As filed with the Securities and Exchange Commission on September 20, 2004
                                                     Registration No. 333-______
 -------------------------------------------------------------------------------


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                  -------------

                              E COM VENTURES, INC.
             (Exact Name of Registrant as Specified in Its Charter)
                                  -------------

                                     Florida
         (State or Other Jurisdiction of Incorporation or Organization)

                                   65-0977964
                      (I.R.S. Employer Identification No.)

    251 International Parkway
         Sunrise, Florida                                               33325
(Address of Principal Executive Offices)                              (Zip Code)

                             2000 Stock Option Plan
                            (Full Title of the Plan)
                                  -------------

                                  A. Mark Young
                             Chief Financial Officer
                            251 International Parkway
                             Sunrise, Florida 33325
                     (Name and Address of Agent For Service)

                                 (954) 335-9100
          (Telephone Number, Including Area Code, of Agent For Service)

                                    Copy to:
                              Alan H. Aronson, Esq.
                               Akerman Senterfitt
                        One S.E. Third Avenue, 28th Floor
                              Miami, Florida 33131
                                 (305) 374-5600
                                  -------------

                         Calculation of Registration Fee
<TABLE>
<CAPTION>
-------------------------------------------------------------------------------------------------------------
                                                 Proposed
Title of Each Class of                           Maximum           Proposed Maximum
Securities To Be           Amount To Be        Offering Price      Aggregate Offering     Amount Of
Registered                 Registered(1)       Per Share(2)              Price          Registration Fee(2)
----------                 -------------       ------------              -----          -------------------
-------------------------------------------------------------------------------------------------------------
<S>                          <C>                 <C>               <C>                   <C>
Common Stock                 723,408             $9.80             $7,089,398            $899
                             shares(3)(4)
-------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>

(1)   This  Registration  Statement  shall also cover any  additional  shares of
      common stock which become  issuable  under the 2000 Stock Option Plan,  by
      reason of any  stock  dividend,  stock  split,  recapitalization  or other
      similar transaction.

(2)   Calculated  solely for the purpose of this  offering  under Rule 457(h) of
      the Securities Act of 1933 on the basis of the average of the high and low
      selling  prices  per  share of common  stock of E Com  Ventures,  Inc.  on
      September 10, 2004, as reported by the Nasdaq SmallCap Market.

(3)   Represents  shares issuable upon the exercise of options granted and/or to
      be granted under the 2000 Stock Option Plan (the "Plan").  Also includes a
      like number of stock options which may be granted pursuant to the Plan.

(4)   Includes (1) up to 204,252  shares of common stock  issuable upon exercise
      of a like  number  of  options  granted  or to be  granted  under the Plan
      pursuant to an amendment to the Plan that  increased  the number of shares
      issuable  upon the exercise of options that may be granted  under the Plan
      from  661,946 to  866,198  and (2) up to  519,156  shares of common  stock
      issuable  upon  exercise of a like number of options  which may be granted
      under the Plan,  which number is an estimate of the  additional  shares of
      common stock available for issuance upon exercise of options granted or to
      be granted under the Plan pursuant to the evergreen provision of the Plan.
--------------------------------------------------------------------------------


                                       2
<PAGE>

Explanatory Note:

      This Registration Statement on Form S-8 is being filed with respect to the
2000 Stock Option Plan (the "Plan") for the purpose of registering an additional
723,408 options to be granted (the "Options")  under the Plan and 723,408 shares
(the  "Shares") of common stock of E Com  Ventures,  Inc.  (the "Common  Stock")
issuable  upon  exercise of options  granted or to be granted under the Plan. We
previously filed with the Securities and Exchange  Commission (the "Commission")
a  Registration  Statement on Form S-8 (File No.  333-70608)  on October 1, 2001
(the  "Original  S-8") in order to register  shares of our Common Stock issuable
under  the  Plan.  The  contents  of such  earlier  Registration  Statement  are
incorporated herein by reference.

Part II
Information Required in the Registration Statement

Item 3. Incorporation of Documents by Reference


      In addition to the Original  S-8, the following  documents  filed with the
Commission by us are incorporated by reference herein:

(a)   Annual  Report  on Form  10-K for the year  ended  January  31,  2004,  as
      amended;

(b)   Quarterly Reports on Form 10-Q for the quarters ended May 1, 2004 and July
      31, 2004;

(c)   Current Report on Form 8-K filed with the Commission on June 22, 2004;

(d)   Description  of our Common Stock  contained in  Registration  Statement on
      Form 8-A and any  amendment  or report  filed for the  purpose of updating
      such description; and

(e)   All documents subsequently filed by us under Sections 13(a), 13(c), 14 and
      15(d)  of the  Exchange  Act  prior  to  the  filing  of a  post-effective
      amendment  which  indicates that all  securities  offered hereby have been
      sold or which deregisters all securities then remaining unsold.

Item 8. Exhibits

Exhibit No    Exhibits

5.1           Opinion of Akerman  Senterfitt  regarding the legality of the
              Options and the Common Stock  issuable upon exercise of options.

10.17         Amendment to the 2000 Stock Option Plan  (incorporated  by
              reference to Appendix A to the Proxy Statement filed with the
              Commission on April 16, 2004).

23.1          Consent of Deloitte & Touche LLP.

23.2          Consent of Akerman Senterfitt (included in Exhibit 5.1).

23.1          Power of Attorney is included in the Signature section of this
              Registration Statement.


                                       3
<PAGE>

                                   Signatures

      Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of  Sunrise,  State  of  Florida,  on this  15th day of
September, 2004.


                               E COM VENTURES, INC.


                               By:  /s/ Michael Katz
                                   ---------------------------------------------
                                  Name:  Michael Katz
                                  Title: Chief Executive Officer and President

                                Power of Attorney

KNOW ALL MEN BY THESE PRESENTS,  that each person whose signature  appears below
constitutes  and appoints  each of Michael Katz and A. Mark Young,  or either of
them, each acting alone, his or her true and lawful  attorney-in-fact and agent,
with full power of substitution and  resubstitution,  for such person and in his
or her name, place and stead, in any and all capacities,  in connection with the
registrant's  Registration  Statement  on Form S-8 under the  Securities  Act of
1933, including to sign the Registration  Statement in the name and on behalf of
the  registrant or on behalf of the  undersigned as a director or officer of the
registrant,  and any and  all  amendments  or  supplements  to the  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in connection  therewith,  with the Securities  and Exchange  Commission and any
applicable securities exchange or securities self-regulatory body, granting unto
said  attorneys-in-fact  and agents, each acting alone, full power and authority
to do and perform  each and every act and thing  requisite  and  necessary to be
done in and about the  premises,  as fully to all intents and  purposes as he or
she might or could do in person,  hereby  ratifying and confirming all that said
attorneys-in-fact and agents, or their substitutes or substitute, lawfully do or
cause to be done by virtue hereof.

                                  ------------

      Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


SIGNATURE                TITLE                               DATE
---------                -----                               ----

 /s/ Michael Katz        Chief Executive Officer and         September  15, 2004
-----------------------
Michael Katz             President
                         (Principal Executive Officer)


 /s/ Stephen Nussdorf    Chairman of the Board of Directors  September  15, 2004
-----------------------
Stephen Nussdorf


                                       4
<PAGE>



 /s/ A. Mark Young       Chief Financial Officer,             September 15, 2004
-----------------------
A. Mark Young            (Principal Accounting Officer and
                         Principal Financial Officer)


 /s/ Donovan Chin        Chief Financial Officer              September 15, 2004
-----------------------
Donovan Chin             Perfumania, Inc.


 /s/ Carole Ann Taylor   Director                             September 15, 2004
-----------------------
Carole Ann Taylor


 /s/ Joseph Bouhadana    Director                             September 15, 2004
-----------------------
Joseph Bouhadana


 /s/ Paul Garfinkle      Director                             September 15, 2004
-----------------------
Paul Garfinkle


                                       5
<PAGE>

                                  Exhibit Index



Exhibit
Number       Description

  5.1        Opinion of Akerman  Senterfitt  regarding  the  legality  of the
             Options  and the Common  Stock issuable upon exercise of options.

  23.1       Consent of Deloitte & Touche LLP.


                                       6
[{"type": "S-8", "sequence": "1", "filename": "v06836.txt", "secsgml_size_bytes": 11539}]
{"company-data": {"conformed-name": "E COM VENTURES INC", "cik": "0000880460", "assigned-sic": "5912", "irs-number": "650026340", "state-of-incorporation": "FL", "fiscal-year-end": "0205"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-119123", "film-number": "041037499"}, "business-address": {"street1": "251 INTERNATIONAL PARKWAY", "city": "SUNRISE", "state": "FL", "zip": "33325", "phone": "3058891600"}, "mail-address": {"street1": "251 INTERNATIONAL PARKWAY", "city": "SUNRISE", "state": "FL", "zip": "33325"}, "former-company": {"former-conformed-name": "PERFUMANIA INC", "date-changed": "19930328"}}
As filed with the Securities and Exchange Commission on September 20, 2004
                                                     Registration No. 333-______
 -------------------------------------------------------------------------------

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                  -------------

                              E COM VENTURES, INC.
             (Exact Name of Registrant as Specified in Its Charter)
                                  -------------

                                     Florida
         (State or Other Jurisdiction of Incorporation or Organization)

                                   65-0977964
                      (I.R.S. Employer Identification No.)

    251 International Parkway
         Sunrise, Florida                                               33325
(Address of Principal Executive Offices)                              (Zip Code)

                             2000 Stock Option Plan
                            (Full Title of the Plan)
                                  -------------

                                  A. Mark Young
                             Chief Financial Officer
                            251 International Parkway
                             Sunrise, Florida 33325
                     (Name and Address of Agent For Service)

                                 (954) 335-9100
          (Telephone Number, Including Area Code, of Agent For Service)

                                    Copy to:
                              Alan H. Aronson, Esq.
                               Akerman Senterfitt
                        One S.E. Third Avenue, 28th Floor
                              Miami, Florida 33131
                                 (305) 374-5600
                                  -------------

                         Calculation of Registration Fee
-------------------------------------------------------------------------------------------------------------
                                                 Proposed
Title of Each Class of                           Maximum           Proposed Maximum
Securities To Be           Amount To Be        Offering Price      Aggregate Offering     Amount Of
Registered                 Registered(1)       Per Share(2)              Price          Registration Fee(2)
----------                 -------------       ------------              -----          -------------------
-------------------------------------------------------------------------------------------------------------
Common Stock                 723,408             $9.80             $7,089,398            $899
                             shares(3)(4)
-------------------------------------------------------------------------------------------------------------
(1)   This  Registration  Statement  shall also cover any  additional  shares of
      common stock which become  issuable  under the 2000 Stock Option Plan,  by
      reason of any  stock  dividend,  stock  split,  recapitalization  or other
      similar transaction.

(2)   Calculated  solely for the purpose of this  offering  under Rule 457(h) of
      the Securities Act of 1933 on the basis of the average of the high and low
      selling  prices  per  share of common  stock of E Com  Ventures,  Inc.  on
      September 10, 2004, as reported by the Nasdaq SmallCap Market.

(3)   Represents  shares issuable upon the exercise of options granted and/or to
      be granted under the 2000 Stock Option Plan (the "Plan").  Also includes a
      like number of stock options which may be granted pursuant to the Plan.

(4)   Includes (1) up to 204,252  shares of common stock  issuable upon exercise
      of a like  number  of  options  granted  or to be  granted  under the Plan
      pursuant to an amendment to the Plan that  increased  the number of shares
      issuable  upon the exercise of options that may be granted  under the Plan
      from  661,946 to  866,198  and (2) up to  519,156  shares of common  stock
      issuable  upon  exercise of a like number of options  which may be granted
      under the Plan,  which number is an estimate of the  additional  shares of
      common stock available for issuance upon exercise of options granted or to
      be granted under the Plan pursuant to the evergreen provision of the Plan.
--------------------------------------------------------------------------------

                                       2
Explanatory Note:

      This Registration Statement on Form S-8 is being filed with respect to the
2000 Stock Option Plan (the "Plan") for the purpose of registering an additional
723,408 options to be granted (the "Options")  under the Plan and 723,408 shares
(the  "Shares") of common stock of E Com  Ventures,  Inc.  (the "Common  Stock")
issuable  upon  exercise of options  granted or to be granted under the Plan. We
previously filed with the Securities and Exchange  Commission (the "Commission")
a  Registration  Statement on Form S-8 (File No.  333-70608)  on October 1, 2001
(the  "Original  S-8") in order to register  shares of our Common Stock issuable
under  the  Plan.  The  contents  of such  earlier  Registration  Statement  are
incorporated herein by reference.

Part II
Information Required in the Registration Statement

Item 3. Incorporation of Documents by Reference

      In addition to the Original  S-8, the following  documents  filed with the
Commission by us are incorporated by reference herein:

(a)   Annual  Report  on Form  10-K for the year  ended  January  31,  2004,  as
      amended;

(b)   Quarterly Reports on Form 10-Q for the quarters ended May 1, 2004 and July
      31, 2004;

(c)   Current Report on Form 8-K filed with the Commission on June 22, 2004;

(d)   Description  of our Common Stock  contained in  Registration  Statement on
      Form 8-A and any  amendment  or report  filed for the  purpose of updating
      such description; and

(e)   All documents subsequently filed by us under Sections 13(a), 13(c), 14 and
      15(d)  of the  Exchange  Act  prior  to  the  filing  of a  post-effective
      amendment  which  indicates that all  securities  offered hereby have been
      sold or which deregisters all securities then remaining unsold.

Item 8. Exhibits

Exhibit No    Exhibits

5.1           Opinion of Akerman  Senterfitt  regarding the legality of the
              Options and the Common Stock  issuable upon exercise of options.

10.17         Amendment to the 2000 Stock Option Plan  (incorporated  by
              reference to Appendix A to the Proxy Statement filed with the
              Commission on April 16, 2004).

23.1          Consent of Deloitte & Touche LLP.

23.2          Consent of Akerman Senterfitt (included in Exhibit 5.1).

23.1          Power of Attorney is included in the Signature section of this
              Registration Statement.

                                       3
Signatures

      Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of  Sunrise,  State  of  Florida,  on this  15th day of
September, 2004.

                               E COM VENTURES, INC.

                               By:  /s/ Michael Katz
                                   ---------------------------------------------
                                  Name:  Michael Katz
                                  Title: Chief Executive Officer and President

                                Power of Attorney

KNOW ALL MEN BY THESE PRESENTS,  that each person whose signature  appears below
constitutes  and appoints  each of Michael Katz and A. Mark Young,  or either of
them, each acting alone, his or her true and lawful  attorney-in-fact and agent,
with full power of substitution and  resubstitution,  for such person and in his
or her name, place and stead, in any and all capacities,  in connection with the
registrant's  Registration  Statement  on Form S-8 under the  Securities  Act of
1933, including to sign the Registration  Statement in the name and on behalf of
the  registrant or on behalf of the  undersigned as a director or officer of the
registrant,  and any and  all  amendments  or  supplements  to the  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in connection  therewith,  with the Securities  and Exchange  Commission and any
applicable securities exchange or securities self-regulatory body, granting unto
said  attorneys-in-fact  and agents, each acting alone, full power and authority
to do and perform  each and every act and thing  requisite  and  necessary to be
done in and about the  premises,  as fully to all intents and  purposes as he or
she might or could do in person,  hereby  ratifying and confirming all that said
attorneys-in-fact and agents, or their substitutes or substitute, lawfully do or
cause to be done by virtue hereof.

                                  ------------

      Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

SIGNATURE                TITLE                               DATE
---------                -----                               ----

 /s/ Michael Katz        Chief Executive Officer and         September  15, 2004
-----------------------
Michael Katz             President
                         (Principal Executive Officer)

 /s/ Stephen Nussdorf    Chairman of the Board of Directors  September  15, 2004
-----------------------
Stephen Nussdorf

                                       4
/s/ A. Mark Young       Chief Financial Officer,             September 15, 2004
-----------------------
A. Mark Young            (Principal Accounting Officer and
                         Principal Financial Officer)

 /s/ Donovan Chin        Chief Financial Officer              September 15, 2004
-----------------------
Donovan Chin             Perfumania, Inc.

 /s/ Carole Ann Taylor   Director                             September 15, 2004
-----------------------
Carole Ann Taylor

 /s/ Joseph Bouhadana    Director                             September 15, 2004
-----------------------
Joseph Bouhadana

 /s/ Paul Garfinkle      Director                             September 15, 2004
-----------------------
Paul Garfinkle

                                       5
Exhibit Index

Exhibit
Number       Description

  5.1        Opinion of Akerman  Senterfitt  regarding  the  legality  of the
             Options  and the Common  Stock issuable upon exercise of options.

  23.1       Consent of Deloitte & Touche LLP.

                                       6