content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001760310</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000021344</issuerCik>
        <issuerName>COCA COLA CO</issuerName>
        <secFileNumber>001-02217</secFileNumber>
        <issuerAddress>
          <com:street1>ONE COCA COLA PLAZA</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30313</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>404-676-2121</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ARROYO MANUEL</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Banco Santander S.A</name>
          <address>
            <com:street1>Ciudad Grupo Santander</com:street1>
            <com:street2>Avenida de Cantabria</com:street2>
            <com:city>Boadilla del Monte (Madrid)</com:city>
            <com:stateOrCountry>U3</com:stateOrCountry>
            <com:zipCode>28660</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>15266</noOfUnitsSold>
        <aggregateMarketValue>969391.00</aggregateMarketValue>
        <noOfUnitsOutstanding>4324578189</noOfUnitsOutstanding>
        <approxSaleDate>05/10/2023</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>02/17/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Equity Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>45906</amountOfSecuritiesAcquired>
        <paymentDate>02/17/2022</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <securitiesSoldInPast3Months>
        <sellerDetails>
          <name>J.P. Morgan SE</name>
          <address>
            <com:street1>TaunusTurm</com:street1>
            <com:street2>Taunustor 1</com:street2>
            <com:city>Frankfurt am Main</com:city>
            <com:stateOrCountry>2M</com:stateOrCountry>
            <com:zipCode>60310</com:zipCode>
          </address>
        </sellerDetails>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <saleDate>05/09/2023</saleDate>
        <amountOfSecuritiesSold>734</amountOfSecuritiesSold>
        <grossProceeds>46532.88</grossProceeds>
      </securitiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>06/12/2023</noticeDate>
        <signature>/s/ Manuel Arroyo</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3399}]
text: 144
  0001760310
  XXXXXXXX
  LIVE
  0000021344
  COCA COLA CO
  001-02217
  ONE COCA COLA PLAZA
  ATLANTA
  GA
  30313
  404-676-2121
  ARROYO MANUEL
  Officer
  Common
  Banco Santander S.A
  Ciudad Grupo Santander
  Avenida de Cantabria
  Boadilla del Monte (Madrid)
  U3
  28660
  15266
  969391.00
  4324578189
  05/10/2023
  NYSE
  Common
  02/17/2022
  Equity Compensation
  Issuer
  N
  45906
  02/17/2022
  Cash
  N
  J.P. Morgan SE
  TaunusTurm
  Taunustor 1
  Frankfurt am Main
  2M
  60310
  Common
  05/09/2023
  734
  46532.88
  06/12/2023
  /s/ Manuel Arroyo