<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001643507</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001433195</issuerCik>
            <issuerName>APPFOLIO, INC.</issuerName>
            <secFileNumber>001-37468</secFileNumber>
            <issuerAddress>
                <ns2:street1>70 Castilian Drive</ns2:street1>
                <ns2:city>Santa Barbara</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>93117</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(805) 364-6093</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>KARL ANDREAS BLOCH VON BLOTTNITZ</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>4500</noOfUnitsSold>
            <aggregateMarketValue>1018809.00</aggregateMarketValue>
            <noOfUnitsOutstanding>21751154</noOfUnitsOutstanding>
            <approxSaleDate>03/07/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/30/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Gift from Affiliate</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Natasha Von Blottnitz</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>Y</isGiftTransaction>
            <donarAcquiredDate>11/30/2023</donarAcquiredDate>
            <amountOfSecuritiesAcquired>4500</amountOfSecuritiesAcquired>
            <natureOfPayment>NA</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>03/07/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Andreas von Blottnitz</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3253}]
144
0001643507
XXXXXXXX
LIVE
0001433195
APPFOLIO, INC.
001-37468
70 Castilian Drive
Santa Barbara
CA
93117
(805) 364-6093
KARL ANDREAS BLOCH VON BLOTTNITZ
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
4500
1018809.00
21751154
03/07/2024
NASDAQ
Common
11/30/2023
Gift from Affiliate
Natasha Von Blottnitz
Y
11/30/2023
4500
NA
Y
03/07/2024
/s/ Andreas von Blottnitz