<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001013071</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000793952</issuerCik>
      <issuerName>HARLEY-DAVIDSON, INC.</issuerName>
      <secFileNumber>001-09183</secFileNumber>
      <issuerAddress>
        <com:street1>3700 W JUNEAU AVE</com:street1>
        <com:city>MILWAUKEE</com:city>
        <com:stateOrCountry>WI</com:stateOrCountry>
        <com:zipCode>53208</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>414-343-8553</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CAVE MICHAEL J</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>6930</noOfUnitsSold>
      <aggregateMarketValue>224455.00</aggregateMarketValue>
      <noOfUnitsOutstanding>143760258</noOfUnitsOutstanding>
      <approxSaleDate>05/24/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/19/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>6755</amountOfSecuritiesAcquired>
      <paymentDate>05/19/2023</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/19/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Dividend Payout</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>175</amountOfSecuritiesAcquired>
      <paymentDate>05/19/2023</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Filing for 5/24/2023 sale, Filer's CIK received an error message on trade date. Known issue per EDGAR Filer Support.</remarks>
    <noticeSignature>
      <noticeDate>05/24/2023</noticeDate>
      <signature>MICHAEL J CAVE</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001013071
XXXXXXXX
LIVE
0000793952
HARLEY-DAVIDSON, INC.
001-09183
3700 W JUNEAU AVE
MILWAUKEE
WI
53208
414-343-8553
CAVE MICHAEL J
Director
Common
Charles Schwab & Co., Inc.
3000 Schwab Way
Westlake
TX
76262
6930
224455.00
143760258
05/24/2023
NYSE
Common
05/19/2023
Restricted Stock Lapse
Harley-Davidson, Inc.
N
6755
05/19/2023
Equity Compensation
Common
05/19/2023
Dividend Payout
Harley-Davidson, Inc
N
175
05/19/2023
NA
Y
Filing for 5/24/2023 sale, Filer's CIK received an error message on trade date. Known issue per EDGAR Filer Support.
05/24/2023
MICHAEL J CAVE