<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001650109</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001868726</issuerCik>
            <issuerName>OLAPLEX HOLDINGS, INC.</issuerName>
            <secFileNumber>001-40860</secFileNumber>
            <issuerAddress>
                <ns2:street1>1187 Coast Village Road</ns2:street1>
                <ns2:street2>Suite 1-520</ns2:street2>
                <ns2:city>Santa Barbara</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93108</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(310) 691-0776</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JU E WONG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Former CEO</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>90000</noOfUnitsSold>
            <aggregateMarketValue>169119.00</aggregateMarketValue>
            <noOfUnitsOutstanding>654733052</noOfUnitsOutstanding>
            <approxSaleDate>11/21/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/21/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>90000</amountOfSecuritiesAcquired>
            <paymentDate>11/21/2023</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/20/2023</saleDate>
            <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
            <grossProceeds>170820.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/17/2023</saleDate>
            <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
            <grossProceeds>169508.57</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/16/2023</saleDate>
            <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
            <grossProceeds>161752.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/15/2023</saleDate>
            <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
            <grossProceeds>170307.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/14/2023</saleDate>
            <amountOfSecuritiesSold>90000</amountOfSecuritiesSold>
            <grossProceeds>162072.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/10/2023</saleDate>
            <amountOfSecuritiesSold>45000</amountOfSecuritiesSold>
            <grossProceeds>76675.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/09/2023</saleDate>
            <amountOfSecuritiesSold>45000</amountOfSecuritiesSold>
            <grossProceeds>73791.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JU E WONG</name>
                <address>
                    <ns2:street1>1187 Coast Village Road</ns2:street1>
                    <ns2:street2>Suite 1-520</ns2:street2>
                    <ns2:city>Santa Barbara</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93108</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/08/2023</saleDate>
            <amountOfSecuritiesSold>25231</amountOfSecuritiesSold>
            <grossProceeds>43876.71</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>11/21/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ JuE Wong</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 9334}]
144
0001650109
XXXXXXXX
LIVE
0001868726
OLAPLEX HOLDINGS, INC.
001-40860
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
(310) 691-0776
JU E WONG
Former CEO
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
90000
169119.00
654733052
11/21/2023
NASDAQ
Common
11/21/2023
Exercise of options under a registered plan
Issuer
N
90000
11/21/2023
Cash
N
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/20/2023
90000
170820.00
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/17/2023
90000
169508.57
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/16/2023
90000
161752.50
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/15/2023
90000
170307.00
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/14/2023
90000
162072.00
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/10/2023
45000
76675.50
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/09/2023
45000
73791.00
JU E WONG
1187 Coast Village Road
Suite 1-520
Santa Barbara
CA
93108
Common
11/08/2023
25231
43876.71
11/21/2023
/s/ JuE Wong