content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001763031</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001267238</issuerCik>
        <issuerName>ASSURANT, INC.</issuerName>
        <secFileNumber>001-31978</secFileNumber>
        <issuerAddress>
          <com:street1>260 INTERSTATE NORTH CIRCLE S.E.</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30339</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>770-763-1000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Campbell Michael P.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Morgan Stanley Smith Barney</name>
          <address>
            <com:street1>One New York Plaza</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10004</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>11000</noOfUnitsSold>
        <aggregateMarketValue>1934240.00</aggregateMarketValue>
        <noOfUnitsOutstanding>51985804</noOfUnitsOutstanding>
        <approxSaleDate>05/20/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/16/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4460</amountOfSecuritiesAcquired>
        <paymentDate>03/16/2022</paymentDate>
        <natureOfPayment>Not Applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/16/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4444</amountOfSecuritiesAcquired>
        <paymentDate>03/16/2021</paymentDate>
        <natureOfPayment>Not Applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/16/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2096</amountOfSecuritiesAcquired>
        <paymentDate>03/16/2023</paymentDate>
        <natureOfPayment>Not Applicable</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/20/2024</noticeDate>
        <signature>/s/ Michael P. Campbell</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3887}]
text: 144
  0001763031
  XXXXXXXX
  LIVE
  0001267238
  ASSURANT, INC.
  001-31978
  260 INTERSTATE NORTH CIRCLE S.E.
  ATLANTA
  GA
  30339
  770-763-1000
  Campbell Michael P.
  Officer
  Common
  Morgan Stanley Smith Barney
  One New York Plaza
  New York
  NY
  10004
  11000
  1934240.00
  51985804
  05/20/2024
  NYSE
  Common
  03/16/2022
  Restricted stock vesting under a registered plan
  Issuer
  N
  4460
  03/16/2022
  Not Applicable
  Common
  03/16/2021
  Restricted stock vesting under a registered plan
  Issuer
  N
  4444
  03/16/2021
  Not Applicable
  Common
  03/16/2023
  Restricted stock vesting under a registered plan
  Issuer
  N
  2096
  03/16/2023
  Not Applicable
  Y
  05/20/2024
  /s/ Michael P. Campbell