<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001760346</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000021344</issuerCik>
            <issuerName>THE COCA-COLA COMPANY</issuerName>
            <secFileNumber>001-02217</secFileNumber>
            <issuerAddress>
                <ns2:street1>One Coca-Cola Plaza</ns2:street1>
                <ns2:city>Atlanta</ns2:city>
                <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                <ns2:zipCode>30313</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>4046762121</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>NANCY QUAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>36966</noOfUnitsSold>
            <aggregateMarketValue>2512209.36</aggregateMarketValue>
            <noOfUnitsOutstanding>4309868150</noOfUnitsOutstanding>
            <approxSaleDate>08/02/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>08/02/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of Stock Options</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>36966</amountOfSecuritiesAcquired>
            <paymentDate>08/02/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for NANCY QUAN</name>
                <address>
                    <ns2:street1>One Coca-Cola Plaza</ns2:street1>
                    <ns2:city>Atlanta</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30313</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>07/26/2024</saleDate>
            <amountOfSecuritiesSold>37787</amountOfSecuritiesSold>
            <grossProceeds>2530249.76</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for NANCY QUAN</name>
                <address>
                    <ns2:street1>One Coca-Cola Plaza</ns2:street1>
                    <ns2:city>Atlanta</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30313</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>07/17/2024</saleDate>
            <amountOfSecuritiesSold>19304</amountOfSecuritiesSold>
            <grossProceeds>1253900.97</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for NANCY QUAN</name>
                <address>
                    <ns2:street1>One Coca-Cola Plaza</ns2:street1>
                    <ns2:city>Atlanta</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30313</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/11/2024</saleDate>
            <amountOfSecuritiesSold>19304</amountOfSecuritiesSold>
            <grossProceeds>1224572.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>NANCY QUAN</name>
                <address>
                    <ns2:street1>One Coca-Cola Plaza</ns2:street1>
                    <ns2:city>Atlanta</ns2:city>
                    <ns2:stateOrCountry>GA</ns2:stateOrCountry>
                    <ns2:zipCode>30313</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/07/2024</saleDate>
            <amountOfSecuritiesSold>37368</amountOfSecuritiesSold>
            <grossProceeds>2327279.04</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.&#13;
</remarks>
        <noticeSignature>
            <noticeDate>08/02/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/12/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Nancy Quan</signature>
        </noticeSignature>
    </formData>
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144
0001760346
XXXXXXXX
LIVE
0000021344
THE COCA-COLA COMPANY
001-02217
One Coca-Cola Plaza
Atlanta
GA
30313
4046762121
NANCY QUAN
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
36966
2512209.36
4309868150
08/02/2024
NYSE
Common
08/02/2024
Exercise of Stock Options
Issuer
N
36966
08/02/2024
Cash
N
10b5-1 Sales for NANCY QUAN
One Coca-Cola Plaza
Atlanta
GA
30313
Common
07/26/2024
37787
2530249.76
10b5-1 Sales for NANCY QUAN
One Coca-Cola Plaza
Atlanta
GA
30313
Common
07/17/2024
19304
1253900.97
10b5-1 Sales for NANCY QUAN
One Coca-Cola Plaza
Atlanta
GA
30313
Common
06/11/2024
19304
1224572.40
NANCY QUAN
One Coca-Cola Plaza
Atlanta
GA
30313
Common
05/07/2024
37368
2327279.04
The securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.
08/02/2024
03/12/2024
/s/ Nancy Quan