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      <filer>
        <filerCredentials>
          <cik>0001703142</cik>
          <ccc>XXXXXXXX</ccc>
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      <liveTestFlag>LIVE</liveTestFlag>



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  <formData>
    <issuerInfo>
      <issuerCik>0000895456</issuerCik>
      <issuerName>ROCKY BRANDS, INC.</issuerName>
      <secFileNumber>001-34382</secFileNumber>
      <issuerAddress>
        <com:street1>39 EAST CANAL STREET</com:street1>
        <com:city>NELSONVILLE</com:city>
        <com:stateOrCountry>OH</com:stateOrCountry>
        <com:zipCode>45764</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>7407539300</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Moore Robert Burton Jr.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corp.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>4000</noOfUnitsSold>
      <aggregateMarketValue>122320.00</aggregateMarketValue>
      <noOfUnitsOutstanding>7377829</noOfUnitsOutstanding>
      <approxSaleDate>12/11/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/11/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4000</amountOfSecuritiesAcquired>
      <paymentDate>12/11/2023</paymentDate>
      <natureOfPayment>Broker Check</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>12/11/2023</noticeDate>
      <signature>ROBERT BURTON MOORE JR</signature>
    </noticeSignature>
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144
0001703142
XXXXXXXX
LIVE
0000895456
ROCKY BRANDS, INC.
001-34382
39 EAST CANAL STREET
NELSONVILLE
OH
45764
7407539300
Moore Robert Burton Jr.
Director
Common
Charles Schwab Corp.
3000 Schwab Way
Westlake
TX
76262
4000
122320.00
7377829
12/11/2023
Nasdaq
Common
12/11/2023
Stock Option Exercise
Issuer
N
4000
12/11/2023
Broker Check
Y
12/11/2023
ROBERT BURTON MOORE JR