indus os
digital turbine, inc, announced a multi - year agreement with indus os. indus os is currently available…
glassdoor has 19 indus os reviews submitted anonymously by indus os employees. read employee reviews and ratings on glassdoor to decide if indus os is right for you .
at the moment, more mobile phones in india run indus os than windows and blackberry os .
indus os says smartphones from celkon and swipe will come with indus os 2. 0 and support company’s patented features like indus swipe, indus reader and hybrid keyboard. the os currently supports 12 regional languages with recent additions of urdu and assamese .
indus os is currently the second largest mobile os in india, with a 7. 6% market share .
enter indus os. this mumbai - based company has created an ‘indian’ os (operating system) from scratch .
recharge 2. 0 will be exclusively accessible to the existing 6 million plus indus os user base and new users of indus os powered - devices .
indus os in partnership with government of india will bring os based text - to - speech in 9 indian languages .
after micromax, now celkon and swipe has joined hands with indus os to launch phones with the indus operating system .
indus os recharge 2. 0 is designed to make life easier for prepaid users
review: micromax unite 4 pro with indus os 2. 0 understands your language
indus messaging the indus os users can use this feature to send free text messages to other users of this operating system .
“we are privileged to be a part of indus os. ” he further added .
micromax unite 4, unite 4 pro with indus os 2. 0 launched in india
with indus os 2. 0, micromax wants to tap non - english speaking consumers
glassdoor office photos give you an inside look at employers, such as indus os. this is indus os office photo was submitted anonymously. shown in this photo: reception
what makes the unite 4 pro unique is that it comes with indus os 2. 0
indus os recharge 2. 0 is designed to make life easier for prepaid users - livemint
people who say that indus os is a launcher, here’s something for you too. the customized android os space has miui with 4. 1% market share and cynaogen clocked 2. 8% market share, thereby making the indus os as the best customized android os in india .
freecharge: indus os partners freecharge to launch recharge 2. 0, telecom news, et telecom
indus reader indus os also has os integrated text - to - speech feature which supports 9 regional languages. all you have to do is select the text that you want to hear out !
auto correction the indus os database consists of over 200, 000 words from 12 regional languages .
a stylish phone with sub par specs – indus os 2. 0 & micromax unite 4 review
indus os is one of the first regional operating system made especially for the regional language user .
indus os won the economic times telecom award 2016 in the innovation in developing oem product category .
india’s # 2, indus os has revolutionised the smartphone industry by creating the world' s first regional operating system. indus os is designed to provide an intuitive & a localised regional smartphone ecosystem .
indus has certainly revolutionized the mobile industry by introducing the first ever regional os in the world. currently, indus os is powering over 35 devices with around 4 million users in just 12 months. indus os is currently available with select devices such as micromax canvas blaze, unite 3, unite 4 etc .
indus os is installed at the factory level into the device, and is not available for installation in any android smartphone. select micromax, celkon and and swipe devices are available with indus os. we used indus os on the micromax canvas unite 4. it is currently available on over thirty five devices .
the indus os currently supports 12 major languages and is intended to digitally connect the next 1 billion people in the emerging markets. indus os recently raised $ 5 million series a funding led by omidyar network .
indus os, which introduced indus os 2. 0 in july 2016, will introduce indus os 3. 0 in 2017. “in 2017, we intend to continue to work with the government of india and app developers alike to build a smartphone ecosystem of choice for the emerging markets population, ” dongre says .
indus os is currently available across 25 mobile handsets. the government of india has also been a key partner in indus os’ growth story. in december 2015, indus os collaborated with the ministry of communications and it’s deity (department of electronics and it) to introduce text - to - speech technology in regional languages. indus os aims to be the vehicle to distribute regional language technologies, and digitally power indian masses .
indus os is currently present across 25 handset models. the government of india has also been a key partner in indus os’ growth story. in december 2015, indus os collaborated with the ministry of communications and it’s deity (department of electronics and it) to introduce text - to - speech technology in regional languages .
indus' os (earlier version) is currently available in 35 other micromax smartphones. more sr prs anu
indus os is built on android and is designed for regional language smartphone users. indus is bringing a simplified smartphone experience to the user in their native tongue .
akash dongre, has a bachelors degree from iit bombay, handles product development to build a customized android os into a target - oriented indus os for its consumers .
currently, micromax is the only brand running the indus os on their phones. but the company expects more brands to adopt the os, in the near future .
in fact, indus os was the power behind the unite series of phones which did so well for micromax .
indus os will soon be opening an office in china to further its efforts to partner with international smartphone brands .
in january 2016, indus os received $ 5 million in series a funding which was led by omidyar network .
indus os recently won the' digital startup of the year award' at the drivers of digital awards 2016 .
worlds first indian operating system (o. s) - indus os! !! ! tech news # 8
india’s homegrown operating system, indus os, is a multilingual android fork developed for the regional languages users in the country. touted as the world’s first multilingual operating system, indus os supports 12 major indian languages at the moment .
indus os was incorporated in 2014 under the name firstouch. they took the nation to a storm with their patented keyboard which proved to be the cornerstone feature of the os .
indus os, the operating system launched first as firstouch, arguably the world’s first regional - language smartphone operating system .
india’s # 2, indus os has revolutionised the smartphone industry by creating the world' s first regional operating system .
indus os has tied - up with deity to develop text - to - speech software in regional languages in india .
indus os has an amazing culture and values, it provides with good benefits, the management here is very friendly .
indus os has already partnered with six indian smartphone manufacturers, including micromax, intex, karbonn, celkon and swipe .
indus os made its debut in may 2015 with micromax unite 3 and has achieved a user base of 4 million in a span of just 12 months. indus os is currently the second most used mobile os after android in india. according to counterpoint research, indus os commands a market share of 5. 6 per cent in india, which in fact is better than xiaomi ’s miui, cyanogen and ios .
indus os has 5. 6 per cent market share in india in q1 2016, says the research firm counter point .
the company would also invest in language technology to cover all indian languages. indus os supports 12 indian languages at present .
on how indus os is set to become the default platform for internet content in india. read the entire conversation here .
worlds first indian operating system (o. s) - indus os! !! ! tech news # 8 - youtube
in addition, the indus os has its own regional app marketplace for content, app bazaar, available in 12 languages .
here’s the interesting bit, most micromax phones under rs 10, 000 are powered by the indus os and that in itself explains the company’s current status in the os market share charts .
to move higher with its ambitions, has tied up with a local vendor elite to manufacture phones with their os. today they have 35 - odd smart phones which sport the indus os .
indus os has partnered with delta id to launch the first - ever aadhaar - authenticated operating system (os) that uses iris recognition technology, according to a report by the economic times .
currently, indus os has seven million users across its smartphone brand partners including micromax, intex, karbonn, celkon and swipe .
indus os addresses the problem of a lack of local content by making available access to smartphone technology products in several indian languages .
“we are already in talks with international and chinese smartphone brands for the launch of our next version indus os 3. 0, which we believe will revolutionize the indian smartphone industry, ” said rakesh deshmukh, co - founder and ceo, indus os .
firstouch raised $ 5 million in a series a funding from investors led by omidyar network, and rebranded itself as indus os .
india is a nation which has 22 officially recognized languages. indus gives its users the experience of the os in 12 languages .
the highlights of indus os is that it is easier to use. it has been designed for users who want to use smartphones but aren’t technologically inclined enough to understand complicated user interface. the simplicity of indus os helps such people use their smartphones easily .
os’ user base via the os - integrated brands, freecharge expects to scale up its recharge transactions and volumes by nearly 20% .
“we are already in talks with international and chinese smartphone brands for the launch of our next version - indus os 3. 0, which we believe will revolutionize the indian smartphone industry, ” said rakesh deshmukh, co - founder & ceo, indus os .
welcome the new perception with the idmos os. a colorful, interactive and simplified ui makes the os easy to comprehend and use. the os that makes your smartphone looks smarter. with additional features that makes your smartphone experience better, idmos os is the next level !
the success of indus os versus a much larger company like apple is indicative of the power of localization in non - western markets .
on may 7, 2016, indus os was declared the 2nd most popular os in india according to a research study conducted by counterpoint research. as of may 2016, the os was the second most popular in india, with a 5. 6% market share .
indus os also has the support on government of india. in fact, in december 2015, indus os collaborated with ministry of communications and it’s deity (department of electronics and it) to develop text - to - speech technology for regional languages. with so much focus on the development of smartphone technology for regional languages, indus os seeks to help more and more people to become smartphone users with ease .
as far as the business model goes, indus is similar to china’s yun os, which is also second to android in that country .
indus os closed a $ 5 million series a funding round earlier this year, and deshmukh hinted that it could add to that soon .
most articles trumpeting indus' epic feat of becoming the second most popular os in india after android either don' t understand operating systems or deliberately obfuscate the fact that it is nothing but an optimized android os .
the second most used mobile operating system in india, after android, is not ios. it’s indus os, and it’s made in india .
the indus os comes up with a lot of features, many of which are developed to cater to the regional audience. here’s an overview :
this will bring upi directly to the phones of 8 million indus os users across eight smartphone brands that the mobile operating system has integrated with .
so, what’s new about the indus os that’s not on offer from brands like samsung and lg, who’ve developed vernacular oss for their devices .
indus os plans to use the funds raised to hire talent, develop its product range and further invest in language technology to cover all indian languages .
this is where indus os steps in, and with a claimed 100, 000 activations a month, its regional language solution seems to be working .
the indus os 2. 0 caters to users who feel more at home with their mother tongue, and micromax has started deploying it in their phones
however, rakesh went onto add that the company ensures that the user experience on the indus os isn’t compromised just for the sake of adding apps .
the two new smartphones - unite 4 and unite 4 pro - will come with indus os 2. 0, which supports 12 indian regional languages .
indus os is created over android. like if we assume android to the brown bread (because white bread is a cell phone, just kidding) indus os is like the butter over the bread. to make this a complete os different from android os, keeping the language as its cornerstone feature it has created the app store, a number pad for dialing, internet browsing through a browser anything and everything in one regional language of your choice .
all firstouch os enabled smartphone devices will be priced at under rs 10, 000 to truly serve and benefit the rural market. the os is used by
indus os was founded by iit - bombay graduates, rakesh deshmukh, akash dongre and sudhir b. indus os follows a three - pronged approach to developing its indigenous operating system – a simple user interface, deep integration of language and technology, and ‘app bazaar’, a mobile application store targeting the regional - language audience. currently available in 12 indian languages, indus os has achieved an installed user base of over 2 million within six months of its launch .
the operating system is currently available in 12 indian languages and has an active user base of over 4 million. indus os has partnered with the phone brands
indus os, developed and designed in india, has overtaken global giants such as ios, windows and cyanogen to emerge as the 2nd most popular os in india as per counterpoint market research. according to this report, q1 fy 2016 - 17 saw a total of 24. 8 million smartphone devices sold in india, of which 1. 4 million devices were powered by indus os .
i’ve been using the micromax canvas unite 4 pro running on indus os 2. 0 for over three weeks and here are my first impressions. being targeted at first time smartphone users, it’s not just about the language support; the interface has to be easily understandable too. and indus os has done a good job in smartly designing it. just like apple’s ios, lenovo’s vibe ui and xiaomi’s miui, the indus os too does not have an app drawer .
“we look forward to our partnership with delta id, the market leaders in iris - based authentication technology, and expect to release the first aadhaar - authenticated os this quarter, ” said rakesh deshmukh, co - founder and ceo of indus os. “the os will be released across our smartphone brand partners and we foresee 100 million users to be using the aadhaar - authenticated os by 2020. ”
with an os that can support several regional languages, the next big step is to make regional content available to all the users. app bazaar, indus os’s regional content marketplace serves this purpose. some key features of app bazaar are :
indus messaging is a hybrid instant messaging client that sends and receives sms and mms. however, communication between two indus os users is free, as the client then sends the messages over the internet. there is an audio icon next to messages that uses text to speech to read out the messages. the text to speech functionality is available in nine of the twelve languages in indus os .
both the companies claimed that they have integrated the world’s first os - level, call charges and balance analytics in the phone dialer,' indus dialer.'
“the amount which has been raised will be used for product development and hiring new talent, ” indus os ceo & co - founder rakesh deshmukh told pti .
indus os is focused on creating a regional smartphone ecosystem through simplification, innovation & content. the operating system is currently available in english and 12 regional languages .
indus os on wednesday unveiled a new' speech - to - text' feature in their keyboard that would allow users to enter text in their preferred language .
launched in 2014, initially as firstouch, indus os arrived on the scene when it raised $ 5 million in series a funding round in january 2015 and in mid - 2015 when domestic smartphone maker, micromax, partnered with the company and announced few smartphones powered by indus os instead of stock android like it had done always. now, five of the top indian oems – micromax, celkon, swipe, karbonn, and intex – have launched over 30 smartphones with indus os .
indus os initially partnered micromax, and the operating system currently runs on the company’s more than 30 smartphones. these include the likes of canvas selfie 2, canvas spark 2 plus, bolt, canvas fire 4g, canvas unite 3, canvas juice 2, canvas unite 4 pro and canvas fire 4g among others. other than micromax, indus os also recently partnered celkon, swipe and karbonn to have the operating system pre - installed on their smartphones. it is interesting to note that swipe had also tried its hands with freedom os, but now switched to indus os .
indus has revolutionized the mobile industry by introducing the world’s first regional operating system .
all the installed apps and widgets appear on the home screens. the company has included its customized indus messaging app, customized launcher and dialer, indus keyboard with regional language support along with a couple of ui changes, whereas rest is pretty much stock android. now, let’s go ahead and look at indus os features .
in the january to march quarter of 2016, out of the 27 million smartphone activations in the country, 1. 6 million devices were running on indus os .
for mumbai based indus, apple and microsoft' s os products are small fry. in a short time span the company has out run these two global giants .
the amount which has been raised will be used for product development and hiring new talent ,
indus os ceo & co - founder rakesh deshmukh told pti .
we were recently awarded the smart ceo - startup 50 award. out of a pool of over 200 startups, indus os has unanimously made the final cut. urltoken
formerly known as firstouch, mumbai - based indus os was founded in september 2013 by iit - b alumni, akash dongre, rakesh deshmukh, and sudhir bangarambandi .
it was founded by three iit bombay alumni, namely rakesh deshmukh (ceo of indus os), akash dongre (coo) and sudhir b (cto) .
that’s the motto of the company and going by their strategy, it seems fairly straightforward. the indus os has been designed with simplicity and indian users in mind .
indus os is already running on over 30 smartphones and claims to have an installed base larger than apple’s ios in india. according counterpoint research, indus os runs on 6. 3 percent of total smartphones shipped in india during q1 2016. with this market share, the homegrown operating system is not only the second - most popular smartphone platform, but also has more installs than xiaomi ’s miui (which takes the third spot), and apple ’s ios (which takes the fourth spot). with more than four million users in just 12 months, indus os has also overtaken microsoft’s windows os (whose marketshare is less than one percent) and samsung’s homebrew tizen os .
with deals with several top indian handset makers already in their kitty, indus os will now focus on international brands vying for marketshare in the growing market that is india .
according to counterpoint research, the first quarter of this financial year saw 1. 4 million indus os devices sold out of 24. 8 million smartphones, adding close to half a million os phone activations every month and growing at an enviable 150 percent clip .
indus, is set to revolutionize the mobile industry by introducing world' s first regional operating system. indus os is built on android and is designed for first time internet users. the crux of a country’s culture lies in her language and indus is in unison with this by bringing to people a simplified smartphone experience in their native tongue .
indus os has been developed to meet the needs of the emerging market’s regional language speaking citizens who are not comfortable with english language. since the next 300 million users who will use a smartphone for the first time in the next 3 years, will be native language speakers therefore indus os is working to create a mobile ecosystem for these users .
ismartcube is a unique single platform based workflow management system designed and developed by indus .
according to data from counterpoint research with et, indus os had a 5. 6% share in the total smartphone market during january - march, ahead of apple' s
earlier this year, when the company rebranded itself as indus os and raised $ 5 million series a funding led by omidyar network, it was was supporting 12 indian languages .
abhimanyu heads marketing at indus os. a graduate of iit roorkee, he started his career in dubai and also worked in australia on brand building and marketing across digital platforms. his varied interests in music, karate, meditation and sports allow him to add a balance of analytical and creative abilities to take indus os to the next billion smartphone users .
the startup also plans to open an office in china to partner with international smartphone brands. it further plans to launch the indus os 3. 0 platform later this year .
i wish indus os, all the best for their future prospects and become a leading software vendor. hope you liked my post on the world’s first regional smartphone operating system .
a screen grab from mofirst solutions' website showing some of the features of firstouch os .
in the customized android space, it is the best os among all top foreign players .
indus os’ regional and localisation edge has won it investors’ love in this round. “the uniqueness of indus os i. e. its india focused operating system fits perfectly with our fund’s primary emphasis on the rural & semi - urban markets, and the needs of the smes, ” said srikanth sundararajan, partner at ventureast on the rationale for the investment .
indus os, the world’s first regional operating system has announced partnership with home - grown indian smartphone brands – celkon and swipe. the company in a press statement mentions the expansion as an effort to tap regional markets like south india where celkon holds a significant market share. going forward indus os will come preloaded on devices from micromax, celkon and swipe .
indus os, which is looking to become the de - facto mobile operating system for india, is eyeing a user base of 100 million by 2018. with support for regional languages baked right into the os, the firm is targeting the country' s next 300 million
the efforts seem to be working. the company claims that as data gets cheaper with aggressive pricing offered by companies, the traffic by indus os users is expected to grow five fold by the end of the year. the usage is expected to be in the range of one gigabyte per month per user. after android, indus os is the most used smartphone operating system in the country. there are more indus os users than ios or windows mobile users. the company hopes to be on one in every six smartphones by 2017 .
was interviewed for the the economic times cover story magazine. read on how indus os is leading from the front to create an indian smartphone ecosystem. link to the online article -
“at indus os, our aim is to place the power of mobile technology into the hands of the next emerging billion. we have seen an overwhelming response so far – we expect to be on one in every six devices sold in india by 2017, with a total of 100 million customers by 2018, ” said rakesh deshmukh, ceo - indus os .
we’ve seen many mobile brands offering pre - installed apps on their devices, commonly known as bloatware. and the main man at indus os had an interesting take on the practice :
still leads the indian smartphone market with 83. 8% share for the first quarter of the year, during which 24. 8 million devices were sold. indus os is present on 1. 4 million of these phones. after android and indus, chinese smartphone maker
m. a. d os for coolpad note 3 full review [ android 7. 1 ]
indus os, a startup which has created a regional operating system, today said it has raised an undisclosed amount from new investors jsw ventures and ventureast in recently - concluded financing round .
indus os was recently awarded the prestigious tie50 (silicon valley) top start - up award for the year 2016 and et telecom award 2016 for' innovation and development oem product' .
indus os has also tied up with mobile payment wallet freecharge to provide a single tap recharge option to indus os users. based on the user’s consumption pattern, freecharge will suggest the prepaid plans that may be more ideal for the user. so if your consumption of data is higher than on calls, it will suggest plans that offer more data and less talk time .
touted as the world’s first operating system to support 12 regional languages, indus os also includes features such as swipe - to - translate and transliterate, text to speech support and more .
during q1, fy 2016 around 24. 8 million smartphones devices were sold in india, of which 1. 4 million devices were running on indus os, according to counterpoint market research
indus os, which raised $ 5 million in a series a funding from investors led by omidyar network in january, has larger reach than google' s own stock android os used on android one phones, which is only available on about 1. 2 million phones, data added .
we all know that android os has launchers by which you can make your phone screens sometimes look like an iphone. adding to it, we can even change the default oem keyboard to the keyboard of our choice. this might get you a question that how indus is an os .
but as we know that china has everything on its own, like home grown search engine (baidu), social network (weibo), etc… xiaomi miui has taken the baton of customizing android os for its native users and now popular in other emerging markets too. indus os is expected to do the same in india, thanks to its cornerstone feature of the os being language .
swipe’s latest elite star smartphone comes with android 6. 0 marshmallow - based indus os offering support for 12 regional languages. it is also 4g volte - enabled for reliance jio’s 4g services .
our goal is to get oems to sign up. now we want to go ahead and work with chinese and international brands. – rakesh deshmukh, co - founder and ceo, indus os
there is a help section called indus help to walk new users through the capabilities of the phone. the key features of the os, home screen, dialer, indus messaging, app bazaar, copy to listen and settings are explained in a step by step walk - through in this section. users are encouraged to try out all the features once, before using the os .
fully indigenous mobile operating system, indus os, has raised an undisclosed amount in its latest round of funding from jsw ventures and ventureast. existing investor omidyar network also participated in the round .
indus os could adopt google play store on their operating system to get an initial boost to their language based ecosystem. but they chose the tough route by thinking of the end - users .
indus os is an altered version of android. it is world’s first regional smartphone operating system. it has been designed especially for the regional language speaking users of the rising markets like india .
“we are very excited to join hands with celkon and swipe. both brands share our enthusiasm and vision for connecting a billion people with technology and bridging india’s digital divide. they have a very strong connect with consumers, especially in the regional markets and indus os’ unique value proposition will enable them to further increase their market share, ” said rakesh deshmukh, ceo, indus os .
in december 2015, the department of electronics and information technology (deity) partnered with indus os (oslabs technology india pvt. ltd), formerly known as firstouch, a mumbai - based start - up which offers a regional language android - based mobile operating system (os). sixthmads
commenting about this achievement, rakesh deshmukh, ceo, indus os said, “at indus os, our aim is to place the power of mobile technology into the hands of the next emerging billion. we have seen an overwhelming response so far – we expect to be on one in every six devices sold in india by 2017, with a total of 100 million customers by 2018. ”
i think users of phones with indus os should be able to download android apps as indus is based on android too. however, indus os has its own app store too. it is called app bazaar. it claims to be world’s fastest growing regional marketplace of smartphone apps. it already has more than 25, 000 regional language apps, and the number is steadly growing. the app bazaar allows users to download even paid apps without using any credit card or email identification .
the indus os is built on android and currently supports 12 major regional languages spoken widely in india. according to the company, it is adding close to half million os activations every month, and growing at a whopping 150% and the company is confident to double this number within 6 months .
while bringing a plethora of features, indus os keeps it simple. a simpler and smarter ui makes sure that the experience stays intuitive. with easy access to the apps, simple dial screen and, uncomplicated settings indus os certainly provides a great experience to its user. the standouts among all these are the patented ‘regional keyboards’ which let the users type in 12 languages with familiarity and convenience .
update (27th july, 2016): indus os has established with two more india grown smartphone brands. these are celkon and swipe. this is in addition to their ongoing partnership with micromax .
we take a look at some of the key highlights of the indus 2. 0 interface .
app bazaar, the regional app marketplace for indus os, is today, the world’s fastest growing regional marketplace. over 90% indus os users have activated app bazaar and over 75% users use it on a monthly basis. today, it has over 25, 000 regional language apps on its platform, and allows users to download and pay for apps without any credit cards or email identification .
indus os – the world’s first regional operating system was officially launched in 2015 by three iit’ians with a view to tackle the emerging market’s biggest challenge – to develop technology to cater to the economic, social and regional diversity. in their mission, indus os is using a smartphone to connect the digital world with the masses. the operating system supports 12 languages, and offers multiple patented features to enrich the experience for an emerging market user. indus os is currently the # 2 os in india with a 7. 6% market share, ahead of global giants like apple (ios), microsoft (windows), cyanogen and a staggering 6 million indians have adopted it in under 18 months .
clearly, it’s not going to be a cakewalk for indus. “indus os now needs to move up the ladder and try coming out with the second level of value addition, ” says krishna mukherjee, telecom analyst with cybermedia research. indus, she adds, should also look at more tie - ups with device manufacturers, and impart mobile education to the nooks and corners of the country .
we' re adding close to half a million activations every month and we expect to double this within the next six months ,
said indus os chief executive officer rakesh deshmukh .
we have targeted 100 million customers by 2018 ,
he added. the company which started putting its os in
“indus os is rare in that, it checks the box on all these counts and we like the ip that this high - quality, dedicated and passionate founding team has created. ” he added .
indus os, the startup developing a localized version of android for india, is now going after international oems after it clinched a deal that will local giant intex sell smartphones powered by its operating system .
the company was initially setup in 2014 and was called firstouch. in january 2015, the company raised $ 5 million in series a funding round, and also rebranded to indus os. the list of angel investors include names such as quikr founder pranay chulet, snapdeal co - founders rohit bansal and kunal bahl, to name a few. indus os, which is basically a forked android os, is made in india, keeping indian users in mind. touted as world’s first regional operating system, indus os is based on android 5. 0 lollipop, and it is designed for regional users who will be using smartphones for the very first time. due to language barriers, most feature phone users, especially the ones in small villages and towns don’t want to switch to smartphones. this is exactly the target audience of indus os. the company wants to make the transition easier for users speaking vernacular languages .
indus os boasts of a first - ever and complete regional ecosystem, with patented keyboards, auto - correction, matra - prediction features, and transliteration support. app bazaar, the regional app marketplace for indus os, is today, the world’s fastest growing regional marketplace. over 90% indus os users have activated app bazaar and over 75% users use it on a monthly basis. today, it has over 25, 000 regional language apps on its platform, and allows users to download and pay for apps without any credit cards or email identification, as stated by the company in its press statement .
“we are already in talks with international and chinese smartphone brands for the launch of our next version - indus os 3. 0, which we believe will revolutionise the indian smartphone industry, ” he added .
indus os announced its partnership with jaina group, the brand owners of karbonn mobiles. this partnership will be an add - on to the existing partnership with micromax, and two homegrown brands celkon and swipe .
indus os had a 5. 6% share, ahead of apple’s ios which was at no. 5 with 2. 5% share and microsoft’s windows which had a share of 0. 3% .
the support for 12 regional indian languages comes with two key features called transliterate and translate. users can swipe left to transliterate which would enable the usage of the closest corresponding letters of a different alphabet or language and can swipe right to translate the different languages. since the swipe elite star is powered by indus os offers, the smartphone comes with a text - to - speech facility. indus os also provides word and matra prediction for faster and easier typing. to make things easier, indus os also allows its users to use a hybrid keyboard where they can type in the different regional languages using the english keyboard itself .
indus os – the world’s first regional operating system was officially launched in 2015 by three iit’ians with a view to tackle the emerging market’s biggest challenge – to develop technology to cater to the economic, social and regional diversity. in their mission, indus os is using a smartphone to connect the digital world with the masses. the operating system supports 12 languages, and offers multiple patented features to enrich the experience for an emerging market user. indus os is currently the # 2 os in india with a 7. 6% market share, ahead of global giants like apple (ios), microsoft (windows), cyanogen and a staggering 6 million indians have adopted it in under 18 months, concludes the statement of the company .
indus os tracks user actions on some of its integrated services to provide a better experience. the indus keyboard, app bazaar, indus messaging, text to speech, swiping features for languages all have analytics integrated. there is a prompt to accept the terms and conditions when any of these apps are accessed for the first time. there is no way to opt out of the analytics and still use the device .
indus recently appointed sunil lalvani, ex - head of qualcomm and blackberry in india as an adviser. the latest indus os 3. 0 platform is expected to roll out later this year, and the company has revealed plans to open an office in china to further its efforts to partner with international smartphone brands .
now, micromax is all set to launch a new series of phones with the latest version of indus os 2. 0. but don’t be surprised if other indian brands too jump on this regional bandwagon soon .
yes, as per counterpoint market research, q1 fy 2016 - 17, indus os has surpassed most of the operating systems and has emerged as second most popular operating system in india. as per the report, out of 24. 8 million smartphone devices sold in india in q1 fy 2016 - 17, 1. 4 million smartphones had indus os. indus os is seeing about half million activations per month. yes, per month. and it is growing at a rate of 150% . no wonder that the company expects to double its activations within next 6 months and to power 1 in 6 smartphones in india by 2017 .
developers of the multi - lingual indus os are rolling out a new feature called recharge 2. 0 on the 6 million devices running indus os. the recharge 2. 0 is an android operating system integrated balance analytics tool which works continually in the background keeping track of user’s spending on each call, text messages and mobile data. the new feature will work with all prepaid mobile connections, across all mobile service providers .
“our goal is to get oems to sign up, ” rakesh deshmukh, indus os co - founder and ceo, told techcrunch. “now we want to go ahead and work with chinese and international brands. ”
one of the biggest challenges of the developing world is to create technology that caters to the economic, social and regional diversity. indus is set out to tackle this challenge. indus is using the smartphone as the medium to connect the digital world with the masses. indus os is the world’s first regional operating system. they are the first to customize a smartphone experience to meet the needs of the citizens speaking in regional tongues in the emerging markets. indus achieves this through innovation, simplification, and localization. indus aims to create the mobile ecosystem for the next 1 billion smartphone users from emerging markets in their native language .
indus os currently has over 4. 5 million users and commands a 6. 3% market share since the first official indus os powered device was launched in may 2015. it boasts of a host of patented features including the indus keyboard, which is a pioneer in regional keyboards – it was the first keyboard of the country to have the natural ordering of the alphabet, allowing indian smartphone users to type with ease and familiarity. it also offers the auto - correction and the patented matra - prediction features in 12 languages. in addition, it has its own regional app marketplace for content, app bazaar, available in 12 languages. further, indus os in collaboration with the govt. of india’s department of electronics and it (deity) introduced os integrated text - to - speech (tts) technology in 6 regional languages in june 2016 .
which was at no. 5 with 2. 5% share and microsoft' s windows which had a share of 0. 3% — same as samsung' s tizen os izen os - at no. 7 .
indus os on thursday joined hands with freecharge to launch recharge 2. 0, new feature that will allow prepaid users to track their data and calling usage, and make payments to recharge their connections using freecharge wallet .
‘indus os is well poised to reach 100 million users in the next three years and emerge as the undisputed leader in indigenous - language technology in emerging markets, ” said co - founder and ceo, rakesh deshmukh .
there isn’t any different between the way a pure vanilla android version looks and the indus os. most of the kernel structure remains the same, and the changes are mostly visible when using certain features on the phone .
indus swipe a unique feature, indus swipe can be used to translate / transliterate text between english & a particular regional language. all you have to do is to swipe right to translate and left to transliterate .
when it comes to indus, the decision also involves what the mobile brand in question wants to do .
the languages supported include hindi, bengali, kannada, marathi, punjabi, telugu, assamese, gujarati, malayalam, odia, tamil, urdu. this is the first time i am using indus os and my first reaction was ‘why? ’. partly because i like the vanilla treatment to android where there is no bloat and everything is aosp like without any added optimisations and partly because i didn’t know what indus os brought to the table .
according to counterpoint research, indus os is now india’s second - most popular smartphone platform with a 6. 3 percent market share, behind android, while being ahead of xiaomi’s miui and cyanogen, as well as ios .
“indus os is not just a technology product – it’s a mission where government, linguists, tech geeks, mobile brands and thousands of developers are coming together to provide technology to the next billion users, ” concluded deshmukh .
for those unfamiliar with indus os, the operating system launched first as firstouch, arguably the world’s first regional - language smartphone operating system. founded by iit grads rakesh deshmukh (ceo), akash dongre (head of product) and sudhir b (head of technology), firstouch started in the form a mobile os with a gujarati interface .
the success of indus os can also be judged from the fact that it has won the tie50 (silicon valley) top start - up award 2016 and also the economic times telecom award 2016 for ‘innovation in developing oem product’ .
rakesh deshmukh, co - founder and ceo, indus os, said, “the faith shown by jsw ventures, ventureast, and continuous support of omidyar network, will help us achieve our vision of empowering the next 1 bn indian users with smartphone ecosystem of their choice. we are already in talks with international and chinese smartphone brands for the launch of our next version – indus os 3. 0, which we believe will revolutionise the indian smartphone industry. ”
earlier, indus os had raised usd 5 million funding led by omidyar network and angel funded by kunal bahl and rohit bansal from snapdeal, amit gupta and naveen tiwari from inmobi and pranay chulet from quikr, according to the company .
earlier, indus os had raised $ 5 million funding led by omidyar network and angel funded by kunal bahl and rohit bansal from snapdeal, amit gupta and naveen tiwari from inmobi and pranay chulet from quikr, according to the company .
indus os, a mobile operating system developed by mumbai - based oslabs technology has raised an undisclosed amount in a series a2 funding round led by ventureast and jsw ventures as new investors, along with participation from an existing omidyar network .
ranjit mishra, 27, is one of the people who uses a micromax phone which works on indus os. a sales executive in a courier company, mishra says he bought the phone because it “does not make me feel bad” .
according to the recent counterpoint research along with the economic times in 2016, with over 24. 8 million phones being activated in india in q1, the indus os system was present in 1. 4 million phones pushing it to the number two spot with a 5. 6% market share behind android os with an 83. 8% market share .
deshmukh says that while android has a topdown approach to developing its features, indus’s is bottom - up. while google is a company of global nature and is applicable to multiple contexts, indus is betting big on vernacular medium.
indus os ( formerly known as firstouch ) is an indian mobile operating system based on android . in india , the operating system has gained popularity , ranking above ios & windows and only behind android . the operating system also has its own app market place called app bazaar . the operating system is currently available in english & 12 indian regional languages spoken by over 95 % of the indian population and has an active user base of over 7 million . indus os has partnered with the phone brands micromax , intex technologies , karbonn mobiles , celkon , swipe , elite & trio mobiles . 
indus os (formerly known as firstouch) is an indian mobile operating system based on android. in india, the operating system has gained popularity, ranking above ios & windows and only behind android. the operating system also has its own app market place called app bazaar. the operating system is currently available in english & 12 indian regional languages spoken by over 95% of the indian population and has an active user base of over 7 million. indus os has partnered with the phone brands micromax, intex technologies, karbonn mobiles, celkon, swipe, elite & trio mobiles.
indus os (formerly known as firstouch) is an indian mobile operating system based on android. in india, the operating system has gained popularity, ranking above ios & windows and only behind android. the operating system also has its own app market place called app bazaar. the operating system is currently available in english & 12 indian regional languages spoken by over 95% of the indian population and has an active user base of over 7 million. indus os has partnered with the phone brands micromax, intex technologies, karbonn mobiles, celkon, swipe, elite & trio mobiles.