content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001783794</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001767258</issuerCik>
        <issuerName>XPEL, Inc.</issuerName>
        <secFileNumber>001-38858</secFileNumber>
        <issuerAddress>
          <com:street1>711 BROADWAY ST.</com:street1>
          <com:street2>SUITE 320</com:street2>
          <com:city>SAN ANTONIO</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>210-678-3700</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Crumly Richard K.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Ameriprise Financial</name>
          <address>
            <com:street1>2865 Ameriprise Financial Center</com:street1>
            <com:city>Minneapolis</com:city>
            <com:stateOrCountry>MN</com:stateOrCountry>
            <com:zipCode>55474</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>6856</noOfUnitsSold>
        <aggregateMarketValue>545139.76</aggregateMarketValue>
        <noOfUnitsOutstanding>27618084</noOfUnitsOutstanding>
        <approxSaleDate>06/26/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>06/18/2010</acquiredDate>
        <natureOfAcquisitionTransaction>Private Placement Transaction</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Reggie Brunner</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>6856</amountOfSecuritiesAcquired>
        <paymentDate>06/18/2010</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Carpe LLC</name>
          <address>
            <com:street1>PO Box 460633</com:street1>
            <com:city>San Antonio</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>78246</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>03/27/2023</saleDate>
        <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
        <grossProceeds>6484793.18</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Carpe LLC</name>
          <address>
            <com:street1>PO Box 460633</com:street1>
            <com:city>San Antonio</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>78246</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>04/26/2023</saleDate>
        <amountOfSecuritiesSold>100000</amountOfSecuritiesSold>
        <grossProceeds>7247974.00</grossProceeds>
      </securitiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>Carpe LLC</name>
          <address>
            <com:street1>PO Box 460633</com:street1>
            <com:city>San Antonio</com:city>
            <com:stateOrCountry>TX</com:stateOrCountry>
            <com:zipCode>78246</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/26/2023</saleDate>
        <amountOfSecuritiesSold>100000</amountOfSecuritiesSold>
        <grossProceeds>7323086.32</grossProceeds>
      </securitiesSoldInPast3Months>
      <remarks>All 3 sell orders over the last 90 days were done in multiple lots over several days.</remarks>
      <noticeSignature>
        <noticeDate>06/26/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>08/31/2022</planAdoptionDate>
        </planAdoptionDates>
        <signature>Richard Crumly by Alexander Meginnes</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001783794
  XXXXXXXX
  LIVE
  0001767258
  XPEL, Inc.
  001-38858
  711 BROADWAY ST.
  SUITE 320
  SAN ANTONIO
  TX
  78215
  210-678-3700
  Crumly Richard K.
  Director
  Common
  Ameriprise Financial
  2865 Ameriprise Financial Center
  Minneapolis
  MN
  55474
  6856
  545139.76
  27618084
  06/26/2023
  NASDAQ
  Common
  06/18/2010
  Private Placement Transaction
  Reggie Brunner
  N
  6856
  06/18/2010
  Cash
  N
  Carpe LLC
  PO Box 460633
  San Antonio
  TX
  78246
  Common
  03/27/2023
  90000
  6484793.18
  Carpe LLC
  PO Box 460633
  San Antonio
  TX
  78246
  Common
  04/26/2023
  100000
  7247974.00
  Carpe LLC
  PO Box 460633
  San Antonio
  TX
  78246
  Common
  05/26/2023
  100000
  7323086.32
  All 3 sell orders over the last 90 days were done in multiple lots over several days.
  06/26/2023
  08/31/2022
  Richard Crumly by Alexander Meginnes