<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001173871</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000912463</issuerCik>
      <issuerName>GUESS INC</issuerName>
      <secFileNumber>001-11893</secFileNumber>
      <issuerAddress>
        <com:street1>ATTN:  JASON MILLER</com:street1>
        <com:street2>1444 SOUTH ALAMEDA STREET</com:street2>
        <com:city>LOS ANGELES</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>90021</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(213) 765-3100</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ALBERINI CARLOS</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>1 North Jefferson Avenue</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>211797</noOfUnitsSold>
      <aggregateMarketValue>6416102.66</aggregateMarketValue>
      <noOfUnitsOutstanding>53179878</noOfUnitsOutstanding>
      <approxSaleDate>04/05/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>common</securitiesClassTitle>
      <acquiredDate>03/22/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Grant</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>211797</amountOfSecuritiesAcquired>
      <paymentDate>03/22/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>shares were sold in Carlos &amp; Andrea Alberini Trust, Carlos Alberini as trustee.</remarks>
    <noticeSignature>
      <noticeDate>04/05/2024</noticeDate>
      <signature>Carlos Alberini</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 2923}]
144
0001173871
XXXXXXXX
LIVE
0000912463
GUESS INC
001-11893
ATTN:  JASON MILLER
1444 SOUTH ALAMEDA STREET
LOS ANGELES
CA
90021
(213) 765-3100
ALBERINI CARLOS
Officer
Director
common
Wells Fargo Clearing Services
1 North Jefferson Avenue
St. Louis
MO
63103
211797
6416102.66
53179878
04/05/2024
NYSE
common
03/22/2023
Grant
Issuer
N
211797
03/22/2023
N/A
Y
shares were sold in Carlos & Andrea Alberini Trust, Carlos Alberini as trustee.
04/05/2024
Carlos Alberini