<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001716790</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001364479</issuerCik>
      <issuerName>HERC HOLDINGS INC</issuerName>
      <secFileNumber>001-33139</secFileNumber>
      <issuerAddress>
        <com:street1>27500 RIVERVIEW CENTER BLVD</com:street1>
        <com:city>BONITA SPRINGS</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>34134</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(239) 301-1000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Peres Tamir</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corp</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>4026</noOfUnitsSold>
      <aggregateMarketValue>911788.00</aggregateMarketValue>
      <noOfUnitsOutstanding>28404593</noOfUnitsOutstanding>
      <approxSaleDate>11/25/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/08/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Vested RSU's</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Herc Holdings Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>4026</amountOfSecuritiesAcquired>
      <paymentDate>02/08/2022</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>11/25/2024</noticeDate>
      <signature>Peres Tamir</signature>
    </noticeSignature>
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144
0001716790
XXXXXXXX
LIVE
0001364479
HERC HOLDINGS INC
001-33139
27500 RIVERVIEW CENTER BLVD
BONITA SPRINGS
FL
34134
(239) 301-1000
Peres Tamir
Officer
Common
Charles Schwab Corp
3000 Schwab Way
Westlake
TX
76262
4026
911788.00
28404593
11/25/2024
NYSE
Common
02/08/2022
Vested RSU's
Herc Holdings Inc.
N
4026
02/08/2022
Equity Compensation
Y
11/25/2024
Peres Tamir