content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001463170</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000084839</issuerCik>
        <issuerName>ROLLINS INC</issuerName>
        <secFileNumber>001-04422</secFileNumber>
        <issuerAddress>
          <com:street1>2170 PIEDMONT RD NE</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30324</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4048882000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Chandler Elizabeth B</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Rockefeller Capital Management</name>
          <address>
            <com:street1>3060 Peachtree Road NW ste 110</com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30305</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>4685</noOfUnitsSold>
        <aggregateMarketValue>236967.30</aggregateMarketValue>
        <noOfUnitsOutstanding>484310000</noOfUnitsOutstanding>
        <approxSaleDate>10/01/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/26/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ROLLINS INC</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>353</amountOfSecuritiesAcquired>
        <paymentDate>01/26/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/26/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ROLLINS INC</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1684</amountOfSecuritiesAcquired>
        <paymentDate>01/26/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/26/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ROLLINS INC</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1148</amountOfSecuritiesAcquired>
        <paymentDate>02/26/2024</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/28/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ROLLINS INC</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
        <paymentDate>01/28/2023</paymentDate>
        <natureOfPayment>Not applicable</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Elizabeth B Chander 10B5-1 Plan</name>
          <address>
            <com:street1>2170 Piedmont Rd</com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>3034</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>ROLLINS INC</securitiesClassTitle>
        <saleDate>08/01/2024</saleDate>
        <amountOfSecuritiesSold>4686</amountOfSecuritiesSold>
        <grossProceeds>227675.24</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Elizabeth B Chander 10B5-1 </name>
          <address>
            <com:street1>Plan 2170 Piedmont Rd </com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30324</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>ROLLINS INC</securitiesClassTitle>
        <saleDate>09/03/2024</saleDate>
        <amountOfSecuritiesSold>4685</amountOfSecuritiesSold>
        <grossProceeds>238237.66</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>10/01/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>05/01/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Chandler Elizabeth B</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 5743}]
text: 144
  0001463170
  XXXXXXXX
  LIVE
  0000084839
  ROLLINS INC
  001-04422
  2170 PIEDMONT RD NE
  ATLANTA
  GA
  30324
  4048882000
  Chandler Elizabeth B
  Officer
  Common
  Rockefeller Capital Management
  3060 Peachtree Road NW ste 110
  Atlanta
  GA
  30305
  4685
  236967.30
  484310000
  10/01/2024
  NYSE
  Common
  01/26/2024
  Stock Award
  ROLLINS INC
  N
  353
  01/26/2024
  Not applicable
  Common
  01/26/2024
  Stock Award
  ROLLINS INC
  N
  1684
  01/26/2024
  Not applicable
  Common
  02/26/2024
  Stock Award
  ROLLINS INC
  N
  1148
  02/26/2024
  Not applicable
  Common
  01/28/2023
  Stock Award
  ROLLINS INC
  N
  1500
  01/28/2023
  Not applicable
  N
  Elizabeth B Chander 10B5-1 Plan
  2170 Piedmont Rd
  Atlanta
  GA
  3034
  ROLLINS INC
  08/01/2024
  4686
  227675.24
  Elizabeth B Chander 10B5-1
  Plan 2170 Piedmont Rd
  Atlanta
  GA
  30324
  ROLLINS INC
  09/03/2024
  4685
  238237.66
  10/01/2024
  05/01/2024
  /s/ Carmen Zamores as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Chandler Elizabeth B