<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001534574</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000713676</issuerCik>
            <issuerName>THE PNC FINANCIAL SERVICES GROUP INC.</issuerName>
            <secFileNumber>001-09718</secFileNumber>
            <issuerAddress>
                <ns2:street1>300 Fifth Avenue</ns2:street1>
                <ns2:city>Pittsburgh</ns2:city>
                <ns2:stateOrCountry>PA</ns2:stateOrCountry>
                <ns2:zipCode>15222-2401</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(412) 762-2000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MIKE LYONS</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>19870</noOfUnitsSold>
            <aggregateMarketValue>2997524.62</aggregateMarketValue>
            <noOfUnitsOutstanding>395749583</noOfUnitsOutstanding>
            <approxSaleDate>04/16/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/13/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>525</amountOfSecuritiesAcquired>
            <paymentDate>02/13/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/13/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2527</amountOfSecuritiesAcquired>
            <paymentDate>02/11/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/10/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>7737</amountOfSecuritiesAcquired>
            <paymentDate>02/10/2021</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/13/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3141</amountOfSecuritiesAcquired>
            <paymentDate>02/13/2021</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/13/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2527</amountOfSecuritiesAcquired>
            <paymentDate>02/13/2021</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/15/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>886</amountOfSecuritiesAcquired>
            <paymentDate>02/10/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/13/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2527</amountOfSecuritiesAcquired>
            <paymentDate>02/13/2022</paymentDate>
            <natureOfPayment>Services Rendered</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MIKE LYONS</name>
                <address>
                    <ns2:street1>300 Fifth Avenue</ns2:street1>
                    <ns2:city>Pittsburgh</ns2:city>
                    <ns2:stateOrCountry>PA</ns2:stateOrCountry>
                    <ns2:zipCode>15222-2401</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/28/2025</saleDate>
            <amountOfSecuritiesSold>89</amountOfSecuritiesSold>
            <grossProceeds>15278.71</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MIKE LYONS</name>
                <address>
                    <ns2:street1>300 Fifth Avenue</ns2:street1>
                    <ns2:city>Pittsburgh</ns2:city>
                    <ns2:stateOrCountry>PA</ns2:stateOrCountry>
                    <ns2:zipCode>15222-2401</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/28/2025</saleDate>
            <amountOfSecuritiesSold>2527</amountOfSecuritiesSold>
            <grossProceeds>433812.36</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MIKE LYONS</name>
                <address>
                    <ns2:street1>300 Fifth Avenue</ns2:street1>
                    <ns2:city>Pittsburgh</ns2:city>
                    <ns2:stateOrCountry>PA</ns2:stateOrCountry>
                    <ns2:zipCode>15222-2401</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/28/2025</saleDate>
            <amountOfSecuritiesSold>2521</amountOfSecuritiesSold>
            <grossProceeds>432782.34</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MIKE LYONS</name>
                <address>
                    <ns2:street1>300 Fifth Avenue</ns2:street1>
                    <ns2:city>Pittsburgh</ns2:city>
                    <ns2:stateOrCountry>PA</ns2:stateOrCountry>
                    <ns2:zipCode>15222-2401</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/28/2025</saleDate>
            <amountOfSecuritiesSold>713</amountOfSecuritiesSold>
            <grossProceeds>122401.35</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>04/16/2025</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Michael P Lyons</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 9764}]
144
0001534574
XXXXXXXX
LIVE
0000713676
THE PNC FINANCIAL SERVICES GROUP INC.
001-09718
300 Fifth Avenue
Pittsburgh
PA
15222-2401
(412) 762-2000
MIKE LYONS
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
19870
2997524.62
395749583
04/16/2025
NYSE
Common
02/13/2022
Restricted stock vesting under a registered plan
Issuer
N
525
02/13/2022
Services Rendered
Common
02/13/2022
Restricted stock vesting under a registered plan
Issuer
N
2527
02/11/2022
Services Rendered
Common
02/10/2021
Restricted stock vesting under a registered plan
Issuer
N
7737
02/10/2021
Services Rendered
Common
02/13/2021
Restricted stock vesting under a registered plan
Issuer
N
3141
02/13/2021
Services Rendered
Common
02/13/2021
Restricted stock vesting under a registered plan
Issuer
N
2527
02/13/2021
Services Rendered
Common
02/15/2021
Restricted stock vesting under a registered plan
Issuer
N
886
02/10/2022
Services Rendered
Common
02/13/2023
Restricted stock vesting under a registered plan
Issuer
N
2527
02/13/2022
Services Rendered
N
MIKE LYONS
300 Fifth Avenue
Pittsburgh
PA
15222-2401
Common
03/28/2025
89
15278.71
MIKE LYONS
300 Fifth Avenue
Pittsburgh
PA
15222-2401
Common
03/28/2025
2527
433812.36
MIKE LYONS
300 Fifth Avenue
Pittsburgh
PA
15222-2401
Common
03/28/2025
2521
432782.34
MIKE LYONS
300 Fifth Avenue
Pittsburgh
PA
15222-2401
Common
03/28/2025
713
122401.35
04/16/2025
/s/ Michael P Lyons