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            <ccc>XXXXXXXX</ccc>
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        <issuerName>ROCKY BRANDS, INC.</issuerName>
        <secFileNumber>001-34382</secFileNumber>
        <issuerAddress>
          <com:street1>39 EAST CANAL STREET</com:street1>
          <com:city>NELSONVILLE</com:city>
          <com:stateOrCountry>OH</com:stateOrCountry>
          <com:zipCode>45764</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>6147531951</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>LOVELAND CURTIS A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>FIDELITY BROKERAGE SERVICES LLC</name>
          <address>
            <com:street1>245 SUMMER STREET</com:street1>
            <com:city>BOSTON</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
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        <aggregateMarketValue>124526.00</aggregateMarketValue>
        <noOfUnitsOutstanding>7417546</noOfUnitsOutstanding>
        <approxSaleDate>05/06/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
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        <acquiredDate>01/04/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Board Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>285</amountOfSecuritiesAcquired>
        <paymentDate>01/04/2021</paymentDate>
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        <amountOfSecuritiesAcquired>301</amountOfSecuritiesAcquired>
        <paymentDate>10/02/2020</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
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        <securitiesClassTitle>Common</securitiesClassTitle>
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        <paymentDate>07/01/2020</paymentDate>
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        <paymentDate>04/01/2020</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
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        <paymentDate>01/04/2020</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
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        <natureOfAcquisitionTransaction>Board Compensation</natureOfAcquisitionTransaction>
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        <isGiftTransaction>N</isGiftTransaction>
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        <paymentDate>10/01/2019</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
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        <natureOfAcquisitionTransaction>Board Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>274</amountOfSecuritiesAcquired>
        <paymentDate>07/02/2019</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
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      <securitiesToBeSold>
        <securitiesClassTitle>commom</securitiesClassTitle>
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        <paymentDate>04/01/2019</paymentDate>
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        <securitiesClassTitle>Common</securitiesClassTitle>
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        <natureOfAcquisitionTransaction>Board Compensation</natureOfAcquisitionTransaction>
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        <paymentDate>01/02/2019</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
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      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>10/01/2018</acquiredDate>
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        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>175</amountOfSecuritiesAcquired>
        <paymentDate>10/01/2018</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
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        <paymentDate>07/02/2018</paymentDate>
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      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>04/02/2018</acquiredDate>
        <natureOfAcquisitionTransaction>Board Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issure</nameOfPersonfromWhomAcquired>
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        <amountOfSecuritiesAcquired>326</amountOfSecuritiesAcquired>
        <paymentDate>04/02/2018</paymentDate>
        <natureOfPayment>Board Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/06/2024</noticeDate>
        <signature>/s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for LOVELAND CURTIS A</signature>
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text: 144
  0000905223
  XXXXXXXX
  LIVE
  0000895456
  ROCKY BRANDS, INC.
  001-34382
  39 EAST CANAL STREET
  NELSONVILLE
  OH
  45764
  6147531951
  LOVELAND CURTIS A
  Director
  Common
  FIDELITY BROKERAGE SERVICES LLC
  245 SUMMER STREET
  BOSTON
  MA
  02110
  3494
  124526.00
  7417546
  05/06/2024
  NASDAQ
  Common
  01/04/2021
  Board Compensation
  Issuer
  N
  285
  01/04/2021
  Board Compensation
  Common
  10/02/2020
  Board Compensation
  Issuer
  N
  301
  10/02/2020
  Board Compensation
  Common
  07/01/2020
  Board Compensation
  Issuer
  N
  364
  07/01/2020
  Board Compensation
  Common
  04/01/2020
  Board Compensation
  Issuer
  N
  387
  04/01/2020
  Board Compensation
  Common
  01/04/2020
  Board Compensation
  Issuer
  N
  254
  01/04/2020
  Board Compensation
  Common
  10/01/2019
  Board Compensation
  Issuer
  N
  225
  10/01/2019
  Board Compensation
  Common
  07/02/2019
  Board Compensation
  Issuer
  N
  274
  07/02/2019
  Board Compensation
  commom
  04/01/2019
  Board Compensation
  Issuer
  N
  313
  04/01/2019
  Board Compensation
  Common
  01/02/2019
  Board Compensation
  Issuer
  N
  288
  01/02/2019
  Board Compensation
  Common
  10/01/2018
  Board Compensation
  Issurer
  N
  175
  10/01/2018
  Board Compensation
  Common
  07/02/2018
  Board Compensation
  Issuer
  N
  301
  07/02/2018
  Board Compensation
  Common
  04/02/2018
  Board Compensation
  Issure
  N
  326
  04/02/2018
  Board Compensation
  Y
  05/06/2024
  /s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for LOVELAND CURTIS A