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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001886344</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001482981</issuerCik>
            <issuerName>VITA COCO CO INC</issuerName>
            <secFileNumber>001-40950</secFileNumber>
            <issuerAddress>
                <ns2:street1>250 Park Avenue South</ns2:street1>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10003</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>212-206-0763</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CHARLES VAN ES</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>10000</noOfUnitsSold>
            <aggregateMarketValue>301400.00</aggregateMarketValue>
            <noOfUnitsOutstanding>56683993</noOfUnitsOutstanding>
            <approxSaleDate>07/11/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>07/11/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of Stock Options</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>10000</amountOfSecuritiesAcquired>
            <paymentDate>07/11/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for CHARLES A VAN ES</name>
                <address>
                    <ns2:street1>250 Park Avenue South</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>07/10/2024</saleDate>
            <amountOfSecuritiesSold>4372</amountOfSecuritiesSold>
            <grossProceeds>131160.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for CHARLES A VAN ES</name>
                <address>
                    <ns2:street1>250 Park Avenue South</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>06/18/2024</saleDate>
            <amountOfSecuritiesSold>6123</amountOfSecuritiesSold>
            <grossProceeds>183744.49</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for CHARLES A VAN ES</name>
                <address>
                    <ns2:street1>250 Park Avenue South</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>06/17/2024</saleDate>
            <amountOfSecuritiesSold>6700</amountOfSecuritiesSold>
            <grossProceeds>201299.49</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for CHARLES A VAN ES</name>
                <address>
                    <ns2:street1>250 Park Avenue South</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>06/14/2024</saleDate>
            <amountOfSecuritiesSold>2805</amountOfSecuritiesSold>
            <grossProceeds>84330.92</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.&#13;
</remarks>
        <noticeSignature>
            <noticeDate>07/11/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/15/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Charles Van Es</signature>
        </noticeSignature>
    </formData>
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144
0001886344
XXXXXXXX
LIVE
0001482981
VITA COCO CO INC
001-40950
250 Park Avenue South
New York
NY
10003
212-206-0763
CHARLES VAN ES
Officer
COMMON
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
10000
301400.00
56683993
07/11/2024
NASDAQ
Common
07/11/2024
Exercise of Stock Options
Issuer
N
10000
07/11/2024
Cash
N
10b5-1 Sales for CHARLES A VAN ES
250 Park Avenue South
New York
NY
10003
COMMON
07/10/2024
4372
131160.00
10b5-1 Sales for CHARLES A VAN ES
250 Park Avenue South
New York
NY
10003
COMMON
06/18/2024
6123
183744.49
10b5-1 Sales for CHARLES A VAN ES
250 Park Avenue South
New York
NY
10003
COMMON
06/17/2024
6700
201299.49
10b5-1 Sales for CHARLES A VAN ES
250 Park Avenue South
New York
NY
10003
COMMON
06/14/2024
2805
84330.92
The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.
07/11/2024
03/15/2024
/s/ Charles Van Es