scaleform corporation
culture fit is important to us at scaleform corporation. how would you describe your personality ?
we encourage innovation at scaleform corporation. when have you created a new product or service ?
we seek to hire highly ambitious people. where would you like your career with scaleform corporation take you ?
this role with scaleform corporation is highly technical. what is your understanding of this position and the responsibilities that come with it ?
at scaleform corporation we take privacy and confidentiality very seriously. are you willing to sign a non - disclosure agreement, if hired ?
at scaleform corporation we seek to hire leaders. tell me about a time when you took the initiative to improve work related procedures .
at scaleform corporation we take pride in our ability to stay one step ahead of our competitors. how will you contribute to this trend ?
at scaleform corporation we value organization. tell us about a time when you were particularly effective on prioritizing tasks and completing a project on schedule .
we want to hire people at scaleform corporation who have the desire to lead others. how many people did you supervise at your last position ?
at scaleform corporation we prefer to hire those with an education in computer science or another related field. walk me through your post - secondary education and training .
autodesk a leader in 3d design, engineering and entertainment software, announced today it intends to acquire scaleform corporation, a privately held user interface tools and middleware company .
audio playback for sounds embedded in flash swf and scaleform gfx files, as well as multichannel audio from scaleform video playback .
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working at scaleform corporation, you will experience changes on a regular basis. when have you had to change a major component of your project due to new information being presented ?
we consider research to be the backbone of what we do at scaleform corporation. do you think it' s important to conduct research before beginning a project or would you rather jump right in ?
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the upcoming ios game starforce battlement, which uses the scaleform platform from autodesk .
scaleform gfx 3. 0 alpha is available now. the new release will introduce new pricing that aligns with the value of the scaleform gfx 3. 0 feature set and functionality. scaleform video is licensed separately and is available directly from scaleform worldwide, with the exception of japan, where it is available for license from cri middleware .
scaleform ime, a fully integrated input method editor (ime) for asian chat support .
one of the reasons i was so excited to interview with scaleform corporation is because of the endless growth opportunities you appear to offer your high performing employees. my biggest ambition is to be awarded a management role in the next 3 - 5 years .
have you researched scaleform corporation enough to know how their internal hierarchy works? do they have a variety of departments and management levels, offering you choices when it comes to carving out your career path? talk to the interviewer about your career ambitions specifically related to this role and their organization .
as a special introductory offer, scaleform is offering pricing that enables customers who purchase prior to march 31, 2009 to secure the full scaleform gfx 3. 0 release at the gfx 2. 2 price, plus receive the new scaleform video module for free. contact sales @ urltoken for more information on this promotion .
accelerating the distribution pipeline for scaleform gfx, a high - performance rich media user interface and vector graphics engine .
scaleform video, a fully integrated video codec for flash video workflow support (currently powered by cri movie) .
gaming trends mobile gaming is pushing towards higher quality experiences, a trend that scaleform can help out with, stevens said .
these new horizons in flash have opened up courtesy of middleware developed by scaleform corporation as matthew doyle, its gaming products specialist, explains :
scaleform gfx is a fast, robust user interface engine that brings the power of flash vector graphics and actionscripting to games ,
he says .
it provides a cross - platform, hardware - accelerated flash player that enables users to deploy their ui across all major consoles, as well as on pc - based applications .
as part of the acquisition, brendan iribe, along with scaleform’s chief technology officer, michael antonov, and chief operating officer, marc bennett, will join the leadership team in autodesk media & entertainment. scaleform offices will remain in greenbelt, maryland .
the latest version of scaleform is a godsend to those who want to port their flash games over to ios with little fuss .
scaleform clik is great for building video game user interface elements faster than ever before ,
said graham wihlidal, senior programmer, bioware .
scaleform has demonstrated its on - the - ground understanding of production by architecting a framework that truly accelerates development. scaleform clik provides more control to ui designers, while offering an increased pipeline and runtime consistency that is needed for console development .
a developer has to take the flash game and load it into the prebuilt scaleform player app on ios. there' s also the option to build a customer native game player using scaleform' s c + + libraries. after a bit of testing and fine - tuning to ensure everything looks right, the game is ready. to further optimize the game, scaleform provides tools to help with memory and performance .
details on these features, as well as more information on enhancements to the scaleform ime (
input method editor
) module and tighter game engine integration with leading engines such as epic unreal engine 3, emergent gamebryo, and crytek cryengine can be found at the scaleform website .
scaleform’s flagship product, scaleform gfx, allows development teams to more quickly and easily author game uis and interactive 3d experiences using popular design tools: adobe flash and adobe creative suite software. scaleform gfx helps developers take advantage of the 3d hardware acceleration capabilities of modern systems to create cinematic quality menus, in - game heads up displays (huds), animated textures, mini - games, and even mobile games and applications .
i look at scaleform as an opportunity to help developers ,
said delise, the senior product manager for game - related products for autodesk .
autodesk' s latest version of scaleform allows developers to easily port flash games into the mobile environment, and in some cases, make them look better .
scaleform clik (
common lightweight interface kit
) helps accelerate the design and development of uis on multiple platforms including pcs, consoles and mobile devices. architected by the urltoken team, led by world - famous flash expert grant skinner, the scaleform clik component architecture and workflow enhancement tools enable users to rapidly create sophisticated user interfaces from prototype to final design. by easily iterating the look and feel through all stages of the development pipeline, scaleform clik dramatically reduces the time and costs of developing ui elements .
scaleform gfx allows licensees to create user interfaces using adobe flash authoring tools, such as adobe flash professional; the resulting swf files can be used directly by the gfx libraries, providing similar functionality to the adobe flash player but optimized for use within game engines. scaleform provides apis for direct communication between flash content and the game engine, and pre - built integrations for popular engines such as unity and unreal engine. scaleform gfx can also be licensed for use as a standalone flash runtime system on mobile platforms, [ 2 ] [ 3 ] competing with adobe air .
© 2009 take - two interactive software and its subsidiaries. all rights reserved. sid meier' s civilization iv, civ, civilization, 2k games, the 2k games logo, and take - two interactive software are all trademarks and / or registered trademarks of take - two interactive software, inc. developed by firaxis games. firaxis is a registered trademark of firaxis games, inc. uses bink video. copyright ©1997 - 2009 by rad game tools, inc. uses miles sound system. copyright ©1991 - 2005 by rad game tools, inc. portions of this software are included under license: ©2009 scaleform corporation. all rights reserved .
microsoft uses scaleform and flash for mini and micro games such as fable ii pub games on xbox live arcade. flash is mostly used for menus, mini games, in - game interactive objects with animated flash controls and video, and in - game heads up displays (huds) .
last week, the company unveiled the latest version of its scaleform software, a tool used by programmers to make games for consoles and, increasingly, smartphones. in fact, the newest version has more features dedicated to the mobile environment, a reflection of the growing importance of that market .
scaleform amp (
analyzer for memory and performance
) is designed to offer insight into memory usage and other important performance metrics developers require to improve real - time playback. this critical new feature set allows users to quickly optimize content by making it easier to identify inefficiencies and hot spots, enabling faster iteration and integration .
scaleform started as a tool to help console game makers develop menus and user interfaces. but as games got more sophisticated on the mobile end, and processors and graphics made major advances, autodesk turned its attention to smartphones, said stevens, who is vice president of product management for the company' s media and entertainment business .
scaleform gfx 3. 0 is a major release that introduces new productivity tools to speed the creation, assembly and optimization of ui elements. it significantly accelerates workflow to empower artists and designers to design more freely and autonomously, while allowing programmers to focus on creating the highest quality gameplay rather than building time - consuming custom tools .
a flash game can immediately be dropped into scaleform, to be used on mobile devices, pcs, or game consoles. it takes less than an hour to deploy the game, although additional time is required to optimize and test it. still, that' s far shorter than writing code to create a mobile game from scratch .
the scaleform gfx installers are built by dynamically inserting a command line into a batch file, which will then queue the commands with xge. the batch file is then passed to xgconsole, which quickly and efficiently handles the copying of many gigs of data across our network and the compression of that data to an installer less than 50mb in size .
scaleform gfx has been used to great effect in mass effect, civilization revolution, crysis and many other aaa games across all gaming platforms. doyle, meanwhile, has worked in the games industry as a 3d artist, game designer and producer for companies such as ea mythic and midway games. he was also lead world designer for warhammer online .
“our combined technologies will not only provide game developers with an improved authoring environment and runtime solution, but will also apply to the broader interactive entertainment industry ranging from film to mobile to the web, ” said brendan iribe, president and chief executive officer of scaleform. “we will finally realize our long standing vision of integrating 2d and 3d authoring technology while continuing our commitment to deliver leading - edge real - time graphics solutions to our customers. ”
with such impressive gaming credentials he' s seen, first hand, the enormous leap flash has made since it was first released .
flash is being taken more seriously by triple - a game developers as the ui solution standard through the use of scaleform' s gfx middleware product ,
he notes .
with the boom in casual gaming, social games on facebook, myspace and other sites, and mobile gaming, it' s become a critical path tool .
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have a hit flash game on the pc? autodesk has a way to quickly and easily get it on the smartphone .
i spoke with autodesk executives mark stevens and frank delise about the new software and got their thoughts on the gaming industry as a whole .
we saw what was happening with the explosion of mobile devices and tablets ,
he said .
the software is able read the flash data file and interpret it as mobile app, stevens said .
the software isn' t particularly expensive. it costs $ 295 per user per platform to use .
at the end of the day, higher quality content gets noticed ,
he said .
our tools can make a difference there .
he boasted that his software could help create aaa - quality titles for the mobile phone .
stevens said he sees a lot of development money moving away from consoles and toward mobile. as noted in this column, he also sees a proliferation of freemium games, or games given away for free, but include offers, levels, power - ups, and other bonuses that can be purchased with cash .
following along the lines of higher quality games, games with 3d graphics tend to jump higher in the rankings, delise said .
he also sees the idea of a
game as a service
taking hold. those are games that more interactive, more personalized, and deal with stats and challenges against friends than the typical casual game .
down the line, augmented reality and gaming will start to take hold, delise said .
there are new game experiences only available on these devices ,
he said .
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our distribution pipeline consists of four basic phases: building, packaging, testing, and posting. we build 86 different configurations consisting of our core gfx sdk, demos, and samples. these configurations are packaged into 10 different installers .
running on a single 3. 4 ghz machine, our building process took approximately 2 hours and 40 minutes while the creation of the installers (packaging phase) took just over 1 hour. the testing phase can uncover problems or bugs that cause the build and packaging phases to be repeated before another round of testing. without incredibuild and xge, this rebuild process would create nearly 4 hours of down time between each test cycle. this lengthy delay proved to be a problem in delivering quality software to our customers in a timely manner .
the main alternative to solve our problem was upgrading to better hardware. however, this solution had diminishing returns, as even the latest multicore pcs did not offer the speed benefits gained by adding another node to the incredibuild / xge network. this is due to disk contention and other heavy system tasks that are not just processor dependent .
through the use of incredibuild and xge, we were able to distribute our build across our network to many multi - core machines. using incredibuild also allowed linking on multiple cores on the host machine instead of just one for visual studio 2005, which itself allowed us to build our sdk n times faster on a machine with n cores (e. g. , two times faster on a two - core machine, four times faster on a four - core machine) .
by utilizing the xge we were able to quickly and easily distribute the creation of gfx installation packages across multiple machines. our largest installer takes only 8 minutes to create, but building all of them linearly on a single - cpu machine takes over an hour. when the installation packages are queued through xge, the entire packaging process is reduced to 8 minutes, or the time required to build the largest package .
integrating incredibuild to compile the gfx sdk was a simple task of having the incredibuild agents installed across the network, then adding one line to our build script for every solution we wanted to distribute. the script also returns the result of each compilation, allowing us to have better error checking throughout our builds .
the two phases affected by xge were the building and packaging phases. our typical time to compile the builds took 2 hours and 21 minutes; when using incredibuild, the time dropped down to 40 minutes. this was a net savings of 1 hour and 41 minutes, or a 71% reduction in compile time .
our time spent packaging without distributing the installer creation was 1 hour and 3 minutes. when using xge, the packaging time dropped down to 8 minutes, resulting in a net savings of 55 minutes, or an 88% reduction in packaging time .
this brought our total time down from 3 hours and 24 minutes to 48 minutes, reducing our building and packaging time by over 75% .
get our freedev version - fully functional free of charge version to accelerate your build. from download to a faster build in less than 5 minutes
do you have any particular areas of interest or ability? talk to the interviewer about your strengths and be sure to highlight any specific skills that you excel in. it' s a great idea, if you can, to highlight particular skills that may be listed on the company' s job posting / job description. if there is a related area of interest where you' d like to expand your skills, you can mention those as well .
computing and network communications has always been a solid area for me. i have a big interest in how network communication improves our daily lives and our overall business efficiency. i see that you are looking for team members who are experts in network communications which is what caught my eye when i first saw your job posting .
i have been focusing my career on becoming a cloud integration specialist although i do have cross - platform app development expertise as well .
what interests me most about your company is that there are so many options when it comes to career growth. ideally, i would like to earn my way into a team lead role, then a division manager position in the digital management department. eventually, a cdo (chief data officer) level role would be ideal. of course, i understand that this will take many years of dedication and hard work .
assure the interviewer that you bring a full understanding of the technical requirements attached to this particular job. it is essential that you research the role and thoroughly consume the information provided in the company' s job posting / job description. keep your answer to the point .
from our previous conversation, understanding the job description, and researching the role online i feel that the job is best described as a project leader focused on x, y, and z. the technical requirements that you would like to see are a, b, and c. i am well versed in the tasks and programs you are asking for and am confident that i meet the strict requirements to perform in this role successfully .
my understanding is that you seek a candidate with expert level skills in x, y, and z, who can train junior employees. i am an expert user in all three of these areas. do you have any questions about my technical expertise ?
display to the interviewer that you have an invested interest in the technology industry by discussing your thoughts on recent advancements. be sure to include how you stay up to date on industry changes and new technology .
there have been so many great advancements in technology this year. recently, i was reading an article by mit technology review and was amazed at the incredible advancements this year. the one that stood out most to me was the autopilot software update released by tesla this year. we truly will have the software for vehicles to be controlled by tech rather than humans .
the most impressive advancement in technology, in my opinion, is the continued advancement of mobile integration. tech connects most of the modern world, and we can do absolutely everything from our phones these days .
tell me about the most interesting project you have worked on this year and the biggest thing you learned from it .
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i would like to have a full understanding of your experience and portfolio. what types of industries have your previous projects been involved in ?
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autodesk is a leading provider of 3d content creation tools to the games industry. autodesk is adding to its games portfolio in response to a growing industry need for more efficient, integrated content creation solutions .
autodesk, inc. is a leader in 3d design, engineering and entertainment software. customers across the manufacturing, architecture, building, construction, and media and entertainment industries – including the last 15 academy award winners for best visual effects® – use autodesk software to design, visualize and simulate their ideas. since its introduction of autocad software in 1982, autodesk continues to develop the broadest portfolio of state - of - the - art software for global markets. for additional information about autodesk, visit urltoken .
autodesk is a registered trademark or trademark of autodesk, inc. , and / or its subsidiaries and / or affiliates in the usa and / or other countries. academy award is a registered trademark of the academy of motion picture arts and sciences. all other brand names, product names, or trademarks belong to their respective holders. autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 autodesk, inc. all rights reserved .
autodesk, inc. media: aislinn mosher, + 1 - 514 - 497 - 3140 aislinn. mosher @ urltoken or greg eden, + 1 - 617 - 335 - 3353 greg. eden @ urltoken or investors: david gennarelli, + 1 - 415 - 507 - 6033 david. gennarelli @ urltoken
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in its infancy flash was all about primary coloured vector animations and a little shape tweening on the side .
now approaching its teens, flash' s advanced tools and constantly updated functions are being used to create mobile phone applications, graphical user interfaces and its next conquest – console games .
flash' s flexibility as an animation and coding tool has led to its use in the creation of interactive and animated textures for in - game ui assets. it can be used to create virtually anything a player physically interacts with .
flash skills have never been so marketable. console games user interface design is a huge growth area crying out for flash designers and developers. with advances in middleware technology, control of console interfaces has been placed well and truly in creative hands .
before flash' s rise, hardcore c + + developers had been tasked with a lot of the creative execution of the user interface. for the developer or designer who chooses to broaden their skill set and look beyond the pure digital / web arena, the shift could reap rewards in a business where diversification is key to staying employed .
it seems that flash, and the designers and developers who use it, are playing an increasingly significant role in games' ui development. shane mielke, who' s currently creative director at 2advanced studios, worked with ea on the james bond: from russia with love game, using flash to design main menu items as well as internal game menus. all the animation prototyping for these elements was completed in flash too .
i took all the ui work i' d created in photoshop and then animated it in flash ,
explains mielke .
i created transitions, button rollover states, animations, explosions and so on. ea' s development team then integrated the text fields, multi - language capabilities and tied everything in to the actual statistical side of the game .
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sid meier’s civilization iv: beyond the sword, the expansion to civilization iv, focuses on the late - game time periods and delivers 12 challenging and decidedly different scenarios created by the development team at firaxis games. sid meier’s civilization iv: beyond the sword includes 10 new civilizations, 16 new leaders, 5 new wonders, and a variety of new units that will offer even more fun and exciting ways for players to expand their civilization’s power as they strive for world domination. key features :
more civ than ever – with a massive increase of 10 civilizations, 64 buildings, 11 scenarios, 5 wonders, 6 technologies, corporations, brand new espionage system and expanded trade routes, sid meier’s civilization iv: beyond the sword is a must - have expansion pack to the greatest strategy franchise of all time .
scenarios: expect the unexpected – 11 additional scenarios include setting new worlds in final frontier, battling zombies in alterword, conquering medieval western europe in charlemagne, and more .
advanced starts – for the first - time ever, launch a game in later eras with this new frontier that allows you to purchase units, roles, improvements and technologies to start your game .
multiplayer requirements: internet (tcp / ip) or lan (tcp / ip) play supported internet plays requires broadband connection .
supported video cards: nvidia geforce 5200, 6600, 6800, 7300, 7800, ati radeon 9600, 9650, 9700, 9800, x600, x800, x1600, x1900 .
notice: this game contains technology intended to prevent copying that may conflict with some disk and virtual disk drives.
scaleform corporation is a developer providing middleware for use in the video game industry . as a result of autodesk 's acquisition of the company in march 2011 , scaleform has become part of the autodesk gameware line of middleware . 
scaleform corporation is a developer providing middleware for use in the video game industry. as a result of autodesk's acquisition of the company in march 2011, scaleform has become part of the autodesk gameware line of middleware.
scaleform corporation is a developer providing middleware for use in the video game industry. as a result of autodesk's acquisition of the company in march 2011, scaleform has become part of the autodesk gameware line of middleware.