leadgenius
livett said that leadgenius was able to differentiate itself by simply checking its work .
leadgenius announced today that it has raised $ 10 million in series b funding .
livett, a sales manager at fraud prevention company signifyd, has been using leadgenius for two years .
customer service is king: livett said that one of the reasons he’s stuck with leadgenius has been the customer service. he now meets every two weeks with representatives from leadgenius and sees them as teammates .
in 2013, they changed the name to leadgenius, and focused on generating the best sales leads they could .
what would you do with two extra work days a week? that’s the pitch john livett used when working the leadgenius booth at a sales conference to turn heads. except livett doesn’t even work for leadgenius. he’s a customer .
hello candidates! welcome to leadgenius. we are now accepting candidates for our data researcher role (entry level) .
berkeley - based leadgenius makes money by generating leads for sales departments and did this last year to the tune of $ 5. 6 million. leadgenius uses artificial intelligence to take out a lot of the busy work in generating the leads .
by utilizing a team of researchers with its ai, leadgenius is able to correct machine error and help it learn. in addition to generating leads, leadgenius offers a service where its platform will email the contacts for the salesperson and let the salesperson know when they get a bite .
leadgenius is looking for a lead software engineer who can take initiative and lead the development of next generation leadgenius saas applications. you build applications and systems to enable our customers to grow their business and improve our data platform. products we build are used by all leadgenius customers and our community of researchers. leadgenius is proudly helping companies such as google, square, amazon aws, ebay, marin software, box, weebly, snowflake computing and zendesk grow faster! you will join a pre - ipo startup with equity and influence in a fast - growing and dynamic company .
the world’s fastest growing b2b companies and fortune 500s alike rely on leadgenius for the highest - quality data and go - to - market insights .
so glad you' re with us today. we are going to talk about trends and opportunities with leadgen and marketing today. so, let' s talk briefly, let' s kick off talking briefly about leadgenius, how would you describe it in a sentence? what is leadgenius and what is its unique value proposition ?
“leadgenius solves a problem that every company from start - up to large enterprise faces – making sales reps more efficient, ” said javelin’s noah doyle in the acquisition release .
leadgenius “is saving me so much time that would have been spent trawling google, linkedin, etc. , ” livett said. “they save me 15 hours a week. ”
welcome to martech advisor’s executive interview series. i' m ginger conlon, a contributing editor to martech advisor, joining us today is prayag narula who is ceo and co - founder of leadgenius. welcome prayag .
once you’ve sent back the paperwork, you will receive a welcoming email with details about completing the orientation and getting started with leadgenius, getting set up and things you need to complete prior to your live training session .
formerly known as mobileworks, leadgenius helps customers find likely sales leads and reach out to them with automated emails. the company says revenue increased 6x in the past 20 months, with customers including ebay, box and weebly .
the leadgenius team combines world - class expertise in data, virtual work, international development, innovative user design, and a wealth of entrepreneurial experience. we all believe in using technology to simplify costly businesses processes while providing jobs to hard - working individuals deserving of opportunities .
you need to have at least 5 mbps internet connection speed. you’ll be asked to run a speedtest in your application. be sure that you are in a computer (and not mobile phone), and in the place you intend to use for working with leadgenius .
leadgenius is looking for a data geek who can take initiative and think creatively to discover, collect, and build complex data. in this role, you will build our data infrastructure and web services to empower our data collection researchers and our customers. you’ll work closely with our architects to build leadgenius bizgraph, a growing and complex data set. you’ll have exposure to new technologies and technical skills and build world - class production nlp and ml. you will join a pre - ipo startup with equity and influence in a fast - growing and dynamic company .
leadgenius was founded in 2011 by david rolnitzky, prayag narula, philipp gutheim, and anand kulkarni and is based in berkeley, calif. the company previously raised $ 2. 2 million in seed funding in october 2013. the company also participated in y combinator’s summer 2011 class .
that leadgenius even does what it does comes as something of a surprise to its founders. anand kulkarni, dave rolnitzky, and prayag narula met as graduate students at uc berkeley. when they founded the company in 2011 as mobileworks, the emphasis was on providing better tools for remote workers .
“you can buy (contact) lists, but the data’s not very fresh, ” he said. “you can end up calling for someone who worked there in 1995. leadgenius has researchers who make sure the person’s there, make sure it’s fresh data. which is massive for us. ”
leadgenius gives skilled individuals access to fair wage digital work all over the globe. 90% of leadgeniuses were underemployed or unemployed before joining. because our worker community is structured like a traditional workforce, leadgeniuses have the opportunity to develop essential skills, earn promotions, work in teams, and interact with community members .
yes, the latter might be a better choice for some of you, so meet leadgenius (formerly, mobileworks), an “end - to - end sales - acceleration solution” … that take care of it all. the company announced today that it has raised $ 6 million for its first round of institutional funding .
leadgenius has a small army of sales lead specialists armed with fancy tools to find customers, populate your crm, qualify your leads, and even reach out to leads with customized pitches. all you have to do is own a crm system, so you can access the work your mini - sales team is doing for you .
excellent, i love that. so, you were talking before that you’re excited for the next five years or so, so, i wanted to wrap up with a look forward. what specifically, give us a specific example of what you' re excited about in two areas, one, in the market in general and one in the other, anything coming up with leadgenius that we should know about that you’re planning ?
so, leadgenius is a top of the funnel marketing automation company which helps its customers identify the best markets and map out the best companies in those markets and identify the best decision makers in those companies and market to them, and our unique value proposition is we use combination of cutting - edge artificial intelligence and machine learning and combine it with actual human intelligence to create the best quality insights and data available in the market so that our customers can target the best customers and know with confidence that the people that they are targeting, the company they’re targeting are the customer that are most likely to convert and are high value prospects .
leadgenius, we’ve always been very excited about personalization and something that' s coming out, that has actually recently come out is this new product that helps customers identify those segments and look at it from a strategic perspective. so, a tool that helps you understand where have you been successful in the past and the potential for the future and relationship to works, between those to help you understand what markets you had more success, what is the potential of that in the future and using that to help identify the best market and then map the best markets for you. i’m really excited about that, i think that drives a lot of what we talked about, the personalization, the micro - segmentation and so on, that helps marketers do it in a very automated manner and i’m very excited about that .
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the company’s software collected information like contact details, which made it attractive for building sales leads .
“we thought let’s build technology that tries to augment the information we’ve already selected with some insights and apply a bit of machine learning, ” said kulkarni, who is coo .
pivot when it makes sense: the company was founded with a different purpose than generating sales leads, but “we found that 90 percent (of our customers) were using it for something we hadn’t thought about, which was sales and marketing research, ” kulkarni said .
make your product better than your competitor’s: “one of the challenges we face is that there’s been a lot of companies around lead generation, ” kulkarni said. but “they’re (collecting) data but not checking it… which burns a lot of potential users. ”
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a berkeley - based startup is trying to change the way the world works on a global scale .
a berkeley - based startup is trying to change the way the world works. its clients can be anywhere and its employees are everywhere. it' s a new company that' s on a job - sourcing mission and it' s called mobileworks .
to create jobs for people who don' t have access to traditional job market ,
said mobilworks co - founder prayag narula .
it began as a graduate school project at the university of california, berkeley .
i don' t think either of us thought, when we first began, that this would be something that' s built out to be as big as it has ,
said mobileworks ceo and co - founder anand kulkarni .
after winning a class contest, the mobileworks group got into y - combinator, a startup accelerator that got them investors like reddit co - founder alexis ohanian .
we' ve raised $ 2. 1 million to date ,
said kulkarni .
they can choose to outsource in a way that makes the world better ,
said kulkarni .
mobileworks hires mostly college graduates with skills like research, writing and editing photos. companies come to them with a task and they find the right workers to do it. they can work from anywhere. it' s all online .
the biggest secret sauce that we have is that we believe in paying people fair wages. we believe that if people are invested in the projects, they would do better work ,
said narula .
part of the decor in the new berkeley office is a map of the world, covered in photos of workers, some of them in developing countries .
i' ve been here almost three months exactly. it' ll be three months tomorrow ,
said mobileworks employee andrew karbel .
i think whether i, you know, open my own business or whatever i do; ultimately, this experience will be valuable ,
he said .
then there' s imran who spoke with abc7 news from his home in kenya .
i joined mobileworks with the interest of becoming a manager ,
he said .
i could not afford it, but after joining the mobileworks team and getting the good pay i' m now going forward to do my master' s soon ,
said imran .
mobileworks is giving people halfway around the world a little piece of economic recovery .
copyright © 2018 abc inc. , kgo - tv san francisco. all rights reserved .
has now raised more than $ 21 million in funding. the new round was led by lumia capital and past investor sierra ventures — lumia’s martin gedalin is joining the company’s board of directors. better ventures, bee partners, y combinator, kapor capital, initialized capital, fuel capital, scrum ventures and funders club also participated .
the ai event of the year for growth marketers. aug. 21 - 22
the best in ai. an invite - only executive event. oct. 22 - 23
now this does come with a price tag: from $ 1, 999 per month for up to 700 leads to $ 6, 999 per month for up to 2, 000 leads .
alternatively, you could go the old - fashioned way and just purchase predictive lead - scoring software such as 6sense, fliptop, infer, lattice, leadspace, mintigo, salesfusion, and many others. or you can get help from some more general outsourcing places such as hiring folks from elance, odesk, or clickworker, for example .
sierra ventures led the round, with initialized capital (alexis ohanian, garry tan, and aaron harris of y combinator), kapor capital, fuel capital, fundersclub, scott banister, and existing investors sam altman, 500startups, scrum ventures, crcm, and bee partners also chipping in .
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press: here is a weekly roundtable featuring top technology reporters interviewing silicon valley ceos and entrepreneurs. it is hosted by scott mcgrew .
the journalists who contribute to the show represent major national and international media brands, including fortune, forbes, techcrunch, the new york times, the economist, reuters, cnbc, central china television, the san francisco chronicle, pandodaily, npr, gigaom, eweek, usa today, dow jones, time, investor’s business daily and the financial times .
nbc bay area produces press: here in san jose, california, in the heart of silicon valley .
a selection of top articles hand - picked by our editors available only to registered users .
crowdsourcing might be big business now but it has never been fair. the pay is terrible, there is zero regulation and no recourse for workers if things go wrong. but crowdsourcing’s wild west days of exploitation could soon be over. moves to make employers more accountable and give crowd workers more benefits are helping shift the balance in favour of the employees .
it is crowd - working’s original platform, amazon’s mechanical turk (amt), that is the first port of call for reform. mechanical turk’s entire business model hinges on persuading large numbers of workers to do tiny tasks for pennies at a time. and it relies on turning its group of human workers into “a system that doesn’t talk back”, says lilly irani, a computer scientist at the university of california in irvine .
turkers, as they are known, have no idea whether an individual “requester” is likely to pay them promptly for their work, or even at all, as requesters can choose to reject work without any repercussions. this is vital because around 20 per cent of turkers say that they always or sometimes need money earned during crowd work to make ends meet, according to a small survey carried out by irani. “there are people for whom this is a crucial source of income, ” she says .
irani and colleague six silberman have built a review network called turkopticon to address this lack of accountability. it allows turkers to leave feedback on requesters that anyone else using the network can see, rating them out of five on “communicativity, generosity, fairness and promptness”. rejecting work out of hand might earn a requester poor scores in fairness and communicativity, while giving high - performing turkers a bonus for their work might boost the generosity score .
the system, to be presented at the conference on human factors in computing systems in april in paris, runs through a browser plug - in. it scours the mechanical turk website for the unique numbers that identify each requester, then searches the turkopticon database for reviews. the requester’s review score is then attached to every task they offer, letting turkers make more informed decisions about the tasks they choose .
anne midwinter is a part - time microbiologist from new zealand who has completed 28, 000 tasks on amt over the past five years. now she checks the turkopticon review for every requester before starting any job. “there’s no sick leave, paid holidays, anything like that on mturk. there is no arbitration, no appeal if you feel that you have been unfairly treated, apart from a stinging review on turkopticon, ” she says .
other crowd - working platforms have already taken some of these issues to heart. “we started as an effort to create a worker friendly crowdsourcing platform, specifically as an alternative to systems like mechanical turk, ” says mobileworks co - founder anand kulkarni .
unlike amt, mobileworks sets minimum wages for its workers tied to the cost of living in the country they are working in. each worker is assigned to a manager who watches their work and pushes suitable tasks their way, and there are opportunities to ascend the corporate ladder .
without legal redress for online workers these efforts count for little, says trebor scholz at new school university in new york city. “people fought for 100 years for the 8 - hour work day and paid vacation, against child labour. all of that is wiped away in these digital environments, ” he says, and calls for crowd workers to form a transnational union .
people fought for 100 years for the 8 - hour day and paid vacation. all of that is lost in the digital world
the first rumblings of legal action can already be heard. oregon resident christopher otey has filed a lawsuit against crowd platform crowdflower, saying it is violating the fair labor standards act by not paying employees a minimum federal wage. crowdflower disputes the claims .
meanwhile, alongside other computer scientists, niki kittur at carnegie mellon university in pittsburgh, pennsylvania, will outline his vision for the future of crowd work at a conference in san antonio, texas, later this month. kittur says crowd workers need promotions and bonuses – as well as the capacity to take their credentials with them from platform to platform, like a job reference. he is developing tools that will allow more complicated tasks to be crowdsourced because “people will be paid more if what they do is more valuable” .
“forget the perception of unskilled workers – what if you could access the top people in the field? ” kittur says. “if you could get 5 minutes of their time how could you leverage that? we’re working on that now. ”
we’re looking for bright, enthusiastic and results - driven individuals. we believe in a highly collaborative environment, powered by personal interactions, cross departmental collaboration, and real world input .
the business development manager position is expected to be a key role in identifying opportunities, representing our technology to c - level decision makers, and helping manage complex and technically sophisticated, enterprise - level data sales in a team format .
this is a telephone / email intensive outbound sales role. this position requires the ability to research opportunities extensively and craft targeted and customized pitches to high level decision makers at sophisticated organizations .
ability to deliver a minimum daily activity level and an appreciation in having that activity inspected and reviewed consistently .
superb communication skills, an ability to convey complex ideas, listen actively and build respect and credibility via genuine relationships .
provide customer quotes, proposals, order forms and product information as needed and as directed by outside sales staff .
interest in teaming with quota carriers to manage opportunities, account resource allocation, account strategy and closing sales. strong computer proficiency with expert - level understanding of internet, salesforce. com, gsuite, urltoken and other sales - martech stack tools .
looking to be promoted to a quota carrying role within 2 - 3 quarters of onboarding and quantifiable success .
ability to thrive in an intense, dynamic and high demanding start - up environment .
resilient, willing to accept criticism and to be held accountable to actions and results .
team oriented with a willingness to shift priorities and meet (if not anticipate) the needs of others daily .
design and develop robust and scalable application integration with key business applications such as salesforce crm and marketo .
design application back - end and ui that perform well with potentially millions of records .
collaborate with developers and qa engineers in remote offices on developing large software features effectively .
act as the development owner on some epics and distribute sub - tasks among other full stack and ui developers. be responsible for the completion of these epics .
b. s. in computer science or a related technical field – m. s. preferred .
5 + years experience building software solutions in an enterprise or startup engineering environment using python, javascript, or ruby .
experience developing web applications. medium - to - large, multi - tiered web applications a big plus .
experience with business applications (sales, marketing, recruiting, advertising, etc .) a big plus .
lead the creation of etls to collect, store, and normalize both structured data (e. g. data sources that have defined schemas) and unstructured data (e. g. company websites) .
combining multiple sources of data from apis, csv files, and human input into a single, structured data store while dealing with issues of duplication, incomplete data points, source prioritization, and cross - referencing .
implement nlp and machine learning in our data processes on apache spark platform using python. developing processes to monitor and ensure data integrity
work closely with pms and application developers to develop apis that support our many customer facing applications .
ability to write clean, scalable code (and a passion for it) in python or scala .
experience with relational and non relational databases such as postgres, redshift and cassandra .
ability take on hard technical challenges: crawling, machine learning, automated data cleaning, etc .
identify multiple decision makers. build a named account list. consolidate your lead sources .
maximize the value of your crm and marketing automation software. improve records with key data and additional contacts .
create a consistent, reliable, and predictable outbound pipeline. scientifically validate market segments and buyer personas .
analyze your total addressable market. estimate opportunity value and runway for new verticals. reveal hidden opportunities in your database .
work in a virtual environment where you will experience lively office atmosphere. you will be a part of a team which has a project manager, junior manager, and trainers .
knowledgeable in productivity tools such as google docs, google spreadsheet, ms office and messaging apps (e. g skype and hipchat )
afghanistan, albania, algeria, angola, argentina, armenia, azerbaijan, bangladesh, barbados, belarus, belize, benin, bhutan, bolivia, bosnia and herzegovina, botswana, brazil, bulgaria, burkina faso, burundi, cambodia, cameroon, central african republic, cape verde, chad, colombia, comoros, costa rica, côte d’ivoire, croatia, cuba, czech republic, democratic republic of congo, djibouti, dominica, dominican republic, ecuador, egypt, el salvador, eritrea, ethiopia, fiji, gabon, gambia, georgia, ghana (west africa), grenada, guatemala, guinea, guinea - bissau, guyana, haiti, honduras, india, indonesia, iran, iraq, jordan, kazakhstan, kenya, kiribati, kosovo, kyrgyzstan, laos, latvia, lebanon, libya, lithuania, macedonia, madagascar, malawi, malaysia, maldives, mali, marshall islands, mauritania, mexico, micronesia, moldova, mongolia, montenegro, morocco, mozambique, myanmar, namibia, nepal, nicaragua, nigeria, pakistan, palau, palestine, panama, papua new guinea, paraguay, peru, philippines, republic of congo, romania, russia, rwanda, samoa, são tomé and principe, senegal, serbia, sierra leone, solomon islands, somalia, south africa, south sudan, sri lanka, st. lucia, st. vincent and the grenadines, sudan, suriname, swaziland, syria, taiwan, tajikistan, tanzania, thailand, timor - leste, togo, tonga, trinidad & tobago, tunisia, turkey, tuvalu, uae, ukraine, uzbekistan, vanuatu, venezuela, vietnam, west bank, yemen, zambia, zimbabwe
please also sign up using a working email as all correspondence regarding your application will be sent to the email you will use. please use gmail .
if your application is declined, you will have a chance to re - apply again after 6 months. if you have an existing application, or have been declined recently, we strongly advise not to submit a second application before the 6 month grace period is over to avoid compromising any opportunity to get hired in the future .
ps. please only apply if you have availability of 20 hours or more a week to work .
we' re a virtual work platform that aims to bring work to highly skilled people around the world. we' re based in berkeley, ca and work with people in over 70 countries .
basically, we match talented people with work that needs to be done. companies give us work they need completed, and we match them with people around the world with the skills .
no! we' re here to connect companies with the global workforce online, and we will never ask for money from you. we want to pay you for work that you' ve done within our platform. you can check us out in the news
you sign up for one of two options: a global bank transfer that connects to your bank or for a debit card that autofills with your payment .
just enter your information in the left pane and click' continue'. it' s as easy as that !
all of our team members have college degrees or are working on acquiring a college degree. you should make sure to list all relevant skills and work history on your resume to give us an overview of who you are. please include any work experience, including (but not limited to !) working for a family business, administrative tasks, or tutoring .
have an updated resume on hand, including demographic information, educational background and work experience .
fill out the necessary information in the left side of this window. once you’ve created a candidate account, you will be asked to complete the proofreading assessment. you will be also asked to fill out some information about your background. please fill out the entire application. incomplete applications will not be reviewed or will be declined .
our hiring team reviews the applications (please do your best !) and contacts those who are fit for the role. you will be notified of the result of your application within 2 - 3 weeks .
if you get invited to move on, the next step is completing a skill assessment test. it will take a maximum of 35 minutes to complete this phase. upon finishing it, you’ll be notified of the result within the next 5 days .
the next step is video interview. you will be asked a few questions to help us to get to know you more .
you will attend a training (bootcamp). during this period, you will be introduced to projects and tools that will help you get your work done .
once you pass bootcamp, you will be placed on a 4 - week probation period. this time you will get the chance to work on client projects .
once you pass the 4 - week probation period, you will then undergo the 90 - day trial period, if you meet the requirements (listed in the handbook), you will receive a 8% increase in hourly pay .
our project managers announce any available projects that you can work on in our dedicated team rooms. you will be required to undergo training before being allowed to work on any of the projects. when you join a project, you are expected to stay on it for at least 30 days before leaving. this gives you a chance to get to know the project and try it out .
the managers will inform you of your performance and we have a dedicated system where you will find if your performance is up to the mark and if you’re meeting your goals. you will have the opportunity to improve if you have not done well on a project, but there is a limit. if you repeatedly show mistakes and poor performance, you will be removed from the platform .
you will be placed on a team based on the time frame that you’re working in, and there will be a manager online during that time. they will be your direct supervisor, and are there to answer any questions and set up your projects. the teams vary in size, but you should get to know your fellow teammates !
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messaging – only that they are very proud of their blah blah blah indecipherable offerings .
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technologies, but for truly great customer experiences the new generation of marketers must inform its strategies with both data, and emotion .
marketer that is not leveraging intent data, you should read this. great article
when you try to sell to everyone, you end up selling to no one .
nice article
the old mantra of ‘be everywhere’ will quickly be replaced with ‘be where it matters to our business'. - mike stelzner
it’s the account that becomes your customer. just because there are 15 contacts tied to that account in
have now reached the “customer” stage of your rcm, it doesn’t mean you now have 15 new customers .
thanks for sharing
es - coaching? utm _ source = dlvr. it & utm _ medium = twitter
the later salespeople are engaged, they more they have to catch up, and the more they start to look alike in the eyes of the buyers .
“put your expertise into my context and share with me what your products and services mean in my context to achieve my goals. ”
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customers want a great digital experience and a great human experience
... so basically, we want it all and we want it now !
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most loyal customers are not the happiest ones, but the ones whose problems are solved .
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on september 27, four grand prize winners were announced at the mit ide inclusive innovation competition awards ceremony at the mit media lab. 24 other winners were also named. if you missed the event, catch up with storify and see complete footage here .
new models grand prize winner: iora health winners: coworker. org, ekutir global pbc, startup box, soko
the inclusive innovation competition awards were presented during hubweek, boston and cambridge’s week long celebration of innovation and creativity. the ceremony featured speakers, screenings of finalists’ videos, and the presentation of the awards by the champion committee and members of the ide advisory board .
see press release and boston globe coverage; also read more from mit sloan and thomson reuters .
in prize money in the first - annual inclusive innovation competition. the competition recognizes and celebrates organizations that are inventing a more inclusive, productive, and sustainable future for all by focusing on the use of technology to improve economic opportunity for base - and middle - level income earners .
a total of 243 applications from around the world were reviewed by a panel of prestigious judges gathered together for the inclusive innovation competition, developed by the mit ide in collaboration with mit solve. the applicants covered a wide range of business fields, including coding bootcamps, health care innovators, collaborative robotics, farmers innovating in the developing world, and firms using artificial intelligence to empower lower - skilled workers .
new models (how new operational practices and business models revolutionize labor markets and job opportunities) .
an apparel manufacturer of sewn and bonded sports and activewear that has engineered a partially automated production line to successfully compete with lower - wage overseas manufacturers– even while it pays its trained employees living wages and benefits. they are based in
- - iora health (new models category): a health care organization that gets paid not per sick visit, but for keeping people healthy. their' health coaches' are hired based on their level of empathy. a custom - built it system assists health coaches, which has resulted in fewer visits to emergency rooms and with specialists, and better follow - through on doctor - recommended health regimens, resulting in 15 - 20 percent lower total healthcare costs. health coaches are paid a living wage while gaining an entry into the health field. iora health serves 45, 000 patients in 29 locations across 11 cities .
a non - profit that equips low - income young adults with technology - based experience and skills that allow them to compete for, and obtain, professional jobs with career pathways. year up' s curriculum is market - driven and responds directly to the hiring needs of employers. based in
trains women from low - income backgrounds and helps them land technology jobs, such as coding positions, with latin american companies. initially based in
bottom line (matching): increases the number of career - ready college graduates from low - income communities through a best - in - class mentorship and corporate matching model .
coding dojo (skills): through coding education, coding dojo empower individuals with the skills and training necessary to break through economic barriers .
urltoken (new models): a platform for workers to build networks and advocate for themselves in a shifting economy .
destácame (judges' choice): allows people and msmes to prove, for free, their creditworthiness by using alternative data gathered from credit - like services such as utilities, telecoms, and suppliers .
digitalundivided (skills): a 12 - week accelerator program that fosters economic growth in low resource communities by supporting and training women of color entrepreneurs .
docthers (judges' choice): reintegrates home - based female doctors into the health workforce by connecting them to consumers seeking convenient, affordable, quality healthcare via a nurse - assisted digital health platform .
duolingo, inc. (skills): the world' s most popular online language - learning platform. with it, anyone with internet access can learn a new language at no cost .
ekutir global pbc (new models): sustainable solutions for smallholders farmers using technology, entrepreneurship, and data .
general assembly (skills): combines accelerated training with best practice youth development principles, strategic partnerships, and thought leadership in skills - based hiring .
ignitia (humans + machines): has developed the first highly accurate, highly scalable tropical weather forecasting model; sends alerts via sms so farmers can reduce risk and increase yields .
jana (humans + machines): the largest provider of free internet service in emerging markets .
rethink robotics (humans + machines): smart, collaborative robots are reinventing manufacturing productivity through flexibility, adapting to variable environments and performing tasks like humans do .
rural sourcing, inc. (matching): creates american it jobs by opening software development centers in smaller cities to provide a cost - effective alternative to offshore outsourcing .
skills for chicagoland' s future (matching): creates talent solutions that meet employers' hiring needs and moves unemployed / underemployed individuals into jobs through its demand - driven model .
soko, inc. (new models): an ethical fashion brand, catalyzing global supply chain innovation and empowering marginalized artisans to compete in the global fashion market .
uaspire (judges' choice): drives better - informed college affordability decisions for students through two - way, text - based advising to best ensure they enroll, persist, and complete a degree with minimal debt .
viridis learning, inc. (matching): connects colleges, students and employers. leverages existing college data that matches students to work using verified knowledge and skills, making recruiting cost - effective and efficient .
all of these winners exhibited amazing innovation and a commitment to creating a more inclusive future. they are leveraging technology to improve economic opportunity for the broad middle and base of the income distribution ,
said
, mit sloan professor of information technology and director of the mit initiative on the digital economy .
each one is proof that technology can be used as a tool to create jobs and help people – customers, employees, and employers alike .
, principal research scientist at mit sloan and co - director of the mit initiative on the digital economy .
with this competition, we' ve uncovered companies that are not using technology to automate and replace workers, but rather to enhance services, products, and the lives of workers .
the mit initiative on the digital economy (ide) explores how people and businesses will work, interact, and prosper in an era of profound digital transformation. working alone and with public and private sector partners, the ide supports and conducts groundbreaking research in the areas of productivity and employment, big data, new digital business models, and social analytics. the ide sponsors fellowships; hosts competitions, conferences, and roundtables; and supports other events that inspire new ideas. the ide believes that challenges posed by the digital economy not only are solvable, but that technology will create new opportunities for people and businesses to thrive. for more information, visit urltoken
is where smart, independent leaders come together to solve problems, create new organizations, and improve the world. learn more at
copyright © 2018 pr newswire association llc. all rights reserved. a cision company .
the inclusive innovation challenge awards one million dollars to organizations that are solving a grand challenge of our time — to reinvent the future of work .
the mit ide inclusive innovation competition celebrates organizations that create economic opportunity in the digital era .
thanks to our group of judges, who delivered over one thousand reviews, we have identified our first official class of iic finalists — 24 organizations that are inventing a more inclusive, productive, and sustainable future for all .
we are pleased to announce the following award candidates, all of which support people who earn middle - and base - level incomes. each of these candidates will receive a prize in one of four categories (skills, matching, humans + machines, and new models) or a judges’ choice award .
all finalists will be awarded $ 25, 000. four grand prize winners will be selected and announced on september 27 at the iic awards ceremony at the mit media lab to receive an additional $ 100, 000 prize. the iic awards celebration, hosted by ide director prof. erik brynjolfsson and ide co - director andrew mcafee, is free and open to the public. to register, visit urltoken .
throughout the month of september, we will spotlight each finalist’s work and video on twitter. follow us at @ mit _ iic .
from a quick cheer to a standing ovation, clap to show how much you enjoyed this story .
the ide explores how people and businesses work, interact, and prosper in an era of profound digital transformation. we are leading the discussion on the digital economy .
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contributing editor ginger conlon, drives executive interviews with cmos of leading martech companies at martech advisor. as part of mta’s video q & a series she discusses the latest trends in martech, the challenges of this ever - burgeoning landscape and opportunities therein besides the skill - sets marketing chiefs are on the lookout for to build their teams. ginger also overlooks mta’s media relations and provides on - site coverage for mta’s partner events. ginger has covered marketing, sales, and customer service strategies and technologies for more than 25 years. she has in the past been the chief editor of direct marketing news and has been cited as a “top 100 most social customer service pros on twitter” and a “top 25 crm influencers you should be following. ”
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in this interview, prayag discusses how being a marketer has never been both easy and difficult all at the same time. he explains the need to move away from generic messaging for true personalization and why it' s important to develop a data - scientist approach to overcome the data nightmare that has befallen marketers. this forbes 30 under 30 (2012) uc berkeley alum describes himself as, “a standup guy who loves history, poetry, startups and scotch. ”
excellent, i love the data and intuition combination. so, let' s talk about leadgen and marketing. so, there is so much customer and prospect data available today, there' s an ever growing list of channels and touch points, but it really doesn' t seem to be any easier for marketers to build their sales funnel. what do you see as the challenge there ?
i think there are multiple challenges that are facing marketers and being a marketer has never been easier or never been harder, at the same time, so, we are living in some very interesting times. i think the number one issue facing a marketer today is that marketers are expected to be data scientists, they are expected to be able to consume a lot of data, there' s more and more data available today than ever before and marketers are expected to consume all of that data together and create a marketing strategy and execute on that strategy, and do it in a manner that looks at all the data that’s available to them, and at the same time the tools that are available to them to consume this data are very limited .
so, the primary tools that are available to marketers and marketing automation platforms, marketo, hubspot, pardot, all these platforms they are built for a different era in my opinion, they were built for 20th century but they are not built around, what i would call the modern principles of any kind of modern software, artificial intelligence, big data. so
but at the same time, it' s never been a better time to be a marketer. there is, as i said, so much data available to you as a marketer, you can really use that data to identify the best customer, to really hone in on the best strategy and use the best channels to target those customers, a lot of these channels didn' t exist five years ago and a lot of these, the data that is available to take advantage of these channels also didn’t exist five years ago. so, these are exciting times, i think there' s going to be a lot of change that’s going to happen in marketing automation in the next five to ten years and i' m really excited about the future and both being a part of the industry and as a ceo who has a decent sized marketing team in our organization .
the first thing to do is to really kind of look at a holistic picture and figure out what are the most important priorities for you as a marketer and try to build your marketing stack or try to build your solution that you' re going to rely on around your problems. marketing automation has seen a lot of new players come in in the last five years, so, it' s easy today to get distracted by different tools that are available and there' s a lot of promise that’s being made. so, first thing is to
i think that' s the number one key, first step that marketers can take .
so, get to the crux of the value that you' re getting from a solution rather than getting distracted by the bells and whistles. for example, for us, when i go and talk about our solution, we have a fairly complicated technology that we have built, one of the big outputs that we provide to you is measurable improvement, in the map of your target market, the information you have about your decision makers and the contact information that you have about decision makers, you can measure that with a fairly simple exercise. so, i encourage all our customers to go and do that measurement so they know in the end, at the very core what they are getting. so, i think that' s the approach that i recommend all marketers use. so, that will be the number one thing.
leadgenius is a privately held software as a service , marketing automation , and demand generation startup located in berkeley , california . the company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads . the company 's crawlers comb through websites , business directories , government filings , and credit data to train a machine learning system for business-to-business sales . leadgenius is the first crowdsourcing company to set a minimum wage for its workers tied to the cost of living in the country they are working in . the company launched in y combinator ’s summer 2011 class under the name mobileworks . it has since raised $ 6 million in venture funding from investors such as sierra ventures , andreessen horowitz , alexis ohanian , mitch kapor , dave mcclure , and sam altman . 
leadgenius is a privately held software as a service, marketing automation, and demand generation startup located in berkeley, california. the company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads. the company's crawlers comb through websites, business directories, government filings, and credit data to train a machine learning system for business-to-business sales. leadgenius is the first crowdsourcing company to set a minimum wage for its workers tied to the cost of living in the country they are working in. the company launched in y combinator ’s summer 2011 class under the name mobileworks. it has since raised $ 6 million in venture funding from investors such as sierra ventures, andreessen horowitz, alexis ohanian, mitch kapor, dave mcclure, and sam altman.
leadgenius is a privately held software as a service, marketing automation, and demand generation startup located in berkeley, california. the company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads. the company's crawlers comb through websites, business directories, government filings, and credit data to train a machine learning system for business-to-business sales. leadgenius is the first crowdsourcing company to set a minimum wage for its workers tied to the cost of living in the country they are working in. the company launched in y combinator ’s summer 2011 class under the name mobileworks. it has since raised $ 6 million in venture funding from investors such as sierra ventures, andreessen horowitz, alexis ohanian, mitch kapor, dave mcclure, and sam altman.