<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001614708</cik>
                    <ccc>XXXXXXXX</ccc>
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            <liveTestFlag>LIVE</liveTestFlag>



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        <issuerInfo>
            <issuerCik>0001224608</issuerCik>
            <issuerName>CNO FINANCIAL GROUP, INC.</issuerName>
            <secFileNumber>001-31792</secFileNumber>
            <issuerAddress>
                <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                <ns2:city>Carmel</ns2:city>
                <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                <ns2:zipCode>46032</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(317) 817-6100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>GARY BHOJWANI</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>9434</noOfUnitsSold>
            <aggregateMarketValue>253505.73</aggregateMarketValue>
            <noOfUnitsOutstanding>108991851</noOfUnitsOutstanding>
            <approxSaleDate>03/26/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>03/25/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>9434</amountOfSecuritiesAcquired>
            <paymentDate>03/25/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GARY BHOJWANI</name>
                <address>
                    <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/21/2024</saleDate>
            <amountOfSecuritiesSold>18349</amountOfSecuritiesSold>
            <grossProceeds>500010.25</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GARY BHOJWANI</name>
                <address>
                    <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/20/2024</saleDate>
            <amountOfSecuritiesSold>16837</amountOfSecuritiesSold>
            <grossProceeds>454599.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/26/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>12/19/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Gary C. Bhojwani</signature>
        </noticeSignature>
    </formData>
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144
0001614708
XXXXXXXX
LIVE
0001224608
CNO FINANCIAL GROUP, INC.
001-31792
11825 N. Pennsylvania Street
Carmel
IN
46032
(317) 817-6100
GARY BHOJWANI
Officer
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
9434
253505.73
108991851
03/26/2024
NYSE
COMMON
03/25/2024
Restricted Stock
ISSUER
N
9434
03/25/2024
Not Applicable
N
GARY BHOJWANI
11825 N. Pennsylvania Street
Carmel
IN
46032
Common
03/21/2024
18349
500010.25
GARY BHOJWANI
11825 N. Pennsylvania Street
Carmel
IN
46032
Common
03/20/2024
16837
454599.00
03/26/2024
12/19/2023
/s/ Gary C. Bhojwani