<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001740471</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001224608</issuerCik>
            <issuerName>CNO FINANCIAL GROUP, INC.</issuerName>
            <secFileNumber>001-31792</secFileNumber>
            <issuerAddress>
                <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                <ns2:city>Carmel</ns2:city>
                <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                <ns2:zipCode>46032</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(317) 817-6100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SCOTT GOLDBERG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>3768</noOfUnitsSold>
            <aggregateMarketValue>90432.00</aggregateMarketValue>
            <noOfUnitsOutstanding>112996712</noOfUnitsOutstanding>
            <approxSaleDate>10/09/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>02/21/2018</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3768</amountOfSecuritiesAcquired>
            <paymentDate>02/21/2018</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>SCOTT GOLDBERG</name>
                <address>
                    <ns2:street1>11825 N. Pennsylvania Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>09/19/2023</saleDate>
            <amountOfSecuritiesSold>4000</amountOfSecuritiesSold>
            <grossProceeds>96000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>Sales that were executed on October 9, 2023 are being reported on this Form 144 filed on October 10, 2023 given the EDGAR system was not accepting filings on October 9 in observance of the federal holiday. </remarks>
        <noticeSignature>
            <noticeDate>10/10/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>06/08/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Scott Louis Goldberg</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 4257}]
144
0001740471
XXXXXXXX
LIVE
0001224608
CNO FINANCIAL GROUP, INC.
001-31792
11825 N. Pennsylvania Street
Carmel
IN
46032
(317) 817-6100
SCOTT GOLDBERG
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
3768
90432.00
112996712
10/09/2023
NYSE
COMMON
02/21/2018
Performance Shares
ISSUER
N
3768
02/21/2018
Not Applicable
N
SCOTT GOLDBERG
11825 N. Pennsylvania Street
Carmel
IN
46032
Common
09/19/2023
4000
96000.00
Sales that were executed on October 9, 2023 are being reported on this Form 144 filed on October 10, 2023 given the EDGAR system was not accepting filings on October 9 in observance of the federal holiday.
10/10/2023
06/08/2023
/s/ Scott Louis Goldberg