<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001404341</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001767258</issuerCik>
      <issuerName>XPEL, Inc.</issuerName>
      <secFileNumber>001-38858</secFileNumber>
      <issuerAddress>
        <com:street1>711 BROADWAY ST.</com:street1>
        <com:street2>SUITE 320</com:street2>
        <com:city>SAN ANTONIO</com:city>
        <com:stateOrCountry>TX</com:stateOrCountry>
        <com:zipCode>78215</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>210-678-3700</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Adams Mark</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Wells Fargo Advisors</name>
        <address>
          <com:street1>1 N. Jefferson Ave</com:street1>
          <com:city>St. Louis</com:city>
          <com:stateOrCountry>MO</com:stateOrCountry>
          <com:zipCode>63103</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>23202</noOfUnitsSold>
      <aggregateMarketValue>1602078.30</aggregateMarketValue>
      <noOfUnitsOutstanding>27618084</noOfUnitsOutstanding>
      <approxSaleDate>05/31/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/27/2017</acquiredDate>
      <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>23202</amountOfSecuritiesAcquired>
      <paymentDate>01/27/2017</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E Adams</name>
        <address>
          <com:street1>711 Broadway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/12/2023</saleDate>
      <amountOfSecuritiesSold>1</amountOfSecuritiesSold>
      <grossProceeds>69.95</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E. Adams</name>
        <address>
          <com:street1>711 Broadway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel, Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/17/2023</saleDate>
      <amountOfSecuritiesSold>24999</amountOfSecuritiesSold>
      <grossProceeds>1873653.05</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E. Adams</name>
        <address>
          <com:street1>711 Broadway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel, Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/18/2023</saleDate>
      <amountOfSecuritiesSold>19893</amountOfSecuritiesSold>
      <grossProceeds>1490964.54</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E Adams</name>
        <address>
          <com:street1>711 Broadway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel, Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/19/2023</saleDate>
      <amountOfSecuritiesSold>3075</amountOfSecuritiesSold>
      <grossProceeds>230462.40</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E. Adams</name>
        <address>
          <com:street1>711 Boradway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel, Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/22/2023</saleDate>
      <amountOfSecuritiesSold>2362</amountOfSecuritiesSold>
      <grossProceeds>177107.02</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Mark E. Adams</name>
        <address>
          <com:street1>711 Broadway St</com:street1>
          <com:street2>Suite 320</com:street2>
          <com:city>San Antonio</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>78215</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Xpel, Inc. Common Shares</securitiesClassTitle>
      <saleDate>05/30/2023</saleDate>
      <amountOfSecuritiesSold>26</amountOfSecuritiesSold>
      <grossProceeds>1819.49</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>05/31/2023</noticeDate>
      <signature>Mark E. Adams</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 6595}]
144
0001404341
XXXXXXXX
LIVE
0001767258
XPEL, Inc.
001-38858
711 BROADWAY ST.
SUITE 320
SAN ANTONIO
TX
78215
210-678-3700
Adams Mark
Director
Common
Wells Fargo Advisors
1 N. Jefferson Ave
St. Louis
MO
63103
23202
1602078.30
27618084
05/31/2023
Nasdaq
Common
01/27/2017
Founders Shares
Issuer
N
23202
01/27/2017
N/A
N
Mark E Adams
711 Broadway St
Suite 320
San Antonio
TX
78215
Xpel Inc. Common Shares
05/12/2023
1
69.95
Mark E. Adams
711 Broadway St
Suite 320
San Antonio
TX
78215
Xpel, Inc. Common Shares
05/17/2023
24999
1873653.05
Mark E. Adams
711 Broadway St
Suite 320
San Antonio
TX
78215
Xpel, Inc. Common Shares
05/18/2023
19893
1490964.54
Mark E Adams
711 Broadway St
Suite 320
San Antonio
TX
78215
Xpel, Inc. Common Shares
05/19/2023
3075
230462.40
Mark E. Adams
711 Boradway St
Suite 320
San Antonio
TX
78215
Xpel, Inc. Common Shares
05/22/2023
2362
177107.02
Mark E. Adams
711 Broadway St
Suite 320
San Antonio
TX
78215
Xpel, Inc. Common Shares
05/30/2023
26
1819.49
05/31/2023
Mark E. Adams