content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001732980</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000033185</issuerCik>
        <issuerName>EQUIFAX INC</issuerName>
        <secFileNumber>001-06605</secFileNumber>
        <issuerAddress>
          <com:street1>1550 PEACHTREE ST NW</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30302</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4048858000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Farshchi Jamil</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>18911</noOfUnitsSold>
        <aggregateMarketValue>4693331.98</aggregateMarketValue>
        <noOfUnitsOutstanding>123952015</noOfUnitsOutstanding>
        <approxSaleDate>02/12/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/12/2025</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted - 02/22/2019</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>18911</amountOfSecuritiesAcquired>
        <paymentDate>02/12/2025</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Jamil Farshchi</name>
          <address>
            <com:street1>1550 Peachtree Street N.W.</com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30309</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/26/2024</saleDate>
        <amountOfSecuritiesSold>14716</amountOfSecuritiesSold>
        <grossProceeds>3831899.24</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>02/12/2025</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>08/27/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jamil Farshchi</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3521}]
text: 144
  0001732980
  XXXXXXXX
  LIVE
  0000033185
  EQUIFAX INC
  001-06605
  1550 PEACHTREE ST NW
  ATLANTA
  GA
  30302
  4048858000
  Farshchi Jamil
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  18911
  4693331.98
  123952015
  02/12/2025
  NYSE
  Common
  02/12/2025
  Option Granted - 02/22/2019
  Issuer
  N
  18911
  02/12/2025
  Cash
  N
  Jamil Farshchi
  1550 Peachtree Street N.W.
  Atlanta
  GA
  30309
  Common
  11/26/2024
  14716
  3831899.24
  02/12/2025
  08/27/2024
  /s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jamil Farshchi