vertic
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make sure the employees stay happy! they' re what makes vertic so great .
for more than 15 years, vertic has been designing engineered and user - friendly fall protection systems to the safety at height marketplace .
i worked for vertic for several years, first in copenhagen and then in new york. i thoroughly enjoyed my time at vertic, and it' s one of the places that' s allowed me to perfect and explore my craft. working in advertising is a very high - paced environment, and vertic is no exception. the high pace and exciting clients allowed me to experiment with new technologies and methods while continually evolving my skills. the pace and size of vertic also allows employees to prove their worth and initiatives. bring your best .
n. b. khitrov, “the choice of diagnostic criteria to judge the development of vertic properties in soils, ” eur. soil sci .
n. b. khitrov, “morphometric characterization of slickensides in vertic chernozems of stavropol region, ” pochvovedenie, no. 6, 27–37 (1991) .
field identification. vertic horizons are clayey, and have a hard to very hard consistency. when dry, vertic horizons show cracks of 1 or more centimetre wide. in the field the presence of polished, shiny ped surfaces (
slickensides
) which often show sharp angles with each other, is very obvious .
relationships with some other diagnostic horizons. several other diagnostic horizons may also have high clay content, viz. the argic, natric and nitic horizons. these horizons lack the characteristic typical for the vertic horizon; however, they may be laterally linked in the landscape with the vertic horizon usually taking up the lowest position .
c. kabala and t. plonka, “relic of vertic properties and gilgai microreleif in stagnic chernozems of sw poland, ” abstracts int. soil sci. conf .
derfor havde vertic behov for en langsigtet finansieringsløsning, der kunne give virksomheden det nødvendige økonomiske råderum uden fra dag ét af at være presset af stramme afbetalingskrav. løsningen blev bl. a. et vækstlån fra vækstfonden med en fleksibel afdragsløsning, der giver vertic luft i budgettet, indtil kunderne begynder at betale for det arbejde, reklamebureauet leverer .
gennem digital markedsføring kan vertic levere digitale platforme og kampagner, hvor kunderne hele tiden kan følge afkastet af deres marketinginvesteringer. professionalisme og gennemsigtighed er derfor nøgleord i vertics arbejde .
there are definite pros to vertic. - smart people - stocked kitchen (no microwave) - management is accessible when you needed to have a conversation - open to change and improvement
vertic is a long - standing supporter of the treaty. 28 years ago, we started to dismiss evasion scenarios and lent our support for the establishment of a seismic network (in
v. p. bobkov, “on some physicochemical properties of dark - colored vertic meadow soils of the volga - akhtuba floodplain, ” pochvovedenie, no. 7, 66–72 (1961) .
to coincide with the 59th general conference of the international atomic energy agency (iaea), vertic is launching two new publications that explore multilateral verification of nuclear disarmament and the role of the iaea .
i. v. kovda, e. g. morgun, and l. p. il’ina, “complex of solonetzes and vertic chestnut soils in the manych - gudilo depression, ” eur. soil sci .
vertic publishes its research on verification regimes through a series of openly available publications. the centre also offers training through workshops carried out around the world, as well as through our internship programme. we help governments and international organisations in their efforts to make regimes binding by offering ratification support. vertic also assists governments in translating commitments undertaken in international law into national legislation and regulation. we conduct all our work in an objective and impartial manner .
i 2014 fik vertic mulighed for at samarbejde med en række store internationale kunder. det ville dog kræve omfattende investeringer i både mandetimer og et lokalt setup på flere markeder i en branche præget af benhård konkurrence. alene på manhattan i new york, hvor vertic har sit nordamerikanske hovedkvarter, er der op mod 6. 000 reklamebureauer. samtidig vil bureauerne ofte skulle ofre flere tusinde timers arbejde uden garanti for, at kunderne, der typisk forventer lange betalingsfrister, kommer i hus .
tilbage i 2002 blev vertic grundlagt af sebastian jespersen og mads petersen, der begge har en fortid i konsulentverdenen. siden åbningen af det første kontor i københavn har virksomheden oplevet massiv vækst og har bl. a. etableret afdelinger i new york, seattle og singapore. vertic har specialiseret sig i markedsføring via de digitale kanaler og har et erklæret mål om at arbejde med verdens største brands og virksomheder. kundekredsen omfatter da også globale koncerner som microsoft, novo nordisk, ge, sap og eli lilly .
a. a. popov, n. e. varlamov, and n. n. konovalov, “on complexes of dark - colored vertic meadow soils of the volga - akhtuba floodplain, ” pochvovedenie, no. 8, 36–43 (1964) .
general description. the vertic horizon (from l. vertere, to turn) is a clayey subsurface horizon which as a result of shrinking and swelling has polished and grooved ped surfaces (' slickensides'), or wedge - shaped or parallelepiped structural aggregates .
vertic is an independent, not - for - profit non - governmental organisation. our mission is to support the development, implementation and effectiveness of international agreements and related regional and national initiatives, with particular attention to issues of monitoring, review, legislation and verification .
# brussels calls again as we prepare for the next steering committee meeting for @ eu _ comission funded # cbrncoe _ project53. active since september 2016 with partners from @ phe _ uk & @ vertic _ org and focused across # centralasia & # pakistan. urltoken
det digitale reklamebureau vertic har åbnet kontorer i new york, seattle og singapore i jagten på de helt store brands og kunder, som ofte kræver flere tusinde mandetimer at få i hus. en strategi der har krævet både vedholdenhed, tro på egne evner og langsigtet finansiering i form af et vækstlån fra vækstfonden .
n. b. khitrov, yu. i. cheverdin, n. p. chizhikova, and l. v. rogovneva, “soils with vertic features in the kamennaya steppe, ” byull. pochv. inst. im. v. v. dokuchaeva, no. 72, 3–25 (2013) .
good morning from a bright and sunny # brussels where this week experts from @ scjs _ uk @ vertic _ org @ phe _ uk & istc will take part in a project 53 steering committee @ eu _ commission. the objective of p53 is to enhance # biosafety and # biosecurity capacities in the central asia region. urltoken
the first publication reports on the results of a survey of iaea member states, conducted by vertic during 2014 - 2015. this survey examines member state views on the future of the agency’s role in disarmament verification, and its results suggest that the agency should prepare for a broad role in verifying nuclear disarmament. it can be found here .
at vertic, we believe in the power of relevancy and engagement. content sharing is key nowadays as it has the power to spark conversation, build your online or professional reputation, and enhance knowledge. however, in order to connect with business professionals, content does not necessarily have to be business related, but instead relevant, engaging and useful. this was where our inspiration came from for the world cup site we built .
additional characteristics. the coefficient of linear extensibility (cole) is a measure for the shrink - swell potential and is defined as the ratio of the difference between the moist length and the dry length of a clod to its dry length: (l m - l d) / l d, in which l m is the length at 33 kpa tension and l d the length when dry. in vertic horizons the cole is more than 0. 06 .
i have been with vertic for more than 3 years, and in today' s volatile business environment where people shift between jobs quite often, that makes you think... why? although it isn' t always pretty, my loyalty towards vertic and my overall work satisfaction is based upon the fact that we have kind, passionate, trust - worthy and talented co - workers in every office. if they are just super nice or if it is because we have really smart, innovative and yet down - to - earth individuals in top management, i don' t really know. it might be because of the overwhelming amount of trust and support even young, entry - level employees receive from day one. even when mistakes are made, no one is blamed for it. you get this feeling that we are all truly in it together. this is what makes me excited for at least another 3 years with the company .
the best part of vertic is the people. the team is diverse, extremely talented and have a willingness to teach. in addition, we' re really getting some exciting projects where we are helping large companies through a digital transformation. i feel that i can really make an impact to decisions that shape the work and i feel a lot of ownership over my work. there has also been a real push from upper management to improve internal process based on direct input from team members .
”vores aftale med vækstfonden har betydet, at vi ikke er blevet tvunget til at sælge ud af forretningen for at realisere vores ambitioner. selve processen var meget effektiv, og der var kort fra kontakt til handling, og vi blev hele tiden informeret om, hvad der skete, hvorfor og hvornår. på den måde har vi fået mulighed for at fortsætte den rejse, vi er startet på, nu hvor vi har fået hul på det globale marked, ” siger sebastian jespersen, grundlægger og ceo i vertic .
this term is used to describe a subsoil with a field texture of 35% or more clay that experiences significant shrinking and swelling, resulting from drying and wetting. this often results in the development of features such as surface cracking and gilgai formation. evidence of vertic properties include the presence of slickensides and / or lenticular peds in the subsoil. the amount of swelling is dependent on the type of clay present. these features are of significant importance for engineering purposes such as road construction. this term is used as a subgroup definition for a number of soil orders in the
augmented reality is a technology that is rapidly growing in popularity and effectiveness. it is also something my agency, vertic has been exploring with a variety of our clients. we are constantly trying to push the envelope of emerging immersive experiences such as augmented reality, virtual reality (oculus), etc. i personally, have a large interest, and have been playing around with oculus and ar at home and have been amazed at some of the possible applications. ar apps allow you to interact with and understand your surroundings in ways that were never before possible. i' ve listed some of the potential applications of things you can do with augmented reality that i see very much possible over the next year or two .
what is interesting about vertic is that it was started by business consultants so one would expect it would be run efficiently and well managed. unfortunately that is not the case. senior management is not on the same page about how hires, operations and other important things. it is still a mystery how the ny office makes any money much less a profit since there are not a lot of clients or projects. account management made up of one is actually project management in disguise and at the root of most of their problems. all tactics, no strategy. account management speaks and you actually scratch your head at what was just said. account management also runs people into the ground so they quit or not produce great work. both are major issues that need to be assessed. project management was finally getting it together and then most of the team was let go. statements of work are gibberish and written with out any consensus from the people that have to deliver. creative director is based in denmark and is stretched way too thin. impacted client expectations and creative deliverables .
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advising governments on national implementation of the international cbrn instruments and un security council resolution 1540 .
focus on… the international olympic committee’s (i. o. c .) project in lausanne
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ability to grow and learn across disciplines, encouraged to take ownership and challenged to step up (lead by doing) fun and family run agency, very close and flat hierarchy (vs. corporate america) no drama queens or egos, everyone is genuine, down to earth and very passionate to innovate the industry international culture with a scandinavian heritage amazing exposure to high profile clients and strategic projects
- beautiful office and location - very nice coo / head of hr - many company provided lunches and happy hours. the leaders here seem to really care about employee bonding and having fun after the work is done .
hire real strategic client services people who understand how to manage and grow accounts. don' t bring in clients you don' t have the expertise to manage. don' t let account management, team of one run the show. get on the same page about how the office should run .
the flip - side of the fast paced ad agency world is the long hours, countless last - minute changes and compromises you have to make on every project. don' t expect to do art - expect to do good work, and expect to put in the extra mile when the project or client need it, without getting attached to whatever you' re creating. ads are short - lived and that thing you spent your weekend making might be ditched due to changing specifications come monday .
location in ny is prime with great views, and the f500 client roster is solid with continued growth and expansion. team has a work hard play hard attitude and all come together in a very collaborative way to achieve great results for clients. people actually care about their work, and the projects are more then just simple creative and campaigns. you will learn a great deal here and it will inform your career moving forward. pay is very competitive, good benefits, and a great kitchen !
be the type of person that wants to work and learn, and you won' t see many cons. there will be some late nights, but that comes with any agency .
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it' s a pleasure to be part of this important initiative. we' re looking forward to our continued cooperation .
partner organisations met to discuss progress made so far and planning for the future. we all look forward to our scm towards the end of the month .
will be live streaming its event today 6 june in honour of dr. hans blix, former dg of the
our senior researcher alberto muti appeared on @ bbcworld this evening to discuss recent developments in # northkorea. urltoken
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however, the @ ctbto _ alerts # internationalmonitoringsystem may well pick up the detonations, and the collapse of the tunnels, through seismic monitoring .
international organisations such as @ iaeaorg or @ ctbto _ alerts have not been invited to attend, neither has government officials or non - governmental experts. an expert assessment of the closure of the site will have to be based on satellite imagery .
mfa, the country intends to collapse the tunnels with explosives, and' completely blocking entries; removing all observation facilities, research institutes and structures of guard units on the ground.' (
on 17 may 2018. the convention will enter into force for palestine on 16 june 2018. (
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a digital enablement firm specialising in strategy, advice, and implementation exclusively within the australian social sector using the salesforce platform .
we have processed well over $ 17million through our digital fundraising solutions and are managing over 6, 000 volunteers .
futebol is unique in that it is a sport played around the world, and no other global event, ties the world together as the world cup does. the world cup is ranked the top most watched sporting event ever with the cup’s final game being the single most viewed sporting event on earth .
although historically soccer hasn’t been the most popular sport in the u. s, the 24. 7 million viewers that tuned into watch support the u. s against portugal, proves that the game is certainly gaining popularity. since second screen viewing is inevitable and social sharing has become an integral part of our online behavior, moments like the world cup enable us to witness how powerful social sharing can really be, as people take to their devices to share moments with the world .
according to google, the world cup has generated over 2. 1 billion searches, and has continued to break records on both twitter and facebook .
. according to twitter, germany’s 1 - 0 victory generated 618, 725 tweets a minute, breaking the previous groundbreaking record of 580, 166 set during the unbelievable 7 - 1 win against brazil .
according to facebook, 88 million global users made a record 280 million interactions during the world cup final, which easily broke the previous record held of 245 million interactions set by the super bowl in 2013 .
in addition to the presence and engagement of users during these type of events, there is another important and crucial factor – the viewer’s emotional attachment to their teams and the game itself. futebol, is not just a sport to most spectators – it is a tradition, it’s a lifestyle, it’s a passion. generating a marketing campaign that evokes an emotional attachment is most often the goal of advertisers, which is why marketers have certainly looked to capitalize on the opportunity the world cup offers. zenithoptimedia estimated that the 2014 world cup will boost worldwide advertising spending by an astounding
as much as was spent on the last super bowl ($ 300 million) .
this site is a visual representation of your linkedin 1 st degree connections on a world map. the map shows your network around the world and matches individuals’ places of work to the countries that are playing in the world cup games. the full schedule of games was available at any time during the 4 week game series, and by clicking on any connection it would display upcoming matches for that person’s country. the application allowed a user to send their contacts quick fun statistics and a personalized message of ‘good luck for the game’ through the site and your linkedin inmail box. this provided a fantastic opportunity for users to have a reason to re - connect with previously made contacts as it is a tool that is both beneficial, relevant, interesting and engaging. it allowed users to connect with their network in a creative, relevant and fun way, and join in the buzz around the world cup .
augmented reality windshields will revolutionize the driving experience. visibility issues can be completely eliminated with this technology. imagine being able to see all of the road signs around you even if they are blocked by trees or fog. at night, ar windshields can highlight the contours of the road so that you don' t have to worry about driving off of it in poorly lit areas. gps directions can be displayed on the road in front of you so that you don' t have to look away to see where you' re going. all in all, ar promises to make driving much safer and more convenient .
have you ever wondered about the history or details about the places you visit in your travels? with augmented reality, all of the information archived on sites such as wikipedia can be accessed immediately to tell you about your surroundings. this application of augmented reality is already being explored with a number of apps for mobile phones and wearable devices. these types of apps are poised to revolutionize traveling .
it is a common concern that the prevalence of social media is actually making people drift further apart. augmented reality devices might reverse this effect by firmly incorporating social media into the real world. imagine meeting somebody for the first time and being able to see all of their vital information displayed next to them. it' s easier to have a conversation with a stranger when you can see all of your common interests laid out before you. linkedin we should create an ar app together !
losing important objects is a problem that has plagued mankind for as long as long as we' ve had possessions. ar devices can potentially eliminate this issue for good. you can assign an augmented reality marker to an object, then use your device to find it if it goes missing. this concept is already in use with apps that help you find your car if you forget where it' s parked. similar ar apps can potentially be used to find friends or landmarks in more remote locations .
augmented reality can also be used to place virtual objects into the world. this application has uses that are both fun and practical. imagine being able to try on a shirt without having to actually go to the store. it can also be used to see how furniture will look in your home before you purchase it. as ar gets more advanced, the potential exists to completely change the look of the world around you .
augmented reality is one of the world' s most exciting new developments. the uses of ar mentioned in this article are just a fraction of the exciting ways that this technology will change our lives over the next several years. i' m excited that my agency is on the forefront of these developments, and i can' t wait to build some key developments for our clients .
i' m working on building a group here on linkedin to discuss immersive technologies such as augmented reality, virtual reality, 3d, and all that good stuff. if you have interest, feel free to join !
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a soil horizon composed of clayey material with polished ped surfaces, often with slickensides (crack surfaces caused by swelling and shrinking), or wedge - shaped soil aggregates. the name is from the latin vertere, to turn .
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ambitionen er nu at benytte de store kunder, der også omfatter ge (general electric), som løftestang for vertics videre udvikling og at fortsætte jagten på de største brands og kunder på både det danske og det globale marked .
for dig med en etableret virksomhed eller et landbrug, som skal låne mere end 1 mio. kr. til at gennemføre dine vækstplaner. lånet letter din adgang til finansiering fra din bank .
date: 12. 30 - 2pm, thursday 17 september 2015 location: vienna centre for disarmament and non - proliferation (vcdnp), 13th floor, andromeda tower, donau - city strasse 6, vienna (walking distance from the vienna international center) .
last year, iaea member states noted at their 58th general conference that the agency ‘must remain ready to assist, in accordance with its statute, with verification tasks under nuclear disarmament’. this year, iaea member states will again help to determine what role the iaea should play in verifying nuclear disarmament, and what capabilities it should maintain to fulfil this role. these two publications seek to facilitate an informed debate at international and domestic levels on the challenges and opportunities of multilateral verification of disarmament, focusing on the history and potential activities of the iaea in this field .
the second publication is an issue primer that explains the main features of multilateral verification of a broad range of nuclear disarmament activities. using a systematic approach, this practical resource explains the issues involved in verifying each major step of nuclear disarmament and it highlights the past, present and future role of the iaea in this endeavour. it can be found here .
single anchors provide an optimum safety solution for a fall protection on a targeted area. user - friendly and money - saving, they allow at the same time, one or several workers to hang a carabiner or a directional connector for example .
general characteristics. the umbric horizon (from l. umbra, shade) is a thick, dark coloured, base - desaturated surface horizon rich in organic matter .
1. soil structure sufficiently strong that the horizon is not both massive and hard or very hard when dry. very coarse prisms larger than 30 cm in diameter are included in the meaning of massive if there is no secondary structure within the prisms; and
2. munsell colours with a chrome of less than 3. 5 when moist, a value darker than 3. 5 when moist and 5. 5 when dry, both on broken and crushed samples. the colour value is at least one unit darker than that of the c horizon (both moist and dry) unless the c horizon has a colour value darker than 4. 0, moist, in which case the colour contrast requirement is waived. if a c horizon is not present, comparison should be made with the horizon immediately underlying the surface horizon; and
4. organic carbon content of 0. 6 percent (1 percent organic matter) or more throughout the thickness of mixed horizon (usually it is more than 2 to 5 percent, depending on the clay content). the organic carbon content is at least 0. 6 percent more than the c horizon if the colour requirements are waived because of dark coloured parent materials; and
c. more than 25 cm where the solum is more than 75 cm thick .
the requirements for an umbric horizon must be met after the first 20 cm are mixed, as in ploughing .
field identification. the main field characteristics used to identify the presence of an umbric horizon are its dark colour and its structure. in general, umbric horizons tend to have a lesser grade of soil structure than mollic horizons .
as a guide, most umbric horizons have an acid soil reaction (ph (h 2 o, 1: 2. 5) of less than about 5. 5) which represents a base saturation of less than 50 percent. an additional indication for the acidity is a rooting pattern in which most of the roots tend to be horizontal, in the absence of a physical root restricting barrier .
relationships with some other diagnostic horizons. the base saturation requirement sets the umbric horizon apart from the mollic horizon, which otherwise is very similar. the upper limit of organic carbon content varies from 12 percent (20 percent organic matter) to 18 percent (30 percent organic matter) which is the lower limit for the histic horizon, or 20 percent, the lower limit of a folic horizon .
limits with base - desaturated fulvic and melanic horizons are set by the combination of the intense dark colour, the high organic carbon content, the thickness and the characteristics associated with andic horizons in these two horizons. otherwise, umbric horizons frequently occur in association with andic horizons .
some thick, dark coloured, organic - rich, base - desaturated surface horizons occur which are formed as a result of human activities such as deep cultivation and manuring, the addition of organic manures, the presence of ancient settlements, kitchen middens, etc. (cf. anthropedogenic horizons). these horizons can usually be recognized in the field by the presence of artifacts, spade marks, contrasting mineral inclusions or stratification indicating the intermittent addition of manurial material, a relative higher position in the landscape, or by checking the agricultural history of the area. if hortic or plaggic horizons are present, either the 0. 5 m nahco 3 p 2 o 5 analysis (gong et al. , 1997) or the 1 percent citric acid soluble p 2 o 5 analysis may give an indication .
19 slickensides are polished and grooved ped surfaces which are produced by one soil mass sliding past another .
general description. the vitric horizon (from l. vitrum, glass) is a surface or subsurface horizon dominated by volcanic glass and other primary minerals derived from volcanic ejecta .
4. al ox + 1 / 2fe ox 20 > 0. 4 percent; or
20 al ox and fe ox are acid oxalate (ph 3) extractable aluminium and iron, respectively (method of blakemore et al. , 1987) .
field identification. the vitric horizon can be identified in the field with relative ease. it can occur as a surface horizon, however, it may also occur buried under some tens of centimetres of recent pyroclastic deposits. it has a fair amount of organic matter and a low clay content. the sand and silt fractions are still dominated by unaltered volcanic glass and other primary minerals (may be checked by x 10 hand - lens) .
relationships with some other diagnostic horizons. vitric horizons are closely linked with andic horizons, into which they may eventually develop. the amount of volcanic glass and other primary minerals, together with the amount of non - crystalline or paracrystalline pedogenetic minerals mainly separates the two horizons .
vitric horizons may overlap with several diagnostic surface horizons, viz. the fulvic, melanic, mollic, umbric and ochric horizons .
general description. the yermic horizon (from sp. yermo, desert) is a surface horizon which usually, but not always, consists of surface accumulations of rock fragments (
desert pavement
) embedded in a loamy vesicular crust and covered by a thin aeolian sand or loess layer .
c. a vesicular crust above a platy a horizon, without a pavement .
field identification. a yermic horizon comprises a vesicular crust at the surface and underlying a horizon (s). the crust, which has a loamy texture, shows a polygonal network of desiccation cracks, often filled with inblown material, which extend into the underlying horizons. crust and the a horizon (s) below have a weak to moderate platy structure .
relationships with some other diagnostic horizons. yermic horizons often occur in association with other diagnostic horizons characteristic for desert environments (salic, gypsic, duric, calcic and cambic horizons). in very cold deserts (e. g. antarctica) they may occur associated with cryic horizons. under these conditions coarse cryoclastic material dominates and there is little dust to be deflated and deposited by wind. here a dense pavement with varnish, ventifacts, aeolian sand layers and soluble mineral accumulations may occur directly on loose c horizons, without a vesicular crust and underlying a horizons .
ferralic, geric, gleyic and stagnic and strongly humic properties as well as abrupt textural change, continuous hard rock and permafrost are retained from the revised legend of the soil map of the world (fao, 1988) as they reflect specific soil conditions rather than horizons. the term secondary carbonates is preferred to soft powdery lime as used in the revised legend. newly defined diagnostic properties are albeluvic tonguing, alic and aridic properties .
general description. an abrupt textural change is a very sharp increase in clay content within a limited depth range .
1. doubling of the clay content within 7. 5 cm if the overlying horizon has less than 20 percent clay; or
2. 20 percent (absolute) clay increase within 7. 5 cm if the overlying horizon has 20 percent or more clay. in this case some part of the lower horizon should have at least twice the clay content of the upper horizon .
general description. the term albeluvic tonguing (from l. albus, white, and eluere, to wash out) is connotative of penetrations of clay and iron - depleted material into an argic horizon. when peas are present, albeluvic tongues occur along ped surfaces. redoximorphic characteristics and stagnic properties are not necessarily present .
a. 5 mm or more in clayey argic horizons; or b. 10 mm or more in clay loamy and silty argic horizons; or c. 15 mm or more in coarser (silt loam, loam or sandy loam) argic horizons; and
4. have a particle size distribution matching that of the eluvial horizon overlying the argic horizon .
general description. the term alic properties (from l. alumen, alum) is connotative of very acid mineral soil material with a high amount of exchangeable aluminium .
b. a silt / clay ratio of 0. 60 or less; and
3. a ph (kcl) of 4. 0 or less; and
4. a kcl extractable al content of 12 cmol c kg - 1 clay or more, and an kcl extractable al / cec clay 21 ratio of 0. 35 or more; and
21 cec clay: cation exchange capacity (by 1 m nh 4 oac) of tile clay fraction, corrected for organic matter .
5. an aluminium saturation (exch. al / ecec x 100) of 60 percent or more .
general description. the term aridic properties combines a number of properties which are common in surface horizons of soils occurring under arid conditions and where pedogenesis exceeds new accumulation at the soil surface by aeolian or alluvial activity .
1. organic carbon content of less than 0. 6 percent 22 if texture is sandy loam or finer, or less than 0. 2 percent if texture is coarser than sandy loam, as a weighted average in the upper 20 cm of the soil or down to the top of a b horizon, a cemented horizon, or to rock, whichever is shallower; and
22 the organic carbon content may be higher if the soil is periodically flooded, or if it has an electrical conductivity of the saturated paste extract of 4 ds m - 1 or more somewhere within 100 cm of the soil surface .
a. the sand fraction in some subhorizon or in inblown material filling cracks contains a noticeable proportion of rounded or subangular sand particles showing a matt surface (use a x 10 hand - lens). these particles make up 10 percent or more of the medium and coarser quartz sand fraction; or
3. both broken and crushed samples have a munsell colour value of 3 or more when moist and 4. 5 or more when dry, and a chrome of 2 or more when moist; and
4. base saturation (by 1 m nh 4 oac) of more than 75 percent, but normally 100 percent .
additional remarks. the presence of acicular (
needle - shaped
) clay minerals (e. g. palygorskite and sepiolite) in soils is considered connotative of a desert environment, but it has not been reported in all desert soils. this may be due to the fact that under arid conditions acicular clays are not produced but only preserved, provided they exist in the parent material or in the dust that falls on the soil .
definition. continuous hard rock is material underlying the soil, exclusive of cemented pedogenetic horizons such as a petrocalcic, petroduric, petrogypsic and petroplinthic horizons, which is sufficiently coherent and hard when moist to make hand digging with a spade impractible. the material is considered continuous if only a few cracks 10 cm or more apart are present and no significant displacement of the rock has taken place .
general description. ferralic properties (from l. ferrum, iron, and alumen, alum) refer to mineral soil material which has a relative low cation exchange capacity. it also includes soil materials which would qualify for a ferralic horizon apart for their coarse texture .
2. a cation exchange capacity (by 1 m nh 4 oac) of less than 4 cmol c kg - 1 soil, both in at least some subhorizon of the b horizon or the horizon immediately underlying the a horizon .
general description. geric properties (from gr. geraios, old) refers to mineral soil material which has a very low effective cation exchange capacity or even acts as an anion exchanger .
2. a delta ph (ph kcl minus ph water) of + 0. 1 or more .
general description. soil materials develop gleyic properties (from the russian local name gley, mucky soil mass) if they are completely saturated with groundwater, unless drained, for a period that allows reducing conditions to occur (this may range from a few days in the tropics to a few weeks in other areas), and show a gleyic colour pattern .
a. in more than 50 percent of the soil mass; or b. in 100 percent of the soil mass below any surface horizon .
23 the basic measure for reduction in soil materials is the rh. this measure is related to the redox potential (eh) and corrected for the ph as shown in the following formula :
24 a gleyic colour pattern results from a redox gradient between the groundwater and capillary fringe causing an uneven distribution of iron and manganese (hydr) oxides. in the lower part of the soil and / or inside the peas the oxides are either transformed into insoluble fe / mn (ii) compounds or they are translocated both processes leading to the absence of colours with a munsell hue redder than 2. 5y. translocated iron and manganese compounds can be concentrated in oxidized form (fe (iii) mn (lv) ) recognizable by a 10% h 2 o 2 test in the field on ped surfaces or in (bio) pores (
rusty root channels
), and towards the surface even in the matrix .
25 oximorphic properties reflect alternating reducing and oxidizing conditions as is the case in the capillary fringe and in the surface horizon (s) of soils with fluctuating groundwater levels. oximorphic properties are expressed by reddish brown (ferrihydrite) or bright yellowish brown (goethite) mottles or as bright yellow (jarosite) mottles in acid sulphate soils. in loamy and clayey soils the iron (hydr) oxides are concentrated on aggregate surfaces and the walls of larger pores (e. g. old root channels) .
26 reductomorphic properties reflect permanently wet conditions and are expressed by neutral (white to black: n1 / to n8 /) or bluish to greenish (2. 5y, 5y, 5g, 5b) colours in more than 95 percent of the soil matrix. in loamy and clayey material blue - green colours dominate due to fe (ii, iii) hydroxy salts (green rust). if the material is rich in sulphur blackish colours prevail due to iron sulphides. in calcareous material whitish colours are dominant due to calcite and / or siderite. sands are usually light grey to white in colour and often also impoverished in iron and manganese .
the upper part of a reductomorphic horizon may show up to 5 percent rusty colours mainly around channels of burrowing animals or plant roots .
field identification. iron and manganese (hydr) oxides in soils with gleyic properties are redistributed to the outside of the peas and towards the soil surface from where oxygen is derived. the resulting colour pattern (reddish, brownish or yellowish colours near the ped surface or in the upper part of the profile, together with grayish / bluish colours in the inside of the peas or deeper in the soil) indicates if gleyic conditions occur. also, the dipyridyl test often gives a good indication if ferric iron is present in the soil solution .
definition. permafrost is a layer in which the temperature is perennially at or below 0°c for at least two consecutive years .
as our eyes are opened up to the expanding communication connections between companies and the world they live in, a new concept has emerged known as social relationship management (srm). one might think this is just crm but i will try to explain how srm goes beyond, and even compliments, crm .
crm is about managing relatively small and very defined interactions between the company and its clients. the communication is driven by the company and through phone, physical meetings and email. the structure of the crm systems often follows the organizational structure of the company and all activities are driven from the company to the outside .
srm is about pulling the outside closer to the company and joining the dialogue with the goal of earning reputation and awareness. the foundation for srm is monitoring the ties a company maintains to the outside across the organization. this should be a structured monitoring as described in my previous post. this is the very opposite to crm, where data collection is based only on the ongoing direct communication between the company and its relationships .
typical srm goals include building brand equity, increasing sales, improving customer service, informing of product management decisions and focusing business strategy on opportunities for differentiation. this is then done by engaging and activating the outside contacts by building and / or creating positive sentiment for the company and its offerings .
where crm is often driven is from the sales team. srm will more often be driven by marketing / communication. however, as opposed to crm, social communication will not follow organizational lines and will be more casual. this is exactly why srm is needed to put structure into the dialogue and make it effective, measurable and profitable .
original russian text © n. b. khitrov, l. v. rogovneva, 2014, published in pochvovedenie, 2014, no. 12, pp. 1383–1403 .
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vertic ( vertic a/s ) is a danish digital marketing and advertising agency founded in copenhagen , denmark in 2002 . the company has offices in copenhagen , new york city , seattle and singapore . its clients include ge , microsoft , novo nordisk , sap , aarp and vestas . vertic is a development partner for linkedin and twice ( 2011 , 2013 ) received the internationalist 's award for innovative digital marketing solutions for its marketing of the linkedin platform . 
vertic (vertic a/s) is a danish digital marketing and advertising agency founded in copenhagen, denmark in 2002. the company has offices in copenhagen, new york city, seattle and singapore. its clients include ge, microsoft, novo nordisk, sap, aarp and vestas. vertic is a development partner for linkedin and twice (2011, 2013) received the internationalist's award for innovative digital marketing solutions for its marketing of the linkedin platform.
vertic (vertic a/s) is a danish digital marketing and advertising agency founded in copenhagen, denmark in 2002. the company has offices in copenhagen, new york city, seattle and singapore. its clients include ge, microsoft, novo nordisk, sap, aarp and vestas. vertic is a development partner for linkedin and twice (2011, 2013) received the internationalist's award for innovative digital marketing solutions for its marketing of the linkedin platform.