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    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001937040</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000764180</issuerCik>
            <issuerName>ALTRIA GROUP INC.</issuerName>
            <secFileNumber>001-08940</secFileNumber>
            <issuerAddress>
                <ns2:street1>6601 West Broad Street</ns2:street1>
                <ns2:city>Richmond</ns2:city>
                <ns2:stateOrCountry>VA</ns2:stateOrCountry>
                <ns2:zipCode>23230</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>804-274-2200</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JACINTO J HERNANDEZ</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Former Board Member</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>5446</noOfUnitsSold>
            <aggregateMarketValue>235811.80</aggregateMarketValue>
            <noOfUnitsOutstanding>1763461775</noOfUnitsOutstanding>
            <approxSaleDate>03/22/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/10/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Dividends credited on deferred stock award</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>80</amountOfSecuritiesAcquired>
            <paymentDate>03/15/2024</paymentDate>
            <natureOfPayment>Shares acquired as a result of dividend reinvestment</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>10/07/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>26</amountOfSecuritiesAcquired>
            <paymentDate>10/07/2022</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/28/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>113</amountOfSecuritiesAcquired>
            <paymentDate>07/28/2022</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>09/23/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>123</amountOfSecuritiesAcquired>
            <paymentDate>09/23/2022</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/18/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Annual equity award under the Issuer's Stock Compensation Plan for Non- Employee Directors.</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3901</amountOfSecuritiesAcquired>
            <paymentDate>03/15/2024</paymentDate>
            <natureOfPayment>Annual equity award under the Issuer's Stock Compensation Plan for Non-Employee Directors.</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>10/10/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Dividends credited on deferred stock award</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>91</amountOfSecuritiesAcquired>
            <paymentDate>03/15/2024</paymentDate>
            <natureOfPayment>Shares acquired as a result of dividend reinvestment</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/10/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Dividends credited on deferred stock award</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>96</amountOfSecuritiesAcquired>
            <paymentDate>03/15/2024</paymentDate>
            <natureOfPayment>Shares acquired as a result of dividend reinvestment</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/26/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>455</amountOfSecuritiesAcquired>
            <paymentDate>07/26/2022</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>09/06/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market Purchase</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>561</amountOfSecuritiesAcquired>
            <paymentDate>09/06/2022</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/22/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Jacinto Hernandez</signature>
        </noticeSignature>
    </formData>
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144
0001937040
XXXXXXXX
LIVE
0000764180
ALTRIA GROUP INC.
001-08940
6601 West Broad Street
Richmond
VA
23230
804-274-2200
JACINTO J HERNANDEZ
Former Board Member
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
5446
235811.80
1763461775
03/22/2024
NYSE
Common
07/10/2023
Dividends credited on deferred stock award
Issuer
N
80
03/15/2024
Shares acquired as a result of dividend reinvestment
Common
10/07/2022
Open Market Purchase
Open Market Purchase
N
26
10/07/2022
Cash
Common
07/28/2022
Open Market Purchase
Open Market Purchase
N
113
07/28/2022
Cash
Common
09/23/2022
Open Market Purchase
Open Market Purchase
N
123
09/23/2022
Cash
Common
05/18/2023
Annual equity award under the Issuer's Stock Compensation Plan for Non- Employee Directors.
Issuer
N
3901
03/15/2024
Annual equity award under the Issuer's Stock Compensation Plan for Non-Employee Directors.
Common
10/10/2023
Dividends credited on deferred stock award
Issuer
N
91
03/15/2024
Shares acquired as a result of dividend reinvestment
Common
01/10/2024
Dividends credited on deferred stock award
Issuer
N
96
03/15/2024
Shares acquired as a result of dividend reinvestment
Common
07/26/2022
Open Market Purchase
Open Market Purchase
N
455
07/26/2022
Cash
Common
09/06/2022
Open Market Purchase
Open Market Purchase
N
561
09/06/2022
Cash
Y
03/22/2024
/s/ Jacinto Hernandez