content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001463170</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000084839</issuerCik>
        <issuerName>ROLLINS INC</issuerName>
        <secFileNumber>001-04422</secFileNumber>
        <issuerAddress>
          <com:street1>2170 PIEDMONT RD NE</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30324</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4048882000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Chandler Elizabeth B</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Rockefeller Capital Management</name>
          <address>
            <com:street1>3060 Peachtree Road NW ste 110</com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30305</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>4656</noOfUnitsSold>
        <aggregateMarketValue>224080.45</aggregateMarketValue>
        <noOfUnitsOutstanding>484131840</noOfUnitsOutstanding>
        <approxSaleDate>08/01/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/23/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Rollins Inc</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1775</amountOfSecuritiesAcquired>
        <paymentDate>01/23/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/22/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Rolling Inc.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1633</amountOfSecuritiesAcquired>
        <paymentDate>01/22/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/28/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Rolling Inc.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1278</amountOfSecuritiesAcquired>
        <paymentDate>01/28/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/01/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>05/01/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Chandler Elizabeth B</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4009}]
text: 144
  0001463170
  XXXXXXXX
  LIVE
  0000084839
  ROLLINS INC
  001-04422
  2170 PIEDMONT RD NE
  ATLANTA
  GA
  30324
  4048882000
  Chandler Elizabeth B
  Officer
  Common
  Rockefeller Capital Management
  3060 Peachtree Road NW ste 110
  Atlanta
  GA
  30305
  4656
  224080.45
  484131840
  08/01/2024
  NYSE
  Common
  01/23/2024
  Stock Award
  Rollins Inc
  N
  1775
  01/23/2024
  Not applicable
  Common
  01/22/2024
  Stock Award
  Rolling Inc.
  N
  1633
  01/22/2024
  Not applicable
  Common
  01/28/2024
  Stock Award
  Rolling Inc.
  N
  1278
  01/28/2024
  Not applicable
  Y
  08/01/2024
  05/01/2024
  /s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Chandler Elizabeth B