mano ya na mano ( zee tv )
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mano ya na mano on u turn - story of rj animesh on red fm kolkata .
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: on personal front i 'm waiting for some channel to start a horror show, or serial like mano ya na mano, which creates interest and keep the viewers hooked onto theri tv sets .
this thriller television series aired in 2012 on zee tv and is still running successfully .
first horror series that debuted on indian tv was the famous zee horror show. the show was directed by ramsay brothers and ran on zee tv for about five years. this show became a popular show in the 90’s and had short stories which ran as 4 - 5 episodes .
balaji was formed in 1994 as a private limited company. the first two serials produced by the company costing balaji rs 25 lakh were rejected by all satellite channels, the first serial to be aired was' mano ya na mano' on zee tv in 1995. this was followed by the music - based show' dhun dhamaka', telecast on dd metro, which was moderately successful. however, true success came with' hum paanch' - a comedy serial which ran for five years on zee tv. this was followed by the daily soaps' itihaas' on doordarshan, and' kudumbum' (in tamil) on sun tv. these soaps went on to become huge hits ...
based on ripley' s believe it or not, mano ya na mano was a reality show based on weird, real life incidents from all over india. and they were really scary! some of the episodes were based on super natural powers and the series had irrfan khan hosting it in its first season while mishal raheja hosted the second season. this was one of a kind show and people loved it purely for its uniqueness .
: get one of two comedies in prime time. and it should be really good ones. out of the box type. this will work great for zee
money wise: kapoor feels producing reality shows for tv would not be a smart choice for her company. jayachandran / mint
we endeavor to maintain a healthy pipeline for new tv shows and strive to consistently deliver top - quality content catering to a diversified audience across genres in india .
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its scary background music still haunts me as i write this. aahat was synonymous with horror shows for a lot of us, and was first aired in 1996. with its spooky storyline displaying paranormal activities, the show gained mass popularity and we would eagerly wait for it on sony tv .
the laurels crowd a shelf in her office—telly awards statutes she has received in the past decade. “what i am concerned with primarily is profitability. that’s why i have not got into reality tv. i have the infrastructure and the resources for making serials. every leading entertainment channel has a successful tv serial made by us. ” for reality shows, kapoor is exploring the virtual world. “an online talent show maybe, which i am exploring very seriously at the moment, ” she says. “i will also get into hyper - reality, something like what lsd is, on the internet. ”
we have created and produced two tv – a musical show phire asher gaan, a non - fiction show for star bangla; and sohagi sindur, a bengali fiction daily on colors bangla. in addition to this, we are also creating a bengali web - series for balaji’s upcoming digital channel alt .
even as we made rapid strides in the hindi market we strategically expanded our offering to the growing demand in regional content. our first regional program, ‘kudumbam’ was produced in 1998 by us and aired on sun tv. this laid the foundation for balaji in becoming a prolific content producer down south in languages such as telugu, kannada, malyalam and tamil. some of the hit shows produced by us in south were kudumbam, kulaavillaakku, kasthuree in tamil, kavyanjali in malayalam and pavithrabandham, kalisundhamra in telugu. additionally, we also produced shows internationally for ary in dubai (khwaish) and maharaja tv in sri lanka .
with the fashion brand, ekta is helping the modern indian woman find the route to express her thoughts and beliefs. brand ek promotes women’s wear with quality ethnic wear at competitive prices. we cater to the upper and higher middleclass audience who want to buy what they see on television, inspired by what the tv characters wear
brand ek, is the signature label of ekta kapoor comprising indian ethnic wear and exquisite jewelry. we have made a mark in the world of fashion in a limited time and the brand is available in the online space and also through tv shopping networks. the brand caters to indian audiences across the globe and aims at capturing an even wider universe .
indian television never fails to amaze. be it the over popular k - serials that run over for decades and more or comedy shows that give us doze of hearty laughter! but indian tv hasn' t disappointed in the horror shows department either! here are 8 horror shows, that rule the late night airwaves, sending chills down the spine. and we are not exaggerating !
andheri link road, where balaji telefilms is located, is the cacophonous heart of this mumbai suburb. it has malls and multiplexes, tv and film production companies, a variety of restaurants, even some quaint photo studios whose windows display portraits of vintage hindi film stars. the lane in which the balaji office stands also has the fun republic multiplex, yash raj films and barry john’s acting studio—and many gaping potholes and open drains .
: we are alreay on right path, at most 5 of our program is giving more than 2. 5 rating. and on friday, saturday & sunday - did will really give us boost. 1 ] please close bhangowali and insert one new program. 2 ] please always close our daily program at twist and any big twist highlight every where (other program / zee news / dna) on all serial. - at presently this is missing. 3 ] our every program should have one unique back ground song - audience relates to this very fast. 4 ] most of the ladies are watching serials for jewellary and costumes - designer jewellery is missing from our serials. any how i am sure very soon we are going to be top in ranking
balaji' s success was attributed to its early entry into the business and presence in the regional markets. balaji was credited for assessing the public demand properly. its presence across the spectrum and its cordial relationship with most channels ensured it' s continued growth. at the same time, its expenditure was controlled by its investment in high quality studios and equipment. throughout the 1990s, western - style plots had dominated indian television soaps. instead of following this trend, balaji conducted research and tv shows and viewers. balaji' s research showed that the reach of fiction - based shows was about 60% and that they appealed to women across regions and languages ...
the idea was to create a small but radical brand for the banner she launched lsd with: alt entertainment. “just as with tv, we broke the clutter by introducing something that nobody had seen before. i wanted to introduce alt with a small film with a large concept. the production should scream, i thought. ” dibakar banerjee, the director of the film, had her convinced the first time he narrated the story to her. “the dog - eat - dog world that it dealt with; where the victim, as well as the victimizer are in it for something; it appealed to me a lot, ” kapoor says. later, when she watched a rough cut, she was shell - shocked, almost hysterical: “i thought, my god, what did i get into? but i realized that for the first time a film challenged me to change my mindset. the bloody attitude got me. ”
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please note: this case study was compiled from published sources, and is intended to be used as a basis for class discussion. it is not intended to illustrate either effective or ineffective handling of a management situation. nor is it a primary information source. chat with us please leave your feedback
in 2001, balaji began exploring export markets for its content library. the markets in usa, uk, canada, middle east, sri lanka, singapore and mauritius with their significant nri population were deemed to become major markets for the company in the future .
balaji was also planning serials in marathi, punjabi, bengali and gujarati. the indian television software industry was highly competitive, comprising a few organized and many unorganized players. padmalaya telefilms, atn international, jain studios, galaxy multimedia, tv18, creative eye, pritish nandy communications and sri adhikari brothers were the other major players in the sector. the fact that some of the channels were getting into backward integration by starting their own production house did not augur well for production houses like balaji. however, the ever - increasing number of channels was expected to help the company ...
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the bjp - led coalition government completes three eventful years in office on monday, but, though party leaders put up a brave face, its critics dub the performance lacklustre and one riddled with u - turns on a few important issues .
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: we should bring nice content like diya or bate (star plus) bade acche lagte hai (sony), husband wife love story, someting related to sports story & it should be released on saturday & sunday, etc etc .
: we should now minimize the typical saas bahu concept, and also stop dragging the serials, our most of the serails are dragged for quite a long time which then becomes indigestable, we should add some thrillers, comedy serails, and may be look for some full to horror shows late nights on a week end .
: we should try to re launch old programs like antakshari & humpaanch etc .
dishtv india declares q1fy19 result: subscription revenues of rs. 14, 893 million, up 8. 1% qoq
balaji telefilms ltd. is one of the largest content production houses across india, south asia, south east asia and the middle east delivering hindi and regional content. promoted by mr. jeetendra kapoor, mrs. shobha kapoor, ms. ekta kapoor and mr. tusshar kapoor, we have constantly built relationships across the entertainment industry, while identifying new avenues and markets .
in 2000 the launch of the three shows on star plus, namely ,
kyunkii... saasbhikabhibahuthi
,
kahaanighargharkii
and
kasautiizindagii kay
catapulted us into the living rooms of india and indians globally. such was the popularity of our shows in 2002 that 22 out of top 25 serials were produced by us, and we are proud that even today our shows consistently continue to be ranked number 1 shows on the general entertainment channels .
today having produced over 17, 000 hours of television content, we are one of the leading providers of television entertainment in india. at present we are producing television content for all major entertainment channels in the country .
our success in the television market is attributed to understanding the pulse of the masses, anticipating viewer and channel preferences and creating programs which are in tune with the changing times. our state of the art infrastructure includes production sets, resources, manpower and editing machines and this allows us to continuously produce high quality shows .
balaji motion pictures ltd. (bmpl) has become synonymous with commercial cutting edge cinematic content supported by intensive and innovative marketing .
while balaji films group was set up in 2001 and kyokii... main jhuth nahin bolta, (2001) was the first film produced, balaji motion pictures limited was formally incorporated as a subsidiary on march 9, 2007. today, with a number of award - winning and acclaimed box office blockbusters, we have firmly established our position among the top 5 indian motion picture studios in the business .
after the release of our first film in 2001, we produced kucchtohai, krishna cottage and koi aap sa in 2003, 2004 and 2005 respectively. in 2005, we produced and released kyaakoolhaihum which made it to the top three films of 2005; and also pioneered the wave of adult comedies. in 2007, shootout at lokhandwala co - produced with sanjay gupta was the first film under the bmpl banner. the film was critically acclaimed as well as a commercial hit. it was followed in 2008 by c kkompany. in the same year we co - produced mission istanbul and emi – liya hai toh chukana padega with popcorn entertainment. in 2008, we acquired the domestic distribution rights of bhoolbhulaiyaa, darling and sarkar raj .
in 2010, we launched a sub - brand alt entertainment (details below) for new - age cinema with alternate sensibilities. love sex aurdhokha was the first movie produced by ‘alt’. in the same year, we released once upon a time in mumbaai, which was among the most acclaimed hits of the year. this was followed in fy 2012 - 13 by kyaa super koolhain hum a sequel to the erstwhile 2007 hit kya koolhain hum which surpassed expectations and became a box - office winner .
in fy2014, we scaled output substantially with diverse subjects and genres, cementing our position as a film company to reckon with. the 6 movies produced and released during 2013 / 14 were ek thi daayan, shootout at wadala, lootera, once upon a time in mumbai dobaara, shaadike side effects and ragini mms - 2. we also successfully undertook distribution of some of our movies in limited territories, giving us the confidence to be across the value chain, from production to distribution .
over a period of time we have built a diversified film library which would provide stable and recurring future cash flows. the library, in future, would help us exploit old content on new and emerging platforms as well .
we will continue building on our credibility as a leading motion picture studio and maintain focus on scripts, budgets, economies of scale and out - of - the - box marketing. the emphasis will continue to be on optimising risk - return trade - off by pre - sale of rights as well as production of sequels and series which have an easier acceptance and connect with audiences. in recent times we have been building our capabilities in film distribution and undertaken distribution of our movies in select territories. in the near future we aim at becoming a fully integrated studio across the value chain, from ideation to distribution of the final film .
with four releases, 2011 - 12 saw the rapid emergence of alt entertainment, our alternate brand, which stands for new - age cinema with alternate sensibilities. shor in the city, an urban drama, emerged as the most acclaimed film of the year, while ragini mms, a paranormal thriller made on a shoe - string budget was a big hit. alt’s also forayed into regional cinema with its award - winning marathi language movie taryanche bait. the year ended on a crescendo with the runaway success of the dirty picture, one of the most acclaimed, celebrated and discussed films of indian cinema .
going forward alt will continue in the space of commercial alternate cinema while the parent brand balaji motion pictures will create and produce content aimed at a more universal and mainstream audience. we believe that there is a tremendous scope and demand for the cutting edge content produced by alt given the changing market landscape and audience profile and tastes .
the company’s digital content business is housed under alt digital media entertainment ltd, which was incorporated as a wholly - owned subsidiary in august, 2015. through the subsidiary, we have made a strategic foray into the b2c digital content business segment to monetise the incredible potential of original, premium, on - demand entertainment .
the unit will operate an over - the - top (ott) platform that will offer subscription - based video on - demand services. it has been floated with an aim to produce original shows for web and mobile users. the move reflects btl’s strategic intent to expand its entertainment expertise by creating enjoyable and engaging content for digital audiences, targeted towards urban indians and the indian diaspora. altbalaji offers fresh, original and exclusive stories. tailored especially for indians across the globe, the platform hosts premium, high quality shows featuring popular celebrities, acclaimed writers, and award winning directors, making altbalaji a true alternative to mainstream entertainment
alt will create highly differentiated, original digital content for the entire ecosystem spanning mobiles, computers, tablets, smart tvs and game stations. it will present all - new original, exclusive and fresh content across genres, available only on alt digital, and developed solely for the digital consumer .
chhayabani balaji entertainment private limited (cbepl) is a subsidiary of balaji telefilms limited (btl), in partnership with kolkata - based chhayabani private limited. cbepl leverages btl’s competitive strengths to produce entertainment across the media and chhayabani’s glorious heritage of producing extremely notable films in bengal. the collaboration has brought together two different media houses, with distinctive strengths to create exciting content, while also attracting high - quality talent .
chhayabani continues to be the preferred partner for balaji, given its cinematic excellence and passion to produce quality entertainment products. moving ahead, we are open to a programming mix of diverge genres, new concepts and innovative formats, including daily soaps, short format series, reality shows or weekend shows .
in 2014 balaji telefilms ltd. acquired a controlling stake in marinating films private limited (mfpl) to showcase box cricket league. box cricket league is a fusion of celebrities, entertainment & cricket all put into one. it is one of a kind arrangement that brings entertainment and cricket together in the form of over 120 celebrities that fill out the roster of 8 co - ed teams. fundamentally it is first of its kind to have men and woman play together and compete in a rectangular box shaped stadium with a soft ball. season 1 has been a great success and we continue to develop the concept going forward
kapoor apologizes as soon as she arrives, half an hour after the appointed time .
the trademark red smear of puja teeka on her forehead is missing. in harem pants, a black tee and osho chappals, the 34 - year - old media magnate looks more lsd than the title she has ungrudgingly—and as i discover later, quite smugly—worn ever since the mid - 1990s: the queen of television soap operas. “the overwhelming response to lsd is yet to sink in, ” she says, before i ask what made her choose a film that so blatantly flouts all the rules of classical film - making .
by the time i met her, lsd had done its first weekend at the box office and a new set of posters were plastered on the roads, screaming “superhit! ”. trade analysts were reporting that the film had already clocked rs5 crore (it was made with a production budget of rs2 crore) .
but kapoor seems flabbergasted by what she says are exaggerated reports. “the way it is going, it’s 90% likely that we will break even in the next three days, ” she says, with cautious confidence (the net box office collections of lsd, inclusive of its second weekend, are around rs8. 5 - 9 crore) .
alt entertainment’s next big project is shor, a film to be directed by raj and d. k. nimodru, with her brother tusshar kapoor in the lead. once upon a time in mumbai, with ajay devgn and kangana ranaut, releases on 30 july, and later this year, golmaal 3 goes on the floor. “you have to go radical sometimes. there are risks inherent in the most formulaic film too, but there has to be a balance to create a brand, ” kapoor says .
kapoor’s gaze is unflinching. she gestures with her hands only occasionally, and when she does, the astrological stones she wears flash across your eyes: a garnet, a yellow sapphire, a diamond - studded white stone. she says she owes her mental balance to astrology: “some stones attract positivity, ” she says. “i also believe in some rituals; my way to connect with god, it’s not just for material gains as people perceive. ” it’s common knowledge that an additional “k” was added to the titles of some soaps on the advice of her astrologer. kapoor has a knack for pop spirituality babble: “the biggest sin you can commit is if you hurt another human being”; “you have to trust your instinct”. she believes “that everything happens for a reason” .
in the most recent quarter (october - december), balaji’s revenues declined 22. 4% to rs39. 3 crore because it made less money from projects it commissioned or outsourced to other production houses. tax provisions allowed the company to double its net profits, but investors didn’t take too kindly to the poor numbers, despite the increase in number of programming hours. according to bloomberg estimates, balaji’s stock has declined 16. 17% since the beginning of this year, compared with an average 3. 36% fall for the broadcasting and entertainment industry in general .
kapoor remains unabashedly proud that she changed the taste for television content in a newly globalized country (kyunki saas bhi kabhi bahu thi ran for about eight years and went off air in november 2008 owing to falling popularity). “the mother - in - law and daughter - in - law conflicts are crucial to trps whether we like it or not. in those days, the fight was in the kitchen, now it’s outside of the kitchen, about other issues which are important in a rural setting, ” she says .
by the time we wrapped up the interview, the bells at the office temple had started ringing. i nudged myself out on to the road, where hundreds of mosquitoes were swarming above the open drains .
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the cakey make up, the flying furniture, the disfigured bodies and the overacting sometimes went overboard, but those old horror shows really scared the shit out of us. we preferred watching them with our families as they were too scary to be watched alone. these horrors shows from the 90s and early 2000s made sure that everyone at home watched together and freaked out together .
ssshh. . koi hai and ssshhh…fir koi hai were aired on star plus. vikraal, the main protagonist, was played by mamik singh and later by salil ankola .
the ghosts and zombies of the show were so convincing that we watched the show for its suspense and mystery despite being scared .
the balaji production was inspired by ripley' s believe it or not. hosted by bollywood actor irrfan khan, the show successfully wreaked havoc in our minds .
remember the joker with the sinister laughter? he almost made us pee in our pants. the mystical series was based on the life of seven teenagers with director ashutosh gowariker playing a major role. shreyas talpade also played a child artist in the show .
a ramsay brothers production, this one featured javed khan, ajinkya deo and archana puran singh who gained fame through the series. so much did the show influence our lives that we were afraid of sleeping with the lights off .
based on a small town called gahota, achanak 37 saal baad revolved around the town which experienced paranormal activities and bloodshed every 37 years. the show was appreciated for its storyline and thriller appeal .
x - zone was critically acclaimed for its special effects. popular actors like ashutosh rana and kay kay menon featured in the show .
raat hone ko hai was first premiered on sahara channel in 2004. bp singh, the king of horror shows, produced this show which gave us sleepless nights .
the show revolved around the life of a girl next door played by geetanjali tikekar and later by pallavi kulkarni. rajeev khandelwal played the male lead. an entertaining show, it added the right amount of thrill and mystery to our mundane lives .
produced by vikram bhatt, this one came on the block only recently, but was appreciated for its impressive direction. the show revolved around supernatural powers in a mystical world and investigated them .
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is probably one of the most popular horror series that was created by b. p singh for sony entertainment television. the show premiered on 12 th october 1995 and it is the longest running horror show aired on indian television. the sixth season of the episode premiered in february 2015 .
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the tales unfolds and take mysterious turns. guess who played ashutosh? it was film director ashutosh gowarikar who later went on making films like swades and jodha akbar. watch the first episode of
another gripping take on paranormal activities was the show fear files... darr ki sacchi tasvirein .
and contiloe entertainment for star plus. the show ran for three seasons and is considered as one of the most commercially successful horror shows of indian television .
if you love river rafting and have always been open to new adventures, wait till you see this episode from the show .
the show premiered on sahara manoranjan (sahara one now) in 2004. the show brought together some intriguing tales which were broadcast in parts. watch a part of the story' lift' here! we are sure you will end up being scared of the idea of asking help on a deserted road !
sony entertainment television india. the theme of the show was paranormal experiences that were narrated by the victims themselves .
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mano ya na mano is a horror television drama-series aired on zee tv channel in 1995 . the series was directed by rajesh ranashinge , who is known for directing thriller and horror indian series . mano ya na mano was telecasted on zee cafe europe & right now the show is airing by itself on 9x . 
mano ya na mano is a horror television drama-series aired on zee tv channel in 1995. the series was directed by rajesh ranashinge, who is known for directing thriller and horror indian series. mano ya na mano was telecasted on zee cafe europe & right now the show is airing by itself on 9x.
mano ya na mano is a horror television drama-series aired on zee tv channel in 1995. the series was directed by rajesh ranashinge, who is known for directing thriller and horror indian series. mano ya na mano was telecasted on zee cafe europe & right now the show is airing by itself on 9x.