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  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001561264</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000021344</issuerCik>
      <issuerName>COCA COLA CO</issuerName>
      <secFileNumber>001-02217</secFileNumber>
      <issuerAddress>
        <com:street1>ONE COCA COLA PLAZA</com:street1>
        <com:city>ATLANTA</com:city>
        <com:stateOrCountry>GA</com:stateOrCountry>
        <com:zipCode>30313</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>404-676-2121</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Quincey James</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corp.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>247188</noOfUnitsSold>
      <aggregateMarketValue>15098243.04</aggregateMarketValue>
      <noOfUnitsOutstanding>4312456168</noOfUnitsOutstanding>
      <approxSaleDate>02/21/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/16/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Equity Compensation</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>247188</amountOfSecuritiesAcquired>
      <paymentDate>02/16/2023</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Shares acquired on multiple vesting dates from 2/20/2021 to 2/16/2023.</remarks>
    <noticeSignature>
      <noticeDate>02/21/2024</noticeDate>
      <signature>James Quincey</signature>
    </noticeSignature>
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144
0001561264
XXXXXXXX
LIVE
0000021344
COCA COLA CO
001-02217
ONE COCA COLA PLAZA
ATLANTA
GA
30313
404-676-2121
Quincey James
Officer
Common
Charles Schwab Corp.
3000 Schwab Way
Westlake
TX
76262
247188
15098243.04
4312456168
02/21/2024
NYSE
Common
02/16/2023
Equity Compensation
Issuer
N
247188
02/16/2023
Equity Compensation
Y
Shares acquired on multiple vesting dates from 2/20/2021 to 2/16/2023.
02/21/2024
James Quincey