<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Milmoe William H. -->
          <cik>0001443194</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>William H. Milmoe</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>10% Stockholder</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock1</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Jefferies LLC</name>
        <address>
          <com:street1>520 Madison Avenue</com:street1>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>200000</noOfUnitsSold>
      <aggregateMarketValue>8736080.00</aggregateMarketValue>
      <noOfUnitsOutstanding>257741256</noOfUnitsOutstanding>
      <approxSaleDate>06/16/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>06/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of stock options received prior to June 2024</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>The Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>200000</amountOfSecuritiesAcquired>
      <paymentDate>08/22/2024</paymentDate>
      <natureOfPayment>Cashless exercise of stock options: 100,000 shares on 01/09/2024; 43,000 shares on 06/11/2024; 27,000 shares on 06/12/2024; and 30,000 shares on 08/22/2024.</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>FN 1: In accordance with the procedures described in the interpretive letters from the staff of the SEC to Goldman Sachs &amp; Co., dated December 20, 1999 and to Bank of America, N.A., dated December 1, 2011, on the date hereof, Mr. Milmoe entered into a variable prepaid forward contract ("VPF Contract") with Jefferies Financial Services, Inc., initially secured by 200,000 shares of common stock of the Issuer. The actual number of Shares of the Issuer's common stock to be delivered under the VPF Contract will be determined based on (x) the price of the issuer's common stock at settlement relative to an agreed forward floor price and forward cap price and (y) the settlement method elected, with the aggregate number not to exceed 200,000 shares of common stock. FN 2: Aggregate Market Value: Price based on volume weighted average price of the common stock of the issuer at close on 06/16/2025. FN 3: Securities to be sold were acquired on or prior to 06/16/2024.</remarks>
    <noticeSignature>
      <noticeDate>06/16/2025</noticeDate>
      <signature>/s/ William H. Milmoe</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001443194
XXXXXXXX
LIVE
0001341766
Celsius Holdings, Inc.
001-34611
2422 N. Federal Highway
Suite 208
Boca Raton
FL
33431
561-276-2239
William H. Milmoe
10% Stockholder
Common Stock1
Jefferies LLC
520 Madison Avenue
New York,
NY
10022
200000
8736080.00
257741256
06/16/2025
NASDAQ
Common Stock
06/16/2024
Exercise of stock options received prior to June 2024
The Issuer
N
200000
08/22/2024
Cashless exercise of stock options: 100,000 shares on 01/09/2024; 43,000 shares on 06/11/2024; 27,000 shares on 06/12/2024; and 30,000 shares on 08/22/2024.
Y
FN 1: In accordance with the procedures described in the interpretive letters from the staff of the SEC to Goldman Sachs & Co., dated December 20, 1999 and to Bank of America, N.A., dated December 1, 2011, on the date hereof, Mr. Milmoe entered into a variable prepaid forward contract ("VPF Contract") with Jefferies Financial Services, Inc., initially secured by 200,000 shares of common stock of the Issuer. The actual number of Shares of the Issuer's common stock to be delivered under the VPF Contract will be determined based on (x) the price of the issuer's common stock at settlement relative to an agreed forward floor price and forward cap price and (y) the settlement method elected, with the aggregate number not to exceed 200,000 shares of common stock. FN 2: Aggregate Market Value: Price based on volume weighted average price of the common stock of the issuer at close on 06/16/2025. FN 3: Securities to be sold were acquired on or prior to 06/16/2024.
06/16/2025
/s/ William H. Milmoe