gevalia
gevalia coffee is on facebook. to connect with gevalia coffee, join facebook today .
the latest tweets from gevalia coffee (@ gevalia). rich, never bitter coffee. united states
gevalia coffee. 694k likes. since 1853, gevalia kaffe has maintained the uncompromising standards put forth by our founder, victor theodor engwall .
come to our factory in gavle sweden to take a look behind the box. see never seen before footage of the gevalia plant and learn about the history of gevalia coffee .
gevalia customer support. submit a request sign in. your account auto delivery ordering & payments
get more out of—and mocha into— your iced coffee. with new gevalia iced coffee with almond milk .
with gevalia café - style beverage, mochas, lattes, and macchiatos are just a packet pour away .
the swedes are incredibly passionate about kaffe. and after over 150 years, we at gevalia maintain that passion for coffee .
overall, you have to agree that gevalia are making lots of efforts to make your cup of coffee even more meaningful .
examples of coffee spam but wagner said hypertouch has continued to receive gevalia spam, even after the lawsuit was filed on monday .
shop target for products you will love from gevalia. free shipping on qualified purchases & save 5% with your target redcard .
gevalia is well known for its offers and discount promotions. during its initial stages, the company offered free coffee makers and coffee mugs as an incentive to its users. this created loads of wave in the marketing industry and gevalia attained an unrivaled place in the coffee industry. gevalia' s advertisements were seen in major newspapers, television channels, bill boards and in the internet too .
melissa di marco was utilized as suit and porn male daphne hatzilakos. this is without a access a christmas classic gevalia customer service !
there' s always something new brewing at gevalia, and we want to make sure your' re getting the most from your gevalia experience. if you need to contact us with questions or concerns about online shopping, your order, your account, or other gevalia matters, you can easily reach us by phone or email. we will do our best to respond to all emails within 24 hours .
caffeine cravings just got stronger. the art of coffee brought home gevalia’s robust history and provided context for its distinction among other coffees—bold, beautiful and a brand worth buzzing about. as a result of the video series, gevalia experienced a + 94% lift in purchase intent .
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all that effort comes together with every cup of gevalia that you brew. from the alluring aroma that greets your nose as you open the package to each cup' s full - bodied flavor, we' re confident you' ll agree that gevalia is a genuine premium coffee lover' s delight .
so if you support this website, please use the link on the image here or on the main page (or sponsor page) to access gevalia .
in 1853, victor theodor engwall began importing the world’s finest beans to the humble seaside port of gävle, sweden. word of the distinctive taste of gevalia soon spread all the way to the royal court of sweden, where gevalia became the official purveyor to the royal family. discover the history of the finely roasted beans .
creamy, caffeinated and perfect for a long weekend. celebrate warmer weather with this delicious root beer float made with gevalia vanilla bean cold brew iced coffee concentrate. urltoken
at gevalia, we know that every cup of our rich, never bitter coffee begins with a coffee farmer. that’s why gevalia has partnered with technoserve, a world leading not - for - profit that promotes business solutions to poverty in the developing world. our goal is to improve the quality of life for honduran coffee farming communities. learn more >
from intense dark roasts to exotic varietals, gevalia offers over 30 premium coffees. carrying on the legacy of gevalia founder victor theodor engwall, our coffee buyers travel the globe in search of the best beans available. when they journey to the slopes of the mountains in colombia, you can be certain our buyers won’t settle for anything less than the perfect bean .
love coffee? so do the swedes. in fact, they drink more coffee than almost anyone, anywhere. and for over 150 years, gevalia has been their favorite cup .
the more pure your water, the better your coffee will taste. start every pot with fresh, cold, filtered water to maximize the flavor characteristics of your gevalia roasts and blends .
like most folks with an e - mail address, we' ve been getting spam pushing gevalia coffee for years ,
wagner said .
we' ve finally had enough .
dave holfve is the master taster for gevalia at our headquarters in sweden. much like a sommelier of fine wine, dave uses his highly trained palate to assess the aroma, flavor, body and texture of each lot of gevalia coffee before it ships. additionally, dave travels to renowned growing regions, plantations and farms across the globe to personally select the finest beans for blending and roasting .
when dave first started the job, he had a hard time falling asleep at night. but despite this small sacrifice, dave considers his position the best job at gevalia. everyone else agrees .
shift the perception of gevalia from an unknown, direct - mail - only brand to a now - available - at - retail premium coffee brand with impeccable standards and a rich - brewed history .
a recent survey shows that most of the coffee addicts prefer gevalia coffee urltoken over any other coffee brand. it has also been chosen as the best mail order coffee urltoken by a poll conducted recently .
great coffee starts with fresh beans. store your coffee beans or freshly ground coffee in an airtight container placed in a cool, dark spot. browse and buy from our stylish selection of gevalia storage canisters .
 split - ownership brands  means the following brands used in connection with the groceryco business and the snackco business: philadelphia,  maxwell house,  gevalia,  dream whip and live active. 
to create the perfect flavor, engwall tirelessly experimented with bean combinations, roasting levels and grinding techniques until he developed coffee truly fit for a king. indeed, king gustav was so taken by the smooth, full - bodied taste of gevalia that he appointed it the official coffee of the royal court of sweden. we at gevalia are honored to still hold this privilege, and to carry on our founder’s passion for crafting premium coffee of distinction
urltoken reported receiving multiple gevalia - related spam messages. at the time, the company said it didn' t tolerate spam, but that occasionally third - party marketing firms erroneously sent out unsolicited e - mails to consumers .
gevalia ® was founded in 1853 by swedish importer victor theodor engwall in the port town of gävle, sweden. with a rare devotion to his craft, engwall dedicated his life to searching the world for superior coffee beans .
gevalia coffee provides the very best varieties of coffees in the world. but little do you know about its rich history. gevalia' s history date back 90 years back to 1920 when it was first founded in sweden by victor theodore engwall & co. the company grew manifold and established branches in sweden, denmark and baltic areas. it also exports its products to europe and america. in 1971, the company was sold to kraft foods .
door mentions or links you abandon his stock or that your adventure would respond and there contains the gevalia customer service. thomas dougherty of roswell park cancer center, among women there, winced a now new preview and algae .
our master taster travels the globe in search of the rarest, most flavorful beans, and then selects only the finest to bear gevalia’s special reserve collection label. available exclusively online, you won’t find these truly exceptional coffees anywhere else .
today, gevalia' s growth has been tremendous. they are the leading producers of coffee and tea in many parts of the world. they produce their coffees with highest order of arabia and brazilian beans which are mixed with other flavor inducing ingredients .
in 1853, victor theodor engwall began importing the world’s finest beans to the humble seaside port of gävle, sweden. word of the distinctive taste soon spread all the way to the royal court, where gevalia became the official purveyor to the royal family .
with gevalia auto delivery, you can have your favorite coffees and teas automatically delivered to your office. just select the products you like, as well as how often you’ll need deliveries. you can make things even faster and easier by managing your subscription online .
at gevalia, we roast our coffee beans right here in the us and continue to craft a product inspired by the traditional cast - iron roasting of our founder. every sip is a testament to 150 years of swedish coffee crafting experience, which translates to a better coffee drinking experience for you .
a small california internet service provider has sued kraft foods inc. , alleging the firm is responsible for thousands of illegal spam messages. urltoken founder joe wagner said his company has in the past 12 months received 8, 500 copies of an e - mail pitching kraft' s high - end coffee subscription service, gevalia .
i’ve switched to decaf for about 75% of my coffee consumption (usually 1 - 2 cups per day). gevalia is the best we’ve found so far for on a quality - for - cost basis. how about you and decaf? i think a good decaf tastes more like the real thing than coffee substitutes .
ceipt has a gevalia kaffe product on it (1 time bonus) 3. that' s it! (oh, and you' ll also save any time any of the thousands of products in fetch rewards are on your receipt !) must have a valid fetch rewards account to be eligible. for more details, visit @ fetchrewards
we' ve partnered with fetch rewards to give our fans an easy way to save on all of our products, and thousands of others, no matter where you buy them. and now through 6 / 6 / 18, you can also enter for a chance to win free gevalia coffee for a year! it' s easy to enter :
gevalia is also pro - environmental. it takes part in making the world a better place to live by offering educational opportunities to the needy. they also provide food materials and medical supplies to the rural society. they are working towards the standardization of agriculture in many parts of the world and do their part in teaching agricultural techniques in educational institutions .
another spam in the lawsuit contains a chunk of text copied from abcnews. com, apparently in an effort to evade spam filters. and on march 26, 2005, the lawsuit claims, representatives of gevalia sent 761 similar spam e - mails claiming to be from 761 different people — indicating marketing companies were hiding behind fake names, the lawsuit says .
try gevalia coffee and get a free stainless steel coffeemaker ,
says one message, which appears to come from a sender named sarah miller at a web site named breedingcoverage. com. but the ip address in the e - mail doesn' t resolve to breedingcoverage servers, the lawsuit claims, indicating the e - mail header information had been faked. it was sent to hypertouch last nov. 5, according to the lawsuit .
when i decided to do the 30 - day experiment, i thought about decaf, but realized it would take a good bit of research to get to the bottom of the various decaffeination processes, whether they were healthy or not, which brands were best, etc. meanwhile, the literature on tea is widely available, and we have blue zone examples of tea drinkers doing really well. so i just went that route. i’ll check out gevalia, tho. thanks for the tip, glenn !
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wagner, who filed the suit in federal court in san francisco, claims he' s entitled to $ 11. 7 million in compensation under federal and state anti - spam laws .
kraft spokeswoman pat riso said the firm
does not comment on pending litigation .
wagner' s lawyer john fallat said the e - mail pitches violate the federal can - spam act and california' s state anti - spam law because the addressing information in the messages have been faked. the e - mails appear to come from a sender who is not a real person, rather from the marketing firm responsible for sending the e - mail, fallat said. such
fraudulent headers
are illegal under both federal and california spam laws .
fallat said wagner is entitled to $ 2. 5 million from the can - spam claim - - $ 100 per spam e - mail, with triple damages applied for willful disregard of the law. wagner' s also entitled to another $ 8. 5 million, or $ 1, 000 per spam, under california law, he said .
abbe serphos said in a july 25, 2003, e - mail to msnbc that kraft had
strict policies in place that govern our e - mail communications to consumers .
she said then that the firm had canceled contracts with marketers that sent out spam .
we are very clear about our criteria for opt - in / opt - out controls and our partners have to agree to meet them. while we cannot share specific numbers, we have pulled offers from and stopped working with vendors and networks altogether that cannot meet those criteria ,
she wrote .
most of the e - mails are sent by third - party marketing firms, fallat said. kraft still benefits from the messages, however, and is funding illegal spam efforts, he charged .
these kinds of e - mails should not be coming from the fortune 500 ,
fallat said .
this is an important lawsuit because we want to send a message to big corporate america that... they are under an obligation to monitor and supervise third - party marketers to ensure they do not send out fraudulent e - mail .
wagner said he approached kraft last november with evidence of spamming efforts, and offered to settle the case without a lawsuit if kraft agreed to stop sending the messages. in february, he called a kraft attorney and said that potential lawsuit damages were mounting, and now totaled $ 5 million .
wow, $ 5 million ,
he said the kraft lawyer responded, sarcastically. the lawyer didn' t respond to urltoken' s requests to verify the conversation. kraft' s riso said she couldn' t verify it .
both wagner and fallat have filed spam - related lawsuits before. in march, the two sued urltoken for allegedly sending out spam. wagner said they are now in settlement conversations .
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experience the best of our swedish heritage. these traditional blends are expertly crafted for a one - of - a - kind taste that rules .
treat your taste buds to a cup of something far beyond the conventional coffee flavors. our cafe creations collection features the classic coffees like hazelnut and irish cream, pecan torte and vanilla that will leave enjoying to the last drop .
taste your way around the world with all of the exotic and unique varieties we have for you to explore .
we prefer the
european recipe
: one scoop or slightly rounded tablespoon for every 6 fluid ounces of water. of course, you can always adjust the recipe to suit your taste .
clean your coffeemaker at least every two months to remove oil residues and mineral deposits that build up with use .
questions? contact us or call our call center at 1 - 800 - 438 - 2542, m - f 8am - 8pm et. please note we are currently experiencing longer than usual call times and we recommend you contact us here. please note that our call center agents are unable to take credit card information over the phone and therefore cannot place your order for you. however, we are glad to walk you through the process of placing a new order, or answer any other questions you may have .
that’s why we sent our team of experts to sweden to learn how to perfectly craft the rich, never bitter taste .
we offer over 30 premium coffees, from intense dark roasts to exotic varietals, all selected by expert coffee buyers, then slow roasted to full - bodied perfection .
from the slopes of mount hualalai, hawaii, searching for the perfect velvety - smooth kona, all the way to the malabar coast of india to find a crop of full - bodied indian malabar with accents of honey and clove, we travel the globe in search of all the best beans to call our own .
we could go on. but even if you don’t care at all about the origins of our coffee, you can be sure we’ll always deliver a taste that’s rich, never bitter .
the delicious twist of almond milk meets the classic flavor of vanilla, to make an iced coffee that’s anything but .
coffee, almond milk, and caramel come together for an iced coffee experience that’ll leave you craving more .
rich and medium - bodied. this shade grown coffee has a lighter roast which captures its delicate fruit and citrus undertones .
earthy and full - bodied. this single origin coffee has smoky notes with hints of cocoa, grown to perfection in the shade .
smooth and perfectly balanced. this is our most beloved blend. there' s a reason this swedish - inspired roast takes the crown. available in ground or whole bean .
robust yet incredibly smooth. this swedish inspired roast has a captivating aroma. available in ground or whole bean, regular and decaf .
rich, bright and well - bodied. this single origin classic is renowned around the world. that' s why we' ve sourced these beans for decades .
rich, velvety dark chocolate flavor. this blend is pure indulgence. you' ll love every sip .
flavored and balanced with a heavenly aroma. just sit back, relax and enjoy this everyday treat .
intensely dark, aromatic and complex. these fine arabica beans create a sultry taste that' s unforgettable. available in ground or whole bean .
dark and full - bodied with a hint of caramel undertones. if this doesn' t perk you up, nothing will .
smooth, intense & earthy. incredibly dark and impeccably smooth, all you need to enjoy these bold arabica beans are your finely tuned taste buds .
rich, smoky, and velvety. full - bodied and impeccably smooth, these bold arabica beans explode with intensely rich flavor and aroma .
a smooth, medium - bodied blend. made with 100% prized arabica beans. available in regular or decaf. 12ct & 18ct
smooth, mildly sweet, with subtle roasted notes, made from real milk. 6ct & 9ct
creamy and smooth with the indulgent flavor of caramel, made from real milk. 6ct & 9ct
a creamy blend of cocoa and coffee topped with a velvety layer of froth. 6ct & 9ct
a rich, bright and well - bodied coffee. this single origin classic is renowned around the world. we have sourced these 100% colombian beans for decades. 12ct & 18ct
an intense, complex blend. a dark - roasted, full - bodied selection made with premium 100% arabica beans. 12ct & 18ct
now you can make rich, never bitter, café style drinks, from the comfort of your own kitchen .
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23 stories elevated the usual java experience to high art, honoring the senses via a multi - channel activation with the art of coffee, a video series sponsorship of epicuriousity, beautiful custom print, and an interactive tablet execution .
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north is the first ever nordic food festival to be held in new york city. at north, you will have the chance to taste the food from some of the most famous nordic chefs, learn how to cook nordic specialities and be inspired by master classes featuring the best of what the nordic region has to offer .
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gregory and nicole priebe are the maryland - based
alcohologists
behind
a history of drinking
. they have been active in the local and national cocktail scene since 2009. in 2015, the couple co - authored the book
forgotten maryland cocktails: a history of drinking in the free state
, detailing the history of maryland' s drinking culture from the 17th century to the present .
© 2002 - 2018 design it yourself gift baskets, llc. all rights reserved .
$ 11. 99 nissin raoh ramen noodle soup, umami tonkotsu, 3. 53 ounce, (pack of 10) @ urltoken
$ 5. 62 mauna loa macadamias, dry roasted with sea salt, 4. 5 ounce container
$ 5 for each select coffees & teas + free shipping on $ 35, via coupon code
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.
$ 11. 39 ito en oi ocha green tea unsweetened 16. 9 fluid ounce pack of 12
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$ 9. 99 snack sample box (get a $ 9. 99 credit toward future purchase of select snack products )
$ 15. 04 planters dry roasted peanuts, 34. 5 ounce, 3 count
$ 18. 15 zico premium coconut water natural 11. 2 fl oz pack of 12
$ 150 statement credit. 3% cash back at u. s. supermarkets (on up to $ 6, 000 per year in purchases, then 1 %). terms apply .
at checkout. these are perfect for throwing in gift baskets and make such lovely presents! you can also score free shipping on a $ 35 order! hurry because quantities are limited .
save my name, email, and website in this browser for the next time i comment .
hello, my name is danielle and i am so glad you are here! my purpose is to teach you how to save money so you can use it for more important things! as a mom of a large family, i have learned how to pinch pennies and make them stretch as far as possible .
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brand, the wispa brand was discontinued and the product relaunched as
dairy milk bubbly
. as part of the relaunch, the product was reshaped as a standard moulded bar (similar to other' dairy milk' products) instead of a whole - bar count - line .
however, in 2007, helped by an internet campaign, the wispa bar was relaunched, albeit for a
limited period
.
in october 2008 wispa returned again to shops in the uk and ireland due to the chocolate bar' s popularity during the previous limited period release .
the tiny bubbles within the chocolate are formed by aerating the molten chocolate with gas, typically carbon dioxide or nitrogen, while at a high pressure, which causes microscopic gas bubbles to form within the liquid. the liquid is then brought down to atmospheric pressure as it cools, causing the gas pockets to expand and become trapped in the chocolate .
the bar was launched by teaser advertisements in 1983 bearing the phrase
have you heard the latest wispa ?
which did not identify the product as a chocolate bar. original wispa advertisements, all performed to camera in front of a black background, featured well - known actors such as paul eddington, nigel hawthorne, victoria wood, julie walters, simon cadell, and ruth madoc. john le mesurier and arthur lowe also made a final appearance as their characters from dad' s army .
at the time of its comeback in 2008, wispa was re - launched using large outdoor posters featuring the tagline
it' s back. apparently .
and smaller, roadside posters featuring conversations about wispa returning, which read ;
apparently, the wispa thing is true. it' s coming back. finally. brilliant .
in december 2009, wispa aired a television advert entitled
for the love of wispa
,
starring members of the public recruited from an earlier advertising campaign. the advert included cheerleaders, choirs and grandparents, and was aired on 20 december at 8
in 2009, to mark the return of wispa gold a request for submissions to be considered for an outdoor poster campaign received over 7, 000 submissions and featured over 900 different posters across britain and ireland
.
in 2015, mondelēz international shrunk the size of the bitsa wispa sharing bag from 130g to 110g and also reduced the size of the wispa easter egg making it 78g lighter. the wispa chocolate bar wrapper was also redesigned ditching the blue coloured wrapper for the traditional cadbury purple. the wrapper was redesigned again in 2016, as part of the cadbury' obey your mouth' brand re - positioning, in which the wispa logo now resembles the shape of a balloon .
cadbury wispa: an aerated milk chocolate bar. launched in 1981, discontinued in 2003, relaunched in 2007 temporarily but relaunched again in 2008 permanently .
cadbury wispa gold: an aerated milk chocolate bar with a caramel layer. launched in 1995, discontinued in 2003, relaunched in 2009 temporarily but relaunched again in 2011 permanently .
cadbury wispa duo: an aerated milk chocolate bar in two halves. launched in 2010, discontinued in 2011 but relaunched permanently in 2012 .
cadbury wispa night: an aerated dark - chocolate bar. available in russia .
cadbury bitsa wispa: aerated milk chocolate in little bitesize pieces. launched in 2012 .
cadbury wispa hot chocolate: hot and frothy chocolate based drink launched in 2013 .
cadbury wispa gold hot chocolate: hot and frothy instant caramel flavoured hot chocolate. launched in 2014 .
cadbury wispa biscuits: a round biscuit with a layer of aerated milk chocolate, covered in milk chocolate. launched in august 2014 .
cadbury endless wispa: a long multipack of 4 wispa bars. available every christmas since 2012 .
cadbury bitsa wispa sharing tube: a tube full of little aerated milk chocolate pieces. launching christmas 2014 .
cadbury wispa easter egg: a hollow milk chocolate egg with 4 wispa bars. launched in 80s, discontinued in 2003 but relaunched in 2008 permanently. available only at easter. in 2015 the amount of bars included in the easter egg was decreased dramatically to just 2 wispa bars .
cadbury wispa mint: an aerated milk chocolate bar with a mint layer. launched 1995, discontinued 2003 .
cadbury wispa bite: an aerated milk chocolate bar with a caramel and biscuit layer. launched 2000 and discontinued 2003 .
cadbury wispaccino: an aerated milk chocolate bar with a coffee - flavoured caramel layer. launched 1997 and discontinued 2003 .
cadbury wispa mcflurry: soft serve vanilla ice cream topped with wispa pieces and chocolate sauce. launched in 2008 and 2012 but currently discontinued .
cadbury wispa gold mcflurry: soft serve vanilla ice cream topped with wispa pieces and caramel sauce. launched in 2012 but currently discontinued .
cadbury wispa ice cream: chocolate ice cream with wispa pieces. launched 2009 but discontinued in 2012 .
cadbury wispa ice cream bars: chocolate ice cream bar with wispa pieces, covered in milk chocolate. launched 2009 but discontinued 2013 .
cadbury wispa gold easter egg: a hollow milk chocolate egg with 4 wispa gold bars. launched 1999, discontinued in 2003 but relaunched temporarily in 2009 .
in 2003 cadbury made dairy milk into a family brand by taking existing brands and marketing them as dairy milk sub - brands. as part of this change, the wispa brand was phased out and replaced by
dairy milk bubbly
.
since the discontinuation of the wispa bar in 2003, a host of internet campaigns and an online petition to bring it back slowly gained momentum. during
, several wispa fans invaded the stage armed with a banner saying
bring back the wispa .
for an initial limited production of 23 million bars, with a permanent return possible if sales are high enough .
proved unfounded, and the new wispa hit shelves in similar packaging to the original bar, a combination of the original colours and the slightly updated lettering style of the later bars. there have been claims that the spontaneous' campaign' was pre - planned and orchestrated by cadbury, rather than by members of the public .
, with a press release from cadbury saying that the auction was real and that the proceeds (the winning bid was £195. 00) were going toward the cadbury charity, ghana for the source .
the initial winning bid of £2, 550 was found by ebay to be
unauthorised
.
it has since been re - listed, and raised £1000 for the charity .
following a facebook campaign. the product was initially released for sale at foreways on warwick road in carlisle two weeks earlier, after the shop had been chosen from many around the country as part of a competition. as at 20 january 2010, wispa gold is once again available in australia (having been previously marketed as the crave bar) following parallel importing by coles supermarkets .
on 26 august 2011, it was announced that wispa gold would return permanently in november in support of team gb at the london 2012 olympic and paralympic games .
in april 2013, cadbury launched wispa hot chocolate and backed it with an advertising campaign with the slogan ‘froth out’. the television advert featured the ‘frothybeast’ giving the general public an insight to his ‘frothy life’. the ‘frothybeast’ advertising campaign lasted until the end of april 2013 .
a wispa gold version of the wispa hot chocolate was launched in february and in july, cadbury launched wispa biscuits .
1 in the united states, these products are manufactured and marketed by the hershey company under a prior licensing agreement .
this article is issued from wikipedia - version of the 12 / 2 / 2016. the text is available under the creative commons attribution / share alike but additional terms may apply for the media files .
wednesday marks the official relaunch of myspace, and the once - dominant social media property has invested in a $ 20 million ad campaign to reintroduce itself to the masses .
well before the internet, the quick - serve restaurant industry was challenged by disgusting tales or urban legends of what possibly happens to customer food before it' s on the table .
ben & jerry' s social - media - minded summer campaign allows consumers to vote online for potential new ice cream flavors. yeah, that' s not exactly new .
now that yahoo ceo marissa mayer has tumblr in the bag for a cool $ 1. 1 billion, allthingsd
in recent years, pepsi has basked in the glory of industry - lauded moves like sponsoring beyoncé’s super bowl halftime show and the social - media - and - goodwill - focused pepsi refresh project .
a coy ben silbermann wasn’t saying much today about how he plans to incorporate advertising into pinterest, the site he founded back in 2009. but it’s a good bet pinterest advertising will be native - looking and centered on commerce .
many tv networks have been partnering with twitter to capitalize on the social media zeitgeist, but comcast' s usa network is going rogue in the quest for cross - platform audience engagement .
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master ownership and license agreement regarding trademarks and related intellectual property, dated as of september 27, 2012 and effective as of the distribution date (as defined in the separation agreement (as defined below) ) (this  agreement ), between kraft foods global brands llc, a delaware limited liability company ( snackco ipco ), and kraft foods group brands llc, a delaware limited liability company ( groceryco ipco ) .
a. kraft foods inc. , a virginia corporation ( kraft foods inc.  or  snackco ) and kraft foods group, inc. , a virginia corporation ( groceryco ) have entered into the separation and distribution agreement (the  separation agreement ), dated as of september 27, 2012, under which kraft foods inc. will distribute to the record holders (as defined in the separation agreement), on a pro rata basis, all the outstanding shares of groceryco common stock (as defined in the separation agreement) owned by kraft foods inc. on the distribution date (as defined in the separation agreement) (the  distribution ) .
b. prior to the distribution, kraft foods inc. , acting through itself and its direct and indirect subsidiaries (as defined in the separation agreement), has conducted the groceryco business (as defined in the separation agreement) and the snackco business (as defined in the separation agreement). pursuant to the distribution, kraft foods inc. is being separated into two publicly traded companies: (i) groceryco, which will own and conduct, directly and indirectly, the groceryco business; and (ii) snackco, which will own and conduct, directly and indirectly, the snackco business .
c. in furtherance of the separation of kraft foods inc. into two publicly traded companies pursuant to the separation agreement, section 2. 1 (b) of the separation agreement requires groceryco and snackco to, and to cause their respective subsidiaries to, (a) transfer to one or more members of the groceryco group (as defined in the separation agreement) all of the right, title and interest of the snackco group (as defined in the separation agreement) in and to all groceryco assets (as defined in the separation agreement) and (b) transfer to one or more members of the snackco group all of the right, title and interest of the groceryco group in and to all snackco assets (as defined in the separation agreement) .
d. in addition to such transfer of groceryco assets and snackco assets, the parties desire to license to each other certain trademarks (as defined below) on both a short - term and long - term basis, taking into consideration the historic joint development of such trademarks by the groceryco and snackco businesses, the overlapping usage by both the groceryco and snackco businesses in certain jurisdictions, and the needs for the licensee (as defined below) to transition to new branding and trademarks and exhaust existing inventory .
e. the parties desire to enter into an agreement on the following terms and conditions to set forth their agreements regarding the ownership and licensing of trademarks used in the conduct of the groceryco business and the snackco business .
section 1. 1 table of definitions. the following terms have the meanings set forth on the pages referenced below :
section 1. 2 certain defined terms. capitalized terms used herein without definition shall have the meanings assigned to them in the separation agreement. for the purposes of this agreement :
 adjusted ebitda  shall mean earnings before interest, taxes, depreciation and amortization, each as determined in accordance with united states generally accepted accounting principles applied on a consistent basis, for the most recent trailing twelve month period, provided that the effects of any of the following shall be excluded from adjusted ebitda: (1) any profit or loss attributable to acquisitions or dispositions of stock or assets, (2) any intangibles / goodwill amortization charges attributable to acquisitions or dispositions of stock or assets, (3) any changes in accounting standards or practices utilized in preparing the financial statements of the relevant business, (4) all items of gain, loss or expense for the applicable year related to restructuring charges for the relevant business and (5) all items of gain, loss or expense for the year determined to be extraordinary or unusual in nature or infrequent in occurrence or related to the disposal of a segment of a business .
 asia pacific countries  means the countries listed under the heading asia pacific countries in schedule a hereto .
 canadian transfer agreement  means the asset transfer agreement dated as of september 29, 2012 between mondelez canada inc. and kraft canada inc. , as may be amended or modified from time to time .
 caribbean countries  means the countries listed under the heading caribbean countries in schedule a hereto .
 cee countries  means the countries listed under the heading cee countries in schedule a hereto .
 central american countries  means the countries listed under the heading central american countries in schedule a hereto .
 european union  means the member states of the european union as at the distribution date and the efta countries as at the distribution date (i. e. , iceland, liechtenstein, norway and switzerland) .
 exclusively licensed trademark  means any licensed trademark that is the subject of an exclusive license grant hereunder .
 flavorburst logo  means the composite logo that consists of kraft foods and the flavorburst graphic that is used as at the distribution date in connection with the groceryco business and the snackco business as shown below .
 groceryco brand - related copyrights  means any of the copyrights owned by kraft foods inc. or any of its direct or indirect subsidiaries immediately prior to the distribution in any product packaging, advertising and promotional material and website and other content that relates specifically to products that are primarily branded with groceryco marks, other than the copyrights mentioned in section 2. 1 (d) .
 groceryco brand ip  means, collectively, the groceryco marks (and the goodwill associated therewith), the groceryco brand - related copyrights and the groceryco domain names .
 groceryco domain names  means any domain names (uniform resource locator addresses) owned by kraft foods inc. or any of its direct or indirect subsidiaries immediately prior to the distribution that are listed on schedule d .
 groceryco mark binders  means the trademark binders dated as of the distribution date and labeled groceryco marks that contain a listing of all of the groceryco marks .
 groceryco marks  means any of the trademarks owned by kraft foods inc. or any of its direct or indirect subsidiaries immediately prior to the distribution that (i) are groceryco primary brands or (ii) primarily relate to or are primarily used in the groceryco business. the groceryco marks include all of the trademarks listed in the groceryco mark binders (other than any snackco primary brand listed inadvertently therein) and exclude all of the trademarks that are listed in the snackco mark binders (other than any groceryco primary brand listed inadvertently therein) .
 groceryco primary brands  means the brands used in the groceryco business that are listed on schedule b hereto .
 groceryco products  means products produced, manufactured, advertised, promoted. marketed, distributed or sold in connection with the groceryco business .
 kraft groceryco trademark  means the trademarks kraft and kraft foods owned by kraft foods inc. or any of its direct or indirect subsidiaries immediately prior to the distribution, including the kraft hexagon logo or any successor logo adopted by groceryco .
 kraft hexagon logo  means the trademark owned by kraft foods inc. or any of its direct or indirect subsidiaries immediately prior to the distribution that consists of kraft bordered with a hexagon as shown below .
 la ex - caribbean countries  means the latin american countries excluding the caribbean countries .
 large north american customer  means as at the distribution date one of the following customers and any successor thereto: wal - mart, costco, safeway, kroger, supervalu, and target, and following the distribution date any other person that is in the top five (5) of all food retailers in the united states .
 latin american countries  means the caribbean countries, the central american countries, mexico and the south american countries .
 licensed trademark  means a groceryco mark or a snackco mark that is licensed under this agreement by groceryco ipco or snackco ipco, as the case may be, to snackco ipco or groceryco ipco, as applicable .
 licensee  means, with reference to a licensed trademark, the party (or any of its successors or permitted assigns) to which such licensed trademark is licensed by the other party hereunder .
 licensor  means, with reference to a licensed trademark, the party (or any of its successors or permitted assigns) which licenses a licensed trademark to the other party hereunder .
 mea countries  means the countries listed under the heading mea countries in schedule a hereto .
 na countries  means the united states and canada only. for the avoidance of doubt, the term na countries does not include mexico .
 near east countries  means the republic of yemen, the republic of iraq, the hashemite kingdom of jordan, the syrian arab republic, the lebanese republic, palestine, israel and the member states of the cooperation council for the arab states of the gulf (gcc), i. e. the united arab emirates (consisting of the emirates: abu dhabi, ajman, dubai, fujairah, ras al - khaimah, sharjah and umm al - quwain), the kingdom of bahrain, the kingdom of saudi arabia, the sultanate of oman, the state of qatar and the state of kuwait .
 no - diversion letter  means the letter set out in schedule k hereto .
 perpetual licensee  means a licensee to which a perpetual license is granted pursuant to section 3. 1 (c) or section 3. 2 (c).
gevalia ( [ jəˈvɑːlɪa ] ; us : / dʒəˈvɑːliə / ; uk : / ɡəˈvɑːliə / ) is the largest coffee roastery in scandinavia . in north america , the company sells coffee directly to consumers via home delivery . gevalia discontinued sales of tea in 2015 . customers order from a customer service center and a website that was relaunched in august 2009 . a wholly owned subsidiary of kraft foods group , gevalia produces more than 40 different varieties of coffee and tea . 
gevalia ([ jəˈvɑːlɪa ]; us: / dʒəˈvɑːliə /; uk: / ɡəˈvɑːliə /) is the largest coffee roastery in scandinavia. in north america, the company sells coffee directly to consumers via home delivery. gevalia discontinued sales of tea in 2015. customers order from a customer service center and a website that was relaunched in august 2009. a wholly owned subsidiary of kraft foods group, gevalia produces more than 40 different varieties of coffee and tea.
gevalia ([ jəˈvɑːlɪa ]; us: / dʒəˈvɑːliə /; uk: / ɡəˈvɑːliə /) is the largest coffee roastery in scandinavia. in north america, the company sells coffee directly to consumers via home delivery. gevalia discontinued sales of tea in 2015. customers order from a customer service center and a website that was relaunched in august 2009. a wholly owned subsidiary of kraft foods group, gevalia produces more than 40 different varieties of coffee and tea.