<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001678432</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



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        <issuerInfo>
            <issuerCik>0000891103</issuerCik>
            <issuerName>MATCH GROUP, INC.</issuerName>
            <secFileNumber>001-34148</secFileNumber>
            <issuerAddress>
                <ns2:street1>8750 North Central Expressway</ns2:street1>
                <ns2:city>Dallas</ns2:city>
                <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                <ns2:zipCode>75231</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>2145769352</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JARED FRANKLIN SINE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Fl.</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1500</noOfUnitsSold>
            <aggregateMarketValue>48570.00</aggregateMarketValue>
            <noOfUnitsOutstanding>271811565</noOfUnitsOutstanding>
            <approxSaleDate>12/01/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/09/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
            <paymentDate>02/09/2019</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JARED FRANKLIN SINE</name>
                <address>
                    <ns2:street1>8750 North Central Expressway</ns2:street1>
                    <ns2:city>Dallas</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>75231</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/01/2023</saleDate>
            <amountOfSecuritiesSold>500</amountOfSecuritiesSold>
            <grossProceeds>15125.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JARED FRANKLIN SINE</name>
                <address>
                    <ns2:street1>8750 North Central Expressway</ns2:street1>
                    <ns2:city>Dallas</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>75231</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>10/02/2023</saleDate>
            <amountOfSecuritiesSold>500</amountOfSecuritiesSold>
            <grossProceeds>19500.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>12/01/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/24/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Jared Franklin Sine</signature>
        </noticeSignature>
    </formData>
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144
0001678432
XXXXXXXX
LIVE
0000891103
MATCH GROUP, INC.
001-34148
8750 North Central Expressway
Dallas
TX
75231
2145769352
JARED FRANKLIN SINE
Officer
COMMON
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Fl.
New York
NY
10004
1500
48570.00
271811565
12/01/2023
NASDAQ
Common
02/09/2019
Restricted Stock Units
Issuer
N
1500
02/09/2019
N/A
N
10b5-1 Sales for JARED FRANKLIN SINE
8750 North Central Expressway
Dallas
TX
75231
Common
11/01/2023
500
15125.00
10b5-1 Sales for JARED FRANKLIN SINE
8750 North Central Expressway
Dallas
TX
75231
Common
10/02/2023
500
19500.00
12/01/2023
02/24/2023
/s/ Jared Franklin Sine