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            <filer>
                <filerCredentials>
                    <cik>0001853942</cik>
                    <ccc>XXXXXXXX</ccc>
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            <liveTestFlag>LIVE</liveTestFlag>



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        <issuerInfo>
            <issuerCik>0001819928</issuerCik>
            <issuerName>DOUBLEVERIFY HOLDINGS, INC.</issuerName>
            <secFileNumber>001-40349</secFileNumber>
            <issuerAddress>
                <ns2:street1>462 Broadway</ns2:street1>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10013</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(212) 631-2111</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JULIE ANN EDDLEMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>900</noOfUnitsSold>
            <aggregateMarketValue>30222.00</aggregateMarketValue>
            <noOfUnitsOutstanding>171253902</noOfUnitsOutstanding>
            <approxSaleDate>03/19/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>04/21/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>900</amountOfSecuritiesAcquired>
            <paymentDate>04/21/2021</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/05/2024</saleDate>
            <amountOfSecuritiesSold>900</amountOfSecuritiesSold>
            <grossProceeds>27270.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/20/2024</saleDate>
            <amountOfSecuritiesSold>900</amountOfSecuritiesSold>
            <grossProceeds>37503.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>02/06/2024</saleDate>
            <amountOfSecuritiesSold>900</amountOfSecuritiesSold>
            <grossProceeds>37791.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/16/2024</saleDate>
            <amountOfSecuritiesSold>900</amountOfSecuritiesSold>
            <grossProceeds>32679.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/02/2024</saleDate>
            <amountOfSecuritiesSold>900</amountOfSecuritiesSold>
            <grossProceeds>32661.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/26/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>28102.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/19/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>08/17/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Julie Ann Eddleman</signature>
        </noticeSignature>
    </formData>
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[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 7432}]
144
0001853942
XXXXXXXX
LIVE
0001819928
DOUBLEVERIFY HOLDINGS, INC.
001-40349
462 Broadway
New York
NY
10013
(212) 631-2111
JULIE ANN EDDLEMAN
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
900
30222.00
171253902
03/19/2024
NYSE
COMMON
04/21/2021
Restricted Stock
ISSUER
N
900
04/21/2021
Not Applicable
N
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
03/05/2024
900
27270.00
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
02/20/2024
900
37503.00
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
02/06/2024
900
37791.00
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
01/16/2024
900
32679.00
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
01/02/2024
900
32661.00
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
12/26/2023
750
28102.50
03/19/2024
08/17/2023
/s/ Julie Ann Eddleman