content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001623395</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001414953</issuerCik>
        <issuerName>EQUATOR Beverage Co</issuerName>
        <secFileNumber>000-55269</secFileNumber>
        <issuerAddress>
          <com:street1>185 HUDSON STREET</com:street1>
          <com:street2>FLOOR 25</com:street2>
          <com:city>JERSEY CITY</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>07302</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(929) 264-7944</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Spinner Peter</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>136103</noOfUnitsSold>
        <aggregateMarketValue>97994.00</aggregateMarketValue>
        <noOfUnitsOutstanding>17410346</noOfUnitsOutstanding>
        <approxSaleDate>11/05/2024</approxSaleDate>
        <securitiesExchangeName>Other</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/12/2014</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>136103</amountOfSecuritiesAcquired>
        <paymentDate>08/12/2014</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>09/13/2024</saleDate>
        <amountOfSecuritiesSold>7800</amountOfSecuritiesSold>
        <grossProceeds>4720.50</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>09/12/2024</saleDate>
        <amountOfSecuritiesSold>4200</amountOfSecuritiesSold>
        <grossProceeds>2820.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>09/03/2024</saleDate>
        <amountOfSecuritiesSold>13000</amountOfSecuritiesSold>
        <grossProceeds>8572.50</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>08/29/2024</saleDate>
        <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
        <grossProceeds>700.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>08/16/2024</saleDate>
        <amountOfSecuritiesSold>8600</amountOfSecuritiesSold>
        <grossProceeds>6051.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>08/15/2024</saleDate>
        <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
        <grossProceeds>770.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Peter Spinner</name>
          <address>
            <com:street1>185 Hudson Street</com:street1>
            <com:street2>Floor 25</com:street2>
            <com:city>Jersey City</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07302</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Equator Beverage Company</securitiesClassTitle>
        <saleDate>08/14/2024</saleDate>
        <amountOfSecuritiesSold>2400</amountOfSecuritiesSold>
        <grossProceeds>1800.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/05/2024</noticeDate>
        <signature>/s/ Christian Nasser as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Peter Spinner</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001623395
  XXXXXXXX
  LIVE
  0001414953
  EQUATOR Beverage Co
  000-55269
  185 HUDSON STREET
  FLOOR 25
  JERSEY CITY
  NJ
  07302
  (929) 264-7944
  Spinner Peter
  10% Stockholder
  Common
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  136103
  97994.00
  17410346
  11/05/2024
  Other
  Common
  08/12/2014
  Stock Award
  Issuer
  N
  136103
  08/12/2014
  Compensation
  N
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  09/13/2024
  7800
  4720.50
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  09/12/2024
  4200
  2820.00
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  09/03/2024
  13000
  8572.50
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  08/29/2024
  1000
  700.00
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  08/16/2024
  8600
  6051.00
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  08/15/2024
  1000
  770.00
  Peter Spinner
  185 Hudson Street
  Floor 25
  Jersey City
  NJ
  07302
  Equator Beverage Company
  08/14/2024
  2400
  1800.00
  11/05/2024
  /s/ Christian Nasser as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Peter Spinner