hitfix
in march 2016, hitfix had 3. 9 million unique visitors in the u. s. , while woven digital tallied 33. 1 million, according to comscore. hitfix claims that it reaches an audience of 300 million each month across hitfix. com, hitfix - branded channels on youtube and facebook, and via other partners .
the star - ledger' s alan sepinwall moves to hitfix. com | business wire
hitfix, or hitfix. com, is an entertainment news website that launched in december 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television .
oops, meant to add that your google - friendly name saved me often in the hitfix days .
subscribe to hitfix or check back daily for exclusive interviews with the biggest names in hollywood, expert opinion and commentary on the latest breaking movie, tv and music news and original viral videos from hitfix riot. join the 4 million people who visit hitfix every month for the latest entertainment news, reviews, recaps and analysis - all delivered by veteran experts without the gossip and celebrity news - at www. hitfix. com. show less
does anyone know how to get email notifications of alan’s articles? it used to work in the hitfix days .
hitfix said it has more than 4 million monthly unique users and 50 million users across its video distribution network .
always fantastic film writing, one of my favourites. will miss you from aicn. hitfix then eh ...
the fien print. 1. 2k likes. television critic for the hollywood reporter. formerly at hitfix. com .
entertainment news website hitfix has received $ 1. 8 million in second - round funding led by tech coast angels .
youth - skewing media company woven digital has bought hitfix, a fan - focused publisher of entertainment news, reviews and video .
after a combined eight years at hitfix and uproxx, tv critic alan sepinwall says goodby as he prepares for a new chapter .
what' s alan watching will launch on hitfix on tuesday, may 4, 2010. fans can sign up for a reminder by visiting
hitfix had raised $ 6. 8 million, per crunchbase. the company’s investors included gordon crawford, golden seeds, angel capital entrepreneurial fund, liquid capital group and tech coast angels. in 2008, sargent co - founded hitfix with gregory ellwood, who left the company last september .
keywords suggestion tool used hitfix keyword to suggest some keywords related from this domain. if you want more, you can press button load more »
this sucks to read. will we be able to read your past film nerd 2. 0 articles somewhere else, or still at hitfix ?
very sorry to hear this, drew, but i can personally testify that there' s life after hitfix. wishing you a swift rescue .
hope the transition will be smooth and mostly without issues! especially for the archives, hopefully the system would be better than what hitfix had for sure .
distinctive and respected voices are difficult to find these days in an increasingly fragmented media landscape ,
gregory ellwood, editor - in - chief and co - founder of hitfix, inc. says .
we are thrilled someone of alan' s stature and talent has decided to join the hitfix team .
and it said my email address was already taken... < p > were the email addresses of aicn talkbackers copied over to the hitfix beta list ?
i’m glad to see you have your own sub - headline, alan. that way when uproxx inevitably gets rid of the hitfix banner yours will still exist .
just because i hate donna dickens and amy schumer doesn’t make me a right winger. i hate the extremes on that side, too. hitfix was awfully biased .
founded in dec 2008 by jennifer sargent and gregory ellwood, hitfix brings the world of entertainment to discerning fans that prefer entertainment journalism and events to celebrity scandal. hitfix has a top - notch team of insiders that break news on what’s next in tv, music and movies. profiled in businessweek in 2009 as one of “america’s most promising start - ups”, hitfix is the only entertainment news site to offer a location - based calendar tool, called the hitfix event forecast, that lets fans discover must - watch tv, upcoming movies, concerts, sports, theater, video games, album & dvd releases and local events through the website and through their iphone .
i appreciate every one of you who reads my work. i' m not sure where you' ll read it next, but it is no longer at hitfix .
hopefully the change is for the better. hitfix turned into a horrible site with horrible writers (you were the last quality one left) …. i don’t know uproxx, though. is it the same garbage, click - bate, extremely left wing nonsense that hitfix turned into? i see they brought donna along…so my hopes aren’t high .
while uproxx also covers entertainment, digiaro said it’s broader - based than hitfix and includes sports and music. “entertainment is such a key component of millennial culture, ” he said .
hitfix. com, one of the fastest growing film, tv and entertainment sites online, announced today that noted television writer alan sepinwall is joining its stable of award - winning writers and editors .
founded in 1997, irvine - based tech coast angels is the largest angel investment organization in the united states. in 2010, it participated in a $ 1. 6 million investment round in hitfix .
drewmcweeny on twitter :
i appreciate every one of you who reads my work. i' m not sure where you' ll read it next, but it is no longer at hitfix .
co - founded by jennifer sargent and gregory ellwood, hitfix is the top destination for 18 - 34 year old consumers to discover what' s next in entertainment news and events. hitfix calls on the talents of renowned entertainment journalists such as alan sepinwall, drew mcweeny, daniel fienberg, kris tapley and melinda newman to produce wide - ranging news, interviews and commentary on all aspects of entertainment. on a monthly basis, the site reaches over 4 million uniques directly and over 50 million users across their multi - platform video distribution. for more information visit www. hitfix. com, urltoken urltoken or urltoken
terms of the deal were not disclosed; digiaro said the acquisition comprised a mix of cash and equity. with the acquisition hitfix’s 17 employees are joining woven, including sargent, editor - in - chief richard rushfield, cto anurag jain and tv critic alan sepinwall. (last summer, variety hired kristopher tapley, who had served as editor - at - large for hitfix with his film awards blog in contention. )
) - - hitfix. com, one of the fastest growing film, tv and entertainment sites online, announced today that noted television writer alan sepinwall is joining its stable of award - winning writers and editors .
sepinwall, an active member of the television critic' s association, is the latest addition to hitfix' s established and respected industry experts including ellwood, drew mcweeny, daniel fienberg, melinda newman and katie hasty .
woven plans to boost hitfix’s video output, with higher production quality and frequency, said digiaro, who stepped into the ceo role last fall to replace scott grimes, who is now the company’s non - executive chairman .
youth - skewing media company woven digital has bought hitfix, a fan - focused publisher of entertainment news, reviews and video. for woven, hitfix’s focus on 18 - to 34 - year - old consumers passionate about movies and tv shows will expand the company’s reach into the highly sought demo, said ceo colin digiaro. other woven - owned properties include pop - culture site uproxx, which it acquired in 2014, [ … ]
the latest tweets from terry sandton (@ hitfix) tweet with a location. you can add location information to your tweets, such as your city or precise location, from the web and via third - party applications .
“we’re humbled by this sizeable investment from some of the biggest names in the finance space, which will allow us to expand our reach across all platforms, ” hitfix cofounder and chief executive jen sargent said in a statement .
gregory ellwood is an american writer who has given film festival and awards season coverage for variety, la times and the telegraph. he is also the co - founder of hitfix and contributor to urltoken and awardaampaign. com .
hmmm. i' ve tried three different addresses and hitfix keeps telling me my email address has already been taken. any help? anyway, good luck, drew. you' ve been my favorite reviewer here for years .
additional investors included golden seeds, an investment firm that funds women entrepreneurs, and gordon crawford, who committed a large personal investment in hitfix. crawford is a retired investment fund manager who worked for 40 years at capital group .
also, anything the programmers can do to make it easier to drill down to a review of a specific episode as we do binge - watching catch - ups, and want to get your thoughts … would be appreciated. at hitfix, we needed to 1. figure out episode title, 2. google sepinwall + title constrained to site: hitfix. com. something more convenient would be appropriate, given we’re not all watching all series in real time anymore .
earlier this year, uproxx ‘s parent company acquired hitfix, and while the two sites functioned independently for a while, it eventually made the most sense to combine our forces. so as of today, you can find all my stuff — both new material and the complete archive of my 6 - plus years at hitfix (along with all the old comments) — at urltoken. donna dickens, jill pantozzi, and others will continue covering comics, sci - fi, and other genre fare at urltoken .
my career began with me writing about tv online ,
says sepinwall ,
so it feels right to get back to doing that full - time - particularly at a website like hitfix with a stable of talented writers and a mission i respect .
who owns the moriarty tag? will you take the pseudonym with you, or will it be drew at hitfix? maybe aicn will keep the rights and suddenly there will be a new moriarty, but his reviews will sound oddly like an entertainment tonight stooge .
hitfix is the fastest growing online entertainment news destination, reaching more than 4 million monthly unique users (with a higher concentration of the coveted 18 - 34 year old demographic than any of its competitors) and upwards of 50 million across its video distribution network .
as you may remember, all heck broke loose last weekend when hitfix reported that edward norton would not be reprising his role as the green - skinned musclehead. a nasty game of verbal ping - pong between a marvel studios exec and norton' s agent ensued .
david, devindra, and jeff are joined by drew mcweeny from hitfix to discuss batman v. superman: dawn of justice. be sure to read drew’s review of the film, devin faraci’s review of the film, and learn more about bvs’s box office performance .
about hitflix co - founded by jennifer sargent and gregory ellwood, hitfix is the top destination for 18 - 34 year old consumers to discover what’s next in entertainment news and events. hitfix calls on the talents of renowned entertainment journalists such as alan sepinwall, drew mcweeny, daniel fienberg, kris tapley and melinda newman to produce wide - ranging news, interviews and commentary on all aspects of entertainment. on a monthly basis, the site reaches over 4 million uniques directly and over 50 million users across their multi - platform video distribution .
woven digital thinks it knows. led by ceo colin digiaro and chief creative officer ben blank, woven is a pop culture - focused digital media and content company that' s home to guy - friendly brands such as uproxx, brobible, dime magazine, and most recently, hitfix .
hitfix reported friday that mike myers inked a deal to reprise the role as the flamboyant brit. but that’s about all they knew. there was no word yet on a storyline or even a director – though jay roach would be a solid bet, as he’s helmed each powers film thus far .
with hitfix, woven digital now has 135 employees. the deal is woven digital’s seventh acquisition to date, following brobible (2012), guyism (2013), brotips (2013), animal new york (2013), uproxx (2014) and basketball fan site dime (2015) .
tech coast angels (tca), the nation’s largest angel investor network, announced that its angel capital entrepreneurial fund (ace) committee has invested in a second round funding that helped raise $ 1. 8m for hitfix, the top online destination for what’s new in entertainment. additional investors include, golden seeds, an investment firm dedicated to the empowerment of women entrepreneurs, and gordon crawford who committed a large personal investment in hitfix. crawford is a retired influential investment fund manager best known for his 40 - year career at capital group and dispensing wisdom to the titans of media, entertainment and technology .
when uproxx bought hitfix, they also bought years worth of content, including six - plus years of reviews, episodic recaps, and interviews from what’s alan watching? all those old posts now exist under the uproxx banner, with uproxx urls (if you have old hitfix links, they should still point you to the new versions), but it’s taking a while to get them organized. we’ve started building up hubs for notable shows — both classics like mad men, deadwood, and parks and recreation, and current shows in the rotation like game of thrones, the americans, and legion. all the links are below, in alphabetical order, and we hope to keep adding more of them when possible. if there’s a particular show from the hitfix days that you’d like to see a hub for, email me and i’ll pass it along to the web designers to see what can be done .
digiaro said the deal came together in recent months in talks with hitfix co - founder and ceo jennifer sargent. “it was evident how passionate jen and her team are for entertainment news, ” he said. “they fit well with the vision for woven… and we thought it made sense to work together. ”
tech coast angels (tca), the nation' s largest angel investor network, today announced that its angel capital entrepreneurial fund (ace) committee has invested in a second round funding that helped raise $ 1. 8m for hitfix, the top online destination for what' s new in entertainment. additional investors include, golden seeds, an investment firm dedicated to the empowerment of women entrepreneurs, and gordon crawford who committed a large personal investment in hitfix. crawford is a retired influential investment fund manager best known for his 40 - year career at capital group and dispensing wisdom to the titans of media, entertainment and technology .
hitfix, a los angeles - based producer of entertainment news and reviews, editorially positioned somewhere between variety and tmz, has found an enormous audience for its videos with 90 million monthly video views via web syndication and outdoor media, says jennifer sargent, ceo and co - founder in this video interview with beet. tv
for woven, hitfix ’s focus on 18 - to 34 - year - old consumers passionate about movies and tv shows will expand the company’s reach into the highly sought demo, said ceo colin digiaro. other woven - owned properties include pop - culture site uproxx, which it acquired in 2014, and dude - oriented brobible .
when i left for my vacation last week, i promised some big blog news upon my return. well, you’ve probably already noticed the main part of it, since it got done ahead of schedule before i returned from my trip: what’s alan watching — and all of hitfix, for that matter — is now a part of uproxx .
... absolutely not. i wouldn' t do that to the aicn readership. you guys are free to read hitfix or not... i' m not going to strongarm anyone or use any mailing lists from here. i think we may just have a glitch right now. we are still just gearing up the beta, so bear with us .
was like one of the main reasons to come to this site and with him gone it will be a lesser place to visit. < br > < br > all the best with hitfix may need to hit you up with an email as my wireless card is playing up < br > < br > it' s like the beatles all over again... : (
i can' t believe it man. this place won' t be the same without you. i like your reviews, and your occasional forays into the talkbacks to administer some discipline. < p > i wish you much success at hitfix and will definitely look for ya there. but stay on as a talkbacker. please. with a blackbox. the fun must not die .
for leaving to
hitfix
and it better not be money. you would leave a site run by people who live and breath movies like harry for what, i assume, is a pop - culture blog for idiots. you will regret this decision for the rest of your career. when this blog goes belly - up i hope there is still a place for you at aicn .
i' ve loved mori' s reviews. always thought he deserved his own archive like harry. even the controversies like being banned from the ranch, the evisceration of jj abrams' superman script, telling us it is wrong to read preview scripts, the massa feud. they were good times all. i hope hitfix gives mori more discipline so there' s more of him to read .
“since hitfix’s inception, founders jen sargent and greg ellwood have built the top editorial team in the business, strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base, ” said ace deal committee member ray chan. “their continued success and high - rate of expansion to digital partners such as aol, hulu and youtube makes us confident that our money is in good hands. ”
“since hitfix' s inception, founders jen sargent and greg ellwood have built the top editorial team in the business, strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base, ” said ace deal committee member ray chan. “their continued success and high - rate of expansion to digital partners such as aol, hulu and youtube makes us confident that our money is in good hands. ”
greg co - founded hitfix, has contributed to the major trades (variety, thr, etc .) and he’s been reading the oscar tea leaves for as long as the internet has been around. he’s a terrific addition to the team and you’ll see his work starting at the telluride film festival in late august (and if you were eagle - eyed, you’d have noticed a few pieces from cannes and karlovy vary early this year) .
in person, digiaro and blank are laid back, engaging guys who are passionate about their work and confident in woven' s ability to capture this notoriously hard - to - reach audience. woven claims half of 18 - to 34 - year - old men have visited the network of sites, which boasts 60 million monthly unique visitors and 120 million monthly video views. its recent acquisition of popular entertainment news site hitfix will only add to that number .
i once sent him an e - mail, because of something that he wrote and made me a little bit angry and he sent a very nice e - mail back. i don' t think that someone like massawyrm would ever do that. (of course i may be wrong. i never sent anything to massawyrm, because i don' t read his stuff .) < br > i wonder if mirajeff will be at hitfix too ...
“since hitfix’s inception, founders jen sargent and greg ellwood have built the top editorial team in the business, strategically using its angel investments to lead consumer discussion and deliver top - notch content to its growing fan base, ” said ray chan, deal committee member of tech coast’s angel capital entrepreneurial fund. “their continued success and high - rate of expansion to digital partners such as aol, hulu and youtube makes us confident that our money is in good hands. ”
if you’re like us, you’ve seen a lot of really, really good movies this year. so which ones will make the cut when it comes to the oscar’s? gregory ellwood, co - founder of hitfix and writer for variety and la times, covers the award season for urltoken and awardaampaign. com. he joins us this week to discuss la la land ’s chances, if casey affleck will take best actor for his emotional performance in manchester by the sea, and much more .
the television critic for the star - ledger for the past 14 years, alan sepinwall has become a must - read for tv fans and industry professionals alike. expanding on his work for the star - ledger, sepinwall has spent the past five years developing a large and loyal following on his private blog what' s alan watching. that blog will be incorporated into urltoken allowing sepinwall' s fans access to hitfix' s proprietary event calendar and planning tools as they search for their entertainment fix .
word to the wise: if you ever have the privilege to interview tom hardy (or any a - list actor, for the matter) and that interview ends up being unexpectedly canceled, don' t air your strongly worded grievances on a public forum such as twitter. yet that' s exactly what hitfix film critic drew mcweeny chose to do last week, slamming back at the beautiful british actor for his supposed bad behavior at a recent press junket for the revenant. enjoy a select sampling of his delightful prose :
alan sepinwall has been writing about television for close to 20 years, first as an online reviewer of
nypd blue ,
then as a tv critic for the star - ledger (tony soprano' s hometown paper), now as author of the popular blog what' s alan watching? on hitfix. com. sepinwall' s episode - by - episode approach to reviewing his favorite tv shows
changed the nature of television criticism ,
according to slate, which called him
the acknowledged king of the form .
this years investment portfolio represented companies in a wide number of growth industries including technology, biotech and pharmaceutical, social media, financial services, consumer products, and green technologies, among others. the companies funded by tech coast angels in 2010 included: cyber - rain; benchmark revenue; allylix; outside labs; vigilistics; h2scan; mobile xl; continental windpower; amplyx; olfactor; vokle; micropower technologies; hitfix; ranker; cardiocreate; myshape; bikestation; mashermedia; brand america; intrastage; youmail; glassbeam; laughstub; ondax; cosnet; solulink; and cognition therapeutics .
our middle - aged critics like devin faraci from birth. movies. death and drew mcweeny over at hitfix have settled in nicely to mainstream roles after spending a decade and a half contributing to the ruination of the artistry of film criticism. these critics were inspired by the contentious nature that siskel & ebert created as they argued across the aisle. though to be fair to both of them, their frustration was usually reserved for one another. the internet age of criticism brought forth a number of changes in the online critical voice, but the one constant that connected them all was indignation .
irvine, calif. – april 25, 2017 – tech coast angels (tca) invested $ 14. 1 million in a total of 55 companies in a diverse mix of industries in 2016. tca’s total investment for the year was its fourth highest since the network’s inception in 1997, and its two largest deals in 2016 were echo labs and movocash – each at over $ 1 million from tca. tca had six exits including five acquisitions (retrosense therapeutics, wegolook, clearcare, hipmunk, and hitfix) and one optional exit (grandpad) upon receiving strategic investment from acer. this brings the total exits to 68 in the angel network’s history .
a busy day of screenings. busy. watching movies. then mori' s exhausted ass has to take his dad to meet clint eastwood. mori' s life is rough, isn' t it? just kidding; i love ya brother. good luck with the new gig. i' m glad you' ll be keeping one foot in the aicn nest. i' m afriad if you come to bnat this year you' ll have already seen all the premiere screenings! anyway, i hope you' ll be there as we' ve not really formally hung out and i' d like to shake your hand and congratulate you in person. keep up the good work at the hitfix .
green dot, a leading prepaid financial services company, language weaver, a pioneer in statistical machine translation, and trius therapeutics, a biotech firm developing an oral antibiotic for serious staph infections, demonstrate the wide variety of industries tca invests in. among the new investments in q2 are olfactor, a novel technology for insect repellant and trapping, hitfix, an entertainment news site featuring original content, and vokle, which provides a next generation interactive platform for anyone wishing to reach their audience through live video dialogue. sudek added, “we invite entrepreneurs to visit our website at urltoken where theyll find a description of what were looking for and the simple steps to get ideas in front of tca. were a receptive audience .
the revenant junket happened the other day. tom hardy was available for interviews. but, actually, not really. hitfix’s drew mcweeny was supposed to interview tom and was f - cked over. normally when that happens, we’re too afraid to talk sh - t about the celebrity because we don’t want to be blacklisted by the studios for upcoming opportunities. i’ve written about this many, many times. hollywood crusades for free speech all the time, so long as the free speech is when you only report positively about their projects, and if you don’t, they have no problem with censorship. so, basically, you just have to accept them pissing in your face. and you return to get pissed on, indefinitely .
does that mean harry needs new staff. .? fly me out to l. a. and i' ll do it (of course, one would need an expense account too !). kinda reminds me of that scene in' talk radio' where' michael wincott' bursts into the studio... let' s hope mori doesn' t get shot on his way home. ! good luck with whatever you choose to do in the future drew. it' s been great posting (usually in agreement) on the thousands of articles you' ve written down the years. whatever do at hitfix, it' ll never be as important as the aicn years' but i' m sure you can live with that. up and out. . !
this years investment portfolio represented companies across a broad spectrum of growth industries including technology, biotech and pharmaceutical, social media, financial services, consumer products and green technologies. the companies funded by tech coast angels in 2011 included agilenano, anabios, angstrom pharmaceuticals, inc. , banshee bungee, bethebeast, continental windpower, cosnet, inc. , cyber - rain, define my style, extendcredit, groundmetrics, hitfix, h2scan, llc. , inhance media, jobsync, larada sciences, lendamend, mobile cause, numira bioscience, inc. , olfactor, olive medical, orion data analysis corporation, pharmasecure, phone halo, ranker, rx timer cap, sleepsafe drivers, social rewards, swarmology, virtual metrix, vokle, wispry, inc. , youmail, inc. and yowza .
i didn' t realize. it was that much more saddening coming at the end of this fantastic review. i' m sure you' ll have an official goodbye post at some point. but i' d just like to echo what other people said, you' re really the only reason i come here anymore. with you gone, i have none. your well - written and touching reviews always get to me. although i' m disappointed that you don' t like forrest gump. i can understand big fish as that movie divided people. but forrest gump? ? the ones i know that don' t like it are the smash and bang summer blockbuster types who don' t have the patience for anything else. but anyway, i hope one day (when you get bigger) you will release a book with all your best reviews. good luck at hitfix, i' ll be visiting regularly just for you !
at the golden seeds summit a panel focused on
building great cultures through dynamic leadership
with barbara mowry, chair of the federal reserve bank of kansas city and ceo of gorecreek advisors, and michael ott, president of the private client reserve of u. s. bank, who also serves as an advisor to the pentagon. other distinguished panelists in attendance included, lisa kassenaar, editor at large of global women' s coverage at bloomberg news, as well as deirdre naphin who had been a producer at cbs
60 minutes ,
producing notable segments from downton abbey' s maggie smith to facebook' s sheryl sandberg. business executives from the media and tech world also discussed innovative business strategies on topics such as ,
monetizing content
with amir akhavan, managing director of jordan edmiston group, david goldberg, co - founder and president of stylecaster, alex jutkowitz, managing partner and founder of group sjr and jen sargent, founder and ceo of hitfix, a leading media company .
one of the nation' s most opinionated and influential critics, sepinwall is known as a dogged supporter of quality television, proving to be a fierce advocate for shows including
lost ,
the shield ,
breaking bad
and
the wire .
last spring, nbc executives went so far as to credit sepinwall by name for his role in earning a renewal for
chuck .
sepinwall' s ties with the creative community have led to exclusive and exhaustive interviews with many of the industry' s most respected show runners, including david simon, matthew weiner, josh schwartz and vince gilligan. when
the sopranos
ended in 2007, creator david chase granted only one interview and that was to sepinwall .
in addition to his writing and blogging, sepinwall found the time to write
stop being a hater and learn to love the o. c. ,
the seminal chronicle of the first season of fox' s popular soap .
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alan sepinwall: he changed tv criticism. but can you be a rabid fan and a thoughtful reviewer ?
alan sepinwall changed the nature of television criticism. but can you be both a rabid fan and a thoughtful reviewer ?
alan sepinwall started writing about television in 1993, as a sophomore at the university of pennsylvania. he stank at it. in 2004, sepinwall characterized his early work thusly :
misspellings, bad grammar and, even worse, observations that make me cringe and wonder exactly when (or if) i stopped being such a dumbass .
he soon outgrew his dumbass ways. by the end of his undergrad years, sepinwall had parlayed his role as the leading nypd blue fanboy of the newsgroup era into a gig as the newark star - ledger' s tv critic .
[ w ] ithout blue ,
he wrote in 2004 ,
i wouldn' t have the career or the life that i currently do .
television, and television writing, have transformed since dennis franz' s bare butt launched sepinwall' s career. upon nypd blue' s early' 90s debut, it was heralded as one of the best shows ever made. in comparison with the sopranos, the wire, and even lost, david milch and steven bochco' s cops - and - perps procedural now looks prehistoric. today' s more ambitious shows demand more ambitious commentary. in 2002, sepinwall wrote his first post - episode sopranos breakdown. this was a new form, a hybrid of the inside - joke - laden episode recaps pioneered by dawson' s wrap (which later expanded under the name mighty big tv, then was re - renamed television without pity) and the nypd blue disquisitions from sepinwall' s dorm - room days. if you wanted to understand the subtext and symbolism of hbo' s epic mob series— the long - ago motivation for one of tony' s murders, the meaning of an end - of - episode quacking sound —you had to read sepinwall' s sprawling write - ups .
after 14 years at the star - ledger, sepinwall left the paper in 2010 to blog for urltoken. the style of tv criticism he helped invent is now ascendant. gawker, new york' s vulture, and the onion' s a. v. club employ teams of recappers to parse the previous night' s dramas, sitcoms, and reality fare. slate supplements troy patterson' s criticism with weekly dialogues on shows like lost, mad men, and friday night lights. sepinwall, though, is the acknowledged king of the form. as the a. v. club' s steve heisler explained last year ,
he' s an inspiration to tv critics throughout the country. his recaps appear online in record time, typically bursting with incisive commentary and wit .
sepinwall' s output is also legendary: he' s currently reviewing between 10 and 15 shows each week, which he says is
a fairly light schedule for me .
( advance screeners help on that score. )
sepinwall - style criticism has obvious strengths. week - to - week coverage reflects how people actually watch their favorite shows—we rehash the best lines, parse the meaning of weighty moments, and anticipate plot twists. at its best, new - school tv writing is brainy and inquisitive, thoughtful commentary borne out of a fanatical attention to detail. but hypervigilant criticism, written by obsessive fans for obsessive fans, isn' t necessarily an unmitigated force for good. is it possible that today' s tv writers are sitting too close to the screen ?
television criticism used to be like restaurant criticism: a writer would sample a few episodes and then issue an informed recommendation. today, it' s more akin to visiting the same restaurant every week, then reporting back on the mood of the wait staff, the condition of the silverware, and what dishes might appear on the new fall menu. in a fantastic a. v. club dialogue about the state of tv criticism, noel murray argues that since weekly critics
aren' t primarily engaged in telling people whether they should or shouldn' t watch a show … we get to kick around symbolism, character development, and real - world connections to what' s on the screen .
rather than tell you what to watch, sepinwall, murray, and time' s james poniewozik, among many others, validate your interest in the shows you' re already watching .
poniewozik, who blogs for time at tuned in, says serial dramas like mad men and lost reward weekly coverage more than procedurals (man, i can' t believe they solved another one !). sepinwall agrees .
i like ncis … [ but ] i would have nothing to write about it on a weekly basis ,
he says, referring to cbs' monstrously popular series .
for what i do, there' s not enough meat there .
sitcoms can also be a challenge—sepinwall admits that his 30 rock reviews have sometimes been just lists of punchlines. still, contemporary comedies like the office, community and how i met your mother give critics a lot more to chew on—recurring jokes, obscure pop - culture references, occasional character development—than, say, golden girls .
no matter the series in question, a typical episode review combines traditional criticism, plot recap, what - will - happen - next punditry, and unadulterated fanboy - ism. there' s no single formula for how best to combine these four elements. gawker' s gossip girl recaps seem aimed at a readership that watches the show as a guilty pleasure—the recaps make sport of the show' s ludicrous plots, then score the characters on their behavior (- 1 for eric when he
[ g ] ets his hair ruffled by nate like he' s some sort of fey chipmunk
). murray, who has covered boardwalk empire, lost, and mad men for the a. v. club, believes a
fairly thorough recap is essential
to jog readers' memories about what they' ve seen .
murray sees his role as part critic—what worked, what didn' t work—and part conversation starter, soliciting opinions from readers on whether a kiss on boardwalk empire was genuinely felt or politically motivated. sepinwall' s pieces, too, don' t read as straight reviews. a 1, 300 - word blog post on a recent friday night lights episode doesn' t offer a straight - ahead rundown of key moments or a clear - eyed assessment of the show' s strengths and weaknesses. instead, it' s an impressionistic take on how a much - beloved show made him feel .
loved the cut from the team doing the war chant on the riggins lawn to them doing it before the quarterfinal game ,
he writes .
easy way to pump me up .
when sepinwall does critique fnl —assistant coach, he says, is
the job that the writers give to characters they don' t know what to do with
—his observations are buttressed by years of careful attention. he' s not afraid to reveal his ardor, though, lamenting that the show will
rip my heart out a time or 12 in those [ last two ] episodes. dammit. i wouldn' t be mad if i didn' t care, and boy have they made me care over the years .
for the week - to - week critic, fandom is an occupational requirement .
you wouldn' t commit yourself to writing 24 weekly reviews of a series unless you like it ,
says murray. tv writing has always had a strain of advocacy, with critics frequently campaigning on behalf of low - rated fare. one of the first shows sepinwall championed was 1996' s paul haggis - helmed drama ez streets; it was quickly cancelled. sepinwall' s campaign to rescue chuck —boosted by social media, his own increasing influence, and the efforts of fellow critics like maureen ryan —was more successful. in an open letter to nbc executives, sepinwall argued that the network could rake in cash by expanding the show' s existing product - placement deals .
if blatant pimping is the price of continued existence ,
he wrote, chuck' s writers and fans
are more than happy to pay it .
the show was ultimately renewed, and nbc' s ben silverman credited sepinwall (and subway) for the show' s survival. while critical distance can be overrated—i' d prefer to read sepinwall on friday night lights than a writer who doesn' t care about the show—his role in the
save chuck
movement, as well as a cameo appearance on community, mark him as something other than an objective viewer .
more than any critic, sepinwall reminds me of his frequent podcast companion, urltoken' s sports guy bill simmons. we read television recaps for the same reason we read about last night' s game. we want to relive what we' ve seen through the eyes of an expert—someone who recognizes a callback to season 2 or spots a parallel with the 1967 red sox. sepinwall' s episode reviews are akin to simmons' running game diaries. both men are unmindful of word counts, piling on minutiae for their comrades in compulsiveness, and both dispense their knowledge without sacrificing the passion that marks them as fans rather than jaded pros. at the end of his reviews, sepinwall explicitly opens up the floor to his eager commenters—he is a fellow enthusiast, not a guru who imparts wisdom from an exalted perch .
one unavoidable consequence of writing for the web is that you get led around by television' s most rabid fan bases. the a. v. club' s recaps of terriers, which was cancelled after one season due to low ratings, reliably generated scores more comments than reviews of the good wife —a show with a larger but less - engaged audience. and given that episode reviews are mostly of interest to hardcore fans, honey - soaked praise attracts more readers than vinegar - y condemnation. blog readers, sepinwall says ,
want you to be a cheerleader for what they' re a cheerleader for .
indeed, my colleague jack shafer' s lost - hating rants made him a pariah among the readers of slate' s tv club .
i stopped by here after every show just to see if anyone had anything interesting to say about it ,
wrote one commenter ,
but i hung out at [ entertainment weekly ] where i found doc jensen' s unabashed enthusiasm far more entertaining and enlightening than these sour, shallow critiques .
( if a show is absolute dreck, however, hate can be therapeutic for all parties .
toward the end of heroes … [ the recappers would ] just lay into it, and the readers enjoyed that ,
murray says. )
in tv criticism, as in sports, mid - season analysis is also a game of incomplete information. assessing a tv series episode by episode, murray told me, is a bit like
reviewing a book chapter by chapter, or reviewing a movie every 15 minutes .
by the opening credits of next week' s show, this week' s deeply held convictions may well be obsolete.
hitfix , or hitfix.com , is an entertainment news website that launched in december 2008 specializing in breaking entertainment news , insider information , and reviews and critiques of film , music , and television . in mid-2010 hitfix crossed the 1,000,000 unique users per month milestone . as of june 2017 , hitfix was ranked 37th among all entertainment news websites by web traffic analyser alexa internet . hitfix has been cited as a source by such publications as time , los angeles times , the huffington post , e! online , and the daily herald . in april 2016 , it became a brand of woven digital . 
hitfix, or hitfix.com, is an entertainment news website that launched in december 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. in mid-2010 hitfix crossed the 1,000,000 unique users per month milestone. as of june 2017, hitfix was ranked 37th among all entertainment news websites by web traffic analyser alexa internet. hitfix has been cited as a source by such publications as time, los angeles times, the huffington post, e! online, and the daily herald. in april 2016, it became a brand of woven digital.
hitfix, or hitfix.com, is an entertainment news website that launched in december 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. in mid-2010 hitfix crossed the 1,000,000 unique users per month milestone. as of june 2017, hitfix was ranked 37th among all entertainment news websites by web traffic analyser alexa internet. hitfix has been cited as a source by such publications as time, los angeles times, the huffington post, e! online, and the daily herald. in april 2016, it became a brand of woven digital.