content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001204424</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001403161</issuerCik>
        <issuerName>VISA INC.</issuerName>
        <secFileNumber>001-33977</secFileNumber>
        <issuerAddress>
          <com:street1>P.O. BOX 8999</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94128-8999</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>650-432-3200</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CARNEY LLOYD</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>3455 Peachtree Road NE</com:street1>
            <com:street2>Suite 1000</com:street2>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30326</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1288</noOfUnitsSold>
        <aggregateMarketValue>300065.75</aggregateMarketValue>
        <noOfUnitsOutstanding>1618223392</noOfUnitsOutstanding>
        <approxSaleDate>04/28/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/29/2019</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vest</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Visa Inc.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>602</amountOfSecuritiesAcquired>
        <paymentDate>01/29/2019</paymentDate>
        <natureOfPayment>Compensatory Payment</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/26/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vest</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Visa Inc.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>686</amountOfSecuritiesAcquired>
        <paymentDate>01/26/2021</paymentDate>
        <natureOfPayment>Compensatory Payment</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>04/28/2023</noticeDate>
        <signature>Lloyd Carney</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3292}]
text: 144
  0001204424
  XXXXXXXX
  LIVE
  0001403161
  VISA INC.
  001-33977
  P.O. BOX 8999
  SAN FRANCISCO
  CA
  94128-8999
  650-432-3200
  CARNEY LLOYD
  Director
  Common
  Merrill Lynch
  3455 Peachtree Road NE
  Suite 1000
  Atlanta
  GA
  30326
  1288
  300065.75
  1618223392
  04/28/2023
  NYSE
  Common
  01/29/2019
  Restricted Stock Vest
  Visa Inc.
  N
  602
  01/29/2019
  Compensatory Payment
  Common
  01/26/2021
  Restricted Stock Vest
  Visa Inc.
  N
  686
  01/26/2021
  Compensatory Payment
  Y
  04/28/2023
  Lloyd Carney