ad council japan
imagination, whale (with english sub) - japan ad council. mp4 - youtube
mix - imagination, whale (with english sub) - japan ad council. mp4
japan marrow donor program, scholarship foundation for traffic accident orphans, japan heart foundation, japan cancer society, national netowork victim support, japan organ transplant network, save the children japan, wateraid japan. the supported organizations will pay the costs of materials, document transmission and advertising production to the advertising agencies via ac japan .
building on the ad council’s successful creators for good program, which matches youtube influencers with ad council campaigns they care about, game for good will work with gaming influencers as well as publishers to reach fans of popular video game titles online and on social media. in addition, game for good collaborations will explore integrating campaigns into games and gaming ip into ad council campaigns .
the ad council the ad council is a private, non - profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the american public. having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the ad council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. to learn more about the ad council and its campaigns, visit urltoken, like us on facebook, follow us on twitter or view our psas on youtube .
copyright © embassy of the republic of kenya in in japan. all rights reserved .
a few weeks ago, the korea broadcast advertising corporation (kobaco) hosted an international public service advertising festival celebrating its 30 years of addressing social issues in south korea. the ad council, japan ac and taiwan ac were all invited to participate in the festival and to share best practices and learnings – particularly around this year’s [... ]
in addition to the above - mentioned activities, ac japan has developed collaborative campaigns with japan broadcasting corporation (nhk: nippon hoso kyokai) and also provides students with opportunities to create public advertisements through its student commercial award campaign .
ac japan conducts collaborative campaigns with organizations that are expanding public activities abroad. it has engaged in a japan - u. s. collaborative campaign for the conservation of water quality between 1993 and 1997 and japan - korea collaborative campaigns for the improvement of the communication between parents and children in 2005 and for the conservation of the global environment in 2008 .
as a result, viewers have ended up repeatedly watching commercials run by a private nonprofit organization called the advertising council japan—better known as “ac”—to fill in the blank slots. the ac commercials have run in every commercial slot since the quake, and they close with a chorus of people singing the logo: “a sheeeee! ” this repetitive jingle has permeated the consciousness of those watching tv in japan .
“we' re honored to help create a home for this vital message, ” said jerry holkins, co - founder of penny arcade. “the ad council has done tremendous work and we are thrilled to have a stellar cause like the game for good campaign kick - off at pax west. ”
beyond the pax west activation, a dedicated game for good advisory group will work on opportunities for collaboration across many different ad council campaigns over the course of the next 12 months, focusing on both the pc, online and console gaming audience as well as the casual gaming audience on social media and mobile platforms .
television viewers in japan are ready to tear out their hair if they have to hear the high - pitched “a sheeeeeeee” jingle one more time .
new york, new york, august 30, 2016: the ad council, the national non - profit organization behind public service communications programs including smokey bear, “friends don’t let friends drive drunk, ” and “love has no labels, ” announced today that it is collaborating with leading gaming companies and top gaming influencers to launch game for good. collaborators include penny arcade, twitch, polaris / maker studios, rooster teeth, youtube, 3blackdot, playq, zynga and games for change. the unprecedented effort aims to harness the power of games and the gaming community to drive awareness, engagement and impact on the critical social issues addressed by ad council campaigns .
the campaign year of ac japan starts on july 1st and ends on june 30th of the following year. its campaign activities are of several types .
ac japan (advertising council japan) was born as kansai advertising council (ac) in osaka back in 1971, the year following expo ‘70 in the same city, when japan was experiencing its economic boom. the exponent was keizo saji, the president of suntory at that time. mr. saji, the first chairman of the board of directors, studied the u. s. advertising council and thought of establishing the same system in japan. he was deeply concerned about the problems that started to arise in the wake of the unprecedented economic growth such as environmental pollution, the deterioration of public manners and the weakening of human relationships, and attempted to raise public awareness of such social distortion. the activities of the present day ac japan originated there. he approached business enterprises for their sponsorship of publicity messages designed to improve our future. he tried to utilize the medium of advertisements to make a social contribution. some companies, mass media and advertising agencies responded to his request and thus kansai ac was founded with 114 members. its first - year advertising budget was the relatively modest amount of 170 million yen. in 1974, it was approved as the corporate juridical person, japan advertising council, and started to expand its activities nationwide. the regional offices were set up and the present organization was thus established. since then, over the long period of forty years, it has conducted more than 700 public advertising campaigns. in july, 2009, it changed its name to ac japan. in the fy2018, the board has 68 directors at its highest policy - making level, and the present (fourth) chairman is sadayoshi fujishige .
around 2000 bc, cushitic - speaking people from northern africa settled in the part of east africa that is now kenya. by the 1st century ad, the kenyan coast was frequented by arab traders, who due to kenya' s proximity to the arabian peninsula, established arab and persian colonies there. the nilotic and bantu people also moved into the region during the first millennium ad. and settled inland .
the ad council has been a longstanding advocate for building awareness regarding important social issues with game for good representing another noteworthy campaign ,
said erin wayne, lead community manager, twitch .
since we believe in cultivating a diverse and inclusive environment, game for good is aligned with our values and we look forward to seeing it resonate with others around the world .
…the jerusalem church at the council of jerusalem regarding paul’s mission to the gentiles (acts 15: 13) and final visit to jerusalem (acts 21: 18). …
in addition, an impressive recommendation to the ad industry was issued by the advisory council of industrial structures, a government - commissioned panel made up by experts, which had prepared a series of advice addressed to the government and the various industries. their recommendation suggested that the industry should look into the codes of the better business bureau (bbb) or the chamber of commerce in the united states to enhance disciplinary business activities .
the japan advertising review organization (jaro) is a self - regulatory body of advertising. as its primary role, the organization handles complaints and inquiries from consumers, competitors and other sectors .
“to really have an impact on social issues, we need to meet people where they are spending their time and for millions across the country that’s playing games online, on mobile or on consoles, ” said lisa sherman, president and ceo of the ad council. “we’re thrilled to collaborate with the leaders in this space to co - create and integrate content that furthers our campaign messages in ways that are meaningful for the gaming community. ”
“we’re thrilled to partner with the ad council and lend our voice to the positive message of this campaign, ” said luis medina, senior vp of partnerships at rooster teeth. “as a woman of color in gaming, our host mica burton is a reflection of rooster teeth' s diverse community and represents the progress we want to see in our industry. we' re happy to work with this great group of partners to tell that story at pax. ”
ac japan supports non - profit organizations involved in public welfare activities so that they can utilize its advertising system. the number of supported organizations each year has been 8 or 9 for the last several years .
after the earthquake, regular tv and radio programming was replaced with news and information about the disaster. on march 14, the national association of commercial broadcasters in japan allowed ads to be broadcast again, but the vast majority of advertisers refrained from placing ads. as a result, the tv and radio airwaves were flooded with ac japan commercials which replaced the withdrawn ads. the advertising placement fees for fy2010 came to \ 282. 0 billion .
in recognition of the need to develop and maintain its self - regulatory system, the ad industry organized a fact - finding mission and dispatched it to the bbb. after duly considering the report compiled thereafter by members of the mission, the japan advertising federation (jaf) established an acting committee to discuss how to build and operate a voluntary regulatory system. the activities of the advertising standards authority (asa) in the united kingdom and the bureau de verification de la publicite (bvp) in france were also researched .
to kick off game for good, the ad council will be taking its iconic love has no labels campaign to penny arcade expo (pax) west in seattle from september 2 - 5, 2016. one of the largest gaming events in north america, pax west is a celebration of gamer culture and is attended by thousands of gamers from across the country. love has no labels will integrate its messages of diversity and inclusion throughout the event including: two pax panel discussions featuring sims studio senior producers lyndsay pearson and sarah fuchs and gamers etika (desmond amofah), annemunition, ms. vixen and jimmy wong, with the latter being streamed live on pax’s twitch channel; a love has no labels activation in the pax diversity lounge with a gif booth and giveaways sponsored by johnson & johnson, a campaign partner; and post - panel discussions with rooster teeth’s mica burton in a livestream from the expo floor. the activation will be promoted through social media using the hashtags # lovehasnolabels and # wearegamers and via the campaign and ad council channels .
the ad council produces more than 40 national fully integrated campaigns addressing issues including bullying prevention, shelter pet adoption, hunger prevention, recycling, autism awareness and underage drinking and driving. each public service campaign is developed by creative agencies in partnership with a leading non - profit organization or a federal government agency, such as autism speaks, feeding america or the u. s. department of health and human services. the psas are distributed to media outlets nationwide and are run in donated media, exceeding $ 1. 6 billion annually .
ac japan creates advertisements based on the social issues common to much of the public and uses mass media throughout japan to communicate the messages. the themes should be non - political, non - religious, non - sectoral and non - commercial as well as being top priority issues for the japanese people. for the last several years, it has developed two or three campaigns nationwide each year, and set annual subjects, communication problems, the improvement of public morale, and environmental issue, and so on .
…incident may have occasioned the jerusalem council (49 or 50 ce), in which it was settled that hereafter paul should be “entrusted with the gospel to the uncircumcised” (galatians 2: 7) and peter “for the mission to the circumcised” (galatians 2: 8). …
ac was founded in 1971 by keizo saji, former chairman of suntory ltd. —one of the world’s largest alcoholic beverage companies—using the u. s. advertising council as a business model. its commercials also ran when emperor hirohito passed away in 1989, and when the kobe earthquake hit in 1995 .
for those of you outside the country, let us explain: after the quake, japan’s major tv networks stopped running regular programming and instead focused on covering news of the disaster 24 / 7. advertisers, meanwhile, withdrew their commercials so as not to give the impression that they’re seeking to hawk their products and make money during the crisis .
the jaro was formed in 1974 when japan was in the midst of a dramatic hike in production and consumption, a wide proliferation of marketing / advertising techniques and a huge wave of consumerism. in the marketplace, there had been a series of scandals relating to the deceptive labeling of food contents and a recurring competition of offering premiums of allegedly excessive value targeted to consumers .
people in japan are complaining about the moralistic commercials, saying that they are too judgmental and the high - pitched harmonizing “ac” that ends every commercial is annoying. there have even been complaints from people in the earthquake - affected areas about one commercial that encourages women to have a checkup for uterine cancer, with some wondering, “how can people being evacuated go to the hospital for a checkup? ”
the council on foreign relations (cfr) has a longstanding commitment to making the foreign policy community in the united states more representative of american society as a whole. cfr advances this goal through building a diverse membership, staff, and board, as well as through outreach activities to academic and religious institutions, hosting events on relevant topics, and collaborating with other organizations working toward the same mission .
the most striking feature of ac japan’s system is the provision of complimentary advertising space by the mass media. in addition to 4 major mass media, namely, tv, radio, newspapers and magazines, it has member companies related to internet advertisements, traffic advertisements and digital signage. the number of tv, radio, newspaper and magazine member companies are respectively 183, 94, 107 and 33, and the total value of free advertising space provided by those companies was estimated to be worth 54. 4 billion yen (calculated on the basis of its standard fees) at the market rates for the fy 2017. another feature is the cooperation from the creative sector in its planning and production. at present, 48 advertising agencies nationwide get involved in the planning stages of its presentations, and the agencies selected to produce the advertisements will be paid the production costs by ac japan .
in 1957, the first direct elections for africans to the legislative council took place and those elected increased the people' s agitation for jomo kenyatta' s release from detention. in 1962 kenyatta was released to become kenya' s first prime minister, when kenya finally gained independence on december 12, 1963. the following year, kenya became a republic with kenyatta as its first president. in the same year kenya joined the british commonwealth .
1110 organizations (as of march, 2018) from three business categories, i. e. , general companies and bodies, mass media and advertising agencies, have joined ac japan. the annual membership fee is 120, 000 yen per lot, and this raises the operational fund for its activities. the membership fee income reached 162 million yen for the fy 2017. the member organizations have also dispatched more than 300 of their personnel in total to various committees operated by the ac japan offices. it has 8 regional offices in tokyo (the kanto and koshinetsu area), osaka (the kansai area), sapporo (the hokkaido area), sendai (the tohoku area), nagoya (the chubu area), hiroshima (the chugoku and shikoku area), fukuoka (the kyushu area), naha (the okinawa area), each of which has an operating committee consisting of staff from the member organizations. the regional operating committees have developed collaborative activities using the nationwide network .
the ensuing apostolic conference (noted in acts 15: 2–35), led by the apostle peter and james, “the lord’s brother, ” decided the issue in favour of paul and the gentile christians. from this time onward gentile christians were not bound by the levitical ceremonial regulations of the jews, except for the provisions of the so - called apostolic decree: abstention “from what has been sacrificed to idols and from blood and from what is strangled and from unchastity” (acts 15: 29). the council of jerusalem thus demonstrated the willingness of apostolic leaders to make compromises on certain secondary issues in order to maintain peace and unity in the church .
in june, ac japan organizes a web questionnaire survey of public citizens. the survey polls 3, 000 people to assess the previous year’s campaigns and gather their opinions to help select the themes for the coming year. in september, based on the results of the survey, it selects the themes of the campaigns for the next year and also the organizations that will be supported then. in october, it conducts orientations nationwide and announces the themes of the nationwide and regional campaigns. regarding the support campaigns, taking into consideration the requests from the supported organizations, it creates and announces the orientation briefs. from december to early february, plans are selected after undergoing several steps as stated below. first, in december, after receiving presentations by local advertising agencies, each regional operating committee makes its first selection. about 800 plans are submitted from all over japan for 20 or so campaigns. the examiners consist of the regional member organization staff and the plans for the regional campaigns are selected at this point of time. after undergoing another two selections in february and march in tokyo by the national committee consisting of the regional representatives, the plans for the nationwide campaigns, regional campaigns and support campaigns are selected. in the ordinary general meetings in june, the advertisements are introduced to be approved on the spot, and then the new campaigns are started in july .
rooster teeth is a pioneering studio responsible for some of the biggest online series in history, such as the award - winning and longest - running web series, red vs. blue. they also produce the globally acclaimed animated series rwby, the first western anime series to be distributed in japan; the award - winning rooster teeth podcast; and immersion, a reality format that brings video game theory to the real world. rooster teeth has a massive global footprint of more than 25 million subscribers to its youtube network, 3 million unique monthly visitors to its urltoken hub and 1. 8 million registered community members. the company was founded in 2003, and is now a subsidiary of fullscreen, inc. , a global youth media company that develops online creators and produces multi - platform entertainment experiences. discover more at urltoken .
in 1942, members of the kikuyu, embu, meru and kamba tribes took an oath of unity and secrecy to fight for freedom from british rule. the mau mau movement began with that oath and kenya embarked on its long hard road to national sovereignty. in 1953, jomo kenyatta was charged with directing the mau mau and sentenced to 7 years imprisonment. another freedom fighter dedan kimathi was arrested in 1956 for his role in the mau mau uprising as one of the leaders of the struggle for independence and was subsequently hanged by the colonialists. kenya was put under a state of emergency from october 1952 to december 1959, due to the mau mau rebellion against british colonial rule and thousands of kenyans were incarcerated in detention camps. during this period, african participation in the political process increased rapidly and in 1954 all three races (european, asian and african) were admitted into the kenya legislative council on a representative basis .
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ac commercials are aired on behalf of various sponsors, including nonprofit organizations and government agencies, and have several permutations, most of which promote traditional japanese virtues such as helping one another and the importance of communication .
in one commercial, a teenager sees a pregnant woman board a bus, and then sees another woman offer her seat to her. racked with guilt for not helping, he then sees an older woman outside walking up some stairs and goes to help her .
“the same ads—or pr, rather—asking people to be considerate keeps airing over and over again, ” writes eitaro sekimoto, a professor of media studies at tohoku university, on his blog. “if they’re going to keep airing the same ads, can’t they simply take out the ads and keep running earthquake - related information? ”
ac apologized on its website, saying that some of its commercials have made people uncomfortable. it said the high - toned melody played at the end of each commercial will be muted .
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each of the eight regional offices selects its own theme and produces advertisements based on it. they are presented to the public via mass media within the region .
we identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society .
we deliver comprehensive, integrated communications campaigns that can include: consumer research, production / distribution of psas, media outreach, public relations, social media, mobile programs, website development, in - school programs and strategic partnership opportunities .
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the mere fact that a child imagines the whale... how big is the whale... that' s how imagination works. awesome and absolutely great commercial! led here by tvtropes! ﻿
to be fair, the kid could have been a little more forthcoming as to what he was creating. ﻿
i' d like to be able to compose the muzic like this bgm in movie... it sounds very mysterious and i was moved. ﻿
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since no consumer complaint - handling mechanism had yet been established in the private sector, complaints flooded government agencies or consumer groups. the complaints brought to the former emerged later in the form of laws and regulations and those brought to the latter ended up as hostile actions and slogans against businesses and their advertising .
with the wind blowing wild against the advertising industry, a succession of consumer - oriented regulations became effective. among others, the following rules were vital to the industry :
the first general assembly of jaro was held on august 28 that year with more than 300 attendees representing the initial 110 member companies and 150 organizations which supported the formation of jaro directly or indirectly. through next year, the membership grew in number to 327 companies, during the first decade to 706, and as of the end of the fiscal year 2012 to 868 .
and his companion barnabas, was appointed to confer with the elders of the church in jerusalem .
…the issue, paul returned to jerusalem and struck a deal. it was agreed that peter would be the principal apostle to jews and paul the principal apostle to gentiles. paul would not have to change his message, but he would take up a collection for the jerusalem church, which was…
st. paul, the apostle, one of the leaders of the first generation of christians, often considered to be the most important person after jesus in the history of christianity. in his own day, although he was a major figure within the very small christian movement, he also had many enemies and…
st. peter the apostle, disciple of jesus christ, recognized in the early christian church as the leader of the 12 disciples and by the roman catholic church as the first of its unbroken succession of popes. peter, a jewish fisherman, was called to be a disciple of jesus at the beginning of jesus’…
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evolving from a mixture of bantu and arabic, the swahili language then developed as a lingua franca for trade between the different peoples. when the portuguese arrived in 1498, the arab dominance on the coast was clipped, as the port of mombasa became an important resupply stop for ships bound for the far east. the portuguese gave way in turn to islamic control under the imam of oman in the 1600s until another european influence came along, this time from the united kingdom during the 19th century .
the roots of the colonial history of kenya go back to the berlin conference in 1885, when east africa was first divided into territories of influence by the european powers. the british government founded the east african protectorate in 1895 and soon after, opened the fertile highlands to white settlers. even before it was officially declared a british colony in 1920, these settlers were allowed a voice in government, while the africans and the asians were banned from direct political participation until 1944. during this period thousands of indians were brought into kenya to work on building the kenya uganda railway line and subsequently settled there, whilst inviting many of their kith and kin who were mainly traders from india to join them .
in 1966, a small but significant leftist opposition party, the kenya people' s union (kpu), was formed by jaramogi oginga odinga, a former vice president and luo elder. kpu was banned shortly thereafter and its leader arrested in 1969 and kenya became a
de facto
single party state. following kenyatta' s death in august 1978, vice president daniel arap moi succeeded him as kenya' s second president .
in june 1982, kenya was officially declared a one party state by the national assembly and the constitution was amended accordingly. parliamentary elections were held in september 1983 under a single party for the first time and the 1988 elections reinforced the one party system. however, in december 1991, parliament annulled the one party section of the constitution. a diversity of new parties were formed in early 1992 and in december of that year, multiparty democracy was restored and elections were held with several parties participating. because of divisions in the opposition, moi was reelected for another 5 - year term, and his kanu party retained a majority in the legislature. due to parliamentary reforms in november 1997, political rights were expanded, which led to an explosion in the number of political parties. again, moi won re - election as president in the december 1997 elections, because of a divided opposition. kanu won 113 out of 222 parliamentary seats, but, because of defections, had to depend on the support of minor parties to forge a working majority .
in october 2002, the national rainbow coalition (narc) was formed, emerging from a unification of opposition parties together with a faction, which broke away from kanu. mwai kibaki, the narc candidate, was elected as the country' s third president in december 2002. president kibaki received 62 percent of the vote, and narc garnered 130 out of 222 parliamentary seats (59 percent of seats). during kibaki' s first time in office, democratic space was opened up even more and coalition politics took root .
kenya held its tenth general election on the 27th of december 2007. a dispute that followed the announcement of the result by the electoral commission of kenya (eck) unfortunately degenerated into an unprecedented seven - week long spate of violence in some parts of the country, leading to loss of lives, dislocation of some citizens, destruction of property and general disruption of social and economic life .
the former secretary general of the united nations his excellency mr. koffi annan with the assistance of eminent persons from across the african continent including h. e. president jakaya kikwete, chairman of the african union and president of tanzania, h. e. mrs. graca machel, his excellency mr. benjamin mkapa and his excellency mr. joachim chisano, helped broker a reconciliation between h. e. president mwai kibaki and his main contender hon. raila odinga leading to the signing of the national accord and reconciliation agreement, thus paving the way for the restoration of peace and security in the country and a return to normalcy in the affected regions .
the agreement, included a fundamental change in the government structure to introduce the post of prime minister, with two deputy premiers and the formation of a grand coalition between the president' s party of national unity and hon. odinga' s orange democratic movement party .
following the agreement, h. e. the president and the prime minister designate appointed a national accord implementation committee to prepare a program of action for the grand coalition government (gcg), synchronize the manifestos of the coalition parties and identify short, medium and long term policies for implementation by the gcg .
the committee established a reconciliation and building program covering the entire country with activities cascaded down to all districts and constituencies and involved the private sector, civil society, media, community based organizations, sports personalities and faith based organizations in the national emergency recovery strategy .
in parallel to this, three important bodies were established: the truth justice and reconciliation commission, the commission of enquiry on post election violence and independent review committee on the 2007 elections. through these bodies truth, reconciliation and healing will be brought to kenya and its people .
the parties also agreed on a process and roadmap for comprehensive constitutional reform, which will strengthen the institutions of governance and address the long term differences that contributed to the violence .
life in kenya has settled down quickly with the country coming out stronger and more united than before as president mwai kibaki begins his second and final term in office .
founded in 2004, games for change facilitates the creation and distribution of social impact games that serve as powerful tools in humanitarian and educational efforts. to further grow the field, games for change convenes multiple stakeholders, highlights best practices, incubates games, and helps create and direct investment into new projects. urltoken
twitch is the world’s leading social video platform and community for gamers. each month, more than 100 million community members gather to watch and talk about video games with more than 1. 7 million broadcasters. twitch’s video platform is the backbone of both live and on - demand distribution for the entire video game ecosystem. this includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. twitch also features twitch creative, a category devoted to artists and the creative process. for more information about twitch, visit the official website and blog .
playq is a leading mobile gaming company, building high quality titles played by millions around the world every day. playq creates original intellectual property distributed on ios, android, and desktop. its titles have ranked within the top 100 grossing in over 50 countries across all platforms. the company, recently named as one of the 2016 best places to work in los angeles by the los angeles business journal, was founded by joseph aigboboh and ryan komori with the mission to deliver the best original entertainment to the broadest global audience. to learn more about playq, please visit: urltoken and urltoken .
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3blackdot (3bd) is an influencer - driven digital studio that is focused on leading gaming culture. 3bd is comprised of some of the largest youtube influencers in the world that garner over 700 million monthly views on their content and have a global audience of 70 + million followers. 3bd works with strategic partners, top advertisers, brands, and individuals to leverage the massive audiences of leading influencers from around the world and to drive engaged audiences to games, content, platforms, products, and services .
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advertising council japan ( 公益社団法人acジャパン kōeki shadan hōjin ac japan , ad council japan , ac japan ) , formerly named japan advertising council ( 社団法人公共広告機構 shadan hōjin kōkyō kōkoku kikō , japan ad council ) until june 30 , 2009 , is a private non-profit organization that distributes japanese public service announcements on behalf of various sponsors , including both non-profit organizations and government agencies . 
advertising council japan (公益社団法人acジャパン kōeki shadan hōjin ac japan, ad council japan, ac japan), formerly named japan advertising council (社団法人公共広告機構 shadan hōjin kōkyō kōkoku kikō, japan ad council) until june 30, 2009, is a private non-profit organization that distributes japanese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies.
advertising council japan (公益社団法人acジャパン kōeki shadan hōjin ac japan, ad council japan, ac japan), formerly named japan advertising council (社団法人公共広告機構 shadan hōjin kōkyō kōkoku kikō, japan ad council) until june 30, 2009, is a private non-profit organization that distributes japanese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies.