<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001630893</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001971213</issuerCik>
            <issuerName>SINCLAIR BROADCAST GROUP, INC.</issuerName>
            <secFileNumber>333-271072</secFileNumber>
            <issuerAddress>
                <ns2:street1>10706 BEAVER DAM ROAD</ns2:street1>
                <ns2:city>HUNT VALLEY</ns2:city>
                <ns2:stateOrCountry>MD</ns2:stateOrCountry>
                <ns2:zipCode>21030</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>410-568-1711</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>HOWARD FRIEDMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>12053</noOfUnitsSold>
            <aggregateMarketValue>122820.07</aggregateMarketValue>
            <noOfUnitsOutstanding>39649259</noOfUnitsOutstanding>
            <approxSaleDate>10/09/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>06/30/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Compensation for Past Services</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>6548</amountOfSecuritiesAcquired>
            <paymentDate>06/30/2021</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/17/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Compensation for Past Services</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5505</amountOfSecuritiesAcquired>
            <paymentDate>05/17/2023</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <remarks>Sales that were executed on October 9, 2023 are being reported on this Form 144 filed on October 10, 2023 given the EDGAR system was not accepting filings on October 9 in observance of the federal holiday. </remarks>
        <noticeSignature>
            <noticeDate>10/10/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Howard Friedman</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001630893
XXXXXXXX
LIVE
0001971213
SINCLAIR BROADCAST GROUP, INC.
333-271072
10706 BEAVER DAM ROAD
HUNT VALLEY
MD
21030
410-568-1711
HOWARD FRIEDMAN
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
12053
122820.07
39649259
10/09/2023
NASDAQ
Common
06/30/2021
Compensation for Past Services
Issuer
N
6548
06/30/2021
Compensation
Common
05/17/2023
Compensation for Past Services
Issuer
N
5505
05/17/2023
Compensation
Y
Sales that were executed on October 9, 2023 are being reported on this Form 144 filed on October 10, 2023 given the EDGAR system was not accepting filings on October 9 in observance of the federal holiday.
10/10/2023
/s/ Howard Friedman