content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001730879</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001701758</issuerCik>
        <issuerName>Lovesac Co</issuerName>
        <secFileNumber>001-38555</secFileNumber>
        <issuerAddress>
          <com:street1>TWO LANDMARK SQUARE, SUITE 300</com:street1>
          <com:city>STAMFORD</com:city>
          <com:stateOrCountry>CT</com:stateOrCountry>
          <com:zipCode>06901</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>203-817-2279</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Nelson Shawn David</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>245 Summer Street</com:street1>
            <com:city>Boston</com:city>
            <com:stateOrCountry>MA</com:stateOrCountry>
            <com:zipCode>02110</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>9000</noOfUnitsSold>
        <aggregateMarketValue>227970.00</aggregateMarketValue>
        <noOfUnitsOutstanding>15488999</noOfUnitsOutstanding>
        <approxSaleDate>12/13/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>06/05/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired upon the vesting of restricted stock awards granted to the Reporting Person pursuant to an equity incentive plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>The LoveSac Company</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>9000</amountOfSecuritiesAcquired>
        <paymentDate>06/05/2021</paymentDate>
        <natureOfPayment>Performance Grant</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>12/13/2023</noticeDate>
        <signature>/s/ Myra King, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Shawn David Nelson</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2967}]
text: 144
  0001730879
  XXXXXXXX
  LIVE
  0001701758
  Lovesac Co
  001-38555
  TWO LANDMARK SQUARE, SUITE 300
  STAMFORD
  CT
  06901
  203-817-2279
  Nelson Shawn David
  Officer
  Common Stock
  Fidelity Brokerage Services LLC
  245 Summer Street
  Boston
  MA
  02110
  9000
  227970.00
  15488999
  12/13/2023
  NASDAQ
  Common Stock
  06/05/2021
  Shares acquired upon the vesting of restricted stock awards granted to the Reporting Person pursuant to an equity incentive plan
  The LoveSac Company
  N
  9000
  06/05/2021
  Performance Grant
  Y
  12/13/2023
  /s/ Myra King, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Shawn David Nelson