content: <PAGE>
  
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, DC 20549
                                 ----------------
                                     FORM 144
                       NOTICE OF PROPOSED SALE OF SECURITIES
                     PURSUANT TO RULE 144 UNDER THE SECURITIES
                                    ACT OF 1933
  ATTENTION: Transmit for filing 3 copies of this form concurrently with
             either placing an order with a broker to execute sale or
             executing a sale directly with a market maker.
  
  =============================================================================
  1. (a) NAME OF ISSUER (Please type or print)
  
         ABOUT.COM, INC.
  -----------------------------------------------------------------------------
  
     (b) IRS IDENT. NO.
  
         13-4034015
  -----------------------------------------------------------------------------
     (c) S.E.C. FILE NO.
  
         000-23325
  -----------------------------------------------------------------------------
     (d) ADDRESS OF ISSUER
  
         220 EAST 42nd STREET,
         24th Floor                      NEW YORK           NY         10017
  -----------------------------------------------------------------------------
              (STREET)                  (CITY)           (STATE)     (ZIP CODE)
  -----------------------------------------------------------------------------
     (e) TELEPHONE NO.
  
         (212) 849-2000
  -----------------------------------------------------------------------------
         (AREA CODE) (NUMBER)
  =============================================================================
  2. (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD
  
         CAMELOT MANAGEMENT CORP.
  -----------------------------------------------------------------------------
     (b) SOCIAL SECURITY NO. OR I.R.S. IDENT. NO.
  
         06138-6934
  -----------------------------------------------------------------------------
     (c) RELATIONSHIP TO ISSUER
  
         UNAFFILIATED
  -----------------------------------------------------------------------------
  
  
  
  <PAGE>
  
     (d) ADDRESS
  
         10 GLENVILLE STREET         GREENWICH             CT       06831-3638
  -----------------------------------------------------------------------------
            (STREET)                 (CITY)             (STATE)     (ZIP CODE)
  =============================================================================
  
  INSTRUCTION: The person filing this notice should contact the issuer to obtain
               the I.R.S. Identification Number and the S.E.C. File Number.
  
  -----------------------------------------------------------------------------
  3(a)                  (b)                              (c)          (d)
  Title of     Name and Address of   S.E.C. USE ONLY  Number of     Aggregate
  THE Class of Each Broker Through   ---------------  Shares or     Market
  Securities   Whom the Securities   Broker-Dealer    Other Units   Value
  To Be Sold   are to be Offered or  File Number      To Be Sold    (See
               Each Market Maker                      (See instr.   instr. 3(d))
               who is Acquiring                       3(d))
               the Securities
  -----------------------------------------------------------------------------
  
  COMMON     VOLPE BROWN WHELAN & CO.                 100,000       $5,650,000
  STOCK      ONE MARITIME PLAZA
             SAN FRANCISCO, CA 94111
  -----------------------------------------------------------------------------
  
             (e)                          (f)              (g)
                                      Approximate
             Number of Shares         Date of         Name of Each
             or Other Units           Sale (See       Securities
             Outstanding              instr. 3(f))    Exchange
             (See instr. 3(e))        (MO., DAY, YR.) (See instr. 3(g))
  -----------------------------------------------------------------------------
  
             12,151,735               OCTOBER 1, 1999   NASDAQ
  
  -----------------------------------------------------------------------------
  
  INSTRUCTIONS:
     1.  (a) Name of issuer
         (b) Issuer's I.R.S. Identification Number
         (c) Issuer's S.E.C. file number, if any
         (d) Issuer's address, including zip code
         (e) Issuer's telephone number, including area code
     2.  (a) Name of person for whose account the securities are
             to be sold
         (b) Such person's Social Security or I.R.S.
             identification number
         (c) Such person's relationship to the issuer (e.g.,
             officer, director, 10% stockholder, or member
             of immediate family of any of the foregoing)
  
  
                                        2
  
  
  
  <PAGE>
  
         (d) Such person's address, including zip code
     3.  (a) Title of the class of securities to be sold
         (b) Name and address of each broker through whom the
             securities are intended to be sold
         (c) Number of shares or other units to be sold (if debt
             securities, give the aggregate face amount)
         (d) Aggregate market value of the securities to be sold
             as of a specified date within 10 days prior to the
             filing of this notice
         (e) Number of shares or other units of the class
             outstanding, or if debt securities the face amount
             thereof outstanding, as shown by the most recent
             report or statement published by the issuer
         (f) Approximate date on which the securities are to be
             sold
         (g) Name of each securities exchange, if any, on which
             the securities are intended to be sold
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                        3
  
  
  
  <PAGE>
  
                           TABLE I--SECURITIES TO BE SOLD
  
  Furnish the following information with respect to the acquisition of the
  securities to be sold and with respect to the payment of all or any part
  of the purchase price or other consideration therefor:
  
  -----------------------------------------------------------------------------
  Title of  Date You Nature of   Name of Person  Amount of   Date of  Nature
  the Class Acquired Acquisition From Whom       Securities  Payment  of Payment
                     Transaction Acquired (If    Acquired
                                 gift, also
                                 give date
                                 donor acquired)
  -----------------------------------------------------------------------------
  COMMON    JUNE 1,  PRIVATE     THE ISSUER      118,229     JUNE 1,
  STOCK     1998     PLACEMENT                               1998     CASH
  
  
  -----------------------------------------------------------------------------
  
  INSTRUCTIONS:
  1.  If the securities were purchased and full payment therefore was not made in
      cash at the time of purchase, explain in the table or in a note thereto
      the nature of the consideration given. If the consideration consisted of
      any note or other obligation, or if payment was made in installments
      describe the arrangement and state when the note or other obligation was
      discharged in full or the last installment paid.
  
  
  ------------------------------------------------------------------------------
                TABLE II--SECURITIES SOLD DURING THE PAST 3 MONTHS
       Furnish the following information as to all securities of the issuer
                              sold during the past 3
       months by the person for whose account the securities are to be sold.
  
  -----------------------------------------------------------------------------
  Name and Address Title of Securities Sold  Date of Sale Amount of   Gross
                                                          Securities  Proceeds
                                                          Sold
  -----------------------------------------------------------------------------
  
  -----------------------------------------------------------------------------
  
  
  
  
  
  
  
  
                                        4
  
  
  
  <PAGE>
  
  REMARKS:
  
  INSTRUCTIONS:
  See the definition of "person" in paragraph (a) of Rule 144. Information is to
  be given not only as to the person for whose account the securities are to be
  sold but also as to all other persons included in that definition. In
  addition, information shall be given as to sales by all persons whose sales
  are required by paragraph (e) of Rule 144 to be aggregated with sales for the
  account of the person filing this notice.
  
                                    October 5, 1999
                      ----------------------------------------
                                  DATE OF NOTICE
  
  ATTENTION:
  The person for whose account the securities to which this notice relates are
  to be sold hereby represents by signing this notice that he does not know any
  material adverse information in regard to the current and prospective
  operations of the Issuer of the securities to be sold which has not been
  publicly disclosed.
                             CAMELOT MANAGEMENT CORP.
  
                               /S/ Scott M. Smith
                      ----------------------------------------
                                    (SIGNATURE)
  
  The notice shall be signed by the person for whose account the securities are
  to be sold. At least one copy of the notice shall be manually signed.  Any
  copies not manually signed shall bear typed or printed signatures.
  
  ATTENTION: INTERNATIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE FEDERAL
                     CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
                                        5
  00934001.AF0
metadata_documents: [{"type": "144", "sequence": "1", "secsgml_size_bytes": 9608}]
text: UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, DC 20549
                                 ----------------
                                     FORM 144
                       NOTICE OF PROPOSED SALE OF SECURITIES
                     PURSUANT TO RULE 144 UNDER THE SECURITIES
                                    ACT OF 1933
  ATTENTION: Transmit for filing 3 copies of this form concurrently with
             either placing an order with a broker to execute sale or
             executing a sale directly with a market maker.
  
  =============================================================================
  1. (a) NAME OF ISSUER (Please type or print)
  
         ABOUT.COM, INC.
  -----------------------------------------------------------------------------
  
     (b) IRS IDENT. NO.
  
         13-4034015
  -----------------------------------------------------------------------------
     (c) S.E.C. FILE NO.
  
         000-23325
  -----------------------------------------------------------------------------
     (d) ADDRESS OF ISSUER
  
         220 EAST 42nd STREET,
         24th Floor                      NEW YORK           NY         10017
  -----------------------------------------------------------------------------
              (STREET)                  (CITY)           (STATE)     (ZIP CODE)
  -----------------------------------------------------------------------------
     (e) TELEPHONE NO.
  
         (212) 849-2000
  -----------------------------------------------------------------------------
         (AREA CODE) (NUMBER)
  =============================================================================
  2. (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD
  
         CAMELOT MANAGEMENT CORP.
  -----------------------------------------------------------------------------
     (b) SOCIAL SECURITY NO. OR I.R.S. IDENT. NO.
  
         06138-6934
  -----------------------------------------------------------------------------
     (c) RELATIONSHIP TO ISSUER
  
         UNAFFILIATED
  -----------------------------------------------------------------------------
  (d) ADDRESS
  
         10 GLENVILLE STREET         GREENWICH             CT       06831-3638
  -----------------------------------------------------------------------------
            (STREET)                 (CITY)             (STATE)     (ZIP CODE)
  =============================================================================
  
  INSTRUCTION: The person filing this notice should contact the issuer to obtain
               the I.R.S. Identification Number and the S.E.C. File Number.
  
  -----------------------------------------------------------------------------
  3(a)                  (b)                              (c)          (d)
  Title of     Name and Address of   S.E.C. USE ONLY  Number of     Aggregate
  THE Class of Each Broker Through   ---------------  Shares or     Market
  Securities   Whom the Securities   Broker-Dealer    Other Units   Value
  To Be Sold   are to be Offered or  File Number      To Be Sold    (See
               Each Market Maker                      (See instr.   instr. 3(d))
               who is Acquiring                       3(d))
               the Securities
  -----------------------------------------------------------------------------
  
  COMMON     VOLPE BROWN WHELAN & CO.                 100,000       $5,650,000
  STOCK      ONE MARITIME PLAZA
             SAN FRANCISCO, CA 94111
  -----------------------------------------------------------------------------
  
             (e)                          (f)              (g)
                                      Approximate
             Number of Shares         Date of         Name of Each
             or Other Units           Sale (See       Securities
             Outstanding              instr. 3(f))    Exchange
             (See instr. 3(e))        (MO., DAY, YR.) (See instr. 3(g))
  -----------------------------------------------------------------------------
  
             12,151,735               OCTOBER 1, 1999   NASDAQ
  
  -----------------------------------------------------------------------------
  
  INSTRUCTIONS:
     1.  (a) Name of issuer
         (b) Issuer's I.R.S. Identification Number
         (c) Issuer's S.E.C. file number, if any
         (d) Issuer's address, including zip code
         (e) Issuer's telephone number, including area code
     2.  (a) Name of person for whose account the securities are
             to be sold
         (b) Such person's Social Security or I.R.S.
             identification number
         (c) Such person's relationship to the issuer (e.g.,
             officer, director, 10% stockholder, or member
             of immediate family of any of the foregoing)
  
                                        2
  (d) Such person's address, including zip code
     3.  (a) Title of the class of securities to be sold
         (b) Name and address of each broker through whom the
             securities are intended to be sold
         (c) Number of shares or other units to be sold (if debt
             securities, give the aggregate face amount)
         (d) Aggregate market value of the securities to be sold
             as of a specified date within 10 days prior to the
             filing of this notice
         (e) Number of shares or other units of the class
             outstanding, or if debt securities the face amount
             thereof outstanding, as shown by the most recent
             report or statement published by the issuer
         (f) Approximate date on which the securities are to be
             sold
         (g) Name of each securities exchange, if any, on which
             the securities are intended to be sold
  
                                        3
  TABLE I--SECURITIES TO BE SOLD
  
  Furnish the following information with respect to the acquisition of the
  securities to be sold and with respect to the payment of all or any part
  of the purchase price or other consideration therefor:
  
  -----------------------------------------------------------------------------
  Title of  Date You Nature of   Name of Person  Amount of   Date of  Nature
  the Class Acquired Acquisition From Whom       Securities  Payment  of Payment
                     Transaction Acquired (If    Acquired
                                 gift, also
                                 give date
                                 donor acquired)
  -----------------------------------------------------------------------------
  COMMON    JUNE 1,  PRIVATE     THE ISSUER      118,229     JUNE 1,
  STOCK     1998     PLACEMENT                               1998     CASH
  
  -----------------------------------------------------------------------------
  
  INSTRUCTIONS:
  1.  If the securities were purchased and full payment therefore was not made in
      cash at the time of purchase, explain in the table or in a note thereto
      the nature of the consideration given. If the consideration consisted of
      any note or other obligation, or if payment was made in installments
      describe the arrangement and state when the note or other obligation was
      discharged in full or the last installment paid.
  
  ------------------------------------------------------------------------------
                TABLE II--SECURITIES SOLD DURING THE PAST 3 MONTHS
       Furnish the following information as to all securities of the issuer
                              sold during the past 3
       months by the person for whose account the securities are to be sold.
  
  -----------------------------------------------------------------------------
  Name and Address Title of Securities Sold  Date of Sale Amount of   Gross
                                                          Securities  Proceeds
                                                          Sold
  -----------------------------------------------------------------------------
  
  -----------------------------------------------------------------------------
  
                                        4
  REMARKS:
  
  INSTRUCTIONS:
  See the definition of "person" in paragraph (a) of Rule 144. Information is to
  be given not only as to the person for whose account the securities are to be
  sold but also as to all other persons included in that definition. In
  addition, information shall be given as to sales by all persons whose sales
  are required by paragraph (e) of Rule 144 to be aggregated with sales for the
  account of the person filing this notice.
  
                                    October 5, 1999
                      ----------------------------------------
                                  DATE OF NOTICE
  
  ATTENTION:
  The person for whose account the securities to which this notice relates are
  to be sold hereby represents by signing this notice that he does not know any
  material adverse information in regard to the current and prospective
  operations of the Issuer of the securities to be sold which has not been
  publicly disclosed.
                             CAMELOT MANAGEMENT CORP.
  
                               /S/ Scott M. Smith
                      ----------------------------------------
                                    (SIGNATURE)
  
  The notice shall be signed by the person for whose account the securities are
  to be sold. At least one copy of the notice shall be manually signed.  Any
  copies not manually signed shall bear typed or printed signatures.
  
  ATTENTION: INTERNATIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE FEDERAL
                     CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).
  
                                        5
  00934001.AF0