content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001908850</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001373715</issuerCik>
        <issuerName>ServiceNow, Inc.</issuerName>
        <secFileNumber>001-35580</secFileNumber>
        <issuerAddress>
          <com:street1>2225 LAWSON LANE</com:street1>
          <com:city>SANTA CLARA</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>408-501-8550</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Bedi Christopher</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem St</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1000</noOfUnitsSold>
        <aggregateMarketValue>554750.00</aggregateMarketValue>
        <noOfUnitsOutstanding>204000000</noOfUnitsOutstanding>
        <approxSaleDate>10/02/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>10/02/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted 10/07/2015</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1000</amountOfSecuritiesAcquired>
        <paymentDate>10/02/2023</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>07/03/2023</saleDate>
        <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
        <grossProceeds>560850.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/01/2023</saleDate>
        <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
        <grossProceeds>578240.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/08/2023</saleDate>
        <amountOfSecuritiesSold>387</amountOfSecuritiesSold>
        <grossProceeds>211685.13</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/14/2023</saleDate>
        <amountOfSecuritiesSold>213</amountOfSecuritiesSold>
        <grossProceeds>117688.89</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>08/18/2023</saleDate>
        <amountOfSecuritiesSold>29</amountOfSecuritiesSold>
        <grossProceeds>15517.90</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Christopher R. Bedi</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/01/2023</saleDate>
        <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
        <grossProceeds>593510.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>10/02/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>11/29/2022</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher R. Bedi</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 6468}]
text: 144
  0001908850
  XXXXXXXX
  LIVE
  0001373715
  ServiceNow, Inc.
  001-35580
  2225 LAWSON LANE
  SANTA CLARA
  CA
  95054
  408-501-8550
  Bedi Christopher
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem St
  Smithfield
  RI
  02917
  1000
  554750.00
  204000000
  10/02/2023
  NYSE
  Common
  10/02/2023
  Option Granted 10/07/2015
  Issuer
  N
  1000
  10/02/2023
  Cash
  N
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  07/03/2023
  1000
  560850.00
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  08/01/2023
  1000
  578240.00
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  08/08/2023
  387
  211685.13
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  08/14/2023
  213
  117688.89
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  08/18/2023
  29
  15517.90
  Christopher R. Bedi
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  09/01/2023
  1000
  593510.00
  10/02/2023
  11/29/2022
  /s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher R. Bedi