content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001545570</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001113809</issuerCik>
        <issuerName>BUILD-A-BEAR WORKSHOP INC</issuerName>
        <secFileNumber>001-32320</secFileNumber>
        <issuerAddress>
          <com:street1>415 S. 18TH STREET, SUITE 200</com:street1>
          <com:city>ST LOUIS</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>314-423-8000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Carrara George</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>6000</noOfUnitsSold>
        <aggregateMarketValue>300000.00</aggregateMarketValue>
        <noOfUnitsOutstanding>13144130</noOfUnitsOutstanding>
        <approxSaleDate>06/02/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>06/08/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1686</amountOfSecuritiesAcquired>
        <paymentDate>06/08/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>06/20/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4314</amountOfSecuritiesAcquired>
        <paymentDate>06/20/2020</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>06/02/2025</noticeDate>
        <signature>/s/ Daniel Gardea as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Carrara George.</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001545570
  XXXXXXXX
  LIVE
  0001113809
  BUILD-A-BEAR WORKSHOP INC
  001-32320
  415 S. 18TH STREET, SUITE 200
  ST LOUIS
  MO
  63103
  314-423-8000
  Carrara George
  Director
  Common
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  6000
  300000.00
  13144130
  06/02/2025
  NYSE
  Common
  06/08/2024
  Stock Award
  Issuer
  N
  1686
  06/08/2024
  Compensation
  Common
  06/20/2020
  Stock Award
  Issuer
  N
  4314
  06/20/2020
  Compensation
  Y
  06/02/2025
  /s/ Daniel Gardea as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Carrara George.