content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001768697</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000094845</issuerCik>
        <issuerName>LEVI STRAUSS &amp; CO</issuerName>
        <secFileNumber>001-06631</secFileNumber>
        <issuerAddress>
          <com:street1>1155 BATTERY ST</com:street1>
          <com:city>SAN FRANCISCO</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94111</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4155016000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Friedman David A</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>10416</noOfUnitsSold>
        <aggregateMarketValue>187488.00</aggregateMarketValue>
        <noOfUnitsOutstanding>104724812</noOfUnitsOutstanding>
        <approxSaleDate>01/06/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <acquiredDate>10/28/1988</acquiredDate>
        <natureOfAcquisitionTransaction>Pre-IPO Shares</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>10416</amountOfSecuritiesAcquired>
        <paymentDate>10/28/1988</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>David A. Friedman 1993 Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>8332</amountOfSecuritiesSold>
        <grossProceeds>149976.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Max Meyer Friedman Revocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>4166</amountOfSecuritiesSold>
        <grossProceeds>74988.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Kate S Meyer 2011 Irrevocable Trust</name>
          <address>
            <com:street1>1155 Battery Street</com:street1>
            <com:city>San Francisco</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94111</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A</securitiesClassTitle>
        <saleDate>12/02/2024</saleDate>
        <amountOfSecuritiesSold>8334</amountOfSecuritiesSold>
        <grossProceeds>150012.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>Of the 10,416 shares sold today; 4,166 shares were sold in the David A. Friedman 1993 Revocable Trust, 2,083 shares were sold in the Max Meyer Friedman Revocable Trust,  and 4,167 shares were sold in the Kate S Meyer 2011 Irrevocable Trust accounts, all of which David A. Friedman is a trustee. </remarks>
      <noticeSignature>
        <noticeDate>01/06/2025</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>01/29/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A. Friedman</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001768697
  XXXXXXXX
  LIVE
  0000094845
  LEVI STRAUSS & CO
  001-06631
  1155 BATTERY ST
  SAN FRANCISCO
  CA
  94111
  4155016000
  Friedman David A
  Director
  Class A
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  10416
  187488.00
  104724812
  01/06/2025
  NYSE
  Class A
  10/28/1988
  Pre-IPO Shares
  Issuer
  N
  10416
  10/28/1988
  Cash
  N
  David A. Friedman 1993 Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  8332
  149976.00
  Max Meyer Friedman Revocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  4166
  74988.00
  Kate S Meyer 2011 Irrevocable Trust
  1155 Battery Street
  San Francisco
  CA
  94111
  Class A
  12/02/2024
  8334
  150012.00
  Of the 10,416 shares sold today; 4,166 shares were sold in the David A. Friedman 1993 Revocable Trust, 2,083 shares were sold in the Max Meyer Friedman Revocable Trust,  and 4,167 shares were sold in the Kate S Meyer 2011 Irrevocable Trust accounts, all of which David A. Friedman is a trustee.
  01/06/2025
  01/29/2024
  /s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David A. Friedman