<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001886372</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001482981</issuerCik>
      <issuerName>Vita Coco Company, Inc.</issuerName>
      <secFileNumber>001-40950</secFileNumber>
      <issuerAddress>
        <com:street1>39 WEST 14TH STREET, SUITE 404</com:street1>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10011</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>212-206-0763</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Sadowsky Kenneth</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>affiliate</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co., Inc.</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>Westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>20000</noOfUnitsSold>
      <aggregateMarketValue>535000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>56435690</noOfUnitsOutstanding>
      <approxSaleDate>08/07/2023</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/15/2021</acquiredDate>
      <natureOfAcquisitionTransaction>Open Market Purchases</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Open Market</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>20000</amountOfSecuritiesAcquired>
      <paymentDate>12/17/2021</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>acquisition dates - 12/15/2021-3/14/2022 -open market purchases nature of payment dates - 12/17/2021-3/16/2022 - cash</remarks>
    <noticeSignature>
      <noticeDate>08/07/2023</noticeDate>
      <signature>Kenneth R Sadowsky</signature>
    </noticeSignature>
  </formData>
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144
0001886372
XXXXXXXX
LIVE
0001482981
Vita Coco Company, Inc.
001-40950
39 WEST 14TH STREET, SUITE 404
NEW YORK
NY
10011
212-206-0763
Sadowsky Kenneth
affiliate
Common
Charles Schwab & Co., Inc.
3000 Schwab Way
Westlake
TX
76262
20000
535000.00
56435690
08/07/2023
Nasdaq
Common
12/15/2021
Open Market Purchases
Open Market
N
20000
12/17/2021
Cash
Y
acquisition dates - 12/15/2021-3/14/2022 -open market purchases nature of payment dates - 12/17/2021-3/16/2022 - cash
08/07/2023
Kenneth R Sadowsky