<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Milmoe William H. -->
          <cik>0001443194</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CD Financial, LLC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate1</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock2</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Jefferies LLC</name>
        <address>
          <com:street1>520 Madison Avenue</com:street1>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3000000</noOfUnitsSold>
      <aggregateMarketValue>178830000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>231675021</noOfUnitsOutstanding>
      <approxSaleDate>01/12/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock acquired upon conversion of Preferred A Stock issued by Celsius Holdings, Inc.</securitiesClassTitle>
      <acquiredDate>03/10/2010</acquiredDate>
      <natureOfAcquisitionTransaction>Conversion of Preferred A Stock of Celsius Holdings, Inc. (share numbers reported pre-stock split)</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings, Inc. upon conversion of Preferred A Stock</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2103445</amountOfSecuritiesAcquired>
      <paymentDate>03/10/2010</paymentDate>
      <natureOfPayment>Conversion of Preferred A Stock</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock3</securitiesClassTitle>
      <saleDate>10/25/2023</saleDate>
      <amountOfSecuritiesSold>500000</amountOfSecuritiesSold>
      <grossProceeds>82382350.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC</name>
        <address>
          <com:street1>109 S.E. 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock3</securitiesClassTitle>
      <saleDate>10/25/2023</saleDate>
      <amountOfSecuritiesSold>500000</amountOfSecuritiesSold>
      <grossProceeds>82103100.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>FN1: The Reporting Person is the manager of CD Financial, LLC ("CDF") and a Trustee of the Carl DeSantis Revocable Trust, which owns a 100% beneficial interest in CDF. FN2: CDF has entered into, on the date hereof, a share forward contract with Jefferies LLC covering up to a total 3.0 million shares of common stock. As part of the transaction, CDF will pledge to Jefferies LLC 3.0 million shares of common stock. The aggregate Market Value reported is based on the opening stock price of $59.61 on the date hereof. FN3: Call option transactions with sales made by brokers starting on 10/15/2023.</remarks>
    <noticeSignature>
      <noticeDate>01/12/2024</noticeDate>
      <signature>/s/ William Milmoe</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001443194
XXXXXXXX
LIVE
0001341766
Celsius Holdings, Inc.
001-34611
2422 N. Federal Highway
Suite 208
Boca Raton
FL
33431
561-276-2239
CD Financial, LLC
Affiliate1
Common Stock2
Jefferies LLC
520 Madison Avenue
New York,
NY
10022
3000000
178830000.00
231675021
01/12/2024
NASDAQ
Common Stock acquired upon conversion of Preferred A Stock issued by Celsius Holdings, Inc.
03/10/2010
Conversion of Preferred A Stock of Celsius Holdings, Inc. (share numbers reported pre-stock split)
Celsius Holdings, Inc. upon conversion of Preferred A Stock
N
2103445
03/10/2010
Conversion of Preferred A Stock
N
CD Financial, LLC
109 S.E. 5th Avenue
Suite 200
Delray Beach,
FL
33483
Celsius Holdings, Inc. Common Stock3
10/25/2023
500000
82382350.00
CD Financial, LLC
109 S.E. 5th Avenue
Suite 200
Delray Beach,
FL
33483
Celsius Holdings, Inc. Common Stock3
10/25/2023
500000
82103100.00
FN1: The Reporting Person is the manager of CD Financial, LLC ("CDF") and a Trustee of the Carl DeSantis Revocable Trust, which owns a 100% beneficial interest in CDF. FN2: CDF has entered into, on the date hereof, a share forward contract with Jefferies LLC covering up to a total 3.0 million shares of common stock. As part of the transaction, CDF will pledge to Jefferies LLC 3.0 million shares of common stock. The aggregate Market Value reported is based on the opening stock price of $59.61 on the date hereof. FN3: Call option transactions with sales made by brokers starting on 10/15/2023.
01/12/2024
/s/ William Milmoe