<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001971969</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001600033</issuerCik>
            <issuerName>E.L.F BEAUTY INC</issuerName>
            <secFileNumber>001-37873</secFileNumber>
            <issuerAddress>
                <ns2:street1>570 10th Street</ns2:street1>
                <ns2:city>Oakland</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94607</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>5102108602</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>HT AMIN IRREVOCABLE TRUST U/A DTD 12/06/2012</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Fl.</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>8332</noOfUnitsSold>
            <aggregateMarketValue>943599.00</aggregateMarketValue>
            <noOfUnitsOutstanding>53867072</noOfUnitsOutstanding>
            <approxSaleDate>07/05/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/31/2014</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>8332</amountOfSecuritiesAcquired>
            <paymentDate>01/31/2014</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales Plan for HT AMIN IRREVOCABLE TRUST</name>
                <address>
                    <ns2:street1>570 10th Street</ns2:street1>
                    <ns2:city>Oakland</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94607</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/05/2023</saleDate>
            <amountOfSecuritiesSold>8336</amountOfSecuritiesSold>
            <grossProceeds>873467.75</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales Plan for HT AMIN IRREVOCABLE TRUST</name>
                <address>
                    <ns2:street1>570 10th Street</ns2:street1>
                    <ns2:city>Oakland</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94607</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/05/2023</saleDate>
            <amountOfSecuritiesSold>8332</amountOfSecuritiesSold>
            <grossProceeds>737319.30</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>07/05/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>08/10/2022</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Tarang Amin</signature>
        </noticeSignature>
    </formData>
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144
0001971969
XXXXXXXX
LIVE
0001600033
E.L.F BEAUTY INC
001-37873
570 10th Street
Oakland
CA
94607
5102108602
HT AMIN IRREVOCABLE TRUST U/A DTD 12/06/2012
Officer
COMMON
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Fl.
New York
NY
10004
8332
943599.00
53867072
07/05/2023
NYSE
Common
01/31/2014
Open Market Purchase
Issuer
N
8332
01/31/2014
Cash
N
10b5-1 Sales Plan for HT AMIN IRREVOCABLE TRUST
570 10th Street
Oakland
CA
94607
Common
06/05/2023
8336
873467.75
10b5-1 Sales Plan for HT AMIN IRREVOCABLE TRUST
570 10th Street
Oakland
CA
94607
Common
05/05/2023
8332
737319.30
07/05/2023
08/10/2022
/s/ Tarang Amin