<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001226261</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001019849</issuerCik>
      <issuerName>PENSKE AUTOMOTIVE GROUP, INC.</issuerName>
      <secFileNumber>001-12297</secFileNumber>
      <issuerAddress>
        <com:street1>2555 TELEGRAPH RD</com:street1>
        <com:city>BLOOMFIELD HILLS</com:city>
        <com:stateOrCountry>MI</com:stateOrCountry>
        <com:zipCode>48302-0954</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>248-648-2500</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>BARR JOHN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>245 summer street</com:street1>
          <com:city>boston</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02110</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3000</noOfUnitsSold>
      <aggregateMarketValue>494640.00</aggregateMarketValue>
      <noOfUnitsOutstanding>67298461</noOfUnitsOutstanding>
      <approxSaleDate>08/09/2023</approxSaleDate>
      <securitiesExchangeName>nyse</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>common</securitiesClassTitle>
      <acquiredDate>12/19/2022</acquiredDate>
      <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>The Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>29</amountOfSecuritiesAcquired>
      <paymentDate>12/19/2022</paymentDate>
      <natureOfPayment>compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>common</securitiesClassTitle>
      <acquiredDate>02/18/2009</acquiredDate>
      <natureOfAcquisitionTransaction>stock award</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>The Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>2971</amountOfSecuritiesAcquired>
      <paymentDate>02/18/2009</paymentDate>
      <natureOfPayment>compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>shares being sold from Joint account- John and Monique Barr</remarks>
    <noticeSignature>
      <noticeDate>08/09/2023</noticeDate>
      <signature>/s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John Barr</signature>
    </noticeSignature>
  </formData>
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144
0001226261
XXXXXXXX
LIVE
0001019849
PENSKE AUTOMOTIVE GROUP, INC.
001-12297
2555 TELEGRAPH RD
BLOOMFIELD HILLS
MI
48302-0954
248-648-2500
BARR JOHN
Director
Common
Fidelity Brokerage Services LLC
245 summer street
boston
MA
02110
3000
494640.00
67298461
08/09/2023
nyse
common
12/19/2022
stock award
The Issuer
N
29
12/19/2022
compensation
common
02/18/2009
stock award
The Issuer
N
2971
02/18/2009
compensation
Y
shares being sold from Joint account- John and Monique Barr
08/09/2023
/s/ Audrey Skillern as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for John Barr