content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001432034</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000230557</issuerCik>
        <issuerName>SELECTIVE INSURANCE GROUP, INC.</issuerName>
        <secFileNumber>001-33067</secFileNumber>
        <issuerAddress>
          <com:street1>40 WANTAGE AVENUE</com:street1>
          <com:city>BRANCHVILLE</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>07890</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>973-948-3000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Marchioni John J.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>RBC CAPITAL MARKETS LLC</name>
          <address>
            <com:street1>250 NICOLLET MALL</com:street1>
            <com:street2>SUITE 1700</com:street2>
            <com:city>MINNEAPOLIS</com:city>
            <com:stateOrCountry>MN</com:stateOrCountry>
            <com:zipCode>55401</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>20906</noOfUnitsSold>
        <aggregateMarketValue>2132412.00</aggregateMarketValue>
        <noOfUnitsOutstanding>60588494</noOfUnitsOutstanding>
        <approxSaleDate>11/09/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <acquiredDate>02/06/2020</acquiredDate>
        <natureOfAcquisitionTransaction>RSU VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>11113</amountOfSecuritiesAcquired>
        <paymentDate>02/06/2020</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <acquiredDate>02/04/2022</acquiredDate>
        <natureOfAcquisitionTransaction>RSU VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>9793</amountOfSecuritiesAcquired>
        <paymentDate>02/04/2022</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>11/09/2023</noticeDate>
        <signature>JEFFREY J. KAPALA</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3329}]
text: 144
  0001432034
  XXXXXXXX
  LIVE
  0000230557
  SELECTIVE INSURANCE GROUP, INC.
  001-33067
  40 WANTAGE AVENUE
  BRANCHVILLE
  NJ
  07890
  973-948-3000
  Marchioni John J.
  Officer
  Director
  COMMON
  RBC CAPITAL MARKETS LLC
  250 NICOLLET MALL
  SUITE 1700
  MINNEAPOLIS
  MN
  55401
  20906
  2132412.00
  60588494
  11/09/2023
  NASDAQ
  COMMON
  02/06/2020
  RSU VEST
  ISSUER
  N
  11113
  02/06/2020
  N/A
  COMMON
  02/04/2022
  RSU VEST
  ISSUER
  N
  9793
  02/04/2022
  N/A
  Y
  11/09/2023
  JEFFREY J. KAPALA