shirin asal food industrial group
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opening of shirin asal food group large industrial projects and the largest private industrial town in shabestar by president dr. haassan rouhani and the minister of agricilture
a story of sweetness and the taste of life since 1990. the delicious & sweet world of shirin asal food industrial group started out in 1990 with a small pack of sandwich biscuits covered with chocolate. however, with the trust and loyalty shown by consumers in iran and many countries around the world, shirin asal food industrial group has continuously worked hard for the satisfaction and the good health of the consumers as the main asset to the company .
a story of sweetness and the taste of life since 1990. the delicious & sweet world of shirin asal food industrial group started out in 1990 with a small pack of sandwich biscuits covered with chocolate. however, with the trust and loyalty shown by consumers in iran and many countries around the world, shirin asal food industrial group has continuously worked hard for the satisfaction and the good health of the consumers as the main asset to the company .
shirin asal has more than 1000 products to cater for the many different customer needs and customer habits in different markets. to be able to continually meet their changing needs, shirin asal puts a strong focus on new product development. shirin asal food industrial group is, due to its products quality and customer services and its policy of expansion and growth is well known in many countries in the world. shirin asal remains the cornerstone of the confectionery industry in iran .
“the real measurement of the group’s success is consumer satisfaction; shirin asal has an important and growing place in people’s hearts. ”
shirin asal, over its fast historical development from a small factory to the country s leading confectionery group, has demonstrated an enviable capability to adjust to an ever - changing external environment. shirin asal is the only fully integrated iranian confectionery group that produces and markets high - quality cocoa, chocolates and confectionery products selling and distributing to different consumer and customer segments in world - wide markets. shirin asal is the only fully vertically integrated confectionery group from the bean to the shelf as the iranian market leader. shirin asal cost leadership and differentiated services are the drivers for growing much faster than the markets. shirin asal has a strong focus on quality and on innovation, about 50% of sales are from products developed over the last two years shirin asal 's cocoa bean collection network in ivory coast and the region offer protection against interruptions in raw material supplies. shirin asal has more than 1000 products to cater for the many different customer needs and customer habits in different markets. to be able to continually meet their changing needs, shirin asal puts a strong focus on new product development. shirin asal food industrial group is, due to its products quality and customer services and its policy of expansion and growth is well known in many countries in the world. shirin asal remains the cornerstone of the confectionery industry in iran. shirin asal is the clear out post in a range of biscuits, cakes, chocolates and confectionery not only for production, sales and production range, but also for distribution reaches. innovation and renovation continues to be the lifeblood of internal growth of shirin asal group. consumers are always seeking new concepts and experiences and it is shirin asal ’s innovation that provides them .
moreover, underneath the significant group umbrella, shirin asal is also responsible for cattle breeding and dairy farming, which will continue to be a major contributor to the group’s performance in the agro - industry .
shirin asal is the clear out post in a range of biscuits, cakes, chocolates and confectionery not only for production, sales and production range, but also for distribution reaches. innovation and renovation continues to be the lifeblood of internal growth of shirin asal group. consumers are always seeking new concepts and experiences and it is shirin asal’s innovation that provides them .
shirin asal, over its fast historical development from a small factory to the country leading confectionery group, has demonstrated an enviable capability to adjust to an ever - changing external environment. shirin asal is the only fully integrated iranian confectionery group that produces and markets high - quality cocoa, chocolates and confectionery products selling and distributing to different consumer and customer segments in world - wide markets. shirin asal is the only fully vertically integrated confectionery group from the bean to the shelf as the iranian market leader .
“fortunately, the taste and flavor of iranian food and sweet products is favored and supported by our customers and we have become known for halal food everywhere in the world, ” secretary of food industries association of iran kaveh zargaran said .
shirin asal food ind. group is the leader manufacturer company of food & confectionery products in iran. the shirin asal group has an industrial specialization in producing different kinds of biscuits, cookies, cakes, wafers, crackers, marshmallow, hard candy, center filled hard candy, toffee, center filled toffee, chewing gum, chocolates and chocolate bars, tablet chocolate, gummy candy, cooking oil, spaghetti, tomato paste, dairy products, cocoa powder, cocoa butter and more than 700 products using the latest technology. for more information please visit: urltoken or email us: info @ urltoken
shirin asal cost leadership and differentiated services are the drivers for growing much faster than the markets. shirin asal has a strong focus on quality and on innovation, about 50% of sales are from products developed over the last two years shirin asal 's cocoa bean collection network in ivory coast and the region offer protection against interruptions in raw material supplies .
zargaran said iran’s food industry complies with international standards in terms of technology and quality .
shirin asal is the only fully integrated iranian confectionery group that produces and markets high - quality cocoa, chocolates and confectionery products selling and distributing to different consumer and customer segments in world - wide markets .
is one of iran’s largest labs and most selling in iran began the story of sweetness and taste of life since 1990, as the industrial food group in 1990 began with a small group of biscuits, but with the trust and loyalty shown by consumers in iran and many countries all over the world pay group industrial food that constantly and it is difficult satisfaction working for the health of consumers. shirin asal over the historical development of the food was transformed from a small factory to a range of sweets has proven to lead the country to adapt to the ever - changing environment. shirin asal is the sum of the integrated iranian sweets works for the production of high quality cocoa, chocolate and confectionery products, sale and distribution for various consumers. it is a leading company in the iranian market and because of the outstanding leadership and differentiated services is motivated to grow much faster than the market also has a strong focus on quality and innovation, about 50% of sales are from products that have evolved over the past two years. shirin asal always seek new experiences, new concepts and new innovations to satisfy its customers .
jorc industrial bv via customs warehouse sia abx nerminal nr. lv - 98 - a - 0251, uriekstes 4, riga, latvia
“shirin asal has grown as a trusted and respected national brand with a global impact because of our strategic investments and subsequent formation of new businesses segments, followed by entry into new food markets. the shirin asal group of companies create added - value and it has always been a great honour for me to see the organisation evolve to reach new customers thousands of miles away. today, we proudly export to more than 60 countries, ” says miss zhaeleh, who was educated at one of the top business schools in the us due to its strong culture of diversity and inclusion .
“the group dynamism and growth in line with our vision, mission and values - combined with our horizontal and vertical integration strategies - are all designed to provide the framework to future - proof shirin asal, and make sure that we remain responsive to the country’s economical, cultural and social development going forward. ”
he made the remarks on the sidelines of an international exhibition for agriculture and food industries in tehran, titled iran agrofood 2015 which opened on wednesday .
building its reputation for a growing range of internationally acclaimed products over the past 25 years, iranian confectionery group, shirin asal has become one of the most recognised and much - loved brands in many markets across its global distribution network. the company’s market - leading status as the only fully - integrated confectionery group in iran has been forged through the adoption of a locally - unrivalled continuous improvement strategy and by working closely with different consumer market segments worldwide .
supereme leader, in meeting with mr. zhaeleh, chairman of shirinasal group emphasised on
supporting domestic productions
they account for more than half of iran’s food industry exports which are estimated at $ 1. 2 billion a year, although new statistics are not available .
corporate social responsibility represents another key facet of shirin asal’s local rooting, having participated in some significant community projects and charitable giving over the years across employment, education and environmental awareness, designed to “create shared value for the business and society” .
miss zhaeleh says: “while the middle east and persian gulf countries remain shirin asal leading export regions, africa, the cis countries, the far east, the east europe countries and russia, and the balkans are becoming increasingly important trading partners. meanwhile, the wider group has already started to enter the new markets in western europe, north america, pacific, and south american countries. ”
sins 1981, mr. seyed ali aghaei had been trying hard in the period. when the country was involved in the imposed war, and in 1999 yas plastic shargh, which is an advanced and unique industrial facto
shirin asal, aydin, shoniz, anata, baraka and chichak are some of the household names in iran and the country’s best gourmet chocolate brands. they have a legion addicted to their variety of confectionery sweets and candies which come in non - ending colorful wrappings and diverse tastes .
he says: “enhancing the training infrastructure we have in place already is an essential part of shirin asal’s continuous development. people are at the centre of everything we do, and our academy reflects our dedication to the formation of an agile and effective training programme throughout the value chain .
making the most of the latest production technologies, including the adoption of advanced automation and robotics in compliance with the latest international manufacturing standards, shirin asal has spent the past few years investing in new and upgraded facilities across the majority of its product range; in addition to preparations for the production of functional products, ice cream, and sugarless products. in line with this, the group has also established one of the most advanced cocoa bean processing plants in the world .
in order to make its products as accessible as possible, shirin asal has established what miss zhaeleh calls a “specialised decentralised strategy dedicated to efficient exports”. by shaping the group’s global marketing and communications strategy around each country’s market and consumer preferences and controlling every link in the production chain, the organisation has been ranked as the top iranian exporter in terms of “export activities and the wide range of countries served”, as well as being awarded with the title of “exemplary exporter of the year” .
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shirin asal recognises the importance of investing profits back into the business in order to uphold quality standards and its attitude towards continuous innovation while exploring new ways to increase export reach. “quality, affordability and product accessibility are three core facets that allow shirin asal to remain competitive, ” says mr zhaleh. “our vertically - integrated supply chain adds value to this trio and we continue to invest in the best methodologies that boost our internal efficiencies to help us become self - sustainable. this strategy also includes the addition of our own chain stores, a strong distribution network comprising 120, 000 sales outlets, our own machinery and equipment manufacturing and maintenance facilities, and our own packaging manufacturing and supply facilities. ”
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with strong leadership and direction from local entrepreneur, mr younes zhaleh, the company founder and chief executive officer (ceo) and daughter, miss sahar zhaeleh, vice president (vp), shirin asal has become known for its successful innovation, enthusiasm for creation, hardworking teams, dedication to the best manufacturing technologies available and responding to the changing needs of the consumer .
behind the focused activities and investments of the group is a close - knit and diverse family of around 12, 000 hardworking employees who continue to follow the leadership and guidance of mr zhaleh .
by closely monitoring food and confectionery trends and using them as a springboard to create affordable, nutritious and healthy products, the company has proved its ability to adjust to an ever - changing external environment, while shouldering a much broader range of responsibilities across multiple markets throughout the group; overseeing its operations from “bean - to - shelf”. guided by these principles, the ceo was awarded the jewels of muslim world award to mark the entrepreneur’s excellence, innovation and accomplishments within the global economy .
targeting an even stronger distribution network in iran - covering the majority of the national territory including the most remote provinces - in addition to increasing product availability in chain stores, shirin asal is eager to expand further into the wholesale and retail sectors. the vp affirms: “powerful distribution networks lie behind the greatest successes in the confectionery and fast - moving consumer goods (fmcg) industries, and we intend to capitalise on our connections to continue increasing our reach. ”
the ceo highlights: “the group has been created to create. leveraging our vast experience in the bakery, cocoa and sugar confectionery markets, we quickly capitalised on new product areas including the manufacture of fruit juices and concentrates, carbonated fruit juice beverages, milk and dairy products, potato chips and pellets (snacks), tomato paste and ketchup. ”
this target will also involve the establishment of new business partnerships to increase the group’s activities in global markets, and to ultimately grow closer to the consumer. mr zhaleh adds: “we are currently looking for strong and efficient business partners who are active in our target export markets, and we are finding much success from our attendance at many well - known international exhibitions and business fairs. ”
“not only this, but we have heavily invested in enhancing our own packaging plants to be able to offer this service to other companies. this promising new revenue stream forms part of the group’s new product development (npd) strategy, which also entails generating interest in our capacity to supply bespoke machinery and equipment tailored for those who choose us as their business partner, ” mr zhaleh explains .
iran has its own treat recipe for chocolate lovers and clients in more than 100 countries .
iran has its own treat recipe for chocolate lovers, and clients in more than 100 countries have a sweet tooth for iranian candies .
as the supplies are tucked in with great relish, the industry keeps a low profile but secretary of the chocolate, sweets and biscuits association jamshid maghazei says iran’s chocolate sales outstrip twice its car exports in value .
major customers are in the persian gulf littoral states, australia, europe and japan but it was the us which took in the biggest supply of iranian chocolates and sweets before washington imposed new sanctions on tehran .
the sanctions however have not sapped the business and the market count has risen now to 100 from 60 countries when the us intensified sanctions on iran in 2012 .
the industry directly employs more than 100, 000 people, with many others benefiting in related businesses such as packaging and agriculture .
the northwestern city of tabriz, a byword for business knack of its traders, is known as iran' s capital of chocolates with its inventory of artisan bakers .
“currently, our chocolates and sweets are exported to 100 countries, ” he said .
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leader of the islamic revolution ayatollah seyed ali khamenei at the meeting with mr. younes zhaeleh... .
president dr. hassan rouhani, dr. mahmoud hojjati, the minister of agriculture and the government delegation ...
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he summarises: “we have always believed in a glorious future for iran despite the hard times and economic difficulties we have faced during the past decade. now, we will continue to create more successful products and forge new mutually beneficial relationships globally. ”
miss zhaeleh concludes: “backed by decades of industry expertise and product knowledge, we can make the right moves to continue achieving consumer satisfaction in a growing number of markets, all for the right price point and of a high quality .
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was founded in 1930 supported by a wealth of experience and expertise is a result of more than thirty years of continuous efforts, deek is considered one of the founders of this company and used the company’s latest advanced technology, equipment and modern manufacturing for working better, so the production becomes the highest quality. the company’s vision is to produce the best products and developments focus on the task at export - led to become one of the top three companies operating in the middle east and north africa (such as germany, sweden, denmark) for dairy products and ice cream. . domino company worked by taking the logo (new flavor) a new standard of taste and variety of products in the dairy industry and ice cream. the company offers a wide range of investments for the implementation of the biggest production of milk and dairy products, ice - cream and the development of the production line of chocolate in a set of dominoes plans to have considered the best equipped for cold creams, ice cream, milk, one of the largest laboratories in the iran - selling “and reach sales more than (100, 000) cartons a day .
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shirin asal food industrial group ( persian : گروه صنایع غذایی شیرین‌عسل ) a company food manufacturer based in the city of tabriz , iran in 1990 by younes jaele . food industrial group in tabriz including shirin asal , aydin , shoniz , anata , baraka and chichak exported 40 % - 60 % iran 's sweets and chocolates to other countries . 
shirin asal food industrial group (persian: گروه صنایع غذایی شیرین‌عسل) a company food manufacturer based in the city of tabriz, iran in 1990 by younes jaele. food industrial group in tabriz including shirin asal, aydin, shoniz, anata, baraka and chichak exported 40% - 60% iran's sweets and chocolates to other countries.
shirin asal food industrial group (persian: گروه صنایع غذایی شیرین‌عسل) a company food manufacturer based in the city of tabriz, iran in 1990 by younes jaele. food industrial group in tabriz including shirin asal, aydin, shoniz, anata, baraka and chichak exported 40% - 60% iran's sweets and chocolates to other countries.