<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001576501</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000889609</issuerCik>
      <issuerName>CONSUMER PORTFOLIO SERVICES, INC.</issuerName>
      <secFileNumber>001-14116</secFileNumber>
      <issuerAddress>
        <com:street1>3800 Howard Hughes Parkway , Suite 1400</com:street1>
        <com:city>Las Vegas</com:city>
        <com:stateOrCountry>NV</com:stateOrCountry>
        <com:zipCode>89169</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>9497536800</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Straten Laurie</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab Corporation</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>180362</noOfUnitsSold>
      <aggregateMarketValue>1855925.00</aggregateMarketValue>
      <noOfUnitsOutstanding>21021354</noOfUnitsOutstanding>
      <approxSaleDate>07/22/2024</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>05/28/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>180362</amountOfSecuritiesAcquired>
      <paymentDate>05/28/2021</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Table I acquisition and payment date range: 05/28/2021 - 05/23/2023</remarks>
    <noticeSignature>
      <noticeDate>07/22/2024</noticeDate>
      <signature>Laurie Straten</signature>
    </noticeSignature>
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144
0001576501
XXXXXXXX
LIVE
0000889609
CONSUMER PORTFOLIO SERVICES, INC.
001-14116
3800 Howard Hughes Parkway , Suite 1400
Las Vegas
NV
89169
9497536800
Straten Laurie
Officer
Common
Charles Schwab Corporation
3000 Schwab Way
Westlake
TX
76262
180362
1855925.00
21021354
07/22/2024
Nasdaq
Common
05/28/2021
Stock Option Exercise
Issuer
N
180362
05/28/2021
Cash
Y
Table I acquisition and payment date range: 05/28/2021 - 05/23/2023
07/22/2024
Laurie Straten