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      <filer>
        <filerCredentials>
          <cik>0001703142</cik>
          <ccc>XXXXXXXX</ccc>
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      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



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  <formData>
    <issuerInfo>
      <issuerCik>0000895456</issuerCik>
      <issuerName>ROCKY BRANDS, INC.</issuerName>
      <secFileNumber>001-34382</secFileNumber>
      <issuerAddress>
        <com:street1>39 EAST CANAL STREET</com:street1>
        <com:city>NELSONVILLE</com:city>
        <com:stateOrCountry>OH</com:stateOrCountry>
        <com:zipCode>45764</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>740-753-9100</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Moore Robert Burton Jr.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corp.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>9000</noOfUnitsSold>
      <aggregateMarketValue>350100.00</aggregateMarketValue>
      <noOfUnitsOutstanding>7423181</noOfUnitsOutstanding>
      <approxSaleDate>06/05/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/05/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>9000</amountOfSecuritiesAcquired>
      <paymentDate>06/05/2024</paymentDate>
      <natureOfPayment>Exercise and Sell</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>06/05/2024</noticeDate>
      <signature>Robert B Moore Jr</signature>
    </noticeSignature>
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144
0001703142
XXXXXXXX
LIVE
0000895456
ROCKY BRANDS, INC.
001-34382
39 EAST CANAL STREET
NELSONVILLE
OH
45764
740-753-9100
Moore Robert Burton Jr.
Director
Common
Charles Schwab Corp.
3000 Schwab Way
Westlake
TX
76262
9000
350100.00
7423181
06/05/2024
Nasdaq
Common
06/05/2024
Stock Option Exercise
Issuer
N
9000
06/05/2024
Exercise and Sell
Y
06/05/2024
Robert B Moore Jr