content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001656520</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001290677</issuerCik>
        <issuerName>Turning Point Brands, Inc.</issuerName>
        <secFileNumber>001-37763</secFileNumber>
        <issuerAddress>
          <com:street1>5201 INTERCHANGE WAY</com:street1>
          <com:city>LOUISVILLE</com:city>
          <com:stateOrCountry>KY</com:stateOrCountry>
          <com:zipCode>40229</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(502) 778-4421</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Baxter Gregory H.A.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Citigroup Global Markets, Inc</name>
          <address>
            <com:street1>388 Greenwich Street</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10013</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1500</noOfUnitsSold>
        <aggregateMarketValue>110460.00</aggregateMarketValue>
        <noOfUnitsOutstanding>17900955</noOfUnitsOutstanding>
        <approxSaleDate>05/09/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>06/01/2019</acquiredDate>
        <natureOfAcquisitionTransaction>Board stipend</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
        <paymentDate>05/09/2025</paymentDate>
        <natureOfPayment>board stipend</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/15/2025</noticeDate>
        <signature>/s/ Gregory Baxter</signature>
      </noticeSignature>
    </formData>
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text: 144
  0001656520
  XXXXXXXX
  LIVE
  0001290677
  Turning Point Brands, Inc.
  001-37763
  5201 INTERCHANGE WAY
  LOUISVILLE
  KY
  40229
  (502) 778-4421
  Baxter Gregory H.A.
  Director
  Common Stock
  Citigroup Global Markets, Inc
  388 Greenwich Street
  New York
  NY
  10013
  1500
  110460.00
  17900955
  05/09/2025
  NYSE
  Common Stock
  06/01/2019
  Board stipend
  Issuer
  N
  1500
  05/09/2025
  board stipend
  Y
  05/15/2025
  /s/ Gregory Baxter