boston whaler
boston whaler - unsinkability... attribute is not exclusive to boston whalers... boston whaler, however, does claim to exceed the coast guard requirements ...
information on boston whaler boats is collected and organized in the reference section. this documentation of boston whaler boats is a work in progress .
a separate section devoted to planning, organizing, and documenting boston whaler rendezvous .
boston whaler 150 super sport (2009 -) captain' s report is archived .
hear what some of our owners have to say about being part of the boston whaler family. the whaler ...
boston whaler 345 conquest 2 day fishing trip off the east coast of nth nsw. wmv
boston whaler boats also remain afloat when completely swamped (full of water). because of these attributes, boston whaler' s trademarked sales line is
the unsinkable legend .
david horner battles high rollers and big species out on the gulf in his boston whaler 320 outrage .
boston whaler owners brave wild weather and an unexpected rescue mission off the coast of santa ...
the highly anticipated new boston whaler 420 outrage made its world premiere at the 2014 fort ...
the new forum provides an on - going and timely source of information on boston whaler boats—new and old—by active and informed owners and operators of boston whaler boats. it replaced the the old forum in october 2015 .
boston whaler is proud to celebrate 60 years as the “unsinkable legend” and a leader in the marine industry .
the perfect chance to step aboard this latest new edition of the boston whaler 150... read more
71' boston whaler outrage history of... ? - the hull truth - boating and fishing forum
the whaler section of urltoken is an encyclopedia of information on both classic and contemporary boston whaler boats which began in 1999. there are six main sections .
a boston whaler boat is the best recreational boat ever produced! in production for over 50 years, the unique boston whaler boat has attracted an intensely loyal group of owners and fans. the
classic
boston whaler boat is any of the many boats descended from the original boston whaler style hulls offered from 1958 to present. read the story of how the original whaler hull was conceived and developed. the
post classic
boston whaler boat retains the high quality and most of the unique construction technique of the originals, but uses a number of new and different hull forms .
2012 boston whaler outrage $ 100, 000 7 photos rhode island (1198 miles away) 2012 boston whaler outrage 1971 / 2012 21 boston whaler outrage restorationthis soon to be completed 2012 boston whaler outrage is located in mass. it will be a complete restore... dealer: rudders & moorings yacht s... more info updated: 03 - 01 - 2013 1971 model similar to that on boat trader for $ 100k
grab your polar fleece and travel coffee mug and take your boston whaler on a tour of pacific ...
boston whaler, the unsinkable legend, celebrates their 50th anniversary with the 2008 model year. enjoy this outstanding look at the timeline of one of america' s greatest boating brands. find more information on boston whaler at urltoken
modernizing, consolidating, and designing an award - winning website and interactive tool for premium boat manufacturer boston whaler .
what makes boston whaler unique? boston whaler is committed to providing you with the safest, easiest to own, most exciting boats on the water. it is a calling that started in 1958 with founder, richard fraser, who crafted the first twin sponson 13 - foot boston whaler and then did his best to destroy it by driving up rocky rapids and cutting it in half. turns out it was unsinkable, just like all boston whaler models are today .
boston whaler boats - model / year index. this section is alphabetized by size and model. older models first, newer models on last pages. 75 boston whaler model albums. there are 129 photos of various models in this section .
a lot of time and work goes into a boston whaler photo shoot. enjoy some behind the scenes shots ...
boston whaler made a major splash at the year' s biggest boat show: three new models made their ...
coverquest is proud to offer durable, beautiful boat covers and bimini tops, designed specifically for boston whalers. what do you think about boston whaler boats? we would love to hear your opinion .
photographs of various boston whaler boats in their native habitat, often in a mock - zoological style, are collected in cetacea .
what makes boston whaler legendary? more than 50 years of superior quality, safety, performance, reliability and trouble - free operation. the legend started when boston whaler founder richard fisher began subjecting his boats to torture tests to demonstrate their unsinkability, and it continues today as customers pass down their boston whalers to their children and grandchildren .
boston whaler has delivered for decades what no other boat can. when boats were expected simply to float, boston whaler proved they could be unsinkable. where most fishing boats lack comfort, and most pleasure boats lack fishing features, boston whaler proves you can have both at the most premium level. no matter what initially pulls you to the water – fishing, cruising, or water sports – your whaler will draw you back over and over again .
the purpose of this video is to visibly show that a 20 horsepower motor will plane out a 13 foot boston whaler very easily .
a boston industrial arts teacher named bob dougherty came to work for boston whalers in the early 1960' s. dougherty would become, among other things, the chief designer of the later generations of whaler boats .
the true legend of a whaler lies in the possibilities it empowers, the enjoyment it evokes. with a storied history and a forward - looking present, boston whaler is in a class all its own. here’s where boston whaler came from, where it is headed, and a few of the accolades we’ve collected along the way .
boston whaler' s unsinkable legend isn' t just a tale already spun. it' s a story retold with each ...
this is a brief history of boston whaler, the company, not the boats. there are five distinct eras to this story, as boston whaler was passed among five distinct owners. there are also a number of notable personalities that left an imprint on the product line .
the electrical company, fisher - pierce, (which incidently survives to this day) and the boat building company, boston whaler, eventually were separated as corporate entities. boston whaler continued to design and produce innovative and successful products, under the control of its founder dick fisher .
boston whaler' s future looks nothing short of dazzling. improved facilities and technology have allowed for more and larger boats—including the flagship 420 outrage .
this site is not affiliated in anyway with boston whaler or brunswick inc. , et al everything on this site is for informational purposes only .
from its boundary - defining launch to today' s many awards for innovation and quality, boston whaler is a leader as well as a legend .
on september 25, 1995, 81 - year - old richard t. fisher, founder of boston whaler, died at his home in florida .
boston whaler produces boats used for fire, rescue and marine governmental patrol, and sport fishing and recreational boats. for the first half of 1994, boston whaler had net sales of $ 25. 4 million as compared to $ 22. 3 million for the first half of 1993 .
we love our dealers, and our dealers love us. see why our loyal and trusted dealer network supports the boston whaler brand, year after year .
boston whaler has, for many years, sawn boats in half to illustrate their durability, performance, smooth ride and
unsinkability
. the original 1961
vigilant: conquest: 27 feet (8. 2 m) cuddy cabin: 400: 450: advertising and unsinkability claim. a boston whaler of the bermuda police service. boston whaler has, for many years, sawn boats in half to illustrate their durability, performance, smooth ride and
unsinkability
.
in february of 1996, the old boston whaler building on hingham street in rockland, massachusetts was torn down to make way for a new home depot store .
finally, element three focused on improving lead generation throughout boston whaler’s website, creating and adding new forms and landing pages that more accurately capture mqls and sqls .
after the redesign, boston whaler’s website was recognized as best - in - class within the boating industry and won the neptune award for best website in 2016 .
2017 boston whaler 420 outrage @ la paz bcs anchor windlass bow table - teak 12v dc receptacle (elect. reels / dowriggers) summer kitchen freezer plates 120v cock
boston whaler is a boat manufacturer located in florida, united states. it is a subsidiary of the brunswick corporation, and a division of the brunswick boat group .
the sale of boston whaler to reebok was a deal with some sweetener added; along with whaler, cml also gave reebok warrants on cml stock, which when exercised in 1992 resulted in an almost $ 30 - million profit to reebok .
back at meridian - owned boston whaler, business was not good either. there is some speculation that the only thing keeping whaler afloat during these years was profit from the highly successful commercial products division, makers of expensive and customized whaler variants for military, law enforcement, and other commercial customers. during this period, meridian was offered as an ipo, and opened its books for examination by prospective investors. notice the wording regarding their boston whaler operation, wherein they said :
a key benefit to boston whaler ownership is confidence. confidence in the quality of the ride, the seamlessness of the experience and the excellence of the build. that confidence is enhanced by the unmatched global service network built on the foundation of the exceptional boston whaler dealer network, comprised of dealers who bring vast industry expertise and boating knowledge .
this is accomplished through the use of closed cell foam, or other non - permeable material. boston whaler, however, does claim to exceed the coast guard requirements .
maybe we should say that the original boston whaler company, circa 1958 - 1990 * used * to create highly original, unskinkable boats. and leave it at that .
2008 marked the 50th anniversary of the boston whaler company. in 1958 the company manufactured the first 13 foot whaler and the rest is history. the videos constitute a documentary of this amazing company and unsinkable legend. we hope you enjoy this series .
take a tour of the boston whaler factory in edgewater, florida, for a first - hand look at how whalers are made, with personal insight from our expert craftsmen .
as part of the cml - group, boston whaler boats flourished. the cml group (
consumer marketing lifestyles
) was a just formed small conglomerate looking for businesses to acquire. eventually they would assemble a stable with strong brand names and high quality products like nordic track and the nature company. boston whaler was cml' s first big acquisition, and they seemed to be a good fit with the whaler corporate culture .
boston whaler’s history of innovation started with its first hull. today, the 13 footer, featuring a variation of the original twin sponson design, still delivers superior stability, shallow draft and optimum performance with minimal horsepower. boston whaler created the first centre console boat, as well as the unique unibond construction process, which no other manufacturer has ever duplicated .
clean lines, low - maintenance center console construction and a pristine finish give the boston ...
that' s a horrible marketing blunder by boston whaler, the the boating company most recognized for truly creating original boats. that would be a better slogan for operations like mckee craft and wahoo & various splashers, copied whaler' s ideas rather originate them .
whaler says
we don' t create boats .
- moderated discussion areas
boston whaler has delivered for decades what no other boat can. when boats were expected simply to float, we proved they could be unsinkable. where most fishing boats lack comfort, and most pleasure boats lack fishing features, boston whaler proves you can have both at the most premium level. no matter what initially pulls you to the water – fishing, cruising, or water sports – your whaler will draw you back over and over again .
boston whaler engineers make sure your boston whaler is designed for the ultimate in high quality and low maintenance. things like 316 - l stainless steel hardware, solid (not hollow) cleats with whaleboard backing, and special electrical wiring and connectors to withstand the marine environment mean you can spend your time on the water having fun with your boat, not worrying about it .
to pull it off, the team at boston whaler knew they wanted a marketing agency with experience in partnering with manufacturers that sell through complex dealer networks. this led them to us .
boston whaler was founded by richard fisher in 1958. he crafted the first twin - sponson 13’ whaler then in return try his best to destroy it by driving it up rocky rapids and even going as far as cutting the boat in half. the result, it is unsinkable .
contribution of photographs (see guidelines), historical information, and first hand experiences with a boston whaler is welcomed! please help this collection to grow by sending your information to jimh @ urltoken .
boston whaler has an unmatched commitment to delivering the safest, most reliable and most stunning boats out there. that leads to consistent awards and accolades from people who know. here are a few .
i have a video at the following link that show my boat planing. you will notice that the bow stays almost level the entire time. boston whaler 13 with tohatsu 20 horsepower and hyrofoil planing
boston whaler and mercury marine, both divisions of brunswick corp. , work closely together to create precise engine / boat packages that perform well and result in better overall product for their customers. from new model development to manufacturing coordination to customer service, boston whalers partnership with mercury offer our customers distinct advantages .
even the name
boston whaler
was carefully chosen. fisher was looking for an
unstraight
name, something that people would remember. the
whaler
idea came from the boat' s ability to behave in following seas - -
a hell of a good thing for a nantucket sleigh ride ,
said fisher of the boat. of course, whaling dories are pointed on both ends and flat bottomed, while the new hull was blunt ended and anything but flat bottomed. more
unstraight - ness
for fisher, which made
whaler
good nomenclature. since the boat was made in the boston area, but boston wasn' t generally associated with whaling, the
boston whaler
name seemed to have just the contradiction in terms fisher was looking for .
boston whaler provides the safest, easiest to own, most exciting boats on the water. since our founding almost 60 years ago, we have conceived and built peerless designs that meet boaters’ diverse and changing needs. only whaler can bring you a legendary, innovative boat that is engineered for a lifetime of enjoyment and dependability. only whaler can bring you the unsinkable legend™ .
for $ 27 - million - - probably little more than what the land and building in edgewater were worth - - they got the entire boston whaler operation, the designs, the molds, the reputation, the number - one name in boating! it was at once both the bargain of the century and also an indication of just how close to foundering the boston whaler boat company had come .
the boston whaler 285 conquest is developed to offer a holistic experience in fishing and offshore multiday touring providing all the expected amenities of a household. she is the fruit of a meticulous research and consistent feedback from boston whaler' s users and fans offering high levels of luxury, practicality and versatility. this boat is not just designed for fun she is an investment in fun. more info: urltoken
i was just browsing the whaler website. apparantly, the market in cuba is quite lucrative. i bet that whaler that ended up in cuba was a
free sample
life magazine, may 19, 1961 dick fisher' s marketing genius matched his engineering skills. after this photo layout ran, the whole world knew the boston whaler as the boat that was unsinkable .
for 60 years now, boston whaler has engineered the most reliable and forward - thinking boats on the water. every chapter of our history starts with a belief in pushing the limits of what’s possible, including the very first whaler ever created. this heritage is cause for reflection and celebration .
whaler production facility located in edgewater, florida is where every legendary boston whaler journey all begins. expert designers and engineers employ cutting - edge cad product development methods, build and test proprietary innovations such as the dive door, and subject each and every model to painstaking quality - control standards .
in 1992 reebok reported that boston whaler sales were $ 45. 0 million, an 18. 7% increase. reebok' s total sales that year were over $ 3 - billion. after three years in the boat business, reebok sold boston whaler to meridian, on july 3, 1993 for just $ 20 - million, or a $ 25 - million loss on their three - year old acquisition .
“element three delivered a dramatic digital transformation during the website redesign in 2016—a responsive, modern approach that not only enhanced the user experience of boston whaler prospects and existing customers, but drove real results, too. ”
i have always thought that a whaler was the best there was. it was the boat .
boston whaler boats, clews & amp; strawbridge - new & amp; used boats, service, and parts in frazer, pa, near wayne & amp; norristown 310 lancaster pike frazer pa 610. 644. 3529
an oral history of the boston whaler boats is presented in radio, a unique audio - content feature. although this feature predates the term podcast by several years, you may be more familiar with this content by that name .
while the foam and all of the other components of today' s boston whaler boats have evolved into more modern forms, the boats are still just as unsinkable as ever. in fact, current videos show the boats being sawed in half with a chainsaw and still operable - even when powered with an engine. the stability and craftsmanship certainly played a role in boston whaler becoming a major supplier to the us navy, coast guard and law - enforcement agencies .
. due to the foam core construction, the whaler will remain afloat when sawed completely in half .
33% ownership for $ 360, 000. we are delighted to introduce you to the world of seanet and a smart way of owning the impressive boston whaler 420 outrage. become one of only three owners to co - own this
usually an established company sells for some multiple of its annual sales, and meridian had just said whaler had annual sales of about $ 50. 8 - million. brunswick was about to offer less than half that amount, and boston whaler, the queen of the american boat building, was about to get its third owner in four years .
this footage will perk up any whaler owner or enthusiast – just what we need... read more
this will be a successful message for brunswick and boston whaler as the company continues to evolve to become a strong financial contributor to the brunswick group while holding on to the traditional core that founded a base of nut - job fanatics like ourselves .
there is some speculation that the motivation for the sudden sale was the threat of a hostile takeover of cml by irwin jacobs and genmar corporation, a large boat and marine conglomerate. jacobs had been buying cml stock, intent on capturing cml really only to acquire the crown - jewel of boat building, boston whaler. rather than see itself taken over by genmar, cml quickly negotiated the sale of their valued boat company to reebok, thus ending irwin jacobs' bid to own boston whaler .
we also added the option for users to download a pdf of the boat, email themselves the information, share the boat on social media, or contact a dealer after using the tool to encourage content sharing and generate new leads for boston whaler .
hey boston whaler, don' t take your eye off the ball - keep the focus on high - quality, competent boats, and let sea ray and bayliner satisfy those folks who need help figuring out how to have an
experience
.
much of the design team from van lancker' s era stayed, however, producing a series of new models that again did not raise many fish from the core of whaler' s customers. the term
bowrider
was cautiously used for the first time to describe a boston whaler. the 18 - ventura introduced the first whaler
euro transom
boat - - it' s designer reportedly under orders from meridian that the boat must have that style stern .
boston whaler’s new website hit all of the goals of the project, increasing traffic and leads while offering a mobile - friendly responsive design and revamping the “build your whaler” tool. overall, traffic increased 99. 06% , “have a dealer contact me” sql form submissions increased by 130% , and “request a quote” sql form submissions increased by 1245. 45% .
under cml ownership, bob dougherty seemed to have had a free hand to design and produce the whaler product line. with the sale of the company to reebok, that changed. by early 1990 dougherty left whaler, taking with him thirty years of experience in designing, engineering and manufacturing the boston whaler boat. he had already relocated to florida when the edgewater facility had been purchased a few years earlier, and like many florida boat builders before him, he left one boat building company and started another one almost next door, producing a line of boats called marlins. marlin soon became edgewater boats. ironically, the boats bob designed and produced at edgewater began to look more like boston whalers than the newer designs from whaler itself !
after reading this, i cannot say i doubt the quality of today' s whaler at all. what i was not aware of was the number of changes and philosophies that have occurred in the whaler company since its beginning .
although he started boston whaler in 1958, dick fisher actually only owned it for 11 years of its now 43 - year history. cml ran the operation in a similar style for two decades before selling out to reebok in 1989. reebok and subsequent purchaser meridian together had whaler for only about seven troubled years. finally in 1996 brunswick picked up a bargain - priced whaler company that was not as unsinkable as their boats. they' ve been running the ship for about five years now .
this is relatively common among smaller boats. boston whaler has been marketing their boats as unsinkable for decades and have the famous demonstration where they cut a boat in half or thirds and it remains afloat. their boats are essentially fiberglass encased foam and are inherently buoyant .
and this is what the whaler lifestyle is all about. credit: jesus fares, 420 outrage owner ...
the remarkable 420 outrage, whaler' s largest model yet, marries cutting - edge design and technology ...
the best boats allow you to have faith in your craft in almost any waters, but even the best boats can sink. so how confident would you feel knowing you were in an unsinkable boat? that’s the promise of boston whaler, the boat company that has found a way to pair an unsinkable hull with the best features and luxury accommodations. whether you’re looking for a deep sea fishing boat or a boat for taking the whole family cruising around the bay, boston whaler has a model for you. when you’re ready to look at some of the best boston whaler models, stop by jet ski of miami. from our miami location, we proudly serve hialeah, miami beach, miami gardens, coral gables, aventura, sunny isles beach, key biscayne, miami shores, and key largo .
esthetics of the new design aside, the new boats tended to have increased weight and manufacturing costs. boston whaler continued to produce only the highest quality boat possible, but as production costs increased, lack of pricing flexibility and decreased demand did not allow for much profit .
the boston whaler and the outboard motor have been an almost perfect match since the inception of the boat. this is mainly due to the wide stern and seaworthy hull design. you get a safe feeling in a whaler that you don’t get with other designs. when your kids go out in a whaler you don’t worry quite as much. there are, however, some issues that if corrected would make the boat even safer and more enjoyable. especially in heavy seas. these issues center around the outboard motor .
in the history of all the remarkable boating legends, the image of boston whaler founder dick fisher sitting in a floating boat with his legs crossed, and wearing a bow tie and a jaunty hat while a humongous saw sliced his vessel in half is quite a memorable vision .
well, boats yes, they can make boats of less dense than water materials like closed cell foam wrapped with a skin. take boston whalers for example .
fisher is often described as a genius, an inventor, a tinkerer, and a perfectionist. in 1969 he was 55 - years old, and he had been running boston whaler for over a decade. perhaps he wanted to retire early; perhaps he wanted to get back to other pursuits, to tinker around with other inventions; maybe he just wanted new challenges. whatever the motivation, in 1969, fisher sold the boston whaler company to cml - group of acton, massachusetts, a specialties marketing company. after the sale, fisher stayed on as a consultant until 1972 .
reebok described itself as a
marketing
company. their products, athletic shoes, were often made by subcontractors. reebok marketed them quite successfully with an upscale image. intent on building their sales and expanding, reebok went looking for acquisitions and found boston whaler. whaler would be their first manufacturing company .
recreation
was the only thing the two corporations had in common other than both being located in massachusetts .
i am in my 30' s, and remember as a kid my dad' s 13 foot whaler. he sold it to buy a bigger boat when i was about 7, unfortunately it was not a whaler, but an 18' thompson .
your point is well made. i don' t think anyone wants to discourage folks from buying a new whaler, imho .
having large facilities in both massachusetts and florida and lower demand, meridian closed all the boston area operations of boston whaler and moved the entire company to edgewater. relocating a business that had operating in the same place for almost 40 years to a new state 1, 500 miles away is a drastic move and one that probably left a lot of old - time whaler people behind. when the name of the town you' re leaving is in the company' s name, it is even worse psychologically. however, the move did get whaler more in line with the rest of the boat building business. many builders were already concentrated in the warm - climate, low - cost - labor market of florida .
with all the features of the boston whaler, you' d think it would sell itself, and it probably would have. but just to make sure it was a roaring success, dick fisher ginned up some of the best promotional stunts ever seen in the recreational boat business or anywhere else .
fisher started building boats in the 1950s using foam surrounded by fiberglass, which made the hull much lighter weight than other boats on the market - certainly lighter than the wooden boats. it helped with floatation … and definitely helped with speed when boston whaler launched the first jetboat to the boating market .
ce boston 420 outrage allie totalement plaisance et pêche sportive. disposant d' une cabine ainsi que d' un pack cuisine; il est habitable. il a été en
another issue for boats that are underpowered is the time it takes to get onto a plane. in some situations the motor is not able to do this at all. for example, a 13 foot boston whaler with a 9. 9 horse engine will barely get onto a plane if at all .
after the cut was completed, fisher used the stern section to tow the bow section back to shore. modern whaler advertising uses a
look what brunswick has done - again, right out of the sea ray handbook. they have created pricing tiers within whaler products :
i think i would like to own both, a new whaler and a classic. then i would have the best of both worlds .
that is a total of 43 years in the boat business. there are not too many other builders who can trace such long roots or have made as many boats. will we see boston whaler boats returning to those wonderful designs of yesteryear? probably not, not as long as the offerings in the current catalogue keep the factory running around the clock. but the legend of whaler lives on, an amazing unsinkable boat and an equally unsinkable boat company .
sea ray promotional literature touts their advanced manufacturing techniques, including things like 6 - axis cad - controlled milling machines that can make molds for new designs in a day or two. if you want to make a lot of design changes each year, you probably need a machine like that. when sea ray looked at boston whaler, instead of seeing all the good, classic designs whaler already had, it just saw another way to keep that 6 - axis mill busy .
... many things have changed over the years, but... the things upon which boston whaler values are built - - our people, our pride in our craftsmanship, our belief that a design should fill a need, not follow a trend - - have not changed at all, and never will .
boston whaler had a classic 22 - foot hull that had been sold in thousands of outrages and revenges, and in thousands of guardians. guys catch fish from these hulls, families cruise on these hulls, coasties patrol on these hulls, and marines go to war with these hulls. it is one hell of a hull design .
you can put a hole in a boston whaler hull or cut it in two – both halves will still float and you can drive away in the half with the engine. but unsinkability means more than that. it means truly level floatation for added safety and stability. it means quality, reliability and durability. that’s the unsinkable legend .
when i think of all the highly original boats boston whaler has created, begining with the 13 & 16, the center console idea, the 1971 ribbed sided &
smirked
21 outrage, the 18 - 25 second generation outrages, etc etc, i cringe to read something like that. they should get rid of that slogan fast
this is a verified html 4. 0 document served to you from continuouswave uri: urltoken last modified: author: james w. hebert material attributed as quotations to dick fisher appeared originally in other sources, including a january 1978 motor boating article by marty lurey as well as a number of in - house publications of the boston whaler company .
* the venture series is like a conversion van. it' s a boat that can do everything with the family but doing it in a whaler .
i would have to say that my personal opinion of the classic whaler versus today' s whaler is that both i am sure are excellent boats, but the classic whalers can claim to be part of a unique era, built at a time when things were just a little bit different in the company .
recognizing the need to improve their online experience for both consumers and dealers, boston whaler, a leading manufacturer of luxury and premium fishing boats, sought to revamp their website. at the top of their list was a responsive site, as well as a complete overhaul of their “build your whaler” tool used by consumers and dealers to customize boats. additionally, the client needed help consolidating domains into one cohesive website, as they had previously created a mobile website and multiple content hubs that were separated from the main domain .
athletic shoes sell at huge multiples of their manufacturing cost, their design is driven almost entirely by style concerns, they are typically made overseas by the cheapest labor available, and as a product they have a life span of a year at best. it his hard to imagine that ownership of boston whaler could have come from a more different corporate background than reebok .
the final arbiter of value is the marketplace. ultimately, then, in the marketplace, the changes introduced by brunswick appear to have been very successful. the current boston whaler edgewater plant has been running three shifts around the clock to keep up with production demands. the success of the design trends, however, may also reflect a sea change in the marketing of boats .
cml stock was one of the most hyped issues on wall street, and as a result heavily shorted by traders. they must have been on to something. in 1989 the boston whaler company, the pride of american and yankee ingenuity, the most honored name in boat building, was sold for $ 45 - million to reebok, an athletic - shoe maker of all things !
meridian sports also owned master craft boats which was a very popular ski boat at the time. meridian owned boston whaler from 1994 – 1996 and did poorly with the company. two models from the fisher era, the 13 and17 and two models from the cml era the 19 and 27 were produced. to cut costs meridian moved all operations to edgewater florida where they remain today .
there has been a lot of discussion about what size engine is needed on the 13 foot classic boston whaler. the boats intended use has a lot to do with this answer. in all cases below, a hydrofoil such as a davis doel fin, an se sport stabilizer or a stingray hydrofoil will help the boat achieve a plane and operate more efficiently. especially in rough water .
thus in 1958 the boston whaler was born, designed with its unique hull shape, constructed with new materials and techniques, and marketed with innovative advertising and promotion. the timing was excellent, as interest in recreational boating swelled among a new class of american boaters, enriched by a strong post - war economy with the leisure time and the discretionary income to enjoy a little yachting of their own .
boston whaler furthered its acclaim by filling a boat with 40 - plus people and completely swamping it with water. still the boat did not sink. (check out the company' s website urltoken to watch the videos .) however, in 1978, the federal government passed a law stating that boat manufacturers had to pass floatation requirements by using a certain amount of foam and placing in specific areas .
on may 31, 1996, [ brunswick ] acquired the assets related to the boston whaler line of boats from meridian sports for $ 27. 4 million in cash and the assumption of certain liabilities. the company acquired assets, including goodwill that will be amortized using the straight - line method over 40 years. this operation is a part of the sea ray division of the marine segment .
the boston whaler boats have always been functional - serving the purpose for which they were built exceptionally, and often doing double or even triple duty with remarkable proficiency. growing up as a kid i' d see the same whalers at the local fishing hold, pulling waterskiers and tubers, and also at the town dock either buying groceries, or simply bringing the family into town for an ice cream .
posted 09 - 26 - 2004 01: 43 pm et (us) i think those folks unhappy with the whaler ad campaign are missing the point a little. the function of ads and positioning is not to actually sell boats. it is to get people to the dealership so the dealer can sell boats. the unique traits of a boston whaler will be lost on first time boaters unless they are explained in depth (features / benefits). for example, mention unsinkability (gasp, boats can sink ?) and you may turn off 1 / 2 the wives sitting on the fence about a boat purchase. whereas a dealer can walk the ladies about the craft pointing out the intelligent design and heavy duty construction found in each and every whaler hull .
videos, profiles and stories that show why boston whalers make their owners confident to the core. it' s the design, the build, the history, and it' s also how people have made whalers central to their lives .
the boston whaler was unique in that it was essentially made from foam, coated with a relatively thin skin of laminates and gelcoat. the composite boat was strong, rigid, and light. the foam provided unheard of floatation, too. it made the hull very resistant to
oil canning
, and it worked to absorb sound as well. at every turn, the foam filled hull seemed to have an advantage .
classic whalers have an enormous following. check out urltoken for a wealth of information and a huge community of whaler lovers. also a good place to list the boat if you sell .
but i' m puzzled and a little worried by this marketing approach. does it suggest that whaler is losing focus on the boat? heck, i can get a boating
experience
from lots of brands, most of which are a lot less expensive than whalers. most whaler owners, i think, are more than capable of taking a great boat and creating their
when i bought my boat, the largest selling point to my family and especially grandparents was the steel railings on the whaler for safety reasons. those who knew the whaler name also liked the unsinkable nature of the boats. before my mom went salmon fishing with me, she asked around her real estate office about fishing in small boats in the ocean. they gasped at the thought of using a 16 footer for fishing in the ocean. once she told them it was a whaler, they said
oh yeah. . no problem then ...
.
what does core confidence feel like? one ride onboard the new 330 outrage will tell you. learn more about what makes the 330—and every whaler model—the softest, safest, driest ride imaginable .
i was at a whaler dealership back in those days. it was a cool boat back then. today it' s shallow on the inside, small fuel tank, and pounds pretty hard in rough water. it could still be a lot of fun if used within those limitations, and the good news is there is almost always someone willing to spend way too much for a whaler .
a production facility was set up in 1958 in braintree, massachusetts to manufacture the
boston whaler
boat. the first model was to be called
the cox' n
, but this gave way to a more prosaic
standard
model. the initial product line was confined to the 13 - foot hull, until the introduction of the 16 - foot model in 1961. at some point, production moved to the hingham street plant in rockland, massachusetts .
while reebok - ownership had been a rough ride for many old - time whaler boats and employees, having meridian at the helm would turn out to be a near capsize! to be fair, they started from much less of a position, as the 1994 catalogue of boston whaler boats now had only two of the dougherty - designed classic boats in production, the 19 - outrage and 27 - offshore, to go with the classic fisher - era 13 - foot and 17 - foot hulls. the poor selling van lancker designs of 21 - foot and 23 - foot walk - arounds were gone, the molds turned into new 21 - outrage and 24 - outrage production .
the boston whaler dauntless truly lives up to its name. well equipped for both watersports and offshore fishing, the center console dauntless comes with a host of amenities and options to suit your specific on - water pursuits. pedestal fishing seats and an optional reversible pilot seat with livewell expand fishing capabilities, and the all - activity tower delivers extra watersports exhilaration. unsinkably safe, reliable, and with plenty of space for people and gear, dauntless is outfitted for the active family .
brunswick is a huge conglomerate of
recreation
companies which by 1996 included mercury marine, a giant in outboard motors and i / o propulsion, and sea - ray boats, a market leader in upscale production boats. on march 29, 1996, brunswick corporation announced that it
had agreed to purchase the boston whaler line of fishing vessels from meridian sports inc. , for about $ 25. 3 million .
it later submitted a 10 - k form to the sec that said :
the man behind the unsinkable legend™ was always pushing boundaries—from his out - of - the - box ideas to his torture tests proving whaler' s toughness. richard fisher' s family takes us back to the beginning .
the 1980' s continued strong for whaler, and catalogues from this decade feature an amazing number of different length hulls, different model trims, and hundreds of accessory options. bob dougherty became chief designer and senior vice president of engineering. redesigned hulls in the outrage and revenge series from 18 to 25 feet were added. many consider whaler boats from the late 1980' s to be the most desireable of all the older whalers .
beginning in 2001, boston whaler boats are being delivered with mercury engines on the transom as part of a
package .
separating the boat from the motor will be possible but expensive. in this regard, whaler has joined what is almost an industry - wide practice of marrying boat and motor at the factory. even independently owned boat builders have resorted to alignments with certain outboard makers - - usually ones that don' t own boat builders with competing lines - - and offer their boats pre - rigged for that brand exclusively. grady - white and yamaha are one such pairing. this practice may not offer the buyer the most flexibility, but it is how business is done these days at the boat show .
fisher' s inventive genius wasn' t limited just to electrical apparatus. he began experimenting with innovative manufacturing techniques in boat building, planning to produce a small sailing board similar to the then very popular alcort sunfish. in the process, and with input and suggestions from naval designer c. raymond hunt, he invented the 13 - foot boston whaler, a small, unsinkable outboard power boat. after showing the boat at the 1958 new york boat show, the design became a huge commercial success .
my point is that whalers were born in an era when people built something well, and it lasted. today they may still hold that belief, but they have to sell that idea at a cost. just selling a
darn great boat
must not be enough to command the higher dollars, so i am sure marketing is working overtime to find anything and everything they can to sell the whaler boat, and the whaler legend .
head on view whaler 13 hull the original whaler hull evolved from the hickman sea sled. the two outer hulls are
runners
. fisher and hunt evolved the third central appendage to reduce
airy water
being created by air trapped under the boat and flowing into the propeller. this photo shows a more recent hull evolution. the wrap - around bow chine - - the
smirk
- - was not in the original molds .
when it came time for new designs, which hull form did brunswick choose? a new ,
improved
accu - track hull with a euro - style transom quite reminiscent of the laguna superceded the classic whaler hullform .
the cml - group appeared to be a good corporate owner, a group of savvy new england business men who also liked boating and boston whaler boats. charles m. leighton the ceo and
cml
of cml - group was being honored by his alma mater, bowdoin college, in part because his company was
a model of how an enlightened businessman can bring a number of small companies together without dampening their creative fire, without forcing unsympathetic management on the entrepreneur responsible for their identity and success .
1
posted 09 - 14 - 2004 02: 48 pm et (us) why do we care what whaler says in it' s marketing materials? i think most of us know why we own one (function, utilitiy, durability, unsinkability, etc .) so what' s the big deal? the boston whaler company is in business to make money, and they' ll use whatever marketing tools they can to that end. we are members of this community to seek and share real, valid, information about these boats, regardless of what the advertising says. in the long run, it' s better for all of us if they sell a lot of boats and stay in business, so more power to selling the experiences .
today, this
unsinkable
attribute is not exclusive to boston whalers. all motorboats (and certain other boat types) under twenty (20) feet, manufactured for sale in the united states are required by law to have positive flotation, such that a completely swamped boat will still float .
from the award - winning boston whaler 230 vantage to the new, sophisticated 320 vantage, this multifunctional family of boats offers the space and capabilities active families demand. leading - edge design combines with an impeccably crafted hull to deliver remarkable comfort, handling and stability. best - in - class amenities and options make vantage ideal for offshore cruising, fishing and adrenaline - pumping watersports. play all day, then take it to dinner: vantage is equally at home in rough saltwater and sidled up to a 5 - star restaurant.
boston whaler is an american boat manufacturer located in florida . it is operated as a subsidiary of the brunswick boat group , a division of the brunswick corporation . boston whalers were originally manufactured in massachusetts , but are currently manufactured in edgewater , florida . 
boston whaler is an american boat manufacturer located in florida. it is operated as a subsidiary of the brunswick boat group, a division of the brunswick corporation. boston whalers were originally manufactured in massachusetts, but are currently manufactured in edgewater, florida.
boston whaler is an american boat manufacturer located in florida. it is operated as a subsidiary of the brunswick boat group, a division of the brunswick corporation. boston whalers were originally manufactured in massachusetts, but are currently manufactured in edgewater, florida.