content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001759336</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001760965</issuerCik>
        <issuerName>Kontoor Brands, Inc.</issuerName>
        <secFileNumber>001-38854</secFileNumber>
        <issuerAddress>
          <com:street1>400 N. ELM STREET</com:street1>
          <com:city>GREENSBORO</com:city>
          <com:stateOrCountry>NC</com:stateOrCountry>
          <com:zipCode>27401</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(336) 332-3400</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Waldeck Christopher</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Former Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1500</noOfUnitsSold>
        <aggregateMarketValue>106607.00</aggregateMarketValue>
        <noOfUnitsOutstanding>55685269</noOfUnitsOutstanding>
        <approxSaleDate>08/12/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/01/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
        <paymentDate>03/01/2023</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher Waldeck</name>
          <address>
            <com:street1>400 N. Elm Street</com:street1>
            <com:city>Greensboro</com:city>
            <com:stateOrCountry>NC</com:stateOrCountry>
            <com:zipCode>27401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/31/2024</saleDate>
        <amountOfSecuritiesSold>13800</amountOfSecuritiesSold>
        <grossProceeds>1016000.39</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher Waldeck</name>
          <address>
            <com:street1>400 N. Elm Street</com:street1>
            <com:city>Greensboro</com:city>
            <com:stateOrCountry>NC</com:stateOrCountry>
            <com:zipCode>27401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/06/2024</saleDate>
        <amountOfSecuritiesSold>14782</amountOfSecuritiesSold>
        <grossProceeds>1034772.96</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher Waldeck</name>
          <address>
            <com:street1>400 N. Elm Street</com:street1>
            <com:city>Greensboro</com:city>
            <com:stateOrCountry>NC</com:stateOrCountry>
            <com:zipCode>27401</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/08/2024</saleDate>
        <amountOfSecuritiesSold>9100</amountOfSecuritiesSold>
        <grossProceeds>637000.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/12/2024</noticeDate>
        <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher Waldeck</signature>
      </noticeSignature>
    </formData>
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text: 144
  0001759336
  XXXXXXXX
  LIVE
  0001760965
  Kontoor Brands, Inc.
  001-38854
  400 N. ELM STREET
  GREENSBORO
  NC
  27401
  (336) 332-3400
  Waldeck Christopher
  Former Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  1500
  106607.00
  55685269
  08/12/2024
  NYSE
  Common
  03/01/2023
  Restricted Stock Vesting
  Issuer
  N
  1500
  03/01/2023
  Compensation
  N
  Christopher Waldeck
  400 N. Elm Street
  Greensboro
  NC
  27401
  Common
  05/31/2024
  13800
  1016000.39
  Christopher Waldeck
  400 N. Elm Street
  Greensboro
  NC
  27401
  Common
  08/06/2024
  14782
  1034772.96
  Christopher Waldeck
  400 N. Elm Street
  Greensboro
  NC
  27401
  Common
  08/08/2024
  9100
  637000.00
  08/12/2024
  /s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher Waldeck