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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Milmoe William H. -->
          <cik>0001443194</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton,</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>William H. Milmoe</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate(1)</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock(2)</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Maxim Group LLC</name>
        <address>
          <com:street1>300 Park Ave</com:street1>
          <com:street2>16th Floor</com:street2>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10022</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>50000</noOfUnitsSold>
      <aggregateMarketValue>4074840.00</aggregateMarketValue>
      <noOfUnitsOutstanding>232793007</noOfUnitsOutstanding>
      <approxSaleDate>03/15/2024</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>01/04/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Exercise of Stock Option</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>165000</amountOfSecuritiesAcquired>
      <paymentDate>01/04/2024</paymentDate>
      <natureOfPayment>Cash Payment of Exercise Price</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>CD Financial, LLC(3)</name>
        <address>
          <com:street1>109 SE 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock</securitiesClassTitle>
      <saleDate>03/04/2024</saleDate>
      <amountOfSecuritiesSold>4000000</amountOfSecuritiesSold>
      <grossProceeds>269824000.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>William H. Milmoe</name>
        <address>
          <com:street1>109 SE 5th Avenue</com:street1>
          <com:street2>Suite 200</com:street2>
          <com:city>Delray Beach,</com:city>
          <com:stateOrCountry>FL</com:stateOrCountry>
          <com:zipCode>33483</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Celsius Holdings, Inc. Common Stock</securitiesClassTitle>
      <saleDate>02/29/2024</saleDate>
      <amountOfSecuritiesSold>44000</amountOfSecuritiesSold>
      <grossProceeds>3388000.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>FN1: The seller is the manager of CD Financial, LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF and has shared voting and dispositive power with respect to shares of common stock of Celsius Holdings, Inc. ("CELH") held of record by CDF. FN2: Aggregate Market Value reported is based on the opening price of $96.53 on NASDAQ for CELH common stock the date hereof. FN3: Represents shares of CELH common stock sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2024.</remarks>
    <noticeSignature>
      <noticeDate>03/15/2024</noticeDate>
      <signature>/s/ Wiliam H. Milmoe</signature>
    </noticeSignature>
  </formData>
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144
0001443194
XXXXXXXX
LIVE
0001341766
Celsius Holdings, Inc.
001-34611
2422 N. Federal Highway
Suite 208
Boca Raton,
FL
33431
561-276-2239
William H. Milmoe
Affiliate(1)
Common Stock(2)
Maxim Group LLC
300 Park Ave
16th Floor
New York,
NY
10022
50000
4074840.00
232793007
03/15/2024
NASDAQ
Common Stock
01/04/2024
Exercise of Stock Option
Celsius Holdings, Inc.
N
165000
01/04/2024
Cash Payment of Exercise Price
N
CD Financial, LLC(3)
109 SE 5th Avenue
Suite 200
Delray Beach,
FL
33483
Celsius Holdings, Inc. Common Stock
03/04/2024
4000000
269824000.00
William H. Milmoe
109 SE 5th Avenue
Suite 200
Delray Beach,
FL
33483
Celsius Holdings, Inc. Common Stock
02/29/2024
44000
3388000.00
FN1: The seller is the manager of CD Financial, LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF and has shared voting and dispositive power with respect to shares of common stock of Celsius Holdings, Inc. ("CELH") held of record by CDF. FN2: Aggregate Market Value reported is based on the opening price of $96.53 on NASDAQ for CELH common stock the date hereof. FN3: Represents shares of CELH common stock sold by CDF to an unaffiliated third-party purchaser pursuant to a variable prepaid variable forward contract dated January 12, 2024 and amended on March 1, 2024.
03/15/2024
/s/ Wiliam H. Milmoe