content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001827841</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001821160</issuerCik>
        <issuerName>Guild Holdings Company</issuerName>
        <secFileNumber>001-39645</secFileNumber>
        <issuerAddress>
          <com:street1>5887 Copley Drive</com:street1>
          <com:city>San Diego</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>92111</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>858-560-6330</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Mary Ann McGarry</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
          <relationshipToIssuer>10% Shareholder</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue, 6th Floor</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>105000</noOfUnitsSold>
        <aggregateMarketValue>1388100</aggregateMarketValue>
        <noOfUnitsOutstanding>21570827</noOfUnitsOutstanding>
        <approxSaleDate>03/28/2025</approxSaleDate>
        <securitiesExchangeName>NYSE</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Class A Common Stock</securitiesClassTitle>
        <acquiredDate>10/22/2020</acquiredDate>
        <natureOfAcquisitionTransaction>Shares acquired through Guild IPO. Interests that McGarry Strategic Enterprises held in Guild Investors, LLC (or its intermediate holding company called Guild Management LLC) were converted into the current Class A common stock of Guild Holdings Company.</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>105000</amountOfSecuritiesAcquired>
        <paymentDate>10/22/2020</paymentDate>
        <natureOfPayment>N/A</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>The shares covered by this filing will be sold by the McGarry Strategic Enterprises LLC, Mary Ann McGarry as Manager on 03/28/25 or within three months from the date of this filing.</remarks>
      <noticeSignature>
        <noticeDate>03/28/2025</noticeDate>
        <planAdoptionDates>
          <planAdoptionDate>08/27/2024</planAdoptionDate>
        </planAdoptionDates>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Mary Ann McGarry</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3458}]
text: 144
  0001827841
  XXXXXXXX
  LIVE
  0001821160
  Guild Holdings Company
  001-39645
  5887 Copley Drive
  San Diego
  CA
  92111
  858-560-6330
  Mary Ann McGarry
  Director
  10% Shareholder
  Class A Common Stock
  J.P. Morgan Securities LLC
  390 Madison Avenue, 6th Floor
  New York
  NY
  10017
  105000
  1388100
  21570827
  03/28/2025
  NYSE
  Class A Common Stock
  10/22/2020
  Shares acquired through Guild IPO. Interests that McGarry Strategic Enterprises held in Guild Investors, LLC (or its intermediate holding company called Guild Management LLC) were converted into the current Class A common stock of Guild Holdings Company.
  Issuer
  N
  105000
  10/22/2020
  N/A
  Y
  The shares covered by this filing will be sold by the McGarry Strategic Enterprises LLC, Mary Ann McGarry as Manager on 03/28/25 or within three months from the date of this filing.
  03/28/2025
  08/27/2024
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for Mary Ann McGarry