goya foods
goya foods inc. - company profile, information, business description, history, background information on goya foods inc .
goya foods selects meriterese racanelli, m. s. as nutritionist & food scientist
goya foods & the spain - u. s. chamber of commerce honors henry cardenas with the iii goya hispanic achievement award
with the headline: joseph a. unanue, 88, the former chief executive of goya foods .
goya foods: a new conquistador ?
sales marketing, march 15, 1969, pp. 37 - 38 .
update, may 17, 2017, 6: 25pmet: on may 16, goya foods issued a statement clarifying its position. it denies that a letter specifically mentioning oscar lópez rivera was ever written by goya and that the initial may 15 el diario report that a letter was sent to the parade was “false and contentious. ” huffpost latino voices also spoke with goya foods. in that story, goya said that “ the letter was false and not written by rafael toro… or any employees or affiliates of goya foods. ”
richards, rhonda ,
goya foods born of a job lost ,
usa today, may 10, 1993, pp. 1e - 2e .
october 1, 1984, pp. 234, 236. trager, cara s. ,
goya foods tests mainstream market' s waters ,
multiple calls and messages to goya foods’ public relations team from latino usa to respond to the parade’s tuesday statement have not been returned. on tuesday night, the new york daily news reported that goya foods’ spokesperson rafael toro attributed the decision to a “business decision. ” there was no mention of lópez rivera .
quality goya products are available at thousands of stores. if you can' t find the goya product you' re looking for, ask your store to order them or contact your nearest goya foods facility for information on availability in your area .
editor’s note: the original headline for this may 16 story was called, “citing oscar lópez rivera, goya foods ends relationship with puerto rican day parade, ” but once it appeared that many questions arose from what el diario initially reported, the headline was changed to “goya foods ends relationship with puerto rican day parade. ”
trager, cara s. ,
goya foods tests mainstream market' s waters ,
advertising age, february 9, 1987, pp. s20 - s21 .
, president of goya foods .
it is the culmination of almost 80 years of hard work and part of a 10 year strategic plan, designed to reach new consumers and strengthen the goya brand worldwide .
since the el diario story was first published on monday, a reference to the goya letter has since been scrubbed from the story. a cached screen grab from the monday story still shows reference to a letter from goya foods and the quote in spanish that latino usa translated (a goya foods may 16 statement said that the el diario report of a letter was “false and contentious”) .
march 26, 1984, pp. d1, d8. lowenstein, roger ,
goya foods inc. no. 1 in hispanic market, aims to broaden base ,
goya foods grows with u. s. hispanic population goya, the nation' s largest hispanic - owned food company is celebrating its 75th anniversary. the privately - held company started out as a single store in manhattan .
goya foods had the sense to see this shameless ploy for what it was. i sincerely hope the rest of the parade' s sponsors follow suit in refusing to honor terror .
the first lady appeared in tampa, florida today to help announce a commitment by goya foods to put resources behind the usda myplate (or miplato in spanish) food group symbol. the company is creating various materials such as brochures, posters, coupons and cookbooks for consumers, developing educations tools for elementary school children, and imprinting the miplato icon on some goya foods products .
. goya products have their roots in the culinary traditions of hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. for more information on goya foods, please visit
lowenstein, roger ,
goya foods inc. no. 1 in hispanic market, aims to broaden base ,
wall street journal, march 23, 1982, pp. 1, 24 .
- - - - - - ,
new jersey - based goya foods targets' new hispanics ,
' knight - ridder / tribune business news, september 26, 1997, p. 926b0961 .
bob and peter unanue, the third generation at the helm of goya foods, talk about their grandfather prudencio’s dream and the secret ingredient that made it the largest hispanic company in the u. s .
as ceo of goya foods since 2004, the 53 - year - old leads the third generation that' s running the privately held company. talkative and alternately serious and dry - witted, unanue is most passionate when talking about goya' s mission and its customers .
founded in 1936, goya foods, inc. is america' s largest hispanic - owned food company, and has established itself as the leader in latin american food and condiments. goya manufactures, packages and distributes over 2, 200 high - quality food products from the
this year goya foods, the largest, hispanic - owned u. s. food company, celebrates 80 years offering latin cuisine to tables across the country. but it’s goya’s renowned president and ceo, bob unanue, who is the face of goya, and credited with its uber success and fast hold to an ever evolving market .
herman: robert unanue is the president of goya foods and is the third generation of his family to run the privately held company. at the headquarters in secaucus, new jersey, he flips through a 500 - page coffee table - size book chronicling goya' s history .
goya foods remains firm in its goal of being the brand of choice for authentic latin cuisine while retaining its family - oriented approach to its consumers and its roots in the culinary traditions of hispanic communities throughout the world .
joseph a. unanue, who as chief executive helped goya foods become the largest family - owned hispanic food company in the united states, died on wednesday at his home in alpine, n. j. he was 88 .
goya foods, the largest hispanic - owned food company in the united states, celebrates the grand opening of its new state of the art and sustainable corporate headquarters in new jersey as part of a 10 - year global expansion. the video takes viewers through the history of goya from 1936 to 2015 .
goya' s new headquarters in jersey city, located about a mile south from its previous location in secaucus. courtesy of goya .
the premier source for authentic latino cuisine, goya foods is the largest, hispanic - owned food company in the united states. founded in 1936 by don prudencio unanue and his wife carolina, both from spain, the goya story is as much about the importance of family as it is about achieving the american dream .
goya has fostered a longstanding history in leading the culinary culture of latin cuisine in the united states while solidifying its position as an iconic symbol beginning in new york city. the company’s commitment to excellence is the cornerstone of goya’s popular credo, “if it’s goya, it has to be good”. the result of this simple, yet deeply resonant pledge is the evolution of goya foods as a leader in the latin american food industry and a trusted american brand .
goya donates over 1. 5 million pounds of food to feeding america® and local food banks as part of the goya gives ‘can do’ campaign
goya foods has ended its 60 - year relationship with the national puerto rican day parade, citing a social media campaign to boycott the company for supporting a parade honoring freed puerto rican prisoner oscar lópez rivera, according to an el diario story on monday .
mr. unanue and his son, who became chief operating officer, left goya foods after a disagreement with other family members about the company’s direction. still, mr. unanue, a major shareholder, retained a seat on the board. he was also an adviser to the private equity firm that andy unanue started after leaving goya .
, executive vice president of goya foods .
we recognize the important role businesses play in leading the way for social and environmental change. each new facility will enable us to operate more efficiently and environmentally friendly as well as support our growth for many more years to come .
carlos ortiz ’85 is vice president and general counsel of goya foods, inc. , the largest hispanic - owned food company in the united states. mr. ortiz' s areas of responsibility at goya include corporate transactions and matters relating to labor and employment law, intellectual property, real property, corporate governance, government affairs and relations, crisis management and litigation .
the grand opening of goya' s new location is scheduled for wednesday morning .
goya was started 72 years ago by prudencio unanue to give spanish immigrants authentic ingredients .
unidentified man # 2: if it' s goya it has to be good .
goya foods, the nation' s oldest and best - known hispanic food company, has withdrawn its support from the national puerto rican day parade in new york city, given the parade' s recent decision to become a vehicle with which to honor unrepentant faln terrorist oscar lópez rivera. but what of the other sponsors ?
by the early 1980s
goya was just sitting pretty as the hispanic market started growing ,
says john stanton, a professor of food marketing at st. joseph' s university in philadelphia .
then what happened in the u. s. was american consumers started wanting to eat slightly more traditional hispanic foods .
found a worm in the can of goya pigeon peas and got sick to my stomach .
in a statement shared with media on tuesday, the parade’s board did not mention that goya foods had sent a letter as to why the company had ceased its sponsorship or that it was because of lópez rivera, whose sentence was commuted in january by president obama and who is being honored at parade’s 2017 edition on june 11 in new york city .
* this post has been corrected to show that goya does in fact make sardines. hooray !
as ceo of goya, bob unanue runs one of the country' s biggest family - owned companies .
brown, christie ,
goya o' boya ,
forbes, february 26, 1996, p. 102 .
1. the founder purchased the name goya from a moroccan sardine - importer for $ 1 in 1936. he was a fan of the artist francisco goya. it’s unfortunate that the company does not sell sardines. hello, heritage? *
“this decision was a result of an aggressive social media campaign against our company and excellent products, giving us the reason that we were sponsoring a terrorist and member of the faln [ armed forces of national liberation ], whose name is oscar lópez, ” read part of a letter that el diario said goya foods sent to the board members of the parade. (latino usa translated the spanish text of the letter that el diario reported. )
we' re all hands on ,
says peter unanue, 41, bob' s younger brother who joined goya almost 11 years ago and oversees goya' s distribution network. another brother, tom, runs the florida operations with their cousin .
charlie herman of member station wnyc in new york reports on how goya built its business and what they want to do now .
goya sales target: not just hispanic ,
new york times, march 26, 1984, pp. d1, d8 .
online supporters of the parade’s decision to honor lópez rivera are now calling for a boycott against goya, although it is unclear how exactly this is being organized. meanwhile, online supporters of goya’s decision are suggesting that other companies like jetblue should also stop sponsoring the parade .
aside from all of this, goya is the first, and to date the only, latino company to be exhibited in the smithsonian .
vp peter unanue, ceo bob unanue, and vp joe perez have moved goya' s marketing mainstream. / / david yellen for forbes
april 23, 1979, pp. d1, d5. walters, david c. ,
goya grows, seeks new market ,
wheelan, carol ,
goya gains as hispanic market grows ,
food & beverage marketing, november 1986, pp. 27 - 28 .
february 26, 1996, p. 102. deutsch, claudia h. ,
goya braces for a challenge from the food giants ,
february 9, 1987, pp. s20 - s21. vidal, david ,
goya: spanish flavor in u. s. ,
the company fills the pantries, refrigerators and freezers of the growing number of u. s. hispanic households. it has 3, 000 employees, excluding hundreds of sales representatives and truck drivers, and is estimated to generate more than $ 1 billion in sales per year. it' s the usa' s largest hispanic foods company and one of the biggest family - owned companies .
it was just last week, though, that the parade took the decision that begat goya' s decision. per the observer (ny) :
update, may 17, 2017, 4: 15pmet: at a press conference in puerto rico, oscar lópez rivera called for a goya boycott .
walters, david c. ,
goya grows, seeks new market ,
christian science monitor, may 27, 1993, p. 8 .
my grandmother was cooking and used half a can of goya canned tomato sauce. after adding it to the dish, she found a small piece of metal that resembles a small colander that you would find on a piece of machinery. in the past she has found an identical piece of metal in another can of tomato sauce. i hear bad reviews like this about goya pretty often. we will no longer be buying goya products after this second encounter .
giges, nancy ,
hispanic marketer goya plans mass - market bid ,
advertising age, october 11, 1982, pp. 4, 61 .
i found a worm in one of the goya gandules can. it was nasty disgusting. who knows how many we ate before i found that one .
here, it' s still a badge of honor to stay at the company for decades. rebecca rodriguez - llerena, a goya employee for more than 35 years, for instance, worked her way up to running goya' s secaucus warehouse, a job her father had when he retired after 37 years .
there' s no sleek, modern office furniture, high - price artwork, flat - screen tv screens or uniformed security guards. in what could be a symbol for goya' s throwback culture, the lobby instead features portraits of unanue family members, posters that depict goya products and two friendly, bilingual receptionists .
the culture reflects that most goya employees are hispanic and speak spanish, although neither is a requirement for employment. the familylike culture is intentional, unanue says .
i wanted to do something different ,
he says. he returned to goya when family called, asking him to run the florida operation in 1999 .
schultz, ellen ,
goya crosses all the borders ,
marketing & media decisions, september 1986, pp. 78 - 80, 82, 84 .
, totaling nearly 900, 000 - square - feet on 58 acres of land .
this marks the largest expansion in goya' s history ,
says
i went to fancy fruits in east colonial, bought my gandules, goya as usual. i opened the can, put my bean to cook and for my surprise, i found a disgusting long worm in my gandules. i used to buy goya products, but after this disgusting experience, myself, my family and friends no longer purchase goya products. this happen like 2 wks ago. till today i' m unable to eat beans. i get sick to my stomach .
though none of his children, ages 9 to 29, work at the company, unanue is intent on seeing goya make it to that rare fourth generation someday .
mccoy, frank ,
goya: a lot more than black beans and sofrito ,
business week, december 7, 1987, pp. 137 - 138 .
vidal, david ,
goya: spanish flavor in u. s. ,
new york times, april 23, 1979, pp. d1, d5 .
bought a bag of goya brand broccoli from a local mini - market. brought the bag home and cooked with it. turns out, the broccoli had a terribly fishy smell and tasted like innards of a fish too. i don' t know if this is a problem with my local corner store or fine folks over at goya. after reading all the reviews on this website, it' s hard to tell because both seem equally likely. living in puerto rico, where there is a huge goya manufacturing plant, it seems like it might be difficult avoiding goya products altogether. but i will definitely be suspicious of the brand from here onward .
“goya has announced that it will not be sponsoring the parade this year, ” jorge bonilla posted on the company’s facebook page. “thank you goya for listening to the people that have supported you for decades. we hope that the parade organizers re - think their strategy of radicalizing the activity by making it a celebration of violence. ”
summer grilling excitement starts when the authentic flavors of goya® meet the fresh taste of perdue® chicken. check out the new collection of flavorful grilling recipes that we created together .
goya, the nation' s largest hispanic - owned food company is celebrating its 75th anniversary. the privately - held company started out as a single store in manhattan .
went to soak my garbanzos this evening to make a stew tomorrow and as i fill the bowl with water to rinse them they were infested with beetles. upon googling the description of the beetle it turns out that the infestation occurs during storage which makes you wonder how clean and well kept these goya facilities are. i had a second bag of goya garbanzos and upon further inspection there were live bugs in there as well. will never purchase anything goya ever again. i will be returning this to publix tomorrow morning .
goya will close a distribution center in long island, where it has been located for 17 years, and has offered 57 workers there the chance to relocate to jersey city .
on monday, new york state senator ruben diaz placed the blame on goya’s decision directly on the parade’s new leadership, an allegation the parade board has not yet directly addressed .
briceno, carlos ,
goya says its soft drinks speak the language of new immigrants ,
beverage world (perspectives), august 31, 1997, p. 22 .
in addition, goya boasts an impressive employee roster: of its 3500 employees, the majority of them are either latino immigrants, or first - generation americans of latino descent .
i bought goya ceviche seasoning at heb and it say it expires in 2017 so i used more than half of the bottle but i had a little bit and i pour it in some meat and string of white and mold string came out and was so disgusted by it. i will never buy goya again no matter what it is ...
charlie herman, byline: like any successful business, goya has to offer what its customers want. and that means understanding that sometimes a bean is not just a bean .
prudencio unanue initially sold spanish condiments in new york until the spanish civil war cut off his supplies. by then, he had a wife and four sons to feed, so he began importing
goya
sardines from a moroccan cannery. he bought the rights to the goya name for $ 1 because it was easier to pronounce than his own name .
this was so disgusting as i' m cooking i' m thinking why is there meat in my white rice? ! and looked in the jar and see little pieces of meat in the goya sofrito which clearly doesn' t have meat products in it. very, very, very disgusting. i' m very much don' t with goya !
and georgia. goya' s cutting edge, high tech facilities will maintain its mission to produce authentic and affordable products with premium quality and superior taste to national and global markets .
his father died at age 48. some goya milestones — such as the inauguration of the secaucus plant in 1976 — are entwined in his memory with watching his father suffer with leukemia .
deutsch, claudia h. ,
goya braces for a challenge from the food giants ,
new york times, february 24, 1991, sec. 3, p. 5 .
andy unanue said some supermarkets were initially reluctant to give goya shelf space alongside more mainstream items and, instead offered the company a separate section for its goods. “instead of refusing the lesser offer, he used it to the company’s advantage and took it, ” he said. “we still have some stores that have goya sections, and that is because of my dad. ”
that rift has been healed, unanue says, as family members have settled business matters and reconciled. joseph will soon return to the goya board, where he will join bob and francisco .
jersey city - goya opens its new $ 127 million corporate headquarters on county road next week, a move that comes as part of the spanish food giant' s $ 500 million global expansion .
“boycott # goya. for decades they’ve made billions from puerto rican consumers and now they bail out from the puerto rican nationalist parade because the parade is honoring # oscarlopez, ” wrote yuizana ortiz .
according to goya, the company has been involved with the parade since the very first parade in 1958. in the following video from 2014, toro said the brand was “synonymous” with the parade .
at 350 county road in jersey city. in honor of the opening, goya will donate 25, 000 pounds of food to five local food pantries, funds to the golden door charter school in
celebrate summer by stocking up on your favorite goya® summer essentials products, and you can get $ 3 back. registration is free! offer good through 9 / 3 / 18, at participating retailers .
from beans and rice, to quinoa, olive oil, seasoning, condiments, and even sardines, goya has been a mainstay for the newly immigrated - - especially those homesick for a family meal .
i bought a set of 6 malta goya at a local store. today i was drinking from one of the bottles and i took a pick on the inside. i found this thing, i can' t figure out what it is. i can attach the picture for your review. pretty disgusting. i was not able to determine what it is but i will never drink malta goya again .
outsiders can practically chart immigration patterns by goya' s growth, which has risen in places such as columbus, ohio; pittsburgh; raleigh - durham, n. c. ; and moab, utah .
herman: to explain this more clearly, goya veteran joseph perez, who oversees sales and marketing, walks amidst the stacks of tropical flavored drinks and jars of olives and points to one can of beans .
goya' s new headquarters, a 40 - acre lot on jersey city' s industrial western edge, is about one mile south of its old location in secaucus, which it called home for four decades .
goya has not only marketed to the hispanic community though, it’s been the marketing to non - hispanics that has contributed revenues to reach $ 1. 3 billion in 2012 – that’s a lot of tasty beans .
5. a poster of eva longoria hangs in the company’s lobby. we’re pretty sure it’s this cover. we’d like someone at goya to put a sign below this that reads, “body by frozen mixed vegetables. ”
3. goya keeps it in the family: fifteen relatives work at the 3, 500 - person company. but none of the family members have appeared on the real housewives of new jersey. this is a disappointment .
4. the company is doing a good job at expanding without alienating its latino customer base. goya is currently building a distribution facility in texas to bring more products to mexicans and mexican - americans. smart business strategy .
in short, it appears that goya' s
business decision
was to not have anything to do with an organization that would march an unrepentant terrorist down fifth avenue while hailing him as a
national liberation hero
.
his father, anthony, an engineer by training, exposed his kids to life outside goya. for a brief stint, the family moved to maryland where anthony worked for the federal government. when they returned to new jersey, however, anthony started bringing 10 - year - old bob to goya' s packing plant on saturdays. he says he can still remember the smell of yerba mate, the aromatic tea from argentina that used to dominate the air .
almost daily, goya drivers deliver cases of products to tens of thousands of u. s. food stores, from supermarket chains in texas to independent mom - and - pop bodegas in new york city to the wal - mart chain. it' s a more costly method than dropping off jumbo shipments once a week and letting stores warehouse goods, but it lets goya offer greater variety and ensure that products match each store' s demographics, peter unanue says .
i was making arroz con gandules, and when i poured the beans in my sauteed garlic, onion, and peppers, something big and green poured out of the bean can and it was a gross meal worm. my entire family is so grossed out by this. they don' t want to look at this dish again... the expiration date on can is 2019. there is a bunch of these same complaints. goya should not be in business if you can' t keep bugs and worms out. it is disgusting and we will never buy goya products again. that goes for anyone i know that is aware of this happening. clean up your act goya ...
the advertising campaign has reached south to florida, and will slowly expand westward. while goya is the strongest brand along the eastern seaboard, it has challengers in american west, where mexican companies have moved north of the border for a piece of the american market. goya is currently building a distribution facility in texas to more cheaply bring its american - made latino products to a huge chunk of the latino population: mexicans and mexican - americans living in texas and california .
according to unanue, the secret to goya’s success has been its ability to adapt to the needs of people flooding to america in search of a better life, while hanging on to the culture of the food that ties their families together .
food that’s good for you is a recurring theme for goya, particularly these days. unanue recently lost 50 pounds. he says it was all about finding a balance. “not too much food, sleep or work, ” he says .
black beans in the can all mush, skins off, smells like sulfur, top all liquid & the rest all solid. all 10 cans are the same - terrible and rotten. no return call from goya. done with them .
i was about to cook the red beans when i sat it down and noticed something on the surface. i struggled to empty out the remains and saw something very disturbing. i don' t want to eat from goya anymore? ? ?
is proud to be partners with goya. and with the opening of this new state of the art and sustainable corporate headquarters, i' m proud that our partnership will continue to benefit the people of our state for years to come .
i bought a bag of goya rice yesterday trying to stretch the meals for the week. when i made the first pot is when i found a maggot in the medium goya rice. i found it because i went to eat my food and there it was. so i went to the pot and there they all was it was, so nasty. i' ve been using goya since i was 13 and never had this happen. it' s wrong' cause other families feed their kids this kind of rice. i' m never buying it again. if i wanted to eat maggots i would have bought them but i bought rice, not maggots and this bag said it expires 2018 which at that point one fell out the bag .
since the change, goya has reinvested more profits, peter unanue says. family members and top executives, for instance, recently approved construction of a $ 26 million facility to expand its reach into central and south florida, where more hispanics have been moving .
goya® adobo adds super flavor in a flash. just sprinkle any of our vibrant blends, or our low - sodium versions over meats, poultry, seafood and vegetables before cooking. you can also use it to punch up the taste of sauces and marinades .
goya remained a private, entirely family - owned company in the 1990s. two of the founder' s four sons and at least six of his 18 grandchildren were working for the firm. the unanues had a combined net worth estimated at $ 400 million in 1993 .
burt flickinger: every store can have a different assortment, so if it' s people from the caribbean and you have dominican consumers in one neighborhood and two blocks away cuban consumers, goya will have a slightly different assortment for preferences for consumers from different caribbean countries .
at the groundbreaking ceremony in 2012, gov. chris christie called the goya relocation
evidence of the' new jersey comeback.'
secaucus officials were less enthused, saying later that the jersey city tax deal was
a new low
that cost secaucus tax revenue .
joseph was named chief executive in the mid - 1970s and had increased revenue to more than $ 1 billion, from $ 20 million, by the time he left in 2004. under his watch, goya struck up a relationship with walmart and a number of grocery chains .
i found a worm in the goya green pigeon beans when i was moving the beans around. this is disgusting. i' ve seen others complained about this and nothing has been done. i will see if i can sue the industry. i' m tired of this .
astrachan says there' s no evidence that hispanic - run businesses are any different than non - hispanic businesses, especially at the billion - dollar level. but visitors can immediately sense that goya is different when they enter its headquarters' surprisingly modest 1970s - era wood - paneled lobby .
“we are very disappointed at goya for pulling out of our parade via a phone call and with no rationale other than ‘it was a business decision. ’ we have learned more through the press, since we have not yet received any official notification, in writing. ” the statement read. “after a 60 - year partnership, we would expect to, at the very least, discuss this very serious matter face - to - face. in the end, goya is jeopardizing the parade’s commitment to 100 college and college - bound students who stood to receive parade scholarships. ”
i am very disgusted with goya. i opened a can of green pigeon peas to make rice and beans. i look in the can and see a big maguey worm floating at the top. i called their customers service and they hung up on me. i have left messages, nothing. if a worm that big ends up in a can. it makes me wonder how clean is their processing center. disgusting. i hope the ceo spends all eternity opening cans of beans with worms as big as the one i had in my can. i will never buy goya again .
herman: it' s not only knowing the differences but it' s making sure that can of beans is in the right store in the right neighborhood. to do that, goya - unlike many of its competitors - still delivers direct to stores, especially those corner groceries known as bodegas .
in 1936, the unanue family, immigrants from spain who were living in puerto rico, moved to new york in the hopes of finding better job opportunities. at the time, they catered strictly to hispanic families. prudencio purchased the rights to the goya name for just $ 1 at the time .
i' ve been a customer of goya for many years. i had a question about their goya cola champagne. everyone i call, no matter what time of day it is, i get voicemail. seriously? customer service, voicemail only. why are you guys hiding from your customers. your success depends on us. if you leave a message they don' t bother to call you back. they must have a big red delete button on their phones and press it all day long! ! very disappointed in your service. hey, everyone buy from another company that cares about their customers .
the company is relocating from nearby secaucus, and will receive $ 82 million over 10 years in state tax credits, as well as a 20 - year tax break from jersey city that is worth about $ 8 million. goya says the move helped it to retain 500 jobs and add 100 new jobs .
in 2012 goya teamed up with first lady michelle obama to promote the usda’s myplate or miplato, a new food group symbol designed to remind families about making healthy meal choices and to consider portion sizes, unanue says the company is committed to the health and well - being of its consumers – particularly latinos .
vertically integrated goya had its own fleet of trucks, offering retailers direct, next day delivery from the warehouses. its salesmen dealt directly with the retailers (rather than through wholesalers or brokers), making weekly visits to all its accounts and selling goya' s goods to the smallest bodega at the same prices it did to supermarkets, which were now accounting for half of revenues. according to the company' s sales chief, this was a comparatively recent change, because
fifteen years ago we had a hard time appealing to supermarkets. people told us they didn' t want to offend their white customers .
people' s desks also look different. they' re cluttered with framed photos of babies, relatives and famous latinos employees have met at goya functions, such as latin jazz band leader tito puente and pop singer marc anthony. many employees display flags that declare their background, whether colombian, dominican or mexican .
when adding goya black beans to the pan i found small pieces of what i believe to be beef. how would beef end up in a can of vegetarian black beans? ? makes me wonder what else could end up in their cans. i don' t think i will buy their canned beans again .
will be equipped with solar panels, rail service and advanced technology, including a continuous motion line for goya' s popular rice mixes. this will produce 600 packages per minute, six times faster than the current production capability. the installation of rail service will significantly reduce transportation costs, traffic congestion and fuel consumption .
herman: and as more spanish - speaking immigrants came to this country - from cuba, puerto rico, central and south america - goya grew along with them. sales are now more than a billion dollars a year. but it' s not just the surge in the hispanic population that accounts for its success .
they’ve done it without alienating their traditional consumers. goya enjoys a 25% market share among authentic hispanic food brands (the category excludes fakers like taco bell), according to neilsen. by 2015 latinos are expected to make up 17. 8 percent of the american population and wield $ 1. 5 trillion in buying power .
at goya' s annual christmas bashes, he shows his latin roots by taking his wife, college sweetheart muriel fitzpatrick, to the dance floor and dancing merengue and salsa. he says they took dance lessons when they lived in puerto rico, where unanue ran operations for seven of the years they lived there from 1980 to 1990 .
he’s also dedicated to making sure his company serves others. goya gives away millions of pounds of food each year to catholic charities. he’s on the board of maestro cares, a foundation started by pop superstar marc anthony and entrepreneur henry cardenas. the non - profit works to benefit homeless and neglected children in developing countries in latin america .
to meet divergent needs, goya sells 1, 600 products ranging from bags of rice to ready - to - eat, frozen empanadas, up from 1, 100 five years ago. the mix includes 38 varieties of beans alone, including the
powerhouse
frijoles negros favored by cubans and the recently added mayacobas favored by peruvians, he says .
they could sell out, especially now with the usa' s weak dollar. european companies are shopping for bargains in the food industry, he says. and goya may look attractive, with a debt - free balance sheet, leading market position and double - digit growth last year. but unanue says the family has no intention of bowing out .
goya has been a cornerstone of our state' s business community and a great corporate citizen with a commitment to keep jobs here in new jersey. as the nation' s largest hispanic owned food company, they have not only added to our economic growth, but stand as an example of our state' s extraordinary diversity ,
says governor
inskeep: that' s an ad for goya, which is celebrating its 75th anniversary this year. with more than 2, 000 different products - from coconut juice to bean varieties - the company has steadily grown, along with the country' s latino population, and so you learn something about the changing country from this company' s story .
mr. unanue (pronounced oo - nan - way) was one of four sons of prudencio and carolina unanue, who founded goya in 1936 to sell olives, olive oil, sardines and other food to local hispanic families. andy unanue said his father started working at the company as a boy, delivering food and running errands during the summer and on weekends .
i was cutting up some chipotle peppers from a can of goya’s chipotle peppers in adobo sauce and found what appeared to be a cigarette butt. i tore it to shreds and surely it seems to be one. i understand that it must be a huge facility and hard to completely regulate, but are these people smoking inside and throwing the butts into the product ?
goya' s new adobo light makes it possible to reduce your sodium intake without sacrificing great flavor. shake adobo light onto your beef, chicken and fish dishes prior to cooking for the same irresistable flavor boost you' ve enjoyed from our adobo products for years, but with just half the sodium. eat healthfully and know that less sodium doesn' t necessarily mean less flavor .
on june 16, 2014 i opened a can of goya pigeon peas, and noticed a meaty object floating on the top. i thought to myself, please let this be bacon, but i didn' t recall the can saying it contained bacon. i was immediately sick to my stomach. but before i got my stomach more upset, i called my husband in to examined and hopefully clarify what i thought was bacon was really bacon. not, he removed the
thing
and it was a worm! !! ! i immediately called goya and all they did was apologize and stated they would issue a refund. but i see there are many of these cases and i believe something should be done! !! ! this is crazy! !
the company' s longevity makes goya a rarity. just 10% of family - owned businesses reach the third generation, with most failing due to family rivalries, says joe astrachan, a management professor and executive director of cox family enterprise center. the businesses that succeed typically have members who take pride in their mission, as opposed to working only for the money, he says .
herman: robert' s grandfather, prudencio, emigrated from spain and founded the company in lower manhattan. he sold spanish - made food products to his fellow immigrants. but in 1936, when the spanish civil war made importing from that country impossible, prudencio sold sardines from morocco labeled goya. he liked the name, bought it for a dollar, and the company was born .
last night, brought two cans of goya gondolas, pour both in pot and cut up my onions and green peppers and seasoned them with garlic, sazon, etc. anyway, while i was stirring up the ingredients i noticed something long and green i thought it was a stem, so i pick it out, it was a long nasty worm. i show my friend who was here with me. she was disgusted just as much as i was. after last night i don' t think i will buy anymore goya products especially after reading other reviews, and turns out in the sofrito jar, there wasn' t supposed to be meat inside it and i seen i plenty of times but never thought anything of it, until today i' m so disgusted .
but the fraying magazines and gurgling fish tank front an accelerating enterprise with numbers that would make any startup smile. though goya has been serving latinos in the u. s. for 77 years, president and ceo bob unanue had the simple but powerful idea a couple years ago to market key products - - adobo seasoning, low - sodium beans and yellow rice - - directly to non - hispanics .
so how did it go from culture - specific to mainstream? it all began in 1992, when goya began to ramp up its efforts to target the mainstream in their advertising. and, with the changing face of america - - whereas latinos were once a marginalized minority, some estimates project that america will be predominantly latino by the year 2050 - - that made the transition into the mainstream much easier .
in 1956, the company moved its headquarters to secaucus, n. j. , and by the 1970s the company had purchased an olive farm in spain. along the way, the company adopted a staple tag line of
if it' s goya, it has to be good ,
reinforcing the company' s commitment to quality food at affordable prices that stayed true to the hispanic heritage and culture .
as the ad campaign expands across the country, the company' s revenue numbers should grow nicely .
if goya or any other latin - american brand is able to penetrate into the non - hispanic consumer market, it will be really easy for them to double in size ,
says nacho hernandez of online specialty latino retailer mexgrocer. com .
it' s just a much larger market, period .
ayyyyy goya! i love corned beef. but if the key breaks, there is no easy way to open the can. would you consider making the can round? i posted a comment on my facebook and discovered that there are many people with the same sentiment. finally enjoying my white rice and corned beef. it' s an amazing product that is a staple in the latin kitchen. thanks for listening .
i recently bought a 10 pack malta goya from a local supermarket and on opening one of them i found an object that look like a long piece of a dead reptile. can provide a photo, and was so disgusting that i immediately dry retched. how could a company continue to be in business when so many complaints have been lodged against so many of their products? it is so wrong that they have not been brought to task ?
cooked some rice and was going to add my green pigeon peas from goya. upon opening the can 95% of the way, i let the liquid flow out while holding the top lid so peas don' t fall out. then when i opened up the lid to rinse them, i immediately see this long maggot on the side. absolutely disgusting! i have been a customer for goya products most of my life and i cannot recall how many times i have had this same product, i just never ever actually looked through it or noticed maggots before so i hope to god i didn' t ingest anything unknowingly. i then removed the maggot and tossed it in the garbage. i emptied out the entire can on a bag to see if there were more but there was no more to be found. i tossed it all out, ate my rice plain so i don' t waste it .
the result? after nearing the $ 1 billion sales mark in 2010, goya' s revenues hit $ 1. 3 billion in 2012, sources say, making it one of the fastest - growing food companies in the u. s .
we like to say we don' t market to latinos, we market as latinos ,
says unanue, who acknowledges the success but won' t discuss the numbers. his billionaire family still fully controls the business, and 15 family members work at the 3, 500 - employee company today .
around late november 2014, i purchased a bag of goya jasmine rice at shoprite. when i went to rinse the rice, small bugs that looked like ants came floating to the top of water. i couldn' t believe it. i poured that batch out and to be sure the ant like bugs did not come from my sink i poured more rice in a container and lo and behold there were several more! it was the most disgusting thing! i can' t get the image out of my mind. i haven' t had rice since .
this decision is of particular importance, given goya' s standing as the most
in - community
of the parade' s sponsors. but what does this say of the other sponsors? if they continue to stay on as sponsors after the decision to honor lópez rivera, hispanic media networks such as univision, telemundo and sbs are also tacitly co - signing on to oscar lópez rivera' s tactics, methods, acts, and intended outcomes (it should be noted that univision, in particular, has done the most to whitewash lópez rivera' s actual history) .
really disappointing. i understand this can happen and upon investigating, it has happened too many times. unfortunately i will stop buying goya products especially the canned pigeon peas. i will thoroughly look better next time from whatever brand i buy. i am at work and i cannot submit receipt at this time but feel free to contact me and i will happily provide it if i can' t add it later. for the record, i bought it at tony' s on 4137 n elston ave, chicago, il 60618. i have another can at home, i will probably boil those if i find nothing inside and then consume it so i don' t waste it.
goya foods , inc. is an american producer of a brand of foods sold in the united states and many hispanic countries . the company headquarters is in jersey city , new jersey . it is the largest hispanic-owned food company in the united states . it is also a third-generation family-owned business . 
goya foods, inc. is an american producer of a brand of foods sold in the united states and many hispanic countries. the company headquarters is in jersey city, new jersey. it is the largest hispanic-owned food company in the united states. it is also a third-generation family-owned business.
goya foods, inc. is an american producer of a brand of foods sold in the united states and many hispanic countries. the company headquarters is in jersey city, new jersey. it is the largest hispanic-owned food company in the united states. it is also a third-generation family-owned business.