content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001737804</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001726978</issuerCik>
        <issuerName>GOOSEHEAD INSURANCE, INC.</issuerName>
        <secFileNumber>001-38466</secFileNumber>
        <issuerAddress>
          <com:street1>1500 SOLANA BLVD, BUILDING 4, SUITE 4500</com:street1>
          <com:city>WESTLAKE</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>214-838-5500</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Mark E. Jones</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Affiliate</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue - 6th Floor</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>4000</noOfUnitsSold>
        <aggregateMarketValue>258000</aggregateMarketValue>
        <noOfUnitsOutstanding>23898757</noOfUnitsOutstanding>
        <approxSaleDate>08/10/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <acquiredDate>08/10/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Class A Common Shares received in exchange of Class B units. The Class B units were acquired on April 27, 2018.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4000</amountOfSecuritiesAcquired>
        <paymentDate>08/10/2023</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark and Robyn Jones Descendants Trust 2014</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>206</amountOfSecuritiesSold>
        <grossProceeds>12361</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark and Robyn Jones Descendants Trust 2014</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/06/2023</saleDate>
        <amountOfSecuritiesSold>24037</amountOfSecuritiesSold>
        <grossProceeds>1445520</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark and Robyn Jones Descendants Trust 2014</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/07/2023</saleDate>
        <amountOfSecuritiesSold>6290</amountOfSecuritiesSold>
        <grossProceeds>380130</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark and Robyn Jones Descendants Trust 2014</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>10112</amountOfSecuritiesSold>
        <grossProceeds>608555</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark and Robyn Jones Descendants Trust 2014</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/09/2023</saleDate>
        <amountOfSecuritiesSold>100</amountOfSecuritiesSold>
        <grossProceeds>6500</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>400</amountOfSecuritiesSold>
        <grossProceeds>24007</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/12/2023</saleDate>
        <amountOfSecuritiesSold>100</amountOfSecuritiesSold>
        <grossProceeds>6000</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>08/04/2023</saleDate>
        <amountOfSecuritiesSold>24197</amountOfSecuritiesSold>
        <grossProceeds>1603471</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>08/07/2023</saleDate>
        <amountOfSecuritiesSold>12192</amountOfSecuritiesSold>
        <grossProceeds>806981</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>08/08/2023</saleDate>
        <amountOfSecuritiesSold>10553</amountOfSecuritiesSold>
        <grossProceeds>689166</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark E. Jones</name>
          <address>
            <com:street1>C/o Goosehead Insurance, Inc.</com:street1>
            <com:street2>1500 Solana Blvd., Bldg 4, Suite 4500</com:street2>
            <com:city>Westlake</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76262</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>08/09/2023</saleDate>
        <amountOfSecuritiesSold>400</amountOfSecuritiesSold>
        <grossProceeds>26077</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>The shares filed today will be sold by the Desiree Robyn Coleman Family Trust 2014 , Mark E. Jones as Trustee</remarks>
      <noticeSignature>
        <noticeDate>08/10/2023</noticeDate>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Mark E. Jones</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 10619}]
text: 144
  0001737804
  XXXXXXXX
  LIVE
  0001726978
  GOOSEHEAD INSURANCE, INC.
  001-38466
  1500 SOLANA BLVD, BUILDING 4, SUITE 4500
  WESTLAKE
  TX
  76262
  214-838-5500
  Mark E. Jones
  Affiliate
  Class A Common
  J.P. Morgan Securities LLC
  390 Madison Avenue - 6th Floor
  New York
  NY
  10017
  4000
  258000
  23898757
  08/10/2023
  NASDAQ
  Class A Common
  08/10/2023
  Class A Common Shares received in exchange of Class B units. The Class B units were acquired on April 27, 2018.
  Issuer
  N
  4000
  08/10/2023
  N/A
  N
  Mark and Robyn Jones Descendants Trust 2014
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  05/11/2023
  206
  12361
  Mark and Robyn Jones Descendants Trust 2014
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  06/06/2023
  24037
  1445520
  Mark and Robyn Jones Descendants Trust 2014
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  06/07/2023
  6290
  380130
  Mark and Robyn Jones Descendants Trust 2014
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  06/08/2023
  10112
  608555
  Mark and Robyn Jones Descendants Trust 2014
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  06/09/2023
  100
  6500
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  05/11/2023
  400
  24007
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  05/12/2023
  100
  6000
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  08/04/2023
  24197
  1603471
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  08/07/2023
  12192
  806981
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  08/08/2023
  10553
  689166
  Mark E. Jones
  C/o Goosehead Insurance, Inc.
  1500 Solana Blvd., Bldg 4, Suite 4500
  Westlake
  TX
  76262
  Class A Common
  08/09/2023
  400
  26077
  The shares filed today will be sold by the Desiree Robyn Coleman Family Trust 2014 , Mark E. Jones as Trustee
  08/10/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Mark E. Jones