content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001404929</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000007789</issuerCik>
        <issuerName>ASSOCIATED BANC-CORP</issuerName>
        <secFileNumber>001-31343</secFileNumber>
        <issuerAddress>
          <com:street1>433 MAIN STREET</com:street1>
          <com:city>GREEN BAY</com:city>
          <com:stateOrCountry>WI</com:stateOrCountry>
          <com:zipCode>54301</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>920-491-7500</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Stein David L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>EVP Retail Banking</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Associated Investment Services, Inc.</name>
          <address>
            <com:street1>433 Main St</com:street1>
            <com:city>Green Bay</com:city>
            <com:stateOrCountry>WI</com:stateOrCountry>
            <com:zipCode>54301</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>6231</noOfUnitsSold>
        <aggregateMarketValue>142004.00</aggregateMarketValue>
        <noOfUnitsOutstanding>151238845</noOfUnitsOutstanding>
        <approxSaleDate>08/30/2024</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/26/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Salary Shares</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>David L. Stein</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>3662</amountOfSecuritiesAcquired>
        <paymentDate>01/26/2023</paymentDate>
        <natureOfPayment>Restricted Salary Shares</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/08/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Salary Shares</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>David L. Stein</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2569</amountOfSecuritiesAcquired>
        <paymentDate>02/08/2023</paymentDate>
        <natureOfPayment>Restricted Salary Shares</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/30/2024</noticeDate>
        <signature>David L. Stein</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3300}]
text: 144
  0001404929
  XXXXXXXX
  LIVE
  0000007789
  ASSOCIATED BANC-CORP
  001-31343
  433 MAIN STREET
  GREEN BAY
  WI
  54301
  920-491-7500
  Stein David L
  EVP Retail Banking
  Common
  Associated Investment Services, Inc.
  433 Main St
  Green Bay
  WI
  54301
  6231
  142004.00
  151238845
  08/30/2024
  NYSE
  Common
  01/26/2023
  Restricted Salary Shares
  David L. Stein
  N
  3662
  01/26/2023
  Restricted Salary Shares
  Common
  02/08/2023
  Restricted Salary Shares
  David L. Stein
  N
  2569
  02/08/2023
  Restricted Salary Shares
  Y
  08/30/2024
  David L. Stein