Registration No. 333-


                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C. 20549
                        ________________________

                                FORM S-8
                         REGISTRATION STATEMENT
                                 Under
                       THE SECURITIES ACT OF 1933

                       -------------------------

                      JOURNAL COMMUNICATIONS, INC.
       (Exact name of Co-Registrant as specified in its charter)

                 Wisconsin                         39-0382060
         (State or other jurisdiction of         (I.R.S. Employer
         incorporation or organization)         Identification No.)

                         333 WEST STATE STREET
                       MILWAUKEE, WISCONSIN 53203
      (Address of Principal Executive Offices including Zip Code)

                     JOURNAL EMPLOYEES' STOCK TRUST
       (Exact name of Co-Registrant as specified in its charter)

                 Wisconsin                         39-6153189
         (State or other jurisdiction of         (I.R.S. Employer
         incorporation or organization)        Identification No.)

                         333 WEST STATE STREET
                       MILWAUKEE, WISCONSIN 53203
      (Address of Principal Executive Offices including Zip Code)

                JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT
                        (Full title of the plan)

                            Paul E. Kritzer
                         333 West State Street
                       Milwaukee, Wisconsin 53203
                   (Name and address of agent for service)

                             (414) 224-2374
          (Telephone number, including area code, of agent for service)


                       CALCULATION OF REGISTRATION FEE

                                     Proposed      Proposed
                                      Maximum       Maximum
        Title of                     offering      aggregate     Amount of
     Securities to   Amount to be    price per     offering     registration
     be registered    registered     share (1)       price          fee

    Units of
     Beneficial
     Interest          1,500,000      $36.68      $55,020,000     $18,340

   (1)  Estimated solely for the purpose of calculating the registration fee.

   <PAGE>
                                     Part I
               INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange 
   Commission as part of this Form S-8 Registration Statement.

                                     Part II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.  Documents Incorporated by Reference

             The following documents filed with the Securities and Exchange
   Commission are incorporated in this Registration Statement by reference:

             (a)  The Annual Reports on Form 10-K of Journal Communications,
                  Inc. (the "Company") and of the Journal Employees' Stock
                  Trust (the "Trust") for the fiscal year ended December 31,
                  1995

             (b)  All reports filed by the Company and by the Trust pursuant
                  to Section 13 of the Securities Exchange Act of 1934 since
                  December 31, 1995

             (c)  The description of the Units of Beneficial Interest issued
                  by the Trust contained in pages 11-14 of the Trust's
                  Registration Statement on Form 10 dated June 27, 1974, and
                  any amendment or report filed for the purpose of updating
                  such description.

             All documents filed by the Company and by the Trust pursuant to
   Sections 13,14 and 15(d) of the Securities Exchange Act of 1934 subsequent
   to the date of this Registration Statement and prior to the filing of a
   post-effective amendment which indicates that all units covered by this
   Registration Statement have been sold or which deregisters all units
   remaining unsold shall be deemed to be incorporated by reference in this
   Registration Statement and shall be a part hereof from the date of filing.

   Item 5.  Interests of Named Experts and Counsel

             The validity of the securities being registered hereunder will
   be passed upon for the Company and the Trust by Paul E. Kritzer, Vice
   President and Secretary of the Company.  Mr. Kritzer is a full-time
   employee of the Company and at November 5, 1996, directly or beneficially
   owned approximately 42,445 Units.   

   Item 6.  Indemnification of Directors and Officers

             The By-laws of the Company provide that the directors and
   officers of the Company, any trustee of the Journal Employees' Stock Trust
   or of any employee benefit plan of the Company and any person serving at
   the request of the Company as a director, officer, employee or agent of
   another corporation, partnership, joint venture or trust are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such persons are successful in the defense of a
   proceeding and (ii) in proceedings in which the person is not successful
   in defense thereof, unless (in the latter case only) it is determined that
   such person breached or failed to perform his duties to the Company and
   such breach or failure constituted:  (a) a willful failure to deal fairly
   with the Company or its shareholders in connection with a matter in which
   the person had a material conflict of interest; (b) a violation of the
   criminal law unless the person had reasonable cause to believe his or her
   conduct was lawful or had no reasonable cause to believe his or her
   conduct was unlawful; (c) a transaction from which the person derived an
   improper personal profit; or (d) willful misconduct.  Expenses for the
   defense of any action for which indemnification may be available are
   required to be advanced by the Company under certain circumstances.

             The Company also maintains director and officer liability
   insurance against certain claims and liabilities which may be made against
   the Company's former, current or future directors or officers or persons
   serving at the request of the Company or positions with other entities as
   described above.

             The indemnification provided by the Company's By-Laws is not
   exclusive of any other rights to which a director, officer or other person
   may be entitled.  The general effect of the foregoing provisions may be to
   reduce the circumstances under which an officer, director or other person
   may be required to bear the economic burden of the foregoing liabilities
   and expense.

             In addition, the Wisconsin Business Corporation Law would
   require mandatory indemnification of directors and officers of the Company
   under certain circumstances, as more fully described in Sections 180.0850
   through 180.0859 thereof.  

             The Journal Employees' Stock Trust Agreement provides that the
   Trustees shall not incur any liability for any error of judgment or
   mistake of law, or for any action or omission in the administration of the
   Trust, except for individual willful misconduct, and that they shall be
   entitled to exoneration from all liabilities incurred by them in the bona
   fide discharge of their duties as Trustees.  

   Item 8.  Exhibits

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

             3.1       Articles of Association of Journal Communications, Inc.,
                       as amended, (incorporated by reference to Exhibit 3.1 to
                       Journal Communications, Inc.'s Annual Report on Form 
                       10-K for the year ended December 31, 1995 (Commission
                       File No. 0-7831)).

             3.2       By-Laws of Journal Communications, Inc. (incorporated
                       by reference to Exhibit 3.1 to Journal
                       Communications, Inc.'s Current Report on Form 8-K 
                       dated March 5, 1996 (Commission File No. 0-7831)).

             4         The Journal Employees' Stock Trust Agreement dated May
                       15, 1937, as amended (incorporated by reference to 
                       Exhibit 9 to the Annual Report on Form 10-K of 
                       Journal Communications, Inc. for the fiscal year ended
                       December 31, 1995 (Commission File No. 0-7831)).

             5         Opinion of Counsel.

             23.1      Consent of Independent Auditor.

             23.2      Consent of Counsel (contained in Exhibit 5).

   Item 9.  Undertakings

        (a)  The undersigned registrants hereby undertake:

             (1)  To file, during any period in which offers or sales are
                  being made, a post-effective amendment to this registration
                  statement:

                  (i)  To include any prospectus required by section 10(a)(3)
                       of the securities Act of 1933;

                  (ii) To reflect in the prospectus any facts or events
                       arising after the effective date of the registration
                       statement (or the most recent post-effective amendment
                       thereof) which, individually or in the aggregate,
                       represent a fundamental change in the information set
                       forth in the registration statement;

                 (iii) To include any material information with respect
                       to the plan of distribution not previously
                       disclosed in the registration statement or any
                       material change in the information set forth in
                       the registration statement,

                       Provided, however, that paragraphs (i) and (ii) do not
                       apply if the  information required to be included in a
                       post-effective amendment by those paragraphs is
                       contained in periodic reports filed by the registrant
                       pursuant to section 13 or section 15(d) of the
                       Securities Exchange Act of 1934 that are incorporated
                       by reference in the registration statement.

             (2)  That, for the purpose of determining any liability under
                  the Securities Act of 1933, each such post-effective
                  amendment shall be deemed to be a new registration
                  statement relating to the securities offered therein, and
                  the offering of such securities at that time shall be
                  deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
                  amendment any of the securities being registered which
                  remain unsold at the termination of the offering.

        (b)  The undersigned registrants hereby undertake that, for purposes
             of determining any liability under the Securities Act of 1933,
             each filing of the registrants' annual reports pursuant to
             section 13 (a) or section 15(d) of the Securities Exchange Act
             of 1934 that is incorporated by reference in the Registration
             Statement shall be deemed to be a new registration statement
             relating to the securities offered therein, and the offering of
             such securities at that time shall be deemed to be the initial
             bona fide offering thereof.

        (c)  Insofar as indemnification for liabilities arising under the
             Securities Act of 1933 may be permitted to directors, officers
             and controlling persons of the registrants pursuant to the
             foregoing provisions, or otherwise, the registrants have been
             advised that in the opinion of the Securities and Exchange
             Commission such indemnification is against public policy as
             expressed in the Act and is, therefore, unenforceable.  In the
             event that a claim for indemnification against such liabilities
             (other than the payment by the registrants of expenses incurred
             or paid by a director, officer or controlling person of the
             registrants in the successful defense of any action, suit or
             proceeding) is asserted by such director, officer or controlling
             person in connection with the securities being registered, the
             registrants will, unless in the opinion of their counsel the
             matter has been settled by controlling precedent, submit to a
             court of appropriate jurisdiction the question whether such
             indemnification by them is against public policy as expressed in
             the Act and will be governed by the final adjudication of such
             issue.

   <PAGE>
                                   SIGNATURES

             Pursuant to the requirements of the Securities Act of 1933, the
   registrants certify that they have reasonable grounds to believe that they
   meet all of the requirements for filing on Form S-8 and have duly caused
   this Registration Statement to be signed on their behalf by the
   undersigned, thereunto duly authorized, the City of Milwaukee, State of
   Wisconsin, on November 6, 1996.

   JOURNAL COMMUNICATIONS, INC.            JOURNAL EMPLOYEES' STOCK TRUST



   By /s/ Robert A. Kahlor                 By /s/ Robert A. Kahlor
       Robert A. Kahlor, Chairman             Robert A. Kahlor, Trustee
        of the Board

             Pursuant to the requirements of the Securities Act of 1933, this
   registration statement has been signed by the following persons in their
   capacities and on the dates indicated:

        Signature and Title                              Date


   JOURNAL COMMUNICATIONS, INC.


   /s/ Todd K. Adams                                October 31, 1996
   Todd K. Adams, Director


   /s/ Paul M. Bonauito                             October 31, 1996
   Paul M. Bonaiuto, Director and Chief
     Financial Officer (Principal 
     Financial and Accounting Officer)


   /s/ James J. Ditter                              October 31, 1996
   James J. Ditter, Director


   /s/ Robert M. Dye                                November 5, 1996
   Robert M. Dye, Director


   /s/ Christine A. Farnsworth                      October 31, 1996
   Christine A. Farnsworth, Director


   /s/ Douglas G. Hosking                           November 4, 1996
   Douglas G. Hosking, Director


   /s/ Richard J. Gasper                            November 1, 1996
   Richard J. Gasper, Director


   /s/ Rhonda G. Giebenrath                         November 1, 1996
   Rhonda G. Giebenrath, Director


   /s/ David J. Hauser                              November 1, 1996
   David J. Hauser, Director


   /s/ Thomas J. Heinen                             November 1, 1996
   Thomas J. Heinen, Director


   /s/ Stephen O. Huhta                             November 4, 1996
   Stephen O. Huhta, Director


   /s/ Robert A. Kahlor                             October 31, 1996
   Robert A. Kahlor, Director and
     Chairman of the Board (Principal
     Executive Officer)


   /s/ Thomas M. Karavakis                          November 4, 1996
   Thomas M. Karavakis, Director


   /s/ Mark J. Keefe                                November 1, 1996
   Mark J. Keefe, Director


   /s/ Douglas G. Kiel                              November 1, 1996
   Douglas G. Kiel, Director


   /s/ Paul E. Kritzer                              October 31, 1996
   Paul E. Kritzer, Director


   /s/ Ronald G. Kurtis                             October 31, 1996
   Ronald G. Kurtis, Director


   /s/ Davis G. Meissner                            November 4, 1996
   David G. Meissner, Director


                                                               , 1996
   Armin J. Ott, Director


   /s/ Donna M. Riehle                              October 31, 1996
   Donna M. Riehle, Director


   /s/ Ralph P. Schumacher                          November 1, 1996
   Ralph P. Schumacher, Director


   /s/ Steven J. Smith                              October 31, 1996
   Steven J. Smith, Director


   /s/ Keith K. Spore                               October 31, 1996
   Keith K. Spore, Director


                                                              , 1996
   Christopher S. Thomas, Director


                                                              , 1996
   David M. Thomas, Director


   JOURNAL EMPLOYEES' STOCK TRUST


   /s/ Robert A. Kahlor                             October 31, 1996
   Robert A. Kahlor, Trustee


   /s/ Steven J. Smith                              October 31, 1996
   Steven J. Smith, Trustee


   /s/ Thomas M. Karavakis                          November 4, 1996
   Thomas M. Karavakis, Trustee


   /s/ Douglas G. Kiel                              November 1, 1996
   Douglas G. Kiel, Trustee


   /s/ Paul M. Bonaiuto                             October 31, 1996
   Paul M. Bonaiuto, Trustee

   <PAGE>
                                  EXHIBIT INDEX

                          JOURNAL COMMUNICATIONS, INC.
                         JOURNAL EMPLOYEES' STOCK TRUST

                    JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT


   Exhibit No.                             Exhibit

      3.1       Articles of Association of Journal Communications, Inc.,
                as amended, (incorporated by reference to Exhibit 3.1 to
                Journal Communications, Inc.'s Annual Report on Form 
                10-K for the year ended December 31, 1995 (Commission
                File No. 0-7831)).

      3.2       By-Laws of Journal Communications, Inc. (incorporated
                by reference to Exhibit 3.1 to Journal
                Communications, Inc.'s Current Report on Form 8-K 
                dated March 5, 1996 (Commission File No. 0-7831)).

      4         The Journal Employees' Stock Trust Agreement dated May
                15, 1937, as amended (incorporated by reference to 
                Exhibit 9 to the Annual Report on Form 10-K of 
                Journal Communications, Inc. for the fiscal year ended
                December 31, 1995 (Commission File No. 0-7831)).

      5         Opinion of Counsel

      23.1      Consent of Independent Auditor

      23.2      Consent of Counsel (contained in Exhibit 5)
[{"type": "S-8", "sequence": "1", "description": "JOURNAL COMMUNICATIONS", "secsgml_size_bytes": 18885}]
{"company-data": {"conformed-name": "JOURNAL COMMUNICATIONS INC", "cik": "0000054056", "assigned-sic": "2711", "irs-number": "390382060", "state-of-incorporation": "WI", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-15669", "film-number": "96655534"}, "business-address": {"street1": "333 W STATE ST", "street2": "333 W STATE ST", "city": "MILWAUKEE", "state": "WI", "zip": "53203", "phone": "4142242728"}, "mail-address": {"street1": "P O  BOX 661", "city": "MILWAUKEE", "state": "WI", "zip": "53201"}}
Registration No. 333-

                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C. 20549
                        ________________________

                                FORM S-8
                         REGISTRATION STATEMENT
                                 Under
                       THE SECURITIES ACT OF 1933

                       -------------------------

                      JOURNAL COMMUNICATIONS, INC.
       (Exact name of Co-Registrant as specified in its charter)

                 Wisconsin                         39-0382060
         (State or other jurisdiction of         (I.R.S. Employer
         incorporation or organization)         Identification No.)

                         333 WEST STATE STREET
                       MILWAUKEE, WISCONSIN 53203
      (Address of Principal Executive Offices including Zip Code)

                     JOURNAL EMPLOYEES' STOCK TRUST
       (Exact name of Co-Registrant as specified in its charter)

                 Wisconsin                         39-6153189
         (State or other jurisdiction of         (I.R.S. Employer
         incorporation or organization)        Identification No.)

                         333 WEST STATE STREET
                       MILWAUKEE, WISCONSIN 53203
      (Address of Principal Executive Offices including Zip Code)

                JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT
                        (Full title of the plan)

                            Paul E. Kritzer
                         333 West State Street
                       Milwaukee, Wisconsin 53203
                   (Name and address of agent for service)

                             (414) 224-2374
          (Telephone number, including area code, of agent for service)

                       CALCULATION OF REGISTRATION FEE

                                     Proposed      Proposed
                                      Maximum       Maximum
        Title of                     offering      aggregate     Amount of
     Securities to   Amount to be    price per     offering     registration
     be registered    registered     share (1)       price          fee

    Units of
     Beneficial
     Interest          1,500,000      $36.68      $55,020,000     $18,340

   (1)  Estimated solely for the purpose of calculating the registration fee.
Part I
               INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange 
   Commission as part of this Form S-8 Registration Statement.

                                     Part II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.  Documents Incorporated by Reference

             The following documents filed with the Securities and Exchange
   Commission are incorporated in this Registration Statement by reference:

             (a)  The Annual Reports on Form 10-K of Journal Communications,
                  Inc. (the "Company") and of the Journal Employees' Stock
                  Trust (the "Trust") for the fiscal year ended December 31,
                  1995

             (b)  All reports filed by the Company and by the Trust pursuant
                  to Section 13 of the Securities Exchange Act of 1934 since
                  December 31, 1995

             (c)  The description of the Units of Beneficial Interest issued
                  by the Trust contained in pages 11-14 of the Trust's
                  Registration Statement on Form 10 dated June 27, 1974, and
                  any amendment or report filed for the purpose of updating
                  such description.

             All documents filed by the Company and by the Trust pursuant to
   Sections 13,14 and 15(d) of the Securities Exchange Act of 1934 subsequent
   to the date of this Registration Statement and prior to the filing of a
   post-effective amendment which indicates that all units covered by this
   Registration Statement have been sold or which deregisters all units
   remaining unsold shall be deemed to be incorporated by reference in this
   Registration Statement and shall be a part hereof from the date of filing.

   Item 5.  Interests of Named Experts and Counsel

             The validity of the securities being registered hereunder will
   be passed upon for the Company and the Trust by Paul E. Kritzer, Vice
   President and Secretary of the Company.  Mr. Kritzer is a full-time
   employee of the Company and at November 5, 1996, directly or beneficially
   owned approximately 42,445 Units.   

   Item 6.  Indemnification of Directors and Officers

             The By-laws of the Company provide that the directors and
   officers of the Company, any trustee of the Journal Employees' Stock Trust
   or of any employee benefit plan of the Company and any person serving at
   the request of the Company as a director, officer, employee or agent of
   another corporation, partnership, joint venture or trust are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such persons are successful in the defense of a
   proceeding and (ii) in proceedings in which the person is not successful
   in defense thereof, unless (in the latter case only) it is determined that
   such person breached or failed to perform his duties to the Company and
   such breach or failure constituted:  (a) a willful failure to deal fairly
   with the Company or its shareholders in connection with a matter in which
   the person had a material conflict of interest; (b) a violation of the
   criminal law unless the person had reasonable cause to believe his or her
   conduct was lawful or had no reasonable cause to believe his or her
   conduct was unlawful; (c) a transaction from which the person derived an
   improper personal profit; or (d) willful misconduct.  Expenses for the
   defense of any action for which indemnification may be available are
   required to be advanced by the Company under certain circumstances.

             The Company also maintains director and officer liability
   insurance against certain claims and liabilities which may be made against
   the Company's former, current or future directors or officers or persons
   serving at the request of the Company or positions with other entities as
   described above.

             The indemnification provided by the Company's By-Laws is not
   exclusive of any other rights to which a director, officer or other person
   may be entitled.  The general effect of the foregoing provisions may be to
   reduce the circumstances under which an officer, director or other person
   may be required to bear the economic burden of the foregoing liabilities
   and expense.

             In addition, the Wisconsin Business Corporation Law would
   require mandatory indemnification of directors and officers of the Company
   under certain circumstances, as more fully described in Sections 180.0850
   through 180.0859 thereof.  

             The Journal Employees' Stock Trust Agreement provides that the
   Trustees shall not incur any liability for any error of judgment or
   mistake of law, or for any action or omission in the administration of the
   Trust, except for individual willful misconduct, and that they shall be
   entitled to exoneration from all liabilities incurred by them in the bona
   fide discharge of their duties as Trustees.  

   Item 8.  Exhibits

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:

             3.1       Articles of Association of Journal Communications, Inc.,
                       as amended, (incorporated by reference to Exhibit 3.1 to
                       Journal Communications, Inc.'s Annual Report on Form 
                       10-K for the year ended December 31, 1995 (Commission
                       File No. 0-7831)).

             3.2       By-Laws of Journal Communications, Inc. (incorporated
                       by reference to Exhibit 3.1 to Journal
                       Communications, Inc.'s Current Report on Form 8-K 
                       dated March 5, 1996 (Commission File No. 0-7831)).

             4         The Journal Employees' Stock Trust Agreement dated May
                       15, 1937, as amended (incorporated by reference to 
                       Exhibit 9 to the Annual Report on Form 10-K of 
                       Journal Communications, Inc. for the fiscal year ended
                       December 31, 1995 (Commission File No. 0-7831)).

             5         Opinion of Counsel.

             23.1      Consent of Independent Auditor.

             23.2      Consent of Counsel (contained in Exhibit 5).

   Item 9.  Undertakings

        (a)  The undersigned registrants hereby undertake:

             (1)  To file, during any period in which offers or sales are
                  being made, a post-effective amendment to this registration
                  statement:

                  (i)  To include any prospectus required by section 10(a)(3)
                       of the securities Act of 1933;

                  (ii) To reflect in the prospectus any facts or events
                       arising after the effective date of the registration
                       statement (or the most recent post-effective amendment
                       thereof) which, individually or in the aggregate,
                       represent a fundamental change in the information set
                       forth in the registration statement;

                 (iii) To include any material information with respect
                       to the plan of distribution not previously
                       disclosed in the registration statement or any
                       material change in the information set forth in
                       the registration statement,

                       Provided, however, that paragraphs (i) and (ii) do not
                       apply if the  information required to be included in a
                       post-effective amendment by those paragraphs is
                       contained in periodic reports filed by the registrant
                       pursuant to section 13 or section 15(d) of the
                       Securities Exchange Act of 1934 that are incorporated
                       by reference in the registration statement.

             (2)  That, for the purpose of determining any liability under
                  the Securities Act of 1933, each such post-effective
                  amendment shall be deemed to be a new registration
                  statement relating to the securities offered therein, and
                  the offering of such securities at that time shall be
                  deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
                  amendment any of the securities being registered which
                  remain unsold at the termination of the offering.

        (b)  The undersigned registrants hereby undertake that, for purposes
             of determining any liability under the Securities Act of 1933,
             each filing of the registrants' annual reports pursuant to
             section 13 (a) or section 15(d) of the Securities Exchange Act
             of 1934 that is incorporated by reference in the Registration
             Statement shall be deemed to be a new registration statement
             relating to the securities offered therein, and the offering of
             such securities at that time shall be deemed to be the initial
             bona fide offering thereof.

        (c)  Insofar as indemnification for liabilities arising under the
             Securities Act of 1933 may be permitted to directors, officers
             and controlling persons of the registrants pursuant to the
             foregoing provisions, or otherwise, the registrants have been
             advised that in the opinion of the Securities and Exchange
             Commission such indemnification is against public policy as
             expressed in the Act and is, therefore, unenforceable.  In the
             event that a claim for indemnification against such liabilities
             (other than the payment by the registrants of expenses incurred
             or paid by a director, officer or controlling person of the
             registrants in the successful defense of any action, suit or
             proceeding) is asserted by such director, officer or controlling
             person in connection with the securities being registered, the
             registrants will, unless in the opinion of their counsel the
             matter has been settled by controlling precedent, submit to a
             court of appropriate jurisdiction the question whether such
             indemnification by them is against public policy as expressed in
             the Act and will be governed by the final adjudication of such
             issue.
SIGNATURES

             Pursuant to the requirements of the Securities Act of 1933, the
   registrants certify that they have reasonable grounds to believe that they
   meet all of the requirements for filing on Form S-8 and have duly caused
   this Registration Statement to be signed on their behalf by the
   undersigned, thereunto duly authorized, the City of Milwaukee, State of
   Wisconsin, on November 6, 1996.

   JOURNAL COMMUNICATIONS, INC.            JOURNAL EMPLOYEES' STOCK TRUST

   By /s/ Robert A. Kahlor                 By /s/ Robert A. Kahlor
       Robert A. Kahlor, Chairman             Robert A. Kahlor, Trustee
        of the Board

             Pursuant to the requirements of the Securities Act of 1933, this
   registration statement has been signed by the following persons in their
   capacities and on the dates indicated:

        Signature and Title                              Date

   JOURNAL COMMUNICATIONS, INC.

   /s/ Todd K. Adams                                October 31, 1996
   Todd K. Adams, Director

   /s/ Paul M. Bonauito                             October 31, 1996
   Paul M. Bonaiuto, Director and Chief
     Financial Officer (Principal 
     Financial and Accounting Officer)

   /s/ James J. Ditter                              October 31, 1996
   James J. Ditter, Director

   /s/ Robert M. Dye                                November 5, 1996
   Robert M. Dye, Director

   /s/ Christine A. Farnsworth                      October 31, 1996
   Christine A. Farnsworth, Director

   /s/ Douglas G. Hosking                           November 4, 1996
   Douglas G. Hosking, Director

   /s/ Richard J. Gasper                            November 1, 1996
   Richard J. Gasper, Director

   /s/ Rhonda G. Giebenrath                         November 1, 1996
   Rhonda G. Giebenrath, Director

   /s/ David J. Hauser                              November 1, 1996
   David J. Hauser, Director

   /s/ Thomas J. Heinen                             November 1, 1996
   Thomas J. Heinen, Director

   /s/ Stephen O. Huhta                             November 4, 1996
   Stephen O. Huhta, Director

   /s/ Robert A. Kahlor                             October 31, 1996
   Robert A. Kahlor, Director and
     Chairman of the Board (Principal
     Executive Officer)

   /s/ Thomas M. Karavakis                          November 4, 1996
   Thomas M. Karavakis, Director

   /s/ Mark J. Keefe                                November 1, 1996
   Mark J. Keefe, Director

   /s/ Douglas G. Kiel                              November 1, 1996
   Douglas G. Kiel, Director

   /s/ Paul E. Kritzer                              October 31, 1996
   Paul E. Kritzer, Director

   /s/ Ronald G. Kurtis                             October 31, 1996
   Ronald G. Kurtis, Director

   /s/ Davis G. Meissner                            November 4, 1996
   David G. Meissner, Director

                                                               , 1996
   Armin J. Ott, Director

   /s/ Donna M. Riehle                              October 31, 1996
   Donna M. Riehle, Director

   /s/ Ralph P. Schumacher                          November 1, 1996
   Ralph P. Schumacher, Director

   /s/ Steven J. Smith                              October 31, 1996
   Steven J. Smith, Director

   /s/ Keith K. Spore                               October 31, 1996
   Keith K. Spore, Director

                                                              , 1996
   Christopher S. Thomas, Director

                                                              , 1996
   David M. Thomas, Director

   JOURNAL EMPLOYEES' STOCK TRUST

   /s/ Robert A. Kahlor                             October 31, 1996
   Robert A. Kahlor, Trustee

   /s/ Steven J. Smith                              October 31, 1996
   Steven J. Smith, Trustee

   /s/ Thomas M. Karavakis                          November 4, 1996
   Thomas M. Karavakis, Trustee

   /s/ Douglas G. Kiel                              November 1, 1996
   Douglas G. Kiel, Trustee

   /s/ Paul M. Bonaiuto                             October 31, 1996
   Paul M. Bonaiuto, Trustee
EXHIBIT INDEX

                          JOURNAL COMMUNICATIONS, INC.
                         JOURNAL EMPLOYEES' STOCK TRUST

                    JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT

   Exhibit No.                             Exhibit

      3.1       Articles of Association of Journal Communications, Inc.,
                as amended, (incorporated by reference to Exhibit 3.1 to
                Journal Communications, Inc.'s Annual Report on Form 
                10-K for the year ended December 31, 1995 (Commission
                File No. 0-7831)).

      3.2       By-Laws of Journal Communications, Inc. (incorporated
                by reference to Exhibit 3.1 to Journal
                Communications, Inc.'s Current Report on Form 8-K 
                dated March 5, 1996 (Commission File No. 0-7831)).

      4         The Journal Employees' Stock Trust Agreement dated May
                15, 1937, as amended (incorporated by reference to 
                Exhibit 9 to the Annual Report on Form 10-K of 
                Journal Communications, Inc. for the fiscal year ended
                December 31, 1995 (Commission File No. 0-7831)).

      5         Opinion of Counsel

      23.1      Consent of Independent Auditor

      23.2      Consent of Counsel (contained in Exhibit 5)