<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001614726</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001601712</issuerCik>
      <issuerName>Synchrony Financial</issuerName>
      <secFileNumber>001-36560</secFileNumber>
      <issuerAddress>
        <com:street1>777 LONG RIDGE ROAD</com:street1>
        <com:city>STAMFORD</com:city>
        <com:stateOrCountry>CT</com:stateOrCountry>
        <com:zipCode>06902-1250</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>203 585-6730</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MELITO DAVID P</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>15015</noOfUnitsSold>
      <aggregateMarketValue>525525.00</aggregateMarketValue>
      <noOfUnitsOutstanding>418183060</noOfUnitsOutstanding>
      <approxSaleDate>08/09/2023</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/24/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>9492</amountOfSecuritiesAcquired>
      <paymentDate>01/24/2023</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/01/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4875</amountOfSecuritiesAcquired>
      <paymentDate>03/01/2023</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>04/01/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>648</amountOfSecuritiesAcquired>
      <paymentDate>04/01/2023</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>08/09/2023</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>02/21/2023</planAdoptionDate>
      </planAdoptionDates>
      <signature>/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David P. Melito</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001614726
XXXXXXXX
LIVE
0001601712
Synchrony Financial
001-36560
777 LONG RIDGE ROAD
STAMFORD
CT
06902-1250
203 585-6730
MELITO DAVID P
Officer
Common
Fidelity Brokerage Services LLC
900 Salem Street
Smithfield
RI
02917
15015
525525.00
418183060
08/09/2023
NYSE
Common
01/24/2023
Performance Shares
Issuer
N
9492
01/24/2023
Compensation
Common
03/01/2023
Restricted Stock Vesting
Issuer
N
4875
03/01/2023
Compensation
Common
04/01/2023
Restricted Stock Vesting
Issuer
N
648
04/01/2023
Compensation
Y
08/09/2023
02/21/2023
/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for David P. Melito