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    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001589043</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001671933</issuerCik>
            <issuerName>THE TRADE DESK, INC.</issuerName>
            <secFileNumber>001-37879</secFileNumber>
            <issuerAddress>
                <ns2:street1>42 N. Chestnut Street</ns2:street1>
                <ns2:city>Ventura</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93001</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(805) 585-3434</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>GOKUL RAJARAM</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1355</noOfUnitsSold>
            <aggregateMarketValue>159740.95</aggregateMarketValue>
            <noOfUnitsOutstanding>491577870</noOfUnitsOutstanding>
            <approxSaleDate>10/21/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>08/23/2020</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1355</amountOfSecuritiesAcquired>
            <paymentDate>08/23/2020</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GOKUL RAJARAM</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>09/24/2024</saleDate>
            <amountOfSecuritiesSold>1355</amountOfSecuritiesSold>
            <grossProceeds>147695.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GOKUL RAJARAM</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>08/22/2024</saleDate>
            <amountOfSecuritiesSold>1355</amountOfSecuritiesSold>
            <grossProceeds>141854.95</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>GOKUL RAJARAM</name>
                <address>
                    <ns2:street1>42 N. Chestnut Street</ns2:street1>
                    <ns2:city>Ventura</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>93001</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>07/22/2024</saleDate>
            <amountOfSecuritiesSold>1355</amountOfSecuritiesSold>
            <grossProceeds>133291.35</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>10/21/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/15/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Gokul Rajaram</signature>
        </noticeSignature>
    </formData>
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144
0001589043
XXXXXXXX
LIVE
0001671933
THE TRADE DESK, INC.
001-37879
42 N. Chestnut Street
Ventura
CA
93001
(805) 585-3434
GOKUL RAJARAM
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
1355
159740.95
491577870
10/21/2024
NASDAQ
COMMON
08/23/2020
Restricted Stock
ISSUER
N
1355
08/23/2020
Not Applicable
N
GOKUL RAJARAM
42 N. Chestnut Street
Ventura
CA
93001
Common
09/24/2024
1355
147695.00
GOKUL RAJARAM
42 N. Chestnut Street
Ventura
CA
93001
Common
08/22/2024
1355
141854.95
GOKUL RAJARAM
42 N. Chestnut Street
Ventura
CA
93001
Common
07/22/2024
1355
133291.35
10/21/2024
03/15/2024
/s/ Gokul Rajaram