the fairtrade foundation
glassdoor has 11 fairtrade foundation reviews submitted anonymously by fairtrade foundation employees. read employee reviews and ratings on glassdoor to decide if fairtrade foundation is right for you .
the following organisations also provide financial support to the fairtrade foundation: shared interest foundation, souter trust, smb charitable trust, tinsley trust, paget trust .
fairtrade is a global movement with a strong and active presence in the uk, represented by the fairtrade foundation .
fairtrade foundation or rainforest alliance. who is the fairest? | life and style | the guardian
the fairtrade foundation receives a licence fee, paid by companies using the fairtrade mark on their products, which constitutes over 85% of the fairtrade foundation’s income. the licence fee covers the cost of monitoring and certification which underpins the independent guarantee offered by the fairtrade mark .
the fairtrade foundation is the independent non - profit organisation that licenses use of the fairtrade mark on products in the uk in accordance with internationally agreed fairtrade standards .
to take account of this, the fairtrade foundation has developed requirements for where and how the fairtrade mark may be used based on fairtrade international policy .
the fairtrade foundation is an independent non - profit organisation that licenses use of the fairtrade mark on products in the uk in accordance with internationally agreed fairtrade standards .
] that support the foundation' s mission and can contribute to its work in promoting fairtrade to the public .
the fairtrade foundation is celebrating its tenth year, yet consumers are confused about what its stamp actually means .
]. the foundation recommends this to those seeking to incorporate fairtrade certified products into their procurement policies and practices. the fairtrade foundation would welcome the opportunity to participate in any process of re - writing and clarifying the ogc guidance in respect of fairtrade .
this committee reviews all audit reports for fairtrade foundation licensees, and advises on certification policies and implementation .
the fairtrade foundation’s commercial relations team will guide you through the process. for more information read our for business section of the website .
the fairtrade foundation has a limited number of producer images that are available to use in accordance with copyright agreements. visit our
union coffee roasters’ torz believes the foundation needs to look at how it promotes its own brand. he says: “it needs to develop a marketing function, as it is difficult for the foundation to get attention for the cause. the foundation has tight resources, but when a brand comes under the umbrella, the brands should gain strength by binding together and i think that that is where the foundation can work outside the [ fairtrade ] fortnight. ”
major current funders of the fairtrade foundation include the following organisations: european commission, department for international development, traid, and comic relief .
it’s a company that has signed a licence agreement with the fairtrade foundation and is therefore entitled to apply the fairtrade mark to specific products covered by the agreement. find out how to become a fairtrade registered licensee .
the fairtrade foundation awarded its first mark to chocolate manufacturer green & amp; black’s for its maya gold organic chocolate ten years ago. the fairtrade foundation has made significant progress in the ensuing decade – but amid the anniversary celebrations, questions are being asked about misguided consumer perceptions of the fairtrade stamp and how the participating brands can increase their sales .
these campaigns have a set of goals and receive a certificate of congratulation from the fairtrade foundation when they are achieved. once a local community declares its status as a fairtrade
according to the fairtrade foundation, uk sales of certified fairtrade products grew by 2% , to £1. 64 billion, in 2016, following two years of declines .
the fairtrade foundation is unable to provide samples. however, if you contact fairtrade registered licensees directly, they can often provide samples of tea, coffee, sugar and chocolate .
a french economist has attacked the working practices of the max havelaar foundation, which promotes fair trade between developed and developing countries .
as well as selling products at the campus living retail outlets student union shops we work together with promoting events for fairtrade fortnight, have regular fairtrade stalls in the atrium at the edward herbert building, promote fairtrade events, film showings and talks from the fairtrade foundation .
in 2017 / 18 we took part in a pilot of a new fairtrade university scheme, led by the fairtrade foundation and national union of students, receiving a
two - star fairtrade university award
.
the fairtrade foundation has received institutional funding from a range of donors which has provided vital support in driving forward the fairtrade movement both in the uk and internationally. it has enabled the fairtrade foundation to invest in creating a unique partnership with producers, ngos, companies and retailers in order to create more opportunities for more farmers and workers in more developing countries to participate in fairtrade .
we closely monitor all the exceptions we make at the fairtrade foundation. depending on the situation, exceptions are approved by our certification and oversight committee (caoc). the caoc is a group of independent assurance experts who meet regularly to scrutinise the activity of the fairtrade foundation' s product integrity team. this team review and uphold our licensees' compliance with the fairtrade standards .
mars chocolate uk and the fairtrade foundation announced that they are extending their global cocoa partnership with a commitment to source fairtrade certified cocoa for all mars® bars in the uk and ireland by autumn 2015 .
the foundation does not believe that the mark should be seen as a brand, although crowther concedes that the foundation has had to adopt the tactics of a brand to help reinforce what it stands for. however, she adds that marketing is really down to individual brands .
at fairtrade foundation we are very proud of our volunteering programme. volunteers have always been an integral part of the organisation working and supporting staff across all departments .
1. 10 these switches are in line with the foundation' s strategic plan to engage with companies to create new opportunities and consolidate markets for more and more producers, and its vision of making fairtrade the
norm
. they demonstrate that the foundation can encourage companies to move increasingly from statutory compliance with fairtrade standards to a deeper commitment to the spirit of fairtrade .
but he adds: “the fairtrade foundation has to market the issue and deal with the perception of quality. however, there could be a greater emphasis on the products and the message behind it. ”
the fairtrade foundation, along with its partners max havelaar france and max havelaar belgium, received 355, 683 to raise awareness and deepen understanding of fairtrade amongst new audiences across europe between 2006 and 2009 .
1. 23 ongoing monitoring and evaluation of the developmental impact of fairtrade is crucial to both improving the operational effectiveness of the flo system as well as ensuring the credibility of fairtrade in the eyes of the public. the fairtrade foundation would welcome donor funding that enables it to invest effectively in this activity .
together, we work to improve lives through fairer trade practices. search job vacancies and volunteer opportunities and find out why the fairtrade foundation is a great place to work .
] have a great deal of experience and success in supporting producer organisations to access export markets and the fairtrade foundation would urge donors to support them further in this work .
for more information, images or interviews please contact eileen maybin, head of media relations for fairtrade foundation, on 07769 689438 or eileen. maybin @ @ urltoken
national fairtrade organizations promote fairtrade within their borders and license companies to use the fairtrade marks. marketing organizations promote fairtrade in new markets. find out more
the swiss branch of the max havelaar foundation has every reason to celebrate its 10th birthday this week. swiss consumers led europe in their ...
harriet lamb, executive director of the fairtrade foundation, added: ‘over the last 15 years we have seen fairtrade spread through the business world, with pioneer dedicated fairtrade companies first taking the lead, retailers taking the baton and now major multinationals joining the race. today, more and more companies are upping their game on fairtrade.'
the fairtrade foundation is a registered charity (no. 1043886). it is also a company limited by guarantee, registered in england and wales (no. 2733136) .
5. 7 the fairtrade foundation would welcome working with the 2012 team to integrate fairtrade into its overall sustainable procurement strategy. the foundation hopes that there will be scope for the engagement of entrepreneurial small ethical businesses as well as for the global brands. it would be keen to participate in discussions as to how the foundation might contribute to the overall policy, guidelines for tendering, publicizing the opportunities available and overall messaging on sustainability, ethics and fair trade. the foundation is also keen to advise its business partnerslarge companies as well as small and medium enterpriseson how and when there will be opportunities to tender for supply contracts or sponsorship opportunities as they arise, and practical ways to achieve this .
the 13 members of the fairtrade foundation are currently banana link, cafod, christian aid, methodist relief and development fund, national federation of women' s institutes, nicaragua solidarity campaign, oxfam, people & planet, shared interest foundation, scottish catholic international aid fund, traidcraft exchange, united reform church and the world development movement .
the fairtrade foundation is a great place to work - but don' t just take our word for it! hear from staff about what it' s like to work here .
donations from passionate supporters of fairtrade, as well as grants from organisations working with us to make trade fairer, are an essential part of the fairtrade foundation’s income, making up between 10 - 20% of our income .
the fairtrade foundation has no control or influence over commercial costs or margins. and because the major costs of the finished product are incurred after the producer has sold the commodity, the return to the producer will inevitably make up a relatively small percentage of the retail price .
6. 3 the foundation also encourages all retailers to: incorporate fairtrade into their core strategies and invest in staff training to support this; stock as many fairtrade certified products as possible; switch as many of their product lines to 100% fairtrade as possible; and resource sufficient marketing materials, from advertising to
point of sale
to inform consumers about their fairtrade offering. beyond this, retailers and companies should also do more to promote and market the vision and the mission which underpin the fairtrade movement. the foundation would welcome working with them to make this a reality. this is not an easy process and requires intensive work and commitment from all companies to ensure success but the benefits for producers and also for companies makes it a target worth striving for. the foundation also urges companies to invest in the future of fairtrade and to work cooperatively with the foundation and producers on developing new products .
1. 9 the foundation has also worked to ensure strategic engagement in fairtrade from across the retail sector covering the small independents, catering and wholesale sectors. this has lead to a number of long - term and significant commitments by major retailers to fairtrade :
fired from her post as head of the max havelaar fair - trade foundation, paola ghillani tells swissinfo about her new corporate ethics venture... .
the theme for fairtrade fortnight 2010 (22 february - 7 march), the big swap, was also unveiled to conference delegates. fairtrade foundation marketing director cheryl sloan said: ‘for two weeks we want everybody in the uk joining in the campaign and swapping for fairtrade. your usual bananas for fairtrade bananas, your usual cuppa for a fairtrade cuppa, your usual t - shirt for a fairtrade cotton t - shirt.'
1. 13 these impacts on business simply would not have been possible without the external funding that the fairtrade foundation has received. it should be further noted that to lever these changes and retain its current position and momentum, the foundation has had to work on a very small cost - base in very competitive environments. as a point of comparison, any major brand launching even a new sub - brand would expect to spend £10 - 15 million in advertising and marketing to the public. the fairtrade foundation believes that recent developments represent a turning point in the growth of the fairtrade movement and that with additional strategic funding in place, the opportunity to mainstream fairtrade on a major scale is within reach .
the developments of recent years are in line with the foundation' s vision of making fairtrade the
norm
, and it believes that in 2007 fairtrade is at a watershed. with major strategic funding, the foundation has the opportunity to mainstream fairtrade on a major scale. what is needed at this crucial turning point is substantial and strategic donor investment in order to ensure that the significant market development opportunities achieved in the north can be maximised for the benefit of producers and workers in developing countries. the foundation believes that the scale of the global investment needs to be in the order of £50 million over five years, particularly in order to develop the infrastructure for fairtrade in the south so that more farmers in more countries can benefit from fairtrade. one option would be to extend dfid' s programme of long - term partnership programme agreements to the fairtrade foundation to enable us to work strategically together to achieve our shared objectives of promoting greater participation in, and benefit from, international trade by poor people and countries .
frank olok of fairtrade africa, the fairtrade producer network for africa and the middle east, says the new vegetable prices are significant for fairtrade sales within kenya .
1. 12 in 2001, the foundation also took a strategic decision, enabled by donor funding, to expand the product range and so allow more producers to enter the system. the range of fairtrade certified products available has grown significantlyin 2003 there were around 150 products certified by the foundation; in 2007 over 2, 500 products are available across a range of food and non - food categories, from fairtrade cotton, nuts and rice to vanilla and grapes. again these figures underline the foundation' s ability to deliver remarkable results from small amounts of donor financewith long - term impacts for the farmers groups involved .
the international fairtrade system includes three producer networks, 25 fairtrade organisations, fairtrade international, and flocert, the independent certification body of the global fairtrade system. each plays a unique role in achieving fairtrade’s vision and delivering impact for farmers and workers .
fairtrade international (formally known as fairtrade labelling organisations international - or' flo') is the international body made up of the fairtrade foundation and its partner organisations around the world. we’re proud to say it’s 50 per cent owned by the farmers and workers it works for. fairtrade international is in charge of developing fairtrade standards for products, supporting farmers and workers, and operating global certification and auditing systems .
the international fairtrade system includes fairtrade international, nine fairtrade marketing organizations, and flocert (the independent certification body of the global fairtrade system). the system is governed by a general assembly and a board of directors .
new ethical coffees have shunned fairtrade foundation approval in favour of the little - known rainforest alliance. is it just because it is cheaper, or is this good news for small coffee growers, asks sean mcallister
1. 2 the foundation has also received additional funding from a range of trusts and foundations. the impact of this funding has been seen in three core areas as described below .
the fairtrade foundation is an independent certification body which licenses the use of the fairtrade mark on products which meet international fairtrade standards. this independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. today, more than 1. 5 million people – farmers and workers – across more than 74 developing countries benefit from the international fairtrade system .
1. 24 the evidence above demonstrates that, even with the comparatively modest amounts of donor funding that it has received, the foundation has been able to lift fairtrade to a new level in the uk market, outperforming all key performance indicators and demonstrating the foundation' s effectiveness. the success of fairtrade in meeting its aims of going from a niche market to the mainstream could not have been imagined even five years ago and it simply would not have been possible without the donor funding that the foundation has received, particularly in its early years. however, such rapid growth, the increased demand for more and new products, the desire of millions more farmers to join fairtrade, and the need to strengthen fairtrade systems have brought with them many challenges for the fairtrade movement which need to be further resourced and tackled effectively in order to ensure continued success .
1. 1 over its 12 - year history, the fairtrade foundation has received institutional funding from a range of donors, which has provided vital support in driving forward the fairtrade movement both in the uk and internationally. these donors (see appendix 1 for further details) include :
the work of building a market for fairtrade products is carried out by national fairtrade organisations. the fairtrade foundation is one such member responsible for fairtrade’s work in the uk. other markets include canada, norway, germany, poland, italy as well as new marketing organisations in india, south korea, hong kong and kenya. you can read more about these here .
are tools to assist consumers make informed decisions about their purchases. indeed the key to the success of the foundation' s strategy has been to focus on raising awareness and understanding of the fairtrade mark amongst the public. it has also worked to distinguish the fairtrade mark as a product certification label rather than an endorsement of any companies' wider practices. as the only certifier of fairtrade in the uk, the foundation believes that the issue of consumer confusion while a threat is not yet a reality. a tns omnimas poll showed that over half the public (52 %) now recognise the fairtrade mark and that for those who buy fairtrade products, over 80% rated the independent guarantee of the fairtrade mark as important to them (see appendix 2) .
buy fairtrade! talk fairtrade! and show your love for african farmers and workers .
the more we demand fairtrade chocolate, the more fairtrade cocoa beans the companies will be encouraged to purchase, ensuring more benefits to farmers and more sales of fairtrade cocoa .
fairtrade foundation head of communications barbara crowther says that the foundation’s role is to act as a central point for all stakeholders, rather than to act as a quality assurance scheme. “there is a debate about quality and they [ union coffee roasters ] are right to say that if people are paying a premium for the product then they do deserve better quality. for us, the debate is how we link with quality assurances to fairtrade. ”
the growth in public awareness and consumer demand for fairtrade certified products, and consequent rising expectations, has led to an explosion of commercial interest in fairtrade. fairtrade labelling with independent verification offers a structure with rules by which companies can engage in the complex tasks of making trade work for the poor. the foundation has strategically targeted and worked with businesses keen to enter into fairtrade to ensure that they too understand its developmental objectives, in terms of improving the position of marginalised farmers and workers and their ability to compete more effectively in international markets. again, the foundation' s capacity to respond to this business interest has been facilitated by the grant funding it has received. however, the foundation is unable to ensure that all the current opportunities emerging in the business sector are fulfilled without additional funding .
promotion of fairtrade through continued events, particularly during the annual fairtrade fortnight and the students union ethical and environmental week .
the foundation licenses the fairtrade mark, an independent certification label, to products that meet the international flo standards set for producers, their organizations and the traders who deal with fairtrade products. it also builds awareness of fairtrade amongst consumers so they can make informed decisions about their purchasing practices, and engages with retailers and other companies to enable them to offer their customers a wide choice of fairtrade labelled products. currently the foundation is working with over 262 licensees, covering all of the major supermarket retailers, many independent stores, wholesalers and catering companies, offering over 2, 500 products to the public .
the foundation is the uk member of fairtrade international which unites over 20 labelling initiatives across europe, japan, north america, mexico and australia / new zealand as well as networks of producer organisations from asia, africa, latin america and the caribbean .
donor funding has been absolutely critical in enabling the fairtrade foundation to invest in creating market demand for fairtrade and has thereby brought about a rapid expansion in opportunities for producer groups to sell into the uk. as a direct result of its donor grants, the foundation has been able to mount a vigorous campaign to raise public awareness of the fairtrade mark resulting in a considerable expansion in consumer demand. annual poll findings demonstrate that 52% of the public now recognise the fairtrade mark (see appendix 2). for those who buy fairtrade products, over 80% rated the independent guarantee of the fairtrade mark as
fairly
or
very
important to them. independent research commissioned by the ngo network bond in february 2006 [
the foundation is the uk member of fairtrade international, which unites over 20 labelling initiatives across europe, japan, north america, mexico and australia / new zealand as well as networks of producer organisations from asia, africa, latin america and the caribbean .
meet the people at the heart of fairtrade. watch the films and hear their stories .
fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers. the international fairtrade system (which the fairtrade foundation is a part of) represents the world' s largest and most recognised fair trade system. we are a global organisation working to secure a better deal for farmers and workers .
the uk is one of the world’s leading fairtrade markets, with more products and more awareness of fairtrade than anywhere else. almost one in three bananas sold in the uk is fairtrade. fairtrade sales in 2012 were £1. 57bn .
the foundation is a registered not - for - profit organisation, with a mission to improve the lives of poor and marginalised farmers and workers in developing countries by promoting fairer forms of trade. the foundation is the uk member of fairtrade labelling organisations international (flo) that sets global fairtrade standards with the participation of key stakeholders including producers and commercial partners and monitors against these standards. currently flo spans almost 80 countries, working with 580 producer partners from 58 countries and across 21 fairtrade markets in europe, north america, australia, new zealand, mexico and japan .
the foundation now aims to double sales of fair trade products every two years, by expanding its work into new areas such as cotton, fruit and flowers. but the companies that were awarded the mark at its launch are now trying to compete against giants such as kraft foods and the nestlã© empire – with their mighty marketing muscle. however, despite the entrance of these large food companies, the fairtrade foundation may find its growth restricted by the public perception that fair trade products are a niche market .
- 100 per cent of any ingredient that can be fairtrade certified, must be fairtrade certified .
over the next five years, the fairtrade foundation will push for ever - greater impact, seeking out new ways of bringing the benefits of trade to marginalised farmers and workers. we have four goals to take us to 2020: focus on impact, make fairtrade personal, improve and innovate, and strengthen our organisation .
the strategy pursued by the fairtrade foundation in developing the uk consumer market has had two key elements: firstly increasing the demand for fairtrade certified products by raising public awareness and understanding of fairtrade and the issues surrounding poor farmers and their dependence on commodity crops; and secondly ensuring companies and retailers are offering a range of products so that public demand can be successfully met and that producers can sell more .
the main promotional work carried out by the foundation is the annual fairtrade fortnight, held in march. while it does raise the profile of the cause, it only happens once a year and the rest of the time the foundation relies heavily on pr and the advertising carried out by brands such as cafã©direct and green & amp; black’s. cafã©direct spent £1. 9m on above - the - line advertising for the period between 1998 and 2003, which pales into insignificance against the £29. 3m combined advertising spend on coffee and tea that nestlã©, kraft and unilever bestfood’s spent last year .
fairtrade’s purpose is to support farmers and workers in the developing world to increase their share in global trade. fairtrade’s stringent inspection and audit system is in place to ensure the amount of fairtrade chocolate manufactured exactly matches the amount of fairtrade cocoa purchased .
observers question whether customers fully understand the principles behind the fairtrade mark and whether they are aware that it is not a stamp of quality. these issues, coupled with the growing interest of the major food brands in the mark, could present headaches for the foundation and its original launch partners, as ambitious expansion plans are prepared .
the foundation was established in 1992 by cafod, christian aid, oxfam, traidcraft, the world development movement, and the national federation of women’s institutes. member organisations now also include banana link, methodist relief and development fund, national campaigner committee, nicaragua solidarity campaign, people & planet, scottish catholic international aid fund, shared interest foundation, soroptimist international, tearfund and commitment to life / united reformed church .
the british - based fairtrade foundation works to improve the lives of farmers in developing countries, by guaranteeing fair prices for their products and investing in social infrastructure. the organization also tries to convince british shoppers to switch to fair - trade products. jennifer glasse reports for voa from london
following the pioneering work of the 100% fairtrade companies, more and more companies and retailers are deepening their engagement with and commitment to fairtrade. the foundation encourages all retailers to: incorporate fairtrade into their core strategies and invest in staff training to support this; stock as many fairtrade certified products as possible; switch as many of their product lines to 100% fairtrade as possible; and resource sufficient marketing materials, from advertising to
point of sale
to inform consumers about their fairtrade offering. beyond this, retailers and companies should also do more to promote and market the vision and the mission which underpin the fairtrade movement .
when told of producers’ concerns, sarah singer, fairtrade foundation supply - chain manager, said: “working with big companies and supporting small producers and workers is not mutually exclusive. fairtrade exists to challenge the inequalities and power imbalances in trade so that farmers and workers from developing countries get a better deal .
] it therefore seems anomalous that there has been pressure from dfid for the fairtrade foundation to be financially sustainable after just 12 years. dfid' s programme of long - term partnership programme agreements (ppa) with a number of civil society organizations provide a successful model of how the government and the fairtrade foundation, together with its international partners, could work together to achieve our common objectives. a ppa would allow future funding to be based on a long - term shared strategic vision and ensure the right level of investment in developing countries .
the fairtrade foundation is britain' s leading independent authority on fairtrade. it was set up in 1992 by five of the country' s leading international development ngoscafod, christian aid, oxfam, traidcraft exchange and the world development movementwhich were later joined by the national federation of women' s institutes. membership has now expanded to include 13 civil society organisations [
speaking at the fairtrade foundation' s annual commercial conference, todd stitzer, chief executive of cadbury, which recently converted cadbury dairy milk to fairtrade, said: ‘we came to fairtrade because of the value it can bring to our supply chain and because of our values. quality cocoa for us, and a better quality of life for thousands of farmers, empowered through fairtrade to reinvest in their own farms and communities.'
with even the comparatively modest amounts of donor funding that it has received, the fairtrade foundation has been able to lift fairtrade to a new level in the uk market, outperforming all its agreed objectives. 50% of the public now recognise the fairtrade mark and sales are growing by over 40% year - on - year. currently the international fairtrade labelling system spans almost 80 countries, working with 580 producer partners, representing over five million peoplefarmers, workers and their familiesfrom 58 countries and across 21 fairtrade markets in europe, north america, australia, new zealand, japan and mexico. the foundation is working with over 262 licensees, covering all of the major supermarkets, many independent stores, wholesalers and catering companies, offering over 2, 500 products to the public in the uk alone .
fairtrade international coordinates fairtrade’s work across the world. based in bonn, germany, it sets international fairtrade standards, organises support for producers around the world, develops global fairtrade strategy, and promotes trade justice internationally. the global strategy and direction of fairtrade movement, with consultation across the system, is also led by them .
1. 6 the growth in public awareness of fairtrade has enabled the foundation to take the complex, distant issues of trade, development and poverty outside of their usual audience and into the mass market. fairtrade makes these issues accessible and empowering for the general public because they can do something in their everyday lives to create positive change. fairtrade provides an alternative, open to everyone, which goes beyond dropping pennies in collecting tins .
2. 2 the success of this awareness - raising strategy is rooted in the way the foundation has sought to connect with consumers through a wide coalition of like - minded organisations. working with its 13 members, along with trade unions, universities, schools and faith groups as well as companies and retailers offering fairtrade, the foundation has been able to develop what has been described by journalist john vidal as
one of the fastest growing grassroots social movements in britain ,
reaching out to a wide cross - section of the public .
6. 4 the fairtrade foundation also encourages all retailers and businesses to become a member of the ethical trading initiative, which exists to promote and improve the implementation of corporate codes of practice that cover supply chain working conditions and aims to ensure that the working conditions of workers supplying the uk market meet or exceed international labour standards .
buying fairtrade is easy. there are over 4, 500 fairtrade products from coffee and tea to flowers and gold, so when you shop, look for the fairtrade mark .
last year, we served 2. 6 million cups of fairtrade coffee, 742, 792 cups of fairtrade hot chocolate and 703, 735 cups of fairtrade tea
 through the networking opportunities that involvement in fairtrade can bring such as the africa fairtrade network, the network of asian producers and the coordinadora of latin american and caribbean producers .
harriet lamb, director of the very successful uk fairtrade foundation, opened world 2011 responsible tourism day in london, and challenged the travel and tourism industry to seek inspiration from fairtrade. in 2011, fairtrade foundation recorded annual sales in the range of £1, 32 billion, while globally fairtrade sales measured €4. 36 billion in 2010, up by 28% on the previous year. year on year growth of fairtrade sales demonstrate strong resilience even if difficult economic times. impressively, the international fairtrade mark is recognized by 96% of british, 90% of swiss, 75% of dutch and 69% of german consumers (globescan (2011) “shopping choices can make a positive difference to farmers and workers in development countries: global poll”, urltoken [ accessed on 26 april 2012 ]) .
with over 10, 000 local fairtrade campaigning groups in the uk, there' s lots of ways to get involved with the fairtrade movement .
with # fairtrade you have the power to change the world every day. # mondaymotivation urltoken
- we assess the risk to the credibility of fairtrade and how to manage this risk .
the first uk supermarket to sell fairtrade bananas and first to sell in all stores. today all of our bananas are fairtrade .
 all caribbean bananas at waitrose carry the fairtrade mark and it has also committed to converting their entire banana offering to fairtrade .
so how do the ethical rivals differ? the biggest difference is in the price paid for the coffee. the fairtrade foundation guarantees farmers a minimum price of $ 1. 21 (65p) per pound of green coffee beans. this is much higher than the market price, which has averaged 80 cents this year, after recovering from an all - time low in october 2001, when it tumbled to 45 cents. the foundation also pays an extra five cents as a social premium to invest in community projects. this premium is paid even if the market price rises above $ 1. 21 .
1860: the novel
max havelaar, or the coffee auctions of the dutch trading company
is written by multatuli (eduard douwes dekker). 1988: max havelaar foundation established in the netherlands. 1992: swiss branch of the max havelaar foundation set up by six non - governmental organisations. 1999: paola ghillani takes over at max havelaar switzerland. sales climb 600% in six years. 2005: ghillani leaves and is replaced by martin rhoner, 39, a former executive director of the world bank .
thousands! we have licensed over 4, 500 fairtrade certified products for sale through retail and catering outlets in the uk. explore a selection of fairtrade products on our buying fairtrade page .
meanwhile, uk sales of certified fairtrade products grew by 2% in value, to £1. 64 billion, in 2016, according to new data from the fairtrade foundation. unlike the trend of constant growth seen in the organics market over the past several years, this marked a return to growth for the fairtrade market following two years of declines. fair - trade certification guarantees that those producing foods receive a minimum price and additional payments for use on community projects .
you can order leaflets from us explaining fairtrade and give them to the manager, while politely asking them to stock fairtrade. and when they do, support them by telling others and buying the fairtrade products !
amongst the speakers addressing the crowd was dr. nyagoy nyong’o, executive director of fairtrade africa where she presented the work of her organisation for fairtrade certified producers in africa .
it is fairtrade international’s role to assess how we can improve the impact of our work and become more effective in the future. fairtrade international leads the development of global strategies to address emerging issues. find out about fairtrade international’s strategy
speaking during the tail end of the workshop, dr tsitsi choruma said she was confident of the fairtrade team that had been trained for the two weeks and she looks forward to the modules being rolled out across the fairtrade system .
strongest growth markets include the usa, where sales of fairtrade products rose to £258m since the introduction of fairtrade in 2012, and brand new markets india and kenya, which join south africa as fairtrade producer countries with rapidly growing sales of fairtrade products in their own markets .
technical queries relating to fairtrade certification can be directed to fairtrade africa - southern african network and flo - cert africa .
this was also the year of producer services integration from fairtrade international to fairtrade africa. we continue to be committed to this, despite the challenges, and are fully aware that the success of fairtrade in africa depends on successful integration .
we have a fairtrade steering group which meets by - monthly to arrange fairtrade events and look at new fairtrade products which we could promote. we always try to encourage new members to the group .
whether you are a fairtrade supporter, or a business, there are important things to know about how the fairtrade mark can be used .
she points out that while quality is a consideration of the certification process, there are no prescribed quality standards. however, the foundation does ask growers to show that they have the means to bring products to the market that can meet the standards of export quality. producers also set goals for the future such as improving quality control .
visit our buying fairtrade pages to discover some of the products that are available .
ons and people like this in the world. fairtrade proves what can be accomplish
2. 16 as already stressed in the response to question 1, substantial international funding is now urgently required to build the infrastructure of fairtrade in the south and capitalise on the significant market opportunities that currently exist for producers. the fairtrade foundation, with its partners in flo, believe that such an investment could potentially enable up to 45 million additional peoplesmallholders, workers and their familiesto benefit from the establishment of successful and sustainable small - and medium - scale businesses .
join us in supporting the farmers and workers who grow our food. with fairtrade we have the power to change the world every day. fairtrade opens doors. come on in .
the fairtrade minimum price defines the lowest possible price that a buyer of fairtrade products must pay the producer. the minimum price is set based on a consultative process with fairtrade farmers, workers and traders and guarantees that producer groups receive a price which covers what it costs them to grow their crop. when the market price is higher than the fairtrade minimum price, the trader must pay the market price .
offer the public fairtrade products and the 100% fairtrade pioneering brands differentiate themselves by focusing on their long term and equitable relations with their producer partners, as well as on the quality of the products .
our mission is to support farmers and workers in the developing world to increase their share in global trade. fairtrade’s stringent inspection and audit system is in place to ensure the amount of fairtrade product manufactured exactly matches the amount of fairtrade product purchased .
six in ten of all farmers and workers in fairtrade are now in africa. increasing their market access on fairtrade terms is the challenge now .
so, if a chocolate bar uses 500 tonnes of cocoa, then the manufacturer must purchase 500 tonnes of cocoa on fairtrade terms, including the payment of an additional $ 200 fairtrade premium per tonne. this means that even if the beans are later mixed with non - fairtrade beans - as often happens - fairtrade cocoa farmers still get 100 per cent of the benefits, and the better deal that the fairtrade mark stands for .
rather than not engaging with the chocolate industry and losing fairtrade sales opportunities for thousands of small farmers, fairtrade has set up a system to ensure that chocolate manufacturers that want to use the fairtrade mark must buy the precise amount of cocoa they need from fairtrade farmers that will be used in their final product .
1. 16 this rate of growth in the number of flo certified producers globally is expected to continue, with flo expecting at least 100 new groups to enter fairtrade annually, reaching a total of over 1, 100 certified groups by 2012. however, the demand from producers is of course increasing and the foundation would like to scale up further .
' lack of rigour in defending fairtrade' (published in economic affairs) shows some of the mistakes and lack of logic of the fairtrade proponents, using the example of alastair smith .
we agree that the principles behind fair trade may provide useful insight into the debate on improving the situation for uk producers. however, the foundation is not convinced that a labelling scheme is the right solution to the problems affecting uk farmers. a plethora of similar sounding labelling initiatives could result in confusion for consumers and undermine both the local cause and the global situation we care so deeply about .
the board of trustees of the fairtrade foundation is in the exciting position of recruiting two new trustees. it’s an exciting time to join the board - we are halfway through our five year strategy ‘fairtrade can, i can’, an ambitious response to a changing world which focuses on four key goals – focus on impact, make fairtrade personal, improve and innovate and strengthen our organisation. you will play a vital role providing leadership, scrutiny and support to ensure delivery of the organisation’s mission, strategy, values and vision .
 through the trading standards (via the minimum price, fairtrade premium, pre - financing and long - term trading relationships). flo estimates that in 2005, the fairtrade benefits to producers amounting to around 80 million in terms of the fairtrade minimum price and premium .
torz says: “if a grower gets a fair price for his coffee after years of not getting a fair price, are they going to spend it on improving quality? the foundation thinks that this will just follow. what we need to do is offer a fair price to growers while offering customer satisfaction to help the coffee market to grow. ” indeed, torz believes that to build the fair trade market at the same rate over the next ten years, the foundation will need to get more involved in the idea of provenance to help add value to the coffee category. he wants quality to become one of the criteria for certification, as he believes that some consumers naturally assume the fairtrade mark is a quality assurance mark .
so, if a chocolate bar uses 500 tonnes of cocoa, then they must purchase 500 tonnes of cocoa on fairtrade terms, including the payment of an additional $ 200 fairtrade premium per tonne. this means that even if the beans are later mixed with non - fairtrade beans – as often happens – fairtrade cocoa farmers still get 100% of the benefits, and the better deal that the fairtrade mark stands for .
whatever the price of the product on the shelf, only the fairtrade mark ensures that the producers have received what is agreed as a fairer price, as well as the fairtrade premium to invest in the future of their communities. the fairtrade price applies at the point where the producer organisation sells to the next person in the supply chain (usually an exporter or importer). it is not calculated as a proportion of the final retail price, which is negotiated between the product manufacturer and the retailer .
more information about product certification and these requirements can be found in the fairtrade standards .
the art of brewing an honest cup: artcaffe coffee & bakery launches fairtrade coffee .
has provided funding of £250, 000 over four years specifically to extend the benefits of fairtrade to african producer organisations and to expand the range of fairtrade products from africa .
promoting the fairtrade mark in all appropriate publications and company leaflets including all promotional leaflets .
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discover the difference that fairtrade is making to the lives of farmers and workers, their families and communities .
the fairtrade foundation works closely with growers and brands, and now endorses more than 250 products. the uk market for fair trade products is the world’s second largest after switzerland. it was worth an estimated £90m in 2003, up by 46 per cent on 2002 (mintel). the roast and filter coffee market is one of the highest - penetration categories for the fairtrade mark. it accounted for 18 per cent of the total roast and filter coffee market in 2002, and three per cent of all coffee sales. cafã©direct, which launched the first fairtrade coffee in 1994, is now the sixth - largest coffee brand in the uk .
but ian bretman, the fairtrade foundation' s deputy director, says this criticism is misplaced :
no one has gone into the coffee market due to the fairtrade price. we wouldn' t encourage anyone to move into coffee production .
in fact, he says, it is the market - price mechanism that is flawed .
production has not fallen due to lower prices, because small producers are too dependent on coffee - even at the low prices .
for these reasons, there has been a resurgence in the vegetables’ popularity. a recent report from fairtrade africa and christian aid highlighted the potential demand for fairtrade certified traditional vegetables in the kenyan market .
rather than yet another label, the foundation believes a more rigorous investigation by government and the industry itself is needed. this should look into the causes behind the problems being experienced by domestic producers, so that more robust and wide reaching policy tools can be identified – to benefit all affected farmers and to reassure all concerned shoppers.
the fairtrade foundation is a charity based in the united kingdom that works to empower disadvantaged producers in developing countries by tackling injustice in conventional trade , in particular by promoting and licensing the fairtrade mark , a guarantee that products retailed in the uk have been produced in accordance with internationally agreed fairtrade standards . the foundation is the british member of flo international , which unites flo-cert , 25 national fairtrade organisations and 3 producer networks across europe , asia , latin america , north america , africa , australia and new zealand . the organisation is an independent non-profit organisation that licenses use of the fairtrade mark on products in the uk in accordance with internationally agreed fairtrade standards . its four key areas of activity include : providing independent certification of the trade chain for products , and licensing use of the fairtrade mark on products as a consumer guarantee . growing demand for fairtrade products and supporting producers to sell to traders and retailers . working with partners to support producer organisations and their networks . raising awareness of the need for fair trade in the public and the role of the fairtrade mark in making trade fair . 
the fairtrade foundation is a charity based in the united kingdom that works to empower disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the fairtrade mark, a guarantee that products retailed in the uk have been produced in accordance with internationally agreed fairtrade standards. the foundation is the british member of flo international, which unites flo-cert, 25 national fairtrade organisations and 3 producer networks across europe, asia, latin america, north america, africa, australia and new zealand. the organisation is an independent non-profit organisation that licenses use of the fairtrade mark on products in the uk in accordance with internationally agreed fairtrade standards. its four key areas of activity include: providing independent certification of the trade chain for products, and licensing use of the fairtrade mark on products as a consumer guarantee. growing demand for fairtrade products and supporting producers to sell to traders and retailers. working with partners to support producer organisations and their networks. raising awareness of the need for fair trade in the public and the role of the fairtrade mark in making trade fair.
the fairtrade foundation is a charity based in the united kingdom that works to empower disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the fairtrade mark, a guarantee that products retailed in the uk have been produced in accordance with internationally agreed fairtrade standards. the foundation is the british member of flo international, which unites flo-cert, 25 national fairtrade organisations and 3 producer networks across europe, asia, latin america, north america, africa, australia and new zealand. the organisation is an independent non-profit organisation that licenses use of the fairtrade mark on products in the uk in accordance with internationally agreed fairtrade standards. its four key areas of activity include: providing independent certification of the trade chain for products, and licensing use of the fairtrade mark on products as a consumer guarantee. growing demand for fairtrade products and supporting producers to sell to traders and retailers. working with partners to support producer organisations and their networks. raising awareness of the need for fair trade in the public and the role of the fairtrade mark in making trade fair.