<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001859853</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001858985</ns2:issuerCik>
            <ns2:issuerName>On Holding AG</ns2:issuerName>
            <ns2:secFileNumber>001-40795</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>Forrlibuckstrasse 190</com:street1>
                <com:city>Zurich</com:city>
                <com:stateOrCountry>V8</com:stateOrCountry>
                <com:zipCode>8005</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>41-44-225-15-55</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>David Allemann</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Other: Co-Founder</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>326700</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>13662594</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>284215277</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>05/29/2024</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NYSE</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:acquiredDate>01/12/2010</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired from Issuer in private transaction</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>326700</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/12/2010</ns2:paymentDate>
            <ns2:natureOfPayment>N/A</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>03/04/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>30863.34</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>03/11/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>30358.98</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>03/18/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>29951.01</ns2:grossProceeds>
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            <ns2:sellerDetails>
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                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>03/21/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9400</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>338823.94</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
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                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
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            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>03/25/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>31362.66</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/01/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>31616.37</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/08/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>20</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>660</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/09/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>880</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>29084.88</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/15/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>253</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>8411.47</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/16/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>265</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>8767.52</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
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            <ns2:amountOfSecuritiesSold>382</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>12717.85</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
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                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>04/29/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>230</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>7645.55</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/03/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>1570</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>52157.44</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/06/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>30678.75</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/14/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>32182.11</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/14/2024</ns2:saleDate>
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                    <com:zipCode>8005</com:zipCode>
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            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/20/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>34260.84</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
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                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
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            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
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            <ns2:amountOfSecuritiesSold>1800</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>68510.88</ns2:grossProceeds>
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            <ns2:sellerDetails>
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                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/15/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>270000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>9825678</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
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                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/28/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>527</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>22154.42</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/28/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>1800</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>74585.13</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>David Allemann</ns2:name>
                <ns2:address>
                    <com:street1>Forrlibuckstrasse 190</com:street1>
                    <com:city>Zurich</com:city>
                    <com:stateOrCountry>V8</com:stateOrCountry>
                    <com:zipCode>8005</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>Class A Ordinary Shares</ns2:securitiesClassTitle>
            <ns2:saleDate>05/28/2024</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>900</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>37294.68</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 6/6/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the seller's knowledge of material information was true as of the date the selling plan was entered into.</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>05/29/2024</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>06/06/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of David Allemann</ns2:signature>
        </ns2:noticeSignature>
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144
0001859853
XXXXXXXX
LIVE
0001858985
On Holding AG
001-40795
Forrlibuckstrasse 190
Zurich
V8
8005
41-44-225-15-55
David Allemann
Other: Co-Founder
Class A Ordinary Shares
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
326700
13662594
284215277
05/29/2024
NYSE
Class A Ordinary Shares
01/12/2010
Acquired from Issuer in private transaction
Issuer
N
326700
01/12/2010
N/A
N
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
03/04/2024
900
30863.34
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
03/11/2024
900
30358.98
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
03/18/2024
900
29951.01
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
03/21/2024
9400
338823.94
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
03/25/2024
900
31362.66
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/01/2024
900
31616.37
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/08/2024
20
660
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/09/2024
880
29084.88
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/15/2024
253
8411.47
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/16/2024
265
8767.52
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/17/2024
382
12717.85
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
04/29/2024
230
7645.55
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/03/2024
1570
52157.44
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/06/2024
900
30678.75
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/14/2024
900
32182.11
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/14/2024
55400
2007319.28
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/20/2024
900
34260.84
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/20/2024
1800
68510.88
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/15/2024
270000
9825678
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/28/2024
527
22154.42
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/28/2024
1800
74585.13
David Allemann
Forrlibuckstrasse 190
Zurich
V8
8005
Class A Ordinary Shares
05/28/2024
900
37294.68
The sales of shares set forth herein are made in connection with a selling plan dated 6/6/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the seller's knowledge of material information was true as of the date the selling plan was entered into.
05/29/2024
06/06/2023
Goldman Sachs & Co. LLC on behalf of David Allemann