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            <filer>
                <filerCredentials>
                    <cik>0001701170</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



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    <formData>
        <issuerInfo>
            <issuerCik>0001021561</issuerCik>
            <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
            <secFileNumber>001-12421</secFileNumber>
            <issuerAddress>
                <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                <ns2:city>PROVO</ns2:city>
                <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                <ns2:zipCode>84601</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>801-345-1000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MARK LAWRENCE</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Former  CFO</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>10000</noOfUnitsSold>
            <aggregateMarketValue>374362.00</aggregateMarketValue>
            <noOfUnitsOutstanding>49905275</noOfUnitsOutstanding>
            <approxSaleDate>05/15/2023</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>05/15/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Exercise of Options under an Issuer S-8 Registered Plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>10000</amountOfSecuritiesAcquired>
            <paymentDate>05/15/2023</paymentDate>
            <natureOfPayment>Cash</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Mark Lawrence</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/02/2023</saleDate>
            <amountOfSecuritiesSold>26144</amountOfSecuritiesSold>
            <grossProceeds>1065705.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>05/15/2023</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Mark Harold Lawrence</signature>
        </noticeSignature>
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144
0001701170
XXXXXXXX
LIVE
0001021561
NU SKIN ENTERPRISES, INC.
001-12421
75 WEST CENTER STREET
PROVO
UT
84601
801-345-1000
MARK LAWRENCE
Former  CFO
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
38th Floor
New York
NY
10004
10000
374362.00
49905275
05/15/2023
NYSE
Common
05/15/2023
Exercise of Options under an Issuer S-8 Registered Plan
Issuer
N
10000
05/15/2023
Cash
N
Mark Lawrence
75 WEST CENTER STREET
PROVO
UT
84601
Common
03/02/2023
26144
1065705.00
05/15/2023
/s/ Mark Harold Lawrence