<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001005790</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000059440</issuerCik>
            <issuerName>VECTOR GROUP LTD.</issuerName>
            <secFileNumber>001-05759</secFileNumber>
            <issuerAddress>
                <ns2:street1>4400 Biscayne Boulevard</ns2:street1>
                <ns2:city>Miami</ns2:city>
                <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                <ns2:zipCode>33137</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(305) 579-8000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>BENNETT LEBOW</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Founder</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>121054</noOfUnitsSold>
            <aggregateMarketValue>1415608.73</aggregateMarketValue>
            <noOfUnitsOutstanding>155933020</noOfUnitsOutstanding>
            <approxSaleDate>12/14/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/03/2014</acquiredDate>
            <natureOfAcquisitionTransaction>Founder Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>121054</amountOfSecuritiesAcquired>
            <paymentDate>01/03/2014</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>BENNETT LEBOW</name>
                <address>
                    <ns2:street1>4400 Biscayne Boulevard</ns2:street1>
                    <ns2:city>Miami</ns2:city>
                    <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                    <ns2:zipCode>33137</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/13/2023</saleDate>
            <amountOfSecuritiesSold>16956</amountOfSecuritiesSold>
            <grossProceeds>198015.56</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>BENNETT S LEBOW &amp;JACQUELINE FINKELSTEIN-LEBOW JTWROS</name>
                <address>
                    <ns2:street1>4400 Biscayne Boulevard</ns2:street1>
                    <ns2:city>Miami</ns2:city>
                    <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                    <ns2:zipCode>33137</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/13/2023</saleDate>
            <amountOfSecuritiesSold>33044</amountOfSecuritiesSold>
            <grossProceeds>385930.79</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>12/14/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Bennett S LeBow</signature>
        </noticeSignature>
    </formData>
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144
0001005790
XXXXXXXX
LIVE
0000059440
VECTOR GROUP LTD.
001-05759
4400 Biscayne Boulevard
Miami
FL
33137
(305) 579-8000
BENNETT LEBOW
Founder
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
121054
1415608.73
155933020
12/14/2023
NYSE
Common
01/03/2014
Founder Stock
Issuer
N
121054
01/03/2014
Not Applicable
N
BENNETT LEBOW
4400 Biscayne Boulevard
Miami
FL
33137
Common
12/13/2023
16956
198015.56
BENNETT S LEBOW &JACQUELINE FINKELSTEIN-LEBOW JTWROS
4400 Biscayne Boulevard
Miami
FL
33137
Common
12/13/2023
33044
385930.79
12/14/2023
/s/ Bennett S LeBow