content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001265627</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <secFileNumber>001-31343</secFileNumber>
        <issuerAddress>
          <com:street1>433 MAIN STREET</com:street1>
          <com:city>GREEN BAY</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>54301</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>920-491-7500</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>VAN LITH KAREN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Associated Investment Services, Inc</name>
          <address>
            <com:street1>433 Main St</com:street1>
            <com:city>Green Bay</com:city>
            <com:stateOrCountry>WI</com:stateOrCountry>
            <com:zipCode>54301</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>4940</noOfUnitsSold>
        <aggregateMarketValue>101319.40</aggregateMarketValue>
        <noOfUnitsOutstanding>150900815</noOfUnitsOutstanding>
        <approxSaleDate>09/12/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>07/25/2008</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4940</amountOfSecuritiesAcquired>
        <paymentDate>07/25/2008</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Fidelity Brokerage Services LLC</name>
          <address>
            <com:street1>900 Salem St</com:street1>
            <com:city>Smithfield</com:city>
            <com:stateOrCountry>RI</com:stateOrCountry>
            <com:zipCode>02917</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>09/12/2024</saleDate>
        <amountOfSecuritiesSold>3121</amountOfSecuritiesSold>
        <grossProceeds>64105.34</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>09/12/2024</noticeDate>
        <signature>/s/ Jacob Keller, as a duly authorized representative of Associated Investment Services, Inc, as attorney-in-fact for Karen Van Lith</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001265627
  XXXXXXXX
  LIVE
  0000007789
  ASSOCIATED BANC-CORP
  001-31343
  433 MAIN STREET
  GREEN BAY
  WI
  54301
  920-491-7500
  VAN LITH KAREN
  Director
  Common
  Associated Investment Services, Inc
  433 Main St
  Green Bay
  WI
  54301
  4940
  101319.40
  150900815
  09/12/2024
  NYSE
  Common
  07/25/2008
  Restricted Stock Vesting
  Issuer
  N
  4940
  07/25/2008
  Compensation
  N
  Fidelity Brokerage Services LLC
  900 Salem St
  Smithfield
  RI
  02917
  Common
  09/12/2024
  3121
  64105.34
  09/12/2024
  /s/ Jacob Keller, as a duly authorized representative of Associated Investment Services, Inc, as attorney-in-fact for Karen Van Lith