<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001806953</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000039911</issuerCik>
            <issuerName>THE GAP, INC.</issuerName>
            <secFileNumber>001-07562</secFileNumber>
            <issuerAddress>
                <ns2:street1>Two Folsom Street</ns2:street1>
                <ns2:city>San Francisco</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94105</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(415) 427-0100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>KATRINA O'CONNELL</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>2724</noOfUnitsSold>
            <aggregateMarketValue>64558.80</aggregateMarketValue>
            <noOfUnitsOutstanding>370833344</noOfUnitsOutstanding>
            <approxSaleDate>03/18/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>03/15/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2724</amountOfSecuritiesAcquired>
            <paymentDate>03/15/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KATRINA O'CONNELL</name>
                <address>
                    <ns2:street1>Two Folsom Street</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/15/2024</saleDate>
            <amountOfSecuritiesSold>5937</amountOfSecuritiesSold>
            <grossProceeds>136743.95</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KATRINA O'CONNELL</name>
                <address>
                    <ns2:street1>Two Folsom Street</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/14/2024</saleDate>
            <amountOfSecuritiesSold>45266</amountOfSecuritiesSold>
            <grossProceeds>1022305.45</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/18/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>08/28/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Katrina O'Connell</signature>
        </noticeSignature>
    </formData>
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144
0001806953
XXXXXXXX
LIVE
0000039911
THE GAP, INC.
001-07562
Two Folsom Street
San Francisco
CA
94105
(415) 427-0100
KATRINA O'CONNELL
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
2724
64558.80
370833344
03/18/2024
NYSE
COMMON
03/15/2024
Restricted Stock
ISSUER
N
2724
03/15/2024
Not Applicable
N
KATRINA O'CONNELL
Two Folsom Street
San Francisco
CA
94105
Common
03/15/2024
5937
136743.95
KATRINA O'CONNELL
Two Folsom Street
San Francisco
CA
94105
Common
03/14/2024
45266
1022305.45
03/18/2024
08/28/2023
/s/ Katrina O'Connell