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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001909977</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000946647</issuerCik>
      <issuerName>PREMIER FINANCIAL CORP</issuerName>
      <secFileNumber>000-26850</secFileNumber>
      <issuerAddress>
        <com:street1>601 CLINTON ST</com:street1>
        <com:city>DEFIANCE</com:city>
        <com:stateOrCountry>OH</com:stateOrCountry>
        <com:zipCode>43512</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4107825015</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lanier Nikki Robinson</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>1 N. Jefferson Ave. </com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3090</noOfUnitsSold>
      <aggregateMarketValue>82194.22</aggregateMarketValue>
      <noOfUnitsOutstanding>35841244</noOfUnitsOutstanding>
      <approxSaleDate>01/24/2025</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/25/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1864</amountOfSecuritiesAcquired>
      <paymentDate>04/25/2024</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/26/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Compensation</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1226</amountOfSecuritiesAcquired>
      <paymentDate>04/26/2023</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>01/24/2025</noticeDate>
      <signature>Nikki Lanier</signature>
    </noticeSignature>
  </formData>
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144
0001909977
XXXXXXXX
LIVE
0000946647
PREMIER FINANCIAL CORP
000-26850
601 CLINTON ST
DEFIANCE
OH
43512
4107825015
Lanier Nikki Robinson
Director
Common
Wells Fargo Clearing Services
1 N. Jefferson Ave.
St. Louis
MO
63103
3090
82194.22
35841244
01/24/2025
Nasdaq
Common
04/25/2024
Compensation
Issuer
N
1864
04/25/2024
N/A
Common
04/26/2023
Compensation
Issuer
N
1226
04/26/2023
N/A
Y
01/24/2025
Nikki Lanier