content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001628590</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001041061</issuerCik>
        <issuerName>YUM BRANDS INC</issuerName>
        <secFileNumber>001-13163</secFileNumber>
        <issuerAddress>
          <com:street1>1441 GARDINER LANE</com:street1>
          <com:city>LOUISVILLE</com:city>
          <com:stateOrCountry>KY</com:stateOrCountry>
          <com:zipCode>40213</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>5028748300</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Gibbs David W</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>8890 Lyra Drive</com:street1>
            <com:street2>5th Floor</com:street2>
            <com:city>Columbus</com:city>
            <com:stateOrCountry>OH</com:stateOrCountry>
            <com:zipCode>43240</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>3507</noOfUnitsSold>
        <aggregateMarketValue>412248.00</aggregateMarketValue>
        <noOfUnitsOutstanding>280211281</noOfUnitsOutstanding>
        <approxSaleDate>10/16/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/05/2014</acquiredDate>
        <natureOfAcquisitionTransaction>Same day exercise and sale of shares issued pursuant to issuer's S-8 registration statement</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>YUM! Brands, Inc</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3507</amountOfSecuritiesAcquired>
        <paymentDate>10/16/2023</paymentDate>
        <natureOfPayment>Stock</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David Gibbs</name>
          <address>
            <com:street1>1441 GARDINER LANE</com:street1>
            <com:city>LOUISVILLE</com:city>
            <com:stateOrCountry>KY</com:stateOrCountry>
            <com:zipCode>40213</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/15/2023</saleDate>
        <amountOfSecuritiesSold>3858</amountOfSecuritiesSold>
        <grossProceeds>520097.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David Gibbs</name>
          <address>
            <com:street1>1441 Gardiner Lane</com:street1>
            <com:city>Louisville</com:city>
            <com:stateOrCountry>KY</com:stateOrCountry>
            <com:zipCode>40213</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/16/2023</saleDate>
        <amountOfSecuritiesSold>3804</amountOfSecuritiesSold>
        <grossProceeds>499199.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>10/16/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>02/24/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>David Gibbs</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4074}]
text: 144
  0001628590
  XXXXXXXX
  LIVE
  0001041061
  YUM BRANDS INC
  001-13163
  1441 GARDINER LANE
  LOUISVILLE
  KY
  40213
  5028748300
  Gibbs David W
  Officer
  Common
  Merrill Lynch
  8890 Lyra Drive
  5th Floor
  Columbus
  OH
  43240
  3507
  412248.00
  280211281
  10/16/2023
  NYSE
  Common
  02/05/2014
  Same day exercise and sale of shares issued pursuant to issuer's S-8 registration statement
  YUM! Brands, Inc
  N
  3507
  10/16/2023
  Stock
  N
  David Gibbs
  1441 GARDINER LANE
  LOUISVILLE
  KY
  40213
  Common
  08/15/2023
  3858
  520097.00
  David Gibbs
  1441 Gardiner Lane
  Louisville
  KY
  40213
  Common
  09/16/2023
  3804
  499199.00
  10/16/2023
  02/24/2023
  David Gibbs