content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001380492</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000720672</issuerCik>
        <issuerName>STIFEL FINANCIAL CORP</issuerName>
        <secFileNumber>001-09305</secFileNumber>
        <issuerAddress>
          <com:street1>ATTN: JAMES G. LASCHOBER</com:street1>
          <com:street2>501 N. BROADWAY</com:street2>
          <com:city>ST. LOUIS</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63102-2102</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>314-342-2000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Michaud Thomas B.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Stifel Nicolaus</name>
          <address>
            <com:street1>501 North Broadway</com:street1>
            <com:city>St. Louis</com:city>
            <com:stateOrCountry>MO</com:stateOrCountry>
            <com:zipCode>63102</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>59036</noOfUnitsSold>
        <aggregateMarketValue>3414642.00</aggregateMarketValue>
        <noOfUnitsOutstanding>106131180</noOfUnitsOutstanding>
        <approxSaleDate>05/16/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>12/31/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>11131</amountOfSecuritiesAcquired>
        <paymentDate>12/31/2021</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>03/02/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>8283</amountOfSecuritiesAcquired>
        <paymentDate>03/02/2022</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>12/30/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from issuer.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>11896</amountOfSecuritiesAcquired>
        <paymentDate>12/30/2022</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>03/02/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>7154</amountOfSecuritiesAcquired>
        <paymentDate>03/02/2023</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <acquiredDate>12/26/2017</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>20572</amountOfSecuritiesAcquired>
        <paymentDate>12/26/2017</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>05/16/2023</noticeDate>
        <signature>Thomas Michaud</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4935}]
text: 144
  0001380492
  XXXXXXXX
  LIVE
  0000720672
  STIFEL FINANCIAL CORP
  001-09305
  ATTN: JAMES G. LASCHOBER
  501 N. BROADWAY
  ST. LOUIS
  MO
  63102-2102
  314-342-2000
  Michaud Thomas B.
  Officer
  Common Stock
  Stifel Nicolaus
  501 North Broadway
  St. Louis
  MO
  63102
  59036
  3414642.00
  106131180
  05/16/2023
  NYSE
  Common Stock
  12/31/2021
  Shares acquired from Issuer.
  Issuer
  N
  11131
  12/31/2021
  N/A
  Common Stock
  03/02/2022
  Shares acquired from Issuer.
  Issuer
  N
  8283
  03/02/2022
  N/A
  Common Stock
  12/30/2022
  Shares acquired from issuer.
  Issuer
  N
  11896
  12/30/2022
  N/A
  Common Stock
  03/02/2023
  Shares acquired from Issuer.
  Issuer
  N
  7154
  03/02/2023
  N/A
  Common Stock
  12/26/2017
  Shares acquired from Issuer.
  Issuer
  N
  20572
  12/26/2017
  N/A
  Y
  05/16/2023
  Thomas Michaud