Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                           ---------------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      Under

                           THE SECURITIES ACT OF 1933

                               ------------------

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                   Wisconsin                                    39-1536083
        (State or other jurisdiction of                      (I.R.S. Employer
        incorporation or organization)                     Identification No.)

              1326 Willow Road
           Sturtevant, Wisconsin                                  53177
  (Address of principal executive offices)                      (Zip Code)

                     Johnson Worldwide Associates, Inc. 1994
                   Non-Employee Director Stock Ownership Plan
                            (Full title of the plan)

         Helen P. Johnson-Leipold                        Copy to:
    Chairman & Chief Executive Officer
    Johnson Worldwide Associates, Inc.            Benjamin F. Garmer, III
             1326 Willow Road                         Foley & Lardner
       Sturtevant, Wisconsin 53177         777 East Wisconsin Avenue, Suite 3700
              (262) 884-1500                     Milwaukee Wisconsin 53202
   (Name, address and telephone number,               (414) 271-2400
including area code, of agent for service)

                           --------------------------
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------
                                                  Proposed Maximum        Proposed Maximum
Title of Securities to       Amount to be        Offering Price Per      Aggregate Offering         Amount of
     be Registered           Registered(1)              Share                  Price             Registration Fee
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------
<S>                          <C>                      <C>                   <C>                        <C>
Class A Common Stock,
$.05 par value               50,000 shares            $8.97(1)              $448,500(1)                $125
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------

(1) Estimated  pursuant to Rule 457(c) under the  Securities  Act of 1933 solely
for the purpose of calculating the  registration fee based on the average of the
high and low prices of the Class A Common  Stock as reported by The Nasdaq Stock
Market on September 27, 1999.
</TABLE>

                        ---------------------------------
<PAGE>


         This  registration  statement  is being  filed to  register  additional
shares  of Class A Common  Stock of  Johnson  Worldwide  Associates,  Inc.  (the
"Company") that may be issued under the Johnson Worldwide Associates,  Inc. 1994
Non-Employee  Director Stock  Ownership Plan (the "Plan"),  for which a Form S-8
Registration  Statement is already effective  (registration  no. 33-52073).  The
contents of the Company's  Form S-8  Registration  Statement  (registration  no.
33-52073) relating to the Plan are incorporated herein by reference.

                                     PART I


              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


         The document or documents containing the information  specified in Part
I are not  required  to be filed with the  Securities  and  Exchange  Commission
("Commission") as part of this Form S-8 Registration Statement.


                                     PART II


               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


       The information required in Part II, except Item 8, is not required to be
filed with the Commission as part of this Form S-8 Registration Statement.

Item 8.  Exhibits.

         The  following   exhibits  have  been  filed  (except  where  otherwise
indicated) as part of this Registration Statement:

       Exhibit No.                  Exhibit
       -----------                  -------

         (4)               Johnson Worldwide Associates,  Inc. 1994 Non-Employee
                           Director Stock Ownership Plan (as amended)

         (5)               Opinion of Foley & Lardner

         (23.1)            Consent of KPMG LLP

         (23.2)            Consent  of Foley & Lardner  (contained  in Exhibit 5
                           hereto)

         (24)              Power of Attorney  relating to subsequent  amendments
                           (included on the signature page to this  Registration
                           Statement)


                                      -2-
<PAGE>




                                   SIGNATURES

         The Registrant.  Pursuant to the  requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-8 and has duly  caused this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Sturtevant, and State of Wisconsin, on this 27th
day of July, 1999.

                                       JOHNSON WORLDWIDE ASSOCIATES, INC.



                                       By: /s/  Helen P. Johnson-Leipold
                                           Helen P. Johnson-Leipold
                                           Chairman & Chief Executive Officer

                                POWER OF ATTORNEY

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated. Each person whose signature appears below
constitutes and appoints Helen P.  Johnson-Leipold and Carl G. Schmidt, and each
of them  individually,  his or her true and lawful  attorney-in-fact  and agent,
with full power of substitution and revocation, for him or her and in his or her
name, place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this Registration Statement and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorneys-in-fact  and agents,  and each of them, full power and authority to do
and perform each and every act and thing  requisite  and necessary to be done in
connection therewith, as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorneys-in-fact  and agents, or either of them, may lawfully do or cause to be
done by virtue hereof.


                                      S-1
<PAGE>


<TABLE>
<CAPTION>


          Signature                                             Title                                    Date
          ---------                                             -----                                    ----

<S>                                            <C>                                                <C>
/s/ Helen P. Johnson-Leipold                   Chairman,  Chief  Executive  Officer  and
- ------------------------------------           Director (Principal Executive Officer)             July 27, 1999
Helen P. Johnson-Leipold


                                               Senior   Vice    President    and   Chief
/s/ Carl G. Schmidt                            Financial    Officer,    Secretary    and
- ------------------------------------           Treasurer    (Principal   Financial   and
Carl G. Schmidt                                Accounting Officer)                                July 27, 1999


/s/ Samuel C. Johnson
- ------------------------------------           Director                                           July 27, 1999
Samuel C. Johnson


/s/ Thomas F. Pyle, Jr.
- ------------------------------------
Thomas F. Pyle, Jr.                            Director                                           July 27, 1999


/s/ Gregory E. Lawton
- ------------------------------------           Director                                           July 27, 1999
Gregory E. Lawton


/s/ Glenn N. Rupp
- ------------------------------------            Director                                           July 27, 1999
Glenn N. Rupp

</TABLE>



                                      S-2
<PAGE>





                                  EXHIBIT INDEX


       JOHNSON WORLDWIDE ASSOCIATES, INC. 1994 NON-EMPLOYEE DIRECTOR STOCK
                                 OWNERSHIP PLAN


      Exhibit No.                        Exhibit

         (4)               Johnson Worldwide Associates,  Inc. 1994 Non-Employee
                           Director Stock Ownership Plan (as amended)

         (5)               Opinion of Foley & Lardner

         (23.1)            Consent of KPMG LLP

         (23.2)            Consent  of Foley & Lardner  (contained  in Exhibit 5
                           hereto)

         (24)              Power of Attorney  relating to subsequent  amendments
                           (included on the signature page to this  Registration
                           Statement)
[{"type": "S-8", "sequence": "1", "description": "FORM S-8", "secsgml_size_bytes": 9680}]
{"company-data": {"conformed-name": "JOHNSON WORLDWIDE ASSOCIATES INC", "cik": "0000788329", "assigned-sic": "3949", "irs-number": "391536083", "state-of-incorporation": "WI", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "S-8", "file-number": "333-88089", "film-number": "99720287"}, "business-address": {"street1": "1326 WILLOW RD", "city": "STURTEVANT", "state": "WI", "zip": "53177", "phone": "4148841500"}, "mail-address": {"street1": "1326 WILLOW RD", "street2": "STE400", "city": "STURTEVANT", "state": "WI", "zip": "53177"}}
Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                           ---------------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      Under

                           THE SECURITIES ACT OF 1933

                               ------------------

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                   Wisconsin                                    39-1536083
        (State or other jurisdiction of                      (I.R.S. Employer
        incorporation or organization)                     Identification No.)

              1326 Willow Road
           Sturtevant, Wisconsin                                  53177
  (Address of principal executive offices)                      (Zip Code)

                     Johnson Worldwide Associates, Inc. 1994
                   Non-Employee Director Stock Ownership Plan
                            (Full title of the plan)

         Helen P. Johnson-Leipold                        Copy to:
    Chairman & Chief Executive Officer
    Johnson Worldwide Associates, Inc.            Benjamin F. Garmer, III
             1326 Willow Road                         Foley & Lardner
       Sturtevant, Wisconsin 53177         777 East Wisconsin Avenue, Suite 3700
              (262) 884-1500                     Milwaukee Wisconsin 53202
   (Name, address and telephone number,               (414) 271-2400
including area code, of agent for service)

                           --------------------------
CALCULATION OF REGISTRATION FEE
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------
                                                  Proposed Maximum        Proposed Maximum
Title of Securities to       Amount to be        Offering Price Per      Aggregate Offering         Amount of
     be Registered           Registered(1)              Share                  Price             Registration Fee
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------
Class A Common Stock,
$.05 par value               50,000 shares            $8.97(1)              $448,500(1)                $125
- ------------------------ ---------------------- ---------------------- ----------------------- ---------------------

(1) Estimated  pursuant to Rule 457(c) under the  Securities  Act of 1933 solely
for the purpose of calculating the  registration fee based on the average of the
high and low prices of the Class A Common  Stock as reported by The Nasdaq Stock
Market on September 27, 1999.
---------------------------------
This  registration  statement  is being  filed to  register  additional
shares  of Class A Common  Stock of  Johnson  Worldwide  Associates,  Inc.  (the
"Company") that may be issued under the Johnson Worldwide Associates,  Inc. 1994
Non-Employee  Director Stock  Ownership Plan (the "Plan"),  for which a Form S-8
Registration  Statement is already effective  (registration  no. 33-52073).  The
contents of the Company's  Form S-8  Registration  Statement  (registration  no.
33-52073) relating to the Plan are incorporated herein by reference.

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The document or documents containing the information  specified in Part
I are not  required  to be filed with the  Securities  and  Exchange  Commission
("Commission") as part of this Form S-8 Registration Statement.

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

       The information required in Part II, except Item 8, is not required to be
filed with the Commission as part of this Form S-8 Registration Statement.

Item 8.  Exhibits.

         The  following   exhibits  have  been  filed  (except  where  otherwise
indicated) as part of this Registration Statement:

       Exhibit No.                  Exhibit
       -----------                  -------

         (4)               Johnson Worldwide Associates,  Inc. 1994 Non-Employee
                           Director Stock Ownership Plan (as amended)

         (5)               Opinion of Foley & Lardner

         (23.1)            Consent of KPMG LLP

         (23.2)            Consent  of Foley & Lardner  (contained  in Exhibit 5
                           hereto)

         (24)              Power of Attorney  relating to subsequent  amendments
                           (included on the signature page to this  Registration
                           Statement)

                                      -2-
SIGNATURES

         The Registrant.  Pursuant to the  requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-8 and has duly  caused this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Sturtevant, and State of Wisconsin, on this 27th
day of July, 1999.

                                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                                       By: /s/  Helen P. Johnson-Leipold
                                           Helen P. Johnson-Leipold
                                           Chairman & Chief Executive Officer

                                POWER OF ATTORNEY

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated. Each person whose signature appears below
constitutes and appoints Helen P.  Johnson-Leipold and Carl G. Schmidt, and each
of them  individually,  his or her true and lawful  attorney-in-fact  and agent,
with full power of substitution and revocation, for him or her and in his or her
name, place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this Registration Statement and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorneys-in-fact  and agents,  and each of them, full power and authority to do
and perform each and every act and thing  requisite  and necessary to be done in
connection therewith, as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorneys-in-fact  and agents, or either of them, may lawfully do or cause to be
done by virtue hereof.

                                      S-1
Signature                                             Title                                    Date
          ---------                                             -----                                    ----
/s/ Helen P. Johnson-Leipold                   Chairman,  Chief  Executive  Officer  and
- ------------------------------------           Director (Principal Executive Officer)             July 27, 1999
Helen P. Johnson-Leipold

                                               Senior   Vice    President    and   Chief
/s/ Carl G. Schmidt                            Financial    Officer,    Secretary    and
- ------------------------------------           Treasurer    (Principal   Financial   and
Carl G. Schmidt                                Accounting Officer)                                July 27, 1999

/s/ Samuel C. Johnson
- ------------------------------------           Director                                           July 27, 1999
Samuel C. Johnson

/s/ Thomas F. Pyle, Jr.
- ------------------------------------
Thomas F. Pyle, Jr.                            Director                                           July 27, 1999

/s/ Gregory E. Lawton
- ------------------------------------           Director                                           July 27, 1999
Gregory E. Lawton

/s/ Glenn N. Rupp
- ------------------------------------            Director                                           July 27, 1999
Glenn N. Rupp
S-2
EXHIBIT INDEX

       JOHNSON WORLDWIDE ASSOCIATES, INC. 1994 NON-EMPLOYEE DIRECTOR STOCK
                                 OWNERSHIP PLAN

      Exhibit No.                        Exhibit

         (4)               Johnson Worldwide Associates,  Inc. 1994 Non-Employee
                           Director Stock Ownership Plan (as amended)

         (5)               Opinion of Foley & Lardner

         (23.1)            Consent of KPMG LLP

         (23.2)            Consent  of Foley & Lardner  (contained  in Exhibit 5
                           hereto)

         (24)              Power of Attorney  relating to subsequent  amendments
                           (included on the signature page to this  Registration
                           Statement)