<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001768059</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001500435</issuerCik>
            <issuerName>GOPRO, INC.</issuerName>
            <secFileNumber>001-36514</secFileNumber>
            <issuerAddress>
                <ns2:street1>3025 Clearview Way</ns2:street1>
                <ns2:city>San Mateo</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94402</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>650 332-7600</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DEAN JAHNKE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>E*TRADE FINANCIAL CORPORATION</name>
                <address>
                    <ns2:street1>3 EDISON DRIVE</ns2:street1>
                    <ns2:city>ALPHARETTA</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30005</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>18028</noOfUnitsSold>
            <aggregateMarketValue>72587.94</aggregateMarketValue>
            <noOfUnitsOutstanding>155653176</noOfUnitsOutstanding>
            <approxSaleDate>05/26/2023</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>02/15/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4807</amountOfSecuritiesAcquired>
            <paymentDate>02/15/2019</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>02/15/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2812</amountOfSecuritiesAcquired>
            <paymentDate>02/15/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>08/15/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5204</amountOfSecuritiesAcquired>
            <paymentDate>08/15/2019</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>08/15/2018</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5205</amountOfSecuritiesAcquired>
            <paymentDate>08/15/2018</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>DEAN JAHNKE</name>
                <address>
                    <ns2:street1>3025 Clearview Way</ns2:street1>
                    <ns2:city>San Mateo</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94402</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/12/2023</saleDate>
            <amountOfSecuritiesSold>13691</amountOfSecuritiesSold>
            <grossProceeds>52811.66</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>DEAN JAHNKE</name>
                <address>
                    <ns2:street1>3025 Clearview Way</ns2:street1>
                    <ns2:city>San Mateo</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94402</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/11/2023</saleDate>
            <amountOfSecuritiesSold>10055</amountOfSecuritiesSold>
            <grossProceeds>39818.81</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/26/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/24/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Dean Michael Jahnke</signature>
        </noticeSignature>
    </formData>
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144
0001768059
XXXXXXXX
LIVE
0001500435
GOPRO, INC.
001-36514
3025 Clearview Way
San Mateo
CA
94402
650 332-7600
DEAN JAHNKE
Officer
Common
E*TRADE FINANCIAL CORPORATION
3 EDISON DRIVE
ALPHARETTA
GA
30005
18028
72587.94
155653176
05/26/2023
NASD
COMMON
02/15/2019
Restricted Stock
ISSUER
N
4807
02/15/2019
Not Applicable
COMMON
02/15/2023
Performance Shares
ISSUER
N
2812
02/15/2023
Not Applicable
COMMON
08/15/2019
Restricted Stock
ISSUER
N
5204
08/15/2019
Not Applicable
COMMON
08/15/2018
Restricted Stock
ISSUER
N
5205
08/15/2018
Not Applicable
N
DEAN JAHNKE
3025 Clearview Way
San Mateo
CA
94402
Common
05/12/2023
13691
52811.66
DEAN JAHNKE
3025 Clearview Way
San Mateo
CA
94402
Common
05/11/2023
10055
39818.81
05/26/2023
02/24/2023
/s/ Dean Michael Jahnke