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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001739563</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



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            <issuerCik>0001776967</issuerCik>
            <issuerName>Natura &amp;Co Holding S.A.</issuerName>
            <secFileNumber>001-39169</secFileNumber>
            <issuerAddress>
                <ns2:street1>VIA DE ACESSO KM 30,5, PREDIO C</ns2:street1>
                <ns2:street2>SALA A</ns2:street2>
                <ns2:city>TAIM EMPRESARIAL</ns2:city>
                <ns2:stateOrCountry>D5</ns2:stateOrCountry>
                <ns2:zipCode>07790-190</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>55 11 4446-4200</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ANDREW G MCMASTER</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>ADS</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>29958</noOfUnitsSold>
            <aggregateMarketValue>213375.86</aggregateMarketValue>
            <noOfUnitsOutstanding>693424033</noOfUnitsOutstanding>
            <approxSaleDate>03/18/2024</approxSaleDate>
            <securitiesExchangeName>OTCLNK</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/31/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2069</amountOfSecuritiesAcquired>
            <paymentDate>03/31/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/27/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5868</amountOfSecuritiesAcquired>
            <paymentDate>03/27/2023</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/11/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>21</amountOfSecuritiesAcquired>
            <paymentDate>01/11/2023</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/08/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>22000</amountOfSecuritiesAcquired>
            <paymentDate>02/08/2024</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/18/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Andrew McMaster</signature>
        </noticeSignature>
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144
0001739563
XXXXXXXX
LIVE
0001776967
Natura &Co Holding S.A.
001-39169
VIA DE ACESSO KM 30,5, PREDIO C
SALA A
TAIM EMPRESARIAL
D5
07790-190
55 11 4446-4200
ANDREW G MCMASTER
Director
ADS
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
29958
213375.86
693424033
03/18/2024
OTCLNK
Common
03/31/2022
Restricted stock vesting under a registered plan
Issuer
N
2069
03/31/2022
Services Rendered
Common
03/27/2023
Restricted stock vesting under a registered plan
Issuer
N
5868
03/27/2023
Services Rendered
Common
01/11/2023
Restricted stock vesting under a registered plan
Issuer
N
21
01/11/2023
Services Rendered
Common
02/08/2024
Restricted stock vesting under a registered plan
Issuer
N
22000
02/08/2024
Services Rendered
Y
03/18/2024
/s/ Andrew McMaster