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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Washington, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>CURRENT REPORT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Pursuant to Section 13 OR 15(d) of The Securities
Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Date of Report (Date of earliest event reported):
January 26, 2012</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 24pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Upstream Worldwide, Inc.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Exact name of registrant as specified in its
charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

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    <TD STYLE="width: 34%; padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center">Delaware</TD>
    <TD STYLE="width: 3%; padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center">&nbsp;</TD>
    <TD STYLE="width: 30%; padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center">000-50494</TD>
    <TD STYLE="width: 2%; padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center">&nbsp;</TD>
    <TD STYLE="width: 31%; padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center"><B>98-0412432</B></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.75pt; padding-left: 5.75pt; text-align: center">(State or other Jurisdiction of Incorporation)</TD>
    <TD STYLE="padding-right: 5.75pt; padding-left: 5.75pt; font-weight: bold; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-right: 5.75pt; padding-left: 5.75pt; text-align: center">(Commission File Number)</TD>
    <TD STYLE="padding-right: 5.75pt; padding-left: 5.75pt; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-right: 5.75pt; padding-left: 12.25pt; text-align: center">(IRS Employer Identification No.)</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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    <TD STYLE="width: 46%; padding-right: 5.4pt; padding-left: 5.4pt">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>200 E. Broward Blvd., Suite 1200</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Ft. Lauderdale, Florida</B></P></TD>
    <TD STYLE="width: 9%; padding-right: 5.4pt; padding-left: 5.4pt; font-weight: bold; text-align: center">&nbsp;</TD>
    <TD STYLE="width: 45%; padding-right: 5.4pt; padding-left: 5.4pt">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>33301</B></P></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">(Address of principal executive offices)</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">&nbsp;</TD>
    <TD STYLE="padding-right: 5.4pt; padding-left: 5.4pt; text-align: center">(Zip Code)</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><FONT STYLE="font-family: Times New Roman, Times, Serif">Registrant&rsquo;s
telephone number, including area code: </FONT><B>(954) 915-1550</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Wingdings">o</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Wingdings">o</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Wingdings">o</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Wingdings">o</FONT><FONT STYLE="font-family: Times New Roman, Times, Serif">
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="font-family: Times New Roman, Times, Serif">&nbsp;</FONT></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>Item 3.02&#9;Unregistered Sales of Equity
Securities.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">On January 27, 2012, Upstream Worldwide, Inc.
(the &ldquo;Company&rdquo;) sold approximately $5,700,000 of Series A Preferred Stock (&ldquo;Series A&rdquo;) at $1.00 per share
to 25 accredited investors. <FONT STYLE="letter-spacing: -0.15pt">Each share of the Series A automatically converts into five shares
of the Company&rsquo;s common stock upon the Company effecting a reverse stock split reducing the outstanding common stock to approximately
10 million shares</FONT> (the &ldquo;Reverse Split&rdquo;). The five to one ratio is after giving effect to the Reverse Split.
The Series A has a $1.00 liquidation price and vote on an as-converted basis. The amount sold includes the conversion of $800,000
of debt, of which $375,000 was held by two insiders of the Company.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">The Series A have not been registered under
the Securities Act of 1933 (the &ldquo;Act&rdquo;) and were issued and sold in reliance upon the exemption from registration contained
in Section 4(2) of the Act and Rule 506 promulgated thereunder.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>Item 5.02&#9;Departure of Directors or Certain
Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">On January 27, 2012, the Company appointed Sergio Zyman as a
director and Executive Chairman of the Company. In 1999, Mr. Zyman founded Zyman Group, an international marketing consulting
firm.&nbsp;In 2005 and 2008 respectively, he sold a majority and then sole ownership of the company to MDC Partners.&nbsp;Since 2008, he has been President of Sergio Zyman &amp; Company consultancy.<U> <FONT STYLE="color: blue"> </FONT></U>In
connection with his appointment, Mr. Zyman purchased 500,000 shares of Series A. Mr. Zyman is 66 years old.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>&nbsp;&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">Also on January 27, 2012, the Company appointed
Nikhil&nbsp;Raman to serve as Chief Operating Officer. After graduating from Harvard Business School, Mr. Raman founded and served
as Chief Executive Officer of Fort Knox Recycling, LLC, doing business as ecoSquid (&ldquo;ecoSquid&rdquo;). From 2008 until 2010,
Mr. Raman attended Harvard Business School during which time he interned at FPL Energy&rsquo;s Corporate Development Group. From
2005 to 2008, Mr. Raman was a Client Manager at IBM where he was responsible for the product and services portfolio sales to financial
services institutions. Mr. Raman was appointed in connection with the proposed acquisition of ecoSquid. Mr. Raman will receive
a base salary of $125,000 per year. Mr. Raman is 28 years old.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white"><FONT STYLE="color: black">Charles
Pearlman and Jason Rubin resigned as directors on January 26, 2012 and January 30, 2012, respectively. </FONT><FONT STYLE="letter-spacing: -0.15pt">On
January 27, 2012, Chuck Wallace, the Company&rsquo;s President and Chief Operating Officer, resigned. In connection with his resignation,
the Company agreed to issue Mr. Wallace 500,000 stock options exercisable at $0.20 per share upon the execution of a general release.
Daniel Brauser, the Company&rsquo;s Chief Financial Officer, was appointed as President to replace Mr. Wallace. </FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>Item 5.03&#9;Amendments to Articles of Incorporation
or Bylaws; Change in Fiscal Year.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify">On January 27, 2012, the Board of Directors
of the Company approved an amendment to the Company&rsquo;s Bylaws. The amendment provides that, except as provided by law, a majority
of the votes cast shall be sufficient to pass proposals on matters other than the election of directors.&nbsp;&nbsp;The prior provision
required a majority of the shares present and entitled to vote. Additionally, the bylaws were amended to provide for an Executive
Chairman position.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"><FONT STYLE="line-height: 150%">&nbsp;</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: justify"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SIGNATURES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

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    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD COLSPAN="2"><B>UPSTREAM WORLDWIDE, INC.</B></TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD COLSPAN="2">&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top; width: 50%">Date: January 30, 2012</TD>
    <TD STYLE="width: 4%">By:&nbsp;</TD>
    <TD STYLE="vertical-align: top; width: 46%">/s/ Daniel Brauser</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="vertical-align: top; border-top: #000000 1px solid">Name: Daniel Brauser<BR>Title: Chief Financial Officer</TD></TR>
</TABLE>

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{"company-data": {"conformed-name": "Upstream Worldwide, Inc.", "cik": "0001271075", "assigned-sic": "7200", "irs-number": "980412432", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-50494", "film-number": "12557380"}, "business-address": {"street1": "200 EAST BROWARD BLVD.", "street2": "SUITE 1200", "city": "FT. LAUDERDALE", "state": "FL", "zip": "33301", "phone": "(954) 915-1550"}, "mail-address": {"street1": "200 EAST BROWARD BLVD.", "street2": "SUITE 1200", "city": "FT. LAUDERDALE", "state": "FL", "zip": "33301"}, "former-company": [{"former-conformed-name": "MONEY4GOLD HOLDINGS INC", "date-changed": "20080729"}, {"former-conformed-name": "EFFECTIVE PROFITABLE SOFTWARE, INC.", "date-changed": "20050607"}, {"former-conformed-name": "MODENA 2 INC", "date-changed": "20031121"}]}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities
Exchange Act of 1934
Date of Report (Date of earliest event reported):
January 26, 2012
Upstream Worldwide, Inc.
(Exact name of registrant as specified in its
charter)
Delaware
000-50494
98-0412432
(State or other Jurisdiction of Incorporation)
(Commission File Number)
(IRS Employer Identification No.)
200 E. Broward Blvd., Suite 1200
Ft. Lauderdale, Florida
33301
(Address of principal executive offices)
(Zip Code)
Registrant's
telephone number, including area code:
(954) 915-1550
Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 3.02	Unregistered Sales of Equity
Securities.
On January 27, 2012, Upstream Worldwide, Inc.
(the "Company") sold approximately $5,700,000 of Series A Preferred Stock ("Series A") at $1.00 per share
to 25 accredited investors.
Each share of the Series A automatically converts into five shares
of the Company's common stock upon the Company effecting a reverse stock split reducing the outstanding common stock to approximately
10 million shares
(the "Reverse Split"). The five to one ratio is after giving effect to the Reverse Split.
The Series A has a $1.00 liquidation price and vote on an as-converted basis. The amount sold includes the conversion of $800,000
of debt, of which $375,000 was held by two insiders of the Company.
The Series A have not been registered under
the Securities Act of 1933 (the "Act") and were issued and sold in reliance upon the exemption from registration contained
in Section 4(2) of the Act and Rule 506 promulgated thereunder.
Item 5.02	Departure of Directors or Certain
Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On January 27, 2012, the Company appointed Sergio Zyman as a
director and Executive Chairman of the Company. In 1999, Mr. Zyman founded Zyman Group, an international marketing consulting
firm. In 2005 and 2008 respectively, he sold a majority and then sole ownership of the company to MDC Partners. Since 2008, he has been President of Sergio Zyman & Company consultancy.
In
connection with his appointment, Mr. Zyman purchased 500,000 shares of Series A. Mr. Zyman is 66 years old.
Also on January 27, 2012, the Company appointed
Nikhil Raman to serve as Chief Operating Officer. After graduating from Harvard Business School, Mr. Raman founded and served
as Chief Executive Officer of Fort Knox Recycling, LLC, doing business as ecoSquid ("ecoSquid"). From 2008 until 2010,
Mr. Raman attended Harvard Business School during which time he interned at FPL Energy's Corporate Development Group. From
2005 to 2008, Mr. Raman was a Client Manager at IBM where he was responsible for the product and services portfolio sales to financial
services institutions. Mr. Raman was appointed in connection with the proposed acquisition of ecoSquid. Mr. Raman will receive
a base salary of $125,000 per year. Mr. Raman is 28 years old.
Charles
Pearlman and Jason Rubin resigned as directors on January 26, 2012 and January 30, 2012, respectively.
On
January 27, 2012, Chuck Wallace, the Company's President and Chief Operating Officer, resigned. In connection with his resignation,
the Company agreed to issue Mr. Wallace 500,000 stock options exercisable at $0.20 per share upon the execution of a general release.
Daniel Brauser, the Company's Chief Financial Officer, was appointed as President to replace Mr. Wallace.
Item 5.03	Amendments to Articles of Incorporation
or Bylaws; Change in Fiscal Year.
On January 27, 2012, the Board of Directors
of the Company approved an amendment to the Company's Bylaws. The amendment provides that, except as provided by law, a majority
of the votes cast shall be sufficient to pass proposals on matters other than the election of directors.  The prior provision
required a majority of the shares present and entitled to vote. Additionally, the bylaws were amended to provide for an Executive
Chairman position.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
UPSTREAM WORLDWIDE, INC.
Date: January 30, 2012
By:
/s/ Daniel Brauser
Name: Daniel Brauser
Title: Chief Financial Officer