<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001534753</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001652044</issuerCik>
            <issuerName>ALPHABET, INC.</issuerName>
            <secFileNumber>001-37580</secFileNumber>
            <issuerAddress>
                <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                <ns2:city>Mountain View</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94043</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>6502530000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SUNDAR PICHAI</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>32500</noOfUnitsSold>
            <aggregateMarketValue>5450575.00</aggregateMarketValue>
            <noOfUnitsOutstanding>5459000000</noOfUnitsOutstanding>
            <approxSaleDate>06/04/2025</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <acquiredDate>01/12/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>32500</amountOfSecuritiesAcquired>
            <paymentDate>01/12/2022</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &amp;SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>05/21/2025</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>683184.80</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>05/21/2025</saleDate>
            <amountOfSecuritiesSold>32500</amountOfSecuritiesSold>
            <grossProceeds>5553297.75</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &amp;SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>05/07/2025</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>624606.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>05/07/2025</saleDate>
            <amountOfSecuritiesSold>32500</amountOfSecuritiesSold>
            <grossProceeds>5066763.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &amp;SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>04/16/2025</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>624484.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>04/16/2025</saleDate>
            <amountOfSecuritiesSold>32500</amountOfSecuritiesSold>
            <grossProceeds>5075148.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &amp;SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>04/02/2025</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>634102.80</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for SUNDAR PICHAI</name>
                <address>
                    <ns2:street1>1600 Amphitheatre Parkway</ns2:street1>
                    <ns2:city>Mountain View</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94043</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common Class C</securitiesClassTitle>
            <saleDate>04/02/2025</saleDate>
            <amountOfSecuritiesSold>32500</amountOfSecuritiesSold>
            <grossProceeds>5153135.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The securities to be sold were acquired upon the vesting of restricted stock units during the period of  01/12/2022 through 03/25/2024
</remarks>
        <noticeSignature>
            <noticeDate>06/04/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>12/02/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Sundar Pichai</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 9566}]
144
0001534753
XXXXXXXX
LIVE
0001652044
ALPHABET, INC.
001-37580
1600 Amphitheatre Parkway
Mountain View
CA
94043
6502530000
SUNDAR PICHAI
Director
Officer
Common Class C
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
32500
5450575.00
5459000000
06/04/2025
NASDAQ
Common Class C
01/12/2022
Restricted Stock Units
Issuer
N
32500
01/12/2022
N/A
N
10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
05/21/2025
4000
683184.80
10b5-1 Sales for SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
05/21/2025
32500
5553297.75
10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
05/07/2025
4000
624606.00
10b5-1 Sales for SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
05/07/2025
32500
5066763.00
10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
04/16/2025
4000
624484.40
10b5-1 Sales for SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
04/16/2025
32500
5075148.00
10b5-1 Sales for PICHAI FAMILY FOUNDATIONC/O ANJALI PICHAI &SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
04/02/2025
4000
634102.80
10b5-1 Sales for SUNDAR PICHAI
1600 Amphitheatre Parkway
Mountain View
CA
94043
Common Class C
04/02/2025
32500
5153135.00
The securities to be sold were acquired upon the vesting of restricted stock units during the period of  01/12/2022 through 03/25/2024
06/04/2025
12/02/2024
/s/ Sundar Pichai