content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001197000</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000021665</issuerCik>
        <issuerName>COLGATE PALMOLIVE CO</issuerName>
        <secFileNumber>001-00644</secFileNumber>
        <issuerAddress>
          <com:street1>300 PARK AVE</com:street1>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>2123102000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CAHILL JOHN T</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>225 Liberty St</com:street1>
            <com:street2>Floor 37</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10281</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>6329</noOfUnitsSold>
        <aggregateMarketValue>474169.76</aggregateMarketValue>
        <noOfUnitsOutstanding>823372259</noOfUnitsOutstanding>
        <approxSaleDate>11/03/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>11/03/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Exercise of Stock Options</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>COLGATE PALMOLIVE CO</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6329</amountOfSecuritiesAcquired>
        <paymentDate>11/03/2023</paymentDate>
        <natureOfPayment>Broker assisted cashless exercise</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/03/2023</noticeDate>
        <signature>John Cahill</signature>
      </noticeSignature>
    </formData>
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text: 144
  0001197000
  XXXXXXXX
  LIVE
  0000021665
  COLGATE PALMOLIVE CO
  001-00644
  300 PARK AVE
  NEW YORK
  NY
  10022
  2123102000
  CAHILL JOHN T
  Director
  Common Stock
  Merrill Lynch
  225 Liberty St
  Floor 37
  New York
  NY
  10281
  6329
  474169.76
  823372259
  11/03/2023
  NYSE
  Common Stock
  11/03/2023
  Exercise of Stock Options
  COLGATE PALMOLIVE CO
  N
  6329
  11/03/2023
  Broker assisted cashless exercise
  Y
  11/03/2023
  John Cahill