xm gravity indonesia
jakarta - xm asia pacific’s indonesian unit, xm gravity, has been named digital agency of record (aor) for hokahokabento, one of indonesia’s largest japanese restaurant chains, as well as nestlé indonesia .
the nestlé business was awarded to xm gravity in september after a competitive three - way pitch. xm gravity will help develop and implement nestle’s digital marketing strategy, with a focus ...
xm asia pacific' s indonesian unit, xm gravity, has been named digital agency of record for hokahokabento, one of indonesia' s largest japanese restaurant chains, and nestle indonesia. hokahokabento is a locally owned japanese fast food chain with 148 outlets across indonesia. xm gravity will revamp hokahokabento' s current website, build a mobile site and apps for the brand, and manage the restaurant chain' s social media presence which, until now, has largely been managed in - house .
xm gravity will revamp hokahokabento’s current website, build a mobile site and apps for the brand, and manage the restaurant chain’s social - media presence, which has largely been managed in - house until now. the appointment came after a pitch involving a total of seven agencies .
wpp announces that xm asia, a division of wpp’s wholly - owned operating company, jwt, the global communications group, has entered into an agreement to acquire a stake in magnivate, a leading digital agency in indonesia. completion of the acquisition is subject to fulfillment of certain conditions .
a self - professed micro - manager, sorrell uncharacteristically left his asia - pacific staff to their own devices. young, who is widely tipped to become sorrell' s eventual successor, lists the milestones for ogilvy in asia :
we introduced the account planning discipline back in 1995. we brought in professional direct marketing. and we entered the new generation of developing markets such as vietnam, bangladesh, pakistan, and indonesia. that was 10 to 15 years ago. if you ask why wpp is twice the size of omnicom, it is because of all of those things .
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founded in 2008 and based in jakarta, magnivate' s offering includes digital strategy, social media communications strategy, rich media, online advertising, search marketing and e - marketing. the agency employs 95 people and clients include danone, frisian flag, samsung and unilever .
magnivate’s unaudited revenues for the year ended 31 december 2011 were approximately idr 16 billion, with gross assets at the same date at approximately idr 7 billion .
this investment continues wpp’s strategy of developing its services in fast - growing and important markets and sectors. wpp' s businesses in the asia pacific region now generate revenues of over $ 4 billion (including associates) and employ approximately 42, 000 people, compared with analysts’ estimates of group revenues of over $ 19 billion (including associates) and total employees of over 150, 000 .
at 25, wpp is still characterised by the restlessness of its founder, sir martin sorrell - and nowhere is this more apparent than in asia - pacific. the company is today arguably the most' asian' of the holding companies, dwarfing its nearest rival, omnicom, thanks to sorrell' s relentless pursuit of growth in developing markets. although noted in the west for his pessimism, sorrell is eternally bullish on the network' s prospects in this region .
as the group was assembled, heavy investments were made in asia where markets were growing fastest ,
observes joseph l. bower, baker foundation professor of business administration at harvard business school .
but sorrell readily admits that luck has also played a major role in wpp' s asia success. it all began with the purchase of jwt back in 1987, two years after the former saatchi & saatchi cfo had acquired the shopping basket maker wire & plastic products, which would fittingly serve as a receptacle for his future acquisitions. the us $ 566 million purchase of the american giant (the first ever hostile takeover of an advertising agency) was not only a coup within the us; it also gave sorrell a significant head start in asia. founded in 1864, jwt was one of the few networks with offices in the region, largely due to its relationship with unilever: it had opened for business in china in 1986, and was already firmly established in india, japan and singapore .
gaining momentum, sorrell' s company then acquired ogilvy - in an equally hostile manner - for $ 864 million. again, the agency had a footing in the region, having been operational in china since 1979, and india since 1928. by the end of the 1980s, wpp was itself an established presence in the east. in 1989, the same year as the ogilvy takeover, wpp held its first board meeting, in china - an unusual move for a western firm at that time and indicative of what was to prove an enduring passion for the market from sorrell .
nonetheless, difficult times lay ahead. when the gulf war caused advertising to plummet globally, so did wpp' s stock price. in the early 1990s, the company was on the verge of bankruptcy. but it regained momentum, thanks in no small part to the relative buoyancy of its asian operations, which were beginning to pay off. in hong kong, two transplants from the west arrived: in 1994, tom doctoroff, now jwt' s regional area director and greater china ceo, came in from jwt chicago as regional business director; the following year, miles young arrived from ogilvy & mather direct in london to take on the role of asia - pacific chairman .
in parallel to the establishment of groupm, sorrell also resumed his acquisitive streak on the creative agency side. with a fortified stock price, wpp strengthened its position in japan with a 20 per cent stake in asatsu - dk (adk), the market' s third largest agency. sorrell describes the deal as one of his
most memorable
, representing a major step forward in a notoriously difficult market. the partnership later resulted in the opening of mindshare japan, among other joint ventures. wpp was also making inroads in korea, having taken majority stakes in lg ad (later renamed hs ad) and in diamond ad through ogilvy - although young admits that market has been particularly challenging given the influence of chaebol conglomerates .
regionally, few were surprised when wpp landed young and rubicam group for $ 4. 7 billion in 2000. two years later, in 2003, the company bought bates worldwide, absorbing the bulk of its offices and spinning off an independent asian network, bates 141. this was followed by the 2005 purchase of grey global group .
wpp' s stable of above - the - line agencies was beginning to resemble its media buying side. the first major pitch under the new structure was for hsbc in 2004, which saw wpp leverage its strong profile in asia to win against omnicom. the pitch was the first in which asia played a disproportionately larger role than the west, and alerted omnicom to the need for greater investment in the region .
it wasn' t until the hsbc pitch that i was struck by the power wpp offers ,
states doctoroff .
yet certain acquisitions have been more fruitful than others. the year 1997 also saw the purchase of batey, which, though a landmark at the time, sorrell admits was extremely difficult to bed down due to a clash of personality with founder ian batey, whom he describes as
one of the toughest characters i' ve met
. under wpp, the agency in 2007 lost its 35 - year hold on singapore airlines, for which it had created the iconic' singapore girl' decades before. in 2007 the carrier dropped all wpp agencies from its pitch roster in a public snub, later moving to omnicom .
a year earlier, omnicom also benefited from wpp' s high profile split from chinese agency citic guoan. citic switched allegiance after a 14 - year joint venture partnership with grey after a row between sorrell and vice - chairman yan gang, who publicly declared that the wpp boss had
no manners, upbringing or culture
.
but despite the inevitable conflicts, young says sorrell appears much more at ease in asia than his counterparts at rival holding companies, and that he has put in the
long hours
needed to build strong relationships. notably, he has served as something of an advisor to the chinese government, with wpp helping steer the state through the milk powder scandals and darfur controversy of 2008. the company' s localised approach in china gives it an edge over rivals, facilitating the long list of acquisitions made in recent years. these include marketing services company star echo, and digital firms hdt holdings technologies and evision to name a few. sorrell claims wpp is close to reaching its target of $ 1 billion in revenue across greater china .
unsurprisingly, india also remains a priority. the market contributed around 3. 5 per cent to wpp' s revenues last year, a figure sorrell expects to rise to 5 per cent in 2010. the company holds a strong position in india thanks to ogilvy and a recent joint venture deal between mediacom and local agency madison, which owns a 51 per cent stake in the groupm shop. sorrell states further india acquisitions are on the cards this year .
meanwhile, across the region, sorrell' s commitment to below - the - line shows no sign of abating. in addition to the purchase of taylor nelson sofres (tns), the past few years have seen wpp spend more than $ 1 billion bolstering its digital line - up, which now includes leading asian agency agenda. the company was courted by both publicis and omnicom but elected to sell to wpp through wunderman for a perceived higher level of independence. this enabled wunderman to expand its asian footprint by 40 per cent. the unbending pursuit of startups over the past decade has seen wpp' s list of asian companies develop into a marketer' s yellow pages .
looking back over a dramatic quarter of a century, sorrell has one characteristic regret .
did i think i would be sitting here with $ 14 billion in market cap ?
he asks rhetorically .
the answer is no. but from a corporate point of view you always feel you didn' t move quickly enough. if you have something good, you tend to think you should have got more of it .
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xm gravity indonesia is one of the subsidiary company of the wpp group , the world 's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries . this investment is a step closer to wpp group 's goal in reaching ' asian domination ' . 
xm gravity indonesia is one of the subsidiary company of the wpp group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. this investment is a step closer to wpp group's goal in reaching' asian domination'.
xm gravity indonesia is one of the subsidiary company of the wpp group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. this investment is a step closer to wpp group's goal in reaching' asian domination'.