wuliangye
chinese drinks company wuliangye sign landmark sponsorship deal with philharmonia orchestra - gov. uk
wuliangye’s launch event was held on friday 3 july 2015 at the star in sydney .
[ … ] loved in china, the chinese drink wuliangye neat, often to close business deals or with food. however, the taste of wuliangye (wooly – [ … ]
wuliangye is distributed by the ettason group and comes in a 500ml bottle priced around $ 200 .
the star’s executive chef uday huja created an elaborate a three course dinner designed to complement the flavours of wuliangye .
beijing blush was made with wuliangye, pineapple juice, lychee juice, 2 dashes of angostura bitters, shaken and served up in a martini glass garnished with 2 lychees on a skewer. see recipe for wuliangye beijing blush here .
the shanghai xuhui district people’s court previously found defendant, xu wenqiang, had violated yibin wuliangye group co. ltd. ’s “wuliangye” liquor trademark and ordered him to pay the brand owner rmb70, 000 (us $ 10, 150) for economic losses and expenses .
dessert was a mango pudding with earl grey ice cream & cinnamon & carmelita beignets, picking up on the pineapple flavour profile of wuliangye .
[ … ] fruit notes and complex, fiery flavours. this is the most popular in china. popular brands include wuliangye and [ … ]
officials in yibin, a city of 4. 5 million, announced last week that they would name their new airport after the blindingly strong wuliangye .
the shares have since rebounded. growth continued undaunted in the first quarter of 2012, with wuliangye recording net profit growth of 46 percent and kweichow moutai growing 57. 6 percent, global times reported .
three cocktails featuring wuliangye were served on arrival. created by bartender alex dickson of the newly - open raven’s eye bar in newtown, each cocktail highlighted different notes of the spirit without masking its flavour .
the five grain goddess featured wuliangye with white crème de cacao, fresh lemon juice, 2 dashes of chocolate bitters, egg white, shaken and served over ice garnished with chopped chocolate and lime wedge .
according to the lawsuit, xu, who first registered to sell on taobao in 2009, was nabbed after the trademark owner recently bought a bottle that claimed to be 52 percent wuliangye crystal liquor for rmb508 ($ 73. 65) from the vendor online. upon inspection, yibin wuliangye group determined from the quality of the logo, packaging, bottles and anti - counterfeiting labels that the product was fake .
at a news conference in yibin last week, officials refused to say if, or how much, wuliangye group had paid for the naming privilege. the company couldn’t be reached for comment, the daily reported .
this historic deal will also see wuliangye donate a percentage of the profits from a new premium baijiu brand, developed and produced from the company’s headquarters in yibin, sichuan province, through a newly created charitable foundation .
2015 is a flagship year for the uk and china with the first bilaterally agreed uk - china year of cultural exchange and the collaboration between wuliangye and the philharmonia orchestra is testament to the early success of this initiative .
mr. wen’s comments caused an immediate 6. 4 percent drop in the value of moutai shares on the shanghai stock exchange, and a 6. 5 percent fall in wuliangye on the shenzhen exchange, bloomberg news reported .
the panda’s paw had wuliangye, disaronno, fresh lemon juice, maple syrup, a whole mint sprig, 2 dashes of absinthe, shaken up with the mint, fine strained and served over ice and garnished with a mint sprig .
for the entrées, the slow braised chinese pork belly with abalone and pickled radish was based on the pineapple notes of wuliangye, a pairing that worked very well in cutting through the fatty pork belly as well as the fruity notes of the spirit. the five spice duck breasts, daikon fondant, scallop wonton & star anise glaze was based on the warming aspects of wuliangye and winter with the use of five spice and star anise highlighting the liquorice notes of the spirit .
wuliangye is named as the orchestra’s principal international partner, and an extensive programme of cultural ambassadorship and artistic collaborations will take place as part of the partnership, both across the uk, in china and within the philharmonia’s wider international touring programme .
chinese spirits are eye - watering stuff. wuliangye 68% is a 136 - proof five - grain liquor, though most of the company’s products are around 108 proof. that’s still more than four times the strength of an average red wine .
the world renowned philharmonia orchestra has today announced a major new sponsorship with the premium chinese baijiu producer wuliangye. the £500, 000 deal will run over five years and brings together one of china’s premiere brands with one of the uk’s cultural leaders .
beijing — feel comfortable flying into johnnie walker airport? how about wild turkey international? that’s more or less what awaits travelers to two new airports in china, which local governments want to name after the country’s most celebrated liquors, maotai and wuliangye .
no matter how rich the companies behind the names, if yibin officials insist on naming their airport wuliangye, they must apply for permission to change the rules governing the naming of airports in china, warned mr. zhang, the aviation law expert .
wuliangye (wu = five, liang = grain, ye = liquor) is a luxury white spirit from china made from a blend of five organic ingredients, broomcorn, glutinous rice, rice, wheat and corn delivering a unique aroma and taste. the spirit was originally created during the ming dynasty (1368 - 1644) using yibin’s local spring, the purest water sourced from the sichuan province. wuliangye is distilled in a subtropical climate with year round average temperatures of 18 o c and 85% humidity .
just like moutai, china’s other luxury white spirit, wuliangye is enjoyed by the elite who sip it neat or enjoy it with food. while it may be challenging to the unaccustomed western palate, it is well worth trying in cocktails and with food .
over the course of the last twelve months, the philharmonia and wuliangye have been working together to develop a mutually beneficial partnership that can act as a genuine catalyst for the projects that both organisations are most interested in. the result is a unique and innovative funding model, which as well as an element of cash donation will also see wuliangye donating a percentage of the profits from a new premium baijiu brand, developed and produced from the company’s headquarters in yibin, sichuan province, through a newly created charitable foundation .
wuliangye, a chinese alcoholic beverage company, will be the orchestra’s principal international partner, and an extensive programme of cultural ambassadorship and artistic collaborations will take place as part of the partnership, both across the uk, in china and within the philharmonia’s wider international touring programme .
“from an economic development point of view, it’s understandable if yibin and renhuai in sichuan need new airports. but calling the new airports ‘wuliangye’ and ‘maotai’ is hard for the public to accept, as it clashes with people’s habits, culture and values, ” said the editorial .
wuliangye, literally “five grains liquid” in chinese, is a premium spirits brand made from millet, corn, wheat and two kinds of rice. a 500 - milliliter bottle in the company’s taobao storefront starts at rmb299 (us $ 43. 36) and can run up to rmb1, 798 (us $ 260) .
the philharmonia orchestra has announced a major new sponsorship with the premium chinese baijiu producer wuliangye. the partnership, which will initially run for a period of 5 years, will be worth more than £500, 000 and is the first of its kind, bringing together one of china’s premiere brands with one of the uk’s cultural leaders .
wuliangye, china’s number one selling spirit launched in sydney at a spectacular event held at the star. vips and media were treated to a gala black tie evening with cocktails and canapés on arrival, a three course dinner interspersed with violinists, presentations and entertainment including drummers and lion dancers, an opera singer, tango dancers and rappers on stage .
2015 marks the first uk - china year of cultural exchange and cultural cooperation between the uk and china has never been stronger. it is inspiring to see this new and enlightened partnership between the philharmonia orchestra and wuliangye, which not only offers so much to both organisations, but also offers a model for future relationships with other partners in both countries .
“2015 marks the first uk - china year of cultural exchange and cultural cooperation between the uk and china has never been stronger. it is inspiring to see this new and enlightened partnership between the philharmonia orchestra and wuliangye, which not only offers so much to both organisations, but also offers a model for future relationships with other partners in both countries. ”
in 2011, kweichow moutai reported a net profit of 8. 76 billion renminbi, or $ 1. 38 billion, up 73 percent over the previous year. wuliangye group saw its profit climb 40 percent to 6. 16 billion renminbi, the state - run global times reported, though it predicted demand would start slowing along with the economy this year .
for the main course, the steamed grouper with carrot ginger puree, surf clams, aged ham glaze & dried scallops was seared then flambéed with wuliangye while the grass fed beef fillet, wok tossed wild mushrooms, soy truffle sauce & lotus root was chosen to highlight the luxury elements of a premium beef fillet and truffles, the latter pairing remarkably well with the spirit .
this is a truly historic collaboration and it is an enormous privilege to be working with a company that combines real cultural leadership with a genuinely innovative approach to both funding and partnership itself. we are enormously excited by the potential that this relationship offers for both the philharmonia and wuliangye and hope that it can create a blueprint for cultural cooperation that can inspire other chinese companies to work in similar ways .
“this is a truly historic collaboration and it is an enormous privilege to be working with a company that combines real cultural leadership with a genuinely innovative approach to both funding and partnership itself. we are enormously excited by the potential that this relationship offers for both the philharmonia and wuliangye and hope that it can create a blueprint for cultural cooperation that can inspire other chinese companies to work in similar ways. ”
wuliangye is one of the wpp, brandz top 50 most valuable chinese brands 2013. each brand has its own individual story and to tell them we have put together 50 short films - one on each of the brands in the rankings. to download the full report packed with the results, insights, pictures and thought leadership articles go to urltoken or the mobile application at urltoken and the ipad application at urltoken .
the signing took place at no. 10 as part of a chinese new year reception hosted by the prime minister. the deal was signed in the presence of the minister for culture ed vaizey with the chairman of wuliangye, and three senior executives. sajid javid, secretary of state for culture, also joined the signing for photographs ahead of his visit to china next week with hrh prince william, duke of cambridge .
wuliangye yibin co. , ltd. engages in the production and distribution of liquor and its related products. it produces wines under the following brand names: rooster liquor, long howl, golden elegant wuliangchun, and panama gold liquor. it also manufactures precision plastic products and car molds; and operates in the electronics, logistics and transportation, and other related service businesses. the company was founded on august 19, 1997 and is headquartered in yibin, china .
wuliangye (52% abv) is crystal clear in colour and markedly viscous in the glass, with small beads forming above the rim. on the nose, it is highly pungent with a marked nose burn indicative of its high abv. once accustomed to the nose prickle, fruity and estery aromas emerge. on the palate, there is marked fruitiness mainly pineapple notes, liquorice, with savoury elements, soy sauce and a distinct dryness. the finish is very dry, long and lingering with alcohol burn .
education work and mutually beneficial cultural exchange is also a key priority for both the philharmonia and wuliangye. in 2014, the philharmonia developed a relationship with the china conservatory of music in beijing - the pre - eminent conservatoire for traditional chinese instruments - performing a joint concert with the bamboo flute orchestra, led by the inspirational professor zhang. it has been fascinating for the orchestra’s musicians to learn from chinese colleagues, and it is intended that the international partnership will facilitate a number of future projects designed to deepen this cultural exchange .
in common with many of the uk’s leading cultural ambassadors, the philharmonia orchestra has been developing its presence in china extensively over the last decade: touring not only its major concert - hall project, but also key projects from its pioneering and award - winning digital programme. three successful concert tours have included performances of mahler with the late maestro lorin maazel; and in 2012 the orchestra’s award - winning digital installation re - rite: be the orchestra, presented with support from the british council, was visited by more than 85, 000 people in tianjin in less than two weeks. the philharmonia’s app for ipad, the orchestra, has recently been translated into mandarin and as part of the wuliangye partnership the orchestra plans to develop this technology further to meet the huge demand in china for western classical music .
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it’s probably safe to say that, around the world, passengers, pilots and the aviation authorities would prefer flying to be associated with sobriety rather than drunkenness .
so news that officials in the southwestern province of sichuan want to name two airports for the liquor brands, which are headquartered in their cities, is provoking serious debate in china — and hilarity .
near the city of renhuai, a foundation stone has already been laid for maotai airport, the dongfang daily has reported .
the sorghum - based spirits produced by kweichow moutai, known as maotai, are similarly strong .
“is it appropriate to name airports after famous liquors? ” asked a stern editorial in beijing news last friday .
worse, “using famous liquors to name airports not only carries the suspicion of ‘bad habits’ on a cultural level, ” it is also worrying if a major public facility like an airport is used to advertise a company, the editorial said .
china’s indefatigable netizens quickly got to work lampooning the idea. with dozens of new airports planned around the country, why not just name them all after the hometown beverages? qingdao, the port city that produces tsingtao beer, could have a “tsingtao beer airport. ” beijing could build a “red star erguotou airport” after its local distillery, netizens riffed, naming half a dozen more examples .
indeed, beijing is planning to start construction this year on what would be the world’s biggest airport, with nine runways and an annual passenger capacity of 130 million. construction is estimated to finish in 2017 — no word on its name yet, however .
“reveling in the scent of alcohol rushing into our noses, we won’t worry about flight delays any longer, ” the newspaper reported one netizen as saying, sarcastically .
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beijing news was not amused. “of course well - known companies want things to be named after them, but local governments should be ensuring market fairness and dealing with all companies in the same way, not using public facilities to favor one company, ” it wrote .
zhang qihuai, a professor and aviation law expert at china university of political science and law in beijing, said the move violated both civil aviation regulations and customs. airports should be named for their location, whether a city, county or other place, he told the daily .
making the proposed names even more controversial, in recent years the two spirits — both considered luxury brands in china — have become identified with corruption among government officials and businesspeople, serving as a favorite gift as well as an aid to sealing deals at highly alcoholic banquets .
“the practice of giving government officials gifts — by other government officials and, more commonly, by private businesspeople — is so widespread that luxury goods producers have come to count on it as an increasingly important revenue source, ” xinhua, the state news agency, reported in march .
partly as a result of the gift - giving, profits at the two liquor companies are soaring .
in march, prime minister wen jiabao called on officials to stop spending public money on “high - end” liquors, among other luxury products .
these, he told the daily, are based on a simple but important idea — navigation .
a version of this article appears in print on may 31, 2012, in the international herald tribune .
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the very dry wine category would include many chardonnay, cabernet varietals, chianti, shiraz and zinfandel. dry french wine or champagne will be indicated with brut .
some of the wines in the off - dry category would include many sauvignon blanc, california burgundies and many sparkling white and rosés. look for the word sec in the french section, trocken in the german section and seco on the italian wines .
the medium category will start to reveal summery whites such as german riesling and gewôrztraminer. german wines may be noted with halbtroken, spanish wines dulce and french wines doux .
in the sweet category you' ll find hungarian tokaji, some late harvest wines and other fortified wines. this level of sweetness is most closely associated with ports and aperitifs .
the very sweet wines include late harvest, icewine, the noble rot and many sauternes. italian wines in this category of sweetness may be indentified as dolce, german wines as lieblich, and french as moelleux .
the sweetness code is based on the amount of residual sugar left in the wine after the fermeting process is complete. the residual sugar level can range from 0 to more than 100 grams per litre! the chart below is the standard to which sweetness codes are assigned in bc liquor stores .
prices shown exclude applicable taxes and are subject to change. in the event of a price difference shown online, the product description and price in government liquor stores shall prevail. please call store to confirm available quantity in stock. this list is updated once daily and shows the available quantity as of close of business the day before. a refundable container deposit and taxes, if applicable, will be added at checkout. only products available at bc liquor stores are displayed .
sources: factset, bloomberg, s & p; cap iq; forbes .
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the deal is signed ahead of the culture secretary sajid javid’s visit to china next week to speak at the great festival of creativity in shanghai and promote the uk’s world - class creative industries to one of the fastest growing markets on earth .
culture is one of the uk’s great international exports and every year hundreds of thousands of people around the world experience extraordinary arts events that have been created by british theatre, dance, opera companies and orchestras .
this historic collaboration will integrate one of china’s premier beverage brands with classical western music and we hope the sponsorship will inspire people to enjoy the harmonious balance of drinking fabulous alcohol while listening to world - class classical music. we look forward to strengthening the understanding and recognition between eastern and western culture for both the chinese and british, and the great revitalization of the arts that this will bring .
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alibaba group said wednesday it has sued a seller of fake spirits, seeking rmb123, 000 (us $ 17, 835) in damages .
alibaba’s civil suit comes on top of that, with the group saying xu violated trading rules on its taobao e - commerce platform by infringing on the intellectual property rights of a trademark owner. the complaint also seeks damages for economic losses, legal and other costs and loss of goodwill .
alibaba executive chairman jack ma recently called for tougher counterfeiting laws, stronger enforcement and stiffer penalties .
the alibaba lawsuit is the latest in its drive to protect brands and cause pain for counterfeiters by seeking heavy damages through the court system. the group previously sued makers of fake swarovski watches and a mars brand of cat food .
in its latest legal filing in the shanghai songjiang district people ‘s court, alibaba showed the same fervor for protecting domestic brands and trademarks. the lawsuit also dovetails with a rise in purchases of wine and spirits on alibaba platforms, as china’s burgeoning middle class seeks premium spirits, both imported and domestic .
last year, alibaba held its first - ever 9. 9 global wine & spirits festival, an online shopping promotion that proved wildly popular among consumers .
and earlier this month, alibaba’s ma signed a memorandum of understanding with argentina to bring the countries foods and wines to china via alibaba e - commerce platforms .
china’s number one selling spirit is a luxury product and comes in a 500 ml bottle with anti - counterfeiting technology on its packaging, much like what is done with paper currency .
this article is posted on urltoken - all rights reserved - copyright © 2018 .
corinne mossati is the founder / editor of popular online magazine gourmantic and cocktails & bars, a website dedicated to cocktail culture and the discerning drinker. she is named in australian bartender magazine’s top 100 most influential list since 2013, is a member of the academy responsible for judging the world’s 50 best bars. she has also judged the inaugural australasian whisky awards and various national cocktail competitions .
[ … ] commenced their cultural world tour in sydney, thus returning to the scene of their spectacular launch in australia in 2015. the cultural world tour aims to initiate and educate those to the largest [ … ]
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first ever major partnership of its kind between a chinese company and a uk arts organisation, worth more than £500, 000, is signed at 10 downing street as part of the celebrations marking chinese new year and the uk - china 2015 year of culture .
at an artistic level, it is intended that the partnership will stimulate further cooperation between china and the uk, and in particular it is intended that it will be the catalyst for a number of significant projects for the philharmonia orchestra during the uk - china 2015 year of culture. these projects include a major tour to china in june 2015, with concerts in shanghai and beijing, and including po musicians working with students from the china conservatory of music. later in 2015, a highlight of the philharmonia’s 70th anniversary season will be a three - concert residency from lang lang performing with esa - pekka salonen, the orchestra’s principal conductor and artistic advisor .
“this historic collaboration will integrate one of china’s premier beverage brands with classical western music and we hope the sponsorship will inspire people to enjoy the harmonious balance of drinking fabulous alcohol while listening to world - class classical music. we look forward to strengthening the understanding and recognition between eastern and western culture for both the chinese and british, and the great revitalization of the arts that this will bring. ”
“culture is one of the uk’s great international exports and every year hundreds of thousands of people around the world experience extraordinary arts events that have been created by british theatre, dance, opera companies and orchestras .
happy birthday to the one and only esa - pekka salonen, our principal conductor and artistic advisor! since taking over a performance of mahler 3 with three days' notice in 1983, esa - pekka has been at the heart of our most ambitious projects - and this year we celebrated ten years with him at the helm of the philharmonia .
in the summer of 2017, the philharmonia orchestra embarked on a new creative partnership to span five years with garsington opera .
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wuliangye ( chinese : 五粮液 ; pinyin : wǔ liáng yè ; literally : " five grains liquid " ) is a chinese baijiu that made from proso millet , maize , glutinous rice , long-grain rice , and wheat . the formula was at least created in the ming dynasty . however the name wuliangye was created in 1905 . since 1959 the formula was nationalized and standardized . currently wuliangye yibin is the propriety maker of the drink . the highest grade of wuliangye retails for cn ¥ 26,800 ( us$ 3,375 ) . 
wuliangye (chinese: 五粮液; pinyin: wǔ liáng yè; literally: " five grains liquid ") is a chinese baijiu that made from proso millet, maize, glutinous rice, long-grain rice, and wheat. the formula was at least created in the ming dynasty. however the name wuliangye was created in 1905. since 1959 the formula was nationalized and standardized. currently wuliangye yibin is the propriety maker of the drink. the highest grade of wuliangye retails for cn ¥ 26,800 (us$ 3,375).
wuliangye (chinese: 五粮液; pinyin: wǔ liáng yè; literally: " five grains liquid ") is a chinese baijiu that made from proso millet, maize, glutinous rice, long-grain rice, and wheat. the formula was at least created in the ming dynasty. however the name wuliangye was created in 1905. since 1959 the formula was nationalized and standardized. currently wuliangye yibin is the propriety maker of the drink. the highest grade of wuliangye retails for cn ¥ 26,800 (us$ 3,375).