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        <filer>
          <filerCredentials>
            <cik>0001546148</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
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      <issuerInfo>
        <issuerCik>0001805833</issuerCik>
        <issuerName>System1, Inc.</issuerName>
        <secFileNumber>001-39331</secFileNumber>
        <issuerAddress>
          <com:street1>4235 REDWOOD AVENUE</com:street1>
          <com:city>MARINA DEL REY</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90066</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>310-924-6037</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Cannae Holdings, LLC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Stephens Inc.</name>
          <address>
            <com:street1>111 Center Street</com:street1>
            <com:city>Little Rock</com:city>
            <com:stateOrCountry>AR</com:stateOrCountry>
            <com:zipCode>72201</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>110000</noOfUnitsSold>
        <aggregateMarketValue>202400.00</aggregateMarketValue>
        <noOfUnitsOutstanding>93606858</noOfUnitsOutstanding>
        <approxSaleDate>09/06/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <acquiredDate>01/27/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Business Combination</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>N/A</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>110000</amountOfSecuritiesAcquired>
        <paymentDate>01/27/2022</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>09/06/2023</noticeDate>
        <signature>/s/ Bryan D. Coy, Managing Director and Chief Financial Officer</signature>
      </noticeSignature>
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text: 144
  0001546148
  XXXXXXXX
  LIVE
  0001805833
  System1, Inc.
  001-39331
  4235 REDWOOD AVENUE
  MARINA DEL REY
  CA
  90066
  310-924-6037
  Cannae Holdings, LLC
  10% Stockholder
  Class A Common Stock
  Stephens Inc.
  111 Center Street
  Little Rock
  AR
  72201
  110000
  202400.00
  93606858
  09/06/2023
  NYSE
  Class A Common Stock
  01/27/2022
  Business Combination
  N/A
  N
  110000
  01/27/2022
  Cash
  Y
  09/06/2023
  /s/ Bryan D. Coy, Managing Director and Chief Financial Officer