<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001179680</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000733269</issuerCik>
            <issuerName>LIVERAMP HOLDINGS, INC.</issuerName>
            <secFileNumber>001-38669</secFileNumber>
            <issuerAddress>
                <ns2:street1>225 Bush Street, Seventeenth Floor</ns2:street1>
                <ns2:city>San Francisco</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94104</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(888) 987-6764</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JERRY C JONES</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>12981</noOfUnitsSold>
            <aggregateMarketValue>429824.28</aggregateMarketValue>
            <noOfUnitsOutstanding>65510871</noOfUnitsOutstanding>
            <approxSaleDate>11/14/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>08/17/2020</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4243</amountOfSecuritiesAcquired>
            <paymentDate>08/17/2020</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>04/06/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>8738</amountOfSecuritiesAcquired>
            <paymentDate>04/06/2021</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JERRY C JONES</name>
                <address>
                    <ns2:street1>225 Bush Street, Seventeenth Floor</ns2:street1>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/13/2023</saleDate>
            <amountOfSecuritiesSold>7019</amountOfSecuritiesSold>
            <grossProceeds>231956.19</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>11/14/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Gerald (Jerry) Cleveland Jones</signature>
        </noticeSignature>
    </formData>
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144
0001179680
XXXXXXXX
LIVE
0000733269
LIVERAMP HOLDINGS, INC.
001-38669
225 Bush Street, Seventeenth Floor
San Francisco
CA
94104
(888) 987-6764
JERRY C JONES
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
12981
429824.28
65510871
11/14/2023
NYSE
Common
08/17/2020
Restricted stock vesting under a registered plan
Issuer
N
4243
08/17/2020
Compensation
Common
04/06/2021
Restricted stock vesting under a registered plan
Issuer
N
8738
04/06/2021
Compensation
N
JERRY C JONES
225 Bush Street, Seventeenth Floor
San Francisco
CA
94104
Common
11/13/2023
7019
231956.19
11/14/2023
/s/ Gerald (Jerry) Cleveland Jones