content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001685586</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001341766</issuerCik>
        <issuerName>Celsius Holdings, Inc.</issuerName>
        <secFileNumber>001-34611</secFileNumber>
        <issuerAddress>
          <com:street1>2424 N. FEDERAL HWY</com:street1>
          <com:street2>SUITE 208</com:street2>
          <com:city>BOCA RATON</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33431</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>561-276-2239</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Fieldly John</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>551421</noOfUnitsSold>
        <aggregateMarketValue>18862427.90</aggregateMarketValue>
        <noOfUnitsOutstanding>233067644</noOfUnitsOutstanding>
        <approxSaleDate>09/13/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>09/13/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted - 02/01/2018</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>170773</amountOfSecuritiesAcquired>
        <paymentDate>09/13/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>09/13/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted - 04/16/2018</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>380648</amountOfSecuritiesAcquired>
        <paymentDate>09/13/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>John E. Fieldly</name>
          <address>
            <com:street1>2424 N Federal Highway</com:street1>
            <com:street2>Suite 208</com:street2>
            <com:city>Boca Raton</com:city>
            <com:stateOrCountry>FL</com:stateOrCountry>
            <com:zipCode>33431</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/12/2024</saleDate>
        <amountOfSecuritiesSold>74847</amountOfSecuritiesSold>
        <grossProceeds>2455266.02</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>09/13/2024</noticeDate>
        <signature>/s/ Andrew Glade, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John E. Fieldly</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4117}]
text: 144
  0001685586
  XXXXXXXX
  LIVE
  0001341766
  Celsius Holdings, Inc.
  001-34611
  2424 N. FEDERAL HWY
  SUITE 208
  BOCA RATON
  FL
  33431
  561-276-2239
  Fieldly John
  Officer
  Director
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  551421
  18862427.90
  233067644
  09/13/2024
  NASDAQ
  Common
  09/13/2024
  Option Granted - 02/01/2018
  Issuer
  N
  170773
  09/13/2024
  Cash
  Common
  09/13/2024
  Option Granted - 04/16/2018
  Issuer
  N
  380648
  09/13/2024
  Cash
  N
  John E. Fieldly
  2424 N Federal Highway
  Suite 208
  Boca Raton
  FL
  33431
  Common
  09/12/2024
  74847
  2455266.02
  09/13/2024
  /s/ Andrew Glade, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John E. Fieldly