<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001939764</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001842356</issuerCik>
      <issuerName>Wag! Group Co.</issuerName>
      <secFileNumber>001-40764</secFileNumber>
      <issuerAddress>
        <com:street1>2261 MARKET STREET, SUITE 86056</com:street1>
        <com:city>SAN FRANCISCO</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>94114</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(707) 324-4219</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Smallwood Garrett</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>ETrade</name>
        <address>
          <com:street1>3 Edison Drive</com:street1>
          <com:city>Alpharetta</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30005</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>38144</noOfUnitsSold>
      <aggregateMarketValue>12587.52</aggregateMarketValue>
      <noOfUnitsOutstanding>49791120</noOfUnitsOutstanding>
      <approxSaleDate>02/18/2025</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>02/18/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Unit Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>476190</amountOfSecuritiesAcquired>
      <paymentDate>02/18/2025</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>02/18/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Unit Vesting</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>250000</amountOfSecuritiesAcquired>
      <paymentDate>02/18/2025</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Garrett Smallwood</name>
        <address>
          <com:street1>2261 Market St.</com:street1>
          <com:street2>Suite 86056</com:street2>
          <com:city>San Francisco</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>94114</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <saleDate>11/18/2024</saleDate>
      <amountOfSecuritiesSold>34746</amountOfSecuritiesSold>
      <grossProceeds>5906.82</grossProceeds>
    </securitiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>02/19/2025</noticeDate>
      <signature>Garrett Smallwood</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 3983}]
144
0001939764
XXXXXXXX
LIVE
0001842356
Wag! Group Co.
001-40764
2261 MARKET STREET, SUITE 86056
SAN FRANCISCO
CA
94114
(707) 324-4219
Smallwood Garrett
Officer
Director
Common Stock
ETrade
3 Edison Drive
Alpharetta
GA
30005
38144
12587.52
49791120
02/18/2025
Nasdaq
Common Stock
02/18/2025
Restricted Stock Unit Vesting
Issuer
N
476190
02/18/2025
Compensation
Common Stock
02/18/2025
Restricted Stock Unit Vesting
Issuer
N
250000
02/18/2025
Compensation
N
Garrett Smallwood
2261 Market St.
Suite 86056
San Francisco
CA
94114
Common Stock
11/18/2024
34746
5906.82
02/19/2025
Garrett Smallwood