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2. studyblue – find and study online flashcards and class notes. studyblue is a massive crowdsourced platform for learning guides and sharing your notes .
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christopher: studyblue allows students to connect over the internet and on their mobile phones. we connect students to other students, and students to content. students who use studyblue never have to feel alone when they are trying to learn because they can easily connect to hundreds of other people trying to learn the same material. studyblue empowers and enables students to find these other people, making studying more effective and more efficient than ever .
this entry was posted in interviews and tagged becky splitt, christopher klundt, study apps, studyblue, tools for learning. bookmark the permalink .
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studyblue is the largest crowdsourced study library, with over 400 million flashcards, notes and study guides from students like you. make and share study materials, search for recommended study content from classmates, track progress, set reminders, and create custom quizzes. join 15 million students on studyblue to study better, together .
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becky: we created studyblue to give students the power to create and share online flashcards and study materials for their courses. we realized that, all too often, students have to rely on their teachers to take advantage of technology created for learning. studyblue puts the power of making useful online study materials directly in the hands of students .
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we also have teachers who share blog posts about how they are using studyblue in the classroom by creating different types of study games with our quiz features and flashcards. although studyblue was created for students, it’s an especially good feeling to know that teachers are embracing this technology as a great way for their students to learn the stuff they teach .
founded in 2009, wisconsin - based startup studyblue set out with a simple and straightforward mission: leverage technology to help students improve their academic performance. over the next year, with smartphone adoption accelerating, that took a more defined shape, with studyblue becoming laser - focused on mobile to allow students to study anywhere and everywhere — across devices .
on studyblue, students can upload or transcribe their class notes, create digital flashcards as well as study guides. the platform will intelligently generate quizzes from a students notes and provides a place to store any notes in the cloud. studyblue will organize notes, and create flashcards from notes that can be accessed on a mobile phone or can be printed .
studyblue is a self - sustaining edtech startup in downtown san francisco. our learning app helps millions of students to create digital flashcards and quizzes, share learning tools and study smarter .
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becky: we’ve got people from all walks of life working at studyblue. every person here plays an important role for our company and our ability to serve our users. we like to say that studyblue is sort of like a smoothie, and we wouldn’t taste the same without one of our very important ingredients. every time a new employee starts we have a “fruiting ceremony” where the new employee is assigned a fruit, which is added to the studyblue smoothie. it’s a fun little thing we do, plus we get to have a healthy snack afterward, so everybody wins .
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fiore is an early stage investor in studyblue, which was founded in 2009 by a group of university of wisconsin – madison graduates with the goal of creating a way for students to achieve academic success through the use of technology. their “digital backpack” contains online and mobile study tools, allowing students to store, study, share and ultimately master course material. by ensuring seamless access across all platforms and mobile devices, studyblue makes it more convenient for students to study, which leads to smarter students. over one million students from around the world have already chosen to achieve their goals by using studyblue .
studyblue, a studying platform for college students, has raised $ 3. 65 million in series a funding from undisclosed investors. this investment brings the startup’s total funding to $ 6. 5 million .
create your own flashcards quickly and easily. see relevant flashcard suggestions from studyblue' s library of over 500 million flashcards and add to your own study materials with one click. easy peasy lemon squeezy .
victor: what is it and who created it? christopher: i founded studyblue with a friend from college and with the help and support of a mentor of mine who eventually became our seed investor. we started studyblue because we were driven to find a better way for students to achieve greater academic success through the use of technology. the original prototype service, called “theclassconnection. com, ” offered tutoring, class calendars and study group coordination, as well as note and flashcard sharing. we launched studyblue in 2009 as a suite of online and mobile study tools focused on helping students master their stuff .
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use the full power of studyblue & apos; s library to get instant answers. ask questions, view the most relevant answers by class or topic, and create super study decks to ace your next exam .
becky: studyblue exists outside the system. there’s no need to get approval from a principal or school board. the students who are using studyblue have taken it upon themselves to use our service because they think it’s the best way possible for them to learn their material. we’re seeing tremendous growth in the usage of our mobile app and we think it’s simply because we’ve created a service that is tailored to meet the needs of today’s students. the classroom will always be an important part of education, but providing students with study tools that fit easily into their lives is now more important than ever. and that’s exactly what we do at studyblue .
if i' d had access to the technology and tools like studyblue when i was in college, i probably would have been a better student and i like that it gives that opportunity to current students .
becky: we are a “freemium” service, which means that we offer a free version of studyblue, and a version that has additional features that students can pay for to take their studying to an even higher level .
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studyblue is free, but it seems you have to go to school to use it. if your college hasn' t been added to their list of schools you' ll have to wait a bit for it to be approved. this seems to be to your benefit because studyblue lets you add specific classes, but it' s kind of annoying as you have to wait a day if your school isn' t on the list. nonetheless, once you' re in you can start taking notes and making flash cards from those notes. if you' re an evernote user, studyblue now integrates with evernote so you can keep your notes there and just sync them when you' re ready to make your flash cards. studyblue also tracks correct and incorrect answers when you' re studying with your cards to help you better learn the stuff you don' t know .
studyblue is a neat webapp that lets you create digital flash cards directly from notes you take in class or anywhere else. you can also take the cards you create just about anywhere with mobile apps for iphone and android .
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in 2009, 100 percent of studyblue users were university students, but today high school students and teachers now represent over 30 percent of its user base and, next, the startup wants to make middle school a bigger share of that 30 percent .
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feeling like royalty? king john didn’t when he signed the magna carta, limiting his power over great britain. thanks for playing in last week’s # tuesdaythoughts and look forward to another quiz this week! for more fun trivia and history, check out our studyblue app! urltoken
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christopher: studyblue was founded in 2009 in madison, wisconsin. in september 2010 we had our “5 - dot - 0 release” and ever since then we’ve been laser - focused on making the best online and mobile study tools for students. our growth has been tremendous ever since .
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thanks for playing in last week’s tuesday tune up! the answer to “what was the first battle in the american civil war” is fort sumter! make sure not to confuse the civil war with the revolutionary war. check out studyblue & tune in next week for another fun quiz! # fridayfeeling urltoken
christopher: people at studyblue work hard so we think it’s important to provide them with plenty of fuel. we keep soda in the fridge and we’ve got a bulk food dispenser in the office kitchen that’s full of pistachios and peanut butter - filled pretzels, which i view as an integral part of our success .
becky: studyblue is different because it serves as a student’s digital backpack. we help them streamline the same kinds of studying methods that have been used for years by providing a digital service to create and share studying materials using computers and phones. it may sound funny, but pen and paper is our biggest competitor .
victor: what does it do and what are the benefits? christopher: studyblue provides a digital backpack for students to store, study, share and ultimately master course material. they can choose to work alone or collaborate online with others. now that students can create and study materials on their phones, studying can happen anywhere .
“we are experiencing rapid growth, ” said studyblue ceo becky splitt, “and this financing allows us to further expand our community and platform to help students master their course material faster and connect students to a comprehensive crowd - sourced library of content on nearly any subject, and to each other, in a highly relevant way. ”
we are excited to announce that studyblue is joining chegg inc. today, chegg, the leading student - first interconnected learning platform acquired studyblue. by joining chegg, we will combine our services to better serve students who study and learn in different ways, with an expanded content library and access to more tools to activate the content and the learning process. chegg will significantly enhance our ability to help students study what they want, when they want and, importantly, how they want. we started our company nearly 10 years ago with a mission to help students learn better. by combining with chegg, we can reach even more students to realize our mission faster and better .
christopher: online flashcards are available for free to any student who creates an account at urltoken, or downloads our free app from apple’s app store or the android market. in addition to online flashcards, studyblue offers a number of additional services including personalized quizzes, study reminders, study stats to measure mastery and study filters to provide focus .
registering for urltoken is free. studying your own material on urltoken is free. we do offer premium (pay) features that require payment (such as gaining full access to the library of public decks and files posted by others). we want to make sure you completely understand what using studyblue is all about. so please email us at
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over the past two years, the service has expanded from 25 to more than 500 campuses in the u. s. , with more than 100, 000 students using the platform. while studyblue offers an iphone app, the startup will use the new funding to develop android and ipad apps. the investment will also be used to expand to other university campuses .
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recently interviewed with studyblue. i only got as far as the hr interview and it was ridiculous! a phone screen was set up with the hr for a back end - software engineer position. i had a very good conversation with her and spoke about my interests and why i wanted to join studyblue. i had mentioned startup atmosphere and also that i was excited to work on
all
layers of the stack. turns out this was a big mistake. later when i got the reject and asked for feedback, i was told they are looking for candidates who are only interested in
back end
since i had shown interest in full stack they are not considering me! this is the first time some company is rejecting based on more interest !
christopher: when i was in school all of the online tools out there were created for the professors. that’s why from day one studyblue has been of the students, by the students and for the students. i wanted to create a study tool that was student - centric and student - based. basically, i wanted to make the exact study tools i wished had existed for me when i was a student .
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while there are a number of startups attacking this space, splitt sees studyblue’s primary competition coming from study materials 1. 0 — i. e. pen and paper. there’s benchprep, which offers premium content from top educational publishers and looks to personalize the learning process, quizlet for flashcards, ebook providers for textbook - based quizzes and even crowdsourced giant wikpedia, but none are offering the full package, the ceo says .
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to that point, middle school and high school teachers have begun to discover the platform’s appeal as an effective tool for helping their students learn the material they teach and the studyblue ceo tells us that teachers increasingly requested the ability to add material themselves. so the startup recently added the ability for teachers to identify themselves to students so that they can find material shared by their teachers. as it goes forward, it will look to expand this functionality for teachers .
christopher: our premium version focuses on delivering all of the features that we hear students asking for the most. we are continuing to develop and test a mix of features for sb +. in general, sb + offers a more advanced version of the studyblue experience. so far we’ve heard from our students that they really love the advanced study filters featured in our premium version, which help them focus on the material that they are having the hardest time mastering .
the free platform has attracted 2. 5 million students to date, 1. 5 million of which have signed on in the last year. thanks to this accelerating growth, studyblue announced today that it has raised $ 9 million in series a - 1 financing, led by great oaks venture capital. the wisconsin alumni research foundation (warf), a private, nonprofit organization that helps transform university research into products that benefit society, also contributed to the investment .
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today, studyblue has become a “digital backpack, ” with its web and mobile study tools enabling college and high school students to store and organize their course materials, turning them into flashcards, quizzes and study guides that can be accessed on the go. by allowing students to share the content they create with others, the startup has amassed an enormous library of user - generated study materials — over 100 million in total — which cover a wide array of subjects, from zoology to anthropology .
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over time, the startup will also look to begin testing supplementary revenue streams by offering students opportunities to learn about sponsored offers from third - party sites they find relevant, in turn providing companies and brands access to a much - coveted demographic. for now, studyblue is focused on a bottom - up, direct - to - students approach, but there’s potential for the startup to tap into districts, which it can do more effectively as more teachers become aware of the service and recommend it to their students .
companies, monetization still remains a challenge. thanks to its new raise, there’s less urgency on the revenue front for studyblue, yet nonetheless, it’s begun to set the table by offering a freemium model with premium subscription and ad revenue. the platform’s core functionality is available to all for free and those who want more robust features — like an equation editor, advanced search filters, offline mode or to remove ads — can choose from one of two premium subscriptions at $ 1 and $ 5 per month, respectively .
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means to display a name, logo, trademark, or other means of attribution or identification of company in such a manner as is reasonably likely to give the impression that you have the right to display, publish, broadcast, transmit, or distribute the site or any of its content, including but not limited to materials. you agree to cooperate with studyblue in causing any unauthorized co - branding immediately to cease .
you agree to and hereby do indemnify studyblue, its principals, officers, agents, employees, licensees, advertisers assigns and customers against, and hold them harmless from, any loss, expense (including reasonable attorney fees and expenses), or damage occasioned by any claim, demand, suit, recovery, or settlement arising out of any breach or alleged breach of any of the representations, warranties or covenants made herein or arising out of any failure by you to fulfill any of the representations, warranties, or covenants you have made in this agreement .
you acknowledge that the amount billed each month or year may vary due to coupons or other promotions, for example, upgraded services may begin at a special discounted price for a period, followed by a higher price after the initial promotional period. by subscribing to such promotions, you agree that you will be responsible for all payments as specified in the promotion, and you agree that studyblue may adjust the pricing of such plans, as specified in the offer, promotional materials or coupon, without further notice or other communication to you, and charge your credit card accordingly .
if you believe that any of your exclusive rights under united states copyright law have been violated in a manner that constitutes infringement, and that the allegedly infringing material is accessible on the site or through studyblue, inc. as an online service provider, you must notify our designated agent. the law requires that to be valid, your claim of copyright infringement must be written and addressed to our agent (identified below) and must provide the following information (the list below comes straight from the statute; if you do not understand the language please seek independent advice) :
with a series a crunch in bloom (depending on whom you ask, of course), studyblue’s $ 9 million raise is a clear validation of the accelerating growth it’s been able to build over a fairly short period of time — a comparatively large early - stage financing for the edtech world. of course, as the industry transforms, education startups are beginning to find a more willing audience for their mobile and online apps, tools and platforms. models are shifting such that startups can now more directly target students and teachers, and the demand is rising in kind .
becky: students today are living in a “bring your own device” or “byod” world. their mobile devices are an integral part of their everyday lives as students. we feel it’s imperative that our service matches the lifestyle of today’s mobile students, which means offering a cloud - based service that students can access from anywhere, on as many devices as possible. as students become more dependant on their mobile devices for learning, our mission at studyblue becomes even more critical because of how important it is for students to have access to quality learning tools on the devices they use most often .
. you represent that all information that you provide to studyblue will be accurate, current and complete. you agree to pay all charges incurred by you or any users of your account and / or credit card (or other applicable payment mechanism) at the price (s) in effect when such charges are incurred. you are solely responsible for paying, any taxes, duties, government levies or other charges imposed by a taxing or other regulatory authority relating to the goods and / or services you purchase or subscribe to. if you have configured your account to pay for purchases with a credit or debit card or similar form of payment (a
card
payment method), you authorize any and all charges and fees incurred under your account to be billed from time to time to your card account. regardless of the method of payment, it is your sole responsibility to advise studyblue of any billing problems or discrepancies within thirty (30) days after such discrepancies or problems become known to you. your card issuer agreement governs the use of your designated card account in connection with any fee, purchase or service; you must refer exclusively to such issuer agreement, and not this agreement, to determine your rights and liabilities as a cardholder .
you are solely and entirely responsible for maintaining the confidentiality of your username. studyblue is not liable for any harm caused by or related to the any use of your username, authorized or unauthorized. the disclosure of your username, or your authorization to allow any other person to access or use the site or any service using your username. you are solely and entirely responsible for any and all activities that occur under your account, including, but not limited to, any charges incurred relating to the site or any service. you agree to notify us immediately of any unauthorized use of your account or any other breach of security known to you .
there are some tools for learning that just feel right. what’s better is when they’re actually good for you, and when the results are amazing. this story is about a little company having a big impact, and that provides for students both in high school and college settings, as well as the teachers and professors who help them. as head of company, becky splitt brings over 15 years of experience in early stage tech business growth, has worked for microsoft running msn’s international business; christopher klundt heads technology development and operations, graduated top of class in computer science and biomed engineering at uw madison, went straight to work designing the software platform that is now studyblue .
you agree to defend, indemnify and hold company harmless against any losses, expenses, costs or damages (including any reasonable attorneys' fees and costs) arising from, incurred as a result of, or in any manner related to any claim or action based upon (a) your breach of the terms and conditions of this agreement, (b) your use of the site, and / or (c) the use of the site by any other person using your account. studyblue may participate in the defense of any such claim or action and any negotiations for its settlement or compromise. no settlement which may adversely affect our rights or obligations shall be made without our prior written approval.
studyblue is an online studying platform for high school and college students . the website allows users to upload class study materials , create electronic flashcards to study and share with others , and practice quizzes . studyblue allows students to store their notes in the cloud and connect with other students studying the same subjects . studyblue content can be accessed online or on mobile phone applications . the company serves students at over 26,000 institutions in over 100 countries , including the united states . the studyblue corporate office is located in madison , wi with a second office now open in san francisco , ca as of september 2012 . 
studyblue is an online studying platform for high school and college students. the website allows users to upload class study materials, create electronic flashcards to study and share with others, and practice quizzes. studyblue allows students to store their notes in the cloud and connect with other students studying the same subjects. studyblue content can be accessed online or on mobile phone applications. the company serves students at over 26,000 institutions in over 100 countries, including the united states. the studyblue corporate office is located in madison, wi with a second office now open in san francisco, ca as of september 2012.
studyblue is an online studying platform for high school and college students. the website allows users to upload class study materials, create electronic flashcards to study and share with others, and practice quizzes. studyblue allows students to store their notes in the cloud and connect with other students studying the same subjects. studyblue content can be accessed online or on mobile phone applications. the company serves students at over 26,000 institutions in over 100 countries, including the united states. the studyblue corporate office is located in madison, wi with a second office now open in san francisco, ca as of september 2012.