my own media
relating media theorists; propp, goodwin, dyer, todorov and gramsci to my own and existing products .
© copyright 2013 - 2017 my own virtual assistant services. all rights reserved .
speak in the first person. use your own voice; bring your own personality to the forefront .
i have been writing people’s stories my whole life, and for the past 17 + years i’ve been helping others tell their stories through the media advisory and training section of my media company .
how to legally use images in your social media marketing by sarah kornblett on social media examiner .
how many of you have some variant of the following words on your twitter, blog or other social media bio ?
opinions expressed are solely my own and do not express the views or opinions of my employer .
it’s clear that what’s on my website is a paid advertisement, not my own endorsement or review of the product. do i still have to disclose that i get a commission if people click through my website to buy the product ?
my company xyx wants to tell our employees what to disclose in social media. is “ # employee” good enough ?
i share in my social media posts about products i use. do i actually have to say something positive about a product for my posts to be endorsements covered by the ftc act ?
but spano would always have doubted that if circumstances hadn’t pushed her to try. “i never would have pursued building my instagram feed if i hadn’t lost my job. instead, losing my job led me to find the right market and build my business. ”
faith goldy explains why she doesn’t want to be a minority in her own country .
my facebook page identifies my employer. should i include an additional disclosure when i post on facebook about how useful one of our products is ?
i work for a terrific company. can i mention our products to people in my social networks? how about on a review site? my friends won’t be misled since it’s clear in my online profiles where i work .
for a while i stuck to my own tips but by the end of the interview i had given her a long, complicated, layered account of wearing my media hat during the day and entering the fiction world at night and on the sidelines of country cricket ovals on weekends. throw in there my passion for being a daniel morcombe foundation ambassador and an advocate for the national missing persons coordination centre .
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she has captured so many important aspects of my fiction writing, and gets to the heart of why i write. writing crime fiction allows me to escape into the minds of my fictional characters and step away from my own reality. fiction allows me to keep people turning the page then leave them with a deeper understanding of what the word ‘missing’ really means .
between the blu - ray player, cable box, laptop, and everything else hooked up to your tv, your home theater situation is a mess. here’s how i rolled all those devices into one awesome media center—the media center of my dreams—for under $ 500 .
this week i have appeared in national print and online media in a story about my fiction writing journey, and more specifically how and why i’m walking the line between fact and fiction .
i provide marketing consulting and advice to my clients. i’m also a blogger and i sometimes promote my client’s products. are “ # client” “ # advisor” and “ # consultant” all acceptable disclosures ?
my company runs contests and sweepstakes in social media. to enter, participants have to send a tweet or make a pin with the hashtag, # xyz _ rocks. (“xyz” is the name of my product .) isn’t that enough to notify readers that the posts were incentivized ?
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i’ve been paid to endorse a product in social media. my posts, videos, and tweets will be in spanish. in what language should i disclose that i’ve been paid for the promotion ?
a trade association hired me to be its “ambassador” and promote its upcoming conference in social media, primarily on facebook, twitter, and in my blog. the association is only hiring me for five hours a week. i disclose my relationship with the association in my blogs and in the tweets and posts i make about the event during the hours i’m working. but sometimes i get questions about the conference in my off time. if i respond via twitter when i’m not officially working, do i need to make a disclosure? can that be solved by placing a badge for the conference in my twitter profile ?
yes. truth in advertising is important in all media, whether they have been around for decades (like television and magazines) or are relatively new (like blogs and social media) .
use your own blog to drive traffic and promote your products. when done effectively, blogging drives search engine traffic, attracts customers, and captures the attention of the media and high - profile bloggers who could write about you .
i must admit i don’t always follow my own script. i am not concise and i don’t always stick to the point. but one thing i always do, i make sure i know who i’m speaking to and only accept interviews with journalists i feel comfortable with and who i know will respect the intricacies and sensitivities of my writing journey .
my company makes a donation to charity anytime someone reviews our product. do we need to make a disclosure ?
in addition the hundreds of existing customizable training videos, you can add your own videos to a training post or training element as well .
if you publish content online relevant to ibm in your personal capacity it is best to use a disclaimer such as this :
the postings on this site are my own and don' t necessarily represent ibm' s positions, strategies or opinions .
i’m opening a new restaurant. to get feedback on the food and service, i’m inviting my family and friends to eat for free. if they talk about their experience on social media, is that something that should be disclosed ?
one of the most difficult parts of starting a new business is promoting a product when you don’t have an audience. if you don’t have your own community built up, you either have to pay to drive traffic to your website, or tap into someone else’s audience until you have your own .
i continue the publication of my lists of osint sources, this time with a list focused on social networks public data .
spirited and passionate discussions and debates are fine, but you should be respectful of others and their opinions. be the first to correct your own mistakes .
dvd players are so 1999. in this day and age, a custom media center running xbmc is the only thing…
in this article, you’ll discover five tips to help you use images correctly (and legally) on social media .
use a disclaimer. whenever you publish content to any form of digital media, make it clear that what you say there is representative of personal views and opinions and not necessarily the views and opinions of ibm. for instance, in your own blog, the following standard disclaimer should be prominently displayed :
the postings on this site are my own and don' t necessarily represent ibm' s positions, strategies or opinions .
if a site does not afford you enough space to include this full disclaimer, you should use your best judgment to position your comments appropriately .
my company recruits “influencers” for marketers who want them to endorse their products. we pay and direct the influencers. what are our responsibilities ?
i’m starting a new internet business. i don' t have any money for advertising, so i need publicity. can i tell people that if they say good things about my business on yelp or etsy, i’ll give them a discount on items they buy through my website ?
a company is giving me a free product to review on one particular website or social media platform. they say that if i voluntarily review it on another site or on a different social media platform, i don’t need to make any disclosures. is that true ?
since publishing my debut bestseller in 2013, a crime fiction novel write about me inspired by the disappearance of my cousin ursula barwick in 1987, and three more novels since then, i have been on the other side of the phone, microphone and camera and asked to tell my story many times. it has given me a much deeper insight into what it’s like for all the people i advise to put themselves out into the public arena and share their story .
in order to participate in this scholarship, an applicant must submit an essay between 500 to 700 words on any topic related to digital media .
the word is a connected place and business need to maintain a well - curated and professionally managed social media presence in order to make a connection with the right market for their products and services. myownva can help turn your social media channels into actual customer engagement tools that work for you .
i’m a book author and i belong to a group where we agree to post reviews in social media for each other. i’ll review someone else’s book on a book review site or a bookstore site if he or she reviews my book. no money changes hands. do i need to make a disclosure ?
right - click on the desktop and head to amd vision engine control center. i found that on my tv, my desktop didn’t fill up the whole screen, so i had to go to desktops and displays > scaling options and turn my overscan setting up. you may also want to browse around the control center and see what other tweaks look best to you on your display. i found that i had to go through and turn off just about every setting i could .
curate and distribute you don' t just want to beat people over the head with your own products or services. find interesting information that applies to their tastes and share that, too. if you' re a fledgling winery, for example, offer pairing recipes or link to relevant videos you' ve found on youtube. do whatever you can to share more than your own stories .
the truth is that using images on social media and for online business these days is tricky. as is often the case, the law is behind the times and may take a while to catch up. but if you can keep these five tips in mind as you use images on social media, you’ll be way ahead of the curve. educating yourself about copyright, social media platform terms, and image licenses will go a long way in protecting you .
“wow! awesome work, awesome team, perfect communication, fast, clean and friendly. i recommend to everyone. i will order again! my favorite so far. ”
, “my employer is paid to promote [ name of product ], ” or simply “advertisement, ” or when space is an issue, “ad” or “ # ad. ”
on her own initiative and without us asking, one of our employees used her personal social network simply to “like” or “share” one of our company’s posts. does she need to disclose that she works for our company ?
the social media platform i use has a built - in feature that allows me to disclose paid endorsements. is it sufficient for me to rely on that tool ?
you just talked about putting “ # ad” at the beginning of a social media post. what about “ # ad” at or near the end of a post ?
i have a website that reviews local restaurants. it’s clear when a restaurant pays for an ad on my website, but do i have to disclose which restaurants give me free meals ?
i’m a blogger. i heard that every time i mention a product on my blog, i have to say whether i got it for free or paid for it myself. is that true ?
one of ibmers' core values is
trust and personal responsibility in all relationships .
as a company, ibm trustsand expectsibmers to exercise personal responsibility whenever they participate in social media. this includes not violating the trust of those with whom they are engaging. ibmers should not use these media for covert marketing or public relations on behalf of ibm. if and when members of ibm' s communications, marketing, sales or other functions engaged in advocacy for the company have the authorization to participate in social media, they should identify themselves as such .
although we’ve kept in sporadic touch, we haven’t seen each other for a very long time. when she asked if i would be happy to share my story with her, i didn’t hesitate. we met in the beautiful location of narooma, and it was like we’d seen each other only yesterday. lyndal had read my books and was interested in how i could go from writing fact to fiction .
i have a small network marketing business. advertisers pay me to distribute their products to members of my network who then try the product for free. how do the principles in the guides affect me ?
your disclosure could be just, “xyz resort paid for my trip” or “thanks to xyz resort for the free trip. ” it would also be accurate to describe your blog as “sponsored by xyz resort. ”
respect copyright and fair use laws. for ibm' s protection and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including ibm' s own copyrights and brands. you should never quote more than short excerpts of someone else' s copyrighted work. and it is good general blogging practice to link to others' work. keep in mind that laws will be different depending on where you live and work .
3. gramsci – hegemony hegemony is the dominant ideology which follows the theory of power being maintained by the media and higher social groups. it states that the ruling class is represented as normal which is an act of manipulation in society which teaches people to conform to these values. an example of gramsci’s theory within the media is racial hegemony which is recognised through j cole’s ‘crooked smile’; the concept is used to represent the social flaw of the white race over the black race. within our own product, we will be enacting counter hegemony whereby we’ll be representing a rejection of the traditional ideals. as a result, we’ll be normalizing homosexuality .
if you have a shopify store, add facebook as a sales channel. you’ll be able to create your own shop section on your facebook page where fans can learn about your products, look at pictures, and click the buy button to make a purchase .
several months ago a manufacturer sent me a free product and asked me to write about it in my blog. i tried the product, liked it, and wrote a favorable review. when i posted the review, i disclosed that i got the product for free from the manufacturer. i still use the product. do i have to disclose that i got the product for free every time i mention it in my blog ?
i posted a review of a service on a website. now the marketer has taken my review and changed it in a way that i think is misleading. am i liable for that? what can i do ?
a little bit of education is usually helpful if you plan on introducing affiliates. remember: they’re promoting your products for you, so in some sense they’re handling a marketing function of your business. if you don’t provide best practices, they’ll make up their own .
lastly, it’s time to set up the central piece of this box: the media center software. we’ve shown you how to create a kickass, seamless media center with xbmc, so i won’t go into a ton of detail here. check out that guide to get your fully customized xbmc box up and running like a champ. here are the things you’ll want to know specific to this build, though .
my story this week was written by lyndal reading from the weekly times. we have known each other for around 17 years through our media careers, and have a long - held respect for each other’s writing and the different directions our careers have taken. lyndal has worked her way through newsrooms to be a senior journalist and business editor. our relationship is built on trust and an understanding of news and reporting accurately and with heart .
simply click
my profile
in the top right corner and choose
my training
from the drop down menu. click on
create element
fill out the form and then add the embedded code. from here you will be able to add the link from a video that has been uploaded to youtube or vimeo and then use them in your training posts or training elements. there are instructions for uploading a video to youtube and vimeo below .
don' t misuse ibm logos or trademarks and only use them if you have the authority to do so. for example, you shouldn' t use ibm in your screen name or other social media id .
our company’s social media program is run by our public relations firm. we tell them to make sure that what they and anyone they pay on our behalf do complies with the ftc’s guides. is that good enough ?
it is an absolute need for business to communicate like real people, it is the only real way to capture the public’s trust and confidence when it comes to advertising and marketing. there is a certain way that businesses must engage their customers on social media to get across a genuine message, and that is something that myownva is focused on people and we understand how social media interaction translates to real world engagement tools that work for you .
instead of sending bloggers press releases, reach out with a personal email and ask if you can send them a sample. you can target bloggers in your industry, product - focused websites, and even social media influencers .
simply posting a picture of a product in social media, such as on pinterest, or a video of you using it could convey that you like and approve of the product. if it does, it’s an endorsement .
creating something on his own terms instead helped greig come out of his shell. before long, he started picking up graphic design projects, and somewhere along the way, the depression lifted. five years later, greig still works for himself and sees this difficult period as an important career shift .
i’m a blogger, and xyz resort company is flying me to one of its destinations and putting me up for a few nights. if i write an article sharing my thoughts about the resort destination, how should i disclose the free travel ?
our company’s policy says that employees shouldn’t post positive reviews online about our products without clearly disclosing their relationship to the company. all of our employees agree to abide by this policy when they are hired. but we have several thousand people working here and we can’t monitor what they all do on their own computers and other devices when they aren’t at work. are we liable if an employee posts a review of one of our products, either on our company website or on a social media site and doesn’t disclose that relationship ?
you don’t need to read a law book, but knowing a few copyright basics will go a long way in helping you use images legally (and protecting your own content). so much misinformation about copyright is out there; however, understanding these key points will put you ahead of the game .
you don’t need to create a viral video to get results on youtube. you can still promote your products with interesting or helpful videos. many people may already be looking for your products or brand on youtube. by creating a branded channel, with your own videos, you can control the narrative .
like greig, spano turned to her instagram feed to distract herself in the meantime. she started learning how to take higher - quality shots and picked up some baseline knowledge about influencer marketing on social media. soon her instagram feed had over 25, 000 followers, and brands like postmates and business insider took notice; spano started landing new clients, eventually starting a company that offers social media management, food photography, and influencer marketing services as well as restaurant consulting .
running a pop - up shop will help you create exclusivity around some of your products, get covered in local media, take advantage of seasonal shopping, unload old inventory, and chat with your customers in person to learn more about them .
be the first to respond to your own mistakes. if you make an error, be up front about your mistake and correct it quickly, as this can help to restore trust. if you choose to modify content that was previously posted, such as editing a blog post, make it clear that you have done so .
my company wants to contact customers and interview them about their experiences with our service. if we like what they say about our service, can we ask them to allow us to quote them in our ads? can we pay them for letting us use their endorsements ?
remember that all social media platforms have different rules and take big steps to protect themselves and their users. to know what is or isn’t acceptable for each platform, find a comfortable spot and read each platform’s terms of service / use / conditions .
8. richard dyer – star theory dyer’s theory applies the thinking of an artist enacting a persona or icon that’s constructed by the industry or their record label. it states that famous people are constructs, creating star theory and utopian ideals of a celebrity. in relation to our own product, dyer’s theory is irrelevant; canopy climbers is an unsigned band with limited media recognition which meaning that the representation will be unrestrictive of their music and the band as a whole. audience and institutions: - stars are made for money purposes (synergy) - brand identity increasing, benefiting the institution
just because you paid $ 11. 99 for a stock art photo doesn’t mean you can use it however you want. many licenses limit the purchaser to personal use only, online media only (versus print), or a certain number of uses .
in order for my media center to accomplish everything i wanted, i’ve found that i needed a very specific set of hardware, since a lot of htpc builds are too low - powered to handle things like video games or even netflix. this build is powerful enough to handle nearly anything you throw at it, and at a very reasonable price. it won’t necessarily play the latest games on ultra high settings, but you should be able to play them on lower settings pretty easily, and all your streaming video should run like a dream .
why not get your own product included in these gift guides? they exist for just about every industry, type of person, and holiday you can think of. look for the lists that rank on the first few pages of google and reach out to see if you can be included. they could drive a lot of traffic back to your store .
itsmyownway delivers a broad range of business analytics and consulting services that help create valuable relationships between our clients, their customers, employees, and regulatory authorities. itsmyownway primarily focuses on all and every topic like social media & tips, blogging, technology, seo and many more .
there you have it. with the right build and the right software, you can unleash the full power of xbmc and put together a media center that plays anything your heart can desire, from streaming tv to modern video games and everything in between. again, be sure to check out our complete guide to creating a media center with xbmc, as well as our guide to building a computer if you’re unfamiliar with the process. when you’re done, you’ll never have to use those old dvd players, cable boxes, and other junk again .
it wouldn’t be reasonable to expect you to monitor every social media posting by all of your employees. however, you should establish a formal program to remind employees periodically of your policy, especially if the company encourages employees to share their opinions about your products. also, if you learn that an employee has posted a review on the company’s website or a social media site without adequately disclosing his or her relationship to the company, you should remind them of your company policy and ask them to remove that review or adequately disclose that they’re an employee .
when the questions turn to my search for ursula, that’s when i really get bogged down. it is not easy for me to be concise when i have so many different emotions wrapped up with missing ursula. lyndal certainly had her work cut out for her in putting all this into one story .
if you write about how much you like something you bought on your own and you’re not being rewarded, you don’t have to worry. however, if you’re doing it as part of a sponsored campaign or you’re being compensated – for example, getting a discount on a future purchase or being entered into a sweepstakes for a significant prize – then a disclosure is appropriate .
a tv tuner if you plan on recording cable or over - the - air tv. we won’t address it much in this guide, but you can do it in xbmc, so if you want to, this will be a bit of added cost to your media center .
i’m doing a review of a videogame that hasn’t been released yet. the manufacturer is paying me to try the game and review it. i was planning on disclosing that the manufacturer gave me a “sneak peek” of the game. isn’t that enough to put people on notice of my relationship to the manufacturer ?
i’m an affiliate marketer with links to an online retailer on my website. when people read what i’ve written about a particular product and then click on those links and buy something from the retailer, i earn a commission from the retailer. what do i have to disclose? where should the disclosure be ?
moreover, employees of an ad agency or public relations firm have a connection to the advertiser, which should be disclosed in all social media posts. agencies asking their employees to spread the word must instruct those employees about their responsibilities to disclose their relationship to the product they are endorsing ,
once you’ve got all your hardware rounded up, it’s time to put everything together. check out our complete guide to building a computer from scratch if you’re unfamiliar with the process, and check out this incredibly detailed build log from reader jacob, who built a variation of this media center .
yes, it does. your spokesperson should disclose her connection when promoting your products outside of traditional advertising media (in other words, on programming that consumers won’t recognize as paid advertising). the same guidance also would apply to comments by the expert in her blog or on her website .
i’m a video blogger who lives in london. i create sponsored beauty videos on youtube. the products that i promote are also sold in the u. s. am i under any obligation to tell my viewers that i have been paid to endorse products, considering that i’m not living in the u. s. ?
as outlined in the business conduct guidelines, ibm fully respects the legal rights of our employees in all countries in which we operate. in general, what you do on your own time is your affair. however, activities in or outside of work that adversely affect your ibm job performance, the performance of others, or ibm' s legitimate business interests are a proper focus for company policy .
our company uses a network of bloggers and other social media influencers to promote our products. we understand we’re responsible for monitoring our network. what kind of monitoring program do we need? will we be liable if someone in our network says something false about our product or fails to make a disclosure ?
i’m a blogger and a company wants me to attend the launch of its new product. they will fly me to the launch and put me up in a hotel for a couple of nights. they aren’t paying me or giving me anything else. if i write a blog sharing my thoughts about the product, should i disclose anything ?
i worried about how she would sift through the many different directions i took during our interview, but when i read her story, i felt so proud of this path i am on. her fresh perspective on how my life has changed since publishing write about me inspires so much fresh enthusiasm and hope for ursula and for missing persons in general .
ibmers are personally responsible for the content they publish on - line, whether in a blog, social computing site or any other form of user - generated media. be mindful that what you publish will be public for a long time - protect your privacy and take care to understand a site' s terms of service .
my company wants to get positive reviews. we are thinking about distributing product discounts through various services that encourage reviews. some services require individuals who want discount codes to provide information allowing sellers to read their other reviews before deciding which reviewers to provide with discount codes. other services send out offers of a limited number of discount codes and then follow up by email to see whether the recipients have reviewed their products. still others send offers of discount codes to those who previously posted reviews in exchange for discounted products. all of these services say that reviews are not required. does it matter which service i choose? i would prefer that recipients of my discount codes not have to disclose that they received discounts .
the blu - ray drive: lg blu - ray and dvd drive, $ 50: if you want to watch dvds or blu - rays on your device (not just ripped and downloaded media), you’ll want one of these. of course, you could also get a regular dvd drive for $ 20, too .
you’ve raised two issues here. first, it may be relevant to readers that people endorsing your restaurant on social media are related to you. therefore, they should disclose that personal relationship. second, if you are giving free meals to anyone and seeking their endorsement, then their reviews in social media would be viewed as advertising subject to ftc jurisdiction. but even if you don’t specifically ask for their endorsement, there may be an expectation that attendees will spread the word about the restaurant. therefore, if someone who eats for free at your invitation posts about your restaurant, readers of the post would probably want to know that the meal was on the house .
i am an avid social media user who often gets rewards for participating in online campaigns on behalf of brands. is it ok for me to click a “like” button, pin a picture, or share a link to show that i’m a fan of a particular business, product, website or service as part of a paid campaign ?
when you see misrepresentations made about ibm by media, analysts or by other bloggers, you may certainly use your blogor add comments on the original discussionto point that out. always do so with respect, stick to the facts and identify your appropriate affiliation to ibm. also, if you speak about a competitor, you must make sure that what you say is factual and that it does not disparage the competitor. avoid unnecessary or unproductive arguments. brawls may earn traffic, but nobody wins in the end and you may negatively affect your own, and ibm' s, reputation in the process. don' t try to settle scores or goad competitors or others into inflammatory debates. here and in other areas of public discussion, make sure that what you are saying is factually correct .
whether there should be any disclosure depends upon whether the “like” or “share” could be viewed as an advertisement for your company. if the post is an ad, then employees endorsing the post should disclose their relationship to the company. with a share, that’s fairly easy to do, “check out my company’s great new product …. ” regarding “likes, ” see what we said
also, if you respond to someone’s questions about the event via email or text, that person probably already knows your affiliation or they wouldn’t be asking you. you probably wouldn’t need a disclosure in that context. but when you respond via social media, all your followers see your posts and some of them might not have seen your earlier disclosures .
affiliate programs typically work by creating a custom url for each person promoting your products. they can share this link on social media, in a blog post reviewing your product, or even in a youtube video where they’re showing it off. through the custom links, you’ll be able to track who is driving sales for you so you can compensate them .
my company runs a retail website that includes customer reviews of the products we sell. we believe honest reviews help our customers and we give out free products to a select group of our customers for them to review. we tell them to be honest, whether it’s positive or negative. what we care about is how helpful the reviews are. do we still need to disclose which reviews were of free products ?
consumers may be confused by “ # employee. ” consumers would be more likely to understand “ # xyz _ employee. ” then again, if consumers don’t associate your company’s name with the product or brand being endorsed, that disclosure might not work. it would be much clearer to use the words “my company” or “employer’s” in the body of the message. it' s a lot easier to understand and harder to miss .
the hard drive: western digital wd red 2tb, $ 89: we like western digital’s green drives western digital’s red drives because they’re designed for speedy operation and ideal for network - attached storage or other multi - drive setups where reliability is king. 2tb should be enough to hold a ton of movies on your htpc, but if you’re storing them somewhere else—like your own home server or nas —you can just get the cheaper 1tb model for your htpc, or even a cheap ssd and stream them from that external storage .
your company is ultimately responsible for what others do on your behalf. you should make sure your public relations firm has an appropriate program in place to train and monitor members of its social media network. ask for regular reports confirming that the program is operating properly and monitor the network periodically. delegating part of your promotional program to an outside entity doesn’t relieve you of responsibility under the ftc act .
i have a youtube channel that focuses on hunting, camping, and the outdoors. sometimes i’ll do a product review. knife manufacturers know how much i love knives, so they send me knives as free gifts, hoping that i will review them. i’m under no obligation to talk about any knife and getting the knives as gifts really doesn’t affect my judgment. do i need to disclose when i’m talking about a knife i got for free ?
some people dip their toes into self - employment slowly. they take their time. they plan it out– for years, even –before finally quitting their day jobs to work for themselves. but while steadily, deliberately building your solo portfolio or startup idea on the side can make the transition easier, some people do it much more abruptly. many first - time “solopreneurs” are simply people who’ve been fired, laid off, or have to deal with an illness–whether their own or in their families–and that can sharply dial up the pressure on learning how to support yourself .
after getting fired, jen remsik spent eight months hunting for a job. finally, she decided to start her own event - planning business, but it felt like her hand was forced. while bootstrapping the company, remsik struggled with imposter syndrome, feeling like a risk - averse newbie who had to prove herself. ultimately, she overcame these hurdles and got her new company on firm footing–where it still is today. but remsik isn’t alone. one recent study by upwork estimates that 37% of freelance workers feel they don’t have a choice when they start working for themselves .
my company, xyz, operates one of the most popular multi - channel networks on youtube. we just entered into a contract with a videogame marketer to pay some of our network members to produce and upload video reviews of the marketer’s games. we’re going to have these reviewers announce at the beginning of each video (before the action starts) that it’s “sponsored by xyz” and also have a prominent simultaneous disclosure on the screen saying the same thing. is that good enough ?
you started a new business. you have a great product, and you' ve figured out who should buy it. now you' re ready to get sales and bring in customers. this is when you decide how to execute a marketing plan. in the old days, that was a lot simpler. still, there are inexpensive ways to market your stuff, as long as you accept one fact: you' re also a media company .
graphic design, photo editing, illustration and content waiting services. mova has experience in developing graphics for print, web and promotions. we can take on any design project from concept to completion or anywhere in between. for over a decade we have helped design studios, marketing films, publishers and promotional products manufacturers with their design and graphics overflow work. our team of graphics specialist can help with content for your blogs, social media and product pages .
if your company allows employees to use social media to talk about its products, you should make sure that your relationship is disclosed to people who read your online postings about your company or its products. put yourself in the reader’s shoes. isn’t the employment relationship something you would want to know before relying on someone else’s endorsement? listing your employer on your profile page isn’t enough. after all, people who just read what you post on a review site won’t get that information .
no. a “thank you” to a company or a brand doesn’t necessarily communicate that the endorser got something for free or that they were given something in exchange for an endorsement. the person posting in social media could just be thanking a company or brand for providing a great product or service. but “thanks xyz for the free product” or “thanks xyz for the gift of abc product” would be good enough – if that’s all you got from xyz. if that’s too long, there’s “sponsored” or “ad. ”
use your best judgment. remember to always use good judgment and common sense in deciding what you publish. if you' re about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. if you' re still unsure, and it is related to ibm business, feel free to discuss it with your manager. ultimately, however, you have sole responsibility for what you post to your blog or publish in any form of online social media .
at the time of this writing, we recommend netflixbmc for netflix, bluecop’s hulu add - on for hulu, and this add - on for amazon prime streaming. see this article for our streaming recommendations. if you want to set up video games, check out our feature on turning your xbmc media center into a video game console with advanced launcher. it has everything you need to know. lastly, if you have a tv tuner and want to record live tv, check out our guide to setting up pvr support in xbmc .
protect ibm' s clients, business partners and suppliers. clients, partners or suppliers should not be cited or obviously referenced without their approval. externally, never identify a client, partner or supplier by name without permission and never discuss confidential details of a client engagement. internal social computing platforms permit suppliers and business partners to participate so be sensitive to who will see your content. if a client hasn' t given explicit permission for their name to be used, think carefully about the content you' re going to publish on any internal social media and get the appropriate permission where necessary .
of course, case choice is completely up to you. if you’re uncomfortable with the small size, we also like the more expensive silverstone sugo series (the same case we used in our original hackintosh mini build). if you want something that looks more at home in your media cabinet you might want these cases designed for home theater pcs. just look at the reviews and make sure they’ll fit a full size cpu cooler, and most mini - itx cases should work well. make sure you include the cost of a power supply too, however, if your case doesn’t come with one .
next, you’ll want to adjust our fan speeds. restart your computer and head back into the bios. under the fan control tab, you’ll see the speed of your cpu fan and, if you have one, your case fan. here, you can adjust your target temperature for your cpu and motherboard, as well as the target speeds of your fans. you may need to play around with this over time to find out what nets you the best balance between good temperatures and good noise levels, as everyone’s home is different. i just turned my case fan all the way down so it keeps up good airflow, but doesn’t make very much noise .
if you’re employed by a newspaper or tv station to give reviews – whether online or offline – your audience probably understands that your job is to provide your personal opinion on behalf of the newspaper or television station. in that situation, it’s clear that you did not buy the product yourself – whether it’s a book or a car or a movie ticket. on a personal blog, a social networking page, or in similar media, the reader might not realize that the reviewer has a relationship with the company whose products are being recommended. disclosure of that relationship helps readers decide how much weight to give the review .
if your copy of windows is a digital one, you’ll want to burn it to a dvd or flash drive. then, grab a spare keyboard and plug it into your media center. turn it on, and press the delete key as it starts up—this will bring you to the bios screen. go to the “boot” tab and make sure your cd drive or usb drive—whatever you’re using to install windows—is first in the boot order. lastly, insert your windows cd or thumb drive and go to “exit”, saving your changes. this will reboot you into the windows installer, which should guide you through the process of installing your os. when you’re finished, reboot into the bios and set your hard drive as the first boot item .
if the host endorses the product – even if she is just playing the game and saying something like “wow, this is awesome” – it’s more than a product placement. if the payment for the endorsement isn’t expected by the audience and it would affect the weight the audience gives the endorsement, it should be disclosed. it doesn’t matter that the host isn’t an expert or the segment is humorous as long as the endorsement has credibility that would be affected by knowing about the payment. however, if what the host says is obviously an advertisement – think of an old - time television show where the host goes to a different set, holds up a cup of coffee, says “wake up with abc coffee. it’s how i start my day! ” and takes a sip – a disclosure probably isn’t necessary.
my own media is an international editorial network of stranieri in italia group , founded by francesco costa and gianluca luciano in 2000 . it is based in london and is focused on providing the latest news on immigration policies and relevant legislation . my own media publishes three magazines and the web site foreignersinuk.co.uk . my own media has won the best community newspaper award in 2010 , with the afro news at the 2nd black entertainment , film , fashion , television and arts ( beffta ) awards ceremony in london . 
my own media is an international editorial network of stranieri in italia group, founded by francesco costa and gianluca luciano in 2000. it is based in london and is focused on providing the latest news on immigration policies and relevant legislation. my own media publishes three magazines and the web site foreignersinuk.co.uk. my own media has won the best community newspaper award in 2010, with the afro news at the 2nd black entertainment, film, fashion, television and arts (beffta) awards ceremony in london.
my own media is an international editorial network of stranieri in italia group, founded by francesco costa and gianluca luciano in 2000. it is based in london and is focused on providing the latest news on immigration policies and relevant legislation. my own media publishes three magazines and the web site foreignersinuk.co.uk. my own media has won the best community newspaper award in 2010, with the afro news at the 2nd black entertainment, film, fashion, television and arts (beffta) awards ceremony in london.