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        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
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        <secFileNumber>001-10960</secFileNumber>
        <issuerAddress>
          <com:street1>1600 WEST 7TH STREET</com:street1>
          <com:city>FORT WORTH</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76102</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>817-258-2650</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>AFF Services, Inc.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
          <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
          <address>
            <com:street1>1 New York Plaza</com:street1>
            <com:street2>38th Floor</com:street2>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10004</com:zipCode>
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        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>862837</noOfUnitsSold>
        <aggregateMarketValue>101228037.00</aggregateMarketValue>
        <noOfUnitsOutstanding>45107912</noOfUnitsOutstanding>
        <approxSaleDate>02/06/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>12/17/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Merger/Acquisition</natureOfAcquisitionTransaction>
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        <isGiftTransaction>N</isGiftTransaction>
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        <paymentDate>12/17/2021</paymentDate>
        <natureOfPayment>Not Applicable</natureOfPayment>
      </securitiesToBeSold>
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          <address>
            <com:street1>1600 WEST 7TH STREET</com:street1>
            <com:city>FORT WORTH</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>02/05/2024</saleDate>
        <amountOfSecuritiesSold>19020</amountOfSecuritiesSold>
        <grossProceeds>2231747.84</grossProceeds>
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      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AFF SERVICES, INC</name>
          <address>
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            <com:city>FORT WORTH</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/14/2023</saleDate>
        <amountOfSecuritiesSold>8068</amountOfSecuritiesSold>
        <grossProceeds>882502.85</grossProceeds>
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            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/13/2023</saleDate>
        <amountOfSecuritiesSold>1800</amountOfSecuritiesSold>
        <grossProceeds>196302.06</grossProceeds>
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      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AFF SERVICES, INC</name>
          <address>
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            <com:city>FORT WORTH</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/10/2023</saleDate>
        <amountOfSecuritiesSold>14134</amountOfSecuritiesSold>
        <grossProceeds>1545394.60</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AFF SERVICES, INC</name>
          <address>
            <com:street1>1600 WEST 7TH STREET</com:street1>
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            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
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        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/09/2023</saleDate>
        <amountOfSecuritiesSold>9005</amountOfSecuritiesSold>
        <grossProceeds>984713.86</grossProceeds>
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      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AFF SERVICES, INC</name>
          <address>
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            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/08/2023</saleDate>
        <amountOfSecuritiesSold>12371</amountOfSecuritiesSold>
        <grossProceeds>1353178.33</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>AFF SERVICES, INC</name>
          <address>
            <com:street1>1600 WEST 7TH STREET</com:street1>
            <com:city>FORT WORTH</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>76102</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/07/2023</saleDate>
        <amountOfSecuritiesSold>18045</amountOfSecuritiesSold>
        <grossProceeds>1974770.82</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>02/06/2024</noticeDate>
        <signature>/s/ Douglas R Rippel</signature>
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text: 144
  0001901235
  XXXXXXXX
  LIVE
  0000840489
  FirstCash Holdings, Inc.
  001-10960
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  817-258-2650
  AFF Services, Inc.
  Director
  10% Stockholder
  Common
  Morgan Stanley Smith Barney LLC Executive Financial Services
  1 New York Plaza
  38th Floor
  New York
  NY
  10004
  862837
  101228037.00
  45107912
  02/06/2024
  NASDAQ
  Common
  12/17/2021
  Merger/Acquisition
  Issuer
  N
  862837
  12/17/2021
  Not Applicable
  N
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  02/05/2024
  19020
  2231747.84
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/14/2023
  8068
  882502.85
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/13/2023
  1800
  196302.06
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/10/2023
  14134
  1545394.60
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/09/2023
  9005
  984713.86
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/08/2023
  12371
  1353178.33
  AFF SERVICES, INC
  1600 WEST 7TH STREET
  FORT WORTH
  TX
  76102
  Common
  11/07/2023
  18045
  1974770.82
  02/06/2024
  /s/ Douglas R Rippel