content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001952965</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001012019</issuerCik>
        <issuerName>RUSH ENTERPRISES INC \TX\</issuerName>
        <secFileNumber>000-20797</secFileNumber>
        <issuerAddress>
          <com:street1>555 IH 35 SOUTH</com:street1>
          <com:city>NEW BRAUNFELS</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78130</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>8306265200</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Pollard Jody</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>225 Liberty Street</com:street1>
            <com:street2>37th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10281</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>2135</noOfUnitsSold>
        <aggregateMarketValue>136147.56</aggregateMarketValue>
        <noOfUnitsOutstanding>42020101</noOfUnitsOutstanding>
        <approxSaleDate>07/28/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <acquiredDate>07/28/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Exercise of employee stock options</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>RUSH ENTERPRISES, INC.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2135</amountOfSecuritiesAcquired>
        <paymentDate>07/28/2023</paymentDate>
        <natureOfPayment>Broker assisted cashless exercise</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>07/28/2023</noticeDate>
        <signature>Jody Pollard</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2822}]
text: 144
  0001952965
  XXXXXXXX
  LIVE
  0001012019
  RUSH ENTERPRISES INC \TX\
  000-20797
  555 IH 35 SOUTH
  NEW BRAUNFELS
  TX
  78130
  8306265200
  Pollard Jody
  Officer
  Class A Common Stock
  Merrill Lynch
  225 Liberty Street
  37th Floor
  New York
  NY
  10281
  2135
  136147.56
  42020101
  07/28/2023
  NASDAQ
  Class A Common Stock
  07/28/2023
  Exercise of employee stock options
  RUSH ENTERPRISES, INC.
  N
  2135
  07/28/2023
  Broker assisted cashless exercise
  Y
  07/28/2023
  Jody Pollard