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            <liveTestFlag>LIVE</liveTestFlag>



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            <issuerCik>0001482981</issuerCik>
            <issuerName>The Vita Coco Company, Inc.</issuerName>
            <secFileNumber>001-40950</secFileNumber>
            <issuerAddress>
                <ns2:street1>250 Park Avenue South</ns2:street1>
                <ns2:street2>Seventh Floor</ns2:street2>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10003</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>212-206-0763</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Betz LLC, for the Ira Liran 2012 Family Trust</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>30000</noOfUnitsSold>
            <aggregateMarketValue>822000.00</aggregateMarketValue>
            <noOfUnitsOutstanding>56782291</noOfUnitsOutstanding>
            <approxSaleDate>09/16/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>01/16/2007</acquiredDate>
            <natureOfAcquisitionTransaction>Founders Shares</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>30000</amountOfSecuritiesAcquired>
            <paymentDate>01/16/2007</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales for BETZ, LLCC/O OMRI GREEN</name>
                <address>
                    <ns2:street1>250 Park Avenue South</ns2:street1>
                    <ns2:street2>Seventh Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10003</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/18/2024</saleDate>
            <amountOfSecuritiesSold>42000</amountOfSecuritiesSold>
            <grossProceeds>1240449.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>09/16/2024</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>06/14/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Omri Green</signature>
        </noticeSignature>
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144
0001886269
XXXXXXXX
LIVE
0001482981
The Vita Coco Company, Inc.
001-40950
250 Park Avenue South
Seventh Floor
New York
NY
10003
212-206-0763
Betz LLC, for the Ira Liran 2012 Family Trust
Director
COMMON
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
30000
822000.00
56782291
09/16/2024
NASDAQ
Common
01/16/2007
Founders Shares
Issuer
N
30000
01/16/2007
N/A
N
10b5-1 Sales for BETZ, LLCC/O OMRI GREEN
250 Park Avenue South
Seventh Floor
New York
NY
10003
Common
06/18/2024
42000
1240449.00
09/16/2024
06/14/2024
/s/ Omri Green