content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001907413</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001507605</issuerCik>
        <issuerName>MARA Holdings, Inc.</issuerName>
        <secFileNumber>001-36555</secFileNumber>
        <issuerAddress>
          <com:street1>1180 N. TOWN CENTER DRIVE</com:street1>
          <com:street2>SUITE 100</com:street2>
          <com:city>LAS VEGAS</com:city>
          <com:stateOrCountry>NV</com:stateOrCountry>
          <com:zipCode>89144</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(800) 804-1690</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Khan Salman Hassan</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>16700</noOfUnitsSold>
        <aggregateMarketValue>292250.00</aggregateMarketValue>
        <noOfUnitsOutstanding>294474622</noOfUnitsOutstanding>
        <approxSaleDate>10/16/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/31/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2673</amountOfSecuritiesAcquired>
        <paymentDate>01/31/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>04/30/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>14027</amountOfSecuritiesAcquired>
        <paymentDate>04/30/2024</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Salman H. Khan</name>
          <address>
            <com:street1>101 NE Third Avenue</com:street1>
            <com:street2>Suite 1200</com:street2>
            <com:city>Fort Lauderdale</com:city>
            <com:stateOrCountry>FL</com:stateOrCountry>
            <com:zipCode>33301</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/16/2024</saleDate>
        <amountOfSecuritiesSold>16700</amountOfSecuritiesSold>
        <grossProceeds>262190.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>10/16/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>06/18/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Andrew Glade, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Salman H. Khan</signature>
      </noticeSignature>
    </formData>
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text: 144
  0001907413
  XXXXXXXX
  LIVE
  0001507605
  MARA Holdings, Inc.
  001-36555
  1180 N. TOWN CENTER DRIVE
  SUITE 100
  LAS VEGAS
  NV
  89144
  (800) 804-1690
  Khan Salman Hassan
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  16700
  292250.00
  294474622
  10/16/2024
  NASDAQ
  Common
  01/31/2024
  Restricted Stock Vesting
  Issuer
  N
  2673
  01/31/2024
  Compensation
  Common
  04/30/2024
  Restricted Stock Vesting
  Issuer
  N
  14027
  04/30/2024
  Compensation
  N
  Salman H. Khan
  101 NE Third Avenue
  Suite 1200
  Fort Lauderdale
  FL
  33301
  Common
  09/16/2024
  16700
  262190.00
  10/16/2024
  06/18/2024
  /s/ Andrew Glade, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Salman H. Khan