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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>As filed with the Securities and Exchange
Commission on April 8, 2020</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: right"><B>Registration No.&nbsp;333-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</B></P>



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<P STYLE="font: 16pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 16pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>WASHINGTON, DC 20549</B></P>

<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;_____________________________</P>




<P STYLE="font: 16pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>FORM S-8</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 6pt 0 0; text-align: center"><B>REGISTRATION STATEMENT </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>UNDER</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>THE SECURITIES ACT OF 1933</B></P>

<P STYLE="font: 16pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><FONT STYLE="text-transform: uppercase"><B>the
rubicon project, Inc.</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Exact name of registrant as specified in its
charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; font: bold 12pt CG Times (WN); text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">Delaware<BR>
<FONT STYLE="font-weight: normal">(State or Other Jurisdiction <BR>
of Incorporation or Organization)</FONT></FONT></TD>
    <TD STYLE="width: 34%; padding-right: 5.4pt; padding-left: 5.4pt; font: bold 12pt CG Times (WN); text-align: center">&nbsp;</TD>
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; font: bold 12pt CG Times (WN); text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif; font-size: 10pt">20-8881738 <BR>
<FONT STYLE="font-weight: normal">(I.R.S. Employer<BR>
Identification No.)</FONT></FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 6pt 0 0; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>12181 Bluff Creek Drive, 4<SUP>th</SUP> Floor
</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Los Angeles, CA 90094 </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Address of Principal Executive Offices, Zip
Code)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>The Rubicon Project, Inc. 2014 Equity Incentive
Plan, as amended<BR>
Telaria, Inc. 2013 Equity Incentive Plan, as amended<BR>
ScanScout, Inc. 2009 Equity Incentive Plan, as amended<BR>
Tremor Media, Inc. 2008 Stock Plan, as amended<BR>
Inducement Stock Option Awards<BR>
Inducement Restricted Stock Unit Awards<BR>
The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan, as amended</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Full title of the plans)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>Aaron Saltz<BR>
General Counsel and Corporate Secretary<BR>
The Rubicon Project, Inc. </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>12181 Bluff Creek Drive, 4<SUP>th</SUP> Floor
</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Los Angeles, CA 90094</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Name and address of agent for service)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>(310) 207-0272 </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Telephone number, including area code, of agent
for service)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">Indicate by check mark whether the registrant is a large
accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See
the definitions of &#8220;large accelerated filer,&#8221; &#8220;accelerated filer,&#8221; &#8220;smaller reporting company,&#8221;
and &#8220;emerging growth company&#8221; in Rule 12b-2 of the Exchange Act.</P>

<P STYLE="font: 4.5pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: bottom">
    <TD STYLE="width: 28%"><FONT STYLE="font-size: 10pt">Large&nbsp;accelerated&nbsp;filer</FONT></TD>
    <TD STYLE="width: 46%">&#9744;</TD>
    <TD STYLE="width: 24%"><FONT STYLE="font-size: 10pt">Accelerated&nbsp;filer</FONT></TD>
    <TD STYLE="width: 2%">&#9746;<FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD></TR>
<TR>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">Non-accelerated filer</FONT></TD>
    <TD>&#9744;<FONT STYLE="font-size: 10pt">&nbsp;&nbsp;&nbsp;</FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Smaller&nbsp;reporting&nbsp;company</FONT></TD>
    <TD>&#9744;</TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD><FONT STYLE="font-size: 10pt">Emerging growth&nbsp;company</FONT></TD>
    <TD>&#9744;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
</TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0; text-align: center"><B>
CALCULATION OF REGISTRATION FEE </B></P>

<P STYLE="font: 3pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR>
    <TD STYLE="border-bottom: Black 2.5pt double; width: 29%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 2.5pt double; width: 19%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 2.5pt double; width: 15%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 2.5pt double; width: 21%">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 2.5pt double; width: 16%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD COLSPAN="5" STYLE="padding-left: 0.1in">
</TD></TR>
<TR STYLE="vertical-align: bottom">
    <TD STYLE="padding-bottom: 0.75pt; text-align: center"><FONT STYLE="font-size: 7.5pt"><B>Title&nbsp;of&nbsp;Securities&nbsp;to&nbsp;be&nbsp;Registered</B></FONT></TD>
    <TD STYLE="white-space: nowrap; padding-left: 0.1in">
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Amount</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>to be</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0 0 0.75pt; text-align: center"><B>Registered<SUP>(1) </SUP></B></P></TD>
    <TD STYLE="white-space: nowrap; padding-left: 0.1in">
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Proposed</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Maximum</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Offering Price</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0 0 0.75pt; text-align: center"><B>Per Share</B></P></TD>
    <TD STYLE="white-space: nowrap; padding-left: 0.1in">
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Proposed</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Maximum</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Aggregate</B></P>
        <P STYLE="font: 7.5pt Times New Roman, Times, Serif; margin: 0 0 0.75pt; text-align: center"><B>Offering Price</B></P></TD>
    <TD STYLE="white-space: nowrap; padding-left: 0.1in; text-align: center"><FONT STYLE="font-size: 7.5pt"><B>Amount of<BR>
Registration Fee</B></FONT></TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-top: black 1pt solid; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">Registrant Common Stock, par value $0.00001 issuable pursuant to:</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-top: black 1pt solid; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-top: black 1pt solid; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-top: black 1pt solid; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-top: black 1pt solid; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">&#8212;Future awards under The Rubicon Project, Inc. 2014 Equity Incentive Plan (the &#8220;Rubicon Plan&#8221;)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">16,242,688(2)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$4.49(3)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$72,929,669.12(3)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$9,466.27</FONT></TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">&#8212;Outstanding restricted stock units under the Telaria, Inc. 2013 Equity Incentive Plan (the &#8220;Telaria Plan&#8221;) and outstanding inducement restricted stock unit awards (the &#8220;Inducement RSUs&#8221;)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">2,416,928(4)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$4.49(3)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$10,852,006.72(3)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$1,408.59</FONT></TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">&#8212;Outstanding options under the Telaria Plan, the ScanScout, Inc. 2009 Equity Incentive Plan (the &#8220;ScanScout Plan&#8221;), the Tremor Media, Inc. 2008 Stock Plan (the &#8220;Tremor Media Plan&#8221;) and outstanding inducement stock option awards (the &#8220;Inducement Options&#8221;)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">4,998,650(5)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$3.80(6)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$18,994,870(6)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$2,465.53</FONT></TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">&#8212;Future awards under The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan (the &#8220;ESPP&#8221;)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">2,000,000(7)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$3.82(8)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$7,640,000(8)</FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center"><FONT STYLE="font-size: 10pt">$991.67</FONT></TD></TR>
<TR>
    <TD STYLE="vertical-align: top; border-bottom: black 1pt solid; padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; border-bottom: black 1pt solid; text-align: center">&nbsp;</TD></TR>
<TR>
    <TD STYLE="border-bottom: Black 2.5pt double; vertical-align: top; padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt"><B>Total:</B></FONT></TD>
    <TD STYLE="border-bottom: Black 2.5pt double; white-space: nowrap; vertical-align: bottom; text-align: center"><FONT STYLE="font-size: 10pt"><B>25,658,266</B></FONT></TD>
    <TD STYLE="border-bottom: Black 2.5pt double; white-space: nowrap; vertical-align: bottom; text-align: center">&nbsp;</TD>
    <TD STYLE="border-bottom: Black 2.5pt double; white-space: nowrap; vertical-align: bottom; text-align: center"><FONT STYLE="font-size: 10pt"><B>$110,416,545.84</B></FONT></TD>
    <TD STYLE="border-bottom: Black 2.5pt double; white-space: nowrap; vertical-align: bottom; text-align: center"><FONT STYLE="font-size: 10pt"><B>$14,332.06</B></FONT></TD></TR>
</TABLE>


<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 2pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(1)</TD><TD>In addition to the number of shares of the common stock, par value $0.00001 per share (the &#8220;Common Stock&#8221;) of the
Registrant stated above, pursuant to Rule 416 under the Securities Act of 1933, as amended (the &#8220;Securities Act&#8221;),
this registration statement also covers any additional shares of Common Stock<FONT STYLE="background-color: white">&nbsp;that become
issuable by reason of any stock dividend, stock split, recapitalization or other similar transaction effected without receipt of
consideration that increases the number of the Registrant&#8217;s outstanding shares of Common Stock</FONT>.</TD></TR></TABLE>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(2)</TD><TD>In connection with the merger of a wholly owned subsidiary of The Rubicon Project, Inc. (the &#8220;Company&#8221; or &#8220;Registrant&#8221;)
<FONT STYLE="background-color: white">with and into Telaria, Inc. (&#8220;Telaria&#8221;) (such transaction, the &#8220;Merger&#8221;),
the Registrant has assumed the shares that remained available for future awards under the Telaria Plan and converted such shares
into </FONT>7,242,688 <FONT STYLE="background-color: white">shares of Common Stock that may be issued pursuant to future awards
granted under the Rubicon Plan in accordance with, and subject to the terms and conditions of, an exception under Rule 303A.08
of the NYSE Listed Company Manual. The Registrant is also registering </FONT>9,000,000 shares of Common Stock that may be issued
under the Rubicon Plan as a result of an &#8220;evergreen&#8221; provision contained therein.</TD></TR></TABLE>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(3)</TD><TD>Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(c) and Rule 457(h) under the Securities
Act, based upon the average of the high and low prices of the Registrant&#8217;s Common Stock on the New York Stock Exchange on
April 3, 2020.</TD></TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>


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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(4)</TD><TD><P STYLE="margin: 0; font: 10pt Times New Roman, Times, Serif">In connection with the Merger, the Registrant assumed approximately
2,366,496 restricted stock units granted under the Telaria Plan and 50,432 Inducement RSUs, which were granted by Telaria as inducement
awards in reliance on the employment inducement exception to shareholder approval under Section 303A.08 of the NYSE Listed Company
Manual. This Registration Statement also covers the future issuance under the Telaria Plan of the shares of Common Stock underlying
the restricted stock units assumed under the Telaria Plan in the event that such shares of Common Stock revert to the Telaria Plan
share reserve in accordance with the terms of the Telaria Plan.</P>


</TD></TR></TABLE>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(5)</TD><TD><P STYLE="margin: 0; font: 10pt Times New Roman, Times, Serif">In connection with the Merger, the Registrant assumed approximately
1,029,647 outstanding stock options granted under the Telaria Plan, 528 outstanding stock options granted under the ScanScout Plan,
2,340,065 outstanding stock options granted under the Tremor Media Plan and 1,628,410 Inducement Options, which were granted by
Telaria as inducement awards in reliance on the employment inducement exception to shareholder approval under Section 303A.08 of
the NYSE Listed Company Manual. This Registration Statement also covers the future issuance under the Telaria Plan of the shares
of Common Stock underlying the stock options assumed under the Telaria Plan in the event that such shares of Common Stock revert
to the Telaria Plan share reserve in accordance with the terms of the Telaria Plan.</P>


</TD></TR></TABLE>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(6)</TD><TD>Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(h) under the Securities Act, based
upon the weighted-average exercise price per share of the options assumed by the Registrant.</TD></TR></TABLE>

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<TD STYLE="width: 0"></TD><TD STYLE="width: 24.45pt">(7)</TD><TD>Represents 2,000,000 shares of Common Stock that may be issued under the ESPP as a result of an &#8220;evergreen&#8221; provision
contained therein.</TD></TR></TABLE>

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<TD STYLE="border-bottom: Black 2.5pt double; width: 0"></TD><TD STYLE="border-bottom: Black 2.5pt double; width: 24.45pt">(8)</TD><TD STYLE="border-bottom: Black 2.5pt double">Estimated solely for the purposes of calculating the registration fee pursuant to Rule 457 under the Securities Act, based
upon a 15% discount from the average of the high and low prices of the Registrant&#8217;s Common Stock on the New York Stock Exchange
on April 3, 2020, such discount representing the maximum permissible discount offered pursuant to the ESPP.</TD></TR></TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>




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<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center">EXPLANATORY NOTE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in; text-align: left"><FONT STYLE="font-weight: normal">On
April 1, 2020, a wholly owned subsidiary of The Rubicon Project, Inc. (the &#8220;Registrant&#8221;) merged with and into Telaria,
Inc. (&#8220;Telaria&#8221;) with Telaria becoming a wholly owned subsidiary of the Registrant (the &#8220;Merger&#8221;). This
registration statement on Form S-8 relates to shares of the Registrant&#8217;s Common Stock, $0.00001 par value per share, issuable
pursuant to future awards that may be granted under the Rubicon Plan, the ESPP and the Telaria Plan and upon the vesting of restricted
stock units and exercise of options assumed by the Registrant in connection with the Merger.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>PART I </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0; text-align: center"><B>INFORMATION REQUIRED IN THE SECTION
10(a) PROSPECTUS </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in; text-align: left"><FONT STYLE="font-weight: normal">The
information required by this Part I has been omitted from this Registration Statement pursuant to the Note to Part I of Form S-8.</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0.25in 0 0; text-align: center"><B>PART II </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-align: center"><B>INFORMATION REQUIRED IN THE REGISTRATION
STATEMENT </B></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1in"><B>Item&nbsp;3.</B></TD><TD><B>Incorporation of Documents by Reference.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">The following documents filed by the
Registrant with the Securities and Exchange Commission (the &#8220;Commission&#8221;), are incorporated by reference herein and
shall be deemed to be a part hereof:</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 12pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-size: 10pt">1.</FONT></TD><TD><FONT STYLE="font-size: 10pt">The Registrant&#8217;s Annual Report on Form 10-K for the fiscal year ended December 31, 2019
filed with the Commission on February 27, 2020; </FONT></TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 12pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-size: 10pt">2.</FONT></TD><TD><FONT STYLE="font-size: 10pt">The Registrant&#8217;s Current Reports on Form 8-K filed with the Commission on January 16, 2020,
January 30, 2020 (as amended by the Registrant&#8217;s Current Report on Form 8-K/A filed on January 31, 2020), February 28, 2020
and April 1, 2020; and </FONT></TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 12pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-size: 10pt">3.</FONT></TD><TD><FONT STYLE="font-size: 10pt">The description of the Common Stock contained in the Registrant&#8217;s Registration Statement
on Form 8-A filed with the Commission under Section&nbsp;12(b) of the Securities Exchange Act of 1934, as amended (the &#8220;Exchange
Act&#8221;), on March 28, 2014, including any amendments or reports filed for the purpose of updating such description. </FONT></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">In addition, all documents filed by the
Registrant pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date hereof, but prior to the filing of
a post-effective amendment to this Registration Statement that indicates that all securities offered hereby have been sold or that
deregisters all such securities then remaining unsold, shall be deemed to be incorporated by reference in this Registration Statement
and to be a part hereof from the date of filing of such documents. Notwithstanding the foregoing, unless specifically stated to
the contrary in such filing, none of the information that the Registrant discloses under Items 2.02 or 7.01 of any Current Report
on Form 8-K that it may from time to time furnish to the Commission will be incorporated by reference into, or otherwise be included
in or deemed to be a part of, this Registration Statement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">For purposes of this Registration Statement,
any document or any statement contained in a document incorporated or deemed to be incorporated herein by reference shall be deemed
to be modified or superseded to the extent that a subsequently filed document or a statement contained herein or in any other subsequently
filed document that also is or is deemed to be incorporated herein by reference modifies or supersedes such document or such statement
in such document. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute
a part of this Registration Statement. Subject to the foregoing, all information in this Registration Statement is so qualified
in its entirety by the information appearing in the documents incorporated herein by reference.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">&nbsp;</P>


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<TD STYLE="width: 0"></TD><TD STYLE="width: 1in"><B>Item&nbsp;4.</B></TD><TD><B>Description of Securities. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">Not applicable.</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 1in"><B>Item&nbsp;5.</B></TD><TD><B>Interests of Named Experts and Counsel. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">The validity of the issuance of the shares of Common Stock will
be passed on for the Registrant by Aaron Saltz, Esq., General Counsel and Corporate Secretary of the Registrant, who has received
awards under the Telaria Plan and is eligible to receive additional awards under the Rubicon Plan, the Telaria Plan and the ESPP.</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 1in"><B>Item&nbsp;6.</B></TD><TD><B>Indemnification of Directors and Officers. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">Registrant is a Delaware corporation.
Section 145(a) of the Delaware General Corporation Law (the &#8220;DGCL&#8221;) authorizes a corporation to indemnify any person
who was or is a party, or is threatened to be made a party, to a threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative (other than an action by or in the right of the corporation), by reason of the
fact that the person is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of
the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys&#8217; fees), judgments, fines and amounts paid in settlement actually and reasonably incurred
by the person in connection with such action, suit or proceeding, if the person acted in good faith and in a manner the person
reasonably believed to be in, or not opposed to, the best interests of the corporation and, with respect to any criminal action
or proceeding, had no reasonable cause to believe the person&#8217;s conduct was unlawful.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">Section 145(b) of the DGCL provides in
relevant part that a corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened,
pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact
that the person is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the
corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys&#8217; fees) actually and reasonably incurred by the person in connection with the defense
or settlement of such action or suit if the person acted in good faith and in a manner the person reasonably believed to be in
or not opposed to the best interests of the corporation and except that no indemnification shall be made in respect of any claim,
issue or matter as to which such person shall have been adjudged to be liable to the corporation unless and only to the extent
that the Court of Chancery or the court in which such action or suit was brought shall determine upon application that, despite
the adjudication of liability but in view of all the circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such expenses which the Court of Chancery or such other court shall deem proper.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in; color: #231F20">Further subsections of
DGCL Section 145 provide that:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in; color: #231F20"></P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; color: #231F20"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(1)</TD><TD>to the extent a present or former director or officer of a corporation has been successful on the merits or otherwise in the
defense of any action, suit or proceeding referred to in subsections (a) and (b) of Section 145 or in the defense of any claim,
issue or matter therein, such person shall be indemnified against expenses, including attorneys&rsquo; fees, actually and reasonably
incurred by such person in connection therewith;</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; color: #231F20"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(2)</TD><TD>the indemnification and advancement of expenses provided for pursuant to Section 145 shall not be deemed exclusive of any other
rights to which those seeking indemnification or advancement of expenses may be entitled under any bylaw, agreement, vote of stockholders
or disinterested directors or otherwise; and</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0; color: #231F20"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in">(3)</TD><TD>the corporation shall have the power to purchase and maintain insurance of behalf of any person who is or was a director, officer,
employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or
agent of another corporation, partnership, joint venture, trust or other enterprise, against any liability asserted against such
person and incurred by such person in any such capacity, or arising out of such person&rsquo;s status as such, whether or not the
corporation would have the power to indemnify such person against such liability under Section 145.</TD></TR></TABLE>





<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; color: #231F20">&nbsp;</P>







<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 49.5pt; text-indent: -13.5pt; color: #231F20"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; color: #231F20">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0.5in; color: #231F20">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 12pt; text-indent: 0.5in; color: #231F20">As used in this Item 6, the
term &#8220;proceeding&#8221; means any threatened, pending, or completed action, suit, or proceeding, whether or not by or in
the right of Registrant, and whether civil, criminal, administrative, investigative or otherwise.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-indent: 0.5in; margin-right: 0; margin-left: 0; color: #231F20">Registrant&#8217;s
Amended and Restated Bylaws provide, in effect, that, to the fullest extent and under the circumstances permitted by Section 145
of the DGCL, registrant will indemnify any and all of its executive officers and directors. Registrant&#8217;s sixth amended and
restated certificate of incorporation also relieves its directors from monetary damages to Registrant or its stockholders for breach
of such director&#8217;s fiduciary duty as a director to the fullest extent permitted by the DGCL. Under Section 102(b)(7) of the
DGCL, a corporation may relieve its directors from personal liability to such corporation or its stockholders for monetary damages
for any breach of their fiduciary duty as directors except (i) for a breach of the duty of loyalty, (ii) for failure to act in
good faith, (iii) for intentional misconduct or knowing violation of law, (iv) for willful or negligent violations of certain provisions
in the DGCL imposing certain requirements with respect to stock repurchases, redemptions and dividends, or (v) for any transactions
from which the director derived an improper personal benefit.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in; background-color: white">The Registrant&#8217;s
Amended and Restated Bylaws also expressly authorize the Registrant to carry directors&#8217; and officers&#8217; insurance providing
indemnification to its directors and officers for some liabilities. The Registrant maintains directors&#8217; and officers&#8217;
liability insurance.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">In addition to the indemnification provided
by the Registrant&#8217;s Amended and Restated Bylaws, the Registrant has entered into agreements to indemnify its directors and
executive officers. These agreements, among other things, require the Registrant to indemnify these directors and officers for
certain expenses and liabilities incurred <FONT STYLE="background-color: white">in connection with any action, suit, proceeding,
or alternative dispute resolution mechanism, or hearing, inquiry, or investigation that may lead to the foregoing, to which such
person is a party, or is threatened to be made a party, by reason of the fact such person is or was a director, officer, employee,
agent, or fiduciary of the Registrant or any of its subsidiaries, by reason of any action or inaction by such person while serving
as an officer, director, agent, or fiduciary, or by reason of the fact that such person was serving at the Registrant&#8217;s request
as a director, officer, employee, agent, or fiduciary of another entity</FONT>. Registrant may, in its discretion, similarly indemnify
its employees and agents.</P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1in"><B>Item&nbsp;7.</B></TD><TD><B>Exemption from Registration Claimed. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">Not applicable.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-indent: -1in"><B>&nbsp;</B></P>

<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1in"><B>Item&nbsp;8.</B></TD><TD><B>Exhibits. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-indent: -1in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 1in"><FONT STYLE="font-size: 10pt"><U>Exhibit No.</U></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt"><U>Exhibit Description</U></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="http://www.sec.gov/Archives/edgar/data/1595974/000159597414000004/rubi20140331exhibit31.htm" STYLE="-sec-extract: exhibit">4.1</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Sixth Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.1 to the Registrant&#8217;s Quarterly Report on Form 10-Q filed with the Commission on May 15, 2014).</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="http://www.sec.gov/Archives/edgar/data/1595974/000138713120003516/ex3-1.htm" STYLE="-sec-extract: exhibit">4.2</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.1 to the Registrant&#8217;s Current Report on Form 8-K filed with the Commission on April 1, 2020). </FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex5-1.htm">5.1*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Opinion of Aaron Saltz, Esq.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex5-1.htm">23.1*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Consent of Aaron Saltz, Esq. (included in Exhibit 5.1).</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex23-2.htm">23.2*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Consent of Independent Registered Public Accounting Firm.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="#PowerOfAttorney">24.1*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Power of Attorney (included on signature page hereto).</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="http://www.sec.gov/Archives/edgar/data/1595974/000162828016014095/ex1012014equityincentivepl.htm" STYLE="-sec-extract: exhibit">99.1</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">The Rubicon Project, Inc. 2014 Equity Incentive Plan, as amended (incorporated by reference to Exhibit 10.1 to the Registrant&#8217;s Current Report on Form 8-K filed with the Commission on April 8, 2016).</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex99-2.htm">99.2*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Telaria, Inc. 2013 Equity Incentive Plan, as amended. </FONT></TD></TR>
</TABLE>

<P STYLE="margin-top: 0; margin-bottom: 0">&nbsp;</P>

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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 1in"><FONT STYLE="font-size: 10pt"><A HREF="ex99-3.htm">99.3*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">ScanScout, Inc. 2009 Equity Incentive Plan, as amended.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex99-4.htm">99.4*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Tremor Media, Inc. 2008 Stock Plan, as amended.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex99-5.htm">99.5*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Forms of Inducement Stock Option Award Agreement.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="ex99-6.htm">99.6*</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Inducement Restricted Stock Unit Award Agreement dated July 10, 2017 by and between Telaria, Inc. and Mark Zagorski.</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD><FONT STYLE="font-size: 10pt"><A HREF="http://www.sec.gov/Archives/edgar/data/1595974/000159597418000110/exhibit1039-30x2018.htm" STYLE="-sec-extract: exhibit">99.7</A></FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan, as amended (incorporated by reference to Exhibit 10.3 to the Registrant&#8217;s Quarterly Report on Form 10-Q filed with the Commission on November 7, 2018).</FONT></TD></TR>
</TABLE>
<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 10pt Times New Roman, Times, Serif; margin-top: 0; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0"></TD><TD STYLE="width: 1in">____________</TD><TD></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">*Filed herewith.</P>



<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; margin-top: 12pt; margin-bottom: 0"><TR STYLE="vertical-align: top">
<TD STYLE="width: 1in"><B>Item 9.</B></TD><TD><B>Undertakings. </B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">(a) The undersigned Registrant hereby undertakes:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">(1) To file, during any period in which
offers or sales are being made, a post-effective amendment to this Registration Statement:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 1in">(i) To include any prospectus required
by Section 10(a)(3) of the Securities Act;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 1in">(ii) To reflect in the prospectus any facts
or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof)
which, individually or in the aggregate, represent a fundamental change in the information set forth in the Registration Statement.
Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities
offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering
range may be reflected in the form of prospectus filed with the Commission pursuant to Rule&nbsp;424(b) if, in the aggregate, the
changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the &#8220;Calculation
of Registration Fee&#8221; table in the effective registration statement; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 1in">(iii) To include any material information
with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such
information in the Registration Statement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">p<I>rovided, however, </I>that paragraphs (a)(1)(i) and (a)(1)(ii)
do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports
filed with or furnished to the Commission by the Registrant pursuant to Section 13 or Section&nbsp;15(d) of the Securities Exchange
Act of 1934 that are incorporated by reference in the Registration Statement;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">(2) That, for the purpose of determining
any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating
to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial <I>bona fide</I>
offering thereof; and</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">(3) To remove from registration by means
of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">(b) The undersigned Registrant hereby undertakes that, for
purposes of determining any liability under the Securities Act, each filing of the Registrant&#8217;s annual report pursuant to
Section&nbsp;13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan&#8217;s
annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in the Registration Statement shall
be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at
that time shall be deemed to be the initial <I>bona fide</I> offering thereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">(c) Insofar as indemnification for liabilities arising under
the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing
provisions, or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against
public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or
controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel
the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such
issue.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0">&nbsp;</P>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SIGNATURES </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0; text-indent: 0.5in">Pursuant to the requirements of the Securities
Act, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form
S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in
the City of Los Angeles, State of California, on April 8, 2020.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR>
    <TD STYLE="vertical-align: top; padding-bottom: 0.75pt">&nbsp;</TD>
    <TD COLSPAN="2" STYLE="white-space: nowrap; vertical-align: bottom; padding-bottom: 0.75pt"><FONT STYLE="font-size: 10pt"><B>The Rubicon Project, Inc.</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 50%; padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="width: 6%; padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="width: 44%">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">By:</FONT></TD>
    <TD STYLE="border-bottom: Black 1pt solid"><FONT STYLE="font-size: 10pt">/s/ David Day</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">Name:</FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">David Day</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-left: 12pt; text-indent: -12pt">&nbsp;</TD>
    <TD STYLE="padding-left: 12pt; text-indent: -12pt"><FONT STYLE="font-size: 10pt">Title:</FONT></TD>
    <TD><FONT STYLE="font-size: 10pt">Chief Financial Officer</FONT></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><A NAME="PowerOfAttorney"></A><B>POWER OF ATTORNEY </B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 12pt 0 0; text-indent: 0.5in">KNOW ALL PERSONS BY THESE PRESENTS, that
each person whose signature appears below constitutes and appoints Michael Barrett, David Day and Aaron Saltz, and each of them,
his or her true and lawful attorneys-in-fact and agents, each with full power of substitution and resubstitution, for him or her
and in his or her name, place and stead, in any and all capacities, to sign any and all amendments, including post-effective amendments,
to this Registration Statement, and any registration statement relating to the offering covered by this Registration Statement
and filed pursuant to Rule 462 under the Securities Act, and to file the same, with exhibits thereto and other documents in connection
therewith, with the Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as he or she
might or could do in person, hereby ratifying and confirming all that each of said attorneys-in-fact and agents or their substitute
or substitutes may lawfully so or cause to be done by virtue hereof.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 9pt 0 0; text-indent: 0.5in">Pursuant to the requirements of the Securities
Act, the following persons have signed this Registration Statement in the capacities and on the date(s) indicated.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>


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<P STYLE="font: 12pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 12pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 32%; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt"><U>Signature</U></FONT></TD>
    <TD STYLE="width: 2%; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="width: 33%; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt"><U>Title</U></FONT></TD>
    <TD STYLE="width: 33%; padding-right: 0; padding-left: 0">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><U>Date</U></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Michael
    Barrett</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="white-space: nowrap; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Chief Executive Officer and
    Director </FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8 , 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Michael Barrett</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">(<I>Principal Executive Officer</I>)</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ David Day</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Chief Financial Officer </FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">David Day</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">(<I>Principal Financial Officer</I>)</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Blima Tuller</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Chief Accounting Officer </FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Blima Tuller</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">(<I>Principal Accounting Officer</I>)</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Paul Caine</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Paul Caine</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Robert J. Frankenberg</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Robert J. Frankenberg</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Sarah P. Harden</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Sarah P. Harden</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Doug Knopper</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Doug Knopper</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Rachel Lam </FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Rachel Lam</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ James Rossman</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">James Rossman</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Robert F. Spillane</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Robert F. Spillane</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="border-bottom: Black 1pt solid; padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">/s/ Lisa L. Troe</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Director</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">April 8, 2020</FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">Lisa L. Troe</FONT></TD>
    <TD STYLE="padding-right: 0; padding-left: 0">&nbsp;</TD>
    <TD STYLE="padding-right: 0; padding-left: 0"><FONT STYLE="font-size: 10pt">&nbsp;</FONT></TD>
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[{"type": "S-8", "sequence": "1", "filename": "rubi-s8_040820.htm", "description": "INITIAL REGISTRATION STATEMENT", "secsgml_size_bytes": 73978}]
{"company-data": {"conformed-name": "RUBICON PROJECT, INC.", "cik": "0001595974", "assigned-sic": "7370", "irs-number": "208881738", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-237613", "film-number": "20782769"}, "business-address": {"street1": "12181 BLUFF CREEK DRIVE, 4TH FLOOR", "city": "LOS ANGELES", "state": "CA", "zip": "90094", "phone": "310-207-0272"}, "mail-address": {"street1": "12181 BLUFF CREEK DRIVE, 4TH FLOOR", "city": "LOS ANGELES", "state": "CA", "zip": "90094"}}
As filed with the Securities and Exchange
Commission on April 8, 2020
Registration No. 333-
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
_____________________________
FORM S-8
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
the
rubicon project, Inc.
(Exact name of registrant as specified in its
charter)
Delaware
(State or Other Jurisdiction
of Incorporation or Organization)
20-8881738
(I.R.S. Employer
Identification No.)
12181 Bluff Creek Drive, 4
th
Floor
Los Angeles, CA 90094
(Address of Principal Executive Offices, Zip
Code)
The Rubicon Project, Inc. 2014 Equity Incentive
Plan, as amended
Telaria, Inc. 2013 Equity Incentive Plan, as amended
ScanScout, Inc. 2009 Equity Incentive Plan, as amended
Tremor Media, Inc. 2008 Stock Plan, as amended
Inducement Stock Option Awards
Inducement Restricted Stock Unit Awards
The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan, as amended
(Full title of the plans)
Aaron Saltz
General Counsel and Corporate Secretary
The Rubicon Project, Inc.
12181 Bluff Creek Drive, 4
th
Floor
Los Angeles, CA 90094
(Name and address of agent for service)
(310) 207-0272
(Telephone number, including area code, of agent
for service)
Indicate by check mark whether the registrant is a large
accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See
the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company,"
and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer
☐
Accelerated filer
☒
Non-accelerated filer
☐
Smaller reporting company
☐
Emerging growth company
☐
CALCULATION OF REGISTRATION FEE
Title of Securities to be Registered
Amount
to be
Registered
(1)
Proposed
Maximum
Offering Price
Per Share
Proposed
Maximum
Aggregate
Offering Price
Amount of
Registration Fee
Registrant Common Stock, par value $0.00001 issuable pursuant to:
—Future awards under The Rubicon Project, Inc. 2014 Equity Incentive Plan (the "Rubicon Plan")
16,242,688(2)
$4.49(3)
$72,929,669.12(3)
$9,466.27
—Outstanding restricted stock units under the Telaria, Inc. 2013 Equity Incentive Plan (the "Telaria Plan") and outstanding inducement restricted stock unit awards (the "Inducement RSUs")
2,416,928(4)
$4.49(3)
$10,852,006.72(3)
$1,408.59
—Outstanding options under the Telaria Plan, the ScanScout, Inc. 2009 Equity Incentive Plan (the "ScanScout Plan"), the Tremor Media, Inc. 2008 Stock Plan (the "Tremor Media Plan") and outstanding inducement stock option awards (the "Inducement Options")
4,998,650(5)
$3.80(6)
$18,994,870(6)
$2,465.53
—Future awards under The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan (the "ESPP")
2,000,000(7)
$3.82(8)
$7,640,000(8)
$991.67
Total:
25,658,266
$110,416,545.84
$14,332.06
(1)
In addition to the number of shares of the common stock, par value $0.00001 per share (the "Common Stock") of the
Registrant stated above, pursuant to Rule 416 under the Securities Act of 1933, as amended (the "Securities Act"),
this registration statement also covers any additional shares of Common Stock
that become
issuable by reason of any stock dividend, stock split, recapitalization or other similar transaction effected without receipt of
consideration that increases the number of the Registrant's outstanding shares of Common Stock
.
(2)
In connection with the merger of a wholly owned subsidiary of The Rubicon Project, Inc. (the "Company" or "Registrant")
with and into Telaria, Inc. ("Telaria") (such transaction, the "Merger"),
the Registrant has assumed the shares that remained available for future awards under the Telaria Plan and converted such shares
into
7,242,688
shares of Common Stock that may be issued pursuant to future awards
granted under the Rubicon Plan in accordance with, and subject to the terms and conditions of, an exception under Rule 303A.08
of the NYSE Listed Company Manual. The Registrant is also registering
9,000,000 shares of Common Stock that may be issued
under the Rubicon Plan as a result of an "evergreen" provision contained therein.
(3)
Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(c) and Rule 457(h) under the Securities
Act, based upon the average of the high and low prices of the Registrant's Common Stock on the New York Stock Exchange on
April 3, 2020.
(4)
In connection with the Merger, the Registrant assumed approximately
2,366,496 restricted stock units granted under the Telaria Plan and 50,432 Inducement RSUs, which were granted by Telaria as inducement
awards in reliance on the employment inducement exception to shareholder approval under Section 303A.08 of the NYSE Listed Company
Manual. This Registration Statement also covers the future issuance under the Telaria Plan of the shares of Common Stock underlying
the restricted stock units assumed under the Telaria Plan in the event that such shares of Common Stock revert to the Telaria Plan
share reserve in accordance with the terms of the Telaria Plan.
(5)
In connection with the Merger, the Registrant assumed approximately
1,029,647 outstanding stock options granted under the Telaria Plan, 528 outstanding stock options granted under the ScanScout Plan,
2,340,065 outstanding stock options granted under the Tremor Media Plan and 1,628,410 Inducement Options, which were granted by
Telaria as inducement awards in reliance on the employment inducement exception to shareholder approval under Section 303A.08 of
the NYSE Listed Company Manual. This Registration Statement also covers the future issuance under the Telaria Plan of the shares
of Common Stock underlying the stock options assumed under the Telaria Plan in the event that such shares of Common Stock revert
to the Telaria Plan share reserve in accordance with the terms of the Telaria Plan.
(6)
Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(h) under the Securities Act, based
upon the weighted-average exercise price per share of the options assumed by the Registrant.
(7)
Represents 2,000,000 shares of Common Stock that may be issued under the ESPP as a result of an "evergreen" provision
contained therein.
(8)
Estimated solely for the purposes of calculating the registration fee pursuant to Rule 457 under the Securities Act, based
upon a 15% discount from the average of the high and low prices of the Registrant's Common Stock on the New York Stock Exchange
on April 3, 2020, such discount representing the maximum permissible discount offered pursuant to the ESPP.
EXPLANATORY NOTE
On
April 1, 2020, a wholly owned subsidiary of The Rubicon Project, Inc. (the "Registrant") merged with and into Telaria,
Inc. ("Telaria") with Telaria becoming a wholly owned subsidiary of the Registrant (the "Merger"). This
registration statement on Form S-8 relates to shares of the Registrant's Common Stock, $0.00001 par value per share, issuable
pursuant to future awards that may be granted under the Rubicon Plan, the ESPP and the Telaria Plan and upon the vesting of restricted
stock units and exercise of options assumed by the Registrant in connection with the Merger.
PART I
INFORMATION REQUIRED IN THE SECTION
10(a) PROSPECTUS
The
information required by this Part I has been omitted from this Registration Statement pursuant to the Note to Part I of Form S-8.
PART II
INFORMATION REQUIRED IN THE REGISTRATION
STATEMENT
Item 3.
Incorporation of Documents by Reference.
The following documents filed by the
Registrant with the Securities and Exchange Commission (the "Commission"), are incorporated by reference herein and
shall be deemed to be a part hereof:
1.
The Registrant's Annual Report on Form 10-K for the fiscal year ended December 31, 2019
filed with the Commission on February 27, 2020;
2.
The Registrant's Current Reports on Form 8-K filed with the Commission on January 16, 2020,
January 30, 2020 (as amended by the Registrant's Current Report on Form 8-K/A filed on January 31, 2020), February 28, 2020
and April 1, 2020; and
3.
The description of the Common Stock contained in the Registrant's Registration Statement
on Form 8-A filed with the Commission under Section 12(b) of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), on March 28, 2014, including any amendments or reports filed for the purpose of updating such description.
In addition, all documents filed by the
Registrant pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date hereof, but prior to the filing of
a post-effective amendment to this Registration Statement that indicates that all securities offered hereby have been sold or that
deregisters all such securities then remaining unsold, shall be deemed to be incorporated by reference in this Registration Statement
and to be a part hereof from the date of filing of such documents. Notwithstanding the foregoing, unless specifically stated to
the contrary in such filing, none of the information that the Registrant discloses under Items 2.02 or 7.01 of any Current Report
on Form 8-K that it may from time to time furnish to the Commission will be incorporated by reference into, or otherwise be included
in or deemed to be a part of, this Registration Statement.
For purposes of this Registration Statement,
any document or any statement contained in a document incorporated or deemed to be incorporated herein by reference shall be deemed
to be modified or superseded to the extent that a subsequently filed document or a statement contained herein or in any other subsequently
filed document that also is or is deemed to be incorporated herein by reference modifies or supersedes such document or such statement
in such document. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute
a part of this Registration Statement. Subject to the foregoing, all information in this Registration Statement is so qualified
in its entirety by the information appearing in the documents incorporated herein by reference.
Item 4.
Description of Securities.
Not applicable.
Item 5.
Interests of Named Experts and Counsel.
The validity of the issuance of the shares of Common Stock will
be passed on for the Registrant by Aaron Saltz, Esq., General Counsel and Corporate Secretary of the Registrant, who has received
awards under the Telaria Plan and is eligible to receive additional awards under the Rubicon Plan, the Telaria Plan and the ESPP.
Item 6.
Indemnification of Directors and Officers.
Registrant is a Delaware corporation.
Section 145(a) of the Delaware General Corporation Law (the "DGCL") authorizes a corporation to indemnify any person
who was or is a party, or is threatened to be made a party, to a threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative (other than an action by or in the right of the corporation), by reason of the
fact that the person is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of
the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred
by the person in connection with such action, suit or proceeding, if the person acted in good faith and in a manner the person
reasonably believed to be in, or not opposed to, the best interests of the corporation and, with respect to any criminal action
or proceeding, had no reasonable cause to believe the person's conduct was unlawful.
Section 145(b) of the DGCL provides in
relevant part that a corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened,
pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact
that the person is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the
corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys' fees) actually and reasonably incurred by the person in connection with the defense
or settlement of such action or suit if the person acted in good faith and in a manner the person reasonably believed to be in
or not opposed to the best interests of the corporation and except that no indemnification shall be made in respect of any claim,
issue or matter as to which such person shall have been adjudged to be liable to the corporation unless and only to the extent
that the Court of Chancery or the court in which such action or suit was brought shall determine upon application that, despite
the adjudication of liability but in view of all the circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such expenses which the Court of Chancery or such other court shall deem proper.
Further subsections of
DGCL Section 145 provide that:
(1)
to the extent a present or former director or officer of a corporation has been successful on the merits or otherwise in the
defense of any action, suit or proceeding referred to in subsections (a) and (b) of Section 145 or in the defense of any claim,
issue or matter therein, such person shall be indemnified against expenses, including attorneys' fees, actually and reasonably
incurred by such person in connection therewith;
(2)
the indemnification and advancement of expenses provided for pursuant to Section 145 shall not be deemed exclusive of any other
rights to which those seeking indemnification or advancement of expenses may be entitled under any bylaw, agreement, vote of stockholders
or disinterested directors or otherwise; and
(3)
the corporation shall have the power to purchase and maintain insurance of behalf of any person who is or was a director, officer,
employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or
agent of another corporation, partnership, joint venture, trust or other enterprise, against any liability asserted against such
person and incurred by such person in any such capacity, or arising out of such person's status as such, whether or not the
corporation would have the power to indemnify such person against such liability under Section 145.
As used in this Item 6, the
term "proceeding" means any threatened, pending, or completed action, suit, or proceeding, whether or not by or in
the right of Registrant, and whether civil, criminal, administrative, investigative or otherwise.
Registrant's
Amended and Restated Bylaws provide, in effect, that, to the fullest extent and under the circumstances permitted by Section 145
of the DGCL, registrant will indemnify any and all of its executive officers and directors. Registrant's sixth amended and
restated certificate of incorporation also relieves its directors from monetary damages to Registrant or its stockholders for breach
of such director's fiduciary duty as a director to the fullest extent permitted by the DGCL. Under Section 102(b)(7) of the
DGCL, a corporation may relieve its directors from personal liability to such corporation or its stockholders for monetary damages
for any breach of their fiduciary duty as directors except (i) for a breach of the duty of loyalty, (ii) for failure to act in
good faith, (iii) for intentional misconduct or knowing violation of law, (iv) for willful or negligent violations of certain provisions
in the DGCL imposing certain requirements with respect to stock repurchases, redemptions and dividends, or (v) for any transactions
from which the director derived an improper personal benefit.
The Registrant's
Amended and Restated Bylaws also expressly authorize the Registrant to carry directors' and officers' insurance providing
indemnification to its directors and officers for some liabilities. The Registrant maintains directors' and officers'
liability insurance.
In addition to the indemnification provided
by the Registrant's Amended and Restated Bylaws, the Registrant has entered into agreements to indemnify its directors and
executive officers. These agreements, among other things, require the Registrant to indemnify these directors and officers for
certain expenses and liabilities incurred
in connection with any action, suit, proceeding,
or alternative dispute resolution mechanism, or hearing, inquiry, or investigation that may lead to the foregoing, to which such
person is a party, or is threatened to be made a party, by reason of the fact such person is or was a director, officer, employee,
agent, or fiduciary of the Registrant or any of its subsidiaries, by reason of any action or inaction by such person while serving
as an officer, director, agent, or fiduciary, or by reason of the fact that such person was serving at the Registrant's request
as a director, officer, employee, agent, or fiduciary of another entity
. Registrant may, in its discretion, similarly indemnify
its employees and agents.
Item 7.
Exemption from Registration Claimed.
Not applicable.
Item 8.
Exhibits.
Exhibit No.
Exhibit Description
4.1
Sixth Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.1 to the Registrant's Quarterly Report on Form 10-Q filed with the Commission on May 15, 2014).
4.2
Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-K filed with the Commission on April 1, 2020).
5.1*
Opinion of Aaron Saltz, Esq.
23.1*
Consent of Aaron Saltz, Esq. (included in Exhibit 5.1).
23.2*
Consent of Independent Registered Public Accounting Firm.
24.1*
Power of Attorney (included on signature page hereto).
99.1
The Rubicon Project, Inc. 2014 Equity Incentive Plan, as amended (incorporated by reference to Exhibit 10.1 to the Registrant's Current Report on Form 8-K filed with the Commission on April 8, 2016).
99.2*
Telaria, Inc. 2013 Equity Incentive Plan, as amended.
99.3*
ScanScout, Inc. 2009 Equity Incentive Plan, as amended.
99.4*
Tremor Media, Inc. 2008 Stock Plan, as amended.
99.5*
Forms of Inducement Stock Option Award Agreement.
99.6*
Inducement Restricted Stock Unit Award Agreement dated July 10, 2017 by and between Telaria, Inc. and Mark Zagorski.
99.7
The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan, as amended (incorporated by reference to Exhibit 10.3 to the Registrant's Quarterly Report on Form 10-Q filed with the Commission on November 7, 2018).
____________
*Filed herewith.
Item 9.
Undertakings.
(a) The undersigned Registrant hereby undertakes:
(1) To file, during any period in which
offers or sales are being made, a post-effective amendment to this Registration Statement:
(i) To include any prospectus required
by Section 10(a)(3) of the Securities Act;
(ii) To reflect in the prospectus any facts
or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof)
which, individually or in the aggregate, represent a fundamental change in the information set forth in the Registration Statement.
Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities
offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering
range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the
changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the "Calculation
of Registration Fee" table in the effective registration statement; and
(iii) To include any material information
with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such
information in the Registration Statement;
p
rovided, however,
that paragraphs (a)(1)(i) and (a)(1)(ii)
do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports
filed with or furnished to the Commission by the Registrant pursuant to Section 13 or Section 15(d) of the Securities Exchange
Act of 1934 that are incorporated by reference in the Registration Statement;
(2) That, for the purpose of determining
any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating
to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial
bona fide
offering thereof; and
(3) To remove from registration by means
of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.
(b) The undersigned Registrant hereby undertakes that, for
purposes of determining any liability under the Securities Act, each filing of the Registrant's annual report pursuant to
Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan's
annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in the Registration Statement shall
be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at
that time shall be deemed to be the initial
bona fide
offering thereof.
(c) Insofar as indemnification for liabilities arising under
the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing
provisions, or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against
public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or
controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel
the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such
issue.
SIGNATURES
Pursuant to the requirements of the Securities
Act, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form
S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in
the City of Los Angeles, State of California, on April 8, 2020.
The Rubicon Project, Inc.
By:
/s/ David Day
Name:
David Day
Title:
Chief Financial Officer
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that
each person whose signature appears below constitutes and appoints Michael Barrett, David Day and Aaron Saltz, and each of them,
his or her true and lawful attorneys-in-fact and agents, each with full power of substitution and resubstitution, for him or her
and in his or her name, place and stead, in any and all capacities, to sign any and all amendments, including post-effective amendments,
to this Registration Statement, and any registration statement relating to the offering covered by this Registration Statement
and filed pursuant to Rule 462 under the Securities Act, and to file the same, with exhibits thereto and other documents in connection
therewith, with the Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to
do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as he or she
might or could do in person, hereby ratifying and confirming all that each of said attorneys-in-fact and agents or their substitute
or substitutes may lawfully so or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities
Act, the following persons have signed this Registration Statement in the capacities and on the date(s) indicated.
Signature
Title
Date
/s/ Michael
    Barrett
Chief Executive Officer and
    Director
April 8 , 2020
Michael Barrett
(
Principal Executive Officer
)
/s/ David Day
Chief Financial Officer
April 8, 2020
David Day
(
Principal Financial Officer
)
/s/ Blima Tuller
Chief Accounting Officer
April 8, 2020
Blima Tuller
(
Principal Accounting Officer
)
/s/ Paul Caine
Director
April 8, 2020
Paul Caine
/s/ Robert J. Frankenberg
Director
April 8, 2020
Robert J. Frankenberg
/s/ Sarah P. Harden
Director
April 8, 2020
Sarah P. Harden
/s/ Doug Knopper
Director
April 8, 2020
Doug Knopper
/s/ Rachel Lam
Director
April 8, 2020
Rachel Lam
/s/ James Rossman
Director
April 8, 2020
James Rossman
/s/ Robert F. Spillane
Director
April 8, 2020
Robert F. Spillane
/s/ Lisa L. Troe
Director
April 8, 2020
Lisa L. Troe