<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001295084</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001652044</issuerCik>
            <issuerName>ALPHABET, INC. </issuerName>
            <secFileNumber>001-37580</secFileNumber>
            <issuerAddress>
                <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                <ns2:city>Mountain View</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94043</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>6502530000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Vijay Shriram </nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>15000</noOfUnitsSold>
            <aggregateMarketValue>2753700.00</aggregateMarketValue>
            <noOfUnitsOutstanding>5820000000</noOfUnitsOutstanding>
            <approxSaleDate>07/18/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>09/07/1998</acquiredDate>
            <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>15000</amountOfSecuritiesAcquired>
            <paymentDate>09/07/1998</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for Vijay Shiram</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/22/2025</saleDate>
            <amountOfSecuritiesSold>9000</amountOfSecuritiesSold>
            <grossProceeds>1575000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for K. RAM SHRIRAM</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/22/2025</saleDate>
            <amountOfSecuritiesSold>10500</amountOfSecuritiesSold>
            <grossProceeds>1837500.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>07/18/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>05/30/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Vijay Shriram </signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001295084
XXXXXXXX
LIVE
0001652044
ALPHABET, INC.
001-37580
1600 Amphitheatre Parkway
Mountain View
CA
94043
6502530000
Vijay Shriram
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
15000
2753700.00
5820000000
07/18/2025
NASDAQ
Common
09/07/1998
Founders Shares
Issuer
N
15000
09/07/1998
N/A
N
10b5-1 Sales for Vijay Shiram
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common
05/22/2025
9000
1575000.00
10b5-1 Sales for K. RAM SHRIRAM
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common
05/22/2025
10500
1837500.00
07/18/2025
05/30/2024
/s/ Vijay Shriram