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            <filer>
                <filerCredentials>
                    <cik>0001853942</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



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    <formData>
        <issuerInfo>
            <issuerCik>0001819928</issuerCik>
            <issuerName>DOUBLEVERIFY HOLDINGS, INC.</issuerName>
            <secFileNumber>001-40349</secFileNumber>
            <issuerAddress>
                <ns2:street1>462 Broadway</ns2:street1>
                <ns2:city>New York</ns2:city>
                <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                <ns2:zipCode>10013</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(212) 631-2111</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>JULIE ANN EDDLEMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>750</noOfUnitsSold>
            <aggregateMarketValue>24412.50</aggregateMarketValue>
            <noOfUnitsOutstanding>167403199</noOfUnitsOutstanding>
            <approxSaleDate>09/05/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <acquiredDate>04/21/2021</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>750</amountOfSecuritiesAcquired>
            <paymentDate>04/21/2021</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>08/22/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>24787.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>08/08/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>24592.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>07/25/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>30157.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>07/11/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>29152.50</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>JULIE ANN EDDLEMAN</name>
                <address>
                    <ns2:street1>462 Broadway</ns2:street1>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10013</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/27/2023</saleDate>
            <amountOfSecuritiesSold>750</amountOfSecuritiesSold>
            <grossProceeds>28492.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>09/05/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>03/23/2023</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Julie Ann Eddleman</signature>
        </noticeSignature>
    </formData>
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144
0001853942
XXXXXXXX
LIVE
0001819928
DOUBLEVERIFY HOLDINGS, INC.
001-40349
462 Broadway
New York
NY
10013
(212) 631-2111
JULIE ANN EDDLEMAN
Officer
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
750
24412.50
167403199
09/05/2023
NYSE
COMMON
04/21/2021
Restricted Stock
ISSUER
N
750
04/21/2021
Not Applicable
N
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
08/22/2023
750
24787.50
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
08/08/2023
750
24592.50
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
07/25/2023
750
30157.50
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
07/11/2023
750
29152.50
JULIE ANN EDDLEMAN
462 Broadway
New York
NY
10013
Common
06/27/2023
750
28492.00
09/05/2023
03/23/2023
/s/ Julie Ann Eddleman