content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001646987</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001403161</issuerCik>
        <issuerName>VISA INC.</issuerName>
        <secFileNumber>001-33977</secFileNumber>
        <issuerAddress>
          <com:street1>P.O. BOX 8999</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94128-8999</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>650-432-3200</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Fabara Paul D</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>MERRILL LYNCH</name>
          <address>
            <com:street1>3455 PEACHTREE RD NE</com:street1>
            <com:street2>SUITE 1000</com:street2>
            <com:city>ATLANTA</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30326</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>25293</noOfUnitsSold>
        <aggregateMarketValue>7009954.95</aggregateMarketValue>
        <noOfUnitsOutstanding>1574151974</noOfUnitsOutstanding>
        <approxSaleDate>05/15/2024</approxSaleDate>
        <securitiesExchangeName>NEW YORK</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>10/15/2020</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1229</amountOfSecuritiesAcquired>
        <paymentDate>10/15/2020</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>11/19/2020</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>695</amountOfSecuritiesAcquired>
        <paymentDate>11/19/2020</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>01/31/2021</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6977</amountOfSecuritiesAcquired>
        <paymentDate>01/31/2021</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>10/15/2021</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1180</amountOfSecuritiesAcquired>
        <paymentDate>10/15/2021</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>11/19/2021</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1386</amountOfSecuritiesAcquired>
        <paymentDate>11/19/2021</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>01/31/2022</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6867</amountOfSecuritiesAcquired>
        <paymentDate>01/31/2022</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>11/19/2022</acquiredDate>
        <natureOfAcquisitionTransaction>RESTRICTED STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2219</amountOfSecuritiesAcquired>
        <paymentDate>11/19/2022</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>CLASS A COMMON</securitiesClassTitle>
        <acquiredDate>11/30/2022</acquiredDate>
        <natureOfAcquisitionTransaction>PERFORMANCE STOCK UNIT VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>VISA INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4740</amountOfSecuritiesAcquired>
        <paymentDate>11/30/2022</paymentDate>
        <natureOfPayment>COMPENSATORY PAYMENT</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/15/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>02/13/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>PAUL FABARA</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 6786}]
text: 144
  0001646987
  XXXXXXXX
  LIVE
  0001403161
  VISA INC.
  001-33977
  P.O. BOX 8999
  SAN FRANCISCO
  CA
  94128-8999
  650-432-3200
  Fabara Paul D
  Officer
  COMMON
  MERRILL LYNCH
  3455 PEACHTREE RD NE
  SUITE 1000
  ATLANTA
  GA
  30326
  25293
  7009954.95
  1574151974
  05/15/2024
  NEW YORK
  CLASS A COMMON
  10/15/2020
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  1229
  10/15/2020
  COMPENSATORY PAYMENT
  CLASS A COMMON
  11/19/2020
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  695
  11/19/2020
  COMPENSATORY PAYMENT
  CLASS A COMMON
  01/31/2021
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  6977
  01/31/2021
  COMPENSATORY PAYMENT
  CLASS A COMMON
  10/15/2021
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  1180
  10/15/2021
  COMPENSATORY PAYMENT
  CLASS A COMMON
  11/19/2021
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  1386
  11/19/2021
  COMPENSATORY PAYMENT
  CLASS A COMMON
  01/31/2022
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  6867
  01/31/2022
  COMPENSATORY PAYMENT
  CLASS A COMMON
  11/19/2022
  RESTRICTED STOCK UNIT VEST
  VISA INC.
  N
  2219
  11/19/2022
  COMPENSATORY PAYMENT
  CLASS A COMMON
  11/30/2022
  PERFORMANCE STOCK UNIT VEST
  VISA INC.
  N
  4740
  11/30/2022
  COMPENSATORY PAYMENT
  Y
  05/15/2024
  02/13/2024
  PAUL FABARA