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        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001589043</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001671933</issuerCik>
            <issuerName>THE TRADE DESK, INC.</issuerName>
            <secFileNumber>001-37879</secFileNumber>
            <issuerAddress>
                <ns2:street1>42 N. Chestnut Street</ns2:street1>
                <ns2:city>Ventura</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93001</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(805) 585-3434</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>GOKUL RAJARAM</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>2999</noOfUnitsSold>
            <aggregateMarketValue>232092.61</aggregateMarketValue>
            <noOfUnitsOutstanding>490297013</noOfUnitsOutstanding>
            <approxSaleDate>12/20/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>04/30/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>182</amountOfSecuritiesAcquired>
            <paymentDate>04/30/2019</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>04/30/2020</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2097</amountOfSecuritiesAcquired>
            <paymentDate>04/30/2020</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>11/01/2018</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>360</amountOfSecuritiesAcquired>
            <paymentDate>11/01/2018</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>01/22/2019</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>360</amountOfSecuritiesAcquired>
            <paymentDate>01/22/2019</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GOKUL RAJARAM</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/15/2023</saleDate>
            <amountOfSecuritiesSold>2999</amountOfSecuritiesSold>
            <grossProceeds>204381.85</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GOKUL RAJARAM</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>10/18/2023</saleDate>
            <amountOfSecuritiesSold>2999</amountOfSecuritiesSold>
            <grossProceeds>236381.18</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>12/20/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/22/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Gokul Rajaram</signature>
        </noticeSignature>
    </formData>
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144
0001589043
XXXXXXXX
LIVE
0001671933
THE TRADE DESK, INC.
001-37879
42 N. Chestnut Street
Ventura
CA
93001
(805) 585-3434
GOKUL RAJARAM
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
2999
232092.61
490297013
12/20/2023
NASDAQ
COMMON
04/30/2019
Restricted Stock
ISSUER
N
182
04/30/2019
Not Applicable
COMMON
04/30/2020
Restricted Stock
ISSUER
N
2097
04/30/2020
Not Applicable
COMMON
11/01/2018
Restricted Stock
ISSUER
N
360
11/01/2018
Not Applicable
COMMON
01/22/2019
Restricted Stock
ISSUER
N
360
01/22/2019
Not Applicable
N
GOKUL RAJARAM
42 N. Chestnut Street
Ventura
CA
93001
Common
11/15/2023
2999
204381.85
GOKUL RAJARAM
42 N. Chestnut Street
Ventura
CA
93001
Common
10/18/2023
2999
236381.18
12/20/2023
02/22/2023
/s/ Gokul Rajaram