content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001909194</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001373715</issuerCik>
        <issuerName>ServiceNow, Inc.</issuerName>
        <secFileNumber>001-35580</secFileNumber>
        <issuerAddress>
          <com:street1>2225 LAWSON LANE</com:street1>
          <com:city>SANTA CLARA</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>95054</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>408-501-8550</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Smith Paul John</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem Street</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>417</noOfUnitsSold>
        <aggregateMarketValue>427348.31</aggregateMarketValue>
        <noOfUnitsOutstanding>206000000</noOfUnitsOutstanding>
        <approxSaleDate>02/10/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/07/2025</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>417</amountOfSecuritiesAcquired>
        <paymentDate>02/07/2025</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Paul Smith</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/12/2024</saleDate>
        <amountOfSecuritiesSold>4841</amountOfSecuritiesSold>
        <grossProceeds>5044073.89</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Paul Smith</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/13/2024</saleDate>
        <amountOfSecuritiesSold>124</amountOfSecuritiesSold>
        <grossProceeds>130119.81</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Paul Smith</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/14/2024</saleDate>
        <amountOfSecuritiesSold>52</amountOfSecuritiesSold>
        <grossProceeds>54582.32</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Paul Smith</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/18/2024</saleDate>
        <amountOfSecuritiesSold>211</amountOfSecuritiesSold>
        <grossProceeds>214030.45</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Paul Smith</name>
          <address>
            <com:street1>2225 Lawson Lane</com:street1>
            <com:city>Santa Clara</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>95054</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>11/19/2024</saleDate>
        <amountOfSecuritiesSold>89</amountOfSecuritiesSold>
        <grossProceeds>88792.63</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.</remarks>
      <noticeSignature>
        <noticeDate>02/10/2025</noticeDate>
        <signature>/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Paul Smith</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001909194
  XXXXXXXX
  LIVE
  0001373715
  ServiceNow, Inc.
  001-35580
  2225 LAWSON LANE
  SANTA CLARA
  CA
  95054
  408-501-8550
  Smith Paul John
  Officer
  Common
  Fidelity Brokerage Services LLC
  900 Salem Street
  Smithfield
  RI
  02917
  417
  427348.31
  206000000
  02/10/2025
  NYSE
  Common
  02/07/2025
  Restricted Stock Vesting
  Issuer
  N
  417
  02/07/2025
  Compensation
  N
  Paul Smith
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  11/12/2024
  4841
  5044073.89
  Paul Smith
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  11/13/2024
  124
  130119.81
  Paul Smith
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  11/14/2024
  52
  54582.32
  Paul Smith
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  11/18/2024
  211
  214030.45
  Paul Smith
  2225 Lawson Lane
  Santa Clara
  CA
  95054
  Common
  11/19/2024
  89
  88792.63
  Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
  02/10/2025
  /s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Paul Smith