content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001729470</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000070487</issuerCik>
        <issuerName>NATIONAL RESEARCH CORP</issuerName>
        <secFileNumber>001-35929</secFileNumber>
        <issuerAddress>
          <com:street1>1245 Q STREET</com:street1>
          <com:city>LINCOLN</com:city>
          <com:stateOrCountry>NE</com:stateOrCountry>
          <com:zipCode>68508</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4024752525</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Amandla MK Trust</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
          <relationshipToIssuer>none</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>William Blair and Company</name>
          <address>
            <com:street1>150 N Riverside Plaza</com:street1>
            <com:city>Chicago</com:city>
            <com:stateOrCountry>IL</com:stateOrCountry>
            <com:zipCode>60606</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>245677</noOfUnitsSold>
        <aggregateMarketValue>10193139.00</aggregateMarketValue>
        <noOfUnitsOutstanding>24576092</noOfUnitsOutstanding>
        <approxSaleDate>11/15/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <acquiredDate>01/25/2018</acquiredDate>
        <natureOfAcquisitionTransaction>GIFT</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>MICHAEL HAYES</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>281806</amountOfSecuritiesAcquired>
        <paymentDate>01/25/2018</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <acquiredDate>01/25/2018</acquiredDate>
        <natureOfAcquisitionTransaction>PRIVATE PLACEMENT</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>MICHAEL HAYES</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1602399</amountOfSecuritiesAcquired>
        <paymentDate>01/25/2018</paymentDate>
        <natureOfPayment>CASH/CHECK</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AMANDLA LLC</name>
          <address>
            <com:street1>1245 Q STREET</com:street1>
            <com:city>LINCOLN</com:city>
            <com:stateOrCountry>NE</com:stateOrCountry>
            <com:zipCode>68508</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>NATIONAL RESEARCH CORP</securitiesClassTitle>
        <saleDate>10/11/2023</saleDate>
        <amountOfSecuritiesSold>1601</amountOfSecuritiesSold>
        <grossProceeds>71907.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/15/2023</noticeDate>
        <signature>/s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Amandla MK Trust</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001729470
  XXXXXXXX
  LIVE
  0000070487
  NATIONAL RESEARCH CORP
  001-35929
  1245 Q STREET
  LINCOLN
  NE
  68508
  4024752525
  Amandla MK Trust
  10% Stockholder
  none
  Common
  William Blair and Company
  150 N Riverside Plaza
  Chicago
  IL
  60606
  245677
  10193139.00
  24576092
  11/15/2023
  NASDAQ
  COMMON
  01/25/2018
  GIFT
  MICHAEL HAYES
  N
  281806
  01/25/2018
  N/A
  COMMON
  01/25/2018
  PRIVATE PLACEMENT
  MICHAEL HAYES
  N
  1602399
  01/25/2018
  CASH/CHECK
  N
  AMANDLA LLC
  1245 Q STREET
  LINCOLN
  NE
  68508
  NATIONAL RESEARCH CORP
  10/11/2023
  1601
  71907.00
  11/15/2023
  /s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Amandla MK Trust