red espresso
espresso drinks are handcrafted and fantastic. - picture of red mug espresso llc, superior
espresso drinks are handcrafted and fantastic. - picture of red mug espresso llc, superior - tripadvisor
the name ‘red espresso’ describes the product itself: “red” refers to the distinctive colour of our espresso made from pure rooibos tea which is also known as red tea. “espresso” describes our new way of enjoying tea as an espresso .
yes. when prepared using an espresso appliance, red espresso is coated with a luxuriously thick saffron - coloured crema flecked with gold that is distinctive to red espresso .
red espresso is an espresso product that can be used in a wide range of coffee appliances: espresso machines, stovetop espresso makers, french presses and filter machines .
no, red espresso is a taste that captures the pure essence of rooibos. a typical espresso ,
i love love love all of the red espresso flavours. @ red espresso please make my christmas 2017 wish come true, bring us a gingerbrea
put rooibos in your espresso machine instead of your coffee, and what do you get? a red espresso .
no, red espresso is made from rooibos tea leaves that have been ground under patent for use in espresso machines .
none. red espresso contains only 100% pure espresso ground rooibos tea. it contains no additives, preservatives or colourants .
red espresso is well - rounded and strong in flavour with inherently sweet, woody undertones .
yes. red espresso capsules are 100% compatible with all nespresso machines except the vertuoline .
red eye espresso: quality drinks, friendly staff & local art, the real deal .
red espresso is the world’s first tea espresso! it is made from 100% premium espresso ground rooibos tea, expertly ground under patent to deliver the ultimate rooibos espresso. it is specifically designed for use in espresso and coffee appliances – just like coffee! the heart of
no. red espresso is 100% pure and natural rooibos tea, with 0% caffeine and powerful antioxidants. there are no negative side - effects related to drinking rooibos tea so there is no limit to how many red espresso shots or red drinks you can enjoy. you can read more about the health benefits of red espresso
red espresso is a home grown brand with homemade quality. the people who make it are passionate
no. red espresso is made from 100% rooibos tea which is naturally caffeine - free .
back to red espresso. red espresso is a finely ground version of pure rooibos, which makes it possible to pull espresso shots. as a fan of rooibos and an espresso fanatic, i was excited to try this product. it delivered. i pulled several shots of espresso experimenting with dosage and tamping. here is what i learned .
red espresso costs £4. 49 for a 250g pouch and can be bought online from cream supplies .
yes, a red espresso is 100% pure rooibos tea. there’s no coffee involved at all .
red eye espresso: quality drinks, friendly staff & local art, the real deal. - smoothpay
honey and cinnamon are perfect taste and health complements to our hot red drinks and complete the distinctive ritual of enjoying red espresso. honey is a healthy alternative to sugar while cinnamon enhances red drinks by adding an inviting, spicy aroma. both are renowned for their health benefits and add to the deliciously healthy experience that is red espresso .
red espresso ground rooibos tea, 8. 8 - ounce pouches (pack of 2) (amazon usa )
no, red espresso lasts for up to six months once opened. it should be stored in a cool ,
now, you can enjoy the sophistication of red espresso® with all the health benefits of rooibos tea in seconds .
naturally caffeine - free, red espresso is made from the highest quality rooibos tea leaves which are ground to a patented espresso grind so that, when expressed in an espresso machine, it delivers a rich, smooth and delicious shot of rooibos tea espresso – complete with crema .
i recently received something interesting to review. it is a product called red espresso. red espresso is a finely ground rooibos, which can be used to make a concentrated “espresso. ” before i begin the review, let us bring everyone up to speed on what rooibos is .
100% rooibos tea, red espresso is refined under global patent to deliver an espresso complete with crema – something which a traditional rooibos tea bag can never deliver on. all our red drink names are registered around the world .
the team behind red espresso made the old - fashioned rooibos tea new and sexy. rooibos ground to an espresso grind - and brought something really healthy to the coffee market .
red espresso advertises with slogans like' a tea that plays by coffee’s rules' to show the versatility of the product and the idea of having it as an alternative for espresso .
red espresso is the easiest way to cut out caffeine. it is naturally caffeine - free, gluten free and kosher .
i am a fan of rooibos and espresso. now i am a fan of red espresso. it brings the depth of espresso taste to rooibos. and the fact that it has no caffeine makes an ideal drink for late in the day .
the ingenious beverage, called red espresso, is not only caffeine - free but boasts five times the antioxidants of green tea .
in the first year of the drink’s launch in south africa, more than one million cups of espresso were sold. this doubled in the second year and the product is now a staple in many homes and restaurants. red espresso shines when made in an espresso machine or stovetop espresso machine but it can be made using other appliances like a drip coffee machine or percolator. like its coffee counterpart, red espresso can also be used to make lattes and cappuccinos .
i made him a red cappuccino as per the instructions on the red espresso site and served it with a little drizzle of honey and a sprinkle of cinnamon. the result? delicious with a capital d .
i really need to mention that red espresso really doesn’t taste anything like espresso. in fact, it just tastes like incredibly strong aromatic tea. but the idea of concentrating a tea to emulate the strength of espresso gives it a new dimension; it’s a completely different drinking experience .
2005 was the beginning of red espresso. carl pretorius didn’t want decaf and didn’t want tea, but something with the health benefits of tea .
coffee lover carl pretorious, came up with the invention for red espresso after realising his habit of six espressos a morning was affecting his health .
red espresso® is 100% pure rooibos tea designed to be prepared and enjoyed just like coffee. naturally caffeine - free and rich in powerful antioxidants, red espresso® is a great alternative to coffee and an excellent choice if you are looking to cut down on caffeine, love tea, care about your health, or are looking for deliciously healthy drinks that the whole family can enjoy. red espresso® makes a range of hot, cold and bold drinks, including red cappuccinos, red lattes, iced teas, smoothies and shakes. for more recipe ideas, check out our blog .
before completing my tests, i decided to pull espresso shots of regular rooibos tea that had not been ground as fine as red espresso. it was a mess and failed to yield the same rich flavor. stick with red espresso. i did not experiment with grinding my own rooibos. there is no way in hell i’m putting rooibos in my rocky grinder .
red espresso is made from rooibos, the uniquely south african plant that only grows on 250km of the earth’s soil in the cederburg mountains in the northern cape province. the drink is made in the same method as an espresso – where the coffee is brewed by forcing extremely hot water through finely ground coffee. although red espresso is made from a plant considered a tea, it bears the distinct characteristics of an espresso – such as crema, a crème coloured foam that appears on the top of an espresso .
absolutely – and more! red espresso is extremely versatile and can be used to make a range of delicious hot and cold café - style drinks .
currently, red espresso is available as premium espresso ground rooibos in 1kg and 250g as well as a single - serve soft pod. it is available in nespresso - compatible capsules too. we have recently launched our red cappuccino instant sachets as well. red espresso also has premium wild blossom honey – sourced from the cape floral kingdom and the home of rooibos tea – in a 340ml squeeze bottle and in single - serve, easy - tear 8g sachets .
natasha lache, red espresso' s global brand manager, says that carl' s invention is incredibly easy to use and is competitive with many devices .
a naturally caffeine free delicious rooibos espresso. ideal to make red cappuccinos, and home made ice - teas. 100% rooibos, 0% caffeine .
“red espresso offers a healthy alternative to coffee without compromising on taste or style and satisfies my need for an authentic espresso experience, ” says pretorius. “i didn’t want to give up on the ritual and sophistication of coffee, but i also didn’t want to drink an ordinary cup of tea. delicious, full - bodied, caffeine - free and even coated with crema, red espresso is my solution to having the best of both – good health and espresso style. ”
red espresso is made from high quality rooibos tea, ground to a consistency that is designed for using in exactly the same way as espresso ground coffee. it creates a concentrated shot of rooibos, perfect for a red cappuccino. it also, we discovered, makes the perfect french press. interested? read on .
isn’t that amazing? red espresso is definitely one of our drinks of choice at yuppiechef hq. why not see how you can fit it into your lifestyle ?
even though rooibos grows only in one unique region, we are committed to sourcing the finest rooibos found there – that which grows at highest altitude and is hand - harvested. only this select rooibos makes the revolutionary red espresso cut. only by using this premium quality rooibos can red espresso deliver on crema, taste and versatility .
i also experimented with making lattes and latte art using the red espresso. i’m not that good at latte art, so my attempt looked like someone mutilated the old cingular logo. i contacted red espresso asking if they had been successful making latte art with their product. they have and forwarded me the photo below. pretty sweet .
red espresso was able to deliver the rich, full, espresso - like taste with rooibos. i made shots for several rooibos fans, most of whom were not coffee drinkers, and they all enjoyed the rich flavor. it was a hit .
red espresso has a dark, rich red colour. the colour of rooibos in its raw format is also an indication of its flavour: rooibos that is of poorer quality – and grown at lower altitudes – is more yellow in colour and soapy in taste .
red espresso is smart; it is an endorsement both for the coffee and tea world. it is not coffee, it is not tea, this is a new category .
the red espresso drink with a distinct crema layer makes it look like a coffee although it’s made with a leaf traditionally used for tea. (image: kerry walsh photography )
red espresso is naturally caffeine - free and loaded with antioxidants. research has confirmed that red espresso contains 5 x more antioxidants than green tea and 10 x more antioxidants than regular rooibos (per orac measurements). prepared in appliances that use steam and boiling water under pressure, the health benefits of rooibos are extracted more effectively, including its antioxidants .
within the remote cederberg mountains, the very limited region in the world where rooibos grows (and nowhere else), red espresso® is committed to sourcing the very best rooibos found there. grown at highest altitude on single estates, it is the cult of our ingredient – the exceptionally rare quality of our tea – that truly sets red espresso® apart .
all right, this naturally caffeine - free stuff is only good for you. i make it in my mocca pot at least twice a day. it is really that good. but i go for the red cappuccino, where i cover the red espresso with frothed milk, a bit of honey and cinnamon. if you have a pure red espresso, you will be surprised, that it has cream due to natural oils in the tea .
' he then spent a lot of time finding the best rooibos tea and working on perfecting it. the result is red espresso - it' s the best of both worlds .
2. fill a glass with ice 3. add ⅔ apple juice 4. pour red espresso over ice and apple juice 5. garnish with fresh mint and a slice of lemon
spoon the same amount of red espresso powder into the french press as you would if you were making coffee. for tips on how much to use, check out this article on
if you choose to use an espresso machine, the resulting shot will be thick, with a great crema. drink as is, or add steamed milk for a red cappuccino .
“the café revolution: who would have thought a tea could play by coffee’s rules? ” was the intriguing tagline i read on my very first bag of red espresso. credit: urltoken
run a shot of water – without a capsule inserted – through the machine into your cup. this helps to clean the machine (especially when switching between coffee and red espresso), warms your cup and ensures the best tasting red espresso. enjoy it straight up, add milk for cappuccinos and lattes, fruit juice to make a real, homemade iced tea, or add it to your morning smoothie. we recommend you run a shot of water – without a capsule inserted – through the machine after making red espresso so as to rinse out any remaining flavours .
just as coffee espresso is the essence of coffee, red espresso captures the rich essence of rooibos tea and ten times stronger in taste than an ordinary cup of rooibos. ground to a finer cut and prepared for use in espresso appliances that use steam and boiling water under pressure, more of the tea’s flavour is extracted, resulting in a richer, more full - bodied taste .
our honey is the perfect taste and health complement to our red cappuccino and red latte and is also ideal for breakfasts and lunch boxes. take it to the office or camping with the family too !
locally, red espresso continues to grow from strength to strength and remains one of the company’s core markets. it has - in a few short years - become a household brand in south africa .
red espresso is pure rooibos tea – it’s high quality tea ground to the perfect grind so that you can use it as you would an espresso in your coffee maker and make yourself a red espresso. and: it’s even healthier for you with 10 times more antioxidants than in normal rooibos tea. health problems such as heart disease, macular degeneration, diabetes and cancer are all contributed by oxidative damage. antioxidants may also enhance immune defence and therefore lower the risk of cancer and infection .
the espresso looks just like a regular shot of coffee however it is crafted entirely from tea .
only tamp enough to level out the shot. you are not packing it like regular espresso .
i’m sure you’ve heard about red espresso– but have you ever tried it? it took me one and a half years to try it and to actually ask: what is this red stuff? well, it’s easy. south africa is the home of rooibos tea, and this is it, just a bit better .
made from 100% pure rooibos tea, red espresso is naturally caffeine - free and full of the health benefits of rooibos – including powerful, immune - boosting antioxidants. see our health page for more details .
enjoy south africa´s favourite at the push of a button with the original award - winning red espresso® rooibos capsules. supporting a lifestyle of wellness and vitality: all the health benefits of rooibos tea – in seconds .
in the same year, on the other side of the beverage spectrum, red espresso was also voted a top ten best new product at the world tea expo 2009 for essentially taking tea out the bag and into a place no - one thought it would go: the espresso machine and, with it, coveted café culture .
red espresso serves as the combination of the two very different drinking cultures. you get the hard - hitting flavours that are so awesome in coffee - based drinks but all the health benefits and antioxidants you get from tea .
' the leaves are ground into a special patented espresso grind and it then works like any other ground coffee - you can use it in an espresso machine, a french press or a stove - top pot.'
to date, the home - grown innovation and proudly south african brand is being exported to 18 countries on five continents, stretching from west coast usa and canada to eastern asia down to new zealand. on the iberian peninsula, red espresso together with its local partner, have successfully introduced the innovation of the world’s first tea espresso in capsule format .
south africa is full of the joys of nature, one of our favourites being rooibos tea. strong and deeply red, rooibos is full of all sorts of antioxidants, can help improve circulation and can even relieve a sore tummy. so what happens when you intensify this incredible power? world, meet the hyper concentrated red espresso and see how to use it .
red espresso is so successful in south africa because it brings consumers back to the time when their mom made them rooibos tea as a kid—except this time, they can drink it at business meetings or get it to go at a trendy café .
let me quickly tell you the story behind red espresso. foodie and entrepreneur, carl pretorius drank too much espresso. being a health - conscious guy, he started to feel the espresso - intake. one day on his way to the kitchen to make yet another espresso, he saw the espresso machine and rooibos tea not too far from it and had the thought' this could be something'. being known for experimenting with different ways of doing things, he got it right. carl, the owner of the olive farm belvedere and just trees in paarl talked to his horticulturist bruce who knew the place where one could get the best rooibos tea: at biedouw valley, a family run farm in the cederberg .
since then, i’ve been serving red espresso as a special off - menu item for customers who ask for decaf. it’s been a resounding success so far, and having it as a permanent menu item seems like a viable option for me at this point .
south africa though is the home of rooibos and red espresso’s most important market (the product is proudly capetonian). in 2010, the local market grew by 20% .
we’re proud that we innovated on home soil .
says brand manager natasha larché .
rooibos (aspalathus linearis) is a shrub that grows only in the mountains surrounding the cedarberg in the western cape of south africa. it was discovered hundreds of years ago by the ancient san who cut its needle - like green leaves and stems and left them to ferment in the sun. once fermented, the tea, distinctively red in colour, lent the bush’s name to rooibos, meaning ‘red bush’. it is inherently sweet in flavour with earthy undertones. rooibos has been enjoyed traditionally as a tea by generations of south africans and, increasingly, by people all over the world. in 2005, red espresso revolutionized rooibos by turning it into the world’s first tea espresso .
designed for use in a home capsule espresso machine, they have successfully taken significant market share from global leader nespresso in this market .
having red espresso on a café menu as a decaf alternative could become a major phenomenon because it is a genuinely good product that caters to a genuine need—that of drinking something without caffeine that would give you the feel of drinking coffee, but with a better taste and quality than decaf .
' one morning he saw a bag of rooibos tea next to his espresso machine and thought' what if i put the two together' .
at the world tea expo held in las vegas in may 2008, it was named one of the top 10 tea products. red espresso’s greatest achievement though is winning the best new product award in the specialty beverage category at the world’s largest coffee show organised by the specialty coffee association of america .
the espresso: an emulsified, syrupy, all - encompassing marvel that forms the basis of nearly every drink served in a café—providing it’s a coffee .
it is made by forcing water through rooibos grounds at high pressure creating a drink that has the same thick and creamy look of an espresso minus the caffeine .
recognised for taking tea into the café space, red espresso has, won five awards (three being global) for innovation - including making history as the first tea (and first south african company) to earn coffee’s highest honour at the specialty coffee association of america (scaa) by winning the best new product - specialty beverage award 2008 / 9 .
ps: 250g of the magic red stuff cost you something from r45 to r48 cape town is full of tea stories. we met the tea lady bonin and also visited nigiro tea merchants .
we all know that the perfect way to finish a meal is with a strong cup of espresso, but we also know that this is followed with a night of tossing and turning .
the idea came to him when he spotted a bag of rooibos tea, a staple in his native south africa, and decided to experiment by putting the leaves in his espresso machine .
steps away from ocad university, this downtown toronto gem is the perfect spot to stop by or sit down to enjoy a hot drink with a book or a friend. from americanos to almond lattes, banana bread and fresh fruit and vegetable juices, this cozy spot has something to offer for everyone. great coffee in the neighborhood is a dime in the dozen and red eye is the dime with affordable and generous portions to satisfy all you caffeine lovers. the experience is one of a kind; visit red eye espresso today for awesome drinks, a good vibe and a great time .
rooibos only grows in one unique region in the world, in a 110km radius in the cedarberg mountains near cape town, south africa. we are committed to sourcing the finest rooibos found there: that which grows at highest altitude and is hand - harvested. at red espresso, we revolutionise our rooibos by grinding it under patent, branding, packaging and shipping it from paarl, south africa
if the art and unique interior doesn’t do a magnificent job of captivating you, the delicious drinks and open staff will. red eye espresso is the real deal, charming, fun and full of personality. as your drink is made fresh, right in front of you, soak up the local art or chat with the friendly barista’s behind the counter as the funky music plays in the background .
green and roasted specialty coffees, commercial and home brewing equipment, espresso machines and grinders, coffee roasting equipment, coffee drinks, mixes and flavorings and syrups, to name a few of the highlights .
“as a south african company, bringing this award home feels like winning the world cup. the coffee industry is huge and incredibly competitive. for us to get their endorsement is a major feat, ” said pretorius on winning the award. “i am delighted that my invention has such global appeal. i also feel privileged to have such fantastic support and such talented people around me. it comes through in everything about red espresso. ”
listed on the menus of national chains mugg & bean, woolworths, seattle, kauai, primi piatti, col’cacchio, as well as over 1 000 independent cafés, the product experienced double figure growth in 2010, in both food service and in retail stores such as @ home, spar and pick ‘n pay. keeping abreast of cutting - edge innovation, the company also recently introduced the portable espresso maker - the award - winning mypressi twist - to south africa. this is on the back of red espresso and the makers of the twist - also winners of a prestigious blue - ribbon scaa award - entering into a global partnership and cross - pollinating across markets .
espresso - based drinks, on the other hand, assault your senses (and we mean that in a good way). they’re meant to be drunk quickly; milk is always steamed at a lower temperature so there isn’t a “wait - for - it - to - cool” lag period, and espresso is, as it’s name suggests, made for express. the flavours are powerful and hit you hard. acidity! wham! bitterness! pow! coffee! kablam !
form meets function when nic reid, new product development manager and resident red barista whips out the latte art on one of our uber healthy beetroot lattes. made from 100% freeze - dried beetroot, and featuring a sneaky kick of ginger, it' s a superfood that looks and tastes amazing .
it is interesting to note that, five years ago; this need was filled in south africa when a paarl olive farmer and ex - coffee addict, a marketing guru and a businessman joined forces to pioneer a world first: a naturally caffeine - free espresso made entirely from south africa’s own rooibos tea .
make our easy - to - make, homemade iced teas – in minutes! loaded with antioxidants, they are a delicious way to boost your immune system and cool down on hot summer days. be sure to try our fresh red, winner of the scaa best new specialty product in the usa: the home of iced tea !
rooibos (pronounced roy - boos, meaning red bush in afrikaans) is the national drink of the rainbow nation. an indigenous shrub plant that grows exclusively in the cederberg region of the western cape, the rooibos plant is grown at higher altitudes and is harvested seasonally. the needle - like leaves of the plant are harvested, graded and then fermented .
rooibos is not a coffee – nor, technically, is it a tea, although it is sometimes known as “bush tea” or “red tea” or “redbush tea”. tea comes from the camellia sinensis plant. rooibos actually comes from the legume family. it originates in south africa, and it has no caffeine and an antioxidant level that far exceeds tea or coffee .
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urltoken
carl’s family tasted it as well as a friend in paarl who owned coffee shop kikka on main street - all loved it and quickly after this it said' rooibos cappuccino r10' on his coffee shop - blackboard .
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as the coffee addiction grows in sa, to the specialty coffee trend, elsewhere in the world tea is starting to give the caffeinated brew a real run for its money .
while south africa feeds its growing addiction to the specialty coffee trend – seen through the local burgeoning of cafes, micro - roasters and a multitude of coffee choices in chains such as vida and woolworths – it seems, that in other parts of the world, tea is starting to give the caffeinated brew a real run for its money .
according to beverage digest magazine, coffee consumption in the usa - for the first time in decades - fell between 2006 and 2009 by 2. 3 percent while tea drinking increased over the same period by 4. 5 percent .
in line with this and the growing global trend towards health, iconic coffee house, starbucks, dropped the word
coffee
from its logo a few weeks ago and jeff hansberry, the company’s president for global consumer products, shared the news that tazo tea - the tea line they assimilated into the starbucks stable a few years ago - has become “a billion - dollar brand” for the business .
fifteen years ago, there were only 200 tearooms in the usa; today there are nearly 3 000 tearooms, according to the new york - based tea association of the usa .
the most popular of these and one causing waves not only in the industry but on the street is argo tea - a tearoom that started in chicago’s trendy lincoln park neighbourhood and has spread to new york and st louis .
tipped to be doing to the tea leaf what starbucks did to the bean a few years ago, argo, according to their ceo, is striving to do to tea what apple did to computers; and they’re achieving this through a range of café - style tea drinks - from the mojitea to smootea to teapuccino - that offers consumers a healthy, hip way to drink tea .
so, in terms of worldwide tea trends, it seems south africa is not so far behind after all. the question lies: where to from here? is the future of the café culture written in tea leaves? read more: rooibos packs antioxidant punch
a frightening percentage of people who don’t smoke are being diagnosed with lung cancer every year .
in case you' re wondering, yes, dogs can fake a cough .
smoker? ex - smoker? non - smoker? take our short survey and let us know how south african’s feel about smoking .
the information on health24 is for educational purposes only, and is not intended as medical advice, diagnosis or treatment. if you are experiencing symptoms or need health advice, please consult a healthcare professional. see additional information .
s largest coffee trade association, scaa assembled 7, 321 specialty coffee professionals from more than 40 countries. the international conference featured the coffee of the year competition and the united states barista championship, hosted by krups, and more than 850 exhibit booths spotlighting the latest, most innovative coffee products available .
s largest coffee event, the conference curriculum provided hours of education on topics such as growing and processing, roasting, brewing and serving, quality and standards, sustainability, industry trends, coffee cupping and agroecology. conference attendees included coffee producers, exporters and importers, roasters, retailers, manufacturers, baristas and coffee enthusiasts .
throughout the four - day event. conference attendees joined ethiopian coffee growers, cooperatives and exporters in educational forums that looked at the achievements and progress of the ethiopian fine coffee trademarking and licensing initiative and how ethiopian producers and international distributors can increase the supply of ethiopian fine coffees while maintaining quality. the conference also featured the
of ethiopia, including music, coffee ceremonies and presentations of traditional attire and customs .
the 2008 united states barista championship also took place in conjunction with the annual scaa event .
the championship title was presented to kyle glanville from intelligentsia coffee & tea in los angeles. glanville edged out 58 of the nation
s best coffee server. he also qualifies to compete in the world barista championship in copenhagen denmark, june 19 - 22 .
in this prestigious event, experienced scaa judges presented c. i. racafe & cia s. c. a. of colombia with the gold award for producing the world
s best specialty coffee in 2008. judges cupped or thoroughly evaluated six distinct attributes of the competitors
coffee samples, including fragrance, aroma, taste, flavor, aftertaste and body. the silver award went to panama
s hacienda la esmerelda, which had won the previous three competitions. volcafe specialty coffee of ethiopia won the bronze award .
a panel of judges also determined the best new products from the scaa exhibition floor. the blue - ribbon award winners for 2008 include :
s mission of promoting sustainability in the specialty coffee industry, the association created a carbon neutrality program to help offset emissions related to conference travel, lodging and energy consumption. conference attendees paid a small tariff to participate in the program. the funds collected will be donated to sustainable agroforestry non - profit organization, trees for the future, for the purchasing and planting of new trees. scaa and representatives from specialty coffee importer sustainable harvest will provide oversight on funding the project. scaa continues its commitment to a sustainable environment during the association
s 21st annual symposium & exposition, taking place next year in atlanta, ga. , april 15
are located in more than 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. the scaa
s mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. the scaa
s dedication to excellence in coffee is realized through the setting of quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. the scaa
s annual conference is held in a different u. s. city each year and is the coffee industry
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rooibos being harvested at groenkol rooibos farm in the clanwilliam district of the western cape. (image: rodger bosch, mediaclubsouthafrica. com. for more free photos, visit the image library )
the look, taste and health properties of a south african - invented beverage that’s neither coffee nor tea is causing quite a stir with lovers of both drinks .
the idea for the drink came in 2005, when carl pretorius, a firm coffee drinker, began realising the toll that the caffeinated drink was taking on his body. he began playing around with ideas and after months of sourcing the best rooibos and experimenting with preparation methods, he came up with a complimentary combination of a tea made like a coffee .
the drink is caffeine free and contains five times the amount of antioxidants, which are said to help with a host of ailments like headaches, digestive problems and boosting the immune system .
in its three - year - existence, the drink has become available in coffee shops, restaurants and stores around the country and has debuted to wide acclaim internationally. it is available in the us, canada, portugal, denmark, switzerland and parts of asia .
coffee connoisseurs and organisations that honour innovations have also taken notice. in 2006 it won the new product of the year award at the 2006 sa food review / symrise new product competition. the competition rewards innovative food that is true to south african eating trends as well as its accompanying marketing .
according to sa food review’s brenda neall, this is quite an award. “reaching the finals of this competition, never mind winning it, takes some doing. each entry goes under the beady scrutiny of its creator’s peers on the judging panel – including marketers, food scientists, dieticians, packaging experts, and a microbiologist. apart from uniqueness, market demand for the product and its sustainability is carefully evaluated. ”
the farm from which the rooibos is sourced takes great pride in producing and harvesting the best quality leaves. apparently, four generations of rooibos farmers have operated from this farm, rendering the current farmers experts on the subject. the plant thrives in the high altitude, rocky soil and a very specific climate which cannot be mimicked .
do you have any comments or queries about this article? email tamara o’reilly at tamarao @ urltoken .
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however, now coffee lovers can indulge in a flavourful hot drink in the evening without the caffeinated side effect as a revolutionary new beverage is unveiled .
the drink is created using ground rooibos leaves, a tea bush that only grows in a tiny corner of the western cape in south america .
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since then he has managed to refine the brew into an intense drink with a creamy layer of foam just like his favourite caffeinated drink of choice .
however, unlike his usually coffee fueled morning his new drink of choice aids his health rather than damages it .
the concentrated tea leaves are full of antioxidants that can help aid digestion, sooth headaches and boost the immune system .
the versatile tea can also be used to recreate caffeine free versions of your favourite barista treats .
' you can use it to make all your favourite coffee drinks like a cappuccinos, americano, macchiato or latte .
' it tastes amazing and it' s got five times the antioxidants of green tea.'
natasha believes that carl' s invention can satisfy any coffee drinker as he himself was such a die - hard fan of the stuff before making the change to the tea espressos .
' he (carl) realised he was drinking too much caffeine but didn' t want to switch to decaf .
' it meets a real desire for the coffee lifestyle with fantastic health benefits without any compromise in taste or style .
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red espresso ( stylised as red espresso ) is the brand name of the red espresso company pty ltd , a south african manufacturer of rooibos tea products . the company was founded by pete and monique ethelston and carl pretorius in 2005 when carl invented a way to express a shot of rooibos tea on an espresso machine as a caffeine-free alternative to coffee . 
red espresso (stylised as red espresso) is the brand name of the red espresso company pty ltd, a south african manufacturer of rooibos tea products. the company was founded by pete and monique ethelston and carl pretorius in 2005 when carl invented a way to express a shot of rooibos tea on an espresso machine as a caffeine-free alternative to coffee.
red espresso (stylised as red espresso) is the brand name of the red espresso company pty ltd, a south african manufacturer of rooibos tea products. the company was founded by pete and monique ethelston and carl pretorius in 2005 when carl invented a way to express a shot of rooibos tea on an espresso machine as a caffeine-free alternative to coffee.