content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001701170</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001021561</issuerCik>
        <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
        <secFileNumber>001-12421</secFileNumber>
        <issuerAddress>
          <com:street1>75 WEST CENTER ST</com:street1>
          <com:street2>ATTN: GREGORY BELLISTON</com:street2>
          <com:city>PROVO</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84601</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>801-345-1000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lawrence Mark H</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Former CFO</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Morgan Stanley Smith Barney LLC</name>
          <address>
            <com:street1>1 New York Plaza</com:street1>
            <com:street2>38th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10004</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>90000</noOfUnitsSold>
        <aggregateMarketValue>3087189.00</aggregateMarketValue>
        <noOfUnitsOutstanding>49905275</noOfUnitsOutstanding>
        <approxSaleDate>05/25/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/25/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>90000</amountOfSecuritiesAcquired>
        <paymentDate>05/25/2023</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark Lawrence</name>
          <address>
            <com:street1>75 West Center Street</com:street1>
            <com:city>Provo</com:city>
            <com:stateOrCountry>UT</com:stateOrCountry>
            <com:zipCode>84601</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/15/2023</saleDate>
        <amountOfSecuritiesSold>10000</amountOfSecuritiesSold>
        <grossProceeds>374362.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Mark Lawrence</name>
          <address>
            <com:street1>75 West Center Street</com:street1>
            <com:city>Provo</com:city>
            <com:stateOrCountry>UT</com:stateOrCountry>
            <com:zipCode>84601</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/02/2023</saleDate>
        <amountOfSecuritiesSold>26144</amountOfSecuritiesSold>
        <grossProceeds>1065705.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/25/2023</noticeDate>
        <signature>/s/ Mark Harold Lawrence</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4015}]
text: 144
  0001701170
  XXXXXXXX
  LIVE
  0001021561
  NU SKIN ENTERPRISES, INC.
  001-12421
  75 WEST CENTER ST
  ATTN: GREGORY BELLISTON
  PROVO
  UT
  84601
  801-345-1000
  Lawrence Mark H
  Former CFO
  Common
  Morgan Stanley Smith Barney LLC
  1 New York Plaza
  38th Floor
  New York
  NY
  10004
  90000
  3087189.00
  49905275
  05/25/2023
  NYSE
  Common
  05/25/2023
  Exercise of options under a registered plan
  Issuer
  N
  90000
  05/25/2023
  Cash
  N
  Mark Lawrence
  75 West Center Street
  Provo
  UT
  84601
  Common
  05/15/2023
  10000
  374362.00
  Mark Lawrence
  75 West Center Street
  Provo
  UT
  84601
  Common
  03/02/2023
  26144
  1065705.00
  05/25/2023
  /s/ Mark Harold Lawrence