pj ' s smoothies
in 2004, pj' s smoothies was the number one smoothie in the uk .
announced that it was scrapping the pj' s smoothies br... ... ^ being second can be best: innocent vs. pj' s smoothies ^
the brandgym blog: being second can be best: innocent vs. pj' s smoothies
pj' s smoothies was established in 1994 by founder harry cragoe and friend patrick folkes. pj' s smoothies was the original uk smoothie. in 1994, pj' s smoothies was originally marketed as
pete & johnny' s
, but there was never anyone actually called pete or johnny .
entrepreneur harry cragoe, who invented pj' s smoothies in 1994, knows all about this .
pj smoothies launched 10 years ago, creating the first smoothie company in the uk .
pj' s smoothies the main idea in this print campaign was to focus on the new extremely cheap price of pj' s smoothies (a u. k. brand). these outdoor posters would essentially be placed throughout the u. k .
pj' s smoothies - history - purchase by pepsico and discontinuation... pepsico bought the pj' s smoothies brand in 2005 for £20 million... at the beginning of 2008, pepsico announced that it was cutting the cost of pj' s smoothies by 30% and reducing the size of the range by half to attract new customers to the smoothie... later on in 2008, pepsico announced that it was scrapping the pj' s smoothies brand to focus more on the tropicana brand ...
pepsico’s decision to slash the price of its pj smoothies brand and reduce its product range may well prompt a lift in sales but critics argue that repeated revamps have confused consumers and resulted in pj’s losing its “mojo” .
the new series of itv endurance game show survivor is to be sponsored by pj smoothies in the brand' s first appearance on television .
and discontinuation... ... pj' s smoothies was the number one smoothie in the uk. [ 4 ] purchase by
well, what you predicted became true. pj' s was scrapped in 2008 !
the deal was negotiated by andy thompson, carlton' s head of sponsorship, and harry cragoe, the chief executive and founder of pj smoothies .
our frequency of purchaser is much higher than pj' s, and we have gained facings at pj' s expense in supermarkets ,
says marketing director richard reed, 31 .
the challenge will be to find the right balance between natural functional products, such as herbal smoothies, and artificial - probiotics in pj' s tummy love, for example. given that smoothies are positioned as natural drinks, just how the functional smoothies are marketed will be key .
pj' s specializes in hand dipped ashby' s ice cream, shakes, smoothies, malts, floats and connect roasters pour over coffee! we accept all major credit cards with no additional fee .
are the world’s biggest soft drink manufactur - ers. circumstances s ...
principal subsidiaries: moe' s southwestern grill, llc; mama fu' s noodle house, inc. ; planet smoothie franchises llc; pj' s usa, inc. ; doc green' s gourmet salads inc .
london – drinks manufacturer pj smoothies is launching a new website created by online design company enotions following on from from its rebrand last year .
the new site features a guide to pj' s products, a company history and history of the smoothie as well as a pj poll, fruit tips and a chatroom .
nahan king, pj smoothies marketing manager, said :
alongside our much anticipated £2m tv advertising creative, we will be launching online marketing initiatives which will enhance pj' s experience for all smoothie lovers and potential new ones in the uk market .
in the beginning, according to the pj internet site, pete and johnny were a couple of crazies lazing their days away on a sun - drenched californian beach, before deciding to launch pj smoothies in britain .
innocent is a private stand - alone company, 100% focused on smoothies. pj' s is a small brand in a huge drinks portfolio, dwarfed by tropicana. in fact, i wouldn' t be surprised if they just re - brand the smoothies tropicana and ditch pj' s altogether, even though tropicana tried and failed to enter the market a few years ago .
' s pizza hut employees or retailer' s employees or hotel employees be ...
before pj, the world of fruit was a boring place. pete and johnny were the first people in britain to make and sell smoothies ,
is the pointed message on the pj apple and blackcurrant smoothie .
unlike other drinks sectors, the smoothies business is led by a collection of small, specialist operators with targeted, niche offerings. key brands in the uk include the country' s first smoothies brand pj, which launched in 1994, innocent, and the juice company .
’s tropi - cana and florida natural from the cooper - ative with the s ...
bought... ... lso handled pj' s first rebranding in 2006. at the beginning of 2008 ,
pj' s smoothies, the second largest smoothie brand (launched in 1994) will be withdrawn from the market by early 2009, as pepsi looks to focus on key lines during more difficult trading conditions .
pepsico is scrapping the pj smoothies brand at the end of the year and will increase its focus on its tropicana smoothies brand. it is the second high - profile smoothie brand to be hit by rising costs of raw ingredients and flagging sales .
while innocent' s range now includes yoghurt drinks and so - called' juicy waters', reed insists smoothies remain his business' main focus and that the uk smoothies sector still offers considerable potential for further growth .
' s number two brand in mexico, with apple being mexico' s second most ...
pj’s founded the smoothie market in 1994 but has seen its dominance shattered by innocent, which has a uk market share of more than 70% . pj’s market share fell to 13% in the year to september 8, 2007, according to iri infoscan .
smoothies can be divided into fruit - based products - accounting for more than 80% of volume sales in 2003, according to zenith estimates - and dairy - based smoothies .
new areas of growth include functional' super smoothies', low - fat, alcoholic and organic varieties. in the us, carbonated smoothies and smoothie lollies are already available .
sales of pepsico’s market - leading pure juice brand tropicana hit 200m in the uk in 2006, dwarfing that of pj’s, and the company has another successful juice brand, copella, in its line - up .
smoothies have become one of the uk drinks market' s most dynamic sectors thanks to a desire for healthier lifestyles and a growing preference for snacks in drink form .
i visit the pj factory in newark, nottinghamshire, to meet the eponymous pete and johnny .
while retail insiders have broadly backed the move to reduce prices and believe the brand is still a significant player across the category, some observers claim the latest rethink is risky and that pj’s will have a fight on its hands to wrest sales from supermarket own - label smoothies .
pepsicos decision to slash the price of its pj smoothies brand and reduce its product range may well prompt a lift in sales but critics argue that repeated revamps have confused consumers and resulted in pjs losing its mojo .
overall, the market' s key players have changed little over the past year or two. while retailers' interest in own - label smoothies is growing, independent companies dominate .
the us smoothie market is already established. frozen smoothies is obviously one way the uk market could go. but it could also be the case that smoothies work best at their simplest: as a premium, branded natural drink .
the smoothie commercial rivalry, intriguingly, appears to have spilled over on to the labelling of pj products .
butler, elizabeth ,
pj' s coffee and tea co. pours into new markets ,
new orleans city business, january 26, 2004, p. 1 .
mark rae, business development director at brandhouse, says: “smoothies are perceived as a bit of a treat and expensive. reducing the price could give pj’s more appeal. the challenge is to manage the price cut so there is no change in the perception of quality or health benefits. ”
25. references - text ∙ emerald | nutri on & food science | pj' s smoothies – the uk' s number one smoothie company. 2012. emerald | nutri on & food science | pj' s smoothies – the uk' s number one smoothie company. [ online ] available at: h urltoken 6659 & volume = 35 & issue = 3 & ar cleid = 1501572 & show = html. [ accessed 11 december 2012 ]. ∙ bbc news | business | pj smoothies sells out to pepsi. 2012. bbc news | business | pj smoothies sells out to pepsi. [ online ] available at: h urltoken [ accessed 11 december 2012 ]. ∙ marke ng concepts essay by mightystudents. com. 2012. marke ng concepts essay by mightystudents. com. [ online ] available at: h urltoken ng. concepts. essay. 7730 #. [ accessed 11 december 2012 ]. ∙ pepsico to scrap pj smoothies | in‐depth analysis | marke ng week. 2012. pepsico to scrap pj smoothies | in‐depth analysis | marke ng week. [ online ] available at: h p: / / www. marke urltoken cle. [ 11 december 2012 ]. ∙ innocent marke ng. 2012. innocent marke ng. [ online ] available at: h urltoken ng. [ accessed 18 december 2012 ]. ∙ book markable url intermediate page. 2012. bookmarkable url intermediate page. [ online ] available at: h urltoken 50a8d5c2fc9b% 40sessionmgr13 & bdata = jnnpdgu9zwhvc3qtbgl2zq% 3d% 3d # db = buh & an = 27771110. [ accessed 18 december 2012 ]. ∙ pj smoothies' new website | news | the grocer. 2012. pj smoothies' new website | news | the grocer. [ online ] available at: h urltoken cle. [ accessed 18 december 2012 ]. ∙ how to market a smoothie bar | chron. com. 2012. how to market a smoothie bar | chron. com. [ online ] available at: h urltoken smoothie‐bar‐13648. html. [ accessed 18 december 2012 ]. 22
while tropicana has enjoyed vast marketing support, nielsen media research figures show the pj’s marketing budget was reduced from 1m in 2006 to less than 150, 000 for most of 2007 .
the decision to scrap the pj smoothies brand comes just a year after it went through a major repositioning and launched new flavours. it scrapped exotic fruit blends in favour of more traditional flavours and the price was slashed by 30% .
pressed juicery - one of pj' s special seasonal juices... blood orange, kumquat, navel orange! mmmmm | healthy food | pinterest | juice, cold pressed juice and…
ben and jerry' s ice cream (unilever), innocent smoothies (coca cola), green and black' s chocolate (cadbury / kraft) and copella apple juice (tropicana / pepsi) are among the many formerly independent brands now owned by large corporations .
two years ago mintel estimated the uk smoothies sector to be worth £30m in retail sales. by may 2004 research by zenith international suggested sales were more than double this at £69m, and that the uk market for smoothies could top £150m by 2008 .
while sales of pj’s were up almost 7% to more than 24m in the year to october 2007, sales of innocent surged more than 60% to over 130m, according to nielsen .
the promise of another long, hot summer, combined with diet and health concerns, means the uk smoothies market is thriving .
yet innocent is quick to point out that pj uses cheaper fruit concentrate, rather than pure juice, as it does. as a result, pj smoothies typically cost around £1. 39 .
they' re a cheaper price point than us, because they use concentrate, but we have a better taste and better nutritional properties ,
says reed, proudly .
the latest pj’s rethink has polarised the industry, with some calling it a last - gasp attempt to grow its market share and others hailing it an astute move that has wrong - footed rivals .
he suggests one way of achieving this would be to add an extra ingredient that sets it apart from competitors. pj’s could also engage better with the market on healthy issues, according to gabay .
pepsico claims that price is a major barrier to consumption across the sector. it wants to position pj’s as an alternative to supermarkets’ own - label offerings and its 250ml smoothies will now cost 99p. this is in sharp contrast to rival innocent, which charges between 1. 79 and 1. 99 for the same size bottle .
despite mistaking harris and hoole for an independent mini - chain, michael says he' s not put off by tesco' s involvement .
it' s well - made coffee, good prices and the people are friendly .
the most important thing here is how much of this stuff goes down people' s throats. if you look at the volume share of the market in litres, we are the market leader; there' s more pj being consumed in literage every day than innocent .
the move marks a change in strategy for pepsico, which acquired the brand in 2005. the brand was originally called pete & johnny’s but was renamed pj smoothies when it was relaunched with a more corporate look that replaced its original simple and quirky design. when this failed, the brand relaunched again, moving back towards its original design .
although pj smoothies created the market here, it has recently been overtaken by the creative and energetic innocent brand. unusually for the soft - drinks sector, the major corporations have had a chequered history in this segment and it remains the domain of the entrepreneur .
sales of smoothies rose 40% for the year to 2003 despite their premium price, according to' soft drinks in the united kingdom 2004', a report published in april by euromonitor. with an average price of £3. 70 a litre, smoothies are one of the uk' s costliest beverages. this price premium is proving sustainable because most smoothies have a high content of pure fruit, which persuades consumers to pay more for what they consider to be a better quality product .
announced that it was cutting the cost of pj' s smooth... ... the range by half to attract new customers to the smoothie market. [ 5 ] later on in 2008 ,
one former pepsico employee says that big corporate companies and smoothie brands are not natural bedfellows. he adds: “for pj’s, getting a share of the voice among the company’s monolithic brands has been an issue. i am not sure the smoothie market lends itself to the corporate style. innocent’s success has been down to its style, being informal and non - corporate. ”
' when you consider that 80% of the juice market is in take - home packs and 90% of the smoothies market is in one - stop bottles, you can see how huge the growth potential of take - home for smoothies is in the uk,' he says.' this, along with smoothies specifically designed for kids, will be two areas of growing interest for us in the future.'
however, smoothies do need a bit of theatre in the retail environment, and that is not traditionally what own - label lines are about .
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the lack of real story behind pete & johnny' s is reflected in the decision to shorten the name to pj' s in 2002. the ceo at the time said
this will help consumers make quicker decisions at the fixture .
however, that never seemed to be a problem for ben & jerry' s... you can' t imagine them changing to
b & j' s
, because the name was based on a truth about the founders .
innocent, which some say imitated pj’s original quirky marketing style, claims to be unsurprised by the move, arguing that its rival has not been performing well of late and adds that it is “unclear what the brand now represents” .
but while pepsico maintains it is committed to the brand, some question just how important pj’s, which was reportedly acquired for just 20m, is to its us owner, whose portfolio includes walkers crisps, tropicana and pepsi cola .
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2. consistency pays off. interestingly innocent started pulling ahead of pj' s in 2004. before then they were neck and neck. during these last 4 years innocent have been incredibly consistent, adding layer after layer to their brand story .
we do lots of charity things, too ,
says harry cragoe at pj .
we just don' t feel it' s appropriate to use that as a marketing tool, or to talk about it all the time .
it emerged last week that pepsico is to reposition pj’s as a more mainstream offering by cutting its price by 30% and reducing the size of the range by half in an effort to lure new customers to the fast - growing smoothie category .
an ongoing concern for the sector remains consumer ignorance of what smoothies actually are. some 41% of consumers interviewed by mintel in 2002 had never heard of them .
in public, both firms express admiration for each other' s strengths, and are keen to stress that it' s good for
the category
to have more than one big player .
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a pepsico spokesman says: “we have acted to simplify our manufacturing operations, which includes ceasing production on one of the lines at boxford, consequently we will be rationalising our beverage portfolio. this decision means we will be retiring the pj’s smoothie brand. ”
meanwhile, at pj, cragoe' s statistics keep on rolling along; 84 per cent of people in britain apparently haven' t tasted a smoothie! his face is a mixture of appalled disbelief, and delight at the tremendous evangelising opportunities this represents .
access marketing week’s wealth of insight, analysis and opinion that will help you do your job better .
it' s hard to tell how long the reputational damage lasts ,
says stuart roper .
according to analysts ac nielsen, the british smoothie market has a value of £33. 43 million. on an annual basis, pj is the market leader, but last month, innocent overtook it, and now has a 43. 2 per cent retail share, with pj' s at 36 per cent and own brands, such as marks & spencer and pret a manger, at 20. 8 per cent .
over the past year, pj has spent more than £100, 000 on intensive market research. as a result, the pj packaging and advertising strategy has been given an update and cragoe is preparing to go head - to - head with innocent. losing his number one slot - however temporarily - has riled him .
mass marketing is not widely seen as the most effective way to sell smoothies to british consumers. many brands have had minimal above - the - line activity in recent years .
undoubtedly it is a market driven by entrepreneurs - which goes against the grain in soft drinks. this is because the majors have not been able to make smoothies work yet .
the smoothie market is booming, but there is still scope for innovation from the sector' s giants .
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pj’s ice cream and coffee is a manteno tradition located downtown on the square on second, it is a great place to be with friends and family to play board games and enjoy a sweet treat. stop in today for a hand scooped ice cream or pour over coffee !
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pepsico has successfully launched brand extensions to tropicana, including tropicana go aimed at the children’s market, and has a smoothie range in the us, which observers say is likely to be launched in the uk this year. pepsi - co has tried and failed to do this before. but if pepsico can succeed this time, another of its brands could end up further eroding pj’s sales .
but smoothies are big business, and growing bigger by the year. the fruit is crushed at source and arrives at the factories in large plastic sacks, not dew - bedecked punnets .
big corporate companies and smoothie brands may not be natural bedfellows, but pepsico aims to drive sales of its pj’s brand by slashing its price. the challenge now is to manage the price cut so there is no change in the perception of quality or health benefits. john reynolds reports
good morning and welcome to marketing week’s round - up of the news that matters in the marketing world today .
sipping a takeaway flat white, michael, a civil servant, says he' s a regular at the southgate branch near his office .
there' s not much competition there except costa and starbucks - nah .
jeremy hunt is named as the new foreign secretary after boris johnson quits over the pm' s brexit strategy .
fruit smoothies may be sold chilled, but they are the hottest products around. sales have soared by a staggering 523 per cent in the past five years and market analysts predict that they will treble again over the next four years. so much for the theory that smoothies would only ever appeal to the neurotic rich. britain has taken to this essentially american product with gusto .
while this last fact may not be of much interest to the customer, it' s something of an ongoing preoccupation at pj (short for pete and johnny), which has found its market dominance first challenged and, in recent weeks, overturned by a relative newcomer, innocent .
' the uk smoothies sector is growing fast due to the growing interest consumers have in healthy products and the fact that smoothies represent an everyday luxury for many consumers.' says innocent co - founder richard reed.' we believe we are a driving force behind this growth. rather than using fruit concentrate we take what nature provides and don' t mess around with it.'
his main competitor, innocent, sold a 58% stake to coca - cola, but the firm' s founders retained day - to - day control of the business, building it into europe' s leading smoothie brand .
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the ambient products introduced by some majors miss the point of what smoothies are all about. they also often feature brand names associated with other sorts of drinks. expect more from the majors, either with the creation of brands or the acquisition of existing ones. and there will be a lot more activity from retailers because we have yet to see a balance between own - label and branded smoothies .
the news comes just weeks after boosted smoothies, a joint venture between nestlª and boost juice bars, was also scrapped after failing to get listings with the major retail chains (mw august 27) .
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it' s very much a minority of customers that inconvenience themselves to change brands. significantly less than 10% .
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pepsico is backing the move with a marketing campaign from abbott mead vickers. bbdo later this year. a spokesman says: “in a recent survey, price was the biggest barrier to smoothie consumption. by removing this barrier, we hope pj’s can open the smoothie market to consumers not currently buying into the category. ”
the year 2008 is one of change for the smoothies market. economic constraints have slowed the phenomenal rates of growth experienced earlier and the arrival of newcomer tropicana threatens to erode the overwhelming dominance of market leader innocent .
we' ve tried to remain more affordable than our competitors and not become an elitist drink. we' re for the many, not the few ,
counters harry cragoe at pj .
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today, innocent is the brand leader with turnover last year of £10. 6m - ahead of pj' s £9. 45m - and a market share of more than 30% , according to acnielsen scantrack. innocent, which is stocked in more than 4000 outlets across the uk and france, now comprises 17 different products .
' typically, big businesses cannot get their smoothies to a realistic price to meet their desired margins without stripping out costs - in other words, the fresh fruit that make the product what it is,' observes reed .
claire nutall, client director at brand agency dragon, says: “it will be interesting to see how much additional brand power pj’s has over own - label if it offers the same simple range for the same price. taste is such a powerful driver in this area and retailers are pretty good at developing great tasting new flavour variants. ”
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unlike some smoothie companies, we blend and bottle all the nicest fruit in our own little factory, to bring you the most lovable smoothies in the land ,
is the rather snippy claim on its strawberries and bananas smoothie .
branwell johnson, soft drinks expert at marketing week, says :
smoothie makers are trying to capture people' s interest in a healthy lifestyle, while being fun and not too sanctimonious. the market' s still really small and there' s a lot to fight for, but i imagine customers are turned off by the rivalry. all they want is a product at a fair price that fits into their lifestyle .
there' s been negative coverage over a new
family
coffee chain that is actually backed by tesco. why do people become vexed ?
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others believe the brand has “lost its way” and think pepsico should better engage with consumers. jonathan gabay, founder of brand forensics, says: “one way for pepsico to be distinctive is to concentrate on its tropicana brand. however, the smoothie market is now so important it must also find something for pj’s which turns the drink into a complete brand experience. ”
smoothies are the new lattes, yoghurt thickies the new espresso and, should you have a hangover, a bottle of zingy detox juice, spiked with ginger, will look far cooler on your desk than a bottle of paracetamol. for, if the hype surrounding the major brands is to be believed, drinking smoothies is, above all, cool, and as much a lifestyle choice as a dutiful nod in the direction of five - fruit - and - veg - a - day health recommendations .
from companies struggling with digital transformation to inflation weakening and email marketing click - through rates, here’s all the stats you need to know this week .
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planet smoothie orbits new growth strategy ,
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tesco' s stake has been reported at 49% , but the coffee chain will only say it is
up to 49 %
. not that you would know this from a visit to one of its 10 outlets or the company' s website, where tesco barely merits a mention .
it' s not easy to spot any mention of teapigs being a subsidiary of tetley which in turn is owned by giant indian industrial conglomerate tata .
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consumer interest has grown significantly in recent years thanks to growing interest in health and the emergence of functional foods. as a result, supermarket chains have started to stock branded products and develop own - label lines, and smoothies consumption has gone national and mainstream .
another reason is that smoothies consumers tend to be discerning, advertising - literate and wary of food company claims; the fear is that by overtly selling the product it could turn off some consumers. this, however, is likely to change as the market matures .
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smoothies are drinks based predominantly on whole crushed fruit, are usually chilled and have a short shelf life. they were introduced to the uk 10 years ago and in the early years were a niche, urban product with sales concentrated in london and the south - east .
8. consumers feel more a ached to a brand or product when they have a personalconnec onestablishedwithit in the case of ben n jerry' s, the product is named a er the founders and hence consumers make a connec on with the brand and its founders. the ben n jerry brand, have a lot of anecdotes that make up the brand image for itscustomers. ben and jerry were fun‐loving, impulsive and playful ‐ quali es that are designed into the brand image, making consumers connect with the founders and hence remain loyal to the brand. pj' s on the other hand, did not add a personal touch to the brand image and hence customers would nothavebeenabletomakeaconnec on toits' funandquirky' image. what’s your identity? 5
' s restructuring, including the 1997 divestiture of its restaurants... ... 8, and merger with quaker oats company, which also brought gatorade to
12. in the product life cycle graph, it is seen that up un l 2004, there was a good upward growth in the sales pj' s. 2004 to 2005 shows a stagnant period for the brand, a er which there is a steady decline in the sales up to 2008, where the brand was discon nued. product life cycle sales introduction growth maturity decline 1994 1998 2004 2005 2006 2007 2008 9
' s arrangement with the ussr is a good example of compensation trad... ... he soviets then distribute and sell the soft drink throughout the country .
18. pjs main compe tors are innocent smoothies who stole the lime light from pjs from the very beginning. be er branding, be er marke ng and be er promo on were innocents strong points. they were able to communicate their brand iden ty to the consumersinawaythat pjswereneverableto. competitors 15
the first brand was called pete & johnny' s, and was launched in 1994. innocent did not arrive until 4 years later in 1998. and the market shares today? innocent: 72% (+ 9% pts vs. year ago) pete & johnny' s: 13% (- 6% pts vs. year ago )
the guardian reported on the supermarket' s stake last year and this week mail online featured it prominently, although many readers left comments in support of tesco and the chain .
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' smoothies are just part of the perceived healthy - living trend,' says verdict research senior retail analyst steve gotham.' they' ve grown from a very small base and now have significant distribution in leading grocers. i' d like to see them stocked in pubs and bars.'
the rebrand will include a £2m advertising campaign from the company, which appointed the creative agency st luke' s last year to handle its advertising, previously created in - house .
there' s been some ill feeling on social media. one alienated customer tweeted :
appalled to discover seemingly independent # harris + hoole coffee shop @ n8crouchend 49% owned by # tesco. never go again
. another questioned tesco' s record on paying tax and tweeted :
# harris + hoole will be added to my boycott list .
its website, with pictures of the office dog harvey and tales of founders nick and louise' s passion for
real tea
, ticks all the cute and quirky boxes .
there is something about coffee that puts it at the vanguard of protest movements. naomi klein' s anti - corporate bible no logo was harshly critical of starbucks conduct in particular .
and the world’s fourth - largest snack food provider, has global sale... ... nonfood products danone group mars, inc. diageo plc coca - cola tyson foods
your pj strawberry smoothie, on the other hand, is made from organic yogurt, which neatly sets out your stall as a conscientious shopper, is probiotic (extra brownie points from your colon) and has the distinction of coming from the original pioneers of the smoothie in this country .
in contrast, pj' s have been through 2 design changes in this time. the first change made the brand look more modern and clean. the next one tried to make the brand look all funky and cool. the result is consumers asking
what are you ?
. .
who are you ?
. .
where are you ?
. at least it was good for design agency landor, as they did both the re - designs !
over at innocent, the staff are working on their latest wheeze; bobble hats for their bottles. across the country, grannies at age concern centres are knitting hundreds of them, which will then be popped on to the smoothies. for each one sold, a 50p donation will go back to age concern .
deal and several involving u. s. credit card and auto rental compani... ... witness today is mr. donald kendall, the head of a multinational company .
once, a smoothie was a chap girls avoided at parties. now, it' s a fruit juice with a £33 million share of the drinks market. judith woods meets the top bananas
- - - - - - ,
smoothie indies face rocky road as chains slurp up market share ,
nation' s restaurant news, june 14, 1999, p. 8 .
upset wife by telling her teapigs is effectively tetley spin off - ex - tetley execs, 100% owned by tata which owns tetley. that' s marketing ,
he tweeted .
and is predominant in mexico. in the united states it is sold in... ... ll compete with the coca - cola company' s manzana lift. manzanita sol is
whether that news will filter through to the ranks of pale office workers queuing at waitrose every lunchtime remains to be seen. essentially, the market has polarised into a dogfight between innocent and pj, and each is working hard to shore up brand loyalty. pete and johnny sells itself as wholesome - but - funky, with cartoons on their packaging. innocent' s approach is reminiscent of the ice - cream firm ben & jerry, with its hippy - ish ethos, charitable works and gentle staff perks .
in our cash - rich, time - poor society, the idea of consuming fruit without the fiddly bits is proving increasingly attractive. but the british dietetic association has attempted to point out that smoothies are relatively high in natural sugar and low in fibre and shouldn' t be relied upon as the sole provider of fruit in the diet .
' s alan pottash describes how pepsi established a friendly interna... ... son). slides & filmstrips :
spring meetings' (cop - per development assoc) :

inc. ’s www. ers. usda. gov / amberwaves amber waves 33 april 2008 featur... ... fare and contribu - tions to education. several food compa - nies, including
, makers of pepsi - cola and frito - lay prod - ucts, the film was shot s... ... forwarded to the top 70 market stations and all others which requested it .
since mintel last reported on the smoothies market in october 2006, sales value has increased by 513% to reach an anticipated £282 million in 2008. growth has primarily been driven by increased household penetration – up from 31% in 2006 to 57% in 2008, although existing smoothie converts are also drinking more – particularly in the morning and at midday .
with its exposed brickwork, muted lighting and expensive decor, harris and hoole is the epitome of a modern, upmarket coffee shop of the kind that has colonised the uk' s high streets in recent years .
join marketing week, the guardian’s marketing director sonia sudhakar and itv consumer marketing director steve forde on thursday 12 july at 10am gmt for an exclusive video webinar on how they are meeting the challenge of increasing customer expectations .
in 1984, reinemund joined pepsico ’s pizza hut division (subsequently divested) as the senior vice president of operations. two years later, he was named president & ceo of pizza hut in north america where he introduced home - delivery as a distribution method, overtaking market share of rival domino' s pizza within 2 years. in 1991, reinemund assumed the role of president and ceo of pizza hut worldwide. reinemund then moved to pepsico’s frito - lay division in 1992, serving as president and ceo for seven years before being promoted to the position of pepsico president and coo in 1999. in 2001 the board of pepsico named reinemund chairman and ceo .
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publicis groupe’s collaboration with google has led to accusations that the internet search giant is seeking to become a media owner. rufus jay asks whether such fears are realistic or whether the latest partnership is indicative of a new, more open and collaborative digital world
i think there' s a role for companies like ours, to try to make a difference to what kids drink. children love fruit juice and i' d love pjs to be the one that spearheads moves towards a healthier eating habits .
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our main objection is that they are masquerading as a little, independent shop. they are a wolf in sheep' s clothing ,
says brian hitcham, of save whitstable shops. hitcham has campaigned to stop a harris and hoole opening in his town .
the sceptics and keen greens will claim it is selling out, but innocent' s decision to sell roughly 15% of its business for £30m to coca - cola, is a smart move at a time that its revenue is under threat from the ailing economy .
rae adds that reducing a brand’s range may not indicate weakness, pointing to the success of the proctor & gamble - owned head and shoulders brand, which saw sales grow 10% when p & g cut the number of variants of head and shoulders from 26 to 15 .
7. “in an irreverent and cheeky tone, the le ers p and j are now the basis for descriptors for the ﬂavors in the line. each variant has a naming descriptor that is deriva ve of the feeling you get from the individual product. for example, for the energy boost ﬂavor the p andjdescriptorwordsarepowerjump. ” (landorassociates, n. d .) thenewpacksdesignedbylandorassociateshelpedincreasethesaleson pj' sby 32% withoutanyactualadver singandmarke ngsupport. brand re - design 4
the myth of independence from the mother is abandoned in mid - life as women learn new routes around the motherboth the mother without and the mother within. a mid - life daughter may reengage with a mother or put new controls on care and set limits to love. but whatever she does, her childs
after graduating from the university of north carolina at chapel hill, raving brands founder, martin sprock, spent five years in commercial real estate with portman, barry and carter during the 1980s. he became involved in the restaurant business when his favorite bar, clarence foster' s, closed. he team up with the bar' s founder and reopened the business at a new location. sprock went on to build or buy a number of other bars and nightclubs in the southeast, creating a profitable business. but in the early 1990s he decided to sell off his interests and start over, eschewing the nightlife for healthy family - oriented food and beverage restaurant concepts .
pete and johnny are whoever you want them to be, just two fun characters who' ve found this great, cool drink abroad and have brought it to these shores ,
he says, mildly .
my other partner' s called patrick, but harry and patrick didn' t have the same ring to it .
1. great brands have a great story pete & johnny were fictional characters. though the inspiration might have been ben & jerry' s, the comparison is not really valid, as the story they had to tell was much, much weaker. contrast this with innocent, who have a great story about the founders, their company, their values .
at innocent' s offices in west london, known as
fruit towers
, the entrance hall is hung with framed photographs of every employee as a small child, and there are beanbags on the floor, which is carpeted with artificial grass. on innocent fun days out, employees bob for apples and take part in egg - and - spoon races .
jim lewis (disney) - early career... lewis became employed by pepsico in indianapolis, indiana, where he quickly advanced to the position of senior manager, planning and analysis... in april 1993, pepsico promoted mr... during his tenure as director, the consumer analyst group of new york ranked pepsico. ’s investor relations function number one in america ...
great news for the nation' s health, or is it? the hesitation here is that there is no legal definition of the word
smoothie
and manufacturers are basically making it up as they go along. all the companies which have spent years figuring out how to make money from selling us
fruit
crushes, drinks and nectars with a dubious nutritional profile are eyeing up the market and licking their lips .
is more or less of an ornamental art, but in times of danger we are driven to the written record by a pressing need to find answers to the riddles of today... . in times of change and danger when there is a quicksand of fear under mens reasoning, a sense of continuity with generations gone before can stretch like a lifeline across the scary present and get us past that idiot delusion of the exceptional now that blocks good thinking .
survivor returns to tv screens this evening, when 12 contestants commence their battle of wits off the coast of panama, fighting it out for a £1m prize .
the soft drinks brand has signed a deal to sponsor the show during its 12 - week run on itv as well as the update programme, survivor: raw, which follows the main show each evening over on itv2 .
presented by mark nicholas, the sports commentator, survivor 2 promises to look more gritty and realistic than the original series, which was criticised for looking too glossy and unrealistic .
it will also have a pop idol - style interactive element, with viewers forming a virtual seventh member of the tribal council that decides who wins .
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the first brand to market always wins, right? well, not always... as the story of the uk smoothie market shows .
digging into this story reveals a ton of good stuff about brand growth... .
so, being second can be best. as long as you' re the best .
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it is understood that the closure of the brand is expected to result in up to 40 job losses, while there are expected to be up to 30 job cuts within pepsico as part of a company - wide review.
pj 's smoothies was a brand of smoothies produced by parent company copella , who produce fruit juices . in turn , copella is owned by pepsico . 
pj's smoothies was a brand of smoothies produced by parent company copella, who produce fruit juices. in turn, copella is owned by pepsico.
pj's smoothies was a brand of smoothies produced by parent company copella, who produce fruit juices. in turn, copella is owned by pepsico.