togglethis
where to find them: togglethis (www. togglethis. com); intel corp.' s mmx chip site (www. mmx. com) .
the show, a six - part series that will launch in march, will be available on the togglethis web site and on the togglethis channel on lycos .
the scoop: new york startup togglethis on april 29 introduces the world to bozlo beaver, star of an animated series that' s located on togglethis' site and sponsored by intel corp .
a new episode of bozlo' s adventures will be available once a week for six weeks on togglethis' site beginning in may; three different intel
clean suit
spots - using togglethis' technology - also will appear on the site .
togglethis, a new york - based interactive marketer, struck a deal on tuesday with 24 / 7 mail, the e - mail marketing division of new york - based 24 / 7 media, to permit 24 / 7 clients to place html or text advertisements on e - mail messages togglethis sends to its subscribers. togglethis provides rich media technology for marketing campaigns by clients such as intel, virgin, and at & t. ; togglethis said the deal is its first step toward creating it own ads and direct mail messages. 24 / 7 media partnered with toggle this because of its ability to deliver
toggled shows ,
which are interactive programs e - mailed directly to consumers that seek to publicize a brand or event, to a well - targeted audience, the togglethis said .
creating a toggled series for coca - cola shows that we are making great strides in establishing togglethis as the name in email marketing ,
said michael gale, ceo of togglethis .
coca - cola is one of the largest and mostly widely recognized trademarks in the world and we are thrilled to help bring the brand to the web .
software developer togglethis has animated the mushu character from disney' s popular movie mulan. it will be available for download on the company' s web site. once downloaded, mushu the cartoon dragon will appear on desktops where users can interact with it by dragging or clicking on it. togglethis also has developed programs for the cartoon to interact with user commands .
software developer togglethis has animated the mushu character from disney' s popular movie mulan. it will be available for download on the company' s web site. once downloaded, mushu the cartoon dragon will appear on desktops where users can interact with it by dragging or clicking on it. togglethis also has developed programs for the cartoon to interact with user commands .
“we wanted to build on the initial platform and offer more features to help marketers take their online programs to the next level, ” says michael gale, chief executive officer of togglethis .
the rich media email space received a big branding boost yesterday as togglethis announced the introduction of a new series for coca - cola, starring the brand' s tv - based polar bear characters .
intel has hired togglethis to develop animated advertisements for the web to extend its
clean suit
characters, who star in the company' s traditional advertising from euro rscg dahlin smith white, salt lake city .
coca - cola is the biggest packaged goods brand to be signed by togglethis, which has staked its claim to viral marketing and rich media email leadership largely through entertainment properties such as austin powers and freddy kreuger .
new york city - based togglethis is launching its latest toggled show ,
hurtherman: the freak who feels no pain ,
sponsored by new york - based bigfoot andflooz. com, and the sci fi channel .
new york city - based togglethis is launching its latest toggled show, “hurt herman: the freak who feels no pain, ” sponsored by new york - based bigfoot and flooz. com, and the sci fi channel .
“toggled shows help advertisers communicate their messages to a demographically targeted audience, ” said paul maya, ceo of togglethis. “also, toggled shows allow marketers to be more creative with their ads in terms of length and content. ”
togglethis, a company that allows for the email delivery of animated, interactive content and advertisements to users’ desktops, on monday released the newest version of its technology and said it planned to work more closely with direct email marketers .
unlike avatars, which are animated characters that site users can control, togglethis' character is controlled by a site producer. this means the character can serve as an online spokesperson, adopting the advertiser' s verbal and visual metaphors .
togglethis, a company that allowsfor the e - mail delivery of animated, interactive content and advertisementsto users' desktops, on monday released the newest version of its technologyand said it planned to work more closely with direct e - mail marketers .
togglethis designed these interactive desktops so they are compatible with windows 95, 98, 98se, me, and 2000. a patch is available to make them work on windows xp environments but installation on other operating systems is at your own risk .
defunct software company togglethis designed interactive “freddy” desktops in conjunction with new line home video’s nightmare on elm street dvd boxset release. each interactive desktop alters icons and other elements to reflect a nightmarish environment in which freddy krueger plays tricks on your computer’s processes .
the coca - cola show gives consumers a chance to experience the magic of the polar bears on their desktops ,
said scott brannan, manager of internet marketing, coca - cola .
togglethis has created a show that allows people to interact with the polar bears, something which could not be done through traditional tv campaigns .
new york - based togglethis has created an animated “toggled show” for lycos to launch in april. lycos becomes the first portal to use togglethis e - mail animation technology to drive traffic to its site. the weekly show, called “superheroes and sidekicks, ” will pair consumers, who give permission to receive it via e - mail, with canine superhero lycos the dog to test their knowledge of trivia. it will be promoted on the homepage of lycos and the togglethis channel on lycos, which launched two months ago and allows users to download its cartoon - like content. paul maya, ceo of togglethis, said the show is “consumer - oriented to maintain and attract higher traffic to its site. ” jan horsfall, vice president of marketing at waltham, mass. - based lycos, said this kind of media “becomes a pro - active marketing statement. ” (a lawsuit against the company filed by danvers, mass. - based labrador software alleging lycos the dog infringed on its labrador trademark was decided in lycos’ favor last month .) in addition to building the lycos name, he said, the show will introduce subscribers to uses of the portal other than navigation of the web that they may not be aware of. lycos plans to sell sponsorships for the shows. horsfall said it will be easy to entice advertisers to take advantage of permission - based marketing to more than 1. 5 million people in lycos’ database. “it’s not what we would consider to be a difficult sell, ” he said. “this is a no - brainer. ” lycos also expects to use “superheroes and sidekicks” to promote sweepstakes that run throughout the year. togglethis claims its shows’ click - through rates are 25 to 30 percent, compared to the internet’s average rate of less than 1 percent .
although togglethis has been around for several years and has created campaigns for new line cinema, virgin atlantic airways, and at & t, the company has never really broken through with its technology. but now, with the growth of email marketing, and the targeting, tracking, and personalization of its new software, the company hopes to grow its business .
the agreement also marks a surprisingly aggressive effort for internet - shy coke. the two - episode series, titled
the polar bear show
can be downloaded at coca - cola' s web site (www. cocacola. com) and at togglethis' web site .
the polar bear show
will allow consumers to interact with the famous
mom
polar bear and polar bear cub. the show also will highlight the
coca - cola enjoy
jingle that is featured in the new campaign .
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bozlo beaver encourages a visitor to click to move him into different locations on the screen. but frisky bozlo responds to the user' s behavior as if he has a mind of his own, temporarily disabling the cursor and laughing, for instance, or surprising the user with visual or audio responses .
networthy previews cutting - edge net marketing. if you spot cool ads or an innovative web site, contact kim cleland at kcleland @ urltoken or matt
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toggled shows, which are interactive email - based content, deliver advertising campaigns and new forms of entertainment directly to consumers’ desktops. they combine the visual experience of watching tv with the interactivity of the web, the company said .
“hurt herman, ” also called “the freaks” series, is a virtual sideshow that takes place on the viewer’s desktop. the main character of the show, herman, is a freak of nature who can withstand severe pain. barker bob, the ring leader, encourages the viewer to interact with herman, using various weapons to inflict pain on him, while herman demonstrates his tolerance by reciting mundane trivia .
directory site bigfoot offers consumers free lifetime e - mail addresses and markets a suite of server - based products for email users. urltoken, co - founded by robert levitan, a cofounder of ivillage. com, has developed an online gift giving application allowing customers to send digital gift certificates redeemable online at certain stores .
“also, with more than half of u. s. adults using the internet today, consumers are more technologically sophisticated. we looked to develop a platform that would really engage consumers on the desktop as well as offer advertisers and entertainment companies a more complete option and viable alternative to banner ads. ”
the company’s first demonstration of its new technology is in a campaign for bmw which introduces the car maker’s new sports utility vehicle, the bmw x5 .
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in the first episode of
the polar bear show ,
the bears disagree about what music they want to hear. viewers try to them help out by selecting a new coke jingle. designed for the toggle player 2. 0 platform ,
the polar bear show
offers the opportunity to visit the site to download coke
skins
for users' mp3 players as well as desktop pictures of the polar bears .
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1. download and save the 1st desktop file below. you will need winzip to “unzip” this program. 2. after the file is unzipped, select install. 3. the program will then install on your computer. after the install is complete, you should have an icon on your desktop. 4. double click on the icon and you’re ready for freddy .
“ [ name of file path (e. g, c: / my documents / setup. exe) ] could not be completed because of autoexec. nt. windows cannot read ms - dos or windows apps. ”
if you receive the above error, download the xp _ fix. exe file below. choose to install the program. after it has finished installing, run the program by clicking on run. the interactive freddy desktop should work like a charm now. see the install “read me” and user agreement files below for additional information .
please note these interactive desktops were designed for older windows operating systems. download and install at your own risk!
founded in 1996 by paul maya and marc singer , togglethis merged the concepts of moo/mud and choose your own adventure to create some of the earliest , consumer-facing graphic avatars on the internet . their interactive character technology laid the groundwork for later virtual reality companies like urltoken and second life . the company was part of the nyc silicon alley community , being named one of ' @ny 's 25 ' companies in 1997 and 1998 . the founders were named one of the silicon alley reporter 's 100 internet industry executives in 1997 – 1999 . togglethis was primarily known for its original animated character , bozlo beaver . bozlo was created to showcase togglethis ' interactive character technology ( ic technology ) . bozlo was sent via weekly emails to subscribers ' computers . in every episode bozlo came onto the desktop and insisted that the user was invading his desktop . bozlo devised ways to get you to leave your computer . in one episode bozlo brought with him angry document files that chased your cursor around the screen . in other episodes , bozlo brought you a gift that turned out to be a bomb ; you and bozlo played a game of hot potato until one of you exploded . in 1997 warner bros. licensed bozlo beaver and the ic technology . bozlo was distributed at warner bros . online . in addition to bozlo beaver , togglethis had promoted film , television and brand advertisers using its ic technology . clients included the walt disney company , abc , new line cinemas , nbc , bmw , and coca-cola . the campaign for austin powers , the spy who shagged me was seen by over 750,000 people and featured an interactive austin powers that trained the user on how to be a successful international man of mystery . many of the togglethis characters were animated by colorado based artist , gwenda kaczor . 
founded in 1996 by paul maya and marc singer, togglethis merged the concepts of moo/mud and choose your own adventure to create some of the earliest, consumer-facing graphic avatars on the internet. their interactive character technology laid the groundwork for later virtual reality companies like urltoken and second life. the company was part of the nyc silicon alley community, being named one of' @ny's 25' companies in 1997 and 1998. the founders were named one of the silicon alley reporter's 100 internet industry executives in 1997 – 1999. togglethis was primarily known for its original animated character, bozlo beaver. bozlo was created to showcase togglethis' interactive character technology (ic technology). bozlo was sent via weekly emails to subscribers' computers. in every episode bozlo came onto the desktop and insisted that the user was invading his desktop. bozlo devised ways to get you to leave your computer. in one episode bozlo brought with him angry document files that chased your cursor around the screen. in other episodes, bozlo brought you a gift that turned out to be a bomb; you and bozlo played a game of hot potato until one of you exploded. in 1997 warner bros. licensed bozlo beaver and the ic technology. bozlo was distributed at warner bros. online. in addition to bozlo beaver, togglethis had promoted film, television and brand advertisers using its ic technology. clients included the walt disney company, abc, new line cinemas, nbc, bmw, and coca-cola. the campaign for austin powers, the spy who shagged me was seen by over 750,000 people and featured an interactive austin powers that trained the user on how to be a successful international man of mystery. many of the togglethis characters were animated by colorado based artist, gwenda kaczor.
founded in 1996 by paul maya and marc singer, togglethis merged the concepts of moo/mud and choose your own adventure to create some of the earliest, consumer-facing graphic avatars on the internet. their interactive character technology laid the groundwork for later virtual reality companies like urltoken and second life. the company was part of the nyc silicon alley community, being named one of' @ny's 25' companies in 1997 and 1998. the founders were named one of the silicon alley reporter's 100 internet industry executives in 1997 – 1999. togglethis was primarily known for its original animated character, bozlo beaver. bozlo was created to showcase togglethis' interactive character technology (ic technology). bozlo was sent via weekly emails to subscribers' computers. in every episode bozlo came onto the desktop and insisted that the user was invading his desktop. bozlo devised ways to get you to leave your computer. in one episode bozlo brought with him angry document files that chased your cursor around the screen. in other episodes, bozlo brought you a gift that turned out to be a bomb; you and bozlo played a game of hot potato until one of you exploded. in 1997 warner bros. licensed bozlo beaver and the ic technology. bozlo was distributed at warner bros. online. in addition to bozlo beaver, togglethis had promoted film, television and brand advertisers using its ic technology. clients included the walt disney company, abc, new line cinemas, nbc, bmw, and coca-cola. the campaign for austin powers, the spy who shagged me was seen by over 750,000 people and featured an interactive austin powers that trained the user on how to be a successful international man of mystery. many of the togglethis characters were animated by colorado based artist, gwenda kaczor.