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            <ccc>XXXXXXXX</ccc>
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        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
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        <issuerCik>0001762322</issuerCik>
        <issuerName>Shift Technologies, Inc.</issuerName>
        <secFileNumber>001-38839</secFileNumber>
        <issuerAddress>
          <com:street1>290 Division Street, Suite 400</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94103</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>8555756739</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Tobias Russell</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>16493</noOfUnitsSold>
        <aggregateMarketValue>26388</aggregateMarketValue>
        <noOfUnitsOutstanding>16990021</noOfUnitsOutstanding>
        <approxSaleDate>09/29/2023</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/20/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Executive Stock Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>10797</amountOfSecuritiesAcquired>
        <paymentDate>05/20/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
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      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/20/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Board  Stock Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4696</amountOfSecuritiesAcquired>
        <paymentDate>08/20/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/27/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1000</amountOfSecuritiesAcquired>
        <paymentDate>05/27/2021</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Tobias Russell</name>
          <address>
            <com:street1>290 DIVISION STREET</com:street1>
            <com:street2>Suite 400</com:street2>
            <com:city>SAN FRANCISCO</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94103</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/01/2023</saleDate>
        <amountOfSecuritiesSold>46845</amountOfSecuritiesSold>
        <grossProceeds>55108</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Tobias Russell</name>
          <address>
            <com:street1>290 DIVISION STREET</com:street1>
            <com:street2>Suite 400</com:street2>
            <com:city>SAN FRANCISCO</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94103</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/22/2023</saleDate>
        <amountOfSecuritiesSold>20700</amountOfSecuritiesSold>
        <grossProceeds>24840</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Tobias Russell</name>
          <address>
            <com:street1>290 DIVISION STREET</com:street1>
            <com:street2>Suite 400</com:street2>
            <com:city>SAN FRANCISCO</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94103</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/25/2023</saleDate>
        <amountOfSecuritiesSold>57012</amountOfSecuritiesSold>
        <grossProceeds>64994</grossProceeds>
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            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94103</com:zipCode>
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        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/26/2023</saleDate>
        <amountOfSecuritiesSold>4827</amountOfSecuritiesSold>
        <grossProceeds>5551</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>09/29/2023</noticeDate>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Tobias Russell.</signature>
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text: 144
  0001828617
  XXXXXXXX
  LIVE
  0001762322
  Shift Technologies, Inc.
  001-38839
  290 Division Street, Suite 400
  San Francisco
  CA
  94103
  8555756739
  Tobias Russell
  Director
  Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  16493
  26388
  16990021
  09/29/2023
  Nasdaq
  Common
  05/20/2023
  Executive Stock Compensation
  Issuer
  N
  10797
  05/20/2023
  NA
  Common
  08/20/2023
  Board  Stock Compensation
  Issuer
  N
  4696
  08/20/2023
  NA
  Common
  05/27/2021
  Open Market Purchase
  Open Market Purchase
  N
  1000
  05/27/2021
  Cash
  N
  Tobias Russell
  290 DIVISION STREET
  Suite 400
  SAN FRANCISCO
  CA
  94103
  Common
  09/01/2023
  46845
  55108
  Tobias Russell
  290 DIVISION STREET
  Suite 400
  SAN FRANCISCO
  CA
  94103
  Common
  09/22/2023
  20700
  24840
  Tobias Russell
  290 DIVISION STREET
  Suite 400
  SAN FRANCISCO
  CA
  94103
  Common
  09/25/2023
  57012
  64994
  Tobias Russell
  290 DIVISION STREET
  Suite 400
  SAN FRANCISCO
  CA
  94103
  Common
  09/26/2023
  4827
  5551
  09/29/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Tobias Russell.