content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001768697</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000094845</issuerCik>
        <issuerName>LEVI STRAUSS &amp; CO</issuerName>
        <secFileNumber>001-06631</secFileNumber>
        <issuerAddress>
          <com:street1>1155 BATTERY ST</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4155016000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Friedman David A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>10416</noOfUnitsSold>
        <aggregateMarketValue>192071.04</aggregateMarketValue>
        <noOfUnitsOutstanding>104566642</noOfUnitsOutstanding>
        <approxSaleDate>02/03/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <acquiredDate>10/28/1988</acquiredDate>
        <natureOfAcquisitionTransaction>Pre-IPO Shares</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>10416</amountOfSecuritiesAcquired>
        <paymentDate>10/28/1988</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Max Meyer Friedman Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
        <grossProceeds>74988.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Kate S Meyer 2011 Irrevocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>8334</amountOfSecuritiesSold>
        <grossProceeds>150012.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David A. Friedman 1993 Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>8332</amountOfSecuritiesSold>
        <grossProceeds>149976.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Max Meyer Friedman Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>01/06/2025</saleDate>
        <amountOfSecuritiesSold>2083</amountOfSecuritiesSold>
        <grossProceeds>37494.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Kate S Meyer 2011 Irrevocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>01/06/2025</saleDate>
        <amountOfSecuritiesSold>4167</amountOfSecuritiesSold>
        <grossProceeds>75006.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David A. Friedman 1993 Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>01/06/2025</saleDate>
        <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
        <grossProceeds>74988.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>2083 shares of this trade were sold from the Max Meyer Friedman Revocable Trust, 4167 shares of this trade were sold from the Kate S Meyer 2011 Irrevocable Trust, and 4166 shares of this trade were sold from the David A. Friedman 1993 Revocable Trust all of which David A Friedman is a trustee.</remarks>
      <noticeSignature>
        <noticeDate>02/03/2025</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>01/29/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A Friedman </signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 6911}]
text: 144
  0001768697
  XXXXXXXX
  LIVE
  0000094845
  LEVI STRAUSS & CO
  001-06631
  1155 BATTERY ST
  SAN FRANCISCO
  CA
  94111
  4155016000
  Friedman David A
  Director
  Class A
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  10416
  192071.04
  104566642
  02/03/2025
  NYSE
  Class A
  10/28/1988
  Pre-IPO Shares
  Issuer
  N
  10416
  10/28/1988
  Cash
  N
  Max Meyer Friedman Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  4166
  74988.00
  Kate S Meyer 2011 Irrevocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  8334
  150012.00
  David A. Friedman 1993 Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  8332
  149976.00
  Max Meyer Friedman Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  01/06/2025
  2083
  37494.00
  Kate S Meyer 2011 Irrevocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  01/06/2025
  4167
  75006.00
  David A. Friedman 1993 Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  01/06/2025
  4166
  74988.00
  2083 shares of this trade were sold from the Max Meyer Friedman Revocable Trust, 4167 shares of this trade were sold from the Kate S Meyer 2011 Irrevocable Trust, and 4166 shares of this trade were sold from the David A. Friedman 1993 Revocable Trust all of which David A Friedman is a trustee.
  02/03/2025
  01/29/2024
  /s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A Friedman