content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
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  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001337297</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000763901</issuerCik>
  <issuerName>Popular, Inc.</issuerName>
  <secFileNumber>001-34084</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">209 Munoz Rivera Ave.</street1>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00918</zipCode>
  </issuerAddress>
  <issuerContactPhone>787-765-9800</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lidio V. Soriano</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Officer</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>Keefe, Bruyette &amp; Woods</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">787 Seventh Ave, 4th Floor</street1>
  <city xmlns="http://www.sec.gov/edgar/common">New York</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">10019</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>12922</noOfUnitsSold>
  <aggregateMarketValue>1149282.68</aggregateMarketValue>
  <noOfUnitsOutstanding>72154356</noOfUnitsOutstanding>
  <approxSaleDate>01/31/2024</approxSaleDate>
  <securitiesExchangeName>NASDAQ</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>02/17/2012</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>3673</amountOfSecuritiesAcquired>
  <paymentDate>02/17/2012</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>02/22/2013</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>4563</amountOfSecuritiesAcquired>
  <paymentDate>02/22/2013</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>10/24/2014</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>4686</amountOfSecuritiesAcquired>
  <paymentDate>10/24/2014</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <noticeSignature>
  <noticeDate>01/31/2024</noticeDate>
  <signature>Lidio V. Soriano</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3728}]
text: 144
  0001337297
  XXXXXXXX
  LIVE
  0000763901
  Popular, Inc.
  001-34084
  209 Munoz Rivera Ave.
  San Juan
  PR
  00918
  787-765-9800
  Lidio V. Soriano
  Officer
  Common Stock Par Value $0.01 per share
  Keefe, Bruyette & Woods
  787 Seventh Ave, 4th Floor
  New York
  NY
  10019
  12922
  1149282.68
  72154356
  01/31/2024
  NASDAQ
  Common Stock Par Value $0.01 per share
  02/17/2012
  Stock Award
  Popular, Inc.
  N
  3673
  02/17/2012
  Compensation
  Common Stock Par Value $0.01 per share
  02/22/2013
  Stock Award
  Popular, Inc.
  N
  4563
  02/22/2013
  Compensation
  Common Stock Par Value $0.01 per share
  10/24/2014
  Stock Award
  Popular, Inc.
  N
  4686
  10/24/2014
  Compensation
  Y
  01/31/2024
  Lidio V. Soriano