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                <filerCredentials>
                    <cik>0001174477</cik>
                    <ccc>XXXXXXXX</ccc>
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            <liveTestFlag>LIVE</liveTestFlag>



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            <issuerCik>0001776967</issuerCik>
            <issuerName>NATURA &amp; CO. HOLDING S.A.</issuerName>
            <secFileNumber>001-39169</secFileNumber>
            <issuerAddress>
                <ns2:street1>Avenida Alexandre Colares</ns2:street1>
                <ns2:street2>No. 1188, Sala A17-Bloco A</ns2:street2>
                <ns2:city>Parque Anhanguera</ns2:city>
                <ns2:stateOrCountry>D5</ns2:stateOrCountry>
                <ns2:zipCode>05106</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>55 (11) 4389-7881</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>WYLLIE DON CORNWELL</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>10000</noOfUnitsSold>
            <aggregateMarketValue>55557.00</aggregateMarketValue>
            <noOfUnitsOutstanding>1373238715</noOfUnitsOutstanding>
            <approxSaleDate>06/01/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/25/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Units Vested Under Issuer S-8 Registered Plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>10000</amountOfSecuritiesAcquired>
            <paymentDate>05/25/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
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                <name>WYLLIE DON CORNWELL</name>
                <address>
                    <ns2:street1>Avenida Alexandre Colares</ns2:street1>
                    <ns2:street2>No. 1188, Sala A17-Bloco A</ns2:street2>
                    <ns2:city>Parque Anhanguera</ns2:city>
                    <ns2:stateOrCountry>D5</ns2:stateOrCountry>
                    <ns2:zipCode>05106</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/26/2023</saleDate>
            <amountOfSecuritiesSold>12756</amountOfSecuritiesSold>
            <grossProceeds>68882.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>WYLLIE DON CORNWELL</name>
                <address>
                    <ns2:street1>Avenida Alexandre Colares</ns2:street1>
                    <ns2:street2>No. 1188, Sala A17-Bloco A</ns2:street2>
                    <ns2:city>Parque Anhanguera</ns2:city>
                    <ns2:stateOrCountry>D5</ns2:stateOrCountry>
                    <ns2:zipCode>05106</ns2:zipCode>
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            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/25/2023</saleDate>
            <amountOfSecuritiesSold>12244</amountOfSecuritiesSold>
            <grossProceeds>66127.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>06/01/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Wyllie Don Cornwell</signature>
        </noticeSignature>
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144
0001174477
XXXXXXXX
LIVE
0001776967
NATURA & CO. HOLDING S.A.
001-39169
Avenida Alexandre Colares
No. 1188, Sala A17-Bloco A
Parque Anhanguera
D5
05106
55 (11) 4389-7881
WYLLIE DON CORNWELL
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
10000
55557.00
1373238715
06/01/2023
NYSE
Common
05/25/2023
Restricted Stock Units Vested Under Issuer S-8 Registered Plan
Issuer
N
10000
05/25/2023
Not Applicable
N
WYLLIE DON CORNWELL
Avenida Alexandre Colares
No. 1188, Sala A17-Bloco A
Parque Anhanguera
D5
05106
Common
05/26/2023
12756
68882.40
WYLLIE DON CORNWELL
Avenida Alexandre Colares
No. 1188, Sala A17-Bloco A
Parque Anhanguera
D5
05106
Common
05/25/2023
12244
66127.40
06/01/2023
/s/ Wyllie Don Cornwell