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<TITLE>UNITED STATES</TITLE>
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<META NAME="date" CONTENT="11/26/2008">
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<P style="margin-top:0px; margin-bottom:3.333px" align=center><B>EXCHANGE COMMISSION ON NOVEMBER&nbsp;26, 2008</B></P>
<P style="margin:0px" align=right><B>REGISTRATION NO. 333-_____</B></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="line-height:14pt; margin:0px; font-size:12pt" align=center><B>UNITED STATES</B></P>
<P style="line-height:14pt; margin:0px; font-size:12pt" align=center><B>SECURITIES AND EXCHANGE COMMISSION</B></P>
<P style="margin:0px" align=center><B>WASHINGTON, DC 20549</B></P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px" align=center>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
<P style="line-height:16pt; margin:0px; font-size:14pt" align=center><B>FORM S-8</B></P>
<P style="margin:0px" align=center>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
<P style="margin:0px" align=center><B>REGISTRATION STATEMENT UNDER</B></P>
<P style="margin:0px" align=center><B>THE SECURITIES ACT OF 1933<BR>
</B></P>
<P style="line-height:20pt; margin:0px; font-size:18pt" align=center><B>PURPLE BEVERAGE COMPANY, INC.</B></P>
<P style="margin:0px" align=center>(Exact name of registrant as specified in its charter)</P>
<P style="margin-top:6.667px; margin-bottom:0px" align=center><BR></P>
<TABLE style="font-size:10pt" cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=312></TD><TD width=312></TD></TR>
<TR><TD valign=top width=312><P style="margin:0px; font-family:Courier New" align=center><B>Nevada</B></P>
</TD><TD valign=top width=312><P style="margin:0px" align=center><B>01-0670370</B></P>
</TD></TR>
<TR><TD valign=top width=312><P style="line-height:10pt; margin:0px; font-size:8pt" align=center>(State or other jurisdiction of<BR>
incorporation or organization)</P>
</TD><TD valign=top width=312><P style="line-height:10pt; margin:0px; font-size:8pt" align=center>(I.R.S. Employer No.)<BR>
Identification Number)</P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<P style="margin:0px" align=center><B>450 East Las Olas Blvd., Suite 830</B></P>
<P style="margin:0px" align=center><B>Fort Lauderdale, Florida 33301</B></P>
<P style="margin:0px" align=center><B>Telephone: (954) 462-8757</B></P>
<P style="line-height:10pt; margin-top:0px; margin-bottom:10.667px; font-size:8pt" align=center>&nbsp;(Address, including ZIP code, and telephone number, including area code, of registrant's principal executive office)</P>
<P style="margin:0px" align=center><B>2007 INCENTIVE PLAN</B></P>
<P style="line-height:10pt; margin:0px; font-size:8pt" align=center>(Full title of the Plan)</P>
<P style="margin:0px" align=center><BR>
<B>Theodore Farnsworth</B></P>
<P style="margin:0px" align=center><B>Purple Beverage Company, Inc.</B></P>
<P style="line-height:10pt; margin:0px; font-size:8pt" align=center>(Name, address and telephone number of agent of services)</P>
<P style="margin:0px" align=center><BR></P>
<P style="margin:0px">Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of &#147;large accelerated filer,&#148; &#147;accelerated filer&#8221; and &#8220;smaller reporting company&#8221; in Rule&nbsp;12b-2 of the Exchange Act. (Check one):&nbsp;</P>
<TABLE style="font-size:10pt" cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=156></TD><TD width=131.667></TD><TD width=136.533></TD><TD width=199.8></TD></TR>
<TR><TD width=156><P style="margin:0px; padding-right:2.133px">Large accelerated filer &nbsp;<FONT style="font-family:Wingdings">o</FONT></P>
</TD><TD width=131.667><P style="margin:0px; padding-right:2.133px">Accelerated filer &nbsp;<FONT style="font-family:Wingdings">o</FONT></P>
</TD><TD width=136.533><P style="margin:0px; padding-right:2.133px">Non-accelerated filer &nbsp;<FONT style="font-family:Wingdings">o</FONT></P>
</TD><TD width=199.8><P style="margin:0px; padding-right:2.133px">Smaller reporting company &nbsp;<FONT style="font-family:Wingdings">&#254;</FONT></P>
</TD></TR>
</TABLE>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:1.333px solid #000000">&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:4px solid #000000">&nbsp;<A NAME="eolPage2"></A><BR>
</P>
<P style="margin:0px" align=center><BR>
<BR></P>
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<P style="margin:0px; page-break-before:always" align=center><B>CALCULATION OF REGISTRATION FEE</B></P>
<P style="margin:0px" align=center><BR></P>
<TABLE style="font-size:10pt" cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=244.733></TD><TD width=96.8></TD><TD width=81.867></TD><TD width=104.8></TD><TD width=110.2></TD></TR>
<TR><TD style="border-top:3px double #000000; border-bottom:1px solid #000000" valign=bottom width=244.733><P style="line-height:10pt; margin:0px; font-size:8pt" align=center><B>TITLE OF &nbsp;SECURITIES<BR>
BEING REGISTERED</B></P>
</TD><TD style="border-top:3px double #000000; border-bottom:1px solid #000000" valign=bottom width=96.8><P style="line-height:10pt; margin:0px; font-size:8pt" align=center><B>AMOUNT TO BE<BR>
REGISTERED (1)</B></P>
</TD><TD style="border-top:3px double #000000; border-bottom:1px solid #000000" valign=bottom width=81.867><P style="line-height:10pt; margin:0px; font-size:8pt" align=center><B>PROPOSED<BR>
MAXIMUM<BR>
OFFERING<BR>
PRICE PER<BR>
SHARE (2)</B></P>
</TD><TD style="border-top:3px double #000000; border-bottom:1px solid #000000" valign=bottom width=104.8><P style="line-height:10pt; margin:0px; font-size:8pt" align=center><B>PROPOSED AGGREGATE<BR>
OFFERING PRICE</B></P>
</TD><TD style="border-top:3px double #000000; border-bottom:1px solid #000000" valign=bottom width=110.2><P style="line-height:10pt; margin:0px; font-size:8pt" align=center><B>AMOUNT OF<BR>
REGISTRATION FEE (3)</B></P>
</TD></TR>
<TR><TD valign=bottom width=244.733><P style="margin:0px">Common stock, par value $0.001 per share</P>
</TD><TD valign=bottom width=96.8><P style="margin:0px" align=center>8,000,000</P>
</TD><TD valign=bottom width=81.867><P style="margin:0px" align=center>$0.08</P>
</TD><TD valign=bottom width=104.8><P style="margin:0px" align=center>$640,000</P>
</TD><TD valign=bottom width=110.2><P style="margin:0px" align=center>$25.15</P>
</TD></TR>
</TABLE>
<P style="margin:0px">&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
<P style="margin-top:12.533px; margin-bottom:0px">(1) Pursuant to Rule 416 of the Securities Act of 1933, as amended (the &#147;Securities Act&#148;), this registration statement on Form S-8 (the &#147;Registration Statement&#148;) also registers such indeterminate number of additional shares of common stock that may be offered pursuant to the anti-dilution provisions set forth in the 2008 Incentive Stock Plan.</P>
<P style="margin-top:12.533px; margin-bottom:0px">(2) Pursuant to Rules 457(c) and 457(h)(1) of the Securities Act, the proposed maximum offering price per share is calculated upon the basis of the average of the bid and asked prices as reported on the OTC Bulletin Board on November 24, &nbsp;2008.</P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:2.2px; padding-bottom:4px; border-bottom:4px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px; padding-top:4px; border-top:1.333px solid #000000" align=right>&nbsp;</P>
<P style="margin:0px"><BR></P>
<P style="margin:0px" align=center><BR>
<BR></P>
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<P style="margin:0px; page-break-before:always" align=center><B>PART I</B></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin:0px" align=center><B>INFORMATION REQUIRED IN</B></P>
<P style="margin:0px" align=center><B>THE SECTION 10(a) PROSPECTUS</B></P>
<P style="margin:0px" align=justify>&nbsp;<A NAME="tab2"></A></P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:79.2px; text-indent:-79.2px"><B>Item 1.&nbsp;</B></P>
<P style="margin-top:0px; margin-bottom:8.867px; padding-left:79.2px; text-indent:16.8px"><B>Plan Information.</B></P>
<P style="margin-top:0px; margin-bottom:-16px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px" align=justify>The documents containing the information concerning the 2007 Incentive Plan (the &#147;Plan&#148;) required by Item 1 of this Registration Statement, and the statement of availability of registrant information, employee benefit plan annual reports and other information required by Item 2 of Form S-8, will be sent or given to persons eligible to participate in the Plan as specified by Rule 428(b)(1) under the Securities Act. We will maintain a file of such documents in accordance with the provisions of Rule 428 and, upon request, shall furnish to the Securities and Exchange Commission (the &#147;Commission&#148;) or its staff a copy or copies of documents included in such file. Pursuant to the instructions to Form S-8, these documents are not required to be and are not being filed either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to Rule 424 under the Securities Act. These documents and the documents incorporated by reference in this Registration Statement pursuant to Item 3 of Part II of Form S-8, taken together, constitute part of a prospectus that meets the requirements of Section 10(a) of the Securities Act.</P>
<P style="margin-top:0px; margin-bottom:-16px" align=justify>&nbsp;<B>Item 2.</B></P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:96px" align=justify><B>Registrant Information and Employee Plan Annual Information.</B></P>
<P style="margin-top:0px; margin-bottom:-16px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px" align=justify>Any of the documents incorporated by reference in Item 3 of Part II of this Registration Statement (which documents are incorporated by reference in this Section 10(a) prospectus) and the other documents required to be delivered to employees pursuant to Rule 428(b) will be available without charge to participants in the Plan upon written or oral request by contacting:</P>
<P style="margin:0px" align=justify>&nbsp;</P>
<TABLE style="font-size:10pt" cellspacing=0><TR height=0 style="font-size:0"><TD width=312></TD></TR>
<TR><TD valign=top width=312><P style="margin:0px">Purple Beverage Company, Inc.</P>
<P style="margin:0px">450 East Las Olas Blvd., Suite 830</P>
<P style="margin:0px">Fort Lauderdale, Florida 33301</P>
<P style="margin:0px">Telephone: (954) 462-8757</P>
<P style="margin:0px">Attn:&nbsp;Theodore Farnsworth, Chief Executive Officer</P>
</TD></TR>
</TABLE>
<P style="margin:0px" align=center>&nbsp;</P>
<P style="margin:0px" align=center><BR>
<BR></P>
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<P style="margin:0px; page-break-before:always" align=center><B>PART II</B></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin:0px" align=center><B>INFORMATION REQUIRED IN</B></P>
<P style="margin:0px" align=center><B>THE REGISTRATION STATEMENT</B></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:79.2px; text-indent:-79.2px"><B>Item 3.</B></P>
<P style="margin-top:0px; margin-bottom:8.867px; padding-left:79.2px"><B>Incorporation of Certain Documents by Reference.</B></P>
<P style="margin-top:0px; margin-bottom:-16px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px" align=justify>The following documents filed by Purple Beverage Company, Inc. (&#147;Purple&#148;, &#147;we&#148; or &#147;our&#148;) with the Commission are incorporated by reference in this Registration Statement:</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(1)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Prospectus filed pursuant to Rule 424(b) on August 11, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(2)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed September 9, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(3)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed September 4, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(4)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Quarterly Report on Form 10-QSB for the quarter ended June 30, 2008, filed August 14, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(5)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Quarterly Report on Form 10-QSB/A for the quarter ended March 31, 2008, filed July 30, 2008, amending the Quarterly Report on Form 10-QSB for the quarter ended March 31, 2008, filed May 15, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(6)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-k filed November 20, 2008</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(7)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-k filed November 10, 2008</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(8)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-k filed on October 6,2008</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(9)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-k filed on September 16, 2008</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(10)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed July 30, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px">(11)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px">Current Report on Form 8-K/A, filed July 2, 2008, amending the Current Report on Form 8-K filed December 13, 2007, as was previously amended by the Current Report on Form 8-K/A filed April 16, 2008 and the Current Report on Form 8-K/A, filed December 17, 2007;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(12)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed April 4, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(13)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed March 27, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(14)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed March 25, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(15)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed March 17, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(16)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>&nbsp;Quarterly Report on Form 10-QSB for the quarter ended December 31, 2007, filed February 14, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(17)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed January 14, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(18)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed January 14, 2008;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px" align=justify>(19)</P>
<P style="margin-top:0px; margin-bottom:4.467px; padding-left:96px" align=justify>Current Report on Form 8-K, filed December 13, 2007; and</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:96px; text-indent:-24px">(20)</P>
<P style="margin-top:0px; margin-bottom:8.867px; padding-left:96px">Description of Common Stock in our Registration Statement on Form 8-A, filed February 6, 2007.&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px">&nbsp;&nbsp;</P>
<P style="margin:0px; text-indent:48px">Further, all documents filed by us with the Commission pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Securities Exchange Act of 1934, as amended, (the &#147;Exchange Act&#148;) subsequent to the date of this Registration Statement and prior to the filing of a post-effective amendment which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference in this Registration Statement and to be part hereof from the respective dates of filing of such documents with the Commission. Any statement contained in this Registration Statement or in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes hereof or of the related prospectus to the extent that a statement contained herein (or in any other subsequently filed document which is also incorporated or deemed to be incorporated herein) modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Registration Statement.</P>
<P style="margin:0px; text-indent:52.8px">&nbsp;</P>
<P style="margin:0px"><BR></P>
<P style="margin:0px"><BR>
<BR>
<BR>
<BR>
<BR>
<BR>
<BR>
<BR>
<BR></P>
<P style="margin:0px" align=center>II-1</P>
<P style="margin:0px"><BR></P>
<HR style="margin-top:9.6px; margin-bottom:9.6px" noshade size=1.333>
<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:79.2px; text-indent:-79.2px"><B>Item 6.</B></P>
<P style="margin:0px; padding-left:79.2px"><B>Indemnification of Directors and Officers.</B></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px">&nbsp;<A NAME="fis_securities_description"></A>Sections 78.7502 and 78.751 of the Nevada Revised Statutes provide us with the power to indemnify any of our directors and officers. The director or officer must have conducted himself/herself in good faith and reasonably believe that his/her conduct was in, or not opposed to, our best interests. In a criminal action, the director or officer must not have had reasonable cause to believe his/her conduct was unlawful.</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px">Under Section 78.751 of the Nevada Revised Statutes, advances for expenses may be made by agreement if the director or officer affirms in writing that he/she believes he/she has met the standards and will personally repay the expenses if it is determined the officer or director did not meet the standards.</P>
<P style="margin-top:0px; margin-bottom:-16px">&nbsp;</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px">Our bylaws include an indemnification provision under which we have the power to indemnify, to the fullest extent permitted under Nevada law, our current and former directors and officers, or any person who serves or served at our request for our benefit as a director or officer of another corporation or our representative in a partnership, joint venture, trust or other enterprise, against all expenses, liability and loss reasonably incurred by reason of being or having been a director, officer or representative of ours or any of our subsidiaries. We may make advances for expenses upon receipt of an undertaking by or on behalf of the director or officer to repay the amount if it is ultimately determined by a court of competent jurisdiction that he/she is not entitled to be indemnified by us.</P>
<P style="margin-top:0px; margin-bottom:-16px">&nbsp;</P>
<P style="margin-top:0px; margin-bottom:8.867px; text-indent:48px">We are also permitted to apply for insurance on behalf of any director, officer, employee or other agent for liability arising out of his actions.&nbsp;</P>
<P style="margin:0px; padding-left:79.2px; text-indent:-79.2px"><B>Item 8.&nbsp;&nbsp;&nbsp;&nbsp;Exhibits.</B></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<TABLE style="font-size:10pt" cellspacing=0><TR height=0 style="font-size:0"><TD width=62.533></TD><TD width=12.667></TD><TD width=548.8></TD></TR>
<TR><TD style="border-bottom:1px solid #000000" valign=bottom width=62.533><P style="margin:0px">Exhibit No.</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD style="border-bottom:1px solid #000000" valign=bottom width=548.8><P style="margin:0px">Description</P>
</TD></TR>
<TR><TD valign=bottom width=62.533><P style="margin:0px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=bottom width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">4.1</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">Composite Articles of Incorporation (incorporated herein by reference to Exhibit 3.1 to the Registration Statement on Form S-1, filed with the Commission on May 2, 2008)</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">4.2</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">By-laws (incorporated herein by reference to Exhibit 3.2 to the Registration Statement on Form SB-2 filed with the Commission on December 28, 2006)</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">4.3</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">2007 Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the Current Report on Form 8-K/A filed with the Commission on December 17, 2007)</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">4.4</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">Amendment No. 1 to the 2007 Incentive Plan filed as part of S-8 on September 15, 2008</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">5.1*</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">Opinion of &nbsp;Jeffrey G. Klein, P.A.</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">23.1*</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">Consent of &nbsp;Jeffrey G. Klein, P.A.(included as part of Exhibit 5.1)</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">&nbsp;</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">&nbsp;</P>
</TD></TR>
<TR><TD valign=top width=62.533><P style="margin:0px; padding-left:16px">23.2*</P>
</TD><TD width=12.667><P style="margin:0px">&nbsp;</P>
</TD><TD valign=top width=548.8><P style="margin:0px">Consent of Sherb &amp; Co., LLP</P>
</TD></TR>
</TABLE>
<P style="margin:0px" align=justify>&#151;&#151;&#151;&#151;&#151;&#151;&#151;</P>
<P style="margin:0px" align=justify>* filed herewith</P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin:0px"><BR>
<BR></P>
<P style="margin:0px" align=center>II-2</P>
<P style="margin:0px"><BR></P>
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<P style="margin-top:0px; margin-bottom:-16px; padding-left:79.2px; text-indent:-79.2px; page-break-before:always"><B>Item 9.</B></P>
<P style="margin:0px; padding-left:79.2px"><B>Undertakings.</B></P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:24px; text-indent:-24px">1.</P>
<P style="margin:0px; padding-left:24px">The undersigned Registrant hereby undertakes:</P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:56px; text-indent:-32px">(a)</P>
<P style="margin:0px; padding-left:56px">To file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement to include any material information with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such information in the Registration Statement;</P>
<P style="margin:0px">&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:56px; text-indent:-32px">&nbsp;(b)</P>
<P style="margin:0px; padding-left:56px">That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the<I> &nbsp;initial bona</I> &nbsp;fide offering thereof; and</P>
<P style="margin:0px"><BR></P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:56px; text-indent:-32px">(c) </P>
<P style="margin:0px; padding-left:56px">To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.<B> &nbsp;&nbsp;</B></P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:24px; text-indent:-24px">2. </P>
<P style="margin:0px; padding-left:24px">The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the registrant&#146;s annual report pursuant to Section 13(a) or 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan&#146;s annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in this Registration Statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.</P>
<P style="margin:0px">&nbsp;</P>
<P style="margin-top:0px; margin-bottom:-16px; padding-left:24px; text-indent:-24px">3.</P>
<P style="margin:0px; padding-left:24px">Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that, in the opinion of the Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by a controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.</P>
<P style="margin:0px" align=justify><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px" align=center><BR>
<BR></P>
<P style="margin:0px" align=center>II-3</P>
<P style="margin:0px"><BR></P>
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<P style="margin:0px; page-break-before:always"><BR></P>
<P style="margin:0px"><BR></P>
<P style="margin:0px" align=center><B>SIGNATURES</B></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin:0px; text-indent:52.8px">Pursuant to the requirements of the Securities Act of 1933, as amended, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, New York, on this 25<SUP>th</SUP> day of November &nbsp;2008.</P>
<P style="margin:0px"><BR></P>
<TABLE style="font-size:10pt" cellspacing=0 align=center><TR height=0 style="font-size:0"><TD width=358.867></TD><TD width=22.067></TD><TD width=224.867></TD></TR>
<TR><TD valign=top width=358.867><P>&nbsp;</P></TD><TD valign=top width=246.933 colspan=2><P style="margin:0px"><B>PURPLE BEVERAGE COMPANY, INC.</B></P>
</TD></TR>
<TR><TD valign=top width=358.867><P style="margin:0px">&nbsp;&nbsp;</P>
</TD><TD valign=top width=22.067><P>&nbsp;</P></TD><TD valign=top width=224.867><P>&nbsp;</P></TD></TR>
<TR><TD valign=top width=358.867><P style="margin:0px">&nbsp;&nbsp;</P>
</TD><TD valign=top width=22.067><P>&nbsp;</P></TD><TD valign=top width=224.867><P>&nbsp;</P></TD></TR>
<TR><TD valign=top width=358.867><P>&nbsp;</P></TD><TD valign=top width=22.067><P style="margin:0px">By:</P>
</TD><TD style="border-bottom:1px solid #000000" valign=top width=224.867><P style="line-height:normal; margin:0px">/s/ T<FONT style="font-size:6pt">HEODORE</FONT> F<FONT style="font-size:6pt">ARNSWORTH</FONT></P>
</TD></TR>
<TR><TD valign=top width=358.867><P>&nbsp;</P></TD><TD valign=top width=22.067><P>&nbsp;</P></TD><TD valign=top width=224.867><P style="margin:0px">Theodore Farnsworth</P>
</TD></TR>
<TR><TD valign=top width=358.867><P>&nbsp;</P></TD><TD valign=top width=22.067><P>&nbsp;</P></TD><TD valign=top width=224.867><P style="margin:0px">CEO/Pres/Chief Financial and</P>
</TD></TR>
<TR><TD valign=top width=358.867><P>&nbsp;</P></TD><TD valign=top width=22.067><P>&nbsp;</P></TD><TD valign=top width=224.867><P style="margin:0px">Accounting Officer/Director </P>
</TD></TR>
</TABLE>
<P style="margin:0px"><BR></P>
<P style="margin:0px" align=justify>&nbsp;</P>
<P style="margin:0px"><BR></P>
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{"company-data": {"conformed-name": "Purple Beverage Company, Inc.", "cik": "0001178513", "assigned-sic": "2080", "irs-number": "010670370", "state-of-incorporation": "NV", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-155712", "film-number": "081216625"}, "business-address": {"street1": "450 E. LAS OLAS BLVD.,", "street2": "SUITE 830,", "city": "FT. LAUDERDALE,", "state": "FL", "zip": "33301", "phone": "954-594-1121"}, "mail-address": {"street1": "450 E. LAS OLAS BLVD.,", "street2": "SUITE 830,", "city": "FT. LAUDERDALE,", "state": "FL", "zip": "33301"}, "former-company": {"former-conformed-name": "RED CARPET ENTERTAINMENT INC", "date-changed": "20020723"}}
UNITED STATES
EXCHANGE COMMISSION ON NOVEMBER 26, 2008
REGISTRATION NO. 333-_____
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
———————
FORM S-8
———————
REGISTRATION STATEMENT UNDER
THE SECURITIES ACT OF 1933
PURPLE BEVERAGE COMPANY, INC.
(Exact name of registrant as specified in its charter)
Nevada
01-0670370
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer No.)
Identification Number)
450 East Las Olas Blvd., Suite 830
Fort Lauderdale, Florida 33301
Telephone: (954) 462-8757
(Address, including ZIP code, and telephone number, including area code, of registrant's principal executive office)
2007 INCENTIVE PLAN
(Full title of the Plan)
Theodore Farnsworth
Purple Beverage Company, Inc.
(Name, address and telephone number of agent of services)
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
þ
CALCULATION OF REGISTRATION FEE
TITLE OF  SECURITIES
BEING REGISTERED
AMOUNT TO BE
REGISTERED (1)
PROPOSED
MAXIMUM
OFFERING
PRICE PER
SHARE (2)
PROPOSED AGGREGATE
OFFERING PRICE
AMOUNT OF
REGISTRATION FEE (3)
Common stock, par value $0.001 per share
8,000,000
$0.08
$640,000
$25.15
———————
(1) Pursuant to Rule 416 of the Securities Act of 1933, as amended (the "Securities Act"), this registration statement on Form S-8 (the "Registration Statement") also registers such indeterminate number of additional shares of common stock that may be offered pursuant to the anti-dilution provisions set forth in the 2008 Incentive Stock Plan.
(2) Pursuant to Rules 457(c) and 457(h)(1) of the Securities Act, the proposed maximum offering price per share is calculated upon the basis of the average of the bid and asked prices as reported on the OTC Bulletin Board on November 24,  2008.
PART I
INFORMATION REQUIRED IN
THE SECTION 10(a) PROSPECTUS
Item 1.
Plan Information.
The documents containing the information concerning the 2007 Incentive Plan (the "Plan") required by Item 1 of this Registration Statement, and the statement of availability of registrant information, employee benefit plan annual reports and other information required by Item 2 of Form S-8, will be sent or given to persons eligible to participate in the Plan as specified by Rule 428(b)(1) under the Securities Act. We will maintain a file of such documents in accordance with the provisions of Rule 428 and, upon request, shall furnish to the Securities and Exchange Commission (the "Commission") or its staff a copy or copies of documents included in such file. Pursuant to the instructions to Form S-8, these documents are not required to be and are not being filed either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to Rule 424 under the Securities Act. These documents and the documents incorporated by reference in this Registration Statement pursuant to Item 3 of Part II of Form S-8, taken together, constitute part of a prospectus that meets the requirements of Section 10(a) of the Securities Act.
Item 2.
Registrant Information and Employee Plan Annual Information.
Any of the documents incorporated by reference in Item 3 of Part II of this Registration Statement (which documents are incorporated by reference in this Section 10(a) prospectus) and the other documents required to be delivered to employees pursuant to Rule 428(b) will be available without charge to participants in the Plan upon written or oral request by contacting:
Purple Beverage Company, Inc.
450 East Las Olas Blvd., Suite 830
Fort Lauderdale, Florida 33301
Telephone: (954) 462-8757
Attn: Theodore Farnsworth, Chief Executive Officer
PART II
INFORMATION REQUIRED IN
THE REGISTRATION STATEMENT
Item 3.
Incorporation of Certain Documents by Reference.
The following documents filed by Purple Beverage Company, Inc. ("Purple", "we" or "our") with the Commission are incorporated by reference in this Registration Statement:
(1)
Prospectus filed pursuant to Rule 424(b) on August 11, 2008;
(2)
Current Report on Form 8-K, filed September 9, 2008;
(3)
Current Report on Form 8-K, filed September 4, 2008;
(4)
Quarterly Report on Form 10-QSB for the quarter ended June 30, 2008, filed August 14, 2008;
(5)
Quarterly Report on Form 10-QSB/A for the quarter ended March 31, 2008, filed July 30, 2008, amending the Quarterly Report on Form 10-QSB for the quarter ended March 31, 2008, filed May 15, 2008;
(6)
Current Report on Form 8-k filed November 20, 2008
(7)
Current Report on Form 8-k filed November 10, 2008
(8)
Current Report on Form 8-k filed on October 6,2008
(9)
Current Report on Form 8-k filed on September 16, 2008
(10)
Current Report on Form 8-K, filed July 30, 2008;
(11)
Current Report on Form 8-K/A, filed July 2, 2008, amending the Current Report on Form 8-K filed December 13, 2007, as was previously amended by the Current Report on Form 8-K/A filed April 16, 2008 and the Current Report on Form 8-K/A, filed December 17, 2007;
(12)
Current Report on Form 8-K, filed April 4, 2008;
(13)
Current Report on Form 8-K, filed March 27, 2008;
(14)
Current Report on Form 8-K, filed March 25, 2008;
(15)
Current Report on Form 8-K, filed March 17, 2008;
(16)
Quarterly Report on Form 10-QSB for the quarter ended December 31, 2007, filed February 14, 2008;
(17)
Current Report on Form 8-K, filed January 14, 2008;
(18)
Current Report on Form 8-K, filed January 14, 2008;
(19)
Current Report on Form 8-K, filed December 13, 2007; and
(20)
Description of Common Stock in our Registration Statement on Form 8-A, filed February 6, 2007.
Further, all documents filed by us with the Commission pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Securities Exchange Act of 1934, as amended, (the "Exchange Act") subsequent to the date of this Registration Statement and prior to the filing of a post-effective amendment which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference in this Registration Statement and to be part hereof from the respective dates of filing of such documents with the Commission. Any statement contained in this Registration Statement or in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes hereof or of the related prospectus to the extent that a statement contained herein (or in any other subsequently filed document which is also incorporated or deemed to be incorporated herein) modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Registration Statement.
II-1
Item 6.
Indemnification of Directors and Officers.
Sections 78.7502 and 78.751 of the Nevada Revised Statutes provide us with the power to indemnify any of our directors and officers. The director or officer must have conducted himself/herself in good faith and reasonably believe that his/her conduct was in, or not opposed to, our best interests. In a criminal action, the director or officer must not have had reasonable cause to believe his/her conduct was unlawful.
Under Section 78.751 of the Nevada Revised Statutes, advances for expenses may be made by agreement if the director or officer affirms in writing that he/she believes he/she has met the standards and will personally repay the expenses if it is determined the officer or director did not meet the standards.
Our bylaws include an indemnification provision under which we have the power to indemnify, to the fullest extent permitted under Nevada law, our current and former directors and officers, or any person who serves or served at our request for our benefit as a director or officer of another corporation or our representative in a partnership, joint venture, trust or other enterprise, against all expenses, liability and loss reasonably incurred by reason of being or having been a director, officer or representative of ours or any of our subsidiaries. We may make advances for expenses upon receipt of an undertaking by or on behalf of the director or officer to repay the amount if it is ultimately determined by a court of competent jurisdiction that he/she is not entitled to be indemnified by us.
We are also permitted to apply for insurance on behalf of any director, officer, employee or other agent for liability arising out of his actions.
Item 8.    Exhibits.
Exhibit No.
Description
4.1
Composite Articles of Incorporation (incorporated herein by reference to Exhibit 3.1 to the Registration Statement on Form S-1, filed with the Commission on May 2, 2008)
4.2
By-laws (incorporated herein by reference to Exhibit 3.2 to the Registration Statement on Form SB-2 filed with the Commission on December 28, 2006)
4.3
2007 Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the Current Report on Form 8-K/A filed with the Commission on December 17, 2007)
4.4
Amendment No. 1 to the 2007 Incentive Plan filed as part of S-8 on September 15, 2008
5.1*
Opinion of  Jeffrey G. Klein, P.A.
23.1*
Consent of  Jeffrey G. Klein, P.A.(included as part of Exhibit 5.1)
23.2*
Consent of Sherb & Co., LLP
———————
* filed herewith
II-2
Item 9.
Undertakings.
1.
The undersigned Registrant hereby undertakes:
(a)
To file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement to include any material information with respect to the plan of distribution not previously disclosed in the Registration Statement or any material change to such information in the Registration Statement;
(b)
That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the
initial bona
fide offering thereof; and
(c)
To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.
2.
The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the registrant's annual report pursuant to Section 13(a) or 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan's annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in this Registration Statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
3.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that, in the opinion of the Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by a controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.
II-3
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, as amended, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, New York, on this 25
th
day of November  2008.
PURPLE BEVERAGE COMPANY, INC.
By:
/s/ T
HEODORE
F
ARNSWORTH
Theodore Farnsworth
CEO/Pres/Chief Financial and
Accounting Officer/Director