content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001828617</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001762322</issuerCik>
        <issuerName>Shift Technologies, Inc.</issuerName>
        <secFileNumber>001-38839</secFileNumber>
        <issuerAddress>
          <com:street1>290 Division Street, Suite 400</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94103</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>8555756739</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Tobias Russell</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>82539</noOfUnitsSold>
        <aggregateMarketValue>102266</aggregateMarketValue>
        <noOfUnitsOutstanding>16990021</noOfUnitsOutstanding>
        <approxSaleDate>09/20/2023</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>07/24/2018</acquiredDate>
        <natureOfAcquisitionTransaction>Executive Stock Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>77919</amountOfSecuritiesAcquired>
        <paymentDate>07/24/2018</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/20/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Board  Stock Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4620</amountOfSecuritiesAcquired>
        <paymentDate>08/20/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Tobias Russell</name>
          <address>
            <com:street1>290 DIVISION STREET</com:street1>
            <com:street2>Suite 400</com:street2>
            <com:city>SAN FRANCISCO</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94103</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/01/2023</saleDate>
        <amountOfSecuritiesSold>46845</amountOfSecuritiesSold>
        <grossProceeds>55108</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>This filing is for shares acquired by Tobias Russell in the form of Executive Stock Compensation from 07/24/2018 - 08/20/2023</remarks>
      <noticeSignature>
        <noticeDate>09/20/2023</noticeDate>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Tobias Russell.</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4180}]
text: 144
  0001828617
  XXXXXXXX
  LIVE
  0001762322
  Shift Technologies, Inc.
  001-38839
  290 Division Street, Suite 400
  San Francisco
  CA
  94103
  8555756739
  Tobias Russell
  Director
  Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  82539
  102266
  16990021
  09/20/2023
  Nasdaq
  Common
  07/24/2018
  Executive Stock Compensation
  Issuer
  N
  77919
  07/24/2018
  NA
  Common
  08/20/2023
  Board  Stock Compensation
  Issuer
  N
  4620
  08/20/2023
  NA
  N
  Tobias Russell
  290 DIVISION STREET
  Suite 400
  SAN FRANCISCO
  CA
  94103
  Common
  09/01/2023
  46845
  55108
  This filing is for shares acquired by Tobias Russell in the form of Executive Stock Compensation from 07/24/2018 - 08/20/2023
  09/20/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Tobias Russell.