geniusmatcher
geniusmatcher combines computer vision and 3d technology to create one platform for mapping, positioning and navigation in any indoor place .
also based in haifa is geniusmatcher, which is taking a relatively unique approach to location positioning, and using images from a device’s camera to determine where the device is location and in which direction it’s facing. geniusmatcher’s 3d image analysis enables devices to compare the current camera image to a set of collected images with associated locations, and to determine their location based on exactly how the current camera image differs from the stored images. in addition to determining the device’s location, geniusmatcher’s system mally gives additional information about nearby stores and places, navigation to points of interest, and information about nearby friends. geniusmatcher will be launching a trial in a mall in europe in september .
mally was founded in 2012 with private capital under the haifa, israel - based company geniusmatcher. the company will be seeking a half million to $ 1 million investment in the new year, says issa .
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geniusmatcher limited was incorporated on 05 feb 2014 and is located in london. the company' s status is listed as
dissolved
. it had 2 directors at the time it closed. the company' s first directors were frida issa, pablo garcia - morato .
geniusmatcher is an israeli company based in haifa, founded in 2012 by frida issa and pablo garcia - morato fernandez - baillo. they have created a patented platform combining computer vision and 3d technology to create one hardware free solution for mapping, positioning and navigating in any indoor location .
few months in hp were enough to discover the entrepreneur in me. my first startup was profitable from moment zero, with a pharmaceutical product. later we moved to the ar field and grew to have 30 workers in spain & israel. we wrote 4 patents and were devoted to the r & d. during 3 years i was a computer science professor in the european universty in madrid. in geniusmatcher i develop core technology, patents & product development .
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overall rating of apk of mally is 3. 8. please note that these are cumulative ratings since the app was listed on google play store. generally most of the top apps on android store have rating of 4 +. total number of reviews 10. total number of five star reviews received: 7. this app has been rated 1 star (bad) by 3 number of users. . estimated number of the app downloads range between 100 and 500 as per google play store. mally content rating is rated for 3 +. this app is listed in entertainment category of play store and has been developed by http: / / www. geniusmatcher. com. you could visit genius matcher ltd' s website to know more about the company / developer who developed this. mally can be downloaded and installed on android devices supporting 15 api and above. . download the app and then move the apk file to your android' s sd card and then use one file manager you prefer to browse & install it. please note that we provide original and pure apk file and provide faster download speed than mally apk mirrors such as zippyshare, userscloud, mega, sendspace, mediafire, rapidgator, uploaded. . you could also download apk of mally and run it using android emulators such as big nox app player, bluestacks and koplayer .
the arab - israeli founder of the indoor navigation app offers a hardware - free solution for a more enjoyable shopping experience .
while the israeli app waze is very good at helping you navigate the drive to a shopping mall, there is currently no great solution for finding your way once you’re inside .
frida issa, 31, a computer engineer from israel, developed mally to enable people to navigate in a closed environment like a shopping mall or even a museum .
shoppers download the app for free, and malls pay a setup and monthly fee. store owners can upload deals and promos that they want to give to the shoppers, and mally connects the dots .
instead of relying on extra beacons or expensive, battery - draining hardware, mally uses computer vision to help you get around the unknown space indoors with your smartphone’s built - in camera .
“all the other companies in the mall environment are trying to use hardware. they are installing bluetooth or wi - fi spots or audio devices, ” issa tells israel21c. “our solution is hardware - free. ”
once a 2d map of the indoor space is uploaded to mally’s servers, a detailed 3d map is generated automatically for the shopper .
point the camera at your location and give mally a command. the app can help you find your favorite stores, the restroom, the shop running a sale on baby items, or even santa. in the near future, it will also help you meet up with your friends somewhere in the same mall .
the idea was developed by issa, a christian arab woman from the haifa area, with a spanish partner. the new app is already installed in a mall in toledo, spain, and two more malls are coming on board next. it is currently available in english, hebrew, spanish and catalan .
“we are closing a deal with a shopping center’s administration agency, which is holding 47 malls in spain. they all have google indoor [ google maps on android devices ] already, but are totally unsatisfied with it, ” she says .
“to map the malls around the world isn’t easy, ” she continues. “we give the whole experience. when you enter, we not only help you navigate but also give you content and information — what offers are being made right now. “
for malls that have movie theaters, mally can inform users of show times and allow them to purchase tickets through the app .
“consider that there are now groups of mothers that buy things for children together. if 10 or more mothers go to a shop and buy the same thing, they’ll get a discount. it’s cheaper when they do it as a group. ”
the r & d for the company will remain in israel no matter what, she adds. in a previous startup that she founded, which didn’t take off, issa learned the hard way about the advantages of starting up in israel. she couldn’t find the same caliber of developers in europe .
mally isn’t the first to enter the indoor gps market from israel. there is also wisesec, which offers a box solution placed at the entrance of every shop. the company’s wiseby is now being tested at the moscow mall .
other local players from israel include navin and indoorgo, and they join dozens of other companies worldwide vying to capture the market .
according to gps world, there is a huge potential for indoor gps, or mobile indoor positioning (ips). major companies like google and apple (with their ibeacons) are already planting their footprint in the market, and if the plan succeeds there may be no more use for a cash register as mobile apps can even handle transactions .
the test of time will be how moms and mall rats respond to all these apps and services .
robert mckee: if the boys cannot swim. . put them in diving suits and add a… posted on rescuers turn to israeli tech to help save trapped thai boys
gm develops a hardware free 3d indoor navigation platform. our 1st product for shopping malls, mally, with its interactive 3d maps, tells the visitors where are they standing, what is around them, how to get to each spot and who is there to hang out with. the platform is an end - to - end solution, providing dynamic content & notification support, with 2d to 3d automatic conversion, scalable, managed in the cloud & displayable on all mobile devices .
i love the startup spirit. what attracts me most is the responsibility over the product, the role, influence and difference you make when you work in a startup. the first startup i created, we were 2 cofounders working from the salon with more than 12 employees around the world, working all day long and we reached a 30 employees company with 3 offices in spain and israel. i have a great passion for technology and creating things from scratch .
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genius matcher is a patent pending solution for indoor navigation, combining computer vision with 3d technology to create one platform fo ...
genius matcher is a patent pending solution for indoor navigation, combining computer vision with 3d technology to create one platform for mapping, positioning and navigating in any indoor location. the platform is fully dynamic, managed in the cloud and displayed on all mobile devices .
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reaching any place we want is easy using gps, but once we enter venues we are lost and end up missing a lot. meanwhile, the venues spend money to attract visitors and disconnect from them once they reach .
indoor and outdoor venues. it tells the visitors where they stands at any moment, what is there for them, how to get to any spot and who is there to meet and share the experience .
don' t enter a mall without mally
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9 years developing mobile, android and ios, 5 issued patent. augmented reality expert .
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reaching any place we want is easy using gps, but once we enter venues we are lost and end up missing a lot. meanwhile, the venues spend money to attract visitors and disconnect from them once they re ...
genius matcher combines computer vision and 3d technology to create one platform for mapping, positioning and navigation in any indoor location. besides localizing, we convert 2d environments to 3d as ...
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one of the fastest - growing areas of mobile technology is indoor location positioning. early on, most of the start - up action was in europe, but there are now several indoor location start - ups in israel
the guest post was written by dr. bruce krulwich, founder of grizzly analytics, a firm that analyzes mobile technologies still in research & development, selling work to virtually all the mobile companies world - wide
one of the fastest - growing areas of mobile technology is indoor location positioning. apple recently acquired wifislam, aruba networks recently acquired meridian, ruckus wireless recently acquired yfind, and more deals in this area are announced every week. early on, most of the startup action was in europe, but there are now several indoor location startups in israel .
the need is clear. people now expect their mobile devices to know their locations, for maps & navigation, for location - based search, for check - ins, for tagging pictures and videos, for social networking, and for a myriad of other applications. but as soon as we go indoors, gps stops working. we can’t navigate around a store, share locations in a mall, tag pictures indoors, or in any way use our location when our devices are indoors. indoor location positioning technology refers to any technology that can tell a mobile device where it is when it’s indoors .
based on analysis of years of r & d by major companies and over 50 startups, there are 4 categories of technologies that are used to determine indoor location. interestingly, the startup companies in israel reflect each of these 4 approaches .
the first approach is to use existing radio signals, such as cellular or wi - fi signals, to calculate the current location. this is not easy to do, because, for example, it’s hard to know whether a weak signal is because the device is far from the signal’s antenna, or because there is a thick wall in between the antenna and the device that is interfering with the signal. the effectiveness of these approaches depends largely on how many signals (cell towers, access points) are detected. some systems calculate locations from radio signals using triangulation, which is fairly straightforward but tends not to be very accurate when there is interference of any sort. other systems use what is called “fingerprinting” to go through a site a collect the radio signal data every few meters, and then to calculate the device’s location by comparing the observed signals to the collection of fingerprints .
the second approach is to start with a known location based on gps, and as the device moves indoors, to track the device’s location using motion sensing. this “sensor fusion” motion sensing is based on the device’s accelerometer, compass, gyroscope and barometer. signals from these sensors can be combined to determine at every point in time exactly how far the device has moved and in what direction. many companies have researched how sensor data can be integrated, in software or in hardware, to track locations. the big challenge is how to compensate for tiny errors that tend to accumulate .
the third approach is to add new, customized radio devices in the areas that you want to cover, that can be used easily and effectively to determine location. these customized radio devices, usually called “beacons, ” emit signals using bluetooth, uwb, or other radio frequencies, that are used by devices to calculate their locations. in some cases the beacons transmit their locations, in some cases they transmit precise timing data, and in some cases the beacons merely transmit their id .
the fourth approach is to use other esoteric approaches to determine location. some companies are researching special lights that transmit data to devices. others are researching use of real - time cameraphone images to determine location and orientation. others are comparing sounds heard through the device’s microphone to profiles of sounds typically heard at various locations. others are using measurements of the earth’s magnetic field. approaches such as these have not yet been deployed in practical applications, but appear promising .
all of these approaches have been researched by major mobile, chip and technology companies, including google, microsoft, apple, samsung and others. these approaches have also all been developed into solutions by startup companies, many of whom have deployed their technology in malls or offices worldwide. google has added indoor location to google maps, covering thousands of malls and other public places world - wide. but for truly effective and accurate indoor positioning, malls and large stores are deploying their own apps, that integrate indoor location solutions specifically turned for their locations .
while most of the early startup action in indoor location was based in europe, there are now several startups here in the startup nation (aka the tiny dynamo) that are working in this area .
haifa - based wisesec has developed beacons based on bluetooth low energy, or ble, that can deliver sub - meter accuracy in indoor location positioning. ble is currently supported primarily by iphones, but has begun to emerge in android smartphones as well. as the name implies, ble is designed for low power requirements, both in smartphones and in the beacons that are deployed around the site. wisesec claims that 50 - 60 of their beacons can give this excellent indoor location positioning accuracy for a site of roughly 10, 000 square meters. deploying 50 - 60 beacons obviously takes work, but sub - meter accuracy is 5 - 10 times more accurate than most indoor location technology on the market. wisesec has been working until now in security - related markets, and is now entering the mobile arena. in addition to indoor location positioning, wisesec is exploring how its technology can be used for other things, such as mobile payments .
indoorgo is developing technology based on research at the kinematics & computational geometry multidisciplinary laboratory of ariel university. the company’s operations and r & d split between israel and russia. indoorgo initially created highly - mathematical sensor fusion software that integrated sensor data to track locations as a device moved, and later integrated radio signal analysis to compensate for accumulated errors in motion tracking .
the most recent entrant to the indoor location space in israel is navin, just recently out of stealth mode. their technology uses sensor fusion to track a device’s movements for a short time, and then combines that data with data from other nearby phones to construct a map of the site. at the same time, devices store radio signal fingerprints (presumably including wi - fi signals) as they move around. these signal fingerprints are then used by other devices to estimate their locations based on observed radio signals. in this way, their system uses crowdsources to combine the benefits of radio signal fingerprinting with the self - starting nature of sensor fusion .
there are a few other indoor location positioning initiatives in israel, currently in stealth mode, but these four startups cover a range of technology approaches. there are over fifty indoor location startups world - wide, virtually all of them taking approaches similar to one of the four described above .
i predict that by the middle of 2014 we’ll have indoor location trials in malls in israel, some using technology from israeli startups and some with technology from abroad. i also expect that waze will leverage google’s indoor location technology to integrate indoor location maps .
the next question is what users will want from indoor location technology. are maps and navigation enough? do you want to find friends that are in the same mall? automatically check - in to the stores that you walk into? remind you when you near a store that sells something you need? all this and more might be coming soon !
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geniusmatcher is an israeli company based in haifa , founded in 2012 by frida issa and pablo garcia-morato fernandez-baillo . they have created a patented platform combining computer vision and 3d technology to create one hardware free solution for mapping , positioning and navigating in any indoor location . their first product for shopping centers , mally ( my mall in hebrew מולי ) , with its interactive 3d maps , tells the visitor where is he standing , what is around him , how to get to each spot and who is there to share his experience with . the platform is an end-to-end solution , dynamic content and notification support , with 2d to 3d automatic conversion , managed in the cloud and displayable on all mobile devices . on february , 2014 , the company joined wayra , the telefonica global accelerator and opened offices in london and madrid ( managed by jorge garcía-morato - geniusmatcher 's coo ) . 
geniusmatcher is an israeli company based in haifa, founded in 2012 by frida issa and pablo garcia-morato fernandez-baillo. they have created a patented platform combining computer vision and 3d technology to create one hardware free solution for mapping, positioning and navigating in any indoor location. their first product for shopping centers, mally (my mall in hebrew מולי), with its interactive 3d maps, tells the visitor where is he standing, what is around him, how to get to each spot and who is there to share his experience with. the platform is an end-to-end solution, dynamic content and notification support, with 2d to 3d automatic conversion, managed in the cloud and displayable on all mobile devices. on february, 2014, the company joined wayra, the telefonica global accelerator and opened offices in london and madrid (managed by jorge garcía-morato - geniusmatcher's coo).
geniusmatcher is an israeli company based in haifa, founded in 2012 by frida issa and pablo garcia-morato fernandez-baillo. they have created a patented platform combining computer vision and 3d technology to create one hardware free solution for mapping, positioning and navigating in any indoor location. their first product for shopping centers, mally (my mall in hebrew מולי), with its interactive 3d maps, tells the visitor where is he standing, what is around him, how to get to each spot and who is there to share his experience with. the platform is an end-to-end solution, dynamic content and notification support, with 2d to 3d automatic conversion, managed in the cloud and displayable on all mobile devices. on february, 2014, the company joined wayra, the telefonica global accelerator and opened offices in london and madrid (managed by jorge garcía-morato - geniusmatcher's coo).