<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001970587</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001329099</ns2:issuerCik>
            <ns2:issuerName>Baidu, Inc.</ns2:issuerName>
            <ns2:secFileNumber>000-51469</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                <com:street2>Haidian District</com:street2>
                <com:city>Beijing</com:city>
                <com:stateOrCountry>F4</com:stateOrCountry>
                <com:zipCode>100085</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>86-10-5992-8888</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Melissa Dongmin Ma</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Affiliate</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>390000</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>52396500</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>281924682</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>10/02/2023</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:acquiredDate>01/01/2005</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Private transaction</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Issuer</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>390000</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/01/2005</ns2:paymentDate>
            <ns2:natureOfPayment>For services rendered</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/10/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2181715.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/11/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2138259</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/29/2023</ns2:saleDate>
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            <ns2:grossProceeds>2103706.5</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/18/2023</ns2:saleDate>
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            <ns2:grossProceeds>2165157</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/24/2023</ns2:saleDate>
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            <ns2:grossProceeds>2023144.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/07/2023</ns2:saleDate>
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            <ns2:grossProceeds>2052369</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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        <ns2:securitiesSoldInPast3Months>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
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            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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            <ns2:grossProceeds>2237337</ns2:grossProceeds>
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        <ns2:securitiesSoldInPast3Months>
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            <ns2:saleDate>09/12/2023</ns2:saleDate>
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        <ns2:securitiesSoldInPast3Months>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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                <ns2:name>Melissa Dongmin Ma</ns2:name>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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            <ns2:sellerDetails>
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                    <com:stateOrCountry>F4</com:stateOrCountry>
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            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
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                <ns2:name>Melissa Dongmin Ma</ns2:name>
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        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/26/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1971625.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>Baidu Campus 10 Shangdi 10 Str</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/03/2023</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>15000</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>2251375.5</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 02/24/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>10/02/2023</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>02/24/2023</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of Melissa Dongmin Ma</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
[{"type": "144", "sequence": "1", "filename": "primary_doc.xml", "secsgml_size_bytes": 26759}]
144
0001970587
XXXXXXXX
LIVE
0001329099
Baidu, Inc.
000-51469
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
86-10-5992-8888
Melissa Dongmin Ma
Affiliate
ADS, each representing eight ordinary shares
Goldman Sachs & Co. LLC
200 West Street
New York
NY
10282
390000
52396500
281924682
10/02/2023
NASD
ADS each representing eight ordinary shares
01/01/2005
Private transaction
Issuer
N
390000
01/01/2005
For services rendered
N
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/10/2023
15000
2181715.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/11/2023
15000
2138259
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/29/2023
15000
2103706.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/18/2023
15000
2165157
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/24/2023
15000
2023144.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/07/2023
15000
2052369
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/15/2023
15000
2032608
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/27/2023
15000
2237337
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/22/2023
15000
1927294.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/12/2023
15000
2089555.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/20/2023
15000
2148748.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/17/2023
15000
1957044
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/25/2023
15000
2239306.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/05/2023
15000
2122041
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/19/2023
15000
1995160.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/31/2023
15000
2144881.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/05/2023
15000
2138466
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/28/2023
15000
1978987.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/01/2023
15000
2292222
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/06/2023
15000
2078208
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/21/2023
15000
1925802
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/08/2023
15000
2145216
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/14/2023
15000
2066403
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
07/13/2023
15000
2251687.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
09/26/2023
15000
1971625.5
Melissa Dongmin Ma
Baidu Campus 10 Shangdi 10 Str
Haidian District
Beijing
F4
100085
ADS each representing eight ordinary shares
08/03/2023
15000
2251375.5
The sales of shares set forth herein are made in connection with a selling plan dated 02/24/2023 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into
10/02/2023
02/24/2023
Goldman Sachs & Co. LLC on behalf of Melissa Dongmin Ma