content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
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  <filer>
  <filerCredentials>
  <cik>0001289698</cik>
  <ccc>XXXXXXXX</ccc>
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  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000763901</issuerCik>
  <issuerName>Popular, Inc.</issuerName>
  <secFileNumber>001-34084</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">209 Munoz Rivera Ave.</street1>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00918</zipCode>
  </issuerAddress>
  <issuerContactPhone>787-765-9800</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Maria Luisa Ferre</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Director</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>UBS Financial Services, Inc.</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">250 Munoz Rivera Ave.</street1>
  <street2 xmlns="http://www.sec.gov/edgar/common">PH Floor</street2>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00918-9998</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>2095</noOfUnitsSold>
  <aggregateMarketValue>140616.40</aggregateMarketValue>
  <noOfUnitsOutstanding>72127733</noOfUnitsOutstanding>
  <approxSaleDate>08/31/2023</approxSaleDate>
  <securitiesExchangeName>NASDAQ</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>07/01/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>194</amountOfSecuritiesAcquired>
  <paymentDate>07/02/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>10/01/2021</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>179</amountOfSecuritiesAcquired>
  <paymentDate>10/01/2021</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>01/03/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>172</amountOfSecuritiesAcquired>
  <paymentDate>01/03/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/01/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>205</amountOfSecuritiesAcquired>
  <paymentDate>04/01/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>07/01/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>220</amountOfSecuritiesAcquired>
  <paymentDate>07/01/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>10/03/2022</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>241</amountOfSecuritiesAcquired>
  <paymentDate>10/03/2022</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>01/03/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>271</amountOfSecuritiesAcquired>
  <paymentDate>01/03/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/03/2023</acquiredDate>
  <natureOfAcquisitionTransaction>Automatic Dividend Reinvestments</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>318</amountOfSecuritiesAcquired>
  <paymentDate>04/03/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
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  <nameOfPersonfromWhomAcquired>Popular, Inc. Stock Purchase and Dividend Reinvestment Plan</nameOfPersonfromWhomAcquired>
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  <amountOfSecuritiesAcquired>295</amountOfSecuritiesAcquired>
  <paymentDate>07/03/2023</paymentDate>
  <natureOfPayment>Cash</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <noticeSignature>
  <noticeDate>08/31/2023</noticeDate>
  <signature>Maria Luisa Ferre</signature>
  </noticeSignature>
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metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 7368}]
text: 144
  0001289698
  XXXXXXXX
  LIVE
  0000763901
  Popular, Inc.
  001-34084
  209 Munoz Rivera Ave.
  San Juan
  PR
  00918
  787-765-9800
  Maria Luisa Ferre
  Director
  Common Stock Par Value $0.01 per share
  UBS Financial Services, Inc.
  250 Munoz Rivera Ave.
  PH Floor
  San Juan
  PR
  00918-9998
  2095
  140616.40
  72127733
  08/31/2023
  NASDAQ
  Common Stock Par Value $0.01 per share
  07/01/2021
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  194
  07/02/2021
  Cash
  Common Stock Par Value $0.01 per share
  10/01/2021
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  179
  10/01/2021
  Cash
  Common Stock Par Value $0.01 per share
  01/03/2022
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  172
  01/03/2022
  Cash
  Common Stock Par Value $0.01 per share
  04/01/2022
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  205
  04/01/2022
  Cash
  Common Stock Par Value $0.01 per share
  07/01/2022
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  220
  07/01/2022
  Cash
  Common Stock Par Value $0.01 per share
  10/03/2022
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  241
  10/03/2022
  Cash
  Common Stock Par Value $0.01 per share
  01/03/2023
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  271
  01/03/2023
  Cash
  Common Stock Par Value $0.01 per share
  04/03/2023
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  318
  04/03/2023
  Cash
  Common Stock Par Value $0.01 per share
  07/03/2023
  Automatic Dividend Reinvestments
  Popular, Inc. Stock Purchase and Dividend Reinvestment Plan
  N
  295
  07/03/2023
  Cash
  Y
  08/31/2023
  Maria Luisa Ferre