atlas solutions
atlas. ti tutorial: starting atlas. ti - setting out on your first steps with the program
according to several industry sources, facebook is in negotiations with microsoft to buy atlas solutions, the ad - serving product microsoft acquired when it bought aquantive for $ 6 billion in 2007 .
but that' s why it' s in talks with microsoft to acquire atlas .
the value of a facebook - powered / atlas - supported ad network could be tremendous .
no two companies are exactly alike, and therefore no solutions we create are identical. want to see how our technology could help your business ?
the people working at atlas are amazing. they' re personable and informative while providing us tools to be more competitive .
what' s really exciting is what it could do with an atlas - supported ad network: perform the same trick for the rest of the internet .
though acquiring atlas was the main reason microsoft bought aquantive for $ 6 billion in 2007, it seems like facebook will pay a much lower price. one source says that prior to facebook' s negotiations with microsoft, the highest bid for atlas was $ 30 million. microsoft has already written off most of that $ 6 billion .
the ahsn atlas is an online resource that shares some of the very best examples, from across the academic health science networks, of how to spread high impact innovation across the health and care system .
protecting people' s privacy is central to what we do. our measurement solutions abide by the same principles that govern our entire ad system. we provide advertisers with meaningful data about the performance of their ads without revealing or selling personal information about the people on our platforms .
in the past, custom technology has been expensive, time - consuming, and only affordable to large businesses. our unique methodology has completely changed that approach, allowing small - businesses to benefit from technology once deemed unrealistic. large or small, the world is becoming more and more connected every day. the best solutions require a deep understanding of business problems and an exhaustive knowledge of potential strategies. we have the talent and the experience to get to know who you are quickly and deploy the correct solutions no matter how small, large, or complex the situation .
facebook uses anonymized, privacy - safe measurement to help advertisers improve ad performance. our insights and solutions can be used to measure consumer ad responses and product actions, in aggregate, across devices, channels, platforms and publishers, optimize campaigns based on new insights, and tie campaign strategies to incremental business gains .
microsoft has been trying to sell atlas for years, and one of our sources is close to a company that was interested in buying it. in recent days, microsoft ended negotiations with this company, and said it was moving forward on a deal with facebook .
academic health science networks (ahsns) have forged a vital role in helping the nhs meet the challenges of 21st century health and care. ahsns find solutions to health and care challenges – individually and collectively they have made good use of their unique connections with the nhs, universities, industry, patients and the third sector. they have identified the best innovations and made sure these are rolled out at impressive pace and scale .
atlas is not an “ad network. ” it’s an ad - serving platform that enables media buyers and advertisers to “create, buy, measure and optimize digital campaigns... across devices and the entire internet, at massive scale – something that’s never been available before. ” it thus challenges google’s doubleclick, which currently dominates display ad serving .
* copyright © 2018 insider inc. all rights reserved. registration on or use of this site constitutes acceptance of our
are working on a deal that, if completed, would put facebook one huge step closer to launching an ad network that could rival google' s in size, and change the way advertising is done online forever .
since then, facebook and microsoft employees have reached out to other ad tech companies to do research for the deal. a source at one of these companies briefed us on the details of those conversations .
press representatives for facebook and microsoft declined to comment on this story. we haven' t heard that the deal is about to close, only that talks are serious. it could fall apart .
building or buying ad - serving technology is seen as one of the last tasks facebook needs to complete before it can launch, at scale, an ad network for third - party web sites .
[ facebook ] needs infrastructure because they are reliant on too many intermediaries ,
says one industry source .
in 2007, google paid $ 3 billion to buy its own ad - serving product, doubleclick for the same reason .
facebook is the only company in the world that has a billion email addresses, home addresses, and phone numbers on file .
facebook can tell marketers whether or not a facebook user saw, on facebook. com, an ad for a product before going to the store and buying it .
this is possible because retailers often have their shoppers' phone numbers, home addresses, or email address on file. (they buy them from data collection companies. )
in the short term, facebook will use this process to tell marketers exactly how much their sales increased thanks to ads on facebook. com .
that should make facebook an attractive place for marketers to advertise, because it' s always nice to know exactly what you' re getting for your money .
facebook computers could track facebook users across all sites partnered with facebook, keeping track of what ads these users see and what products they later buy .
a facebook - partnered website that serves an ad that later leads to a purchase will be able to take credit for helping that sale happen. websites will be able to charge more, and facebook will take a piece of the action .
what has to be thrilling to facebook executives is that some of these websites will have better, more naturally - situated ad inventory than the tiny, annoying ads currently on facebook. com. facebook will finally be able to leverage its real asset, data, to take advantage of better inventory off of facebook. com .
there are a couple obstacles facebook has to overcome to make this vision a reality .
first, it will have to keep people calm about what may look like an invasion of privacy. that shouldn' t be a problem, because facebook won' t actually be invading anyone' s privacy. all the data flying back and forth will be anonymous and encrypted —
hashed ,
to use facebook' s terminology .
second, facebook will have to actually build the tech behind such a sophisticated product. that' ll be hard .
measure and optimize your ad campaign performance across facebook, instagram and audience network .
test ads to understand which tactics deserve performance credit and which don' t .
there are more marketing channels and more ways to measure performance than ever before. as your potential reach grows, it gets harder to understand cross - channel performance. how can marketers attribute conversions and intent to their ads and identify new opportunities for growth ?
people - based measurement gives advertisers a comprehensive understanding of the steps people take leading up to a conversion or shift in brand opinion after seeing an ad. businesses can use these insights to make informed decisions about which campaign strategies and tactics require more attention and investment. people experience relevant, more useful ads without sacrificing privacy, while advertisers get insights to improve their campaigns at scale .
facebook teams up with third - party providers to help you find strategies that work for your business. our partners provide rich data, independent verification, viewability metrics and more. work with your preferred measurement partners to craft smarter strategies across all your marketing channels .
the ability to compare results across mediums gives us the intelligence we need to optimize how, where, and when we run our creative for the most effective and efficient campaigns .
not only has facebook driven success in our digital - only campaigns, but it has also proven the platform’s effectiveness and value when paired with other mediums .
explore findings about how people behave on our platforms, and learn how measurement helps you drive business value .
a family of apps and services for all the ways people and businesses connect .
facebook can help your large, medium or small business grow. get the latest news for advertisers and more on our facebook business page .
it features case studies from our 15 ahsns, which you can search for according to the five year forward view gaps, by ahsn location, or by ahsn priority area – or use our advanced search function to search across all three criteria at once .
consent to submitted data being collected and stored as stated on our privacy policy .
we recognize that every company operates differently and therefore can' t operate at optimal efficiency with a prepackaged software solution. instead, we take the time to understand your operations and tailor our software to fit your process. this turns training and deployment from a grueling undertaking to an effortless transition while continuing to maintain your unique competitive advantages in the marketplace .
we know that we can' t be of any help to our clients unless we understand how their business operates, so our discovery process involves a lot of question asking. this process allows us to create software uniquely designed for your business that can' t be found anywhere else on the market .
for software to maximize efficiency, it must be designed around an optimal process. instead of creating technology around an ill - fitting strategy, we always recommend employing industry best practices that work in concert with automation technology to maximize earnings .
our modular technology allows you the ability to purchase / deploy only the parts of the software that you need. we don' t ask you to buy an entire enterprise suite when you only need to improve one aspect of your operations. every module has the ability to integrate with your existing erp, crm, and accounting software .
too often software is created without a vision for its ability to deliver long term value. incorporating business knowledge is foundational to the long term success of software and ensures it is both intuitive and effective .
calculated growth is often required to maximize returns and increase value. enabling access to new markets combined with a focused growth strategy creates an efficient and sustainable path to success .
accessible, relevant data is key to making insightful decisions. identifying the right analytics and delivering them in an intuitive format transforms business management from putting out fires to developing and implementing strategic initiatives .
utilizing each employee to their fullest potential improves engagement and expedites improvements in both processes and outcomes. automation empowers companies to achieve more with their current staff and improves continuity in the future .
consultants can be expensive. that’s why we focus on maximizing value for our clients. a commitment to making choices in our clients’ best interest is the foundation on which our strong long - term relationships are built .
result: 95% of clients request additional work after seeing the incredible value we deliver .
a family - owned manufacturer of rubber and plastic products since 1994, known to its customers for their production quality and knowledge, struggled to maintain their standard of excellence as they grew .
result: 20% annual revenue growth with 50% reduction in average workload for the owners while improving product quality and increasing margins .
a construction and manufacturing safety training company for heavy machinery looking for ways to grow the business through streamlined operations and find new markets for new products .
result: 60% year - over - year growth improved operational efficiency and allowed for very few new hires to accommodate growth. a new custom digital training solution to help separate them from the pack .
a sport fishing and whale watching company founded in 1935 facing a legacy system that created extra paper work and hours of manual labor just to keep things organized. with a declining web presence and custom service that was suffering from over - stressed employees .
result: 80% reduction in manual work per trip, 60% decreased phone traffic due to better web experience, hours of manual labor and improved service quality .
hvac firm servicing the new york metropolitan area missing sales opportunities due to a tedious, manual process in generating quotes .
result: time from visit to quote dropped from weeks to days increasing close rate and generating revenue while simultaneously automating tedious sales person work. allowing more sales activity work per employee. over 168% revenue growth over 3 years .
we take our experience from large industry leaders and make it affordable & personal for small businesses.
atlas solutions is a subsidiary of facebook , acquired from microsoft in february , 2013 , which provides services in online advertising . the atlas advertising platform , originally built by razorfish , serves billions of ad impressions a day and features a suite of tools for marketers to serve , manage , track , and measure the performance of advertisement campaigns . 
atlas solutions is a subsidiary of facebook, acquired from microsoft in february, 2013, which provides services in online advertising. the atlas advertising platform, originally built by razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.
atlas solutions is a subsidiary of facebook, acquired from microsoft in february, 2013, which provides services in online advertising. the atlas advertising platform, originally built by razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.