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                    <ccc>XXXXXXXX</ccc>
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            <liveTestFlag>LIVE</liveTestFlag>



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    <formData>
        <issuerInfo>
            <issuerCik>0001021561</issuerCik>
            <issuerName>NU SKIN ENTERPRISES, INC.</issuerName>
            <secFileNumber>001-12421</secFileNumber>
            <issuerAddress>
                <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                <ns2:city>PROVO</ns2:city>
                <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                <ns2:zipCode>84601</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>801-345-1000</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>ANDREW D LIPMAN</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>5646</noOfUnitsSold>
            <aggregateMarketValue>10.97</aggregateMarketValue>
            <noOfUnitsOutstanding>49667403</noOfUnitsOutstanding>
            <approxSaleDate>06/25/2024</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>04/30/2022</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>2467</amountOfSecuritiesAcquired>
            <paymentDate>04/30/2022</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>04/30/2023</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted stock vesting under a registered plan</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>3179</amountOfSecuritiesAcquired>
            <paymentDate>04/30/2023</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/21/2024</saleDate>
            <amountOfSecuritiesSold>12840</amountOfSecuritiesSold>
            <grossProceeds>159620.88</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/21/2024</saleDate>
            <amountOfSecuritiesSold>472</amountOfSecuritiesSold>
            <grossProceeds>5900.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>06/20/2024</saleDate>
            <amountOfSecuritiesSold>4232</amountOfSecuritiesSold>
            <grossProceeds>51080.24</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>05/28/2024</saleDate>
            <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
            <grossProceeds>26660.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>04/25/2024</saleDate>
            <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
            <grossProceeds>24680.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>Andrew D Lipman</name>
                <address>
                    <ns2:street1>75 WEST CENTER STREET</ns2:street1>
                    <ns2:city>PROVO</ns2:city>
                    <ns2:stateOrCountry>UT</ns2:stateOrCountry>
                    <ns2:zipCode>84601</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>03/25/2024</saleDate>
            <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
            <grossProceeds>24640.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>06/25/2024</noticeDate>
            <planAdoptionDates/>
            <signature>/s/ Andrew D Lipman</signature>
        </noticeSignature>
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144
0001184208
XXXXXXXX
LIVE
0001021561
NU SKIN ENTERPRISES, INC.
001-12421
75 WEST CENTER STREET
PROVO
UT
84601
801-345-1000
ANDREW D LIPMAN
Director
Common
Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York
NY
10004
5646
10.97
49667403
06/25/2024
NYSE
Common
04/30/2022
Restricted stock vesting under a registered plan
Issuer
N
2467
04/30/2022
Not Applicable
Common
04/30/2023
Restricted stock vesting under a registered plan
Issuer
N
3179
04/30/2023
Not Applicable
N
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
06/21/2024
12840
159620.88
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
06/21/2024
472
5900.00
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
06/20/2024
4232
51080.24
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
05/28/2024
2000
26660.00
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
04/25/2024
2000
24680.00
Andrew D Lipman
75 WEST CENTER STREET
PROVO
UT
84601
Common
03/25/2024
2000
24640.00
06/25/2024
/s/ Andrew D Lipman