<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001850975</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000920427</issuerCik>
            <issuerName>UNITY BANCORP, INC.</issuerName>
            <secFileNumber>001-12431</secFileNumber>
            <issuerAddress>
                <ns2:street1>64 Old Highway 22</ns2:street1>
                <ns2:city>Clinton</ns2:city>
                <ns2:stateOrCountry>NJ</ns2:stateOrCountry>
                <ns2:zipCode>08809</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(908) 730-7630</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>VINCENT GERACI</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1811</noOfUnitsSold>
            <aggregateMarketValue>92034.84</aggregateMarketValue>
            <noOfUnitsOutstanding>10026000</noOfUnitsOutstanding>
            <approxSaleDate>02/06/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/02/2025</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>575</amountOfSecuritiesAcquired>
            <paymentDate>01/02/2025</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/11/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>239</amountOfSecuritiesAcquired>
            <paymentDate>12/11/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/09/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>478</amountOfSecuritiesAcquired>
            <paymentDate>12/09/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/10/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>519</amountOfSecuritiesAcquired>
            <paymentDate>12/10/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>VINCENT GERACI</name>
                <address>
                    <ns2:street1>64 Old Highway 22</ns2:street1>
                    <ns2:city>Clinton</ns2:city>
                    <ns2:stateOrCountry>NJ</ns2:stateOrCountry>
                    <ns2:zipCode>08809</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/07/2024</saleDate>
            <amountOfSecuritiesSold>1043</amountOfSecuritiesSold>
            <grossProceeds>46911.74</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>02/06/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Vincent Geraci</signature>
        </noticeSignature>
    </formData>
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144
0001850975
XXXXXXXX
LIVE
0000920427
UNITY BANCORP, INC.
001-12431
64 Old Highway 22
Clinton
NJ
08809
(908) 730-7630
VINCENT GERACI
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
1811
92034.84
10026000
02/06/2025
NASDAQ
Common
01/02/2025
Restricted Stock
Issuer
N
575
01/02/2025
Not Applicable
Common
12/11/2024
Restricted Stock
Issuer
N
239
12/11/2024
Not Applicable
Common
12/09/2024
Restricted Stock
Issuer
N
478
12/09/2024
Not Applicable
Common
12/10/2024
Restricted Stock
Issuer
N
519
12/10/2024
Not Applicable
N
VINCENT GERACI
64 Old Highway 22
Clinton
NJ
08809
Common
11/07/2024
1043
46911.74
02/06/2025
/s/ Vincent Geraci