content: <PAGE>
  
  OMB APPROVAL 
  ------------------------------ 
  OMB Number:          3235-0101 
  Expires:          May 31, 2000 
  Estimated average burden 
  hours per response ....... 2.0 
  ------------------------------ 
  ------------------------------ 
  SEC USE ONLY 
  ------------------------------ 
  DOCUMENT SEQUENCE NO. 
  ------------------------------ 
  CUSIP NUMBER 
  ------------------------------ 
  WORK LOCATION 
  ------------------------------ 
  
                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C. 20549
  
                                      FORM 144
  
                        NOTICE OF PROPOSED SALE OF SECURITIES
               PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 
  
  ATTENTION:  Transmit for filing 3 copies of this form concurrently with either 
              placing an order with a broker to execute sale or executing a sale 
              directly with a market maker.
  
  =============================================================================
  1. (a) NAME OF ISSUER (Please type or print)
  
         24/7 Media, Inc.
  -----------------------------------------------------------------------------
  
     (b) IRS IDENT. NO.
  
         13-3995672
  -----------------------------------------------------------------------------
     (c) S.E.C. FILE NO.
  
         0-29768
  -----------------------------------------------------------------------------
     (d) ADDRESS OF ISSUER
  
         1250 Broadway; 27th Floor     New York            NY           10001
  -----------------------------------------------------------------------------
              (STREET)                  (CITY)           (STATE)     (ZIP CODE)
  -----------------------------------------------------------------------------
     (e) TELEPHONE NO.
  
  
  
  <PAGE>
  
         212-231-7100
  -----------------------------------------------------------------------------
         (AREA CODE) (NUMBER)
  =============================================================================
  2. (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD 
  
         Porridge, LLC
  -----------------------------------------------------------------------------
     (b) IRS IDENT. NO.
  
         06-1526221
  
  -----------------------------------------------------------------------------
     (c) RELATIONSHIP TO ISSUER
  
         Stockholder
  
  -----------------------------------------------------------------------------
     (d) ADDRESS
  
         500 Nyala Farm Rd.         Westport              CT         06880
  -----------------------------------------------------------------------------
            (STREET)                 (CITY)             (STATE)     (ZIP CODE)
  =============================================================================
  
  INSTRUCTION:  The person filing this notice should contact the issuer to
  obtain the I.R.S. Identification Number and the S.E.C. File Number. 
  =============================================================================
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                        2
  
  
  
  <PAGE>
  
  <TABLE>
  <CAPTION>
           
  3 (a)            (b)                                       (c)          (d)           (e)           (f)            (g)
                   Name and Address of                       Number of                  Number of     
                   Each Broker Through                       Shares or    Aggregate     Shares or     Approximate    Name of Each
    Title of the   Whom the Securities are    SEC USE ONLY   Other Units  Market        Other Units   Date of Sale   Securities
    Class of       to be Offered or Each      ------------   To Be Sold   Value         Outstanding   (See instr.    Exchange
    Securities     Market Maker who is        Broker-Dealer  (See instr.  (See instr.   (See instr.   3(f))          (See instr.
    To Be Sold     Acquiring the Securities   File Number    3(c))        3(d))         3(e))         (MO. DAY YR.)  3(g))
  --------------------------------------------------------------------------------------------------------------------------------
  <S>               <C>                       <C>             <C>         <C>           <C>              <C>          <C>
  
  Common Stock      Knight Securities, L.P.                   100,000     4,400,000     16,432,244       4/22/99      OTC
                    525 Washington Blvd.
                    Jersey City, NJ 07310
  ---------------------------------------------------------------------------------------------------------------------------------
  
  
  ---------------------------------------------------------------------------------------------------------------------------------
  
  
  ----------------------------------------------------------------------------------------------------------------------------------
  
  
  ==================================================================================================================================
  </TABLE>
  
  INSTRUCTIONS:
  
  1.  (a) Name of issuer
      (b) Issuer's I.R.S. Identification Number
      (c) Issuer's S.E.C. file number, if any
      (d) Issuer's address, including zip code
      (e) Issuer's telephone number, including area code
  
  2. (a)  Name of person for whose account the securities are to be sold
     (b)  Such person's I.R.S. identification number, if such person is an
          entity 
     (c)  Such person's relationship to the issuer (e.g., officer, director, 10%
          stockholder, or member of immediate family of any of the foregoing) 
     (d)  Such person's address, including zip code
  
  3. (a)  Title of the class of securities to be sold
     (b)  Name and address of each broker through whom the securities are
          intended to be sold
     (c)  Number of shares or other units to be sold (if debt securities, give
          the aggregate face amount)
     (d)  Aggregate market value of the securities to be sold as of a specified
          date within 10 days prior to the filing of this notice
  
  
  
                                        3
  
  
  
  <PAGE>
  
     (e)  Number of shares or other units of the class outstanding, or if debt
          securities the face amount thereof outstanding, as shown by the most
          recent report or statement published by the issuer
     (f)  Approximate date on which the securities are to be sold
     (g)  Name of each securities exchange, if any, on which the securities are
          intended to be sold
                                                                 SEC 1147(7-97)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                        4
  
  
  
  <PAGE>
  
                          TABLE I - SECURITIES TO BE SOLD
  
         Furnish the following information with respect to the acquisition 
        of the securities to be sold and with respect to the payment of all 
         or any part of the purchase price or other consideration therefor: 
  
  <TABLE>
  <CAPTION>
  
                                                           Name of Person
                                   Nature of               from Whom Acquired         Amount of      Date         Nature
  Title of         Date you        Acquisition             (If gift, also give        Securities     of           of
  the Class        Acquired        Transaction             date donor acquired)       Acquired       Payment      Payment
  -----------------------------------------------------------------------------------------------------------------------
  <S>               <C>            <C>                     <C>                         <C>           <C>          <C>
  Common Stock      4/9/98         Merger of               24/7 Media, Inc.            383,551       4/9/98       N/A
                                   Interactive 
                                   Imaginations, Inc.
                                   (prior holdings) with
                                   24/7 Media, Inc.
  -----------------------------------------------------------------------------------------------------------------------
  
  
  -----------------------------------------------------------------------------------------------------------------------
  
  
  -----------------------------------------------------------------------------------------------------------------------
  
  
  ========================================================================================================
  </TABLE>
  
  INSTRUCTIONS:
  
  1.  If the securities were purchased and full payment therefor was not made in
      cash at the time of purchase, explain in the table or in a note thereto
      the nature of the consideration given.  If the consideration consisted of
      any note or other obligation, or if payment was made in installments
      describe the arrangement and state when the note or other obligation was
      discharged in full or the last installment paid.
  
  2.  If within two years after the acquisition of the securities the person for
      whose account they are to be sold had any short positions, put or other
      option to dispose of securities referred to in paragraph (d)(3) of Rule
      144, furnish full information with respect thereto.
  
  ------------------------------------------------------------------------------ 
                TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS 
        Furnish the following information as to all securities of the issuer 
         sold during the past 3 months by the person for whose account the 
                             securities are to be sold.
  
  
                                        5
  
  
  
  <PAGE>
  
  <TABLE>
  <CAPTION>
                                                                                                      Amount of
  Name and Address of Seller               Title of Securities Sold              Date of Sale       Securities Sold   Gross Proceeds
  ----------------------------------------------------------------------------------------------------------------------------------
  <S>                                      <C>                                     <C>                  <C>           <C>
  Porridge, LLC                            Common Stock                            4/14/99              23,600        1,482,030.59
                      ------------------------------------------------------------------------------------------------------------
  500 Nyala Farm Road                      Common Stock                            4/16/99              11,700          615,721.22
                      ------------------------------------------------------------------------------------------------------------
  Westport, CT 06880                       Common Stock                            4/21/99              89,000        4,185,945.90
  --------------------------------------------------------------------------------------------------------------------------------
  
  ==================================================================================================================================
  
  </TABLE>
  
  REMARKS:
  
  INSTRUCTIONS:
  
  See the definition of "person" in paragraph (a) of Rule 144. Information is to
  be given not only as to the person for whose account the securities are to be
  sold but also as to all other persons included in that definition. In
  addition, information shall be given as to sales by all persons whose sales
  are required by paragraph (e) of Rule 144 to be aggregated with sales for the
  account of the person filing his notice.
  
  ATTENTION:
  
  The person for whose account the securities to which this notice relates are
  to be sold hereby represents by signing this notice that he does not know any
  material adverse information in regard to the current and prospective
  operations of the Issuer of the securities to be sold which has not been
  publicly disclosed.
  
  
                  4/22/99
  ---------------------------------------------
              (DATE OF NOTICE)
  
  
  
             /s/ Arthur J. Samberg
  ---------------------------------------------
                 (SIGNATURE)
  
  This notice shall be signed by the person for whose account the securities are
  to be sold. At least one copy of the notice shall be manually signed.  Any
  copies not manually signed shall bear typed or printed signatures.
  ------------------------------------------------------------------------------ 
  
  
                                        6
  
  
  
  <PAGE>
  
  ATTENTION:  INTENTIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE 
              FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001) 
  ------------------------------------------------------------------------------ 
                                                              SEC 1147 (7-97)
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                        7
  02720001.AA1
metadata_documents: [{"type": "144", "sequence": "1", "secsgml_size_bytes": 12586}]
text: OMB APPROVAL 
  ------------------------------ 
  OMB Number:          3235-0101 
  Expires:          May 31, 2000 
  Estimated average burden 
  hours per response ....... 2.0 
  ------------------------------ 
  ------------------------------ 
  SEC USE ONLY 
  ------------------------------ 
  DOCUMENT SEQUENCE NO. 
  ------------------------------ 
  CUSIP NUMBER 
  ------------------------------ 
  WORK LOCATION 
  ------------------------------ 
  
                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C. 20549
  
                                      FORM 144
  
                        NOTICE OF PROPOSED SALE OF SECURITIES
               PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 
  
  ATTENTION:  Transmit for filing 3 copies of this form concurrently with either 
              placing an order with a broker to execute sale or executing a sale 
              directly with a market maker.
  
  =============================================================================
  1. (a) NAME OF ISSUER (Please type or print)
  
         24/7 Media, Inc.
  -----------------------------------------------------------------------------
  
     (b) IRS IDENT. NO.
  
         13-3995672
  -----------------------------------------------------------------------------
     (c) S.E.C. FILE NO.
  
         0-29768
  -----------------------------------------------------------------------------
     (d) ADDRESS OF ISSUER
  
         1250 Broadway; 27th Floor     New York            NY           10001
  -----------------------------------------------------------------------------
              (STREET)                  (CITY)           (STATE)     (ZIP CODE)
  -----------------------------------------------------------------------------
     (e) TELEPHONE NO.
  212-231-7100
  -----------------------------------------------------------------------------
         (AREA CODE) (NUMBER)
  =============================================================================
  2. (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD 
  
         Porridge, LLC
  -----------------------------------------------------------------------------
     (b) IRS IDENT. NO.
  
         06-1526221
  
  -----------------------------------------------------------------------------
     (c) RELATIONSHIP TO ISSUER
  
         Stockholder
  
  -----------------------------------------------------------------------------
     (d) ADDRESS
  
         500 Nyala Farm Rd.         Westport              CT         06880
  -----------------------------------------------------------------------------
            (STREET)                 (CITY)             (STATE)     (ZIP CODE)
  =============================================================================
  
  INSTRUCTION:  The person filing this notice should contact the issuer to
  obtain the I.R.S. Identification Number and the S.E.C. File Number. 
  =============================================================================
  
                                        2
  3 (a)            (b)                                       (c)          (d)           (e)           (f)            (g)
                   Name and Address of                       Number of                  Number of     
                   Each Broker Through                       Shares or    Aggregate     Shares or     Approximate    Name of Each
    Title of the   Whom the Securities are    SEC USE ONLY   Other Units  Market        Other Units   Date of Sale   Securities
    Class of       to be Offered or Each      ------------   To Be Sold   Value         Outstanding   (See instr.    Exchange
    Securities     Market Maker who is        Broker-Dealer  (See instr.  (See instr.   (See instr.   3(f))          (See instr.
    To Be Sold     Acquiring the Securities   File Number    3(c))        3(d))         3(e))         (MO. DAY YR.)  3(g))
  --------------------------------------------------------------------------------------------------------------------------------
  Common Stock      Knight Securities, L.P.                   100,000     4,400,000     16,432,244       4/22/99      OTC
                    525 Washington Blvd.
                    Jersey City, NJ 07310
  ---------------------------------------------------------------------------------------------------------------------------------
  
  ---------------------------------------------------------------------------------------------------------------------------------
  
  ----------------------------------------------------------------------------------------------------------------------------------
  
  ==================================================================================================================================
  INSTRUCTIONS:
  
  1.  (a) Name of issuer
      (b) Issuer's I.R.S. Identification Number
      (c) Issuer's S.E.C. file number, if any
      (d) Issuer's address, including zip code
      (e) Issuer's telephone number, including area code
  
  2. (a)  Name of person for whose account the securities are to be sold
     (b)  Such person's I.R.S. identification number, if such person is an
          entity 
     (c)  Such person's relationship to the issuer (e.g., officer, director, 10%
          stockholder, or member of immediate family of any of the foregoing) 
     (d)  Such person's address, including zip code
  
  3. (a)  Title of the class of securities to be sold
     (b)  Name and address of each broker through whom the securities are
          intended to be sold
     (c)  Number of shares or other units to be sold (if debt securities, give
          the aggregate face amount)
     (d)  Aggregate market value of the securities to be sold as of a specified
          date within 10 days prior to the filing of this notice
  
                                        3
  (e)  Number of shares or other units of the class outstanding, or if debt
          securities the face amount thereof outstanding, as shown by the most
          recent report or statement published by the issuer
     (f)  Approximate date on which the securities are to be sold
     (g)  Name of each securities exchange, if any, on which the securities are
          intended to be sold
                                                                 SEC 1147(7-97)
  
                                        4
  TABLE I - SECURITIES TO BE SOLD
  
         Furnish the following information with respect to the acquisition 
        of the securities to be sold and with respect to the payment of all 
         or any part of the purchase price or other consideration therefor:
  Name of Person
                                   Nature of               from Whom Acquired         Amount of      Date         Nature
  Title of         Date you        Acquisition             (If gift, also give        Securities     of           of
  the Class        Acquired        Transaction             date donor acquired)       Acquired       Payment      Payment
  -----------------------------------------------------------------------------------------------------------------------
  Common Stock      4/9/98         Merger of               24/7 Media, Inc.            383,551       4/9/98       N/A
                                   Interactive 
                                   Imaginations, Inc.
                                   (prior holdings) with
                                   24/7 Media, Inc.
  -----------------------------------------------------------------------------------------------------------------------
  
  -----------------------------------------------------------------------------------------------------------------------
  
  -----------------------------------------------------------------------------------------------------------------------
  
  ========================================================================================================
  INSTRUCTIONS:
  
  1.  If the securities were purchased and full payment therefor was not made in
      cash at the time of purchase, explain in the table or in a note thereto
      the nature of the consideration given.  If the consideration consisted of
      any note or other obligation, or if payment was made in installments
      describe the arrangement and state when the note or other obligation was
      discharged in full or the last installment paid.
  
  2.  If within two years after the acquisition of the securities the person for
      whose account they are to be sold had any short positions, put or other
      option to dispose of securities referred to in paragraph (d)(3) of Rule
      144, furnish full information with respect thereto.
  
  ------------------------------------------------------------------------------ 
                TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS 
        Furnish the following information as to all securities of the issuer 
         sold during the past 3 months by the person for whose account the 
                             securities are to be sold.
  
                                        5
  Amount of
  Name and Address of Seller               Title of Securities Sold              Date of Sale       Securities Sold   Gross Proceeds
  ----------------------------------------------------------------------------------------------------------------------------------
  Porridge, LLC                            Common Stock                            4/14/99              23,600        1,482,030.59
                      ------------------------------------------------------------------------------------------------------------
  500 Nyala Farm Road                      Common Stock                            4/16/99              11,700          615,721.22
                      ------------------------------------------------------------------------------------------------------------
  Westport, CT 06880                       Common Stock                            4/21/99              89,000        4,185,945.90
  --------------------------------------------------------------------------------------------------------------------------------
  
  ==================================================================================================================================
  REMARKS:
  
  INSTRUCTIONS:
  
  See the definition of "person" in paragraph (a) of Rule 144. Information is to
  be given not only as to the person for whose account the securities are to be
  sold but also as to all other persons included in that definition. In
  addition, information shall be given as to sales by all persons whose sales
  are required by paragraph (e) of Rule 144 to be aggregated with sales for the
  account of the person filing his notice.
  
  ATTENTION:
  
  The person for whose account the securities to which this notice relates are
  to be sold hereby represents by signing this notice that he does not know any
  material adverse information in regard to the current and prospective
  operations of the Issuer of the securities to be sold which has not been
  publicly disclosed.
  
                  4/22/99
  ---------------------------------------------
              (DATE OF NOTICE)
  
             /s/ Arthur J. Samberg
  ---------------------------------------------
                 (SIGNATURE)
  
  This notice shall be signed by the person for whose account the securities are
  to be sold. At least one copy of the notice shall be manually signed.  Any
  copies not manually signed shall bear typed or printed signatures.
  ------------------------------------------------------------------------------ 
  
                                        6
  ATTENTION:  INTENTIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE 
              FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001) 
  ------------------------------------------------------------------------------ 
                                                              SEC 1147 (7-97)
  
                                        7
  02720001.AA1