mac cosmetics
ariana grande is the newest viva glam spokesperson for 2016. (photo: mac cosmetics )
17. competitive analysis mac cosmetics is owned by parent company estée lauder and competes directly with l’oréal brands maybelline and revlon in the canadian cosmetic industry. l’oréal currently holds the top spot in cosmetics. revlon is another competitor in cosmetics .
because the mac line was geared for professionals in the fashion photography and entertainment industry, mac cosmetics have serious staying power. if you' ve ever experienced the mac line of cosmetics, you know firsthand that the velvet textures found in the shadows, blushes, and mac lipstick moisturize while maintaining a flawless and smudge proof application .
12. place • mac cosmetics uses exclusive retail outlet place to sell their product rather than choosing another distribution channel .
mac pro, aids fund, kids helping kids, back to mac recycling, cruelty free beauty .
with an artist based edge steeped in their company history, mac cosmetics began under the bright lights of the big screen .
the one beauty counter every girl mentions is m. a. c cosmetics .
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4. vision mac cosmetics was founded with a creative vision to fill the gap between makeup artistry and fashion photography. long before their company history, mac cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots
5. csr - corporate social responsibility m. a. c. cosmetics is a great example of a company that practices corporate social responsibility. mac has five social initiative programs currently in place 1. mac cruelty - free beauty: mac formerly guaranteed that no animal testing was performed by themselves or their suppliers. 2. back 2 mac recycling: offers free lipgloss, eyeshadow, or lipstick at any mac location (lipsticks only at mac counters in department stores) with the return of six empty mac containers
14. brand weaknesses: mac cosmetics does not have a large amount of weaknesses. one weakness the company is facing is that the pricing of its products. so for this reason mac cosmetics products are largely available to the professional and celebrities only. only a very few common people can purchase it
getting a job with m. a. c cosmetics | pt. 1 the interview process
8. product line along with price: • 1. mac brush - $ 35. 00 • 2. mac eye shadow - $ 15. 00 • 3. mac lipglass - $ 15. 00 • 4. mac lustreglass - $ 20. 27 • 5. mac nail lacquer - $ 16. 00 • 6. mac plush lash mascara - $ 22. 79 • 7. mac pro long wear lipcolour - $ 13. 20 • 8. mac studio tech foundation - $ 48. 68 • 9. mac a fabulous fantasy lip kit - $ 40. 00 • 10. mac antonio lopez mirror - $ 40. 00 • 11. mac beauty powder - $ 27. 00 • 12. mac lipstick - $ 16. 00
15. brand opportunity: mac cosmetics has a few marketing opportunities available to them firstly, mac has the opportunity to create more freestanding stores rather than having a small spot designated for the company in a larger department they also have an opportunity for international expansion. in society today, consumers have become more health conscious and mac cosmetics has the opportunity to advertise that all of their products are cruelty free and they contain ingredients of the highest quality. finally, existing programs like the mac aids fund present additional marketing opportunity for the cosmetics company .
the products will land on mac counters in department stores and mac boutiques on thursday, dec. 29. so there' s that .
since 1994, mac has founded the mac aids fund as a direct response to the aids epidemic. asia tatler has invited nancy mahon, senior vice president of mac and the executive director of the mac aids fund to tell us how buying a lipstick can make a difference .
you can never have too many neutral, your - lips - but - better lipsticks, which is why mac cosmetics is releasing 14 new shades for you to hoard .
mac, otherwise known as makeup artistry cosmetics, is an amazing brand to try if you' re looking for glamorous makeup that stays put while creating amazing visual effects .
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mac cosmetics is certainly the line to seek out if you' re looking for a fashion forward palette. mac products are rich, true to tone and are composed of pure pigments for the gal who likes to go bold or keep it natural .
cosmetics, health and household products maker helen of troy delivered blowout earnings monday, and its stock skyrocketed .
getting a job with m. a. c cosmetics | pt. 1 the interview process - zoe newlove
m. a. c cosmetics was founded in toronto, canada 1984 by frank toskan and frank angelo .
fire up your credit and do some light stretching to prepare for your celebration dance. the day has finally arrived: mac cosmetics has announced that it will soon be available in ulta stores .
selena’s signature brick - red lipstick gets majot billing in mac’s selena makeup collection .
mac senior artist gisel calvillo offers these tips for channeling selena’s iconic beauty looks .
be among the first to purchase the mac selena collection friday in corpus christi .
discover the latest makeup trends, products, and tutorials from mac’s new collections and collaborations. escape to the world of mac with bold colors from the fruity juicy collection, smoky eyes from eyes on mac, great brow tutorials, and more !
sign me up to hear from m·a·c cosmetics about future products, services, events and special insider - only offers .
19. recommendation 1. m. a. c cosmetics charges high price for its product which allows only rich people to buy. so m. a. c cosmetics should reduce their price so that common people can buy it 2. m. a. c cosmetics should also go for diffrent product line such as beauty cream, beauty soap, shampoo, lotion etc 3. m. a. c cosmetics should change their distribution channel to make their product more available
mac has also imposed a purchasing restriction on the selena items. shoppers can only purchase two of each product online and three of each product in mac stores. that should tell you just how popular and hotly desired the mac x selena collab is .
it was under his direction that mac signed ru paul, the transvestite entertainer, and k. d. lang, the singer, who is homosexual, to act as representatives of the cosmetics line .
long before their company history, mac cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots. who better to rise up to this demand than a fashion photographer ?
2. introduction • mac cosmetics, which stands for makeup artist cosmetics, was founded in toronto, ontario, canada by frank toskan and frank angelo in 1984 with the assistance of chemist vic casale. the first u. s mac store opened in 1991, in new york. • the company' s products were initially specifically designed for professional make - up artists but are now sold to consumers worldwide .
today is world aids day, and no one in the beauty industry has raised more money and awareness for hiv / aids than mac. the cosmetics brand created the mac aids fund back in 1994, and have donated every cent from their viva glam lip products to help those affected around the world .
phoenix - customers regularly stop by the mac store at the biltmore fashion park looking to buy the new selena cosmetics line a month after the collection sold out, evidence of the growing purchasing power of latinas in arizona .
13. swot analysis brand strengths: mac cosmetics is a world renowned cosmetic company. the company’s unique and well known brand image has created a strong celebrity following. in addition, the brand receives a vast amount of word of mouth endorsements from professional make up artists. mac cosmetics prides itself in creating high quality, fashion forward products that are cruelty free while providing consumers with the experience of being attended to by highly trained makeup professionals .
i would like to know if m. a. c. cosmetics are animal tested? ? thank you for your honest answer .
the cause was cardiac arrest after surgery, a spokeswoman for mac, susan elliot, said .
check this screen grab from the mac site, showing the eyeshadows and lipglass as sold out .
frank angelo, a co - founder of mac cosmetics and a leader of an effort to raise money for people with aids, died on sunday at baptist hospital in coral gables, fla. he was 49 and lived in toronto .
1. mac cosmetics presentation for: shegofta shabnom course code: bus 101 prepared by: 1. sheikh saif ahmed - 1331078630 2. tasneem karim - 1331006630 3. nabila nishat - 1330518630 4. md. mehedi hasan - 1331100030
each week, anna chesters puts together a brief history of our favourite cosmetics. this week, it' s luxury skincare brand laura mercier
welcome to mac @ fashion week! exclusive access to the inspirational and innovative world of mac artistry like you' ve never seen it before: up close, backstage and behind - the - scenes .
anna chesters delves deep into the past of make - up art cosmetics, or m. a. c as it' s more commonly known
established more than a decade ago, the mac aids fund was founded by frank angelo and frank toscan, co - founders of mac cosmetics, at a time when knowledge and tolerance of aids was limited. they courageously launched the initiative to set out to raise awareness about the epidemic, after they had seen the impact of aids on their friends and colleagues .
100 per cent of the funds raised from the viva glam series goes to the mac aids fund, according to mahon, in recent years the mac aids fund has substantially and consistently exceeded its global sales expectations .
well, mac x selena digitally restocked on wednesday, dec. 28. most of the products are already sold out on the mac site. only three lipsticks and a powder blush duo remain as of press time .
“we’ve always been a purpose - driven brand for all ages, races and had a great relationship with the trans community, ” said nancy mahon, svp of mac cosmetics and executive director of the mac aids fund. “caitlyn jenner has been a game - changer, but this was the perfect opportunity for the brand to use its muscle and push the issue beyond that. ”
elizalde is using the selena makeup she has sparingly because mac won’t be able to restock the collection until january .
18. • revlon products are sold at competitive prices while mac is sold at value based prices. loreal and revlons’ original products are available in local market but original m. a. c’s products are not available. compare to mac products the prices of loreal and revlon are much cheaper and thus available to the common people, but however how much costly the mac products may be but quality of mac products are much better than loreal and revlon
“most of all, this line has so much meaning to me … to our family and to selena’s fans, because her fan base is responsible for this, ” suzette said, referring to a urltoken petition last year asking mac cosmetics to create the collection honoring selena’s legacy .
mac cosmetics was founded with a creative vision to fill the gap between makeup artistry and fashion photography. two men, fashion photographer frank toskan and salon chain owner frank angelo launched their fashion forward line in toronto in 1985 to meet the high demands of entertainment and beauty professionals .
makeup artists working for the mac line are a highly trained team of professionals who take great passion in foolproof trends and natural beauty. you don' t need to feel intimidated when walking into a mac store. expect that every visit will be friendly, professional, and information packed. the mac sales force is strong with industry leaders and passionate artists. if you' re in a makeup rut or need help planning a mac palette for your special day, it' s worth every moment of your time to meet with a free of charge mac professional cosmetic artist .
unlike most cosmetic brands on the market, mac cosmetics employs some of the world' s best makeup artists for their platform and show work. many of mac artists have backgrounds in entertainment makeup artistry. women shopping the mac line at either their small boutiques or at high end department stores, can meet with industry professionals on a daily basis. with no sales obligation, you can walk into a mac store and ask for expert advice to create a natural, trendy, or glamorous look. trustworthy advice for your skin type, coloring, and application techniques will help get you well on your way to creating the most beautiful you .
the success is testament to the power of latinas who in are a major reason for the growth of sales for the beauty and cosmetics industry. last year, while sales in cosmetics decreased by 1. 2 percent overall, they grew 7. 4 percent among hispanics according nielsen, a company that studies consumers and their buying habits .
the mac makeup brand was started by two gay toronto men in 1985. in 1994, they added viva glam to raise money for their dying friends, said john demsey, an executive at estée lauder, which bought mac in 1995 .
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that day is here with the debut of the mac selena collection online for mac select members at urltoken. on friday, the collection can be purchased at a free day - into - night event at corpus christi’s american bank center. the collection will be available to the general public online sunday and in all mac stores oct. 6 through nov. 17 .
16. threats: threats that mac cosmetics is currently facing are mainly competitors. in regards to competitive threats, the main threat is in their pricing. because their prices are very high. their products are unable to reach to the common people unlike loreal and revlon whose prices are comparatively cheaper
mr. angelo was in florida to plan the opening of a mac boutique in the south beach area of miami beach .
after last year' s speculation, mac cosmetics announced on friday that caitlyn jenner is partnering up with the company to sell a signature lipstick shade called finally free. in a press release, the brand stresses that jenner' s product
champions all ages, all races and all sexes .
click here to pick up a mac viva glam product that donates to the cause. purchasing one of these lip products can :
the canadian company officially launched in 1985 as make - up art cosmetics. the brains behind the operation were toronto - based salon owner frank angelo and makeup artist and photographer frank toskan .
mac cosmetics has always promoted individuality and artistic freedom within their brand. the company offers a sense of accessibility to their products and to anyone who enjoys the art of make up, hence their motto “all ages. all sexes. all races. ” with the creation of the company in the eighties, mac created the viva glam campaigns which have helped to raise $ 250 million worldwide for their mac aids fund. numerous celebrities have taken noticed and have become poster models for the campaign such as dita von teese, boy george, ru paul, pamela anderson and even fergie .
rihanna attended a party for viva glam rihanna at the mac store soho on jan. 29, 2014, in new york city .
m·a·c cosmetics partnered with the cfda / vogue fashion fund to offer outstanding womenswear alumni the opportunity to create their own capsule colour collection. here, designers tome, chromat, cushn ...
mr. angelo founded the mac aids fund, which since its inception in 1994 has raised $ 5. 5 million. all retail sales from mac' s viva glam lipstick, for which ru paul and ms. lang appear in advertisements, go to the fund .
“people today expect brands to take a stance on issues and build sustainable businesses, ” mac’s mahon said. “that’s here to stay. ”
while estee lauder is often associated with its traditional flagship brand sold at department stores, the conglomerate has been working on building its audience, rolling out the estee edit at sephora last year. the parent of mac cosmetics and clinique has in recent months announced the acquisitions of too faced and becca, hot brands with the millennial and gen z set .
ulta beauty (ulta) shares broke out of a flat base wednesday as cosmetics conglomerate estee lauder (el), which owns a number of brands sold at ulta, posted a view - topping quarter .
james gager, a mac vice president and creative director, said in an email that he could not ignore the interest and zeal from selena’s fans .
mac is known for their sleek, black acrylic packaging and bold white print. their tapered lipstick tubes are shaped reminiscently like an over sized bullet .
in 1994, mac became one of the leading cosmetic brands to promote education and awareness of hiv and aids through their viva glam program, where a% 100 of the proceeds from all viva glam products are donated to the mac aids fund. during the holiday season mac also hosts the kids helping kids campaign where they sell holiday cards that are created by children living with hiv and aids. with the help of these campaigns, the mac aids fund has raised more than $ 250 million for aids awareness, education worldwide and helped to support patients living with and affected by hiv and aids .
update: caitlyn jenner' s mac lipstick ,
finally free ,
is now available for purchase starting april 7. jenner revealed the news on her instagram on april 6, sharing an imprint of the rosy nude hue on her coffee cup as well as another campaign image of her clad in a sexy bustier, applying it in the mirror. 100 percent of proceeds will go to the mac aids fund transgender initiative. head to mac to shop .
9. sales promotion • personal selling is one of the oldest forms of promotion. m. a. c cosmetics follows this strategy and stands out as the world' s largest make up company. personal selling :
split into two parts, today’s post will be on “ getting a job with m. a. c cosmetics ” and part two will cover what to actually do when you get the job. kapeesh? enjoy .
the company does no other advertising. yet it has grown to be a major force as a makeup - artist brand, or a line developed by cosmeticians for models in fashion shoots or actresses in films. department stores, whose counters had been dominated by the large cosmetics houses, have begun to add lines by mac and other makeup artists like bobbi brown and francois nars .
this tweet offers all the details about the mac x selena restock. we don' t know if it will restock again but we will keep you posted .
6. 3. mac kids helping kids: started in 1994 where kids affected or infected by hiv / aids create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations. 4. the mac aids fund: supports community organizations providing direct services to men, women and children affected or infected by hiv / aids. to date the foundation has raised over $ 295, 000, 000 usd since its inception in 1994. 5. mac viva glam: 100% of the purchase price of any viva glam product (lipsticks, lipglasses and holiday sets) goes to the mac aids fund .
mac has had top celebrity endorsement and faces representing their line. currently, fergie is the glamourous face for the cosmetic line, but many remember that boy george, pamela anderson, lisa marie presley, and debbie harry have each been a celebrity spokesperson for the cosmetic line. every season mac launches a cosmetic palette that is current with trends and seasonal color. new trends bring new faces, and mac is constantly changing and rising up to meet the needs of celebrities and their stylists .
with a glamorous image and a celebrity endorsed product line, mac cosmetics took the beauty industry by storm. finally the novice makeup artist could create special effects without the use of stage makeup. the average city gal could create an urban look that was wearable from nine to five with evening cocktails after hours, and brides finally had a cosmetic line they could rely on to capture beautiful wedding photos .
the 14 - piece mac selena collection includes lipticks, eyeshadows, mascara and more priced from $ 17 to $ 35, all encapsulated in selena’s favorite purple hue .
take your lip game to the next level with creative tutorials from mac. learn how to use mac lipstick, lip stains, gloss, glitter, and more with these simple how to’s. with metallic drip lips, natural glossy nude looks, and classic red lips, these tutorials will help you get inspired for your next look .
the 14 - piece mac selena collection includes lipticks, eyeshadows, mascara and more priced from $ 17 to $ 35, all encapsulated in selena’s favorite purple hue. .
you can get your hands on all of the new shades sept. 21 at mac stores and at urltoken. get a better look at all of the nudes ahead .
m. a. c viva glam spokesperson, lady gaga; m. a. c aids fund executive director, nancy mahon; group president, the estee lauder companies, john demsey; global brand president m. a. c cosmetics, karen buglisi
the petition garnered almost 38, 000 signatures and was organized by patty rodriguez, a los angeles radio producer for “on air with ryan seacrest. ” she’s always been a selena fan, which is why she’s tried to drum up mac interest in a collection since 2013, when she pitched the idea in an email after seeing a mac marilyn monroe tribute collection .
7. marketing strategy m. a. c cosmetics markets its goods and services to both individuals and organizations. in the early development of the company m. a. c make - up was made purposely for professional make up artists to with - stand rigorous wear of make - up for models during photo - shoot and fashion shows. now m. a. c markets to women of all ages and ethnicities. although m. a. c cosmetics trade in the niche market where its target market is only female .
makeup artist gabriela elizalde uses her mac selena collection sparingly because the sold - out make up line won’t be available again until early january. (photo by lillian griego / cronkite news )
to raise awareness today, hong kong mac makeup artists and staff will be distributing red ribbons and condoms to the public to promote aids awareness at the world aids day event organised by the society for aids care at isquare in tsim sha tsui. mac will also donate hk $ 300, 000 to support its operation of enabling implementation of therapeutic project for people living with hiv and aids .
what: mac selena makeup launch with interactive social media screens, djs spinning selena songs, a special presentation by the quintanilla family and an 8 p. m. concert featuring a surprise guest .
their competition isn' t l' oreal and revlon! and mac is a prestige brand, not a drugstore brand so the pricing is actually lower as compared to other prestige brands ...
in hong kong, mac has donated over hk $ 5. 26 million to local aids charity organizations such as unicef, the society for aids care, aids concern and hong kong aids foundation .
when they formed their company in 1985, it was called the make - up art companies, from which came mac, with mr. toskan as creative director and mr. angelo as marketing director .
plus, mac is hitting ulta beauty' s online shelves at the end of the week (and physical stores in june), a move that has been well received by the beauty enthusiast community .
with foolproof tips and expert recommendations, it' s easy to create a red carpet look at home with just a few of mac signature products. who knew professional makeup artistry could be this simple ?
it' s back online by popular demand. the mac x selena quintanilla capsule collection is the result of a fan - driven petition and went on to become one of the best - selling collabs in mac' s impressive history. the small but gorgeous range features purple packaging, was curated by the late singer' s sister, and includes timeless and classic products inspired by selena, from the red lipsticks to the pink lipglass to the eyeshadows. the collection has been a monster hit, with selena fans gobbling up the products and waiting patiently for the brand to produce more. is the mac x selena restock sold out online ?
learn how to expertly contour, conceal, and sculpt with these full coverage foundation tutorials from mac professionals. discover tips for the perfect foundation for all day coverage, and a smooth, natural or matte finish .
make - up art cosmetics started life in toronto, canada. makeup artist and photographer frank toskan and salon owner frank angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. at first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. soon, stylists and fashion editors got in on the action. as the magazine credits racked up and word - of - mouth popularity grew, the duo launched m·a·c in march 1984 from a counter in a toronto department store .
so why no sign of the brand in sephora (at least yet)? according to a story on urltoken, it all comes down to location. mac stores and the department stores that carry the brand tend to be in malls—where sephora also often lives. but ulta, on the other hand, is often located in strip malls as its own standalone location, so this move gives mac a whole new stream of traffic .
“i pulled out all of her makeup, everything she wore on and off stage. and mac matched the colors to the line. this line is all her, ” suzette said recently about the year - long collaboration .
i’d like to receive recurring advertising text messages (sms and mms) from m·a·c cosmetics online. i understand these text messages may be sent via an autodialer and i do not need to provide consent to text messaging to purchase from m·a·c. i agree with the mobile terms and conditions. msg and data rates may apply .
as the popularity of the brand beginning to rise and exceed frank toskan and frank angelos initial expectations, william lauder of estee lauder companies bought 51% of for $ 38 million dollars in 1995, with the intent to purchase the remaining share. with the untimely death of frank angelo in 1997 from a heart attack, frank toskan sold the remaining 49% share to estee lauder and resigned from his position and estee lauder companies completed their acquisition of the company in 1998. presently, mac cosmetics is sold in over 1500 locations and 78 countries worldwide .
“she is someone that inspired me as a little girl. basically i was a big fan of her and now that mac came out with her collection it was a must, ” said gabriela elizalde, makeup artist in peoria .
it’s all in the eyes. learn how to get a classic smokey eye, glossy lids, voluminous lashes, and more eye inspiration with mac eye makeup. check out the tutorials in this series to perfect your next look .
beauty experts discuss their favorite products, review new collections, and share their best insider tips. discover exclusive mac product reviews, makeup swatches, and tutorials from beauty bloggers like pixiwoo, laura lee, and more in this series .
in an exclusive interview with mac, jenner discusses the meaning behind the lipstick' s name, finally free, which is a common phrase she uses to refer to herself. additionally, she explains why she chose the elegant pink color, telling mac ,
i wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high - glam, once - in - a - while kind of lipstick .
intensify the colour payoff of your eye shadow using fix + with a few easy tips from our friend deepica mutyala! all it takes is your favourite shade, a brush and a spritz! how do you hack your # mac ...
this diwali, sparkle with a gorgeous smoky eye and a perfect nude lip. watch national training manager, aradhana chakravarty, create a look suited for any diwali soiree. shop it now! http: / / www. mac ...
slowly, the sales of one lipstick brand have grown so large that the little - known charity it supports, the mac aids fund, has become the second - largest private donor to aids organizations, after the bill and melinda gates foundation .
over the years, mac has partnered with 24 unique and provocative celebrities — like ariana grande, miley cyrus, rihanna, nicki minaj, lady gaga, cyndi lauper, ru paul, fergie, mary j. blige, christina aguilera, pamela anderson, and eve, among others — to create signature lip shades and promote the cause. today, in honor of world aids day, mac announced some incredible news: their fund has raised $ 400 million though the sale of their viva glam lipsticks and glosses. this makes the canadian - based company the largest corporate non - pharmaceutical donor in the fight against hiv / aids. on top of that, 19, 000 global mac makeup artists volunteer at hiv / aids organizations every year .
mac has not shied away from embracing causes around gender, sexuality and race. it made headlines in february after posting a photo of a model’s lips that received hateful comments — which then resulted in a backlash empowerment movement on instagram called # prettylipsperiod .
10. advertising: • m. a. c. cosmetics was initially distributed among friends only in the fashion industry and till today m. a. c. does not ever have to conduct any kind of advertising. this is all credited to word of mouth publicity and celebrity endorsements, which usually includes models, pro make - up artists and actresses .
the brand’s celebrity faces have included rupaul, k. d. lang, nicki minaj and lady gaga. mac is now a $ 2 billion business, and viva glam grossed $ 40 million last year, all of which went to aids - related causes .
toskan was also there, working as a sought - after makeup artist. he became fed up with the limited styling tools available, so he began to craft his own. for instance, he hand - trimmed natural bristle brushes to use in his kit. the two met in the ’70s and decided to work together on developing a line of cosmetics for editorial shoots .
in its latest coup, the lipstick — viva glam by mac, a subsidiary of estée lauder — signed the singer rihanna as its new face last week and won the endorsement of michel sidibé, executive director of unaids, the united nations agency fighting the disease .
those same customers are among selena fans who signed a petition asking mac to create the selena collection, inspired by the rising star who was murdered 20 years ago. the makeup went on sale at stores across the country october 6th and sold out in a few hours .
get a full face look with complete tutorials from mac. learn how to create a flawless full face from the perfect contour to expertly done eyes and lips. go confidently to your next date, interview, or day at the office with classic looks for every occasion .
in the early 70' s, he met mr. toskan, a makeup artist, and started working with him to develop a line of cosmetics for fashion models. they designed the makeup to work with all skin colors and to reflect well on camera. the line became known for its extensive range of colors and for its individual pots of color, an innovation over the usual prepackaged combinations .
“we heard the passion and enthusiasm from her fans and wholeheartedly agree that her legacy embodies mac’s philosophy. selena’s talent and beauty, inside and out, have left a colorful, meaningful impact in the world that has continued to grow over the last two decades, ” he said .
learn how to get a flawlessly natural base with these tutorials from mac professionals. give your skin a soft glow, highlight, strobe, or touch of blush for a natural - looking, smooth foundation. check out our light coverage tutorials for a sheer, no makeup look !
m. a. c. cosmetics, one of everyone’s favorite makeup brands, is the same age as many of our dear readers. m. a. c. is, and has always been, one of the most exciting makeup companies on the market, offering constant surprise with its striking campaigns and wild collaborations. but how much do we really know about m. a. c. ’s history ?
the mac aids fund is administered in toronto. its income is mainly from the sales of viva glam and the sales of helping kids greeting cards, which are designed by children with aids. the fund finances aids education and prevention, meal delivery, emergency financial assistance and home - care services .
“the power of selena’s fans is astounding. their overwhelming passion and excitement inspired the creation of m·a·c selena and is the reason for its sell - out success and record - breaking traffic to our website, ” said james gager, mac’s senior vice president / group creative director, in a release .
mac senior artist gisel calvillo lauded suzette for her diligence in ensuring the palette represented selena. “the collection includes every color you would need to go from day to evening and look glamorous and beautiful with a classic edge, ” calvillo said about the range from soft browns and pinks to glamorous bold reds .
1. m. a. c. was founded when a makeup artist and a photographer became frustrated by how bad most makeup seemed to read in photos. in 1984, beauty salon owner frank angelo and photographer frank toskan created m. a. c. cosmetics in their kitchens to fulfill their professional makeup needs. they decided to package their products in black pots instead of compacts, and that quickly became the company' s signature .
“to date, the mac aids fund has raised over us $ 225 million for aids. all the money raised from the sale of the viva glam lipglass, lipstick and kids helping kids cards were directed to local programs and charities. this allowed us to directly assist and benefit local communities, ” said mahon .
this was the basis for the mac makeup line, with each item named after a selena song. there’s a cherry - red “como la flor” lipstick, a bubblegum - pink and silver - pearl “bidi bidi bom bom” lip gloss, a warm dusty - brown “no me queda mas” eye shadow and a “techno cumbia” powder blush .
mac celebrated with a cute announcement on instagram calling it the
best. news. ever .
it just might be. to give you a sense of what you' re in for, below is a rendering of what the shelves will look like. imagine yourself there with a basket in hand, ready to go to town .
this isn’t mac’s first foray into video production. in 2014, the brand funded “it’s not over, ” a feature - length documentary about three young people living with or affected by hiv across three countries, which was also released on netflix. the documentary, directed by filmmaker andrew jenks, was timed to release with world aids day. like “it’s not over” on netflix, the new series will also be made available on a streaming distribution platform. (mac declined to confirm which one .) the brand will also circulate shorter “sharable and snackable” snippets across social channels, including facebook, instagram and youtube. brands like jetblue and most recently stella artois have also funded documentaries and video series .
other cosmetics brands took notice, too, and one year later, in 1995, the pair sold half their brand to the estée lauder companies. this extended m. a. c’s distribution across the world. freestanding retail locations and counters at the biggest department stores began popping up all over, and incredibly fast. sadly, just two years after the purchase, frank angelo died during surgery from cardiac arrest. and it didn’t take long for estèe lauder to purchase the remaining half of the brand .
“he idolized selena. together we would blast selena’s music in our cassette player every saturday morning. through her music and her image, selena was part of our family and our latino american experience in this country, ” rodriguez said, adding the push from fans for a mac collection was always more than just about makeup. “it was about a movement. ”
unlike some celebrity makeup collaborations, jenner' s lipstick is here to make a change, and not only in beauty wardrobes. hitting mac' s core values with their aids fund, 100 percent of the money from purchases will go towards the fund' s transgender initiative, a cause that will hopefully help lead the charge in more social justice and acceptance for and of transgender lives .
most of the time, people make the assumption you need to be qualified or trained in beauty to apply for m. a. c cosmetics. i can tell you now that is not the case. i have zero official qualifications, and any training i have got doesn’t say much on paper. what you do need is a strong portfolio and experience. be that from a school, or simply your own passion for make - up, learning at home. if you have talent, m. a. c will pick up on this .
for the second year in a row, mac continues its collaboration with unicef by supporting its charity run, the first and only charity run in hong kong aimed at supporting the plight against hiv and aids, by donating hk $ 1. 3 million. all donations will be directed to support unicef’s unite for children, unite against aids global campaign that works to stop the spread of the aids epidemic .
the videos come on the heels of the brand’s recent collaboration with jenner, which saw the launch of a lipstick named “finally free. ” all the sales of the lipstick will go to further the brand’s work in support of transgender communities. the video series also supports the mission of the mac aids fund, the brand’s charitable arm that has been dedicated to supporting hiv / aids organizations across the world .
in 1994, mr. angelo and mr. toskan sold 51 percent of their business to estee lauder inc. , which planned to expand its sales abroad, but the two men retained creative control. from its headquarters in toronto, mac runs 21 free - standing boutiques, including 2 in manhattan, at 113 spring street and 14 christopher street, and 117 counters in north american department stores. sales last year were $ 200 million .
elizalde, a makeup artist for 11 years used to work for mac. she thought she’d have no trouble getting the selena collection but found out on the day it went on sale that it was likely to sell out from a friend got in line at 5: 30 in the morning and called to tell her about the crowd. he picked up some makeup for elizalde who was among the women waiting for the launch of the new line .
there are a lot of reasons to be excited here. convenience is one of them. sheer love of good makeup being spread in the world is another. plus, any time superpowers come together to combine their awesomeness, it just feels right. kind of like the power rangers, only instead of fighting rita repulsa, the brands are fighting for more ways for all of us to get our hands on high - quality mac makeup. everybody wins .
you may be the kind of m. a. c. fan who, at any given moment, owns no fewer than five ruby woo lipsticks just in case it ever goes out of stock (don' t worry, i bit my tongue as i wrote that !), or you may be the kind of m. a. c. junkie who glues herself to the computer, constantly refreshing the page any time their newest limited - edition collection launches. but even the most die - hard fans will be surprised by these seven facts about makeup art cosmetics (which is what m. a. c. stands for, by the way—but of course you already knew that) .
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the mac folks tell us that the brand will first pop up on the beauty emporium' s site in may, and then it' ll start heading to brick and mortar stores in june. by the end of the year, the makeup - artist - favorite line will be in 100 stores. 100 stores, people. if this isn' t an exciting day for makeup lovers everywhere, we don' t know what is. (although, it' s probably not great for our budgets. )
m. a. c. cosmetics was born and quickly began to blossom in the early ’80s. with toskan as the creative director and angelo as director of marketing, they worked out of the kitchen in the back of one of angelo’s hair salons. joined by toskan’s future brother - in - law and chemist vic casale, they cooked up their first lipstick, that was inspired by a bold pink crayola crayon named flamingo. toksan himself proclaims it was the first matte lipstick ever to look the same way on the lips as it did in the tube. the finish photographed beautifully and soon the lipstick line expanded to include 23 other crayon - inspired shades, as well as a small range of pencils, bases, and powders .
fresh off the heels of its second collaboration with nicki minaj, the brand debuted a variety of lipstick colors ($ 18 each) and two new lipglass colors ($ 21). the new hues span a variety of tones, from peaches, rosy pinks, and sandy browns (because all
nudes
are not created equal). each shade also comes in classic mac finishes like matte, amplified, and cremesheen. what we love most is that there' s a flattering lipstick for every complexion, from pale to deep !
i wish the two franks had still owned the company. i am so sorry that frank angelo died at such a young age. most people do not like m. a. c. under estee lauder ownership. i have been using mac since 1989 when i lived in the bloor & sherbourne area. i am black and i was so astonished and happy to know that this make up worked and looked natural on my dark skin. i loved the glam matte lipstick and the raisin blush. i use to visit m. a. c. industry store near parliament & carlton .
the older i got, the more i saw latina celebs like them in major advertisements. but i noticed that it often came at a price. the ads typically leaned toward a white ideal of what is beautiful: straight hair, skin highlighted in the lightest shade possible, and softened features. so when mac officially announced that they were releasing a collection to honor selena this year, i was relieved that the promos showed selena in her true, proudly latina element: red lips, dark brows, caramel skin popping. (no doubt this was in part thanks to her sister, suzette, who worked with the brand to dream up the collection .) there is no whitewashing here; the eyeshadows, blush, mascara, eyeliner, gloss, and lipstick shades are not only products selena would have likely worn herself, they' re also products latinas will look great in. this isn' t a line that masks who we are; it enhances it .
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suzette quintanilla, the sister of selena, the legendary tejano singer killed 21 years ago, is recalling late - night talks the two shared as teenagers while on their tour bus across texas .
selena — in the midst of a crossover career at 23 when she was gunned down by her fan club’s former president — would crawl into suzette’s bunk and excitedly chat about a makeup line she hoped to launch one day .
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mac cosmetics , stylized as m · a · c , is a cosmetics manufacturer founded in toronto in 1984 by frank toskan and frank angelo . the company is headquartered in new york city and became part of the estée lauder companies in 1998 . mac is an abbreviation for make-up art cosmetics . 
mac cosmetics, stylized as m · a · c, is a cosmetics manufacturer founded in toronto in 1984 by frank toskan and frank angelo. the company is headquartered in new york city and became part of the estée lauder companies in 1998. mac is an abbreviation for make-up art cosmetics.
mac cosmetics, stylized as m · a · c, is a cosmetics manufacturer founded in toronto in 1984 by frank toskan and frank angelo. the company is headquartered in new york city and became part of the estée lauder companies in 1998. mac is an abbreviation for make-up art cosmetics.