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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>As filed with the
Securities and Exchange Commission on October 3, 2006 </FONT></H1>


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     <TD WIDTH=100% ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Registration No. 333</B>-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR WIDTH=100% SIZE=1 COLOR=BLACK NOSHADE></TD></TR>
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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>UNITED STATES<BR>SECURITIES
AND EXCHANGE COMMISSION<BR>Washington, D.C. 20549 </FONT></H1>


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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>FORM S-8<BR>REGISTRATION
STATEMENT<BR>Under<BR>THE SECURITIES ACT OF
1933 </FONT></H1>


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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>NATIONAL RESEARCH
CORPORATION </B><BR>(Exact name of registrant as specified in its charter) </FONT></P>


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     <TD WIDTH=50% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Wisconsin</B></FONT></TD>
     <TD WIDTH=50% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>47-0634000</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(State or other jurisdiction</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(I.R.S. Employer</FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>of incorporation or organization)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>Identification No.)</FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><B>1245 Q Street</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Lincoln, Nebraska</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>68508</B></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(Address of principal executive offices)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(Zip Code)</FONT></TD></TR>
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     <TD WIDTH=100% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>National Research Corporation 2004 Non-Employee Director Stock Plan</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(Full title of the plan)</FONT></TD></TR>
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     <TD WIDTH=50% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Michael D. Hays</B></FONT></TD>
     <TD WIDTH=50% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Copy to:</FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Chief Executive Officer</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Benjamin F. Garmer, III</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>National Research Corporation</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Russell E. Ryba</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>1245 Q Street</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Foley &amp; Lardner LLP</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Lincoln, Nebraska 68508</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>777 East Wisconsin Avenue</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>(402) 475-2525</B></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Milwaukee, Wisconsin 53202</B></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>(Name, address and telephone number, including area</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>(414) 271-2400</B></FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=1>code, of agent for service)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
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     <TD COLSPAN=5 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>CALCULATION OF REGISTRATION FEE</FONT></TD></TR>
<TR>
     <TD COLSPAN=5><HR NOSHADE COLOR=#000000 SIZE=2></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Title of Securities<BR>
to be Registered</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Amount to be<BR>
Registered(1)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Proposed Maximum<BR>
Offering Price Per<BR>
Share(2)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Proposed Maximum<BR>
Aggregate Offering<BR>
Price(2)</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Amount of<BR>
Registration Fee</FONT></TD></TR>
<TR>
     <TD COLSPAN=5><HR NOSHADE COLOR=#000000 SIZE=2></TD></TR>
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     <TD WIDTH=20% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Common Stock,</FONT></TD>
     <TD WIDTH=20% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>250,000 Shares</FONT></TD>
     <TD WIDTH=20% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>$24.695</FONT></TD>
     <TD WIDTH=20% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>$6,173,750.00</FONT></TD>
     <TD WIDTH=20% ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>$660.60</FONT></TD></TR>
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     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>$.001 par value</FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
<TR>
     <TD COLSPAN=5><HR NOSHADE COLOR=#000000 SIZE=1></TD></TR>
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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(1)</FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          Pursuant to Rule 416(a) under the Securities Act of 1933, this Registration
          Statement also covers an indeterminate number of additional shares of Common
          Stock that may become issuable as a result of stock splits, stock dividends or
          similar transactions pursuant to the anti-dilution provisions of the 2004
          Non-Employee Director Stock Plan. </FONT></TD>
          </TR>
          </TABLE>


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          <TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(2)</FONT></TD>
          <TD WIDTH=95%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
          Estimated pursuant to Rule&nbsp;457(c) and (h) under the Securities Act of 1933
          solely for the purpose of calculating the registration fee based on the average
          of the high and low prices for National Research Corporation Common Stock as
          reported on the Nasdaq National Market on October 2, 2006. </FONT></TD>
          </TR>
          </TABLE>
          <BR>


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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>PART I </FONT></H1>

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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>INFORMATION REQUIRED
IN THE SECTION&nbsp;10(a) PROSPECTUS </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
document or documents containing the information specified in Part I are not required to
be filed with the Securities and Exchange Commission (the &#147;Commission&#148;) as part
of this Form&nbsp;S-8 Registration Statement. </FONT></P>

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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>PART II </FONT></H1>

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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>INFORMATION REQUIRED
IN THE REGISTRATION STATEMENT </FONT></H1>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 3.&nbsp;&nbsp;&nbsp;&nbsp;<U>Incorporation of Documents
by Reference</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
following documents filed by National Research Corporation (the &#147;Company&#148;) with
the Commission are hereby incorporated herein by reference: </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1.&nbsp;&nbsp;&nbsp;&nbsp;          The
Company&#146;s Annual Report on Form&nbsp;10-K for the year ended           December&nbsp;31,&nbsp;2005, as amended.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2.&nbsp;&nbsp;&nbsp;&nbsp;          The
Company&#146;s Quarterly Reports on Form&nbsp;10-Q for the quarters ended           March&nbsp;31,&nbsp;2006
and June 30, 2006, as amended.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3.&nbsp;&nbsp;&nbsp;&nbsp;          The
Company&#146;s Current Reports on Form 8-K dated March&nbsp;3, 2006,           March&nbsp;15,
2006, May&nbsp;4, 2006 and May&nbsp;26, 2006, as amended on           August&nbsp;11,
2006.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;4.&nbsp;&nbsp;&nbsp;&nbsp;          The
description of the Company&#146;s Common Stock contained in Item 1 of the
          Company&#146;s Registration Statement on Form 8-A, dated October 2, 1999, and
          any amendment or report filed for the purpose of updating such description.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;All
documents subsequently filed by the Company pursuant to Sections&nbsp;13(a), 13(c), 14 or
15(d) of the Securities Exchange Act of 1934, as amended, after the date of filing of this
Registration Statement and prior to such time as the Company files a post-effective
amendment to this Registration Statement which indicates that all securities offered
hereby have been sold or which deregisters all securities then remaining unsold shall be
deemed to be incorporated by reference in this Registration Statement and to be a part
hereof from the date of filing of such documents. </FONT></P>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 4.&nbsp;&nbsp;&nbsp;&nbsp;<U>Description of
Securities</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not
applicable. </FONT></P>


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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 5.&nbsp;&nbsp;&nbsp;&nbsp;<U>Interests of
Named Experts and Counsel</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not
applicable. </FONT></P>


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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 6.&nbsp;&nbsp;&nbsp;&nbsp;<U>Indemnification
of Directors and Officers</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the provisions of the Wisconsin Business Corporation Law, directors and officers of the
Registrant are entitled to mandatory indemnification from the Registrant against certain
liabilities (which may include liabilities under the Securities Act of 1933) and expenses
(i) to the extent such officers or directors are successful in the defense of a
proceeding; and (ii) in proceedings in which the director or officer is not successful in
defense thereof, unless it is determined that the director or officer breached or failed
to perform his or her duties to the Registrant and such breach or failure constituted: (a)
a willful failure to deal fairly with the Registrant or its shareholders in connection
with a matter in which the director or officer had a material conflict of interest; (b) a
violation of criminal law unless the director or officer had a reasonable cause to believe
his or her conduct was lawful or had no reasonable cause to believe his or her conduct was
unlawful; (c) a transaction from which the director or officer derived an improper
personal profit; or (d) willful misconduct. Additionally, under the Wisconsin Business
Corporation Law, directors of the Registrant are not subject to personal liability to the
Registrant, its shareholders or any person asserting rights on behalf thereof, for certain
breaches or failures to perform any duty resulting solely from their status as directors,
except in circumstances paralleling those outlined in (a) through (d) above. </FONT></P>

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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>2 </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Registrant&#146;s By-Laws provided for indemnification and advancement of expenses of
officers and directors to the fullest extent provided by the Wisconsin Business
Corporation Law. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
indemnification provided by the Wisconsin Business Corporation Law and the
Registrant&#146;s By-Laws is not exclusive of any other rights to which a director or
officer of the Registrant may be entitled. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Registrant also maintains director and officer liability insurance against certain claims
and liabilities which may be made against the Registrant&#146;s former, current or future
directors or officers. </FONT></P>

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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 7.&nbsp;&nbsp;&nbsp;&nbsp;<U>Exemption from
Registration Claimed</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not
Applicable. </FONT></P>


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<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 8.&nbsp;&nbsp;&nbsp;&nbsp;<U>Exhibits</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
following exhibits have been filed (except where otherwise indicated) as part of this
Registration Statement: </FONT></P>


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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Exhibit No</U>.</FONT></TD>
<TD ALIGN=CENTER WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Exhibit</U></FONT></TD>
</TR>
</TABLE>
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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.1) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Articles
of Incorporation of National Research Corporation, as amended to date
               [Incorporated by reference to Exhibit (3.1) to National Research
               Corporation&#146;s Registration Statement on Form S-1 (Registration No.
               333-33273)] </FONT></TD>
</TR>
</TABLE>
<BR>

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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.2) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>By-Laws
of National Research Corporation, as amended to date [Incorporated by
               reference to Exhibit (3.2) to National Research Corporation&#146;s Current
               Report on Form 8-K dated March 15, 2006] </FONT></TD>
</TR>
</TABLE>
<BR><BR>


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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>3 </FONT></P>


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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Exhibit No</U>.</FONT></TD>
<TD ALIGN=CENTER WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Exhibit</U></FONT></TD>
</TR>
</TABLE>
<BR>


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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.3) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>National
Research Corporation 2004 Non-Employee Director Stock Plan                [Incorporated
by reference to Appendix A to National Research Corporation&#146;s                Proxy
Statement for the 2005 Annual Meeting of Shareholders filed on April 4,
               2005 (File No. 000-29466)] </FONT></TD>
</TR>
</TABLE>
<BR>

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<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(5) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Opinion
of Foley &amp; Lardner LLP </FONT></TD>
</TR>
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<BR>

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<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.1) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of KPMG LLP </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.2) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of Mayer Hoffman McCann P.C. </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.3) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of Foley &amp; Lardner LLP (contained in Exhibit&nbsp;(5) hereto) </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=5%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(24) </FONT></TD>
<TD WIDTH=85%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Power
of Attorney (included on the signature page hereto) </FONT></TD>
</TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Major Left Bold-TNR" FSL="Project" -->
<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 9.&nbsp;&nbsp;&nbsp;&nbsp;<U>Undertakings</U>. </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a) &nbsp;&nbsp;&nbsp;&nbsp;
               The undersigned Registrant hereby undertakes:  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) &nbsp;&nbsp;&nbsp;&nbsp;
               To file, during any period in which offers or sales are being made, a
               post-effective amendment to this Registration Statement:  </FONT></P>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(i) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
include any prospectus required by Section&nbsp;10(a)(3) of the Securities
               Act of 1933, as amended;  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(ii) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
reflect in the prospectus any facts or events arising after the effective
               date of the Registration Statement (or the most recent post-effective
amendment                thereof) which, individually or in the aggregate, represents a
fundamental                change in the information set forth in the Registration
Statement;  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(iii) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;To
include any material information with respect to the plan of distribution not
               previously disclosed in the Registration Statement or any material change
to                such information in the Registration Statement;  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2><I>provided, however,</I> that
paragraphs&nbsp;(a)(1)(i) and (a)(1)(ii) do not apply if the information required to be
included in a post-effective amendment by those paragraphs is contained in periodic
reports filed with or furnished to the Securities and Exchange Commission by the
Registrant pursuant to Section&nbsp;13 or Section&nbsp;15(d) of the Securities Exchange
Act of 1934, as amended, that are incorporated by reference in the Registration Statement. </FONT></P>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) &nbsp;&nbsp;&nbsp;&nbsp;
               That, for the purpose of determining any liability under the Securities
Act of                1933, as amended, each such post-effective amendment shall be
deemed to be a new                registration statement relating to the securities
offered herein, and the                offering of such securities at that time shall be
deemed to be the initial bona                fide offering thereof.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) &nbsp;&nbsp;&nbsp;&nbsp;
               To remove from registration by means of a post-effective amendment any of
the                securities being registered which remain unsold at the termination of
the                offering.  </FONT></P>


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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>4 </FONT></P>


<!-- *************************************************************************** -->
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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) &nbsp;&nbsp;&nbsp;&nbsp;
               That, for the purpose of determining liability of the Registrant under the
               Securities Act of 1933 to any purchaser in the initial distribution of the
               securities, in a primary offering of securities of the Registrant pursuant
to                this Registration Statement, regardless of the underwriting method used
to sell                the securities to the purchaser, if the securities are offered or
sold to such                purchaser by means of any of the following communications,
the Registrant will                be a seller to the purchaser and will be considered to
offer or sell such                securities to such purchaser:  </FONT></P>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(i) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Any
preliminary prospectus or prospectus of the Registrant relating to the
               offering required to be filed pursuant to Rule 424 under the Securities
Act of                1933;  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(ii) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Any
free writing prospectus relating to the offering prepared by or on behalf of
               the Registrant or used or referred to by the Registrant;  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(iii) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
portion of any other free writing prospectus relating to the offering
               containing material information about the Registrant or its securities
provided                by or on behalf of the Registrant; and  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT WIDTH=5%></TD>
<TD WIDTH=95%><P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;(iv) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Any
other communication that is an offer in the offering made by the Registrant
               to the purchaser.  </FONT></P></TD>
</TR>
</TABLE>
<BR>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b) &nbsp;&nbsp;&nbsp;&nbsp;
               The undersigned Registrant hereby undertakes that, for purposes of
determining                any liability under the Securities Act of 1933, as amended,
each filing of the                Registrant&#146;s annual report pursuant to Section&nbsp;13(a)
or                Section&nbsp;15(d) of the Exchange Act (and, where applicable, each
filing of an                employee benefit plan&#146;s annual report pursuant to
Section 15(d) of the                Exchange Act) that is incorporated by reference in
this Registration Statement                shall be deemed to be a new registration
statement relating to the securities                offered herein, and the offering of
such securities at that time shall be deemed                to be the initial bona fide
offering thereof.  </FONT></P>


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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c) &nbsp;&nbsp;&nbsp;&nbsp;
               Insofar as indemnification for liabilities arising under the Securities
Act of                1933, as amended, may be permitted to directors, officers and
controlling                persons of the Registrant pursuant to the foregoing
provisions, or otherwise,                the Registrant has been advised that in the
opinion of the Securities and                Exchange Commission such indemnification is
against public policy as expressed                in the Act and is, therefore,
unenforceable. In the event that a claim for                indemnification against such
liabilities (other than the payment by the                Registrant of expenses incurred
or paid by a director, officer or controlling                person of the Registrant in
the successful defense of any action, suit or                proceeding) is asserted by
such director, officer or controlling person in                connection with the
securities being registered, the Registrant will, unless in                the opinion of
its counsel the matter has been settled by controlling precedent,                submit
to a court of appropriate jurisdiction the question whether such
               indemnification by it is against public policy as expressed in the Act and
will                be governed by the final adjudication of such issue.  </FONT></P>


<BR>

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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>5 </FONT></P>


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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SIGNATURES </FONT></H1>

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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Act of 1933, the Registrant certifies that it has
reasonable grounds to believe that it meets all the requirements for filing on Form S-8
and has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Lincoln, State of Nebraska, on the
2<SUP>nd</SUP> day of October, 2006. </FONT></P>


<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
<TR VALIGN=Bottom>
     <TH><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TH>
     <TH><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TH></TR>
<TR VALIGN=Bottom>
     <TD WIDTH=50% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD WIDTH=50% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>NATIONAL RESEARCH CORPORATION</B></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><BR>By:<U>/s/ Michael D. Hays</U></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Michael D. Hays</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chief Executive Officer</FONT></TD></TR>
</TABLE>
<BR>




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<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Act of 1933, this Registration Statement has been
signed below by the following persons in the capacities set forth below on October 2,
2006. Each person whose signature appears below constitutes and appoints Michael D. Hays
and Patrick E. Beans, and each of them individually, his attorneys-in-fact and agents,
with full power of substitution and resubstitution for him and in his name, place and
stead, in any and all capacities, to sign any and all amendments (including post-effective
amendments) to the Registration Statement and to file the same, with all exhibits thereto,
and other documents in connection therewith, with the Securities and Exchange Commission,
granting unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary to be
done in connection therewith, as fully to all intents and purposes as he might or could do
in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, or their or his substitute or substitutes, may lawfully do or cause to be
done by virtue hereof. </FONT></P>


<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 WIDTH=100%>
<TR VALIGN=Bottom>
     <TH><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Signature</U></FONT></TH>
     <TH><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TH>
     <TH><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Title</U></FONT></TH></TR>
<TR VALIGN=Bottom>
     <TD WIDTH=30% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ Michael D. Hays</U></FONT></TD>
     <TD WIDTH=10% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD WIDTH=60% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Chief Executive Officer and Director (Principal Executive</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Michael D. Hays</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Officer)</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ Patrick E. Beans</U></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Vice President, Treasurer, Secretary, Chief Financial</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Patrick E. Beans</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Officer and Director (Principal Financial and Accounting</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Officer)</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ JoAnn M. Martin</U></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Director</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>JoAnn M. Martin</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ John N. Nunnelly</U></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Director</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>John N. Nunnelly</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ Paul C. Schorr III</U></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Director</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Paul C. Schorr III</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U>/s/ Gail L. Warden</U></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Director</FONT></TD></TR>
<TR VALIGN=Bottom>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Gail L. Warden</FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
     <TD ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD></TR>
</TABLE>
<BR>

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<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>6 </FONT></P>



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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>EXHIBIT INDEX </FONT></H1>

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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>NATIONAL RESEARCH
CORPORATION<BR>2004 NON-EMPLOYEE DIRECTOR
STOCK PLAN </FONT></H1>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Exhibit</B><BR><U><B>Number</B></U>  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2><BR><U><B>Exhibit
Description</B></U></FONT></TD>
</TR>
</TABLE>
<BR>


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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.1)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Articles
of Incorporation of National Research Corporation, as amended to date
          [Incorporated by reference to Exhibit (3.1) to National Research
          Corporation&#146;s Registration Statement on Form S-1 (Registration No.
          333-33273)] </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.2)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>By-Laws
of National Research Corporation, as amended to date [Incorporated by           reference
to Exhibit (3.2) to National Research Corporation&#146;s Current           Report on Form
8-K dated March 15, 2006] </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(4.3)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>National
Research Corporation 2004 Non-Employee Director Stock Plan           [Incorporated by
reference to Appendix A to National Research Corporation&#146;s           Proxy Statement
for the 2005 Annual Meeting of Shareholders filed on April 4,           2005 (File No.
000-29466)] </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(5)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Opinion
of Foley &amp; Lardner LLP </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.1)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of KPMG LLP </FONT></TD>
</TR>
</TABLE>
<BR>

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<TABLE WIDTH=100% CELLPADDING=0 CELLSPACING=0 BORDER=0>
<TR VALIGN=TOP>
<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.2)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of Mayer Hoffman McCann P.C. </FONT></TD>
</TR>
</TABLE>
<BR>

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<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(23.3)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Consent
of Foley &amp; Lardner LLP (contained in Exhibit&nbsp;(5) hereto) </FONT></TD>
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<TD WIDTH=10%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(24)  </FONT></TD>
<TD WIDTH=90%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Power
of Attorney (included on the signature page hereto) </FONT></TD>
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{"company-data": {"conformed-name": "NATIONAL RESEARCH CORP", "cik": "0000070487", "assigned-sic": "8731", "irs-number": "470634000", "state-of-incorporation": "WI", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-137769", "film-number": "061124868"}, "business-address": {"street1": "1245 Q STREET", "city": "LINCOLN", "state": "NE", "zip": "68508", "phone": "4024752525"}, "mail-address": {"street1": "1245 Q STREET", "city": "LINCOLN", "state": "NE", "zip": "68508"}}
As filed with the
Securities and Exchange Commission on October 3, 2006
Registration No. 333
-
UNITED STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-8
REGISTRATION
STATEMENT
Under
THE SECURITIES ACT OF
1933
NATIONAL RESEARCH
CORPORATION
(Exact name of registrant as specified in its charter)
Wisconsin
47-0634000
(State or other jurisdiction
(I.R.S. Employer
of incorporation or organization)
Identification No.)
1245 Q Street
Lincoln, Nebraska
68508
(Address of principal executive offices)
(Zip Code)
National Research Corporation 2004 Non-Employee Director Stock Plan
(Full title of the plan)
Michael D. Hays
Copy to:
Chief Executive Officer
Benjamin F. Garmer, III
National Research Corporation
Russell E. Ryba
1245 Q Street
Foley & Lardner LLP
Lincoln, Nebraska 68508
777 East Wisconsin Avenue
(402) 475-2525
Milwaukee, Wisconsin 53202
(Name, address and telephone number, including area
(414) 271-2400
code, of agent for service)
CALCULATION OF REGISTRATION FEE
Title of Securities
to be Registered
Amount to be
Registered(1)
Proposed Maximum
Offering Price Per
Share(2)
Proposed Maximum
Aggregate Offering
Price(2)
Amount of
Registration Fee
Common Stock,
250,000 Shares
$24.695
$6,173,750.00
$660.60
$.001 par value
(1)
Pursuant to Rule 416(a) under the Securities Act of 1933, this Registration
          Statement also covers an indeterminate number of additional shares of Common
          Stock that may become issuable as a result of stock splits, stock dividends or
          similar transactions pursuant to the anti-dilution provisions of the 2004
          Non-Employee Director Stock Plan.
(2)
Estimated pursuant to Rule 457(c) and (h) under the Securities Act of 1933
          solely for the purpose of calculating the registration fee based on the average
          of the high and low prices for National Research Corporation Common Stock as
          reported on the Nasdaq National Market on October 2, 2006.
PART I
INFORMATION REQUIRED
IN THE SECTION 10(a) PROSPECTUS
The
document or documents containing the information specified in Part I are not required to
be filed with the Securities and Exchange Commission (the "Commission") as part
of this Form S-8 Registration Statement.
PART II
INFORMATION REQUIRED
IN THE REGISTRATION STATEMENT
Item 3.
Incorporation of Documents
by Reference
.
The
following documents filed by National Research Corporation (the "Company") with
the Commission are hereby incorporated herein by reference:
1.              The
Company's Annual Report on Form 10-K for the year ended           December 31, 2005, as amended.
2.              The
Company's Quarterly Reports on Form 10-Q for the quarters ended           March 31, 2006
and June 30, 2006, as amended.
3.              The
Company's Current Reports on Form 8-K dated March 3, 2006,           March 15,
2006, May 4, 2006 and May 26, 2006, as amended on           August 11,
2006.
4.              The
description of the Company's Common Stock contained in Item 1 of the
          Company's Registration Statement on Form 8-A, dated October 2, 1999, and
          any amendment or report filed for the purpose of updating such description.
All
documents subsequently filed by the Company pursuant to Sections 13(a), 13(c), 14 or
15(d) of the Securities Exchange Act of 1934, as amended, after the date of filing of this
Registration Statement and prior to such time as the Company files a post-effective
amendment to this Registration Statement which indicates that all securities offered
hereby have been sold or which deregisters all securities then remaining unsold shall be
deemed to be incorporated by reference in this Registration Statement and to be a part
hereof from the date of filing of such documents.
Item 4.
Description of
Securities
.
Not
applicable.
Item 5.
Interests of
Named Experts and Counsel
.
Not
applicable.
Item 6.
Indemnification
of Directors and Officers
.
Pursuant
to the provisions of the Wisconsin Business Corporation Law, directors and officers of the
Registrant are entitled to mandatory indemnification from the Registrant against certain
liabilities (which may include liabilities under the Securities Act of 1933) and expenses
(i) to the extent such officers or directors are successful in the defense of a
proceeding; and (ii) in proceedings in which the director or officer is not successful in
defense thereof, unless it is determined that the director or officer breached or failed
to perform his or her duties to the Registrant and such breach or failure constituted: (a)
a willful failure to deal fairly with the Registrant or its shareholders in connection
with a matter in which the director or officer had a material conflict of interest; (b) a
violation of criminal law unless the director or officer had a reasonable cause to believe
his or her conduct was lawful or had no reasonable cause to believe his or her conduct was
unlawful; (c) a transaction from which the director or officer derived an improper
personal profit; or (d) willful misconduct. Additionally, under the Wisconsin Business
Corporation Law, directors of the Registrant are not subject to personal liability to the
Registrant, its shareholders or any person asserting rights on behalf thereof, for certain
breaches or failures to perform any duty resulting solely from their status as directors,
except in circumstances paralleling those outlined in (a) through (d) above.
2
The
Registrant's By-Laws provided for indemnification and advancement of expenses of
officers and directors to the fullest extent provided by the Wisconsin Business
Corporation Law.
The
indemnification provided by the Wisconsin Business Corporation Law and the
Registrant's By-Laws is not exclusive of any other rights to which a director or
officer of the Registrant may be entitled.
The
Registrant also maintains director and officer liability insurance against certain claims
and liabilities which may be made against the Registrant's former, current or future
directors or officers.
Item 7.
Exemption from
Registration Claimed
.
Not
Applicable.
Item 8.
Exhibits
.
The
following exhibits have been filed (except where otherwise indicated) as part of this
Registration Statement:
Exhibit No
.
Exhibit
(4.1)
Articles
of Incorporation of National Research Corporation, as amended to date
               [Incorporated by reference to Exhibit (3.1) to National Research
               Corporation's Registration Statement on Form S-1 (Registration No.
               333-33273)]
(4.2)
By-Laws
of National Research Corporation, as amended to date [Incorporated by
               reference to Exhibit (3.2) to National Research Corporation's Current
               Report on Form 8-K dated March 15, 2006]
3
Exhibit No
.
Exhibit
(4.3)
National
Research Corporation 2004 Non-Employee Director Stock Plan                [Incorporated
by reference to Appendix A to National Research Corporation's                Proxy
Statement for the 2005 Annual Meeting of Shareholders filed on April 4,
               2005 (File No. 000-29466)]
(5)
Opinion
of Foley & Lardner LLP
(23.1)
Consent
of KPMG LLP
(23.2)
Consent
of Mayer Hoffman McCann P.C.
(23.3)
Consent
of Foley & Lardner LLP (contained in Exhibit (5) hereto)
(24)
Power
of Attorney (included on the signature page hereto)
Item 9.
Undertakings
.
(a)     
               The undersigned Registrant hereby undertakes:
(1)     
               To file, during any period in which offers or sales are being made, a
               post-effective amendment to this Registration Statement:
(i)        To
include any prospectus required by Section 10(a)(3) of the Securities
               Act of 1933, as amended;
(ii)        To
reflect in the prospectus any facts or events arising after the effective
               date of the Registration Statement (or the most recent post-effective
amendment                thereof) which, individually or in the aggregate, represents a
fundamental                change in the information set forth in the Registration
Statement;
(iii)        To
include any material information with respect to the plan of distribution not
               previously disclosed in the Registration Statement or any material change
to                such information in the Registration Statement;
provided, however,
that
paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the information required to be
included in a post-effective amendment by those paragraphs is contained in periodic
reports filed with or furnished to the Securities and Exchange Commission by the
Registrant pursuant to Section 13 or Section 15(d) of the Securities Exchange
Act of 1934, as amended, that are incorporated by reference in the Registration Statement.
(2)     
               That, for the purpose of determining any liability under the Securities
Act of                1933, as amended, each such post-effective amendment shall be
deemed to be a new                registration statement relating to the securities
offered herein, and the                offering of such securities at that time shall be
deemed to be the initial bona                fide offering thereof.
(3)     
               To remove from registration by means of a post-effective amendment any of
the                securities being registered which remain unsold at the termination of
the                offering.
4
(4)     
               That, for the purpose of determining liability of the Registrant under the
               Securities Act of 1933 to any purchaser in the initial distribution of the
               securities, in a primary offering of securities of the Registrant pursuant
to                this Registration Statement, regardless of the underwriting method used
to sell                the securities to the purchaser, if the securities are offered or
sold to such                purchaser by means of any of the following communications,
the Registrant will                be a seller to the purchaser and will be considered to
offer or sell such                securities to such purchaser:
(i)        Any
preliminary prospectus or prospectus of the Registrant relating to the
               offering required to be filed pursuant to Rule 424 under the Securities
Act of                1933;
(ii)        Any
free writing prospectus relating to the offering prepared by or on behalf of
               the Registrant or used or referred to by the Registrant;
(iii)        The
portion of any other free writing prospectus relating to the offering
               containing material information about the Registrant or its securities
provided                by or on behalf of the Registrant; and
(iv)        Any
other communication that is an offer in the offering made by the Registrant
               to the purchaser.
(b)     
               The undersigned Registrant hereby undertakes that, for purposes of
determining                any liability under the Securities Act of 1933, as amended,
each filing of the                Registrant's annual report pursuant to Section 13(a)
or                Section 15(d) of the Exchange Act (and, where applicable, each
filing of an                employee benefit plan's annual report pursuant to
Section 15(d) of the                Exchange Act) that is incorporated by reference in
this Registration Statement                shall be deemed to be a new registration
statement relating to the securities                offered herein, and the offering of
such securities at that time shall be deemed                to be the initial bona fide
offering thereof.
(c)     
               Insofar as indemnification for liabilities arising under the Securities
Act of                1933, as amended, may be permitted to directors, officers and
controlling                persons of the Registrant pursuant to the foregoing
provisions, or otherwise,                the Registrant has been advised that in the
opinion of the Securities and                Exchange Commission such indemnification is
against public policy as expressed                in the Act and is, therefore,
unenforceable. In the event that a claim for                indemnification against such
liabilities (other than the payment by the                Registrant of expenses incurred
or paid by a director, officer or controlling                person of the Registrant in
the successful defense of any action, suit or                proceeding) is asserted by
such director, officer or controlling person in                connection with the
securities being registered, the Registrant will, unless in                the opinion of
its counsel the matter has been settled by controlling precedent,                submit
to a court of appropriate jurisdiction the question whether such
               indemnification by it is against public policy as expressed in the Act and
will                be governed by the final adjudication of such issue.
5
SIGNATURES
Pursuant
to the requirements of the Securities Act of 1933, the Registrant certifies that it has
reasonable grounds to believe that it meets all the requirements for filing on Form S-8
and has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Lincoln, State of Nebraska, on the
2
nd
day of October, 2006.
NATIONAL RESEARCH CORPORATION
By:
/s/ Michael D. Hays
Michael D. Hays
Chief Executive Officer
Pursuant
to the requirements of the Securities Act of 1933, this Registration Statement has been
signed below by the following persons in the capacities set forth below on October 2,
2006. Each person whose signature appears below constitutes and appoints Michael D. Hays
and Patrick E. Beans, and each of them individually, his attorneys-in-fact and agents,
with full power of substitution and resubstitution for him and in his name, place and
stead, in any and all capacities, to sign any and all amendments (including post-effective
amendments) to the Registration Statement and to file the same, with all exhibits thereto,
and other documents in connection therewith, with the Securities and Exchange Commission,
granting unto said attorneys-in-fact and agents, and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary to be
done in connection therewith, as fully to all intents and purposes as he might or could do
in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, or their or his substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.
Signature
Title
/s/ Michael D. Hays
Chief Executive Officer and Director (Principal Executive
Michael D. Hays
Officer)
/s/ Patrick E. Beans
Vice President, Treasurer, Secretary, Chief Financial
Patrick E. Beans
Officer and Director (Principal Financial and Accounting
Officer)
/s/ JoAnn M. Martin
Director
JoAnn M. Martin
/s/ John N. Nunnelly
Director
John N. Nunnelly
/s/ Paul C. Schorr III
Director
Paul C. Schorr III
/s/ Gail L. Warden
Director
Gail L. Warden
6
EXHIBIT INDEX
NATIONAL RESEARCH
CORPORATION
2004 NON-EMPLOYEE DIRECTOR
STOCK PLAN
Exhibit
Number
Exhibit
Description
(4.1)
Articles
of Incorporation of National Research Corporation, as amended to date
          [Incorporated by reference to Exhibit (3.1) to National Research
          Corporation's Registration Statement on Form S-1 (Registration No.
          333-33273)]
(4.2)
By-Laws
of National Research Corporation, as amended to date [Incorporated by           reference
to Exhibit (3.2) to National Research Corporation's Current           Report on Form
8-K dated March 15, 2006]
(4.3)
National
Research Corporation 2004 Non-Employee Director Stock Plan           [Incorporated by
reference to Appendix A to National Research Corporation's           Proxy Statement
for the 2005 Annual Meeting of Shareholders filed on April 4,           2005 (File No.
000-29466)]
(5)
Opinion
of Foley & Lardner LLP
(23.1)
Consent
of KPMG LLP
(23.2)
Consent
of Mayer Hoffman McCann P.C.
(23.3)
Consent
of Foley & Lardner LLP (contained in Exhibit (5) hereto)
(24)
Power
of Attorney (included on the signature page hereto)