content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001768697</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000094845</issuerCik>
        <issuerName>LEVI STRAUSS &amp; CO</issuerName>
        <secFileNumber>001-06631</secFileNumber>
        <issuerAddress>
          <com:street1>1155 BATTERY ST</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4155016000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Friedman David A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>8332</noOfUnitsSold>
        <aggregateMarketValue>183304.00</aggregateMarketValue>
        <noOfUnitsOutstanding>103348841</noOfUnitsOutstanding>
        <approxSaleDate>05/02/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <acquiredDate>10/28/1988</acquiredDate>
        <natureOfAcquisitionTransaction>Pre IPO</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6249</amountOfSecuritiesAcquired>
        <paymentDate>10/28/1988</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <acquiredDate>07/02/2019</acquiredDate>
        <natureOfAcquisitionTransaction>Pre IPO</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2083</amountOfSecuritiesAcquired>
        <paymentDate>07/02/2019</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David A. Friedman</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>03/28/2024</saleDate>
        <amountOfSecuritiesSold>68761</amountOfSecuritiesSold>
        <grossProceeds>1331900.50</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Max Meyer Friedman Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>05/01/2024</saleDate>
        <amountOfSecuritiesSold>6250</amountOfSecuritiesSold>
        <grossProceeds>132687.50</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Kate S Meyer 2011 Irrevocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>05/01/2024</saleDate>
        <amountOfSecuritiesSold>6250</amountOfSecuritiesSold>
        <grossProceeds>132687.50</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David A. Friedman 1993 Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>05/01/2024</saleDate>
        <amountOfSecuritiesSold>12500</amountOfSecuritiesSold>
        <grossProceeds>265375.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>2,083 shares of this trade were sold from the Max Meyer Friedman Revocable Trust, 2,083 shares of this trade were sold from the Kate S Meyer 2011 Irrevocable Trust, and 4,166 shares of this trade were sold from the David A. Friedman 1993 Revocable Trust all of which David A Friedman is a trustee.</remarks>
      <noticeSignature>
        <noticeDate>05/02/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>01/29/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Courtney Broxterman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A. Friedman</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 6195}]
text: 144
  0001768697
  XXXXXXXX
  LIVE
  0000094845
  LEVI STRAUSS & CO
  001-06631
  1155 BATTERY ST
  SAN FRANCISCO
  CA
  94111
  4155016000
  Friedman David A
  Director
  Class A
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  8332
  183304.00
  103348841
  05/02/2024
  NYSE
  Class A
  10/28/1988
  Pre IPO
  Issuer
  N
  6249
  10/28/1988
  Cash
  Class A
  07/02/2019
  Pre IPO
  Issuer
  N
  2083
  07/02/2019
  Cash
  N
  David A. Friedman
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  03/28/2024
  68761
  1331900.50
  Max Meyer Friedman Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  05/01/2024
  6250
  132687.50
  Kate S Meyer 2011 Irrevocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  05/01/2024
  6250
  132687.50
  David A. Friedman 1993 Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  05/01/2024
  12500
  265375.00
  2,083 shares of this trade were sold from the Max Meyer Friedman Revocable Trust, 2,083 shares of this trade were sold from the Kate S Meyer 2011 Irrevocable Trust, and 4,166 shares of this trade were sold from the David A. Friedman 1993 Revocable Trust all of which David A Friedman is a trustee.
  05/02/2024
  01/29/2024
  /s/ Courtney Broxterman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A. Friedman