<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001783948</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001767258</issuerCik>
            <issuerName>XPEL, INC.</issuerName>
            <secFileNumber>001-38858</secFileNumber>
            <issuerAddress>
                <ns2:street1>711 Broadway St., Suite 320</ns2:street1>
                <ns2:city>San Antonio</ns2:city>
                <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                <ns2:zipCode>78215</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(210) 678-3700</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>RYAN L PAPE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>E*TRADE FINANCIAL CORPORATION</name>
                <address>
                    <ns2:street1>3 EDISON DRIVE</ns2:street1>
                    <ns2:city>ALPHARETTA</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30005</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>8000</noOfUnitsSold>
            <aggregateMarketValue>670820.80</aggregateMarketValue>
            <noOfUnitsOutstanding>27622944</noOfUnitsOutstanding>
            <approxSaleDate>08/28/2023</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>06/19/2008</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1000</amountOfSecuritiesAcquired>
            <paymentDate>06/19/2008</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>02/17/2009</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>6400</amountOfSecuritiesAcquired>
            <paymentDate>02/17/2009</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>07/14/2008</acquiredDate>
            <natureOfAcquisitionTransaction>Open Market Purchase</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>600</amountOfSecuritiesAcquired>
            <paymentDate>07/14/2008</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>RYAN L PAPE</name>
                <address>
                    <ns2:street1>711 Broadway St., Suite 320</ns2:street1>
                    <ns2:city>San Antonio</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78215</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>08/21/2023</saleDate>
            <amountOfSecuritiesSold>8000</amountOfSecuritiesSold>
            <grossProceeds>664202.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>08/28/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>05/22/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Ryan Lewis Pape</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001783948
XXXXXXXX
LIVE
0001767258
XPEL, INC.
001-38858
711 Broadway St., Suite 320
San Antonio
TX
78215
(210) 678-3700
RYAN L PAPE
Officer
Director
Common
E*TRADE FINANCIAL CORPORATION
3 EDISON DRIVE
ALPHARETTA
GA
30005
8000
670820.80
27622944
08/28/2023
NASD
COMMON
06/19/2008
Open Market Purchase
ISSUER
N
1000
06/19/2008
Cash
COMMON
02/17/2009
Open Market Purchase
ISSUER
N
6400
02/17/2009
Cash
COMMON
07/14/2008
Open Market Purchase
ISSUER
N
600
07/14/2008
Cash
N
RYAN L PAPE
711 Broadway St., Suite 320
San Antonio
TX
78215
Common
08/21/2023
8000
664202.40
08/28/2023
05/22/2023
/s/ Ryan Lewis Pape