content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001864201</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  
  
  
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0001668010</issuerCik>
  <issuerName>Digital Brands Group, Inc.</issuerName>
  <secFileNumber>001-40400</secFileNumber>
  <issuerAddress>
  <com:street1>1400 Lavaca Street</com:street1>
  <com:city>Austin</com:city>
  <com:stateOrCountry>TX</com:stateOrCountry>
  <com:zipCode>78701</com:zipCode>
  </issuerAddress>
  <issuerContactPhone>214-226-0133</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>D. Jones Tailored Collection, Ltd. (Drew Jones)</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Former Affiliate</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>Kingsword Capital Partners, LLC</name>
  <address>
  <com:street1>1111 Brickell Avenue</com:street1>
  <com:street2>Suite 1820</com:street2>
  <com:city>Miami</com:city>
  <com:stateOrCountry>FL</com:stateOrCountry>
  <com:zipCode>33131</com:zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>78103</noOfUnitsSold>
  <aggregateMarketValue>293667</aggregateMarketValue>
  <noOfUnitsOutstanding>857859</noOfUnitsOutstanding>
  <approxSaleDate>12/21/2023</approxSaleDate>
  <securitiesExchangeName>NASDAQ</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>06/21/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Issuance of shares pursuant to acquisition agreement</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>78103</amountOfSecuritiesAcquired>
  <paymentDate>06/21/2023</paymentDate>
  <natureOfPayment>Issuance of shares pursuant to terms of acquisition agreement</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <noticeSignature>
  <noticeDate>12/20/2023</noticeDate>
  <signature>/s/ Drew Jones</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2509}]
text: 144
  0001864201
  XXXXXXXX
  LIVE
  0001668010
  Digital Brands Group, Inc.
  001-40400
  1400 Lavaca Street
  Austin
  TX
  78701
  214-226-0133
  D. Jones Tailored Collection, Ltd. (Drew Jones)
  Former Affiliate
  Common Stock
  Kingsword Capital Partners, LLC
  1111 Brickell Avenue
  Suite 1820
  Miami
  FL
  33131
  78103
  293667
  857859
  12/21/2023
  NASDAQ
  Common Stock
  06/21/2023
  Issuance of shares pursuant to acquisition agreement
  Issuer
  N
  78103
  06/21/2023
  Issuance of shares pursuant to terms of acquisition agreement
  Y
  12/20/2023
  /s/ Drew Jones