envy ( apple )
envy apple is the combination of a royal gala and braeburn. ruby red skin and white crisp, sweet flesh makes envy apples truly renowned .
i use to buy fuji apple, but i just brought some envy apple n it taste better then fuji. i’m going to change fuji time envy now. sweet n crispy .
oppy offers envy apples from new zealand and chile from june through september, and the wait is almost over. the new zealand envy apple crop is on the water .
the university of north carolina tarheels may be the 2017 ncaa basketball tournament champions, but the envy apple took home the 2017 apple madness “chomp - ionship. ”
“we are incredibly excited that consumers picked envy, proving envy’s truly exceptional widespread appeal, ” david nelley, vice president of categories at oppy, which manages production and sales of envy apples in the u. s .
“it was fun to see apple fans’ passion for their favorite varieties play out on social media. congrats to envy! ”
america for t & g global, said in the release. t & g manages the envy apple global marketing efforts .
i not really into apples, but i was in a hurry and bought an envy apple on accident…. wow! ! they are fabulous! best apple i’ve ever had !
top - performing envy apple returns to the market next week - the produce news - covering fresh produce around the globe since 1897 .
the large envy™ apple (species malus domestica) is a recent new zealand cross between the braeburn and royal gala apple, developed and marketed by the oppenheimer group. it has the same parentage as the jazz apple, from the same producer .
“envy is selling extremely well in the u. s. , and being voted champion in this fun competition is truly awesome for the consumers who enjoy envy apple and for our passionate growers, ” joe barsi, president of north
“if an apple is your go - to snack of the day, you want to make it really tasty. what is really telling, however, is that envy is the favorite apple of several retail buyers. ”
beating out honeycrisp in the final contest, the envy was the winner of the u. s. apple association - sponsored tournament pitting 32 apple varieties in a five - round online competition, according to a news release .
the sweet taste and crunch of an envy apple makes it perfect for fresh out - of - hand eating. the flavor also lends well to cakes and pies. dice envy apples and mix with goat cheese to stuff chicken or pork. add bite - sized pieces of envy apples to chicken salads or a classic waldorf. because this new zealand hybrid doesn’t brown as quickly as other apple varieties, it makes a great sliced snack .
envy apples reach volume milestone - the produce news - covering fresh produce around the globe since 1897 .
spotter' s comments: envy apples spotted at the boys farmers market militry trl delray beach fl .
throughout the event voters entered to win apple - related prizes from members including borton fruit, chelan fresh, domex superfresh growers, the michigan apple committee, new york apple association, new york apple sales, oppy, rainier fruit co. , red jacket orchards, ridgetop orchards, riveridge produce marketing, sage fruit co / and washington apple commission .
nelley urges retailers to promote envy at various points through the summer, assuring the bright red apple will acquire new fans with its crisp crunch and intense sweetness all season long .
there' s an apple renaissance underway, an ever - expanding array of colors and tastes in the apple section of supermarkets and farmers markets .
honeycrisp came from the university of minnesota. apple breeders there cross - pollinated different apple trees, created new genetic combinations and picked this one .
envy apples are a round variety with striated, ruby red skin with green undertones. they have a crisp, sweet white flesh that will stay pure white for up to 10 hours before succumbing to oxidation and turning brown. envy apples have what are known as lenticels, or small pores, which allow gases to pass between the skin and the flesh of a fruit. the lenticels appear as specks on the envy apple; the more specks, the sweeter the apple .
you must have eaten a nz jazz apple. try a ripe wa state jazz apple. september ambrosia apples from bc are nice. good website .
he said a faithful following and meaningful conversations had been part of envy’s character since the beginning of the venture .
envy apples are available almost year - round from sources in new zealand, chile, and the united states .
the arrival of the fresh - crop envy comes as a great relief to the popular fruit’s social media coordinator, whose days have been filled responding to messages from fans demanding envy since the washington crop sold out in march .
the latest apple from enza has a following any new fruit would envy. the aptly named apple will surpass the 100, 000 - carton mark out of washington this season for the first time ever, as growers endeavor to feed the demand that continues to outpace supply .
enza growers in these quiet rural communities share the same environmentally purposeful growing techniques that are the envy of our industry .
how do you enjoy an apple this good? let us count the ways .
my first new apple review in quite a few months and if you an avid eat like no one else fan, you would know i love reviewing apple varieties. this time i picked an apple from the other side of the planet. i found some envy apples out of new zealand recently at hiller’s in ann arbor, mi. this apple is a cross between two popular apples, the gala and braeburn two other apples that got their start in new zealand. these two apples have got together before to produce the jazz apple, which i find think is a sweet, crunchy apple with no flavor .
for a lot of people in the apple industry, this is an unsettling change .
“people are extremely eager to learn when they can find this apple again, ” said james milne, executive director of marketing at oppy, noting the daily onslaught of communication from envy fans. “we’re excited to tell our passionate envy seekers where they can buy it, instead of asking them to be patient until the fresh crop is back. ”
apple madness began in february at urltoken with a prediction period encouraging individuals to fill out their apple madness bracket for a chance to win a three - month supply of apples .
i haven’t eaten an apple in years. but i tried the envy and fell in love with apples all over again. very delicious. it is a great one all the way around. but they do spoil you…
kuhn is interested in another new child of honeycrisp, a variety called evercrisp. a group of midwestern apple growers created evercrisp, and they' re managing it a little bit like a club apple — but with a crucial difference. if you want to grow this apple, you just sign up with the midwest apple improvement association and pay your dues .
indicators thus far are promising. “faithful following and meaningful conversations over social media have been part of envy’s character since the beginning. even while distribution has been limited by our modest volumes, people constantly comment on the intense flavor of the apple and want to know where they can find it, ” nelley said. “if an apple is your go - to snack of the day, you want to make it really tasty. what is really telling, however, is that envy is the favorite apple of several retail buyers. ”
envy demonstrated the strongest growth in pounds and also the strongest growth in retail sales of 11 premium apples in 2015 compared to 2014 .
envy apples are grown in several places worldwide. they were developed for new zealand’s climate, and continue to be grown in hawke’s bay on the north island and in nelson on the south island. they are also grown in chile and in washington state in the us. oppenheimer group, which also developed the jazz apple, developed this apple over a span of twenty - five years; the first cross of this apple was made in 1985. envy is proving to be a popular variety— sales doubled in volume between 2014 and 2015 .
to understand the new trend, start with the hottest apple variety of recent years: honeycrisp .
he added that the washington trademarked jazz apple crop had smaller sizes this season but demand was strong .
day after day, whether in blazing sun, pouring rain, biting cold, and blowing wind, our dedicated growers remain passionate about their envy apples .
the envytm apple eats as fantastically as it looks, with a crisp bite, and deliciously sweet flavour .
i just tried an envy and omg these are my new favorites. great taste, very crisp and very sweet. good either alone or in a salad !
. sorry i am showing favoritism in this family. envy is great for out of hand eating. i would use a more tart apple for baking / cooking. i might not necessarily seek them out but i might buy them again if i found them at a good price .
no, envy apples are non - gmo. to learn more about gmo & apples, check out my post: are sweetango apples gmo? are any apples gmo ?
he noted that pricing is several dollars per box ahead of last year despite the uptick in volume, and the apple is performing beautifully in a range of channels, from club, to large - format national retail, to gourmet niche. envy is also in high demand for exports to asia .
i still remember the first day that i tasted it ,
says david bedford, one of the university' s apple breeders. this new, as - yet - unnamed apple was crisp. bedford calls it
explosively crisp .
the envytm apple by enzafruit is an extremely robust apple that stands up well to the rigours of the modern supply chain. its exceptional storage abilities mean that it has a naturally longer shelf life, which enables it to reach end consumers in superb condition .
montreal â new zealand - based enza is bringing the envy apple to the north american market in a larger scale this season. marketed by the oppenheimer group, vancouver, british columbia, envy comes from the same cross, royal gala and braeburn, as the companyâs jazz apple. jazz has a lighter color and yellow accents, and envy is a deep red color, especially popular with asian markets, said tim jacometti, export manager for delica global, torrance, calif. âthis apple has consistently the same flavor, â jacometti said. âthatâs what asia really wants â a bright, red large crisp apple that stores well. â david nelley, pipfruit category manager for the oppenheimer group, said the envyâs larger size appeals to more consumers. âthese are peaking on 80s, where jazz peaks at 100, â he said. âthis also is appealing to retailers. â envyâs new zealand season is june and july and the washington fruit is available in november and december. quantities are limited, nelley said. the apples are shipping to select retailers in western canada and northern california .
as an envy retail partner, you’re never alone. everything, from attractive packaging to near year - round availability, is designed to help you become an active part of the feeding frenzy .
the contest shared apple facts, recipe ideas and health research data with millions of consumers on social media, according to the release .
“we’re seeking key learnings that will enable us to design campaigns based on sound research. the goal is to sustain envy’s return to the grower and sales velocity at retail as its volume grows. ”
envy apples are grown using what is known as the integrated fruit production (ifp) method, which takes environmental concerns into account during apple growing. new zealand introduced this way of growing apples in 1996, which involves the selective application of pesticides and fungicides based on need. about 90% of new zealand’s apples are grown using ifp .
enza’s envy apples were first brought to north america by vancouver - based oppy in 2009, and three years later the company harvested small commercial volumes for the market from new zealand, chile and washington itself .
“we’re in the midst of extensive consumer research into attitudes and purchasing behavior surrounding premium apples, ” said david nelley, apple and pear category director for the oppenheimer group. “we’re seeking key learnings that will enable us to design campaigns based on sound research. the goal is to sustain envy’s return to the grower and sales velocity at retail as its volume grows. ”
“we’re in the midst of extensive consumer research into attitudes and purchasing behavior surrounding premium apples, ” said oppy apple and pear category director david nelley .
philip baugher is right in the middle of it. he runs adams county nursery in aspers, pa. , in the heart of one of the biggest apple - growing areas on the east coast. when farmers are deciding what apple varieties to grow, they come to him to buy young trees .
baugher tells me he' s trying to figure out, himself, what the new trend will mean for the industry. maybe it will be good, he says. maybe this club arrangement can help to promote new apple varieties, which apple growers have sometimes failed to do in the past .
there have been some very, very good apple varieties introduced over the past 30 years that have never, ever generated much interest ,
he says .
this has, in fact, happened to apple grower sydney kuhn .
we' ve actually had customers at market ask us about sweetango ,
she says .
and we explain that it' s a club variety, and we are not part of the club, so we cannot grow that apple .
“even while distribution has been limited by our modest volumes, people constantly comment on the intense flavor of the apple and want to know where they can find it .
more than 31, 000 consumers voted for their favorite apple variety during the event, a 20% increase from last year’s inaugural tournament, according to the release .
trial volumes of envy apples from new zealand were introduced in north america by the oppenheimer group in 2009, but it wasn’t until 2012 that enza harvested the first small commercial volumes in washington state. grown for this market in new zealand, chile and washington, consumers will soon have access to bright red, sweet, crisp envy year - round. meanwhile, enza and oppy are preparing for the anticipated 2 million cartons that will be harvested in washington by 2020 by laying some important groundwork now .
“envy was bred specifically with the attributes of sweetness, intense flavor and crispness. as luck has it, it wants to grow large, red and is very slow to brown when sliced. this variety has a lot of good things going for it. ”
“we’re proud of that achievement, but not surprised, given that one super premium retailer in california told us envy has been the biggest item in terms of gross sales in the entire store for certain periods, ” nelley said in a press release. “cool nights and dry harvest days have colored up this season’s new zealand envy crop beautifully. our retail partners are in for a real treat, not only because the fruit looks and tastes so good, but its category contribution is proven and continues to come on strong. ”
it’s an apple grown for our busy, modern lives. a pure and pristine apple that’s a genuine work of orchard - growing genius. and one you can enjoy just about anywhere. with its extraordinary crunch and texture, refreshingly sweet palette and beautiful colours – it’s nature’s passport to a magical moment of indulgent time. brought to you from the world’s most caring growers .
“envy was bred specifically with the attributes of sweetness, intense flavor and crispness. as luck has it, it wants to grow large, red and is very slow to brown when sliced. this variety has a lot of good things going for it, ” nelley said .
we bought them this week in kerrville texas at a heb store. they were a little over $ 2 / lb. fantastic. i felt like i just ate a whole apple pie !
amco dial - a - slice adjustable apple corer and slicer: allows you to slice apples into either 8 or 16 pieces zyliss soft skin peeler: the best peeler i have ever owned. does a great job peeling an apple. mirro foley 2 - quart stainless steel food mill: a great tool for making your own applesauce. you can make the sauce without having to do any peeling .
consumers decided it was good; so good, in fact, that they were willing to pay extra for it. and it dawned on people that there might be serious money in new apple varieties .
this is the future of the apple section in your supermarket, he says. apple - growing clubs will compete for shelf space. traditional
open
varieties, because they lack marketing muscle, will have trouble competing and may disappear .
it is going to be a world of managed brands, just like the soup aisle or the potato chip aisle or any other aisle ,
he says .
“we love the opportunity to merge march’s national nutrition month and bracket fever with this campaign, ” korenna wilson, director of consumer health and public relations at the apple association, said in the release .
the university of minnesota licensed it to a single group of apple growers — 45 of them, mainly in the states of washington, michigan and new york. the group is called the next big thing cooperative .
across both hemispheres, over three continents, enthusiastic orchard growers take a special pride in their envy apples, which are grown with just the right amount of balance and patience. they’re wonderfully healthy, but they taste like a treat. they’re guilt free, yet a good chunky size. with a crunch that invigorates the sense, and an aroma, flavour and taste that offer a sublime moment of escape in the busiest, most demanding of days. (it’s little wonder apple growers are lining up to grow them !) .
it' s incredible ,
says sydney kuhn, who owns kuhn orchards in cashtown, pa .
that apple has such a following at this point .
it' s the most popular variety that kuhn sells, by far .
want to grow these apples? you' ll have to join the club: the salt new brands are reshaping the apple aisle of supermarkets. many are
club apples
- - varieties that are controlled and managed by select groups of farmers .
envytm is a drop dead gorgeous apple, with a full figured, intensely red skin, which belies its parentage as a royal gala / braeburn cross. it is lightly russeted, which gives it a natural look, and has creamy, white flesh .
anyone could plant a honeycrisp tree. apple growers just called up a nursery and ordered their trees. the variety was patented, so growers did have to pay a royalty of about a dollar per tree to the university of minnesota, but that patent has now expired .
a trademarked new zealand - developed apple is set to surpass the 100, 000 carton mark for production in the u. s. state of washington for the first time this season, which is just a fraction of what those involved are aiming for within six years .
: not bad for a crisp & sweet apple. it has some flavor to it, unlike a lot of the super sweet / super crisp apples varieties that keep coming out. i think it’s an improvement on it’s parent, the gala for sure and much better than gala’s other child ,
sydney kuhn owns kuhn orchards in cashtown, pa .
we' ve actually had customers at market ask us about sweetango ,
she says .
and we explain that it' s a club variety, and we are not part of the club, so we cannot grow that apple .
envy sales nearly doubled in volume between 2014 and 2015, and its dollar contribution increased by over 120 percent, growing faster than all other premium apples in both measures, according to freshlook data. it currently ranks fifth in volume, behind the well - established honeycrisp, pink lady, jazz and ambrosia, which is remarkable given that it has only been commercially available for four years, said david nelley, executive category director for apples and pears at oppy .
sydney kuhn owns kuhn orchards in cashtown, pa .
we' ve actually had customers at market ask us about sweetango ,
she says .
and we explain that it' s a club variety, and we are not part of the club, so we cannot grow that apple .
dan charles / npr hide caption
the trademarked pacific rose apple has been another export darling for enza, with its large, pink appearance and crisp - sweet flavor attracting high order rates from overseas in the lead up to chinese new year. nelley said it had been successfully re - established with domestic retail, while organic pacific rose apples were already sold out for the season .
apples are a nutritious snack or meal ingredient because they contain several important nutrients in a low - calorie package. one medium apple has less than 100 calories, along with 17% of the daily recommended value of dietary fiber and 14% of the daily recommended value of vitamin c. apples also contain small amounts of quercetin, boron, and vitamin b .
another export sweetheart for enza and oppy during the washington season is pacific rose. the large, pink, crisp - sweet apple is currently shipping overseas at high rates to meet chinese new year orders. however, in the last few seasons it has also been successfully re - established with domestic retail, nelley said. organic pacific rose is already sold out for the season .
less visible is the economic machinery that' s helping to drive this revolution. an increasing number of these new apples are
club apples
— varieties that are not just patented, but also trademarked and controlled in such a way that only a select
club
of farmers can sell them .
that texture was so different that i had to pause and kind of think for a minute: is this good? is this bad ?
he says .
which brings us to another variety, another product of the university of minnesota. it' s called sweetango, and bedford says it has all the crispness of honeycrisp, plus more flavor :
i think this one has all the potential of honeycrisp. it' s actually a child of honeycrisp .
but there' s a crucial difference between the way these two varieties have found their way to consumers .
pinatas are among the new generation of club apples — varieties that are not just patented, but also trademarked and controlled in such a way that only a select
club
of farmers can sell them. stemilt growers llc hide caption
pinatas are among the new generation of club apples — varieties that are not just patented, but also trademarked and controlled in such a way that only a select
club
of farmers can sell them .
sweetango apples come only from these growers. and their exclusive rights could last forever, because sweetango is not just covered by a patent. the name sweetango is also a trademark, which never expires. and for every bushel of sweetango apples that these growers sell, they pay a royalty to the university of minnesota .
the apples started arriving in stores a few years ago, joining a raft of other apples that are controlled in a similar way. more than a dozen of these so - called
managed
or
club
varieties are available, or will be soon. they' re called
club apples
because you have to be part of a particular group to grow them .
tim byrne, president of the minnesota - based next big thing cooperative, which controls sweetango, says there are good reasons for this trend .
the first is quality control .
if you have one management company overseeing the whole thing, you get to select the group that you want to manage the commercialization, the growing, the harvesting, the packing ,
he says. that way, you can make sure that all sweetango apples in the store are of consistently high quality .
also, there' s control over quantity. you can grow enough to satisfy the demands of supermarket chains, but not so many that you drive down prices .
perhaps most important, byrne says, is the ability to organize marketing campaigns that convince consumers to buy the variety, and stores to stock it. nobody did that for previous varieties, because anyone could plant them .
if anyone can plant [ a new variety ], why could i put half a million dollars into a marketing campaign, out of my pocket, when everyone else can ride the coattails of that campaign ?
says byrne .
baugher shows me two rows of trees in his nursery. on the right, he says, is a variety called sweetie .
that one we can sell to anybody ,
he says .
but that one ?
i ask, pointing to a row on our left. it' s a variety called kanzi .
that one, we can' t ,
baugher says .
only to those who are working within the managed program .
but kuhn says she' s not really worried. there are lots of great apples she still can grow. and her customers, she says, usually respond that
honeycrisp is just as good. i' ll buy your honeycrisp !
with a pinch of skepticism and a dash of fun, the salt covers food news from the farm to the plate and beyond. you can connect with senior editor and host maria godoy via our contact form or directly by email. you can also reach correspondent allison aubrey via email .
in a release, oppy said that along with enza it was preparing for an anticipated two million cartons of the fruit to be grown in the state by 2020 .
he added that pricing was several dollars higher year - on - year per box even though volume had risen, performing “beautifully” in a range of retail channels .
“the year’s crop is predominantly smaller - sized apples. this gave us the opportunity to bring our two - pound ‘pouch’ bags to the forefront of our marketing efforts. it’s a vehicle that worked very well for our cherry program, so we are translating ‘grab and go’ success to apples, ” nelley said .
oppy, which is partly owned by european business total produce, is actively planning for the new zealand season, which starts in may .
“while there was a little hail in hawke’s bay before christmas, the subsequent weather pattern in the growing regions is helping to tee up an excellent fresh crop, ” nelley said .
“we were able to translate a very strong 2013 new zealand jazz season, which is predominantly large - sizing, into a solid washington campaign. we are now setting up the transition into fresh crop in may, as jazz is now among the top 10 preferred apples at retail and continues to grow in gross sales. ”
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“the year’s crop is predominantly smaller - sized apples, ” he said. “this gave us the opportunity to bring our two - pound ‘pouch’ bags to the forefront of our marketing efforts. it’s a vehicle that worked very well for our cherry program, so we are translating ‘grab and go’ success to apples. ”
while continuing to strategically market the domestic program, oppy, the exclusive marketer of imported jazz apples, is actively planning for the new zealand season, which begins in may .
“while there was a little hail in hawke’s bay before christmas, the subsequent weather pattern in the growing regions is helping to tee up an excellent fresh crop, ” nelley said. “we were able to translate a very strong 2013 new zealand jazz season, which is predominantly large - sizing, into a solid washington campaign. we are now setting up the transition into fresh crop in may, as jazz is now among the top 10 preferred apples at retail and continues to grow in gross sales. ”
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you see, the more we live the way we do, the more of us search for a little parcel of purity. a perfect piece of nature. a time when life was quieter and maybe a little gentler. (and where an ingredients list wasn’t 12 lines long. )
it’s all about the lake and the environment. the lake goes back into the cascades for 55 miles. it’s all glacier - fed. the snow melts and continues to be pristine. ”
i’m 58 and i’ve been in this business all my life. and i’m lucky enough to be involved with the beginnings of new varieties. we’re right on lake chelan, and the water is from a glacier. if you look off the end of my dock the water’s 10 or 12 feet deep, but you can see the bottom. it’s clear, like a swimming pool. on sundays i' ll take my dog and walk up the same hill i’ve been walking up since i was 6 years old and just look at ...
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ramps the wild ramp, aka wild leek, botanical name allium tricoccum, is a flowering perennial plant that grows in clusters. it is a member of the allium family along with onions and leeks
calamondin limes the calamondin lime is a cross between a sour, loose skinned mandarin and a kumquat, therefore technically making it an orangequat .
salanova lettuces salanova® lettuce is a full - sized variety developed for the baby lettuce market. botanically these varieties are scientifically known as lactuca sativa .
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i have had both new zealand and washington grown jazz apples. i have found them sometimes to be good and others time to be bland. the first nz and wa ones of the season seem to be the most flavorful and then it goes down hill .
these are the best tasting apples i’ve ever had and nothing else comes close (though i’ve only tried them from one bunch). since you say they are “not bad”, that doesn’t seem like a ringing endorsement… what apples would you say are better for straight up eating? (this is less a challenge and more a true question, b / c i would love to try em) .
awesome. i am glad you found and enjoyed them. i like alot of the hard to find heirloom varieties that you seek out at farmer’s market and orchards. as far as grocery store apples, right now lady alice is my favorite. good flavor and nice balance of sweet and tart .
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envy is a trademarked brand of the scilate apple variety . scilate is the result of a cross between royal gala and braeburn . it was developed in new zealand by hortresearch , submitted for a patent in 2008 and patented in 2009 . distribution of the envy apple in north america began in 2009 through the oppenheimer group , and enza ( the new zealand apple and pear marketing board ) began small commercial volumes in 2012 in washington state . in washington , the fruit surpassed 100,000 cartons for production in 2014 . the companies anticipate harvesting 2 million cartons of the fruit by 2020 . envy apples are being grown under licence in new zealand , washington ( u.s. state ) and chile . field tests are also being done in the uk , france , and with organic cultivation in italy . 
envy is a trademarked brand of the scilate apple variety. scilate is the result of a cross between royal gala and braeburn. it was developed in new zealand by hortresearch, submitted for a patent in 2008 and patented in 2009. distribution of the envy apple in north america began in 2009 through the oppenheimer group, and enza (the new zealand apple and pear marketing board) began small commercial volumes in 2012 in washington state. in washington, the fruit surpassed 100,000 cartons for production in 2014. the companies anticipate harvesting 2 million cartons of the fruit by 2020. envy apples are being grown under licence in new zealand, washington (u.s. state) and chile. field tests are also being done in the uk, france, and with organic cultivation in italy.
envy is a trademarked brand of the scilate apple variety. scilate is the result of a cross between royal gala and braeburn. it was developed in new zealand by hortresearch, submitted for a patent in 2008 and patented in 2009. distribution of the envy apple in north america began in 2009 through the oppenheimer group, and enza (the new zealand apple and pear marketing board) began small commercial volumes in 2012 in washington state. in washington, the fruit surpassed 100,000 cartons for production in 2014. the companies anticipate harvesting 2 million cartons of the fruit by 2020. envy apples are being grown under licence in new zealand, washington (u.s. state) and chile. field tests are also being done in the uk, france, and with organic cultivation in italy.