Registration No. 33-_______
                                                                    

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                   Wisconsin                           39-1536083
        (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)            Identification No.)

               1326 Willow Road                          53177
             Sturtevant, Wisconsin                     (Zip Code)
        (Address of principal executive
                   offices)

     Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan
                            (Full title of the plan)


                 John D. Crabb                          Copy to:
     President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.        Benjamin F. Garmer, III
               1326 Willow Road                     Foley & Lardner
         Sturtevant, Wisconsin  53177          777 East Wisconsin Avenue
     (Name, address and telephone number,     Milwaukee, Wisconsin  53202
       including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                  Proposed      Proposed
                                  Maximum        Maximum
       Title of       Amount      Offering      Aggregate      Amount of
    Securities to     to be        Price        Offering     Registration
    be Registered   Registered   Per Share        Price           Fee

       Class A
    Common Stock,    650,000     $20.75(1)   $13,487,500(1)    $4,650.49
       $.05 par       shares
        value


   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on May 9, 1995.


                        _________________________________


                               Page 1 of __ Pages

       The Exhibit Index is on page __ of the sequentially numbered pages.

   <PAGE>
                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") with the Commission and are
   incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  All other reports filed by the Company pursuant to Section
   13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
   "Exchange Act"), since September 30, 1994.

             (c)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after the date of
   filing of this Registration Statement and prior to such time as the
   Company files a post-effective amendment to this Registration Statement
   which indicates that all securities offered hereby have been sold or which
   deregisters all securities then remaining unsold shall be deemed to be
   incorporated by reference in this Registration Statement and to be a part
   hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:
    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates, Inc. 1994 Long-Term
                  Stock Incentive Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.

   <PAGE>
                                   SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Racine, and
   State of Wisconsin, on this 3rd day of May, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.



                                      By:  /s/  John D. Crabb      
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer

                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.

   <PAGE>
           Signature                   Title                  Date



    /s/  John D. Crabb      President, Chief              May 3, 1995
    John D. Crabb           Executive Officer and
                            Director (Principal
                            Executive Officer)


    /s/  Carl G. Schmidt    Vice President, Secretary     May 3, 1995
    Carl G. Schmidt         and Treasurer (Chief
                            Financial Officer and
                            Principal Accounting
                            Officer)



    /s/  Samuel C. Johnson  Director                      May 3, 1995
    Samuel C. Johnson


    /s/  Raymond F. Farley  Director                      May 3, 1995
    Raymond F. Farley


    /s/  Thomas F. Pyle,    Director                      May 3, 1995
        Jr.       
    Thomas F. Pyle, Jr.


    /s/  Donald W.          Director                      May 3, 1995
     Brinckman
    Donald W. Brinckman



    /s/  Helen P. Johnson-  Director                      May 3, 1995
     Leipold
    Helen P. Johnson-
     Leipold

   <PAGE>
                                  EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1994 LONG-TERM STOCK INCENTIVE PLAN

                                                     Page Number in
                                                      Sequentially
                                                       Numbered 
                                                      Registration
     Exhibit No.               Exhibit                  Statement  

         (4)       Johnson Worldwide Associates,
                   Inc. 1994 Long-Term Stock
                   Incentive Plan

         (5)       Opinion of Foley & Lardner
    
       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner              __
                   (contained in Exhibit 5 hereto)

        (24)       Power of Attorney relating to           __
                   subsequent amendments (included
                   on the signature page to this
                   Registration Statement)
[{"type": "S-8", "sequence": "1", "description": "JOHNSON WORLDWIDE ASSOCIATES FORM S-8", "secsgml_size_bytes": 16640}]
{"company-data": {"conformed-name": "JOHNSON WORLDWIDE ASSOCIATES INC", "cik": "0000788329", "assigned-sic": "3949", "irs-number": "391536083", "state-of-incorporation": "WI", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "033-59325", "film-number": "95538886"}, "business-address": {"street1": "1326 WILLOW RD", "city": "STURTEVANT", "state": "WI", "zip": "53177", "phone": "4146312100"}, "mail-address": {"street1": "1326 WILLOW RD", "street2": "STE400", "city": "STURTEVANT", "state": "WI", "zip": "53177"}}
Registration No. 33-_______
                                                                    

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                           ___________________________

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               __________________

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of registrant as specified in its charter)

                   Wisconsin                           39-1536083
        (State or other jurisdiction of             (I.R.S. Employer
        incorporation or organization)            Identification No.)

               1326 Willow Road                          53177
             Sturtevant, Wisconsin                     (Zip Code)
        (Address of principal executive
                   offices)

     Johnson Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan
                            (Full title of the plan)

                 John D. Crabb                          Copy to:
     President and Chief Executive Officer
      Johnson Worldwide Associates, Inc.        Benjamin F. Garmer, III
               1326 Willow Road                     Foley & Lardner
         Sturtevant, Wisconsin  53177          777 East Wisconsin Avenue
     (Name, address and telephone number,     Milwaukee, Wisconsin  53202
       including area code, of agent for
                   service)

                           __________________________

                         CALCULATION OF REGISTRATION FEE

                                  Proposed      Proposed
                                  Maximum        Maximum
       Title of       Amount      Offering      Aggregate      Amount of
    Securities to     to be        Price        Offering     Registration
    be Registered   Registered   Per Share        Price           Fee

       Class A
    Common Stock,    650,000     $20.75(1)   $13,487,500(1)    $4,650.49
       $.05 par       shares
        value

   (1)  Estimated pursuant to Rule 457(c) under the Securities Act of 1933
        solely for the purpose of calculating the registration fee based on
        the average of the high and low prices of the Class A Common Stock as
        reported by the Nasdaq National Market on May 9, 1995.

                        _________________________________

                               Page 1 of __ Pages

       The Exhibit Index is on page __ of the sequentially numbered pages.
PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

             The document or documents containing the information specified
   in Part I are not required to be filed with the Securities and Exchange
   Commission as part of this Form S-8 Registration Statement. 

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

   Item 3.   Incorporation of Documents by Reference.

             The following documents have been previously filed by Johnson
   Worldwide Associates, Inc. (the "Company") with the Commission and are
   incorporated herein by reference:

             (a)  The Company's Annual Report on Form 10-K for the year ended
   September 30, 1994, which includes certified financial statements as of
   and for the year ended September 30, 1994.

             (b)  All other reports filed by the Company pursuant to Section
   13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the
   "Exchange Act"), since September 30, 1994.

             (c)  The description of the Company's capital stock contained in
   Item 1 of the Company's Registration Statement on Form 8-A, filed
   September 25, 1987 with the Securities and Exchange Commission, and any
   amendments or reports filed for the purpose of updating such description.

             All documents subsequently filed by the Company pursuant to
   Sections 13(a), 13(c), 14 and 15(d) of the  Exchange Act after the date of
   filing of this Registration Statement and prior to such time as the
   Company files a post-effective amendment to this Registration Statement
   which indicates that all securities offered hereby have been sold or which
   deregisters all securities then remaining unsold shall be deemed to be
   incorporated by reference in this Registration Statement and to be a part
   hereof from the date of filing of such documents.

   Item 4.   Description of Securities.

             Not applicable.

   Item 5.   Interests of Named Experts and Counsel.

             Not applicable.

   Item 6.   Indemnification of Directors and Officers.

             Pursuant to the Wisconsin Business Corporation Law and the
   Company's By-laws, directors and officers of the Company are entitled to
   mandatory indemnification from the Company against certain liabilities and
   expenses (i) to the extent such officers or directors are successful in
   the defense of a proceeding and (ii) in proceedings in which the director
   or officer is not successful in defense thereof, unless it is determined
   that the director or officer breached or failed to perform his duties to
   the Company and such breach or failure constituted:  (a) a willful failure
   to deal fairly with the Company or its shareholders in connection with a
   matter in which the director or officer had a material conflict of
   interest; (b) a violation of the criminal law unless the director or
   officer had reasonable cause to believe his or her conduct was lawful or
   had no reasonable cause to believe his or her conduct was unlawful; (c) a
   transaction from which the director or officer derived an improper
   personal profit; or (d) willful misconduct.  It should be noted that the
   Wisconsin Business Corporation Law specifically states that it is the
   public policy of Wisconsin to require or permit indemnification in
   connection with a proceeding involving securities regulation, as described
   therein, to the extent required or permitted as described above. 
   Additionally, under the Wisconsin Business Corporation Law, directors of
   the Company are not subject to personal liability to the Company, its
   shareholders or any person asserting rights on behalf thereof for certain
   breaches or failures to perform any duty resulting solely from their
   status as directors except in circumstances paralleling those in
   subparagraphs (a) through (d) outlined above.

             The indemnification provided by the Wisconsin Business
   Corporation Law and the Company's By-laws is not exclusive of any other
   rights to which a director or officer may be entitled.

             In 1987, the Company entered into individual indemnity
   agreements with certain of its directors and officers.  Such agreements
   generally expand the indemnification rights of such directors and officers
   beyond the current provisions of the Wisconsin Business Corporation Law
   and Article Ten of the Company's By-Laws.  Generally, the agreements state
   that the director or officer who is a party thereto shall be indemnified
   against expenses, amounts paid in settlement and judgments, fines,
   penalties and/or other amounts incurred with respect to any threatened,
   pending or completed proceeding (including, without limitation,
   proceedings brought under and/or predicated upon the Securities Act of
   1933 and/or the Securities Exchange Act of 1934); provided that such
   indemnification is not available with respect to (i) acts or omissions to
   act of such director or officer finally adjudicated to have been in bad
   faith or to involve intentional misconduct or knowing violation of law;
   (ii) the recovery of remuneration paid to or other personal benefits
   received by such director or officer from the Company or its affiliates,
   the receipt of which shall be finally adjudicated to have been in
   violation of applicable law; or (iii) the recovery of profits pursuant to
   Section 16(b) of the Securities Exchange Act of 1934 made by such officer
   or director from a purchase and sale of securities of the Company.  In
   addition, the Company is not liable for indemnification of settlement
   amounts unless it has consented in writing to such settlement.

             Expenses for the defense of any action for which indemnification
   may be available may be advanced by the Company under certain
   circumstances.

   Item 7.   Exemption from Registration Claimed.

             Not Applicable.

   Item 8.   Exhibits.

             The following exhibits have been filed (except where otherwise
   indicated) as part of this Registration Statement:
    Exhibit No.        Exhibit

        (4)       Johnson Worldwide Associates, Inc. 1994 Long-Term
                  Stock Incentive Plan
        (5)       Opinion of Foley & Lardner

       (23.1)     Consent of KPMG Peat Marwick LLP

       (23.2)     Consent of Foley & Lardner (contained in Exhibit 5
                  hereto)

        (24)      Power of Attorney relating to subsequent amendments
                  (included on the signature page to this
                  Registration Statement)

   Item 9.   Undertakings.

             (a)  The undersigned Registrant hereby undertakes:

             (1)  To file, during any period in which offers or sales are
   being made, a post-effective amendment to this Registration Statement to
   include any material information with respect to the plan of distribution
   not previously disclosed in the Registration Statement or any material
   change to such information in the Registration Statement.

             (2)  That, for the purpose of determining any liability under
   the Securities Act of 1933, each such post-effective amendment shall be
   deemed to be a new registration statement relating to the securities
   offered herein, and the offering of such securities at that time shall be
   deemed to be the initial bona fide offering thereof.

             (3)  To remove from registration by means of a post-effective
   amendment any of the securities being registered which remain unsold at
   the termination of the offering.

             (b)  The undersigned Registrant hereby undertakes that, for
   purposes of determining any liability under the Securities Act of 1933,
   each filing of the Registrant's annual report pursuant to Section 13(a) or
   Section 15(d) of the Securities Exchange Act of 1934 (and, where
   applicable, each filing of an employee benefit plan's annual report
   pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is
   incorporated by reference in this Registration Statement shall be deemed
   to be a new registration statement relating to the securities offered
   herein, and the offering of such securities at that time shall be deemed
   to be the initial bona fide offering thereof.

             (c)  Insofar as indemnification for liabilities arising under
   the Securities Act of 1933 may be permitted to directors, officers and
   controlling persons of the Registrant pursuant to the foregoing
   provisions, or otherwise, the Registrant has been advised that in the
   opinion of the Securities and Exchange Commission such indemnification is
   against public policy as expressed in the Act and is, therefore,
   unenforceable.  In the event that a claim for indemnification against such
   liabilities (other than the payment by the Registrant of expenses incurred
   or paid by a director, officer or controlling person of the Registrant in
   the successful defense of any action, suit or proceeding) is asserted by
   such director, officer or controlling person in connection with the
   securities being registered, the Registrant will, unless in the opinion of
   its counsel the matter has been settled by controlling precedent, submit
   to a court of appropriate jurisdiction the question whether such
   indemnification by it is against public policy as expressed in the Act and
   will be governed by the final adjudication of such issue.
SIGNATURES

             The Registrant.  Pursuant to the requirements of the Securities
   Act of 1933, the Registrant certifies that it has reasonable grounds to
   believe that it meets all of the requirements for filing on Form S-8 and
   has duly caused this Registration Statement to be signed on its behalf by
   the undersigned, thereunto duly authorized, in the City of Racine, and
   State of Wisconsin, on this 3rd day of May, 1995.

                                      JOHNSON WORLDWIDE ASSOCIATES,
                                         INC.

                                      By:  /s/  John D. Crabb      
                                           John D. Crabb
                                           President and Chief Executive
                                              Officer

                                POWER OF ATTORNEY

             Pursuant to the requirements of the Securities Act of 1933, this
   Registration Statement has been signed below by the following persons in
   the capacities and on the dates indicated.  Each person whose signature
   appears below constitutes and appoints John D. Crabb, Robert L. Inslee and
   Carl G. Schmidt, and each of them individually, his or her true and lawful
   attorney-in-fact and agent, with full power of substitution and
   revocation, for him or her and in his or her name, place and stead, in any
   and all capacities, to sign any and all amendments (including post-
   effective amendments) to this Registration Statement and to file the same,
   with all exhibits thereto, and other documents in connection therewith,
   with the Securities and Exchange Commission, granting unto said attorneys-
   in-fact and agents, and each of them, full power and authority to do and
   perform each and every act and thing requisite and necessary to be done in
   connection therewith, as fully to all intents and purposes as he or she
   might or could do in person, hereby ratifying and confirming all that said
   attorneys-in-fact and agents, or either of them, may lawfully do or cause
   to be done by virtue hereof.
Signature                   Title                  Date

    /s/  John D. Crabb      President, Chief              May 3, 1995
    John D. Crabb           Executive Officer and
                            Director (Principal
                            Executive Officer)

    /s/  Carl G. Schmidt    Vice President, Secretary     May 3, 1995
    Carl G. Schmidt         and Treasurer (Chief
                            Financial Officer and
                            Principal Accounting
                            Officer)

    /s/  Samuel C. Johnson  Director                      May 3, 1995
    Samuel C. Johnson

    /s/  Raymond F. Farley  Director                      May 3, 1995
    Raymond F. Farley

    /s/  Thomas F. Pyle,    Director                      May 3, 1995
        Jr.       
    Thomas F. Pyle, Jr.

    /s/  Donald W.          Director                      May 3, 1995
     Brinckman
    Donald W. Brinckman

    /s/  Helen P. Johnson-  Director                      May 3, 1995
     Leipold
    Helen P. Johnson-
     Leipold
EXHIBIT INDEX

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1994 LONG-TERM STOCK INCENTIVE PLAN

                                                     Page Number in
                                                      Sequentially
                                                       Numbered 
                                                      Registration
     Exhibit No.               Exhibit                  Statement  

         (4)       Johnson Worldwide Associates,
                   Inc. 1994 Long-Term Stock
                   Incentive Plan

         (5)       Opinion of Foley & Lardner
    
       (23.1)      Consent of KPMG Peat Marwick LLP

       (23.2)      Consent of Foley & Lardner              __
                   (contained in Exhibit 5 hereto)

        (24)       Power of Attorney relating to           __
                   subsequent amendments (included
                   on the signature page to this
                   Registration Statement)