<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001571578</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001224608</issuerCik>
            <issuerName>CNO FINANCIAL GROUP, INC.</issuerName>
            <secFileNumber>001-31792</secFileNumber>
            <issuerAddress>
                <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                <ns2:city>Carmel</ns2:city>
                <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                <ns2:zipCode>46032</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(317) 817-6100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ROCCO TARASI III</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>1000</noOfUnitsSold>
            <aggregateMarketValue>27000.00</aggregateMarketValue>
            <noOfUnitsOutstanding>112170646</noOfUnitsOutstanding>
            <approxSaleDate>12/04/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>02/14/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1000</amountOfSecuritiesAcquired>
            <paymentDate>02/14/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>ROCCO TARASI III</name>
                <address>
                    <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/27/2023</saleDate>
            <amountOfSecuritiesSold>500</amountOfSecuritiesSold>
            <grossProceeds>13250.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>ROCCO TARASI III</name>
                <address>
                    <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>11/22/2023</saleDate>
            <amountOfSecuritiesSold>1000</amountOfSecuritiesSold>
            <grossProceeds>26000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>12/04/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/15/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/  Rocco Francis Tarasi, III</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001571578
XXXXXXXX
LIVE
0001224608
CNO FINANCIAL GROUP, INC.
001-31792
11825 N. Pennsylvania Street
Carmel
IN
46032
(317) 817-6100
ROCCO TARASI III
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
1000
27000.00
112170646
12/04/2023
NYSE
COMMON
02/14/2023
Performance Shares
ISSUER
N
1000
02/14/2023
Not Applicable
N
ROCCO TARASI III
11825 N. Pennsylvania Street
Carmel
IN
46032
Common
11/27/2023
500
13250.00
ROCCO TARASI III
11825 N. Pennsylvania Street
Carmel
IN
46032
Common
11/22/2023
1000
26000.00
12/04/2023
03/15/2023
/s/  Rocco Francis Tarasi, III