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        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001819141</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



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        <issuerInfo>
            <issuerCik>0001579733</issuerCik>
            <issuerName>VITAL FARMS, INC.</issuerName>
            <secFileNumber>001-39411</secFileNumber>
            <issuerAddress>
                <ns2:street1>3601 South Congress Avenue</ns2:street1>
                <ns2:street2>Suite C100</ns2:street2>
                <ns2:city>Austin</ns2:city>
                <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                <ns2:zipCode>78704</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>877 455 3063</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JASON DALE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>109686</noOfUnitsSold>
            <aggregateMarketValue>4016010.30</aggregateMarketValue>
            <noOfUnitsOutstanding>42176860</noOfUnitsOutstanding>
            <approxSaleDate>05/14/2024</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/14/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of options under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Vital Farms Inc.</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>109686</amountOfSecuritiesAcquired>
            <paymentDate>05/14/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JASON DALE</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/13/2024</saleDate>
            <amountOfSecuritiesSold>83400</amountOfSecuritiesSold>
            <grossProceeds>2936046.96</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Jason Dale</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>03/01/2024</saleDate>
            <amountOfSecuritiesSold>14622</amountOfSecuritiesSold>
            <grossProceeds>264053.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Jason Dale</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>02/29/2024</saleDate>
            <amountOfSecuritiesSold>5818</amountOfSecuritiesSold>
            <grossProceeds>104582.76</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Jason Dale</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>02/21/2024</saleDate>
            <amountOfSecuritiesSold>14434</amountOfSecuritiesSold>
            <grossProceeds>249843.27</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Jason Dale</name>
                <address>
                    <ns2:street1>3601 South Congress Avenue</ns2:street1>
                    <ns2:street2>Suite C100</ns2:street2>
                    <ns2:city>Austin</ns2:city>
                    <ns2:stateOrCountry>TX</ns2:stateOrCountry>
                    <ns2:zipCode>78704</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>common</securitiesClassTitle>
            <saleDate>02/20/2024</saleDate>
            <amountOfSecuritiesSold>14006</amountOfSecuritiesSold>
            <grossProceeds>224118.25</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/14/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Jason Dale</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001819141
XXXXXXXX
LIVE
0001579733
VITAL FARMS, INC.
001-39411
3601 South Congress Avenue
Suite C100
Austin
TX
78704
877 455 3063
JASON DALE
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
109686
4016010.30
42176860
05/14/2024
NASD
Common
05/14/2024
Exercise of options under a registered plan
Vital Farms Inc.
N
109686
05/14/2024
Cash
N
JASON DALE
3601 South Congress Avenue
Suite C100
Austin
TX
78704
Common
05/13/2024
83400
2936046.96
Jason Dale
3601 South Congress Avenue
Suite C100
Austin
TX
78704
common
03/01/2024
14622
264053.50
Jason Dale
3601 South Congress Avenue
Suite C100
Austin
TX
78704
common
02/29/2024
5818
104582.76
Jason Dale
3601 South Congress Avenue
Suite C100
Austin
TX
78704
common
02/21/2024
14434
249843.27
Jason Dale
3601 South Congress Avenue
Suite C100
Austin
TX
78704
common
02/20/2024
14006
224118.25
05/14/2024
/s/ Jason Dale