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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001763753</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
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    <formData>
        <issuerInfo>
            <issuerCik>0001113169</issuerCik>
            <issuerName>T. ROWE PRICE GROUP, INC.</issuerName>
            <secFileNumber>000-32191</secFileNumber>
            <issuerAddress>
                <ns2:street1>100 East Pratt Street</ns2:street1>
                <ns2:city>Baltimore</ns2:city>
                <ns2:stateOrCountry>MD</ns2:stateOrCountry>
                <ns2:zipCode>21202</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(410) 345-2000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ROBERT HIGGINBOTHAM</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>5977</noOfUnitsSold>
            <aggregateMarketValue>594146.67</aggregateMarketValue>
            <noOfUnitsOutstanding>223470324</noOfUnitsOutstanding>
            <approxSaleDate>12/12/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/08/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5977</amountOfSecuritiesAcquired>
            <paymentDate>12/08/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Robert Higginbotham</name>
                <address>
                    <ns2:street1>100 East Pratt Street</ns2:street1>
                    <ns2:city>Baltimore</ns2:city>
                    <ns2:stateOrCountry>MD</ns2:stateOrCountry>
                    <ns2:zipCode>21202</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/08/2023</saleDate>
            <amountOfSecuritiesSold>5374</amountOfSecuritiesSold>
            <grossProceeds>530448.19</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Robert Higginbotham</name>
                <address>
                    <ns2:street1>100 East Pratt Street</ns2:street1>
                    <ns2:city>Baltimore</ns2:city>
                    <ns2:stateOrCountry>MD</ns2:stateOrCountry>
                    <ns2:zipCode>21202</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/21/2023</saleDate>
            <amountOfSecuritiesSold>40000</amountOfSecuritiesSold>
            <grossProceeds>3860788.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Robert Higginbotham</name>
                <address>
                    <ns2:street1>100 East Pratt Street</ns2:street1>
                    <ns2:city>Baltimore</ns2:city>
                    <ns2:stateOrCountry>MD</ns2:stateOrCountry>
                    <ns2:zipCode>21202</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>09/15/2023</saleDate>
            <amountOfSecuritiesSold>1</amountOfSecuritiesSold>
            <grossProceeds>0.24</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>12/12/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Robert Charles Trant Higginbotham</signature>
        </noticeSignature>
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144
0001763753
XXXXXXXX
LIVE
0001113169
T. ROWE PRICE GROUP, INC.
000-32191
100 East Pratt Street
Baltimore
MD
21202
(410) 345-2000
ROBERT HIGGINBOTHAM
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
5977
594146.67
223470324
12/12/2023
NASDAQ
Common
12/08/2023
Restricted Stock
Issuer
N
5977
12/08/2023
Not Applicable
N
Robert Higginbotham
100 East Pratt Street
Baltimore
MD
21202
Common
12/08/2023
5374
530448.19
Robert Higginbotham
100 East Pratt Street
Baltimore
MD
21202
Common
11/21/2023
40000
3860788.00
Robert Higginbotham
100 East Pratt Street
Baltimore
MD
21202
Common
09/15/2023
1
0.24
12/12/2023
/s/ Robert Charles Trant Higginbotham