<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001206513</cik>
          <ccc>XXXXXXXX</ccc>
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      <liveTestFlag>LIVE</liveTestFlag>



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  <formData>
    <issuerInfo>
      <issuerCik>0001482981</issuerCik>
      <issuerName>Vita Coco Company, Inc.</issuerName>
      <secFileNumber>001-40950</secFileNumber>
      <issuerAddress>
        <com:street1>250 PARK AVENUE SOUTH</com:street1>
        <com:street2>SEVENTH FLOOR</com:street2>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>212-206-0763</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ROPER MARTIN F</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Clearing Services</name>
        <address>
          <com:street1>1 North Jefferson Avenue</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>150000</noOfUnitsSold>
      <aggregateMarketValue>5250000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>56731939</noOfUnitsOutstanding>
      <approxSaleDate>11/04/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>common</securitiesClassTitle>
      <acquiredDate>09/18/2019</acquiredDate>
      <natureOfAcquisitionTransaction>Stock options</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>150000</amountOfSecuritiesAcquired>
      <paymentDate>09/18/2019</paymentDate>
      <natureOfPayment>cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>50,000 shares to be sold under the P S Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. 50,000 shares to be sold under the C G Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. 50,000 shares to be sold under the T L Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. The trusts are for a family member of Martin Roper. Martin Roper is a grantor of the trusts and shares held by the trusts are reported as indirect holdings of Martin Roper.</remarks>
    <noticeSignature>
      <noticeDate>11/04/2024</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>05/09/2024</planAdoptionDate>
      </planAdoptionDates>
      <signature>Susan Littlefield as trustee</signature>
    </noticeSignature>
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144
0001206513
XXXXXXXX
LIVE
0001482981
Vita Coco Company, Inc.
001-40950
250 PARK AVENUE SOUTH
SEVENTH FLOOR
NEW YORK
NY
10003
212-206-0763
ROPER MARTIN F
Director
common
Wells Fargo Clearing Services
1 North Jefferson Avenue
St. Louis
MO
63103
150000
5250000.00
56731939
11/04/2024
Nasdaq
common
09/18/2019
Stock options
Issuer
N
150000
09/18/2019
cash
Y
50,000 shares to be sold under the P S Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. 50,000 shares to be sold under the C G Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. 50,000 shares to be sold under the T L Roper Exempt Family Trust, Richard Kahn and Susan Littlefield as trustees. The trusts are for a family member of Martin Roper. Martin Roper is a grantor of the trusts and shares held by the trusts are reported as indirect holdings of Martin Roper.
11/04/2024
05/09/2024
Susan Littlefield as trustee