<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: DeSantis Dean -->
          <cik>0001993010</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton,</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Dean DeSantis</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate(1)</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock(2)</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>211 Main Street</com:street1>
          <com:city>San Francisco,</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94105</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>300000</noOfUnitsSold>
      <aggregateMarketValue>28959000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>232793007</noOfUnitsOutstanding>
      <approxSaleDate>03/14/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>01/05/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Gift to Reporting Person</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Carl DeSantis</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>Y</isGiftTransaction>
      <donarAcquiredDate>01/14/2019</donarAcquiredDate>
      <amountOfSecuritiesAcquired>5806022</amountOfSecuritiesAcquired>
      <paymentDate>01/14/2019</paymentDate>
      <natureOfPayment>Conversion of Series C Preferred Stock</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC(3)</name>
        <address>
          <com:street1>109 SE 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock</securitiesClassTitle>
      <saleDate>03/04/2024</saleDate>
      <amountOfSecuritiesSold>4000000</amountOfSecuritiesSold>
      <grossProceeds>269824000.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>FN1: The seller is a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD Financial, Inc. ("CDF") and has shared voting and dispositive power with respect to shares of common stock of Celsius Holdings, Inc. ("CELH") held of record by CDF. FN2: Aggregate Market Value reported is based on the opening price of $96.53 on NASDAQ for CELH common stock the date hereof. FN3: Represents shares of CELH common stock sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2024.</remarks>
    <noticeSignature>
      <noticeDate>03/15/2024</noticeDate>
      <signature>/s/ Dean DeSantis</signature>
    </noticeSignature>
  </formData>
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144
0001993010
XXXXXXXX
LIVE
0001341766
Celsius Holdings, Inc.
001-34611
2422 N. Federal Highway
Suite 208
Boca Raton,
FL
33431
561-276-2239
Dean DeSantis
Affiliate(1)
Common Stock(2)
Charles Schwab & Co., Inc.
211 Main Street
San Francisco,
CA
94105
300000
28959000.00
232793007
03/14/2024
NASDAQ
Common Stock
01/05/2023
Gift to Reporting Person
Carl DeSantis
Y
01/14/2019
5806022
01/14/2019
Conversion of Series C Preferred Stock
N
CD Financial, LLC(3)
109 SE 5th Avenue
Suite 200
Delray Beach,
FL
33483
Celsius Holdings, Inc. Common Stock
03/04/2024
4000000
269824000.00
FN1: The seller is a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD Financial, Inc. ("CDF") and has shared voting and dispositive power with respect to shares of common stock of Celsius Holdings, Inc. ("CELH") held of record by CDF. FN2: Aggregate Market Value reported is based on the opening price of $96.53 on NASDAQ for CELH common stock the date hereof. FN3: Represents shares of CELH common stock sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2024.
03/15/2024
/s/ Dean DeSantis