<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001970587</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001329099</ns2:issuerCik>
            <ns2:issuerName>Baidu, Inc.</ns2:issuerName>
            <ns2:secFileNumber>000-51469</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                <com:street2>Haidian District</com:street2>
                <com:city>Beijing</com:city>
                <com:stateOrCountry>F4</com:stateOrCountry>
                <com:zipCode>100085</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>86-10-5992-8888</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Melissa Dongmin Ma</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Affiliate</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>390000</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>53394900</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>275637973</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>07/05/2023</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:acquiredDate>01/01/2005</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Private transaction</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>390000</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/01/2005</ns2:paymentDate>
            <ns2:natureOfPayment>For services rendered</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/11/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2058862.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>06/08/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2007429</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/13/2023</ns2:saleDate>
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            <ns2:grossProceeds>2004489</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/16/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1951731</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/28/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>29800</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>3594222.7</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/30/2023</ns2:saleDate>
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            <ns2:grossProceeds>1861555.5</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/23/2023</ns2:saleDate>
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            <ns2:grossProceeds>1846552.5</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/04/2023</ns2:saleDate>
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            <ns2:grossProceeds>3630117</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/11/2023</ns2:saleDate>
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            <ns2:grossProceeds>2740902.66</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:saleDate>04/06/2023</ns2:saleDate>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/18/2023</ns2:saleDate>
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            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>06/22/2023</ns2:saleDate>
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            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>06/06/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2042913</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>06/27/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2146384.85</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>06/29/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2018823.18</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 02/24/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>07/03/2023</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>02/24/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Melissa Dongmin Ma</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
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144
0001970587
XXXXXXXX
LIVE
0001329099
Baidu, Inc.
000-51469
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
86-10-5992-8888
Melissa Dongmin Ma
Affiliate
ADS each representing eight ordinary shares
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
390000
53394900
275637973
07/05/2023
NASD
ADS each representing eight ordinary shares
01/01/2005
Private transaction
Issuer
N
390000
01/01/2005
For services rendered
N
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/11/2023
15000
2058862.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/08/2023
15000
2007429
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/13/2023
15000
2004489
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/16/2023
15000
1951731
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/28/2023
29800
3594222.7
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/30/2023
15000
1861555.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/13/2023
15000
2151753
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/23/2023
15000
1846552.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/15/2023
15000
2223292.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/04/2023
30000
3630117
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/11/2023
22251
2740902.66
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/06/2023
15000
2178967.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/18/2023
15000
1884672
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/04/2023
15000
2226801
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/09/2023
7349
882617.84
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/18/2023
15000
1966164
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/25/2023
1500
180363.75
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/20/2023
15000
2178949.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/01/2023
15000
1949683.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/10/2023
400
48062.16
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/20/2023
15000
1920676.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/22/2023
15000
2121669
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
05/26/2023
13500
1680399
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
04/25/2023
200
24010.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/06/2023
15000
2042913
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/27/2023
15000
2146384.85
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
06/29/2023
15000
2018823.18
The sales of shares set forth herein are made in connection with a selling plan dated 02/24/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into
07/03/2023
02/24/2023
Goldman Sachs & Co. LLC on behalf of Melissa Dongmin Ma