content: UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, DC 20549
  
                                FORM 144
  
  NOTICE OF PROPOSED SALE OF SECURITIES
  PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
  
  1(a) Name of Issuer           (b) IRS Ident. No.  (c) SEC File No. DCI
        24/7 Media, Inc.             13-2884572          0-29768
    -------------------------    -----------------   ---------------
  1(d) Address of Issuer  Street      City    State   Zip    (e)Phone #
        1250 Broadway; 27th Floor	  New York    NY    10001   (212)231-7100
    ------------------------------------------------------- -----------
  2(a) Name of Person for     (b) IRS       (c) Relationship
       Whose Account the          Ident.        to
       Securities are to          No.           Issuer
       Be Sold
       Porridge, LLC		06-1526221
    ------------------------  -----------   ----------------
  
  2(d) Address Street       City         State     Zip
   500 Nyala Farm Road      Westport,    CT        06880
  -------------------------------------------------------------------
  INSTRUCTION: The person filing this notice should contact the issuer to obtain
  the IRS Identification Number and the SEC File Number.
  
  
  
  3(a)Title of        (b) Name and          SEC USE ONLY   (c)Number
      the Class of        Address of        Broker-Dealer     of Shares
      Securities          Each Broker       File Number       or Other
      To be Sold          Through Whom                        Units to
                          the Securities                      be Sold
                          are to be
                          Offered or
                          Each Market
                          Maker who is
                          Acquiring the
                          Securities
  
    Common Stock          Merrill Lynch		            149,751
   			World Financial Center
  			North Tower
  			New York, NY 10281
   -----------------    -------------------   ----------   ------------
  3(d) Aggregate       (e) Number of    (f) Approximate  (g)Name of
       Market Value        Shares or       Date of Sale     Each
                           Other Units     (Mo. Day Yr.)    Securities
                           Outstanding                      Exchange
  
       5,091,534		 20,170,000      7/22/99  	  OTC
  -----------------    ---------------  ---------------  --------------
  
  
  
  TABLE I - SECURITIES TO BE SOLD
  Furnish the following information with respect to the acquisition of the
  securities to be sold and with respect to the payment of all or any part
  of the purchase price or other consideration therefor:
  
  Title of     Date you      Nature of Acquisition   	 Name of Person
  the Class    Acquired      Transaction             	 From Whom Acquired
  
  Common        4/9/98    Merger of Interactive 	         24/7 Media, Inc.
                          Imaginations, Inc. (prior
                          Holding) with 24/7 Media, Inc.
  ---------    --------   -------------------------  ------------------
  
  Amount of    Date of    Nature of Payment
  Securities   Payment
  Acquired
  
  383,551	     4/9/98		N/A
  ----------   -------    -------------------------
  
  INSTRUCTIONS:
  
  1. If the securities were purchased and full payment therefor was not made at
  the time of purchase, explain in the table or in a note thereto the nature of
  the consideration given. If the consideration consisted of any note or other
  obligation, or if payment was made in installments describe the arrangement and
  state when the note or other obligation was discharged in full or the last
  installment paid.
  2. If within two years after the acquisition of the securities the person for
  whose account they are to be sold had any short positions, put or other option
  to dispose of securities referred to in paragraph (d)(3) of Rule 144, furnish
  full information with respect thereto.
  
  TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS
  Furnish the following information as to all securities of the issuer sold
  during the past 3 months by the person for whose account the securities are
  to be sold.
  
  Name and Address         Title of     Date   Amount of     Gross
  Of Seller                Securities   of     Securities    Proceeds
  
  Porridge, LLC		Common Stock  4/14/99    23,600   1,482,030.59
  500 Nyala Farm Road	Common Stock  4/16/99    11,700	    615,721.22
  Westport, CT 06880      Common Stock  4/21/99    89,000   4,185,945.90
  			Common Stock  4/22/99    45,000	  2,256,655.50
  			Common Stock  4/24/99    15,000	    690,234.00
  			Common Stock  4/26/99    32,500   1,633,407.75
  			Common Stock  7/19/99    17,000	    630,820.70
  ------------------------  ----------  -----    ----------  ---------
  Remarks:
  
  
  
  
  
  
                                  The person for whose account the
                                  Securities to which this notice
                                  relates are to be sold hereby
                                  represents by signing this notice
                                  that he does not know any material
                                  adverse information in regard to the
                                  current and prospective operations of
                                  the Issuer of the securities to be
                                  sold which has not been publicly
                                  disclosed.
  
     7/22/99                         /S/ Arthur J. Samberg
  ----------------------------    -------------------------------------
       Date of Notice                        Signature
metadata_documents: [{"type": "144", "sequence": "1", "description": "FORM 144 FOR 24/7 MEDIA, INC.", "secsgml_size_bytes": 5498}]
text: UNITED STATES
                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, DC 20549
  
                                FORM 144
  
  NOTICE OF PROPOSED SALE OF SECURITIES
  PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
  
  1(a) Name of Issuer           (b) IRS Ident. No.  (c) SEC File No. DCI
        24/7 Media, Inc.             13-2884572          0-29768
    -------------------------    -----------------   ---------------
  1(d) Address of Issuer  Street      City    State   Zip    (e)Phone #
        1250 Broadway; 27th Floor	  New York    NY    10001   (212)231-7100
    ------------------------------------------------------- -----------
  2(a) Name of Person for     (b) IRS       (c) Relationship
       Whose Account the          Ident.        to
       Securities are to          No.           Issuer
       Be Sold
       Porridge, LLC		06-1526221
    ------------------------  -----------   ----------------
  
  2(d) Address Street       City         State     Zip
   500 Nyala Farm Road      Westport,    CT        06880
  -------------------------------------------------------------------
  INSTRUCTION: The person filing this notice should contact the issuer to obtain
  the IRS Identification Number and the SEC File Number.
  
  3(a)Title of        (b) Name and          SEC USE ONLY   (c)Number
      the Class of        Address of        Broker-Dealer     of Shares
      Securities          Each Broker       File Number       or Other
      To be Sold          Through Whom                        Units to
                          the Securities                      be Sold
                          are to be
                          Offered or
                          Each Market
                          Maker who is
                          Acquiring the
                          Securities
  
    Common Stock          Merrill Lynch		            149,751
   			World Financial Center
  			North Tower
  			New York, NY 10281
   -----------------    -------------------   ----------   ------------
  3(d) Aggregate       (e) Number of    (f) Approximate  (g)Name of
       Market Value        Shares or       Date of Sale     Each
                           Other Units     (Mo. Day Yr.)    Securities
                           Outstanding                      Exchange
  
       5,091,534		 20,170,000      7/22/99  	  OTC
  -----------------    ---------------  ---------------  --------------
  
  TABLE I - SECURITIES TO BE SOLD
  Furnish the following information with respect to the acquisition of the
  securities to be sold and with respect to the payment of all or any part
  of the purchase price or other consideration therefor:
  
  Title of     Date you      Nature of Acquisition   	 Name of Person
  the Class    Acquired      Transaction             	 From Whom Acquired
  
  Common        4/9/98    Merger of Interactive 	         24/7 Media, Inc.
                          Imaginations, Inc. (prior
                          Holding) with 24/7 Media, Inc.
  ---------    --------   -------------------------  ------------------
  
  Amount of    Date of    Nature of Payment
  Securities   Payment
  Acquired
  
  383,551	     4/9/98		N/A
  ----------   -------    -------------------------
  
  INSTRUCTIONS:
  
  1. If the securities were purchased and full payment therefor was not made at
  the time of purchase, explain in the table or in a note thereto the nature of
  the consideration given. If the consideration consisted of any note or other
  obligation, or if payment was made in installments describe the arrangement and
  state when the note or other obligation was discharged in full or the last
  installment paid.
  2. If within two years after the acquisition of the securities the person for
  whose account they are to be sold had any short positions, put or other option
  to dispose of securities referred to in paragraph (d)(3) of Rule 144, furnish
  full information with respect thereto.
  
  TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS
  Furnish the following information as to all securities of the issuer sold
  during the past 3 months by the person for whose account the securities are
  to be sold.
  
  Name and Address         Title of     Date   Amount of     Gross
  Of Seller                Securities   of     Securities    Proceeds
  
  Porridge, LLC		Common Stock  4/14/99    23,600   1,482,030.59
  500 Nyala Farm Road	Common Stock  4/16/99    11,700	    615,721.22
  Westport, CT 06880      Common Stock  4/21/99    89,000   4,185,945.90
  			Common Stock  4/22/99    45,000	  2,256,655.50
  			Common Stock  4/24/99    15,000	    690,234.00
  			Common Stock  4/26/99    32,500   1,633,407.75
  			Common Stock  7/19/99    17,000	    630,820.70
  ------------------------  ----------  -----    ----------  ---------
  Remarks:
  
                                  The person for whose account the
                                  Securities to which this notice
                                  relates are to be sold hereby
                                  represents by signing this notice
                                  that he does not know any material
                                  adverse information in regard to the
                                  current and prospective operations of
                                  the Issuer of the securities to be
                                  sold which has not been publicly
                                  disclosed.
  
     7/22/99                         /S/ Arthur J. Samberg
  ----------------------------    -------------------------------------
       Date of Notice                        Signature