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    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001967764</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
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  <formData>
    <issuerInfo>
      <issuerCik>0001835378</issuerCik>
      <issuerName>Innovid Corp. </issuerName>
      <secFileNumber>001-40048</secFileNumber>
      <issuerAddress>
        <com:street1>30 Irving Place, 12th Floor </com:street1>
        <com:city>New York </com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2129667555</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Markus Kenneth</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock </securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>17000</noOfUnitsSold>
      <aggregateMarketValue>52000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>144244705</noOfUnitsOutstanding>
      <approxSaleDate>12/03/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock </securitiesClassTitle>
      <acquiredDate>03/31/2023</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer </nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>41667</amountOfSecuritiesAcquired>
      <paymentDate>03/31/2023</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>The sales of securities disclosed herein represent the number of shares expected to be sold to cover tax withholding obligations of Reporting Person in connection with the vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such securities do not represent discretionary trades by the Reporting Person. </remarks>
    <noticeSignature>
      <noticeDate>12/02/2024</noticeDate>
      <signature>Kenneth Markus</signature>
    </noticeSignature>
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144
0001967764
XXXXXXXX
LIVE
0001835378
Innovid Corp.
001-40048
30 Irving Place, 12th Floor
New York
NY
10003
2129667555
Markus Kenneth
Officer
Common Stock
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
17000
52000.00
144244705
12/03/2024
NYSE
Common Stock
03/31/2023
Restricted Stock
Issuer
N
41667
03/31/2023
Compensation
Y
The sales of securities disclosed herein represent the number of shares expected to be sold to cover tax withholding obligations of Reporting Person in connection with the vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such securities do not represent discretionary trades by the Reporting Person.
12/02/2024
Kenneth Markus