<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001726888</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
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        <issuerInfo>
            <issuerCik>0000912463</issuerCik>
            <issuerName>GUESS INC</issuerName>
            <secFileNumber>001-11893</secFileNumber>
            <issuerAddress>
                <ns2:street1>ATTN:JASON MILLER</ns2:street1>
                <ns2:street2>1444 SOUTH ALAMEDA STREET</ns2:street2>
                <ns2:city>LOS ANGELES</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>90021</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(213) 765-3100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>DEBORAH L WEINSWIG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>6896</noOfUnitsSold>
            <aggregateMarketValue>158745.92</aggregateMarketValue>
            <noOfUnitsOutstanding>53587282</noOfUnitsOutstanding>
            <approxSaleDate>09/08/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/04/2020</acquiredDate>
            <natureOfAcquisitionTransaction>Compensation for Past Services</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>6896</amountOfSecuritiesAcquired>
            <paymentDate>02/04/2020</paymentDate>
            <natureOfPayment>Compensation</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>09/08/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Deborah Weinswig</signature>
        </noticeSignature>
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144
0001726888
XXXXXXXX
LIVE
0000912463
GUESS INC
001-11893
ATTN:JASON MILLER
1444 SOUTH ALAMEDA STREET
LOS ANGELES
CA
90021
(213) 765-3100
DEBORAH L WEINSWIG
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
6896
158745.92
53587282
09/08/2023
NYSE
Common
02/04/2020
Compensation for Past Services
Issuer
N
6896
02/04/2020
Compensation
Y
09/08/2023
/s/ Deborah Weinswig