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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">CURRENT REPORT</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-transform: uppercase; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Pursuant to Section 13 or 15(d) of the</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Securities Exchange Act of 1934</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Date of Report (Date of Earliest Event Reported):
<FONT STYLE="color: black">June 26, 2012</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SEQUENTIAL BRANDS GROUP, INC.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Exact name of registrant as specified in
its charter)</P>

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    <TD STYLE="width: 34%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: bold; text-align: center">Delaware</TD>
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: bold; text-align: center">000-16075</TD>
    <TD STYLE="width: 33%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: bold; text-align: center">86-0449546</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">(State or other jurisdiction</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">(Commission File Number)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">(I.R.S. Employer</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">of incorporation)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">Identification No.)</TD></TR>
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<P STYLE="margin: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>17383 Sunset Boulevard, Suite A310,
Pacific Palisades, CA 90272</B>&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center; text-indent: 0.5in">(Address of Principal
Executive Offices/Zip Code)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>(213) 745-2123</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Registrant&rsquo;s telephone number, including
area code)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in">Check the appropriate box below if the Form
8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions
(<I>see</I> General Instruction A.2. below):</P>

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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD><TD STYLE="text-align: justify">Written communications pursuant to Rule 425 under the
Securities Act (17 CFR 230.425)</TD>
</TR></TABLE>

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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD><TD STYLE="text-align: justify">Soliciting material pursuant to Rule 14a-12 under the
Exchange Act (17 CFR 240.14a-12)</TD>
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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD><TD STYLE="text-align: justify">Pre-commencement communications pursuant to Rule 14d-2(b)
under the Exchange Act (17 CFR 240.14d-2(b))</TD>
</TR></TABLE>

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<TD STYLE="width: 0.5in"></TD><TD STYLE="width: 0.25in; text-align: left"><FONT STYLE="font-family: Wingdings">&#168;</FONT></TD><TD STYLE="text-align: justify">Pre-commencement communications pursuant to Rule 13e-4(c)
under the Exchange Act (17 CFR 240.13e-4(c))</TD>
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<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">Item 1.01.&#9;Entry
into a Material Definitive Agreement</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">Item 2.01&#9;Completion
of Acquisition or Disposition of Assets</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; text-align: justify"><FONT STYLE="font-weight: normal">This
Current Report on Form 8-K is being filed by Sequential Brands Group, Inc. (the &ldquo;<I>Company</I>&rdquo;) to report (i) its
acquisition of assets relating to the <FONT STYLE="color: black">consumer product brands &ldquo;DVS&reg;&rdquo; and &ldquo;Matix&reg;&rdquo;,
(ii) its subsequent sale of assets relating to the Matix&reg; brand, (iii) its entry into a collaboration to operate the Company&rsquo;s
acquired DVS&reg; branded footwear, apparel and apparel accessories business, and (iv) the entry into two license agreements in
relation to the DVS&reg; brand, all as further described below.</FONT></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in; text-align: justify">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in"><I>Completion
of Acquisition of Assets from DVS Shoe Co., Inc.</I></P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">On June 26, 2012,
the Company acquired from DVS Shoe Co., Inc. (&ldquo;<I>DVS</I>&rdquo;) substantially all of DVS&rsquo; assets relating to its
consumer product brands &ldquo;DVS&reg;&rdquo; and &ldquo;Matix&reg;&rdquo; pursuant to the terms of a Purchase and Sale Agreement
entered into between the parties on June 20, 2012. The DVS&reg; brand is a leading international brand in the action sports consumer
sector with significant recognition. In consideration for the assets, which primarily consist of inventory, accounts receivable,
trademarks and other intellectual property rights, <FONT STYLE="font: 10pt Times New Roman, Times, Serif; color: black">the Company
paid $8.55 million in cash to DVS. </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><I>Entry into Purchase and Sale Agreement
with Westlife Distribution USA, LLC.</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Following the asset
acquisition from DVS, on June 28, 2012, the Company entered into a Purchase and Sale Agreement with Westlife Distribution USA,
LLC (&ldquo;<I>Westlife</I>&rdquo;). Pursuant to the agreement, the Company sold certain assets relating to its acquired Matix&reg;
brand, including all trademarks and other intellectual property relating to the Matix&reg; brand, its inventory of Matix&reg; branded
products and accounts receivable. On June 29, 2012, upon the closing of the transactions contemplated by the Purchase and Sale
Agreement, the Company received $2.95 million in cash from Westlife.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><I>Entry into Collaboration with Elan
Polo International, Inc.</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"><FONT STYLE="color: black">In
connection with the acquisition of assets relating to the DVS&reg; brand, the Company received a 65% economic interest in DVS Footwear
International LLC, a newly formed Delaware limited liability company (&ldquo;<I>DVS LLC</I>&rdquo;). DVS LLC is a collaboration
between the Company and Elan Polo International, Inc., </FONT>a global organization which designs, sources and delivers men's,
women's, and children's shoes to retailers around the world<FONT STYLE="color: black"> (&ldquo;<I>Elan Polo</I>&rdquo;). The new
company was formed for the purpose of licensing the DVS&reg; trademark to third parties primarily in connection with the manufacturing,
distribution, marketing and sale of DVS&reg; branded footwear, apparel and apparel accessories. In exchange for its interest
in DVS LLC, the Company contributed trademarks and other intellectual property rights relating to the DVS&reg; brand to DVS LLC.
In exchange for its interest in DVS LLC, Elan Polo contributed $2,124,000 in cash to the newly formed entity. </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">In
connection with the formation of DVS LLC, the Company and Elan Polo entered into a Limited Liability Company Operating
Agreement of DVS Footwear International LLC on June 29, 2012 (the &ldquo;<I>Operating Agreement</I>&rdquo;). Subject to
certain exceptions, the Operating Agreement provides that the Company has the right to manage, control and conduct the
business affairs of DVS LLC. The Operating Agreement provides that the Company will receive 65% of the distributions and
allocation of net profits and losses of DVS LLC and 60% of the distributable assets upon dissolution of DVS LLC.&nbsp;As
described below, DVS LLC has entered into two licensing agreements which provide  for an aggregate of $15,688,000 in
guaranteed minimum royalties to be paid to DVS LLC over the next 7.5 years.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><I>Entry into License Agreement with
Elan Polo International, Inc.</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">On June 29, 2012, DVS
LLC entered into a license agreement with Elan Polo. Pursuant to the agreement, DVS LLC granted to Elan Polo an exclusive license
(subject to certain exceptions) to use the DVS&reg; trademark in connection with the worldwide manufacture, distribution, marketing
and sale to approved customers of men&rsquo;s, women&rsquo;s and children&rsquo;s footwear. Unless otherwise terminated earlier
pursuant to its terms, the agreement will continue through December 31, 2019. Subject to the satisfaction of certain conditions,
Elan Polo may elect to extend the term of the agreement for two additional renewal terms of five years each.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0">&nbsp;&nbsp;&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">During the term of
the agreement, Elan Polo has agreed to pay DVS LLC royalties that are based on a percentage of net sales of DVS&reg; licensed products.
Royalties are payable on a quarterly basis, and Elan Polo has guaranteed the payment to DVS LLC of certain minimum royalties during
each contract year of the agreement.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Subsequent to
the entry into the license agreement, the Company sold DVS&reg; branded inventory to Elan Polo for cash proceeds to the
Company of $640,000.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><I>Entry into License Agreement with
RSA &amp; Associates, Inc.</I></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">On June 27, 2012, DVS
LLC entered into a license agreement with RSA &amp; Associates, Inc. (&ldquo;<I>RSA</I>&rdquo;). Pursuant to the agreement, DVS
LLC granted to RSA an exclusive license (subject to certain exceptions) to use the DVS&reg; trademark in connection with the manufacture,
distribution, marketing and sale to approved customers of men&rsquo;s t-shirts, sport shirts, knit shirts, pants, shorts and hoodies.
Unless otherwise terminated earlier pursuant to its terms, the license agreement will continue through December 31, 2017. Subject
to the satisfaction of certain conditions, RSA may elect to extend the term of the agreement for one additional renewal term of
five years.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">During the term of
the agreement, RSA has agreed to pay DVS LLC royalties that are based on a percentage of net sales of DVS&reg; licensed products.
Except during the first year of the agreement, royalties are payable on a quarterly basis, and RSA has guaranteed the payment to
DVS LLC of certain minimum royalties during each contract year of the agreement. The performance obligations of RSA under the license
agreement are guaranteed by Robert Allen Associates Inc., an affiliate of RSA.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">On June 28, 2012, the
Company issued a press release relating to the above-described transactions, a copy of which is filed as Exhibit 99.1 to this Current
Report on Form 8-K.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">Item 9.01.&#9;Financial
Statements and Exhibits</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 1in; text-align: justify; text-indent: -1in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(a) &#9;Financial Statements of Business Acquired</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The financial statements
required by this Item, with respect to the acquisition described in Item 2.01 herein, will be filed as soon as practicable, and
in any event not later than 71 days after the date on which this Current Report on Form 8-K is required to be filed pursuant to
Item 2.01.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(b) &#9;Pro Forma Financial Information</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">The pro forma financial
information required by this Item, with respect to the acquisition described in Item 2.01 herein, will be filed as soon as practicable,
and in any event not later than 71 days after the date on which this Current Report on Form 8-K is required to be filed pursuant
to Item 2.01.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">(d)&#9;Exhibits.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in">The following exhibit is filed herewith:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 15%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">Exhibit</TD>
    <TD STYLE="width: 85%; padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify; text-decoration: underline">Number</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify; text-decoration: underline">Description</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 6pt; padding-left: 5.4pt; text-align: justify">99.1</TD>
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 6pt; padding-left: 5.4pt; text-align: justify">Press release issued by Sequential Brands Group, Inc. on June 28, 2012.</TD></TR>
</TABLE>


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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">SIGNATURE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Pursuant to the requirements
of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; text-align: left; text-indent: 0; margin-top: 0pt; margin-bottom: 6pt">&nbsp;</P>

<TABLE BORDER="0" CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif">
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD COLSPAN="2">SEQUENTIAL
BRANDS GROUP, INC.</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD COLSPAN="2">&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top; width: 50%">Date:&#9;July 2, 2012&nbsp;</TD>
    <TD STYLE="width: 4%">By:&nbsp;</TD>
    <TD STYLE="vertical-align: top; width: 46%">/s/ Colin
Dyne</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="vertical-align: top; border-top: #000000 1px solid">Colin
Dyne, Chief Executive Officer<BR>&nbsp;</TD></TR>
</TABLE>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0 0pt 0.5in; text-align: center"><B>EXHIBIT INDEX</B></P>

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<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify; text-decoration: underline">Number</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: justify; text-decoration: underline">Description</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 6pt; padding-left: 5.4pt; text-align: justify">99.1</TD>
    <TD STYLE="padding-right: 5.4pt; padding-bottom: 6pt; padding-left: 5.4pt; text-align: justify">Press release issued by Sequential Brands Group, Inc. on June 28, 2012.</TD></TR>
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{"company-data": {"conformed-name": "SEQUENTIAL BRANDS GROUP, INC.", "cik": "0000791770", "assigned-sic": "2300", "irs-number": "860449546", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-16075", "film-number": "12941251"}, "business-address": {"street1": "17383 SUNSET BLVD., SUITE 310", "city": "PACIFIC PALISADES", "state": "CA", "zip": "90272", "phone": "213-745-2123"}, "mail-address": {"street1": "17383 SUNSET BLVD., SUITE 310", "city": "PACIFIC PALISADES", "state": "CA", "zip": "90272"}, "former-company": [{"former-conformed-name": "PEOPLES LIBERATION INC", "date-changed": "20060109"}, {"former-conformed-name": "CENTURY PACIFIC FINANCIAL CORP", "date-changed": "19991101"}]}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
June 26, 2012
SEQUENTIAL BRANDS GROUP, INC.
(Exact name of registrant as specified in
its charter)
Delaware
000-16075
86-0449546
(State or other jurisdiction
(Commission File Number)
(I.R.S. Employer
of incorporation)
Identification No.)
17383 Sunset Boulevard, Suite A310,
Pacific Palisades, CA 90272
(Address of Principal
Executive Offices/Zip Code)
(213) 745-2123
(Registrant's telephone number, including
area code)
Check the appropriate box below if the Form
8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions
(
see
General Instruction A.2. below):
¨
Written communications pursuant to Rule 425 under the
Securities Act (17 CFR 230.425)
¨
Soliciting material pursuant to Rule 14a-12 under the
Exchange Act (17 CFR 240.14a-12)
¨
Pre-commencement communications pursuant to Rule 14d-2(b)
under the Exchange Act (17 CFR 240.14d-2(b))
¨
Pre-commencement communications pursuant to Rule 13e-4(c)
under the Exchange Act (17 CFR 240.13e-4(c))
Item 1.01.	Entry
into a Material Definitive Agreement
Item 2.01	Completion
of Acquisition or Disposition of Assets
This
Current Report on Form 8-K is being filed by Sequential Brands Group, Inc. (the "
Company
") to report (i) its
acquisition of assets relating to the
consumer product brands "DVS®" and "Matix®",
(ii) its subsequent sale of assets relating to the Matix® brand, (iii) its entry into a collaboration to operate the Company's
acquired DVS® branded footwear, apparel and apparel accessories business, and (iv) the entry into two license agreements in
relation to the DVS® brand, all as further described below.
Completion
of Acquisition of Assets from DVS Shoe Co., Inc.
On June 26, 2012,
the Company acquired from DVS Shoe Co., Inc. ("
DVS
") substantially all of DVS' assets relating to its
consumer product brands "DVS®" and "Matix®" pursuant to the terms of a Purchase and Sale Agreement
entered into between the parties on June 20, 2012. The DVS® brand is a leading international brand in the action sports consumer
sector with significant recognition. In consideration for the assets, which primarily consist of inventory, accounts receivable,
trademarks and other intellectual property rights,
the Company
paid $8.55 million in cash to DVS.
Entry into Purchase and Sale Agreement
with Westlife Distribution USA, LLC.
Following the asset
acquisition from DVS, on June 28, 2012, the Company entered into a Purchase and Sale Agreement with Westlife Distribution USA,
LLC ("
Westlife
"). Pursuant to the agreement, the Company sold certain assets relating to its acquired Matix®
brand, including all trademarks and other intellectual property relating to the Matix® brand, its inventory of Matix® branded
products and accounts receivable. On June 29, 2012, upon the closing of the transactions contemplated by the Purchase and Sale
Agreement, the Company received $2.95 million in cash from Westlife.
Entry into Collaboration with Elan
Polo International, Inc.
In
connection with the acquisition of assets relating to the DVS® brand, the Company received a 65% economic interest in DVS Footwear
International LLC, a newly formed Delaware limited liability company ("
DVS LLC
"). DVS LLC is a collaboration
between the Company and Elan Polo International, Inc.,
a global organization which designs, sources and delivers men's,
women's, and children's shoes to retailers around the world
("
Elan Polo
"). The new
company was formed for the purpose of licensing the DVS® trademark to third parties primarily in connection with the manufacturing,
distribution, marketing and sale of DVS® branded footwear, apparel and apparel accessories. In exchange for its interest
in DVS LLC, the Company contributed trademarks and other intellectual property rights relating to the DVS® brand to DVS LLC.
In exchange for its interest in DVS LLC, Elan Polo contributed $2,124,000 in cash to the newly formed entity.
In
connection with the formation of DVS LLC, the Company and Elan Polo entered into a Limited Liability Company Operating
Agreement of DVS Footwear International LLC on June 29, 2012 (the "
Operating Agreement
"). Subject to
certain exceptions, the Operating Agreement provides that the Company has the right to manage, control and conduct the
business affairs of DVS LLC. The Operating Agreement provides that the Company will receive 65% of the distributions and
allocation of net profits and losses of DVS LLC and 60% of the distributable assets upon dissolution of DVS LLC. As
described below, DVS LLC has entered into two licensing agreements which provide  for an aggregate of $15,688,000 in
guaranteed minimum royalties to be paid to DVS LLC over the next 7.5 years.
Entry into License Agreement with
Elan Polo International, Inc.
On June 29, 2012, DVS
LLC entered into a license agreement with Elan Polo. Pursuant to the agreement, DVS LLC granted to Elan Polo an exclusive license
(subject to certain exceptions) to use the DVS® trademark in connection with the worldwide manufacture, distribution, marketing
and sale to approved customers of men's, women's and children's footwear. Unless otherwise terminated earlier
pursuant to its terms, the agreement will continue through December 31, 2019. Subject to the satisfaction of certain conditions,
Elan Polo may elect to extend the term of the agreement for two additional renewal terms of five years each.
2
During the term of
the agreement, Elan Polo has agreed to pay DVS LLC royalties that are based on a percentage of net sales of DVS® licensed products.
Royalties are payable on a quarterly basis, and Elan Polo has guaranteed the payment to DVS LLC of certain minimum royalties during
each contract year of the agreement.
Subsequent to
the entry into the license agreement, the Company sold DVS® branded inventory to Elan Polo for cash proceeds to the
Company of $640,000.
Entry into License Agreement with
RSA & Associates, Inc.
On June 27, 2012, DVS
LLC entered into a license agreement with RSA & Associates, Inc. ("
RSA
"). Pursuant to the agreement, DVS
LLC granted to RSA an exclusive license (subject to certain exceptions) to use the DVS® trademark in connection with the manufacture,
distribution, marketing and sale to approved customers of men's t-shirts, sport shirts, knit shirts, pants, shorts and hoodies.
Unless otherwise terminated earlier pursuant to its terms, the license agreement will continue through December 31, 2017. Subject
to the satisfaction of certain conditions, RSA may elect to extend the term of the agreement for one additional renewal term of
five years.
During the term of
the agreement, RSA has agreed to pay DVS LLC royalties that are based on a percentage of net sales of DVS® licensed products.
Except during the first year of the agreement, royalties are payable on a quarterly basis, and RSA has guaranteed the payment to
DVS LLC of certain minimum royalties during each contract year of the agreement. The performance obligations of RSA under the license
agreement are guaranteed by Robert Allen Associates Inc., an affiliate of RSA.
On June 28, 2012, the
Company issued a press release relating to the above-described transactions, a copy of which is filed as Exhibit 99.1 to this Current
Report on Form 8-K.
Item 9.01.	Financial
Statements and Exhibits
(a) 	Financial Statements of Business Acquired
The financial statements
required by this Item, with respect to the acquisition described in Item 2.01 herein, will be filed as soon as practicable, and
in any event not later than 71 days after the date on which this Current Report on Form 8-K is required to be filed pursuant to
Item 2.01.
(b) 	Pro Forma Financial Information
The pro forma financial
information required by this Item, with respect to the acquisition described in Item 2.01 herein, will be filed as soon as practicable,
and in any event not later than 71 days after the date on which this Current Report on Form 8-K is required to be filed pursuant
to Item 2.01.
(d)	Exhibits.
The following exhibit is filed herewith:
Exhibit
Number
Description
99.1
Press release issued by Sequential Brands Group, Inc. on June 28, 2012.
3
SIGNATURE
Pursuant to the requirements
of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.
SEQUENTIAL
BRANDS GROUP, INC.
Date:	July 2, 2012
By:
/s/ Colin
Dyne
Colin
Dyne, Chief Executive Officer
4
EXHIBIT INDEX
Exhibit
Number
Description
99.1
Press release issued by Sequential Brands Group, Inc. on June 28, 2012.
5