content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001779740</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001771515</issuerCik>
        <issuerName>Grocery Outlet Holding Corp.</issuerName>
        <secFileNumber>001-38950</secFileNumber>
        <issuerAddress>
          <com:street1>5650 HOLLIS STREET</com:street1>
          <com:city>EMERYVILLE</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94608</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>(510) 845-1999</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lindberg Eric J. Jr.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>43684</noOfUnitsSold>
        <aggregateMarketValue>1155249.04</aggregateMarketValue>
        <noOfUnitsOutstanding>99227528</noOfUnitsOutstanding>
        <approxSaleDate>03/11/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>03/11/2024</acquiredDate>
        <natureOfAcquisitionTransaction>Option Granted 10/21/2014</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>43684</amountOfSecuritiesAcquired>
        <paymentDate>03/11/2024</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Eric J. Lindberg</name>
          <address>
            <com:street1>5650 Hollis Street</com:street1>
            <com:city>Emeryville</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94608</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/01/2024</saleDate>
        <amountOfSecuritiesSold>300000</amountOfSecuritiesSold>
        <grossProceeds>7849240.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Eric J. Lindberg</name>
          <address>
            <com:street1>5650 Hollis Street</com:street1>
            <com:city>Emeryville</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94608</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/04/2024</saleDate>
        <amountOfSecuritiesSold>7460</amountOfSecuritiesSold>
        <grossProceeds>196453.13</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Eric J. Lindberg</name>
          <address>
            <com:street1>5650 Hollis Street</com:street1>
            <com:city>Emeryville</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>94608</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/08/2024</saleDate>
        <amountOfSecuritiesSold>35528</amountOfSecuritiesSold>
        <grossProceeds>917677.58</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>03/11/2024</noticeDate>
        <signature>/s/ Kevin Johnson, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Eric J. Lindberg</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4613}]
text: 144
  0001779740
  XXXXXXXX
  LIVE
  0001771515
  Grocery Outlet Holding Corp.
  001-38950
  5650 HOLLIS STREET
  EMERYVILLE
  CA
  94608
  (510) 845-1999
  Lindberg Eric J. Jr.
  Director
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  43684
  1155249.04
  99227528
  03/11/2024
  NASDAQ
  Common
  03/11/2024
  Option Granted 10/21/2014
  Issuer
  N
  43684
  03/11/2024
  Cash
  N
  Eric J. Lindberg
  5650 Hollis Street
  Emeryville
  CA
  94608
  Common
  03/01/2024
  300000
  7849240.00
  Eric J. Lindberg
  5650 Hollis Street
  Emeryville
  CA
  94608
  Common
  03/04/2024
  7460
  196453.13
  Eric J. Lindberg
  5650 Hollis Street
  Emeryville
  CA
  94608
  Common
  03/08/2024
  35528
  917677.58
  03/11/2024
  /s/ Kevin Johnson, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Eric J. Lindberg