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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001540652</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001345016</issuerCik>
            <issuerName>YELP INC.</issuerName>
            <secFileNumber>001-35444</secFileNumber>
            <issuerAddress>
                <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                <ns2:city>San Francisco</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94105</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(415) 908-3801</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JOSEPH NACHMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>7000</noOfUnitsSold>
            <aggregateMarketValue>245795.90</aggregateMarketValue>
            <noOfUnitsOutstanding>63842428</noOfUnitsOutstanding>
            <approxSaleDate>07/07/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/20/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3747</amountOfSecuritiesAcquired>
            <paymentDate>05/20/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/20/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3253</amountOfSecuritiesAcquired>
            <paymentDate>05/20/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/06/2025</saleDate>
            <amountOfSecuritiesSold>13325</amountOfSecuritiesSold>
            <grossProceeds>492531.98</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/06/2025</saleDate>
            <amountOfSecuritiesSold>3624</amountOfSecuritiesSold>
            <grossProceeds>133943.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/06/2025</saleDate>
            <amountOfSecuritiesSold>3376</amountOfSecuritiesSold>
            <grossProceeds>124777.30</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/06/2025</saleDate>
            <amountOfSecuritiesSold>643</amountOfSecuritiesSold>
            <grossProceeds>22435.23</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/06/2025</saleDate>
            <amountOfSecuritiesSold>4648</amountOfSecuritiesSold>
            <grossProceeds>162214.27</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JOSEPH NACHMAN</name>
                <address>
                    <ns2:street1>350 Mission Street, 10th Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94105</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/06/2025</saleDate>
            <amountOfSecuritiesSold>1709</amountOfSecuritiesSold>
            <grossProceeds>59643.76</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>07/07/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>12/02/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Joseph Nachman</signature>
        </noticeSignature>
    </formData>
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144
0001540652
XXXXXXXX
LIVE
0001345016
YELP INC.
001-35444
350 Mission Street, 10th Floor
San Francisco
CA
94105
(415) 908-3801
JOSEPH NACHMAN
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
7000
245795.90
63842428
07/07/2025
NYSE
Common
05/20/2023
Restricted Stock
ISSUER
N
3747
05/20/2023
Not Applicable
Common
05/20/2024
Performance Shares
ISSUER
N
3253
05/20/2024
Not Applicable
N
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
06/06/2025
13325
492531.98
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
06/06/2025
3624
133943.40
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
06/06/2025
3376
124777.30
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
05/06/2025
643
22435.23
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
05/06/2025
4648
162214.27
JOSEPH NACHMAN
350 Mission Street, 10th Floor
San Francisco
CA
94105
Common
05/06/2025
1709
59643.76
07/07/2025
12/02/2024
/s/ Joseph Nachman