content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001523751</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <secFileNumber>001-31343</secFileNumber>
        <issuerAddress>
          <com:street1>433 MAIN STREET</com:street1>
          <com:city>GREEN BAY</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>54301</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>920-491-7500</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Utz John A.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>14010</noOfUnitsSold>
        <aggregateMarketValue>297030.73</aggregateMarketValue>
        <noOfUnitsOutstanding>151087726</noOfUnitsOutstanding>
        <approxSaleDate>03/05/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/04/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2943</amountOfSecuritiesAcquired>
        <paymentDate>02/04/2020</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/08/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2557</amountOfSecuritiesAcquired>
        <paymentDate>02/08/2020</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/05/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted - 03/17/2014</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>8510</amountOfSecuritiesAcquired>
        <paymentDate>03/05/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>John A. Utz</name>
          <address>
            <com:street1>433 Main Street</com:street1>
            <com:city>Green Bay</com:city>
            <com:stateOrCountry>WI</com:stateOrCountry>
            <com:zipCode>54301</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>12/12/2023</saleDate>
        <amountOfSecuritiesSold>14755</amountOfSecuritiesSold>
        <grossProceeds>287538.06</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>03/05/2024</noticeDate>
        <signature>/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John A. Utz</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4480}]
text: 144
  0001523751
  XXXXXXXX
  LIVE
  0000007789
  ASSOCIATED BANC-CORP
  001-31343
  433 MAIN STREET
  GREEN BAY
  WI
  54301
  920-491-7500
  Utz John A.
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  14010
  297030.73
  151087726
  03/05/2024
  NYSE
  Common
  02/04/2020
  Restricted Stock Vesting
  Issuer
  N
  2943
  02/04/2020
  Compensation
  Common
  02/08/2020
  Restricted Stock Vesting
  Issuer
  N
  2557
  02/08/2020
  Compensation
  Common
  03/05/2024
  Option Granted - 03/17/2014
  Issuer
  N
  8510
  03/05/2024
  Cash
  N
  John A. Utz
  433 Main Street
  Green Bay
  WI
  54301
  Common
  12/12/2023
  14755
  287538.06
  03/05/2024
  /s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John A. Utz