content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001267872</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001060822</issuerCik>
        <issuerName>CARTERS INC</issuerName>
        <secFileNumber>001-31829</secFileNumber>
        <issuerAddress>
          <com:street1>PHIPPS TOWER</com:street1>
          <com:street2>3438 PEACHTREE ROAD NE SUITE 1800</com:street2>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30326</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>678-399-1000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CASEY MICHAEL DENNIS</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>ROCKEFELLER FINANCIAL, LLC</name>
          <address>
            <com:street1>45 ROCKEFELLER PLAZA</com:street1>
            <com:street2>FLOOR 5</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>30326</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>89139</noOfUnitsSold>
        <aggregateMarketValue>6685425.00</aggregateMarketValue>
        <noOfUnitsOutstanding>36824808</noOfUnitsOutstanding>
        <approxSaleDate>12/14/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>12/14/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Option Exercise - Grant date 02/18/2014</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Carters</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>30000</amountOfSecuritiesAcquired>
        <paymentDate>12/14/2023</paymentDate>
        <natureOfPayment>Wire</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/15/2010</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3000</amountOfSecuritiesAcquired>
        <paymentDate>02/15/2010</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/22/2013</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4555</amountOfSecuritiesAcquired>
        <paymentDate>02/22/2013</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/20/2014</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3254</amountOfSecuritiesAcquired>
        <paymentDate>02/20/2014</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/22/2014</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4555</amountOfSecuritiesAcquired>
        <paymentDate>02/22/2014</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/24/2015</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6665</amountOfSecuritiesAcquired>
        <paymentDate>02/24/2015</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/22/2015</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>5832</amountOfSecuritiesAcquired>
        <paymentDate>02/22/2015</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/20/2015</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4166</amountOfSecuritiesAcquired>
        <paymentDate>02/20/2015</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/18/2015</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2506</amountOfSecuritiesAcquired>
        <paymentDate>02/18/2015</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/16/2017</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1795</amountOfSecuritiesAcquired>
        <paymentDate>02/16/2017</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/18/2017</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1822</amountOfSecuritiesAcquired>
        <paymentDate>02/18/2017</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/18/2018</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1952</amountOfSecuritiesAcquired>
        <paymentDate>02/18/2018</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/23/2017</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3617</amountOfSecuritiesAcquired>
        <paymentDate>02/23/2017</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/21/2022</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1569</amountOfSecuritiesAcquired>
        <paymentDate>02/21/2022</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/21/2019</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1570</amountOfSecuritiesAcquired>
        <paymentDate>02/21/2019</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/13/2022</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4247</amountOfSecuritiesAcquired>
        <paymentDate>02/13/2022</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/12/2021</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3735</amountOfSecuritiesAcquired>
        <paymentDate>02/12/2021</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>common</securitiesClassTitle>
        <acquiredDate>02/13/2020</acquiredDate>
        <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4245</amountOfSecuritiesAcquired>
        <paymentDate>02/13/2020</paymentDate>
        <natureOfPayment>n/a</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>12/14/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>08/02/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>Jason Coleman as a duly authorized representative of National Financial Services LLC, as attorney-in-fact for Michael D Casey</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 11817}]
text: 144
  0001267872
  XXXXXXXX
  LIVE
  0001060822
  CARTERS INC
  001-31829
  PHIPPS TOWER
  3438 PEACHTREE ROAD NE SUITE 1800
  ATLANTA
  GA
  30326
  678-399-1000
  CASEY MICHAEL DENNIS
  Officer
  common
  ROCKEFELLER FINANCIAL, LLC
  45 ROCKEFELLER PLAZA
  FLOOR 5
  New York
  NY
  30326
  89139
  6685425.00
  36824808
  12/14/2023
  NYSE
  common
  12/14/2023
  Option Exercise - Grant date 02/18/2014
  Carters
  N
  30000
  12/14/2023
  Wire
  common
  02/15/2010
  stock award
  issuer
  N
  3000
  02/15/2010
  n/a
  common
  02/22/2013
  stock award
  issuer
  N
  4555
  02/22/2013
  n/a
  common
  02/20/2014
  stock award
  issuer
  N
  3254
  02/20/2014
  n/a
  common
  02/22/2014
  stock award
  issuer
  N
  4555
  02/22/2014
  n/a
  common
  02/24/2015
  stock award
  issuer
  N
  6665
  02/24/2015
  n/a
  common
  02/22/2015
  stock award
  issuer
  N
  5832
  02/22/2015
  n/a
  common
  02/20/2015
  stock award
  issuer
  N
  4166
  02/20/2015
  n/a
  common
  02/18/2015
  stock award
  issuer
  N
  2506
  02/18/2015
  n/a
  common
  02/16/2017
  stock award
  issuer
  N
  1795
  02/16/2017
  n/a
  common
  02/18/2017
  stock award
  issuer
  N
  1822
  02/18/2017
  n/a
  common
  02/18/2018
  stock award
  issuer
  N
  1952
  02/18/2018
  n/a
  common
  02/23/2017
  stock award
  issuer
  N
  3617
  02/23/2017
  n/a
  common
  02/21/2022
  stock award
  issuer
  N
  1569
  02/21/2022
  n/a
  common
  02/21/2019
  stock award
  issuer
  N
  1570
  02/21/2019
  n/a
  common
  02/13/2022
  stock award
  issuer
  N
  4247
  02/13/2022
  n/a
  common
  02/12/2021
  stock award
  issuer
  N
  3735
  02/12/2021
  n/a
  common
  02/13/2020
  stock award
  issuer
  N
  4245
  02/13/2020
  n/a
  Y
  12/14/2023
  08/02/2023
  Jason Coleman as a duly authorized representative of National Financial Services LLC, as attorney-in-fact for Michael D Casey