people pattern
people pattern raises $ 4. 5m to help you uncover the personality of your sales leads
people pattern - 212 photos - computer company - 501 pedernales st. , austin, texas 78702
people pattern raises $ 4. 5m to help you uncover the personality of your sales leads | venturebeat
people pattern, an austin startup, is fittingly staging its coming out party at this year’s sxsw .
people pattern delivered validation and contributed to product development as well as fulfilled its assigned task, cho said .
people pattern provides audience insights to companies by using data science to turn public expression into actionable persona sets .
paint, pattern & people: furniture of southeastern pennsylvania, 1725–1850 by wendy a. cooper and lisa minardi
cho said other companies are working in a similar area but none possess people pattern’s hard - core science approach .
the program that baldridge and the other data scientists at people pattern have developed taps into social network databases to gather information, classify words, associate people in groups, and analyze the data .
with the databases and the tools of data science people pattern can do in days what takes months for traditional marketing campaigns to do .
people pattern uses complex data science techniques to extract actionable marketing insights from the ocean of unbiased opinions and data generated by social media users .
the company hired people pattern to figure out switchers, a segment of customers who go back and forth between its restaurants and those of competitors .
beyond that core task, cho said people pattern matched research about customer categories that the company had learned over 35 years of market research. people pattern also uncovered a group of “breakfast only professionals” in sacramento, which led to a market test of all day breakfast in the california capital .
as an example, cho and baldridge recounted work people pattern did for a large fast food company known for its hamburger restaurants arching across the world .
beginner - start with a 4 - person pattern and decide who comes next .
people pattern applies data science to analyze indicators such as the words people use and the people they associate with – their patterns – to identify specific segments and sub - segments of customers. with that information companies can tailor messages for specific groups, develop content, generate sales leads and in media planning .
people pattern is a software as a service platform that supplies meaningful audience insights to the world’s biggest brands. via semi - supervised machine - learned algorithms and natural language processing, people pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers .
cho said that within eight days people pattern pulled in 600, 000 social media profiles, harvested relevant information from posts and tweets and other interactions, and analyzed it .
people pattern found that the hamburger chain shared 25% of its switchers with a chain of sandwich shops. the switchers subbed in sandwiches for burgers because of health perceptions .
challenge accepted, social distillery! in support of # als, people pattern corporation completed the # icebucketchallenge. we nominate the folks at gage, sooth and the university of maryland' s professor philip resnik. keep in mind, friends, people pattern has pledged $ 250 to support als with 100% participation! you have 24 hours .
people pattern, a company that evaluates social media to deliver insight about sales leads and other potential revenue drivers, has closed a $ 4. 5 million round of new funding .
above: ken cho, cofounder and chief executive of people pattern. cho opted to give the company' s head shots some life, to be different and humorous, he said .
many people wake up at night and panic ,
he says .
i tell them that what they are experiencing is a throwback to the bi - modal sleep pattern .
[ … ] people pattern digs marketing data out of social mediasilicon hills news, on mon, 09 mar 2015 21: 26: 45 - 0700cho, a founder and former chief executive of social marketing company spredfast, brings the digital marketing expertise to people pattern. the data science comes from co - founder jason baldridge, an associate professor of linguistics at the university … [ … ]
in many historic accounts, ekirch found that people used the time to meditate on their dreams .
people pattern can also craft custom algorithms that can tell customers what they want to know about leads. for example, one algorithm can figure out where a potential customer currently sits in the sales lifecycle .
“we’re able to scale it, collapse the timelines and you’re able to take action directly, ” ken cho, a people pattern co - founder and chief executive, said of the market research process .
we use artificial intelligence to develop audience insights and people - based datasets with both probabilistic and deterministic data .
and these hours weren' t entirely solitary - people often chatted to bed - fellows or had sex .
when people typically think of valentine’s day they think of romance and roses with dinner at a fancy restaurant. but let’s be honest, most of us end up spending it at home with our favorite streaming service, such as netflix or hulu. this year we decided to use people pattern to dig in and see ...
what are panels? panels are curated groups of people who fall within a particular niche. these groups can be general, such as tech opinion leaders or blog authors, or they can be more specific, like construction workers in the greater chicago area. in order to create a panel, the people pattern plat ...
[ … ] a similar move to what twitter did in 2007, new data company people pattern is planning a major launch at this year’s south by southwest. in the age of big - data, this [ … ]
we know that the most valuable insights come from studying the people behind the conversations. via @ peoplepattern # audienceintelligence urltoken
people pattern looks to catch a rising wave of corporate spending on digital marketing. the gartner group reported that while digital marketing is still a fraction of traditional marketing spending, more companies are transitioning to digital channels and increasing spending to address them .
people pattern has been refining its data science algorithms to make the systems work right. the new funding, cho said, will help the company bring on more staff fluent in techniques such as natural - language processing — the notion of pulling key information out of people’s real written words. people pattern’s other cofounder, jason baldridge, is well versed in that process, as an associate professor of computational linguistics at the university of texas at austin. and baldridge brought with him to the startup two data scientists who studied under him at the university, cho said. but the team could use some help in developing the product further .
cho and baldridge had met six years ago and cho had kept track of baldridge. (“he was stalking me, ” baldridge joked .) when cho shared his ideas with baldridge, the professor, as he’s called around people pattern, was on board .
marketing automation has hit a high point in the past year, too. marketo went public in april, and oracle bought eloqua for $ 871 million last year. oracle enriched its holdings by laying out $ 1. 5 billion for responsys. but software from oracle, as well as urltoken and adobe, represent complementary technologies, not competition, cho said. that’s because people pattern goes beyond just summarizing what people are saying on facebook and twitter and categorizes people based on the things they say on social media .
cho, a founder and former chief executive of social marketing company spredfast, brings the digital marketing expertise to people pattern. the data science comes from co - founder jason baldridge, an associate professor of linguistics at the university of texas who conducts research in computational linguistics .
but for legal and safety reasons, a human had to be onboard. superhuman pattern recognition could help to make temporarily empty robot taxis acceptable .
a third factor is the broader societal changes that occur within a generation’s life cycle. these changes have a bigger impact on the political views of younger people, who are still in the process of forming opinions. older people are more likely to reflect the values prevalent when they were growing up. the greater acceptance of homosexuality and interracial dating among young people than older ones today are examples of this .
cho can talk marketing, personas and market all day. baldridge matches him step for step on the technology side. he researches computational linguistics, particularly natural language processing and machine learning. he’s on leave from ut austin during the 2014 - 2015 academic year to work on people pattern .
mohr davidow ventures led the round for the austin, texas based company. the round also contained contributions from private investors. the deal comes on top of a $ 250, 000 round of seed funding earlier this year, people pattern cofounder and chief executive ken cho told venturebeat in an interview .
“jason is doing fundamental work in machine learning and geo - temporal grounding of natural language, among other things, ” said anthony woodbury, chair of the department of linguistics at ut - austin. “there is therefore a very close connection between jason’s research and teaching, and his work with people pattern. ”
strong evidence of this shifting attitude is contained in a medical journal from 1829 which urged parents to force their children out of a pattern of first and second sleep .
paint, pattern & people shed new light on distinctive local variations of furniture, presenting rare examples for which the maker or family history is known. the exhibition was accompanied by a fully illustrated, 304 - page publication. join us for an in - depth exploration of this diverse region and its various creative expressions .
while most social marketing tools focus on analyzing conversations about a brand, we know that the most valuable insights come from studying the people behind those conversations .
during this waking period people were quite active. they often got up, went to the toilet or smoked tobacco and some even visited neighbours. most people stayed in bed, read, wrote and often prayed. countless prayer manuals from the late 15th century offered special prayers for the hours in between sleeps .
paisley - the - town’s dominance in shawl production explains how the boteh pattern got renamed “paisley” throughout the western world. (europeans also used the word paisley interchangeably with shawl —as in, “gertrude, your paisley is crooked. ”) the pattern acquired other nicknames and associations in its migration westward: the french called it at one point “tadpole, ” the viennese, “little onion. ” quilters gave the pattern their own tender nicknames: “persian pickles” from the americans, “welsh pears” from the welsh .
the circle of paisley’s irony is now complete. a pattern of exclusive royal privilege in the east becomes the pattern of western capitalist longing. it trickles down on humbler fabrics to working men, gay men, gang members, and boy scouts. it signifies free love and forbidden love, belonging and exclusion—a seemingly impossible range of human experience .
in the early 1990s, psychiatrist thomas wehr conducted an experiment in which a group of people were plunged into darkness for 14 hours every day for a month .
this could be the root of a condition called sleep maintenance insomnia, where people wake during the night and have trouble getting back to sleep, he suggests .
kids are still much better general pattern recognisers, of course. but today our nn can already learn to rival them in important limited domains. and each decade we gain another
associations with night before the 17th century were not good ,
he says. the night was a place populated by people of disrepute - criminals, prostitutes and drunks .
generally, numbers were assigned beginning in the northeast and moving westward. so people on the east coast have the lowest numbers and those on the west coast have the highest numbers .
another major influence on the political character of successive generations is the political climate and events that people in each generation experienced as they reached adulthood and began to form their political identities .
“historically, hundreds of billions of dollars have been spent annually on marketing, yet businesses had no real way to measure its true impact and return on investment, ” said bryan stolle, a partner in the mohr davidow venture capital firm and an investor in people pattern. “it was also very difficult to give attribution to which marketing program or dollar actually resulted in a sale. ”
jacobs suggests that the waking period between sleeps, when people were forced into periods of rest and relaxation, could have played an important part in the human capacity to regulate stress naturally .
people were becoming increasingly time - conscious and sensitive to efficiency, certainly before the 19th century ,
says roger ekirch .
but the industrial revolution intensified that attitude by leaps and bounds .
the implications of automatically determining a person’s sexuality from a handful of photos are enormous, first and most importantly because it puts lgbtq people at risk worldwide in places where they remain an oppressed minority .
[ 10 ] k. fukushima. neocognitron: a self - organizing neural network model for a mechanism of pattern recognition unaffected by shift in position. biological cybernetics, 36 (4): 193 - 202, 1980 .
people pattern’s rise this year coincides with a fertile funding environment for companies that help marketers do their jobs better. other beneficiaries include optimizely, a web - optimization vendor that picked up $ 28 million in april, and hubspot, an inbound - marketing software vendor that raised $ 35 million a bit more than a year ago. the czech startup futurelytics picked up $ 800, 000 in seed money as it pushes a tool for segmenting customers .
who & apos; s ready for mother & apos; s day? as someone who & apos; s married to a mom and has a mom, i feel like there isn & apos; t enough we can do for them to honor them on this holiday. i thought i & apos; d use people pattern to get a better handle on what the majority of moms out there may want. i have my... .
the idea that we must sleep in a consolidated block could be damaging, he says, if it makes people who wake up at night anxious, as this anxiety can itself prohibit sleeps and is likely to seep into waking life too .
it took some time for their sleep to regulate but by the fourth week the subjects had settled into a very distinct sleeping pattern. they slept first for four hours, then woke for one or two hours before falling into a second four - hour sleep .
today, most people seem to have adapted quite well to the eight - hour sleep, but ekirch believes many sleeping problems may have roots in the human body' s natural preference for segmented sleep as well as the ubiquity of artificial light .
the greater acceptance of diversity among young people extends to views of immigrants and immigration. overall, about half of the public (52 %) says newcomers from other countries strengthen american society, while 39% say they threaten traditional american customs and values .
today we spend less time doing those things ,
says dr jacobs .
it' s not a coincidence that, in modern life, the number of people who report anxiety, stress, depression, alcoholism and drug abuse has gone up .
i still remember when in 1997 many thought it a big deal that human chess world champion kasparov was beaten by an ibm computer. but back then computers could not at all compete with little kids in visual pattern recognition, which seems much harder than chess from a computational perspective .
overall trust in government has changed little over the past year, but is at one of its lowest levels in more than half a century. (for more, see people - press’s “distrust, discontent, anger and partisan rancor, ” april 18, 2010. )
his book at day' s close: night in times past, published four years later, unearths more than 500 references to a segmented sleeping pattern - in diaries, court records, medical books and literature, from homer' s odyssey to an anthropological account of modern tribes in nigeria .
that changed in the wake of the reformation and the counter - reformation. protestants and catholics became accustomed to holding secret services at night, during periods of persecution. if earlier the night had belonged to reprobates, now respectable people became accustomed to exploiting the hours of darkness .
he attributes the initial shift to improvements in street lighting, domestic lighting and a surge in coffee houses - which were sometimes open all night. as the night became a place for legitimate activity and as that activity increased, the length of time people could dedicate to rest dwindled .
omid reza sedaghatian brings expertise in product design and strategy to the people pattern team. this is from his years of experience engaging with both customers and engineers, and translating market needs into product features and workflows. he has worked with both saas and on - premise technologies and has a strong background in big data from his work at data focused companies such as dun & bradstreet. with his unique experience and training in areas such as human centered design and pragmatic product management, omid is able to develop a unique understanding of market needs and package those into user friendly products and services .
( nn) were the first methods to achieve superhuman pattern recognition in an official international competition (with secret test set known only to the organisers) [ 1, 2 ]. this was made possible through the work of my collaborators dr. dan claudiu ciresan & dr. ueli meier & jonathan masci .
in addition to showing the pattern according to year of birth, the conventional generational labels defining each birth cohort are also shown. for the vote in 2008 and 2010, the higher the line on the graph, the more democratic the vote; conversely, the lower the line the more republican the vote .
younger generations also are significantly less likely than older ones to affiliate with a religious tradition. this pattern began in the 1970s when 13% of baby boomers were unaffiliated with any particular religion, according to the general social survey. that compared with just 6% among the silent generation and 3% among the greatest generation .
wehr concluded that biphasic sleeping is the most natural sleep pattern, and is actually beneficial, rather than a form of insomnia. he also inferred that modern humans are chronically sleep - deprived, which may be why we usually take only 15 minutes to fall asleep, and why we try our best not to wake up in the night .
one benefit of biphasic sleeping may be that it makes it easier to recall and access dreams. wehr' s study subjects normally awakened from rem sleep, which is the deep sleep stage during which dreams occur. according to ekirch, the historical evidence bears that out .
waking up directly after dreaming afforded people a pathway to their subconscious ,
he said .
with morning dreams we don' t have the opportunity to let our dreams settle. the light goes on and we get out of bed immediately. so in short, we have lost what people in the past regarded as a critically important part of their lives – their dream life .
one - in - five millennials is hispanic (20 %), compared with only 6% among greatest generation americans (now ages 84 and older) and 7% among silent generation adults (ages 66 to 83). the same pattern of greater population share among younger generations is true for blacks, although the contrast between young and old is not as dramatic .
references to
first sleep
or
deep sleep
and
second sleep
or
morning sleep
abound in legal depositions, literature and other archival documents from pre - industrial european times. gradually, though, during the 19th century ,
language changed and references to segmented sleep fell away ,
said ekirch .
now people call it insomnia .
in other words, if you wake up in the night, don' t worry about it .
waking up after a couple of hours may not be insomnia ,
wrote wehr .
it may be normal sleep .
ekirch added ,
if people don' t fight it, they' ll find themselves falling asleep again after roughly one hour .
the clearest pattern is that younger voters who turned 18 during the presidencies of clinton, bush or obama –the younger members of gen x and the millennial generation – have typically voted much more democratic than the average. in contrast, voters who turned 18 during the ford, carter, reagan and bush sr. presidencies –much of generation x and younger baby boomers– have voted somewhat more republican than the average .
weavers made shawls from the thread using a laborious twill - tapestry technique, which involved weaving the horizontal weft threads around the vertical warp threads only where that color is required in the pattern. (a “color caller” fed the weaver instructions as he progressed .) individual sections were then carefully and invisibly joined together into a larger shawl. making a complex shawl could eat up several years of a kashmiri weaver’s life .
paisley also exploded back into vogue in the 1960s. psychedelically detailed, paisley fed into hippies’ fascination with all things indian. (john lennon had his rolls - royce painted paisley after the beatles visited india, and the band’s embrace of everything eastern boosted paisley’s profile considerably .) fey, unabashedly lush, rich on its own uncompromising terms, paisley’s uncoolness—its original fans were by then great - grandmothers—made the pattern ripe for reappropriation .
this landmark exhibition explored the stunning and diverse furniture of southeastern pennsylvania and the people who made, owned, inherited, and collected it. delving into the cultures and creativity of the area’s inhabitants, primarily those of british and germanic heritage, this comprehensive show featured nearly 200 objects, including unique and colorful furniture, fraktur, needlework, paintings, and other items related to the history of the region .
in the 1990s, a sleep scientist named thomas wehr discovered that everyone sleeps biphasically when subjected to natural patterns of light and dark. in wehr' s well - known study, he subjected participants to 14 hours of darkness per night, and found that they gradually shifted to a routine of taking two hours to fall asleep, then sleeping in two four - hour phases separated by about an hour of wakefulness—a pattern that exactly matched ekirch' s historical findings .
traditional market research provides great insights but relies on poor data. nobody answers polls anymore, and the people who do hardly ever answer them honestly. yet there is a vast ocean of open and public opinions which have no bias. this is the ocean of social data, which is growing exponentially. unfortunately, most modern social marketing platforms do nothing more than count hashtags or mentions, there is no true analysis happening and no customer intelligence being provided .
the next phase of paisley’s evolution reads like any technology race, a deadly serious battle for market share wreathed in bobbing exotic boteh. the town of paisley, scotland, eclipsed norwich and edinburgh in shawl production in the early 19 th century, thanks to pattern piracy, fast - evolving labor structures, and early adoption of the jacquard loom. (the latter device automated the manipulation of weft and warp threads necessary to produce complex patterns. it was a total game - changer in textile production. )
ekirch explained that in the past, and especially during winter, darkness spanned up to 14 hours each night. except for those affluent enough to burn candles for hours, folks were left with little to do but go to bed early, and this gave a great deal of flexibility to their nightly sleep requirements. segmented or biphasic sleep patterns evolved to fill the long stretch of nighttime, and as observed by anthropologists, segmented sleep continues to be the norm for many people in undeveloped parts of the world, such as the tiv group in central nigeria .
in places with electricity, though, artificial lighting has prolonged our experience of daylight, allowing us to be productive for longer. at the same time, it has cut nighttime short, and so to get enough sleep we now have to do it all in one go. now ,
normal
sleep requires forgoing the periods of wakefulness that used to break up the night; we simply don' t have time for a midnight chat with the neighbor any longer .
but people with particularly strong circadian rhythms continue to [ wake up in the night ] ,
said ekirch .
the dominant pattern of sleep, arguably since time immemorial, was biphasic ,
roger ekirch, a sleep historian at virginia tech university and author of
at day' s close: night in times past
( norton 2005), told life' s little mysteries, a sister site to livescience .
humans slept in two four - hour blocks, which were separated by a period of wakefulness in the middle of the night lasting an hour or more. during this time some might stay in bed, pray, think about their dreams, or talk with their spouses. others might get up and do tasks or even visit neighbors before going back to sleep .
what form of life is paisley, exactly? the symbol sprang up millennia ago, somewhere between present - day iran and the kashmiri region straddling the indian - pakistani border. although it was originally called buta or boteh, meaning “flower, ” in paisley people have seen resemblances to a lotus, a mango, a leech, a yin and yang, a dragon, and a cypress pine. ancient babylonians likened it to an uncurling date palm shoot. providing them with food, wine, wood, paper, hatch, and string—all of life’s necessities—date palms symbolized prosperity and plenty. paisley began its life as the privilege of cosseted, powerful men .
the generational pattern is more complex when it comes to immigration. the recent wave of immigration has contributed to the nation’s growing racial and ethnic diversity, but the youngest adults are not the most likely to be foreign - born. generation x, ages 31 to 46, contains a higher percentage of immigrants (22 %) than the millennial generation (15 %). millennials, however, stand out as being more likely than all but the oldest americans to be u. s. - born children of at least one immigrant pa rent (12 %). among the greatest generation, many of whose parents came to the united states during the nation’s immigration influx that began in the late 1800s, 17% are u. s. - born children of immigrants .
the spell of paisley finally broke in the 1870s. the franco - prussian war of 1870–71 delivered the first blow: the french lost, leaving the country impoverished and depriving the kashmiri weavers of their biggest export customer. a famine in 1877 decimated the indian weavers, too. but paisley’s popularity ultimately ended thanks to inexorable swings in fashion. in the book the paisley pattern, authors valerie reilly and frank ames describe the paisley’s demise: “the beginning of the end for the shawl fashion was seen by 1865, when the crinoline skirt began to flatten at the front and bunch up at the back as a prelude to the bustle. ” as the telegraph dryly noted in 2007, “after a century of adapting the shawl to fashion needs, there was simply no way around the fact that wearing one over your bustle both destroyed the point of having it and made you look like quasimodo. ” the century of paisley was over .
the ai event of the year for growth marketers. aug. 21 - 22
the best in ai. an invite - only executive event. oct. 22 - 23
it’s the latest evidence that investors are betting on software for marketers. gartner predicted that the chief marketing officer will spend more money on information technology than the chief information officer by 2017, and so investors are making moves to benefit when that time comes .
“really, what we’re trying to do is define the audience and the attributes around the audience that talk about the product, brand, or company, and not just around the conversation, ” cho said .
the company does that by applying data science to available social information associated with a particular sales lead. the new layer of information about the lead — that she likes classical music, for example — can be laced into the company’s existing databases, such as a customer - relationship managing tool for managing all the sales leads or even a spreadsheet full of email addresses for users in a customer - loyalty program .
with the new data, users can group their leads into categories and start sending them more targeted content .
the startup now has eight customers, including the largest retailer in the world and the largest fast food company in the world, said cho, who previously cofounded social media software company spredfast. even though the startup has already reeled in such big customers, cho has chosen to make sure its own marketing materials — like head shots — stand out, so the company doesn’t get passed over as just another boring marketing software company. “everything else is so generic, ” he said. “i just thought, there had to be something fun in there, ” he said .
the only marketing research technology brands need. developed audience intelligence using machine learning .
traditional market research is time - consuming, unreliable at scale, and prone to bias .
our data scientists leverage a strong background in experimental research to continuously retrain and fine tune our prediction models, providing the perfect balance between recall and precision .
garbage in, garbage out has been a truism in computing since its beginning. working with data that has no, or little, meaning leaves an information process in just about the same dire circumstances. and now there are two companies addressing these issues .
when data is not readable and is coupled with the ever - increasing glut of data coming from global sources, the problem is ratcheted up. this is a large problem in global supply chains and is a constantly growing problem in the successful handling of millions of warranty processes .
data can be hard to handle through language complexities, cultural nuance and context confusion or diffusion. the business process at hand without full data is at risk of being either unused or misunderstood .
companies need a single and unified view of data. this includes structured data that is readily available and unstructured data that may be buried or not traceable by normal procedures. if the use of data is to be optimized in a process it must be open to analysis .
in addition to data that is coded and simply numeric as data stored in rows and columns there is data that is free - form that can be from written notes, word documents, e - mail, reports, news feeds, etc. this latter data may be critical and can affect business performance, trends and customer feedback (as in returns and warranty situations) .
two companies have taken on this problem and offer their solutions. the companies are: teradata, a division of ncr, and attensity of palo alto, calif. the partnership means the integration of teradatas active data warehouse system and attensity' s text analytics applications .
some of the core benefits are: consolidation of structured and unstructured data that allows for more informed analysis and clearer decision making. it allows getting deeper into root causes of problems and insights into business trends .
the way it works is the unstructured data (from many diverse sources) is run through a series of attensity extraction
engines
that parse and transform the data. the structured data is also processed and resides in a fused relational data warehouse .
for instance, in a warranty claim, there can be structured data that is valuable with information like a significant date or product code number. but there is also the opportunity though the processing of unstructured data to get at inspector notes that actually define the root cause of the problem: a cracked bolt on the underside of the transmission, for instance. the attensity / teradata process allows for the integration and use of both kinds of data .
eight - five percent of data is unstructured, and you need text analysis and text abstraction along with a relational database to arrive at an integrated view ,
says jerry hill, vice president of manufacturing, for teradata. he has served as the director of supply chain solutions marketing for teradata .
david bean, the co - founder of attensity and its chief technology officer and a prolific inventor of five software patents, with many pending, says ,
we have taken a different approach that is relational. we have taken the path through extraction. we break down sentences [ text ] diagrammatically as in parsing. this includes separating actors, actions and objects .
the attensity method therefore uses linguistic principles to transform free - format text fields into identifiable facts and events within a relational format. teradata then takes the already structured data and the newly attensity structured data and makes it available to users as fully traceable data within the teradata active data warehouse .
one client, whirlpool corporation, has experienced reduced warranty and recall - related exposures and experienced significant savings on cost of recalls through early detection .
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urltoken
twitter emerged with a splash at south by southwest in 2007, unleashing an ever - growing barrage of tweets, posts, photos, and other social media interactions .
the company is developing software that mines the oceans of information embedded in social media to provide insight that companies can use to develop sharply focused digital marketing campaigns quickly and efficiently .
they started the company in early 2013. now it formally launches at sxsw with an open house at its pedernales street offices in east austin and an invitation - only party at franklin barbecue .
using computational methods in marketing, called quantitative marketing, provides accurate feedback on what works and enables precise understanding of customers, stolle said .
with a venture investment, he’s betting on cho’s marketing and entrepreneurial acumen and baldridge’s computational expertise. “i immediately saw them as a very powerful team that could build something game - changing in the quantitative marketing field, ” he said .
mohr davidow invested $ 250, 000 of seed money in early 2013 and came back at the end of that year with a $ 4. 5 million series a round .
in the past two years, the company has been developing its software, which involves natural language processing and analytics. and it’s putting together a track record serving a range of customers, including some fortune 500 companies .
cho said that the switchers should be targeted with messaging highlighting the hamburger chain’s healthier options .
“all in eight days, ” he said. “their ceo was blown away. ”
“this guy knows what he’s doing, ” baldridge remembers thinking. “he’s got a business problem that needs to be solved by fortune 500 companies. cool! that’s exactly what i was looking for. ”
“we have the potential and have shown several times that within a week we can collect hundreds of thousands of profiles and run it all through this automated pipeline that then leads into something akin to personas, ” baldridge said .
stolle, for one, is encouraged by the company’s progress. “the company is definitely tracking ahead of plan – always a good sign for long - term success, ” he said .
several years ago, while developing cutting edge marketing solutions which leveraged social data at spredfast, ken cho realized that data collected from social platforms was not truly being taken advantage of. he understood that all companies must ensure that their services and marketing efforts are personalized, provide ongoing value, and continually win the hearts (and share of wallet) of their customers. this is traditionally done through market research, but traditional market research is broken and cannot keep up with the expanding reach that modern technology is providing to more and more customers .
this is when ken realized that it was the marriage of the two, traditional market research and the vast amount of opinions available in social data, that would be the next generation of market research. the key to this was the need for natural language processing and machine learning. this is where ken partnered with jason baldridge, then a professor of computational linguistics at the university of texas at austin, to use machine learning, exploratory data analysis and natural language processing to create the world’s best audience intelligence solution based on semi - structured social data. this allows companies to remove the silos around traditional marketing and social marketing, and leverage social data to provide value across the whole organization. insights are developed faster and customers can be activated directly on the relevant social platforms .
). he later founded spredfast, a saas platform that allows organizations to manage, monitor and measure their social media programs .
ken has an economics degree from wesleyan and an mba from the university of texas at austin. he will maintain for eternity that oasis is the world’s greatest band .
steve was previously the director of data sciences at w2o group and founded ravel, an enterprise grade analytics solution for discovering insights from big data. his specialties include web software and services, social media data management, data analysis with hadoop and related technologies, data analysis with spark and related technologies, documented data - stores, graph databases, statistical methods, predictive analytics, time - series analyses, graph algorithms, machine learning algorithms and textual analysis .
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2018 - 06 - 21 / america - is - less - white - getting - older - and - more - urban - census? utm _ source = yahoo & utm _ medium = bd & utm _ campaign = headline & cmpid = yhoo. headline & yptr = yahoo
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eye opening: 74% of @ burgerking twitter audience also follow @ mcdonalds - that' s 1. 19m accounts. are the other 26% loyal to @ burgerking? urltoken
2% of @ lululemon' s audience also follow @ athleta. did you expect more audience overlap? what conclusions can you make of this? # athleisure urltoken
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recently i was briefed on a new project around some natural and organic food brands. one observation that was perplexing was that among the audience interested in these brands, 57% of them seemed supportive of trump. most might assume that all granola types are super hippie and left leaning. from my ...
researchers have created an ai that is more accurate than humans in determining whether a person is gay or straight just from a handful of photographs. it. .
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small chest - over - drawers, probably made for hannah darlington, probably made by moses pyle, london grove township area, chester county; 1747; 2001. 19 winterthur museum partial purchase and partial gift of william r. smith and sons in memory of marjorie b. smith, wife and mother
learn more about the diverse furniture of southeastern pennsylvania in this groundbreaking publication. the region’s great diversity comes into focus through new scholarship as well as never - before - published furniture and related objects. purchase online or in the museum bookstore. members receive a 10% discount .
chest, attributed to the compass artist, lancaster county; 1785–1820; white pine, tulip - poplar, oak; paint; iron; collection of dr. and mrs. donald m. herr
kaufman americana foundation henry luce foundation elizabeth b. mcgraw foundation richard c. von hess foundation
portrait of samuel ensminger, jr. and portrait of mrs. samuel ensminger, jr. (elizabeth summy) and child, attributed to jacob maentel (1778–1863 ?), manheim, lancaster county; 1831; watercolor and ink on wove paper; collection of stephen and dolores smith
pam and jim alexander; the americana foundation; the american folk art society; stephen and susan babinsky; mrs. george p. bissell, jr. ; katharine and robert booth; paul t. clark; susan doherty and syed ali; dupont company; h. b. ebert foundation; robert and bobbie falk; susan fetterolf and jeffrey gorrin; henry clay frick foundation; tom and karen helm; mr. and mrs. joseph c. hoopes, jr. ; dr. * and mrs. henry a. jordan; george m. * and linda h. kaufman; kelly kinzle; carl * and julie lindberg; sara and forbes maner; mr. and mrs. john l. mcgraw; richard and pamela mones; national endowment for the arts; national endowment for the humanities; pook & pook, inc. ; potter anderson & corroon llp; mr. and mrs. eugene bowie roberts, jr. ; arthur d. robson *; dr. margaret b. and mr. john ruttenberg; irvin and anita schorsch; katharine draper schutt; shelley pennsylvania german heritage fund; stephen and dolores smith; john j. snyder, jr. ; marian s. ware 2003 charitable lead annuity trust; beth and stanley weiss; wood foundation of chambersburg, pa; and wyeth foundation for american art. * deceased .
a history of paisley: the origins of the curved shapes in paisley print .
the life of the world’s most democratic print, from kashmiri sultans to the bloods and the crips .
excerpted from patternalia: an unconventional history of polka dots, stripes, plaid, camouflage, & other graphic patterns by jude stewart. out now from bloomsbury .
kashmiri shawls sprang up as early as the 11 th century but found their first promoter in zain - ul - abidin, who ruled kashmir from 1459 to 1470 and encouraged weavers from persia and central asia to move to his kingdom. their next champion was akbar (reigned 1556–1605), who made the shawls central to the kashmiri practice of khil’at, “robes of honor” ceremonially exchanged in political and religious contexts to establish a clear pecking order. (being on the receiving end made one submissive and therefore inferior to the giver—not awesome, although scoring the sumptuous textiles made for luxurious compensation .) shawls given as khil’at were decorated with all sorts of patterns, although some scholars wonder if the paisley motif came to predominate because it resembled jigha, a crown insignia jewel used to pin a feather to a courtier’s turban. (gradually the jigha elongated, more and more resembling the feather it anchored. so, yet another reading: paisley is a feather. )
as with so many other luxury goods, there was nothing efficient about making a kashmiri shawl. its wool came from a central asian species of goat, capra hircus in latin or shahtoosh in indigenous terms. these animals wandered into the high himalayas, where the bitter cold made their underbellies sprout a dense, ultrafine wool. the goats shed this pashmina, as this wool was called, in the summer by rubbing themselves against rocks and bushes; textile workers then literally climbed the himalayas, collected the fluff by hand, and spun it into thread .
shawls started infiltrating europe in the late 18 th century, when kashmiri princes began including british east india co. officers in their ritual shawl - giving. the english officers sent the shawls home to their sweethearts, who clamored for more. fresh from conquering egypt and next sniffing around india, many of napoleon’s officers found themselves stationed near kashmir and similarly tempted by the shawls. napoleon’s wife joséphine began stockpiling paisleys, and by the early 1800s, european desire for paisley had intensified into frenzy.
people pattern is a digital marketing company based in austin , texas . the company 's text analytics software applications extract facts , relationships and sentiment from unstructured data , which comprise approximately 85 % of the information companies store electronically . corporations that use or have used people pattern software include mcdonald 's , charles schwab , campbell 's soup , discover , wal-mart , nintendo , the university of texas , and cisco systems . 
people pattern is a digital marketing company based in austin, texas. the company's text analytics software applications extract facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically. corporations that use or have used people pattern software include mcdonald's, charles schwab, campbell's soup, discover, wal-mart, nintendo, the university of texas, and cisco systems.
people pattern is a digital marketing company based in austin, texas. the company's text analytics software applications extract facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically. corporations that use or have used people pattern software include mcdonald's, charles schwab, campbell's soup, discover, wal-mart, nintendo, the university of texas, and cisco systems.