<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001886142</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001482981</issuerCik>
            <issuerName>The Vita Coco Company, Inc.</issuerName>
            <secFileNumber>001-40950</secFileNumber>
            <issuerAddress>
                <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10003</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>212-206-0763</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JONATHAN BURTH</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>30000</noOfUnitsSold>
            <aggregateMarketValue>1110600.00</aggregateMarketValue>
            <noOfUnitsOutstanding>56731939</noOfUnitsOutstanding>
            <approxSaleDate>12/12/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/12/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of Stock Options</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>20000</amountOfSecuritiesAcquired>
            <paymentDate>12/12/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/23/2008</acquiredDate>
            <natureOfAcquisitionTransaction>Pre-IPO Investment in Issuer</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>10000</amountOfSecuritiesAcquired>
            <paymentDate>12/23/2008</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/03/2024</saleDate>
            <amountOfSecuritiesSold>1432</amountOfSecuritiesSold>
            <grossProceeds>50148.64</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>12/02/2024</saleDate>
            <amountOfSecuritiesSold>10000</amountOfSecuritiesSold>
            <grossProceeds>356889.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>11/04/2024</saleDate>
            <amountOfSecuritiesSold>20000</amountOfSecuritiesSold>
            <grossProceeds>700000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>10/29/2024</saleDate>
            <amountOfSecuritiesSold>5051</amountOfSecuritiesSold>
            <grossProceeds>152873.57</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>10/28/2024</saleDate>
            <amountOfSecuritiesSold>1400</amountOfSecuritiesSold>
            <grossProceeds>42058.24</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>10/22/2024</saleDate>
            <amountOfSecuritiesSold>905</amountOfSecuritiesSold>
            <grossProceeds>27186.02</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>10/16/2024</saleDate>
            <amountOfSecuritiesSold>400</amountOfSecuritiesSold>
            <grossProceeds>12000.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for JONATHAN BURTH</name>
                <address>
                    <ns2:street1>250 Park Avenue South, 7th Floor</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <saleDate>09/30/2024</saleDate>
            <amountOfSecuritiesSold>2244</amountOfSecuritiesSold>
            <grossProceeds>67335.03</grossProceeds>
        </securitiesSoldInPast3Months>
        <remarks>The 20,000 securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.
</remarks>
        <noticeSignature>
            <noticeDate>12/12/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/15/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Jonathan Burth</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 9902}]
144
0001886142
XXXXXXXX
LIVE
0001482981
The Vita Coco Company, Inc.
001-40950
250 Park Avenue South, 7th Floor
New York
NY
10003
212-206-0763
JONATHAN BURTH
Officer
COMMON
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
30000
1110600.00
56731939
12/12/2024
NASDAQ
Common
12/12/2024
Exercise of Stock Options
Issuer
N
20000
12/12/2024
Cash
Common
12/23/2008
Pre-IPO Investment in Issuer
Issuer
N
10000
12/23/2008
N/A
N
JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
Common
12/03/2024
1432
50148.64
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
12/02/2024
10000
356889.00
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
11/04/2024
20000
700000.00
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
10/29/2024
5051
152873.57
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
10/28/2024
1400
42058.24
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
10/22/2024
905
27186.02
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
10/16/2024
400
12000.00
10b5-1 Sales for JONATHAN BURTH
250 Park Avenue South, 7th Floor
New York
NY
10003
COMMON
09/30/2024
2244
67335.03
The 20,000 securities to be sold were and will be received upon the exercise of stock options over the next three months. The dates of acquisition and payment were and will be the dates of exercise/sale.
12/12/2024
03/15/2024
/s/ Jonathan Burth