content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001234327</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001267238</issuerCik>
        <issuerName>ASSURANT, INC.</issuerName>
        <secFileNumber>001-31978</secFileNumber>
        <issuerAddress>
          <com:street1>260 INTERSTATE NORTH CIRCLE S.E.</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30339</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>770-763-1000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DZIADZIO RICHARD S</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Former executive, within 90 days of being an exec.</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Morgan Stanley Smith Barney LLC</name>
          <address>
            <com:street1>Executive Financial Services</com:street1>
            <com:street2>1 New York Plaza, 38th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10004</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>13318</noOfUnitsSold>
        <aggregateMarketValue>2242708.58</aggregateMarketValue>
        <noOfUnitsOutstanding>52590620</noOfUnitsOutstanding>
        <approxSaleDate>02/05/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/16/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>13318</amountOfSecuritiesAcquired>
        <paymentDate>03/16/2021</paymentDate>
        <natureOfPayment>Services rendered</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>RICHARD STEVEN DZIADZIO</name>
          <address>
            <com:street1>260 Interstate North Circle SE</com:street1>
            <com:city>ATLANTA</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30339</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/28/2023</saleDate>
        <amountOfSecuritiesSold>9121</amountOfSecuritiesSold>
        <grossProceeds>1510147.55</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>02/05/2024</noticeDate>
        <signature>/s/ Richard Steven Dziadzio</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3493}]
text: 144
  0001234327
  XXXXXXXX
  LIVE
  0001267238
  ASSURANT, INC.
  001-31978
  260 INTERSTATE NORTH CIRCLE S.E.
  ATLANTA
  GA
  30339
  770-763-1000
  DZIADZIO RICHARD S
  Former executive, within 90 days of being an exec.
  Common
  Morgan Stanley Smith Barney LLC
  Executive Financial Services
  1 New York Plaza, 38th Floor
  New York
  NY
  10004
  13318
  2242708.58
  52590620
  02/05/2024
  NYSE
  Common
  03/16/2021
  Restricted stock vesting under a registered plan
  Issuer
  N
  13318
  03/16/2021
  Services rendered
  N
  RICHARD STEVEN DZIADZIO
  260 Interstate North Circle SE
  ATLANTA
  GA
  30339
  Common
  11/28/2023
  9121
  1510147.55
  02/05/2024
  /s/ Richard Steven Dziadzio