content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001864396</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001767258</issuerCik>
        <issuerName>XPEL, Inc.</issuerName>
        <secFileNumber>001-38858</secFileNumber>
        <issuerAddress>
          <com:street1>711 BROADWAY ST.</com:street1>
          <com:street2>SUITE 320</com:street2>
          <com:city>SAN ANTONIO</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>210-678-3700</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Moreau Mathieu</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Senior Vice President Sales &amp; Product</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Ameriprise Financial</name>
          <address>
            <com:street1>2865 Ameriprise Financial Center</com:street1>
            <com:city>Minneapolis</com:city>
            <com:stateOrCountry>MN</com:stateOrCountry>
            <com:zipCode>55474</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>40000</noOfUnitsSold>
        <aggregateMarketValue>3000000.00</aggregateMarketValue>
        <noOfUnitsOutstanding>27622944</noOfUnitsOutstanding>
        <approxSaleDate>08/16/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/30/2018</acquiredDate>
        <natureOfAcquisitionTransaction>Private Placement</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Peterson McVicar LLP</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>40000</amountOfSecuritiesAcquired>
        <paymentDate>01/30/2018</paymentDate>
        <natureOfPayment>Cash</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>Trade being made as part of a 10B5-1 plan.  Order will execute over multiple days</remarks>
      <noticeSignature>
        <noticeDate>08/16/2023</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>05/15/2023</planAdoptionDate>
        </planAdoptionDates>
        <signature>Mathieu Moreau by Alexander Meginnes</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
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text: 144
  0001864396
  XXXXXXXX
  LIVE
  0001767258
  XPEL, Inc.
  001-38858
  711 BROADWAY ST.
  SUITE 320
  SAN ANTONIO
  TX
  78215
  210-678-3700
  Moreau Mathieu
  Senior Vice President Sales & Product
  Common
  Ameriprise Financial
  2865 Ameriprise Financial Center
  Minneapolis
  MN
  55474
  40000
  3000000.00
  27622944
  08/16/2023
  NASDAQ
  Common
  01/30/2018
  Private Placement
  Peterson McVicar LLP
  N
  40000
  01/30/2018
  Cash
  Y
  Trade being made as part of a 10B5-1 plan.  Order will execute over multiple days
  08/16/2023
  05/15/2023
  Mathieu Moreau by Alexander Meginnes