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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001673331</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001290677</issuerCik>
            <issuerName>TURNING POINT BRANDS, INC.</issuerName>
            <secFileNumber>001-37763</secFileNumber>
            <issuerAddress>
                <ns2:street1>5201 Interchange Way</ns2:street1>
                <ns2:city>Louisville</ns2:city>
                <ns2:stateOrCountry>KY</ns2:stateOrCountry>
                <ns2:zipCode>40229</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(502) 778-4421</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ARNOLD ZIMMERMAN REVOCABLE TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Board member</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1930</noOfUnitsSold>
            <aggregateMarketValue>60849.04</aggregateMarketValue>
            <noOfUnitsOutstanding>17621706</noOfUnitsOutstanding>
            <approxSaleDate>06/11/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/08/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Shares Purchased through Employee Stock Purchase Plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1930</amountOfSecuritiesAcquired>
            <paymentDate>05/08/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>ARNOLD ZIMMERMAN REVOCABLE TRUST</name>
                <address>
                    <ns2:street1>5201 Interchange Way</ns2:street1>
                    <ns2:city>Louisville</ns2:city>
                    <ns2:stateOrCountry>KY</ns2:stateOrCountry>
                    <ns2:zipCode>40229</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/09/2024</saleDate>
            <amountOfSecuritiesSold>20000</amountOfSecuritiesSold>
            <grossProceeds>668760.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>06/11/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Arnold Zimmerman TRUSTEE</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001673331
XXXXXXXX
LIVE
0001290677
TURNING POINT BRANDS, INC.
001-37763
5201 Interchange Way
Louisville
KY
40229
(502) 778-4421
ARNOLD ZIMMERMAN REVOCABLE TRUST
Board member
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
1930
60849.04
17621706
06/11/2024
NYSE
Common
05/08/2024
Shares Purchased through Employee Stock Purchase Plan
Issuer
N
1930
05/08/2024
Cash
N
ARNOLD ZIMMERMAN REVOCABLE TRUST
5201 Interchange Way
Louisville
KY
40229
Common
05/09/2024
20000
668760.00
06/11/2024
/s/ Arnold Zimmerman TRUSTEE