chicken tonight
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simplot australia has acquired three well - known brands from symington australia; ‘chicken tonight’, ‘raguletto’ and ‘five brothers’ .
graphic: your chicken dinner in reverse... this is how your chicken really gets to table
turkey tonight – tapping into the masterchef mindset. have you ever tasted the product or had a look at the ingredient list? . any food porn arousing shots using chicken tonight should come with their own classification warning and disclaimers .
the integer group australia managing director georgia bruton said: “the challenge of the brief was to re - engage consumers who remember chicken tonight as a 90s family meal staple, while introducing chicken tonight to a younger generation for whom there is less nostalgia associated with the brand and the decade .
“the iconic ‘i feel like chicken tonight’ jingle makes a cameo appearance, but only in the context of representing a decade that we have all thankfully moved on from including our tastes in fashion, music, and of course food, with chicken tonight’s new improved range taking centre stage. ”
its advertising jingle stuck in the head of a generation of consumers in the 1990s. but it would appear unilever no longer feels like chicken tonight .
below is a quick taste of what you’ll see—but for the full skit, check out robot chicken on adult swim tonight at 10pm eastern / pacific .
managing director at simplot australia, terry o’brien, said the purchase of chicken tonight will deliver growth for the business with a new entry into the simmer sauce category .
the original campaign in the united states included twenty - nine commercials, initially airing from 1986 to 1997. doug jones played mac tonight in twenty - seven of them. a number of three - inch hard plastic mac tonight toys were available in happy meals. mac tonight also made a cameo in a big mac commercial in 1988 ,
chicken tonight is asking the public to forgive it for “that dance” featured in its ads during the 1990s in a new ad which focuses on how the world has changed since then .
what do the stars of playstation all - stars battle royale do when they’re not locked in mortal combat with one another? that’s the answer that robot chicken looks to find tonight .
if you watch last week tonight, you know that there’s no way oliver wasn’t going to settle for just skewering of jones’ online store. last week tonight has opened their own online store called infowipes, which sells a parody of jones’ “tactical wipes. ” no word yet on whether or not these tactical wipe shipments from last week tonight come with a bumper sticker .
what do the stars of playstation all - stars battle royale do when they' re not locked in mortal combat with one another? that' s the answer that robot chicken looks to find tonight .
stay tuned: michael mechanic and matthew delmont will be back tomorrow to recap the roots finale, which airs tonight on history .
symington’s will be forced to drop the knorr brand, currently on the chicken tonight labels, but will be – as part of the deal – manufactured in unilever' s factory for the next three years .
jimmy reminisces about when he used to work at
good burger .
subscribe now to the tonight show starring jimmy fallon: urltoken watch the tonight show starring jimmy fallon weeknights 11: 35 / 10: 35c get more jimmy fallon: follow jimmy: urltoken like jimmy: urltoken get more the tonight show starring jimmy fallon: follow the tonight show: urltoken like the tonight show: urltoken the tonight show tumblr: urltoken get more nbc: nbc youtube: urltoken like nbc: urltoken follow nbc: urltoken nbc tumblr: urltoken nbc google +: urltoken the tonight show starring jimmy fallon features hilarious highlights from the show including: comedy sketches, music parodies, celebrity interviews, ridiculous games, and, of course, jimmy' s thank you notes and hashtags! you' ll also find behind the scenes videos and other great web exclusives. kenan & kel reunite for
good burger
sketch urltoken
a creamy sauce for chicken with white wine, carrots, mushroom and chives .
japan: dozens queue to get their christmas fried chicken from kfc ...
when the clock strikes half past six, babe time to head for golden lights it' s a good time for the great taste - - dinner! at mcdonald' s, it' s mac tonight come on, make it mac tonight !
.
“our message to busy modern australian families is simple; we recognise that you’ve moved on since the nineties and so has chicken tonight, with a new - look range that includes new flavours proudly made in australia. ”
jimmy shows a clip from the teen nick show
ew !
in which sara and her friend natalie play show and tell. subscribe now to the tonight show starring jimmy fallon: urltoken watch the tonight show starring jimmy fallon weeknights 11: 35 / 10: 35c get more jimmy fallon: follow jimmy: urltoken like jimmy: urltoken get more the tonight show starring jimmy fallon: follow the tonight show: urltoken like the tonight show: urltoken the tonight show tumblr: urltoken get more nbc: nbc youtube: urltoken like nbc: urltoken follow nbc: urltoken nbc tumblr: urltoken nbc google +: urltoken the tonight show starring jimmy fallon features hilarious highlights from the show including: comedy sketches, music parodies, celebrity interviews, ridiculous games, and, of course, jimmy' s thank you notes and hashtags! you' ll also find behind the scenes videos and other great web exclusives .
ew !
with taylor swift urltoken
take a trip down memory lane with this new take on the classic crumbed chicken .
chicken delight has a colorful and important place in north american fast - food history .
horrified customer finds this real chicken' s head in wings meal at ...
recently, taiwan has begun to run mac tonight advertisements with mac speaking mandarin chinese. similarly, hong kong has a new commercial featuring the character, in which mac tonight is voiced by singer eason chan, in order to promote local branches' new 24 - hour operation schedule .
all day and all night, step out for a bite. oh for treats that delight, - - 24 hours a day! come down to mac tonight, hey! [ plays a short piece on a saxophone ] chill out, (name of country), mcdonald' s is 24 hours come down to mac tonight, - 24 hours' round the clock. come on down to mac tonight !
the food and household product giant has sold the chicken tonight business along with its other sauces brand, ragu, in the uk and ireland for an estimated £30m to £40m, allowing it to concentrate on higher growth developing markets .
the hang up of their past chicken dance distracted them from maximizing the opportunity right in front of them. instead of flapping about that silly dance, they should have repositioned chicken tonight to tap into the masterchef mindset. where’s the food porn arousing shots? the promise of bringing out the ‘inner - masterchef’ in you ?
of course last week tonight ordered a ton of these products and oliver tried them out in front of his audience; that chocolate bone broth tastes about as good as it sounds. and as last week tonight learned, orders come with a free “9 / 11 was an inside job” bumper sticker .
our delicious range of flavoursome sauces works wonders on dull chicken dinners and tired teatime dishes .
3. place the chicken in a casserole dish, stir in the sauce and cover .
the buttermilk marinade in this recipe tenderizes chicken and adds a tangy taste to the meal .
winnipeg couple jim and nadine cartman became the new owners of chicken delight in june 2012 .
it begins with two pieces of chicken breast on a plate that has just been served .
in a bid to raise awareness of the inhumane way chicken is manufactured, people for ethical treatment of animals (peta) has released a video depicting the process chick to chicken dinner .
mac tonight no longer appears in commercials in the united states, but pictures and statues of him can still be seen in some mcdonald' s restaurants .
break your routine and lift your dinner game way up with these new ways to cook chicken .
the robot chicken nerd tackles the role of little red riding hood; we show you the avengers in their new broadway show; the robot chicken writers give their version of the next aliens film .
symington’s australia marketing manager allen hunt said: “we have had considerable success ‘rebooting’ the iconic chicken tonight brand in the uk and achieved year on year double digit growth since relaunching the range in 2012, so we believe we have the right recipe for success in australia .
i actually do like chicken parm, ... the frozen one encore makes is kinda crappy .
winnipeg entrepreneur otto koch purchased his first chicken delight franchise in 1969. seeing the potential of the chain in canada, koch built and acquired additional franchise locations and in 1976 bought chicken delight of canada ltd .
the third all - new installment * of the hugely popular robot chicken star wars parodies airs tonight on cartoon network' s adult swim. it is an hour long special. i have all of them on my dvr so far. i will be catching up on the past ones while waiting for tonight' s episode. * yes, there was a 2. 5, but it was mostly a compilation of clips from the first two installments .
2. heat a little oil in a pan and gently fry 450g cubed skinless chicken breast until golden .
as the rewind continues, chicken are shown dangling from a conveyer belt as they are drained of blood .
it comes after one pensioner was revolted to discover ‘excrement - like substance’ on her store - bought chicken .
created by the integer group, the ad features a flashback to the ’90s which featured the ‘i feel like chicken tonight’ song and accompanying dance before looking at what else was bad about the ’90s, finishing by suggesting they would forgive for the macarena if audiences can forgive them for “that dance” .
4. cook in the pre - heated oven for 45 minutes, or until the chicken is thoroughly cooked .
during the late 1980s through the early 1990s, people in mac tonight costumes used to greet mcdonald' s customers, along with people appearing as ronald mcdonald, grimace and other characters .
on the simpsons episode ,
kiss kiss bang bangalore ,
homer uses a cardboard cutout of mac tonight as a surrogate father for his children when he has to leave go to india .
people for ethical treatment of animals (peta) has released an alarming video that shows chicken being cooked in reverse .
that' s all of robot chicken. quick little sketches acted out in stop motion, usually with action figures .
tunic marketed his method through small take - out and delivery locations. as this was all happening near the end of the korean war, many women were working outside the home and had no time to cook. the slogan ‘don’t cook tonight... call chicken delight’ became a household phrase throughout north america .
by providing quality service and cleanliness, the canadian operation prospered. this success led to koch’s acquisition of the u. s. and international arm – chicken delight international inc. in 1979. for the first time the total chicken delight system was under one roof. otto koch passed away in december 2010 – but that wasn’t the end for chicken delight .
2. add the sauce, stir well and then cover and simmer for 15 minutes or until the chicken is thoroughly cooked .
talk show host (and onetime mcdonald' s employee) jay leno often makes references to his likeness to mac tonight and promos for his show during the credits of nbc programming show his face as a moon .
all hail the humble chicken! the trusty weeknight workhorse returns again and again in our culinary routines and it’s all too easy to fall to the old familiars. chicken doesn’t have to be boring. add spice, marinade, cook over hot coals, it’s all good .
under their leadership, chicken delight is now undergoing a brand refresh with focus on renovating existing stores, adding new menu items and improving customer service. the cartmans and their team keep a close eye on the marketplace and are constantly looking to expand chicken delight through franchising .
hob (from ambient): 1. heat a little oil in a pan and gently fry 450g cubed skinless chicken breast until golden .
md: the uk passed the slave trade act in 1807 and the slavery abolition act in 1833. so chicken george should be free .
didn' t watch robot chicken, but the first' flashback' gangster movie that comes to my mind is carlito' s way .
tunick coated some chicken in a spicy breading and lowered it into the hot oil, cooking it in a flash and sealing the juices inside .
peta uploaded the video to their facebook page with the caption: ‘people are so removed from the process. your chicken dinner, in reverse’ .
todays london is a perfect hub of the globe. it is home to over 30 ethnic communities of at least 10, 000 residents each. in this city tonight, over 300 languages will be spoken by families over their evening meal at home .
chicken delight quickly grew to more than 1, 000 outlets throughout the united states and became the biggest fast - food company of its kind in north america .
then in 1958 a group of local businessmen in winnipeg purchased the chicken delight trademarks and franchising rights for canada and started the first store in portage la prairie .
robot chicken joins the dinosaur revolution as fred flintstone runs for his life! sebastian has union trouble with his orchestra. the mcu holds an intervention for jessica jones .
chicken tikka massala is now a true british national dish, not only because it is the most popular, but because it is a perfect illustration of the way britain absorbs and adapts external influences. chicken tikka is an indian dish. the massala sauce was added to satisfy the desire of british people to have their meat served in gravy .
mm: yeah, like that jump cut from kizzy’s initial rape to the delivery of chicken george. so was nat turner in the original roots? it had to have been .
the clip then rewinds to the chicken being cooked in the pan, then being bought from the store proudly boasting a ‘100% fresh sticker’ most consumers regard as a guarantee of quality .
the proud citizens of robot chicken stand up and demand the furby genocide be recognized! who watches the watchmens' mouths? bitch pudding doesn' t want to hear the sound of music .
i actually ended up falling asleep to it, so i missed the last 15 minutes or so. it just wasn' t doing it for me, and i generally like robot chicken .
in 2007, mac tonight was given a cgi makeover and starred in a new commercial in singapore, malaysia, indonesia and the philippines. he is no longer seen flying over the earth or a city with a piano, but instead he dances on top of a mcdonald' s store singing and playing a saxophone .
the robot chicken team discovers the emotions of adulthood in inside out 2. the pig from black mirror tells all to howard stern. the nerd forces his way through star wars: force awakens .
the robot chicken crew witness the straw that breaks captain planet' s back. a spider - man secret is revealed thanks to j. jonah jameson. the nerd realizes his problems are legion .
the first thing we are going to do is talk to ian wright
, he said referring to the last celebrity to flap his arms as if he were a chicken in the television advert .
robot chicken is there when one of scooby doo' s villains realizes the silliness of his plan. super grover' s secret identity is revealed! calvin grows up but hobbes wants no part of it .
robot chicken' s writers can' t get a grasp of fight club' s rules. was old rose' s titanic flashback just a tall tale? zack morris takes a time out with the avengers .
mac tonight was a mascot introduced by mcdonald' s restaurants in 1986. the only mcdonald' s advertising character not to appear in mcdonaldland commercials, he was intended to advertise mcdonald' s late night hours to adults. he had a crescent moon for a head, wore a suit and sunglasses, and was depicted as being a jazzy lounge singer. the name was a play on words of the song
mack the knife
, made popular in america by bobby darin. the song that played over the advertisements, called
it' s mac tonight
, was also a variant on that song, but with mcdonald' s - themed lyrics, such as those featured in the original 1986 commercial :
the minds at robot chicken uncover the real reason indiana jones hates snakes. maxwell lord gets an inside look at supergirl' s weakness. date my mom focuses on jessica rabbit' s huge... personality .
these “health” products come with a seal of approval from jones’ “medical expert, ” dr. edward group iii. while jones bills the expert as an mit grad, last week tonight points out that group actually has a degree from texas chiropractic college. mit told the show that “it is not accurate to say [ group ] has a degree from mit. ”
the creators of robot chicken revisit the pog craze for some reason. mulan' s disguise has worked too well. rita repulsa advertises a new use for her wand, and the power rangers refuse to pay the price !
tonight i want to celebrate britishness. as foreign secretary i see every day the importance of our relations with foreign countries to the strength of our economy, to the security of our nation, to the safety of our people against organised crime, even to the health of our environment. a globalised world demands more foreign contacts than even britain has experienced in the past .
i saw this episode by pure chance, and i' ve never watched robot chicken before. are the other star wars episodes a bunch of sketches from all the star wars movies, or is just this one like that ?
md: the dynamic among chicken george, tom lea, and kizzy was really well done. the scenes with kizzy and lea were difficult to watch, but they painted a clear picture of what surviving slavery looked like for kizzy .
from the geniuses in robot chicken' s writers room, witness how far miss frizzle will go to survive when the magic school bus crashes! harry potter relives his golden years. dominic toretto gets fast and furious with the titanic .
robot chicken reviews all the star wars plot holes that galen erso helped close in rogue one. peppa pig' s family deal with brexit fallout. some swine dare to make a knock - off of the broadway mega - hit hamilton .
the staff at robot chicken finally envision what a sailor earth would look like as the sailor scouts head out for churros. the wicked witch has some last - minute confessions you may not enjoy hearing. richie rich gets a lesson in capitalism .
are the robot chicken writers the only ones to notice that king kong fell from the empire state building butt - first? the teenage mutant ninja turtles don' t have money to pay for that pizza. the smurfs try to smurf themselves some sudafed .
md: i think alex haley would have loved this episode. he did tons of research on cockfighting when he was writing roots, and it’s clear from his notes that he was captivated by chicken george. i was surprised at how much time we spent with tom lea in this episode, though. the duel scene helped convey lea’s class - status anxiety and it also cemented his relationship with chicken george, but it seemed thrown in to gesture toward game of thrones or something. like, “let’s get a sword fight in here! ”
looking for a product other than fries, he and some friends tried cooking different foods until they landed on chicken – which, until then had been pan - fried, steamed or oven roasted and due to long cooking times had not been a good fast - food item .
robot chicken takes down christmas once again! our writers reveal the origins of the heat miser and snow miser. witness ebenezer scrooge learn the true true meaning of christmas. learn the perils of getting a job at the north pole. discover how santa claus ruined world war one' s greatest day !
remember when mtv used to actually be about music? the mtv logo does and it' s out for revenge. the robot chicken nerd dreams of hanging out with michael knight from knight rider. a bunch of spock' s from the future gather for a surprise party and the creators imagine what television will be like in the year 2013 .
“when playstation asked us at robot chicken to literally ‘play’ with their all - star line - up of characters, we were not about to say no, ” robot chicken co - creator and executive producer matthew senreich writes on the official playstation blog today. “to make this animated short, we got one of our head writers douglas goldstein and our super gamer writers mike fasolo and rachel bloom (check out her geek videos on youtube) to create this fun off - hours scenario for all our favorite playstation characters. then we got our super geek director / writer zeb wells (who y’all may know from his comic book writing history) to dive in and direct. magic in a bottle. ”
so yes, all three star wars specials are just a complication of quick sketches. the first robot chicken star wars was really a mix of all star wars movies. it included a few sketches they had already done, as well as a lot of new material. the second and third ones focused almost solely on empire and jedi, respectively .
infowars host and alex jones sells a lot more than just conspiracy theories. as revealed on last week tonight with john oliver, jones has an extensive online store that sells products ranging from the odd to the downright bizarre. as host john oliver pointed out, jones spends a lot of infowars ‘ running time directing viewers to his online store. there, they can buy survival gear, organic body wash, coffee, chocolate bone broth, and aggressively and masculinely branded moist wipes for “the perineal area. ” there’s even a “bill clinton rape whistle, ” because of course there is .
md: he has to deal with the knowledge that his father owns him. this episode also did a nice job of portraying a dynamic where lea only owns a handful of slaves. when he talks to chicken george about the possibility of george getting married, he is very clear that he expects him to keep his wife’s “belly full” in order to “increase my stock. ”
md: this duel scene was not in the book or the original series. i agree that it fits in the narrative. i could also see a more subtle commentary on what “civilized” white culture looks like—that you go out in a field and shoot at each other. i couldn’t help laughing when chicken george has to encourage lea by saying, “you the gamecock now! ”
md: it also showed how many of these enslaved characters have specialized knowledge that is really valuable. we didn’t talk about that in the last episode, but kunta had skill with the horses, and mingo and chicken george have these valuable skills training the birds. what did you make of all the cockfighting? this has to be the most cockfighting on television this decade, right ?
md: yes, this was a very violent episode, wasn’t it? and in very different ways: the duel is bloody, lea rapes kizzy repeatedly, and then the gamecocks are fighting to the death every other scene. each one has an impact on the lives and futures of the enslaved characters. one thing i liked about the cockfighting theme was the absurdity of chicken george’s freedom turning on whether that bird won or lost .
md: chicken george and mingo become immediately suspect. it’s like it suddenly dawns on lea and other slaveholders that enslaved people do not want to be held in bondage and might actively resist. the reference to nat turner also made me think of how much historical ground the series is trying to cover—how we move from the war of independence to nat turner to [ in the finale ] the civil war. chunks of time keep passing by .
prune face! also i wish we could get a consensus on the movie reference because i am also sure the freeze frame, narration, song (that specific song) was from a movie. i saw a bit of this at nyc comic con so i knew going in it was an attempt at a long form story with skits orbiting around, i suppose if you didn' t, it could be disconcerting since that is not robot chicken' s style .
yesterday, matt and i talked about the roots remake as an action flick, and the re - envisioning of kizzy, kunta kinte’s daughter, as a warrior. (you can stream past episodes here .) today we dig into episode 3—and, yes, there will be spoilers. this penultimate episode revolves around the upbringing of kizzy’s son “chicken george” (regé - jean page) and george’s tricky relationship with tom lea (jonathan rhys meyers), his ne’er - do - well master and unacknowledged father .
mm: it’s hard not to love chicken george. he’s this cocky, vibrant young guy who is allowed to train and fight his master’s gamecocks rather than working the fields. he’s optimistic and trusting, whereas everyone around him, from his mom to old mingo—who teaches him everything he knows about the birds—has learned by experience that white people are not to be trusted. we also get to know tom lea, kizzy’s serial rapist. he’s a small - time slave owner, an irishman who pulled himself up by his bootstraps and aspires to be accepted by the southern gentry. i thought the acting was superb .
matthew delmont: yes, like # fergusonsyllabus, # charlestonsyllabus, # lemonadesyllabus, people are using this hashtag to share books, articles, films, and other resources related to slavery and african - american history and culture. five million viewers doesn’t seem like a lot compared to the massive audience that watched roots in 1977, but there’s a whole different level of viewer engagement with this new roots. seeing people express their thoughts in real time on kizzy, chicken george, and tom lea is amazing, and then having some of the leading historians on slavery tweet to help contextualize this historical fiction is pretty cool .
“it has been a strategic acquisition for us as the brands have great synergy with our current portfolio, ” said o’brien .
“it will allow us to be an even more effective competitor within the australian pasta sauce market and provides opportunity through innovation to meet emerging consumer preferences in australia, new zealand and asia, ” he said .
simplot says it will work with symington’s over the next few weeks to help transition the brands over to simplot .
symington acquired the three brands from unilever in 2013. the brands are currently still produced at unilever’s factory in tatura, victoria .
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bellamy’s upgrades its revenue guidance bellamy’s has upgraded its revenue and profit guidance for its 2018 financial year .
the late show classic skit featuring rob sitch and jane kennedy as the parents as well as nick a and mel b as the kids. also starring mick molloy, tony martin and judith lucy
tony martin and ed kavalee reunite at a video store _ 7pm project. flv
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it has been bought by symington’s, a food manufacturer in leeds, which has a history stretching back nearly 200 years, when it invented pea flour. in more recent times it has specialised in manufacturing food brands under licence, as well as reinvigorating “heritage brands” .
it makes aunt bessie under licence, owns the golden wonder brand, and makes campbell’s powdered soups under a joint - venture with the us manufacturer, as well as making the packaged food ranges developed by the celebrity cooks ainsley harriott and james martin .
last year the two unilever brands had a turnover of £20m in uk and ireland and the deal will increase symington’s annualised sales to around £150m .
david salkeld, chief executive at symington’s, said: “our plan is to bring back the famous advertising jingle. we think it’s a key part of the brand .
if the company' s plan comes to fruition, the advert will be on television screens next year .
full flavour in 2 minutes. our quick - cook pour over sauces mean tasty meals in a flash .
$ 10 game day food vs. $ 456 game day food • super bowl 2018
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water, white wine (9. 6 %), carrots (6. 4 %), rapeseed oil, mushrooms (3. 8 %), modified maize starch, onions, cream (from milk) (2. 6 %), sugar, acid (lactic acid), garlic, salt, pasteurised egg yolk, stabiliser (xanthan gum), yeast extract, chives, ground black pepper, parsley
store in a cool, dry place. once opened, keep refrigerated and use within 3 days. , best before end date: see cap
cooking instructions (general): all cooking appliances vary, the following instructions are guidelines only .
oven cook (from ambient): 1. pre - heat oven to 180°c. fan 160°c, gas mark, 350°f .
1. great with a spoonful of garlic and herb cream cheese stirred in, served with rice .
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the ad, which is the first one to be produced locally in four years, will run in 15 and 30 second executions will run on australian tv and digital channels for three months supported by pr, social media and in - store activations .
miranda ward worked for mumbrella from 2013 to 2017, eventually becoming deputy editor. miranda joined mumbrella in september 2013 from sky news .
quite like the creative (even if it’s a little unoriginal) but finishing with ‘a lot has changed, so have we’ and then showing product that looks like it was lifted directly from the 90s ad says it all really. we’ve updated our advertising, but our sauces are still languishing in the 90s
i much preferred the old campaign. it had an idea - remember ideas ?
foodie culture is everywhere. instead they did a bashing of retro pop culture !
so the client brief is to talk to two completely different target audiences with different awareness and affinity levels for the brand and and try to convince both of them in one 30 sec .
agency has done an admirable job with the brief but for me the takeout is about re - engaging with older lapsed consumers .
our roots go all the way back to 1952 illinois, when entrepreneur and fast food franchising pioneer al tunick purchased some deep fryers from a restaurant that was going out of business .
i also know that we are likely to make our way more successfully in the world if we are secure in our british identity, and confident about its future. that security and confidence is important for the inner strength it gives us in our conduct of business with others. i want to argue the case why we can be confident about the strength and the future of british identity .
sadly, it has become fashionable for some to argue that british identity is under siege, perhaps even in a state of terminal decline. the threat is said to come in three forms .
first, the arrival of immigrants who, allegedly, do not share our cultural values and who fail to support the england cricket team. few dare to state this case explicitly, but it is the unmistakable subliminal message .
second, our continued membership of the european union, which is said to be absorbing member states into a country called europe .
third, the devolution of power to scotland, wales and northern ireland, which is seen as a step to the break - up of the uk .
this evening, i want to set out the reasons for being optimistic about the future of britain and britishness. indeed, i want to go further and argue that in each of the areas where the pessimists identify a threat, we should instead see developments that will strengthen and renew british identity .
the first element in the debate about the future of britishness is the changing ethnic composition of the british people themselves. the british are not a race, but a gathering of countless different races and communities, the vast majority of which were not indigenous to these islands .
in the pre - industrial era, when transport and communications were often easier by sea than by land, britain was unusually open to external influence; first through foreign invasion, then, after britain achieved naval supremacy, through commerce and imperial expansion. it is not their purity that makes the british unique, but the sheer pluralism of their ancestry .
london was first established as the capital of a celtic britain by romans from italy. they were in turn driven out by saxons and angles from germany. the great cathedrals of this land were built mostly by norman bishops, but the religion practised in them was secured by the succession of a dutch prince. outside our parliament, richard the lionheart proudly sits astride his steed. a symbol of british courage and defiance. yet he spoke french much of his life and depended on the jewish community of england to put up the ransom that freed him from prison .
the idea that britain was a pure anglo - saxon society before the arrival of communities from the caribbean, asia and africa is fantasy. but if this view of british identity is false to our past, it is false to our future too. the global era has produced population movements of a breadth and richness without parallel in history .
this pluralism is not a burden we must reluctantly accept. it is an immense asset that contributes to the cultural and economic vitality of our nation .
our cultural diversity is one of the reasons why britain continues to be the preferred location for multinational companies setting up in europe. the national airline of a major european country has recently relocated its booking operation to london precisely because of the linguistic variety of the staff whom it can recruit here .
and it isn' t just our economy that has been enriched by the arrival of new communities. our lifestyles and cultural horizons have also been broadened in the process. this point is perhaps more readily understood by young britons, who are more open to new influences and more likely to have been educated in a multi - ethnic environment. but it reaches into every aspect of our national life .
coming to terms with multiculturalism as a positive force for our economy and society will have significant implications for our understanding of britishness .
the modern notion of national identity cannot be based on race and ethnicity, but must be based on shared ideals and aspirations. some of the most successful countries in the modern world, such as the united states and canada, are immigrant societies. their experience shows how cultural diversity, allied to a shared concept of equal citizenship, can be a source of enormous strength. we should draw inspiration from their experience .
to deny that britain is european is to deny both our geography and our history. our culture, our security, and our prosperity, are inseparable from the continent of europe .
underlying the anti - european case is the belief that there is an alternative future available to britain. it used to be argued that the european union is not europe and that britain could exist perfectly comfortably as one of a number of european countries maintaining a loose association with brussels. but with the majority of non - eu states now clamouring for full membership, the changing geopolitics of europe have consigned that argument to the past .
some anti - europeans now argue that britain' s destiny lies outside europe, as part of the english - speaking world and a member of nafta .
yet britain trades three times more with the rest of the eu than we do with nafta. the reason why over four thousand us companies have located here is because they want to export to europe. if they only wanted to sell to nafta, they would have stayed at home .
europe is where our domestic quality of life is most directly at stake, whether the issue is environmental standards, the fight against organised crime, policy on asylum or stability on the continent .
but it is not simply a question of economic and political realism that ties britain to europe, compelling as those arguments are. britain is also a european country in the more profound sense of sharing european assumptions about how society should be organised. the last international survey of social attitudes put britain squarely within the european mainstream on our approach to social justice and public services, such as health .
there are strong ties of kinship between britain and north america. these are an immense asset to us in the modern world. the us and the uk are each others closest allies. but our value as an ally to our friends in washington is in direct proportion to our influence with our partners in europe .
i do not accept that to acknowledge our european identity diminishes our britishness. nor do i accept that membership of the european union is a threat to our national identity .
none of our european partners, with their own proud national traditions, seem afflicted by this self - doubt and insecurity. the idea that the french, the germans or the spanish are attempting to erase their national identities by constructing a country called europe is the mother of all euromyths. on the contrary, our partners see their membership of a successful european union as underwriting, not undermining, their assertion of national identity .
for france, germany and italy, the european community was central to the renewal of their nations and the regeneration of their economies in the post - war period. to spain, portugal and greece, joining the european community was an affirmation of their freedom from fascism and a guarantee of a democratic future. to austria and finland, joining the european community was a celebration of the end of the cold war, which enabled them to make a free choice in their national orientation .
the same is true of the dozen new candidates for membership from the former communist bloc. all of them aspire to membership of the european union because it will be an affirmation of their regained independence. none of them see it as a threat to their national identity .
ireland joined at the same time as britain. its period of membership has transformed ireland into a country with a dynamic economy and a cosmopolitan society. the result has been a new assertiveness of national identity, and confidence in their culture. we can see that for ourselves in britain through the new affection for irish music and dance, and the attachment to irish pubs.
chicken tonight is a brand of sauce intended to be added to chicken pieces in a skillet , available in flavors such as honey & mustard , country french and thai green curry . 
chicken tonight is a brand of sauce intended to be added to chicken pieces in a skillet, available in flavors such as honey & mustard, country french and thai green curry.
chicken tonight is a brand of sauce intended to be added to chicken pieces in a skillet, available in flavors such as honey & mustard, country french and thai green curry.