<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001967764</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001835378</issuerCik>
      <issuerName>Innovid Corp.</issuerName>
      <secFileNumber>001-40048</secFileNumber>
      <issuerAddress>
        <com:street1>30 IRVING PLACE, 12TH FLOOR</com:street1>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2129667555</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Markus Kenneth</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>7700</noOfUnitsSold>
      <aggregateMarketValue>15000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>146407446</noOfUnitsOutstanding>
      <approxSaleDate>10/17/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>10/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Vested Restricted Stock Units (RSUs)</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>18750</amountOfSecuritiesAcquired>
      <paymentDate>10/16/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Keneth Markus</name>
        <address>
          <com:street1>30 Irving Place</com:street1>
          <com:city>New York </com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>08/08/2024</saleDate>
      <amountOfSecuritiesSold>10519</amountOfSecuritiesSold>
      <grossProceeds>17335.25</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kenneth Markus</name>
        <address>
          <com:street1>30 Irving Place</com:street1>
          <com:city>New York </com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>09/05/2024</saleDate>
      <amountOfSecuritiesSold>17623</amountOfSecuritiesSold>
      <grossProceeds>28881.90</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Kenneth Markus</name>
        <address>
          <com:street1>30 Irving Place</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>10/03/2024</saleDate>
      <amountOfSecuritiesSold>2191</amountOfSecuritiesSold>
      <grossProceeds>3689.36</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>The sales of securities disclosed herein represent the number of shares sold or to be sold, as
applicable, by the Reporting Person to cover tax withholding obligations in connection with the
vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such
securities do not represent discretionary trades by the Reporting Person.</remarks>
    <noticeSignature>
      <noticeDate>10/16/2024</noticeDate>
      <signature>Kenneth Markus</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001967764
XXXXXXXX
LIVE
0001835378
Innovid Corp.
001-40048
30 IRVING PLACE, 12TH FLOOR
NEW YORK
NY
10003
2129667555
Markus Kenneth
Officer
Common
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
7700
15000.00
146407446
10/17/2024
NYSE
Common
10/16/2024
Vested Restricted Stock Units (RSUs)
Issuer
N
18750
10/16/2024
Compensation
N
Keneth Markus
30 Irving Place
New York
NY
10003
Common
08/08/2024
10519
17335.25
Kenneth Markus
30 Irving Place
New York
NY
10003
Common
09/05/2024
17623
28881.90
Kenneth Markus
30 Irving Place
New York
NY
10003
Common
10/03/2024
2191
3689.36
The sales of securities disclosed herein represent the number of shares sold or to be sold, as
applicable, by the Reporting Person to cover tax withholding obligations in connection with the
vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such
securities do not represent discretionary trades by the Reporting Person.
10/16/2024
Kenneth Markus