<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001693357</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001835378</issuerCik>
      <issuerName>Innovid Corp.</issuerName>
      <secFileNumber>001-40048</secFileNumber>
      <issuerAddress>
        <com:street1>30 IRVING PLACE, 12TH FLOOR</com:street1>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10003</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>2129667555</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Callini Anthony</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC</name>
        <address>
          <com:street1>2000 Westchester Avenue</com:street1>
          <com:city>Purchase</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10577</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>7500</noOfUnitsSold>
      <aggregateMarketValue>14650.00</aggregateMarketValue>
      <noOfUnitsOutstanding>146407446</noOfUnitsOutstanding>
      <approxSaleDate>10/17/2024</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>10/16/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Vested Restricted Stock Unit (RSU)</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>25000</amountOfSecuritiesAcquired>
      <paymentDate>10/16/2024</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Anthony Callini</name>
        <address>
          <com:street1>30 Irving Place</com:street1>
          <com:city>New York </com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10003</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>08/08/2024</saleDate>
      <amountOfSecuritiesSold>7972</amountOfSecuritiesSold>
      <grossProceeds>13140.85</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>The sales of securities disclosed herein represent the number of shares sold or to be sold, as applicable, by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such securities do not represent discretionary trades by the Reporting Person. </remarks>
    <noticeSignature>
      <noticeDate>10/16/2024</noticeDate>
      <signature>Anthony Callini</signature>
    </noticeSignature>
  </formData>
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144
0001693357
XXXXXXXX
LIVE
0001835378
Innovid Corp.
001-40048
30 IRVING PLACE, 12TH FLOOR
NEW YORK
NY
10003
2129667555
Callini Anthony
Officer
Common
Morgan Stanley Smith Barney LLC
2000 Westchester Avenue
Purchase
NY
10577
7500
14650.00
146407446
10/17/2024
NYSE
Common
10/16/2024
Vested Restricted Stock Unit (RSU)
Issuer
N
25000
10/16/2024
Compensation
N
Anthony Callini
30 Irving Place
New York
NY
10003
Common
08/08/2024
7972
13140.85
The sales of securities disclosed herein represent the number of shares sold or to be sold, as applicable, by the Reporting Person to cover tax withholding obligations in connection with the vesting of RSUs. Sales to cover tax withholding obligations in connection with the vesting of such securities do not represent discretionary trades by the Reporting Person.
10/16/2024
Anthony Callini