<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001567260</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



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  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001425627</issuerCik>
      <issuerName>SOBR Safe, Inc.</issuerName>
      <secFileNumber>001-41396</secFileNumber>
      <issuerAddress>
        <com:street1>6400 S. FIDDLERS GREEN CIRCLE</com:street1>
        <com:street2>SUITE 1400</com:street2>
        <com:city>GREENWOOD VILLAGE</com:city>
        <com:stateOrCountry>CO</com:stateOrCountry>
        <com:zipCode>80111</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>844-762-7723</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Beabout J. Steven</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corp.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>1404</noOfUnitsSold>
      <aggregateMarketValue>1362.00</aggregateMarketValue>
      <noOfUnitsOutstanding>921949</noOfUnitsOutstanding>
      <approxSaleDate>12/18/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>08/29/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Market</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1404</amountOfSecuritiesAcquired>
      <paymentDate>08/29/2022</paymentDate>
      <natureOfPayment>Broker Check</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Shares acquired on various dates from 4/20/22 through 8/29/22 as open market purchases.</remarks>
    <noticeSignature>
      <noticeDate>12/18/2024</noticeDate>
      <signature>J Steven Beabout</signature>
    </noticeSignature>
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144
0001567260
XXXXXXXX
LIVE
0001425627
SOBR Safe, Inc.
001-41396
6400 S. FIDDLERS GREEN CIRCLE
SUITE 1400
GREENWOOD VILLAGE
CO
80111
844-762-7723
Beabout J. Steven
Director
Common
Charles Schwab Corp.
3000 Schwab Way
Westlake
TX
76262
1404
1362.00
921949
12/18/2024
Nasdaq
Common
08/29/2022
Open Market Purchase
Market
N
1404
08/29/2022
Broker Check
Y
Shares acquired on various dates from 4/20/22 through 8/29/22 as open market purchases.
12/18/2024
J Steven Beabout