content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001889193</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0001482981</issuerCik>
  <issuerName>The Vita Coco Company, Inc.</issuerName>
  <secFileNumber>001-40950</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">250 Park Avenue South, 7th Floor</street1>
  <city xmlns="http://www.sec.gov/edgar/common">New York</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">10003</zipCode>
  </issuerAddress>
  <issuerContactPhone>212-206-0763</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Verlinvest Beverages SA</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Affiliate</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>BofA Securities Inc.</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">One Bryant Park</street1>
  <city xmlns="http://www.sec.gov/edgar/common">New York</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">10036</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>3766762</noOfUnitsSold>
  <aggregateMarketValue>129011598.5</aggregateMarketValue>
  <noOfUnitsOutstanding>56733572</noOfUnitsOutstanding>
  <approxSaleDate>05/08/2025</approxSaleDate>
  <securitiesExchangeName>Nasdaq</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>12/21/2016</acquiredDate>
  <natureOfAcquisitionTransaction>Pre-IPO investment by Verlinvest SA; shares later transferred from Verlinvest SA ("VV SA") to Verlinvest Beverages SA ("VB SA")</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Purchased from issuer and shareholders during 2007-2016; later transferred from VV SA to VB SA</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>3766762</amountOfSecuritiesAcquired>
  <paymentDate>12/21/2016</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <remarks>The shares were purchased from the issuer and shareholders of the issuer from 2007 to 2016 by Verlinvest SA. On December 21, 2016, Verlinvest SA transferred all of its shares of the issuer into Verlinvest Beverages SA.</remarks>
  <noticeSignature>
  <noticeDate>05/08/2025</noticeDate>
  <signature>/s/ Rafael Hulpiau, Group Secretary</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3128}]
text: 144
  0001889193
  XXXXXXXX
  LIVE
  0001482981
  The Vita Coco Company, Inc.
  001-40950
  250 Park Avenue South, 7th Floor
  New York
  NY
  10003
  212-206-0763
  Verlinvest Beverages SA
  Affiliate
  Common Stock
  BofA Securities Inc.
  One Bryant Park
  New York
  NY
  10036
  3766762
  129011598.5
  56733572
  05/08/2025
  Nasdaq
  Common Stock
  12/21/2016
  Pre-IPO investment by Verlinvest SA; shares later transferred from Verlinvest SA ("VV SA") to Verlinvest Beverages SA ("VB SA")
  Purchased from issuer and shareholders during 2007-2016; later transferred from VV SA to VB SA
  N
  3766762
  12/21/2016
  Cash
  Y
  The shares were purchased from the issuer and shareholders of the issuer from 2007 to 2016 by Verlinvest SA. On December 21, 2016, Verlinvest SA transferred all of its shares of the issuer into Verlinvest Beverages SA.
  05/08/2025
  /s/ Rafael Hulpiau, Group Secretary