revision3
that’s the scenario martin sargent, director of acquisitions at revision3, is betting on for the online media company’s latest venture: revision3 beta .
the discovery channel is announcing that it has acquired online video company revision3, as reported in allthingsd. revision3 has also confirmed the deal in a press release .
revision3 will continue operating with 50 employees under its current management, led by ceo jim louderback .
revision3 marks the biggest acquisition of an indie online video network since youtube snapped up nextnewnetworks last year .
epic fu and wine library will no longer be distributed through revision3, although the shows are still available at their respective sites. (and epic fu will still be available on revision3 through december. )
the new web venture is a virtual studio to test - drive shows before they hit revision3’s main site .
revision3 is a pioneer in the online programming space, having built out 23 digital channels filled with programming mostly aimed at technology and video games including series “tekzilla. ” based in san francisco, revision3 currently reaches 27 million unique monthly visitors .
we’re continuing to develop and invest in new properties. we launched seven new shows last month, for instance, on revision3 beta, and we’ve got high hopes for an expanded lineup there – and seeing some of that first crop graduate to revision3
even though we’re sad to see these shows end on revision3, in today’s economic climate it’s essential for us to focus on what we do best, and where the best opportunity for success lie ,
wrote jim louderback, revision3 ceo, in an official blog post .
we remain huge fans of these two shows, even though they don’t fit our long - term plans at revision3 ,
wrote louderback .
revision3’s game plan might sound like just another web venture offshoot, but the project makes sense: it’s a low - cost and low - risk way for revision3 to expand its line of programming while offering up - and - coming creators a platform that isn’t overrun with music videos and amateur clips .
revision3 kicked off the project with seven original ideas submitted by budding video producers, and gave the directors tools to take their series to the next level .
revision3 has partnered with videoclix to offer viewers clickable web videos. videoclix’s technology allows viewers to click on different objects within a video, including show hosts and product
discovery communications has acquired digital video network revision3, the conglom announced thursday. the purchase will give discovery more inventory for selling online video advertising. revision3 is a pioneer in the online programming space, having built out 23 digital channels filled with programming mostly aimed at technology and video games including series “tekzilla. ” based in san [ … ]
geek chick celebrity veronic belmont has signed to co - host revision3’s tekzilla show. belmont resigned from the mahalo daily podcast last week after only 5 months, with a relatively cool send of
even though we’re sad to see these shows end on revision3, in today’s economic climate it’s essential for us to focus on what we do best, and where the best opportunity for success lie .
here’s a video match made for the web. revision3, the video playground of digg founders kevin rose and jay adelson, is teaming up with urltoken to syndicate all of its shows. that includes diggna
revision3 was founded by digg founders jay adelson and kevin rose (who also hosts its most popular show, diggnation). it raised $ 8 million just last june. but producing video shows can be very expensive .
that' s what revision3 has teamed up with charity: water to make a difference. charity: water donates 100% of the money it raises to building wells and bringing clean water to communities in need. each show on revision3, as well as revision3 staff, clients, and partners, are reaching out to our viewers, fans, friends, and family to raise money to build wells. it takes $ 5, 000 to build a well that can provide clean water to an entire village, so we need your help. donate here, or on campaign pages for any of our shows to get involved. go to urltoken and urltoken to learn more .
revision3 will reportedly continue to operate from its san francisco headquarters and produce its own web shows, though the plan is to start incorporating discovery channel content eventually. the company previously said it has 800 million video views in 2011 .
the new media landscape is getting more and more crowded ,
said sargent, who hosts revision3’s hit web show, internet superstar .
as it gets easier to make these shows, it gets harder to corral audiences .
revision3 beta’s lineup includes hackcollege, a lifehacking show aimed at the university set; your weekly music lesson with walt by walt ribeiro (aka
the internet’s music teacher
); and bottles, brews and blends, a drink review show (embedded) .
sargent sifted through the submissions and hand - picked several candidates, then supplied each team with seed money to cover production costs, studio time with green screens, tech advisers and equipment. the show producers also get a portion of ad revenue earned by revision3 beta .
discovery may be the most conservative among media companies when it comes to repurposing its tv content online, with no deals in place among major distributions for tv everywhere either. revision3 will help fill that vaccuum, though the conglom will continue to consider tv and digital largely separate platforms .
“with revision3’s industry - leading management team and roster of great talent, we look forward to cultivating more original content and fresh personalities that resonate with passionate communities online and across all platforms, while enhancing our innovative marketing solutions for advertising partners, ” discovery chief digital officer jb perrette says in the release .
discovery will look to continue the growth of revision3, partly with intellectual property from discovery’s vast library of intellectual property and pacts to come that will reel in new independent talent online already building followings in the parent company’s key verticals of science, technology and wildlife. that growth will fuel additional cross - platform opportunities for discovery ad sales .
web video production house revsion3 is canceling three shows, cutting back staff, and ending distribution agreements with wine library tv and epic fu. rumors started swirling earlier today about layoffs, when rocketboom founder andrew barron put out a tweet about one of the layoffs. revision3 ceo jim louderback confirms in a blog post that three in - house shows have been canceled (the long - running pixel perfect, as well as popsiren, and internet superstar). in addition, revsion3 will no longer be distributing smashface’s epic fu or gary vaynerchuck’s wine library tv, possibly because those required upfront payments to the producers of those shows which revision3 had been hoping to make up over time in advertising revenues .
hulu, the online video site created as a joint venture between nbc and news corp. , will distribute shows from content startup revision3, which focuses on shows broadly related to technology. now you can easily switch between wwe wrestling matches and watching alex albrecht and kevin rose getting drunk without having to turn off your laptop. [ silicon alley insider
today the company announced it will be put into use in all of revision3' s programming - - starting with the latest episode of diggnation filmed last week in amsterdam. other revision3 shows will follow, including tekzilla, the totally rad show, and internet superstar. in its first version, users were required to download the video and play it back in apple' s quicktime player to get the technology to work. however, in the latest model, the self - contained flash player now includes small overlays that pop - up from the right side of the player and link off - site. there' s also an entire list of embedded objects users can browse. clicking any of them will skip ahead to the part of the show .
my boss eric eldon wrote on monday night that an acquisition was in the works, with a price between $ 30 million and $ 40 million. looks like he was right: discovery isn’t releasing the terms, but allthingsd is also hearing that the price was $ 30 million. revision3 had raised $ 10 million from investors including greylock partners, marc andreessen, and mark cuban .
director dan trachtenberg is suddenly in a position most movie fans dream of. in a sort of internet - infused millennial version of jean - luc godard — going from critic at cahiers du cinéma to becoming a renowned movie director — trachtenberg has followed a path of movie geekdom: chatting about movies on the internet with his friends to making movies his internet friends would talk about. and it all started with revision3 .
published reports pegged the value of the deal at $ 30 - 40 million. discovery declined comment on terms of the deal. while discovery already has plenty of online real estate between the dot - com extensions of its cable channels as well as acquisitions ranging from urltoken to howstuffworks. com, most of those properties are reliant on display ad dollars. revision3 will double the company’s video inventory and open the door to more lucrative integration opportunities .
he does not say how many people were laid off. i’ve asked him via e - mail. (i count at least five. caroline mccarthy at cnet counts nine, which would be about one third of employees. if anyone knows the exact number, please submit it to our layoff tracker. update: kevin rose lists ten people). smashface, for its part, is laying off three staffers as a result of losing the revision3 licensing revenue .
in the mid - to late - aughts, trachtenberg built his online cred by molding a few different series on revision3, the network of shows about geek - friendly niche topics. in 2006, he directed a cooking comedy show called ctrl alt chicken, featuring media personalities like alex abrecht cooking recipes without really knowing how. he also co - hosted geekdrome, a sort of precursor to the well - loved pop culture series called the totally rad show he co - fronted with albrecht that made waves in internet fandom circles .
last year videoclix. tv demoed an early version of its creepy, yet intelligent video advertising technology in an episode of revision3' s diggnation, the popular podcast starring urltoken' s kevin rose and co - host alex albrecht. the technology, which inserts clickable advertising in every element of the video, gives users a way to be linked up to online retailers for any product or service that' s seen in videos. it also lets users click on things not for sale to see any related information from elsewhere on the web - - a handy service that' s usually ended up with horribly annoying results when applied to text ads (see intellitxt) .
probably left the theater more entertained by a trailer that preceded the movie than the movie itself. with zero fanfare, j. j. abrams’ production company bad robot released a mysterious clip about a woman who wakes up in a doomsday bunker, captive to a man raving about the apocalypse. the trailer was for
. without warning, fans were denied answers. what was the trailer actually about, and who could pull off such a switcheroo? the answer, it turns out, was one of us .
founded in 2007, the totally rad show was a video podcast whose inclusive diy charm attracted a large following for five years before its end in 2012. a sort of pop culture panoply, the totally rad show — or trs as it was affectionately called — covered anything and everything that fell under the banner of geek - related movies, video games, tv shows, and comic books. basically, trachtenberg, albrecht, and co - host jeff cannata gave their unique takes on major releases of the week, like a siskel and ebert for the comic book crowd .
here’s trachtenberg and his co - hosts talking about j. j. abrams’ super 8 from 2011 :
towards the end of trs, trachtenberg bolstered his filmmaking credits, and worked for commercials for brands like lexus, nike, coca - cola, mitchell & ness, and more before he graduated to sci - fi - tinged short films .
2011, then, was his banner year. in march 2011, he released more than you can chew, a six - minute short film about two paramedics who take a potentially deadly 911 call. it debuted on blackboxtv, the twilight zone - esque youtube channel that showcases anthologies of horror and sci - fi stories from independent filmmakers. five months later came trachtenberg’s real big break. he released portal: no escape, a live - action short based on the popular video game portal .
in retrospect, his gritty and realistic take on a woman trapped in a cell (she later escapes) has parallels to 10 cloverfield lane. millions of views on youtube later, it also proved he could do a lot with a little. suddenly, his name was associated with several new sci - fi features in hollywood .
in august 2011, universal signed him to a deal to create a time - travel heist movie called crime of the century, based on his original idea. while the film was trapped in development hell, trachtenberg was also adapting a big - screen version of y: the last man, a comic book — with a reputation of being unadaptable — also suspended in development hell .
but by 2014, his y movie fell apart, and he was courted by bad robot for a mystery project called “valencia” this elusive film ended up being 10 cloverfield lane, trachtenberg’s directorial debut. in typical abrams fashion, bad robot kept basically everything about the movie a secret, even to the actors involved, right up until the trailer debuted before 13 hours .
nearly everything about trachtenberg’s trajectory — and the movie itself — is surprising. both represent the drastic changes and huge opportunities offorded to filmmakers like rian johnson, colin trevorrow, and others .
you talk about movies on a podcast and make a short film on youtube one day and you’re working with j. j. abrams the next. you’re shooting a movie called “valencia, ” and suddenly it’s a cloverfield movie set for release in two months. we’re still waiting to unlock the mystery of his movie, but it’s no secret that dan trachtenberg has the track record to pull it off .
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i was at flickr’s fourth birthday party tonight in san francisco with a few hundred flickr fans, tech geeks, press and yahoo / flickr employees. at some time around 8 pm dan farber, the new editor
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as you may have heard, today we had to make some tough staffing decisions as we ended the run of a few of our shows .
deal marks the first major digital move under chief digital officer j. b. perrette, who joined discovery six months ago after exiting a similar post at nbcuniversal .
“when i came in, i said, ‘we’re the number - one non - fiction video company on tv but there’s this next wave of video that is growing and building but we’re not really in the game,' ” he said .
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it' s an essential natural resource, and yet contained water is the cause of 80% of diseases. it' s responsible for more deaths per year than war, and it effects nearly a billion people .
this campaign brought clean water to mbalame community, malawi and 3 other projects .
this campaign closed on feb 6, 2011 and the money is being sent to the field. still want to donate? you can give directly to charity: water .
diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. your donation will help change that .
private donors cover our operating cost so that 100% of all public donations can go directly to water project costs .
$ 720 for the tekzilla challenge plus my own contribution. thanks for doing this !
this campaign raised $ 6, 940. that money is hard at work in the field .
100% of the money raised by this campaign is being used to bring clean water to help those in need. in 21 months we’ll be able to show you exactly where the money went and who it helped .
online video network, cut a few shows and distribution agreements, in the wake of a deteriorating economy .
the three shows that got cut were :
pixel perfect ,
popsiren
and
internet superstar .
the latter two, louderback notes ,
never really found their audience .
the company also reportedly cut a number of jobs, but we' re still waiting for more information from the company .
update: the company declined to comment beyond what was written in the official blog post .
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as more digital media studios experiment with new content, the trick isn’t always coming up with viable ideas — it’s connecting solid shows with a sizable audience .
we were getting a staggering number of e - mails from people with show ideas ,
said sargent .
and while they weren’t quite ready for our main site, they were good enough for promotion .
the media site, which is already home to epic fu, wine library tv and kevin rose’s diggnation, tallied 6. 5 million pageviews in august, according to sargent .
not all of the beta shows are guaranteed to graduate to the big leagues .
ideally, every one one of these shows will become a successful moneymaker for us ,
said sargent .
but just like regular tv pilots, not everyone will make it .
still, he says, he’s accepting submissions and will continue to introduce new players into the beta lineup .
and submissions aren’t restricted to technology or educational shows .
there’s no limit on what we would accept — animated, scripted entertainment — as long as we can make it work on the budget ,
sargent said .
what the technology brings to the table is an alternative to the pre, post, and video overlay models of advertising usually seen in web video. services such as asterpix have been moving toward such a model, linking to information or reference sites over advertising alone. personally i find it much more useful and fun to use than current iterations of overlay ads, although i' m sure video purists will be turned off by how much product placement can be intentionally packed into videos without them even realizing it .
you can test out the new technology with the latest episode of diggnation here. you can also check out the earlier iteration of the technology from a show filmed in 2007 .
videoclix. tv ads show up as small overlays on the side of the video. seen here is clicking on alex albrecht' s red laptop, which links up to the product page on best buy. creeped out yet ?
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revision3 was a san francisco-based multi-channel internet television network that created , produced and distributed web television shows on niche topics . founded in 2005 , it operated as a subsidiary of discovery digital networks since 2012 . the network produced technology and gaming oriented programming in tandem with traditional comedic , political , diy , and movie-related content . on march 31 , 2017 , discovery communications closed the website . revision3 links now redirect to seeker . 
revision3 was a san francisco-based multi-channel internet television network that created, produced and distributed web television shows on niche topics. founded in 2005, it operated as a subsidiary of discovery digital networks since 2012. the network produced technology and gaming oriented programming in tandem with traditional comedic, political, diy, and movie-related content. on march 31, 2017, discovery communications closed the website. revision3 links now redirect to seeker.
revision3 was a san francisco-based multi-channel internet television network that created, produced and distributed web television shows on niche topics. founded in 2005, it operated as a subsidiary of discovery digital networks since 2012. the network produced technology and gaming oriented programming in tandem with traditional comedic, political, diy, and movie-related content. on march 31, 2017, discovery communications closed the website. revision3 links now redirect to seeker.