<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001815403</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001701758</issuerCik>
            <issuerName>THE LOVESAC COMPANY</issuerName>
            <secFileNumber>001-38555</secFileNumber>
            <issuerAddress>
                <ns2:street1>TWO LANDMARK SQUARE, SUITE 300</ns2:street1>
                <ns2:city>STAMFORD</ns2:city>
                <ns2:stateOrCountry>CT</ns2:stateOrCountry>
                <ns2:zipCode>06901</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>203-817-2279</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>SHIRLEY CHIANG ROMIG</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>2500</noOfUnitsSold>
            <aggregateMarketValue>71825.25</aggregateMarketValue>
            <noOfUnitsOutstanding>15195566</noOfUnitsOutstanding>
            <approxSaleDate>04/14/2023</approxSaleDate>
            <securitiesExchangeName>NASD</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>06/02/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Award</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1245</amountOfSecuritiesAcquired>
            <paymentDate>06/02/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>10/02/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock Award</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1255</amountOfSecuritiesAcquired>
            <paymentDate>10/02/2021</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>04/14/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Shirley Chiang Romig</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
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144
0001815403
XXXXXXXX
LIVE
0001701758
THE LOVESAC COMPANY
001-38555
TWO LANDMARK SQUARE, SUITE 300
STAMFORD
CT
06901
203-817-2279
SHIRLEY CHIANG ROMIG
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
2500
71825.25
15195566
04/14/2023
NASD
Common
06/02/2022
Restricted Stock Award
Issuer
N
1245
06/02/2022
Services Rendered
Common
10/02/2021
Restricted Stock Award
Issuer
N
1255
10/02/2021
Services Rendered
Y
04/14/2023
/s/ Shirley Chiang Romig