<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001194843</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000713676</issuerCik>
      <issuerName>PNC FINANCIAL SERVICES GROUP, INC.</issuerName>
      <secFileNumber>001-09718</secFileNumber>
      <issuerAddress>
        <com:street1>THE TOWER AT PNC PLAZA</com:street1>
        <com:street2>300 FIFTH AVENUE</com:street2>
        <com:city>PITTSBURGH</com:city>
        <com:stateOrCountry>PA</com:stateOrCountry>
        <com:zipCode>15222-2401</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>888-762-2265</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>HANNON MICHAEL J</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3000</noOfUnitsSold>
      <aggregateMarketValue>446460.00</aggregateMarketValue>
      <noOfUnitsOutstanding>398341110</noOfUnitsOutstanding>
      <approxSaleDate>02/12/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/19/2010</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grants</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>1166</amountOfSecuritiesAcquired>
      <paymentDate>02/19/2010</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>02/16/2010</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Grants</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3624</amountOfSecuritiesAcquired>
      <paymentDate>02/16/2010</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>Client/Shareholder did not pay anything for the shares, they were granted to him from the issuer.</remarks>
    <noticeSignature>
      <noticeDate>02/12/2024</noticeDate>
      <signature>Michael J Hannon</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
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144
0001194843
XXXXXXXX
LIVE
0000713676
PNC FINANCIAL SERVICES GROUP, INC.
001-09718
THE TOWER AT PNC PLAZA
300 FIFTH AVENUE
PITTSBURGH
PA
15222-2401
888-762-2265
HANNON MICHAEL J
Officer
Common
Charles Schwab
3000 Schwab Way
Westlake
TX
76262
3000
446460.00
398341110
02/12/2024
NYSE
Common
02/19/2010
Stock Grants
Issuer
N
1166
02/19/2010
N/A
Common
02/16/2010
Stock Grants
Issuer
N
3624
02/16/2010
N/A
Y
Client/Shareholder did not pay anything for the shares, they were granted to him from the issuer.
02/12/2024
Michael J Hannon