s . abdul khaliq sweets
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tell friends and family about your bundle of joy with s. abdul khaliq' s mithai .
is it the beginning of the end for s. abdul khaliq’s 400 - year - old legacy ?
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s. abdul khaliq sweets is a famous, household name in pakistan that is now synonymous with
sweetmeat
, or mithai .
s. abdul khaliq has had its 180 years of traditional good taste. it was started off from very famous names of pakistan, passed on from abdul ghafoor to shiekh abdul khaliq (late). desert is suppose to be king so why serve it in an regular way? instead serve it in the mughlai tradition with s. abdul khaliq’s sweets .
the best way to announce your bundle of joy is with s. abdul khaliq' s premium mithai and customized packaging options .
is it the beginning of the end for s. abdul khaliq’s 400 - year - old legacy? - profit by pakistan today
you can view more of the cake variety offered at s. abdul khaliq by visiting their facebook page .
amidst growing competition and rapid innovation that have changed the dynamics of sweets and bakery business, s abdul khaliq, pakistan’s oldest mithai [ sweet ] brand, is struggling to expand – the unique taste and traditional halwa, however, helped khaliq survive the competition .
it is true that as far as signature pakistani desserts go, s. abdul khaliq really takes the cake (pun intended) !
nothing is more indulging in sweets then the s. abdul khaliq mix mithai box, it has an assorted collections of all the mithai items they are offering. when you are not sure whi ...
nothing is more indulging in sweets then the s. abdul khaliq mix mithai box, it has an assorted collections of all the mithai items they are offering. when you are not sure which m ...
in contrast, s abdul khaliq sweets has shut down its outlets including the flagship store. the business has reduced to only one store, located at boat basin, a food street in the upscale neighborhood of clifton .
i was offered to taste this as part of my feature review of s. abdul khaliq for fcpakistan. com. you can read it here .
based out of karachi, s abdul khaliq shahi halwa sohan merchant is the oldest mithai brand in the country with roots tracing back to early 1500s and the royal court of the moghul emperors. the moghul emperor humayun, queen victoria and mirza ghalib have all tasted khaliq’s halwas [ sweets ], claims their website .
it was, however, in 1835 that abdul ghafoor was permitted to sell his royal recipes to the general public and he opened a shop in chandni chowk in delhi, india. the recipes were handed down the generations from abdul ghafoor to abdul hameed and abdul hameed to abdul wahid – the present day sheikh abdul khaliq (late). the current owners are said to be the third generation running the business .
mirza also said for s. abdul khaliq there is a possibility of age disconnect that is the brand is more popular in older generation compared to younger generation .
s abdul khaliq’s main specialty, the traditional habshi halwa, has always set it apart from other sweet makers due to its unique taste and the rich history attached to this house special item. photo: file
sohan and habshi halwa are another specialty of s. abdul khaliq, which keep their customers repeatedly coming back for more. these can also be bought in tins .
pateesa (the white, flaky rounds packed in plastic, visible in the top left corner of the above photo) is a vintage specialty at s. abdul khaliq .
s abdul khaliq has lost it taste and identity. . they should shut down their business and the person operating it right now has no sense what so ever to manage a business .
whether it is strategic mistakes, rising competition, poor customer service, or the declining interest in traditional sweets, old customers and fans of s. abdul khaliq’s rich history seem dismayed over the downfall of the sohanhalwa merchant’s legacy. some still hope that the ‘royal sweet makers’ will be able to regain their lost name while others like haroonrasheed are content with the memories of good ‘halwa’ days .
“karachi’s environment has gotten better over the years and people are more confident in starting their ventures, thus the restaurant industry is rapidly growing, ” said nauman mirza, chief executive officer of eatoye – pakistan’s largest food - ordering portal, which had been doing business with s. abdul khaliq until 2013 .
while our interview requests still await a response from farrukh bari, the current owner and maternal grandson of sheikh abdul khaliq, market sources tell us s. abdul khaliq’s unique selling point was the quality of its mithai (sweet) and the location of its outlets, which targeted upper socioeconomic class of people. they needed to expand over time, but they didn’t, sources say, adding that the competition took over their market share at the same time .
“forty years ago, my [ late ] father used to take me to s. abdul khaliq’s shop at regal chowk in saddar. we used to have scrumptious rasmalai and rasgulla, ’’ an old customer of the legendary sweet maker and a resident of bahadurabad, haroonrasheed said recollecting his childhood memories .
fast forward to 2016: the public is not restricted anymore from consuming the gooey goodies prepared with clarified butter (ghee) by the third generation of the mughal era sweet maker, operating under the brand name, s. abdul khaliq sweets. that, however, is hardly helping one of the sub - continent’s’ oldest sohanhalwa merchants to attract customers in karachi – the only pakistani city where the business has its presence .
despite all the creativity and variety associated with their cakes, the product has not clicked yet, hanif admitted, khaliq has received rave reviews from customers on foods connection pakistan but mostly for its mithai (sweets) .
s. abdul khaliq were the exclusive halwa makers for the mughal emperors for 300 years! it was later in 1835, that we were given the permission to open a shop in ghanta ghar, delhi to share this special halwa with the rest of the public. read more
luddoo' s, quintessentially sunflower - yellow coconut barfi, and other goodies .
however, rasheed doesn’t seem to be a fan of the traditional sweet maker anymore. “last time when i went there six years ago, they had maintained their quality, but i was left disappointed by the service and unfriendly staff. i was given sweet in a heavy box which was unjustified for the price i was paying for the sweet and not for the 250 grams of box, ’’ he said explaining why he stopped visiting s. abdul khaliq sweets .
this week we look at some of lahore’s offerings that can tickle your sweet tooth .
send mithai to pakistan. you can choose from mix mithai, burfi, halwa sourced from nirala sweets, gourmet bakers, pearl continental hotel etc .
on one side, lining the walls, are the different eye - catching and decorative packages that you can gift your purchased sweets to others in .
although khaliq has not yet benefited from the consumer boom that has already helped other sweets makers and bakeries grow manifold, the traditional halwa maker has not completely given up. the business is running a franchising scheme, which according to hanif, is part of their expansion plan .
verdict: the pictures above are worth a thousand words, aren' t they? in my opinion, the mithai at s. abdul khaliq is one of the best in the city. in particular, just by tasting their products, you can see that the ghee (clarified butter) that they use to make mithai is of high quality .
despite such a rich history and unique taste, the traditional sweets maker has not been able to expand beyond three outlets – and that, too, in karachi .
let’s take a magical journey into the past to the glorious days of the moghul ...
our research shows the company has made several attempts to grow the business, but none helped. a few years ago, s. abdul khaliq tried to franchise the brand in order to expand. however, the effort went in vain when no response was received on their official website, which doesn’t seem to have been updated for years – it still shows outlets that were closed two years ago .
given cakes are rapidly taking over the tradition culture of sweets, khaliq tried its luck by entering the cake business. they seem to be trying various other things that include a modern website offering all kinds of online retail facilities. their in - house printing press helps them design beautiful “made to order” hand - made and printed boxes .
what has always set khaliq apart from other sweet makers is the unique taste of its products and the rich history attached to its house special item: habshi halwa .
no one can beat their sohan ka halwa. i do miss abdul hannan, though. the mass produced stuff we get today is just a faded copy of what it was once .
the country’s retail market has grown more than three folds during the last decade. planet retail, a global retail - forecasting firm, estimates the size of pakistan’s retail market at $ 152 billion, up from $ 43 billion, a 2006 estimate by small and medium enterprises development authority. the growth and expansion of once small - time confectionaries, such as united king, hobnob, khalid sweets, and la farine, into retail chains indicate the industry has been going through a boom over the past few years .
“their cake business did not click because they have established themselves as sweet makers. therefore, when they introduced cakes, they should have marketed it properly, ” mirza said. “they are still surviving because their sweets have a unique taste, ” he said .
as one walks into the boat basin outlet, time seems to have stopped for the famous sweet maker. a closer look at the showcase hardly reveals any sign of innovation – sweets are displayed in a manner indicative of style of sweet makers 50 years ago .
one of its branches is located in clifton behind the prominent jan' s broast that is clearly visible on the main road as you go towards boat basin .
though optimistic about the magic of their centuries - old recipes that he kept promoting during the conversation, tariq hardly had any idea about why the owners closed their outlet in bahadurabad – a lucrative market for retail businesses that have been thriving on the back of high purchasing power of the area’s inhabitants. the bahadurabad outlet was their most profitable branch, according to market sources, which was located at a stone’s throw from both united king and khalid sweets, other sweet makers that have made it big from the very location. tariq refused to comment on the closure of their outlets saying he was not authorized to speak on the subject .
“our old customers from bahadurabad, saddar and all over karachi still like our habshihalwa and other sweets, ” tariq, the manager said expressing his satisfaction regarding their loyal customer base. “we also try to get their [ old customers ] orders delivered because it is inconvenient for them to reach clifton branch. ’’
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crunchy and delicious. this special sohan halwa has combined all the high quality ingredients to make the best sohan halwa in town which results in a mouthwatering and delightful s ...
“they’re now trying to focus on their specialty [ sweets ], but it’s difficult for them to expand, ” an industry expert said forecasting “they may just be able to survive’’. explaining, the expert said the revenue wasn’t utilized as an investment for expansion and the business was left to operate the way it had been operating since ages. “technically they should have been as big as united king and the likes, but no one in the family was daring with the money, ’’ he said .
heres a sweet dish that will literally melt in your mouth within seconds, leaving you anxious for a truck full of it. gulab jaman is a traditional indian delicacy consisting of so ...
badam roll is a milky delight for an indulging experience. its made from milk, khoya and sugar combined in perfect proportion and then pista is rolled in it to make irresistibly g ...
as i see the comments of arzoo which is valid, but the bottom line of abdul khaliq moving into printing, packaging, cakes, and technology. the traditional halwa is gone with the owners moved abroad, and left to ustad, and chotas to run the business with some taki in the lead. the pride of the owners with the tradition, and the continuity of the recipe, is very important. i’ve noticed a very heavy board put in the box when i purchased halwa and asked that to be removed as its weight was about 70grams with a very heavy box, with the inner lay sheet board weighing. finally that was not removed. abdul khaliq is a technology project of good box, packaging, color printing with a good heavy box with mithai or halwa. they do business with the festives as they try to imitate united king, bakery which is a success story, and ramazan iftar reciepes just for quick turnover. but no match to united king. once the real owners come to pakistan tribune should publish another story to see the difference .
pan peru is a special heart shape mithai, it tastes resembles with burfi. its a perfect dessert for a sweet experience. make it the part of your joyful gathering by sending it to ...
a special pera, its well know mithai of mardaan. its perfect blend of khoya, milk, ghee, sugar and some halwa making ingredients. its a different and mouthwatering dessert for all ...
the business fared well even after it moved to pakistan. starting with its flagship store, opened in downtown saddar, karachi in 1947, it expanded into a chain of four outlets in the same city. however, with the rising competition from other sweet makers taking a lot of its business over the past decade, the sweet maker has been struggling to survive. in fact, word on the street stipulates that it might eventually become history just like the mughal emperors – this is happening when the sweets and confectionery businesses have been witnessing a boom in the country’s largest city .
humayun’s immense love for the sohanhalwa prepared by the sweet maker originally from persia can be judged from the fact that he had limited its consumption to the royal court and even restricted the halwai from selling it commercially .
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let’s take a magical journey into the past to the glorious days of the moghul era wherein humayun, the son of babar – the tiger, having been exiled to persia, tasted our offerings. after recapturing his throne and his lost glory by invading northern india in 1555, it paved the way for the settlement of our ancestors in the subcontinent. back in dehli, humayun sent for the makers of the halwa which he could not forget and one of the brothers responded .
mabrook alaikum on the newest addition in your family. well to tell you the truth, i think fcpakistan is just... meh. too commercialized. review section lagta hay ke ishtahari section hay. and their tasweer' s are way 2 good, crisp n clean, jaisay kisi rasalay ke liye ho. seriously missing the natural' pana. whatsup with the 2 months lag between fcpk and keo review of the same? all the mithaiyeeez look yumm. especially the ras mithai. and the money shot award goes to habshi halwa tin pack .
the busine­ss is runnin­g a franch­ising scheme, which is a part of its expans­ion plans .
their main specialty is the traditional ‘habshi halwa’, which is why they are known as shahi halwa merchant, the man in charge of the business, m hanif told the express tribune. hanif is supervising the business because the owners have moved abroad .
the owners claim that their ancestors had remained the official halwa makers of the royal court for almost 300 years. the moghul emperors liked the taste of their halwas to the extent that they kept it exclusive to the royal family and even restricted the general public from tasting it .
“one has to be innovative and competitive to remain on top of the game, ” said nauman mirza, who runs an online food portal foods connection pakistan that promotes food outlets, restaurants, sweet marts and bakeries in all big cities of the country .
“by now, they should have had about 30 outlets in karachi, lahore and islamabad, ” mirza said, adding, “they did not expand or grow when it was required of them. ” even their last branch was opened in saddar at a time when saddar - based businesses were relocating to places where the consumers are – nazimabad and gulshan - e - iqbal, for example .
their ‘malai khaja’ and ‘kajoo barfi’ are the best available in karachi. their gift packs for special occasions also stand out. never really tried their full range, but i hope they continue to be in business .
@ zezu: “who care”? come on now. people like you are apathetic and are reason for the miserable mindset we all are enveloped in. if the author had worked out this cultural piece of story to tell why in the world you’d take time and effort to say ‘who cares’? well we should care for our heritage and history. i believe you are one of those nihilist guys who wants to destroy every little happiness we have and resurrect an outdated system like khilafat or ‘badshahat’ or whatever your fantasy of a system gets your jonses off to .
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pearl haven clifton (near boat basin) (8, 105. 88 mi) karachi, pakistan
sh. 7 - 8, pearl heaven boat basin nr. clifton centre, clifton
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special occasions call for special desserts, such as moti choor ladoo. these grainy balls of oozing sweetness are made with fresh ingredients mixed with chopped nuts like almond an ...
a delightful dessert which simply melts in your mouth leaving a sensational taste. there is no other mithai which matches its taste. badam patisa and milk patisa both have amazing ...
cham cham is a spongy, oval - shaped mithai dipped in sugary syrup and garnished with shredded coconut. it is known to be originated from bengal and has made its way to sweet shops a ...
if youre looking for a classic, traditional sweet to celebrate with on a special occasion, we would suggest you pick this special malai pera and kalakand. these are among the olde ...
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send kfc, pizza hut meals for home delivery on any occassion to your loved ones in pakistan. buffet meal gift vouchers for pc, marriot and holiday inn are available for dinner at the hotel .
gift basket as a gift for pakistan is the perfect gift for any occasion, especially when you are not sure what to send as a gift. the recipients are sure to savor the delicious gourmet foods .
send fresh fruit baskets to pakistan. fruit baskets for all occasions. our freshest, juiciest fruit beautifully presented in a hand wrapped gift basket .
send dry fruits gifts to pakistan. a wonderful nutritious gift item for your family and friends. assorted dry fruits in a hand made baskets shipped to whole pakistan .
looking for a box of chocolate? choose from our different varieties, one of them is bound to be your favourite .
send perfumes to pakistan as gift, just one moment can change everything the perfect gift for every occasion fragrances for her and for him .
beautiful leather embroidered shoe. traditional style hand crafted 100% leather and hand embroidered. beautiful unusual designs in different colours
discover our outstanding collection of popular watches at incredible prices! style, quality and value view our swiss made watches .
introducing an exclusive haute - couture (made to measure) collection of authentic traditional and modern clothing created by famous pakistani designers .
get latest mobiles handsets from our selection of nokia, samsung, lg, sony erricson and phillips .
send electronics to pakistan. you can choose from large variety of electronics including irons, microwaves, fridge, freezer, ipods, personal care, home cinema and digital cameras .
send online gifts to your loved ones in pakistan by one of the quickest available gift delivery services, our gift shop has variety of gift items for every occasion .
sweet - tooth is the main element of any wedding ceremony or occasion. a wedding would not be complete without yummy mithai. as a matter of fact when it comes to occasions regarding happiness the sweet - tooth needs to be there .
address: shop 7 - 8, pearl haven, boat basin, near clifton centre, clifton, karachi. phone: 0333 - 2mithai (648424) email: info @ urltoken website: http: / / www. urltoken / facebook: urltoken
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experiencing culinary delights while out and about in
the city of lights
. الْحَمْدُ لِلّهِ الَّذِى اَطْعَمَنَا وَ سَقَانَا وَجَعَلَنَا مِنَ الْمُسْلِمِيْنَ
the spacious outlet is brightly lit and houses wide counters tantalizingly displaying their large variety of sweet products. no surprise that it does thriving business .
it offers everything a traditional pakistani bakery would, from cookies and cakes, to packets of nimco .
interestingly, they offer several flavors of pateesa and barfi, for example orange, rose and coconut (check out the trays at the bottom in the picture above) .
incidentally, we used the pink ones to announce the recent birth of our second daughter. : )
round, syrup - drenched dollops of decadent dessert - delights: gulab jamuns, and chum chum .
the ras malai was very light and sweet in flavor and the cottage cheese balls in it did not break apart, yet were perfectly soft .
they keep experimenting with their products to come up with new innovations by combining different types of mithai e. g. new flavors are added to barfi and pateesa, then both are layered together by sandwiching them with a rich filling of nuts .
in the picture above, you can also spot the tasty sohan halwa on top .
their hasbhi halwa (which i couldn' t photograph) is also one of the best available in k - town .
they now offer free delivery as well. check out their website for more details .
very sweet collection. thanks for sharing with urltoken is very useful and informative. laptops in pakistan lcd in pakistan cell phones in pakistan
i am a married mother of three children; a self - employed freelance writer and author of non - fiction books by profession. my interests include reading, writing, blogging, islamic da' wah, home education, spending time with my family, and eating out .
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imagine it is the 1550s; mughal emperor humayun is sitting in his courtyard with all his nobles and elite present. the king orders his shahihalwai (royal sweet maker) to serve sohanhalwa, prepared exclusively for his highness and the royal guests. humayun takes a bite of the saffron - and - cardamom - flavored delight and praises – as he always does – the hands that made it .
while the retail sector was witnessing a boom, it got a further boost after security forces in 2013 launched a targeted operation against criminals and terrorists who had held the port city hostage for years. the business environment thereafter improved drastically .
barring a thin staff presence, a manager and two salespersons, customer activity was rare; a stark contrast to the now - defunct saddar and bahadurabad outlets that used to be filled to their capacity with loyal customers until recently .
the ‘shahisohanhalwa merchants seem to be gradually losing their brand loyalty which formed the foundation that helped their ancestors build the legacy .
they also opened a branch in gulistan e johar a couple of years ago only to close it within a short span of time. another attempt to market the brand was opted by the halwa makers, on social media, but today the facebook page – showing last post from november 2015 – demonstrates the failure of the venture to establish relationship with its customers .
the mithai makers also ventured into customized cakes and bakery items to keep abreast with changing market dynamics and consumer habits, but that didn’t work either and they came back to basics .
industry specialists say that sticking to the original product range is a good move, but the closing of flagship outlets in saddar and bahadurabad was an error which should have been avoided. the halwa merchants should not try to ‘reinvent the wheel’, they say .
in a letter served to sai on monday, caa directed the airline to intimate the affected passengers accordingly to avoid any inconvenience .
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shaikh abdul khaliq is one of the pastry halva bakery in pakistan . the roots of this bakery comes from persia in the early 16th century . the moghul emperor humayun , son of babar , recaptured his throne by invading northern india in 1555 , after being in exile in persia . upon regaining his throne , he invited the makers of the halwa he had grown so fond of to come to india . hence , the ancestors of s.abdul khaliq became the official halwa makers for the moghul and remained so until 1835 . in 1835 abdul ghafoor , received permission to share his wares with the public and opened a shop in ghanta ghar , chandni chowk , india . at time of independence , the two famous mithai makers , abdul khaliq and abdul hanaan , migrated to karachi . 
shaikh abdul khaliq is one of the pastry halva bakery in pakistan. the roots of this bakery comes from persia in the early 16th century. the moghul emperor humayun, son of babar, recaptured his throne by invading northern india in 1555, after being in exile in persia. upon regaining his throne, he invited the makers of the halwa he had grown so fond of to come to india. hence, the ancestors of s.abdul khaliq became the official halwa makers for the moghul and remained so until 1835. in 1835 abdul ghafoor, received permission to share his wares with the public and opened a shop in ghanta ghar, chandni chowk, india. at time of independence, the two famous mithai makers, abdul khaliq and abdul hanaan, migrated to karachi.
shaikh abdul khaliq is one of the pastry halva bakery in pakistan. the roots of this bakery comes from persia in the early 16th century. the moghul emperor humayun, son of babar, recaptured his throne by invading northern india in 1555, after being in exile in persia. upon regaining his throne, he invited the makers of the halwa he had grown so fond of to come to india. hence, the ancestors of s.abdul khaliq became the official halwa makers for the moghul and remained so until 1835. in 1835 abdul ghafoor, received permission to share his wares with the public and opened a shop in ghanta ghar, chandni chowk, india. at time of independence, the two famous mithai makers, abdul khaliq and abdul hanaan, migrated to karachi.