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      <issuerName>MediaAlpha, Inc.</issuerName>
      <secFileNumber>001-39671</secFileNumber>
      <issuerAddress>
        <com:street1>700 SOUTH FLOWER STREET</com:street1>
        <com:street2>SUITE 640</com:street2>
        <com:city>LOS ANGELES</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>90017</com:zipCode>
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      <issuerContactPhone>619-393-9368</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Yi Steven</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
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      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>72000</noOfUnitsSold>
      <aggregateMarketValue>1487752.00</aggregateMarketValue>
      <noOfUnitsOutstanding>54729353</noOfUnitsOutstanding>
      <approxSaleDate>10/30/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
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      <isGiftTransaction>N</isGiftTransaction>
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      <paymentDate>03/15/2024</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
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      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>59833</amountOfSecuritiesAcquired>
      <paymentDate>05/15/2024</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
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      <acquiredDate>08/15/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
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      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>17</amountOfSecuritiesAcquired>
      <paymentDate>08/15/2024</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>10/30/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>05/13/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>Steven Yi</signature>
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144
0001829946
XXXXXXXX
LIVE
0001818383
MediaAlpha, Inc.
001-39671
700 SOUTH FLOWER STREET
SUITE 640
LOS ANGELES
CA
90017
619-393-9368
Yi Steven
Officer
Director
Common
Charles Schwab & Co., Inc.
3000 Schwab Way
Westlake
TX
76262
72000
1487752.00
54729353
10/30/2024
NYSE
Common
03/15/2024
Restricted Stock Lapse
MediaAlpha, Inc.
N
12150
03/15/2024
Equity Compensation
Common
05/15/2024
Restricted Stock Lapse
MediaAlpha, Inc.
N
59833
05/15/2024
Equity Compensation
Common
08/15/2024
Restricted Stock Lapse
MediaAlpha, Inc.
N
17
08/15/2024
Equity Compensation
Y
10/30/2024
05/13/2024
Steven Yi