content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001940472</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001842356</issuerCik>
        <issuerName>Wag! Group Co.</issuerName>
        <secFileNumber>001-40764</secFileNumber>
        <issuerAddress>
          <com:street1>55 Francisco Street, Suite 360</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94133</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>707-324-4219</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dylan Allread</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>225000</noOfUnitsSold>
        <aggregateMarketValue>488250</aggregateMarketValue>
        <noOfUnitsOutstanding>39245262</noOfUnitsOutstanding>
        <approxSaleDate>03/11/2024</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/11/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>225000</amountOfSecuritiesAcquired>
        <paymentDate>03/11/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>12/15/2023</saleDate>
        <amountOfSecuritiesSold>24806</amountOfSecuritiesSold>
        <grossProceeds>43559</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>12/18/2023</saleDate>
        <amountOfSecuritiesSold>16605</amountOfSecuritiesSold>
        <grossProceeds>28660</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>12/19/2023</saleDate>
        <amountOfSecuritiesSold>23129</amountOfSecuritiesSold>
        <grossProceeds>39335</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>01/14/2024</saleDate>
        <amountOfSecuritiesSold>14279</amountOfSecuritiesSold>
        <grossProceeds>23566</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>01/16/2024</saleDate>
        <amountOfSecuritiesSold>7500</amountOfSecuritiesSold>
        <grossProceeds>12170</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>01/17/2024</saleDate>
        <amountOfSecuritiesSold>26518</amountOfSecuritiesSold>
        <grossProceeds>42692</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>01/18/2024</saleDate>
        <amountOfSecuritiesSold>26703</amountOfSecuritiesSold>
        <grossProceeds>44583</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>02/14/2024</saleDate>
        <amountOfSecuritiesSold>23008</amountOfSecuritiesSold>
        <grossProceeds>47143</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Dylan Allread</name>
          <address>
            <com:street1>55 Francisco Street, Suite 360</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94133</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>02/15/2024</saleDate>
        <amountOfSecuritiesSold>51992</amountOfSecuritiesSold>
        <grossProceeds>111902</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>This filing includes Stock Options to be exercised within 3 months from the date of filing.</remarks>
      <noticeSignature>
        <noticeDate>03/11/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>09/14/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 8442}]
text: 144
  0001940472
  XXXXXXXX
  LIVE
  0001842356
  Wag! Group Co.
  001-40764
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  707-324-4219
  Dylan Allread
  Officer
  Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  225000
  488250
  39245262
  03/11/2024
  Nasdaq
  Common
  03/11/2024
  Stock Option Exercise
  Issuer
  N
  225000
  03/11/2024
  Cash
  N
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  12/15/2023
  24806
  43559
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  12/18/2023
  16605
  28660
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  12/19/2023
  23129
  39335
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  01/14/2024
  14279
  23566
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  01/16/2024
  7500
  12170
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  01/17/2024
  26518
  42692
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  01/18/2024
  26703
  44583
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  02/14/2024
  23008
  47143
  Dylan Allread
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  Common
  02/15/2024
  51992
  111902
  This filing includes Stock Options to be exercised within 3 months from the date of filing.
  03/11/2024
  09/14/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread