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            <ccc>XXXXXXXX</ccc>
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        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
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        <issuerCik>0001803914</issuerCik>
        <issuerName>PLBY Group, Inc.</issuerName>
        <secFileNumber>001-39312</secFileNumber>
        <issuerAddress>
          <com:street1>10960 WILSHIRE BLVD</com:street1>
          <com:street2>SUITE 2200</com:street2>
          <com:city>LOS ANGELES</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90024</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>310-424-1800</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Kohn Bernhard L III</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>79330</noOfUnitsSold>
        <aggregateMarketValue>43948.82</aggregateMarketValue>
        <noOfUnitsOutstanding>73892060</noOfUnitsOutstanding>
        <approxSaleDate>08/20/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/16/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>79330</amountOfSecuritiesAcquired>
        <paymentDate>08/16/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Ben Kohn</name>
          <address>
            <com:street1>10960 Wilshire Blvd.</com:street1>
            <com:street2>Suite 2200</com:street2>
            <com:city>Los Angeles</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90024</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/19/2024</saleDate>
        <amountOfSecuritiesSold>69871</amountOfSecuritiesSold>
        <grossProceeds>43361.94</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Ben Kohn</name>
          <address>
            <com:street1>10960 Wilshire Blvd.</com:street1>
            <com:street2>Suite 2200</com:street2>
            <com:city>Los Angeles</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90024</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/16/2024</saleDate>
        <amountOfSecuritiesSold>66390</amountOfSecuritiesSold>
        <grossProceeds>42224.04</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Ben Kohn</name>
          <address>
            <com:street1>10980 Wilshire Blvd</com:street1>
            <com:street2>Suite 2200</com:street2>
            <com:city>Los Angeles</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90024</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/28/2024</saleDate>
        <amountOfSecuritiesSold>26023</amountOfSecuritiesSold>
        <grossProceeds>22655.62</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Ben Kohn</name>
          <address>
            <com:street1>10980 Wilshire Blvd</com:street1>
            <com:street2>Suite 2200</com:street2>
            <com:city>Los Angeles</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90024</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/24/2024</saleDate>
        <amountOfSecuritiesSold>17414</amountOfSecuritiesSold>
        <grossProceeds>15434.03</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.</remarks>
      <noticeSignature>
        <noticeDate>08/20/2024</noticeDate>
        <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Ben Kohn</signature>
      </noticeSignature>
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text: 144
  0001844121
  XXXXXXXX
  LIVE
  0001803914
  PLBY Group, Inc.
  001-39312
  10960 WILSHIRE BLVD
  SUITE 2200
  LOS ANGELES
  CA
  90024
  310-424-1800
  Kohn Bernhard L III
  Officer
  Director
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  79330
  43948.82
  73892060
  08/20/2024
  NASDAQ
  Common
  08/16/2024
  Restricted Stock Vesting
  Issuer
  N
  79330
  08/16/2024
  Compensation
  N
  Ben Kohn
  10960 Wilshire Blvd.
  Suite 2200
  Los Angeles
  CA
  90024
  Common
  08/19/2024
  69871
  43361.94
  Ben Kohn
  10960 Wilshire Blvd.
  Suite 2200
  Los Angeles
  CA
  90024
  Common
  08/16/2024
  66390
  42224.04
  Ben Kohn
  10980 Wilshire Blvd
  Suite 2200
  Los Angeles
  CA
  90024
  Common
  05/28/2024
  26023
  22655.62
  Ben Kohn
  10980 Wilshire Blvd
  Suite 2200
  Los Angeles
  CA
  90024
  Common
  05/24/2024
  17414
  15434.03
  Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
  08/20/2024
  /s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Ben Kohn