content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001382184</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000720672</issuerCik>
        <issuerName>STIFEL FINANCIAL CORP</issuerName>
        <secFileNumber>001-09305</secFileNumber>
        <issuerAddress>
          <com:street1>ATTN: JAMES G. LASCHOBER</com:street1>
          <com:street2>501 N. BROADWAY</com:street2>
          <com:city>ST. LOUIS</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63102-2102</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>314-342-2000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>PEACOCK DAVID A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>12922</noOfUnitsSold>
        <aggregateMarketValue>1270878.70</aggregateMarketValue>
        <noOfUnitsOutstanding>102726649</noOfUnitsOutstanding>
        <approxSaleDate>05/13/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/25/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
        <paymentDate>03/27/2020</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/23/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
        <paymentDate>03/25/2020</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/12/2019</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3000</amountOfSecuritiesAcquired>
        <paymentDate>02/21/2019</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/02/2017</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6750</amountOfSecuritiesAcquired>
        <paymentDate>08/07/2017</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/04/2013</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>52</amountOfSecuritiesAcquired>
        <paymentDate>03/07/2013</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/23/2013</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>SF</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>120</amountOfSecuritiesAcquired>
        <paymentDate>01/28/2013</paymentDate>
        <natureOfPayment>cash/check</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>shares are being sold from David Peacock Rev Living Trust</remarks>
      <noticeSignature>
        <noticeDate>05/13/2025</noticeDate>
        <signature>/s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for DAvid Peacock</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 5590}]
text: 144
  0001382184
  XXXXXXXX
  LIVE
  0000720672
  STIFEL FINANCIAL CORP
  001-09305
  ATTN: JAMES G. LASCHOBER
  501 N. BROADWAY
  ST. LOUIS
  MO
  63102-2102
  314-342-2000
  PEACOCK DAVID A
  Director
  Common
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  12922
  1270878.70
  102726649
  05/13/2025
  NYSE
  Common
  03/25/2020
  Merger/Acquisition
  SF
  N
  1500
  03/27/2020
  cash/check
  Common
  03/23/2020
  Merger/Acquisition
  SF
  N
  1500
  03/25/2020
  cash/check
  Common
  02/12/2019
  Merger/Acquisition
  SF
  N
  3000
  02/21/2019
  cash/check
  Common
  08/02/2017
  Merger/Acquisition
  SF
  N
  6750
  08/07/2017
  cash/check
  Common
  03/04/2013
  Merger/Acquisition
  SF
  N
  52
  03/07/2013
  cash/check
  Common
  01/23/2013
  Merger/Acquisition
  SF
  N
  120
  01/28/2013
  cash/check
  Y
  shares are being sold from David Peacock Rev Living Trust
  05/13/2025
  /s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for DAvid Peacock