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      <filer>
        <filerCredentials>
          <cik>0001757208</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
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      <liveTestFlag>LIVE</liveTestFlag>



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  <formData>
    <issuerInfo>
      <issuerCik>0000793952</issuerCik>
      <issuerName>HARLEY-DAVIDSON, INC.</issuerName>
      <secFileNumber>001-09183</secFileNumber>
      <issuerAddress>
        <com:street1>3700 W JUNEAU AVE</com:street1>
        <com:city>MILWAUKEE</com:city>
        <com:stateOrCountry>WI</com:stateOrCountry>
        <com:zipCode>53208</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>414-343-8553</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Mansfield Luke Christopher</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3400</noOfUnitsSold>
      <aggregateMarketValue>88264.00</aggregateMarketValue>
      <noOfUnitsOutstanding>127326708</noOfUnitsOutstanding>
      <approxSaleDate>02/13/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/03/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1114</amountOfSecuritiesAcquired>
      <paymentDate>02/03/2023</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/05/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Lapse</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1298</amountOfSecuritiesAcquired>
      <paymentDate>02/05/2023</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/09/2023</acquiredDate>
      <natureOfAcquisitionTransaction>RSU / PSU</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Harley-Davidson, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>988</amountOfSecuritiesAcquired>
      <paymentDate>02/09/2023</paymentDate>
      <natureOfPayment>Equity Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>02/13/2025</noticeDate>
      <signature>LUKE CHRISTOPHER MANSFIELD</signature>
    </noticeSignature>
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144
0001757208
XXXXXXXX
LIVE
0000793952
HARLEY-DAVIDSON, INC.
001-09183
3700 W JUNEAU AVE
MILWAUKEE
WI
53208
414-343-8553
Mansfield Luke Christopher
Officer
Common
Charles Schwab & Co., Inc.
3000 Schwab Way
Westlake
TX
76262
3400
88264.00
127326708
02/13/2025
NYSE
Common
02/03/2023
Restricted Stock Lapse
Harley-Davidson, Inc.
N
1114
02/03/2023
Equity Compensation
Common
02/05/2023
Restricted Stock Lapse
Harley-Davidson, Inc.
N
1298
02/05/2023
Equity Compensation
Common
02/09/2023
RSU / PSU
Harley-Davidson, Inc.
N
988
02/09/2023
Equity Compensation
Y
02/13/2025
LUKE CHRISTOPHER MANSFIELD