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            <filer>
                <filerCredentials>
                    <cik>0001204643</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000095574</issuerCik>
            <issuerName>SUPERIOR GROUP OF COMPANIES, INC.</issuerName>
            <secFileNumber>001-05869</secFileNumber>
            <issuerAddress>
                <ns2:street1>200 Central Avenue, Suite 2000</ns2:street1>
                <ns2:city>St. Petersburg</ns2:city>
                <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                <ns2:zipCode>33701</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(727) 397-9611</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ALAN D SCHWARTZ FAMILY TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Affiliate</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>10113</noOfUnitsSold>
            <aggregateMarketValue>199731.75</aggregateMarketValue>
            <noOfUnitsOutstanding>16745192</noOfUnitsOutstanding>
            <approxSaleDate>05/09/2024</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>04/07/2017</acquiredDate>
            <natureOfAcquisitionTransaction>SARs</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>10113</amountOfSecuritiesAcquired>
            <paymentDate>04/07/2017</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/09/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Alan D Schwartz TRUSTEE</signature>
        </noticeSignature>
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144
0001204643
XXXXXXXX
LIVE
0000095574
SUPERIOR GROUP OF COMPANIES, INC.
001-05869
200 Central Avenue, Suite 2000
St. Petersburg
FL
33701
(727) 397-9611
ALAN D SCHWARTZ FAMILY TRUST
Affiliate
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
10113
199731.75
16745192
05/09/2024
NASD
Common
04/07/2017
SARs
Issuer
N
10113
04/07/2017
Compensation
Y
05/09/2024
/s/ Alan D Schwartz TRUSTEE