content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <!-- Generated by Workiva -->
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001134726</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0001329099</issuerCik>
        <issuerName>Baidu, Inc.</issuerName>
        <secFileNumber>000-51469</secFileNumber>
        <issuerAddress>
          <com:street1>Baidu Campus No.10 Shangdi 10th Street</com:street1>
          <com:street2>Haidian District</com:street2>
          <com:city>Beijing</com:city>
          <com:stateOrCountry>F4</com:stateOrCountry>
          <com:zipCode>100085</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>86-10-5992-8888</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>James Ding</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Independent Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>American Depositary Shares</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>J.P. Morgan Securities LLC</name>
          <address>
            <com:street1>390 Madison Avenue, 6th Floor</com:street1>
            <com:city>New York</com:city>
            <com:stateOrCountry>NY</com:stateOrCountry>
            <com:zipCode>10017</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>7000</noOfUnitsSold>
        <aggregateMarketValue>729400</aggregateMarketValue>
        <noOfUnitsOutstanding>2280411080</noOfUnitsOutstanding>
        <approxSaleDate>03/18/2025</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>American Depositary Shares</securitiesClassTitle>
        <acquiredDate>03/19/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>2490</amountOfSecuritiesAcquired>
        <paymentDate>03/19/2021</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>American Depositary Shares</securitiesClassTitle>
        <acquiredDate>02/23/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>4579</amountOfSecuritiesAcquired>
        <paymentDate>02/23/2023</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <remarks>This Form 144 was originally intended to be filed on March 18, 2025. The initial attempt to file was unsuccessful due to technical issues with the filer's Edgar codes. The filer will submit a request for filing date adjustment with the SEC.</remarks>
      <noticeSignature>
        <noticeDate>04/09/2025</noticeDate>
        <signature>/s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for James Ding</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3727}]
text: 144
  0001134726
  XXXXXXXX
  LIVE
  0001329099
  Baidu, Inc.
  000-51469
  Baidu Campus No.10 Shangdi 10th Street
  Haidian District
  Beijing
  F4
  100085
  86-10-5992-8888
  James Ding
  Independent Director
  American Depositary Shares
  J.P. Morgan Securities LLC
  390 Madison Avenue, 6th Floor
  New York
  NY
  10017
  7000
  729400
  2280411080
  03/18/2025
  NASDAQ
  American Depositary Shares
  03/19/2021
  Compensation
  Issuer
  N
  2490
  03/19/2021
  Compensation
  American Depositary Shares
  02/23/2023
  Compensation
  Issuer
  N
  4579
  02/23/2023
  Compensation
  Y
  This Form 144 was originally intended to be filed on March 18, 2025. The initial attempt to file was unsuccessful due to technical issues with the filer's Edgar codes. The filer will submit a request for filing date adjustment with the SEC.
  04/09/2025
  /s/ J.P. Morgan Securities LLC as agent and attorney-in-fact for James Ding