<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001823238</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000084839</issuerCik>
      <issuerName>ROLLINS INC</issuerName>
      <secFileNumber>001-04422</secFileNumber>
      <issuerAddress>
        <com:street1>2170 PIEDMONT RD NE</com:street1>
        <com:city>ATLANTA</com:city>
        <com:stateOrCountry>GA</com:stateOrCountry>
        <com:zipCode>30324</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4048882000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Gahlhoff Jerry Jr.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>One North Jefferson</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>7000</noOfUnitsSold>
      <aggregateMarketValue>265059.87</aggregateMarketValue>
      <noOfUnitsOutstanding>492820761</noOfUnitsOutstanding>
      <approxSaleDate>09/18/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>11/07/2011</acquiredDate>
      <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>7000</amountOfSecuritiesAcquired>
      <paymentDate>11/07/2011</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>The 7,000 shares sold were acquired between 11/07/2011 to 6/09/2023.</remarks>
    <noticeSignature>
      <noticeDate>09/18/2023</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>06/12/2023</planAdoptionDate>
      </planAdoptionDates>
      <signature>Jerry Gahloff JR</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001823238
XXXXXXXX
LIVE
0000084839
ROLLINS INC
001-04422
2170 PIEDMONT RD NE
ATLANTA
GA
30324
4048882000
Gahlhoff Jerry Jr.
Officer
Common
Wells Fargo Clearing Services
One North Jefferson
St. Louis
MO
63103
7000
265059.87
492820761
09/18/2023
NYSE
Common
11/07/2011
Compensation
Issuer
N
7000
11/07/2011
N/A
Y
The 7,000 shares sold were acquired between 11/07/2011 to 6/09/2023.
09/18/2023
06/12/2023
Jerry Gahloff JR