<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
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        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001959673</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001224608</issuerCik>
            <issuerName>CNO FINANCIAL GROUP, INC.</issuerName>
            <secFileNumber>001-31792</secFileNumber>
            <issuerAddress>
                <ns2:street1>11299 Illinois Street</ns2:street1>
                <ns2:city>Carmel</ns2:city>
                <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                <ns2:zipCode>46032</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(317) 817-6100</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MICHAEL E MEAD</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>5013</noOfUnitsSold>
            <aggregateMarketValue>144625.05</aggregateMarketValue>
            <noOfUnitsOutstanding>108259664</noOfUnitsOutstanding>
            <approxSaleDate>06/03/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>03/25/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>950</amountOfSecuritiesAcquired>
            <paymentDate>03/25/2021</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>02/14/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Performance Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4063</amountOfSecuritiesAcquired>
            <paymentDate>02/14/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>MICHAEL E MEAD</name>
                <address>
                    <ns2:street1>11299 Illinois Street</ns2:street1>
                    <ns2:city>Carmel</ns2:city>
                    <ns2:stateOrCountry>IN</ns2:stateOrCountry>
                    <ns2:zipCode>46032</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/28/2024</saleDate>
            <amountOfSecuritiesSold>7690</amountOfSecuritiesSold>
            <grossProceeds>217588.55</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>06/03/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>02/26/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Michael Eugene Mead</signature>
        </noticeSignature>
    </formData>
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144
0001959673
XXXXXXXX
LIVE
0001224608
CNO FINANCIAL GROUP, INC.
001-31792
11299 Illinois Street
Carmel
IN
46032
(317) 817-6100
MICHAEL E MEAD
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
5013
144625.05
108259664
06/03/2024
NYSE
Common
03/25/2021
Restricted Stock
Issuer
N
950
03/25/2021
Not Applicable
Common
02/14/2023
Performance Shares
Issuer
N
4063
02/14/2023
Not Applicable
N
MICHAEL E MEAD
11299 Illinois Street
Carmel
IN
46032
Common
05/28/2024
7690
217588.55
06/03/2024
02/26/2024
/s/ Michael Eugene Mead