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            <ns2:filer>
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                    <ns2:cik>0001671445</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



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    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001671933</ns2:issuerCik>
            <ns2:issuerName>The Trade Desk, Inc.</ns2:issuerName>
            <ns2:secFileNumber>001-37879</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>42 North Chestnut Street</com:street1>
                <com:city>Ventura</com:city>
                <com:stateOrCountry>CA</com:stateOrCountry>
                <com:zipCode>93001</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>1-805-585-3434</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Jeffrey T. Green</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Other: President and CEO</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
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        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>266901</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>22569148.56</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>445017931</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>04/04/2024</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/09/2019</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired upon option exercise</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>103133</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/21/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Option Exercise</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>05/15/2020</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired upon option exercise</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>162070</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/21/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Option Exercise</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>05/15/2022</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>1698</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>05/15/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>03/22/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6354397.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>02/22/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6291202.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>02/23/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6172980</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>03/21/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6358402.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>04/03/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>66007</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>5767394.63</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>03/08/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>59358</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>4955538.25</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>03/25/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6406402.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>02/21/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6132547.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 6/15/2023, as amended on 11/13/2023, that is intended to comply with Rule 10b5-1(c). The representation below regarding the seller's knowledge of material information was true as of the date of each of the selling plan and the amendment.</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>04/04/2024</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>06/15/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Jeffrey T Green</ns2:signature>
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144
0001671445
XXXXXXXX
LIVE
0001671933
The Trade Desk, Inc.
001-37879
42 North Chestnut Street
Ventura
CA
93001
1-805-585-3434
Jeffrey T. Green
Other: President and CEO
Class A Common Stock
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
266901
22569148.56
445017931
04/04/2024
NASD
Class A Common Stock
12/09/2019
Acquired upon option exercise
The Issuer
N
103133
01/21/2022
Option Exercise
Class A Common Stock
05/15/2020
Acquired upon option exercise
The Issuer
N
162070
01/21/2022
Option Exercise
Class A Common Stock
05/15/2022
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
1698
05/15/2022
Compensation
N
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
03/22/2024
75000
6354397.5
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
02/22/2024
75000
6291202.5
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
02/23/2024
75000
6172980
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
03/21/2024
75000
6358402.5
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
04/03/2024
66007
5767394.63
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
03/08/2024
59358
4955538.25
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
03/25/2024
75000
6406402.5
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
02/21/2024
75000
6132547.5
The sales of shares set forth herein are made in connection with a selling plan dated 6/15/2023, as amended on 11/13/2023, that is intended to comply with Rule 10b5-1(c). The representation below regarding the seller's knowledge of material information was true as of the date of each of the selling plan and the amendment.
04/04/2024
06/15/2023
Goldman Sachs & Co. LLC on behalf of Jeffrey T Green