electrodry
electrodry’s innovative cleaning system provides high quality, expert cleaning services to over 100, 000 satisfied clients every year .
the court also made other orders including injunctions, corrective advertising and that electrodry pay a contribution towards the accc’s costs .
whether you have large or small carpet cleaning needs at your home or business, electrodry can do th ...
as an industry leader servicing over 100, 000 customers every year, an exclusive electrodry franchise territory provides individuals and couples the opportunity for professional success with lifestyle flexibility. unique cleaning and business systems with high earnings potential and profit, guarantees to make electrodry the ideal vehicle for business success for the first time business owner. electrodry has become one of australia' s most successful franchise systems with 100 franchise members around australia delivering a unique, high quality service to over 100, 000 clients every year. the success of the electrodry franchise system is based on ;
electrodry is a franchised business that provides carpet, drapery, grout, upholstery, and mattress cleaning services with over 100 franchisees in australia excluding sydney .
here at electrodry, we have a special carpet drycleaning process that includes four distinctive steps to ensure a professional, high - quality service every time .
electrodry' s unique carpet dry cleaning system uses 90% less water than standard steam cleaning, leaving your carpet walk - on dry, straight away .
fi bendall, a digital management consultant who has worked with franchisees, was shocked by the methodical nature of electrodry' s attempt to lure more customers .
electrodry gives all our clients a 14 - day satisfaction guarantee. if you are not totally satisfied, we will re - clean your carpet free of charge .
the court declared that electrodry contravened the australian consumer law (acl) between february 2012 and june 2012 by posting a number of false reviews or testimonials on the internet and by inducing and attempting to induce its franchisees to post false testimonials or reviews about electrodry on popular product review websites including google, true local, and yelp .
electrodry, which provides carpet, drapery, grout, upholstery and mattress cleaning services, said those who did not take part in the “challenge” were “doing themselves a disservice” .
the australian competition and consumer commission launched legal action against a whistle and co, which trades as electrodry carpet cleaning, for misleading and deceiving customers with fake reviews and testimonials online .
electrodry' s timber refresh service brings back your floor' s original sheen without no sanding mess. quotes are based on a 13 square metre room size. request for a quote now .
the court found that electrodry posted, and requested that its franchisees post, customer testimonials about the quality of carpet cleaning services, when those customers were fabricated and the services had not been provided .
electrodry, with more than 100 franchises around the country, is accused of inducing, or attempting to induce, franchisees to post fake reviews in breach of australian consumer law, court documents show .
electrodry cooperated with the accc in resolving these proceedings, by agreeing on facts and joint submissions to be put to the court as well as consenting to orders relating to injunctions, corrective advertising and costs .
to maximise participation among its 64 franchisees, electrodry launched “operator of the month” and “operator of the year” competitions with prize money, some worth more than $ 1000, to reward those who posted the highest number, court documents show .
the court also noted that in deciding the amount of penalty to impose on electrodry, a substantial discount for co - operation was warranted. justice yates made it clear that, but for that cooperation, significantly greater penalties would have been imposed .
in early 2012, electrodry acquired the services of a hong kong contractor in the philippines to look after marketing and call centre duties. in march, it allegedly asked the contractor to post fake online reviews and distribute manuals to franchisees on how to take part .
electrodry provided sample reviews as templates to franchisees and specified they use google, yelp, word of mouth online (womo) and true local. the franchisor urged them to post glowing reviews using their mobile phones so that it would be linked to different ip addresses, the accc claims .
the federal court in sydney has ordered the franchisor of the electrodry carpet cleaning business, a whistle & co (1979) pty ltd, to pay total penalties of $ 215, 000 for its involvement in the publishing of fake testimonials on the internet, following action by the australian competition and consumer commission .
electrodry carpet cleaning offers professional and friendly service in the christchurch region. we are 100% new zealand owned and operated and come with years of experience in the business. we are your local carpet cleaners who will take care of all your carpet cleaning, deodorising, drying and stain removal requirements to exceptionally high standards. it gets even better - you don’t have to look at the time if you want to reach us because we are open
in his judgment, justice yates stated he considered inducing and attempting to induce franchisees to post fake testimonials was serious conduct. he said that all fabricated testimonials, once posted and searchable, were equally capable of misleading or deceiving consumers. along with other forms of false or misleading advertising, the fabricated testimonials had the potential to mislead a large number of consumers, divert customers from law - abiding competitors, and generate a positive perception of electrodry that was based on falsehoods .
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“consumer issues in the online arena remain an area of accc concern. while online testimonials can be a useful and genuine marketing tool, it is important that online businesses understand that making or inducing false or misleading representations about testimonials breaches the australian consumer law, ” accc deputy chair dr michael schaper said .
“by manipulating or producing false reviews or testimonials, businesses mislead consumers who rely upon them when making purchasing decisions. ”
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we start with a special industrial - strength vacuum to remove dry dirt and soil from the carpet and open up the fibres .
we pre - treat particular stains with our special drycleaning solutions and stain removal products. this attention to detail is a key part of our expert service .
our exclusive carpet dry cleaning technology lifts dirt and stains from the carpet. the carpet cleaning process also leaves your carpet with the correct chemical balance to help rejuvenate the original colour .
we groom your carpet after cleaning to reset the pile and ensure the best possible finish .
“amazing job”, “fantastic result”, “these guys are the best cleaners! ” these are snippets of the online reviews the consumer watchdog has used to sue a carpet cleaning company in the federal court .
accc deputy chair michael schaper said: “fake online reviews mislead consumers and hurt australian businesses. businesses that pay for or post fake reviews can gain an unfair advantage or damage their rivals .
it released online review guidelines in december, saying businesses should be transparent about commercial relationships, not post misleading reviews, and know omitting negative reviews was akin to posting fake ones .
fiona adler, the founder of word of mouth online (womo), said the website contained 400, 000 reviews for 160, 000 businesses in australia. more than 800 reviews had been investigated in the past six months, because there were indications they were fake .
“we allow users to flag reviews that look suspicious or dodgy, we also have automated systems to filter reviews and have an investigations team, ” she said .
the number of fake reviews are increasing as businesses realise how powerful they are .
“it’s shocking in this day and age, with all the warnings and education, to have that system set up. they’ve been very poorly advised, ” she said .
the practice was “unethical” because the writers were pretending to be customers, when they were not, she said. “it’s misleading, it’s deception. it’s definitely an attractive way to do things for some, because it’s link - building, it’s more influential than advertising .
more than 70 per cent of social media users read online reviews before making a purchase, according to a 2013 sensis social media report .
in december, yelp admitted a quarter of reviews submitted were deemed fake and not published .
quotes are subject to the condition of the carpets and a standard room size of 13 square metres per room. please message us for a more accurate quote .
inspection required for a more accurate quote and assessment. kindly send us a message for a free quote .
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electrodry is a carpet cleaning franchise organisation based in newcastle , new south wales . electrodry was founded in 1983 by paul burchell . in 1984 , electrodry started franchising its operations with the sale of the first franchise in gosford , new south wales . electrodry expanded operations to have 100 franchise members in 2009 . electrodry also has operations in new zealand and for the period from 1987 to 1989 had operations in the usa . electrodry uses a system of carpet cleaning called bonnet cleaning , generically referred to as carpet dry cleaning . electrodry manufactures the main chemicals used in the electrodry carpet cleaning system . electrodry services include upholstery cleaning , mattress cleaning and tile cleaning . electrodry is a certified firm of the clean trust which is the unofficial governing body of the carpet cleaning industry . from 2009 until 2015 electrodry was endorsed by the national asthma council ’s sensitive choice program for a range of services including carpet cleaning . in 2015 , the federal court fined electrodry for fake reviews following action from the australian competition and consumer commission . 
electrodry is a carpet cleaning franchise organisation based in newcastle, new south wales. electrodry was founded in 1983 by paul burchell. in 1984, electrodry started franchising its operations with the sale of the first franchise in gosford, new south wales. electrodry expanded operations to have 100 franchise members in 2009. electrodry also has operations in new zealand and for the period from 1987 to 1989 had operations in the usa. electrodry uses a system of carpet cleaning called bonnet cleaning, generically referred to as carpet dry cleaning. electrodry manufactures the main chemicals used in the electrodry carpet cleaning system. electrodry services include upholstery cleaning, mattress cleaning and tile cleaning. electrodry is a certified firm of the clean trust which is the unofficial governing body of the carpet cleaning industry. from 2009 until 2015 electrodry was endorsed by the national asthma council ’s sensitive choice program for a range of services including carpet cleaning. in 2015, the federal court fined electrodry for fake reviews following action from the australian competition and consumer commission.
electrodry is a carpet cleaning franchise organisation based in newcastle, new south wales. electrodry was founded in 1983 by paul burchell. in 1984, electrodry started franchising its operations with the sale of the first franchise in gosford, new south wales. electrodry expanded operations to have 100 franchise members in 2009. electrodry also has operations in new zealand and for the period from 1987 to 1989 had operations in the usa. electrodry uses a system of carpet cleaning called bonnet cleaning, generically referred to as carpet dry cleaning. electrodry manufactures the main chemicals used in the electrodry carpet cleaning system. electrodry services include upholstery cleaning, mattress cleaning and tile cleaning. electrodry is a certified firm of the clean trust which is the unofficial governing body of the carpet cleaning industry. from 2009 until 2015 electrodry was endorsed by the national asthma council ’s sensitive choice program for a range of services including carpet cleaning. in 2015, the federal court fined electrodry for fake reviews following action from the australian competition and consumer commission.