Registration No. 33-_______
                                                                        

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549       

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                  Wisconsin                           39-1536083
       (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)           Identification No.)

               1326 Willow Road                         53177
            Sturtevant, Wisconsin                     (Zip Code)
       (Address of principal executive
                   offices)

           Johnson Worldwide Associates Retirement and Savings Plan
                           (Full title of the plan)


                John D. Crabb                          Copy to:
    President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.       Benjamin F. Garmer, III
               1326 Willow Road                    Foley & Lardner
         Sturtevant, Wisconsin  53177         777 East Wisconsin Avenue
     (Name, address and telephone number,    Milwaukee, Wisconsin  53202
      including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                    Proposed     Proposed
        Title of                    Maximum      Maximum
     Securities to      Amount      Offering    Aggregate     Amount of
           be           to be        Price      Offering     Registration
       Registered     Registered   Per Share      Price          Fee

        Class A         
     Common Stock,      10,000     $24.125(1)  $241,250(1)     $100.00
     $.05 par value     shares
 

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on July 21, 1995.

                        _________________________________

             In addition, pursuant to Rule 416(c) under the Securities Act of
   1933, this Registration Statement also covers an indeterminate amount of
   interests to be offered or sold pursuant to the employee benefit plan
   described herein.

   <PAGE>
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") or the Johnson Worldwide
   Associates Retirement and Savings Plan (the "Plan") with the Commission
   and are incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  The Plan's Annual Report on Form 11-K for the year ended
   September 30, 1994.

             (c)  All other reports filed by the Company or the Plan pursuant
   to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as
   amended (the "Exchange Act"), since September 30, 1994.

             (d)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company or the Plan
   pursuant to Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after
   the date of filing of this Registration Statement and prior to such time
   as the Company files a post-effective amendment to this Registration
   Statement which indicates that all securities offered hereby have been
   sold or which deregisters all securities then remaining unsold shall be
   deemed to be incorporated by reference in this Registration Statement and
   to be a part hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates Retirement and Savings
                  Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

             The Registrant hereby undertakes to submit the Plan and any
   amendment thereto to the Internal Revenue Service ("IRS") in a timely
   manner and has made or will make all changes required by the IRS in order
   to qualify the Plan under Section 401 of the Internal Revenue Code.

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.

   <PAGE>
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

                                      By:  /s/  John D. Crabb           
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer


                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.

           Signature                     Title                    Date



    /s/ John D. Crabb       President, Chief Executive        June 30, 1995
    John D. Crabb           Officer and Director
                            (Principal Executive Officer)


    /s/ Carl G. Schmidt     Senior Vice President, Chief      June 30, 1995
    Carl G. Schmidt         Financial Officer, Secretary
                            and Treasurer (Chief Financial
                            Officer and Principal
                            Accounting Officer)

    /s/ Samuel C. Johnson   Director                          June 30, 1995
    Samuel C. Johnson



    /s/ Raymond F. Farley   Director                          June 30, 1995
    Raymond F. Farley


    ___________________     Director                          June __, 1995
    Thomas F. Pyle, Jr.



    ____________________    Director                          June __, 1995
    Donald W. Brinckman



    /s/ Helen P. Johnson-   Director                          June 30, 1995
         Leipold 
    Helen P. Johnson-
         Leipold


   <PAGE>
             The Plan.  Pursuant to the requirements of the Securities Act of
   1933, the members of the Johnson Worldwide Associates Retirement and
   Savings Plan Administrative Committee, who administer the Plan, have duly
   caused this Registration Statement to be signed on its behalf by the
   undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES
                                         RETIREMENT AND SAVINGS PLAN



                                      By:  /s/ Robert L. Inslee          
                                           Robert L. Inslee

                                      By:  /s/ Carl G. Schmidt            
                                           Carl G. Schmidt


                                      By:  /s/ Margaret C. Hebeler     
                                           Margaret C. Hebeler



                                      By:  _________________________________
                                           Martha MacMillen

                                      Members of the Johnson Worldwide
                                      Associates Retirement and Savings Plan



   <PAGE>
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                           RETIREMENT AND SAVINGS PLAN

     Exhibit No.                       Exhibit

         (4)       Johnson Worldwide Associates Retirement and
                   Savings Plan

         (5)       Opinion of Foley & Lardner

       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner (contained in Exhibit
                   5 hereto)

        (24)       Power of Attorney relating to subsequent
                   amendments (included on the signature page to
                   this Registration Statement)
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{"company-data": {"conformed-name": "JOHNSON WORLDWIDE ASSOCIATES INC", "cik": "0000788329", "assigned-sic": "3949", "irs-number": "391536083", "state-of-incorporation": "WI", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "033-61285", "film-number": "95555738"}, "business-address": {"street1": "1326 WILLOW RD", "city": "STURTEVANT", "state": "WI", "zip": "53177", "phone": "4146312100"}, "mail-address": {"street1": "1326 WILLOW RD", "street2": "STE400", "city": "STURTEVANT", "state": "WI", "zip": "53177"}}
Registration No. 33-_______
                                                                        

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549       

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                  Wisconsin                           39-1536083
       (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)           Identification No.)

               1326 Willow Road                         53177
            Sturtevant, Wisconsin                     (Zip Code)
       (Address of principal executive
                   offices)

           Johnson Worldwide Associates Retirement and Savings Plan
                           (Full title of the plan)

                John D. Crabb                          Copy to:
    President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.       Benjamin F. Garmer, III
               1326 Willow Road                    Foley & Lardner
         Sturtevant, Wisconsin  53177         777 East Wisconsin Avenue
     (Name, address and telephone number,    Milwaukee, Wisconsin  53202
      including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                    Proposed     Proposed
        Title of                    Maximum      Maximum
     Securities to      Amount      Offering    Aggregate     Amount of
           be           to be        Price      Offering     Registration
       Registered     Registered   Per Share      Price          Fee

        Class A         
     Common Stock,      10,000     $24.125(1)  $241,250(1)     $100.00
     $.05 par value     shares
 

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on July 21, 1995.

                        _________________________________

             In addition, pursuant to Rule 416(c) under the Securities Act of
   1933, this Registration Statement also covers an indeterminate amount of
   interests to be offered or sold pursuant to the employee benefit plan
   described herein.
PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") or the Johnson Worldwide
   Associates Retirement and Savings Plan (the "Plan") with the Commission
   and are incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  The Plan's Annual Report on Form 11-K for the year ended
   September 30, 1994.

             (c)  All other reports filed by the Company or the Plan pursuant
   to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as
   amended (the "Exchange Act"), since September 30, 1994.

             (d)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company or the Plan
   pursuant to Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after
   the date of filing of this Registration Statement and prior to such time
   as the Company files a post-effective amendment to this Registration
   Statement which indicates that all securities offered hereby have been
   sold or which deregisters all securities then remaining unsold shall be
   deemed to be incorporated by reference in this Registration Statement and
   to be a part hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates Retirement and Savings
                  Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

             The Registrant hereby undertakes to submit the Plan and any
   amendment thereto to the Internal Revenue Service ("IRS") in a timely
   manner and has made or will make all changes required by the IRS in order
   to qualify the Plan under Section 401 of the Internal Revenue Code.

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.
SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

                                      By:  /s/  John D. Crabb           
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer

                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.

           Signature                     Title                    Date

    /s/ John D. Crabb       President, Chief Executive        June 30, 1995
    John D. Crabb           Officer and Director
                            (Principal Executive Officer)

    /s/ Carl G. Schmidt     Senior Vice President, Chief      June 30, 1995
    Carl G. Schmidt         Financial Officer, Secretary
                            and Treasurer (Chief Financial
                            Officer and Principal
                            Accounting Officer)

    /s/ Samuel C. Johnson   Director                          June 30, 1995
    Samuel C. Johnson

    /s/ Raymond F. Farley   Director                          June 30, 1995
    Raymond F. Farley

    ___________________     Director                          June __, 1995
    Thomas F. Pyle, Jr.

    ____________________    Director                          June __, 1995
    Donald W. Brinckman

    /s/ Helen P. Johnson-   Director                          June 30, 1995
         Leipold 
    Helen P. Johnson-
         Leipold
The Plan.  Pursuant to the requirements of the Securities Act of
   1933, the members of the Johnson Worldwide Associates Retirement and
   Savings Plan Administrative Committee, who administer the Plan, have duly
   caused this Registration Statement to be signed on its behalf by the
   undersigned, thereunto duly authorized, in the City of Sturtevant, and
   State of Wisconsin, on this 30th day of June, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES
                                         RETIREMENT AND SAVINGS PLAN

                                      By:  /s/ Robert L. Inslee          
                                           Robert L. Inslee

                                      By:  /s/ Carl G. Schmidt            
                                           Carl G. Schmidt

                                      By:  /s/ Margaret C. Hebeler     
                                           Margaret C. Hebeler

                                      By:  _________________________________
                                           Martha MacMillen

                                      Members of the Johnson Worldwide
                                      Associates Retirement and Savings Plan
EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                           RETIREMENT AND SAVINGS PLAN

     Exhibit No.                       Exhibit

         (4)       Johnson Worldwide Associates Retirement and
                   Savings Plan

         (5)       Opinion of Foley & Lardner

       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner (contained in Exhibit
                   5 hereto)

        (24)       Power of Attorney relating to subsequent
                   amendments (included on the signature page to
                   this Registration Statement)