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      <filer>
        <filerCredentials>
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          <ccc>XXXXXXXX</ccc>
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      <liveTestFlag>LIVE</liveTestFlag>


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  <formData>
    <issuerInfo>
      <issuerCik>0001835378</issuerCik>
      <issuerName>Innovid Corp.</issuerName>
      <secFileNumber>001-40048</secFileNumber>
      <issuerAddress>
        <com:street1>30 IRVING PLACE, 12TH FLOOR</com:street1>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2129667555</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Markus Kenneth</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>9000</noOfUnitsSold>
      <aggregateMarketValue>28000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>150918919</noOfUnitsOutstanding>
      <approxSaleDate>01/17/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>04/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer </nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>18750</amountOfSecuritiesAcquired>
      <paymentDate>04/16/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kenneth Markus</name>
        <address>
          <com:street1>30 Irving Place</com:street1>
          <com:city>New York </com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common Stock </securitiesClassTitle>
      <saleDate>01/03/2025</saleDate>
      <amountOfSecuritiesSold>2532</amountOfSecuritiesSold>
      <grossProceeds>7685.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>The sales of securities disclosed herein represent the number of shares expected to be sold to
cover tax withholding obligations of Reporting Person in connection with the vesting of RSUs.
Sales to cover tax withholding obligations in connection with the vesting of such securities do not
represent discretionary trades by the Reporting Person.</remarks>
    <noticeSignature>
      <noticeDate>01/16/2025</noticeDate>
      <signature>Kenneth Markus</signature>
    </noticeSignature>
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144
0001967764
XXXXXXXX
LIVE
0001835378
Innovid Corp.
001-40048
30 IRVING PLACE, 12TH FLOOR
NEW YORK
NY
10003
2129667555
Markus Kenneth
Officer
Common Stock
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
9000
28000.00
150918919
01/17/2025
NYSE
Common Stock
04/16/2024
Restricted Stock Units
Issuer
N
18750
04/16/2024
Compensation
N
Kenneth Markus
30 Irving Place
New York
NY
10003
Common Stock
01/03/2025
2532
7685.00
The sales of securities disclosed herein represent the number of shares expected to be sold to
cover tax withholding obligations of Reporting Person in connection with the vesting of RSUs.
Sales to cover tax withholding obligations in connection with the vesting of such securities do not
represent discretionary trades by the Reporting Person.
01/16/2025
Kenneth Markus