<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001859385</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001050377</ns2:issuerCik>
            <ns2:issuerName>PC Connection, Inc.</ns2:issuerName>
            <ns2:secFileNumber>000-23827</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>730 Milford Road</com:street1>
                <com:street2>Route 101A</com:street2>
                <com:city>Merrimack</com:city>
                <com:stateOrCountry>NH</com:stateOrCountry>
                <com:zipCode>03054</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>1-603-683-2000</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Estate of David M Hall</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Officer</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>55890</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>2584912.5</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>26277597</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>06/02/2023</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>11/14/2020</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Aquired as an inheritance from an estate</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>David Hall</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>55890</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>11/14/2020</ns2:paymentDate>
            <ns2:natureOfPayment>NA</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 9/15/2022, that is intended to comply with Rule 10b5-1(c). </ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>06/02/2023</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>09/15/2022</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Estate of David M Hall Patricia Gallup Executor</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
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144
0001859385
XXXXXXXX
LIVE
0001050377
PC Connection, Inc.
000-23827
730 Milford Road
Route 101A
Merrimack
NH
03054
1-603-683-2000
Estate of David M Hall
Officer
Common Stock
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
55890
2584912.5
26277597
06/02/2023
NASD
Common Stock
11/14/2020
Aquired as an inheritance from an estate
David Hall
N
55890
11/14/2020
NA
Y
The sales of shares set forth herein are made in connection with a selling plan dated 9/15/2022, that is intended to comply with Rule 10b5-1(c).
06/02/2023
09/15/2022
Goldman Sachs & Co. LLC on behalf of Estate of David M Hall Patricia Gallup Executor