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        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001248813</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000920427</issuerCik>
            <issuerName>UNITY BANCORP, INC.</issuerName>
            <secFileNumber>001-12431</secFileNumber>
            <issuerAddress>
                <ns2:street1>64 Old Highway 22</ns2:street1>
                <ns2:city>Clinton</ns2:city>
                <ns2:stateOrCountry>NJ</ns2:stateOrCountry>
                <ns2:zipCode>08809</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(908) 730-7630</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MARK S. BRODY</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>2800</noOfUnitsSold>
            <aggregateMarketValue>132532.12</aggregateMarketValue>
            <noOfUnitsOutstanding>9986005</noOfUnitsOutstanding>
            <approxSaleDate>11/25/2024</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/25/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Stock Option Exercise</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2800</amountOfSecuritiesAcquired>
            <paymentDate>11/25/2024</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>11/25/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Mark Brody</signature>
        </noticeSignature>
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144
0001248813
XXXXXXXX
LIVE
0000920427
UNITY BANCORP, INC.
001-12431
64 Old Highway 22
Clinton
NJ
08809
(908) 730-7630
MARK S. BRODY
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
2800
132532.12
9986005
11/25/2024
NASDAQ
Common
11/25/2024
Stock Option Exercise
Issuer
N
2800
11/25/2024
Cash
Y
11/25/2024
/s/ Mark Brody