sweaty betty
sweaty betty. uk: sweaty betty. 2012. retrieved 28 june 2013 .
i left with another bag of goodies including my brand new sweaty betty outfit .
sign up for sweaty betty emails and receive 15% off your first online order .
case study: sweaty betty locates success archived 27 august 2012 at the wayback machine .
ms huegill has since removed sweaty betty pr from her list of employers on linkedin .
glassdoor gives you an inside look at what it' s like to work at sweaty betty, including salaries, reviews, office photos, and more. this is the sweaty betty company profile. all content is posted anonymously by employees working at sweaty betty .
therefore it’s the perfect platform for sweaty betty to engage with its fans and reach new customers .
in 2007, sweaty betty was awarded the customer service initiative at the drapers awards. [ 11 ]
in 2011, sweaty betty was awarded the drapers best single - brand etailer award. [ 11 ]
sweaty betty’s facebook page is big on eyecatching imagery, much of which is also used on twitter .
sweaty betty has over 20, 000 instagram followers which is impressive for a national women’s sportswear brand .
mission: sweaty betty' s mission is to inspire women to find empowerment through fitness and beyond .
sweaty betty does a good job of responding to other users, including general conversations and customer service queries .
created with the industries top trainers, get fit 4 free with sweaty betty' s exclusive online workout videos .
in 2013, sweaty betty collaborated with the english national ballet to create its ss13 dance range. [ 8 ]
sweaty betty’s instagram page is full of glossy well taken photos of landscapes, fitness techniques and diet tips; the idea behind this is that by promoting the benefits of a healthy lifestyle people will buy fitness products from sweaty betty .
sweaty betty set various challenges during the 30 days, gave out diet advice, awarded prizes and hosted special fitness classes .
sweaty betty also has a renewed collaboration with neom organics, a british retailer of natural and organic beauty products. [ 9 ]
sweaty betty were wilderness & apos; exclusive leisurewear partner for 2015, hosting a variety of free activities at the zen den .
the idea is that by promoting the benefits of a healthy lifestyle people will eventually end up buying fitness products from sweaty betty .
i applied online. the process took a week. i interviewed at sweaty betty (london, england) in october 2016 .
in 2009, a sweaty betty boutique was awarded the best store interior of the year at the retail interiors awards. [ 12 ]
the new site is expected to enhance sweaty betty’s online presence by increasing traffic to the site, improving conversion rates and average spend .
london - sports clothing retailer sweaty betty has appointed linkshare to promote web offers and drive online traffic with a new affiliate marketing programme .
i applied online. the process took 3 weeks. i interviewed at sweaty betty (new york, ny) in july 2017 .
sweaty betty is a great example of a business built around a fitness community and brand reaping huge rewards from the rise of social media. active on a range of social media platforms including twitter, instagram, pinterest, facebook, youtube and its own lifestyle blog, sweaty betty has gained a strong following. let’s have a deeper look at what sweaty betty are doing so well on twitter and instagram .
sweaty betty posts several videos per month on youtube, with the content varying from product demos to fitness advice to interviews with its models .
these videos are another example of sweaty betty' s dedication to providing useful content as a means of building a community around its products .
during the 30 days sweaty betty set various challenges, gave out diet advice, hosted fitness classes and awarded prizes to those taking part .
one thing that sets sweaty betty apart from other brands on instagram is that they repost images from other users and brand ambassadors. this is a great way of rewarding the brands followers and highlights the fact that sweaty betty is fitness / healthy lifestyle community not just a retailer .
the collection is now sold out in stores and online. keep an eye out for news of sweaty betty' s next designer collaboration .
overall the excellent range of content on offer makes sweaty betty stand out in a competitive market and helps to build long - term customer loyalty .
a hub for holistic wellbeing, sweaty betty & apos; s zen den was the go - to chill out space of choice at wilderness 2015 .
another business built around a fitness community is sweaty betty. it sells sports gear for women online and in more than 30 stores across the uk .
with so much emphasis on building a community, i thought it would be useful to take a closer look at some of sweaty betty’s social activity .
the lovely fran yoga was hosting the yoga / meditation portion of the event. she was amazing sporting a stunning sweaty betty two - piece. it was lovely to do yoga with a different instructor. fran works over at the stables yoga centre in york and is a yoga ambassador at sweaty betty york .
in 2015, sweaty betty collaborated with top british designer richard nicoll for an exclusive limited edition collection, which featured on the runway at london fashion week .
there are around four posts each day and engagement isn’t huge, but sweaty betty does a good job of responding to the few comments that do appear .
some of sweaty betty’s boards are quite overt about this, such as the ones labelled ‘inspiration for ss14’, ‘inspiration for aw13’, and ‘inspiration for aw12’ .
this is a good way of rewarding the brand’s followers and again underlines the sense that sweaty betty is a fitness community rather than just a sportswear retailer .
by building their brand around their social community sweaty betty are able to offer a new shopping experience for consumers which have resulted in high levels of engagement .
tamara hill - norton, sweaty betty' s founder and creative director, was named the harpers and queen entrepreneur of the year in 2003. [ 11 ]
in 2015, sweaty betty won the award for' healthiest employees' as part of vitality health insurances' britain' s healthiest workplace awards. [ 13 ]
our team loves it that we offer free workouts on site and other opportunities to be active ,
says jessica howden, people coordinator at sweaty betty .
sweaty betty maintains an active twitter feed that largely focuses on product promotion, however it generally links to its blog or youtube content rather than directly to product pages .
by building a relationship with its customers through social media platforms sweaty betty has been able to gain a deeper understanding of their target audience and create a loyal community .
however, the good news didn’t stop there as sweaty betty was also crowned winner in the sports category which celebrates great online sports retailers including those selling sporting goods, sports clothing, sporting events and services, gyms and gym equipment. the partnership with threepipe over the last year saw the judges name sweaty betty as the clear winner .
farhad koodoruth, co - founder of threepipe, commented: “these successes are down to our consistent testing of sweaty betty’s excellent content combined with using the best platforms in the market to seed it out. this strategy ensures we consistently get significant engagement and are able to drive a high volume of new visitors to sweaty betty’s website. ”
fusing fashion and fitness, this exclusive 8 - piece collection stands out for its japanese - inspired prints, signature sweaty betty technical fabrics and iconic richard nicoll colour palette .
as sweaty betty has evolved into a global multi - channel fitness fashion brand, one thing remains at the heart of the business. sweaty betty & apos; s unwavering mission to inspire women to find empowerment through fitness. we lead by example, and look to our growing community for more inspiring stories of happiness and transformation through active living .
‘in the end, the basis of my termination from sweaty betty pr, was that i had not sought express authorisation from ms jacenko to distribute samples of client product to a third - party despite the distribution of client product to potential third - party endorsers being something the industry survives on and something sweaty betty pr did every single day. ’
sweaty betty was founded in 1998 by tamara and simon hill - norton with one boutique in london' s notting hill. by 2003 the company had expanded to five boutiques .
in 2006 sweaty betty opened their first concession in selfridges and now feature in the in - store body studio – this was later followed by one in harrods. [ 4 ]
sweaty betty have also just launched their # sbpower tokyo bloom print range and the manager was sporting the leggings for the event and they are gorgeous. i went into sweaty betty after the event finished and tried on the two - piece and fell in love. they are so comfy and flattering, plus the leggings are a perfect height on my stomach .
the event was all planned around sweaty betty and origins opening on york fairly recently. combining a yoga practice in the centre of york and then facials + juices back at origins .
these boutiques offer a drastically different shopping experience to the giant soulless warehouses from the likes of sports direct. in fact sweaty betty even hosts regular yoga classes and other fitness events .
sweaty betty’s founder and creative director tamara hill - norton is renowned for fusing multi - sport ranges with on - trend aesthetics. sweaty betty has become famous for its innovative designs that transcend the studio, excelling across multiple sports from yoga to running and dance. the brand is distinguished by its unique london sensibility, flattering and high performance fits, statement colors and prints, and its place in the most discerning customers’ wardrobes. sweaty betty has featured on the london fashion week runway, putting the brand at the forefront of performance and style .
if you are in york and fancy a day of relaxation head into origins for your facial, wander over to spring espresso for a cheeky lunch, then treat yourself in sweaty betty .
in 2013, sweaty betty won' most active' as part of britain' s healthiest company awards, a joint collaboration between mercer, pruhealth and the daily telegraph. [ 11 ]
‘this was also after you denied any knowledge of sending any body science product out of the sweaty betty pr offices and replied “no no i haven’t sent anything to that person
.'
at the centre of sweaty betty’s social activity lies its own blog. this hosts all the articles and videos that are shared via other channels, so none of that delicious traffic gets wasted .
the appointment marks the first affiliate campaign by sweaty betty, which will use linkshare' s network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers .
as of 2016 [ update ], there are over 40 sweaty betty boutiques around the uk, 6 in the us and 4 department store concessions as well as a british and american online store .
the aboods are close friends with the huegills and invited them to their wedding in december 2013. mr abood' s wife hayley has also' liked' sweaty betty pr on her facebook account .
sports and fitness are often very social activities, and uk sports brand for women sweaty betty capitalised on this to offer a drastically different shopping experience for consumers compared to the ‘warehouse’ feel from the likes of sports direct. so what makes sweaty betty stand out in the overcrowded fitness market? this case study looks at how the brand built a social community around fitness challenges to boost brand loyalty .
it is time to celebrate at threepipe hq following news our client sweaty betty, the fitness fashion brand, has been awarded not one, but two awards in this year’s prestigious online retail awards .
nicola huet, head of direct sales at sweaty betty, said affiliate marketing would showcase the strength of the retailer' s online offering, while maintaining a cost effective sales channel for its products .
you' re fired! : sara huegill (right) was terminated from her role at sweaty betty pr in 2010. she is pictured here with husband geoff at a david jones fashion launch last year
overall on twitter sweaty betty strikes the right balance between product promotion and customer engagement, and thankfully shies away from just posting clichéd inspirational quotes which are a common feature of the health and fitness industry .
sweaty betty, the women’s activewear brand, has signed a definitive deal with ecommerce systems integrator and managed service provider, tryzens, to help re - imagine its online offering for their modern digital shopper .
evidence suggests ms huegill was terminated from her pr job at sweaty betty for' dishonest conduct' relating to the handling of stock belonging to nathan picklum, owner of fitness wear and supplement business body science .
overall sweaty betty strikes the right balance between product promotion and customer engagement, and i’m pleased to see that it shies away from posting the clichéd inspirational quotes that are a common feature of the health industry .
again we see much of the same content posted on instagram, though sweaty betty does seem to make a greater effort to repost images from other users on this channel (that may be my mistaken impression) .
key to the blog is the ‘ get fit 4 free ’ section that is home to the brands various videos, workout advice, and fitness campaigns. users can also find details of sweaty betty’s fitness classes .
sweaty betty x richard nicoll was first unveiled at london fashion week in september 2014. a limited edition collection, it was designed in partnership between sweaty betty founder tamara hill - norton and prestigious british designer richard nicoll. together, their ambition was to offer a lifestyle solution for the modern itinerant woman. it presents the notion of slowing down and embracing calm, travel and fitness in today' s fast - paced world .
designer high street collaborations have gone before, but at richard nicoll’s london fashion week show he revealed his partnership with activewear brand sweaty betty and its founder tamara hill - norton, that fuses fashion and fitness like never before .
after sweaty betty, she worked at trend imports and glue store, where kathryn diprose told mailonline: ‘sara huegill ceased working with any of our brands over 12 months ago, we won' t be commenting on anything. ’
the technical fabrics and high performance pieces we’ve come to expect from sweaty betty were there, but given a twist thanks to a theme of muted hues and japanese - inspired prints that ran throughout nicoll’s s / s 2015 collection .
sweaty betty is perhaps perspiring a little more after the arrival on the women' s activewear scene of rival retailer zakti active, which targets
the slightly younger customer, the young professional customer and the active mother customer
.
but mailonline can now reveal ms huegill was sacked from her job at sweaty betty pr for sending sporting compression wear and supplements to an' unknown identity' in rose bay in 2010 without authorisation from her bosses or the firm’s client .
threepipe team and sweaty betty looked to leverage its existing content and find new customers across contextually relevant editorial sites. as well as producing blog content, sweaty betty also created promotional videos, which threepipe distributed through social and other native platforms to drive highly engaged users. this new traffic was then fed into the re - targeting programme resulting in a significant uplift in traffic to the brand’s website. to find out more, you can view the full case study here .
ast year, sweaty betty sales grew from £31. 4m to £36. 9m. it now plans to accelerate its push into the us with imminent openings in los angeles – the cultural home of celebrity clean living – and san francisco .
in 2010 the company worked with the charity breast cancer care as their official clothing partner. as part of this, sweaty betty raised money for the charity by providing bibs for competitors participating in events such as the london marathon. [ 7 ]
discover the full range of yoga clothing from sweaty betty' s latest collection. shop for everything from hot yoga clothes to key pieces for traditional yoga and pilates classes. complete the look with a pair of beautiful printed leggings or a statement top .
a range of luxury leggings, capris and trousers designed for high performance and style. a stunning way to cover up, sweaty betty' s pants are crafted with carefully placed seams and high - stretch fabrics to sculpt and accentuate a feminine silhouette .
stretch out with yoga or work up a sweat with sweaty betty & apos; s free in - store classes. search by shop or class type to find a workout that suits you then simply log in or register to book your free place .
another reason for sweaty betty’s success on twitter is that they responds to customer enquiries and engages in general conversations with followers. this is very important for businesses that are built around a community as it means customers feel a stronger connection with the brand .
sweaty betty, the active lifestyle womenswear company, has signed a definitive deal with ecommerce systems integrator and managed service provider, tryzens, to help re - imagine its online offering for their modern digital shopper. tryzens is backed by scottish equity partners .
sweaty betty has won several awards including the sports retailer of the year award in 2001 and entrepreneur of the year 2003. the business has a projected turnover of £15m this year, and £23m in 2012 as it looks expands its online trading opportunities .
i never knew a lot about sweaty betty apart from how gorgeous their activewear is. this event really opened my eyes to them as a brand as the manager was there. she was so kind and i stood and spoke to her for ages. she told me that sweaty betty offer 20% discount for students which i never knew about. 20% is a really generous amount of discount for students and as some of the items may be slightly out of the price range for students without the discount .
to all our # selfmade women: we know you' re busy, constantly jetting around, going to the gym, getting to the office and of course, having a life. which is why you have a multitasking wardrobe, with pieces to take you from work to play. now you' ll be able to add to your already - versatile wardrobe with the launch of the richard nicoll x sweaty betty 10 - piece collection, which hits the internet (and select sweaty betty locations) today .
roxy jacenko, also via email, said the following: ‘sara hills was dismissed for disloyal conduct – one can play it or manipulate it any way they want but that’s the start and finish of why she was terminated from her employment at sweaty betty pr .
the new site is expected to transform sweaty betty’s online presence increasing traffic to the site, improving conversion rates and average spend, as well as delivering for the retailer a single view of the customer no matter what channel they buy through or via what device .
andy burton, ceo, tryzens added: sweaty betty is an amazing ambassador for british design and a tremendous example of a brand that operates successfully at the forefront of innovation in the high growth market. we are proud to have been selected as sweaty betty’s delivery partner to help them take the next steps in their online growth strategy and fully embrace the opportunity of an omni - channel customer experience. we have shared business goals and cultures and a joint passion through our roadmap together over the next 18 months to ensure that we will continue to innovate and evolve the site together well after its launch. as experts in the very capable salesforce commerce cloud platform, we look forward to helping sweaty betty leverage the full value of their investment to enhance customer experience and drive their business growth. ”
a staffer at the courier company tasked with delivering the stock to rose bay confirmed it was dispatched but said' the stock was returned to sweaty betty pr' in alexandria on 21 july 2010 when the listed recipient told the courier he had the ‘wrong phone number’ .
andy burton, ceo, tryzens added: “sweaty betty is an amazing ambassador for british design and a tremendous example of a brand that operates successfully at the forefront of innovation in the high growth activewear market. we are proud to have been selected as sweaty betty’s delivery partner to help them take the next steps in their online growth strategy and fully embrace the opportunity of an omni - channel customer experience. we have shared business goals and cultures and a joint passion through our roadmap together over the next 18 months to ensure that we will continue to innovate and evolve the site together well after its launch. as experts in the very capable salesforce commerce cloud platform, we look forward to helping sweaty betty leverage the full value of their investment to enhance customer experience and drive their business growth. ”
fusing fashionable shapes and statement prints with technical fabrics and design innovation, sweaty betty active wear is created to enhance style and performance. whether youre a yogi, runner or spin enthusiast, or simply love the sports luxe look we have something for every ...
given that it’s a company selling activity clothing, you may not find it surprising that sweaty betty practises what it preaches, with lunchtime yoga sessions and running clubs, plus flexible working hours that mean leaving early to get to your favourite spin class isn’t frowned upon but positively encouraged .
sweaty betty has an active twitter feed that largely focuses on product promotion, but instead of directing followers to product pages it typically links to its blog or youtube content to inspire followers. building on this there’s also a good mix of fitness articles from other sites, competitions and event promotion .
sweaty betty also provide free workout classes in store and i have just booked on to a pilates class in the york store which i am really excited about. i know that sweaty betty is a little bit more on the pricier side for fitness clothing but the quality is absolutely incredible. for a long time i have wanted to own a two - piece fitness outfit and we were very lucky that in our goody bag we had £15 off anything and i was told i could add the 20% student discount off as well. this of course gave me a very good excuse to treat myself .
named winner in the achievement category for mid - size retailer site of the year, this is a fantastic success for sweaty betty who triumphed over a number of other leading retailers. the award recognises the brand’s success at overcoming challenges in its sector such as the rapid growth of competitors and intense price competition .
if the brand perseveres through its more lifestyle route through its blog, editorial and social media to provide fitness, style and diet advice, it will be able to follow the likes of sweaty betty and lululemon' s lifestyle offer but with a more desirable mid - market proposition ,
she says .
simon hill - norton, ceo of sweaty betty commented: “at sweaty betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand. this means that both our in - store experience and our online experience need to be world class. we are also investing in rapid growth in the usa with seven new store openings in 2017, matching our fast growth in online sales. to support continued international growth and to enhance our online experience, we are upgrading our web platform to the salesforce commerce cloud. to make this re - platform a success we have chosen tryzens as our partner for systems integration .
emma rushe, senior performance marketing manager at sweaty betty, added: “we are delighted to have taken home two online retail awards. the awards are a testament to the hard work we’ve all put in to create a successful campaign with threepipe, and an indication of the progress we are making in the digital world. ”
the term' zakti' itself is derived from an ancient sanskrit word meaning
positive energy, strength, power and potential
. these are qualities that are crucial to zakti’s future in the marketplace. they could even enable it to surpass the success of rivals like sweaty betty and lululemon, verdict' s marks reckons .
i’ve got a lovely sweaty betty water bottle + hair bobbles. i also have 4 mini’s including the drink up intensive mask, charcoal mask, frothy face wash & a perfect world moisturiser. as i previously said in my last post these mini’s are so perfect for going away for a weekend or on holiday they are absolutely perfect .
“most importantly, this investment will put sweaty betty at the forefront of our customers’ digital lives. increasingly, people are using digital innovation to support their active lifestyles and we recognise that we need to be accessible to them wherever they are. our future work with tryzens will also help us support and promote our online community of ‘wellness enthusiasts’” simon added .
tamara and simon hill - norton launched the sweaty betty brand in 1998. during the early years their customers were american expats in notting hill and the first wave of affluent yoga fanatics. ten years later, the business burst into the mainstream on the back of a surge in people seeking active lifestyles, and a raft of shops opened across the country .
the sweaty betty x richard nicoll collaboration is eight pieces, with subtle japanese - inspired patterns and a color scheme of muted purple pastel, grey, and white. while the fabrics are technical, there’s also a more fashion - y vibe in the styling and with items like a run dress ($ 595) and a run skort ($ 300) .
sweaty betty x modelfit when sweaty betty founder and creative director tamara hill - norton is in new york, modelfit is one of her go - to workouts, so it made perfect sense for her to team up with modelfit founder vanessa packer. the three - piece line—cropped leggings, full - length leggings and a crop top—are all in the limited edition tranquil lights print. “new york has always been my home, and i wanted tranquil lights to emulate the city’s unmistakable allure and electrifying energy, ” packer has said. “there’s something so magical about the radiant light streaming in from the east in the morning, or the new york sunsets from the west followed by the gradual stream of headlights in the city’s darkness at night. ” available at urltoken
“the designs and color palette are unique to richard’s work, ” sweaty betty creative director tamara hill - norton says. “the fabrics and reflective materials are our fabrics, but the way we bonded them together is different from our usual collections. ” for instance, you’ll notice contrast paneling on waistbands and down the sides of the run dress (and higher prices, too) .
i loved betty grable because she was nice and because would sing and dance, and above all, because she had golden hair in the perfect forties bouffant. in pinup girl, she was the epitome of second world war glamour; while in one fantastic scene from the dolly sisters, betty and another 1940s beauty, june haver, got to emerge from a giant evening bag as the cosmetics sing with them. even today, for a real treat - and real 1940s glamour - i turn on a betty grable movie and scoot up until i' m five inches from the television set .
he high street has also been sent into a spin. topshop collaborated with beyoncé on its ivy park athletic wear collection, while marks & spencer, new look, h & m, gap and even sainsbury’s have all launched patterned yoga pants to take a bite of the market. even mountain warehouse – a retailer previously best known for its colourful anoraks – has taken a swipe by launching zakti with an obvious aim of undercutting athleisure pioneer sweaty betty on price .
this time i was lucky to get a place at the origins x sweaty betty york event. the incredible alex over at origins was so kind to let me have a place at this event and is the sweetest person! i feel so grateful to have been invited to another origins event only shortly after the previous event with em sheldon. i also got chance to meet girls that i met at the previous event again and it was great to have a catch up .
the underlying ecommerce website will be built on the highly successful salesforce commerce cloud platform, which is ideally suited to the retailer for its ability to easily and efficiently scale, simplify administration and merchandising and expand internationally in support of future business growth. tryzens will work closely with sweaty betty to enhance and improve the popular apparel brand’s online operations and transform their customers’ journey and experience through the site to more effectively reflect their brand and lifestyle aspirations. the initial new website is due to go live later this year .
the underlying ecommerce website will be built on the highly successful salesforce commerce cloud platform, which is ideally suited to the retailer for its ability to easily and efficiently scale, simplify administration and merchandising, and expand internationally in support of future business growth. tryzens will work closely with sweaty betty to enhance and improve the popular apparel brand’s online operations and transform their customers’ journey and experience through the site to more effectively reflect their brand and lifestyle aspirations. the initial new website is due to go live later this year .
“going to the gym has turned from something where people would die of embarrassment if they were seen working out in an oversized, sweaty t - shirt, to people wearing outfits that look good and feel good and can carry them from lunch to the gym and office. ”
sweaty betty was founded by tamara and simon hill - norton in 1998, starting with a single boutique shop in london’s notting hill, but now with over 50 stores worldwide and a thriving online operation. the company wanted to enhance its ecommerce platform to better serve its growing global customer base and more effectively adapt to the changing way its customers access ecommerce in the digital age. to that end, the new site will be built with a mobile - responsive design, whilst also promoting a seamless, omni - channel customer experience no matter which channels their customers engage through .
sweaty betty was founded by tamara and simon hill - norton in 1998, starting with a single boutique shop in london’s notting hill but now with over 50 stores worldwide and a thriving online operation. the company wanted to enhance its ecommerce platform to better serve its growing global customer base and be able to more effectively adapt to the changing way its customers access ecommerce in the digital age. to that end, the new site will be built with a mobile phone experience front of mind whilst also promoting a seamless, omni - channel customer experience no matter which channels their customers engage through .
and the marriage between these two brands is nothing short of magical: the palettes are pretty and the shapes are flattering, but thanks to the gurus behind sweaty betty, these pieces are built for performance. sports bras, windbreakers, swimsuits and leggings are all made with the fitness label' s high - quality technical fabrics like highly reflective trims and honeycomb mesh fabric for easy layering. watch the video below to see the collection come to life, shop it now (sizes are already going fast online !) and then literally run to your next cocktail party. because now, you really can .
but they have taken things further, as howden explains .
we also have a laundry room so that people can wash their sweaty kit ,
she says .
it makes it really easy for everyone to participate in sports before, during or after the working day and so helps our staff maintain active lifestyles .
outspoken buttocks in pink beads / invite the necessary cloudy clinch / the world' s one flagrant sweaty cinch / and while legs waken salads in the brain / you pick your blonde out neatly through the smoke / always you wait for someone else though, always / (then rush the nearest exit through the smoke) .
in my mind, the pink room was the first scene in any movie. the walls were painted with 1950s - style poodles, the ceiling was sparkly, and best of all, the ground was carpeted in cotton - candy pink shagpile. it was here, sitting in the shagpile, with my too - large shoes in my lap, that i had my first encounter with betty grable, my favourite actress of all time .
of course, celebrities are a critical part of selling the look — they' ve been well - documented shopping, walking dogs and running errands in athleisure. brufsky says that beyond yoga' s marketing within the industry
has been real and natural ,
adding ,
it wasn' t just the celebrity angle so much as knowing people, building the network of fans, managers, agents, publicists, friends and mommies .
london - based sweaty betty, which entered the u. s. market three years ago, credits some of its stateside success to such clients as anne hathaway, mila kunis and halle berry, with sales jumping 25 percent in 2014 to $ 50 million; founder tamara hill - norton plans to open six to eight more stores. alala, which sells at equinox in west hollywood, only launched in february 2014, but its mesh - insert racer - backs and sculptural capris have developed a fast following, thanks to such fans as naomi watts and ellie goulding .
have a question or comment? contact customercare @ urltoken or call (+ 44) (0) 20 7751 0591 .
have a question or comment? contact customercare @ urltoken or call (+ 44) (0) 20 7751 0591 .
have a question or comment? contact customercare @ urltoken or call + 44 (0) 20 7751 0591 .
we believe in inspiring our customers to lead active lives, because exercise feels great .
we are a pioneering company that aims to make a lasting contribution. style meets performance. feminine meets sporty .
we are passionate, bordering on obsessive. we recognise this, so we need friends and family around us at work and home to help us find balance .
we create beautiful products that we all want to wear. will it make us look good? will we perform better? the answer must be a resounding yes .
we are evangelical. we cannot help but pass on the knowledge, share the energy and explain the benefits .
and alongside our love of healthy living, we love having fun and indulging in cornish clotted cream .
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britain’s healthiest workplace was established in 2013 in response to the fact that many uk employers are failing to adequately invest in the health and wellbeing of their staff. health - related lost productivity is the costing the uk economy an estimated £77. 5 billion, which would reduce significantly with adequate investment in health and wellbeing .
britain’s healthiest workplace aims to study the link between modifiable health risks and short - term productivity, develop a common understanding of what employee health and wellbeing means, and establish a common set of standards that can be applied to all industries. the survey uses a broad set of questions covering lifestyle, clinical and mental health, work engagement and productivity, and an in - depth assessment of the health and wellbeing interventions being offered by employers .
participating employers will gain not only a deeper understanding of the health risks affecting their employees, but also how these risks impact upon other factors such as job and life satisfaction, work engagement, and productivity. participation spans a wide range of organisational sizes, sectors and regions, allowing for practical and relevant benchmarking against other comparable employers. the study also allows repeating employers to track their progress and the health of their employees over time, and offers recommendations for improvement .
not only will participating employers receive an in - depth organisational health report, detailing the health profile of their organisation, but employees completing the survey will receive a personal health report, including information such as their vitality age, in real - time .
since its inception in 2013, over 370 companies and 124, 000 employees have taken part in the study. previous winners include organisations such as johnson & johnson, microsoft, adidas, quintiles and nomura .
the initiative is overseen by an expert advisory board. the board, chaired by dame carol black, comprises leading figures in the fields of workplace wellness, public health and mental wellbeing. members include dr justin varney, professor sir cary cooper, andrew jack, dr steve boorman, professor stevan bevan, professor martin roland, and professor theresa marteau. louise aston, director of wellbeing at business in the community and dr gina radford .
analysis and research for britain’s healthiest workplace is conducted by the university of cambridge and rand europe. our recent research has focused on understanding the modifiable drivers of productivity loss, and how different types of workplace wellness strategies can be used to reduce this loss .
britain’s healthiest workplace uses vitalityhealth’s vitality age measure to compare different types of organisations and employees over time. vitality age is a validated measure of a person’s ‘health’ age after adjusting for the impact of lifestyle behaviours and clinical indicators .
register for britain’s healthiest workplace 2018. receive up - to - date information on workplace wellness and our latest events .
© vitality corporate services limited trading as vitalityhealth and vitalitylife. all rights reserved .
have a question or comment? contact customercareusa @ urltoken or call (toll free) 1 - 855 - 773 - 3400 .
have a question or comment? contact customercareusa @ urltoken or call (toll free) 1 - 855 - 773 - 3400 .
get back on it in new arrivals designed to transform your workout wardrobe. from reversible yoga pants, to supportive sports bras and killer knits, you can bet your ass there are bum - sculpting leggings too .
we’ve got 99 problems but leggings aren’t one. whether you’re into exclusive prints, reversible yoga pants or bum - sculpting run leggings, we have you covered from gym to gin .
our bum - sculpting leggings are back in new prints. get ready to sweat your ass off! show less
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unfortunately due to the very unpredictable weather in york they decided to hold a meditation and floor exercise routine in the origins store. this was probably for the best but there were discussions on rescheduling the yoga routine at another time .
origins provided a lovely service again providing the most relaxing ginzing facial ever. my skin was honestly glowing and i already use their products religiously and have seen such a positive change in my confidence. i walked into town with absolutely no make - up on and many people who know me will realise that is a big deal .
the ladies even complimented me on my skin which made me feel absolutely amazing. i have also booked in for their 60 - minute facial tomorrow including a massage so i will let you all know how that goes. i am very excited because i know they are incredible and highly recommend them to anyone .
i’ve started really focusing on taking care of myself with fitness and my skincare and it has positively impacted my mood & self esteem .
when i arrived i was slightly early and wandered my way upstairs after speaking to the staff and picking up a green juice (which was delicious). i sat on the green sofa and browsed through ‘the little book of hygge’ and soon realised i was the only one sat up there so headed back downstairs .
it is great to discover more + more about their range and meet some more of the staff. i felt so relaxed and my mood is so high whenever i am in that store, so tomorrow i know will be a very positive end to the week .
i could not think of a better way to finish my day off before my dentist appointment than at my favourite coffee place ‘ spring espresso ‘ i had a green tea and avocado toast to continue my relaxation and healthy day .
i have been very lucky over the past couple of weeks and i really hope this continues. it has given me a great boost of confidence with this blog and i hope it shows .
don’t forget to click like and share in the comments if you enjoyed this post and if there is any other topic or place you’d like me to write about .
welcome to the book it list. my name is rhianna coote and i am based in york. i' m currently studying tourism management at sheffield hallam and i have an ultimate passion for everything travel + pamper related. i created the book it list to have as an archive of all my favourite things so i can share it with you all to hope that inspires you to travel and take time to relax .
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boutiques host guest instructor nights where fitness professionals lead classes and q & a sessions. past guest instructors have included barefoot ted of
born to run
fame, founder of hamptons studio yoga shanti colleen saidman yee, founder of barrecore niki rein and the olympian and founder of volleybody zara dampney. [ 5 ]
in summer 2012 the company organised a series of guided sightseeing runs around london from their various boutiques under the banner
run britannia
. [ 6 ]
this page was last edited on 14 may 2018, at 16: 15 .
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she is the undisputed queen of burlesque. but dita von teese is just the latest in a line of great performers stretching back over centuries. here, she tells the extraordinary story of this most unusual art form
the things people tell me! after a show i like to chat with fans, so i put on my hat and gloves and walk out there, shaking hands and listening to my new - and returning - friends .
dita ,
they will say ,
did you know that burlesque has been around for hundreds of years as political satire ?
i cannot help but do a little shimmy in response .
what do you mean ?
i ask, teasingly .
no striptease ?
they' re right, these fans, and a little bit wrong too. the thing about burlesque is that it has led two lives - one in ancient greece and then all over europe, where it was a bawdy form of theatrical satire; the other in america, where it was otherwise known as the striptease. but of course, nothing is so simple, as you know .
some like to tell me that america guttered burlesque, that it was a well - intentioned visitor to new york city promptly debased by horny blue - collar workers with drinking problems. but if you look more closely, you' ll find that the father of burlesque was really a playwright of 5th century bc athens, who had his head in the proverbial gutter long before there was anything but forests and teepees in america .
aristophanes was the playwright, poet and reformer who penned lysistrata, the sexy masterpiece in which the wives of the athenian soldiers hole up in the acropolis, depriving their husbands of sex until the termination of the peloponnesian war. the play set the stage for centuries of ribald drama - and the way i read it, these women are teasing their husbands, guiding their minds towards sex, then locking it away.
sweaty betty is a british retailer specialising in women 's activewear , founded by tamara and simon hill-norton . the brand has been ensuring that ‘ style meets performance ’ in women ’s activewear for over 15 years , with the aim to " inspire women to find empowerment through fitness " . sweaty betty has over 50 boutiques in the united kingdom , six boutiques in the united states and concessions in department stores harrods and bloomingdale ’s . 
sweaty betty is a british retailer specialising in women's activewear, founded by tamara and simon hill-norton. the brand has been ensuring that ‘ style meets performance ’ in women ’s activewear for over 15 years, with the aim to " inspire women to find empowerment through fitness ". sweaty betty has over 50 boutiques in the united kingdom, six boutiques in the united states and concessions in department stores harrods and bloomingdale ’s.
sweaty betty is a british retailer specialising in women's activewear, founded by tamara and simon hill-norton. the brand has been ensuring that ‘ style meets performance ’ in women ’s activewear for over 15 years, with the aim to " inspire women to find empowerment through fitness ". sweaty betty has over 50 boutiques in the united kingdom, six boutiques in the united states and concessions in department stores harrods and bloomingdale ’s.