<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001231740</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001757715</issuerCik>
            <issuerName>ATERIAN, INC.</issuerName>
            <secFileNumber>001-38937</secFileNumber>
            <issuerAddress>
                <ns2:street1>350 SPRINGFIELD AVENUE</ns2:street1>
                <ns2:street2>SUITE #200</ns2:street2>
                <ns2:city>SUMMIT</ns2:city>
                <ns2:stateOrCountry>NJ</ns2:stateOrCountry>
                <ns2:zipCode>07901</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>347-676-1681</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>WILLIAM H KURTZ</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>8547</noOfUnitsSold>
            <aggregateMarketValue>25748.69</aggregateMarketValue>
            <noOfUnitsOutstanding>8588822</noOfUnitsOutstanding>
            <approxSaleDate>08/23/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/13/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3369</amountOfSecuritiesAcquired>
            <paymentDate>12/13/2023</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/13/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>5178</amountOfSecuritiesAcquired>
            <paymentDate>03/13/2024</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>WILLIAM H KURTZ</name>
                <address>
                    <ns2:street1>350 SPRINGFIELD AVENUE</ns2:street1>
                    <ns2:street2>SUITE #200</ns2:street2>
                    <ns2:city>SUMMIT</ns2:city>
                    <ns2:stateOrCountry>NJ</ns2:stateOrCountry>
                    <ns2:zipCode>07901</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>08/15/2024</saleDate>
            <amountOfSecuritiesSold>453</amountOfSecuritiesSold>
            <grossProceeds>1426.95</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>08/23/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ William H. Kurtz</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4665}]
144
0001231740
XXXXXXXX
LIVE
0001757715
ATERIAN, INC.
001-38937
350 SPRINGFIELD AVENUE
SUITE #200
SUMMIT
NJ
07901
347-676-1681
WILLIAM H KURTZ
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
8547
25748.69
8588822
08/23/2024
NASDAQ
Common
12/13/2023
Restricted stock vesting under a registered plan
Issuer
N
3369
12/13/2023
Services Rendered
Common
03/13/2024
Restricted stock vesting under a registered plan
Issuer
N
5178
03/13/2024
Services Rendered
N
WILLIAM H KURTZ
350 SPRINGFIELD AVENUE
SUITE #200
SUMMIT
NJ
07901
Common
08/15/2024
453
1426.95
08/23/2024
/s/ William H. Kurtz