content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001514225</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000084839</issuerCik>
        <issuerName>ROLLINS INC</issuerName>
        <secFileNumber>001-04422</secFileNumber>
        <issuerAddress>
          <com:street1>2170 PIEDMONT RD NE</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30324</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>4048882000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Wilson John F</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Officer</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Cetera Advisor Networks</name>
          <address>
            <com:street1>2301 Rosecrans Ave, Suite 5100</com:street1>
            <com:city>El Segundo</com:city>
            <com:stateOrCountry>CA</com:stateOrCountry>
            <com:zipCode>90245</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>40000</noOfUnitsSold>
        <aggregateMarketValue>2240000.00</aggregateMarketValue>
        <noOfUnitsOutstanding>484414000</noOfUnitsOutstanding>
        <approxSaleDate>05/29/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>01/22/2025</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>13193</amountOfSecuritiesAcquired>
        <paymentDate>01/22/2025</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>The securities to be sold were acquired upon vesting of restricted stock units during the period of 1/22/2023 and 1/26/2023.</remarks>
      <noticeSignature>
        <noticeDate>05/28/2025</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>10/25/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>Samuel Chi</signature>
      </noticeSignature>
    </formData>
  
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2955}]
text: 144
  0001514225
  XXXXXXXX
  LIVE
  0000084839
  ROLLINS INC
  001-04422
  2170 PIEDMONT RD NE
  ATLANTA
  GA
  30324
  4048882000
  Wilson John F
  Officer
  Common
  Cetera Advisor Networks
  2301 Rosecrans Ave, Suite 5100
  El Segundo
  CA
  90245
  40000
  2240000.00
  484414000
  05/29/2025
  NYSE
  Common
  01/22/2025
  Restricted Stock Units
  Issuer
  N
  13193
  01/22/2025
  N/A
  Y
  The securities to be sold were acquired upon vesting of restricted stock units during the period of 1/22/2023 and 1/26/2023.
  05/28/2025
  10/25/2024
  Samuel Chi