icrossing
glassdoor has 167 icrossing reviews submitted anonymously by icrossing employees. read employee reviews and ratings on glassdoor to decide if icrossing is right for you .
these are all the companies that icrossing has acquired. icrossing' s latest acquisition was in jul 2007 .
parker joined icrossing in 2015 as president of icrossing' s west coast operations new york, ny - june ...
icrossing' s president, mike parker, currently has an approval rating of 61% . icrossing' s primary competitors are
owler has collected 16 screenshots of icrossing' s website since apr 2012. the latest icrossing website design screenshot was captured in sep 2017 .
since icrossing was founded in 1998, it has participated in 5 rounds of funding. in total icrossing has raised $ 123. 0m. icrossing' s last funding round was on may 2008 for a total of $ 15. 0m
icrossing is a digital marketing agency that creates brand stories and designs for consumer acquisition and retention. icrossing is a private company. mike parker is the president of icrossing and has an approval rating of 61 from owler members. goldman sachs, oak investment partners, and rre ventures llc. are some of icrossing' s investors. icrossing' s top competitor is elite sem, led by ben kirshner, who is their founder & ceo. icrossing has 2, 929 followers on owler .
icrossing is a digital marketing agency that creates brand stories and designs for consumer acquisition and retention. icrossing is a private company. mike parker is the president of icrossing and has an approval rating of 61 from owler members. goldman sachs, oak investment partners, and rre ventures llc. are some of icrossing' s investors. icrossing' s top competitor is elite sem, led by ben kirshner, who is their founder & ceo. icrossing has 2, 928 followers on owler .
icrossing currently has 7, 916 followers on twitter. as of july 2013 icrossing had 6, 036 followers. that' s a 31 percent increase in 4 years
icrossing currently has 4, 510 fans on facebook. as of july 2013 icrossing had 2, 301 fans. that' s a 96 percent increase in 5 years
nick brien has been named president of hearst magazines marketing services and ceo of icrossing .
icrossing is a digital marketing agency that creates brand stories and designs for consumer acquisition and retention. icrossing was founded in 1998. icrossing' s headquarters is located in new york, new york, usa 10019. it has raised 123. 0m in 5 round ...
as the global president of icrossing, mike is responsible for the strategic, creative and commercial success of the icrossing offices around the world. mike is also responsible for leading icrossing’s global mobile practice and its large - scale digital media and platform partnerships. parker joined icrossing in 2015 as president of icrossing’s west coast operations. he was appointed president, u. s. , in 2016, managing the growth and success of the agency’s 7 offices across the country .
as icrossing’s chief global growth officer, mitchell yoo is responsible for ensuring the continuity and expansion of client relationships across the icrossing network worldwide. his focus is to provide icrossing clients with the power of a full - service global network while maintaining the highest level of performance and partnership .
as chief media officer of icrossing, jeff is tasked with overseeing icrossing’s media efforts across the u. s. he brings deep expertise, demonstrated leadership, and comprehensive knowledge to the agency .
global marketing agency icrossing will relocate its london headquarters to lsq in leicester square. t ...
i am really excited to announce that the icrossing web analytics team has received recognition of our ...
hearst magazines announced that mike parker will become president of icrossing, the company' s global ...
marketing engagement agency icrossing, a division of hearst magazines, today announced new appointments to its leadership team. the announcement marks a strategic step forward for nick brien, icrossing’s newly minted ceo, who was appointed in march .
icrossing, the digital agency owned by hearst magazines, announced today that mike parker has been pr ...
the drum network spoke to sarah myles, account manager for visit wales at london agency icrossing, ab ...
icrossing' s revenue is the fourth highest among it' s top 10 competitors. the top 10 competitors average $ .
icrossing has employees and is the first highest among it' s top 10 competitors. the top 10 competitors average 151 .
hearst - owned digital agency icrossing has named jeff ratner as chief media officer. in the role, ratn ...
with over 16 years of experience in marketing and sales of digital software and services, dirk thum sets his focus as the managing director of icrossing germany on the strong positioning of icrossing as a data - driven digital marketing agency. icrossing enables marketers in identifying consumers and their needs in order to provide them with tailored content at the right place and at the right time .
thatsmine media group is icrossing' s # 2 competitor. thatsmine media group is a private company that was founded in, in null. thatsmine media group is in the marketing services industry. thatsmine media group has nan less employees vs. icrossing .
our operations team is the heartbeat that enables icrossing to succeed. the finance and human resources departments help us help brands thrive .
elite sem is the biggest rival of icrossing. elite sem is headquartered in new york, new york, and was founded in 2004. elite sem is in the business support services field. elite sem generates 6. 87% the revenue of icrossing .
icrossing' s user interface engineering team is responsible for creating highly extensible interfaces for web, mobile and rich internet applications ...
new york, july 15, 2015 / prnewswire / - - marketing engagement agency icrossing, a division of hearst m ...
after serving eight years at icrossing, most recently as global president, brian powley is leaving the company to pursue other business interests .
new york, aug. 18, 2015 / prnewswire / - - marketing engagement agency icrossing, a division of hearst, ...
innovative solutions are born from an inclusive environment. that’s why thesocial fosters a diverse culture and encourages icrossing employees to be conscious change - agents .
church & dwight has split digital creative and social media responsibilities for nine of its brands between icrossing and razorfish following a competitive review .
bigin it services has been one of icrossing' s top competitors. bigin it services' s headquarters is in hyderabad, andhra pradesh, and was founded in null. bigin it services competes in the internet software field. bigin it services generates 0. 11% of icrossing' s revenue .
icrossing is the largest independent digital media agency in the world. we work across channels to develop media strategies that drive powerful business results for our clients .
in her role as chief engagement officer, anne harnesses the talent, ideas and technology of both icrossing and hearst to help brands reach their full potential .
icrossing (urltoken) is the marketing engagement agency that lives at the junction of creativity, technology and data. a unit of hearst magazines, with access to the vast content and data from one of the world’s largest independent media, information and entertainment companies, icrossing offers a competitive advantage for its global client base .
icrossing on twitter :
excited for mike and the next era of our agency' s history under his leadership as president of global network. urltoken urltoken
prior to joining the icrossing team, jacob held leadership positions at hilton hotels, havas media’s performance arm ecselis, and ogilvy and mather’s performance arm neo @ ogilvy .
in a world where publishers are increasingly stepping into advertising and branded content, icrossing, which is owned by hearst, may be well - poised for the future .
icrossing has been unleashing brand potential for 18 years. as an agency owned by hearst, we have access to the most valuable ingredients for effective marketing: insights, talent and audiences .
before joining icrossing in 2011, he managed business relationships with ibm, motorola, microsoft, hewlett - packard and dell with teams at ogilvy, draftfcb and y & r / wunderman .
don scales, icrossing ceo, is leaving the company effective immediately and will be replaced by brian powley, who currently serves as north american president of the new york - based digital agency .
thesocial works to keep icrossing in tune with the community it serves. our goal is to make our agency a smarter, more welcoming place for people to bring their whole self to work .
clifford is a key part of building up icrossing’s core growth, providing thought leadership around technology, commerce and partnering with creative and performance to drive big world - class, creatively driven solutions .
if you’re looking for an agency partner to transform your business, interested in advancing your career, or would like to learn more about what makes icrossing special, you’ve come to the right place .
he became icrossing' s chief exec five years ago when he replaced icrossing founder jeff herzog, while previously serving the firm as coo. under his stewardship, the digital agency has ballooned from a few hundred staffers to 900 employees while expanding its services repertoire from being primarily search - engine - marketing - focused to increasingly picking up business for its display advertising, social media marketing and in - store digital practices .
icrossing women’s mission is to empower the company’s women to achieve their professional goals. in creating a supportive community, we hope to foster the attributes women bring to their teams, elevate the discourse around women and their accomplishments, and facilitate the path to leadership. this group aims to give women not just one seat at the table, but many — and to celebrate all the ways icrossing benefits from their contributions .
additionally, icrossing is unique in that we’re owned by hearst, a global diversified media, entertainment and content company. hearst’s privately - held status enables long - term planning and independence of action. there is tremendous value that we can unlock for clients within hearst. where relevant and applicable, icrossing adds the power of hearst to our solutions - including our rich data, quality content, editorial expertise and category experience .
it’s why coca - cola, pepsi, american express and visa, to name a few, send delegations to sxsw year after year, and why icrossing hired former startup investor ben kosinski last november to advise its clients .
a year in the life of an icrossing employee includes hard work, fun outings and lending a helping hand. oh, and there’s also the occasional dance break. take a peek at what we’ve been up to lately .
in every level of our organization, giving back is in our dna. we created icrossing cares, an annual week - long global philanthropy initiative, to give back to our local communities. recent projects include hosting a field day for students in chicago, landscaping golden gate park in san francisco, and volunteering at a food bank in dallas. in addition to icrossing cares, we also encourage every employee to take at least one day off per year to give back in a way that’s meaningful to them .
as vp, head of content & hearst activation michelle’s role is to identify innovative ways to integrate icrossing’s powerful performance marketing capabilities, with the breadth of expertise and insights from hearst, to create content marketing programs that deliver real business results. icrossing’s position as the only digitally native agency owned by a media, content and entertainment company is unrivaled in the marketplace, and our experience in publishing and access to audience insights allow us to create compelling content marketing strategies and programs that help brands find their voice and build audiences .
the diversity of our people is what make working here such an amazing experience. at icrossing we say
bring your whole self to work” meaning: everything about you – your intellect, your life experiences, your hidden talents, your culture – this makes us better .
in a statement, david carey, president of hearst, said ,
everyone at hearst would like to thank don for leading the creation of icrossing, which hearst acquired in 2010, and since then has been a key element of the company' s digital strategy .
prior to joining icrossing, amanda spent five years at universal mccann as the u. s. programmatic lead, digital innovation lead on clients such as kohl’s, usps and the u. s. army and partnership lead for key ipg partnerships including google, hulu and cbs .
“i have long been impressed with nick’s vision about the future of agency services and his leadership experience in every area, from marketing services and brand advertising to content creation and media strategy, ” carey said. “he prioritizes and promotes creativity, speed and service with a global perspective, and when married to the tremendous data, editorial resources and expertise of hearst magazines around the world, icrossing will play an increasingly important role for its clients. as we welcome nick, we also thank brian powley for his leadership and dedication to advancing icrossing’s growth and innovation. ”
meanwhile, powley joined icrossing' s san francisco office in 2007 after 25 years of working in the ad industry, with previous stops at ogilvyone worldwide, mrm worldwide and modem media. in terms of pure digital experience, the united kingdom native' s resume goes back to 1998 .
as svp, executive creative director of the central region, lori leads creative teams in both chicago and dallas. she is an industry veteran who has been instrumental in growing icrossing’s creative reputation over the past 8 years. her energy and passion for our clients and the experiences we create is contagious .
the top 10 competitors in icrossing' s competitive set are elite sem, thatsmine media group, bigin it services, iprospect, internet gorilla, 360i, pm digital, blueapple, spicy digital marketing and yourprofitweb. together they have raised over 31. 6m between their estimated 5. 1k employees .
jacob davis is the head of audience for icrossing, responsible for leading all search engagements and driving results for clients via search products and partnerships. his background includes more than 11 years of client and agency side experience; building teams, leading optimization efforts and running clients from onboarding to full operational capacity .
prior to icrossing, she was vp, strategy at tripadvisor and managing director at mdc partners, an agency holding company. she spent much of her 25 years in the ad business at fallon worldwide, eventually becoming president of their new york office. most notably, she was a founding partner and ceo of independent agency toy .
frederic bonn, executive creative director of icrossing new york is tasked with leading the development of transformative ideas for our clients and fostering a unified creative culture. he is led by the belief that technology enables endless expressions of creativity and can help brands create seamless and engaging experiences that deliver value to users, regardless of channel or platform .
frederic joined icrossing from mirum & j. walter thompson company. he also previously served as the executive creative director at razorfish new york, managing the creative department across all agency clients. his leadership and dedication to creative excellence helped razorfish land a top spot on the ad age a - list for two consecutive years in 2012 and 2013 .
scales will take a buyout, per a source close to the situation, from parent hearst magazines, which purchased icrossing a little more than three years ago for $ 325 million. the 57 - year - old scales' health is not a contributing reason for his departure, said the source, who also characterized the development as a surprise .
“nick brien is one of the industry’s most respected advertising executives, and his arrival at hearst magazines underscores our ambition to offer a full range of media products and marketing services for our partners, ” swartz said. “our print platform is strong, our digital audiences are growing rapidly, and nick will oversee the expansion of icrossing and its capabilities. ”
a seven - year publicis media veteran, jeff joins icrossing from blue 449, where he led digital strategy and investment as executive vice president, managing director, digital. while with publicis he also served in senior digital leadership positions with zenith and groupm. prior to joining publicis he spent over five years as vice president, marketing for sony corporation of america .
the company took me in as an apprentice and kick - started my career. everyone in the paid media team was friendly, hard working and ran great socials. the training was incredible, i went from clueless to an expert in the three years i worked here. as well as great training, i gained a lot of hands on experience with some high profile clients. regular performance reviews and monthly catch up withs my line manager made me fully aware of where i needed to improve in my performance and where i can expect my career to be developing. i left the company with a strong cv full of experience, working at icrossing gave me a good boost to my career. i fully enjoyed working at icrossing .
anne bologna, chief strategy officer. bologna has spent much of her 25 - year advertising career at fallon worldwide, becoming president of its new york offices. most notably, she was a founding partner and ceo of independent agency toy. prior to joining icrossing, bologna was head of brand strategy at tripadvisor and previously served as managing director at mdc partners, an agency holding company .
as cto, shiva is responsible for technical strategy, architecture, design and implementation of all application development at icrossing. he has proven his technology chops on an impressive list of global brands, including lg, toyota motor sales, mitsubishi, hyundai, mazda, aaa, vail resorts, bermuda department of tourism, blue cross blue shield, jim beam, chase, merrill lynch and mellon bank .
amanda is the head of programmatic for icrossing, working with brands to build custom solutions that drive media results through programmatic applications. she works with clients from start to finish making platform recommendations, building segmentation, targeting and messaging strategies, and finding the right balance of data, technology and human touch to drive business results. she is passionate about transparency: in pricing, delivery, verification and client relationships .
lori has traveled the globe designing offline and online experiences for world - class hotels and resorts and, prior to joining icrossing, was vp of creative for urltoken for 7 + years. her highly - awarded client work spans nearly all industries. some of her past and current clients include lg electronics, bluecross blueshield, hilton, marriott, grand hyatt, nokia, alliancebernstein, disney development corporation and universal studios .
new york, march 2, 2015 – hearst corporation today announced that nick brien has been named president of hearst magazines marketing services and ceo of icrossing, the company’s full - service digital marketing agency. the announcement was made by steven r. swartz, president and ceo, hearst corporation, and david carey, president, hearst magazines, to whom brien will report. brien will be based in new york .
“as a unit of hearst magazines, icrossing is uniquely positioned to deliver innovative marketing campaigns that creatively engage consumers and build equity for brands, ” brien said. “we are fueled by the vast content, audience and data assets of hearst corporation. going forward, we will strengthen our reputation as premier digital marketing experts by unleashing the full potential of our combined creative and strategic resources to execute powerful digital solutions for global marketers. ”
icrossing is committed to our people’s personal and professional development. this includes many kinds of learning, ranging from live - facilitated and self - guided internal courses to third - party partnership offerings, conferences, seminars and informal learning situated in practice. we provide our employees continuous learning opportunities from our technology partners including facebook, google, bing etc. we have amazing opportunities to hear directly from industry and political leaders through hearst’s speakers series, master class .
icrossing has been unleashing brand potential for 19 years and counting. since then, we’ve expanded to nearly 1, 000 employees in 10 countries – with offices throughout the united states, europe, latin america and asia. and it’s all thanks to the power of potential. our clients include amazon, bayer, bridgestone, blue cross blue shield, bmw group, church & dwight, directv, lego, lg, l’oréal, microsoft, nba, pepsico, sap, siriusxm radio, starwood and toyota .
icrossing is very behind many other agencies and lacking growth. i don’t feel like i learned much in my time at icrossing and the company does not train you on anything new or upcoming. the workload day in and day out is the same and boring. turnover in the company is becoming greater and clients are slowly dwindling away. there is a complete lack of transparency in the company which makes you worry about the overall stability. there is also little to no room for growth and upward movement within the company. the office is also very boring and completely lacks the modern agency vibe. very outdated with low cubicles and a dull atmosphere. management is also terrible and inappropriate in regards to handling workplace situations and there is zero communication between the different departments (seo, sem, creative). don’t expect to learn more than the bare minimum here because there really isn’t an opportunity to. the hiring process is extremely long and there have been times paychecks, referral bonuses, and pto have been inaccurate .
with over a decade in the media industry, michelle has joined us from sydney australia where she has worked for major brands such as unilever, microsoft, hyundai, coca - cola, kfc and the australian defense force. prior to icrossing, michelle held head of brand partnership roles in both ensemble australia and mediacom australia, where she oversaw the significant growth in partnerships and branded content strategies for her clients, leading a team of partnership and content experts to deliver strategic content engagement programs for brands across media, sport, and event platforms .
as many know, icrossing was born as a standalone search marketing agency in 1998, the first of its kind in the u. s. we have grown alongside our clients and added solutions and expertise to help brands win in the ever - changing marketing, technology and digital landscape. we embrace our performance roots and expertise, harmonizing creative storytelling and compelling content with the gritty, accountable aspects of digital and performance marketing - ultimately focused on delivering business outcomes for our clients. we’re an agency that sits at the crossroads of pretty and gritty .
before joining icrossing joe was the managing director of vml in chicago, leading their pepsico accounts; including gatorade, propel and tropicana. prior to that he lead vml’s emerging media group, developing mobile and social strategies for clients such as hershey’s, jägermeister, sap, colgate - palmolive and tom’s of maine. joe also served as the director of advertising innovation at handmark, a leading mobile startup acquired by sprint. during his time there, joe worked with north american and european carriers and device manufactures to deploy mobile campaigns for clients such as 1 - 800 - flowers, zagat guide and hotels. com .
with the charisma of brazilians and the sensitivity of being part of the millennial generation, raquel has sought to implement innovation in companies with the aim of making them more competitive. taking advantage of their experience to understand how new technological factors influence organizations, collaborators and clients: big data, cloud, social networks, internet, etc. his relationship with icrossing began in 2013, when he joined the seo team to take charge of lg brazil. with strong technical knowledge in social media, content strategy, e - commerce and seo, he has worked with brands such as: sap, médicos sem fronteiras, águia branca, clinique, novatec editora, lomadee (buscapé) among others .
icrossing was my first job out of university. they trained me up from a junior and gave me the chance to work on campaigns for big clients like barclays, coca cola, lg, l' oreal and m & s. the office was mostly a fun and interesting place with lots of social activities and we got some fairly good benefits (free coffee, healthcare, pension scheme). plus the job had plenty of variety with lots of opportunities to visit clients, work offsite, attend conferences and so on. the work could be humdrum, but when we got the chance to work on something big it was exciting as it seemed everyone was very switched - on and eager to get stuck in .
new york, the big apple, home to madison ave, the best pizza in the world and the icrossing global headquarters here inside hearst' s mothership. being housed of the hearst tower not only provides the cache that comes with one of the most iconic buildings in the city, but it also allows our teams daily access to our editorial, creative and business partners from all of hearst' s titles and companies. here in gotham, our office includes representation from all of our various disciplines including media, creative and technology. we are guided by the principle of
bring your self to work
- the idea that every part of our employees contributes to the success of our business and our culture. we' re foodies, fashionistas, parents, actors, sailor and much more... and we celebrate each accordingly .
from the outside looking in, all signs point to scales heading for potentially greener pastures .
latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations .
big brands, from unilever to coca - cola and diageo to mastercard, are increasingly setting up accelerator schemes as they come under greater pressure to innovate at speed. but as corporate venture capitalists become commonplace, how can startups make sure they choose the right partners ?
any marketer can put a few thousand into an accelerator, however it’s those with the talent and the boardroom’s blessing that are able to think like venture capitalists and make smart bets .
these companies accept it’s not an easy environment to create but one that’s fundamental to success. and while that’s a realisation more readily acknowledged by technology firms like google – the largest corporate investor in the world with more than 300 deals with startups – consumer - facing firms have found it harder to accept they may need to back those businesses out to displace them instead of trying to outmuscle them outright .
unilever was one of the first to make that concession 15 years ago, setting up its venture capital arm to help shake up products and processes that hadn’t innovated in decades. investments made by the division are always with an eye on long - term trends, though what’s been interesting is how some of those learnings translated over to the foundry, launched in 2014 to find startups that can help it tackle more immediate challenges .
connected print company novalia was part of the unilever foundry 50, where the comsumer goods giant invites 50 of the world' s top startups to cannes lions to showcase their technology .
“one thing that defines a venture capitalist approach to fostering innovation is the fact that they will look at thousands of companies and select a very small number, ” says jeremy basset, head of unilever foundry. “we’ve learnt a lot about selecting the right companies since we first started [ the foundry ]. we say we work with any startup but the reality is you have to find one that is compatible with you as an organisation; we realised quite quickly that two guys in a garage was a distraction to us and a disruption to them. ”
that approach, whereby a venture capitalist attitude disciplines an accelerator scheme, seems to be the way many brands are now attempting to spark quicker, cheaper and richer innovations. coca - cola, diageo and mastercard are among the few companies to follow unilever’s two - pronged approach, while visa’s global head of digital and marketing transformation shiv singh describes its own accelerator scheme as “not a venture capitalist [ division ] ” but one that does “have vc blood coursing through it” .
like the foundry, visa’s ‘everywhere’ initiative works separately to its ventures arm and is currently looking for startups to tackle three challenges; develop a payment system for the company’s recently opened api, create a product for cardless commerce and develop a platform for its sponsorships .
it’s the second year the company has run the challenge, with last year’s winner able to raise $ 24m in funding since, claims singh. “we didn’t have anything to do with that [ funding ] because our official obligation is to give the startups the reward money and run a pilot with them, but without a doubt we were a vote of confidence that helped to raise the money to fund their growth… there’s no long - term financial benefit to [ working with the startups ] to visa. it’s not our core business. ”
the fact that venture capital isn’t viewed as a critical revenue earner by many big businesses is something that in turn is forcing more and more entrepreneurs to think twice before accepting those lucrative cheques .
corporate investment in startups developing consumer products and services in the us rose 57 per cent in 2015, trailing the183 per cent and 133 per cent increases registered by financial services and healthcare services respectively, according to the national venture capital association. it’s a disparity that suggests a gulf in the importance consumer - facing companies ascribe to startups compared to their b2b counterparts .
sofar (short for ‘songs for a room’), a network of artists, hosts and guests bringing big name musicians into people’ s living rooms, has work ed with unilever foundry to take its offering global .
brands have been betting on startups since the mid - 1960s when the venture capital industry first emerged and yet what has tended to happen is this – brand meets startup at an accelerator; both agree to work on a project; before it can happen the startup gets batted around between marketing and media departments; and eventually it ends up with the brand’s agency, which, in many instances, isn’t incentivised to handle it responsibly .
however, change is happening and some companies are employing experts – like les matthews, senior vice - president of business development and account management at mastercard or global director of marketing ventures bachir zeroual at coca - cola – to show entrepreneurs they are willing to take on responsibility for the relationship .
“a big part of what i do is interact with the startup community and the venture capitalist community because myself and my team are on the front lines of these innovations, which we bring back to the company and advise as to whether we should look to partner, invest or buy, ” matthews said on a panel at sxsw .
coke has also had some success, with one of its portfolio companies – wonolo – going on to raising $ 2. 2m at a valuation of $ 7. 5m last year. founded in 2013 by two former coke employees, the business matches short - term corporate jobs to those people who have the flexibility to do the required tasks at a moment’s notice .
yet for every wonolo or mobile messaging app kiip, there are countless untold stories of innovative businesses being chewed up by the big conglomerates because they were scared of missing out on the latest innovations and didn’t have the structure or focus to make the right calls .
wonolo (short for ‘work now locally’), a sof tware that matches short - term corporate jobs with people who have the fle xibility to do those jobs, is backed by coca - cola founders, a program launched in 2014 to work with startups .
“flooding emails with decks without context or sharing repetitive information startups can probably find on the brand’s website isn’t helpful, ” said emily hodges, marketing and pr lead for kiip, which has worked with brands including nestle, marriott and mondelez. “in addition, brands should also trust what the startup can offer them, even if it’s a slightly different process from what they’re used to in past collaborations. ”
organisations like founders factory and collider have formed to help match companies with the appropriate startups, all the while mindful that in setting up the right arm’s length approach to innovation, both parties can undertake the same growth journey together. indeed, collider hosted a demo day last month where unilever and exterion were among the brands in attendance alongside several startups .
“disruptive ideas that drive big change and deliver real returns are not originated by group thinking and execution by committee, ” says jim meyerle, managing director and co - founder of founders factory .
“they’re driven forward by the drive and unwavering commitment of a few visionary leaders. big brands can do this by working with startups, but that requires a meeting of minds, a shared vision and a relentless commitment to success on the part of people with real power and influence. ”
corporate venture capitalists will undoubtedly become more commonplace as marketers come under greater pressure to be innovative at a time when it’s easier now to spend £2m with google than £200, 000 on a startup. that pressure means innovation can no longer be restricted to one person tasked to make fundamental organisational change, it needs to be developed in tandem with those at the cutting edge of business .
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our tech team is on the cutting edge of progressive marketing and creative tech. they excel at developing personalized and unified experiences, multi - channel commerce platforms, and more .
having a strong brand is as important as ever in such a competitive market. just as we do for clients, our marketing fuels the growth and culture of our agency .
our motto is simple: bring your whole self to work. our employees are comfortable being themselves, embracing each other’s differences and supporting their teams. when you bring your whole self, you’re saying “yes” to being who you are. to being authentic. to trusting that your coworkers will accept your unique contributions. it’s what makes our company culture — and our work — stand out .
we think of ourselves as a motley crew of culturally aware marketers. thesocial steers the agency toward this vision by actively seeking out the support and celebration of an ever - changing culture. it’s a counterbalance to homogenous thinking .
people today expect more from brands. we’re an agency that sits at the crossroads of pretty and gritty. we relish the chance to outthink and out - hustle everyone else. we celebrate individuals and diverse points of view. we embrace our performance roots and expertise, harmonizing creative storytelling and compelling content with the precision of digital performance marketing. and we do it to deliver the best possible outcomes for our clients. (oh, and we like to have fun along the way. )
we' ve been turning heads and making headlines. here’s what people are saying .
agencies that started out in search marketing are looking to evolve with the market and become full - service marketing shops .
parker joined the agency in 2015 as president of west coast operations based in san francisco, and he moved up to the role of u. s. president last year .
our clients include amazon, bayer, bridgestone, blue cross blue shield, the bmw group, church & dwight, directv, lego, lg, l’oréal, microsoft, nba, pepsico, sap, starwood and toyota. headquartered in new york, our business has nearly 1, 000 employees in 10 countries – with offices throughout the united states, europe, latin america and asia .
we’re looking for people to help us unleash our clients’ potential. join us .
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audiences and content are the currencies we use to drive connections for our clients .
a eighteen - year veteran of the industry, mike has helped brands like nestlé, microsoft, intel and clorox build deep engagements with their customers. in his most recent role as chief digital officer at mccann worldgroup, mike infused digital into mccann’s core, developing capabilities in social media and mobile marketing. prior to mccann, he served as co - president for tribal ddb’s u. s. network, where he oversaw significant growth in the agency’s client base. mike is a three - time winner of digital agency of the year honors and was a member of the inaugural cannes innovation lions jury .
ads have given way to experiences, and the world’s a better place for it .
she' s been featured in fast company, was named a “woman to watch” by advertising age, and has lectured at columbia university. she’s also one of the industry leaders who wrote the book “the 22 immutable laws of advertising and how to break them. ” anne was recently honored with the “changing the game award” – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges .
i’m a firm believer that learning never stops. and continued growth is how excellence is achieved .
mitchell has spent over 20 years in the marketing and advertising industry, crafting his experiences in brand and client management and applying them to solving business challenges of all sizes, all around the globe. his perpetual mission is to get the best out of individuals and teams and ensure they are being applied to the most mission - critical aspects of our clients’ successes .
we have evolved from buying channels and measuring impressions to curating audiences and quantifying responses. the rise of biddable media has made buying scale irrelevant. an agency’s ability to trade strategically through its access and intelligent application of data is paramount to achieving business performance .
with a bachelor' s degree in mechanical engineering and a master' s degree in computer science, shiva is an expert in creating technical architecture that integrates multiple technology platforms to create highly scalable systems using industry - proven technology stacks. he is proficient in a variety of programming languages, content management systems, ecommerce platforms, data management systems, and cloud - based apis / platforms. with over 16 years of experience, he' s also well versed in project management, user experience, usability and search engine optimization .
david is a chief talent officer with experience leading global hr and talent organizations across the americas, emea and apac. david has worked at a digital start - up and at global consumer product, management consulting and branding firms including philips, accenture and interbrand .
we put consumers at the heart of our work. we utilize data and insights to identify consumers’ needs before they arise. this is what makes data driven marketing so powerful .
after completing his degree in business administration, dirk thum started his career as a business development manager and consultant for oracle applications. later roles included key account manager and head of consulting at ecircle (known today as mapp), director of sales and business development at the performance agency adamicus, and client partner at bazaarvoice, a us based social commerce solutions provider .
between 2013 and 2016, dirk held the responsibility of dach country manager for selligent, a global provider of crm marketing technologies .
as the managing director of our chicago office, joe is focused on leading the strategy and planning for key clients in the our central region; including beam brands, quaker, bridgestone, belk and blue cross blue shields. in this role joe leads the chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives .
celia has more than 12 years of experience leading digital marketing projects for global brands, but focused in latin american markets. she has played a key role in the developement of innovative initiatives for several brands, for example, the first digital crm focused in brand engagement and purchase redemption; the launch of the first big portal of news in mexico, as well as the first local online tv channel, long before youtube even existed .
in the last 10 years, she has focused in digital initiatives for global brands, such as coca - cola, nike, sap, avon, kelloggs, canon, hp, american express, among others she has participated in digital initiatives for latin america including different solutions of digital marketing, from research, analytics, planning, development, media strategies, search marketing (seo - sem), social media, social listening, content management, crm, always being result - oriented and very focused on a deeper audience understanding, which is needed for developing strategies for such different cultures in all the countries, from brasil to mexico, and also inside each country, where audiences have so different mores and traditions .
a good plan violently executed now is better than a perfect plan executed next week. - george s. patton
you can talk to clifford about strategy, commerce, technology, analytics, and social media innovations anytime—sometimes all in one conversation. he loves it when art meets science—and that’s where the digital tech space finds itself right now .
clifford has over 25 years of experience integrating business strategies with technology and information infrastructures, as well as marketing communication programs that promote customer retention, acquisition and growth. that experience has helped him deliver for brands as diverse as pepsi, nestle, p & g, general mills, abinbev, verizon fios, coach, sap, general motors, home depot, american honda, exxonmobil and the u. s. army. clifford has been hands - on with new online brand and marketing program initiatives for nestlé dolce gusto, travelocity (for sabre interactive), pepsi one, mountain dew, and hershey’s milkshakes .
clifford loves curiosity as a trait in the people around him and his own curiosity drives his passion for the new - for driving innovation and application of cutting - edge media in all its forms — specifically exploring technology and analytics that deliver brand communication to consumers .
to stand out from the competition, the search for innovation and optimization, must be continuous. to create effective marketing strategies, we need to understand the changes that exist in society' s behavior in relation to technology
brands that want to be successful will not only need to deliver value through entertainment, information, tools, services, and conversations, but will need to deliver that value consistently regardless of the location, moment or point of interaction .
throughout his career, frederic has worked alongside high - profile brands to create innovative projects such as the louis vuitton journeys global campaign and the mercedes - benz tweet race. his work has been recognized many times over with awards from the one show, the clios, the webby awards, effie awards, art directors club, eurobest, and the london international awards .
he has served as a judge at leading creative award shows like the cannes lions international festival of creativity (twice), the one show, the art directors club and the london international awards. he also sits on the board of the global art directors club. he also is a frequent speaker at industry events and collaborated with the wharton school on the future of advertising program .
frederic lives in carroll gardens, brooklyn with his wife and two sons, and enjoys collecting vintage photographs of strangers for his tumblr (urltoken) .
no two consumers are the same, its our passions that unite us. effective marketing engages consumers via their interests, not their life stage .
amanda has fourteen years of digital marketing experience on big name clients including google, verizon, disney, a + e networks, cadbury, and geico. she is a trusted industry leader with experience sitting on aol and microsoft’s advisory boards, teaching digital media at the university of virginia’s mcintire school of commerce, and speaking at events on programmatic, viewability, publisher / agency relations and emerging media.
icrossing is a digital marketing agency owned by hearst corporation . the agency has 900 employees across 17 offices worldwide , with u.s. offices in new york , chicago , san francisco , los angeles , scottsdale , dallas and reston . icrossing provides a variety of digital marketing services including strategy , research and analytics as well as web design and development , social media , search engine marketing , and media planning and buying . 
icrossing is a digital marketing agency owned by hearst corporation. the agency has 900 employees across 17 offices worldwide, with u.s. offices in new york, chicago, san francisco, los angeles, scottsdale, dallas and reston. icrossing provides a variety of digital marketing services including strategy, research and analytics as well as web design and development, social media, search engine marketing, and media planning and buying.
icrossing is a digital marketing agency owned by hearst corporation. the agency has 900 employees across 17 offices worldwide, with u.s. offices in new york, chicago, san francisco, los angeles, scottsdale, dallas and reston. icrossing provides a variety of digital marketing services including strategy, research and analytics as well as web design and development, social media, search engine marketing, and media planning and buying.