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sidco - invis effort it was in turn entrusted to the software division of invis multimedia, which specialises in digital content generation, software development and multimedia solutions .
watch this video to see why you should consider using an invis mortgage broker. watch more videos…
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the book has been conceptualised and produced by invis multimedia, the makers of 'kerala - the green symphony.'
the kerala tourism website, designed and maintained by invis multimedia, is among the top tourism portals in the world .
developed by it solution provider invis multimedia, the qr code will be carried soon on tourism - related magazines and brochures .
invis – west coast mortgages is happy to provide a no - obligation consultation to discuss your mortgage needs and make recommendations to you .
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invis - a national mortgage brokerage with licensed mortgage brokers that provide expert mortgage advice, getting you the best mortgage and rate for your situation .
the competition, coordinated by kerala tourism' s it solutions provider invis multimedia, is open to all children between the ages of 4 - 15 years .
when you work with a brokerage firm like invis you benefit from our company’s long - established relationships with a variety of lenders from traditional banks to private financing .
' paula made the financing so easy. whenever i talk about my mortgage to other potential purchasers, i mention paula and invis. thanks!' - wayne
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invis is a product from the inventors of the wooden biscuit joinery technique in switzerland. this new, invisible, detachable joining system is a unique way to save time and efforts by allowing to join two parts with a completely hidden fastener, while leaving it detachable at any time. this offers almost limitless applications, using invis in combination with other joining techniques .
census records can tell you a lot of little known facts about your invis ancestors, such as occupation. occupation can tell you about your ancestor' s social and economic status .
invis - west coast mortgages # 201 - 1530 cliffe ave, courtenay, bc | t. 250. 897. 3550 | tf. 1. 888. 897. 3550 | all rights reserved
census records can give you a fascinating window into the day - to - day lives of your invis ancestors - like hours worked per week, level of education, veteran status, employers, and more .
“the great visuals, which pass in a split of a second, have helped in neutralizing the possible language barrier which the foreign viewers would confront, “ said hari, from invis multimedia, which did the visualization .
hon' ble prime minister of india mr. a. b. vajpayee at the releasing ceremony of ‘ayurveda – the mantra of niramaya’ an interactive cd - rom on ayurveda produced by kerala tourism in association with invis multimedia .
bangalore, aug 23: finally video greetings have also arrived! ! invis multimedia, one of india
s premier content developers proudly presents this novel concept on the net. these video greetings can be found in the website urltoken
we are the comox valley’s locally - owned office of invis canada – one of canada’s largest independent mortgage brokerage firms. our team of brokers from courtenay and neighboring communities are here to help you get the financing you need when you need it .
drilling gauge set rasto (mono). one universal drilling gauge with pins and drill bushings for invis elements. includes a strong plastic jig, drills and bushings sizes 5, 8, 10, and 12mm. all contained in a systainer case .
published by it solutions provider invis multimedia, the four e - books will be available at online stores for easy reading on e - book readers, mobile phones or computer screens. the digitization of the four coffee - table books was sponsored by kerala tourism .
published by the thiruvananthapuram based it solutions provider invis multimedia, the four e - books will be available at online stores for purchase for easy reading on e - book readers, mobile phones or computer screens. the digitisation of the four coffee table books was sponsored by kerala tourism .
an unusually short lifespan might indicate that your invis ancestors lived in harsh conditions. a short lifespan might also indicate health problems that were once prevalent in your family. the ssdi is a searchable database of more than 70 million names. you can find birthdates, death dates, addresses and more .
invis, along with affiliated company mortgage intelligence, is one of the largest and most respected national mortgage brokerages in canada, with mortgage consultants across the country, in every province, with representation in small and large cities; urban and rural areas. the company has a strong history of success :
new mx starter kit - everything you need to start with the new mx joiners from invis. the kit includes the new minimag mx, a flexible extension shaft to access hard - to - reach places, two insertion tools for the new mx joiners and one box of 20 joiners. all contained in a compact systainer box .
there are others too whove raked in large amounts of money even if they havent faced the cameras themselves. take m. r. hari of invis multimedia, who started making videos for kerala tourism back in 1998. i also made videos on everything from yoga to street magicians, ayurveda, and herbal medicines,  says hari .
whether you are looking for solutions to provide proprietary access, special aesthetics, knock - down installation, invisible clamping or joining dissimilar materials, invis can do the job. there is nothing comparable in the market and this is why the new product has won so many prestigious international awards. we hope to include you as one of our leading innovators .
monthly bills weighing you down? if you have enough equity in your home, you could consolidate your debts into one easy mortgage payment, allowing you to save on interest and start paying extra on your mortgage. you might even be mortgage - free sooner! call us, we can show you how. find an invis mortgage professional here: urltoken
from invis multimedia (www. greensymphony. com) of trivandrum. (disclaimer: i have no personal financial interest in this product or company). beautifully designed and easy to use, this cd - rom is also well - written, and provides a wealth of information about the state' s extraordinary natural and cultural inheritance; it is reasonably priced at rs 980 or $ 25 .
the portal contains clippings of land, people and culture of kerala. almost all major festivals of the state can be viewed from the site. “our idea is to add 5000 video clips by september 2008 and 10, 000 by march 2009
says hari m. r. , managing director of invis group. “ultimately this site with detailed description will become a video encyclopedia of the state
he adds .
symphony celestial seems like an apt title for the series of dvds brought out by invis multimedia portraying ten dance forms of india. other than the recording of the forms in a captive format, the dvds are a boon to those who would like to use them as reference material. each of the dvd is between 130 to 45 minutes with four to five of the traditional items in each style. simple, lucid introductions before each item performed by leading exponents and subtitles for the lyrics accompanying the dance provide additional flavour
the latest venture of invis multimedia is an attempt to portray 10 of the country' s finest dance forms, mostly classical and some with antiquity that goes over 2, 000 years. great master performers in exhilarating dance forms such as bharatanatyam, koodiyattom, kuchipudi, kathakali, manipuri, odissi, mohiniyattom, satriya, kathak and yakshaganam find a place in the dvd, which is a collector' s item for any lover of art. the package claims to be an authentic and reliable reference material for students, researchers, libraries, and for any one with an interest in the country' s dance forms .
kalamandalam sivan namboodiri performs the kudiyattam, where his vast experience as senior faculty member of the kerala kalamandalam. the mohiniyattom is performed by dr. deepthi omchery bhalla. the simple yet expressive feminine angle to the dance is further embellished by the soulful music. kathakali is given expression by the artistes of the margi theatre, trivandrum  inchakkadu ramachandran pillai, kalamandalam ratheesan, margi vijaykumar .
the essence of kathak is presented by pali chandra manipuri in all its swaying glory is performed by bimbavati devi along with artistes of manipuri nartanalaya, kolkata .
bharatanatyam is brought to life by cultural activist and the force behind the arangam dance theatre, chennai, anita ratnam. the dvd provides a comprehensive view of the beauty and rhythm of the dance form .
from the land of jagannath  orissa  comes the enchanting dance form odissi, performed by sujatha mohapatra. manju bhargavee shows how kuchipudi from the village of kuchelapuri in krishna district of andhra pradesh, is still such a vibrant and colourful dance form. not as familiar as the other nine forms is satriya that comes from the island of majuli, one of the biggest riverine islands in the world in the middle of the brahmaputra river, assam. and anita sharma, the senior most disciple of guru jatin goswami, gives an elegant introduction to the dance form that is simple and delightful. replete with theatre and laced with rich music and movements yakshagana comes to life with the performance of the artistes of the yakshagana troupe  malla sri durgaparameshwari yakshagana kala mandali .
kerala tourism has launched quick response (qr) code - aided tourism search, an innovative tool which makes it easier for travellers to find destinations and related information on the official website .
the facility has been rolled out as smartphones have started playing a key role in travel planning. the qr code - aided tourism search optimises interactive features of the site keralatourism. org .
kerala tourism has already established hundreds of qr - coded signboards along the road network in the state. travellers can scan the qr code using a smartphone or a tab which has a qr - code reader. the radius of the location to be known can be selected. the predetermined distance varies from 2 km to 50 km. a total of 1, 200 geo - tagged photos from various parts of kerala, with around 75 photographs from each district, have been uploaded on the website .
addressing a press conference after launching the qr code here on wednesday, minister for tourism a. p. anil kumar said kerala tourism was the first to offer the facility in the country .
kerala tourism is looking for a massive collection of geo - tagged images with people’s participation in expanding the qr code database .
geo - tagged photographs with location information of possible tourism destinations can be uploaded on the website using a smartphone. this will be verified before including in the qr code - aided tourism search .
click on the menu icon of the browser, it opens up a list of options .
here click on the “privacy & security” options listed on the left hand side of the page .
a pop up will open with all listed sites, select the option “allow“, for the respective site under the status head to allow the notification .
once the changes is done, click on the “save changes” option to save the changes .
urltoken introduces this new concept for sending video greetings during the occasion of onam, the major festival of kerala, india. video clips depicting onam celebrations, can be sent as onam greetings via e - mail. the user can customize the message to be send along with video. the greetings page is created with great usability, so that even a novice in internet can send video greetings to their near and dear .
the video portal, urltoken contains hundreds of professionally made video clippings of kerala, a state of india. kerala, popularly known as god
s own country is one of the fifty destinations of a life time, according to national geographic traveller .
according to m. r. ajith, executive director, the speciality of kerala videos is that it contains only professionally created video clips. “unlike user developed sites where visitors struggle to find out quality videos from umpteen number of videos, urltoken offers you the best of kerala
.
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trivandrum: the millennia - old ayurveda is taking the digital route to reach a global audience captivated by the science of life. kerala tourism today launched two e - books on ayurveda in a first electronic publication of its kind by a tourism board in the country .
state tourism minister shri a p anil kumar released the two e - books on ayurveda, besides two other e - books, one on the socio - cultural history of kerala and the other on yoga and healthy living, at a function here. kerala tourism is a pioneer in using digital tools for promoting the destination .
the e - books on ayurveda are the award - winning coffee table books ‘panchakarma: ayurveda’s mantra of rejuvenation’, explaining panchakarma as a holistic rejuvenation therapy combining five therapeutic actions to detoxify the body and revitalise the body system; and ‘ayurveda: the mantra of niramaya’, an introduction to the medicine system using texts from ancient scripts to modern research papers .
the other e - books are ‘kerala: a poem in green and gold’, a veritable storehouse of information on kerala by former chief secretary k jayakumar and ‘yogasutra: the art and science of living’ .
in his remarks, the minister said, “the e - books on ayurveda are aimed at people around the world, to help them learn about the age - old system of medicine so that they can come to kerala and experience its health benefits” .
suman billa ias, secretary, kerala tourism said, “the two ayurveda e - books and the other two e - books are part of our continuing efforts to inform the global audience about kerala and to help them become a part of the experience that is kerala” .
rani george ias, director, kerala tourism said, “using modern technological tools is important in today’s digital age to reach a wider audience who are eager to travel”. those buying the ayurveda e - books will get free e - brochure on kerala tourism .
copyright © 2009 – 2018 kerala it news. all rights reserved. powered by sourcing partners .
o, i am not kidding. it is true that today just about the only things that california and kerala have in common are the following: a southwesterly physical location in their respective countries, and a population that is approximately 30 million. maybe also that both produce a lot of high - value agricultural products, and both have lots of sunshine. otherwise, there is pretty much no comparison. but that - - if n vittal can help it - - may be about to change .
the information technology advisory council for kerala, under the chairmanship of the irrepressible vittal, met recently and made a number of recommendations. the former union secretary of electronics and telecommunications and present chief vigilance commissioner seems to believe - - he does concede that he is an optimist - - that if these recommendations are followed through, kerala will indeed become a high - tech power .
it has become a critical part of the future for kerala. for one thing, there is the element of competition: every other southern state, namely karnataka, andhra pradesh, tamil nadu and even neighbouring maharashtra, has latched onto it as a generator of prosperity for their burgeoning populations .
- - who picked up yet another encomium as technology man of the year at the comdex india technology fair in new delhi - - has energised the region after explicitly identifying it as a core competency for his state. in tamil nadu, too, which was hitherto viewed more as heavy - industry location, former union industries minister murasoli maran has taken on the mantle of local champion for high technology .
karnataka, with its critical mass of technology industries centred around bangalore, and maharashtra with the weight of its industrial complex in bombay and pune, are already acknowledged centres of it. that leaves little kerala as the country cousin, and that probably means kerala simply will have to try harder - - it is hardly known for technology .
what kerala is famous for, of course, is natural beauty, and in turn, tourism. in the short span of ten years it has evolved a remarkable campaign centred around the themes of heritage tourism and ayurveda. helped to some extent by the troubles in kashmir which have decimated the tourist traffic to that state, kerala (with its clever advertising positioning as' god' s own country') has suddenly emerged as a major tourist destination .
instead of attracting the free - spending, affluent, environmentally conscious visitor from overseas, kerala has largely attracted the backpack crowd - - thus kovalam, one of the most beautiful beaches in the world, sometimes feels infested with penurious european kids who spend little, go on drug binges, and are general, undesirable riff - raff. the pristine nearby varkala may, sadly, follow the same path .
houses that have been converted into spartan ethnic lodges serving up traditional cuisine and medicinal massage, and the ancient dance forms of kudiyattam, mohiniattam and kathakali .
just as rajasthan has successfully promoted its variant of heritage tourism, with the splendid palaces, the tradition of chivalry, and the colorful pushkar fair, kerala has highlighted its more humble country homes, the tradition of herbal medicine, and the re - staging of a trissur pooram - like event with caparisoned elephants. even though purists may complain that kerala, like its look - alike bali in indonesia, is prostituting its culture for a few tourist dollars .
another area where kerala demonstrated vision was in the early establishment of keltron, the state electronics development agency, in an attempt more than twenty years ago to bring the manufacturing of electronic equipment into the state as a small - scale, even cottage industry, that would take advantage of its competencies. alas, keltron, for reasons that are not clear to me, has run into financial difficulties .
thus, there are areas where kerala has been far - sighted and visionary. that' s the good news. the bad news is that the kerala pattern of income redistribution and reform has run into a brick wall. this experiment, much beloved by development economists, has transformed kerala through thorough - going land reform and citizen empowerment .
kerala has managed to reach first - world levels of human development and a physical quality of life at income levels that are a mere one - hundredth of the west. this has been achieved essentially through ensuring that whatever wealth is generated in kerala is made available to all sections of the populace. thus there is little of the grinding poverty seen elsewhere in india; neither is there the unbelievable opulance .
by richard franke and barbara chasin; their later papers on the topic are available on the web. these numbers indicate the tremendous achievements made through redistribution as a development strategy .
more recent figures indicate that the literacy rate has inched up closer to 95 per cent, the life expectancy for women in kerala is slightly higher than that for white women in the us; infant mortality has fallen; and the birth rate is about 15 - - the state has reached zero population growth. it is also likely that the per capita gnp is probably an underestimate, as the average keralite expends considerable ingenuity in avoiding the eagle eye of the tax collector. after all, kerala accounts for the highest (per capita) sales of all sorts of consumer goodies .
but kerala is now beginning to run against what i suppose is a fundamental law of economics: there is no more wealth to redistribute. the state has little by way of productive industry; its traditional agricultural strengths (again millennia - old: the roman pliny complained that all the gold of rome was going to kerala to buy black pepper) are being undercut by high factor prices and poor resource management .
kerala is sustained primarily by its exports of human capital: the educated manpower that streams out of the state to the rest of india, the middle east, formerly to singapore, and now to north america, sustains the state with very large external remittances (more than us $ 10 billion in 30 years) that exceed the state budget, i am told. this is not exactly a healthy state of affairs, and the state government runs a persistent deficit in any case .
alarmingly, the hard - fought gains in the physical quality of life index are now beginning to dissipate - - it is believed that unemployment is at about 12 per cent and that fully one - third of the population may be technically below the poverty line. thus, it is imperative for kerala to concentrate on wealth creation .
one of the best solutions appears to be it - - after all, it does not need great amounts of capital, it is non - polluting, and indians in general seem to be fairly good at it. the level of human capital in kerala is adequate, even though educational attainment levels are only average. the state' s service sector is already 43 per cent of the economy: the highest level in india .
furthermore, the infrastructure in kerala is astonishingly good in patches - - it is the only state where there is a 2 megabyte fibre dot connection to practically all locations, a happy consequence of the long, thin geography. of course, this is an under - utilised resource, but it could form the basis for wiring the place for fast internet access .
one of the possibilities in kerala is the creation of internet content - - given the large numbers of educated but underemployed people, it might be feasible to put them to work doing the boring but necessary activity of turning paper documents into electronic content. and this could even be done at home, assuming the last - mile problem is addressed .
since kerala is in any case the biggest consumer of information in india, this possibility is not all that remote. already, there are some it - based services operating out of kerala, even though they are not very high - tech: for instance, medical transcription, legal transcription, etc. this is not very profitable work, but it could employ quite a lot of people .
even if you are well - informed about kerala, this cd, which was sponsored by kerala' s department of tourism and the technopark, will provide new insights. i would especially recommend it to diaspora malayali children, for it gives bite - sized information, never pedantically, about the land, the heritage, the history and places of interest in this, india' s emerald coast .
i have some minor cavils about the cd - - i do believe the video and audio clips from films could have been chosen more judiciously; in other words, they did not put in my favorite film songs. sigh! but the background music compensates for that, with traditional tunes and themes, for example the vadakkan pattukal (northern ballads). my other problem is that the cd is mildly addictive - - i spent three hours straight with it when i first got a copy .
all in all, however, the cd is a synthesis of high - tech and
high - touch
: precisely what kerala hopes will be its unique competence. the technopark in trivandrum is another example of this synthesis. kerala' s boosters never tire of pointing out that it is the lowest - cost it location in the country, with a fully loaded cost at only $ 8 / hour, as compared to other locations which may be as much as three times as expensive. doubtless this gladdens accountants' hearts .
the technopark has the usual techno - gobbledygook - - a captive power plant, a satellite earth station, access to an international airport, and so on. but what it has that no other site offers is an utterly stunning physical location atop a hill. if you look around, there is nothing but coconut palms and, on the horizon, the cobalt - blue arabian sea; kovalam is a mere five miles away. come to think of it, i wonder how anybody gets any work done there .
i am told quite a few companies, mostly small businesses and start - ups, have set up shop at the technopark. housing and other costs are also low: in 1997 - 98, trivandrum had an inflation rate of 8 per cent in the consumer price index, as compared to say, delhi, with 14 per cent, according to recent figures. there is also an adequate flow of fresh engineers from the state' s several schools .
there are a couple of flies in this ointment, however: one, the issue of money for investment; the two, the issue of labour intransigence. on the first point, the it council suggested that 3 per cent of the budgets of all departments be set aside for computerisation; if this money comes from the government, it is likely that the private sector will chip in, assuming there are profits to be made .
labour intransigence is a bigger problem. and a corollary is the feeling that the marxist government in kerala is likely to be generally anti - business. in both cases, to be quite honest, the issue is more perception that reality. officials reel off figures that show that the kerala worker has shaped up, and is not prone to strikes and industrial action any more - - they have seen too many factories down their shutters and leave the state .
as for the marxists, they seem to have come to the realisation that they have to attract investment and support entrepreneurship. despite occasional tantrums, the marxists are indeed adapting. there may yet be hope .
in sum, if all these plans come together, and brave entrepreneurs can be found, kerala might yet confound the nay - sayers and become a high - tech state.' god' s own computer country' doesn' t quite have that certain ring to it, but who knows? watch out, silicon valley !
the union minister of state for tourism, renuka chowdhury, releasing symphony celestial, a dvd collection of indian classical dance forms, by giving the first copy to the tourism minister, p. sankaran .
when it comes to showcasing the rich classical art forms, keralites are in the forefront and a thiruvananthapuram - based digital publishing house has come out with yet another dvd package titled 'celestial symphony', which was released on saturday by the union minister of state for tourism, renuka chowdhury, by handing over the first copy to the tourism minister, p. sankaran .
with an eye on the western audience, the series of dvds / vcds on classical dances of india, have english subtitles. honoured by unesco, koodiyattom art form is presented by kalamandalam sivan namboodiri, who has the distinction of being the first one to learn koodiyattom outside the 'chakyar' community. the section on bharatanatyam features anita ratnam of arangam dance theatre based in chennai. mohiniyattom is perfomed by dr. deepti omcherry bhalla based in delhi. what takes the cake is the section on kathakali, which combines the facets of ballet, opera, masque and pantomime. there is unparalleled array of colours, music, expression, drama and dance, which prove to be a truly amazing audio - visual experience .
html public
- / / w3c / / dtd xhtml + rdfa 1. 0 / / en
urltoken
if the plan doesn' t work, change the plan but never the goal .
now with such dedicated people at the helm and a government to support bold measures, such initiatives are bound to show positive results. gksf season 7 would be something to look forward to and maybe time to make a definite mark at the national and international level .
kerala tourism has received a shot in the arm as its signature video has gone viral, securing more than 6. 3 lakh views on its facebook page, besides 21, 000 shares in three days, after it got uploaded on keralatourism. org. among the viewers' comments, 60% were from outside the state, which according to the tourism department, is a positive indication of the rising popularity of kerala as a preferred tourism destination .
thiruvananthapuram: kerala tourism has received a shot in the arm as its signature video has gone viral, securing more than 6. 3 lakh views on its facebook page, besides 21, 000 shares in three days, after it got uploaded on keralatourism. org. among the viewers' comments, 60% were from outside the state, which according to the tourism department, is a positive indication of the rising popularity of kerala as a preferred tourism destination .
claiming that it' s for the first time that an official video, which is also projected as the theme song for kerala tourism, is getting such a viewership, tourism director p i sheikh pareeth said that he was expecting it to cross 50 lakh in the days to come. “we have put everything that symbolizes kerala, its nature, culture, people and art forms, together to make this musical video, “ he added .
the 4. 10 - minute long video features a song 'muthalam mudithalam kaliyadum nade nin thunjathu...' in devagandhari raga, which one can relate to the 'god' s own country' and its 'sopana' music. “giving music to these beautiful lines penned by manoj kuroor (a writer and a chenda artist) was a great feeling. he could give a rhythmic structure to each line, blending beautifully the traditions of kerala. but the unprecedented hit on social media came as a big surprise for me, “ said sreevalsan j menon, the music director .
“the song also gets a feminine perspective, as it is sung by two female singers meera rammohan and sreeranjini kodampally, which according to the music director, projects the state as gender - friendly. however, the main focus is the rhythm of kerala which is achieved beautifully through the lyrics, music and visualization, “ he added .
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kerala tourism is conducting an online painting competition for children worldwide in memory of edmund thomas clint, a prodigy who created more than 25, 000 works of art before he died one month short of his seventh birthday .
, a prodigy who created more than 25, 000 works of art before he died one month short of his seventh birthday. clint' s prolific output consisted of paintings and drawings - created mostly on used paper with charcoal, pencil, ball - point pens, crayons and watercolours - that depicted kerala' s rich cultural heritage, especially its religious festivals and temple art forms .
died on april 15, 1983 of kidney failure, but his masterful works continue to astonish art lovers and critics for their vibrancy, depth and maturity .
we hope this competition will become a lasting memorial to clint, the magical talent who was with us for such a short time. it is a tribute to an artist whose drawings are as awe - inspiring today as they were when he first drew them ,
the minister said .
we also intend to showcase kerala' s culture and its uniqueness as a destination .
the paintings can be on any theme related to the state of kerala and the each participant can submit up to five entries online through the kerala tourism website urltoken. there is no entry fee for the competition which will be open from january 15 to may 31, 2014 .
tourism secretary mr suman billa said the idea of the competition is to let the world see' god' s own country' through the eyes of a child .
kerala is one of the most beautiful places on earth and it was even more beautifully rendered on canvas by clint. we want the world to be inspired by clint and by kerala .
clint' s father mr m t joseph thanked the kerala government for reviving his son' s memory and honouring his prodigious talent thirty years after his death. he and his wife said while they have preserved tens of thousands of clint' s works on paper, the prolific child had also used every inch of space on the walls and the floor of their home as canvas .
we hope the world will know clint better through this competition ,
he said .
children living anywhere in the world can register online for the painting competition. upon registration they will be sent two e - books - one containing a portfolio of 30 works by clint and the other with 100 photographs on kerala to help them learn more about the region and its culture .
additionally there are more than 3000 video clips on the award - winning kerala tourism website for the children to browse through .
the painting should be on paper and created manually. the participants can scan the painting and submit the image to kerala tourism website using the log in id they receive at registration .
there are 125 prizes on offer. the top 5 winners (and their parent / guardian) will each get a tour package to explore kerala along with an economy class ticket to travel to the state .
the millennia - old ayurveda is taking the digital route to reach a global audience captivated by the science of life. kerala tourism recently launched two e - books on ayurveda becoming the first tourism body in the country to launch electronic publications. mr. a. p. anilkumar, minister for tourism, released two e - books on ayurveda; besides two other e - books: one on the socio - cultural history of kerala and the other on yoga and healthy living .
the event, attended by mr. suman billa, tourism secretary, mr. vijayan thomas, chairman ktdc and dr. n. prashant, managing director, ktdc, also witnessed the launch of a 15 - minute film on kerala' s western ghats, besides two brochures on the excavation site of the ancient port of muziris near kochi and the key festivals and events of the state in 2013 .
the e - books on ayurveda are the award - winning coffee table books' panchakarma: ayurveda' s mantra of rejuvenation', explaining panchakarma as a holistic rejuvenation therapy, combining five therapeutic actions to detoxify the body and revitalize the body system; and' ayurveda: the mantra of niramaya', an introduction to the medicine system using texts from ancient scripts to modern research papers .
the other e - books are' kerala: a poem in green and gold', a veritable storehouse of information on kerala penned by mr. k. jayakumar, former chief secretary and' yoga sutra: the art and science of living' .
the e - books on ayurveda are aimed at people around the world, to help them learn about the age - old system of medicine, so that they can come to kerala and experience its health benefits ,
mr. a. p. anilkumar said .
the two ayurveda e - books and the other two e - books are part of our continuing efforts to inform the global audience about kerala and to help them become a part of the experience that is kerala ,
mr. suman billa said .
' panchakarma: ayurveda' s mantra of rejuvenation' had won the prestigious pacific asia travel association (pata) gold award for promoting kerala as a destination for ayurvedic rejuvenation.' ayurveda: the mantra of niramaya' had won the national tourism award for the' best publication in english.'
use of modern technological tools is important in today' s digital age to reach out to a wider audience who are eager to travel ,
ms. rani george, director, kerala tourism, said .
the e - books, film on western ghats and the new brochures on muziris and kerala' s festivals contain vital information suited to a wider section of people, both at home and abroad, and the young as well as the elderly ,
she said .
those buying the ayurveda e - books will get free e - brochure on kerala tourism. at the end of each chapter of the e - books, a link to the website of kerala tourism (
) provides instant reference for the readers about kerala as a top tourism destination in the world .
titled' the call of the wild', the 15 - minute film on kerala' s western ghats cover seven major locations and the northern and southern bordering points of the ghats in the state. declared a world heritage site by unesco, the western ghats are one of the world' s biodiversity hot - spots. the seven major locations appearing in the film are eravikulam national park, silent valley national park, mathikettan shola, pampadum shola national park, anamudi shola national park, myristica swamps and the palakkad pass .
the tourism minister also launched two brochures titled' muziris' and' celebrations'. it is for the first time that a brochure has been produced on muziris, covering the entire excavation project to unearth the remains of the ancient port city that had trade relations with rome .
the' celebrations' brochure covers the key festivals and events in kerala that are a huge draw among the tourists, especially from abroad, during 2013. this is the second time that kerala tourism is bringing out a brochure on the state' s festivals and events. the first' celebrations' brochure was published in 2012. both' muziris' and' celebrations' will be distributed at national and international tourism fairs and road shows .
kerala is tipped to become the first state to enforce food safety laws online with a pilot being scheduled for launch here on monday .
tv anupama, commissioner, food safety, told businessline, a computer application has been developed and undergone trials .
tablet - based app “we are now looking to develop a tablet - based app so that officers can take on - the - spot assessment and even keep the office of the commissioner informed in almost real - time .
“wi - fi connectivity can help them run through the procedures the same day, ” anupama said .
this will help speed up the ‘response time’ of the administration to instances of violation of food safety laws, bring those involved to book, and most importantly, fast track information to the public. ”
tablets distributed currently, it takes 4 - 5 days to get through with procedures ranging from sample collection to lab testing; issue of show - cause notices; punitive action; and appeals .
anupama said that officers at the district level have already been given tablets. a primary level of training has already been given to them .
the tablet application will decide the success of the online initiative, anupama said. “we will keep a watch and try to get a feel of the app as we go along. ”
limited capabilities currently, use of technology is limited to the laboratory - level testing of samples collected. the new application will take it further upstream to the spot where the sample is sourced .
those who worked on the application had a tough job assimilating the myriad provisions of the food safety act — more than 100 of them with sub - sections, rules and regulations. state government - owned sidco was roped in with a mandate to find a one - stop it solution for both lab testing and enforcement .
the latter is also the it consultant for the kerala tourism department since 1998 .
a five - member software team got on the job with the guidance of food safety joint commissioners k anil kumar, d sivakumar and d ashrafudeen, and research officer g gopakumar .
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ayurveda and 'panchakarma' have become the buzzword among tourists coming to god' s own country. 'ayurveda: the mantra of niramaya,' a coffee - table book brought out in association with kerala tourism, has bagged the national tourism special award for excellence in publication .
the book had earlier bagged the coveted pacific asia travel association (pata) award. it contains facts and opinions gleaned from the ancient primary texts of ayurveda. a general view of the principles and practices of ayurveda has also been included .
the 110 - page book, which has a foreword by ayurveda physician k. raghavan thirumulpad, is aimed at tourists coming to the state for ayurveda and rejuvenation therapy. the beautifully - illustrated book comprises seven sections - the history of ayurveda; the philosophy of ayurveda; the body mystique; pharmacology; rejuvenation; frequently - asked questions; and explanatory questions .
photographs of murals depicting lord dhanwantari and lord brahma imparting the knowledge of ayurveda to their disciple daksha prajapati; daksha prajapati passing on the knowledge to the aswins, the twin gods; and the aswins passing on the science of healing to indra, king of gods, are included in 'the history of ayurveda' section .
in 'the body mystique' segment, 'doshas,' 'dhatus' and 'malas' - the three elements that kickstart the various functions of the body - are described in detail .
the section on 'pharmacology' deals with classification of ayurvedic drugs and how ayurvedic remedies are prepared .
the section on 'rejuvenation' describes in detail the 'panchakarma.' a blend of rejuvenation therapies aimed at detoxifying and revitalizing the body, panchakarma is claimed to be the most effective way of alleviating stress and combating functional impairments of the body. it tunes the body, organs, mind, breath, and nerves, and purifies the blood .
purification therapies, treatment methods of panchakarma with the preparatory procedures, main treatment procedures and post - treatment care are included. from 'thalam,' 'thalapothichil,' 'sirovasti,' 'pichu,' 'netradhara,' 'karnapoorna,' 'udwartana,' 'kativasti,' 'urovasti,' 'navarakkizhi,' 'podikkizhi' and 'ilakkizhi' to 'shirodhara' and 'takradhara,' all are covered in the book .
frequently asked questions such as does ayurveda advocate vegetarianism, why are ayurvedic medicines not standardised, do ayurvedic drugs have side - effects, and why are most ayurvedic treatments time consuming are included .
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invis multimedia formerly india vision international the first apple computer based video production studio of india , was set up in 1995 . they started commercial production in march 1996 . 
invis multimedia formerly india vision international the first apple computer based video production studio of india, was set up in 1995. they started commercial production in march 1996.
invis multimedia formerly india vision international the first apple computer based video production studio of india, was set up in 1995. they started commercial production in march 1996.