<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
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        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001284309</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001828791</ns2:issuerCik>
            <ns2:issuerName>Viant Technology Inc.</ns2:issuerName>
            <ns2:secFileNumber>001-40015</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>2722 Michelson Drive</com:street1>
                <com:street2>Suite 100</com:street2>
                <com:city>Irvine</com:city>
                <com:stateOrCountry>CA</com:stateOrCountry>
                <com:zipCode>92612</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>1-949-861-8888</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Lawrence Madden</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Officer</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>171426</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>2639960.4</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>16047982</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>11/14/2024</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>03/10/2024</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>26041</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>03/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>03/10/2024</ns2:acquiredDate>
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            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>19270</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>03/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>7371</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>03/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>09/10/2024</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>4682</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>09/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>09/10/2024</ns2:acquiredDate>
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            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>7368</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>09/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/10/2021</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>7546</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>12/10/2021</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/10/2021</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
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            <ns2:paymentDate>12/10/2021</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>06/10/2024</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
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            <ns2:paymentDate>06/10/2024</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>06/10/2024</ns2:acquiredDate>
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            <ns2:paymentDate>06/10/2024</ns2:paymentDate>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>03/10/2022</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>5124</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>03/10/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>03/10/2022</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
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            <ns2:paymentDate>03/10/2022</ns2:paymentDate>
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        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/10/2023</ns2:acquiredDate>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:paymentDate>12/10/2023</ns2:paymentDate>
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            <ns2:acquiredDate>09/10/2023</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
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        <ns2:securitiesToBeSold>
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            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Units</ns2:natureOfAcquisitionTransaction>
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        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
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        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:nameOfPersonfromWhomAcquired>Viant Technology Inc.</ns2:nameOfPersonfromWhomAcquired>
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            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
                <ns2:address>
                    <com:street1>2722 Michelson Drive</com:street1>
                    <com:street2>Suite 100</com:street2>
                    <com:city>Irvine</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>92612</com:zipCode>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>08/23/2024</ns2:saleDate>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>10/09/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>1953</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>21858.95</ns2:grossProceeds>
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            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
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                    <com:zipCode>92612</com:zipCode>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
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                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>92612</com:zipCode>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:grossProceeds>31097.93</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
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                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>92612</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>08/26/2024</ns2:saleDate>
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            <ns2:grossProceeds>36296.31</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
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                    <com:street1>2722 Michelson Drive</com:street1>
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            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
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            <ns2:grossProceeds>17338.9</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Lawrence James Madden</ns2:name>
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                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>92612</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/20/2024</ns2:saleDate>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/24/2024</ns2:saleDate>
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            <ns2:grossProceeds>30959.34</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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                    <com:street1>2722 Michelson Drive</com:street1>
                    <com:street2>Suite 100</com:street2>
                    <com:city>Irvine</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>92612</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>10/10/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>1089</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>12045.76</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 5/9/2024 that is intended to comply with Rule 10b5-1(c).</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>11/14/2024</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>05/09/2024</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Lawrence Madden</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
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144
0001284309
XXXXXXXX
LIVE
0001828791
Viant Technology Inc.
001-40015
2722 Michelson Drive
Suite 100
Irvine
CA
92612
1-949-861-8888
Lawrence Madden
Officer
Common Stock
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
171426
2639960.4
16047982
11/14/2024
NASD
Common Stock
03/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
26041
03/10/2024
Compensation
Common Stock
03/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
19270
03/10/2024
Compensation
Common Stock
03/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7371
03/10/2024
Compensation
Common Stock
09/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
4682
09/10/2024
Compensation
Common Stock
09/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7368
09/10/2024
Compensation
Common Stock
12/10/2021
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
12/10/2021
Compensation
Common Stock
12/10/2021
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
12/10/2021
Compensation
Common Stock
06/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7371
06/10/2024
Compensation
Common Stock
06/10/2024
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
4682
06/10/2024
Compensation
Common Stock
03/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
5124
03/10/2022
Compensation
Common Stock
03/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
5124
03/10/2022
Compensation
Common Stock
12/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
12/10/2023
Compensation
Common Stock
12/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7544
12/10/2023
Compensation
Common Stock
09/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
09/10/2023
Compensation
Common Stock
09/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
09/10/2023
Compensation
Common Stock
06/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
06/10/2022
Compensation
Common Stock
06/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
06/10/2022
Compensation
Common Stock
09/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
09/10/2022
Compensation
Common Stock
09/10/2022
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
09/10/2022
Compensation
Common Stock
06/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
7546
06/10/2023
Compensation
Common Stock
06/10/2023
Acquired as compensation -- Restricted Stock Units
Viant Technology Inc.
N
1389
06/10/2023
Compensation
N
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
08/23/2024
3885
43362.43
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
10/09/2024
1953
21858.95
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
09/23/2024
3084
34081.59
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
10/11/2024
2768
31097.93
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
08/26/2024
3263
36296.31
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
10/28/2024
1498
17338.9
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
09/20/2024
1116
12295.75
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
09/24/2024
2776
30959.34
Lawrence James Madden
2722 Michelson Drive
Suite 100
Irvine
CA
92612
Common Stock
10/10/2024
1089
12045.76
The sales of shares set forth herein are made in connection with a selling plan dated 5/9/2024 that is intended to comply with Rule 10b5-1(c).
11/14/2024
05/09/2024
Goldman Sachs & Co. LLC on behalf of Lawrence Madden