second cup
tsampalieros bought second cup ltd. and second cup international in 2006 through his company, the second cup coffee co. inc .
second cup ltd. (the) [ scu ] | second cup ltd. (the) stock price history | tmxmoney
paquette said the language watchdog will examine whether second cup' s french commercial name, second cup cafe, is still valid .
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with 357 locations, second cup is canada' s second largest specialty coffee retailer. but with increased competition from
while second cup' s competitors have rolled out aggressive strategies to increase their market share, second cup has been occupied with finding more stable financial footing .
new name, logo, and identity for second cup coffee co. by jacknife
in november 2006, the second cup coffee company inc. , a privately owned canadian company, of mississauga, ontario, canada, purchased the second cup international trademarks and operates through its second cup international division. the second cup ltd. , a publicly listed (tsx) company, owns and operates the trademarks in canada .
at second cup our commitment is to grow and excel both personally and in our businesses .
to find a second cup location near you or for more information, please visit urltoken .
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brand new: new name, logo, and identity for second cup coffee co. by jacknife
still, mr. bregman thinks second cup could distinguish itself more from its competition. for instance, second cup introduced instant oatmeal about one year after starbucks rolled out the offering in 2008. second cup could learn from its archrival' s practice of constantly launching new products, he says .
love heading to second cup prospect street in the mornings. the lovely ladies are always smiling! !
at second cup, we’re proud that almost 100% of our coffees are rainforest alliance certified™ coffees .
, president & ceo at the second cup ltd .
second cup is proud to take a leadership role in achieving this milestone, defining the manner in which we conduct business with our esteemed farming partners. with each coffee enjoyed, second cup guests can take pride in the practice they support .
is there a second act in store for second cup? despite the company' s best efforts to convince us so, investors seem to think not .
that makes second cup shares a bargain by canadian restaurant standards. will that change? ms. box says the company is developing a
store of the future
with plans to unveil a
new and very different
second cup store in downtown toronto in the fourth quarter. new and very different performance is what second cup needs to emerge from being second - rate .
second cup has expanded tremendously since its inception. there are second cup franchises in the united states, saudi arabia, kuwait, oman, lebanon, jordan, egypt, the united arab emirates, turkey and syria .
he was also a board member and ceo of second cup gp inc. , a subsidiary of the fund .
don’t have a card? register without a card number and use our second cup coffee co. rewards app .
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the second cup coffee company inc. is an entrepreneurial, franchisee - focused organization with growth as its cornerstone .
in 2001, rhéal mathieu, a member of front de libération du québec (flq) who in 1967 was sentenced to nine years in prison for terrorist activities including murder, was convicted of firebombing three second cup locations in montreal. mathieu targeted them because of the company' s use of its incorporated english name
second cup .
after the media coverage of the firebombings, many second cup locations in quebec changed their signs to les cafés second cup .
she had been one of seven people nominated as directors, but second cup says she’s also leaving the board immediately .
as chairman and ceo, mr. bregman took second cup public in 1993 and in 2002, sold the company to
gabriel tsampalieros, chief executive of second cup royalty income fund, died yesterday at age 61 after battling a blood disorder .
second cup’s difficulties – since last year, the company has closed five stores – come amid increased competition from other chains .
in the fall of 2011, second cup introduced the line of rainforest alliance certified™ whole leaf tea blends and herbal tisanes .
o' dea eventually became a celebrated businessman, co - founding coffee retailer second cup coffee and establishing non - profit organizations .
11 / 01 / 2000: in 2001, rhéal mathieu, a member of front de libération du québec (flq) who in 1967 was sentenced to nine years in prison for terrorist activities including murder, was convicted of firebombing three second cup locations in montreal. mathieu targeted them because of the company' s use of its incorporated english name
second cup .
after the media coverage of the firebombings, many second cup locations in quebec changed their signs to les cafés second cup .
about second cup® founded in 1975, second cup ® is canada' s largest specialty coffee franchisor, operating more than 350 cafes across the country. as a proudly canadian company, second cup celebrates its franchisees' local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. committed to caring for every guest, all 4, 000 associates of second cup are trusted coffee experts ® who sell 1, 000, 000 coffee and tea beverages every week. for more information, please visit urltoken .
despite these challenges, mr. archer says that second cup retains some brand loyalty among consumers. investors, however, appear skeptical .
if you are interested in becoming a regional second cup franchise partner in your territory, please see the franchising section of our website .
rainforest alliance certification has extended its reach in recent years from companies including mcdonald’s, caribou coffee, keurig, second cup and nespresso .
second cup has reported that, in the final quarter of 2015, they were able to achieve their first profitable quarter since 2012 .
our vision is to be a leading global premium café brand. our mission is to continuously grow through innovation and dedication to excellence. second cup is committed to always deliver a premium café experience. second cup started in specialty coffee retailing in toronto, canada in 1975 and since then has grown our offerings to better serve our second cup café guests. over the past 42 years, second cup has expanded globally to over 44 regions in 33 countries. our first second cup international regional franchise was established in 2003 in dubai, and we continue to be a second home to tens of thousands of discerning guests every day all over the world. our franchise partners operators are committed to serving the best coffees in the world in an inviting atmosphere with uncompromising standards of customer service, product quality and freshness. as one of the longest and most established specialty coffee retailers, with an existing and fast growing international presence, we are well positioned to expand the second cup experience throughout the rest of the world and make second cup a respected global brand. we will continue to build upon our proven model of growth through local regional franchise partners. the second cup coffee company inc. , a privately owned canadian company, of mississauga, ontario, canada owns and operates the second cup international global trademarks. the second cup ltd. , a publicly listed (tsx) company, owns and operates the trademarks in canada .
quebec' s language watchdog, l' office quebecois de la langue francaise, said no formal complaints have been filed against second cup .
o & apos; dea eventually became a celebrated businessman, co - founding coffee retailer second cup coffee and establishing non - profit organizations .
in the 1990s, second cup broke into the quebec market with the opening of the first two cafés in montreal. as our presence expanded, so did our core product offering. second cup cafés began serving espresso - based beverages, iced beverages, blender drinks, and more .
first to know about second cup product launches, new café locations and promotions. dont forget to opt in to email notifications when you register .
at the end of 2014, box made the second cup’s future tangible with the ultimate prototype café at king and john streets in toronto. the contemporary, open - concept space features what box was seeking to highlight — “a premium coffee experience from the music to the cups to the food. ” other than the reminiscent scents of second cup’s famous paradiso blend, there is little resemblance between the old and new second cup aesthetic .
jean vashisht director, marketing the second cup ltd. t. 905 - 362 - 1818 (ext. 1557) e. jvashisht @ urltoken
founded in 1975, mr. bregman first bought second cup for $ 12 - million in 1988 and took it public to spearhead an expansion in 1993. he sold it to cara operations ltd. in 2002, which sold it to dinecorp hospitality in 2006; subsequently it was renamed second cup ltd .
about 50 people from a french language group demonstrated in front of a second cup coffee shop in montreal on thursday to protest its english - only sign .
second cup' s alix box had been one of seven people nominated as directors, but the company says she will also be leaving the board immediately .
among the recent changes at second cup is the appointment of former owner and ceo michael bregman as chairman of the board of directors, following a minority investment in the company in december, 2013. mr. bregman led the company through a growth period in the 1990s, taking second cup public in 1993 .
second cup started in specialty coffee retailing in toronto, canada in 1975 and since then has grown our offerings to better serve our second cup café guests. over the past 38 years, second cup has expanded globally to over over 22 regions. our first second cup international regional franchise was established in 2003 in dubai, and we continue to be a second home to tens of thousands of discerning guests every day in over 22 regions, including: abu dhabi, azerbaijan, cyprus, dubai, egypt, iraq, jordan, kuwait, kurdistan, lebanon, libya, morocco, oman, pakistan, qatar, romania, saudi arabia, sharjah, syria, taiwan and in two regions in the usa .
second cup (tsx: scu. un) president bruce elliot said the company acknowledges concerns raised by quebec consumers and is currently reviewing their outdoor cafe signs .
the sleepy pace at second cup can partly be explained by its conversion into an income fund in 2004. income funds focus on generating cash distribution for unitholders, rather than expanding their businesses. but on jan. 1, second cup is converting back to a corporation, underlining its renewed focus on perking up sales .
company profile for second cup royalty income fund (ca; scu. un) - quote search - fundamental data, company proflem, and more ...
whether customers are invested in second cup’s success because of their canadian roots, their ethical investments, or just the taste of their coffee, their performance in the last quarter of 2015 bodes well for the success of the company. after years of financial struggle, it seems as if things are looking up for second cup .
a former flq bomber who attacked three second cup outlets in quebec because the chain' s name is in english only was sentenced friday to six months in jail .
the second cup’s ceo is leaving the company abruptly, three years after the former holt renfrew executive was brought on to lead a rejuvenation of the canadian coffee chain .
as one of the longest and most established specialty coffee retailers, with an existing and fast growing international presence, we are well positioned to expand the second cup experience throughout the rest of the world and make second cup a respected global brand. we will continue to build upon our proven model of growth through local regional franchise partners .
second cup is committed to sourcing from rainforest alliance certified farms, and certification helps support sustainable environmental, social, and economic development on the farm and in farm communities .
second cup’s success is a good sign for people who are invested in the performance of canadian businesses, or anyone concerned about the increased americanization of canadian culture and business .
on november 16, 2006, cara sold it to dinecorp hospitality inc. dinecorp is controlled by former cara ceo gabe tsampalieros, who is now chairman of second cup .
within months of box’s arrival at second cup in february 2014, the company announced plans to reduce head office employees, reach new agreements with its franchisees and raise fresh capital .
i' m sipping on my absolute favourite flavour of tea - the holiday tea from second cup. i am so thankful that santa remembers to bring me lots every christmas !
at second cup, we care where our coffee comes from. that’s why all our beans are fairly traded, and 99% are rainforest alliance certified™. there’s a little love in every cup, and we go the extra mile to ensure you taste it .
at second cup, we’re committed to sourcing our tea from a member of the ethical tea partnership, an organization dedicated to improving the social and environmental conditions of tea supply chains .
for our guests, the utmost in comfort and service underscore the second cup experience. warm, comfortable yet modern and contemporary, rich and textured, familiar yet global create the relaxed atmosphere of our “premium global cafe”. second cup is anchored by the barista station where our experienced baristas create the premium coffee and specialty beverages which proudly define our reason for being .
but second cup is still well - positioned in the market because its store base remains intact and its brand remains fairly solid, if lacking somewhat in innovation, mr. fisher said .
the second cup café design could be more alluring, mr. bregman adds .
now when i walk into a brand new or renovated second cup store, i want to take a nap, i' m so bored .
in his day, he tried to make his shops look quirky by customizing neighbourhood locations, partly with an artist' s original creations .
it' s not just that second cup is lacking in locations; it' s that the ones that are open just aren' t doing very well. second cup' s most recent quarter of positive same - store sales – revenue at locations open at least one year – was the first quarter of 2012. and the numbers have been getting worse, not better .
her chain needs a jolt. after having virtually created the high - end coffee chain sector in canada in the 1990s, second cup, of mississauga, ont. , is rapidly losing ground to u. s. - based starbucks. now ms. mowbray, who took the reins at second cup in 2008, is racing to return the chain to its former glory .
the body of the coffee gets heavier, until the second crack, where the body again thins .
as a canadian specialty coffee retailer, second cup has become a second home to hundreds of thousands of guests every day. and because we know our guests appreciate a great cup of coffee, we’ve created an environment that highlights this careful coffee selection process, pays homage to the global coffee community, and shares with them our wealth of coffee knowledge. paired with baristas that celebrate craftsmanship and take pride in all that they do, there truly is a little love in every cup .
our vision is to be a leading global premium café brand. our mission is to continuously grow through innovation and dedication to excellence. second cup is committed to always deliver a premium café experience .
while mcdonald’s and tim hortons are duking it out on the lower end of the coffee market, mr. fisher said he sees room for second cup to better compete against starbucks and independent espresso bars .
alix box, who helped roll out starbucks across canada and bump up sales at holt renfrew, is the new chief executive of second cup ltd. after an ownership shakeup at the canadian coffee chain last month
second cup is a proud supporter of water. org! we would like to thank our guests for helping us raise funds and awareness to bring clean water to families who need it most all over the world .
at second cup, our decaf coffee is exceptional too. our coffee beans are hand - picked and screened to ensure they meet our rigorous standards. we have chosen the swiss water® process to decaffeinate our coffee .
her next step is getting additional rainforest alliance or fair trade certification for second cup' s coffees, which she has already obtained for 24 per cent of them and aims for 80 per cent by next spring .
explore the second cup coffee co. ™ opportunity... with over 300 cafés across the country, the second cup coffee co. ™ is canada' s largest specialty coffee franchisor, proudly serving premium coffee and great opportunities since 1975. our franchisees play a prominent role in the success of the second cup brand, and with our continued growth and expansion we are always actively seeking highly qualified business people to join our network. our vision is to be the coffee brand most passionately committed to quality and innovation. together with our franchisees we will ignite our customers' passion for the ultimate coffee experience. interested in becoming a franchisee ?
at second cup coffee co. ™, we are obsessed with superior coffee quality. we use nothing but the highest grade of specialty arabica coffees that come from some of the most socially and environmentally conscious farms around the globe. it’s this obsession that ensures we keep bringing you the very best coffee in every cup .
established in 1975, second cup is a specialty coffee retailer with 345 locations across canada. although it pales in comparison to the ubiquity of canada’s preferred coffee purveyors, tim hortons (and its 4, 000 + locations), and the ever - growing presence of starbucks (nearly 1, 000 locations), second cup is a very well loved and regarded coffee shop. in december of 2014, second cup opened a new store in toronto billed as the innovative café of the future that would serve as a testing ground for new ideas that would then spill into other locations. among the features of this store was a new identity — and name, second cup coffee co. — designed by toronto - based jacknife, that was recently implemented at the top level. (even a couple weeks ago you could see the old logo on their website) .
second cup shops began adding the words
les cafes
to the name after three firebombings in 2001. rheal mathieu, a former front de liberation du quebec (flq) member, was convicted of the crimes .
sophisticated premium café is how we define our ambiance. for our guests, the utmost in comfort and service underscore the second cup experience. warm, comfortable yet modern and contemporary, rich and textured, familiar yet global, create a relaxed atmosphere. however, this is not an ordinary café. second cup is anchored by the barista station where our experienced baristas create premium coffee and specialty beverages which proudly define our reason for being .
according to the second cup website, “fairly traded coffee beans are beans that are purchased at a premium… [ which ] ensures that the producers are able to reinvest in their land and people to ensure sustainable development. ”
established in 1975, second cup is a specialty coffee retailer with 345 locations across canada. although it pales in comparison to the ubiquity of canada' s preferred coffee purveyors, tim hortons (and its 4, 000 + locations), and the ever - growing presence of starbucks (nearly 1, 000 locations), second cup is a very well loved and regarded coffee shop. in december of 2014, second cup opened a new store in toronto billed as the innovative café of the future that would serve as a testing ground for new ideas that would then spill into other locations. among the features of this store was a new identity — and name, second cup coffee co. — designed by toronto - based jacknife, that was recently implemented at the top level. (even a couple weeks ago you could see the old logo on their website) .
if you know the enemy and know yourself, you need not fear the results of 100 battles. ” the classic line, written in sun tzu’s art of war in 6th century b. c. could just as easily have been spoken by second cup’s latest trailblazer and ceo, alix box. fearless, determined, and pointedly strategic, box is the entrepreneurial superhero who is reinventing the second cup brand — one franchise at a time .
the increased competition is putting the heat on second cup .
it' s tough for them to be the preferred destination ,
says linda strachan, restaurant industry analyst at market researcher npd group in toronto .
you can get a good cup of coffee in a lot of places - more so all the time .
the crown maintained that mathieu the leader and possibly the only member of the french - language self - defence brigade was solely responsible for the botched firebombings at the second cup cafes within a span of 15 minutes last october .
the days following ms. box' s appointment saw second cup shares hitting their 52 - week highs, in the $ 5 to $ 5. 50 range. the optimism, however, has given way to realism .
second cup’s coffees are also almost all rainforest alliance certified, meaning that they are produced in a way that is sustainable for both people and the environment. some of their teas are also involved with the ethical tea partnership .
by the end of her three - year plan (2018), nearly 30 to 40 per cent of second cups will be completely renovated in line with box’s vision for the “cafés of the future. ” not only is second cup’s redux bound to rock the coffee wars — it will make canadians proud to be part of the revolution .
how well the identity gets implemented beyond the test store remains to be seen, as clearly a lot of care and attention has gone into it. scaling might become an issue early on and some of these clean, suave applications might look out of place in older - looking locations but over time this is poised to be a rather nice identity that will very much distance second cup from tim hortons’ more populist vibe and closer to the higher - end aesthetic of the newer starbuckses. the only other problem i see is the name: no one is going to call it “second cup coffee co. ”. try saying it out loud; it’s two words short of a tongue twister. just because it looks good as a logo, doesn’t mean it should drive the naming. and now it’s time for my own second cup — lowercase, since it’s literally my second cup this morning from ucllc headquarters .
toronto • a transformation could be in the works for second cup ltd. with the hiring of new ceo alix box, who brings a marketing and retail pedigree to the coffee chain from executive roles at holt renfrew and starbucks .
john archer, a senior adviser for retail consultancy j. c. williams, says second cup' s effort is part of a broader push on the company' s part to innovate and remain relevant in a tough environment .
second cup’s chairman, michael bregman, was banking on it. when the brand’s founder tapped her for the position, box hadn’t yet sat in the ceo chair. since her assignment, box has undertaken a top - to - bottom restructuring of the company, revealing an unwavering dedication to her corporate vision. it’s all part of a larger plan to reposition second cup as one of the major powerhouse coffee competitors in canada. “the truth is, i have a passion for specialty retail and people, ” says box. “second cup always has been an iconic canadian brand and at the core of that brand was unrivaled coffee quality. that’s at the heart of the whole concept. ”
5. once you have all of your coffee samples brewed, start mixing and keep a running list of the ratios you use. for example, pour 3 ounces of one coffee into a cup and add 1 ounce of a second coffee into the same cup. taste. adjust the proportions to highlight the qualities you want to accent .
second cup coffee was founded in 1975 by frank o' dea and tom culligan. o' dea was eventually bought out by culligan, who went on to expand and sell the firm. (chris young / the canadian press )
the industry was anticipating a change at second cup after an ownership shakeup at the canadian coffee chain last month, when former owner and ceo michael bregman returned as chairman and his tailwind capital bought a 5% stake in the chain .
“second cup has an iconic canadian history and i believe together we can build an even brighter future, ” ms. box said in a statement announcing her upcoming role. she will begin work at the company in three weeks’ time .
montreal – two french words dropped from signs on some second cup coffee shops in quebec have upset a language protection group that' s demanding the popular coffee house chain keep the words
les cafes
before its english - only name .
recognized as bright with a clean cup and good acidity, costa rican coffees are lively and sweet with good body .
4. brew a cup of each coffee and transfer them to insulated, covered vessels to keep the coffee hot .
the numbers tell the tale of strikingly diverging trends at the two top premium chains. over the past decade, the number of second cup cafés has slipped to about 340 from 398 while the starbucks count swelled to 1, 070 from just 238 .
michael bregman, who put second cup on the café map in its heyday of the 1990s as its ceo, can barely believe the
time warp
at the company .
they just fell asleep … they' re waking up now .
the chief executive officer at second cup has a five - year blueprint for growth that pits her chain against industry leader starbucks in the $ 1 - billion - a - year premium café field. she' s set her sights on adding 130 coffee shops to the current 340, which is a departure for second cup whose store count has shrunk 13. 5 per cent from a peak in 2000 - even as starbucks overtook it and surged ahead 351 per cent in its shop numbers over that period .
now ms. mowbray is intent on taking second cup back to its coffee roots. her research found that customers still trust the coffee in her cafés, and find them unpretentious .
they don' t come to us for status or image .
a second teenage boy has died after a car being sought by police officers mounted a pavement and ploughed into a group of teenagers .
mr. tsampalieros, along with his board of directors and family trust, built a strong management team and strategic plan for the second cup ltd. the company will continue to grow along with its franchise partners under current management with plans solidly in place .
a continuing commitment to product development has kept second cup relevant and a great investment opportunity. in addition to our cafés, our product line has also grown from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, complementary foods and merchandise items .
each single - origin coffee we offer exemplifies the best flavour qualities of its region. we invite you to explore a cup .
interesting that light coffee is so popular in new england. the light roast k cup coffee is a big seller in mass .
go organic when buying green beans. it does make a difference in your cup a joe. i buy from deans beans .
among the most common names for a medium - dark roast are full - city roast (roasted to the beginning of the second crack), after dinner roast, and vienna roast (roasted to the middle of the second crack, sometimes characterized as a dark roast instead) .
the final straw, it seemed, was second cup' s eminently logical decision in early august to eliminate its dividend, which at that point was yielding well over 8 per cent. that sent the shares below $ 4, a mark they have not returned to .
the second cup coffee company inc. is an entrepreneurial, franchisee - focused organization with growth as its cornerstone. we are committed to growing both personally and in our businesses. our concept and focus allows us to be differentiated from others who may be more prominent and corporately driven. a passion for our business at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy. most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup. we are proud that all our coffees are rainforest alliance certified (c) we search the world looking for the best of the best…from the lush mountains of costa rica and colombia, to the distant lands of central africa, to the exotic and enchanting island of sumatra. our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these, the best coffee growing regions of the world. a continuing commitment to product development has kept second cup relevant and a great investment opportunity. in addition to our cafés, our product line has also grown from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, cold pressed fresh juices, complementary foods and merchandise items. here at royal priors we are delighted to welcome second cup into our centre .
he silver cup was duly awarded to the americans. back home, they contemplated melting it down and striking medals with its metal, but eventually decided to donate it to the nyyc, as' a challenge cup open to all foreign clubs’. the deed of gift they drew up governs america’s cup racing to this day. and it’s thanks to a clause stating the cup shall be' the property of the club, not the owner of the winning vessel’, that ellison ended up knocking on the door of the ggyc .
a june restructuring that cut one - third of its headquarter' s staff in mississauga should save $ 2. 3 - million annually, the company says. however, in a gutsy long - term move, second cup is taking the money and sending it not to shareholders, but to franchisees in the form of decreased royalties and fees, and procurement savings. second cup' s profitability will not improve, at least immediately; instead, it believes the typical store will add $ 14, 800 to its profits. (in the news release, second cup didn' t say what current per - store profit numbers are .) in announcing this move, ms. box referred to it as helping to
rebuild trust with our franchisees ,
which is an acknowledgment that trust needed to be rebuilt in the first place .
second cup announced in september 2013 that 95 percent of its coffees are sourced from rainforest alliance certified farms. of its 22 coffee varieties, sixteen are now made using 100 percent coffee from rainforest alliance certified farms, with four others containing at least 70 percent coffee from certified farms .
second cup coffee co. tm is the largest canadian specialty coffee retailer, proudly serving premium coffee and great opportunities since 1975. our expertly handcrafted beverages are made using the highest grade of specialty arabica coffees that come from some of the most socially and environmentally conscious farms around the globe .
in august, 1975, second cup was born as a kiosk shopping mall that sold six blends of specialty coffee beans. this was a small yet impressive start to what was to come next – an exciting future as a staple canadian brand, brewing fresh, delicious coffees every day .
throughout the late 1980s, the chain experienced rapid growth. by 1989, second cup had approximately 130 cafés, with shopping malls and office tower locations comprising over two thirds of its café network, and an ongoing focus on brewed coffee, whole bean coffee and coffee - related merchandise .
the coffee chain has made a number of strategic announcements in the past year aimed at boosting hope – and the share price. the second cup plan, however, included eliminating the company' s dividend this summer, a move that has sent the stock to all - time lows .
fifty years ago, few people gave a second thought to how growing consumerism affected the environment. today, sustainability is a business imperative for good reason .
this premium ensures that the producers are able to reinvest in their land and people to ensure sustained development of high - quality coffee. all second cup coffees are fairly traded and our cuzco® light roast has a fairtrade certification, a trademark that certifies coffees that meet specific social and economic sustainability standards .
at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy. most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup. we search the world looking for the best of the best…from the lush mountains of costa rica and colombia, to the distant lands of central africa, to the exotic and enchanting island of sumatra. our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these, the best coffee growing regions of the world .
residents of st catharines, who have just experienced the disappearance of the prominent pen centre location of second cup, may be surprised to hear about how well the larger chain is performing. the pen centre location had been a main feature in the centre of the mall, but closed down earlier this year .
it was all in vain… until australian tycoon alan bond turned up in 1983 with his' men from a land down under’ and a yacht with a revolutionary wing keel (concealed behind a' modesty skirt’ when out of the water). in the closest racing in the event’s history – climaxing in a 41 - second margin of victory for australia ii in the final race – the royal perth yacht club (rpyc) became only the second club to win the cup .
under gabe' s leadership, second cup remained canada' s largest franchised specialty coffee company in canada with 360 cafes and doubling its presence internationally with a further 52 cafes in the middle east and turkey as well as opening its first cafe in the united states ,
the fund stated in a release .
hii christene, if you want to take a cup of coffee with higher flavor let roast at medium level, am sure you will enjoy so much .
you didn' t need all the hoopla over the tim hortons - burger king merger to realize that second cup has become an afterthought in canada. the company started in 1975 and became a pioneer of higher - end coffee, with a chain of more than 350 stores today. the problem, of course, is that starbucks, which opened its first canadian location in 1987, now has more than 1, 400 locations (more per capita than even in the united states, according to an analysis by the news site quartz). tim hortons, which predated second cup by more than a decade, has 3, 600 restaurants .
though second cup’s coffee has always been rainforest alliance certified, box reviewed each step of the coffee production line. “from sourcing to roasting to marketing, i reviewed each and every step to ensure we were delivering the best we could. ” while box remains mum on what specifically she upgraded in the coffee timeline from bean to cup, she says: “we are focused on the entire process. we want to be the very best at everything we do. full stop. ”
second cup’s improving financial situation is also a good sign for anyone interested in the ethical initiatives that the company promotes. all of the brand’s coffees are fairly traded, which means that the products are acquired from ethical sources that have minimal negative impact on other people, and sometimes even a positive impact on those in need .
at the very core of second cup’s success lies the passion for all we do and all we offer to our customers…and starts with the highest quality coffee beans you can buy. most of the coffee beans we use for our coffees or sell to our customers are exclusive to second cup. we are proud that all our coffees are rainforest alliance certified (c) we search the world looking for the best of the best…from the lush mountains of costa rica and colombia, to the distant lands of central africa, to the exotic and enchanting island of sumatra. our exclusive coffee supply agreements link us to the ﬁnest estate coffee growers in these, the best coffee growing regions of the world. a continuing commitment to product development has kept second cup relevant and a great investment opportunity. in addition to our cafés, our product line has also grown from simple whole bean coffee to premium coffees, specialty beverages, frozen yogurt, cold pressed fresh juices, complementary foods and merchandise items .
ms. box, a former starbucks executive, was lured away from luxury retailer holt renfrew & co. ltd. in february in order to lead second cup' s transformation. the process is still in its early stages, as the company continues to restructure and lay out how it will renew itself in the months ahead .
overall sales at second cup last year stood at $ 190. 4 - million, a far cry from the estimated $ 594. 7 - million at starbucks in canada. meanwhile, total sales in the almost $ 1 - billion premium café segment have stayed relatively static over the past few years, ms. strachan says .
it turned out to be a one - sided contest. despite starting last of 15 boats, america overtook the whole fleet and, as other craft fell by the wayside, she finished several miles ahead of the few remaining contenders. when queen victoria asked who came second, an aide replied ,
ma’am, there is no second .
the rainforest alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well - being of workers, their families and communities. certification helps support sustainable environmental, social, and economic development on the farm and in farm communities visit our menu to discover which second cup coffees and teas are rainforest alliance certified™ .
medium roasts reach internal temperatures between 210°c (410°f) and 220°c (428°f) — between the end of the first crack and just before the beginning of the second crack .
i just started buying green coffee beans and roasting at home. i roasted some nicaraguan beans to just the beginning of the second crack, than waited till the next morning to grind and make a cup. i was not satisfied and ended making a cup of starbucks french roast. i live on the west coast and yes prefer a darker roast. i think i will blend some darker with the lighter and see what happens. i need the caffeine in the morning and the bold taste of the dark .
in the cut - throat retail market, box’s decision to reinvent second cup as upscale was especially astute. for one, it immediately withdrew the brand from directly competing with the tim hortons and mcdonald’s rivalry for the best value / low price point coffee. it also positioned itself to lure in more millennials through box’s commitment to local canadian communities .
2. think about what you would add to make it “better. ” more body? a hint of cocoa? more sweetness? choose a second coffee that has those qualities .
the new second cup coffee co. ™ café concept opened december 5th at 289 king street west in toronto and celebrates the re - birth of an iconic canadian brand. committed to our coffee passion and core values of superior quality, optimism, collaboration, creativity and community, this unique café marks a new beginning brand focus on the individual customer experience .
as the only canadian - owned coffee franchise, box wanted to highlight all things canadian in its stores. in may 2016, second cup launched “batch 49” coffee, which reflects canada’s position — literally and figuratively — in the world. as well, all renovated second cups will feature a mural by a local artist of its local monuments and neighbourhood landmarks. canadian music by emerging bands is also key. box also collaborated with local artists — matt andres of british columbia, adrian forrow of ontario, and zela lobb from quebec — to design specialty paper cups .
a cup of coffee is the end of a long journey – from the land, to the farmer, to the roaster, to your eagerly waiting hands. each step is important in defining what that coffee will taste like. walk back along the path with us to see how starbucks helps make sure a coffee becomes the best cup it can be .
this has made it the cheapest of canada' s restaurant stocks – a distinction that it, quite frankly, has earned. investors who believe second cup ltd.' s new leadership can brew up a comeback might be in line for a long - term profit. but given the company' s challenges, the shares represent the bitterest of brews for the short term .
in a statement, chief executive officer alix box wrote that the earnings are part of a larger process
to restore second cup to a leadership position with growth in sales and profitability .
the earnings report added that the board of directors saw the
emergence of attractive opportunities to invest capital
and
believed it is prudent to retain available cash resources
for that purpose .
her first foray into second cup’s corporate culture was meeting with franchisee owners across the country. box went into the conversation open - minded and ready to hear the worst. “i sat down with every franchisee to hear their thoughts and feelings about the brand, ” box explains. “we especially needed to build those relationships again. overall, they were just really dissatisfied and frustrated. ”
today, ms. mowbray, a veteran of food services giant cara operations, which once owned second cup, is determined to shake it up. she' s focusing more than ever on the quality of the coffee, getting third - party environmental and social certification of the beans and even appointing an in - house
coffee expert .
her research found that her customers covet the designations .
heat is the catalyst for several chemical reactions in the bean which affect flavour. the qualities of the final cup depend on the speed of the roast and the colour of the resulting bean .
second only to oil, coffee is the world' s second most traded commodity, with about half a trillion cups consumed per year. not only used for brewing a cup of joe, the coffee bean (through decaffeination) provides caffeine for beverages (cola), pharmaceuticals, and cosmetics. there are two main commercially grown types of coffee beans: arabica, which accounts for 70% of the world' s coffee, and the robusta bean which is far cheaper and easier to grow. below is a list of the world' s top 10 coffee producing countries, according to the international coffee organization .
the updated brand — second cup coffee co. ™ — reflects a new independent spirit, a commitment to the world’s finest coffee, and the company’s vision to be the coffee brand most passionately committed to quality and innovation. [ … ] the new logo is designed to convey the re - energized premium status of the brand, and all touch points both inside and outside of the café have been modernized .
businessman bill koch funded the first successful us defence under the international america’s cup class in 1992 – although his all - female team failed to even make the finals in the next challenge. instead, it was the kiwis, led by sailing legend sir peter blake, and with russell coutts at the helm, who in 1995 took the cup back south, to the royal new zealand yacht squadron .
it takes a well - run supply chain to ensure that a barista pours a good cup of starbucks coffee. that' s because the journey from bean to cup is a complicated one. coffee and other merchandise must be sourced from around the globe and then successfully delivered to the starbucks corporation' s 16, 700 retail stores, which serve some 50 million customers in 51 countries each week .
the ethical tea partnership supports a better work environment to improve the lives of tea workers by implementing health & safety programs, providing safety training, and improving water treatment and availability of clean drinking water. the ethical tea partnership also aims to continually support equal employment opportunities for men and women and introduces good practice farming to secure livelihoods from tea. visit our menu to discover which second cup teas feature ethical tea partnership certification .
“second, we restructured our office to specifically cater to the needs of franchisees. we also renamed it ‘coffee central’. ” this was a symbolic move on box’s part to decrease the hierarchal nature of the company. she also instituted a policy whereby second cup’s coffee central — or “main office”— was required to respond to franchisee inquiries within a 24 - hour time - frame. “part of the disconnect happened because franchisees would call head office and sometimes never hear back, ” she says. gemma and kartik alton, who own nine second cups between them, can testify to the huge changes box has implemented. “she’s not afraid of change, ” says kartik. “i really respect the fact she increased our gains by about 2. 5 per cent for every franchise. that’s quite dramatic. there has never been a give - back like that in our company’s history. ”
second cup coffee co. is a canadian specialty coffee retailer operating more than 300 cafes across the country . its headquarters are in mississauga , ontario . its stores sell hot and cold beverages , pastries , snacks , pre-packaged food items , hot and cold sandwiches , and drinkware including mugs and tumblers . second cup sales continue to compete with starbucks , tim hortons and mcdonald 's , which also feature espresso-based specialty drinks . since its inception , second cup has expanded its franchises to the united states , morocco , saudi arabia , bahrain , kuwait , oman , qatar , lebanon , jordan , egypt , the united arab emirates , iraq , syria , yemen , cyprus , azerbaijan , angola , lithuania , and romania . it also opened a store in pakistan in 2013 , in the united kingdom in 2014 , in the philippines in 2015 , in poland in 2016 and in bangladesh in 2015 . tassimo second cup beverages were launched on september 13 , 2012 . tassimo t65 are now sold at every second cup location . 
second cup coffee co. is a canadian specialty coffee retailer operating more than 300 cafes across the country. its headquarters are in mississauga, ontario. its stores sell hot and cold beverages, pastries, snacks, pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers. second cup sales continue to compete with starbucks, tim hortons and mcdonald's, which also feature espresso-based specialty drinks. since its inception, second cup has expanded its franchises to the united states, morocco, saudi arabia, bahrain, kuwait, oman, qatar, lebanon, jordan, egypt, the united arab emirates, iraq, syria, yemen, cyprus, azerbaijan, angola, lithuania, and romania. it also opened a store in pakistan in 2013, in the united kingdom in 2014, in the philippines in 2015, in poland in 2016 and in bangladesh in 2015. tassimo second cup beverages were launched on september 13, 2012. tassimo t65 are now sold at every second cup location.
second cup coffee co. is a canadian specialty coffee retailer operating more than 300 cafes across the country. its headquarters are in mississauga, ontario. its stores sell hot and cold beverages, pastries, snacks, pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers. second cup sales continue to compete with starbucks, tim hortons and mcdonald's, which also feature espresso-based specialty drinks. since its inception, second cup has expanded its franchises to the united states, morocco, saudi arabia, bahrain, kuwait, oman, qatar, lebanon, jordan, egypt, the united arab emirates, iraq, syria, yemen, cyprus, azerbaijan, angola, lithuania, and romania. it also opened a store in pakistan in 2013, in the united kingdom in 2014, in the philippines in 2015, in poland in 2016 and in bangladesh in 2015. tassimo second cup beverages were launched on september 13, 2012. tassimo t65 are now sold at every second cup location.