parle agro
parle agro, soon to introduce a day care centre for parleians with kids .
mohanlal chauhan is the pioneer and the mind behind the success of the present billion dollar empire – parle group, which now is separated into parle products, parle agro & parle bisleri .
keventer is the largest franchisee of parle agro ltd. which owns iconic fruit beverage brands…
reaching out to one million outlets, parle agro has also been strengthening its distribution network .
after exiting a number of categories and brands, parle agro is back to ...
parle agro is also making inroads into the smaller non - metro markets with its carbonated jal jeera brand dishoom .
evs water products, the licensed franchisee for parle agro’s packaged drinking water brand bailey is on an expansion drive .
all three companies continue to use the family trademark name
parle
. parle agro parle agro commenced operations in 1984. it started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). frooti, the first product rolled out of parle agro in 1985, became the largest selling mango drink in india. separation from the parent company the original parle group was amicably segregated into three non - competing businesses. but a dispute over the use of
parle
brand arose, when parle agro diversified into the confectionary business, thus becoming a competitor to parle products .
in february 2008, parle products sued parle agro for using the brand parle for competing confectionary products. later, parle agro launched its confectionery products under a new design which did not include the parle brand name. in 2009, the bombay high court ruled that parle agro can sell its confectionery brands under the brand name
parle
or
parle confi
on condition that it clearly specifies that its products belong to a separate company, which has no relationship with parle products. vision: - to be the leaders in our business. we will stand apart from the competition by being the first in the market to innovate .
parle agro, led by prakash chauhan and his daughters. (owner of the brands such as frooti and appy )
after exiting a number of categories and brands, parle agro is back to focusing on its flagship brand – frooti .
parle agro, today, is a rs 2, 000 crore (us $ 319. 43 crore) organization .
frooti, the first product rolled out of parle agro in 1985, became the largest selling mango drink in india .
and since after the split; parle company today has become three separate companies, owned by the different factions of the original chauhan family: – parle products, parle agro & parle bisleri. and when you look at them today, they somewhat look like this: –
parle agro is doubling its investments to ₹150 crore for two of its largest selling beverage brands – frooti and appy fizz .
ui beverages pvt ltd. is a franchise of parle agro and maintains the high quality standards set by the parent brand .
urgent hiring for sales officer and sales executive at the franchisee of parle agro, ishwar raj beverages pvt. ltd, patna
parle agro - a food and beverage major. keeping you updated on trends & the latest from our stable too! ! !
parle agro, soon to introduce a day care centre for parleans with kids. encouraging women to take on larger roles ...
16. overall measurements of success for parle agro • from a mere rs 250 crore company 10 years ago, parlé agro is today a rs 1, 500 - crore entity. • from just one plant in early 2000, parlé agro now has 10 across the country for its various products .
parle agro, the creator of the fruit plus fizz category aspires to grow it to rs. 4000 crores with the launch of frooti fizz
according to chauhan, the reason why parle agro was not impacted by demonetisation can also be attributed to the product category they deal in .
today, parle agro has a global presence by exporting to more than 20 countries. it is because of their collective effort that parle agro, has transformed into a rs. 2500 cr organization, which has more than 6 lakh outlets, 76 manufacturing facilities and 3500 channel partners .
additionally, parle agro is in the process of driving a massive scale - up for appy and appy fizz with significant investments planned this year .
parle agro also takes the onus of having created the fruit - based carbonated segment in 2004, when nobody had a brand in this segment .
new delhi: parle agro pvt. ltd is launching a fizzy version of frooti—the first brand extension for the popular mango drink launched 32 years ago .
the rs 1, 500 - crore parle agro' s lmn has rivals in coca - cola' s minute maid and pepsi' s nimbooz .
( k) the decendents of jayantilal incorporated the defendant - company. the defendant also has used the words' parle agro' in its corporate name .
it is led by vijay, sharad and anup chauhan and the products listed under it are parle - g, krackjack, monaco, golden arcs, parle marie, parle hide & seek bourbon, melody, mango bite, poppins, 2 in 1 eclairs, kismi toffee bar, parle’s wafers, fulltoss, parle namkeens, etc .
parle agro is the largest indian beverage conglomerate. parle agro was established in 1985 with one sole purpose – to ‘refresh india’ with juicy and zestful thirst quenchers. over the last 25 years, parle agro has done that through leading brands like frooti, appy, appy fizz and packaged drinking water, bailley. with every launch, it has always been an industry pioneer. it was the first company to introduce fruit drinks in a tetra pak format as well as in pet bottles .
parle agro has given many first to india and these beverages have, over the decades, acquired iconic stature in one of the most competitive markets in the world .
parle agro’s decision to launch frooti fizz, comes four months after the food safety and standards authority of india (fssai) set new standards for carbonated fruit beverages .
in 2007, parle agro made the bold leap of foraying into the food business by launching numerous confectionaries such as softease. the year 2009 saw the launch of one of india’s most popular snacks, hippo baked munchies. today parle agro is divided into four extremely successful divisions - beverages, food, water and the pet business .
frooti has always been the largest brand with a turnover of ₹1, 400 crore, while appy fizz is almost half of that at ₹700 crore in parle agro’s portfolio .
frooti fizz has already reached 3. 2 lakh outlets appy fizz is in 3. 5 lakh outlets. and parle agro in total reaches 1. 2 million outlets .
parle agro pvt. ltd. regd. corporate head office, off western express highway, sahar - chakala road, parsiwada, andheri (e), mumbai 400 099 .
it was owned by the chauhan family of vile parle, mumbai. the parle brand became well known in india following the success of products such as the parle - g biscuits and thums up soft drink. the original parle company was split into three separate companies owned by the different factions of the original chauhan family. ? parle products, led by vijay, sharad and anup chauhan (owner of the brands parle - g, melody, mango bite, poppins, monaco and krack jack). ? parle agro, led by prakash chauhan and his daughters schauna, alisha and nadia (owner of the brands such as frooti and appy). ? parle bisleri, led by ramesh chauhan .
19. planning leading organizing control ling success of•company believes •company follows •parle agro ensure parle agro through planning, •parle agro planning can be in leading through functional that the goodwill leading, organizing, controlling in danger by is termed as innovation. organizational style not aggressive but calculative. •they venture into new segments where the product hasn’t been tested. •company gives importance in organizing appy  1st apple marketing juice. campaigns like frooti 1st mango juice. saint juice  1st 100% fruit juice. •planning at parle agro is aligned with the changes in the hippo  1st external market. health snack. •parle agro give prime importance to planning that highlights customer satisfaction. mango surprise stunt project magic of frooti irresponsible activities at individual retail level. •the company gives importance in controlling the quality of the product to ensure constumer satisfaction. •controlling helps in monitoring the production process and to check its supplies
frooti fizz is an attempt to build on the success of the original fruit beverage, which is parle agro’s largest revenue earner, making up more than 60% of the company’s sales .
parle agro, better known for its mango drink frooti, is now betting big on its packaged water, bailley and lemon drink, lmn, as high revenue grossers in the future .
parle products, the country’s largest biscuits maker that made over 10 ...
parle agro, the maker of popular beverages frooti and appy, bailey packaged water and mintrox confectionaries, has entered the salted snack market with the launch of hippo, a baked wheat snack .
mumbai: with the successful launch of frooti fizz, parle agro pvt. ltd is now banking on the fruit - based fizzy drinks market to fuel growth, a top company executive said .
parle agro, which commenced operations in the year 1984 under the leadership of mr. prakash chauhan, chairman parle agro, is one of the most reputable brands in the food and beverage sector in india. the maxim' refreshing india' represents this brand and it follows the philosophy of refreshing the market with new and innovative products and standing apart from the competitors at all times .
parle agro is always eager to review resumes from smart, talented applicants who want to join our team. please submit your resume at the below link and tell us a bit more about yourself .
parle agro has 14 beverage and 48 bailley packaged drinking water manufacturing plants. schauna travels a fair amount, along with her technical and quality team, visiting the manufacturing units spread across the country .
latest beverage brands - cafe cuba, the carbonated coffee flavoured soft drink and frio, a range of deliciously flavoured aerated drinks, have marked parle agro' s re - entry into csd market .
parle agro has set for itself the target of increasing annual revenue to rs5, 000 crore by 2018, from rs2, 800 crore, said nadia chauhan, joint managing director and chief marketing officer .
next year, parle agro will get into new categories and launch products in its existing business lines. besides frooti and appy, parle agro sells bailey branded water and soda and hippo branded snacks, among others. more than 81% of its revenue comes from beverages, while water accounts for about 12. 5% and the remaining comes from food and other products, according to the company’s website .
although, parle agro did not face the brunt of the new policy, chauhan confirmed, day after the announcement was made, they decided to stop the production and assess the situation before going ahead .
parle agro is relaunching lmn, its lemon drink launched in 2009, this month in a new packaging. in the course of a conversation with business line on the company hiking its ad spend during the ipl tournament which starts next month, ms nadia chauhan, joint managing director and chief marketing officer, parle agro, said the focus for lmn would not be advertising but on “creating massive distribution” for the brand .
2. history of company • parle products was founded in 1929 in british india. • owned by the chauhan family of vile parle, mumbai. • the original parle company was split into three separate companies owned by the different factions of the original chauhan family .
“we have changed our brand identity and design with a new international agency, and expanded the target of the brand to include consumers across age groups, ” said nadia chauhan, joint managing director, parle agro .
after more than doubling its ad spends last summer, parle agro is getting cautious with a similar spend this season at ₹180 crore with an additional investment of ₹100 crore behind a new sub - brand frooti fizz .
with a strong presence in over 50 countries and multiple business verticals - namely, beverages, packaged drinking water and pet preforms – parle agro is all on a path to become the first indian global food and beverage company .
we are patna based bottlers for parle agro pvt ltd engaged in manufacturing, sales and distribution in bihar for products like frooti, appy fizz, bailey packaged drinking water since 2011. kindly acknowledge the job description mentioned below. job description company name: ishwar raj beverages pvt ltd (franchisee of parle agro) role: sales officer / sales executive experience: 3 + yrs location: patna industry preference: fmcg / beverages salary as per company norms
parle products was founded in 1929 in british india. it was owned by the chauhan family of
she was replying to a question on why the company chose to advertise only frooti and appy and not lmn or saint, its other brands of beverages. parle agro is spending rs 20 crore on advertising during the ipl season .
with a media plan which involves spending behind big ticket properties like big boss and ipl, parle agro has also roped in high profile brand ambassadors like shah rukh khan and priyanka chopra for its brands of frooti and appy fizz - respectively .
appy fizz is a product by parle agro, introduced in india in 2005. appy fizz consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth. after the success of appy which was clean apple juice, parle launched its sequel product as grappo fizz, which is a carbonated grape juice .
( f) in 1952 parle bottling company was converted into a limited company owned by all the brothers .
parle agro has been a pioneer; creating innovative products and iconic brands since 1985. headquartered in mumbai, parle agro is india’s largest beverage company; harnessing the abilities of 5000 employees and 76 state - of - the - art manufacturing facilities quenching the thirst of every indian. the company has developed some of india’s most memorable brands and widely consumed products, such as frooti, frooti fizz, appy, appy fizz and bailley that have made it a rs. 3000 cr. leader in india’s beverages sector .
11. the labels, exhibit - d to the plaint, show the words' parle confi' in much smaller handwriting on a part of the label below which is mentioned' the parle confi division' almost illegibly. the relief that the plaintiff wants is to restrain the defendant from using these words' parle confi' on its labels on a premise that the defendant has infringed the plaintiff' s trademark' parle' .
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indulgence in every biteget lost in the rich and creamy taste of parle' s range of premium milano cookies .
frio is a range of deliciously flavoured carbonated drinks. a refreshing new addition to the parle agro portfolio, it is in lemon with a flavoursome sweet lime juice note and in orange, with a zingy sweet burst and in cola, with a strong fizzy punch .
in a short span of over 4 years, the frozen foods division of keventer agro limited has become a reputed name in the industry in eastern india .
about a year and a half ago, parle agro had relaunched frooti in an effort to differentiate it from rival brands. the company began intensive campaigns with its celebrity brand ambassador, actor shah rukh khan, to woo both children and adults. the effort seems to have paid off .
we have increased the market share after the relaunch. touch wood, we are going strong ,
says schauna chauhan saluja, chief executive officer, parle agro. indeed, frooti' s market share rose 160 basis points in one year .
parle agro, credited with a host of new brands including appy and yo frooti, will lend its brand to its franchise at guntur in andhra pradesh to set up a rs 8 - crore state - of - the - art plant for the production of frooti with a capacity of 8, 000 cases per day (2. 5 million cases per year). with this, the strength of parle agro' s franchise for frooti will go up to eight. the number of franchises for mineral water stands at 17 all over the country .
sales agent needed in healthcare beauty care fmcg personal care home care and agro industry. candidate should have minimum 1 year exprience. candidate should have own bike .
, according to a recent nielsen report sourced from industry executives. in the year ended 31 march 2014, parle agro’s annual revenue stood at rs. 2, 500 crore. the 85 - year old company, the market leader in the largest category of biscuits and owner of
6. exhibit - a to the plaint shows the various products manufactured by the plaintiff under the trademark' parle',' parles' or' parle' with the relevant brand of the distinct product. exhibit - 3 to the affidavit - in - reply are the defendant' s trademarks including' parle' and parle as the prefix to several of its products. the plaintiff' s products are biscuits and confectioneries and the defendant' s products are beverages .
indulgence in every bite get lost in the rich and creamy taste of parle' s range of premium milano cookies .
shifting from its usual marketing strategy, parle agro today said that it has signed an agreement with bollywood superstar shahrukh khan as brand ambassador for its popular mango drink brand frooti. the company, which has been facing pressure from competing mango drink sellers, will kick start a fresh new 360 degree campaign this weekend. parle agro, for the first time in its history, is planning a big bang campaign that will feature a bollywood superstar. the company is planning to spend about rs 52 crore for the campaign that will be run through the entire summer .
. there are also three more franchisees overseas with two in nepal and one in bangladesh. furthermore, parle agro products are not just consumed within the indian subcontinent. the company’s fruit based drinks, pet preforms, snack foods and confectionaries are exported to 40 countries around the world .
parle agro has been renewing its contract with shah rukh khan every year since the time the actor was roped in for endorsing frooti. appy fizz has, however, been without an endorser since saif ali khan appeared in its campaign, but is likely to get a new celebrity on board .
meanwhile, its all in the family for prakash chauhan. salujas sister nadia is the joint managing director and chief marketing officer of parle agro .
when we are stuck on something and neither of us would like to compromise, our father' s decision is final ,
says saluja .
this means that parle products sold more than 100 crores packets of the glucose biscuits every month or 14600 cr biscuits in 2012 .
( a) the initial business was set up by mohanlal dayal chauhan in 1929 in the name of parle products manufacturing company .
maaza led the rs11, 922 crore juices (up to 24% fresh juice content) market with a 36. 1% share (retail volume), followed by parle agro’s frooti (24% share) and pepsico’s slice (22 %) in 2016, according to data compiled by euromonitor international .
parle agro is an indian private ltd company founded in 1984 that owns frooti, appy, lmn, hippo and bailey. they are the largest indian food and beverage company, with brands that have won the hearts of consumers everywhere, they are in almost every home across the length and breadth of india .
café cuba is parle agro’s re - entry, after 20 long years, to the carbonated soft drinks category. with café cuba, parle agro has introduced the carbonated coffee category in india. what sets café cuba apart isn’t just the way it looks and tastes, but also its revolutionary coffee experience with its stimulating aroma and strong aftertaste. it is the next ‘big thing’ in the soft drinks market and one that will emerge as a sure - fire winner in times to come. also, café cuba is a first - of - its - kind fizzy drink to be introduced in 150ml cans in the country .
as part of expanding its plastic packaging business, food and beverage player parle agro, is planning to expand its polyethylene terephthalate (pet) business by increasing its production capacity by another 21 per cent in the next fiscal. the company has increased its annual preform production by 17 per cent in fy 2009 - 10 .
nadia chauhan, jmd and cmo, parle agro, said: “it is going to be a stronger summer and we will be spending on the ipl, since the event takes over the summer season. last year, we grew at 12 per cent, but now seek 25 per cent growth across our brands. ”
5. in july 2007, the defendant expanded and diversified into confectionery business. it manufactured toffees under its product identification mark and brand name' mintrox' and' buttercup'. the defendant used this product identification mark along with the words' parle' or' parle confi' on the labels of the products. it is to this that the plaintiff has taken exception in view of its registered trademarks' parle' as well as parle along with other names relating to the business of biscuits and confectioneries by way of words or labels .
patalganga, april 4: parle agro, a leader in the domestic soft drinks industry, will invest rs 30 crore over the next two years to set up a hi - tech mineral water plant in haryana and increase the capacity of bottling, and tetra pack and mineral water production at the patalganga plant in raigad district .
according to the latest data available, parle agro pvt ltd had registered a revenue of rs 1, 260. 99 crore in the financial year ended in march 2015, up 26 per cent over the previous financial year. the net profit rose to rs 107 crore from a loss of rs 66 lakh in the same period .
“our plan is to have more number of water packaging factories that may be lower in capacity but nearer to the retail outlets, ” said nadia chauhan, joint managing director and chief marketing officer, parle agro. “a bailley water plant nearer to the destination will mean that our response time for stock refurbishment is faster than others. ”
if you are an indian, we bet you have grown up drinking frooti. even to this day, watching a frooti ad on tv takes us back to our wonder years. schauna chauhan is the force behind parle agro’s (the parent brand of frooti) innovation machine in india. she is also the force behind parle’s aggressive international market capture strategy. what makes this lady fight head on with giants like pepsico? let us find out in this rapid fire with herstory .
she attributed the brand' s success despite the lack of advertising so far to its black packaging and strategic positioning in retail outlets. in 2010, parle agro launched 160 ml, 100 ml, 250 ml and 400 ml packs for appy, in a bid to capture a larger market, and hence the need for advertising now, she said .
followed by the following in a little larger font: -' (jayantilal group) - having no relationship whatsoever with parle products private limited.'
parle agro, better known for its mango drink frooti, is now betting big on its packaged water, bailley and lemon drink, lmn, as high revenue grossers in the future. the company has chalked out strategies to ramp up production facilities, strengthen distribution network and alter pack sizes to tap a larger pie of the market in these two categories .
15. if a third party were to manufacture toffees and include on its label the word' parle' in any font he would, at once, be restrained by the court from doing so. the defendant' s manufacture of the toffees coming from the parle family as it does, is quite another matter. the defendant certainly cannot use the precise mark of the plaintiff since it is a separate legal entity. however only a reference to the word parle, the trademark that which both the parties enjoyed due to their lineage from the family of parle, as has been done by the defendant, is' stating no more than the truth'. since the defendant' s product' s name is entirely different, the words' parle confi' would at best include the additional truthful information that it is a division, which is confectionery division, of the defendant which is otherwise a beverage manufacturing company. as in the case of anderson (supra) the words' parle confi' has merely the reference to the parent company which the defendant calls a house name. but the fact that the corporate name of the defendant is parle agro private limited, it makes it clear that it does not refer to the plaintiff or the plaintiff' s businesses .
the keventer group is a kolkata based rs. 1, 500 crore business conglomerate with businesses across varied industries like food processing and real estate. keventer agro limited, the food processing business of keventer group, is one of the fastest growing food company in eastern india. keventer agro is present across categories like dairy, bananas, frozen foods, export of food commodities, franchisee for beverages and franchisee for hospitality brands .
completing 30 years in the fruit drink category, frooti continues to be the largest selling brand in parle agro’s portfolio. while it has tasted success with beverage brands such as frooti and appy fizz, the company exited the confectionary category. even its nimbu pani (lemon juice) brand of lmn and fruit juices under the saint brand could not survive the onslaught of mncs .
while the reports suggested that there was a huge negative impact of demonetisation, we at parle agro have been able to not only weather this storm but also continue to post strong double digit growths post demonetisation. having grown at 15% in november this year as compared to last year, we outpaced the ffsd category thus gaining 100 basis points market share ,
said
8. the defendant contends that parle is a' house mark' and it can be used by members of the family of parle to denote the family lineage for any business - confectionery and biscuits or beverages. the defendant further contends that it can carry on business of confectioneries and biscuits by virtue of clause - 3 of the object clause in its memorandum of association. it is argued on behalf of the defendant that initially all the brothers as partners and later as the directors of the limited company which was formed, being parle bottling company private limited, have knowledge of the said object. it can use the house name' parle' for the beverages manufactured by it as also for the diversified businesses viz. confectioneries. the defendant was incorporated in 1985 as one of the companies in the group of companies of the jayantilal group and one division of the defendant is called the parle confi company' which belongs to the parle group of companies. it is, therefore, contended that use of the word' parle' for the products manufactured by the confectionery division of the defendant is honest and bona fide. the defendant also contends that it has enormous reputation and goodwill in its product identification mark under the house mark' parle'. it denies confusion or likelihood of confusion upon it marketing confectionery products .
the business began to gradually grow and just within a decade i. e. in 1939 during the time of world war ii; parle announced their first biscuit .
the export division of keventer agro limited was established in 2006. with exports to more than 50 countries currently, the vision is to become one of the leading exporters of processed foods and agri - commodities, in the country .
during the world war i, the brothers eventually decided to close down the tailoring business and move into confectionery - making. and with that the parle group was born !
“parle agro created the fruit plus fizz category in 2005 with the launch of appy fizz. today, we hold maximum market share in this category. the launch of frooti fizz is a step towards taking this category to the next level. mango continues to be india’s largest consumed fruit flavour and there’s space for the fizzy version of the mango drink in the market, ” chauhan said in an interview .
still, parle agro plans to have a bigger snack portfolio in the days to come. “this is just our first brand and we will have more launches in this segment as we plan to become a complete food and beverages player, ” says general manager (foods division) t kanagsabai, hinting at the possibility of more snack brands, new price points and variants under hippo during the course of the year .
struggling categories in categories such as packaged drinking water and snacks, parle is struggling to expand its portfolio of bailey and hippo, where it is competing with established mnc brands .
it is accepted by both that each of them can use the word' parle' for the specific products which each group was initially manufacturing or looking after. hence the plaintiff has no quarrel with the use of the word' parle' by the defendant in respect of its beverage products. the defendant has no quarrel with the use of the word' parle' by the plaintiff in respect of confectioneries and biscuits. each has however been naturally using separate names / marks / brands for each of their separate products as illustrated above .
the 40 - year - old saluja, the eldest daughter of company founder prakash chauhan, leads the charge of parle agro amid growing competition from multinational beverage giants .
as a retailer, we are the largest seller of frooti. the relaunch of frooti has worked out well, connecting the brand with the youth. the company has expanded well amidst intense competition from mncs ,
says devendra chawla, group president - food, fmcg, brands at future group. frooti grew its sales by 12 per cent last year while the category growth rate was just 1 per cent. parle agro has now embarked on repositioning of its carbonated apple juice appy fizz, roping in actor priyanka chopra as its new brand ambassador. the company has seven beverage products including bottled water brand bailley. it has also forayed into the food market with its brand hippo .
( d) thereafter the said firm further expanded its line of business to beverages through another partnership firm, parle bottling company. the 5 sons were the partners of that firm .
chauhan said that with the success of frooti fizz, the firm may be able to expand this market to rs4, 000 crore in the next five to eight years. parle agro, whose biggest and oldest brand is frooti, had introduced other variants of the drink in the past, including raw mango and pineapple, but it eventually came to be associated with mangoes. that made setting up a new extension challenging, chauhan said .
parle - g is the most selling biscuit in india and it became the first indian fmcg brand to cross rs. 5000 cr mark in retail sales in just one year in 2013 .
14. the plaintiff does not have a registered trademark' parle confi'. hence the use of that mark by the defendant cannot per se be forbidden. it will have to be seen whether the use of the word' parle confi' (which includes the word parle for confectionery items) would amount to any misrepresentation by the defendant. misrepresentation, if any, would result if the undiscerning public who would buy the defendant' s toffees, at best, think that it is of the parle group of companies who manufacture confectioneries such as toffees, but under a different product name. the plaintiff' s sale of the confectioneries, even of toffees, would not be affected adversely by virtue of the defendant selling its toffees under two other names .
this opened a whole new range of opportunities for parle and just overnight; ramesh started introducing soft drinks like gold spot, limca, thumbs up, citra, maaza into the market; and in a matter of no time, they were literally ruling the market. during those days, with a network of 58 bottlers, ramesh’s parle had a market share of more than 80% .
“there is new innovation with the 31 - year - old frooti in the mango category for which we have made an investment of ₹100 crore since we want to capture the summer heat with a new brand. but for ipl which is also played during summer and the rest of the year, we have decided to have the same budget of last year which is about ₹180 crore, ’’ said nadia chauhan, joint managing director & chief marketing officer, parle agro .
10. vision • to be the leaders in our business. we will stand apart from the competition by being the first in the market to innovate. mission • we will be the leaders in our business by maintaining high quality, introducing new and innovative products, reaching every part of india, remaining customercentric, constantly upgrading our knowledge and skills. „to provide consumer‟s superior, wholesome agro based food and drink brands through which parle can build a profitable and growth oriented organization‟ .
( i) both the firms continued to use the word' parle' as a part of their corporate name as well as a trade mark on the products manufactured, marketed and sold by them .
frooti fizz is parle’s second fruit - based fizzy drink since appy fizz, but it comes at a time when the carbonated beverages market, led by coca - cola and pepsi, is witnessing slow growth .
19. hence though the parties agreed to divide their businesses as per the initial division of labour or specialisation amongst themselves as partners of the initial partner ship firm and could carry on their trade using the name' parle' in respect of their respective businesses, they could not use the name' parle' if it was deceptively similar to the registered trademark of the other in the business field of that group .
in 1959, operations started as baroda bottling co for carbonated beverages. at parle agro, it' s not just about the business. it' s how they go about it. it' s about the people. it' s about the culture and ethics. it' s also about sustainability and social responsibility. their philosophy is built around their need to lead, their need to innovate, and their need to make the world a better place with a little contribution from us .
outlining growth segments for the pet business, schauna chauhan, ceo, parle agro, said ,
we plan to increase our presence within the oil, confectionery and pharmaceutical segments while also reaching out to new customers in the liquor segment. the liquor segment is witnessing a shift from glass to pet and we have already started r & d to expand our range of preforms and technology. we recently started manufacturing wide mouth jars in addition to preforms, to cater to the confectionery packaging segment .
the opportunity sure is huge. the branded snack market is estimated at rs 6, 500 crore and is growing at 20 to 25 per cent per annum. the market has strongly - entrenched players like pepsico’s frito lays (lays, kurkure and uncle chipps) and itc (bingo). with parle musst stix and chips, parle products, the sharad chauhan - owned company, too will be a rival in this category .
in a short span of over 4 years, the frozen foods division of keventer agro limited has become a reputed name in the industry in eastern india. currently available in over 1300 outlets in the eastern region, the portfolio has over 30 products spanning frozen veggies, snacks, breads and meat .
not only did they launch their biscuits for the indian consumers at large, but they did so with an ad campaign – “freedom from british campaign”. and within no time, parle became a product of every household !
parle - g is the only product which even though has less than a $ 1 billion sale in a year, still manages to maintain a great lead over its rivals such as hindustan unilever’s wheel and ghari detergent .
saluja, who completed schooling from international school at kodaikanal, got a bachelors degree from the business school in lausanne. joining the family business subsequently was a logical step. after all, saluja had grown up watching her father work from close quarters. she joined the companys board as a director in 1999 and became the ceo in 2006 .
i never joined the business for becoming rich. i wanted to make a difference to the people who work at parle agro .
she believes that her confidence came from her parents .
for almost 14 years, they ruled the market with whatever they offered, after which the government changed and somehow, by 1991, pepsi had made a backdoor entry into india, by closing a deal with punjab agro. they began manufacturing potato chips and tomato puree, because of which ramesh lost four bottlers .
it’s upon parle’s management, may be they don’t want to go public and don’t have a need to raise fund through ipo. there are still many brands that are not listed and many not so well established brands that are listed .
in 2012; parle products as a company sold glucose biscuits worth more than rs. 5010 cr, surpassing the domestic sales of godrej products and dabur, and to top that, this number was three times more than maggi also .
41. it is urged on behalf of the defendant that in view of the housemark that the defendant is entitled to, it must be allowed to use the housemark' parle' as a prefix to the word' confi' on the labels of the defendant showing its corporate name. the use of the corporate name of the defendant and considering the judgments supra, the use of the words' parle confi' by the defendant may be permitted upon certain directions .
diversified into production of pet preforms (semi - finished bottles) in 1996. pet (polyethylene terephthalate) is a strong, lightweight packaging material that keeps bottled content fresh for up to six months. parle agro' s pet division supplies preforms to customers in the bottled water, ready - to - drink beverages, carbonated drinks, edible oil, confectionery and pharmaceutical segments. its product range in terms of neck type are 30 / 25 mm (water application); pco neck (carbonated & juice application) and short neck (water application) .
( h) yet all of them earlier continued to hold shares in both the companies. subsequently jayantilal and his family' exited' from the plaintiff and kantilal and pitamber and their families' exited' from parle bottling company private limited .
9. the trademarks of the plaintiff by words and labels, more specially on the labels must be first seen and appreciated. the trademark registration is indeed for biscuits and confectioneries. the earliest registration of 1940s is in the name of' parles' and' parle'. this continued until about 2001 for various products showing parle on their labels. in 2005, the plaintiff registered the trademark' parle mint'. the mark' parle logo' is also stated to have been registered by the plaintiff. it is an admitted position that the plaintiff manufactured various biscuits such as glucose, monaco, krackjack, etc. the name of its biscuit products are not shown to be separate trademarks. they are, therefore, the identification marks of those products which the defendant calls' product identification marks.' as the plaintiff' s business expanded and as it manufactured a number of products it could not continue selling the products only in the name of parle or parles. the products being different were also sold under different names - glucose, monaco, krackjack, etc. the defendant manufactured fruit juices and mineral waters again under the name' parle' along with its distinctive and identifiable marks for each of its items such as fruiti, appy, bailey, soda etc. mintrox and buttercup are such product identification marks or brand names for its products being toffees. the labels show the distinctive and identifiable marks,' buttercup' and' mintrox' which the defendant calls product identification marks .
4. both the brothers / divisions / companies used the word' parle' in their respective field of activities without objection of the other. their trademarks have been registered under clauses 29, 30 and 32 of the trade marks act, 1999 .
38. it is seen that the real test of the plaintiff' s action and the defendant' s use of the word' parle' in its corporate name as well as in the mention of' parle confi' as a division of the defendant would be governed by the detailed analysis of such user amongst family members made in ramdev food products (supra) and as per guidelines reflected in the reed' s case (supra) and in parker - knoll' s case (supra) .
currently, they have five rgb manufacturing factories for their brands. they are also planning to have 20 factories (rgb) in the next two or three years for a national roll out of all their brands in rgb format. parle agro aims to drive the growth of the 100% juice category and lead category growth within six to eight months of the launch. 4. brand management brand building efforts the company is planning to spend about rs 40 cr for the campaign that will be run through the entire summer. [ pic ] [ pic ] [ pic ] [ pic ] [ pic ]
in 1961, due to some unknown reasons; parle went for split – and their soft drinks business was allotted to mohanlal chauhan’s son jayantilal chauhan, whereas, their biscuit factory was taken over by their cousins ajay, vijay, sharad and anup chauhan .
this value continues to be a strong part of the company’s long - term vision and investment. company’s belief in innovation has allowed them to compete with multinational giants and yet gain market leadership position across various categories. we hope to close this year with a 50% growth rate. growth plans for parle agro every year company expands its distribution network by 20 - 30% , but this year they have extended it by 40 - 50% . accordingly, they have also boosted their manufacturing capacities and also extended the beverage brands presence by launching for the first time in the rgb format through a franchise network .
a long family tree that their family holds; starts all the way back from their grandfather – mohanlal chauhan! mohanlal had five children maneklal, pitamber, narottam, kantilal and jayantilal. and collectively, they ran the show and made parle what you see today !
16. there are, therefore, two concepts i. e. the' product name' or the' brand name' and the' house name'. the parties' house name is parle. their various products have separate and distinct identification names and marks for each of their products. it is justifiably argued by mr. dwarkadas on behalf of the defendant that a customer who walks into the store cannot ask for' parle' to be sold. he will have to ask for glucose, monaco, buttercup, mintrox, etc .
in 2012, parle launched india' s first jeera masala soda, dhishoom. it packs a flavourful punch with every sip. the drink takes its inspiration from bollywood masala, after all, it' s not bollywood action if you don' t throw in some' dhishoom' .
in this case, there is no overall similarity of the words' parle confi' to the plaintiff' s registered trademark. none can, therefore,' easily mistake the defendant' s wrapper for the plaintiff' s if shown to it sometime after it has seen the plaintiff s.'
( g) there was division of labour between the brothers: kantilal and pitamber looked after the business of biscuits and confectioneries; jayantilal looked after the business of beverages. hence the plaintiff was looked after essentially by 2 of the sons kantilal and pitamber and parle bottling company limited was looked after essentially by jayantilal .
( j) both the groups marketed and sold their respective products under specific product identification marks / brands e. g. monaco, crackjack, etc. by the plaintiff' s group and fruiti, appy and bailley by the defendant' s group. this was with the word' parle' as its prefix or suffix .
parle vision – to grow our brands and to continue innovating new products. we’d like to focus on increasing our market share in the countries that we are exporting to (usa, canada, africa, australia, new zealand, dubai, and more) and increase our distributorship there. we have now started exporting mango pulp as well .
it can be seen that in that case though a mark' swad' was registered by arvindbhai, the name of the manufacturer ramdev masala was prominently on the packing material. this was phonetically and visibly similar to the mark' ramdev masala' of the plaintiff. the registration of the trademark' swad' came to be diluted. the use of the mark' ramdev masala' in a prominent manner was held amounting to infringement of trademark. in this case, the use of the defendant' s marks buttercup and mintrox are prominent - in fact so prominent that is about the only word which can be prominently read on the labels, exhibit - d to the plaint. the words' parle confi', a part of which contains the trademark of the plaintiff which is not visibly similar and which is the initial business name of both the parties is put on the packing material most unprominently and is visibly dissimilar to the plaintiff' s trademark either' parle' or parle with another name but not confi.
parle agro is an indian private limited company that owns frooti , appy , lmn , hippo and bailey . several parle soda brands including citra , thums up , maaza , limca and gold spot were sold to coca-cola in 1993 for a reported $ 40 million . at the time of sale , the parle brands together had a 60 % market share in the industry . the brand was strong in south india . citra was phased out by 2000 to make way for coke 's international brand , sprite . 
parle agro is an indian private limited company that owns frooti, appy, lmn, hippo and bailey. several parle soda brands including citra, thums up, maaza, limca and gold spot were sold to coca-cola in 1993 for a reported $ 40 million. at the time of sale, the parle brands together had a 60% market share in the industry. the brand was strong in south india. citra was phased out by 2000 to make way for coke's international brand, sprite.
parle agro is an indian private limited company that owns frooti, appy, lmn, hippo and bailey. several parle soda brands including citra, thums up, maaza, limca and gold spot were sold to coca-cola in 1993 for a reported $ 40 million. at the time of sale, the parle brands together had a 60% market share in the industry. the brand was strong in south india. citra was phased out by 2000 to make way for coke's international brand, sprite.