content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001891538</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001373715</issuerCik>
        <issuerName>ServiceNow, Inc.</issuerName>
        <secFileNumber>001-35580</secFileNumber>
        <issuerAddress>
          <com:street1>2225 LAWSON LANE</com:street1>
          <com:city>SANTA CLARA</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>408-501-8550</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Tzitzon Nicholas</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1857</noOfUnitsSold>
        <aggregateMarketValue>1540715.76</aggregateMarketValue>
        <noOfUnitsOutstanding>206000000</noOfUnitsOutstanding>
        <approxSaleDate>08/26/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/07/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>103</amountOfSecuritiesAcquired>
        <paymentDate>08/07/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/12/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>706</amountOfSecuritiesAcquired>
        <paymentDate>08/12/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/17/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1048</amountOfSecuritiesAcquired>
        <paymentDate>08/17/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Nicholas Tzitzon</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/30/2024</saleDate>
        <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
        <grossProceeds>1381980.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/26/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>02/29/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Nicholas J. Tzitzon</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4603}]
text: 144
  0001891538
  XXXXXXXX
  LIVE
  0001373715
  ServiceNow, Inc.
  001-35580
  2225 LAWSON LANE
  SANTA CLARA
  CA
  95054
  408-501-8550
  Tzitzon Nicholas
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  1857
  1540715.76
  206000000
  08/26/2024
  NYSE
  Common
  08/07/2024
  Restricted Stock Vesting
  Issuer
  N
  103
  08/07/2024
  Compensation
  Common
  08/12/2024
  Restricted Stock Vesting
  Issuer
  N
  706
  08/12/2024
  Compensation
  Common
  08/17/2024
  Restricted Stock Vesting
  Issuer
  N
  1048
  08/17/2024
  Compensation
  N
  Nicholas Tzitzon
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  05/30/2024
  2000
  1381980.00
  08/26/2024
  02/29/2024
  /s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Nicholas J. Tzitzon