sweetapple
about sweetapple matthew and elaine sweetapple (sweetapple) create original ideas, campaigns, products and promotions for charitable causes and for the benefit of society as a whole. sweetapple ideas are now being adopted by not - for - profit organizations around the world .
rockford' s rock opera is an ecological musical story created by matthew sweetapple, steve punt and elaine sweetapple. it was first released on the internet and also as a three album set by sweetapple in 2009 .
© by sweetapple, broeker, & varkas, p. l. all rights reserved .
girlfriends painting pumpkins at sweetapple. they spent the entire afternoon hanging out at the farm! urltoken
about sweetapple matthew and elaine sweetapple (sweetapple) create original ideas, campaigns, products and promotions for charitable causes and for the benefit of society as a whole. sweetapple ideas are now being adopted by not - for - profit organisations and campaigners around the world at no cost whatsoever to the charities. some recent sweetapple campaigns included peeball, an idea created for the prostate cancer charity (see www. peeball. com), remember me, the weeping flower roadside memorial sign to raise the profile of the road accident victim' s charity, roadpeace and ‘dogmob’ for battersea dog’s home. for an interview with matthew sweetapple, please contact sweetapple on + 44 (0) 20 8440 7691 or by email: rockford ‘at’ urltoken
the law offices of sweetapple, broeker & varkas is a boutique - style firm offering quality legal representation and personal service .
mr sweetapple recommends using a clean urinal as those that are dirty or
waterlogged
do not present acceptable playing conditions .
picking this weekend friday 9am - 12pm. closed on saturday. sunday 7am - 7pm. lots of great thornless blackberries at sweetapple farm urltoken
in 2015 sweetapple’s award winning peeball charitable initiative was re - launched in australia by chemist warehouse store group and supported by the afl coaches association .
sweetapple © 2010. rockford' s rock opera ® audiobook on cd, download or stream. part 1 available as a free audio book .
given to roadpeace by inventors sweetapple and made possible due to a kind donation by insurance intermediary performance direct, from today there will be a new sign on british roads .
matthew sweetapple, creator of the peeball, says that all scores must be achieved during a single stand at the urinal, although
stop and start
peeing techniques are acceptable .
the' remember me' sign is a sweetapple idea given to roadpeace in order to further the charity' s important work and to focus its fundraising efforts. sweetapple are the award - winning inventors and creators of the peeball campaign for the prostate cancer charity. the husband and wife team work with a variety of charitable and commercial organisations introducing ground breaking new ideas .
the sign is the work of sweetapple, the award - winning husband and wife team that created the peeball campaign for the prostate cancer charity. email info @ urltoken for more details .
busy time at sweetapple hq, with lots of lovely summer events in the offing. check back soon for our new wedding catering menus, plus our summer canapé and bowl food menus .
sweetapple created peeball to raise awareness and funds for prostate cancer research. since its launch in the uk, peeball has reportedly raised over £1, 000, 000 for charities around the world .
sweetapple was my great grandmother’s maiden name, and for me it conjures up the kind of food that i am passionate about: simple, seasonal and vibrant – cooked to perfection with the best of ingredients .
peeball won numerous uk awards including pr week’s ‘best not for profit’ award and the ipr’s ‘outstanding achievement award’ for sweetapple. in addition, the peeball ball, attracted a stellar comedy cast and audience united behind the peeball cause .
once all four episodes have been released for ios and android, sweetapple says that he and elaine will weigh up the merits of other platforms, such as blackberry. he seems keener to start making spinoff apps, though .
t danced all the way through it! (annoying my 7 year old 😂). i will be getting the next story for them. we are all agreed on one thing though: we are very glad the registrar is extinct. thank you sweetapple
rockford’s rock opera parts 1 to 4 app is an inspiring musical story created by matthew sweetapple, steve punt and elaine sweetapple. the app uses stunning graphics, animation and music to teach students about extinction, ecology and biodiversity. join rockford the dog and his owner moog on their travels as they discover new animals and places in this truly magical adventure. the application is free from generic adverts and offers no in - app purchases. however, there are internal links for products within the rockford’s rock opera range .
charity old schoolers might be tempted to sneer, but they do so at their peril. with a few notable exceptions, the charity sector can often come over as somewhat pious. the idea that charity might be a source of cool is, for matthew sweetapple, originator of the prostate cancer charity' s imaginative
peeball
, an exciting possibility .
a lot of charity stuff has been quite po - faced ,
sweetapple says ,
but if it becomes cooler and more acceptable then that' s got to be a good thing .
at the law offices of sweetapple, broeker & varkas, we are a boutique - style firm offering quality legal representation and personal service. our practice focuses on business litigation, real estate litigation, government litigation, probate litigation, professional liability matters, corporate litigation and complex commercial litigation .
created by uk couple elaine and matthew sweetapple, working with comedian steve punt and a developer apache solutions, it is going toe to toe with book apps from big brands such as disney, dr seuss and star wars in the upper reaches of the uk app store' s paid - book apps chart .
sweetapple idea, peeball, is currently doing great work in australia. championed by leading chemist chain, chemist warehouse, peeball is being used to raise funds and awareness for prostate cancer charities. the australian campaign follows highly successful peeball campaigns in the uk and south africa. for more information about the history and aims of peeball please look here .
remember me campaign was created for roadpeace – the uk road accident victims’ charity. the ‘remember me’ weeping flower sign was created by sweetapple and given to the charity principally to provide a permanent memorial to lives lost or blighted through road crashes. it was also intended to provide a poignant warning to other road users regarding the everyday risks of road use .
a recent newsletter from leading audio services company, fx group, reminded me of two old – but fondly remembered sweetapple pro audio pr and marketing projects. while working with fx – then fx rentals – we made their iconic blue flight cases famous. it was in these unique blue boxes that the company’s pro audio equipment was delivered to musicians, ...
one last thing: how did punt get involved? it turns out he and sweetapple went to school together .
we were in a band together at school, and always wanted to do a rock opera – all our songs were mini operas ,
he says, before pausing and chuckling .
we were a very pretentious band, i suppose !
ciao gusto is a family of over 30 iconic italian brands who’ve come together to spread a love of italian food and culture around the world. last night was launch night, supported by the sweetapple team, at the amazing giovanni rana restaurant in london. you can find ciao gusto at urltoken or at the italian shop on ocado. a great night ...
it' s genuinely homegrown: it' s made at home !
says sweetapple .
the pictures are done on the kitchen table by my wife elaine, and the audio is created upstairs. it' s not pixar or disney, but people can see it' s made by people who are in love with what they' re doing .
our amazing peeball australia partners, my chemist, have done it again, providing peeball t shirts for the record 55, 000 crowd at the adelaide crows aussie rules football stadium last saturday night. peeball is a sweetapple charitable idea which has now helped to raise awareness and £millions for prostate cancer charities around the world. if you’d like to discover how we could ...
mackay - lyons sweetapple architects is based in halifax, nova scotia, canada. the practice works locally and internationally on cultural, academic and residential projects, providing full architectural and interior design services. there are two partners: brian mackay - lyons and talbot sweetapple, one senior associate: melanie hayne, and two associates: peter broughton and matt malone. in over 30 years of work, the practice has built an international reputation for design excellence confirmed by over 100 awards, including six governor general' s medals and two american institute of architects honor awards. in addition, the firm' s work has been featured internationally in over 300 publications and 100 exhibitions. t (902) 429 - 1867 f (902) 429 - 6276 email: info @ urltoken
a barnet pr agency blog if you’re looking for an award winning marketing and pr agency based in barnet, north london, please look around our site or contact us. so, my seo expert, magic alex, said “you need to write a compelling, key word rich, blog about your barnet pr agency. ” shouldn’t be that difficult because sweetapple is very much a ...
a new website gives money to charity every time a motor or home insurance policy is taken out. urltoken is backed by insurance brokers grove and dean in conjunction with charity campaigners sweetapple and will donate at least £20 to one of its current partners - everyman, the food chain, sane or the national missing persons helpline - for each policy it sells. the money can be split between charities if preferred .
matthew says the apps have brought in a new audience for rockford' s rock opera .
rockford is key stage 2, so aimed at six to nine - year - olds, although we' ve always thought it was absolutely for a family audience ,
says sweetapple .
but iphone has taken it so much younger: people write us emails saying their 18 - month - old loves it .
the acclaim that rockford' s rock opera has generated in the united kingdom is just a precursor to what we expect will be great reception around the world for this thought - provoking and entertaining hybrid of music, video and podcasts ,
said erik gilbert, ioda' s vice president of client strategy .
this is an important message delivered in an original way and we look forward to working with sweetapple to give it the global platform it deserves .
since our launch last year we have seen tremendous interest in the project through word - of - mouth. although it' s a children' s story, rockford' s rock opera is enjoyed and appreciated by all ages ,
said matthew sweetapple, co - creator of rockford' s rock opera .
ioda has the strong global network we were looking for to bring the great music and important messages in rockford' s rock opera to a worldwide audience .
such concerns are understandable but miss out on a more significant point. we face a remarkable opportunity to transform how we think about charities and to embed compassion firmly within the mainstream. if that means utilising design, striving for innovation, creating charity brands that consumers seek out, then so much the better. sweetapple rightly warns of charities becoming obsessed by their own self - image at the cost of their core work, but is happy to see a more fashion - oriented approach .
london - - (marketwire - august 17, 2010) - ioda, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announced that sweetapple ltd. has selected ioda for worldwide distribution of the children' s musical sensation rockford' s rock opera. a new breed of 21 st century family entertainment, rockford' s rock opera is a unique audio adventure that includes an ecological musical story, great pop songs, narration and sound effects. ioda has made the audio music albums available through its network of hundreds of digital retail outlets around the world .
chris sweetapple is an associate research fellow in the centre for water systems. he previously graduated from the university of exeter with a first class degree in civil engineering in 2011 and continued to complete a phd, in which he investigated strategies for the reduction of greenhouse gas emissions from wastewater treatment. he is currently working on the safe & sure project, which aims to develop a new paradigm for urban water management in response to emerging challenges and uncertainties. his primary area of interest is wastewater systems, and current research focuses on resilience assessment methodologies and methods by which resilience and sustainability may be improved. in 2015, chris was awarded the scopus young researcher uk award, in recognition of his work on greenhouse gas emissions from wastewater treatment .
peeball was conceived by sweetapple as a new approach to charitable awareness and fund raising – an alternative to the worthy - but - dull badges and key rings that have become the mainstay of charity in retail. it was created to engage and amuse but also to highlight issues that would never usually be discussed socially or in mainstream media. peeball used schoolboy humour to help communicate serious health and awareness messages. the game was featured on national tv (on this morning, in radio programmes, including radio 1 djs ‘playing’ the game on air and a feature on the steve wright show), newspapers, magazines and the local press. in addition, the peeball on - line game has now been played more than 30, 000, 000 times .
we can thank lance armstrong - cycling demi - god and originator of the charity wristband - for making charity the hot look for 2005. bracelets with the slogan
livestrong
have turned a worthy cause into an aspirational lifestyle concept that nike would be proud to own, making armstrong' s cancer survivors' charity the essential accessory for footballers and fashionistas alike .
the freeloaders, however, have not been far behind. a mail order jewellery company in america now offers the concerned but confused a
silicone wristband combination pack
for $ 27 (£15): pink for breast cancer, yellow to support the troops, red for aids or heart disease and a white tsunami support band .
also on sale, although not included in the gift pack, are bracelets for leukaemia, ovarian cancer and domestic violence, each embossed with the encouraging message
hope, faith, courage, strength
. meanwhile, ebay sellers in the uk are promoting the beat bullying wristband with all the enthusiasm of heat magazine :
these are becoming one of the must have fashion items of 2005
, says one ,
wear what all the celebrities are wearing !
karen chung, a founding editor of lifestyle magazine wallpaper who is now looking to launch a title that will fuse charity with glamour, recognises this trend .
charities are having to get cooler ,
she says ,
because people aren' t being moved by shock images and want something that they can buy into .
the evidence is all around us. vogue has declared the summer
must - have
to be bella freud' s t - shirt for the breast cancer charity, the lavender trust. oxfam has launched generation why, an über - cool micro - site that sells music downloads and hip t - shirts designed by henrik engdahl from poke. a quick click on to actionaid' s youth site, space, shows skateboards with
bollocks to poverty
stickers and a design sensibility that is more wallpaper and less worthy. fashion targets breast cancer has been at it a bit longer, and now sports eminently desirable threads from paul smith to marks & spencer .
charities are no strangers to fashion. but whereas before they would seek the reflected cool of footballers and pop stars, now they consciously generate that buzz themselves. charities are becoming a part of our consumer wardrobe: greenpeace
activist chic
; breakthrough breast cancer' s
sassy self - confidence
and oxfam' s
cool with a conscience
.
cynics might fret that this is a dangerous path for charities to take. fashions come and fashions go - this is fine if you are hawking trainers but a cure for aids should not be subject to the vagaries of consumer faddism .
the real danger is for those charities involved in more challenging work. global poverty, child protection and cancer are now comfortably
in
, but charities dealing with less glamorous issues will have to work doubly hard and be even more creative to capture the imagination .
but the marketing savvy that is making charity so desirable is only of value if it is clearly a means to an end, but when fashion becomes an end in itself, when charities become consumed by vanity, and when the profiteers enter the fray, then we risk a backlash .
the opportunity is to ensure that style goes hand in hand with substance. make it mainstream and give it sex appeal - but let us never forget that charities are about belief, conviction and change .
& # 183 joshua blackburn is head of strategy at the not - for - profit communications agency, provokateur .
© 2018 guardian news and media limited or its affiliated companies. all rights reserved .
the popularity of a simple new game that any man can play in the privacy of the toilet has taken retailers by surprise this weekend .
the makers of peeball, a biodegradable powderball that gradually disintegrates on contact with liquid, believe their product will do for men' s health awareness what the pink ribbon has done for women .
launched last week in collaboration with the prostate cancer charity, peeball takes advantage of something all men have to do - urinate. a ball is placed at the base of a urinal and contestants must demolish it as quickly as possible. the game can be played solo or with friends .
the peeballs, which are yellow, cost £1 each, at least 30p of which goes to the prostate cancer charity .
' as soon as we heard about peeball, we knew we wanted to be involved,' said john neate, the charity' s chief executive.' i can' t think of a better way to raise funds - and get over our serious health messages in a meaningful and engaging way.'
to play peeball once is to be hooked for life, according to the manufacturers, and 10, 000 have already been sold - before advertising has begun. players develop their own tactics to dissolve the ball as quickly as possible. the choice is between a direct stream and an intermittent assault on the target .
the early run on peeballs is due in part to the success of an online virtual reality version of the game, a favourite website of the peeball enthusiast, stephen fry .
neate hopes that the balls, which are on sale in pubs, clothes shops and virgin megastores, will provide an easy and unthreatening way to reach men of all ages who are conventionally slower to take on health messages than women .
he also hopes the game will make £1 million for his charity. prostate cancer is the country' s fasting growing form of the disease and affects one in 13 men in britain. warning signs, which are shared with other benign conditions, include difficulty passing urine and the need to pass urine more frequently .
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urltoken
australian men will be asked to take a stand against prostate cancer with a urinal - based game called peeball launched today .
medical, business, sporting and political identities were in melbourne today for the launch of the prostate cancer foundation of australia' s latest fundraiser .
the peeballs, available at all carlton and united breweries - supplied pubs and clubs for $ 3, are biodegradable compacted powder balls that are placed in a urinal .
players must destroy the balls in the shortest possible time using their urine flow .
all profits from sales go to the foundation for research, education and support programs .
foundation executive director gina growden said the fundraiser came from a similar, highly successful initiative in britain .
she said the light - hearted campaign was a fun way to highlight the risk of prostate cancer .
peeball serves as a reminder of the seriousness of prostate cancer in the community, where one in 10 men will develop prostate cancer in their lifetime ,
ms growden said .
each year there are 10, 000 new cases and more than 2500 men die from it, making it equal in incidence and mortality to breast cancer .
but the awareness of prostate cancer is far below that of breast cancer .
fosters brewing group chief financial officer trevor o' hoy, former touring car racing driver dick johnson and federal opposition community services spokesman wayne swan launched peeball with a shootout at a makeshift urinal, using water pistols .
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the afl coaches’ association has launched a new men’s health week initiative to encourage men to take control of their health, teaming up with chemist warehouse to have men “play peeball for prostate” .
aflca ceo mark brayshaw said at the launch that raising awareness of men’s health and wellbeing issues continues to be a priority for the afl coaching community .
he says this year’s initiative aims to highlight the importance of men getting their prostate checked, in a fun and light - hearted way, using afl coaches to destigmatise and break down barriers .
men are traditionally bad at looking after themselves and often feel invincible anyway, he says, particularly those in the “danger zone” of 45 - plus who often have busy jobs and don’t see their health as a priority .
in addition to this, the stigma attached with the much - maligned examination process means many men ignore symptoms or fear going to their gp for a check - up .
“play peeball for prostate” involves a pee ball device, providing men with a fun, quick test that can show early signs of prostate issues. using the pee ball as a tool, the campaign asks men to take the challenge and see how quickly they can break up the ball with their flow .
this could possibly make them aware of a weaker flow that might have otherwise gone undetected .
“through the backing of the afl senior coaches we want to bring this issue into focus and encourage better health; we’re delighted that chemist warehouse is supporting the initiative by encouraging men to play peeball, and by donating all proceeds to the australian prostate cancer research to enable them to continue their good work, ” says brayshaw .
afl medical director dr peter harcourt commended the aflca for placing the issue of men’s health firmly in the public domain and for focusing on prostate cancer .
“one in five men are diagnosed with prostate related illnesses and that is a statistic that has huge implications on our families and wider community, ” dr harcourt says .
chemist warehouse coo mario tascone said chemist warehouse is delighted to again be part of the initiative .
“getting men talking about their health and wellbeing is the first step; now we are able to help even further by providing a tool to start the conversation, and challenging men to ‘pee for prostate, ’ with proceeds of the pee ball to go to australian prostate cancer research. ”
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science or snake oil: does easeacold really help to shorten your cold? does easeacold really help to shorten your cold? kim murphy from monash university reviews the evidence kim murphy, immunology researcher, monash university when we have a cold, which ...
can magnesium and zinc supplements help with mood and anxiety? 🤔 # mentalhealth # depression # anxiety # diet this content is restricted, if you are a member please login, or you can register for free. username or email address password remember me register ...
choice has listed the top 10 pharmacy products it says consumers don' t need... what do you think about choice’s list? 🤔 the consumer advocacy organisation has listed the top 10 over - the - counter medicines, supplements and health products it says are “best left on the shelf” choice has published ...
our biggest fans this week: @ manyaangley, @ auspharmsupport. thank you! via urltoken urltoken
a us state is suing the second - largest pharmacy chain in the country, alleging it
flooded communities with dangerous prescription drugs, directly contributing to the state’s drug epidemic
😮 kentucky is suing the country’s second - largest pharmacy chain, for allegedly failing to monitor its shipping and dispensing of large amounts of opioids kentucky attorney general ...
dung chuot it' s always about the money making. dodgy and negligent drs play a big part. scribble scribble scribble. done !
a south melbourne pharmacy owner has been reprimanded and suspended for lodging 71 fraudulent pbs claims, which led to criminal charges a south melbourne pharmacy owner has been reprimanded and suspended for lodging 71 fraudulent pbs claims, which led to criminal charges a victorian tribunal has ...
the recent deal between the my chemist / chemist warehouse group and ebos group reveals the irrelevance of pharmacy ownership laws, claims national media column chemist warehouse’s market power is leaving existing rules exposed, national newspaper claims the recent deal between the my chemist / chemist warehouse group and ebos group has ...
' before i' m a retailer, i' m a health professional.' urltoken
pain is not a symptom, it' s a disease ,
says joyce mcswan, managing director of painwise. here she speaks with ajp about trends in chronic disease management and taking a holistic approach to managing pain in the pharmacy .
innovation in managing # pain: we catch up with andrew prott, learning and development manager at gsk to talk about their approach to the pain category. # sponsored # innovation # newproducts # pharmacy
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a new road sign is appearing across britain, but it' s yet to find its way into the highway code. small plaques displaying a red flower on a black background with the message
remember me'' are appearing at places where people have been killed or seriously injured in a road crash. the campaign was launched this week to coincide with the anniversary of the death of diana, princess of wales .
the signs will be placed by members of roadpeace (urltoken), the national charity for road crash victims, and are intended to remind road users and pedestrians of the dangers faced on the roads .
a
remember me'' sign will be placed for the princess of wales near the site where she died in a paris tunnel on august 31, 1997 .
brigitte chaudhry, the national secretary of roadpeace, said :
our aim is for the sign to be adopted as an official, department for transport - approved road sign, which would automatically be erected wherever someone was killed or seriously injured in a road crash. we are already discussing a pilot scheme with transport for london, with the support of the deputy mayor, jenny jones .
with offices in boca raton and miami, florida, our attorneys represent clients through florida and the united states, with a focus primarily on clients in south florida, including west palm beach, palm beach, highland beach, delray beach, broward county, miami and boca raton .
our talented legal team is led by our two senior partners, who each have more than 35 years of legal experience. we use our depth and breadth of knowledge and skill to take an aggressive, yet efficient and practical approach, to achieve our clients’ goals .
our lawyers are rated av preeminent *, the highest peer review rating available from martindale - hubbell. they also have been listed for inclusion in the best lawyers in america and florida super lawyers .
* av preeminent and bv distinguished are certification marks of reed elsevier properties inc. , used in accordance with the martindale - hubbell certification procedures, standards and policies. martindale - hubbell is the facilitator of a peer review rating process. ratings reflect the confidential opinions of members of the bar and the judiciary. martindale - hubbell ratings fall into two categories – legal ability and general ethical standards .
recently i’ve catered for sparkling events for amanda wakeley, vacheron, inflexion private equity, the spectator, as well as a range of private clients .
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; our accounting firm was established in 1979 over 38 years ago. the continued growth and diversity of our accounting, taxation and business advisory services extend to virtually all industry and business sectors throughout the province .
keeping to the highest standards; fostering a personal commitment to each client’s success; and delivering individualized solutions to every business - specific to its individual environment, has been our firm’s cornerstones since our founding in 1979; and why many of our clients have been with us for generations! as a matter of fact, our largest source of new clients is referrals from satisfied clients .
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for enrollment into a fulton county school. parents can access the easy - to - complete, online form
. this option allows parents to control the data supplied for their student' s enrollment and provide for timely processing of the enrollment request .
parents, please skip the instructions to upload copies of the required supporting documents .
so that school personnel may verify the authenticity and obtain copies of the documentation prior to enrollment being completed .
to keep in compliance with state law and best practices, for the 2016 - 2017 school year, we will require that all persons interested in volunteering in the fulton county school district to re - register / register (even if a person has completed an application in the past) by completing the new online volunteer registration / application process. in accordance with state law, all volunteers must be current with the child abuse reporting protocol training before being allowed to volunteer in our schools. when registering, it is very important that volunteers enter their full legal name as it appears on their government issued id. all applicants must wait 24 - 48 business hours after applying for application processing and approval. please click the registration link below ...
grandparents / special friends day 8 a. m. first day for lunch visitors
​it is a priority at sae to teach digital citizenship skills to our students. click on the common sense logo to learn more .
the promotional campaign featured tv ads and supersite billboards in melbourne and other major centres and, in one month, over $ 50, 000 was raised for prostate cancer research .
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peeball was available in many retail outlets including the mitchells and butler and scottish and newcastle pub chains, virgin, river island, maplin and ryman, and via the web .
as a result of its success in the uk – peeball has been adopted for launch by several other national prostate cancer charities .
in july 2015 peeball was launched in australia by chemist warehouse store group and supported by the afl coaches association .
here’s something that has absolutely nothing to do with pr in barnet, being an award winning marketing and pr agency in barnet or being a barnet - based pr and marketing consultancy. suffice to say, if you need pr or marketing in or around barnet, herts, or even about barnet, you’ve come to the right barnet - based place. we literally live and breath barnet ...
we’ve been infected! but we’re ok now! it was quite interesting to turn japanese for a bit! did you know that song… ‘turning japanese’ by the vapours was about, well you know… onanism? apparently it was. anyway, this post going to be rubbish for organic seo purposes, unless anyone searches for ‘japanese pr onanism’, in which case we’re set. on ...
click more to see the image. all so true. illustration credit. @ syliaduckworth
not long ago, before the advent of ‘digital’, everything we did got made into something – printed, published or produced. as a result we’ve amassed cupboards full of old pr releases, press ads, transparencies (remember those? !) magazines and lots more besides. all the detritus of the busy 1990s hertfordshire pr and marketing agency. most of the items i’ve found would ...
peeball - the game that' s changed the way millions of men go to the toilet ...
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tanked up blokes across the country are being urged to abandon their traditional pub drinking games and do
a wee bit for charity
with the launch of a new game that tests the strength of their bladders .
from today pubs and shops across the uk will be selling gobstopper - sized powder balls for men to pee on in urinals in a bid to raise £1m for the prostate cancer charity .
the aim is to dissolve the peeball as quickly as possible - pushing all residual fragments down the drain .
every man who has ever used a urinal will be familiar with the basic skills of the game, having played it, unofficially, with disinfectant cubes, cigarette butts or rogue pubic hairs as targets .
on a serious note, the game is also intended to highlight the symptoms of prostate cancer, which include difficulty starting and stopping urinating, weak flow and frequent trips to the toilet .
prostate cancer is the uk' s fastest growing cancer and the most common form of the disease affecting men, killing around 11, 000 in britain every year .
john neate, chief executive of the prostate cancer charity, said :
i can' t think of a better way to raise funds and at the same time get over our serious health messages in a meaningful and engaging way .
the charity claims that the next generation of michael owens, stephen hendrys and martin johnsons will soon be sharpening their
ball skills
at a urinal near you .
it hopes the peeball campaign will replicate the success of the pink ribbon campaign, which has considerably raised awareness of breast cancer among women .
the charity has also launched a website where men can perfect their technique in an interactive game and discover the
truth
behind pop singer george michael' s arrest for lewd conduct .
however, if the force of your flow is so strong that it knocks the ball out of the urinal this is considered a foul and you will be disqualified .
he said :
pub - based sports have always been popular in the uk. the british have a proud history of darts, are top of the world rankings in almost all billiards sports and can be found pissing their wages up the wall on an almost nightly basis .
with the introduction of peeball, men who have never felt the joy of unleashing themselves in a competitive environment will have their lavatorial habits changed forever .
it' s easy to play, great fun and raises money for a great cause. gentlemen, i urge you to rush to your nearest stockist and commence playing with your balls at the first available opportunity.
sweetapple is the charitable brand , creative consultancy and production company established by elaine and matthew sweetapple . based in london , since 2002 sweetapple has been responsible for creating and giving ideas to charities which have raised over £ 1,000,000 for the causes concerned . these have included peeball , for the prostate cancer charity ( uk ) , cansa ( south africa ) and the australian prostate cancer foundation , ' remember me ' for the road crash victim 's charity , roadpeace ( uk ) , the ecological musical story , rockford 's rock opera , written with steve punt – which includes several charity partners including wwf , buglife and missing persons – ' dogmob ' for battersea dog 's home , and ' givesure ' charitable insurance . although it remains a commercial marketing , production and pr consultancy , the organisation 's charitable works have developed a wider profile , winning several uk national awards ; these include the institute of public relations " outstanding achievement award " and prweek magazine 's " best not for profit " awards . 
sweetapple is the charitable brand, creative consultancy and production company established by elaine and matthew sweetapple. based in london, since 2002 sweetapple has been responsible for creating and giving ideas to charities which have raised over £ 1,000,000 for the causes concerned. these have included peeball, for the prostate cancer charity (uk), cansa (south africa) and the australian prostate cancer foundation,' remember me' for the road crash victim's charity, roadpeace (uk), the ecological musical story, rockford's rock opera, written with steve punt – which includes several charity partners including wwf, buglife and missing persons –' dogmob' for battersea dog's home, and' givesure' charitable insurance. although it remains a commercial marketing, production and pr consultancy, the organisation's charitable works have developed a wider profile, winning several uk national awards; these include the institute of public relations " outstanding achievement award " and prweek magazine's " best not for profit " awards.
sweetapple is the charitable brand, creative consultancy and production company established by elaine and matthew sweetapple. based in london, since 2002 sweetapple has been responsible for creating and giving ideas to charities which have raised over £ 1,000,000 for the causes concerned. these have included peeball, for the prostate cancer charity (uk), cansa (south africa) and the australian prostate cancer foundation,' remember me' for the road crash victim's charity, roadpeace (uk), the ecological musical story, rockford's rock opera, written with steve punt – which includes several charity partners including wwf, buglife and missing persons –' dogmob' for battersea dog's home, and' givesure' charitable insurance. although it remains a commercial marketing, production and pr consultancy, the organisation's charitable works have developed a wider profile, winning several uk national awards; these include the institute of public relations " outstanding achievement award " and prweek magazine's " best not for profit " awards.