content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001464265</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000021665</issuerCik>
        <issuerName>COLGATE PALMOLIVE CO</issuerName>
        <secFileNumber>001-00644</secFileNumber>
        <issuerAddress>
          <com:street1>300 PARK AVE</com:street1>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>2123102000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Wallace Noel R.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>225 Liberty St</com:street1>
            <com:street2>Floor 37</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10281</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>48627</noOfUnitsSold>
        <aggregateMarketValue>3567980.71</aggregateMarketValue>
        <noOfUnitsOutstanding>826691529</noOfUnitsOutstanding>
        <approxSaleDate>09/11/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>09/11/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Exercise of employee stock options</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>COLGATE PALMOLIVE CO</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>48627</amountOfSecuritiesAcquired>
        <paymentDate>09/11/2023</paymentDate>
        <natureOfPayment>Broker assisted cashless exercise</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>09/11/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>02/16/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>Noel Wallace</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001464265
  XXXXXXXX
  LIVE
  0000021665
  COLGATE PALMOLIVE CO
  001-00644
  300 PARK AVE
  NEW YORK
  NY
  10022
  2123102000
  Wallace Noel R.
  Officer
  Director
  Common Stock
  Merrill Lynch
  225 Liberty St
  Floor 37
  New York
  NY
  10281
  48627
  3567980.71
  826691529
  09/11/2023
  NYSE
  Common Stock
  09/11/2023
  Exercise of employee stock options
  COLGATE PALMOLIVE CO
  N
  48627
  09/11/2023
  Broker assisted cashless exercise
  Y
  09/11/2023
  02/16/2023
  Noel Wallace