content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001432034</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
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      <issuerInfo>
        <issuerCik>0000230557</issuerCik>
        <issuerName>SELECTIVE INSURANCE GROUP INC</issuerName>
        <secFileNumber>001-33067</secFileNumber>
        <issuerAddress>
          <com:street1>40 WANTAGE AVENUE</com:street1>
          <com:city>BRANCHVILLE</com:city>
          <com:stateOrCountry>NJ</com:stateOrCountry>
          <com:zipCode>07890</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>9739483000</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Marchioni John J.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>CHAIRMAN &amp; CEO</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>RBC WEALTH MANAGEMENT</name>
          <address>
            <com:street1>250 NICOLLET MALL, SUITE 1700</com:street1>
            <com:city>MINNEAPOLIS</com:city>
            <com:stateOrCountry>MN</com:stateOrCountry>
            <com:zipCode>55401</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>2976</noOfUnitsSold>
        <aggregateMarketValue>297420.00</aggregateMarketValue>
        <noOfUnitsOutstanding>60566856</noOfUnitsOutstanding>
        <approxSaleDate>08/25/2023</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>COMMON</securitiesClassTitle>
        <acquiredDate>02/04/2022</acquiredDate>
        <natureOfAcquisitionTransaction>RSU VEST</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2976</amountOfSecuritiesAcquired>
        <paymentDate>02/09/2023</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>08/25/2023</noticeDate>
        <signature>JEFFREY EISCHENS</signature>
      </noticeSignature>
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text: 144
  0001432034
  XXXXXXXX
  LIVE
  0000230557
  SELECTIVE INSURANCE GROUP INC
  001-33067
  40 WANTAGE AVENUE
  BRANCHVILLE
  NJ
  07890
  9739483000
  Marchioni John J.
  CHAIRMAN & CEO
  COMMON
  RBC WEALTH MANAGEMENT
  250 NICOLLET MALL, SUITE 1700
  MINNEAPOLIS
  MN
  55401
  2976
  297420.00
  60566856
  08/25/2023
  NASDAQ
  COMMON
  02/04/2022
  RSU VEST
  ISSUER
  N
  2976
  02/09/2023
  N/A
  Y
  08/25/2023
  JEFFREY EISCHENS