content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001854802</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000920427</issuerCik>
        <issuerName>UNITY BANCORP INC /NJ/</issuerName>
        <secFileNumber>001-12431</secFileNumber>
        <issuerAddress>
          <com:street1>64 OLD HIGHWAY 22</com:street1>
          <com:city>CLINTON</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>08809</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>8006182265</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Boyan George</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>2650</noOfUnitsSold>
        <aggregateMarketValue>122085.00</aggregateMarketValue>
        <noOfUnitsOutstanding>9979668</noOfUnitsOutstanding>
        <approxSaleDate>11/12/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/19/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>500</amountOfSecuritiesAcquired>
        <paymentDate>01/19/2020</paymentDate>
        <natureOfPayment>Cash / Check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/09/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2150</amountOfSecuritiesAcquired>
        <paymentDate>03/09/2020</paymentDate>
        <natureOfPayment>Cash / Check</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/12/2024</noticeDate>
        <signature>/s/ Christian Nasser as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for George Boyan </signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001854802
  XXXXXXXX
  LIVE
  0000920427
  UNITY BANCORP INC /NJ/
  001-12431
  64 OLD HIGHWAY 22
  CLINTON
  NJ
  08809
  8006182265
  Boyan George
  Officer
  Common
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  2650
  122085.00
  9979668
  11/12/2024
  NASDAQ
  Common
  01/19/2020
  Open Market Purchase
  Open Market
  N
  500
  01/19/2020
  Cash / Check
  Common
  03/09/2020
  Open Market Purchase
  Open Market
  N
  2150
  03/09/2020
  Cash / Check
  Y
  11/12/2024
  /s/ Christian Nasser as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for George Boyan