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      <issuerName>ALASKA AIR GROUP, INC.</issuerName>
      <secFileNumber>001-08957</secFileNumber>
      <issuerAddress>
        <com:street1>19300 INTERNATIONAL BOULEVARD</com:street1>
        <com:city>SEATTLE</com:city>
        <com:stateOrCountry>WA</com:stateOrCountry>
        <com:zipCode>98188</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>206-392-5040</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SCHNEIDER ANDREA L</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
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    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3700</noOfUnitsSold>
      <aggregateMarketValue>234954.00</aggregateMarketValue>
      <noOfUnitsOutstanding>126944559</noOfUnitsOutstanding>
      <approxSaleDate>12/11/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/13/2018</acquiredDate>
      <natureOfAcquisitionTransaction>Performance Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ALASKA AIR GROUP, INC.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>516</amountOfSecuritiesAcquired>
      <paymentDate>02/13/2018</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/09/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ALASKA AIR GROUP, INC.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>225</amountOfSecuritiesAcquired>
      <paymentDate>02/09/2019</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
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    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/14/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Performance Award Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ALASKA AIR GROUP, INC.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2369</amountOfSecuritiesAcquired>
      <paymentDate>02/14/2019</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/14/2020</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>ALASKA AIR GROUP, INC.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>590</amountOfSecuritiesAcquired>
      <paymentDate>02/14/2020</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/11/2024</noticeDate>
      <signature>ANDREA L SCHNEIDER</signature>
    </noticeSignature>
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144
0001715974
XXXXXXXX
LIVE
0000766421
ALASKA AIR GROUP, INC.
001-08957
19300 INTERNATIONAL BOULEVARD
SEATTLE
WA
98188
206-392-5040
SCHNEIDER ANDREA L
Officer
Common
Charles Schwab & Co., Inc.
3000 Schwab Way
Westlake
TX
76262
3700
234954.00
126944559
12/11/2024
NYSE
Common
02/13/2018
Performance Stock Lapse
ALASKA AIR GROUP, INC.
N
516
02/13/2018
Equity Compensation
Common
02/09/2019
Restricted Stock Lapse
ALASKA AIR GROUP, INC.
N
225
02/09/2019
Equity Compensation
Common
02/14/2019
Performance Award Lapse
ALASKA AIR GROUP, INC.
N
2369
02/14/2019
Equity Compensation
Common
02/14/2020
Restricted Stock Lapse
ALASKA AIR GROUP, INC.
N
590
02/14/2020
Equity Compensation
Y
12/11/2024
ANDREA L SCHNEIDER