subpac ( company )
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subpac’s ‘value’ as a company has increased, and so has our commitment to music, our foundation .
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motor company peugeot have integrated subpac technology into a brand new music - based concept car. read on for more details…
fakespot has analyzed 3 products and 264 reviews for subpac products. the fakespot grade is based on reviews of products listed on amazon with subpac as the company name .
los angeles, oct. 14, 2015 / prnewswire / - - subpac, the leading tactile audio company, today announced ...
technology company subpac have just launched a new online platform, feel subpac, to showcase exclusive tracks that have been optimised for the low - frequency capabilities of their wearable physical sound product .
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) - - subpac, the pioneers of physical audio through wearable technology, has partnered with korea’s leading entertainment company to integrate subpac physical audio technology into theater seats in seoul’s most prestigious cinema cgv .
kalkmann sound systems is one of subpac' s top competitors. kalkmann sound systems is a private company that was founded in, in null. kalkmann sound systems has nan less employees vs. subpac .
develop and implement the sales strategy for the us and international markets that ensures attainment of company sales goals and profitability .
in addition, you have an excellent customer service attitude along with strong organization, communication and presentation skills. regular travel throughout the usa and internationally will be required to maintain the company’s sales goals and to attend trade shows and company events .
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all purchasers of a subpac will now receive the official subpac t - shirt with their purchase .
subpac posted a video
spheric rotation | t. power | sound healing | subpac
on youtube
studiofeed usa designs, develops and manufactures tactile audio systems. subpac is a private company. john alexiou is the co - founder & ceo of subpac and has an approval rating of 77 from owler members. azure capital, dada life, and m7 tech partners are some of subpac' s investors. subpac' s main competitors are kalkmann sound systems, actia and ryobi north america. subpac has 21 followers on owler .
subpac posted a video
# mysubpac: we want to see how you use your subpac ...
on youtube
[ ] subpac - kickstarter edition get a subpac made on our first limited production run. (see faq for international shipping )
owler has collected 13 screenshots of subpac' s website since jun 2014. the latest subpac website design screenshot was captured in sep 2017 .
las vegas, jan. 6, 2016 / prnewswire / - - subpac to showcase the subpac s2 (seatback personal tactile a ...
subpac' s co - founder & ceo, john alexiou, currently has an approval rating of 77% . subpac' s primary competitors are
become a part of subpac history. receive the official subpac t - shirt featuring our logo (we' ll collect your size before shipping) .
immersion consulting group, a provider of program management support to the department of defense (dod), is pleased to announce that the defense travel management office (dtmo) has awarded the company' s subpac travel improvement team the inaugural icon award - western region .
, who adds that subpac is going to change the way we make albums .
since subpac was founded in 09 / 2011, it has participated in 2 rounds of funding. in total subpac has raised $ 7. 2m. subpac' s last funding round was on nov 2015 for a total of $ 6. 1m
subpac was launched in 2013 and is based in los angeles, c. a .
“ it was extremely humbling to hear the ceo of korea’s largest entertainment company tell the asia media that subpac is the next big thing, and that they’ll be integrating our technology into all their future initiatives, ” says todd chernecki, ceo and co - founder of subpac. “ over the years, we’ve taken subpac from music to gaming to virtual reality, and most recently to the automotive world, and so it was natural for us to bring physical audio to theaters. ”
[ ] subpac - earliest adopter... the first chance to get your own subpac at very discounted pricing! very limited quantity available. (us & canada only )
actia is perceived as one of subpac' s biggest rivals. actia was founded in null in elkhart, indiana. actia generates $ 29. 8m more revenue than subpac .
it' s a conversation starter that everyone will want to try at a party, says williams, speaking to me at a demo day held by < span class =
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> inition, the production company that helped create the pugh experience .
you can play' pass the subpac' ,
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for more information about cj e & m or subpac please visit urltoken or urltoken respectively .
immersion consulting llc, a provider of program management and subject matter expertise on enterprise - wide business systems for the department of defense (dod), announced today that greg barber joined the company to lead its new financial management practice area .
studiofeed, the company behind the subpac, is currently seeking funding on kickstarter. the project has a us $ 75, 000 goal and is currently sitting about $ 10, 000 short with ten days remaining. the money from funding will go towards producing the final version in a factory, as the prototypes have been built by hand. buyers interested in getting their own subpac will need to make a pledge of $ 350 .
quite literally, the subpac m1 is a subwoofer that you wear like a backpack. studiofeed, the company behind the device, also makes the subpac s1 (below) which is a subwoofer that you strap to the back of your chair—but let' s be honest, the backpack is more fun. it' s roughly the size of a classic camelback filled with water and weighs about the same. but the sound is huge .
the subpac connects you to music, movies and games unlike anything you' ve ever experienced .
with a frequency response from 5hz to 130hz, subpac is the ultimate solution for experiencing low frequencies .
“if you like bass, you' ll love the subpac. ” – stephan bodzin (herzblut )
hip hop producer timbaland hopes subpac physical sound technology will save the hearing of music crea ...
immersion consulting is pleased to announce that martin rajk has joined the company as a principal and a member of immersion consulting' s executive management committee. mr. rajk will identify and develop new business opportunities for immersion consulting' s financial and program management services .
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“it' s all about the subpac from now on. ” – gilles peterson, (bbc radio )
ryobi north america is a top competitor of subpac. ryobi north america' s headquarters is in shelbyville, indiana, and was founded in null. ryobi north america generates 238% of subpac' s revenue .
subpac, the fully immersive audio technology, is shifting gears as french automotive giant peugeot re ...
despite being able to feel the bass, this song was not made any more enjoyable by the subpac .
it’s no secret that digital has disrupted the industry, but it is now being embraced in innovative ways. subpac’s
subpac is a patent - pending tactile audio technology that transfers low frequencies directly to a users body and more .
in episode 1 of the concepts, the subpac team explains how their audio technology allows people to feel inaudible frequencies .
los angeles - based subpac, a new startup which is developing a wearable vest and seatback device which ...
the subpac began as a kickstarter campaign by a group of artists, entrepreneurs, and engineers collectively called studiofeed, eventually raising over $ 100, 000 before funding closed in 2013. since then it’s received a ton of notable endorsements by the likes of daedalus, george clinton, and fatboy slim. from the first time i heard about the subpac, i was intrigued. the company’s website includes testimonials from vice, who called it “the future of music listening, ” and wired who said it makes music a “full body experience. ”
upon first glance, the subpac looks like one of those devices you strap to a regular chair to turn it into a massage chair. however, instead of offering massages, it offers bass. the creators are quick to point out this
is not a vibration device .
instead, the company calls it a
sub - woofer that generates a dynamic, rich and accurate tactile representation of whatever sound you input .
subpac is a tactile audio device that quietly and directly transfers low frequencies to your body, allowing you to feel music .
one subpac with a custom - designed cover just for you. work with our designers to choose a color, pattern or silkscreen and you' ll get a one - of - a - kind subpac. (see faq for international shipping )
while mr gonzalez' s invention would find a fairly unique place in the market, the subpac system already has rivals .
subpac has employees and is the last highest among it' s top 10 competitors. the top 10 competitors average 106 .
subpac, a los angeles - based startup working on
immersive physical - sound technology ,
announced today ...
about subpac subpac is a patent pending immersive audio technology that provides a new physical dimension to your music and media experience by translating low frequencies sound into a full body experience. available as a wearable (the m1) or chair - back unit (the s2), subpac brings a new physical dimension to sound through the most immersive personal audio experience ever available .
alexia noted that subpac is approaching creators of vr and ar and other new technologies in which you need to be physically immersed .
about sennheiser shaping the future of audio and creating unique sound experiences for customers – this aim unites sennheiser employees and partners worldwide. founded in 1945, sennheiser is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems. with 21 sales subsidiaries and long - established trading partners, the company is active in more than 50 countries and operates its own production facilities in germany, ireland, romania and the usa. since 2013, sennheiser has been managed by daniel sennheiser and dr. andreas sennheiser, the third generation of the family to run the company. in 2017, the sennheiser group generated turnover totaling €667. 7 million. urltoken .
“ subpac will bring a new paradigm to audio based on listening, ” says ahn suk - joon, ceo of cj e & m music performance. “ i expect subpac will be utilized in various industries including music, movies, games and vr. ”
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powered with 15v dc adapter (110 - 240v ac). your subpac will be shipped with the right plug for your region .
subpac has been tested and is supported by some of the most respected producers, djs and taste - makers in the music industry .
“ when i activate subpac, i am transported to a world of 3d frequencies. ” – mala (dmz, deep medi )
the subpac doesn' t separate the audio signal into low and high, so the bass would still be played through the headphones or speakers as it would if a user wasn' t using the subpac. it offers a frequency response ranging from 5hz to 130hz .
los angeles, may 4, 2016 / prnewswire / - - subpac, a transformational technology brand, is pioneering a ...
the 17 x 12 x 1. 5 in (43 x 30 x 4 cm), 4. 8 lb (2. 2 kg) m2 is worn like a backpack, with adjustable shoulder straps at the front that bring the subpac bass thumper up close to the body at the rear. the company says that its brand new subpac transducers have been optimized for greater accuracy and energy efficiency, delivering powerful and immersive low end thunder through the unit’s vibrotactile membranes while remaining quiet to those nearby. the materials have also been treated with nano silver to keep bacteria and odor in check during active use .
the company have recently recruited a fresh batch of bass - obsessed producers to push the equipment to it' s absolute limits. you' ll be able to hear what kode9, taso, ash koosa, and pinch got up to very soon, but today we' re bringing you an exclusive track from hyperdub' s very own ikonika .
for producers creating tracks or djs mixing records, for instance, the subpac is a gift to the art of sculpting and blending low frequencies. dub pioneer scientist, in fact, is already planning on making an album using the subpac to be expressly packaged with the device .
the ultimate reward for supporters of subpac. you' ll receive a private night out with the founders in your city, plus recognition on our website as a major supporter of subpac. you' ll receive 2 of your own subpacs, as well as our eternal gratitude .
subpac' s revenue is the fourth highest among it' s top 10 competitors. the top 10 competitors average $ 3. 5m .
los angeles - - (business wire) - - subpac, the fully immersive audio technology, is shifting gears as fren ...
inside the subpac are two transducers ,
says steve snooks, a dj ,
just as you would find in a speaker .
if you like bass, you' ll love the subpac. and i like bass. i' m also hearing impaired, so i really felt like i was experiencing something that' d i' d been missing out on for years. even for you normals out there, however, the subpac offers a totally unique experience. the best comparison to the subpac bump would probably be a car with a sound system worth many thousands of dollars (and, hopefully, underbody lights .) that' s not quite right, though, because your bones shake more with the subpac .
put simply, the subpac m1 is a lot of fun. it' s a novelty, of course, but it' s hard not to smile the first time those sweet low frequency waves pulse through your body. the subpac s1 is especially fun since it just sits in the back of your chair and doesn' t require all the annoying straps and stuff. of course, it' s not mobile, but it' s arguably more powerful than the subpac m1. after using either of the subpac models for a little while, music will sound a little empty without it .
los angeles - - (business wire) - - following last week' s release of jurassic world, subpac, a fully immers ...
normally we’d probably write this kind of thing off as yet another company attempting to cash in on the pro audio market with a superfluous, gimmicky product, but the subpac website’s supporters page is enough to make us consider whether it actually might be something a little more serious. testimonies from the likes of adrian sherwood (“without a doubt, the most useful studio tool i have come across in many years! ”), mala, joker and gilles peterson suggest that it might be worth keeping an eye on the development of this one .
studiofeed usa designs, develops and manufactures tactile audio systems. subpac was founded in 09 / 2011. subpac' s headquarters is located in los angeles, california, usa 90028. it has raised 7. 2m in 2 rounds. the latest round was in nov 2015. some of s ...
in the age of earbuds, it' s easy to forget what big sound really sounds like. as it says on the website, the subpac adds
a physical dimension to the music experience
—extra emphasis on
experience .
after just a few minutes of using the subpac, you' ll realize very viscerally that you' ve never heard music like this before. after all, you don' t really hear music with the subpac. you feel it .
subpac represents a revolution in the listening experience, allowing you to feel your music. it connects you to a new dimension in sound – the physical dimension .
subpac is a patent - pending tactile audio technology that transfers low frequencies directly to users body and provides them with a new physical dimension to the music experience .
developer of an audio technology designed to support independent music and art. the company' s audio technology transfers low sound frequencies to the user' s body and provides a new physical dimension to the music experience and also supports experiential sound to improve all forms of entertainment not only music, but also video games, virtual reality and cinema, enabling music producers to optimize their music to capture the physical dimension of sound .
if you haven’t heard the buzz, the subpac tactile bass system is, in short, a device that lets you feel sound — specifically the low end of the sonic spectrum, where bass resides. there are two models of the subpac currently available: the s2 is a stationary unit meant to be strapped to a chair, and the m2 is wearable as a backpack. both work via embedded transducers that actually pump out the sound — if someone nearby is using a subpac, you’ll hear muffled bass as if your neighbors are having a party next door. when you wear the subpac and have headphones in, you’ll feel the bass thump against your back .
said speaker was made by subpac, the wearable tech company who want you, me, and everyone we know to really experience music in a whole new way, and they' re doing this by manufacturing, y' know, speakers you can wear. if you' re a wee bit sceptical about the whole thing and are currently conceiving it as a kind of souped - up rumble pack, just know that everyone from timbaland to richie hawtin have used their products, and if you can think of anything else that links those two figures we' d love to hear about it .
subpac is creating its own physical - sound category through two unique products: the subpac m2, a wearable vest, and the subpac s2, a seatback device. similar to sub woofers in the back of seats, when you wear this wearable, which is similar to a backpack, you literally feel the low - end frequencies throughout your entire body — and you can take it wherever you go. the startup has attracted major investors and industry leaders who have joined forces to engineer this sound movement .
it is no accident that snooks is a dub dj. bass is what subpac does best, and it is primarily designed for music - he wears it while djing .
if you’re wondering why all the kids seem to have left dubstep behind, it’s because they’re into stuff like future bass now. not surprisingly, it’s a genre that also translates beautifully on the subpac. with long breaks in - between its bass drops, “always” left me eagerly anticipating those moments so i could feel them in the subpac .
subpac is high - fidelity tactile sound, advancing producers, djs, sound designers and creators in their craft in high fidelity. wearable, portable and quiet to the outside world, subpac takes music, gaming, virtual reality, sound healing, home theater and automotive sound systems from just hearing to hearing & feeling, revealing the best of the visceral ‘live’ club experience at home or on the go. subpac is a product of studiofeed, a creative community of artists, engineers and technologists headquartered in los angeles .
these are some of my impressions as i try out a subpac tactile bass system with speech radio. it is a kind of rumble pack that you wear against your back .
the subpac device is being evangelised by a pair of british musicians - turned - businessmen who want it to work in conjunction with headphones as part of an enhanced sound experience .
even though boosting headphones’ bass levels has become a major trend among some of the most successful headphone companies, they still don’t deliver the full experience of a nightclub or a quality hi - fi system. if you actually want to feel the bass, then the subpac is what you need. inside a backpack - like construction, subpac has a set of transducers that make your body feel deep frequencies in the range between 5 - 130 hz. while i haven’t had the chance yet to test this wearable tactile bass system, i am a long - time transducers enthusiast with several units installed in my couch and bed and therefore have high hopes in what subpac can deliver. the company’s website is full of testimonials from musicians stating that „this thing is dope“ (lotus fire) or „has forever changed the way i listen to music“ (dubfire). in order to get the tactile sensation you will have to carry a small pack with an integrated amplifier and battery attached to your belt, which drives the transducer system on your back. the subpac’s battery lasts for up to eight hours and the price of the whole system is currently at $ 349 .
subpac recently announced the close of a $ 6 million series a financing and has garnered the attention of major investors and industry leaders, including google android co - creator andy rubin .
the subpac does not separate the audio signal into lows vs. mids / highs like a traditional sub - woofer crossover. it transfers low frequencies to the body while maintaining the original signal to your headphones / external speaker system. in addition the subpac does not utilize artificial bass enhancement effects; rather, it delivers a flat, true signal to the user .
we have spent the last 4 months introducing subpac to respected artists and industry players and have incorporated their feedback. along this road we have built a strong roster of supporters. we very much consider our artist supporters an extension of our team – all of whom are passionate about the possibilities of subpac. all are passionate about the possibilities of feeling the music .
subpac enables its users to experience intense bass without damaging their hearing. it is a combination of speaker components, textiles, foams, and electronics that is light weight and compact .
we' ve seen chairs with built - in sound like the like ace bayou' s wireless audio recliner and the gamepod chair, but a new product called the subpac aims to offer similar functionality in a lightweight, portable design. essentially, the subpac is like a subwoofer designed to make a user feel what he or she is listening to, instead of just hearing it .
los angeles (sept. 1, 2015) – subpac, the fully immersive audio technology, is shifting gears as french automotive giant peugeot releases the industry’s first music - based concept car .
the technologically advanced peugeot fractal concept car, which incorporates subpac’s tactile bass systems, will be unveiled and on display at the 2015 frankfurt auto show from sept. 17 through sept. 27 .
concept car he was designing. seeing it’s potential to deliver a physical sense of low frequencies both accurately and silently in a closed cabin environment, he brought subpac into the mix to generate p
subpac is revolutionizing the way audio is produced and experienced. our category - defining personal tactile bass systems have quickly become essential tools for music production from the top studios in la and london, to basements and bedrooms worldwide. not just for musicians and producers, the subpac adds real depth, connection and enjoyment to whatever audio you play through it – music and media comes to life with the added dimension of physical bass. imagine standing in front of a beautifully tuned club system and feeling the bass – this is the experience the subpac delivers, all without any external noise .
it didn’t have a clue where to start, but some dogged foraging on craigslist eventually unearthed the crucial driving technical forces behind the subpac: renowned local audio engineer andrew kilpatrick and sarosh khwaja, a chap with the material - science background necessary to synthesize a combination of textiles, foams and polymers that would transmit vibrations from the subpac’s speaker components to the human body in an authentically visceral manner .
( update: a kickstarter page for the subpac has since been created, giving more details on the “portable tactile audio device”, which is available at $ 275 to the first 20 backers. )
“music is a central part of the driving experience. integrating subpac technology into the automotive world has always been a part of our road - map, and we’re beyond thrilled to be a part of the forward - thinking peugeot fractal, ” said john alexiou, subpac’s ceo. “once people physically feel the true impact of music and sound, there is no going back to just hearing it” .
subpac and sennheiser have come together to create the first immersive listening lounge in europe with the opening of the new ‘blue lounge’, which resides in the expansive westfield mall in shepherd’s bush, london .
we would like to give a massive shout out to kode9 and the hyperdub team, the new album is great on a subpac and the accompanying visuals by simulation artist lawence lek blew us away .
i wanted to see how the subpac would handle different music genres, so i came up with a few tracks to put it through its paces. check them out, along with notes, below .
subpac is used with any line in, and is used in conjunction with any headphones or speaker set - up. it is used in any seated, or laying position and its intensity is fully adjustable .
the subpac is a bluetooth plug and play that connects to any device, whether it’s your laptop or any phone, and it lets you feel those low frequencies that you can’t really experience unless you feel them .
subpac (urltoken) is a technology pioneer of physical audio, defining experiential sound through media and entertainment. integrating its patent - pending immersive physical - sound® technology, subpac transcends the traditional audio experience by providing users the ability to actually feel sound throughout their body - from music and gaming, to virtual reality and film. conceived in toronto in 2012, and headquartered in silicon valley with offices in los angeles, san francisco, and london, subpac is the brainchild of co - founders john alexiou and todd chernecki. investors and advisors include andy rubin’s playground global, carmelo anthony’s m7 tech partners, kyrie irving, timbaland, and others .
at the time of writing we don’t have much information on exactly how it works or when it’ll go on sale. the subpac site suggests that it’s a kickstarter project, but the links simply direct to the crowd funding website’s homepage, and a search for the product doesn’t reveal any results. the subpac is being developed by studiofeed, a toronto - based organisation which claims to “support independent music through technology development and community engagement” .
but at its heart, what makes subpac great is the thrill of the sensation, which is something very human that most of us can relate to .
at the sonar festival, young kids were using it .
the partnership integrates subpac’s tactile bass technology in the peugeot fractal transferring low frequencies directly to the occupant’s bodies. it will be unveiled at the 2015 frankfurt auto show in two weeks (sept. 17 - 27) .
the cgv cinema in downtown seoul now has two theaters in its facility fully integrated with subpac technology, bringing physical sound to the movie viewing experience. the two theaters consist of 75 premium seats with subpac technology directly built into the backrest, individual controls on each armrest to adjust intensity levels, and personal headphones. this technology and experiential integration between subpac and cj e & m marks the first - ever consumer cinema environment with a physical sound experience. as a subsidiary of cj group and cj entertainment & media, cj cgv is the largest multiplex cinema chain in south korea, with theater locations in other asia countries, as well as the united states .
so is the subpac really “the future of music listening? ” in my opinion, not really. but then again, what product ever lives up to being called the future of anything? i will say that my initial reaction of the subpac being a gimmick was squashed after using it. it is, in fact, a fine - tuned device that works well as a tool for professionals and as a music enhancer for casual use .
in our documentary above, we spoke to iconic producer richie hawtin about wearable technology' s integration into live performance and production with subpac, as well as other wearable ideas he' d like to see come to life .
we are always wowed by the reaction from deaf people experiencing the subpac for the first time, and this time was no different. keep an eye on our social media for details of where you can catch us next .
in other words, studiofeed, will be a meaningful owner in subpac. we hope the implications of a ‘non - profit’ entity being a major owner in a ‘for - profit’ entity reverberates far and wide. the more successful subpac is, the greater the value of the resources available to our foundation. other partners who share in our beliefs about the importance of music will also be committing their resources as we raise awareness and support for our foundation .
the benefits of introducing a technology that lets home listeners and music - makers do their thing without risking grave hearing loss are self - evident, but the subpac is also finding early support from individuals already living with hearing loss .
kode9 is quoted on the product’s website: “from a dj and production point of view, when you use the subpac, you get that kick, that punch that you wouldn’t necessarily get unless you cranked your studio monitors. ”
headquartered in los angeles with offices in the bay area and london, subpac is a creation of studiofeed, a global community of artists, engineers and technologists working together to create groundbreaking experiences that move people closer to music and sound .
“collaborating with sennheiser, a global leader in hi - fidelity audio, is a true milestone in subpac’s ‘spread bass’ mission to introduce a new era of immersive physical sound to music fans worldwide, ” said john alexiou, founder of subpac. “with the blue lounge installations at westfield, legions of listeners will now have the opportunity to connect deeper with new music and the music they already love in a way the artists intended when they were creating in the studio .
just a couple of days ago, we got the subpac s2 and m2 shipped to our office to try out. i opened the s2 box, strapped the unit to my chair, then plugged it into its included control box. the control box includes a power cord out, (our subpac included several international plug adapters) audio in jack, headphone out jack, on / off switch, and intensity control, which as you might imagine, adjusts the strength of the transducers .
what i was most impressed by was the subpac’s precision. different registers of bass sounded…er…felt different. writing about music gear for a living, the odd art of trying to translate sound into words has left me with a few tropes that translate well. the subpac reminded me of why these words work. the low mids of guitar and some bass parts really did punch. kick drums felt like a gut punch. and i could feel sub - bass of a drum machine all over .
the subpac education team held a youth workshop at the give a beat launch event to demonstrate sound physics concepts to students from local boys and girls clubs. students learned how sound travels in different mediums with “learning stations” using several roland aira synthesizers .
give a beat is a social justice organization that is focused on our privatized prison crisis. a positive spin: remixed was an event that gave subpac a chance to connect students through music and academics in hopes of breaking the school to prison pipeline .
like the subpac, it relies on a transducer. but the electrical signals containing the music are used to send pulses through the bike saddle, which is in direct contact with the rider' s posterior, channelling the vibrations through the body to the head .
the t - shirt company at laguna beach has been a favorite tourist shop in town for over 3 decades, specializing in carefully curated t - shirts, sweatshirts, and souvenirs. owner / artist tillman segal originally established the store back in the day of heat transfers and decals. throughout the years, our overriding statement has always been that of quality. inspired by the incredibly rich history and happenings that make laguna so special, tillman' s daughter lauren is now cultivating a culture of community in the store, with more eco - friendly products, items made locally, and by proving a platform for non - profits to get their messages out and raise money .
the cross - disciplinary team at studiofeed that developed subpac is made up of engineers, designers, materials scientists, music producers and other supporting players. the individuals on this team have worked together to develop a product that brings a new sense to sound: touch .
doom metal is another genre known for its low end, but not in the same way as some of the above. on this cut, the subpac gave an authentic rumble to the downtuned guitar parts, as if i was standing in muddy festival grounds in front of electric wizard’s wall of amps. i would have turned the subpac over to my front to really get a live feel, but i felt weird doing that in my office. suffice to say, this track showed how the unit can recreate a live show in a pretty cool way .
following the successful start to sennheiser’s preferred audio partnership with westfield last year, the sennheiser blue lounge will give the brand a permanent place for people to relax, try the latest sennheiser momentum headphones and discover new music. the blue lounge chairs will have ipads and headphones built in, as well as a new kind of tactile audio technology by subpac, encased in the chair’s back rest cushion. the innovative subpac technology transfers low frequencies directly to the body allowing users to feel the bass, enhancing the listening experience by adding a new physical dimension to sound .
it' s unclear why the designers didn' t just build the controls into the pack or at least a sleeker module. an obvious explanation is that you wear the subpac on your back where it would be hard to access the volume and power switch. but not that hard .
recently, a number of amazing partners have joined the subpac mission. investment and development support from andy rubin’s innovative playground global, world - class music producer timbaland, ‘a - list’ artists and professional athletes are just some of the new partners we’ll be providing details on in the days ahead .
we are ready to deliver subpac to the world. we have manufacturing facilities lined up in the united states (indiana) and canada (toronto). we have developed partnerships with leaders in various communities and need a ‘kickstart’ to make an impact – a big impact, as quickly as possible .
we recently had the amazing opportunity to collaborate with hyperdub to showcase kode9’s forthcoming solo album ‘nøthing’. los angeles, san francisco & london played city host to artist kode9 for this experience – allowing guests the opportunity to experience tracks like ‘respirator’ in an intimate setting with subpac technology providing the low frequencies .
now that you know the perks and perils of the subpac, you need to ask yourself a couple of questions. do you really need to walk around with your own private nightclub strapped to your back? or are you better off getting a really good set of headphones and saving that body bumping experience for saturday night like a normal person ?
“it has a lot of potential for us in the deaf community towards enjoying music in a whole new way — our way, by listening to music through feeling it, ” says wilde. “as i said before and the first time i tried the subpac: ‘our headphones are finally here. ’ i foresee a bright future for this product .
the top 10 competitors in subpac' s competitive set are kalkmann sound systems, actia, ryobi north america, automotive art by branden, buchanan automotive, knight automotive and performance, the greasy wrench automotive, drive 1 usa, pearson automotive and eclipse window tinting elkhart. together they have raised over 0 between their estimated 1. 1k employees .
as a founder and major shareholder i have personally committed half of my shares in subpac to our foundation, studiofeed, a registered non - profit dedicated to the advancement of music. if you know our history, you know subpac was born out of studiofeed – it’s our dna. studiofeed incubates and accelerates technology, media and philanthropic initiatives that create deeper connections and access to music. these 3 pillars: technology, media and philanthropy will work together to optimize our cause – the advancement of music. check out the first initiative we are supporting, the muse seek project, who are doing incredible work to bring the physical experience of sound to deaf children in the dominican republic and beyond: urltoken
the subpac — hatched from the minds behind electronic - music - loving local collective studiofeed — is a cushionlike subwoofer rig that, as the literature puts it, “generates a dynamic, rich and accurate tactile representation of whatever sound you input. ” more simply put, that means you hook the thing up to a sound source, plug in your headphones, lean back against it and feel an authentic “whoomp, whoomp, whoomp” surging through your trunk just as if you were standing in front of a p. a. blasting away at deafening volume during a dj set or live show, only without the deafening volume. “feel your music, ” goes the subpac slogan, and indeed you do .
months of trial and error eventually gave birth to a bulky subpac prototype that, alexiou recalls, looked “kinda like a ghostbusters backpack. it was ridiculous. ” still, it worked. remarkably well, at that. and so, once studiofeed had sufficiently refined its new gadget into “something we were proud of, ” alexiou threw the subpac in a bag, headed straight to seattle’s decibel festival — an art - first, not - for - profit electronic - music event akin to montreal’s mutek or the sound in motion festival studiofeed launched in toronto last july — and embarked on a months - long journey through north america and europe, taking the goods to the people and winning them over one at a time .
the car incorporates subpac’s tactile bass technology into the back of each seat creating a visceral and high - fidelity driving experience. in addition to a smartwatch remote system and custom loudspeakers by focal, the peugeot fractal’s external design alerts road users (pedestrians, cyclists) of its presence by different sounds specific to the vehicle’s status (acceleration, deceleration and cruising speed) .
now it was time to get heavy. i wanted double kick drum, and “the demon’s name is surveillance” by djent pioneers meshuggah, did not disappoint. the double bass keeps up a relentless assault throughout the song, and the subpac kept up with every hit. it was less relaxing than the other songs, but still ended up feeling like a consistent heavy massage .
the main design flaw, however, is the controller. this bulky thing is roughly the size of two packs of cigarettes side - by - side and basically as sexy as a walkman knock - off. the bulk of the component makes pretty much everything you do with the subpac awkward because it weighs down one side of the device and gets in the way when you move your arm .
the device can be used for anything that creates sound – music, video games, movies and so on. an interesting use proposed by the creators is for djs and music producers. the subpac allows djs to better monitor low frequency in a club setting. for producers, it allows them to create at late hours while keeping the bass on the speakers low, so as not to annoy neighbors .
it’s tough to understand or to describe how well the subpac works until you’ve actually settled back into one yourself, mind you, which is why its creators have diligently been putting prototypes in the hands of tastemakers in a position to give it credibility upon its initial rollout — as studiofeed founder john alexiou puts it — as “not a gimmick, ” but something “that is a really beneficial element to music. ”
robbie wilde, who performs under the droll moniker “that deaf dj, ” has likened the product to “headphones for the deaf” and has enthusiastically taken up the cause. indeed, he’s currently working with the studiofeed crew on developing a robbie wilde - branded subpac tailored specifically the deaf community that will be tuned “to a specific frequency wave set accustomed to the needs of an individual with little to no hearing. ”
although we cannot anticipate every problem that may arise, our combination of experienced audio engineers, manufacturing, professionals, designers and carefully selected partners have left us with confidence in our ability to mitigate risks. our extensive testing and showcasing to various artists / industry stakeholders has allowed us to iteratively improve subpac and bring it to a level that has been given the stamp of approval from the most discerning audio enthusiasts .
the possibilities for subpac are pretty extraordinary. the virtual reality demo created with fashion designer gareth pugh and artist matthew stone for selfridges - - a spiralling mass of black and white geometric patterns, unravelling paths and unsettling creatures / people with pointy heads emerging sporadically from it all - - shows this can enrich an art installation, a music video or any kind of new design experience we' ve not yet fathomed .
again, this is a huge boon for music professionals. while the low frequency sounds shake your bones, the subpac is (relatively) quiet to the outside world. that means you can stay up late laying down mixes or cutting up tracks without having to worry about noise complaints from your neighbors. it' s also a wonder for the hearing impaired who might not otherwise enjoy the experience of certain types of music .
i can feel my teeth vibrating. but in a good way. i' m sitting in a dark room with a series of transducers channelling some heavy bass through my spine, up to my skull and through my jaw as well apparently. i' m wearing < span class =
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> subpac, a backpack that behaves like a subwoofer for your body, translating low frequencies into vibrations you can feel .
after that, says todd chernecki, studiofeed’s head of operations, “we hope to be making as many as we can on an ongoing basis to get them out to market” through manufacturing facilities ready to go on both sides of the border. the hope is that the subpac becomes the economic engine that then funds all of studiofeed’s activities, from sound in motion to eventually creating a creative space in toronto devoted to the support of independent music .
from whence does such (admittedly guarded) confidence spring? well, it’s becoming clearer and clearer to the subpac’s creators as time goes on that they’ve got something potentially far larger on their hands than a mere tool for bringing the club experience home for ardent music fans in a manner that won’t result in one’s neighbours or the police beating down the door. it has, as alexiou observes, “a number of applications much wider than we’d anticipated. ”
the subpac m2 is currently up for pre - order, priced at us $ 379 (rising to $ 399 when the “earlybird” period ends). shipping is expected to start in december. gizmag is expecting to take the m2 for a test drive in the near future, where we’ll hopefully find it delivers a more satisfying punch than the woojer wearable woofer we reviewed last year. in the meantime, check out the video below for an introduction to the system .
as for dimensions, the subpac measures 18. 5 x 12 x 1. 75 inches (47 x 30. 5 x 4. 4 cm). it weighs 3. 8 pounds (1. 72 kg), so it should be small and light enough for most users to carry around without too much effort. it is powered by a 15v dc adapter, and the creators say that the product will be shipping with the right plug for various regions around the world .
as someone who was happy to see dubstep’s decline over the last couple of years after an onslaught of wub wub, screech, wub, i knew that testing the subpac out thoroughly meant i had to revisit the genre. to my surprise, the sustained synth lines that kick off “some chords” provided a pleasant pulse to my back, and when the syncopated beats started around 1: 37, it felt like a skilled masseuse was working on my back in rhythm. has edm ever been this relaxing?
subpac is a tactile audio system , designed and developed in toronto , canada . the subpac consists of a combination of tactile transducers , vibro-tactile membranes , electronics and textiles , designed to deliver a physical dimension of sound . subpac is available in a wearable and seatback format . the device was intended to move music hardware technologies in this area past simple ' vibrating devices ' to deliver a complex and nuanced experience , to create an accurate tactile representation of whatever audio input is used . outside of music production and enjoyment , the subpac has a wide range of applications such as gaming , virtual reality ( vr ) and film enjoyment . 
subpac is a tactile audio system, designed and developed in toronto, canada. the subpac consists of a combination of tactile transducers, vibro-tactile membranes, electronics and textiles, designed to deliver a physical dimension of sound. subpac is available in a wearable and seatback format. the device was intended to move music hardware technologies in this area past simple' vibrating devices' to deliver a complex and nuanced experience, to create an accurate tactile representation of whatever audio input is used. outside of music production and enjoyment, the subpac has a wide range of applications such as gaming, virtual reality (vr) and film enjoyment.
subpac is a tactile audio system, designed and developed in toronto, canada. the subpac consists of a combination of tactile transducers, vibro-tactile membranes, electronics and textiles, designed to deliver a physical dimension of sound. subpac is available in a wearable and seatback format. the device was intended to move music hardware technologies in this area past simple' vibrating devices' to deliver a complex and nuanced experience, to create an accurate tactile representation of whatever audio input is used. outside of music production and enjoyment, the subpac has a wide range of applications such as gaming, virtual reality (vr) and film enjoyment.