lolly wolly doodle
personalized & trendy styles for ladies, girls & babies. – lolly wolly doodle
lolly wolly doodle makes inc. magazine’s june cover - greensboro - triad business journal
lolly wolly doodle sell the majority of their children' s clothing through their facebook page .
administrative executive assistant, customer service, office manager at lolly wolly doodle was asked ...
brandi temple in the lolly wolly doodle production facility in < br / > lexington, n. c .
when you have a name like lolly wolly doodle, it’s hard not to get some kind of attention .
and i can totally understand why. the material and quality that lolly wolly doodle offers is amazingly comfortable .
what they' re working on now: lolly wolly doodle, an apparel store for kids that lives on facebook .
now over 375, 000 fans on facebook and over 100 employees, lolly wolly doodle continues to grow and thrive .
lolly wolly doodle, a children' s clothing manufacturer, celebrated its growth friday afternoon with a grand re - opening .
what a darling outfit! she looks adorable in it! i really like the matching outfits lolly wolly doodle has for families .
lolly wolly doodle' s facebook page now has over one million likes and the company today brings in over $ 10 million annually .
when we first decided to explore the idea of coordinating clothing for parents and their children, lolly wolly doodle was an obvious choice. whether you’re looking to create a miniature version of yourself or pull together coordinating pieces for a family portrait session, lolly wolly doodle has it all .
brandi temple, founder and majority shareholder, poses at lolly wolly doodle in lexington, n. c. , friday march 15, 2013 .
lexington, n. c. - - an infusion of cash and dedicated customers are fueling the growth of lexington - based lolly wolly doodle .
temple brandi: scrappy: use everything you have, trust yourself, and press the reset button for success, the lolly wolly doodle way / brandi temple .
revolution growth, an investment company co - founded by steve case, who also co - founded america online, has invested $ 20 million in lolly wolly doodle .
burr sullivan, the president and chief executive of the lexington area chamber of commerce, said that 100 additional jobs in lexington through lolly wolly doodle is encouraging news .
lolly wolly doodle was created in 2008 by brandi tysinger of lexington. temple started lwd in her home as an ebay store creating cute, affordable clothing for kids .
temple began making dresses not just for daughters but for others too. she began to sell the clothes and her clothing company, lolly wolly doodle, was born .
the way temple built the lolly wolly doodle customer base on facebook makes her part of a growing number of people turning to social media to embark on their dream .
lolly wolly doodle is passionate about providing families across the country with beautiful, high - quality and affordable apparel and accessories. in fact, lolly wolly doodle founder and ceo, brandi tysinger - temple, started the company in 2008 by sewing clothing for her own children because she couldn’t find anything in stores that matched and was tasteful and fun .
temple said she would love for lolly wolly doodle to be able to hire more rapidly, but right now the company based in her hometown of lexington is tight on space .
we’ve been telling you about lexington children’s clothing maker lolly wolly doodle for years now, but it’s always nice to see a triad entrepreneur continue to garner national media attention too .
local online retailer lolly wolly doodle’s just - in - time manufacturing process is poised to launch a new revolution in the fashion industry, a new investor in the company said thursday .
the clothing line became a community, temple says, through lolly wolly doodle' s facebook page, where temple posted photos of the clothes and encouraged customers to contribute their experiences .
once a week harper sink, 4, prepares to be dressed and coiffed for the camera as a model for one of lexington' s fastest - growing companies, lolly wolly doodle .
founded in 2009 by first - time entrepreneur and mom brandi temple, lolly wolly doodle is a $ 20m + funded company at the intersection of ecommerce, social media and customized ...
brandi temple is the founder and ceo of lolly wolly doodle, a social shopping innovator and leader in personalized children’s apparel and accessories. a mother of four and first - time entrepreneur, temple founded the lexington, north carolina, company in 2009. all lolly wolly doodle clothes are designed, manufactured, or customized in the u. s. , creating new american manufacturing jobs. lolly wolly doodle is one of the first online retailers to fully leverage social platforms, from product design and brand building to order taking and community sharing. for more information, visit: urltoken
i have an e - commerce crush on lolly wolly doodle ,
says will young, the director of zappos labs, which is the division of zappos that looks for new ways to engage its customer base. young uses lolly wolly doodle as an example of innovation frequently, noting that the company has about 900, 000 fans on facebook compared to zappos’ 1. 5 million .
lolly wolly doodle refines its product designs based on real - time feedback from customers, then uses a just - in - time manufacturing process to produce children’s clothing items that are made to order .
in an interview in april, temple, the chief executive of lolly wolly doodle, said that company sales tripled in 2012 over 2011, and she expects sales to double this year over 2012 .
when experts were saying that selling on social media is akin to selling to people who are sitting at a bar enjoying a drink with their friends, lolly wolly doodle was quietly proving that social commerce is a no longer a business model, but a way for businesses to sell and grow. what is it about the lolly wolly doodle business model that makes it such a success? and why is it that with social media it has grown exponentially? since lolly wolly doodle opened for business in 2009 it has doubled its income every year. in 2013 it annual revenue was over $ 10 million !
my head spins on how much we have to do. i don' t think we stopped and realized the mountains we already climbed ,
said lolly wolly doodle' s founder brandi tysinger .
lolly wolly doodle' s simple strategy for selling on its facebook wall powers a business model that revolutionizes the apparel trade by minimizing complexity and inventory risk, much as dell once did for the pc industry .
this is why i was delighted to hear of america online co - founder and revolution master entrepreneur steve case' s $ 20 million investment into kid clothing manufacturer lolly wolly doodle of lexington, north carolina .
lexington - steve case, co - founder of revolution growth and former co - founder of aol, announced a $ 20 million investment in lolly wolly doodle, a social commerce apparel company. lolly wolly doodle was founded by first - time entrepreneur and mother - of - four, brandi temple. lolly wolly doodle has been a pioneer in using social media to propel its business, it has become a social commerce success story with a facebook community of more than 580, 000 fans. the investment will enable the company to scale its operation including recruiting executive talent and hiring 100 more people in north carolina in operations and manufacturing .
you can check out a wide variety of fun, fashion forward and festive ensembles that your little one will be able to move in easily and look even cuter than they already are at lolly wolly doodle here .
lolly wolly doodle, a children’s apparel retailer, built their business on facebook — and emily hickey was the company’s coo at its peak of social success. since leaving lolly wolly doodle, emily built instant ad copy to help advertisers quickly and effectively launch social ads. and, when she isn’t speaking at national retail conferences, like growcommerce, she’s consulting with retailers on how to profitably acquire customers on social channels like facebook and instagram .
in turn, customers would post pictures of their kids wearing temple' s designs, essentially becoming unpaid evangelists for the brand. the word of mouth spread rapidly, and today lolly wolly doodle has more than 586, 000 facebook fans .
for most fashion brands, the internet and social are an afterthought ,
case says. lolly wolly doodle, by contrast, is
a classic viral brand that resonated with its audience .
founded in 2009 by first - time entrepreneur and mom brandi temple, lolly wolly doodle is a $ 20m + funded company at the intersection of ecommerce, social media and customized manufacturing. lolly wolly doodle designs and manufactures personalized children' s clothing and accessories using real - time feedback from customers through social networks to refine and iterate its products on an hourly basis. the company has developed an innovative design studio and just - in - time manufacturing process in the lexington nc factory to support this innovative model. lolly wolly doodle is headquartered in lexington, north carolina, with an office in new york that focuses on development of new social commerce technologies and marketing .
founded in 2008 by brandi temple, lolly wolly doodle has gained local and national attention for using social media to grow its business, primarily through facebook. currently 60 percent of its sales are generated through the facebook platform .
the latest outlet to focus on founder brandi temple ’s social - media juggernaut is inc. magazine, which has temple on its cover and dubs lolly wolly doodle “the startup that conquered facebook. ” the package tells the story of the company’s start from temple’s sewing of clothes for her own daughter to $ 11 million in sales last year, including its $ 20 million venture capital haul in 2013. lolly wolly doodle now has about 250 employees .
we didn' t create a business. we created a community first ,
temple said .
these moms talked together and they shared their stories and their pictures of their children wearing the lolly wolly doodle clothes .
have you purchased a grab bag? i came across your site by googleing reviews for lolly wolly doodle reviews. i’m interested to purchase one but not sure what to expect. they must be good considering they seem to sell out .
revolution growth, an investment company owned by steve case, who co - founded america online, is leading a $ 20 million investment into lolly wolly doodle, a children' s clothing manufacturer that started about five years ago in lexington .
the investment will allow lolly wolly doodle to hire 100 more operations and manufacturing workers across north carolina, company officials announced thursday. lwd will also
significantly add
to its technology and marketing team in new york city, officials said .
i' m pretty non - preppy in my sartorial style but the big bows and custom coordinated kids' fashion from lolly wolly doodle is hard to resist. especially for the holidays. i love seeing kids decked out for big occasions .
only then is it actually made, in a kind of real - time social cycle. unlike most retail, which is made and then sold, lolly wolly doodle knows just how much demand is out there, and improves it with easy personalization .
anyone interested in applying for jobs at lolly wolly doodle can stop by their lexington location at 1120 piedmont drive and fill out an application or call (336) 238 - 5002. you can learn more about lwd by visiting their website or facebook page .
where her company is moving now is into becoming a bigger player in the $ 22 billion a year kids' apparel market in the u. s. lolly wolly doodle is going up against the likes of billion dollar businesses like gymboree® and oshkosh b' gosh® .
the business model for lolly wolly doodle is simple, and its simplicity is the key to its success. when the brand posts pictures of dresses on the facebook page, fans who wish to buy simply comment and add details such as the size that they want and their email address. temple would send them a paypal invoice that made it easy to complete the payment process. as time went by it became increasingly difficult for lolly wolly doodle to keep up with production, invoicing and shipping. they moved to bigger premises in 2012 .
i knew the kids would both love lolly wolly doodle' s flag day collection. we received a couple of coordinating outfits to try out. stars, stripes, red, white and blue… it' s adorable stuff. (and washable for imminent popsicle disasters! )
polly wolly doodle is good choice for you that looking for nice reading experience. we hope you glad to visit our website. please read our description and our privacy and policy page .
keeping it simple: shopping on lolly wolly doodle is as simple as putting in one’s order details as a comment on a picture. it takes less than 30 seconds to do this. so a facebook user can accomplish this without missing a beat on their social media interactions .
business to order: as lolly wolly doodle mostly creates clothing that they have already received an order for they don’t have to worry about inventory risk. it is imperative that businesses realize and accept that social commerce is not only about a trend or product going viral. it is also about predictive analytics, or the ability to foresee and predict which products are mostly likely to sell than others. lolly wolly doodle serves as a model for many other businesses that are a success with social commerce. in fact soldsie, the social commerce technological platform was also inspired by this brand .
well, partly. lolly wolly doodle these days outsources about 30 percent of its manufacturing to china and latin america, but those garments are all the proven winners that emerge from the u. s. - made small runs that first appear on facebook and the lolly site. the lexington warehouse has racks of premade blanks that were made overseas and await monogramming or other customization before being shipped .
hi! i' m brandi temple, mom of 4 and founder of lolly wolly doodle! we truly thank you for the honor of dressing your family and helping create over 200 jobs here (and counting !) in lexington, nc. happy shopping and give us a shout if you need anything !
on thursday, case declined to give lolly wolly doodle’s actual revenue but said, “the revolution growth strategy is to only invest in companies that are beyond the startup phase and moving into the speed - up phase. the minimum revenue is $ 10 million, so obviously by definition it’s greater than that. ”
social voice: the brand has over a million fans today. every time a fan comments on a post by lolly wolly doodle, it appears on their friends’ newsfeed. there is no bigger or better way to promote the business than with the word of its customers. the brand’s customers are its biggest asset .
the $ 20 million infusion of venture capital will make that move possible. lolly wolly doodle also plans to hire an additional 100 people in lexington over the next two years. the company' s physical expansion mirrors its digital growth: last month, the online retailer released a mobile app and started selling on pinterest and instagram .
in a squat little structure overlooking a highway access road in lexington, north carolina, smack in the hilly, pork - loving piedmont region, a revolution is brewing. there' s no sign on the building but a piece of paper taped to the door: lolly wolly doodle, it says, as if in some southern code. lolly wolly doodle. that' s the name of an unassuming online children' s clothing company started by brandi temple, a likable local mom who had never held a corporate job when she started posting her homemade dresses on the web five years ago - - then managed to seize one of the holy grails of online sales .
i have an e - commerce crush on lolly wolly doodle ,
says will young, the director of zappos labs. young does a lot of public speaking, and he tells the lolly story every chance he gets. he first heard it at a retail conference in germany, from an analyst who herself heard it from a venture capitalist in new york. as a rough benchmark for lolly wolly doodle' s social success, young points out that the company has about 900, 000 fans on facebook, whereas zappos has 1. 5 million .
but their business is a tiny fraction of our size ,
he adds. more important, temple' s fans are delivering :
lolly ,
says young ,
has been able to do something that no big brand has been able to do, which is to convince people to actually buy on facebook .
today her children' s apparel company, lexington, n. c. - based lolly wolly doodle, earns more than $ 10 million in annual revenue. what' s more, it is one of the largest employers in lexington, and has just raised $ 20 million in a funding round led by revolution growth, a venture capital firm run by billionaire steve case. two factors lie at the heart of temple' s success: an innovative manufacturing approach known as
just - in - time
manufacturing and a commitment to truly social commerce. lolly wolly doodle currently does 60 percent of its sales through facebook, temple says, and the remainder through its website .
before i knew it, girl was getting undressed and putting on this outfit from lollywolly doodle and hamming it up .
in contrast, lolly wolly doodle was born on the web, and social is fundamental to how the company began, grew, markets, connects, and, frankly, exists. it’s how the company managed to grow without inventory and marketing costs, and how it built a unique mass customization model, case said. it’s a true social enterprise .
investors found her and helped her hire stars like emily hickey, and now lolly wolly doodle is growing quickly. almost all of its business comes from its facebook page, where it shows new clothes and lets fans buy them directly from the social network. by the end of 2013, we bet a lot more people will know about temple and her company .
what i found out about lolly wolly doodle was the company was founded in 2008 by a mother who started sewing clothes for her young girls as a hobby because she couldn’t find anything in stores that matched and were tasteful. she had leftover fabric, sewed a few extra pieces and sold them on ebay. the response was great and her sewing and selling continued .
as chairman and ceo of revolution, a washington, d. c. - based investment firm he co - founded in 2005, steve case partners with visionary entrepreneurs to build significant, “built to last” businesses. revolution entities—including the revolution growth and revolution ventures funds—have jointly backed more than 30 companies, including zipcar, runkeeper, lolly wolly doodle, bigcommerce, and echo360 .
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but then shana fisher, founder of high line venture partners in new york city, reached out. she had heard about lolly wolly doodle, and urged temple to stay the course .
on the first call, i told her,' you' re not selling; we' re going to do this together,'
fisher says. she was as impressed by temple' s business instincts, she says, as she was with her clothing designs and social outreach. ultimately, her firm provided temple with an undisclosed amount of seed funding. in september 2010, on the back of that investment, lolly wolly doodle moved into its first real production facility, an 8, 000 - square - foot space, and hired its first in - house cutters and seamstresses .
entrepreneur brandi tysinger - temple, founder of the lexington, n. c. kids clothing company lolly wolly doodle that conducts business on facebook, admits she did not even have a business plan when she launched her business. but today, facebook recognizes her business as one of its largest retailers with a page touting almost 550, 000 likes and 68, 500 who are talking about it .
my kids have had their own sense of style since toddlerdom, so it takes a special occasion for them to deign to be dressed alike. being ultra - patriotic, jasper is especially fond of the 4th of july. july is his birth month, so he thinks of the whole month as reason to celebrate. lolly wolly doodle has some seriously awww - inducing outfits for the 4th :
scrappy: use everything you have, trust yourself, and press the reset button for success, the lolly / brandi temple .
called an internet pioneer by cbs, hln and businessweek. tysinger - temple offered remarks entitled
fearless entrepreneurship in a socially - connected world: community building. always improving .
at catawba college' s 10th annual ceo lecture thursday, april 25 on campus. her company, lolly wolly doodle (urltoken or urltoken), has gained international recognition for its innovative way of doing business using facebook .
1. make one sample. every lolly product starts with a one - off item that' s tested with a preview sale on facebook or on the lolly website before going into wider production. around 15 new product designs are tested in this way every day .
hickey, the coo, calls lolly wolly doodle a
fast - fashion
company, referring to the category of retailers, epitomized by the spanish chain zara, that constantly refresh their product lines according to trends and sell at low prices, with low margins. fast fashion is largely immune to the slow seasonal cycles that drive traditional fashion companies - - which inevitably have to rely on deep discounts to move unsold inventory - - but it requires nimble manufacturing that can take on small product runs and constantly adapt to demand signals. when companies rely on remote mega - factories, they have much less control .
it' s no small coincidence that zara is not made in china ,
says forrester' s mulpuru .
it' s no coincidence that lolly wolly doodle is made in the u. s .
essentially, temple is doing a modified version of a flash sale, but with just - in - time retail elements. customers fan the lolly wolly doodle site, which puts daily sales alerts into the news feed. once a new item comes up, the buyer comments on it with the size, the monogram desired and an email. the first people to comment get the item and pay for it immediately .
for lolly wolly doodle, however, social commerce was not the extra, it was the only. founder brandi temple, a mother of four who started the company to make some extra money when her husband was getting laid off, needed facebook to get the word out. and the just - in - time clothing manufacturer still uses facebook — and its 584, 000 facebook fans — as its principle marketing vehicle .
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most clothing brands, including those for kids, design in new york, manufacture in bangladesh, ship to america, and sell in the mall. lolly wolly doodle, however, designs in lexington, shares on facebook, takes orders via its website, manufactures in north carolina, and ships cute, funky, unique, and customizable designs of macy’s quality but target’s pricing to its customers in about a week, case said. today alone it posted about 10 designs to facebook .
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lolly wolly doodle has its humble and sincere beginnings in 2009 when brandi temple, a lexington mom, decided to sell some of the homemade clothes, the kind she had made for her daughters. temple wanted to create age appropriate clothes for her kids and often had leftover cloth that she decided to make into dresses and sell. she posted pictures of the dresses on ebay and offered to customize them to the needs of the customers. before she knew it brandi temple had a business going .
steve case is one of america’s best - known and most accomplished entrepreneurs and philanthropists, and a pioneer in making the internet part of everyday life. as chairman and ceo of revolution, a washington, d. c. - based investment firm he co - founded in 2005, steve partners with visionary entrepreneurs to build significant, ‘built to last’ businesses. revolution entities – including the revolution growth and revolution ventures funds – have jointly backed more than 30 companies, including zipcar, livingsocial, addthis, lolly wolly doodle, bigcommerce and echo360 .
4. make orders. lolly makes only enough products to fill the orders from the preview sales. every product at this stage is made in - house in north carolina .
at lolly wolly doodle, our brand is built simply and squarely around family. to us, family means the center of meaning in our lives. family is the way we learn to help and care for each other and laugh while we' re doing it. family is the place where we are supported and grow – where we learn our hardest lessons and share our greatest joys. we hope that our brand can be a great, positive touch point for the importance of family values and offer assurance, inspiration and togetherness for families everywhere .
5. no overstock. because it' s using just - in - time manufacturing and not making bets on demand, lolly has no excess inventory for its initial product runs .
if traditional garment manufacturing is a pretty straightforward assembly - line affair, the seamstresses at lolly work more like short - order cooks in a diner where the menu changes daily .
larger companies may not have caught on yet, but there are certainly lolly imitators. in early 2012, a san francisco entrepreneur named chris bennett heard temple' s story right around the time he was looking to start a new company. called soldsie, bennett' s new technology platform helps other entrepreneurs start businesses based on the lolly wolly doodle model by handling all the order processing for them .
lolly was really the light bulb moment ,
for him he admits .
i read an old news story [ from a local paper in north carolina ] that said they had generated something like $ 2 million in revenue based on 30, 000 fans, and it was just far more volume than i' d seen anyone do with facebook .
today, soldsie has more than 1, 000 mostly tiny client companies, but it processes over $ 1 million in transactions every month, and bennett says he' ll announce partnerships with several
huge
brands this summer .
while temple advertises her designs on social networks and the company website, she doesn' t actually keep any inventory of finished pieces. lolly wolly doodle uses just - in - time manufacturing, which means that a company makes only as many items as are sold. when a sale is made, the buyer has 72 hours to pay. when they do, artisans go to work cutting fabric, and the buyer receives the garment in two to four weeks. the online retailer enjoys substantial cost savings because it doesn' t have to worry about being stuck with dead inventory if a garment doesn' t sell .
over the past year or so, lolly wolly doodle has become the envy of the e - commerce establishment, and the story of this nice lady in lexington has become something of a viral legend. at a time when big brands are trying (and mostly failing) to harness social media to goose business, the story goes, an unheard - of startup out in the sticks has cracked the code on social commerce. behind that little piece of paper on the door, it turns out, is a company that says it does more sales on facebook than any other brand in the world. and outsiders seem to agree .
but temple isn' t one to dabble .
anything i' ve ever done, i go over the top ,
she says .
i can' t just pick up a book and start reading it, because i' ll stay up all night and keep reading .
despite her best efforts at being a full - time homemaker, she' s also a born entrepreneur who had been trying to make and sell things to people since she was a little girl - - friendship bracelets, pages from her coloring books. now, as will' s business dwindled, she started taking lolly wolly doodle seriously .
lolly wolly doodle brought in about $ 11 million in 2013, and it has roughly doubled its revenue every year since its inception in 2009. it expects revenue to double again this year. last june, revolution growth, a fund started by aol co - founder steve case, invested $ 20 million in the company, and (of course) aims to make it a multibillion - dollar brand. the size of case' s investment - - and a look at how temple' s business will probably evolve - - suggests that lolly has done more than solve the social - commerce conundrum. along the way, temple has created an innovative u. s. - based manufacturing process and supply chain that feed off the brand' s social - media cues to maximize efficiency. that mechanism seems likely to be adaptable to any number of products and services. unlikely as it may seem, temple' s company may just represent the beginning of the next e - commerce revolution .
temple tells this story in her bright, pastel - green office in one of the four buildings that now house the company. a 20, 000 - square - foot former medical - equipment warehouse, the headquarters facility opened in early 2012 after the state of north carolina agreed to pay for half of the cost of buying and renovating it, to help boost job creation in the region. manufacturing and design happen here, and next door a smaller building houses the company' s photo studio. across town sits an 80, 000 - square - foot warehouse and shipping hub. with about 250 employees, lolly wolly doodle is now one of the largest employers in lexington. at the rate it' s growing, it could soon be the largest .
a lot of jobs and businesses in manufacturing went overseas ,
case said .
what brandi and lolly are doing is bringing jobs back to the united states and creating jobs in places like lexington, which expects to hire 100 or more people .
but their business is a tiny fraction of our size ,
he says, and they make actual purchases frequently .
lolly has been able to do something that no big brand has been able to do, which is to convince people to actually buy on facebook .
temple' s parents had never had much money and raised her to be thrifty (
i was born with a silver - plated spoon ,
as she puts it), so she quickly grew frustrated with the fabric left over after making her daughters' dresses. she figured she could post her finished garments on ebay as samples and offer to make more, on demand, in a size range that would use up all her remnants. the idea worked, and within a few months she found that she couldn' t keep up with demand, so she enlisted her family members and friends from church to help with cutting and sewing. she started to show her garments at junior league events and began to establish a small following for lolly wolly doodle. (about that name: it' s a nickname temple once gave her niece, a twist on the old children' s song. )
2. market sample i n preview sale. several times a day, lolly posts new designs on its facebook wall and website. on facebook, fans can order the sample in their children' s sizes and add monograms and other details simply by commenting on the post and leaving their email address and product specifications .
temple had never run a business, aside from running a short - lived day spa she had opened in lexington a few years earlier. despite having built lolly from scratch, she had no idea how to place a value on the company .
i was like,' if you' re telling me this is not worth $ 1 million but maybe $ 5 million, that' s interesting,'
temple said .
% virtual - pullquote - facebook is actively and successfully powering 60 percent of the company' s sales% instead of being a mere cog in a branding strategy, social is used in ways many of the big brands have yet to master, in which facebook is actively and successfully powering 60 percent of the company' s sales. the rest come through lolly' s website. i expect we' ll soon be learning of the brand' s inevitable success on mom stronghold, pinterest .
what temple is really doing, says davis, is
reinventing apparel much as dell reinvented the pc industry. it' s affordable custom [ manufacturing ] in real time with little inventory risk .
davis sees lolly' s facebook commerce as an important tactic that kick - started the company, but it' s just that: a tactic. the real innovation is using social media as the starting point for a new e - commerce model that' s powered by a social feedback loop .
description: fans of anime and manga will enjoy this coloring book filled with 29 hand - drawn, original portraits of anime inspired girls that have fantasy, fairytale and mythology inspired themes. items from nature such as pretty flowers, butterfly, or sea shells and other aquatic motifs. kawaii animals are also part of the drawings here. intricate, tangle doodle designs are incorporated into the drawings in places such as the young ladies hair and clothing; providing hours of coloring enjoyment. this anime coloring book is especially appealing to teens and pre - teens, but is suitable for all ages ...
lolly, meanwhile, hopes to become a huge brand using the model. davis, of revolution growth, thinks the company has created a template that it can ultimately apply far beyond children' s clothes .
kids' apparel, age 0 to 8, is a $ 10 billion market ,
he says .
so the first step is to become the leading company there. and the second step is... to add new brands on top of it that go into other segments .
that means men' s and women' s clothes, home goods, and beyond .
fisher laughed .
we wouldn' t be having this conversation if i thought this company were worth $ 5 million .
if they could keep expanding lolly' s community, it could become a $ 50 million or $ 100 million business, she explained (let alone the much larger number revolution growth would love to see). fisher invested $ 100, 000 in the young company, and a few months later helped temple line up a $ 1. 4 million seed round of financing. temple moved the operation out of the garage into a 4, 000 - square - foot former tire warehouse in lexington and started hiring .
one day, looking to scale her fledgling business, temple tried having a company in china that she had found through the website alibaba make a few dresses based on one of her patterns. when they came in, the dresses weren' t perfect - - the smocked zebras looked more like cows, and the sewing wasn' t up to her standards. wary of getting bad feedback on ebay, she posted the pieces on lolly' s facebook page and asked people to comment and leave their email address if they wanted to buy them cheap; she would just send them a paypal invoice. she had 153 facebook fans, mostly junior league contacts .
if traditional garment manufacturing is a pretty straightforward assembly - line affair, the seamstresses at lolly work more like short - order cooks in a diner where the menu changes daily. in one room, a dozen people cut fabric according to order tickets that flow through in real time - - 15 size - 2 aqua chevron charlotte dresses here, a single size - 6 salmon ruffle dress there. on the sewing floor, efficiency comes from how the orders are bundled (not necessarily by garment or size but, because many items share attributes, by the type of sewing required) and minimizing how many people or machines have to touch a garment. that information then informs the design process for new garments. a made - to - order dress now takes two weeks to land on a customer' s doorstep; temple hopes to shave that down to a week .
temple still marvels at how she has arrived at this point. she has
been blessed ,
she likes to say, and at one point i ask her how much her faith has been a part of lolly' s success story .
it is the story ,
she says .
that moment i had the idea to put something on facebook... .
she chokes up and has to collect herself .
that idea didn' t come from me. god had a purpose in reaching out to build this business. from our missions in africa to our moms in a jam
- - two of the company' s recent philanthropic efforts - -
to the people we employ, it' s not about me creating a business. it was about what we could all do together, the pay - it - forward mentality .
the cycle works like this: first, the company makes a sample product and puts it up on facebook or another social platform for sale (the company is expanding to instagram and will leverage pinterest and other platforms soon). then it makes only the sizes that people order, so there' s no overstock. the company compares sales of that product with past styles and decides if it' s a winner. if it is, two things happen: one, lolly can mass - produce it and keep some of it on hand for sale on its own site, urltoken (even those garments are customizable with monograms and other touches, so customers are always getting something unique). two, a winning design can become the basis for a new product
pod ,
an ever - expanding collection built on that template; new iterations might be tweaked with different fabrics or necklines or ruffles, but there' s a limited palette of tweaks for any given pod, keeping manufacturing complexity to a minimum .
ship times vary from product to product, please check individual products for their ship times .
at lwd we work together as a team and as a family, driven by a shared set of core values .
we are passionate about providing families across the country with beautiful, high - quality and affordable apparel and accessories. we believe every family deserves to look great, and we wake up every morning to help you do so on a realistic budget !
we believe deeply in the importance of american manufacturing and are proud to manufacture over 50% of our items entirely in our lexington factory. even the items that we design and have manufactured from other factories, we embellish and personalize in the us. our goal is to create as many jobs as possible. meaningful, dignified jobs at all skill levels - producing economically competitive, high - quality products .
we are committed to giving back to the community, well beyond just creating jobs and providing affordable high - quality clothing and a positive brand presence in our customers' lives. as our company grows, we want to help by directly contributing to families, children and communities – local communities, our customers' communities, and even global communities .
our holiday - based giving campaigns whereby we provide checks to members of our extended customer and employee communities who cannot afford to make the holidays special for their children (i. e. , can' t afford to prepare a special holiday dinner, dress in holiday clothes, and buy presents !). we call this the' moms in a jam' fund and we work directly with our facebook community to nominate and choose the many special recipients of these holiday stipends .
our donations to provide children in africa with clean water, clothing and supplies. we are so proud to have been able to build our first well in 2012 – and hope there are many more to come !
we have big dreams to become one of the most successful family - focused apparel companies in the us, and one of the largest employers in north carolina. but no matter what ...
* 10% off code 3kctht1dtzlb applies to urltoken orders only. one time use only. discount applied before tax and shipping charges. does not apply to past purchases. cannot be combined with any other discounts .
our children' s clothes are designed for an age - appropriate fit with room for growth, so there' s no need to buy big! in fact, we always suggest buying a child' s current size with the exception of our combo - sized cotton / knit items .
height is a much better indicator for fit then age or weight since kids can grow at very different rates! age is a good guide for sending gifts .
our cotton / knit items are combo - sized and a 2 / 3 will be closer to a standard size 3. however, if placed in the dryer, our cotton - knit items will shrink up to a full size. while we suggest washing with like items in cold water and hanging to dry to retain quality and size, we know not all moms are alike! so if you know you' ll use the dryer, order up a size !
place a cloth tape measure horizontally around the fullest part of the chest, under the arms and across the lower shoulder blades .
place a cloth tape measure vertically from the top of the shoulder to the knee .
model is 47
tall and weighs 56 lbs. she is wearing a size 5 .
ask your parent to
okay
your account! once they do, you' ll be able to share your dresses, enter contests, and do all sorts of fun stuff .
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temple didn' t plan on becoming a ceo .
really, i wanted to be a trophy wife ,
she says, laughing at her former self .
i wanted to support a great husband and look cute .
this strategy led her to marry and have a son in her 20s (the marriage ended in divorce), then to move to orlando, where she got engaged again and had a daughter with fran papasedero, the coach of the orlando predators arena football team .
one night, on his way home from a team dinner, papasedero crashed his car and died, apparently as a result of driving drunk. temple moved back to lexington, where her family has lived for generations. within a few months, she met will temple, her current husband, and they combined their two families, brady bunch - style (he had a son from a previous relationship). brandi and will had a daughter, and life settled into a nice groove, with her as a stay - at - home mom while he made a good living selling bulldozers and other heavy equipment for the construction business .
the company will worked for thrived during the housing boom of the mid - 2000s, but over the course of 2009, the construction business stalled, and the couple watched will' s earnings drop by half. brandi, meanwhile, had started sewing clothes for her two daughters, who were five years apart, much as her mom and grandmother had done for her. the clothes had a certain ruffled, matchy southern charm :
i wanted something that was cute for church that didn' t cost an arm and a leg, and i wanted to be able to monogram it ,
she says .
i wanted the kids to look wholesome and look their age .
not the mini - sexpot styles offered by many major brands, in other words. she also refused to pay the $ 80 charged by specialty boutiques that did stock the right styles .
i walked away from the computer and came back in like 30 seconds, and all the dresses were gone !
she remembers. that afternoon, she tested a few other designs on facebook, offering to make them to order, just as she had been doing on ebay. she had never seen anyone sell anything this way (no one had), and didn' t really understand how facebook worked. she never used the social network, personally. but she sold more that first day on the site than she had in the previous month on ebay .
temple closed her ebay store a few weeks later, and over the next six months, she says, she slept two hours a night and made as many dresses as she could to keep up with the demand. she filled her garage with friends - and - family seamstresses. by day, they would sew dresses and boys' rompers and post them on facebook and take orders. at night, they would send out invoices and ship product. everybody pitched in. will learned to monogram. brandi' s dad would cook a family meal, and everybody would sit around the kitchen working late into the night .
late in 2010, jcpenney opened the world' s first facebook store from a major retailer - - a separate, shoppable tab on its facebook page - - and many other retailers followed suit. so - called f - commerce was hailed as a potential amazon killer in the press, but nothing happened. within a year, all those social stores started to quietly shut down .
it was like trying to sell stuff to people while they' re hanging out with their friends at the bar ,
forrester online retail analyst sucharita mulpuru said at the time.
lolly wolly doodle is an american company that manufactures women 's and children 's clothing for sale online . it was founded in 2008 by brandi temple in her hometown of lexington , north carolina , where it is headquartered . after investments by venture capitalists such as revolution growth , it has expanded to include production facilities in new york city ; some business is outsourced to china and latin america . while it is not its only channel , lolly wolly doodle sells most of its products through its facebook page . temple claims the company is the largest business on that site . it is considered to have succeeded in using facebook as a sales platform where many larger , established retailers had failed . the company takes a fast fashion approach to product development and production . since it offers custom services like monogramming , it uses just-in-time production ; its workers have been compared to short-order cooks . the network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising . 
lolly wolly doodle is an american company that manufactures women's and children's clothing for sale online. it was founded in 2008 by brandi temple in her hometown of lexington, north carolina, where it is headquartered. after investments by venture capitalists such as revolution growth, it has expanded to include production facilities in new york city; some business is outsourced to china and latin america. while it is not its only channel, lolly wolly doodle sells most of its products through its facebook page. temple claims the company is the largest business on that site. it is considered to have succeeded in using facebook as a sales platform where many larger, established retailers had failed. the company takes a fast fashion approach to product development and production. since it offers custom services like monogramming, it uses just-in-time production; its workers have been compared to short-order cooks. the network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising.
lolly wolly doodle is an american company that manufactures women's and children's clothing for sale online. it was founded in 2008 by brandi temple in her hometown of lexington, north carolina, where it is headquartered. after investments by venture capitalists such as revolution growth, it has expanded to include production facilities in new york city; some business is outsourced to china and latin america. while it is not its only channel, lolly wolly doodle sells most of its products through its facebook page. temple claims the company is the largest business on that site. it is considered to have succeeded in using facebook as a sales platform where many larger, established retailers had failed. the company takes a fast fashion approach to product development and production. since it offers custom services like monogramming, it uses just-in-time production; its workers have been compared to short-order cooks. the network effects of distributing through a prominent social media site eliminate the need to spend money on marketing or advertising.