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    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: Milmoe William H. -->
          <cik>0001443194</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


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  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001341766</issuerCik>
      <issuerName>Celsius Holdings, Inc.</issuerName>
      <secFileNumber>001-34611</secFileNumber>
      <issuerAddress>
        <com:street1>2422 N. Federal Highway,</com:street1>
        <com:street2>Suite 208</com:street2>
        <com:city>Boca Raton</com:city>
        <com:stateOrCountry>FL</com:stateOrCountry>
        <com:zipCode>33431</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>561-276-2239</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>William H. Milmoe</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Affiliate</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Maxim Group</name>
        <address>
          <com:street1>300 Park Ave,</com:street1>
          <com:city>New York,</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10010</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>20000</noOfUnitsSold>
      <aggregateMarketValue>3000000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>76789201</noOfUnitsOutstanding>
      <approxSaleDate>07/17/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>01/03/2022</acquiredDate>
      <natureOfAcquisitionTransaction>Stock Options Excercied</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Celsius Holdings, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>50000</amountOfSecuritiesAcquired>
      <paymentDate>01/03/2022</paymentDate>
      <natureOfPayment>Cashless Exercise</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>07/17/2023</noticeDate>
      <signature>/s/ William H. Milmoe</signature>
    </noticeSignature>
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144
0001443194
XXXXXXXX
LIVE
0001341766
Celsius Holdings, Inc.
001-34611
2422 N. Federal Highway,
Suite 208
Boca Raton
FL
33431
561-276-2239
William H. Milmoe
Affiliate
Common Stock
Maxim Group
300 Park Ave,
New York,
NY
10010
20000
3000000.00
76789201
07/17/2023
Nasdaq
Common Stock
01/03/2022
Stock Options Excercied
Celsius Holdings, Inc.
N
50000
01/03/2022
Cashless Exercise
Y
07/17/2023
/s/ William H. Milmoe