sysomos
sysomos' s ceo, peter heffring, currently has an approval rating of 51% . sysomos' s primary competitors are
owler has collected 15 screenshots of sysomos' website since may 2014. the latest sysomos website design screenshot was captured in mar 2018 .
since sysomos was founded in 2007, it has participated in 1 round of funding. in total sysomos has raised $ 0. sysomos' funding round was on dec 2008 for a total of $ 0
if you’re not a sysomos subscriber and would like to learn more about the new publishing and other great sysomos features, feel free to contact us .
quotes attributable to dr. nick koudas, co - founder and president, sysomos
learn about business intelligence for social media by reading sysomos' reports and whitepapers .
sysomos develops a saas - based platform that provides social media analytics and intelligence management solutions for businesses. sysomos was founded in 2007. sysomos' headquarters is located in toronto, ontario, ca m5j 2v5. it has raised undisclosed ...
sysomos currently has 26, 511 followers on twitter. as of november 2014 sysomos had 24, 364 followers. that' s a 8 percent increase in 3 years
sysomos currently has 5, 230 fans on facebook. as of november 2014 sysomos had 1, 045 fans. that' s a 400 percent increase in 4 years
sysomos develops a saas - based platform that provides social media analytics and intelligence management solutions for businesses. sysomos is headquartered in toronto, ontario. peter heffring is the ceo of sysomos. sysomos has acquired 1 companies, with the most recent being uberlabs, inc. for an undisclosed amount on sep 2015. as of june 2018, sysomos has 5. 2k fans on facebook and 26. 5k followers on twitter .
view our platform guide for everything you need to know about the new sysomos platform .
sprinklr is perceived as one of sysomos' s biggest rivals. sprinklr was founded in 2009, and is headquartered in new york, new york. like sysomos, sprinklr also competes in the application software space. sprinklr generates $ 24. 4m more revenue vs. sysomos .
the sysomos reports team takes a look at how super bowl xlix played out in social media .
sysomos, now the social analytics division of meltwatermeltwater acquired sysomos in april 2018. the addition of sysomos to meltwater enables organizations to analyze social media, news and other human - generated content in one platform, furthering meltwater’s mission to give businesses the insights from outside data, helping them stay ahead .
read the mashable post
look who' s blogging
for more about sysomos' reporting capabilities .
take a look at how companies are putting the sysomos listen to work for them and seeing success .
take a look at how companies are putting the sysomos search to work for them and seeing success .
sysomos allows us to post status updates en masse so we can communicate to our 700 different locations .
@ sysomos is the easiest way for your organization to harness the power of social marketing and analytics .
netbase is a top competitor of sysomos. netbase is a private company that was founded in 2004 in santa clara, california. netbase is in the internet software industry. compared to sysomos, netbase has 78 more employees .
sprout social is sysomos' s # 3 rival. sprout social is headquartered in chicago, illinois, and was founded in 2009. sprout social operates in the internet software industry. sprout social generates 49% the revenue of sysomos .
sysomos has employees and is the seventh highest among it' s top 10 competitors. the top 10 competitors average 243 .
these are all the companies that sysomos has acquired. sysomos' latest acquisition was uberlabs, inc. in sep 2015. gazemetrix is an image recognition and visual listening platform that helps brands and agencies to analyze user generated photos in social channels .
multimedia element / caption 1: sysomos overview video urltoken caption: measure, monitor, understand and engage with the social media landscape .
they recently received a provincial loan of up to $ 500, 000 to kick - start their social networking analysis company, sysomos .
top marketing, advertising, media and pr agencies around the world have been relying on sysomos for over a decade. the sysomos platform empowers agency teams to win and keep accounts, optimize media buys, create and manage content and gain valuable social insights for clients .
the sysomos reports team takes a look at how super bowl 50 between the denver broncos and carolina panthers played out in social media .
sysomos' s revenue is the second highest among it' s top 10 competitors. the top 10 competitors average $ 5. 2m .
i have to admit i had high hopes for sysomos after suffering through radian6 and the eternal fight to eliminate the “ cheap drugs without a prescription ” blog posts. i was disappointed in that sysomos and radian6 are both just as bad when it comes to data quality and spam .
new data from social media analytics firm sysomos shows that despite the u. s. traffic flatline, twitter is still growing in popularity internationally .
from a local level, what sysomos also allows us to do is get insights into what posts the store managers are doing that are super successful .
today, our customers all around the world gain access to the new sysomos unified platform. here are some aspects of it that we’re especially proud of :
sysomos, which grew out of a university of toronto project called blogscope, is only one company tapping into the growing body of user - posted information .
if you’re already a sysomos subscriber and would like to learn more about our new publishing features, please feel free to reach out to your account manager .
for small engagements where the data set is contained radian6 will be cheaper. for larger engagements or multiple brands then sysomos can quickly become the better deal .
paul cubbon, a professor in the faculty of marketing at the university of british columbia' s sauder school of business, says that sysomos could do well .
sysomos offers the best data quality and coverage worldwide with instant access to historical data as far back as 2006. it includes a four - step spam - filtering system and has on - the - fly translation capabilities representing 186 languages in 189 countries. more information on sysomos solutions and product capabilities is available via detailed faqs .
sysomos will soon start hiring sales, marketing and information technology support staff, using, in part, provincial money dedicated to generate green jobs in a struggling economy .
sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions .
both koudas and bansal plan to take time off from their work at the university to develop sysomos commercially, a welcome challenge for a scholarly duo used to the conceptual .
sysomos fits the marketwire model and is aligned with our strategy to redefine and advance the way the world communicates. in the late' 90s, marketwire was a critical force in advancing the adoption of the internet to distribute press releases. the acquisition of sysomos shows our continued commitment to innovation by integrating social media tools into the corporate communications process .
normally i’m technology agnostic. in theory i shouldn’t care what technology a tool uses to present its interface to me as they’re all reasonably similar now… however… radian6 uses adobe flash and sysomos uses straight up html. anyone in the industry will immediately assume that sysomos is better (i certainly did before i used it) but the truth is more nuanced than that .
however… while radian6 remembers your tools as physical representations on a dashboard, sysomos simply allows you to bookmark your queries and doesn’t have the same integration in its drill - down capabilities .
sysomos on twitter :
here' s our crew from # raleigh gazing at history through the lens of # eclipseglasses, with 94% totality at our office. # solareclipse2017… urltoken
sysomos offers a separate smb and enterprise pricing tier for each product, calculated in accordance with the business’s scale and needs. contact the company for more details, and ask for your quote .
showcase all of your social media data and business data in customized, real time dashboards. sysomos display offers a complete 360 view of the metrics and performance indicators that are most important to your business .
when we talked to the sysomos team last month, they told us that they are also working on a free, consumer - oriented product that should launch later this year. even if this free tool only includes a fraction of map’s or heartbeat’s abilities, we can’t wait to get our hands on them, because the dataset that these tools would be built upon is unlike anything sysomos’ competitors currently offer .
showcase your social media data and business data in customized dashboards. see how the listen api feed integrates with sysomos display to offer a 360 view of the metrics and kpi’s that matter most to your business .
showcase your social media data and business data in customized dashboards. see how the analyze api feed integrates with sysomos display to offer a 360 view of the metrics and kpi’s that matter most to your business .
nilesh bansal, chief technology officer and co - founder, leads sysomos' engineering team, and is responsible for the company' s product development, from the core content aggregation and analytics platform to user interfaces .
through the use of contextual text analytics and data mining technology, sysomos collects billions of social media conversations from blogs, twitter, social networks, message boards, wikis and a growing number of major new sources .
sysomos is a unified, insights - driven social platform that gives marketers the easiest way to search, discover, listen, publish, engage, and analyze at scale across earned, owned, and paid media .
i have used radian6 for years, off and on as clients needed social listening services. i just recently got my hands on sysomos for a client engagement and so i’m now in a position to compare the two properly .
through a streamlined process, we’ll get you set up quickly with minimal disruption to your day - to - day business. our implementation services are designed to ensure sysomos is installed and configured properly for long - term success .
this video gives a good, quick, overview of what the sysomos tools can do. usually these promotional videos tend to be a bit exaggerated, but in our experience, map and heartbeat fully live up to their promises .
the sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what' s happening, why it' s happening and who' s driving the conversations .
by default, radian6 provides only 30 days of historical data while sysomos provides two years or more. however, radian6 can have historical data added on to the profile so it’s not really a technical as much as a cost differentiator .
for my purposes sysomos squeezes ahead because when you get access to their data you have free rein to query the entire database all the time. for an analyst working on multiple projects in an agency this is the model that works best .
that estimates the top 10 percent of twitter users do 90 percent of the tweeting). it is even more concentrated than that. the sysomos data indicates that the top 5 percent of people on twitter account for 75 percent of all tweets .
sysomos offers data, charts, sentiment, engagement, and workflow api, the same as a variety of analytic widgets you can use to connect it to your other business systems. a long list of social media listening tools is also available .
millions of social conversations are happening globally. marketers have to know which conversations to listen to in order to be part of the dialogue. sysomos listen is a powerful social monitoring platform that ensures your relevant conversations and images are collected in real time .
in the social listening world there are two main tools: radian6 and sysomos. sure, there are literally hundreds of others, and they all have their uses, but these are the two granddaddy’s of the space. in some ways they are very similar. they both take the terabytes of unstructured social data and store them in a quickly retrievable way. both provide monthly subscriptions to access and analyze this data. both have been acquired by large organizations; radian6 by salesforce and sysomos by marketwire .
for most purposes where the agency is limited to one brand that fits inside 1 million mentions per month, the radian6 pricing model will be the better deal. for agencies where larger data sets or multiple brands are required the analyst may prefer sysomos .
marketwired has split from sysomos, the social media intelligence firm it acquired five years ago, and promoted chief strategy officer adnan ahmed to ceo in a major shake - up at the toronto - based news distribution service. the changes come just two years after marketwired
sysomos helps the world’s leading companies manage their customer touch points across a large and complex array of social media channels. engage with customers, route and escalate issues, manage team workload and report on performance, and uncover insights and opportunities across the customer journey .
the top 10 competitors in sysomos' competitive set are sprinklr, netbase, sprout social, percolate, lithium, simply measured, crimson hexagon, socialbakers, newscred and kapost. together they have raised over 942. 3m between their estimated 3. 8k employees .
sysomos' key product offerings, map (media analysis platform) and heartbeat, will be available to clients worldwide under the marketwire brand, and will complement marketwire' s current line up of solutions available to marketers and communication professionals for news distribution and content sharing .
another interesting reveal from the study is how startlingly few twitter users have enabled the location feature that allows geographic information to be attached to their tweets. only a paltry 0. 23 percent of 10 million tweets sysomos looked at this week were tagged with their locations .
“having access to all of the tools that sysomos has to offer under this new integrated platform will deliver valuable insights for building accurate customer profiles. the platform succinctly marries data, allowing us to understand and act upon essential information when timing is of the essence. ”
for agencies or brand marketers that focus on in - depth social media research and analytics, the sysomos platform has you covered. with unlimited searching, access to vast historical data from multiple sources, powerful analytics, and an easy to use interface all backed with trustworthy data .
both map and heartbeat are surfing the current wave of enthusiasm for the real - time web, and map’s crawlers index an enormous number of blog posts, forum posts, news reports, and tweets every hour. one interesting aspect of sysomos’ backend is also that the company keeps a complete cache of tweets, blog posts, and news reports on its own servers, so that it never has to rely on the availability of twitter’s api, for example. amazingly, sysomos also manages to effectively filter out blog spam, which is not an easy feat .
for brand marketers the sysomos platform allows them to manage their earned, owned, and paid social media along with other important functions like publishing, engagement, listening, curation, and analytics. seamlessly execute on all your social marketing tasks from a single platform that delivers actionable insights .
i' m no lawyer, but my general sense here is that there' ll be some noise in the system (from privacy advocates) about this ,
says cubbon. but he does not expect that to be a long - term issue for sysomos or similar companies .
when time and resources are your most valuable assets you often don’t have enough of either to execute and deliver on your most pressing social media initiatives. to help relieve that pressure sysomos has a full range of professional services available to help you get the most out your experience with us .
sysomos, greek for
everything together ,
emerged from an advanced research project at the university of toronto in 2005. the project led to the creation of a patented core - content aggregation and analysis engine unveiled in may 2006, and the company was incorporated in toronto in september 2007 .
producing social content and effective campaigns across multiple channels is complicated, especially with the velocity in which customers demand today. sysomos publish is designed to help businesses manage content and relationships across social channels at scale by integrating content marketing, social management, and analytics into a singular, customizable platform .
sysomos discover is a leading edge visual analytics and psychographic tool designed to help you uncover new insights, content opportunities, and audiences aligned by behaviors and interests. know where to focus your efforts and be able to explore multiple facets of the social landscape to drive stronger future content and business affinities .
the pricing models couldn’t be more different for radian6 and sysomos. the way i describe the radian6 model is that they “punish you for success. ” that’s a bit tongue in cheek but what it means is that radian6 charges based on keyword volume in a “sandbox” that gets carved out of the full universe of social media posts. this sandbox then becomes the place where all reports are generated and means that radian6 pricing can be anywhere from $ 800 per month for 5, 000 keywords in the sandbox to $ 50, 000 or more (to be fair i have never heard an upper limit from radian6 but i assume it exists and i assume it’s lower than $ 50, 000). in contrast, sysomos charges more than the lowest radian6 price, but much less that the top end. the last number i heard from sysomos was $ 4, 000 per month for the service, but that number is subject to negotiation .
reviewing products for the top business intelligence software does not always have to be hard. on our review platform, you can easily match zoho reports and sysomos and right away see their distinct features. we allow you to check their functions, supported devices, support service, pricing rates, terms, plus more. you may also assess their overall score (8. 7 for zoho reports vs. 8. 9 for sysomos) and overall customer satisfaction level (90% for zoho reports vs. 96% for sysomos). take your time and compare your best options and determine which one is right for your company. similarly, you have to consider the software company’s background; can they be relied upon and will they still be operating in the future? we did our best to review all popular business intelligence software services that you can find on the market, but among all the ones we reviewed these three caught our special attention :
the experience with sysomos isn’t quite as integrated as radian6. essentially, you’re always creating queries using boolean operators. once you’ve written one or two of these they are logical and intuitive and the control they afford the analyst is impressive. there is a helper tool to ensure correctly contructed queries but normally you won’t need it .
sysomos' platform and services extend far beyond monitoring tools, and provide automated sentiment, key influencer tracking, geo - demographic information, and access to real - time and historical social media conversations to help communicators understand and leverage social media by answering the five w' s: what, when, where, who and why .
topics and issues across social media is more important than it’s ever been. in an effort to stay ahead of trends and help shape business decisions for our clients, we’re always looking for the latest digital tools and products to inform our counsel and sysomos is a great social analytics engine to meet this need for our teams. ”
the user experinces of these tools are very different. not better or worse, but definitely different. i cut my teeth on radian6 so it was the tool i knew best, but i’d always been intrigued by sysomos so i jumped at the chance when a client needed a project that fit its pricing model better than radian6 .
more broadly, 50 percent of people on twitter send out updates less than once a week. but 36 percent of the accounts sysomos tracks send out tweets every single day. so about a third of people on twitter are fairly active, dedicated users. while half are more passive desk potatoes, tweeting less than once a week .
marketwire' s acquisition of sysomos supports marketwire clients with an intelligent product suite that provides instant access to billions of social media conversations, including blogs, social networks, micro - blogging services, forums, video sites and media sources, and the ability to discover the tone of the conversations and identify sentiment by gender, age and location .
sysomos search is a powerful social research platform that gives unlimited ad - hoc search on billions of online conversations, giving you the flexibility to search for what you want, when you want it. engineered to help you quickly identify with boolean operators and our visual insights tags of images, you can surface important insights to make informed decisions .
map and heartbeat are highly complex products, and we only got to touch upon a small sub - set of their features (sysomos also offers firefox extensions, for example). we weren’t able to get a lot of information about the pricing for both products, but sysomos told us that they work individually with every one of their clients to create the right package for them. however, barring any financial stumbling blocks, we would highly recommend both map and heartbeat to any pr firm that needs a tool to research, monitor, and manage social media campaigns. the more we used these tools, the more we also felt that they could be highly useful for news organizations as well .
toronto - - (marketwire - july 6, 2010) - marketwire announced today its acquisition of sysomos, the toronto - based business intelligence solution for social media monitoring and sentiment analysis. the move supports marketwire' s social media and media monitoring product offerings and reinforces the company' s position as a global leader in maximizing technologies to advance communications .
our clients have told us repeatedly that to stay ahead of the curve, they need tools to intelligently pull two communications platforms together: press releases and social media. marketwire' s addition of sysomos means that our clients can truly integrate the flow of communications, track the performance of their outbound messaging and evaluate the effectiveness of their campaigns .
while heartbeat is easy enough to use, map is clearly not meant to be used by casual users. it’s one of those tools where one can jump in and start doing some basic analysis pretty quickly, but to really get the most out of it, a training session with sysomos’ staff or a detailed look at the excellent introductory screencast and other documentation is definitely necessary. sysomos’ co - founder and ceo, nick koudas, gave us an almost 1 1 / 2 hour long demo of these two products a while ago, and even this was only enough to touch upon the basic features of the products. it is important to remember, though, that neither of these products are geared towards casual users .
sentiment can also be broken down by industry, age, gender and country. for example, using the sysomos software to search
israel
yields a world map covered in red dots of different sizes, highlighting those cities that have generated the most online discussion about israel since a peak on dec. 29, after the jewish state began bombing the gaza strip .
at sysomos we work with customers of all sizes from all industries and all geographies. our experience is extensive and diversified covering top brands and leading agencies that operate regionally or globally. we also help businesses leverage social insights to inform business decisions and actions outside of marketing, too. customer care, research, human resources, legal, and operations to name a view .
sysomos is all html so i was expecting it to wipe the floor in the performance department compared to the flash - based radian6. unfortunately, i hadn’t considered the sheer volume of data on the back end for both these tools. it turns out that most performance delays are back - end in nature, not front - end. so, they tie in the performance department .
the future of marketing and communications is built upon data and intelligence. for the first time, the ability to not only learn how we can engage with communities of influencers, consumers, and prospects, but also measure the results in real - time will transform everything. the marketwire and sysomos deal sets the bar for an overdue era where we can truly put the public back in public relations .
these numbers are actually higher than the activity suggested by other recent reports. for instance, tweetgrade found that 29 percent of twitter accounts in its sample have zero followers (same link as above). sysomos, on the other hand, found a much lower percentage of accounts with zero followers: only 7 percent. and it counts 21 percent of users who have never posted a tweet (ironically, 65. 5 percent of people who identify themselves as social media marketers have never posted an update). these discrepancies may be due to the way sysomos gathered data on those 11. 5 million accounts. it indexed twitter starting with a core set of accounts and then spreading out to all of their followers and followees. dead accounts or spam accounts with 0 followers and 0 tweets would be less likely to be picked up this way. all of the data is as of mid - may .
it’s become increasingly difficult for brands to reach followers organically so maximizing every opportunity to boost visibility and engagement is critical. however, with multiple social accounts, channels, markets, and agencies, it’s become difficult and time - consuming to compile data and analyze campaign performance. sysomos analyze provides a single - lens view of all your social content across 9 social media channels, so you can inform creative and maximize your roi in near real - time .
peanut butter and jelly. puppies and sunday afternoons. customer data and clear insight towards taking meaningful action. what do these things have in common? they’re better together. here at sysomos, we took this concept and applied it to our industry - leading tools, providing a seamless, single sign - on experience that gets the right message to the right audience in the right place at the right time. watch the video introducing our new platform, set
marketwire embraced social media and digital news distribution and they' ve been innovators in this field. with this acquisition of sysomos, they' ve done it again. marketwire never has been' just' a newswire, and with this addition to its suite of products and services, it offers what we all need and want most: a comprehensive social media monitoring and sentiment analysis system. this is the perfect' rounding out' of a full communication solution .
sysomos bring business intelligence to social media, providing instant and unlimited access to social media conversations to quickly see what' s happening, why it' s happening and who' s driving the conversations. by accessing in - depth, comprehensive information and gaining insight about what is happening within the social media ecosystem, corporations, marketers, public relations agencies and communication professionals can make smarter business and strategic decisions, and find new and different ways to build stronger relationships, enhance loyalty and increase sales .
brand management and corporate reputation are critically important to public relations and investor relations practitioners, marketers, and advertisers. with real - time social media monitoring, and reporting functionality that allows clients to compare and contrast buzz generated over time, sysomos' tools enable clients to manage crisis situations, track and measure reputation, monitor press coverage, and correlate the connection between press releases and news coverage with social media activity. by leveraging this kind of intelligence, practitioners are better equipped to adapt their business and communications efforts to maximize campaign success .
it may not always be enough to simply compare zoho reports and sysomos against one another. even though useful features, pricing and customer comments are all crucial and should be taken into account when making a final choice, you should also pay attention to the recognition and awards merited by every app. very often a less known software may turn out to be an excellent choice that was a winner of many industry awards such as our exceptional customer support award which shows that regardless of smaller market presence it’s a worthy contender to the solutions that dominate the market .
once a fan page is set up (here’s ours), anyone on facebook can become your “fan, ” which is like following someone on twitter in that it doesn’t require a reciprocal friendship. sysomos analyzed 600, 000 fan pages on facebook and came up with the distribution curve in the chart above. the vast bulk of fan pages have between 10 and 1, 000 fans. only 4 percent have more than 10, 000 fans, and less than 1 / 20th of a percent have more than a million fans. it breaks down as follows :
this is a critical step in our integrated communication solution strategy. to date we have been a leader in providing our clients with ways to reach out to their key audiences by innovating the publishing and distribution of news releases. the rapid changes in communications as a result of social media now make it imperative to immediately understand the impact of outbound messaging: what happens to it, what' s the reaction to it, and how is it used to evaluate and strategize future messages? sysomos furthers marketwire' s technological capabilities to make this possible for our clients .
on the technical side, sysomos is obviously doing some very interesting semantic analysis, which, among other things, allows the software to create very cool ‘buzzgraphs’ that display the key search term in relation to the most often used terms around it (here is one for ‘conan, ’ for example). map can also do sentiment analyses, which will be really helpful for pr firms who want to track the result of a campaign, for example. given that map users can filter results by time, demographic, or language, the tools allow for some very detailed analysis .
there is a natural fit and synergy between marketwire and sysomos: our common goal is a customer - centric approach in applying technology to meet the challenges of communicating in an ever - evolving environment. our approach to business is entrepreneurial in spirit; we identify and create opportunities, and with an innovative and pragmatic approach, develop and deliver products and solutions that are best - in - class. this union proves that it is not only possible to keep pace with technological and sociological changes in communication and information sharing, but to stay one step ahead and set the new standard .
sysomos, a toronto - based startup, officially launched its two flagship products this morning: map (which stands for ‘media analysis platform’) and heartbeat. both products are incredibly powerful (but costly) social media monitoring and analysis tools. in many ways, it is probably best to think of map and heartbeat as companion pieces. heartbeat basically provides a subset of maps features and is somewhat similar to radian6 ‘s social media tools, with a strong focus on making it easy for companies to track social media metrics. map, on the other hand, is a far more powerful and flexible analysis tool .
the biggest product page is facebook’s own page, with 5. 8 million fans (hey, is this rigged ?), followed by starbucks with 5. 1 million (the page is filled with wall comments such as, “mmmmm pumpkin spice latte! ”). sysomos drilled down further, looked at the 297 pages with more than one million fans, and properly categorized them—or at least tried. it turns out many of them (39. 2 percent) are uncharacterizable such as “nights out with friends. ” but the rest can be broken down into music (16. 7 percent), celebrities 16. 0 (percent), products (11. 9 percent), tv shows (8. 5 percent), films (3. 4 percent), and games (1. 4 percent) .
we better our brands by listening and responding to the marketplace. people tell us what they like, dislike, want to improve, and are willing to buy - - it' s brilliant; all we need to do is listen and get in on those conversations. the challenge, though, in listening and engaging within social media is identifying who is talking about you and your brand and what they are saying, and maintaining this ebb - and - flow of conversation, simply because there are millions of folks talking across millions of channels. sysomos' tools turn those challenges into opportunities, and with an intelligent fusion of monitoring, sentiment analysis and reporting, help brands carry on conversations with the right people, in the right places. for anyone who makes social media monitoring part of their daily life, success is as much about efficiency as it is about engagement .
for companies to truly drive value, roi and revenue from social media they must do more than simply monitor social chatter; they must filter automatically through that chatter and noise and identify the specific discussions that directly involve and affect their brand, their competitors and their business. from within those discussions, it' s crucial to determine why people are talking, what they are saying, and the sentiment orientation of the conversations. moreover, it is important to understand the individuals who are generating the chatter - - their demographics, location and language - - and to organize the chatter in discussion themes and threads, using complementary advanced text analysis technology, so it' s easy to comprehend. this superior combination of comprehensive data collection, advanced text analytics, and deep filtering functions across languages, demographics, location, topics and sentiment, is the insight behind the information. this business intelligence that sets sysomos apart .
5. 65% 35% 75k 58k 9k 6k 5k 2. 8k 2. 3k 2. 3k 2. 2k 2k # oscars # oscars2015 # neilpatrickharris # nph # oscar2015 # host # nbc # oscar # academyawards # theoscars2015 279k 39k 28k 25k 5k 5k 2. 5k 1. 8k 1. 4k 1. 2k # oscars # oscarssowhite # oscars2016 # chrisrock # theoscars # davechappelle # oscarsentnt # ﬂintwatercrisis # greaouckingwrivng # imdboscars 2017 host nominees kevin hart 18% sentiment comparison 5 battle of the hosts chris rock 66% neil patrick harris (2015) 34% host mentions 2: 1 menvon ravo chris rock neil patrick harris 38% 11% top 10 hashtag comparison chris rock neil patrick harris gender comparison 57% 43% chris rock neil patrick harris jacob tremblay 60% tina fey 7% jimmy kimmel 2% ellen degeneres 13% 13% 4% oscars 2016 | twitter report by sysomos | march 2, 2016
3. 36% 60% 4% regular tweet re - ­‐tweets @ reply 91% 8% 1% 1 tweet 2 - ­‐4 tweets 5 or more total broncos panthers halftime show commercials number of tweets 21. 8m 3. 7m (17 %) 3. 3m (15 %) 4. 8m (22 %) 1. 5m (7 %) estimated reach 87b 22b (25 %) 13b (15 %) 13. 2b (15 %) 9. 1b (10 %) broncos 17% panthers 15% halftime show 22% other 39% commerci als 7% gender split 41% 59% tweet types engagement level dashboard word cloud * 3super bowl 50 | twitter report by sysomos | february 7, 2016 5. 3m 2. 1m 1. 7m 852. 5k 588. 3k 457. 9k 450k 339. 4k 189. 5k 161. 8k # sb50 # esurancesweepstakes # superbowl # broncos # keeppounding # pepsihalxime # superbowlsunday # superbowl50 # halximeshow # panthers total mentions: 21. 8m estimated reach: 87b impressions top hashtags buzzgraph * super bowl 50 and related keywords have been removed from the word cloud
4. 4 gender breakdown oscars 2016 analysis sentiment breakdown 25% 8% most retweeted word cloud the 88th oscars event received 25% posivve against 8% negavve menvons. tweets featuring posivve menvons about fan favorites such as leonardo dicaprio and lady gaga were the top driver of posivve menvons (31% sov). on the other hand, 33% of negavve menvons were about the lack of diversity among the oscar nominees. 66% of tweets were retweets, while 34% of tweets were organic. 78% of users tweeted only once, while 22% tweeted two or more vmes. the event’s most retweeted post came from @ theacademy which was about leonardo dicaprio' s oscar win for best actor. 14% 8% 11% 15% 21% 31% other performances host red carpet winners fan favorites 33% 19% 15% 13% lack of diversity winners / nominees dislike other 27% 66% 7% regular tweet re - ­‐tweets @ reply tweet types 78% 17% 5% 1 tweet 2 - ­‐4 tweets 5 or more engagement level 50% 50% oscars 2016 | twitter report by sysomos | march 2, 2016
4. 0 200, 000 400, 000 600, 000 800, 000 1, 000, 000 1, 200, 000 1, 400, 000 1, 600, 000 1, 800, 000 6pm 6: 10 6: 20 6: 30 6: 40 6: 50 7: 00 7: 10 7: 20 7: 30 7: 40 7: 50 8: 00 8: 10 8: 20 8: 30 8: 40 8: 50 9: 00 9: 10 9: 20 9: 30 9: 40 9: 5010: 0010: 1010: 2010: 3010: 4010: 5011: 0011: 1011: 2011: 3011: 4011: 5012am 4 super bowl buzz analysis super bowl 50 | twitter report by sysomos | february 7, 2016 overview • 82% of super bowl 50 twiyer buzz was generated between 6pm and 12am est on february 7 - ­‐8 (17. 9m tweets) • the highest volume of tweets occurred between 8: 31pm and 8: 50pm (3. 2m tweets) during the super bowl 50 halxime show • tweets about the broncos winning the vince lombardi trophy drove the third highest spike around 10: 30pm (1. 1m tweets) • twiyer acqvity slowed down unql shortly before 12am when cam newton’s exit from the post - ­‐game press conference started trending # esurancesweepstakes pepsi halxime show x. coldplay, bruno mars and beyoncé denver broncos win sb50 / # esurancesweeptakes panthers’ cam newton exits post - ­‐game press conference broncos score a touchdown, take 24 - ­‐10 lead fan tweets showing support for their favorite team reacqons to oﬃcials’ ruling newton’s pass to cotchery incomplete (as not a catch) panthers’ stewart scores a touchdown
6. 20% 20% 17% 8% 8% 27% perception boycott actors' sentiment diversity favored winners other 54% 29% 17% chris rock effects perception 6 # oscarssowhite this graph and post samples represents a deeper analysis of conversavons associated with # oscarssowhite during the reporvng period. # oscarssowhite drove a total of 836k menvons from january 14 to february 29 2016, which generated an esvmated 5. 7b potenval impressions. on february 28, # oscarssowhite had a total of 175. 9k menvons, covering 2% of the daily oscars content. the topic received a 6% posivve and 18% negavve menvons. commendavons on chris rock’s speech about the issue made up 54% of all posivve menvons, while people’s negavve percepvon about the oscars controversy coupled with posts about boycopng the event comprised 40% of all negavve menvons. 836k menvons 5. 7 billion potenval impressions 0 40, 000 80, 000 120, 000 160, 000 200, 000 14 - jan 15 - jan 16 - jan 17 - jan 18 - jan 19 - jan 20 - jan 21 - jan 22 - jan 23 - jan 24 - jan 25 - jan 26 - jan 27 - jan 28 - jan 29 - jan 30 - jan 31 - jan 1 - feb 2 - feb 3 - feb 4 - feb 5 - feb 6 - feb 7 - feb 8 - feb 9 - feb 10 - feb 11 - feb 12 - feb 13 - feb 14 - feb 15 - feb 16 - feb 17 - feb 18 - feb 19 - feb 20 - feb 21 - feb 22 - feb 23 - feb 24 - feb 25 - feb 26 - feb 27 - feb 28 - feb 29 - feb sentiment breakdown 6% 18% most retweeted most retweeted “chris rock' s monologue totally nails # oscarssowhite controversy” the academy announces the 2016 oscars nominees oscars 2016 | twitter report by sysomos | march 2, 2016
11. lady gaga vs the halftime show lineup * super bowl 51 halftime show wish list * * halftime show 8super bowl 50 | twitter report by sysomos | february 7, 2016 0 100, 000 200, 000 300, 000 400, 000 8: 30 8: 32 8: 34 8: 36 8: 38 8: 40 8: 42 8: 44 8: 46 8: 48 8: 50 8: 52 8: 54 8: 56 coldplay open the super bowl 50 halxime show beyoncé performs her new song, “formaqon” drake 23% overview • the super bowl 50 halxime show generated 4. 8m tweets (up 60% from last year) and accounted for 22% of the overall super bowl menuons on february 7 • the collecuve buzz about coldplay, bruno mars, and beyoncé surpassed menqons of katy perry’s performance last year by 135% , however beyoncé (1. 8m tweets) was the only one to outperform katy perry (1. 7m tweets) • beyoncé was the most popular performer of the night with 37% of the overall arqst menqons and three of the top 10 halxime show hashtags. lady gaga’s rendiqon of the naqonal anthem drove 21% of the performers’ buzz and won her a spot on the wish list for super bowl 51 halxime show 795, 382 413, 265 249, 982 140, 419 106, 422 102, 941 101, 369 93, 854 42, 905 37, 111 # sb50 # pepsihalxime # superbowl # halximeshow # formaqon # beyoncebowl # beyonce # coldplay # superbowl50 # esurancesweepstakes top hashtags word cloud beyoncé 37% taylor swix 1. 5% bruno mars and beyoncé join the stage coldplay, beyoncé and bruno mars perform medley of songs from previous halxime performers super bowl 50 halxime show ends * based on 5m combined number of tweets for all performers coldplay 29% lady gaga 21% * * within menqons of super bowl 51’s halxime jusqn bieber 3% one direcqon 2% lady gaga 2% viewer reacqons to the halxime show and to beyoncé’s world tour announcement bruno mars 14% * super bowl 50 and related keywords have been removed from the word cloud
7. + 2, 330 + 4, 426 + 8, 875 + 15, 337 + 6, 789 + 15, 555 + 10, 846 + 10, 146 0 5, 000 10, 000 15, 000 20, 000 31 - jan 1 - feb 2 - feb 3 - feb 4 - feb 5 - feb 6 - feb 7 - feb 48% 49% 3% regular tweet re - ­‐tweets @ reply 93% 7% 0% 1 tweet 2 - ­‐4 tweets 5 or more denver broncos vs carolina panthers 8super bowl 50 | twitter report by sysomos | february 7, 2016 broncos 53% panther s 47% 0 100, 000 200, 000 300, 000 400, 000 500, 000 600, 000 6pm 6: 10 6: 20 6: 30 6: 40 6: 50 7: 00 7: 10 7: 20 7: 30 7: 40 7: 50 8: 00 8: 10 8: 20 8: 30 8: 40 8: 50 9: 00 9: 10 9: 20 9: 30 9: 40 9: 50 10: 00 10: 10 10: 20 10: 30 10: 40 10: 50 11: 00 11: 10 11: 20 11: 30 11: 40 11: 50 12am broncos panthers @ panthers follower growth follower growth (feb. 7): + 10, 448 avg daily follower growth (jan. 31 – feb. 6): + 9, 084 fan tweet types fan engagement level 53% 41% 6% regular tweet re - ­‐tweets @ reply 90% 9% 1% 1 tweet 2 - ­‐4 tweets 5 or more fan tweet types fan engagement level @ broncos follower growth follower growth (feb. 7): + 10, 146 avg daily follower growth (jan. 31 – feb. 6): + 9, 165 # beatthepanthers tweets last # orangefriday of the season + 5, 085 + 2, 892 + 15, 886 + 10, 545 + 9, 595 + 9, 242 + 10, 340 + 10, 448 0 5, 000 10, 000 15, 000 20, 000 31 - jan 1 - feb 2 - feb 3 - feb 4 - feb 5 - feb 6 - feb 7 - feb ron rivera’s press conference @ panthers’ “thank you” tweets to their supporters broncos win super bowl 50 memes about panthers’ cam newton von miller wins mvp award comments on cam newton’s performance
a full range of professional services to help you get the most out your experience with us .
there’s now a single dashboard requiring just a single log - in, with a completely unified user experience .
you’ll see new visualizations to speed up how quickly you can turn data into insights .
you can easily flow through different modules. for instance, if you’re doing a search and find something that requires a response, you can respond to it right there. it’s very easy to add and change modules so that you have access to whatever you need most .
it ties together earned, owned, and paid media, tracking more than a thousand metrics. you’ll now have one complete view of your data .
it’s fully customizable. if there’s an analyst who needs to monitor dozens of graphs daily, she can have a completely different view than a chief marketing officer who needs to periodically check on a few critical brand health metrics .
it’s designed for mobile. while ‘mobile - first’ is a popular buzzword, marketing technology software such as ours is most often used by someone sitting at their desk. but when they’re on the go, in meetings with their teams or clients or partners, they want access to their data and reports, and this is what the new platform prioritizes .
image recognition keeps getting more powerful. one popular use of it is that when marketers promote an image, our technology can use reverse image lookup to see where it spread across social channels .
as fond as we are of our pioneering products such as map, heartbeat, expion, and gaze, we’re simplifying all the names. instead, the new platform is where you’ll go to search, discover, listen, publish, engage, and analyze. marketers need more clarity than ever, so with every aspect of the new platform, that’s what we aim to deliver .
the new platform will give our clients access to our foundation for automated insights, backed by a data center that can process trillions of calculations daily. we like to break them down into guided insights and unguided insights. with guided insights, marketers give explicit direction as to what they need. with unguided insights, the platform discovers anomalies and affinities that marketers would not normally look for or have the resources to research, and it does this intelligently and proactively .
our customers will always be the arbiters of insights. using the automated insight decision engine, you’ll determine the actions you’ll take from the new intelligence delivered to you. you’ll decide what’s informative and what’s truly insightful. what we want to do is give you the best tools to make those decisions faster, and to create bigger business opportunities .
the new unified, integrated platform truly allows our customers to be better storytellers. that’s not always intuitive with such a data - driven product, but marketers are spending too much time collecting data and not enough practicing their craft. marketers ultimately need to know more about how their stories resonate. did paid media influence earned media? did it change the conversation? did it change how people feel, and how people act ?
this is what we’re here for. you can now seamlessly search, discover, listen, publish, engage, and analyze in ways never before possible. the platform will keep getting faster and keep getting smarter, and as the year goes on, we can’t wait to show you what’s ahead.
sysomos inc. is a toronto-based social media analytics company . sysomos is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities . our unified , insights-driven social platform gives marketers the easiest way to search , discover , listen , publish , engage and analyze at scale across earned , owned and paid media . sysomos serves more than 1,200 customers including 80 % of the world 's top agencies and global brands . the company has offices around the world including toronto , raleigh , new york , san francisco , london , singapore and china . 
sysomos inc. is a toronto-based social media analytics company. sysomos is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities. our unified, insights-driven social platform gives marketers the easiest way to search, discover, listen, publish, engage and analyze at scale across earned, owned and paid media. sysomos serves more than 1,200 customers including 80% of the world's top agencies and global brands. the company has offices around the world including toronto, raleigh, new york, san francisco, london, singapore and china.
sysomos inc. is a toronto-based social media analytics company. sysomos is the global leader in social marketing and analytics empowering brands and agencies to turn data-driven insights into actionable customer engagement opportunities. our unified, insights-driven social platform gives marketers the easiest way to search, discover, listen, publish, engage and analyze at scale across earned, owned and paid media. sysomos serves more than 1,200 customers including 80% of the world's top agencies and global brands. the company has offices around the world including toronto, raleigh, new york, san francisco, london, singapore and china.