content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001345807</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000720672</issuerCik>
        <issuerName>STIFEL FINANCIAL CORP</issuerName>
        <secFileNumber>001-09305</secFileNumber>
        <issuerAddress>
          <com:street1>ATTN: JAMES G. LASCHOBER</com:street1>
          <com:street2>501 N. BROADWAY</com:street2>
          <com:city>ST. LOUIS</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63102-2102</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>314-342-2000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Fisher Mark P</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Stifel, Nicolaus &amp; Company, Incorporated</name>
          <address>
            <com:street1>501 North Broadway</com:street1>
            <com:city>St. Louis</com:city>
            <com:stateOrCountry>MO</com:stateOrCountry>
            <com:zipCode>63102</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>8100</noOfUnitsSold>
        <aggregateMarketValue>522936.00</aggregateMarketValue>
        <noOfUnitsOutstanding>101995978</noOfUnitsOutstanding>
        <approxSaleDate>12/13/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>12/17/2012</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>656</amountOfSecuritiesAcquired>
        <paymentDate>12/17/2012</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>04/23/2013</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired from Issuer</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>7444</amountOfSecuritiesAcquired>
        <paymentDate>04/23/2013</paymentDate>
        <natureOfPayment>N/a</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>12/13/2023</noticeDate>
        <signature>Mark Fisher</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3319}]
text: 144
  0001345807
  XXXXXXXX
  LIVE
  0000720672
  STIFEL FINANCIAL CORP
  001-09305
  ATTN: JAMES G. LASCHOBER
  501 N. BROADWAY
  ST. LOUIS
  MO
  63102-2102
  314-342-2000
  Fisher Mark P
  Officer
  Common Stock
  Stifel, Nicolaus & Company, Incorporated
  501 North Broadway
  St. Louis
  MO
  63102
  8100
  522936.00
  101995978
  12/13/2023
  NYSE
  Common
  12/17/2012
  Shares acquired from Issuer
  Issuer
  N
  656
  12/17/2012
  N/A
  Common
  04/23/2013
  Shares acquired from Issuer
  Issuer
  N
  7444
  04/23/2013
  N/a
  Y
  12/13/2023
  Mark Fisher