content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001983744</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001652044</issuerCik>
        <issuerName>Alphabet, Inc.</issuerName>
        <secFileNumber>001-37580</secFileNumber>
        <issuerAddress>
          <com:street1>1600 Amphitheatre Parkway</com:street1>
          <com:city>Mountain View</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94043</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>650-253-0000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>The Lawrence Page Trust III</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Affiliate</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>15920</noOfUnitsSold>
        <aggregateMarketValue>1925206</aggregateMarketValue>
        <noOfUnitsOutstanding>5941000000</noOfUnitsOutstanding>
        <approxSaleDate>07/13/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesInformation>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue</com:street1>
            <com:street2>6th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>15920</noOfUnitsSold>
        <aggregateMarketValue>1934917</aggregateMarketValue>
        <noOfUnitsOutstanding>5874000000</noOfUnitsOutstanding>
        <approxSaleDate>07/13/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <acquiredDate>05/26/2006</acquiredDate>
        <natureOfAcquisitionTransaction>Distribution for no consideration</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>J.P. Morgan Trust Company of Delaware &amp; Lawrence Page as trustees of the GRAT dated 03/15/04</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>15920</amountOfSecuritiesAcquired>
        <paymentDate>05/26/2006</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <acquiredDate>04/02/2014</acquiredDate>
        <natureOfAcquisitionTransaction>Stock Dividentd</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>15920</amountOfSecuritiesAcquired>
        <paymentDate>04/02/2014</paymentDate>
        <natureOfPayment>Stock Dividend</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>53080</amountOfSecuritiesSold>
        <grossProceeds>6206591</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>53080</amountOfSecuritiesSold>
        <grossProceeds>6491958</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>53080</amountOfSecuritiesSold>
        <grossProceeds>6233294</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>53080</amountOfSecuritiesSold>
        <grossProceeds>6518687</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust II</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>2280</amountOfSecuritiesSold>
        <grossProceeds>266598</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust II</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>2280</amountOfSecuritiesSold>
        <grossProceeds>278856</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust II</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>2280</amountOfSecuritiesSold>
        <grossProceeds>267745</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust II</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>2280</amountOfSecuritiesSold>
        <grossProceeds>280004</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust III</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>3980</amountOfSecuritiesSold>
        <grossProceeds>465377</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust III</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class A Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>3980</amountOfSecuritiesSold>
        <grossProceeds>486775</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust III</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>05/11/2023</saleDate>
        <amountOfSecuritiesSold>3980</amountOfSecuritiesSold>
        <grossProceeds>467380</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>The Lawrence Page Trust III</name>
          <address>
            <com:street1>C/o Alphabet, Inc.</com:street1>
            <com:street2>1600 Amphitheatre Parkway</com:street2>
            <com:city>Mountain View</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94043</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Class C Common</securitiesClassTitle>
        <saleDate>06/08/2023</saleDate>
        <amountOfSecuritiesSold>3390</amountOfSecuritiesSold>
        <grossProceeds>488779</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>The shares filed today will be sold by the Lawrence Page Trust III, J.P. Morgan Trust Company of Delaware as Trustee</remarks>
      <noticeSignature>
        <noticeDate>07/13/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>11/30/2020</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for The  Lawrence Page Trust III</signature>
      </noticeSignature>
    </formData>
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metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 12598}]
text: 144
  0001983744
  XXXXXXXX
  LIVE
  0001652044
  Alphabet, Inc.
  001-37580
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  650-253-0000
  The Lawrence Page Trust III
  Affiliate
  Class A Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  15920
  1925206
  5941000000
  07/13/2023
  NASDAQ
  Class C Common
  J.P. Morgan Securities LLC
  390 Madison Avenue
  6th Floor
  New York
  NY
  10017
  15920
  1934917
  5874000000
  07/13/2023
  NASDAQ
  Class A Common
  05/26/2006
  Distribution for no consideration
  J.P. Morgan Trust Company of Delaware & Lawrence Page as trustees of the GRAT dated 03/15/04
  N
  15920
  05/26/2006
  N/A
  Class C Common
  04/02/2014
  Stock Dividentd
  Issuer
  N
  15920
  04/02/2014
  Stock Dividend
  N
  The Lawrence Page Trust
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  05/11/2023
  53080
  6206591
  The Lawrence Page Trust
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  06/08/2023
  53080
  6491958
  The Lawrence Page Trust
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  05/11/2023
  53080
  6233294
  The Lawrence Page Trust
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  06/08/2023
  53080
  6518687
  The Lawrence Page Trust II
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  05/11/2023
  2280
  266598
  The Lawrence Page Trust II
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  06/08/2023
  2280
  278856
  The Lawrence Page Trust II
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  05/11/2023
  2280
  267745
  The Lawrence Page Trust II
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  06/08/2023
  2280
  280004
  The Lawrence Page Trust III
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  05/11/2023
  3980
  465377
  The Lawrence Page Trust III
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class A Common
  06/08/2023
  3980
  486775
  The Lawrence Page Trust III
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  05/11/2023
  3980
  467380
  The Lawrence Page Trust III
  C/o Alphabet, Inc.
  1600 Amphitheatre Parkway
  Mountain View
  CA
  94043
  Class C Common
  06/08/2023
  3390
  488779
  The shares filed today will be sold by the Lawrence Page Trust III, J.P. Morgan Trust Company of Delaware as Trustee
  07/13/2023
  11/30/2020
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for The  Lawrence Page Trust III