<PAGE>   1
      As filed with the Securities and Exchange Commission on September 19, 2000
                                                    Registration No. 333-


                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT

                                      UNDER
                           THE SECURITIES ACT OF 1933

                               MYPOINTS.COM, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S>                                           <C>                                            <C>
           DELAWARE                                          7311                                  94-3255692
(STATE OR OTHER JURISDICTION OF               (PRIMARY STANDARD INDUSTRIAL                      (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)               CLASSIFICATION CODE NUMBER)                    IDENTIFICATION NUMBER)
</TABLE>


                        100 CALIFORNIA STREET, 11TH FLOOR
                             SAN FRANCISCO, CA 94111
                                 (415) 676-3700

    (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                  OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                     CYBERGOLD, INC. 1996 STOCK OPTION PLAN
               CYBERGOLD, INC. 1999 OMNIBUS EQUITY INCENTIVE PLAN
                            (FULL TITLE OF THE PLANS)

                               STEVEN M. MARKOWITZ
                             CHIEF EXECUTIVE OFFICER
                               MYPOINTS.COM, INC.
                        100 CALIFORNIA STREET, 11TH FLOOR
                             SAN FRANCISCO, CA 94111
                                 (415) 676-3700

            (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)

                                   Copies to:
                              MARIO M. ROSATI, ESQ.
                          CHRISTOPHER D. MITCHELL, ESQ.
                        WILSON SONSINI GOODRICH & ROSATI
                            PROFESSIONAL CORPORATION
                               650 PAGE MILL ROAD
                               PALO ALTO, CA 94304

<PAGE>   2

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
====================================================================================================================================
                                                                          PROPOSED
                                                                           MAXIMUM               PROPOSED
                                                   AMOUNT                 OFFERING                MAXIMUM
  TITLE OF EACH CLASS OF SECURITIES TO             TO BE                    PRICE                AGGREGATE            AMOUNT OF
             BE REGISTERED                       REGISTERED               PER SHARE           OFFERING PRICE       REGISTRATION FEE
------------------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>                           <C>                <C>                     <C>
CyberGold, Inc. 1996 Stock Option Plan
Common Stock, $0.001 par value
(currently outstanding options) (1)            950,464 shares             $ 8.03             $ 7,632,225.92          $2,014.91

CyberGold, Inc. 1996 Stock Option Plan
Common Stock, $0.001 par value
(options available for future grant) (2)       233,536 shares             $ 7.9375           $ 1,853,692.00          $  489.38

TOTAL                                        1,184,000 SHARES

CyberGold, Inc. 1999 Omnibus Equity
Incentive Plan
Common Stock, $0.001 par value
(currently outstanding options) (3)          1,048,872 shares             $18.06             $18,942,628.32          $5,000.85

CyberGold, Inc. 1999 Omnibus Equity
Incentive Plan
Common Stock, $0.001 par value
(options available for future grant) (4)       134,939 shares             $ 7.9375           $ 1,071,078.31          $  282.76

TOTAL                                        1,183,811 SHARES

        TOTAL REGISTRATION FEES:                                                                                     $7,787.90
====================================================================================================================================
</TABLE>

(1)  The computation is based upon the weighted average exercise price per share
     of $8.03 as to 950,464 outstanding but unexercised options to purchase
     Common Stock under the Cybergold, Inc. 1996 Stock Option Plan.

(2)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(h) under the Securities Act of 1933 as to the
     remaining 233,536 shares of Common Stock authorized for issuance pursuant
     to the Cybergold, Inc. 1996 Stock Option Plan, solely for the purpose of
     calculating the registration fee. No options have been granted with respect
     to such shares. The computation is based upon the average of the high and
     low price of the Common Stock as reported on the Nasdaq National Market on
     September 18, 2000, because the price at which the options to be granted in
     the future may be exercised is not currently determinable.

(3)  The computation is based upon the weighted average exercise price per share
     of $18.06 as to 1,048,872 outstanding but unexercised options to purchase
     Common Stock under the Cybergold, Inc. 1999 Omnibus Equity Incentive Plan.

(4)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(h) under the Securities Act of 1933 as to the
     remaining 134,939 shares of Common Stock authorized for issuance pursuant
     to the Cybergold, Inc. 1999 Omnibus Equity Incentive Plan, solely for the
     purpose of calculating the registration fee. No options have been granted
     with respect to such shares. The computation is based upon the average of
     the high and low price of the Common Stock as reported on the Nasdaq
     National Market on September 18, 2000, because the price at which the
     options to be granted in the future may be exercised is not currently
     determinable.

                                       2

<PAGE>   3

                               MYPOINTS.COM, INC.
                       REGISTRATION STATEMENT ON FORM S-8

                                     PART II

                 INFORMATION REQUIRED IN REGISTRATION STATEMENT

ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE

     There are hereby incorporated by reference in this Registration Statement
the following documents and information heretofore filed by MyPoints.com, Inc.
(the "Registrant") with the Securities and Exchange Commission.

     (1)  Annual Report on Form 10-K for the fiscal year ended December 31,
1999.

     (2)  Quarterly Report on Form 10-Q for the quarter ended March 31, 2000.

     (3)  Quarterly Report on Form 10-Q for the quarter ended June 30, 2000.

     (4)  Current Report on Form 8-K dated August 21, 2000.

     (5)  The description of Common Stock contained in the Registrant's
Registration Statement on Form 8-A as declared effective on August 3, 1999.

     (6)  All documents filed by the Registrant pursuant to Sections 13(a),
13(c), 14 and 15(d) of the Exchange Act on or after the date of this
Registration Statement and prior to the filing of a post-effective amendment
which indicates that all securities offered have been sold or which deregisters
all securities then remaining unsold shall be deemed to be incorporated by
reference in this Registration Statement and to be part hereof from the date of
filing of such documents.

ITEM 4.  DESCRIPTION OF SECURITIES.

     Not applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

     Mario M. Rosati, a member of Wilson Sonsini Goodrich & Rosati, Professional
Corporation, is a Director and Secretary of the Registrant. Wilson Sonsini
Goodrich & Rosati is corporate counsel to the Registrant.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Section 145(a) of the Delaware General Corporation Law (the "DGCL")
provides in relevant part that "a corporation shall have power to indemnify any
person who was or is a party or is threatened to be made a party to any
threatened, pending or completed action, suit or proceeding, whether civil,
criminal, administrative or investigative (other than an action by or in the
right of the corporation) by reason of the fact that the person is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred by the person in connection with
such action, suit or

                                       3

<PAGE>   4

proceeding if the person acted in good faith and in a manner the person
reasonably believed to be in or not opposed to the best interests of the
corporation, and, with respect to any criminal action or proceeding, had no
reasonable cause to believe the person's conduct was unlawful." With respect to
derivative actions, Section 145(b) of the DGCL provides in relevant part that
"[a] corporation shall have power to indemnify any person who was or is a party
or is threatened to be made a party to any threatened, pending or completed
action or suit by or in the right of the corporation to procure a judgment in
its favor . . . [by reason of his service in one of the capacities specified in
the preceding sentence] against expenses (including attorneys' fees) actually
and reasonably incurred by the person in connection with the defense or
settlement of such action or suit if the person acted in good faith and in a
manner the person reasonably believed to be in or not opposed to the best
interests of the corporation and except that no indemnification shall be made in
respect of any claim, issue or matter as to which such person shall have been
adjudged to be liable to the corporation unless and only to the extent that the
Court of Chancery or the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to indemnity for such expenses which the Court of Chancery or such
other court shall deem proper."

     The Registrant's Restated Certificate of Incorporation provides that to the
fullest extent permitted by the DGCL, no director of the Registrant shall be
personally liable to the Registrant or its stockholders for monetary damages for
breach of fiduciary duty as a director. The Restated Certificate of
Incorporation also provides that no amendment or repeal of such provision shall
apply to or have any effect on the right to indemnification permitted thereunder
with respect to claims arising from acts or omissions occurring in whole or in
part before the effective date of such amendment or repeal whether asserted
before or after such amendment or repeal.

     The Registrant's Bylaws provide that the Registrant shall indemnify to the
fullest extent authorized by law each of its directors, officers, employees and
other agents against expenses actually and reasonably incurred in connection
with any proceeding arising by reason of the fact that such person is or was an
agent of the corporation.

     The Registrant has entered into indemnification agreements with its
directors and executive officers, in addition to the indemnification provided
for in the Registrant's Bylaws, and intends to enter into indemnification
agreements with any new directors or executive officers in the future.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

     Not applicable

ITEM 8.  EXHIBITS.

<TABLE>
<CAPTION>
     EXHIBIT NUMBER                                     DESCRIPTION
     --------------                                     -----------
         <S>           <C>
          4.1*         CyberGold, Inc. 1996 Stock Option Plan

          4.2*         CyberGold, Inc. 1999 Omnibus Equity Incentive Plan

          5.1          Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation, as to the
                       legality of securities being registered.

         23.1          Consent of PricewaterhouseCoopers, LLP, Independent Accountants.
</TABLE>

                                       4

<PAGE>   5

<TABLE>
         <S>           <C>
         23.2          Consent of Wilson Sonsini Goodrich & Rosati, Professional Corporation (contained in
                       Exhibit 5.1 hereto).

         24.1          Power of Attorney (see page signature page).
</TABLE>

*    Incorporated by reference from the Cybergold, Inc. Registration Statement
     on Form S-8 (File No. 333-88053), filed September 29, 1999.

ITEM 9.  UNDERTAKINGS.

     A.   The Registrant hereby undertakes:

          (1)  To file, during any period in which offers or sales are being
made, a post-effective amendment to this Registration Statement to include any
material information with respect to the plan of distribution not previously
disclosed in the Registration Statement or any material change to such
information in the Registration Statement.

          (2)  That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3)  To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

     B.   The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     C.   Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the Registrant pursuant to the DGCL, the Registrant's Restated Certificate of
Incorporation, the Registrant's Bylaws or the Registrant's indemnification
agreements, the Registrant has been informed that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Securities Act and is therefore unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling person of the Registrant in a successful defense of any action, suit
or proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered hereunder, the Registrant will,
unless in the opinion of its counsel the question has already been settled by
controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.

                                       5

<PAGE>   6

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized in the City of San Francisco, State of California on September 19,
2000.

                                MYPOINTS.COM, INC.

                                By: /s/ STEVEN M. MARKOWITZ
                                    -------------------------
                                    Steven M. Markowitz, Chief Executive Officer
                                    and Chairman of the Board

                                POWER OF ATTORNEY

     KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Steven M. Markowitz and John Steuart,
jointly and severally, his attorneys-in-fact, each with the power of
substitution, for him in any and all capacities, to sign any amendments to this
Registration Statement on Form S-8, and to file the same, with exhibits thereto
and other documents in connection therewith, with the Securities and Exchange
Commission, hereby ratifying and confirming all that each of said
attorneys-in-fact, or his substitute or substitutes, may do or cause to be done
by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities and on the date indicated.
<TABLE>
<CAPTION>
              SIGNATURE                                           TITLE                                DATE
              ---------                                           -----                                ----
<S>                                                    <C>                                      <C>
/s/ STEVEN M. MARKOWITZ                                Chief Executive Officer and              September 19, 2000
-------------------------------------------            Chairman of the Board
Steven M. Markowitz

                                                       Vice Chairman of the Board
-------------------------------------------
Nathaniel Goldhaber

/s/ JOHN STEUART                                       Sr. Vice President, CFO (Principal       September 19, 2000
-------------------------------------------            Financial and Accounting Officer),
John Steuart                                           and Director

/s/ MARIO M. ROSATI                                    Director and Secretary                   September 19, 2000
-------------------------------------------
Mario M. Rosati

/s/ HOWARD L. MORGAN                                   Director                                 September 19, 2000
-------------------------------------------
Howard L. Morgan

/s/ THOMAS NEWKIRK                                     Director                                 September 19, 2000
-------------------------------------------
Thomas Newkirk

                                                       Director
-------------------------------------------
Lawrence E. Phillips

/s/ LESTER WUNDERMAN                                   Director                                 September 19, 2000
-------------------------------------------
Lester Wunderman
</TABLE>

                                       6

<PAGE>   7

                                INDEX TO EXHIBITS


<TABLE>
<CAPTION>
     EXHIBIT NUMBER                                     DESCRIPTION
     --------------                                     -----------
         <S>           <C>
          4.1*         CyberGold, Inc. 1996 Stock Option Plan

          4.2*         CyberGold, Inc. 1999 Omnibus Equity Incentive Plan

          5.1          Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation, as to the
                       legality of securities being registered.

         23.1          Consent of PricewaterhouseCoopers, LLP, Independent Accountants.

         23.2          Consent of Wilson Sonsini Goodrich & Rosati, Professional Corporation (contained in
                       Exhibit 5.1 hereto).

         24.1          Power of Attorney (see page signature page).
</TABLE>

*    Incorporated by reference from the Cybergold, Inc. Registration Statement
     on Form S-8 (File No. 333-88053), filed September 29, 1999.




                                       7
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{"company-data": {"conformed-name": "MYPOINTS COM INC", "cik": "0001082797", "assigned-sic": "7370", "irs-number": "943255692", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-46088", "film-number": "725151"}, "business-address": {"street1": "100 CALIFORNIA ST", "street2": "11TH FLOOR", "city": "SAN FRANCISCO", "state": "CA", "zip": "94111", "phone": "4156763700"}, "mail-address": {"street1": "505 COMMERCIAL ST 4TH FLOOR", "city": "SAN FRANCISCO", "state": "CA", "zip": "94602"}}
1
      As filed with the Securities and Exchange Commission on September 19, 2000
                                                    Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT

                                      UNDER
                           THE SECURITIES ACT OF 1933

                               MYPOINTS.COM, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
DELAWARE                                          7311                                  94-3255692
(STATE OR OTHER JURISDICTION OF               (PRIMARY STANDARD INDUSTRIAL                      (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)               CLASSIFICATION CODE NUMBER)                    IDENTIFICATION NUMBER)
100 CALIFORNIA STREET, 11TH FLOOR
                             SAN FRANCISCO, CA 94111
                                 (415) 676-3700

    (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                  OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                     CYBERGOLD, INC. 1996 STOCK OPTION PLAN
               CYBERGOLD, INC. 1999 OMNIBUS EQUITY INCENTIVE PLAN
                            (FULL TITLE OF THE PLANS)

                               STEVEN M. MARKOWITZ
                             CHIEF EXECUTIVE OFFICER
                               MYPOINTS.COM, INC.
                        100 CALIFORNIA STREET, 11TH FLOOR
                             SAN FRANCISCO, CA 94111
                                 (415) 676-3700

            (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)

                                   Copies to:
                              MARIO M. ROSATI, ESQ.
                          CHRISTOPHER D. MITCHELL, ESQ.
                        WILSON SONSINI GOODRICH & ROSATI
                            PROFESSIONAL CORPORATION
                               650 PAGE MILL ROAD
                               PALO ALTO, CA 94304
2

                         CALCULATION OF REGISTRATION FEE
====================================================================================================================================
                                                                          PROPOSED
                                                                           MAXIMUM               PROPOSED
                                                   AMOUNT                 OFFERING                MAXIMUM
  TITLE OF EACH CLASS OF SECURITIES TO             TO BE                    PRICE                AGGREGATE            AMOUNT OF
             BE REGISTERED                       REGISTERED               PER SHARE           OFFERING PRICE       REGISTRATION FEE
------------------------------------------------------------------------------------------------------------------------------------
CyberGold, Inc. 1996 Stock Option Plan
Common Stock, $0.001 par value
(currently outstanding options) (1)            950,464 shares             $ 8.03             $ 7,632,225.92          $2,014.91

CyberGold, Inc. 1996 Stock Option Plan
Common Stock, $0.001 par value
(options available for future grant) (2)       233,536 shares             $ 7.9375           $ 1,853,692.00          $  489.38

TOTAL                                        1,184,000 SHARES

CyberGold, Inc. 1999 Omnibus Equity
Incentive Plan
Common Stock, $0.001 par value
(currently outstanding options) (3)          1,048,872 shares             $18.06             $18,942,628.32          $5,000.85

CyberGold, Inc. 1999 Omnibus Equity
Incentive Plan
Common Stock, $0.001 par value
(options available for future grant) (4)       134,939 shares             $ 7.9375           $ 1,071,078.31          $  282.76

TOTAL                                        1,183,811 SHARES

        TOTAL REGISTRATION FEES:                                                                                     $7,787.90
====================================================================================================================================
(1)  The computation is based upon the weighted average exercise price per share
     of $8.03 as to 950,464 outstanding but unexercised options to purchase
     Common Stock under the Cybergold, Inc. 1996 Stock Option Plan.

(2)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(h) under the Securities Act of 1933 as to the
     remaining 233,536 shares of Common Stock authorized for issuance pursuant
     to the Cybergold, Inc. 1996 Stock Option Plan, solely for the purpose of
     calculating the registration fee. No options have been granted with respect
     to such shares. The computation is based upon the average of the high and
     low price of the Common Stock as reported on the Nasdaq National Market on
     September 18, 2000, because the price at which the options to be granted in
     the future may be exercised is not currently determinable.

(3)  The computation is based upon the weighted average exercise price per share
     of $18.06 as to 1,048,872 outstanding but unexercised options to purchase
     Common Stock under the Cybergold, Inc. 1999 Omnibus Equity Incentive Plan.

(4)  The Proposed Maximum Offering Price Per Share has been estimated in
     accordance with Rule 457(h) under the Securities Act of 1933 as to the
     remaining 134,939 shares of Common Stock authorized for issuance pursuant
     to the Cybergold, Inc. 1999 Omnibus Equity Incentive Plan, solely for the
     purpose of calculating the registration fee. No options have been granted
     with respect to such shares. The computation is based upon the average of
     the high and low price of the Common Stock as reported on the Nasdaq
     National Market on September 18, 2000, because the price at which the
     options to be granted in the future may be exercised is not currently
     determinable.

                                       2
3

                               MYPOINTS.COM, INC.
                       REGISTRATION STATEMENT ON FORM S-8

                                     PART II

                 INFORMATION REQUIRED IN REGISTRATION STATEMENT

ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE

     There are hereby incorporated by reference in this Registration Statement
the following documents and information heretofore filed by MyPoints.com, Inc.
(the "Registrant") with the Securities and Exchange Commission.

     (1)  Annual Report on Form 10-K for the fiscal year ended December 31,
1999.

     (2)  Quarterly Report on Form 10-Q for the quarter ended March 31, 2000.

     (3)  Quarterly Report on Form 10-Q for the quarter ended June 30, 2000.

     (4)  Current Report on Form 8-K dated August 21, 2000.

     (5)  The description of Common Stock contained in the Registrant's
Registration Statement on Form 8-A as declared effective on August 3, 1999.

     (6)  All documents filed by the Registrant pursuant to Sections 13(a),
13(c), 14 and 15(d) of the Exchange Act on or after the date of this
Registration Statement and prior to the filing of a post-effective amendment
which indicates that all securities offered have been sold or which deregisters
all securities then remaining unsold shall be deemed to be incorporated by
reference in this Registration Statement and to be part hereof from the date of
filing of such documents.

ITEM 4.  DESCRIPTION OF SECURITIES.

     Not applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

     Mario M. Rosati, a member of Wilson Sonsini Goodrich & Rosati, Professional
Corporation, is a Director and Secretary of the Registrant. Wilson Sonsini
Goodrich & Rosati is corporate counsel to the Registrant.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Section 145(a) of the Delaware General Corporation Law (the "DGCL")
provides in relevant part that "a corporation shall have power to indemnify any
person who was or is a party or is threatened to be made a party to any
threatened, pending or completed action, suit or proceeding, whether civil,
criminal, administrative or investigative (other than an action by or in the
right of the corporation) by reason of the fact that the person is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred by the person in connection with
such action, suit or

                                       3
4

proceeding if the person acted in good faith and in a manner the person
reasonably believed to be in or not opposed to the best interests of the
corporation, and, with respect to any criminal action or proceeding, had no
reasonable cause to believe the person's conduct was unlawful." With respect to
derivative actions, Section 145(b) of the DGCL provides in relevant part that
"[a] corporation shall have power to indemnify any person who was or is a party
or is threatened to be made a party to any threatened, pending or completed
action or suit by or in the right of the corporation to procure a judgment in
its favor . . . [by reason of his service in one of the capacities specified in
the preceding sentence] against expenses (including attorneys' fees) actually
and reasonably incurred by the person in connection with the defense or
settlement of such action or suit if the person acted in good faith and in a
manner the person reasonably believed to be in or not opposed to the best
interests of the corporation and except that no indemnification shall be made in
respect of any claim, issue or matter as to which such person shall have been
adjudged to be liable to the corporation unless and only to the extent that the
Court of Chancery or the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to indemnity for such expenses which the Court of Chancery or such
other court shall deem proper."

     The Registrant's Restated Certificate of Incorporation provides that to the
fullest extent permitted by the DGCL, no director of the Registrant shall be
personally liable to the Registrant or its stockholders for monetary damages for
breach of fiduciary duty as a director. The Restated Certificate of
Incorporation also provides that no amendment or repeal of such provision shall
apply to or have any effect on the right to indemnification permitted thereunder
with respect to claims arising from acts or omissions occurring in whole or in
part before the effective date of such amendment or repeal whether asserted
before or after such amendment or repeal.

     The Registrant's Bylaws provide that the Registrant shall indemnify to the
fullest extent authorized by law each of its directors, officers, employees and
other agents against expenses actually and reasonably incurred in connection
with any proceeding arising by reason of the fact that such person is or was an
agent of the corporation.

     The Registrant has entered into indemnification agreements with its
directors and executive officers, in addition to the indemnification provided
for in the Registrant's Bylaws, and intends to enter into indemnification
agreements with any new directors or executive officers in the future.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

     Not applicable

ITEM 8.  EXHIBITS.
EXHIBIT NUMBER                                     DESCRIPTION
     --------------                                     -----------
4.1*         CyberGold, Inc. 1996 Stock Option Plan

          4.2*         CyberGold, Inc. 1999 Omnibus Equity Incentive Plan

          5.1          Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation, as to the
                       legality of securities being registered.

         23.1          Consent of PricewaterhouseCoopers, LLP, Independent Accountants.
4
5
23.2          Consent of Wilson Sonsini Goodrich & Rosati, Professional Corporation (contained in
                       Exhibit 5.1 hereto).

         24.1          Power of Attorney (see page signature page).
*    Incorporated by reference from the Cybergold, Inc. Registration Statement
     on Form S-8 (File No. 333-88053), filed September 29, 1999.

ITEM 9.  UNDERTAKINGS.

     A.   The Registrant hereby undertakes:

          (1)  To file, during any period in which offers or sales are being
made, a post-effective amendment to this Registration Statement to include any
material information with respect to the plan of distribution not previously
disclosed in the Registration Statement or any material change to such
information in the Registration Statement.

          (2)  That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3)  To remove from registration by means of a post-effective
amendment any of the securities being registered which remain unsold at the
termination of the offering.

     B.   The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     C.   Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the Registrant pursuant to the DGCL, the Registrant's Restated Certificate of
Incorporation, the Registrant's Bylaws or the Registrant's indemnification
agreements, the Registrant has been informed that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Securities Act and is therefore unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling person of the Registrant in a successful defense of any action, suit
or proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered hereunder, the Registrant will,
unless in the opinion of its counsel the question has already been settled by
controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.

                                       5
6

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized in the City of San Francisco, State of California on September 19,
2000.

                                MYPOINTS.COM, INC.

                                By: /s/ STEVEN M. MARKOWITZ
                                    -------------------------
                                    Steven M. Markowitz, Chief Executive Officer
                                    and Chairman of the Board

                                POWER OF ATTORNEY

     KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Steven M. Markowitz and John Steuart,
jointly and severally, his attorneys-in-fact, each with the power of
substitution, for him in any and all capacities, to sign any amendments to this
Registration Statement on Form S-8, and to file the same, with exhibits thereto
and other documents in connection therewith, with the Securities and Exchange
Commission, hereby ratifying and confirming all that each of said
attorneys-in-fact, or his substitute or substitutes, may do or cause to be done
by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities and on the date indicated.
SIGNATURE                                           TITLE                                DATE
              ---------                                           -----                                ----
/s/ STEVEN M. MARKOWITZ                                Chief Executive Officer and              September 19, 2000
-------------------------------------------            Chairman of the Board
Steven M. Markowitz

                                                       Vice Chairman of the Board
-------------------------------------------
Nathaniel Goldhaber

/s/ JOHN STEUART                                       Sr. Vice President, CFO (Principal       September 19, 2000
-------------------------------------------            Financial and Accounting Officer),
John Steuart                                           and Director

/s/ MARIO M. ROSATI                                    Director and Secretary                   September 19, 2000
-------------------------------------------
Mario M. Rosati

/s/ HOWARD L. MORGAN                                   Director                                 September 19, 2000
-------------------------------------------
Howard L. Morgan

/s/ THOMAS NEWKIRK                                     Director                                 September 19, 2000
-------------------------------------------
Thomas Newkirk

                                                       Director
-------------------------------------------
Lawrence E. Phillips

/s/ LESTER WUNDERMAN                                   Director                                 September 19, 2000
-------------------------------------------
Lester Wunderman
6
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                                INDEX TO EXHIBITS
EXHIBIT NUMBER                                     DESCRIPTION
     --------------                                     -----------
4.1*         CyberGold, Inc. 1996 Stock Option Plan

          4.2*         CyberGold, Inc. 1999 Omnibus Equity Incentive Plan

          5.1          Opinion of Wilson Sonsini Goodrich & Rosati, Professional Corporation, as to the
                       legality of securities being registered.

         23.1          Consent of PricewaterhouseCoopers, LLP, Independent Accountants.

         23.2          Consent of Wilson Sonsini Goodrich & Rosati, Professional Corporation (contained in
                       Exhibit 5.1 hereto).

         24.1          Power of Attorney (see page signature page).
*    Incorporated by reference from the Cybergold, Inc. Registration Statement
     on Form S-8 (File No. 333-88053), filed September 29, 1999.

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