content: <?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
  <submissionType>144</submissionType>
  <filerInfo>
  <filer>
  <filerCredentials>
  <cik>0001647743</cik>
  <ccc>XXXXXXXX</ccc>
  </filerCredentials>
  </filer>
  <liveTestFlag>LIVE</liveTestFlag>
  </filerInfo>
  </headerData>
  <formData>
  <issuerInfo>
  <issuerCik>0000763901</issuerCik>
  <issuerName>Popular, Inc.</issuerName>
  <secFileNumber>001-34084</secFileNumber>
  <issuerAddress>
  <street1 xmlns="http://www.sec.gov/edgar/common">209 Munoz Rivera Ave.</street1>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00918</zipCode>
  </issuerAddress>
  <issuerContactPhone>787-765-9800</issuerContactPhone>
  <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Camille Burckhart</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
  <relationshipsToIssuer>
  <relationshipToIssuer>Officer</relationshipToIssuer>
  </relationshipsToIssuer>
  </issuerInfo>
  <securitiesInformation>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <brokerOrMarketmakerDetails>
  <name>Popular Securities, LLC</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">209 Munoz Rivera Ave.</street1>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00918</zipCode>
  </address>
  </brokerOrMarketmakerDetails>
  <noOfUnitsSold>7764</noOfUnitsSold>
  <aggregateMarketValue>562035.96</aggregateMarketValue>
  <noOfUnitsOutstanding>72154356</noOfUnitsOutstanding>
  <approxSaleDate>11/21/2023</approxSaleDate>
  <securitiesExchangeName>NASD</securitiesExchangeName>
  </securitiesInformation>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/27/2011</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>119</amountOfSecuritiesAcquired>
  <paymentDate>04/27/2011</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/24/2012</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>1116</amountOfSecuritiesAcquired>
  <paymentDate>04/24/2012</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/26/2012</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>63</amountOfSecuritiesAcquired>
  <paymentDate>04/26/2012</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/30/2013</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>943</amountOfSecuritiesAcquired>
  <paymentDate>04/30/2013</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/25/2014</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>779</amountOfSecuritiesAcquired>
  <paymentDate>04/25/2014</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/29/2015</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>530</amountOfSecuritiesAcquired>
  <paymentDate>04/29/2015</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>"Common Stock Par Value $0.01 per share"</securitiesClassTitle>
  <acquiredDate>01/27/2016</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>1623</amountOfSecuritiesAcquired>
  <paymentDate>01/27/2016</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/29/2016</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>66</amountOfSecuritiesAcquired>
  <paymentDate>04/29/2016</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>"Common Stock Par Value $0.01 per share"</securitiesClassTitle>
  <acquiredDate>02/24/2017</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>2284</amountOfSecuritiesAcquired>
  <paymentDate>02/24/2017</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <securitiesToBeSold>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <acquiredDate>04/25/2017</acquiredDate>
  <natureOfAcquisitionTransaction>Stock Award</natureOfAcquisitionTransaction>
  <nameOfPersonfromWhomAcquired>Popular, Inc.</nameOfPersonfromWhomAcquired>
  <isGiftTransaction>N</isGiftTransaction>
  <amountOfSecuritiesAcquired>241</amountOfSecuritiesAcquired>
  <paymentDate>04/25/2017</paymentDate>
  <natureOfPayment>Compensation</natureOfPayment>
  </securitiesToBeSold>
  <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
  <securitiesSoldInPast3Months>
  <sellerDetails>
  <name>Camille Burckhart</name>
  <address>
  <street1 xmlns="http://www.sec.gov/edgar/common">PO Box 362708</street1>
  <city xmlns="http://www.sec.gov/edgar/common">San Juan</city>
  <stateOrCountry xmlns="http://www.sec.gov/edgar/common">PR</stateOrCountry>
  <zipCode xmlns="http://www.sec.gov/edgar/common">00936-2708</zipCode>
  </address>
  </sellerDetails>
  <securitiesClassTitle>Common Stock Par Value $0.01 per share</securitiesClassTitle>
  <saleDate>09/08/2023</saleDate>
  <amountOfSecuritiesSold>7000</amountOfSecuritiesSold>
  <grossProceeds>450664.02</grossProceeds>
  </securitiesSoldInPast3Months>
  <noticeSignature>
  <noticeDate>11/21/2023</noticeDate>
  <signature>Camille Burckhart</signature>
  </noticeSignature>
  </formData>
  </edgarSubmission>
metadata_documents: [{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 7906}]
text: 144
  0001647743
  XXXXXXXX
  LIVE
  0000763901
  Popular, Inc.
  001-34084
  209 Munoz Rivera Ave.
  San Juan
  PR
  00918
  787-765-9800
  Camille Burckhart
  Officer
  Common Stock Par Value $0.01 per share
  Popular Securities, LLC
  209 Munoz Rivera Ave.
  San Juan
  PR
  00918
  7764
  562035.96
  72154356
  11/21/2023
  NASD
  Common Stock Par Value $0.01 per share
  04/27/2011
  Stock Award
  Popular, Inc.
  N
  119
  04/27/2011
  Compensation
  Common Stock Par Value $0.01 per share
  04/24/2012
  Stock Award
  Popular, Inc.
  N
  1116
  04/24/2012
  Compensation
  Common Stock Par Value $0.01 per share
  04/26/2012
  Stock Award
  Popular, Inc.
  N
  63
  04/26/2012
  Compensation
  Common Stock Par Value $0.01 per share
  04/30/2013
  Stock Award
  Popular, Inc.
  N
  943
  04/30/2013
  Compensation
  Common Stock Par Value $0.01 per share
  04/25/2014
  Stock Award
  Popular, Inc.
  N
  779
  04/25/2014
  Compensation
  Common Stock Par Value $0.01 per share
  04/29/2015
  Stock Award
  Popular, Inc.
  N
  530
  04/29/2015
  Compensation
  "Common Stock Par Value $0.01 per share"
  01/27/2016
  Stock Award
  Popular, Inc.
  N
  1623
  01/27/2016
  Compensation
  Common Stock Par Value $0.01 per share
  04/29/2016
  Stock Award
  Popular, Inc.
  N
  66
  04/29/2016
  Compensation
  "Common Stock Par Value $0.01 per share"
  02/24/2017
  Stock Award
  Popular, Inc.
  N
  2284
  02/24/2017
  Compensation
  Common Stock Par Value $0.01 per share
  04/25/2017
  Stock Award
  Popular, Inc.
  N
  241
  04/25/2017
  Compensation
  N
  Camille Burckhart
  PO Box 362708
  San Juan
  PR
  00936-2708
  Common Stock Par Value $0.01 per share
  09/08/2023
  7000
  450664.02
  11/21/2023
  Camille Burckhart