content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001198053</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000713676</issuerCik>
        <issuerName>PNC FINANCIAL SERVICES GROUP, INC.</issuerName>
        <secFileNumber>001-09718</secFileNumber>
        <issuerAddress>
          <com:street1>THE TOWER AT PNC PLAZA</com:street1>
          <com:street2>300 FIFTH AVENUE</com:street2>
          <com:city>PITTSBURGH</com:city>
          <com:stateOrCountry>PA</com:stateOrCountry>
          <com:zipCode>15222-2401</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>888-762-2265</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DEMCHAK WILLIAM S</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1242</noOfUnitsSold>
        <aggregateMarketValue>255827.16</aggregateMarketValue>
        <noOfUnitsOutstanding>396783428</noOfUnitsOutstanding>
        <approxSaleDate>11/22/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/11/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>601</amountOfSecuritiesAcquired>
        <paymentDate>02/11/2023</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/16/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>641</amountOfSecuritiesAcquired>
        <paymentDate>02/16/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/23/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>218778.30</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/30/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>227497.14</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/06/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>224441.82</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/13/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>221200.20</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/20/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>231570.90</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/27/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>228205.08</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>10/04/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>225236.70</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>10/11/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>229770.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>10/18/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>236687.94</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>10/25/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>236315.34</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/01/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>235359.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/08/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>253119.60</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>William S. Demchak</name>
          <address>
            <com:street1>The Tower at PNC Plaza</com:street1>
            <com:street2>300 Fifth Avenue</com:street2>
            <com:city>Pittsburgh</com:city>
            <com:stateOrCountry>PA</com:stateOrCountry>
            <com:zipCode>15222-2401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/15/2024</saleDate>
        <amountOfSecuritiesSold>1242</amountOfSecuritiesSold>
        <grossProceeds>258485.04</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/22/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>03/15/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Emily Navaro, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for  William S. Demchak.</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 12098}]
text: 144
  0001198053
  XXXXXXXX
  LIVE
  0000713676
  PNC FINANCIAL SERVICES GROUP, INC.
  001-09718
  THE TOWER AT PNC PLAZA
  300 FIFTH AVENUE
  PITTSBURGH
  PA
  15222-2401
  888-762-2265
  DEMCHAK WILLIAM S
  Officer
  Director
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  1242
  255827.16
  396783428
  11/22/2024
  NYSE
  Common
  02/11/2023
  Restricted Stock Vesting
  Issuer
  N
  601
  02/11/2023
  Compensation
  Common
  02/16/2024
  Restricted Stock Vesting
  Issuer
  N
  641
  02/16/2024
  Compensation
  N
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  08/23/2024
  1242
  218778.30
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  08/30/2024
  1242
  227497.14
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  09/06/2024
  1242
  224441.82
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  09/13/2024
  1242
  221200.20
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  09/20/2024
  1242
  231570.90
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  09/27/2024
  1242
  228205.08
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  10/04/2024
  1242
  225236.70
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  10/11/2024
  1242
  229770.00
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  10/18/2024
  1242
  236687.94
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  10/25/2024
  1242
  236315.34
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  11/01/2024
  1242
  235359.00
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  11/08/2024
  1242
  253119.60
  William S. Demchak
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2401
  Common
  11/15/2024
  1242
  258485.04
  11/22/2024
  03/15/2024
  /s/ Emily Navaro, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for  William S. Demchak.