content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001589622</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000713676</issuerCik>
  <issuerName>PNC FINANCIAL SERVICES GROUP, INC.</issuerName>
  <secFileNumber>001-09718</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">The Tower at PNC Plaza</street1>
  <street2 xmlns="http://www.sec.gov/edgar/common">300 Fifth Avenue</street2>
  <city xmlns="http://www.sec.gov/edgar/common">Pittsburgh</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PA</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">15222-2707</zipCode>
  </issuerAddress>
  <issuerContactPhone>877-762-7928</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Jordan Gregory B.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Officer</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>J.P. MORGAN SECURITIES LLC</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">383 MADISON AVENUE</street1>
  <city xmlns="http://www.sec.gov/edgar/common">NEW YORK</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">NY</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">10179</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>20000</noOfUnitsSold>
  <aggregateMarketValue>3818446.00</aggregateMarketValue>
  <noOfUnitsOutstanding>397496265</noOfUnitsOutstanding>
  <approxSaleDate>10/17/2024</approxSaleDate>
  <securitiesExchangeName>NYSE</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/11/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>207</amountOfSecuritiesAcquired>
  <paymentDate>02/11/2023</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/10/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>5079</amountOfSecuritiesAcquired>
  <paymentDate>02/10/2021</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/13/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>1174</amountOfSecuritiesAcquired>
  <paymentDate>02/13/2023</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/13/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>1163</amountOfSecuritiesAcquired>
  <paymentDate>02/13/2021</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/13/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>935</amountOfSecuritiesAcquired>
  <paymentDate>02/13/2021</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/15/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>896</amountOfSecuritiesAcquired>
  <paymentDate>02/15/2021</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/16/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>791</amountOfSecuritiesAcquired>
  <paymentDate>02/16/2021</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/16/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>986</amountOfSecuritiesAcquired>
  <paymentDate>02/16/2022</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/16/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>1164</amountOfSecuritiesAcquired>
  <paymentDate>02/16/2022</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/16/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>935</amountOfSecuritiesAcquired>
  <paymentDate>02/16/2022</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/15/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Restricted stock vesting</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>6670</amountOfSecuritiesAcquired>
  <paymentDate>02/15/2022</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <noticeSignature>
  <noticeDate>10/17/2024</noticeDate>
  <signature>Laura Gleason, Attorney-in-Fact for Gregory B. Jordan</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 7673}]
text: 144
  0001589622
  XXXXXXXX
  LIVE
  0000713676
  PNC FINANCIAL SERVICES GROUP, INC.
  001-09718
  The Tower at PNC Plaza
  300 Fifth Avenue
  Pittsburgh
  PA
  15222-2707
  877-762-7928
  Jordan Gregory B.
  Officer
  Common Stock
  J.P. MORGAN SECURITIES LLC
  383 MADISON AVENUE
  NEW YORK
  NY
  10179
  20000
  3818446.00
  397496265
  10/17/2024
  NYSE
  Common Stock
  02/11/2023
  Restricted stock vesting
  Issuer
  N
  207
  02/11/2023
  Compensation
  Common Stock
  02/10/2021
  Restricted stock vesting
  Issuer
  N
  5079
  02/10/2021
  Compensation
  Common Stock
  02/13/2023
  Restricted stock vesting
  Issuer
  N
  1174
  02/13/2023
  Compensation
  Common Stock
  02/13/2021
  Restricted stock vesting
  Issuer
  N
  1163
  02/13/2021
  Compensation
  Common Stock
  02/13/2021
  Restricted stock vesting
  Issuer
  N
  935
  02/13/2021
  Compensation
  Common Stock
  02/15/2021
  Restricted stock vesting
  Issuer
  N
  896
  02/15/2021
  Compensation
  Common Stock
  02/16/2021
  Restricted stock vesting
  Issuer
  N
  791
  02/16/2021
  Compensation
  Common Stock
  02/16/2022
  Restricted stock vesting
  Issuer
  N
  986
  02/16/2022
  Compensation
  Common Stock
  02/16/2022
  Restricted stock vesting
  Issuer
  N
  1164
  02/16/2022
  Compensation
  Common Stock
  02/16/2022
  Restricted stock vesting
  Issuer
  N
  935
  02/16/2022
  Compensation
  Common Stock
  02/15/2022
  Restricted stock vesting
  Issuer
  N
  6670
  02/15/2022
  Compensation
  Y
  10/17/2024
  Laura Gleason, Attorney-in-Fact for Gregory B. Jordan