<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001805602</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001319947</issuerCik>
            <issuerName>DESIGNER BRANDS INC.</issuerName>
            <secFileNumber>001-32545</secFileNumber>
            <issuerAddress>
                <ns2:street1>810 DSW Drive</ns2:street1>
                <ns2:city>Columbus</ns2:city>
                <ns2:stateOrCountry>OH</ns2:stateOrCountry>
                <ns2:zipCode>43219</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>614-237-7100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MARY JANE TURNER</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>24543</noOfUnitsSold>
            <aggregateMarketValue>72232.50</aggregateMarketValue>
            <noOfUnitsOutstanding>40242472</noOfUnitsOutstanding>
            <approxSaleDate>04/08/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>09/08/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>15337</amountOfSecuritiesAcquired>
            <paymentDate>09/08/2023</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/23/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>663</amountOfSecuritiesAcquired>
            <paymentDate>03/23/2024</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/24/2025</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Stock Units</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3851</amountOfSecuritiesAcquired>
            <paymentDate>03/24/2025</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/24/2025</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4692</amountOfSecuritiesAcquired>
            <paymentDate>03/24/2025</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>04/08/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Mary Turner</signature>
        </noticeSignature>
    </formData>
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144
0001805602
XXXXXXXX
LIVE
0001319947
DESIGNER BRANDS INC.
001-32545
810 DSW Drive
Columbus
OH
43219
614-237-7100
MARY JANE TURNER
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
24543
72232.50
40242472
04/08/2025
NYSE
Common
09/08/2023
Restricted stock vesting under a registered plan
Issuer
N
15337
09/08/2023
Services Rendered
Common
03/23/2024
Restricted stock vesting under a registered plan
Issuer
N
663
03/23/2024
Services Rendered
Common
03/24/2025
Performance Stock Units
Issuer
N
3851
03/24/2025
Services Rendered
Common
03/24/2025
Restricted stock vesting under a registered plan
Issuer
N
4692
03/24/2025
Services Rendered
Y
04/08/2025
/s/ Mary Turner