content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001484630</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001060822</issuerCik>
        <issuerName>CARTERS INC</issuerName>
        <secFileNumber>001-31829</secFileNumber>
        <issuerAddress>
          <com:street1>PHIPPS TOWER</com:street1>
          <com:street2>3438 PEACHTREE ROAD NE SUITE 1800</com:street2>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30326</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>678-399-1000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Wilson Jill</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Carter's, Inc.</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Merrill Lynch</name>
          <address>
            <com:street1>3455 Peachtree Road NE, Suite 1000</com:street1>
            <com:city>Atlanta</com:city>
            <com:stateOrCountry>GA</com:stateOrCountry>
            <com:zipCode>30326</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>2000</noOfUnitsSold>
        <aggregateMarketValue>149756.40</aggregateMarketValue>
        <noOfUnitsOutstanding>37258307</noOfUnitsOutstanding>
        <approxSaleDate>08/04/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>08/04/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Exercise of a Stock Option Award</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Jill Wilson</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2000</amountOfSecuritiesAcquired>
        <paymentDate>08/04/2023</paymentDate>
        <natureOfPayment>Compensatory Payment</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/04/2023</noticeDate>
        <signature>Jill Wilson</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2787}]
text: 144
  0001484630
  XXXXXXXX
  LIVE
  0001060822
  CARTERS INC
  001-31829
  PHIPPS TOWER
  3438 PEACHTREE ROAD NE SUITE 1800
  ATLANTA
  GA
  30326
  678-399-1000
  Wilson Jill
  Officer
  Carter's, Inc.
  Merrill Lynch
  3455 Peachtree Road NE, Suite 1000
  Atlanta
  GA
  30326
  2000
  149756.40
  37258307
  08/04/2023
  NYSE
  Common
  08/04/2023
  Exercise of a Stock Option Award
  Jill Wilson
  N
  2000
  08/04/2023
  Compensatory Payment
  Y
  08/04/2023
  Jill Wilson