content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001940472</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001842356</issuerCik>
        <issuerName>Wag! Group Co.</issuerName>
        <secFileNumber>001-40764</secFileNumber>
        <issuerAddress>
          <com:street1>55 Francisco Street, Suite 360</com:street1>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94133</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>707-324-4219</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dylan Allread</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>214540</noOfUnitsSold>
        <aggregateMarketValue>364718</aggregateMarketValue>
        <noOfUnitsOutstanding>39245262</noOfUnitsOutstanding>
        <approxSaleDate>12/15/2023</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/18/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>37400</amountOfSecuritiesAcquired>
        <paymentDate>05/18/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/18/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>13598</amountOfSecuritiesAcquired>
        <paymentDate>08/18/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>11/18/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>13542</amountOfSecuritiesAcquired>
        <paymentDate>11/18/2023</paymentDate>
        <natureOfPayment>NA</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>12/15/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>150000</amountOfSecuritiesAcquired>
        <paymentDate>12/15/2023</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>This filing includes Stock Options to be exercised within 3 months from the date of filing.</remarks>
      <noticeSignature>
        <noticeDate>12/15/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>09/14/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4659}]
text: 144
  0001940472
  XXXXXXXX
  LIVE
  0001842356
  Wag! Group Co.
  001-40764
  55 Francisco Street, Suite 360
  San Francisco
  CA
  94133
  707-324-4219
  Dylan Allread
  Officer
  Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  214540
  364718
  39245262
  12/15/2023
  Nasdaq
  Common
  05/18/2023
  Restricted Stock Award
  Issuer
  N
  37400
  05/18/2023
  NA
  Common
  08/18/2023
  Restricted Stock Award
  Issuer
  N
  13598
  08/18/2023
  NA
  Common
  11/18/2023
  Restricted Stock Award
  Issuer
  N
  13542
  11/18/2023
  NA
  Common
  12/15/2023
  Stock Option Exercise
  Issuer
  N
  150000
  12/15/2023
  Cash
  Y
  This filing includes Stock Options to be exercised within 3 months from the date of filing.
  12/15/2023
  09/14/2023
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Dylan Allread