mdb communications
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©2018 mdb communications, inc. 1634 i street, nw, 9th floor, washington, dc 20006
dc lottery and charitable games control board retained mdb communications as its agency of record, following a competitive review .
the newseum has tapped d. c. - based mdb communications inc. to curate and launch its new advertising campaign .
mdb communications ceo, cary hatch, weighed - in on the importance of the cap' s monumental win for the entire greater washington brand .
interestingly, cary joined mdb communications in 1981 as an account executive, promoted to management in 1983, and purchased the company in 1987. under her guidance, mdb was recognized as an inc. 500 company in 1998 .
is valued at $ 35 million. mdb communications will continue to handle creative, strategic, account planning, media buying and planning responsibilities for all dc lottery products .
“frenemies”: the epic disruption of the ad business (and everything else) according to ken auletta mdb communications july 4, 2018 advertising, communications, insightsby cary hatch advertising is not dead, but somewhere between “whistling through the graveyard” and adapting to be more usefu ...
originally from loudoun county, kelsey graduated from christopher newport university with a b. a. in communications studies .
mdb has supported the wtp since 2000. we manage the national clearinghouse for worker safety and health training. we also provide training development, stakeholder communications and outreach, website development and maintenance, and meeting facilitation and logistics support .
washington, d. c – december 5, 2016 – mdb communications is pleased to announce the expansion of its media team with the hiring of kelsey daddio as media planner / buyer and katie waldner as assistant media planner / buyer .
washington, dc. mdb currently works with clients such as fannie mae, the d. c. lottery, destination dc, truth initiative and the recently announced, newseum. visit mdb online at
mdb originally handled the creative portion of the dc lottery account from 1994 - 1996. the agency then
mdb provided communications, website, and other technical support. mdb supported most major offices in olem, including the office of superfund remediation and technology innovation, office of emergency management, office of resource conservation and recovery, federal facilities restoration and reuse office, and others reporting to the assistant administrator. mdb also developed several interactive online tools. we also provided full support for a monthly webinar series, quality assurance initiatives, and a five - year review process .
continuing to scale its innovative and effective approach to workforce development, year up national capital region (ncr) announced today that mike corkery, president and ceo of deltek, and cary hatch, ceo of mdb communications, have joined its local board of directors .
hailing from ocean city, maryland, katie attended armstrong state university in savannah, georgia, where she graduated with a degree in liberal studies / english communications .
mdb communications llc is a strategic advisor and partner servicing the life sciences industry. through a unique combination of senior - level talent and relationships, the firm provides a full range of investor relations, public relations, and digital media services to enhance client visibility and branding .
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independently owned. wholly committed. mdb communications, inc is a full - service, media - neutral agency that' s powered by experienced leaders and innovators. as an independent agency with the drive to help our clients succeed, we' re able to chart ...
mdb developed a comprehensive communications strategy for the national park service’s division of law enforcement, security, and emergency services. this strategy will help unify multiple programs under the division and identify better ways in which to communicate internally and externally. the first step in the process was conducting extensive research, including focus groups of law enforcement rangers, interviews with officials, and an analysis of web and intranet usage. mdb provided recommendations on messages and specific communications tactics and methods. we are currently designing, developing, and producing materials and tactics to implement the strategy .
they came to mdb for an advertising campaign that would distinguish their brand as an authority in an increasingly competitive marketplace .
mdb has supported more than 40 clients over the past 15 years, with current and recently engaged organizations listed here .
from my first day until my last day, i had a great experience at mdb. it' s a small company, which allows you to establish personal relationships with everyone there. all of the employees were very welcoming and were constantly working to have me get the most out of my experience there. i would encourage anyone who is considering a career in advertising and / or marketing to apply to mdb communications .
mdb created a comprehensive advertising campaign to support the program, starting with a: 60 tv commercial that romanticizes the district .
as mdb corporation (hereinafter referred to as mdb) chiefly centers on computer software business, mdb is engaged in abundant personal information. recently, people’s interest toward protection of personal information that entails highly informed society is increasing, and from the enterprise’s operational perspective, it is not only necessary but also societal responsible to protect all the personal information provided by the customers .
working closely with carole reuschle, vp, media director and mdb’s talented account service and creative teams, kelsey and katie will select, negotiate and purchase ad space in order to best connect with the target audiences of mdb clients, including dc lottery, destination dc and the newseum .
with more than 30 years of experience in advertising and marketing, hatch has led business and consumer communications initiatives for organizations including national geographic, fannie mae, destination dc, international spy museum, sprint and many others .
beyond client work cary is a noted lecturer at top universities such as johns hopkins, georgetown university, and the university of md. she is also a regular on tv and radio outlets commenting on branding, advertising and marketing communications .
the newseum, a museum dedicated to journalism and the news business, reviewed four agencies before selecting mdb, according to a release. terms were not disclosed .
mdb has conducted activities under individual task orders for epa’s office of water for technical and administrative support on topics such as sustainable infrastructure, green infrastructure, water utilities, and watersheds. mdb provides assistance in strategic planning, performance measures, outreach and education, environmental justice, meeting and conference support, and information technology .
with several former epa executives and other environmental experts on staff, mdb has extensive capacity to provide a wide variety of services to this agency, with examples provided below .
mdb began working with the newseum just as they were transitioning from being a museum about the history of news, to a place that promotes, protects and defends the 1st amendment .
mdb has provided comprehensive communications services since 2011 to the national science board (nsb), the policymaking body of the national science foundation. a large part of this effort has been promoting the 2012 and 2014 editions of its biennial science and engineering indicators report, as well as related resources, in the media and directly to key stakeholders. mdb launched nsb’s social media presence and produced a series of videos and infographic tools to make complex scientific topics accessible. we also coordinated the promotion and media outreach for the nsb’s interactive, online resource on science, technology, engineering, and mathematics (stem) education and the u. s. workforce .
mdb vp jodie warren discusses the inspiration, execution & results for the neighborhoods scratcher that spotlights differegr dc neighborhoods like capitol hill and h street and adams morgan. @ dclottery @ mdbcomm urltoken
independently owned. wholly committed. mdb communications, inc is a full - service, media - neutral agency that' s powered by experienced leaders and innovators. we drive to help our clients succeed, we' re able to chart our own course for success and make decisions that are always in our clients' ​ best interests. from brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it .
mdb will develop a strategy for marketing the museum’s exhibits, programs and educational initiatives to potential visitors, providing research, creative and media - buying services. the campaign is slated to begin in 2017 .
mdb has a blanket purchase agreement (bpa) with the department of education to provide logistical support for meetings and conferences. it became effective september 28, 2015 with a 60 - month operating period .
mdb believes in district doughnuts. we offered to do some pro - bono work for them. that took the form of posters. we also gave them a theme line that articulated their mantra: happiness found .
mdb provided technical and analytic support for an initiative to harmonize environmental cleanup performance measures between epa and the department of defense, department of energy, and other agencies with superfund sites. we developed an online tool to establish and track regional targets for meeting performance goals. mdb also conducted a national review of regional performance in meeting targets, and analyzed reasons for not meeting targets. finally, we developed training materials for the regional offices on the overall work planning process .
mdb' s director of pr & media strategy, clare flannery, joined a panel of experts moderated by @ mccartneywp @ washingtonpost at the @ betterdcregion to discuss funding efforts for @ wmata, and next steps. photo credit: @ aimeecustis urltoken
mdb communications, inc is a full - service, media - neutral agency that' s powered by experienced leaders and innovators. as an independent agency with the drive to help our clients succeed, we' re able to chart our own course for success and make decisions that are always in our clients' best interests. from brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it. our mission is to do outstanding work for our clients, evolve our talents, adhere to our principles and have fun doing it .
mdb helped the federal acquisition service of the general services administration (gsa) address the challenges of communicating sustainability and climate change to its internal staff and external customer agencies and stakeholders. this effort is part of gsa’s plan to meet its sustainability goals, and they recognized that having clear and compelling communication materials was essential to delivering better value. mdb produced a suite of products that not only provide critical information about sustainability and climate change adaptation, but do so in a way that motivates people .
the national institute of environmental health sciences (niehs) was one of mdb’s first clients, and we have supported them through various contracts the entire time we’ve been in business. the following descriptions of current contracts illustrate the breadth of our support to niehs .
mdb supports the niehs global environmental health program in conducting environmental health research, research translation, and increasing health science capacity around the world. among many tasks, we create content for the program’s global environmental health newsletter and produce global environmental health chat podcasts .
mdb is a subcontractor to tetra tech em inc. to provide support to the district department of energy and the environment (doee) of the district of columbia. through this contract, we support remedial design and construction activities related to contaminated sediments along the anacostia river, including a superfund investigation, a feasibility study, and the record of decision. it is estimated that this work will take up to ten years. mdb is providing community involvement planning, conducting stakeholder interviews, and facilitating public meetings for input on the remediation process .
mdb researched, wrote, and designed an eight - page brochure on the dangers of alcohol, tobacco, and drugs for pregnant and breastfeeding women participating in the special supplemental nutrition program for women, infants, and children (wic), with versions in english and spanish .
showing up is the secret to success and our town guest cary hatch does just that – shows up – and has consistently for over 30 years. if there is a meaningful networking event in our town you can expect to see her there. after all communications, both domestic and international, is her business. she moves deftly within the advertising and marketing space, and as such achievements are, and have been, many .
“we are excited to welcome katie and kelsey to the mdb team and look forward to a long and fruitful working relationship, ” said carole reuschle. “we are confident that their extensive and dynamic advertising backgrounds will provide a unique edge in buying and targeting ads for our clients. ”
the american podiatric medical association came to mdb to help raise the profile of podiatrists. we felt they needed an image that displayed a sense of understanding about human nature. ads reflected the myriad problems that ail the human foot, were observational in nature, and projected wit and humor .
mdb has supported the superfund research program since 2000. under the current communication and information transfer initiative contract, we provide program analysis, communication strategies and materials development, website content development, meeting and webinar support, and assistance in identifying new approaches and opportunities for translating and promoting research .
mdb is also a subcontractor to limnotech under another contract with doee to provide technical and scientific support in the development of more than 300 new total maximum daily loads for stormwater controls in the district of columbia, which are focused on the anacostia river, the potomac river, and the rock creek .
mdb provides analytical and logistical support to the niehs - who collaborating centre for environmental health sciences. we provide program planning, analysis, and reporting for the centre’s interests in climate change, children’s environmental health, electronic waste, cookstoves, chemical risk assessment, and the developmental origins of health and disease .
truth initiative is an organization dedicated to achieving a culture where all youth and young adults reject tobacco. they speak, seek and spread the truth about tobacco through education, tobacco control research and policy studies, community activism and engagement. they came to mdb for a holiday email video consistent with their mission .
mdb analyzed and reported on environmental justice activities, and developed recommendations. we examined four cross - cutting doe environmental justice issues: outreach to the public about site activities; training; education and support to ensure meaningful stakeholder involvement; tribal sovereignty and environmental justice; and diversity in workforce training and job creation at doe facilities .
before joining the mdb team kelsey worked as an assistant media buyer / planner with meridian group, where she conducted research and executed media plans for clients in the travel, healthcare and automotive industries. prior, kelsey was an assistant media buyer / planner with dave iwans & associates, where she managed planning and buys across the media spectrum .
mdb, led by ceo cary hatch, works with local and national organizations, companies and associations, and has a client list including national geographic, american university, politico and wells fargo. the agency was founded in 1981 and has affiliate firms in asia / pacific and europe. it reported roughly $ 30 million in capitalized billings last year .
under the large science and research program support contract, mdb provides the division of extramural research and training with research grant portfolio analysis, database development and maintenance, grant bibliography curation, literature reviews, topic - specific annotated bibliographies, meeting support, executive and scientist presentations, print materials ranging from brochures to peer - reviewed journal articles, and website content .
the birth of the claas combine harvester: with the mower - thresher - binder (mdb), claas successfully launched the first operational combine harvester specifically designed and built for european harvesting conditions. the foundation was thus laid for the ongoing manufacture of combine harvesters at claas. the very first machine sporting the machine number 1 was delivered to the zschernitz large estate in the halle / saale region in time for the harvest of 1936. the cross - flow combine harvester mdb was a combination of a self - binder and a threshing mechanism, with the threshing mechanism housed between the cutterbar and the binder. after chopping, the grain was delivered to the threshing drum via a feed belt, at which point the straw was re - routed by a chain conveyor and fed to the straw walker. the crop then passed through two cleaning phases before the grain was filled into sacks and the straw tied into bunches. the mdb entered series production in 1937. before production was ceased in 1943, owing to the war, around 1, 400 machines of this model had been built .
“to have the dc lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values, ” said mdb ceo cary hatch. “our focus on building innovative solutions and attention - getting creative – such as our recent unless i win the lottery… campaign – generates measurable results for the lottery and the city of washington. ”
〒173 - 0014 38 - 6 oyamahigashi - cho, itabashi - ku, tokyo. mdb bill tel: + 81 - 3 - 5943 - 2231 fax: + 81 - 3 - 5943 - 2232 toei mita line station
itabashi - kuyakushomae
6 - minute walk from exit a3 tobu tojo line station
oyama
6 minutes walk from south exit or east exit
nec corporation nec soft, ltd. toshiba solutions corporation kiuea solutions ltd. ntt data corporation eye marubeni information systems co. , ltd. sap japan isid, ltd. nec system technologies, ltd. s & i co. , ltd. ntt communications corporation ntt software corporation cube systems, inc. information system co. , ltd. catena corporation soft com ltd. tdc software engineering co. , ltd. comsys information systems ltd. focus systems, inc. toyo business engineering corporation ntt data tohoku corporation ntt data hokuriku corporation mki technilogies co. , ltd. many others (titles omitted )
mdb has an indefinite delivery / indefinite quantity contract to provide services to client agencies of the program support center to help them achieve their missions. these services may include policy assessments / analysis, program assessments, evaluation design and data collection, performance measurements, technical assistance and expertise, and data analysis and auxiliary services necessary to complete a particular project. the period of performance extends to march 15, 2020 .
heroes is the brainchild of the late philanthropist, dc power broker and parking lot magnate leonard b. “bud” doggett, jr. bud wanted to create an organization that looked after the families of those firefighters and police officers who fall in the line of duty. as part of getting the message out, he commissioned mdb to create a short, powerful film that would eventually be screened in every precinct fire department, and federal law enforcement agency in the nation’s capital. heroes is an acronym for honor every responsible officer’s eternal sacrifice .
the district of columbia is a place that is made up of distinct neighborhoods. in a continuing effort to be part of the fabric of the community, the dc lottery is celebrating neighborhoods with twelve neighborhood scratcher tickets. each ticket carries mdb - created artwork that has a distinctive scene from the neighborhood it represents. as part of the program, a second chance contest offers a chance to win $ 500, 000 that can be used toward buying a home in the district. additional new neighborhood tickets will be introduced in the fall .
american university called on mdb to help develop and execute a strategic marketing and advertising plan, with an emphasis on improving graduate recruitment enrollment. the assignment focused on the development of an immediate effort to improve local media visibility with the intent of boosting fall graduate enrollments. the longer term initiative was to help develop a unified presence and voice, through strategic analysis and study of our market to eliminate the stratification of our messages. successful outcomes included agreement on key message templates to unify our image, increased visibility, developing a collective identity, and enrolling more students .
since 2004, public support for the use of humane animal research to advance health in humans and animals had fallen 10 points, according to a survey from zogby international. mdb’s “how cures happen” campaign was part of a national animal research education initiative for the foundation for biomedical research. it was designed to counter the drop in public support for biomedical research. advertising focused on the great power and shock inherent in the names of the terrible diseases that can now be cured or prevented thanks to the work of animal research. the campaign contributed to a significant reversal in the trend of declining public support. market metrics from zogby reported a 49. 5% net improvement in opinion among the key target audience (women, 18 - 34) .
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agencies ranked 1 through 469 ranked by u. s. revenue from traditional advertising
notes: revenue is in millions of u. s. dollars. revenue supplied by companies via ad age questionnaire, obtained from public documents or estimated by ad age. an asterisk (*) indicates estimate. in some cases, revenue shown for 2005 may have been restated to reflect pro forma readings where acquisitions were involved. rankings for 2005 are based on data compiled in 2007. parent groups shown may own less than a majority of the shop .
notes: revenue is in thousands of u. s. dollars. revenue supplied by companies via ad age questionnaire, obtained from public documents or estimated by ad age. an asterisk (*) indicates estimate. rankings for 2005 are based on data compiled in 2007. parents shown may hold less than 50% of an agency .
who doesn' t love getting free swag? thanks for the gifts d. c. united! jodie is thrilled !
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one of dc’s premier, full - service, advertising & pr agencies. with over 35 years in the game, we’re powered by experienced leaders who help brands .
looking for a talented account coordinator / account executive to join our team! we love what we do and we love working with people who are as enthusiastic as we are! full description link below .
lessons from # dc: you simply can’t have high # employment without reliable # publictransit. we’re cheering on @ metronow as they call for new funding and more efficient leadership for the dc metro. # afalasvegas
is now woven into the fabric of our dc culture more than ever. this newfound excitement is a win - win opportunity to showcase dc and the greater washington region as more than just a
federal city
.
s / 2018 / 06 / 08 / time - to - cash - in - who - benefits - from - the - capitals. html
so proud to be a part of this amazing city. it’s been 44 years in the making, and the boys finally did it! see you all at the parade tuesday !
did somebody say it' s ovi time? ! sending good vibes to our caps who are kicking butts and taking names in the stanley cup finals. if you swiped tickets, we' re jealous! but if you' re like us, we' ll see you all around the tv saturday night for game 3 !
museums / bulk - of - corcorans - remaining - collection - headed - to - au - museum - at - the - katzen / 2018 / 05 / 13 / 1ae68b48 - 5550 - 11e8 - 9c91 - 7dab596e8252 _ story. html? noredirect = on & utm _ term =. e26b0c1ccf62
s / 2018 / 04 / 30 / viewpoint - dont - split - dcra - in - two. html
a strong showing of lgw leaders this morning during the third annual # roadmap for greater washington’s economic future, hosted by @ the2030group. lgw members are leading the way to regional change. @ dougmduncan @ natecoledc @ maryabbajay @ chuck4theregion urltoken
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develop and document disaster - recovery plans and participate in testing to ensure environment is recoverable within pre - determined slas .
the sales & market analyst in the basics business unit supports to achieve volume, sales and price targets, to review and define price structure and volume ...
oversee all phases of the software development life cycle involving business and technical requirement analysis, technical design, code development ...
applications utilized are: word, excel, monarch, gpms (including custom reporting), nextgen (including memorized reports), brio, crystal, master database ...
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assist in the definition, development, and documentation of deliverables, and specifications on a project - by - project basis as defined in the it methodology ...
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he wants to continue to put the i back in information technology by concentrating on pragmatic designs, leadership and management, and the all too forgotten ...
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assumes responsibility for the accurate review of both soft and hard copy purchase orders, for proper style numbers, correct prices, proper payment terms ...
responsible for the complete software development lifecycle of multiple projects related to the company’s e - commerce, knowledge management and collaboration ...
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2. able to comprehend the distribution of systems across physical nodes, definition of run - time architecture, concurrency requirements, inter - process ...
in addition to developing / modifying software components, configuring third party software, packaging code for deployment, troubleshooting technical ...
work with the application solutions delivery teams in the development of services, components, standards, and frameworks required to support charter' s ...
knowledge of professional software engineering practices & best practices for the full software development life cycle, including coding standards, code ...
uline, a family - owned business, is the leading distributor of shipping, industrial and packaging materials throughout north america .
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following a three - month review in which it beat out incumbent agency the kamber group .
“we are very excited to continue our partnership with the dc lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition. ”
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the newseum has worked with rockville - based hzdg for the past four years, according to scott williams, chief operating officer and senior vice president of sales and marketing for the newseum .
the move comes as the newseum — a nonprofit corporation that has hosted more than 7 million visitors since its 2008 opening and has been named for the past three years to tripadvisor’s “travelers’ choice top 25 museum in the u. s. ” — continues to face financial challenges, with layoffs and reports of heavy debt .
the campaign will set out to engage more people, tell the newseum’s story and promote its work around the freedoms guaranteed by the first amendment, according to a release .
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sometimes, the best advertising ideas come from expressions or phrases that are already part of the cultural vernacular .
we' ve all heard people make offhanded comments like ,
be right back... unless i win the lottery” or
see you all tomorrow... unless i win the lottery .
the internet is filled with tweets invoking this sentiment :
stuck with this lemon of a car... unless ...
won' t be taking that vacation... unless ...
coinciding with the opening of the james bond blockbuster movie skyfall, the international spy museum opened a two - year exhibit featuring the evil villains james bond has faced over the years .
to generate interest in the exhibit, we used villains and their nefarious plots in a multimedia advertising campaign .
exquisitely evil: 50 years of bond villains is the only exhibit of its kind in the united states .
to date, it has seen over 1, 000, 000 visitors and generated over $ 14, 000, 000 in revenue .
the corcoran gallery of art in washington, dc, is well known for its fine collection of classic and modern art. the building itself is an historic landmark .
what most people don' t know is that housed inside the
beaux arts
style gallery is the corcoran school of art, a surprisingly avant garde community of artists and designers who challenge the status quo. this was something of a secret .
to help jump - start recruiting for the corcoran school of art, we needed to project an image that not only honored their classical grounding, but also signaled the irreverent streak that makes them somewhat iconoclastic .
so we created a film that celebrated the
wow
factor of student work, as well as a logo that demonstrated how the corcoran was reinventing itself .
luck is out there for us all. it can happen to you anytime, anywhere, as long as you are open to it .
we wanted to create messaging that reminded people that luck is just waiting for them and inevitably, will come, just as surely as the sun rises each morning .
this is what the latest branding campaign for the dc lottery is all about .
philosophically, the washington examiner is a right of center, conservative magazine in the politically - charged dc region. their masthead includes a facsimile of the american seal. they wanted to stimulate online readership with a campaign that would not only distinguish them from their competitors, but also be true to their belief in the traditional values of this country. we gave them a battle cry that both conservatives and liberals could relate to and they, as a brand, could support: freedom isn’t free. the multimedia campaign included tv, print, radio, ooh, mobile billboards, and a significant online component using interactive web banners that took readers to the latest headlines, a twitter feed, and a chance to win a free ipad .
after a year of depicting national treasures romantically in advertising, we shifted to highlighting the unique, unconventional and unexpected local culture as well .
dc has always been a magnet for people who want to buck the system and change the world. this mindset profoundly influences the local food scene, entertainment and culture like nowhere else in the world .
many things that happen in life each day are beyond our control. a flat tire. a leaky coffee cup. the rudeness of others. annoying little things happen all the time .
this observation served as the basis for a wonderful advertising campaign for the dc lottery, one that distinguished them immediately from two adjacent lotteries in the region who outspend them, virginia and maryland .
for those who are victims of the small pieces of bad luck that rain upon the human race, we offered a bright spot in an otherwise not so bright moment - - a lottery
intervention .
in short order, the phrase
i need a lottery intervention
resonated with consumers and became part of the vernacular .
you have a lottery ticket in your pocket. you think about whether you might win. you imagine the feeling. you anticipate the moment when you see the numbers, and realize they are winning numbers. your heart beats faster. tears of joy come to corners of your eyes .
it is this moment, the moment between anticipation and reality, that we captured in this campaign for the dc lottery .
in a radio campaign that highlighted the fact that
it' s fun to play
the dc lottery, we created the department of national insecurity. created as a foil, it portrayed a fictitious organization that monitored the
not so much fun
things happening around the world. try not to laugh when you listen .
our first opportunity was to create a new theme line for them, which we did .
free expression lives
will serve as their mantra moving forward .
our first advertising assignment was to promote an intriguing statement of free expression. called
louder than words ,
it explored the roll that rock music has played in conveying words of protests and promise in our culture over the last 50 years .
our work took the form of out - of - home, radio and online video .
in a radical departure from advertising the traditional aspects of the nation' s capital, we focused on a virtually unknown side of dc - - the
cool
side .
to reflect this, we partnered with internationally famous photographer jim krantz to capture the unexpected side of dc' s local culture in classic, captivating black and white .
as a result, forbes magazine placed dc at the top of its list of
america' s coolest cities
in 2014 and it was a banner year for tourism to
cap city
.
as part of the dc lottery logo, the letter
o
is replaced by a cherry blossom, one of the well - known symbols in washington, dc, thanks to the annual cherry blossom festival .
since playing the lottery is fun, and it' s always there to provide fun when the desire to play occurs, we decided to have some fun with the logo and animate the cherry blossom to a laughing smiley face. and we wondered what it would be like if someone working in an office happened to get a phone call from that same smiley face, on break from its position in the logo to pop out of that person' s phone. in other words, what would happen if
fun
really did call from the dc lottery ?
the international spy museum is run by real spies - - former members of the cia, fbi, nsa, mi5 & kgb .
in the interest of creating intrigue, it seemed only natural to use those real spies in the advertising .
our efforts included out - of - home, magazine, newspaper and digital assets and resulted in a 7. 03% year over year sales increase .
a comprehensive research study of the dc lottery region and its players revealed that the more consumers see evidence that people actually win prizes of all sizes playing the dc lottery, the more likely they would be to play .
so we told stories of real people who have won various amounts of money from the dc lottery. and we told those stories in ways that were charming and humorous, which made their personal experiences playing the lottery even more rewarding .
district doughnuts is a growing business that not only makes the most delicious doughnuts you are likely to find, but has a very simple and rewarding premise for doing so. they are in business to make people happier. it' s just not possible to eat a district doughnut and not feel happier .
the founder himself gets delight by watching people come into his locations. if someone looks particularly unhappy, he will personally give them a free doughnut to watch them transition into a smile .
in an effort to stimulate hotel bookings during february, a month that is typically not big for tourism in the nation' s capital, destination dc has a month - long promotion called date nights dc. it' s a time when people can get significantly lower prices on hotel rooms than during the summer months .
the goal was to encourage couples to
get a room .
because february is also the month for valentine' s day, it only seemed appropriate that the advertising was romantic in nature .
samaritan inns helps homeless people with substance abuse problems rehabilitate and become contributing members of society .
we created an emotionally compelling video to help with fund - raising that pointed out a simple and troubling fact: every homeless person we see is
somebody .
lots of people win the dc lottery. they win at home watching numbers come up on tv. they win on street corners when they remember an instant ticket they forgot to scratch is still in a pants pocket. they win on the spot at a lottery agent. and sometimes, as you can see here, they win while outside on a warm summer evening, lying on a blanket, looking up at the sky, and a shooting star goes by .
founded in 1984 by a breastfeeding mother, their goal is to do everything they can to make the nursing experience rewarding for mothers .
national geographic is famous for documenting even the most remote corners of the world and embracing some, oftentimes controversial, issues .
such was the case when they promoted a book called lost history, in which many of the inventions attributed to western civilization were actually invented my muslims .
to promote this book post 9 / 11, we chose the controversial image of a muslim woman wearing a burka. knowing that different people see different things when they look at such a picture, we simply asked the provocative question: what do you see ?
like to get a bonus this holiday? who wouldn' t? just think of all the fun you can have with a little extra cash to spend .
to play the game, customers downloaded a special app so they could collect a series of holiday symbols and match them to win a bonus when they played dc lottery games .
holiday bonus bingo was so successful, it generated more downloads than any other app - based game in the lottery industry .
holiday bonus bingo was just another way we help the dc lottery distinguish itself in dc, as well as in the lottery industry .
as the tourism arm of the nation' s capital, destination dc' s goal is to make washington, dc the vacation destination for tourists .
of course, it' s no secret that people come to dc to see the monuments. so it made sense to feature pictures of our treasured, historic monuments in the advertising .
using pictures bathed in soft morning light, monuments began to evoke a sense of lasting dignity. and carefully - crafted words elicited strong patriotic reminders of just how important these national treasures really are .
viewed as a whole, each advertisement presented a strikingly beautiful page, projecting an image unique to washington, dc .
the dc lottery' s hot lotto game offers a million dollar jackpot prize. but when they developed a promotion that said ,
if you win the jackpot, we pay all the taxes ,
that became fodder for a unique creative approach in radio. fashioned after a
dr. seuss - like
story, the commercial posited a world where there were no more taxes to pay .
we thought it only made sense that cary be in the top three in our podcast roll out. cary shares her secrets with host andy ockershausen on how she got to the top and how she stays there .
included within the spectrum of her client experience are national geographic, fannie mae, destination dc, international spy museum, sprint, and heros, inc. most recently cary was called upon to work with the district of columbia government to brand washington dc. creative recognition for client work includes numerous awards such as london international awards, tellys, silver microphones, and national addys and maxi’s for excellence in direct marketing .
for 4 consecutive years, cary hatch has been recognized on the washington business journal’s list of the most influential business leaders – the power 100 – most recently in 2016 .
we hope you enjoy listening to cary hatch discuss her career and unique perspective about our town with host andy ockershausen. we invite you to listen to each new episode of our town as they roll out over the next several months. you can subscribe to the our town podcast on itunes, google play, or if you complete the subscription form in the sidebar to the right you will be notified by email when the next episode appears here on the website .
please feel free to share our town with your family and friends, and leave a comment. thank you .
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larry o’connor – talk radio host – 105. 9 fm & am 630 wmal
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many companies have a history – and some of them have also made history .
what started in 1913 with the production of straw binders has today become a staple of the agricultural technology sector, propelling the claas name to global renown .
do you have any questions? we will be glad to provide help and advice .
on http: / / foodculturemedia. urltoken you find raw video material of agricultural machines in use .
the main function of the asset - backed securities program is to reduce external liquidity requirements .
a borrowers' note with a total volume of €300 million was issued in year 2015 .
one of the first instruments with which claas became active on international capital markets was a syndicated credit facility (syndicated loan) in 1997 .
at the end of 2002, claas became the first german company to issue 200 million usd of bonds on the us market as part of a private placement .
not only our products have received awards - we as an employer have, too .
the claas technology partner team seeks out exciting and promising business opportunities across a range of technology fields .
what started in 1913 with the production of straw binders has today become a staple of the agricultural technology sector, propelling the claas name to global renown. take a look at the products that have made claas what is is today .
the mower - thresher - binder with its cross - flow principle soon reached the limits of its performance. as early as 1942, claas engineers pressed ahead with the development of a combine harvester based on the cross - longitudinal flow system, in which the grain is threshed in the cross flow and delivered from the machine in the longitudinal flow. initially developed under the name super model mower - thresher - binder, this trailed combine harvester entered series production from 1946 under the name super. with the trailed super and its little brother the junior (from 1953 on), claas established combine harvesters as viable contenders in europe. the super combine harvester, with its revolutionary lightweight construction, was continuously revised and enhanced. the machine was equipped with groundbreaking hydraulic control, for instance, from 1958 under the name automatic. the system enabled the vehicle operator to control the basic settings of the trailed combine harvester using a hydraulic spool valve on the tractor. the super delighted customers over the years with its high productive capacity, efficiency and reliability. by the end of production in 1978, more than 65, 000 units in the super combine harvester family had been built in harsewinkel.
independently owned and wholly committed , mdb communications is an american full service advertising and communications agency based in washington , d.c. founded in 1981 , the agency was named to inc . magazine 's " inc. 500 " list in 1998 and was also recognized on advertising age 's " top us agency brands by revenue " in 2007 .
independently owned and wholly committed, mdb communications is an american full service advertising and communications agency based in washington, d.c. founded in 1981, the agency was named to inc. magazine's " inc. 500 " list in 1998 and was also recognized on advertising age's " top us agency brands by revenue " in 2007.
independently owned and wholly committed, mdb communications is an american full service advertising and communications agency based in washington, d.c. founded in 1981, the agency was named to inc. magazine's " inc. 500 " list in 1998 and was also recognized on advertising age's " top us agency brands by revenue " in 2007.