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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001693357</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001835378</issuerCik>
      <issuerName>Innovid Corp. </issuerName>
      <secFileNumber>001-40048</secFileNumber>
      <issuerAddress>
        <com:street1>30 Irving Place, 12th Floor </com:street1>
        <com:city>New York </com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2129667555</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Callini Anthony</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>9000</noOfUnitsSold>
      <aggregateMarketValue>28000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>150918919</noOfUnitsOutstanding>
      <approxSaleDate>01/17/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>13500</noOfUnitsSold>
      <aggregateMarketValue>42000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>150918919</noOfUnitsOutstanding>
      <approxSaleDate>01/21/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>04/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>25000</amountOfSecuritiesAcquired>
      <paymentDate>04/16/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>10/18/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>37500</amountOfSecuritiesAcquired>
      <paymentDate>10/18/2023</paymentDate>
      <natureOfPayment>Compensation </natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>01/16/2025</noticeDate>
      <signature>Anthony Callini</signature>
    </noticeSignature>
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144
0001693357
XXXXXXXX
LIVE
0001835378
Innovid Corp.
001-40048
30 Irving Place, 12th Floor
New York
NY
10003
2129667555
Callini Anthony
Officer
Common Stock
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
9000
28000.00
150918919
01/17/2025
NYSE
Common Stock
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
13500
42000.00
150918919
01/21/2025
NYSE
Common Stock
04/16/2024
Restricted Stock Units
Issuer
N
25000
04/16/2024
Compensation
Common Stock
10/18/2023
Restricted Stock Units
Issuer
N
37500
10/18/2023
Compensation
Y
01/16/2025
Anthony Callini