<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001616437</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001290677</issuerCik>
            <issuerName>TURNING POINT BRANDS, INC.</issuerName>
            <secFileNumber>001-37763</secFileNumber>
            <issuerAddress>
                <ns2:street1>5201 Interchange Way</ns2:street1>
                <ns2:city>Louisville</ns2:city>
                <ns2:stateOrCountry>KY</ns2:stateOrCountry>
                <ns2:zipCode>40229</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(502) 778-4421</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DAVID E GLAZEK</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>78000</noOfUnitsSold>
            <aggregateMarketValue>5725200.00</aggregateMarketValue>
            <noOfUnitsOutstanding>17900955</noOfUnitsOutstanding>
            <approxSaleDate>06/04/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/11/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>11315</amountOfSecuritiesAcquired>
            <paymentDate>03/11/2024</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/01/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>14706</amountOfSecuritiesAcquired>
            <paymentDate>03/01/2024</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/05/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>38000</amountOfSecuritiesAcquired>
            <paymentDate>05/05/2023</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/11/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>13979</amountOfSecuritiesAcquired>
            <paymentDate>01/11/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <remarks>On June 4, 2025, the reporting person entered into a financing transaction with an unaffiliated dealer to receive approximately $4.6 million secured by a pledge of up to 78,000 shares of the issuer?s common stock (the ?Pledged Shares?). On the maturity date of June 5, 2027 the reporting person is obligated to repay the lender in cash or at the reporting person?s election to deliver up to 78,000 shares of the Issuer?s common stock at a price per share ranging from $66.06 to $86.32 based on the then prevailing market price.  The reporting person retains beneficial ownership of the Pledged Shares, including dividend and voting rights.
</remarks>
        <noticeSignature>
            <noticeDate>06/04/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ David E Glazek</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 5745}]
144
0001616437
XXXXXXXX
LIVE
0001290677
TURNING POINT BRANDS, INC.
001-37763
5201 Interchange Way
Louisville
KY
40229
(502) 778-4421
DAVID E GLAZEK
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
78000
5725200.00
17900955
06/04/2025
NYSE
Common
03/11/2024
Restricted stock vesting under a registered plan
Issuer
N
11315
03/11/2024
Compensation
Common
03/01/2024
Restricted stock vesting under a registered plan
Issuer
N
14706
03/01/2024
Compensation
Common
05/05/2023
Restricted stock vesting under a registered plan
Issuer
N
38000
05/05/2023
Compensation
Common
01/11/2024
Open Market Purchase
Open Market
N
13979
01/11/2024
Cash
Y
On June 4, 2025, the reporting person entered into a financing transaction with an unaffiliated dealer to receive approximately $4.6 million secured by a pledge of up to 78,000 shares of the issuer?s common stock (the ?Pledged Shares?). On the maturity date of June 5, 2027 the reporting person is obligated to repay the lender in cash or at the reporting person?s election to deliver up to 78,000 shares of the Issuer?s common stock at a price per share ranging from $66.06 to $86.32 based on the then prevailing market price.  The reporting person retains beneficial ownership of the Pledged Shares, including dividend and voting rights.
06/04/2025
/s/ David E Glazek