content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001779772</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001771515</issuerCik>
        <issuerName>Grocery Outlet Holding Corp.</issuerName>
        <secFileNumber>001-38950</secFileNumber>
        <issuerAddress>
          <com:street1>5650 HOLLIS STREET</com:street1>
          <com:city>EMERYVILLE</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94608</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(510) 845-1999</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Burke Pamela B.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>5797</noOfUnitsSold>
        <aggregateMarketValue>202895.00</aggregateMarketValue>
        <noOfUnitsOutstanding>98777446</noOfUnitsOutstanding>
        <approxSaleDate>08/10/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/03/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1812</amountOfSecuritiesAcquired>
        <paymentDate>03/03/2021</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/02/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3985</amountOfSecuritiesAcquired>
        <paymentDate>03/02/2022</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/10/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>03/07/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Pamela B Burke</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001779772
  XXXXXXXX
  LIVE
  0001771515
  Grocery Outlet Holding Corp.
  001-38950
  5650 HOLLIS STREET
  EMERYVILLE
  CA
  94608
  (510) 845-1999
  Burke Pamela B.
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  5797
  202895.00
  98777446
  08/10/2023
  NASDAQ
  Common
  03/03/2021
  Restricted Stock Vesting
  Issuer
  N
  1812
  03/03/2021
  Compensation
  Common
  03/02/2022
  Restricted Stock Vesting
  Issuer
  N
  3985
  03/02/2022
  Compensation
  Y
  08/10/2023
  03/07/2023
  /s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Pamela B Burke