<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001545570</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001113809</issuerCik>
      <issuerName>BUILD-A-BEAR WORKSHOP INC</issuerName>
      <secFileNumber>001-32320</secFileNumber>
      <issuerAddress>
        <com:street1>1954 INNERBELT BUSINESS CENTRE DRIVE</com:street1>
        <com:city>ST LOUIS</com:city>
        <com:stateOrCountry>MO</com:stateOrCountry>
        <com:zipCode>63114</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>314-423-8000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Carrara George</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services, LLC.</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3000</noOfUnitsSold>
      <aggregateMarketValue>63240.00</aggregateMarketValue>
      <noOfUnitsOutstanding>14527013</noOfUnitsOutstanding>
      <approxSaleDate>06/09/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>06/11/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3000</amountOfSecuritiesAcquired>
      <paymentDate>06/11/2021</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>George Carrara</name>
        <address>
          <com:street1>415 South 18th St.</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>03/14/2023</saleDate>
      <amountOfSecuritiesSold>9000</amountOfSecuritiesSold>
      <grossProceeds>214922.15</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>06/09/2023</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>12/05/2022</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for George Carrara</signature>
    </noticeSignature>
  </formData>
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144
0001545570
XXXXXXXX
LIVE
0001113809
BUILD-A-BEAR WORKSHOP INC
001-32320
1954 INNERBELT BUSINESS CENTRE DRIVE
ST LOUIS
MO
63114
314-423-8000
Carrara George
Director
Common
Fidelity Brokerage Services, LLC.
900 Salem Street
Smithfield
RI
02917
3000
63240.00
14527013
06/09/2023
NYSE
Common
06/11/2021
Restricted Stock Vesting
Issuer
N
3000
06/11/2021
Compensation
N
George Carrara
415 South 18th St.
St. Louis
MO
63103
Common
03/14/2023
9000
214922.15
06/09/2023
12/05/2022
/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for George Carrara