content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001940472</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001842356</issuerCik>
        <issuerName>Wag! Group Co.</issuerName>
        <secFileNumber>001-40764</secFileNumber>
        <issuerAddress>
          <com:street1>55 Francisco Street, Suite 360</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94133</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>707-324-4219</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dylan Allread</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>51030</noOfUnitsSold>
        <aggregateMarketValue>79097</aggregateMarketValue>
        <noOfUnitsOutstanding>40620162</noOfUnitsOutstanding>
        <approxSaleDate>06/12/2024</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>06/12/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>26061</amountOfSecuritiesAcquired>
        <paymentDate>06/12/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/18/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Unit</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>12233</amountOfSecuritiesAcquired>
        <paymentDate>02/18/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/18/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Unit</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>12736</amountOfSecuritiesAcquired>
        <paymentDate>05/18/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/13/2024</saleDate>
        <amountOfSecuritiesSold>8369</amountOfSecuritiesSold>
        <grossProceeds>16828</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/14/2024</saleDate>
        <amountOfSecuritiesSold>4887</amountOfSecuritiesSold>
        <grossProceeds>9935</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/15/2024</saleDate>
        <amountOfSecuritiesSold>5716</amountOfSecuritiesSold>
        <grossProceeds>11625</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/18/2024</saleDate>
        <amountOfSecuritiesSold>1564</amountOfSecuritiesSold>
        <grossProceeds>3146</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/19/2024</saleDate>
        <amountOfSecuritiesSold>30081</amountOfSecuritiesSold>
        <grossProceeds>59515</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/20/2024</saleDate>
        <amountOfSecuritiesSold>3429</amountOfSecuritiesSold>
        <grossProceeds>6743</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/15/2024</saleDate>
        <amountOfSecuritiesSold>700</amountOfSecuritiesSold>
        <grossProceeds>1446</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/16/2024</saleDate>
        <amountOfSecuritiesSold>8002</amountOfSecuritiesSold>
        <grossProceeds>16414</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/17/2024</saleDate>
        <amountOfSecuritiesSold>35855</amountOfSecuritiesSold>
        <grossProceeds>76052</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/18/2024</saleDate>
        <amountOfSecuritiesSold>20465</amountOfSecuritiesSold>
        <grossProceeds>42978</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/19/2024</saleDate>
        <amountOfSecuritiesSold>9981</amountOfSecuritiesSold>
        <grossProceeds>20807</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/13/2024</saleDate>
        <amountOfSecuritiesSold>8037</amountOfSecuritiesSold>
        <grossProceeds>18179</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/14/2024</saleDate>
        <amountOfSecuritiesSold>10058</amountOfSecuritiesSold>
        <grossProceeds>22607</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/15/2024</saleDate>
        <amountOfSecuritiesSold>10383</amountOfSecuritiesSold>
        <grossProceeds>22036</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/16/2024</saleDate>
        <amountOfSecuritiesSold>9022</amountOfSecuritiesSold>
        <grossProceeds>18416</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>06/03/2024</saleDate>
        <amountOfSecuritiesSold>3000</amountOfSecuritiesSold>
        <grossProceeds>4778</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>06/04/2024</saleDate>
        <amountOfSecuritiesSold>200</amountOfSecuritiesSold>
        <grossProceeds>310</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>06/05/2024</saleDate>
        <amountOfSecuritiesSold>5759</amountOfSecuritiesSold>
        <grossProceeds>26274</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>06/06/2024</saleDate>
        <amountOfSecuritiesSold>2480</amountOfSecuritiesSold>
        <grossProceeds>3898</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>This filing includes Stock Options to be exercised within 3 months from the date of filing.</remarks>
      <noticeSignature>
        <noticeDate>06/12/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>09/14/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 15431}]
text: 144
  0001940472
  XXXXXXXX
  LIVE
  0001842356
  Wag! Group Co.
  001-40764
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  707-324-4219
  Dylan Allread
  Officer
  Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  51030
  79097
  40620162
  06/12/2024
  Nasdaq
  Common
  06/12/2024
  Stock Option Exercise
  Issuer
  N
  26061
  06/12/2024
  Cash
  Common
  02/18/2024
  Restricted Stock Unit
  Issuer
  N
  12233
  02/18/2024
  Cash
  Common
  05/18/2024
  Restricted Stock Unit
  Issuer
  N
  12736
  05/18/2024
  Cash
  N
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/13/2024
  8369
  16828
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/14/2024
  4887
  9935
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/15/2024
  5716
  11625
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/18/2024
  1564
  3146
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/19/2024
  30081
  59515
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  03/20/2024
  3429
  6743
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  04/15/2024
  700
  1446
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  04/16/2024
  8002
  16414
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  04/17/2024
  35855
  76052
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  04/18/2024
  20465
  42978
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  04/19/2024
  9981
  20807
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  05/13/2024
  8037
  18179
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  05/14/2024
  10058
  22607
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  05/15/2024
  10383
  22036
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  05/16/2024
  9022
  18416
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  06/03/2024
  3000
  4778
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  06/04/2024
  200
  310
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  06/05/2024
  5759
  26274
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  06/06/2024
  2480
  3898
  This filing includes Stock Options to be exercised within 3 months from the date of filing.
  06/12/2024
  09/14/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread