fast food advertising
the fast food chain has been criticised for what its critics say is a cynical move to addict children to fast food .
television nonprogram content time was assessed across 6 mutually exclusive categories that included food products, non - fast food restaurants, fast food restaurants, other products, public service announcements, and tv promotions. food advertising was assessed according to 7 food categories - - cereal, snacks, sweets, beverages, fast food restaurants, non - fast food restaurants, and other food products - - and then examined across more detailed categories .
social networking sites can have a major impact on children’s perception of fast food .
restaurant brands' kfc is not the only fast food franchise to sponsor sports .
here are six ways to make good choices in the face of fast food ads .
health campaigners have warned that fast food giants are increasingly turning to the internet to circumvent moves designed to curb advertising aimed at children .
craypo l, purcell a, samuels se, agron p, bell e, takada e. fast food sales on high school campuses: results from the 2000 california high school fast food survey .
a mcdonald' s spokeswoman says the fast - food chain supported sports clubs in a responsible manner .
the proportion of children with any recall of food after seeing fast - food television advertising, by company (mcdonalds, burger king) and ad type (children’s, adult) .
fast food marketing via social media and mobile devices — media that are popular with teens — grew exponentially .
alcohol, tobacco, and fast - food industry sponsorship of sport sends the wrong message to the population .
the industry does have a voluntary children' s food and beverage advertising initiative .
the study uncovers that when advertising for some fast food companies, marketers target programs with a greater spike in black viewership to expose consumers to their product .
the organisers of the olympic games have been criticised for accepting sponsorship from fast food giants and fizzy drinks manufacturers .
e all know that sex sells, and fast food advertising is littered with subtle and not so subtle allusions to beef and buns. in 2009, a singaporean
in conclusion, this study assessed what children recalled after seeing mcdonald’s and burger king television advertising for fast food. children were less likely to recall food after viewing children’s compared to adult fast food television ads, and few children recalled the healthy foods that both companies purported to be advertising in their children’s ads. instead, they commonly recalled a premium or a movie character tie - in. self - regulation of children’s fast food advertising aims to achieve a de - emphasis on premiums and to communicate healthy menu choices. the results of the present study raise concerns about self - regulation of children’s fast food advertising, along with the need to move toward pattern or practice assessments in the evaluation of all commercial advertising aimed at children .
in the united states, the fast food companies mcdonald’s and burger king participate in marketing self - regulation programs that aim to limit emphasis on premiums and promote emphasis of healthy food choices. we determine what children recall from fast food television advertisements aired by these companies .
food and beverage advertising targeted at children influences their product preferences, requests and diet .
advertising expenditures for us food products were $ 7. 3 billion in 1999. [
morton h. the television advertising of food to children: a south australian study .
the effects of fast food on the body [ infographic ], pietrangelo a and carey e, healthline (2 november 2015). fast foods often contain too many calories and too little nutrition .
questionable nutritional standards aside, fast food firms have a history of producing outlandish, eyebrow - raising advertising. here are 11 more of the weirdest and most controversial campaigns .
the proportion of children with any recall of 1) a premium / tie - in, 2) any food, or 3) healthy food after seeing fast - food television advertising targeted to children, by company (mcdonalds, burger king) .
two years after making its first ever loss, the world' s biggest fast food company is back in the black .
while the american love affair with fast food is in some ways subsiding—as seen by fast food giants like mcdonald' s, that are struggling to attract customers—some people are still hooked. a gallup poll from last year found that some 16 percent of people in the country eat fast food several times a week, while nearly a third still eat it once a week .
we welcome ofcom' s decision to restrict advertising junk food to under - 16s .
gamble m, cotunga n. a quarter century of tv food advertising targeted at children .
a spoonful of sugar. television food advertising aimed at children: an international comparative study .
american kids see, on average, three to five ads for fast food per day. and about 50 percent of all ads directed at children are for food .
eating fast food has pretty much become routine for many families, the researchers found. one - third of children and teens reported consuming fast food at least once a week, and 16% to 17% of adolescents’ caloric intake came from fast food restaurants. on an average visit to a fast - food restaurant, teens ordered 800 to 1, 100 calories in a single meal (30% of which came from saturated fat or sugar) — that’s half of their recommended daily caloric intake .
it' s all very well banning advertising of the food to kids, but kids are still going to be eating the food because there' s point - of - sales advertising and there' s the pressure that' s put on the parents to go out and get a fast food burger .
it' s hard to blame people for craving fast food when they are inundated with advertising from such a young age. but what’s disturbing is just how far fast food companies will go to target kids from groups already more likely to suffer from obesity – including the poor, rural americans and black americans .
food industry advertising that targets children and youth has been linked to the increase of childhood obesity .
parents can do their part to minimise the impact of junk food advertising and encourage healthy eating .
advertisements for unhealthy food products are everywhere and children and teens continue to be a main target audience. television is still where you will find the most fast food advertising; however there has been a rise in advertising through mobile devices and social media, which are popular with young people. more fast food advertisements than ever before are appearing on facebook, youtube, twitter, and kids’ websites. there are even fast food mobile apps available that offer special deals and games, called “advergame” which prominently features the company’s products and reinforces the brand .
the full report, tools for consumers and researchers, and more information about the potential impact of food advertising on childhood obesity are available online at the fast food facts website. follow the rudd center on twitter at @ uconnruddcenter .
a team of public health researchers from yale university’s rudd center for food policy & obesity spent more than a year compiling data on 12 of the nation’s big fast - food restaurants, and what they found surprised even them: despite industry efforts to reduce marketing aimed at children, fast - food advertising geared toward 2 - to - 18 - year - olds increased .
the purpose of this article is to examine the food advertising and marketing channels used to target us children and adolescents, the impact of food advertising on eating behavior of youth, and current regulation and policies. the emphasis of this article is on food advertising and marketing practices in the united states .
the study also uncovers that in addition to more fast food advertising, two thirds of the food ads exposed to minority children included
promot [ ing ] products that are high in sugar, saturated fat and / or sodium .
“with a lifetime customer worth an estimated $ 100, 000 to a retailer, fast food companies have taken to force - feeding junk food advertising to kids through mobile phone applications and social platforms such as youtube, ” said godfrey .
the end goal of fast - food marketing is to improve brand affinity starting at an early age, the researchers found. in fact, much of the chains’ advertising was targeted at parents — the thinking is that the more exposure mom and dad have, the more routine fast food dining would seem. it helps also that the current generation of new parents is the first to have grown up with exposure to fast - food advertising themselves. these parents already have a built - in childhood connection to companies like mcdonald’s .
the latest report by yale rudd center found that the fast food industry has increased its spending on advertisements, up 8% from 2009, to $ 4. 6 billion a year to advertise mostly unhealthy products. every day on television, preschoolers view, on average, 2. 8 ads, children view 3. 2 ads, and teens view 4. 8 ads for fast food. the problem is that advertising is effective, with research showing that children exposed to fast food advertising are more likely to consume fast food and have increased weight. advertisements targeting children encourages consumption of nutritionally poor items and contribute to poor diet and obesity among young people .
a 9pm watershed should be introduced immediately which includes a ban on junk food brand advertising .
one in four australian children is overweight or obese. is junk food advertising part of the problem ?
to examine exposure to food advertising on television (tv) among children aged 2 through 11 years .
citation: bernhardt am, wilking c, gilbert - diamond d, emond ja, sargent jd (2015) children’s recall of fast food television advertising—testing the adequacy of food marketing regulation. plos one 10 (3): e0119300. urltoken
there is also a growing trend of fast food vendors in schools. about 20% of us high schools offer brand - name fast foods, such as pizza hut, taco bell, or subway. [ 47 ] the results from the 2000 california high school fast food survey conducted in 171 us school districts with 345 public high schools found that 24% of districts with a fast food or beverage contract gave exclusive advertising promotion rights to that company, including placement of the company' s name and logo on school equipment and facilities. [ 49 ] only 13% of the districts did not allow advertising on campus .
the king of fast - food. the biggest japanese video game company. nintendo and mcdonald' s have been in cahoots for years .
mcdonald' s fan and conservative mp boris johnson is not taken by the idea of being told by the fast food giant to exercise .
the report also found that african american kids and teens are exposed to at least 50% more fast food ads than their white counterparts .
another fast food brand, mcdonald' s, is also closely linked to sport in new zealand, supporting junior football and the olympics .
why we chose this publication: while previous studies have examined the association between childhood obesity and television viewing, this study provides evidence that a ban solely on television fast - food restaurant advertising may effectively reduce the prevalence of overweight and obesity among children. these researchers suggest that the elimination of the tax deductibility of television fast - food restaurant advertising may serve as another policy option worthy of further exploration .
what researchers found: overall, exposure to fast - food restaurant advertising increases the likelihood of children and adolescents being overweight. banning fast - food and restaurant television advertisements would reduce the number of overweight children ages 3–11 by 18 percent. the number of overweight adolescents aged 12–18 would decrease by 14 percent. by eliminating the tax deductibility of food advertising costs, the number of overweight children and adolescents would reduce by 7 and 5 percent, respectively .
australia’s voluntary advertising codes around the marketing of fast food to children are not very effective in protecting them from being manipulated by innovative online marketing, especially in social media, our new research has found .
some fast food advertisers target black children when trying to market their products, but a recent study shows just how disproportionate that marketing can be .
the current methods for preparing fast food are less likely to be found in cookbooks than in trade journals such as food technologist and food engineering. aside from the salad greens and tomatoes, most fast food is delivered to the restaurant already frozen, canned, dehydrated, or freeze - dried. a fast food kitchen is merely the final stage in a vast and highly complex system of mass production. foods that may look familiar have in fact been completely reformulated. what we eat has changed more in the last forty years than in the previous forty thousand. like cheyenne mountain, today’s fast food conceals remarkable technological advances behind an ordinary - looking façade. much of the taste and aroma of american fast food, for example, is now manufactured at a series of large chemical plants off the new jersey turnpike .
gallo ae. food advertising in the united states. in: usda / economic research service, editor .
council of better business bureaus. (2013) children' s food and beverage advertising initiative. available :
advertising self regulatory council (asrc) (2010) caru refers haribo advertising to ftc for further review. available at :
of critical importance is whether youth - targeted marketing and advertising of food products has any impact on children' s food behaviors or body weight. almost all of the studies on the impact of food advertising on children' s food preferences and behaviors were conducted in the mid 1970s and the 1980s. these studies focused on the relationship between children' s exposure to television advertising and their food preferences, food choices, food intake or purchase requests. a recent review [ 37 ] on the effects of television food advertising on preschool and school - age children' s food behavior concluded that: 1) studies of food preferences using experimental designs have consistently shown that children exposed to advertising will choose advertised food products at significantly higher rates than children who were not exposed; 2) findings from food purchase request studies based on surveys, diaries, experimental trials, and direct observation of mother - child pairs shopping have consistently shown that children' s exposure to food television advertising increases the number of attempts children make to influence food purchases their parents buy; 3) purchase requests for specific brands or categories of food products also reflect product advertising frequencies; and 4) fewer studies have been conducted on food advertising effects on actual food intake, in part due to difficulty in controlling children' s exposure to advertising or to foods outside experimental settings. [ 37 ]
‘poor quality food’ naturally means high fat / high carbohydrate food. or food high in sugar to enable a ‘low fat’ label to be used .
next time you see a fast food commercial, watch how long it takes before you get info about the food itself. often, ads can be a lot of flash and not much else .
choice said the sponsorship of children’s sporting events by fast food companies undermines the healthy eating messages that governments and parents try to promote to children, while normalising the relationship between junk food and sport .
i do not mean to suggest that fast food is solely responsible for every social problem now haunting the united states. in some cases (such as the malling and sprawling of the west) the fast food industry has been a catalyst and a symptom of larger economic trends. in other cases (such as the rise of franchising and the spread of obesity) fast food has played a more central role. by tracing the diverse influences of fast food i hope to shed light not only on the workings of an important industry, but also on a distinctively american way of viewing the world .
while our major sporting bodies kicked the cigarette - sponsorship habit years ago, it seems like they can' t get enough greasy fast food money .
using the 1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth, researchers estimate the effect of fast - food restaurant television advertising on children and adolescents and being overweight .
ofcom has been told by the government to draw up a regime that will control the advertising of unhealthy food .
choice said the growing popularity of mobile phones has caused fast food brands to develop a range of sophisticated strategies aimed at promoting their “unhealthy offerings” to children .
another possibility would be to outlaw all food advertising - even healthy products - before a watershed. this would stop junk food manufacturers being singled out for a ban .
► there is insufficient research on the direct effects of food advertising on child health. ► using nationally representative individual - level data, this study analyzes the effect of advertising on consumption. ► exposure to 100 incremental tv ads for sugar - sweetened carbonated soft drinks was related to a 9. 4% rise in children' s consumption of soft drinks. ► fast food advertising was significantly related to body mass index for children ≥85th bmi percentile. ► evidence suggests that advertising can increase overall consumption of unhealthy food categories .
ofcom' s ban on junk food advertising during programmes targeted at under - 16s does not go far enough .
ofcom has acted in the interests of the advertising and junk food industry, not our nation' s children .
food and drink companies now have many ways to reach children as the line between entertainment and advertising is increasingly blurred .
a japanese professor calls the trio of obesity, diabetes and heart disease the ‘mcdiseases’, because fast food is seen as a cause of rising levels of disease .
the government does not currently regulate marketing practices in the fast food industry. chains like mcdonald' s have launched voluntary initiatives to improve the quality and nutrition of the foods they offer to children, and committed to shifting their kid - focused marketing to healthier items. examples of industry initiatives include the children' s food and beverage advertising initiative, which promises to curb the advertising of unhealthy foods, and kids livewell program, which is meant to boost to the number of healthy offerings at fast food restaurants .
children’s net impressions of television fast food advertising indicate that industry self - regulation failed to achieve a de - emphasis on toy premiums and tie - ins and did not adequately communicate healthy menu choices. the methods devised for this study could be used to monitor and better regulate advertising patterns of practice .
when comparing in - game (ground and uniform signage) and in - break television advertising, it was clear that viewers had significantly more time exposure to alcohol and junk food products through in - game advertising than they did through in - break advertising .
it is still working with “stakeholders from the media, advertising, retail and food industries” as well as the advertising standards authority of singapore (asas) to draft guidelines for this. this was first announced in 2012, and authorities also conducted an online public consultation exercise that year. (read: no more fast - food marketing for children? )
that' s right, tv shows with a larger audience of african - american viewers are fed more junk food advertising .
victorian television viewers were exposed to a higher volume of junk food and alcohol advertising during sports broadcasts than during other programming .
] in - school commercial activities related to food and beverages include 1) product sales; 2) direct advertising; 3) indirect advertising; and 4) market research with students. [
in 2012 the fast food industry spent $ 4. 6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a report by the rudd center for food policy & obesity. the report highlights a few positive developments, such as healthier sides and beverages in most restaurants’ kids’ meals, but also shows that restaurants still have a long way to go to promote only healthier fast - food options to kids .
elitists have always looked down at fast food, criticizing how it tastes and regarding it as another tacky manifestation of american popular culture. the aesthetics of fast food are of much less concern to me than its impact upon the lives of ordinary americans, both as workers and consumers. most of all, i am concerned about its impact on the nation’s children. fast food is heavily marketed to children and prepared by people who are barely older than children. this is an industry that both feeds and feeds off the young. during the two years spent researching this book, i ate an enormous amount of fast food. most of it tasted pretty good. that is one of the main reasons people buy fast food; it has been carefully designed to taste good. it’s also inexpensive and convenient. but the value meals, two - for - one deals, and free refills of soda give a distorted sense of how much fast food actually costs. the real price never appears on the menu .
the companies will argue that they can' t control it if some people eat more fast food than others, but at the same time, they' re increasing the disproportionate demand through their marketing ,
harris said .
for that reason regulating marketing in fast food companies is the only way to solve this problem .
from lighting tricks to photoshop alterations, fast food brands know exactly what to do to get their burgers looking juicy and bread looking fluffy when they advertise to the masses .
business insider looked at some of the most popular menu items from the uk' s top fast food restaurants to see how their promo photos differ from the real thing .
kaiser family foundation (2007). food for thought: television food advertising to children in the united states. washington, d. c. : author. retrieved from urltoken .
already, fast foods account for too many calories and feed too many children in this country. nearly a third of american kids between the ages of 2 and 11 — and nearly half of those aged 12 to 19 — eat or drink something from a fast food restaurant each day, according to a study from 2008. and fast food accounts for roughly 13 percent of total calories eaten by children and teenagers aged 2 to 18 in the united states .
the sociologist george ritzer has attacked the fast food industry for celebrating a narrow measure of efficiency over every other human value, calling the triumph of mcdonald’s the irrationality of rationality. others consider the fast food industry proof of the nation’s great economic vitality, a beloved american institution that appeals overseas to millions who admire our way of life. indeed, the values, the culture, and the industrial arrangements of our fast food nation are now being exported to the rest of the world. fast food has joined hollywood movies, blue jeans, and pop music as one of america’s most prominent cultural exports. unlike other commodities, however, fast food isn’t viewed, read, played, or worn. it enters the body and becomes part of the consumer. no other industry offers, both literally and figuratively, so much insight into the nature of mass consumption .
children aged 2 through 11 years are exposed to a substantial amount of food advertising through tv, but the dramatic increase in childhood obesity rates during the past few decades was not mirrored by similar changes in food advertising exposure. however, we found evidence of a very recent (2000 - 2005) upward trend in the amount of exposure to food advertising on tv among us children .
marketers are smart - - they know how to make fast food look so tasty, cheap, even fun. in fact, you’ll probably see four or five ads for fast food on tv today. their goal is to get you to spend your money. it’s up to you to weed through the hype and choose what’s best for your body .
what researchers studied: fast - food restaurant television advertising data was collected from competitive media reporting (cmr). both the1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth provided information on children and adolescents .
most fast food restaurants stepped up advertising to children and teens, ” said jennifer harris, the rudd center’s director of marketing initiatives and lead author of the report. “most advertising promotes unhealthy regular menu items and often takes unfair advantage of young people’s vulnerability to marketing, making it even tougher for parents to raise healthy children. ”
horgan kb, choate m, brownell kd. television food advertising. in: singer d g and singer j l, editor .
the mediterranean diet wasn’t planned for good health – this was the food produced locally by the inhabitants. it has persisted for so long because of the low income level of the southern mediterranean area – they couldn’t afford less nutritious ‘fast’ food !
the second meta - analysis appears in the american journal of clinical nutrition and is a bit narrower in scope: it looked only at studies on how exposure to unhealthy food advertising affects food consumption .
). it is unclear how much money is spent on food advertising specifically directed at children and adolescents, but estimates are available for overall youth - oriented advertising in the us. it is estimated that over $ 1 billion is spent on media advertising to children, mostly on television. [
big food and drink companies are under fire from health advocates and parents for bombarding children with junk food advertising and sophisticated marketing techniques. it' s not just tv advertising influencing children anymore – they can be reached in many ways, through new and constantly evolving media platforms .
marketing of food to children on the internet is even more complex since the boundaries between content and pure advertising is often less clear than on television. only a minority of advertisers include reminders distinguishing content from pure advertising .
food companies spend less than one half of 1 percent of their marketing dollars to promote fruits and vegetables, according to a 2012 report from the federal trade commission. instead, they peddle mainly fast - food restaurant items, sugary beverages and cereal .
in the face of strong evidence that junk food ads are part of the obesity problem, the food industry has created voluntary codes to restrict the advertising of unhealthy foods
directed primarily at children
.
i reckon so, which is why i was struck by the huge hypocrisy of sports which want to fight youth obesity, but fail to examine their own sponsorship deals with fast food companies .
national association of broadcasters' first adopted self - regulatory toy tv advertising guidelines .
what' s the big dif'? : differences between marketing and advertising .
national council of better business children' s advertising review unit. 2003. urltoken
advertising self regulatory council (asrc) (2010) caru refers haribo advertising to ftc for further review. available at: urltoken. accessed 2013 october 22 .
this study gauged the net impression of children’s fast food televised advertising on the intended audience. we found that two thirds of children shown mdc ads and half shown bkc ads failed to recall any food at all and were just as likely to recall premiums, even though the advertisements were supposed to emphasize food and make premiums secondary. when children did recall food, they rarely mentioned the healthy choices these companies purported to be advertising under cfbai, even though such images were included in all of the children’s ads. in contrast, most children recalled food after watching adult fast food advertisements, which shows that they had the developmental capability of noticing food when it is the primary focus of the advertisement. these findings are consistent with those of a recently published content analysis that assessed television ads from both companies and concluded that there was an under - emphasis of food in children’s ads compared to adult ads [ 13 ] .
a hamburger and french fries became the quintessential american meal in the 1950s, thanks to the promotional efforts of the fast food chains. the typical american now consumes approximately three hamburgers and four orders of french fries every week. but the steady barrage of fast food ads, full of thick juicy burgers and long golden fries, rarely mentions where these foods come from nowadays or what ingredients they contain. the birth of the fast food industry coincided with eisenhower - era glorifications of technology, with optimistic slogans like better living through chemistry and our friend the atom. the sort of technological wizardry that walt disney promoted on television and at disneyland eventually reached its fulfillment in the kitchens of fast food restaurants. indeed, the corporate culture of mcdonald’s seems inextricably linked to that of the disney empire, sharing a reverence for sleek machinery, electronics, and automation. the leading fast food chains still embrace a boundless faith in science - and as a result have changed not just what americans eat, but also how their food is made .
the report, “ fast food facts 2013, ” is a follow - up to a report released in 2010. using the same methods, researchers examined 18 of the top fast - food restaurants in the united states and documented changes in the nutritional quality of menu items along with changes in marketing to children and teens on tv, the internet, social media, and mobile devices .
over the last three decades, fast food has infiltrated every nook and cranny of american society. an industry that began with a handful of modest hot dog and hamburger stands in southern california has spread to every corner of the nation, selling a broad range of foods wherever paying customers may be found. fast food is now served at restaurants and drive - throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at k - marts, wal - marts, gas stations, and even at hospital cafeterias. in 1970, americans spent about $ 6 billion on fast food; in 2000, they spent more than $ 110 billion. americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars. they spend more on fast food than on movies, books, magazines, newspapers, videos, and recorded music - combined .
lewis mk, hill aj. food advertising on british children' s television: a content analysis and experimental study with nine - year olds .
policy experts in the u. s. says they' re not particularly optimistic about the prospects of legislation restricting food advertising to children here .
burger king corp. (2007) burger king corporation’s pledge. council of the better business bureaus children’s food and beverage advertising initiative. available :
mcdonald' s usa. (2007) mcdonald’s usa support. council of the better business bureaus children’s food and beverage advertising initiative. available :
council of better business bureaus. (2013) children' s food and beverage advertising initiative. available: urltoken. accessed 2014 october 29 .
this particular study, though it also assessed the frequency with which fast food companies advertised to specific demographics, did not look at whether the content of the ads was different depending on the audience .
it is evident that food advertising targeting children is well - funded and saturates their environment from multiple channels. furthermore, much of the non - television advertising, such as the food companies' web sites, toys, in - school marketing, is indirect and subtle (e. g. , is it a toy or an ad ?). finally, available evidence suggests that food ads on television have an influence on children' s food choices. as children have become an increasingly important target market for the food industry, consumer and child advocate organizations have become increasingly concerned that adequate safeguards exist to protect children from exploitative commercial gain. [ 72 - 74 ] concerns over the effects of advertising to children have raised issues about the need for tighter controls on food advertising to children. this section reviews us regulations related to food advertising to children .
advertising self - regulatory council (asrc) (2012) the advertising industry' s process of voluntary self - regulation. council of better business bureaus. available :
years from now, we will undoubtedly look back at how we approve of food advertising today as illogical - - and possibly immoral. the sooner we can change the rules of the game for food advertising and realize that we are nurturing poor eating habits, the sooner we can make an impact .
at this point there' s little evidence that self - regulation has had an impact on the amount of junk food advertising children are exposed to .
following an announcement in 2012 on its intentions to restrict advertising of unhealthy food to children, local authorities have firmed up their intentions with a deadline .
alcohol and junk food advertising and promotion through sport (pdf - 666 kb), victorian health promotion foundation, research highlights (2014). this research summary highlights the amount and the nature of alcohol and junk food advertising and promotion during sports broadcasting on television in victoria. key finding were :
children’s exposure to tv ads for unhealthy food products (i. e. , high - calorie, low - nutrient snacks, fast foods and sweetened drinks) are a significant risk factor for obesity .
while it is clearly positive that' cartoon time' advertising has been banned, the danger is children will still be bombarded by slick advertising messages to consume the kinds of food that are, quite literally, making them ill .
ofcom also said there would be new rules governing advertising to primary school age children .
). these books are being promoted as teaching tools but are clever advertising ploys .
strasburger vc. children and tv advertising: nowhere to run, nowhere to hide .
wise up to teens: insight into marketing and advertising to teenagers, 2nd edition .
holak sl, tang ye. advertising' s effect on the product evolutionary cycle .
children' s advertising review unit (2009) self - regulatory program for children' s advertising. new york, ny: council of better business bureaus. available :
our interviews indicate children are influenced by the promotion of fast food products as well as the complimentary toys, exploiting their natural curiosity about new foods and love of novelty. eventually, this leads to likely purchase of the advertised food and a change of their eating habits .
and melanie leech, director of industry body the food and drink federation, said :
ofcom notes tv advertising has a modest, direct effect on children' s food choices and is only one among many influences .
childhood obesity around the world, and particularly in the united states, is an escalating problem that is especially detrimental as its effects carry on into adulthood. in this paper we employ the 1979 child - young adult national longitudinal survey of youth and the 1997 national longitudinal survey of youth to estimate the effects of fast - food restaurant advertising on children and adolescents being overweight. the advertising measure used is the number of hours of spot television fast - food restaurant advertising messages seen per week. our results indicate that a ban on these advertisements would reduce the number of overweight children ages 3 - 11 in a fixed population by 10 percent and would reduce the number of overweight adolescents ages 12 - 18 by 12 percent. the elimination of the tax deductibility of this type of advertising would produce smaller declines of between 3 and 5 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be banned completely from television .
this is a book about fast food, the values it embodies, and the world it has made. fast food has proven to be a revolutionary force in american life; i am interested in it both as a commodity and as a metaphor. what people eat (or don’t eat) has always been determined by a complex interplay of social, economic, and technological forces. the early roman republic was fed by its citizen - farmers; the roman empire, by its slaves. a nation’s diet can be more revealing than its art or literature. on any given day in the united states about one - quarter of the adult population visits a fast food restaurant. during a relatively brief period of time, the fast food industry has helped to transform not only the american diet, but also our landscape, economy, workforce, and popular culture. fast food and its consequences have become inescapable, regardless of whether you eat it twice a day, try to avoid it, or have never taken a single bite .
in sweden, tv advertising to the under 12’s has been illegal since 1991. other european countries, including italy, poland, belgium and ireland, are actively debating the issue of advertising to kids. and britain’s pressure groups regularly call for stricter controls on food advertising to the young so that they don’t gain extra weight .
food magazine provides analytical feature driven content directly related to the concerns and interests of food and drink manufacturers in production and technical roles .
fast food restaurants in black neighborhoods have significantly higher odds of using kids' meal toy displays to market their products to children compared to restaurants in white neighborhoods ,
said punam ohri - vachaspati, the lead author of the study .
the associations we observe are troubling because we know that black children are at higher risk for consuming unhealthy diets including fast food, and have higher prevalence of obesity .
despite creating voluntary codes to restrict the television advertisements of unhealthy foods to children, consumer group choice has found that fast food companies aren’t applying the same restrictions to their social media marketing and mobile phone apps .
for more information on food advertising and resources for parents, see junkbusters, the parents' jury, obesity policy coalition, or the healthy kids association .
food ads on television make up 50 percent of all the ad time on children’s shows. these ads are almost completely dominated by unhealthy food products (34 percent for candy and snacks, 28 percent for cereal, 10 percent for fast food, 4 percent for dairy products, 1 percent for fruit juices, and 0 percent for fruits or vegetables). children are rarely exposed to public service announcements or advertising for healthier foods .
is advertising such a demon anyway? a review of 20 studies by the british ‘social affairs unit’ said that it was ‘naive’ to suppose that children were easily manipulated by advertising .
food companies will also feel the effects. giants like pepsi and kellogg in 2007, trying to squelch calls for government regulation, said they would stop advertising products that failed to meet various nutritional standards to children under 12. food companies then started pushing healthier items and reformulating junk food products .
in recent years, the food and beverage industry has viewed children and adolescents as a major market force. as a result, children and adolescents are targeted aggressively by food advertisers, and are exposed to a growing and unprecedented amount of advertising, marketing, and commercialism through a wide range of channels. the principal goal of food advertising and marketing aimed at children is to influence brand awareness, brand preference, brand loyalty, and food purchases among youth .
harris jl, bargh ja, brownell kd (2009) priming effects of television food advertising on eating behavior. health psychol 28: 404–413. pmid: 19594263
the same black communities that suffer more from diet - related diseases, like heart disease, obesity, and diabetes, tend to consume more fast food ,
said dr. jennifer harris, the director of marketing initiatives at yale' s rudd center for food policy & obesity .
they amount for a total ban on advertising for dedicated children' s channels .
disney and mcdonald' s are not renewing an agreement that saw the fast - food chain promote disney movies exclusively for the past 10 years, often with tie - ins to the restaurant chain' s happy meals for children. a report in today' s los angeles times suggested that disney chose to end the relationship because it did not want to be linked to childhood obesity, which is often associated with fast - food menu items .
the restrictions on ads extend to saturday - morning cartoons on abc stations owned by disney. under the new rules, products like capri sun drinks and kraft lunchables meals — both current disney advertisers — along with a wide range of candy, sugared cereal and fast food, will no longer be acceptable advertising material .
better business bureau (2013) statement from elaine kolish, vp & director, cfbai, and wayne keeley, vp & director, caru on “how television fast food marketing aimed at children compares with adult advertisements”. available :
most australian adults want fast food chains like mcdonald' s and kfc to stop sponsoring kids' sport, amy bainbridge, abc news (14 december 2013). a national survey of more than 1, 200 adults, aged 18 to 64, was conducted by the centre for behavioural research at cancer council victoria and the obesity policy coalition. most australian adults are unhappy with fast food chains sponsoring children' s sport, this research shows .
• build public support by increasing awareness among parents, educators, and consumers on the nature and extent of food advertising and marketing to children, especially young children .
burger king corp. (2009) burger king corp. ’s fourth supplement to pledge. council of better business bureaus children’s food and beverage advertising initiative. available :
stitt c, kunkel d (2008) food advertising during children' s television programming on broadcast and cable channels. health communication 23: 573–584. pmid: 19089704
] the forms of advertising and marketing on the web differ significantly from television commercials. utilizing the unique features of the internet, companies can seamlessly integrate advertising and web site content. [
the department of health is putting the fast food companies mcdonald' s and kfc and processed food and drink manufacturers such as pepsico, kellogg' s, unilever, mars and diageo at the heart of writing government policy on obesity, alcohol and diet - related disease, the guardian has learned .
in the fast food restaurants of colorado springs, behind the counters, amid the plastic seats, in the changing landscape outside the window, you can see all the virtues and destructiveness of our fast food nation. i chose colorado springs as a focal point for this book because the changes that have recently swept through the city are emblematic of those that fast food - and the fast food mentality - have encouraged throughout the united states. countless other suburban communities, in every part of the country, could have been used to illustrate the same points. the extraordinary growth of colorado springs neatly parallels that of the fast food industry: during the last few decades, the city’s population has more than doubled. subdivisions, shopping malls, and chain restaurants are appearing in the foothills of cheyenne mountain and the plains rolling to the east. the rocky mountain region as a whole has the fastest - growing economy in the united states, mixing high - tech and service industries in a way that may define america’s workforce for years to come. and new restaurants are opening there at a faster pace than anywhere else in the nation .
the company’s standards are based on the federal government’s dietary guidelines for americans and the federal trade commission’s proposed guidelines for food marketing to children. disney also looked at the children’s food and beverage advertising initiative, a self - policing effort by food giants like burger king and campbell soup to set their own marketing limits .
the danger of pitching french fries, hamburgers, and other fast foods to kids is that it can lead to an unbalanced and potentially harmful diet - - not only in childhood, but in adolescence and even adulthood. children who eat fast foods tend to eat more calories, fat, sodium, and sugars, and less fruits, vegetables, and dairy than those who don' t. eating fast food has also been found to cause higher body fat and insulin levels in adolescence, and an increased risk of obesity in adulthood .
our research used in - depth interviews to find the strategies used by social networking sites to actively craft children’s attitudes to and consumption of fast food. this includes tactics such as giveaway vouchers and toys to engage a young audience .
the appealing pictures in the advertisements clearly create positive perceptions of the consumption of fast food. many of the children admitted that they were enticed to try the foods depicted in the online ads because of their eye - catching visuals .
it has been estimated the ban will cost broadcasters an estimated £39 million in lost advertising revenue .
they are set to cost broadcasters an estimated £39 million in lost advertising revenue, ofcom said .
the call for more consultation is another delaying tactic. the time has come to say goodnight to junk food advertising for kids - we need action not more paperwork .
the takeaway? we need more strategies and policy options to reduce children' s exposure to food advertising — not just in the u. s. , but everywhere .
mcdonald' s usa (2010) mcdonald' s usa support updated february 2010. council of better business bureaus children' s food and beverage advertising initiative. available :
in response to g2' s findings, the department of health said it had already expressed its concern to food and drink manufacturers and advertisers about these practices and was
monitoring closely the change in the nature and balance of food advertising
.
exposure to visual food cues like food ads can influence eating behavior and contribute to weight gain, a study published in the journal obesity reviews found .
one of the largest fast food chains in the country, mcdonald’s canada decided to face myths and misconceptions about the brand head on and gave the public a backstage pass on how things work in the company. in the spring of 2012, mcdonald’s canada launched a digital platform called “our food. your questions. ” giving people a chance to ask the company anything about its food.
fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public . along with automobiles , insurance , retail outlets , and consumer electronics , fast food is among the most heavily advertised sectors of the united states economy ; spending over 4.6 billion dollars on advertising in 2012 . a 2013 ad age compilation of the 25 largest u.s. advertisers ranked mcdonald 's as the fourth-largest advertiser ( spending us$ 957,000,000 on measurable advertisements in 2012 ) and subway as the nineteenth largest ( us$ 516,000,000 ) . 
fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the united states economy; spending over 4.6 billion dollars on advertising in 2012. a 2013 ad age compilation of the 25 largest u.s. advertisers ranked mcdonald's as the fourth-largest advertiser (spending us$ 957,000,000 on measurable advertisements in 2012) and subway as the nineteenth largest (us$ 516,000,000).
fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the united states economy; spending over 4.6 billion dollars on advertising in 2012. a 2013 ad age compilation of the 25 largest u.s. advertisers ranked mcdonald's as the fourth-largest advertiser (spending us$ 957,000,000 on measurable advertisements in 2012) and subway as the nineteenth largest (us$ 516,000,000).