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        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001988417</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001789940</issuerCik>
            <issuerName>FIRST WATCH RESTAURANT GROUP, INC.</issuerName>
            <secFileNumber>001-40866</secFileNumber>
            <issuerAddress>
                <ns2:street1>8725 Pendery Place</ns2:street1>
                <ns2:street2>Suite 201</ns2:street2>
                <ns2:city>Bradenton</ns2:city>
                <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                <ns2:zipCode>34201</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>941-907-9800</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MATTHEW EISENACHER</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>45000</noOfUnitsSold>
            <aggregateMarketValue>1100713.50</aggregateMarketValue>
            <noOfUnitsOutstanding>59909786</noOfUnitsOutstanding>
            <approxSaleDate>03/11/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>03/11/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>45000</amountOfSecuritiesAcquired>
            <paymentDate>03/11/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MATTHEW EISENACHER</name>
                <address>
                    <ns2:street1>8725 Pendery Place</ns2:street1>
                    <ns2:street2>Suite 201</ns2:street2>
                    <ns2:city>Bradenton</ns2:city>
                    <ns2:stateOrCountry>FL</ns2:stateOrCountry>
                    <ns2:zipCode>34201</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/06/2024</saleDate>
            <amountOfSecuritiesSold>20000</amountOfSecuritiesSold>
            <grossProceeds>483400.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/11/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>12/11/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Matt Robert Eisenacher</signature>
        </noticeSignature>
    </formData>
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144
0001988417
XXXXXXXX
LIVE
0001789940
FIRST WATCH RESTAURANT GROUP, INC.
001-40866
8725 Pendery Place
Suite 201
Bradenton
FL
34201
941-907-9800
MATTHEW EISENACHER
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
45000
1100713.50
59909786
03/11/2024
NASDAQ
COMMON
03/11/2024
Stock Option Exercise
ISSUER
N
45000
03/11/2024
Cash
N
MATTHEW EISENACHER
8725 Pendery Place
Suite 201
Bradenton
FL
34201
Common
03/06/2024
20000
483400.00
03/11/2024
12/11/2023
/s/ Matt Robert Eisenacher