content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001727903</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000713676</issuerCik>
  <issuerName>PNC FINANCIAL SERVICES GROUP, INC.</issuerName>
  <secFileNumber>001-09718</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">The Tower at PNC Plaza</street1>
  <street2 xmlns="http://www.sec.gov/edgar/common">300 Fifth Avenue</street2>
  <city xmlns="http://www.sec.gov/edgar/common">Pittsburgh</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PA</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">15222-2707</zipCode>
  </issuerAddress>
  <issuerContactPhone>877-762-7928</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Pfinsgraff Martin</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Director</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>Moors &amp; Cabot, Inc.</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">1720 Post Road East</street1>
  <street2 xmlns="http://www.sec.gov/edgar/common">Suite 110</street2>
  <city xmlns="http://www.sec.gov/edgar/common">Westport</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">CT</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">06880</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>859</noOfUnitsSold>
  <aggregateMarketValue>159917.59</aggregateMarketValue>
  <noOfUnitsOutstanding>397496265</noOfUnitsOutstanding>
  <approxSaleDate>10/22/2024</approxSaleDate>
  <securitiesExchangeName>NYSE</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>07/18/2018</acquiredDate>
  <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>700</amountOfSecuritiesAcquired>
  <paymentDate>07/18/2018</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/05/2018</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>11/05/2018</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/05/2019</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>02/05/2019</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/06/2019</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>05/06/2019</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/05/2019</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>6</amountOfSecuritiesAcquired>
  <paymentDate>08/05/2019</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/05/2019</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>6</amountOfSecuritiesAcquired>
  <paymentDate>11/05/2019</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/05/2020</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>8</amountOfSecuritiesAcquired>
  <paymentDate>05/05/2020</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/05/2020</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>8</amountOfSecuritiesAcquired>
  <paymentDate>08/05/2020</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/05/2020</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>8</amountOfSecuritiesAcquired>
  <paymentDate>11/05/2020</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/05/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>6</amountOfSecuritiesAcquired>
  <paymentDate>02/05/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/05/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>4</amountOfSecuritiesAcquired>
  <paymentDate>05/05/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/05/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>08/05/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/05/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>11/05/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/07/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5</amountOfSecuritiesAcquired>
  <paymentDate>02/07/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/05/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>7</amountOfSecuritiesAcquired>
  <paymentDate>05/05/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/05/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>7</amountOfSecuritiesAcquired>
  <paymentDate>08/05/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/07/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>7</amountOfSecuritiesAcquired>
  <paymentDate>11/07/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/06/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>7</amountOfSecuritiesAcquired>
  <paymentDate>02/06/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/05/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>10</amountOfSecuritiesAcquired>
  <paymentDate>05/05/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/07/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>10</amountOfSecuritiesAcquired>
  <paymentDate>08/07/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/06/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>10</amountOfSecuritiesAcquired>
  <paymentDate>11/06/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/05/2024</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>9</amountOfSecuritiesAcquired>
  <paymentDate>02/05/2024</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>05/06/2024</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>8</amountOfSecuritiesAcquired>
  <paymentDate>05/06/2024</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>08/05/2024</acquiredDate>
  <natureOfAcquisitionTransaction>Purchase through Dividend Reinvestment</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>8</amountOfSecuritiesAcquired>
  <paymentDate>08/05/2024</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <remarks>Aggregate market value has been calculated based on actual number of shares of 859.2177 and per share price of $186.12.</remarks>
  <noticeSignature>
  <noticeDate>10/22/2024</noticeDate>
  <signature>Laura Gleason, Attorney-in-Fact for Martin Pfinsgraff</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 14406}]
text: 144
  0001727903
  XXXXXXXX
  LIVE
  0000713676
  PNC FINANCIAL SERVICES GROUP, INC.
  001-09718
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2707
  877-762-7928
  Pfinsgraff Martin
  Director
  Common Stock
  Moors & Cabot, Inc.
  1720 Post Road East
  Suite 110
  Westport
  CT
  06880
  859
  159917.59
  397496265
  10/22/2024
  NYSE
  Common Stock
  07/18/2018
  Open Market Purchase
  Open Market
  N
  700
  07/18/2018
  Cash
  Common Stock
  11/05/2018
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  11/05/2018
  Cash
  Common Stock
  02/05/2019
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  02/05/2019
  Cash
  Common Stock
  05/06/2019
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  05/06/2019
  Cash
  Common Stock
  08/05/2019
  Purchase through Dividend Reinvestment
  Open Market
  N
  6
  08/05/2019
  Cash
  Common Stock
  11/05/2019
  Purchase through Dividend Reinvestment
  Open Market
  N
  6
  11/05/2019
  Cash
  Common Stock
  05/05/2020
  Purchase through Dividend Reinvestment
  Open Market
  N
  8
  05/05/2020
  Cash
  Common Stock
  08/05/2020
  Purchase through Dividend Reinvestment
  Open Market
  N
  8
  08/05/2020
  Cash
  Common Stock
  11/05/2020
  Purchase through Dividend Reinvestment
  Open Market
  N
  8
  11/05/2020
  Cash
  Common Stock
  02/05/2021
  Purchase through Dividend Reinvestment
  Open Market
  N
  6
  02/05/2021
  Cash
  Common Stock
  05/05/2021
  Purchase through Dividend Reinvestment
  Open Market
  N
  4
  05/05/2021
  Cash
  Common Stock
  08/05/2021
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  08/05/2021
  Cash
  Common Stock
  11/05/2021
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  11/05/2021
  Cash
  Common Stock
  02/07/2022
  Purchase through Dividend Reinvestment
  Open Market
  N
  5
  02/07/2022
  Cash
  Common Stock
  05/05/2022
  Purchase through Dividend Reinvestment
  Open Market
  N
  7
  05/05/2022
  Cash
  Common Stock
  08/05/2022
  Purchase through Dividend Reinvestment
  Open Market
  N
  7
  08/05/2022
  Cash
  Common Stock
  11/07/2022
  Purchase through Dividend Reinvestment
  Open Market
  N
  7
  11/07/2022
  Cash
  Common Stock
  02/06/2023
  Purchase through Dividend Reinvestment
  Open Market
  N
  7
  02/06/2023
  Cash
  Common Stock
  05/05/2023
  Purchase through Dividend Reinvestment
  Open Market
  N
  10
  05/05/2023
  Cash
  Common Stock
  08/07/2023
  Purchase through Dividend Reinvestment
  Open Market
  N
  10
  08/07/2023
  Cash
  Common Stock
  11/06/2023
  Purchase through Dividend Reinvestment
  Open Market
  N
  10
  11/06/2023
  Cash
  Common Stock
  02/05/2024
  Purchase through Dividend Reinvestment
  Open Market
  N
  9
  02/05/2024
  Cash
  Common Stock
  05/06/2024
  Purchase through Dividend Reinvestment
  Open Market
  N
  8
  05/06/2024
  Cash
  Common Stock
  08/05/2024
  Purchase through Dividend Reinvestment
  Open Market
  N
  8
  08/05/2024
  Cash
  Y
  Aggregate market value has been calculated based on actual number of shares of 859.2177 and per share price of $186.12.
  10/22/2024
  Laura Gleason, Attorney-in-Fact for Martin Pfinsgraff