<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001550404</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000733269</issuerCik>
            <issuerName>LIVERAMP HOLDINGS INC</issuerName>
            <secFileNumber>001-38669</secFileNumber>
            <issuerAddress>
                <ns2:street1>225 BUSH STREET, 17TH FLOOR</ns2:street1>
                <ns2:city>SAN FRANCISCO</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94104</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>866-352-3267</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CADOGAN 2004 REVOCABLE TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Fl.</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1500</noOfUnitsSold>
            <aggregateMarketValue>56175.00</aggregateMarketValue>
            <noOfUnitsOutstanding>66183731</noOfUnitsOutstanding>
            <approxSaleDate>02/13/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/22/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1500</amountOfSecuritiesAcquired>
            <paymentDate>05/22/2019</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for T R CADOGAN &amp; C M CADOGAN CO-TTEECADOGAN 2004 REVOCABLE TRUST U/ADTD 01/01/2004</name>
                <address>
                    <ns2:street1>225 BUSH STREET, 17TH FLOOR</ns2:street1>
                    <ns2:city>SAN FRANCISCO</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/29/2023</saleDate>
            <amountOfSecuritiesSold>1500</amountOfSecuritiesSold>
            <grossProceeds>57465.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The securities to be sold were acquired upon the vesting of restricted stock units during the period of 05/22/2019 through 11/10/2021.
</remarks>
        <noticeSignature>
            <noticeDate>02/13/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>09/29/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Timothy Roy Cadogan</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001550404
XXXXXXXX
LIVE
0000733269
LIVERAMP HOLDINGS INC
001-38669
225 BUSH STREET, 17TH FLOOR
SAN FRANCISCO
CA
94104
866-352-3267
CADOGAN 2004 REVOCABLE TRUST
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Fl.
New York
NY
10004
1500
56175.00
66183731
02/13/2024
NYSE
Common
05/22/2019
Compensation
Issuer
N
1500
05/22/2019
N/A
N
10b5-1 Sales for T R CADOGAN & C M CADOGAN CO-TTEECADOGAN 2004 REVOCABLE TRUST U/ADTD 01/01/2004
225 BUSH STREET, 17TH FLOOR
SAN FRANCISCO
CA
94104
Common
12/29/2023
1500
57465.00
The securities to be sold were acquired upon the vesting of restricted stock units during the period of 05/22/2019 through 11/10/2021.
02/13/2024
09/29/2023
/s/ Timothy Roy Cadogan