<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001650109</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001868726</issuerCik>
            <issuerName>OLAPLEX HOLDINGS, INC.</issuerName>
            <secFileNumber>001-40860</secFileNumber>
            <issuerAddress>
                <ns2:street1>1187 Coast Village Road</ns2:street1>
                <ns2:street2>Suite 1-520</ns2:street2>
                <ns2:city>Santa Barbara</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93108</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(310) 691-0776</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JU E WONG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Former CEO</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>45000</noOfUnitsSold>
            <aggregateMarketValue>76675.50</aggregateMarketValue>
            <noOfUnitsOutstanding>654733052</noOfUnitsOutstanding>
            <approxSaleDate>11/10/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/10/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>45000</amountOfSecuritiesAcquired>
            <paymentDate>11/10/2023</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/09/2023</saleDate>
            <amountOfSecuritiesSold>45000</amountOfSecuritiesSold>
            <grossProceeds>73791.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/08/2023</saleDate>
            <amountOfSecuritiesSold>25231</amountOfSecuritiesSold>
            <grossProceeds>43876.71</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>Sales that were executed on November 10, 2023 are being reported on this Form 144 filed on November 13, 2023 given the EDGAR system was not accepting filings on November 10, 2023 in observance of the federal holiday.</remarks>
        <noticeSignature>
            <noticeDate>11/10/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ JuE Wong</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 5042}]
144
0001650109
XXXXXXXX
LIVE
0001868726
OLAPLEX HOLDINGS, INC.
001-40860
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
(310) 691-0776
JU E WONG
Former CEO
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
45000
76675.50
654733052
11/10/2023
NASDAQ
Common
11/10/2023
Exercise of options under a registered plan
Issuer
N
45000
11/10/2023
Cash
N
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/09/2023
45000
73791.00
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/08/2023
25231
43876.71
Sales that were executed on November 10, 2023 are being reported on this Form 144 filed on November 13, 2023 given the EDGAR system was not accepting filings on November 10, 2023 in observance of the federal holiday.
11/10/2023
/s/ JuE Wong