tictail
tictail' s ceo, carl waldekranz, currently has an approval rating of 52% . tictail' s primary competitors are
most significantly, tictail talk, just like all of tictail’s features, was designed to work on mobile first. their mobile focus makes sense given how much business tictail shops do on mobile .
here' s tictail' s new plan to boost salesthe much hyped e - commerce platform tictail have decided to st ...
owler has collected 14 screenshots of tictail' s website since may 2014. the latest tictail website design screenshot was captured in jun 2018 .
in stockholm? visit tictail × hobo, a 24 / 7 community destination spotlighting emerging brands from tictail’s global marketplace, exclusively at hobo hotel .
since tictail was founded in 2012, it has participated in 4 rounds of funding. in total tictail has raised $ 32. 4m. tictail' s last funding round was on jul 2015 for a total of $ 22. 0m
tictail provides a do - it - yourself e - commerce platform for retailers to build up an online store on their own. tictail' s headquarters is in stockholm, stockholms län. carl waldekranz is the ceo of tictail. tictail has raised a total of $ 32. 4m in funding. tictail' s main competitors are goodsie, jumpseller and highwire. as of june 2018, tictail has 52. 1k fans on facebook and 12. 6k followers on twitter .
tictail passed the 100, 000 - store milestone on october 14th, three years after launching in 2012. but look alongside that announcement in tictail’s blog and you’ll find feature releases are far outnumbered by spotlights on tictail shops and their owners. so even if tictail can’t boast etsy’s 1. 3 million individual sellers, tictail’s closer relationship with its shops speaks to its own way of empowering small businesses .
tictail’s social features allow brands and shoppers to communicate directly, in real time .
tictail comes from a mix of the words “boutique” and “long - tail. ”
founded in may 2011, tictail has 35, 000 stores on its platform .
the wall street journal — online store creator tictail raises $ 1. 6 million
tictail currently has 12, 644 followers on twitter. as of february 2014 tictail had 4, 675 followers. that' s a 170 percent increase in 3 years
tictail currently has 52, 087 fans on facebook. as of february 2015 tictail had 15, 236 fans. that' s a 241 percent increase in 3 years
the owler community has estimated the revenue of tictail to be less than $ 1m .
how much growth have you seen in u. s. brands selling via tictail ?
am new york — e - commerce site tictail taking u. s. by storm
waldekranz also cites the tictail feed as a significant difference between his platform and others' .
in a similar model to the apple store, tictail swipes a tasty 30% commission .
oh hi! you need to enable javascript in your browser to use the tictail dashboard .
what percentage of brands sold in tictail market are females? over half of the brands in tictail market on any given day are female. for this month, it’s entirely ladies !
“on tictail, over 55% of all our purchases are on mobile devices. it forces us to think about further and better, ” says kaj drobin, cpo and cofounder of tictail. “really engaged mobile buyers are spending 40% more than the average tictail buyer. ”
stop by tictail market in nyc and browse a curated selection of products from our online marketplace .
that tictail shop owners gathered at their own urging, especially in the 15 cities where tictail has no offices, highlights the community they want to build–of shop owners that learn from each other. tictail’s talk messaging reflects that urge to build intimacy and connection within the cold confines of digital shopping .
he added that tictail was aiming to have 100, 000 stores by the end of the year .
tictail is a free diy e - commerce platform available worldwide. for established retailers, start - ups and individuals alike, tictail provides all necessary tools to create an online shop within a few minutes. in september, tictail launched its app store with additional features, which is also open for external developers .
goodsie is tictail' s # 1 competitor. goodsie was founded in aventura, florida } in 2011 .
tictail provides a do - it - yourself e - commerce platform for retailers to build up an online store on their own. tictail was founded in 2012. tictail' s headquarters is located in stockholm, stockholms län, se v7 11641. it has raised 32. 4m in 4 rounds. th ...
acton capital partners | growth. driven by reason | news | tictail raises $ 22m in series b funding
tictail represents quality. it' s the only e - commerce platform i would recommend for creatives .
the tictail founders (f. l .): kaj drobin, carl waldekranz, siavash ghorbani, birk nilson
jumpseller is one of tictail' s top competitors. jumpseller was founded in 2009 in porto, portalegre district .
a small - business sales platform, tictail is positioning itself as an open digital marketplace for ent ...
that includes tictail reaching out to its community of local sellers and asked them to host simultaneous local meetups for tictail’s first global meetup day on september 30th. tictail sellers from 300 brands gathered in 17 cities, from their big markets in tictail’s home city of stockholm, new york city, london, and paris to smaller meetups in athens, glasgow, austin, and barcelona for meetups and town hall - style discussions on entrepreneurship and building global brands .
highwire is a top competitor of tictail. highwire was founded in 2006, and is headquartered in seattle, washington .
tictail announced on thursday the appointment of two executives to its senior team, arjun kapur, of s ...
this summer at tictail, we are cruising around new york city helping independent brands grow. all from ...
“it’s a very exciting milestone, ” tictail chief executive and co - founder, carl waldekranz told the financial times .
last time we spoke 15 out of tictail’s 40 staffers were in new york. will you be hiring more here ?
the “tumblr for online shops, ” tictail, lets customers talk directly to shop owners in a slack - like interface .
swedish e - commerce startup tictail has announced an $ 8m series a fundraising round to support its expansion in the us .
starting a shop on tictail is free. added bonus? absolutely no listing fees, whether you add two products—or 200 .
tictail has employees and is the fourth highest among it' s top 10 competitors. the top 10 competitors average 42 .
tictail is a social e - commerce platform that allows shoppers to discover, follow, and engage with eme ...
tictail has 12. 58k number of twitter followers. the number of followers has decrease 0. 2% quarter over quarter
there’s more in the pipeline for tictail talk. soon, customers will be able to track their shipping order straight from the customer order card in their shop conversation. tictail even plans to let shop owners chat with tictail customer support right from the app just like talk lets owners chat with customers. like many of tictail’s features that have been quietly released every few months, the next improvements will focus on improving the customer - owner experience, but talk’s improvements will favor utilitarian upgrades over visual flash .
he attributes its decent growth to user recommendation - 81% of tictail' s stores have recommended the platform to someone else .
there’s a big organic growth on tictail, with brands finding tictail by being inspired by other brands that are already part of the community. we have a lot of amazing brands already that are growing and get a buzz around them. this always motivates other like - minded brands who also want to build their business around brand values and story, with tictail as their brand destination .
tictail sellers can now record videos, add stickers, and post to instagram .
gen z entrepreneurs, the ...
with stripe enabled, the tictail checkout will have a different flow. see it here! cast: tictailtags: ...
like many of today’s messaging apps–or at least the ones you can actually bring to mind–tictail ended up going with the familiar bubble box style for tictail talk. but that’s not where they started. the early designs messed around with different colors and box styles, striving to emulate the chic design of the main tictail app. pretty as it was, the experience was too alienating for new users .
new york, ny, tictail announced today that it has raised $ 22 million in a series b funding round... .
we asked a few questions of carl waldekranz, tictail co - founder and ceo, via email. here is the edited interview .
you can download the tictail press kit here. looking to get in touch? for press inquiries, please email press @ urltoken .
my # risograph print ‘picknick’ is featured at @ tictail i think it’s about time for some serious picknicks for sale @ wobbyclub webshop. urltoken
we' re always working to make the tictail app the best it can be. have feedback or questions? reach out anytime at urltoken
the
tumblr for online shops ,
tictail, lets customers talk directly to shop owners in a slack - like i ...
tictail launched with the purpose of helping anyone who had a great product, to easily sell online. we want indie brands ...
some of these are built in - house and tictail derives 100% of the income from them. however, in the true spirit of the web, it open - sources its software to allow third party developers to build apps which can then be sold on to tictail users .
this is not so much a review of the app (which would probably be 2 or 3 stars), as it is a review of tictail’s internet selling platform. tictail apparently does nothing to prequalify individuals to be internet sellers. my last two purchases have resulted in the tictail seller collecting my payment, then totally disappearing (no response to any contact) without delivering the product. result – filing a claim through paypal for reimbursement for non - delivery. be aware that the tictail platform will not reimburse you. because i (and paypal) have surely had enough, i will not be placing any more orders through the tictail platform. fool me once, shame on you, fool me twice…
social media is a core part of tictail as it enables us to have a constant dialogue with our community, both brands and shoppers. we always encourage brands on tictail to think through their social media as well as it really is such a great way to build relationships with customers .
if you' ve visited online retailer tictail' s brick - and - mortar on the lower east side, chances are your ...
however, he says for those whose products it applies to, tictail encourages its stores to use both platforms to reach as many potential customers as possible .
tictail specialises in designing customised websites for retailers free of charge in a matter of minutes and has more than 35, 000 active stores in 110 countries .
tictail' s revenue was reported to be kr16. 67 m in fy, 2015 which is a 84. 9% increase from the previous period .
but investing in messaging put tictail on a design tightrope: make your messaging too similar to other messaging platforms and users will forget they’re chatting inside the tictail app. make your messaging too foreign and your app is no longer intuitive. nobody wants a tutorial on how to text - message inside your particular app. so tictail went on a little design odyssey to answer the age - old question: how do you set your product feature apart without alienating your users ?
therein lies the more subtle problem: once they made tictail talk distinct from other messaging apps, how does tictail make each shop’s conversations distinct from each other? after beta testing with some of their shops and iterating on feedback, tictail built a color algorithm that takes the shop’s color scheme and assigns the cards colors that gel with the shop’s color theme, yet remain distinct from other shops. thus, cards pop and customers are subtly visually reminded which store they’re talking to .
there are so many different types of brands on tictail but the biggest categories are fashion for men and women, interior design, accessories and art / design .
so how does tictail actually make its money? it does not charge retailers to use its platform, nor does it slap on extra fees to use payment services .
the loam foundry room at the whitechapel bell foundry, in east london. the foundry made its first ever online store with tictail in 2013. photograph: david levene
tictail, a stockholm - based tech startup that lets individuals and retailers set up virtual stores in a matter of minutes, is setting up shop in new york .
tictail expanded from europe into the u. s. back in june 2014 as a platform that lets users both build online shops in just a few minutes and browse a volume of shops (hence “the tumblr for online shops” nickname). the shop offerings are boutique with a european edge, and browsing shops via tictail’s smartphone app is a crisp catalog of boxed visuals. tictail’s focus on mobile enables you to build and launch your online store directly from the company’s smartphone app. tictail’s prided itself mostly on its chic design and user - friendliness, but being able to directly chat with shop owners, especially from mobile, is a huge upgrade for digital shopping .
build your brand on tictail and gain access to smart marketing tools and cutting - edge social features designed to fit the needs of modern entrepreneurs. getting started is free .
questions regarding orders or product details should be sent directly to shop owners, who can be messaged through tictail talk or by using contact information provided on their about pages .
tictail has 52. 16k number of facebook likes. the number of likes has grown 3. 1% month over month and grown 8. 5% quarter over quarter
but tictail still wanted its messaging to have some distinguishing features, and eventually the company hit on a point of focus for its creative design energies: cards. think of the google cards that pop up on top of google image searches. tictail talk’s cards visually stand out from regular message bubbles and highlight non - conversation items that are critical to customer - shop owner interactions. after much debate, tictail decided upon their golden trio of customer - owner info boxes: product orders, discount deals, and images .
“only 37 percent of the world’s entrepreneurs are women [ and that ] doesn’t work for me, ” stated anna decilveo, the merchandiser at tictail market. that’s why she’s doing her part in furthering the plight of female business - owners, ensuring that tictail is a supportive platform for not only their products, but for their thoughts as well .
whether you’re browsing from home or on the go, tictail offers a global shopping experience unlike any other, bringing small businesses from every corner of the world straight to you .
what makes tictail stand out from the many other e - commerce platforms out there - and there is an awful lot - is its simplicity, lightness and affordability, insists waldekranz .
waldekranz differentiates tictail from marketplaces like amazon and ebay, where customers can make their own stores, because users have much more control and can easily set themselves apart from the competition .
tictail market gives our global community a brick - and - mortar home, and brings the newest in fashion, art, and home decor to manhattan' s lower east side .
swedish startup tictail, an etsy - esque e - commerce platform with offices in new york, announced today that it has raised $ 22 million in a series b funding round .
tictail is split between a browsing and a shop - owning experience, pleasing shoppers with curated suggestions of similar products and nearby shops while also streamlining the shop - managing experience for small businesses. as relayed in port magazine, the story goes that in the “kitchen table days” when tictail cofounders carl waldekranz, drobin, siavash ghorbani and birk nilson were spitballing how tictail’s shop creation process should go, they used waldekranz’s mother as a benchmark. how could they give her the tools to take her quirky porcelain business and make it into an online brand ?
what it does is charge its users on a monthly basis to use tictail apps and add - ons that can improve the efficiency, service, and usability of stores using its platform .
linas matkasse (swe), tictail (swe), urltoken (ger), urltoken (ger), etsy (us) and many more. view the entire portfolio here .
the tictail platform has a number of apps including ones to recover abandoned shopping carts. they’re also strengthening the link with facebook, with apps to help retailers sell products in a facebook shop .
nick d’aloisio, the 18 year old who sold his tech start - up to yahoo for around £30m last year aged just 17, has made an investment into swedish start - up tictail .
“tictail is a visionary e - commerce concept that has shown impressive traction in the last 12 months”, said florian heinemann. “right from the beginning, we’ve been enthusiastic about the product and the creative and competent team behind it. we’re sure that tictail will emerge as one of the most relevant e - commerce platforms worldwide and we’re very happy to be part of this development. ”
the tictail app update today now allows merchants to snap photos, write descriptions, fulfill orders and monitor their analytics, all from their phones in a process that waldekranz says takes about five minutes .
tictail has completed an $ 8 million funding round and is close to signing a lease in soho for a big apple outpost that will now serve as the company' s u. s. headquarters .
with our founding in stockholm, we' ve seen huge natural adoption of the tictail platform in sweden and throughout scandinavia. beyond sweden, our most popular markets are the united kingdom, france, germany, and the united states, with the u. s. being our fastest growing market. that being said, it is difficult to find any area around the world that is not growing with engaged entrepreneurs and small business owners. tictail today is used in 140 countries worldwide, with over 85, 000 independent brands selling on our platform. we are also seeing a huge uptick in shoppers leveraging tictail to discover amazing emerging international brands. for example, since most shopkeepers are using tictail to start their first ever online store, many of the two million unique products in our marketplace are not available anywhere else online .
tictail, an e - commerce platform aimed at small merchants, is introducing what it says is the first e - commerce app to let users create and launch a retail store entirely from their mobile phones .
“we’ve always considered tictail to be more than a tool, it’s a community for us. what we’re doing next year is connecting the community much more, and bringing the merchants closer to the consumers. ”
“definitely if you ask the designer at tictail, there’s a hundred things he wants to fix. what are the next cards we can add? how can we make the conversation better? ” says drobin. “we’re probably not going to do more visually, it’s more about the speed of communication. there’s tons of stuff in other places that make tictail more expressive, but talk is a very quick way to communicate. ”
we have the great job of looking through all the brands and creating collections and we constantly update these to make sure as many as possible are showcased. our goal is to showcase the versatility of brands on tictail .
waldekranz, 27, founded tictail with kaj drobin, birk nilson and siavash ghorbani. to differentiate the app, they built in the tictail feed - - a stream of messages telling retailers how to run their shop .
it could say:' tweet five ideas to increase your user base'; or:' write to a customer who filled up his shopping cart but didn' t end up paying' ,
waldenkranz says .
“when we structured our series a, we had a fantastic opportunity to choose who we would work with, ” said tictail ceo and cofounder carl waldekranz. “we try and choose people who will bring something beyond their investment .
“we’re very pleased to have brought in project a. the company’s operational expertise, especially the deep understanding of performance marketing and business intelligence is something that will benefit our platform considerably”, said carl waldekranz, ceo of tictail. “we always look to bring in investors who can really add to the mix of people and knowledge involved in tictail, as well as strengthen the team itself – we are very much looking forward to working with project a. ”
“we put together the pitch deck, and it soon became very evident that all of our existing investors wanted to increase their stake in the company, ” waldekranz said. “they’ve known us and tictail for quite some time. ”
you just opened a temporary brick - and - mortar holiday pop - up in nyc on orchard street. do you think that online retailers need a physical presence these days? and are there plans to have permanent tictail stores ?
online shopping has revolutionized how we think about buying things, but shopping in meatspace still has one distinct advantage: customer service. it’s far easier to walk over to a sales associate and ask your question rather than weave through faq pages to find the online store’s contact information. that’s why the swedish online shop - making platform tictail has released in - app messaging, called tictail talk, so that browsing customers can chat with store owners straight from the app .
how business - to - business platforms are still extremely expensive, hard to understand, and angled towards a more enterprise language or tone of voice - whereas tictail realises that most companies these days are run by human beings .
the future of shopping is in the palm of your hand. at tictail, we' re creating tools that make it easier than ever to shop and build a global business from your smart phone. you can learn more on bloomberg
i founded tictail in may 2011 with co - founders kaj drobin, birk nilson, and siavash ghorbani. we were all still at our previous jobs but wanted to build a product that could help to empower entrepreneurs and small businesses. my mother had just started her own business and i could see the difficulties she faced. we decided that creating a really simple online shop platform would be a great first step to get small businesses off the ground, so after six months of saving half our salaries as start capital, we quit our jobs and starting building tictail. it launched in may 2012 with my mother’s store being the first on the platform. in september 2014, we took a big next step in the growth of tictail and launched our first mobile shopping app along with a web version of it. this means that not only does tictail now empower entrepreneurs and small businesses but also shoppers who are looking for fresh, unique products .
alongside analytics, discounts are one of tictail’s most popular features for merchants, says drobin. active stores use discounts an average of six times per month to generate business, says drobin, so it was important to make discount cards pop .
once you start building up long - term relationships, and you build up visitors, then have them come over to your tictail site. have them find more of your products and create a longer relationship with them ,
he says .
the company has about 85, 000 independent brands (or about half of the 165, 000 stores that shopify boasts with its $ 2. 6 billion market cap). the additional round brings tictail to $ 32 million in total funding .
the future of shopping is in the palm of your hand. learn more about tictail' s investment in creating mobile focused products, and hear from two of our brands on how they' ve built global businesses straight from their phones. urltoken
before there was @ tictail murals there was the old @ tenementmuseum gift shop and this piece by famed street artist west one, @ futurecommunication. meaningful art has always had a home in our neighborhood. — # les # leshistory # publicart urltoken
the top 10 competitors in tictail' s competitive set are goodsie, jumpseller, highwire, wazala, auctiva, inkfrog, breakout commerce, looklive, bullet cart and printful. together they have raised over 7. 5m between their estimated 365 employees .
five innovative tictail artists including linda jäderberg, magda lundberg, and thomas okok gunnarsson are being featured this holiday season in stockholm' s ringen centrum. learn their stories, like magda' s below, and discover their work starting today until december 20th: urltoken
located on orchard street, this shop is a brick and mortar outpost of tictail, the global marketplace that proudly sells the products of small artisans and designers from all over. the new york shop tries to keep things fresh by regularly refreshing the curated selection of goods on offer. but for the month of march, tictail market will only be selling brands that are owned by females. that includes bold baubles from tarin thomas, feminine but cheeky frocks from pamplemousse, plus unfussy trousers and ruffled tops from selva negra .
what are your top selling females - founded brands? the top selling female - founded brands in tictail market in the past six months are badboynicegirl (shawna x), home accessories brand stone & vein, and, most recently, ethical fashion brand siizu .
tictail launched with the purpose of helping anyone who had a great product, to easily sell online. we want indie brands and retailers to be able to do this in a way that helps build their brand, and makes them proud of their online store .
shop and discover the world’s newest emerging brands on tictail. our streamlined app makes it easy to: • shop a global marketplace of independent brands from around the world. • follow the brands you love, and receive info, updates, and sale alerts directly through in - app messaging. • collect, like, and share your favorite finds with a community of fellow shoppers. • start your own online shop and enjoy sales, traffic, and visibility through our growing marketplace. this is tictail. discover something new .
tictail' s target market is
indie brands and boutiques
- the small - to - medium sized businesses who are really passionate about their products, brands, and back - stories, but who have not yet made the adaptation from physical to online stores .
shop owners using tictail talk can stop worrying about losing a customer’s order history in a mountain of emails. talk rounds up all the customer / client interaction into a vertical timeline a la slack, chronologically ordering conversations, deal offerings, and the customer’s purchase history .
tictail lets business owners set up online shops free of charge, leading wired magazine to call it “tumblr for e - commerce”. it hit headlines in november after pairing with britain’s oldest manufacturing company, the whitechapel bell foundry, to launch the latter’s first online store .
berlin / stockholm, november 12, 2013. project a ventures, a berlin - based company builder, invests 600, 000 euros in the swedish start - up, tictail. project a ventures joins existing investors, including balderton capital, klaus hommels and others .
essentially we just want to democratise selling online. we want to make selling online available to those people who don' t care about e - commerce ,
carl waldekranz, tictail' s 27 - year - old founder and chief executive, tells ibtimes uk .
secondly, unlike etsy, there isn’t the requirement that the goods be handmade or a product of small - batch manufacturing. if a merchant becomes large, it can still use tictail, and in fact some of its clients are quite large, like the airline lufthansa .
the investment is to secure project a as a strategic partner, they will be sharing their operational expertise in key areas such as performance marketing and business intelligence. furthermore, florian heinemann, project a’s co - founder and managing director, will be joining the tictail advisory board
tictail is a diy e - commerce platform that allows an individual or retailer to set up an online shop in minutes. we focus on strong community integration, simplicity of use, and attractive, customizable design for the brands and want to create an exciting and seamless discovery experience for shoppers looking for the brands they’re about to fall in love with. there is no cost for being featured on tictail. anyone can create an account and the edits we create are always being updated so as to showcase as many of the different brands as possible .
tictail makes money by selling further apps that retailers can add to their stores for a monthly subscription fee ranging from €1 to €10 (85p to £8. 50). they include discount codes, password protection and integration with google adwords. with seed funding of €1. 2 million (£1 million), tictail plans to open up its platform to developers, so they can create a range of new apps for its users around the world .
we want to become a local first - choice e - commerce platform for every world market .
definitely. we' re just getting started here at tictail and have big plans to continue to build the most loved and used e - commerce experience. to do so, we are always looking for the strongest tech and marketing talent for our office here in lower manhattan .
tictail launched in may 2012 with the purpose of helping anyone who had a great product, to easily sell online. we want indie brands and retailers to be able to do this in a way that helps build their brand, and makes them proud of their online store .
with 80, 000 stores spread across 140 countries, the company’s goal is to serve as a one - stop shop for merchants, including those who are one - man or one - woman operations. last july, 50 percent of tictail' s traffic was from mobile devices, and as of january, more tictail transactions take place on mobile than on desktops. waldekranz points to industry statistics that say five years ago, 96 percent of online shopping was done via desktop, but as of the fourth - quarter of 2014, 60 percent took place on mobile .
tictail has been growing fast in the last two and half years, after ten months we had 10, 000 online shops. today we have over 60, 000 online shops and a whole community of brands and shoppers dedicated to discovery. the long - term plan is to focus on our main goals of empowering entrepreneurs and bringing the next generation of brands and their supporters closer together. we have already seen the community evolving with brands building relationships with each other and also close relationships between brands and shoppers beginning as new customers discover their new favorite brands on tictail .
like etsy, tictail functions as a discovery platform for these small sellers, but waldekranz says he sees it as filling a different niche, in that rather than relying on the cachet of the platform itself, it is focused on getting the individual sellers equipped to build their own brands .
“nick is a friend of mine, and we’ve been speaking a long time, long before he sold summly to yahoo, ” waldekranz added. “i felt he understood where we were… i can call [ him ] up whenever i want and we can have a conversation about tictail. ”
tictail generates revenues through a “freemium model. ” the basic setup is free, but merchants who want extras must pay for them. additions include the ability to run advertising campaigns on facebook, having a custom url, having the ability to send email newsletters or offer discount codes to consumers .
the company plans to use the funding to build out their tictail marketplace on mobile platforms (see below), and expand internationally with brands from 140 different countries. the company has a mix of revenue streams, including premium features like e - mail newsletters and tools for customer relationship management .
i think i have three main focuses when thinking of tictail in five years. first we want to take empowering entrepreneurs to the next level, this could be everything from helping them with shipping their products, to small business loans, creating ads and other challenges small businesses meet. the second goal is tictail as a shopping destination that in five years we are top of mind for a shopping destination to discover new brands and where the new big brands in five years started off–much like nike started off being sold from the trunk of a car, we want to see the successful brands of the future starting off on tictail. thirdly, i think being seamless globally is where we’ll be in five years. this means we will be localized for each market and also each device. mobile as mentioned is taking over e - commerce and i think this will develop our business in ways we can’t foresee yet .
what are the brands you chose to stock? what’s great about tictail’s product selection is that our brands are coming from all over the world: germany, france, sweden and the uk, just to name a few. products cross all categories from high - fashion to streetwear, ceramics to art .
it is a year old, has almost 16, 000 customers already, and is at the fore of an ever - mounting revolution in the retail industry. it is called tictail and has set itself the ambitious target of becoming
the world' s most used and loved e - commerce platform
.
“if you think about how you’re going to build a business five years from now, this is how, ” carl waldekranz, tictail’s co - founder and ceo, said in a phone interview. “there’s a new generation of entrepreneurs, micropreneurs — people quitting their day jobs and launching their own brands. ”
in a marketplace you have no choice - you get put next to your biggest competitors. if you search for jeans, everyone that sells jeans will be placed next to each other in that context and design that you can' t completely control yourself, whereas in tictail, you get your own webpage .
tictail was founded in 2012 by four friends in stockholm, sweden. led by ceo carl w. rivera, who’d watched his mother struggle to find an easy way to build an online shop for her ceramics, the group set out to develop a revolutionary tool to empower business owners everywhere to launch global brands .
you’re probably already well aware that today, march 8, is international women’s day. while there are plenty of ways to celebrate all the females in your life (and the rest of the ladies in the world) today, tictail market, located on manhattan’s lower east side, will be honoring ladies all month long .
in the uk - where free - to - use tictail has just launched - alone, it was worth £78bn last year - with 300% annual growth in retail sales via mobile devices - and is set to grow to £87bn in 2013. as the market evolves with shifting consumer behaviour, darwinism plays out: adapt or die .
in other words, it’s a concession that green - and - blue bubble boxes are the de facto standard for text messaging, and varying has a price. on the other hand, adhering to the standard means customers and shop owners immediately grasp how the feature works, eliminating learning curves and letting tictail talk’s use value speak for itself .
“if you as a customer see a product you like but you don’t have enough pictures, with tictail talk, you can just ask the shop owner to send more images, ” says drobin. “that means any angle you really want to see in a product, to understand how the different parts look, it’s super easy now. ”
now tictail, a swedish company that has migrated to the united states, is hoping to make its mark with a product that’s somewhere between those two platforms. they’ve just raised $ 22 million in funding from their existing investors, including scandinavian venture firm creandum, new york’s thrive capital, london’s balderton capital and acton capital out of germany .
some of my favorites in - store right now reflect the worldliness of the tictail community: including the intricate patterns of spanish womenswear designer heinui, israeli - based shoe brand, lax, and vincetta ―a new york women’s fashion brand founded by the incredible, deanna ansari, who incorporates her beliefs on female body categorization into her entire collection .
launched three years ago in stockholm, tictail opened an office in new york city last year, where it employs 15 of its 40 staffers. the company has raised $ 10. 6 million over four rounds of financing, most recently an $ 8 million series a in february 2014 that included investments from new york venture firms thrive capital and red swan ventures .
acton is a late - stage investor, focused on internet companies with a proven business model. acton selectively backs early stage startups as well. their investments range over a broad spectrum of target sectors including e - commerce, e - services, marketplaces and saas companies across europe and north america. successful investments from acton in sweden include linas matkasse and tictail .
the tictail feed offers a rolling stream of advice and support to storeowners, prompting them on things such as how to sell your first product; not updating social media for some time and suggesting ideas on what to talk about; chasing baskets left at the online till; and contacting customers to make sure they' re happy with what you' ve sold them .
“when we made it look like tictail too much, it was unfamiliar, and the bump was too big from a ux perspective, ” says drobin. “one of the big things we talked about was that if we do this correctly, there should be nothing new to learn for stores and customers. it should feel like a native experience regardless of platform. ”
we opened a store in stockholm! tictail x hobo features a curated selection of 25 brands from 13 countries and is open 24 / 7 (so you can get your fashion and design fix anytime .) elle decor se interviewed our director of merchandising, anna decilveo, about the curation process, the inspiration behind the shop, and some of her favorite pieces. check it out! urltoken
“as a thank you for all the fearless women in the tictail community who are using their art, their fashion and their businesses to make a statement, we wanted to pay tribute throughout the month of march, ” she told the observer. we had a few more questions about the shop and what we will be able to purchase, so we had decilveo explain in her own words .
“if the consumer engages with the tictail store, liking or following or contacting the store over email, if they engage with us before making a purchase they’re almost twice as likely to make a repeat purchase, ” says drobin. “the feature we wanted to create was about engagement, about how to get the brand and consumer to interact as much as possible, even before making a purchase. ”
with the investment, tictail plans to open an office in new york city with its eyes set on the us market. waldecranz, who spoke to the guardian from the company’s new premises on broadway and broome street, said that the company’s previous user growth had come mainly from word - of - mouth, so “it would be unwise to spend our money on anything else than building the product. ”
e - commerce today is in such an exciting phase i think. there’s the enormous move to mobile shopping that’s only just started; we saw lately that the split between desktop and mobile purchases on tictail are now split 50 / 50. this will continue to develop and will really change e - commerce as we know it today. then just looking at online shoppers–they continue to become smarter and more demanding of online experiences and brands are delivering this raising the bar all the time. so personally i think there hasn’t been a better time for e - commerce. it’s finally taking the step from e - commerce as it was perceived in the ’90s to what it will be in the consumer tech era–with tictail hopefully playing a big part in this–much like blogs that went through this transformation a few years ago when tumblr stepped into the scene .
we’ve wanted to try out a physical retail space for a while now, to try out what tictail would look like as a brick - and - mortar. it’s great to have so many beautiful products in one place and be able to meet tictail shoppers and see how people browse the store, what questions they ask and how they engage with the brands. we’ve learnt so much by doing this and these are all lessons we will take into our online shopping destination. i don’t think online retailers need a physical presence today; shoppers are becoming savvier online shoppers and there is a lot more trust now than a few years ago. also there are so many great ways in creating immersive and interesting online shopping experiences today. having said that though, in our experience it’s always interesting to bring something online into a physical space or doing other things that enable your customers to share a new brand experience .
i love how easy it is to use. the initial set up of the shop was simple and straight forward. i' ve tried other sites that were complicated, didn' t offer as much, and weren' t as professional looking. adding products is a breeze and they don' t limit how many you can sell like some other sites. i' m still learning new ways to improve my business as i consider myself a newbie shop owner but overall i love tictail !
images have been standard in text messages since the dawn of the camera phone, but they are unsurprisingly important for online shops. according to tictail’s data, the more product images in their stores the more likely it will sell, and there’s a significant rise in sales when going from three to four product images. what if you weren’t limited to the 4 + stock images of the product on a model, but could see the actual product in the store owner’s hands from whichever angle you request ?
the u. s. is clearly our fastest growing market. when we began to notice this influx in traffic coming from the states, we knew we needed to double down on creating a presence here—and what better place than in new york city. about a year ago we opened an office here. i moved out with our head of marketing, our lead engineer, and a handful of others from our stockholm office. even in the past year of having a stake in the ground here in new york, it’s amazing to see the growth in brand awareness. we' ve had a huge amount of local brands start tictail stores, as well as a large influx of shoppers turning to the tictail app to discover and buy from independent brands around the world. fashion brands account for about 40 percent of our shops, followed by art, jewelry and home. no doubt that many of these fashion brands — both menswear and womenswear — are coming from the incredible creative talent here in nyc .
the 3 - year - old company, which launched in may what it says was the first e - commerce app to let users create and launch a retail store entirely from their mobile phones, got fresh backing from existing investors creandum of stockholm, thrive capital of new york, balderton capital of london, as well as acton capital of munich. tictail says the new round will allow the company to improve its mobile marketplace and further its global expansion as an e - commerce platform for the small, independent business owner with 2 million products now on site .
where did the idea for a shop stocked with all female - founded brands come from? we wanted to create a movement around spotlighting women who are creating history right here, right now. this led to the idea of merchandising all of tictail market with female - founded brands, as we believe that female entrepreneurs are the perfect example of modern women creating history. there is nothing more inspiring than someone dropping everything to pursue their passion project, someone who believes that they can help contribute to making the world a better place. on top of that, female entrepreneurs are fantastic role models for other women of all ages to show that we can create our own destinies .
tumblr for e - commerce .
i wanted to create a platform for people like my mother to sell things ,
he says. the result: tictail, a free service that simplifies the creation and running of online stores. growth has been exponential - - more than 15, 000 stores have opened since its launch in may 2012, with customers including fashion brand cheap monday and airline lufthansa .
we knew there were several platforms out there already, but our idea is an evolution of the e - commerce concept ,
says waldekranz .
we don' t focus on just starting a store, but on its first six months - - how to get traffic, follow up with old customers and give out deals .
direct text chatting between customers and proprietors sounds like a simple feature, and it is, but one that vastly improves the customer experience. that access goes two ways: the owner can see a customer digitally browsing the shop and easily chat with them, even offering discounts and special offers on the spot to entice purchases. that messaging functionality can expand to send greetings and discounts to groups of customers–in other words, an in - app newsletter that won’t clog email inboxes. plus, the in - app customer analytics let you target groups of customers, letting you tailor custom messages to your most loyal customers or give item deals to those who repeatedly buy certain things. which all makes tictail talk sound like a more intimate, personalized experience, something that likely leads to greater engagement.
tictail is a social shopping website for shoppers to discover emerging designers around the world . for brands , the platform is a diy e-commerce tool focused on strong community integration , simplicity of use , and attractive , customizable design . with no need for coding or web-design experience , small business owners are given the tools to build global brands . for shoppers , tictail is a destination to discover and shop home decor and fashion finds from a global community of emerging designers . founded in stockholm , tictail currently has offices in both sweden and new york where it opened its first brick and mortar store in january 2016 . 
tictail is a social shopping website for shoppers to discover emerging designers around the world. for brands, the platform is a diy e-commerce tool focused on strong community integration, simplicity of use, and attractive, customizable design. with no need for coding or web-design experience, small business owners are given the tools to build global brands. for shoppers, tictail is a destination to discover and shop home decor and fashion finds from a global community of emerging designers. founded in stockholm, tictail currently has offices in both sweden and new york where it opened its first brick and mortar store in january 2016.
tictail is a social shopping website for shoppers to discover emerging designers around the world. for brands, the platform is a diy e-commerce tool focused on strong community integration, simplicity of use, and attractive, customizable design. with no need for coding or web-design experience, small business owners are given the tools to build global brands. for shoppers, tictail is a destination to discover and shop home decor and fashion finds from a global community of emerging designers. founded in stockholm, tictail currently has offices in both sweden and new york where it opened its first brick and mortar store in january 2016.