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inside social games had a chance to interview nordeus’ co - founder and ceo branko milutinović and ask him about the success of top eleven, and what’s next for nordeus .
with a nordeus donation worth over 88, 500 euros, victory as been declared in four health care institutions in vojbodina .
some, such as serbia’s nordeus, a software developer that built one of the world’s most popular social sports games, top eleven, manage to grow their business without external funding, but many more struggle to reach critical mass .
thanks to this donation the need for medical equipment necessary for the care of babies and mothers in zrenjanin, senta, kikinda and sombor has been fully satisfied. representatives of nordeus and fund b92 visited the maternity hospital in zrenjanin, and on this occasion officially handed over the equipment worth about 43, 000 euros - one incubator, a reanimation table, an ultrasound device, and a gas analyzer. nordeus company employees, accompanied by the new leadership of the zrenjanin hospital, toured the department of gynecology and obstetrics where the equipment has been installed. nordeus has so far donated over 655, 000 euros to health institutions in serbia, and today announced a new donation in order to equip seven more maternity hospitals .
this is thanks to the donation of the company nordeus that is worth over 160, 000 euros, which marks the twentieth victory in the
battle for maternity wards
- a campaign that aims to fully equip all maternity wards in serbia .
branko milutinović, nordeus co - founder and ceo (pictured right): as well as double the maus, top eleven also has over four times more daus. that’s really important for us because it means our users are engaged and coming back to play regularly !
1) top eleven 2016 one of the oldest kids on the block, top eleven has gradually grown to become possibly the most played title on mobile. developer nordeus claims 100 million players worldwide, and it’s got enough marketing budget to rope in manchester united’s josé mourinho .
the leader of the pack is nordeus — a bootstrapped serbian developer founded by three former microsoft employees. its game, top eleven – be a football manager is a detailed football management sim, and despite its complexity, has 3. 6 million monthly active users and 1. 2 million daily active users, far above its closest competitor, the officially licensed title ea’s fifa superstars, which currently has 1. 9 million mau and 300, 000 dau according to appdata .
however, what may be most interesting about top eleven is the game’s slow burn. unlike the average facebook game, which typically sees most of its growth in the first six months, top eleven is still adding players 21 months in and is the most popular its ever been. since the game’s launch in may 2010, nordeus has taken top eleven cross - platform to ios and to android and introduced a raft of new features and updates, but has so far been silent about upcoming projects .
from a developer point of view it is true that user acquisition has changed dramatically with viral growth channels narrowed, but i can understand that facebook had to do that to preserve user experience on the platform. user acquisition is becoming a big obstacle for newcomers and companies that cannot rely on cross promotion from their other games, which is why we think publishing other studio’s games is going to become more common. at nordeus we look at the changes as challenges we need to overcome. it’s evolution. we improve ourselves every day and try to adapt to the new conditions .
zrenjanin' s maternity ward, previously received, within the fund' s campaign
battle for babies
and then
battle for maternity wards
, two incubators, pulse oximeters, a neonatal aspirator, a ctg machine, a phototherapy lamp, and an infusion pump. the hospital' s director dr. jovan sekulic said on this occasion :
i want to welcome this action and to thank fund b92 and the company nordeus for this big and important donation. this is not the first, and hopefully not the last time that the need for continuous improvement of the work processes has been recognized, as well as the fact that patients deserve better service and more comfort. this donation is an indication that health facilities in the country are not alone and that they can count on the assistance in procuring the equipment, all in favor of improving conditions for the coming to the world of youngest and best loved ones. with your activity you helped us modernize and equip our gynecology and obstetrics service. all that remains is to wish to have as many babies .
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a pocket gamer co - founder, jon is contributing editor at urltoken which means he acts like a slightly confused uncle who' s forgotten where he' s left his glasses. as well as letters and cameras, he likes imaginary numbers and legumes .
any game that' s been top 5 top grossing in 104 countries has to be a strong commercial success. no companies can buy that sort of placement with advertising. as for more context, well, this article is called the charticle... ; )
hi jon, good to see this breakdown of chart performance, but on what basis do you think it' s been a success? quality? good iap mechanics? a big advertising budget? would be nice to get some context for the performance ...
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neonatology and maternity wards at the gynecology and obstetrics clinic in nis as of thrusday have at their disposal all the necessary medical equipment .
veran matic, president of the commission investigating murders of journalists, has reacted to an initiative presented by the belgrade bar association .
a storm and heavy rainfall in the municipality of ivanjica on wednesday have prompted the authorities to declare a state of emergency in the area .
a worker in the copper mine in majdanpek was found dead at the mine' s plant, vecernje novosti is reporting .
in accordance with the law on war memorials, all monuments to conquerors, war criminals, and terrorists will be removed most likely as soon as this coming fall .
serbia' s national stadium will be built in the belgrade suburb of ostruzica, finance minister sinisa mali has confirmed .
the judges' association of serbia says that veran matic violated the presumption of innocence with his statement for cenzolovka .
russian ambassador to serbia aleksandr chepurin says there was
only one person who firmly believed russia would beat spain
in the world cup round of 16 .
prime minister ana brnabic spoke late on thursday at the opening ceremony of the renovated building of the national museum in belgrade .
b92 is an environmentally responsible organisation. we offset all air travel and are acting to minimise our carbon emissions. urltoken
this came as part of fund b92' s campaign
battle for maternity wards .
as part of the campaign, fund b92 has to date collected donations in the amount of three million euros, thanks to which it fully equipped 30 maternity hospitals in the country. based on the announced donations, eight more maternity wards will be equipped by the end of the year, after which 14 more such institutions remain until a successful completion of the entire mission .
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if central and eastern europe has over the past few years become a tougher place to do business, nobody seems to have told daimler .
the german automotive group will spend at least €500m building a new factory producing engines for its mercedes - benz brand in jawor, in poland’s south - west, after shortlisting hungary, slovakia and romania for the project .
in the news for all the wrong political reasons over the past year, eastern europe nonetheless remains an important destination for global companies. caution has increased, but not at the expense of spending .
manufacturing, media, property and financial services companies have so far shrugged off political upheaval and constitutional crisis in poland, the rise of the far right in slovakia, a romanian government collapse, and the wider effects of the eu’s migrant crisis .
economic growth that well outstrips the eu average, rising consumer spending and still untapped reserves of skills and customers continue to lure western companies and investors keen to gain exposure to a growing market .
“stronger gdp growth and improving macro - stability is visible in [ central and eastern europe ], differentiating it positively from the emerging markets universe, ” says michal krupinski, chief executive of pzu, poland’s largest insurer, with businesses across the region. “poland in particular is well placed to continue converging with more affluent eu countries. ”
“in the longer term the main challenge is to avoid the ‘middle income trap’, ” says mr krupinski. “transition to the model of a more innovative economy is needed, producing higher value - added goods and services, with local firms going global. ”
according to the international monetary fund, the economies of the baltic states and visegrad group of poland, hungary, slovakia and czech republic are on track to grow around 3 to 3. 5 per cent this year .
further south and east in the balkans, in romania and bulgaria, average growth will be slightly lower at 2. 4 per cent, according to the imf’s predictions, comfortably above the expected eu average of 1. 9 per cent .
while the economic fundamentals appear sound, and the investment returns are still strong, political risk has returned as a problem in discussions taking place among investors in the region or eyeing up an entry. a string of election results signals a shift towards the populist, nationalist right in some states .
most prominent has been the return to power of the law and justice party in poland, which won a sweeping majority last october. the biggest economy in the region by far, and typically its entry - point for new investors, poland is important beyond its size: it can set the tone for the international outlook on eastern europe .
since it took office, law and justice has moved to take control of institutions including state - owned media, the public prosecutor, security services and some of the country’s biggest companies. the party’s most controversial move, to change the workings of the country’s highest court, which has left it paralysed and prompted a constitutional crisis, has raised fears over the rule of law in the country, unsettling some foreign investors .
poland’s ministry of economic development is holding meetings with three or four investors each week, according to a person involved, to soothe fears and explain the new government’s intentions .
“for foreign investors, poland’s image is blurred. rough political rhetoric from the government and often - dramatic news reporting are contradicted by good macro indicators and a booming economy on the ground, ” says wawrzyniec smoczynski, managing director of polityka insight .
his warsaw - based company, which provides business and policy analysis on poland to multinationals, investors and banks, has seen a marked increase in interest from foreign clients keen to assess the political risk for their business in the region’s largest market .
“most clients want clarity: should we worry? we say it depends, ” mr smoczynski says. “for many sectors nothing has changed because they are domestic, unregulated or without state - owned players. for others political risk has risen exponentially, but there are some for which the environment has actually got better. ”
concerns over poland’s political direction echo those voiced half a decade ago regarding hungary. prime minister viktor orban’s pledge to pursue an “illiberal democracy” and increase taxes on foreign investors hit investor sentiment. worries linger today in spite of efforts by budapest to placate investors. in slovakia, too, an election this spring saw nationalists and fascists enter parliament, and a shaky ruling coalition government formed .
politics aside, the region is pushing ahead in terms of making itself more attractive to investors .
one focus is to foster enough start - ups to form hubs in central and eastern europe that can challenge the entrepreneurial clout of london, berlin, tel aviv — not to speak of silicon valley — as part of a long - term push to advance their economies away from a reliance on low - cost manufacturing and physical exports .
central and eastern europe has 35, 000 start - ups, according to don grantham, microsoft ’s president for the region. the us technology company works with 9, 000 of them and invested over $ 130m last year in funding and technology support .
“what i find with central and eastern europe compared with the west is an attitude of wanting to embrace the future, embracing opportunities, ” says matt brittin, head of google in europe, which last year opened a google campus in warsaw, its fifth in the world, to support start - ups .
“if we can help expand the digital skills in this region, then we can help businesses grow, build careers and increase productivity, ” he adds. google has launched training schemes in 14 countries in the region, where most rank among the lowest in the eu in terms of digital skills in the labour force .
most countries have adopted ambitious digital governance plans, seeking to follow the examples set by estonia and latvia in jumping straight from soviet - era bureaucratic processes to online platforms. countries are keen to make life easier for businesses and streamline their own government administration channels .
initiatives such as the “digital gateway to administration” project by poland’s ideabank are part of that push. the corporate lender is integrating its online banking platform with the nascent online administration systems at the country’s social services, tax and company registration authorities .
“keeping in touch with public administration is a very important and time - consuming part of running a business, ” says jarosław augustyniak, the bank’s chief executive. “this will not only simplify communication with public administration, but also increase business security... we will help entrepreneurs avoid these problems. ”
non - profit support organisations such as start it in serbia are seeking to provide platforms to promote entrepreneurs, many of whom struggle to find finance or expertise due to the lack of funding networks or the risk profile of countries in the region but outside the eu .
other countries in the region are betting on a trickle - down effect from global technology investors into homegrown successes .
romania hosts research and development centres and service offices for companies such as hp and oracle that employ over 60, 000 people, a number that analysts expect will more than double to 150, 000 over the next five years .
keen to follow poland’s model, which over the past decade has become a leader in providing technology services to western finance companies, romania produces more than 100, 000 it graduates every year. that is expected to help it swell its it services market to a forecast €4bn by the end of the decade .
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man on! well, management on your smartphone or tablet, anyway. photograph: r. parker / sportsphoto / sportsphoto ltd. / allstar
f you think guardiola, wenger and ranieri are the cream of the football - management crop, you should have seen me take bishop’s stortford from non - league obscurity to champions league glory in less than a decade .
admittedly, this was in the last version of football manager on my computer, but my translatable skills for real - world management are surely clear. old trafford, i’m waiting for your call …
in the meantime, the age - old football management genre is translating smoothly to mobile devices – especially for lapsed football manager addicts who don’t have the time for desktop play any more, but do have long commutes or other free time for mobile managing .
if that might be you but you’re unsure of which games to try, here are seven of the best mobile football manager games .
the closest thing to desktop football manager on a tablet is, unsurprisingly, the official tablet version of football manager. this is excellent: a pitch - perfect port of the “touch” mode from the desktop version with touchscreen controls .
there’s a massive database of players; the option to go as deep or shallow as you like with tactical and training tinkering; and an impressive 3d match engine to showcase the results .
stattos will love the inclusion of prozone analysis, while the ability to create your own club from scratch is welcome too .
football manager remains focused on the solo management experience, but if you want to pit your wits against players around the world, top eleven 2016 is the best option on a smartphone or tablet .
you’re still doing the regular management tasks of team - building, training and tactical trickery – developing a giant stadium is also on your to - do list here – but the fact that you’re playing in a universe of real humans doing the same adds an interesting twist .
as an attempt to bring football management into the world of casual, social gaming, this is the best effort yet .
there are now two official football manager games for mobile devices: this is the one focused more on smartphone players – although it has tablet versions too – with stripped - down gameplay akin to the football manager desktop edition a few years ago .
that’s not to say it’s shallow: football manager touch aside, this is probably the deepest management game available on mobile. there’s lots of scope to build your squad, bring young players through and train them up, and develop (almost) unbeatable tactics .
it works well for short bursts, but is just as rewarding for longer sessions when conditions allow .
this isn’t the first sim to pitch you into the business end of running a football club – i have fond memories of football director on the commodore 64 from a couple of decades ago – but football chairman feels fresh nonetheless .
you start as a non - league scrabbler, and have to drive your team to the top by sanctioning player transfers, hiring and firing managers, and upgrading your facilities. you can blast through seasons quickly too: an important thing in the narrative arc of your path to glory .
as with the football manager games, in - app purchases are a (genuinely) optional extra if you need a bit of a hand – here in the form of funding injections rising from a “local businessman” to an “arab billionaire” .
the original developers of the championship manager games split with their publisher and moved on to football manager, with champ man having continued – albeit never rivalling the fanbase of its rival .
its latest reinvention is as a free - to - play game fuelled by in - app purchases, which may raise the hackles of old hands, but actually works well. you play through 20 seasons of training, tactics and transfers, with scope to dive deep or skim your way through according to preference .
champ man 16 remains in the shadow of the two football manager games, but if you’re looking for an alternative, its free status makes it worth a try .
as a football action - game brand, pes is on the up again: its latest console version is giving fifa a run for its money, and for veterans conjuring up memories of its glory days as iss pro evolution soccer. as a management brand, its history is somewhat lower profile .
like champ man 16, pes club manager is a freemium game: a risky move if aggressive in - app purchase selling were to trump strategic skills. it avoids that pitfall: you don’t have to buy its pes coins currency unless you’re really impatient .
the big draw is matches visualised using the console game’s match engine, and while it looks good, you may find yourself wanting to play the actual console game instead as a result .
finally, the second championship manager game: one that steps outside the regular league structure in order to take on top eleven as a worldwide social management game .
the other appeal here is that you’re building a team from players drawn from hundreds of clubs – a familiar dynamic in the console world of fifa ultimate team gameplay – with human opponents adding spice, and a choice of modes to test your abilities .
taking on top eleven isn’t the same as beating it – the latter game appears to have more momentum – but if it doesn’t suit you, champ man all - stars could be an alternative .
what do you think of this list? the comments section is open for your thoughts on the games above; your recommendations for games that we’ve missed; and your anecdotes about stuffing barcelona 4 - 0 playing as hucknall town at 3am on your smartphone while pretending to sleep .
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of all the sports games on facebook, soccer - themed games reign supreme, accounting for more than half of the 40 most popular sports games on the platform .
inside social games: top eleven is the most popular sports game on facebook right now. why do you think the game has been so successful despite the fact that its competing against officially licensed games like fifa superstars ?
but to answer your question, we took the risk of developing a technically very advanced platform that enables rich gameplay, synchronous multiplayer experience and truly cross platform gaming (i. e. it’s exactly the same game on facebook, top eleven. com, iphone and android). this gave us the opportunity to offer our users a game they find challenging and exciting to play with their friends .
another thing we’ve focused on and think is crucial is the level of realism. we’ve tried to be as close to the real world of football management as possible, including a complex match simulation engine based on english premier league stats. actually, the only thing missing to bring us to the absolute realism is licensed brands, everything else we’ve covered .
isg: when you released top eleven in 2010, facebook was a very different platform. since then user acquisition costs have risen quite dramatically — what are the challenges you’re facing now and how has facebook changed as a platform ?
milutinović: the platform has changed a lot in the previous two years. we know the facebook team is working hard to improve the platform for everyone, both users and app developers and most of the changes we find really positive .
not all of us football fans have the liberty to spend time gaming at home, but do have long commutes which can be better utilised. that’s where mobile gaming can be of help, and in 2016 there are at least half a dozen decent options to fill your time. be it casually flicking the ball towards goal or racking your brain to manage tactics, squad, and transfers, there is something for everyone in the world of mobile football games .
the obvious choice for most mobile converts is ea sports fifa, which got a big new update this week, introducing modes that emphasise attacking and competitive gaming with your friends circle. if you' re looking for alternatives, here are the ones we love :
as for the game itself, there isn’t any on - the - pitch action. top eleven is about being a manager (hence mourinho’s involvement) and that means running the club. you’ve to bid for players, think tactics, build a world - class stadium, and then challenge other managers to win games. top eleven also lets you build your own football association, and invite your friends to compete .
it’s even got two dozen licenses, from the likes of arsenal in the premier league, bundesliga’s borussia dortmund, juventus in serie a, and la liga’s real madrid .
2) score! world goals instead of giving you the keys to a game of football, score! world goals has a narrow focus: recreating goals, be it domestic leagues, european cup nights and even the world cup. all this, with just the flick of your fingers .
fans appreciate the game’s minimal learning curve and barebones mechanics – which lets the gameplay focus entirely on setting up goals from running past defenders to putting sweet volleys past the goalkeeper. score! world goals has commentary, mo - cap animations, and even a multiplayer mode .
3) football manager mobile / touch sports interactive’s football manager franchise has long been the mainstay for dedicated managers. and when we say dedicated, we mean people whose lives tend to revolve around the game. so it was only natural that the brand would move onto devices and ecosystems that people carry with them everywhere they go .
there are now two versions of football manager available for mobile devices, in football manager mobile and football manager touch. both are single - player only, and offer the same modes too – career, create - a - club, and challenge. mobile is for the (comparatively) casual crowd, offering faster progress with less depth, while touch provides the exact opposite .
that even reflects in the number of players, staff, and leagues available in - game, with mobile coming in at 11, 000 people across 40 leagues in 14 nations. touch, meanwhile, offers 26, 000 to 190, 000 real footballers and staff in a total of 137 leagues spread over 51 nations. other differences include the presence of 3d match simulator in touch, and cross - play functionality across your mobile and desktop devices .
platforms: mobile – android and ios; touch – android and ios cost: mobile – rs. 600 / rs. 550; touch – rs. 1, 350 / rs. 1, 200
4) flick kick football technically speaking, flick kick football is the football version of paper toss. for those who have never played the classic crumbled paper ball into a trash bin, all you need to do is swipe and flick the ball towards the goal. and as the difficulty increases, you will have to put spin on the ball .
the game has other modes too – you can practice your skills in well, practice mode, hit the targets in bullseye mode, race against the clock in time attack, and even go multiplayer if you like .
instead of spending money acquiring licenses, developer pikpok has taken the game to its “golden era”, which has allowed it to not care about the same. hence, you will find high - waist shorts, moustaches, and 60s hairstyles .
platforms: android and ios cost: rs. 99. 99 on play store, rs. 120 on app store
5) pes club manager konami makes one of two credible football games on desktop, and its mobile counterpart – pes club manager – is one of the few to offer 3d matches on your phone. it’s simulation - based though, so you’ll need to get your tactics spot on to win games. and what it lacks in sheer gameplay it delivers in graphics – the match simulator draws on the same game engine from pro evolution soccer on consoles .
pes club manager has over 5, 000 licensed players from around the world, be it south american leagues, or the likes of bayern munich and paris saint - germain. the game has a huge download size though, at 1. 23 gb, so keep that in mind before you take to the pitch. the latest update, in september, brought in the european championships alongside more daily and weekly achievements .
6) soccer stars of all the games on this list, soccer stars has the oddest take on football, borrowing elements from air hockey and foosball. the game is meant to be played online, and even allows you to login with your facebook account to take on your friends .
soccer stars is meant to be a pick - up - and - play game, so it’s easy to learn and still manages to offer fun in the long run. there are no real footballer likenesses on display, though you can collect the different colours of clubs (such as fc barcelona, and liverpool) and countries (spain, brazil, and more) to show off your support .
what is your favourite football game on your mobile device? let us know in the comments below or tweet to us @ gadgets360 with # footballapp .
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nordeus is an independent mobile games developer headquartered in belgrade , serbia . the studio ’s debut game is top eleven football manager , a free-to-play social football management simulation game . in 2013 , the game reached the top of the top grossing charts in 23 countries on android , and 68 countries on appstore , according to data from app annie . the company is self-funded and one of europe 's fastest-growing companies in the field of computer games . it is a privately held company with no external funding . 
nordeus is an independent mobile games developer headquartered in belgrade, serbia. the studio ’s debut game is top eleven football manager, a free-to-play social football management simulation game. in 2013, the game reached the top of the top grossing charts in 23 countries on android, and 68 countries on appstore, according to data from app annie. the company is self-funded and one of europe's fastest-growing companies in the field of computer games. it is a privately held company with no external funding.
nordeus is an independent mobile games developer headquartered in belgrade, serbia. the studio ’s debut game is top eleven football manager, a free-to-play social football management simulation game. in 2013, the game reached the top of the top grossing charts in 23 countries on android, and 68 countries on appstore, according to data from app annie. the company is self-funded and one of europe's fastest-growing companies in the field of computer games. it is a privately held company with no external funding.