content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001214156</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
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      <issuerInfo>
        <issuerCik>0000320193</issuerCik>
        <issuerName>Apple Inc.</issuerName>
        <secFileNumber>001-36743</secFileNumber>
        <issuerAddress>
          <com:street1>ONE APPLE PARK WAY</com:street1>
          <com:city>CUPERTINO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95014</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(408) 996-1010</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>COOK TIMOTHY D</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>240569</noOfUnitsSold>
        <aggregateMarketValue>41498465.24</aggregateMarketValue>
        <noOfUnitsOutstanding>15634232000</noOfUnitsOutstanding>
        <approxSaleDate>10/03/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>10/01/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Performance-based RSU vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Apple Inc.</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>240569</amountOfSecuritiesAcquired>
        <paymentDate>10/01/2023</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>Shares are being sold from the Timothy D. Cook Revocable Trust U/A DTD 08/19/2006</remarks>
      <noticeSignature>
        <noticeDate>10/03/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>11/25/2022</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Myra King, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Timothy D. Cook</signature>
      </noticeSignature>
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text: 144
  0001214156
  XXXXXXXX
  LIVE
  0000320193
  Apple Inc.
  001-36743
  ONE APPLE PARK WAY
  CUPERTINO
  CA
  95014
  (408) 996-1010
  COOK TIMOTHY D
  Officer
  Director
  Common Stock
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  240569
  41498465.24
  15634232000
  10/03/2023
  NASDAQ
  Common Stock
  10/01/2023
  Performance-based RSU vesting
  Apple Inc.
  N
  240569
  10/01/2023
  N/A
  Y
  Shares are being sold from the Timothy D. Cook Revocable Trust U/A DTD 08/19/2006
  10/03/2023
  11/25/2022
  /s/ Myra King, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Timothy D. Cook