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                    <ccc>XXXXXXXX</ccc>
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            <liveTestFlag>LIVE</liveTestFlag>



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        <issuerInfo>
            <issuerCik>0001021561</issuerCik>
            <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
            <secFileNumber>001-12421</secFileNumber>
            <issuerAddress>
                <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                <ns2:city>PROVO</ns2:city>
                <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                <ns2:zipCode>84601</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>801-345-1000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>EDWINA D WOODBURY</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Class A</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1255</noOfUnitsSold>
            <aggregateMarketValue>47521.70</aggregateMarketValue>
            <noOfUnitsOutstanding>49905275</noOfUnitsOutstanding>
            <approxSaleDate>05/09/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Class A Common</securitiesClassTitle>
            <acquiredDate>04/30/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Vested pursuant to Issuer Registered Plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1255</amountOfSecuritiesAcquired>
            <paymentDate>04/30/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/09/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Edwina D Woodbury</signature>
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144
0001051405
XXXXXXXX
LIVE
0001021561
NU SKIN ENTERPRISES, INC.
001-12421
75 WEST CENTER STREET
PROVO
UT
84601
801-345-1000
EDWINA D WOODBURY
Director
Class A
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
1255
47521.70
49905275
05/09/2023
NYSE
Class A Common
04/30/2023
Restricted Stock Vested pursuant to Issuer Registered Plan
Issuer
N
1255
04/30/2023
Not Applicable
Y
05/09/2023
/s/ Edwina D Woodbury