content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001243211</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000036029</issuerCik>
  <issuerName>FIRST FINANCIAL BANKSHARES, INC.</issuerName>
  <secFileNumber>000-07674</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">400 Pine Street</street1>
  <city xmlns="http://www.sec.gov/edgar/common">Abilene</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">TX</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">79601</zipCode>
  </issuerAddress>
  <issuerContactPhone>325-627-7155</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DUESER F SCOTT</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Officer</relationshipToIssuer>
  <relationshipToIssuer>Director</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>First Financial Trust &amp; Asset Management Company</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">400 Pine St</street1>
  <street2 xmlns="http://www.sec.gov/edgar/common">Suite 300</street2>
  <city xmlns="http://www.sec.gov/edgar/common">Abilene</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">TX</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">79601</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>36000</noOfUnitsSold>
  <aggregateMarketValue>1482480</aggregateMarketValue>
  <noOfUnitsOutstanding>142910170</noOfUnitsOutstanding>
  <approxSaleDate>12/12/2024</approxSaleDate>
  <securitiesExchangeName>NASDAQ</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>09/14/1993</acquiredDate>
  <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>11000</amountOfSecuritiesAcquired>
  <paymentDate>09/14/1993</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>02/25/2013</acquiredDate>
  <natureOfAcquisitionTransaction>Estate</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Estate</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>24096</amountOfSecuritiesAcquired>
  <paymentDate>02/25/2013</paymentDate>
  <natureOfPayment>Estate</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock</securitiesClassTitle>
  <acquiredDate>11/16/2012</acquiredDate>
  <natureOfAcquisitionTransaction>Estate</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Estate</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>904</amountOfSecuritiesAcquired>
  <paymentDate>11/16/2012</paymentDate>
  <natureOfPayment>Estate</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <remarks>Mr. Dueser will gift 11,000 shares of the issuer's stock to the Dueser Foundation. The reporting person will no longer have any beneficial ownership or pecuniary interest in such shares after the transaction. The sale of 25,000 shares will be made as part of the family limited partnership's diversification plan in connection with the manager's fiduciary obligations. </remarks>
  <noticeSignature>
  <noticeDate>12/12/2024</noticeDate>
  <signature>Michelle S. Hickox Attorney in Fact for F. Scott Dueser</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4165}]
text: 144
  0001243211
  XXXXXXXX
  LIVE
  0000036029
  FIRST FINANCIAL BANKSHARES, INC.
  000-07674
  400 Pine Street
  Abilene
  TX
  79601
  325-627-7155
  DUESER F SCOTT
  Officer
  Director
  Common Stock
  First Financial Trust & Asset Management Company
  400 Pine St
  Suite 300
  Abilene
  TX
  79601
  36000
  1482480
  142910170
  12/12/2024
  NASDAQ
  Common Stock
  09/14/1993
  Open Market Purchase
  Open Market Purchase
  N
  11000
  09/14/1993
  Cash
  Common Stock
  02/25/2013
  Estate
  Estate
  N
  24096
  02/25/2013
  Estate
  Common Stock
  11/16/2012
  Estate
  Estate
  N
  904
  11/16/2012
  Estate
  Y
  Mr. Dueser will gift 11,000 shares of the issuer's stock to the Dueser Foundation. The reporting person will no longer have any beneficial ownership or pecuniary interest in such shares after the transaction. The sale of 25,000 shares will be made as part of the family limited partnership's diversification plan in connection with the manager's fiduciary obligations.
  12/12/2024
  Michelle S. Hickox Attorney in Fact for F. Scott Dueser