<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001861604</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001500435</issuerCik>
            <issuerName>GOPRO, INC.</issuerName>
            <secFileNumber>001-36514</secFileNumber>
            <issuerAddress>
                <ns2:street1>3025 Clearview Way</ns2:street1>
                <ns2:city>San Mateo</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94402</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>650 332-7600</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CHARLES LAFRADES</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>22105</noOfUnitsSold>
            <aggregateMarketValue>87208.65</aggregateMarketValue>
            <noOfUnitsOutstanding>155653176</noOfUnitsOutstanding>
            <approxSaleDate>05/11/2023</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>08/15/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>19340</amountOfSecuritiesAcquired>
            <paymentDate>08/15/2021</paymentDate>
            <natureOfPayment>None</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>08/15/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2765</amountOfSecuritiesAcquired>
            <paymentDate>08/15/2022</paymentDate>
            <natureOfPayment>None</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>CHARLES LAFRADES</name>
                <address>
                    <ns2:street1>3025 Clearview Way</ns2:street1>
                    <ns2:city>San Mateo</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94402</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>02/16/2023</saleDate>
            <amountOfSecuritiesSold>2500</amountOfSecuritiesSold>
            <grossProceeds>14424.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/11/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/24/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Charles Lafrades</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4532}]
144
0001861604
XXXXXXXX
LIVE
0001500435
GOPRO, INC.
001-36514
3025 Clearview Way
San Mateo
CA
94402
650 332-7600
CHARLES LAFRADES
Officer
Common
Morgan Stanley Smith Barney LLC
1 New York Plaza
38th Floor
New York
NY
10004
22105
87208.65
155653176
05/11/2023
NASD
COMMON
08/15/2021
Restricted Stock
ISSUER
N
19340
08/15/2021
None
COMMON
08/15/2022
Restricted Stock
ISSUER
N
2765
08/15/2022
None
N
CHARLES LAFRADES
3025 Clearview Way
San Mateo
CA
94402
COMMON
02/16/2023
2500
14424.00
05/11/2023
02/24/2023
/s/ Charles Lafrades