content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001768671</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000094845</issuerCik>
        <issuerName>LEVI STRAUSS &amp; CO</issuerName>
        <secFileNumber>001-06631</secFileNumber>
        <issuerAddress>
          <com:street1>1155 BATTERY ST</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4155016000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>O'Neill Elizabeth T</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>17106</noOfUnitsSold>
        <aggregateMarketValue>256557.82</aggregateMarketValue>
        <noOfUnitsOutstanding>100041034</noOfUnitsOutstanding>
        <approxSaleDate>11/14/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <acquiredDate>11/14/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Appreciation Rights</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>17106</amountOfSecuritiesAcquired>
        <paymentDate>11/14/2023</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/14/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>07/21/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/S/ Adam Gehring, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Elizabeth O'Neill</signature>
      </noticeSignature>
    </formData>
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text: 144
  0001768671
  XXXXXXXX
  LIVE
  0000094845
  LEVI STRAUSS & CO
  001-06631
  1155 BATTERY ST
  SAN FRANCISCO
  CA
  94111
  4155016000
  O'Neill Elizabeth T
  Officer
  Class A
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  17106
  256557.82
  100041034
  11/14/2023
  NYSE
  Class A
  11/14/2023
  Stock Appreciation Rights
  Issuer
  N
  17106
  11/14/2023
  Compensation
  Y
  11/14/2023
  07/21/2023
  /S/ Adam Gehring, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Elizabeth O'Neill