content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001721521</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001840502</issuerCik>
        <issuerName>Taboola.com Ltd.</issuerName>
        <secFileNumber>001-40566</secFileNumber>
        <issuerAddress>
          <com:street1>16 MADISON SQUARE WEST, 7TH FL</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10010</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>2122067663</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Peres Nechemia Jacob</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Ordinary Shares</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue - 6th Floor</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>124210</noOfUnitsSold>
        <aggregateMarketValue>522129</aggregateMarketValue>
        <noOfUnitsOutstanding>295463243</noOfUnitsOutstanding>
        <approxSaleDate>03/12/2024</approxSaleDate>
        <securitiesExchangeName>Nasdaq</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Ordinary Shares</securitiesClassTitle>
        <acquiredDate>06/30/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Pre IPO shares converted to Common Shares at IPO</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>124210</amountOfSecuritiesAcquired>
        <paymentDate>06/30/2021</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>The shares filed today will be sold by Pitango Venture Capital Principals Fund VI L.P.    Peres Nechemia Jacob - Managing Partner</remarks>
      <noticeSignature>
        <noticeDate>03/12/2024</noticeDate>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Peres Nechemia Jacob</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3028}]
text: 144
  0001721521
  XXXXXXXX
  LIVE
  0001840502
  Taboola.com Ltd.
  001-40566
  16 MADISON SQUARE WEST, 7TH FL
  New York
  NY
  10010
  2122067663
  Peres Nechemia Jacob
  Director
  Ordinary Shares
  J.P. Morgan Securities LLC
  390 Madison Avenue - 6th Floor
  New York
  NY
  10017
  124210
  522129
  295463243
  03/12/2024
  Nasdaq
  Ordinary Shares
  06/30/2021
  Pre IPO shares converted to Common Shares at IPO
  Issuer
  N
  124210
  06/30/2021
  Cash
  Y
  The shares filed today will be sold by Pitango Venture Capital Principals Fund VI L.P.    Peres Nechemia Jacob - Managing Partner
  03/12/2024
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Peres Nechemia Jacob