content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0000902162</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000887596</issuerCik>
        <issuerName>CHEESECAKE FACTORY INC</issuerName>
        <secFileNumber>000-20574</secFileNumber>
        <issuerAddress>
          <com:street1>26901 MALIBU HILLS RD</com:street1>
          <com:city>CALABASAS HILLS</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>91301</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>818-871-3000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>OVERTON DAVID</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Piper Sandler &amp; Co</name>
          <address>
            <com:street1>800 Nicollet Mall</com:street1>
            <com:city>Minneapolis</com:city>
            <com:stateOrCountry>MN</com:stateOrCountry>
            <com:zipCode>55402</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>269520</noOfUnitsSold>
        <aggregateMarketValue>12546156.00</aggregateMarketValue>
        <noOfUnitsOutstanding>50872012</noOfUnitsOutstanding>
        <approxSaleDate>11/08/2024</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>11/08/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Option Exercise</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>CAKE</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>269520</amountOfSecuritiesAcquired>
        <paymentDate>11/08/2024</paymentDate>
        <natureOfPayment>cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/08/2024</noticeDate>
        <signature>Dan Schmidt, as a duly authorized representative of Piper Sandler &amp; Co Corporate &amp; Venture Services FA, as attorney-in-fact David Overton</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0000902162
  XXXXXXXX
  LIVE
  0000887596
  CHEESECAKE FACTORY INC
  000-20574
  26901 MALIBU HILLS RD
  CALABASAS HILLS
  CA
  91301
  818-871-3000
  OVERTON DAVID
  Officer
  Common
  Piper Sandler & Co
  800 Nicollet Mall
  Minneapolis
  MN
  55402
  269520
  12546156.00
  50872012
  11/08/2024
  Nasdaq
  Common
  11/08/2024
  Option Exercise
  CAKE
  N
  269520
  11/08/2024
  cash
  Y
  11/08/2024
  Dan Schmidt, as a duly authorized representative of Piper Sandler & Co Corporate & Venture Services FA, as attorney-in-fact David Overton