joulex
© 2012 joulex is a registered trademark of joulex, inc. joulex energy manager (jem) and load - adaptive computing are trademarks of joulex, inc. all other brands and product names may be trademarks or registered trademarks of their respective holder .
all four joulex products are eligible for integration including joulex energy manager for pcs, for distributed offices, for energywise and for data centers .
, national sales manager for fieldserver technologies .
achieving joulex - ready validation shows customers that our solution meets or exceeds joulex compatibility criteria and successfully integrates with one or more of the joulex energy manager products .
, president and ceo at joulex .
the joulex - ready technology partner program formalizes these activities to provide partners with the technical resources and professional guidance that our own customers have come to expect from the joulex brand .
joulex claims its customers are reducing energy costs
by up to 60 percent .
joulex unveiled the latest upgrade of its energy management software product last week, the first version of joulex energy manager (jem) to be driven largely by customer feedback .
key partners such as calxeda, fieldserver technologies, project performance corporation, and wesustain are already leveraging the joulex - ready program to validate their solution integrations with the joulex energy manager platform .
while joulex' s headquarters are in atlanta, its main development center is in kassel, germany, and most of its early customers are in europe. siemens has deployed joulex energy manager in two facilities .
joulex chemicals private limited - manufacturer of boiler water treatment chemicals & r. o water treatment chemicals from alwar
joulex software uses an agentless system to detect devices on ip networks and track their energy usage. in this video, mark davidson of joulex talks about the company and demonstrates the software and some of its capabilities .
a single, seamless interface for former joulex partners and customers to open and manage service renewals and product support requests .
joulex has made it easy to become part of the joulex - ready program. vendors simply complete an application and, once approved, they gain access to the joulex energy manager software development kit (sdk) and other technical resources to assist them. once the vendor' s solution is validated, they can display the joulex - ready logo on their packaging and marketing materials for qualified offerings. additionally, their companies are listed on the joulex - ready webpage, giving them global visibility to customers, service providers, system integrators and sales teams worldwide that may be looking for readily deployable enterprise energy management offerings .
. available globally, the joulex - ready program, which includes a comprehensive software development kit (sdk), will provide technical validation and assurance for software and hardware vendors to ensure compatibility and interoperability with the joulex energy manager (jem) platform .
but noonan argues that the market has no clear leader as of yet, and thinks joulex offers a unique value proposition. joulex' s software licensing costs will be about a third of the amount customers save by using the technology. hypothetically, if a 5, 000 - employee company saves $ 300, 000 a year using joulex they would pay $ 100, 000 .
joulex' s energy management solution provides businesses the ability to measure, monitor, and manage their network' s energy usage .
but noonan' s main focus is joulex, which has 12 employees. although noonan is president and ceo, he says the credit for building joulex' s technology goes to chief architect josef brunner and cto rene seeber, noonan' s fellow co - founders .
read the joulex integration q & as for commonly asked questions regarding cisco service offers, service agreements, renewals, support, and more .
joulex chemicals private limited - manufacturer of boiler water treatment chemicals, r. o water treatment chemicals & descalants chemicals in alwar, rajasthan .
for more information on the newly integrated services portfolio, and how to open a service support case, visit the services and support for joulex .
noonan jokingly suggests that eventually
somebody is going to ip - enable a toaster ,
adding it to the list of devices managed by joulex .
the open nature of network and systems management tools makes it relatively easy for joulex to gather the power information it needs, mccormick says. even with virtualization technology dividing physical servers into multiple logical entities, joulex can read the power usage of each individual virtual machine and make recommendations to lower energy costs. one customer that' s piloting joulex is using vmware' s live migration to move applications from one data center to another to take advantage of lower energy prices .
active joulex service agreements have been migrated to cisco software subscription support service agreements and integrated into our renewals management processes, as well as our support tools and processes .
cisco just announced its intention to spend $ 107 million on joulex, a vc - funded startup that makes software to monitor and manage power usage of networked devices .
one of joulex' s primary selling points is that, as a single piece of software, it doesn' t require any agents to be installed on network devices .
sec filings show joulex as having raised $ 17. 2 million back in 2011 from target partners, techoperators, sigma partners, flybridge capital partners and intel capital. the firm was founded in 2009 in munich, germany and will reside within cisco’s industry solutions group. the joulex software will integrate with cisco' s energywise energy - management system .
joulex and its main technology, the joulex energy manager, is based on a simple architecture. it' s a single piece of software that is installed on a pc or virtual machine, usually in about two hours, and provides remote monitoring, analysis and management of all devices connected to the ip network. while vendors like 1e and verdiem focus on pcs and servers, joulex looks at essentially any device controlled by a computer, whether they are lighting systems, hvac, voip phones, or wireless access points .
the joulex energy manager (version 4. 0) platform is an enterprise - class energy management solution that reduces the total cost of ownership of network and data center infrastructure .
the joulex software allows the customer to monitor, measure and manage energy consumption of networks and it systems across an enterprise without the need for hardware sensors or device - side agents .
pointclear ceo dan mcdade said: “we are pleased with the productive year - long relationship between pointclear and joulex, and we’re most gratified to be considered part of our client’s team. ”
tom noonan, joulex president and ceo said in a statement. “our customers around the world are taking the lead in the ‘sustainability’ revolution, similar to the prominent roles they played in both the quality revolution and the computer revolution previously. the unprecedented growth that joulex has experienced indicates the importance of enterprise energy management solutions as the lynchpins in this transformation. joulex will continue to innovate to help provide the visibility and analysis required to help them control energy across their web scale enterprises - - from buildings and industrial controls to data centers and their distributed it infrastructure. ”
joulex has $ 2 million in venture funding (largely from noonan' s tech operators firm) and only about $ 200, 000 in revenue so far. numerous energy management vendors are being formed to help businesses deal with the rising cost of energy and proliferation of power - hungry it equipment, meaning joulex will be just one of many options for a cost - conscious cio .
joulex is a company founded by four former executives of internet security systems, according to greenmonk’s tom raftery. but instead of hunting for security vulnerabilities, joulex hunts for energy inefficiencies. it can monitor anything with an ip address – pcs, servers, even ip - enabled hvac units, etc. – all without clients or hardware. it’s priced according to the number of devices managed .
joulex is a leading innovator in sustainable energy management for the enterprise. the joulex energy manager (jem) automatically monitors, analyzes and controls the energy consumed by all devices connected to the network—without agents, hardware meters or changes to your network or security. this provides enterprises unprecedented visibility and control over the consumption and utilization of energy throughout their distributed office environments, data centers and facilities management systems .
software to track and manage energy use is an active sector of the data center market. one new player in this market is joulex, which has developed an agentless system that detects devices on ip networks and their energy usage. at the recent data center world conference, mark davidson of joulex told us about the company and demonstrated the software and some of its capabilities. this video runs about 12 minutes .
cisco has completed the integration of joulex, a leading innovator in energy management solutions that provides organizations the ability to see, measure, and manage their it energy use for all network - connected devices and systems across the enterprise, including distributed offices and data centers. on november 20, 2013, the cisco energywise suite (formerly joulex energy manager solutions) became orderable on the cisco global price list (gpl) .
“we needed a partner who understood joulex’s value proposition, and would in turn help us achieve market coverage, gain market intelligence, and most importantly, generate highly qualified sales opportunities, ” said tim mccormick, vice president of sales and marketing for joulex. “as an early stage company, we needed a team of sales professionals who could quickly help us target the relatively new sustainability market and ramp up sales efforts. ”
faces competition from a variety of companies that want to cut energy cost and consumption in large data centers. some of these — from calxeda to vmware — could be competing in the sense that they want a piece of a data center’s budget. however, they could just as likely turn out to be collaborators whose technology works with joulex solutions. (calxeda, formerly smooth - stone, shares some investors with joulex. )
[ ed’s note: edited the passage above at 11: 55 et after initial publication to reflect joulex’s potential to collaborate with other players in this space, while competing for a piece of data center budgets. ]
the thing
right now
for noonan is a green it company called joulex, which is attempting to change the way businesses monitor and manage the power used by it equipment and other devices connected to computer networks .
seeber, previously the iss chief scientist for content security products, and brunner initially founded joulex in march 2008 to solve a security problem, but a sequence of events caused them to switch their focus to energy management .
as ceo, noonan is putting in nearly 90 hours a week, and brought his team to the interop conference in las vegas this week to launch joulex, which had been operating in stealth mode. (take our interop history quiz. )
, the prospect development firm, announced today it delivered $ 2 million in sales opportunities to atlanta - based software company joulex in 2012. pointclear was tapped in late 2011 to provide the lead generation, qualification and nurture services energy management solutions provider
joulex' s approximately 15 customers include swisscom (which is tracking 300, 000 devices with energy manager), bmw, daimler, and deutsche bank, and noonan has had discussions with officials at google about potentially installing the energy manager in google' s facilities .
our proposed smart energy solutions integrate and build on current technology, including cisco energywise management (formerly joulex). energywise management monitors, measures, and manages the energy of many ip connected systems. we develop policies and embed them in energywise to drive energy consumption savings on those systems .
the cisco acquisition of joulex helps cisco partners resell cisco energywise services to help your energy - conscious customers control consumption, save money, and boost performance. customers will see how their energy is used, wasted, and saved. they can then turn savings into network and data center business solutions .
joulex – an atlanta tech startup promising a way to cut energy consumption and reduce costs at large data centers by about half– closed a $ 17 million round of financing, the company announced today. investors included: sigma partners, flybridge capital partners and intel capital, along with earlier investors target partners and techoperators .
reaction from customers testing jem drove the development of several new features, according to marc davidson, sustainability officer for the atlanta - based company. for example, a large silicon valley firm that was developing its own energy management system before discovering joulex, deployed jem but ran into some stumbling blocks when trying to get buy - in from its engineers .
in year one, leads representing more than $ 2 million in revenue, generated by pointclear, were in the joulex forecast. “pointclear has delivered the opportunities we need to meet our sales goals. we’re projected to achieve 80% to 90% growth next year over this year, thanks in part to the leads generated the first year of our partnership with pointclear, ” mccormick said .
there' s not a business we' re familiar with that is asking' can we have another agent to install on our pcs and servers,'
says tim mccormick, vice president of sales and marketing for joulex .
it just doesn' t scale, it' s too costly, you can break things on production equipment. it' s just fraught full of problems .
following various stages of pilot testing, the jem version 2. 5 includes features such as opt - in capability, a smart mobile application called joulex mobile that allows workers to turn their electronic devices on or off, and the ability to save energy in the data center with load - adaptive computing, a phrase the company coined to describe the rerouting of resources to specific functions or processes as needed .
pointclear’s efforts yielded a 9% lead rate on behalf of joulex—significantly higher than the industry benchmark of 4% to 5% . the pointclear prospect development associates, who use the phone, email and voicemail to identify leads and nurture prospects, achieved this success because of their experience and sales training, and the fact that all have four - year degrees, levels of qualification not typical at competitive firms .
this week the company released a new version of the application and added a new mobile one that can adjust power consumption – dim lights, turn off devices etc. – based on a users location. joulex also expanded its out - of - the - box it infrastructure support, added support for linux and macintosh operating systems and added new reporting capabilities, such as the ability to automatically identify the biggest power hogs in an enterprise .
joulex is not an early - stage firm. it has had 11 consecutive quarters of revenue growth and a long list of customers including cisco itself as well as bmw, sony, coca cola, equifax, nestle water, schneider electric, danske bank, and deutsche telekom. in 2012 it claimed to have won ,
10 customer orders over six figures, and one over a million [ dollars ] .
the firm added 100 new customers in 2012 .
a standard power management policy that would phase down office devices during regular business hours wouldn' t work for engineers who might arrive in the afternoon and leave after midnight. so joulex mobile was configured to turn devices on and off based on the engineers' location. users could also access a portal where they could choose to participate, or opt in, their company' s program, learn more about energy management and see for themselves how their contributions are boosting the company' s energy savings .
a german company also turned to jem to reduce energy spending in its data center, which annually cost roughly 600 million euro. like many data centers, the facility constantly burned energy and rarely used all available bandwidth or computing resources, except at certain predictable peak times. working with intel and cisco allowed joulex to dynamically turn off switchers and routers to redirect resources as needed. this resulted in what the company calls increased energy intelligence and visibility that supports a range of it infrastructure devices, including cisco energywise and intel data center manager .
players in the data center efficiency space range include the usual it giants, as well as power equipment giants such as siemens, schneider electric and abb, trane, emerson. on the smaller - company and startup front, we’ve got a long list of contenders such as rf code, powerassure, synapsense, joulex, sentilla and vigilent (formerly federspiel controls) that have technology to help sensor, monitor and manage both building equipment assets and it assets, as well as marrying those two sides of the data center into a useful single platform .
key findings of the 2009 pc energy report, commissioned by 1e and the alliance to save energy, reveal that nearly half of u. s. employees who use a pc at work don’t shut down their computers at the end of the day, wasting $ 2. 8 billion every year powering 108 million unused pcs .
by shutting down computers each night, for example, a company with 10, 000 pcs can save more than $ 165, 000 a year in energy costs, according to the study. in the u. s. this translates into more than $ 1. 72 billion and nearly 15 million tons of co2 emissions .
kateri callahan, president of the alliance to save energy, says powering down idle pcs can provide a way for businesses to reduce overhead costs and their environmental impact .
1e and the alliance to save energy commissioned harris interactive to conduct two surveys in the u. s. , u. k. and germany to show how organizations can cut energy costs and reduce their carbon footprint by better understanding user behavior in the workplace .
data collected between september and october 2008 reveals that more than one - third of employees in the u. k. (38 percent), 32 percent of u. s. employees and 17 percent of german employees who use a pc at work said they either have no idea what power scheme settings are, or how to change the power settings on their pcs .
the survey also reveals that u. s. employees power down to make sure their pcs work properly and to comply with company policy, not because they are interested in saving money. in addition, findings show that only 10 percent of u. s. respondents power down their computers at the end of the day because of the environment, compared to 27 percent of u. k. respondents .
of these, more than nine in 10 power down their home pc at least sometimes when they have finished using it — 93 percent in the u. s. , 96 percent in the u. k. , and 96 percent in germany, according to the report. a greater number of respondents in the u. k. (78 percent) and germany (78 percent) are more likely than those in the u. s. (63 percent) to always power down their home pcs .
the survey also indicates that 63 percent of u. s. employees feel their companies should be doing more to reduce power consumption. in comparison, 67 percent of respondents in the u. k. and 58 percent in germany believe their companies should be doing more. click here to download the u. s. and u. k. reports .
desktop workstations can be a serious power drain for big companies, too. converting to laptops can help ease the energy usage .
most employees are instructed to not turn off their computers so that automatic updates (e. g. antivirus, software and operating system patches) can run at night so as to not affect their work during business hours. since most new (er) computers have energy - saving modes, the actual energy “waste” is not as much as estimated .
the 2009 pc energy report has one major flaw. turning the pc off each night requires booting the software each day – not a trivial amount of time. allowing only 2 minutes of time to start the pc 4 days a week will incur a labor cost of $ 20 billion for the 108 million pc’s that were mentioned in the report. therefore businesses can save $ 2. 8 billion in electricity if they are willing to lose an additional $ 18 billion in wages. that is calculated at an annual salary of $ 50, 000 per year fully burdened with fringe benefits. if it takes 10 minutes to start the pc and software the labor cost soars to over $ 100 billion! ! !
sleep and hibernate are very effective solutions in office environments for users with a persistent relationship with the pc. it can, however, be very difficult for administrators to centrally configure power management. this makes it hard to enforce enterprise wide power and can lead to a high level of energy waste. companies like 1e, data synergy and verdiem provide software solutions that solve this problem. for instance data synergy’s (www. datasynergy. co. uk) powerman product allows an administrator to remotely configure multiple power policies on a per - user, per - machine and even per - time basis. if necessary the policies can be enforced and, uniquely, the product includes a historical reporting feature that can measure success and highlight problems. the tool is proving very popular in larger organisations and in particular the public sector
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this is a good sign - - a healthy venture capital multiple in a green it and energy management acquisition by cisco .
ibm bought noonan' s previous firm, isis, for $ 1. 5 billion .
less software is our biggest differentiator ,
ceo tom noonan told us in an earlier interview, adding that the system is partly based around concepts from the way security software is deployed .
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“a few projects of note are carving out a path for the future of the internet of everything in power consumption savings through the use of sensors, ” explains clif deanhardt, cisco architect, global infrastructure services. while some initiatives are already in flight, the smart energy deployment, in pilot phase, tracks energy use and savings in areas where our policies have been introduced. currently, 1977 devices are being tracked for energy consumption in our tokyo campus, including :
cisco replaced approximately 295 lcd monitors in its tokyo site with lcds using poe technology. passing electrical power along with data over ethernet cabling allows us to monitor power consumption and control systems through policy. in the late evening, for example, ports can be set to automatically shut off rather than going into standby mode, which saves approximately us $ 1800 annually in energy costs. the realized annual energy savings from using these policies are approximately 64, 000kwh or us $ 24, 000 .
“our story is about interconnectivity, ” says deanhardt. “it’s about the network. being a network - driven company, more devices are going to be connected to the network and powered by the network. part of our advantage is that we’re unifying the management of all connected devices into one interface. ”
at a high level, smart energy horizontally integrates into all our architectures, from data centers to unified communications, all of which are powered by electricity (see figure 1). by examining the hardware involved in switching the routers, access points to telephone and telepresence systems, we can track how much energy these systems are consuming. changing the way those systems are powered through power schedules helps to reduce overhead costs .
energy is one of the largest unmanaged expenses in any organization (see figure 2). organizations worldwide are quickly discovering the power of enterprise energy management systems for gaining detailed visibility and control, the vast majority of which is composed of it equipment. the implementation of smart energy management enables better business decisions and lower operational expenses .
from a cost perspective, our data center operation teams have installed intelligent power strips to monitor all power consumption, and enable better management and logistics .
“we use these power strips for reporting and governance. they offer us increased efficiency and data center resiliency. the monitors allow us to manage the data center’s electrical load more effectively, ” says deanhardt .
“smart energy is one of the first uses that comes to people’s mind when they think about the internet of everything, which has led to a lot of innovation in that space, ” says deanhardt. “we will continue to build on our smart energy initiatives to both reduce our carbon footprint and reallocate savings to other areas of the company. ”
to read additional cisco it case studies about a variety of business solutions, visit cisco on cisco: inside cisco it .
to view cisco it webinars and events about related topics, visit cisco on cisco webinars & events .
this publication describes how cisco has benefited from the deployment of its own products. many factors may have contributed to the results and benefits described. cisco does not guarantee comparable results elsewhere .
cisco provides this publication as is without warranty of any kind, either express or implied, including the implied warranties of merchantability or fitness for a particular purpose .
some jurisdictions do not allow disclaimer of express or implied warranties; therefore, this disclaimer may not apply to you .
the u. s. epa has not updated national statistics about how much power data centers are using in the country, in years. however, in 2007 the agency estimated that in a year, the nation’s servers and data centers consumed about 61 billion kilowatt - hours (kwh) or 1. 5 percent of total u. s. electricity, costing around $ 4. 5 billion for electricity alone. the epa at that time, predicted national energy consumption by servers and data centers would double by 2011 to more than 100 billion kwh, representing a $ 7. 4 billion annual electricity cost .
a recent survey by the uptime institute found 36 percent of data center operators and owners believe they’ll run out of space to add the power and cooling systems they need in their facilities by the end of 2012 .
it’s not really a surprise that it infrastructure is pushed to the limit, and energy consumption by data centers is on the rise, now. in general, businesses are relying more heavily on it for operations, telecommuting and the like, and consumers’ appetite for features that require greater bandwidth and storage capacity — like mobile video, real - time data access and personal data storage in the cloud— is on the rise .
“…measur [ es ] dynamic energy consumption and utilization of any device attached to the network, and supports devices such as physical and virtual servers, core routers and switches, storage, power distribution units (pdus) and others. ”
it was 2006, and tom noonan had it all. internet security systems (iss), the company he co - founded and led as ceo, was pulling in $ 400 million in annual revenue and on the verge of being acquired by ibm for a whopping $ 1. 3 billion .
but instead of reveling in it vendor glory, if there is such a thing, noonan was reminiscing about the early 1990s when fellow iss co - founder christopher klaus lived above noonan' s garage in atlanta, and the two started building what would become one of the biggest organizations in tech security .
all the damn sarbanes - oxley meetings and discussions with lawyers and cfos ,
noonan says now, when looking back at iss' s final days .
it wasn' t nearly as fun. it was much bigger. we were much more famous. we were much richer. but it wasn' t as much fun. i mean right now, this is where the fun is .
prepare to become a certified information security systems professional with this comprehensive online course from pluralsight. now offering a 10 - day free trial !
until about 20 months ago, noonan was a senior executive at big blue, helping integrate iss into the mammoth, 350, 000 employee - strong ibm. it wasn' t for him .
we sold iss to ibm. i had integrated the company and [ completed ] my commitment to ibm ,
noonan says .
it' s a different experience. it' s not stifling for them because all that protocol is the way they operate a company of 350, 000 people and i completely understand it, but it' s not a game i wanted to play. at 45 years old i did not want to start a career at ibm .
since leaving ibm, noonan has started a venture firm called tech operators that is investing in 27 companies, and helped start endgame systems, which makes software vulnerability analysis tools and other security technology .
they were working on a security problem for a large smart meter company in europe ,
noonan explains .
the more they looked at data, the more they realized that the power consumption of an unoccupied, unproductive building is about exactly the same as a productive, occupied building. the thought changed from security to power management. clearly, something inside these buildings was consuming huge amounts of power and it didn' t take a rocket scientists to figure out it was the it infrastructure .
at siemens ,
when the employee badges in in the morning, everything associated with that employee is turned on, their lights, their pc, their monitor, their printer, their wireless access points in their area ,
noonan says .
when they badge out it' s all turned off. and if they don' t come back for a month it won' t turn on for a month .
they' re very interested in it because not only do they have data centers but they' ve got literally hundreds of thousands of ip - connected devices operating across their office networks ,
noonan says .
we' re trying to structure the pricing model so that it' s almost a no - brainer, meaning every day you don' t use this you' re spending more money than you need to ,
noonan says .
although noonan' s focus today is green it, he' s keeping close tabs on the tech industry as a whole. he says healthcare technology is another market primed for growth. and security, where noonan had his biggest success, still has room for new innovation, particularly when it comes to improving the safety of cloud computing and virtualization, he says .
noonan seemed excited to be back at interop, the network technology conference where he delivered keynote addresses in 2005, 2006, and 2007. now he' s hawking his product on the show floor in what interop calls
startup city .
noonan talked of
staying up all night, talking and drinking ,
but he says he won' t actually place any bets .
i' m not much of a gambler. i do all of my gambling in technology ,
noonan says .
as many times as i' ve been to vegas i' ve never gambled once. i am the classic reason why vegas hates to host technology people .
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in addition to the ability to identify an organization' s most energy - intensive devices, jem 2. 5 includes a new dashboard with real - time and baseline charts that allows users to look at carbon and monetary savings by location or region. jem 2. 5 also supports a range of it infrastructure devices, including cisco energywise api, intel data center manager and node manager, vmware vcenter, mac power management and winrm .
other success stories include an atlanta - based financial services firm that used jem to make the business case for upgrading its pc fleet. the company had wanted to upgrade pcs for three years but the effort stalled during the economic recession. jem, however, allowed the company to use its energy simulation tool to forecast the amount of energy and money it would save by replacing some 10, 000 pcs, which each consumed 250 watts of power, with new machines that pulled in 45 watts. the information was used to calculate the project' s roi for the capital request .
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one particularly cool feature: you can calculate roi of replacing old equipment equipment with newer, more efficient equipment .
“good ideas don’t come from restless minds. instead, it’s essential to have a relaxed and peaceful mind, so that you have room for ideation. when i have an idea, i write it down then i envision ‘how it works. ’ from there, i run it by a few people i trust and see if they can grasp it. and i always run my ideas by a young person – they have valuable insight! ” – star cuningham
cunningham is the founder of 4d healthware. 4d healthware, located in the chicago - based startup accelerator 1871, is patient engagement software that makes personalized medicine possible through connected data. prior to 4d healthware, cunningham was an ibm tiger team leader, leading massively complex multi - million dollar projects around the world. star received her mba from northwestern university’s kellogg school of management in 2001, and an undergraduate degree in computer science, business administration and economics from heidelberg college .
“i have long suffered from chronic conditions that require close monitoring of medications, lifestyle factors and exercise habits. so, dealing with this first - hand, i realized the immense challenges that healthcare faced. following my last position with ibm, i wanted to transition from technology into the healthcare sector. i interviewed for numerous positions, but wasn’t hired because i didn’t have the typical healthcare background. i don’t see healthcare as a healthcare problem, i see it as a data problem. ”
mark cooper is co - founder of offerpop, the most widely used social marketing platform .
mark has helped launch an array of online, mobile and media businesses, including the first tv product placement ratings service (nielsen iag) and the wireless industry’s first mobile virtual network operator (espn mobile). he began his career building brand campaigns for leading consumer marketers in the us and asia / pacific, including nike, general mills and apple. he holds a bachelors of arts from brown university. mark is a regular contributor to american express open forum, wired, & social media today .
“my co - founders and i have been forming tech businesses since the late 1990s, so we’ve seen a lot of trends come and go. when social media started exploding, we saw that it was more than a trend; it was a disruption. so we launched offerpop in mid 2010 to help brands keep pace with these shifts. we introduced super easy - to - use apps for facebook and twitter that helped brands build an active social audience .
in january 2011, audi used us to launch the first twitter campaign ever promoted during the super bowl. since then, we’ve evolved our platform to include 20 campaign apps, full mobile support, and powerful features that leverage social data. these days, our customers run around 4, 000 to 5, 000 campaigns on our platform every week. ”
david c. drummond is google' s senior vice president of corporate development and chief legal officer since january 2006. in this role, drummond works with the management team to evaluate and drive new strategic business opportunities, including strategic alliances and mergers and acquisitions. he also serves as google' s general counsel .
previously, he had served as vice president of corporate development and general counsel since february 2002. drummond owns just over one million shares and options of google stock with a value in the area of $ 500 .
mr. drummond was first introduced to google in 1998 as a partner in the corporate transactions group at wilson, sonsini, goodrich and rosati, one of the nation' s leading law firms representing technology businesses. mr. drummond served as google' s first outside counsel, and worked with larry page and sergey brin to incorporate the company and secure its initial rounds of financing .
during his tenure at wilson sonsini, he worked with a wide variety of technology companies, advising them on all aspects of their business and financial activities and helping them manage complex transactions such as mergers, acquisitions and initial public offerings .
immediately prior to joining google, mr. drummond served as executive vice president finance and chief financial officer for smartforce, where he helped transform the publicly traded company into the world' s largest e - learning company .
growing up, mr. drummond would spend his afternoons helping his mom shelve and organize the books at their independent bookstore .
mr. drummond earned his bachelor of arts degree in history from santa clara university and his j. d. from stanford law school .
“i was a partner in a big law firm in palo alto, sort of the heart of silicon valley, and i got a call one day in the summer of 1998 from an old client of the firm, and it said there are a couple of computer science students at stanford, graduate students who have built some search engine, and they' re looking for a lawyer. you should meet with them. and that turned out to be larry page and sergey brin, and so i met with them, and we sort of hit it off. ”
“and so i set up the company for them back in september of 1998. so the document that creates google actually has my signature on it, which has caused our chairman of our board, when he introduces me places, he often calls me the real founder of google. ”
pharrell williams has become a leading force in popular music as a performer, songwriter and producer. he first got into music at a young age .
as a kid, my aunt and i used to sit in front of the stereo and just play records ,
williams explained to cosmogirl magazine. one of the first albums he bought was by hip - hop group a tribe called quest .
the eldest of three sons, williams started out by tapping rhythms on school desks. he attended princess anne high school where he felt somewhat out of place. as he told the london evening standard ,
i lived in normalville usa and i didn' t look like the average kid .
williams eventually teamed up with friend chad hugo. the pair started performing together and later became the acclaimed producing duo the neptunes. another one of williams' early breaks came thanks to producer teddy riley, who asked him to contribute to
rump shaker
by wreckx - n - effect in the early 1990s .
as the neptunes, williams and hugo first broke through as a producing duo for such rap artists as ol' dirty bastard and jay - z. they then branched out into pop music, working with the likes of britney spears and usher. williams also started performing, making guest vocal appearances on such songs as
excuse me miss
by jay - z. in 2003, williams made his first solo effort with the song
frontin' .
williams and hugo also picked up their first grammy awards—for their work on justin timberlake' s 2002 justified album and for producer of the year, non - classical .
with hugo and shae haley, williams found success with the rap - rock act n. e. r. d. (which stands for nothing ever really dies). the group put out several well - received albums, including seeing sounds (2008). williams also released his first solo album, 2006' s in my mind, and branched out into film in 2010 by creating the score for the animated hit despicable me .
in 2013, williams was instrumental in making two mega - hits: robin thicke' s
blurred lines
and daft punk' s
get lucky .
( he co - wrote and sang on both of those tracks .) the following year, he earned individual grammys for record of the year with
get lucky
and album of the year for contributing to daft punk' s random access memories. williams also won for best pop duo / group performance and again for producer of the year, non - classical .
also in 2013, williams reached the top of the charts with a solo effort—
happy
from the despicable me 2 soundtrack, with the track staying at no. 1 for weeks and setting a billboard record as a crossover chart phenomenon .
happy
also earned williams his first academy award nomination, with the singer / producer performing the song live on the oscar telecast and serenading actress nominees amy adams, lupita n' yongo and meryl streep in the audience. that same year, he released his second solo album, g i r l. and early 2015 saw more accolades for
happy ,
with a visibly surprised williams earning a grammy for best pop solo performance for a live version of the song, along with best music video. g i r l also won for best urban contemporary album .
besides music, williams is also passionate about design. he co - founded two fashion labels—billionaire boys club and ice cream—with tomoaki
nigo
nagao. working with marc jacobs, williams has also designed a line of sunglasses. and he joined forces with the adidas brand in 2014. the clothing made with adidas will feature fabrics from bionic yarn, a textile company owned by williams .
in addition to fashion, williams has sought out different types of media projects. he signed on to act as creative director for karmaloop tv in 2011, also investing in this effort to produce programming for young fashion - forward and tech - oriented viewers across different platforms, including the web .
in september 2014, williams joined adam levine, blake shelton and fellow rookie coach gwen stefani (whom he worked with on no. 1 hit
hollaback girl
) on the singing competition tv series the voice. he continued as a coach on the show during winter and spring the following year. then in early october 2015, williams released a children' s picture book, happy, inspired by his award - winning song. the title hit the new york times best sellers list .
natalie maria cole was born on february 6, 1950, to vocal legend nat king cole and jazz singer maria cole in los angeles, california. growing up with talented and renowned parents, cole was raised in an environment that nurtured her natural musical ability. at the age of 6, she recorded
i' m good will, your christmas spirit
with her father, and by age 11, the young songstress had begun performing in the community .
natalie cole' s world suddenly changed when she was 15 years old: in february 1965, her father died of cancer. the tragedy put a strain on cole' s relationship with her mother. later that same year, her mother moved the family to massachusetts, where natalie attended northfield mount hermon high school .
although a career in music would be an obvious choice for cole, she set her sights on something different: following high school, she enrolled at the university of massachusetts amherst, where she majored in child psychology. she briefly transferred to the university of southern california, where she pledged the upsilon chapter of the delta sigma theta sorority. her time at usc was short - lived, however, as she soon transferred back to the university of massachusetts amherst, where she earned a bachelor' s degree in 1972.
joulex was a software company that specializes in monitoring and control of the power consumption of computers and associated devices attached to networks . founded in 2009 , with headquarters in atlanta , usa , it was acquired by cisco in 2013 . 
joulex was a software company that specializes in monitoring and control of the power consumption of computers and associated devices attached to networks. founded in 2009, with headquarters in atlanta, usa, it was acquired by cisco in 2013.
joulex was a software company that specializes in monitoring and control of the power consumption of computers and associated devices attached to networks. founded in 2009, with headquarters in atlanta, usa, it was acquired by cisco in 2013.