content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001487407</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001475922</issuerCik>
        <issuerName>Primerica, Inc.</issuerName>
        <secFileNumber>001-34680</secFileNumber>
        <issuerAddress>
          <com:street1>1 PRIMERICA PARKWAY</com:street1>
          <com:city>DULUTH</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30099</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>7703811000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Rand Alison S.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>1023</noOfUnitsSold>
        <aggregateMarketValue>251801.22</aggregateMarketValue>
        <noOfUnitsOutstanding>34847562</noOfUnitsOutstanding>
        <approxSaleDate>02/29/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/01/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1023</amountOfSecuritiesAcquired>
        <paymentDate>03/01/2022</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Alison S. Rand</name>
          <address>
            <com:street1>1 Primerica Parkway</com:street1>
            <com:city>Duluth</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30099</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/30/2023</saleDate>
        <amountOfSecuritiesSold>3000</amountOfSecuritiesSold>
        <grossProceeds>630592.23</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>02/29/2024</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>05/11/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Alison S. Rand</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001487407
  XXXXXXXX
  LIVE
  0001475922
  Primerica, Inc.
  001-34680
  1 PRIMERICA PARKWAY
  DULUTH
  GA
  30099
  7703811000
  Rand Alison S.
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  1023
  251801.22
  34847562
  02/29/2024
  NYSE
  Common
  03/01/2022
  Restricted Stock Vesting
  Issuer
  N
  1023
  03/01/2022
  Compensation
  N
  Alison S. Rand
  1 Primerica Parkway
  Duluth
  GA
  30099
  Common
  11/30/2023
  3000
  630592.23
  02/29/2024
  05/11/2023
  /s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Alison S. Rand