content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
    <headerData>
      <submissionType>144</submissionType>
      <filerInfo>
        <filer>
          <filerCredentials>
            <cik>0001219878</cik>
            <ccc>XXXXXXXX</ccc>
          </filerCredentials>
        </filer>
        <liveTestFlag>LIVE</liveTestFlag>
  
  
      </filerInfo>
    </headerData>
    <formData>
      <issuerInfo>
        <issuerCik>0000745732</issuerCik>
        <issuerName>ROSS STORES, INC.</issuerName>
        <secFileNumber>000-14678</secFileNumber>
        <issuerAddress>
          <com:street1>5130 HACIENDA DRIVE</com:street1>
          <com:city>DUBLIN</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94568</com:zipCode>
        </issuerAddress>
        <issuerContactPhone>9259654400</issuerContactPhone>
        <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>RENDA LARREE M</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
        <relationshipsToIssuer>
          <relationshipToIssuer>Director</relationshipToIssuer>
        </relationshipsToIssuer>
      </issuerInfo>
      <securitiesInformation>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <brokerOrMarketmakerDetails>
          <name>Pershing Advisor Solutions</name>
          <address>
            <com:street1>One Pershing Plaza</com:street1>
            <com:city>JERSEY CITY</com:city>
            <com:stateOrCountry>NJ</com:stateOrCountry>
            <com:zipCode>07399</com:zipCode>
          </address>
        </brokerOrMarketmakerDetails>
        <noOfUnitsSold>4168</noOfUnitsSold>
        <aggregateMarketValue>600000.00</aggregateMarketValue>
        <noOfUnitsOutstanding>336666266</noOfUnitsOutstanding>
        <approxSaleDate>03/27/2024</approxSaleDate>
        <securitiesExchangeName>NASDAQ</securitiesExchangeName>
      </securitiesInformation>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/24/2021</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>914</amountOfSecuritiesAcquired>
        <paymentDate>05/24/2021</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/04/2022</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1340</amountOfSecuritiesAcquired>
        <paymentDate>05/04/2022</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <securitiesToBeSold>
        <securitiesClassTitle>Common</securitiesClassTitle>
        <acquiredDate>05/04/2023</acquiredDate>
        <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
        <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
        <isGiftTransaction>N</isGiftTransaction>
        <amountOfSecuritiesAcquired>1914</amountOfSecuritiesAcquired>
        <paymentDate>05/04/2023</paymentDate>
        <natureOfPayment>Compensation</natureOfPayment>
      </securitiesToBeSold>
      <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
      <noticeSignature>
        <noticeDate>03/27/2024</noticeDate>
        <signature>Larree m Renda</signature>
      </noticeSignature>
    </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3784}]
text: 144
  0001219878
  XXXXXXXX
  LIVE
  0000745732
  ROSS STORES, INC.
  000-14678
  5130 HACIENDA DRIVE
  DUBLIN
  CA
  94568
  9259654400
  RENDA LARREE M
  Director
  Common
  Pershing Advisor Solutions
  One Pershing Plaza
  JERSEY CITY
  NJ
  07399
  4168
  600000.00
  336666266
  03/27/2024
  NASDAQ
  Common
  05/24/2021
  Restricted Stock Vesting
  Issuer
  N
  914
  05/24/2021
  Compensation
  Common
  05/04/2022
  Restricted Stock Vesting
  Issuer
  N
  1340
  05/04/2022
  Compensation
  Common
  05/04/2023
  Restricted Stock Vesting
  Issuer
  N
  1914
  05/04/2023
  Compensation
  Y
  03/27/2024
  Larree m Renda