<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001671445</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001671933</ns2:issuerCik>
            <ns2:issuerName>The Trade Desk, Inc.</ns2:issuerName>
            <ns2:secFileNumber>001-37879</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>42 North Chestnut Street</com:street1>
                <com:city>Ventura</com:city>
                <com:stateOrCountry>CA</com:stateOrCountry>
                <com:zipCode>93001</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>1-805-585-3434</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Jeffrey T Green</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Other: President and CEO</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>300000</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>23493000</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>446162505</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>10/02/2023</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/01/2020</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>63876</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>12/01/2020</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/09/2020</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>19480</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>12/09/2020</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>02/15/2021</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>8500</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>02/15/2021</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>08/15/2021</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>6786</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>08/15/2021</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>02/15/2022</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>13460</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>02/15/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>08/15/2022</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>13460</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>08/15/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>11/15/2020</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired as compensation -- Restricted Stock Awards</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>6780</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>11/15/2020</ns2:paymentDate>
            <ns2:natureOfPayment>Compensation</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/23/2016</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired upon option exercise</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>110580</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/21/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Option Exercise</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:acquiredDate>12/01/2017</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired upon option exercise</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>The Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>57078</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/21/2022</ns2:paymentDate>
            <ns2:natureOfPayment>Option Exercise</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/14/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>6359850</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/28/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>5752657.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/15/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>4325</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>367873.69</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>The Jeff Green Trust dated April 10, 2019, as amended</ns2:name>
                <ns2:address>
                    <com:street1>42 North Chestnut Street</com:street1>
                    <com:city>Ventura</com:city>
                    <com:stateOrCountry>CA</com:stateOrCountry>
                    <com:zipCode>93001</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Common Stock</ns2:securitiesClassTitle>
            <ns2:saleDate>09/29/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>75000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>5917867.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated June 15th, 2023 that is intended to comply with Rule 10b5-1(c)</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>10/02/2023</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>06/15/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Jeffrey T Green</ns2:signature>
        </ns2:noticeSignature>
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144
0001671445
XXXXXXXX
LIVE
0001671933
The Trade Desk, Inc.
001-37879
42 North Chestnut Street
Ventura
CA
93001
1-805-585-3434
Jeffrey T Green
Other: President and CEO
Class A Common Stock
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
300000
23493000
446162505
10/02/2023
NASD
Class A Common Stock
12/01/2020
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
63876
12/01/2020
Compensation
Class A Common Stock
12/09/2020
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
19480
12/09/2020
Compensation
Class A Common Stock
02/15/2021
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
8500
02/15/2021
Compensation
Class A Common Stock
08/15/2021
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
6786
08/15/2021
Compensation
Class A Common Stock
02/15/2022
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
13460
02/15/2022
Compensation
Class A Common Stock
08/15/2022
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
13460
08/15/2022
Compensation
Class A Common Stock
11/15/2020
Acquired as compensation -- Restricted Stock Awards
The Issuer
N
6780
11/15/2020
Compensation
Class A Common Stock
12/23/2016
Acquired upon option exercise
The Issuer
N
110580
01/21/2022
Option Exercise
Class A Common Stock
12/01/2017
Acquired upon option exercise
The Issuer
N
57078
01/21/2022
Option Exercise
N
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
09/14/2023
75000
6359850
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
09/28/2023
75000
5752657.5
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
09/15/2023
4325
367873.69
The Jeff Green Trust dated April 10, 2019, as amended
42 North Chestnut Street
Ventura
CA
93001
Class A Common Stock
09/29/2023
75000
5917867.5
The sales of shares set forth herein are made in connection with a selling plan dated June 15th, 2023 that is intended to comply with Rule 10b5-1(c)
10/02/2023
06/15/2023
Goldman Sachs & Co. LLC on behalf of Jeffrey T Green