content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001989313</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001674862</issuerCik>
        <issuerName>ASHLAND INC.</issuerName>
        <secFileNumber>333-211719</secFileNumber>
        <issuerAddress>
          <com:street1>8145 BLAZER DRIVE</com:street1>
          <com:city>WILMINGTON</com:city>
          <com:stateOrCountry>DE</com:stateOrCountry>
          <com:zipCode>19808</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>304-995-3000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>LAMPKIN ROBIN E.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>162</noOfUnitsSold>
        <aggregateMarketValue>12237.48</aggregateMarketValue>
        <noOfUnitsOutstanding>47109326</noOfUnitsOutstanding>
        <approxSaleDate>11/19/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>11/17/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>162</amountOfSecuritiesAcquired>
        <paymentDate>11/17/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Robin E. Lampkin</name>
          <address>
            <com:street1>8145 Blazer Drive</com:street1>
            <com:city>Wilmington</com:city>
            <com:stateOrCountry>DE</com:stateOrCountry>
            <com:zipCode>19808</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/15/2024</saleDate>
        <amountOfSecuritiesSold>868</amountOfSecuritiesSold>
        <grossProceeds>67617.20</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/19/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>08/12/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Margaret Campbell, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Robin E. Lampkin</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3521}]
text: 144
  0001989313
  XXXXXXXX
  LIVE
  0001674862
  ASHLAND INC.
  333-211719
  8145 BLAZER DRIVE
  WILMINGTON
  DE
  19808
  304-995-3000
  LAMPKIN ROBIN E.
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  162
  12237.48
  47109326
  11/19/2024
  NYSE
  Common
  11/17/2024
  Restricted Stock Vesting
  Issuer
  N
  162
  11/17/2024
  Compensation
  N
  Robin E. Lampkin
  8145 Blazer Drive
  Wilmington
  DE
  19808
  Common
  11/15/2024
  868
  67617.20
  11/19/2024
  08/12/2024
  /s/ Margaret Campbell, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Robin E. Lampkin