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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Washington, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>CURRENT REPORT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Pursuant to Section 13 or 15(d) of the</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Date of Report (Date of earliest event reported):
<B>July 30, 2012</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>Grandparents.com, Inc.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">(Exact name of registrant as specified in
its charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 32%; border-bottom: windowtext 1pt solid; font-weight: bold; text-align: center">Delaware</TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 32%; border-bottom: windowtext 1pt solid; font-weight: bold; text-align: center">000-21537</TD>
    <TD STYLE="width: 2%">&nbsp;</TD>
    <TD STYLE="width: 32%; border-bottom: windowtext 1pt solid; font-weight: bold; text-align: center">93-1211114</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center">(State or other jurisdiction of</TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">(Commission File Number)</TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">(IRS Employer Identification No.)</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center">incorporation)</TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD>
    <TD STYLE="text-align: center">&nbsp;</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE ALIGN="CENTER" CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR>
    <TD STYLE="width: 78%; vertical-align: bottom; border-bottom: windowtext 1pt solid">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>589 Eighth Avenue, 6th Floor</B></P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>New York, New York</B></P></TD>
    <TD STYLE="width: 2%; vertical-align: top">&nbsp;</TD>
    <TD STYLE="width: 20%; vertical-align: bottom; border-bottom: windowtext 1pt solid; font-weight: bold; text-align: center">10018</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center">(Address of principal executive offices)</TD>
    <TD>&nbsp;</TD>
    <TD STYLE="text-align: center">(Zip Code)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">Registrant&rsquo;s telephone number, including
area code:<B> 646-839-8800</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center"><B>&nbsp;</B></P>

<TABLE ALIGN="CENTER" CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: bottom">
    <TD STYLE="width: 100%; border-bottom: windowtext 1pt solid; font-weight: bold; text-align: center">N/A</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-align: center">(Former name or former address, if changed since last report)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (<U>see</U> General Instruction
A.2. below):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 3%; font-family: Wingdings">&uml;</TD>
    <TD STYLE="width: 97%">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 3%; font-family: Wingdings">&uml;</TD>
    <TD STYLE="width: 97%">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 3%; font-family: Wingdings">&uml;</TD>
    <TD STYLE="width: 97%">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 3%; font-family: Wingdings">&uml;</TD>
    <TD STYLE="width: 97%">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e -4(c))</TD></TR>
</TABLE>
<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-bottom: 0pt; text-align: left">&nbsp;</P>

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<TR STYLE="vertical-align: top">
    <TD STYLE="width: 72px; font-weight: bold">Item 1.01</TD>
    <TD STYLE="font-weight: bold">Entry into a Material Definitive Agreement.</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">On July 30, 2012, Grandparents Health Plans, LLC (&ldquo;GHP&rdquo;),
a majority-owned subsidiary of Grandparents.com, Inc. (the &ldquo;Company&rdquo;), and Humana MarketPOINT, Inc. (&ldquo;Humana&rdquo;)
entered into a Marketing and Distribution Agreement (the &ldquo;Marketing Agreement&rdquo;), effective as of September 1, 2012
(the &ldquo;Effective Date&rdquo;), pursuant to which Humana granted to GHP the right to offer and sell certain Medicare supplement,
major medical, short term medical, term life, dental and vision insurance products as well as financial protection products (collectively,
the &ldquo;Products&rdquo;) in any area in which Humana is authorized under applicable law to sell and GHP is licensed under applicable
law and appointed by Humana to sell the Products (the &ldquo;Service Area&rdquo;).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Pursuant to the Marketing Agreement, GHP will receive certain
commissions from Humana on sales of the Products in the Service Area. In addition, Humana will pay GHP administrative fees and/or
overrides as consideration for certain administrative services performed by GHP. The Marketing Agreement also provides that Humana
is responsible for all service requirements and administration regarding issued Products, including, but not limited to, claims
processing, policy issuance, policy changes, pricing, and sales made through Humana&rsquo;s call center and websites. The term
of the Marketing Agreement is three (3) years from the Effective Date.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Marketing Agreement contains customary confidentiality obligations
of GHP in favor of Humana relating to the use of information obtained by GHP regarding the business of Humana and its affiliates.
In addition, in accordance with the applicable requirements of the Privacy and Security Rules under the Health Insurance Portability
and Accountability Act of 1996 and the rules and regulations promulgated thereunder (&ldquo;HIPAA&rdquo;), GHP is required to protect
the privacy and security of any protected health information (as defined in HIPAA) created or received by GHP from or on behalf
of Humana. Furthermore, GHP is required to comply with Humana&rsquo;s information technology security requirements.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The Marketing Agreement also contains customary
representations and warranties of GHP and Humana as well as mutual indemnification obligations relating to (i) the breach of
any representation, warranty, or agreement contained in the Marketing Agreement, (ii) willful misconduct or negligence in the
performance (or non-performance) of the Marketing Agreement, (iii) violations of applicable federal or state insurance laws
or regulations, or (iv) an actual or alleged direct or indirect omission or commission that causes an indemnified party to
violate any applicable law. In addition, the Marketing Agreement contains customary termination rights, including the right of
either party to terminate the Marketing Agreement upon thirty (30) calendar days&rsquo; written notice in the event of an
uncured &ldquo;material breach&rdquo; (as defined in the Marketing Agreement) or upon ninety (90) calendar days&rsquo;
written notice without cause.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">The foregoing description of the Marketing Agreement does not
purport to be complete and is qualified in its entirety by reference to the Marketing Agreement which the Company will file as
an exhibit to its Form 10-Q for the quarter ended June 30, 2012.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: center">SIGNATURES</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD>Dated: August 3, 2012</TD>
    <TD COLSPAN="2" STYLE="font-weight: bold">GRANDPARENTS.COM, INC.</TD></TR>
<TR>
    <TD STYLE="width: 54%; vertical-align: top">&nbsp;</TD>
    <TD STYLE="width: 3%">&nbsp;</TD>
    <TD STYLE="width: 43%">&nbsp;</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">&nbsp;</TD>
    <TD STYLE="vertical-align: top">By:</TD>
    <TD STYLE="border-bottom: windowtext 1pt solid; vertical-align: bottom">/s/ Joseph Bernstein</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Joseph Bernstein</TD></TR>
<TR STYLE="vertical-align: top">
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>Co-Chief Executive Officer, Chief Financial Officer and Treasurer</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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[{"type": "8-K", "sequence": "1", "filename": "v320327_8k.htm", "description": "FORM 8-K", "secsgml_size_bytes": 14431}]
{"company-data": {"conformed-name": "GRANDPARENTS.COM, INC.", "cik": "0001020475", "assigned-sic": "7374", "irs-number": "931211114", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-21537", "film-number": "121007083"}, "business-address": {"street1": "589 EIGHTH AVENUE, 6TH FLOOR", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "646-839-8800"}, "mail-address": {"street1": "589 EIGHTH AVENUE, 6TH FLOOR", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": [{"former-conformed-name": "NorWesTech, Inc.", "date-changed": "20110913"}, {"former-conformed-name": "Pacific Biomarkers, Inc.", "date-changed": "20100212"}, {"former-conformed-name": "PACIFIC BIOMETRICS INC", "date-changed": "19960813"}]}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
July 30, 2012
Grandparents.com, Inc.
(Exact name of registrant as specified in
its charter)
Delaware
000-21537
93-1211114
(State or other jurisdiction of
(Commission File Number)
(IRS Employer Identification No.)
incorporation)
589 Eighth Avenue, 6th Floor
New York, New York
10018
(Address of principal executive offices)
(Zip Code)
Registrant's telephone number, including
area code:
646-839-8800
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended
to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (
see
General Instruction
A.2. below):
¨
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)
¨
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))
¨
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e -4(c))
Item 1.01
Entry into a Material Definitive Agreement.
On July 30, 2012, Grandparents Health Plans, LLC ("GHP"),
a majority-owned subsidiary of Grandparents.com, Inc. (the "Company"), and Humana MarketPOINT, Inc. ("Humana")
entered into a Marketing and Distribution Agreement (the "Marketing Agreement"), effective as of September 1, 2012
(the "Effective Date"), pursuant to which Humana granted to GHP the right to offer and sell certain Medicare supplement,
major medical, short term medical, term life, dental and vision insurance products as well as financial protection products (collectively,
the "Products") in any area in which Humana is authorized under applicable law to sell and GHP is licensed under applicable
law and appointed by Humana to sell the Products (the "Service Area").
Pursuant to the Marketing Agreement, GHP will receive certain
commissions from Humana on sales of the Products in the Service Area. In addition, Humana will pay GHP administrative fees and/or
overrides as consideration for certain administrative services performed by GHP. The Marketing Agreement also provides that Humana
is responsible for all service requirements and administration regarding issued Products, including, but not limited to, claims
processing, policy issuance, policy changes, pricing, and sales made through Humana's call center and websites. The term
of the Marketing Agreement is three (3) years from the Effective Date.
The Marketing Agreement contains customary confidentiality obligations
of GHP in favor of Humana relating to the use of information obtained by GHP regarding the business of Humana and its affiliates.
In addition, in accordance with the applicable requirements of the Privacy and Security Rules under the Health Insurance Portability
and Accountability Act of 1996 and the rules and regulations promulgated thereunder ("HIPAA"), GHP is required to protect
the privacy and security of any protected health information (as defined in HIPAA) created or received by GHP from or on behalf
of Humana. Furthermore, GHP is required to comply with Humana's information technology security requirements.
The Marketing Agreement also contains customary
representations and warranties of GHP and Humana as well as mutual indemnification obligations relating to (i) the breach of
any representation, warranty, or agreement contained in the Marketing Agreement, (ii) willful misconduct or negligence in the
performance (or non-performance) of the Marketing Agreement, (iii) violations of applicable federal or state insurance laws
or regulations, or (iv) an actual or alleged direct or indirect omission or commission that causes an indemnified party to
violate any applicable law. In addition, the Marketing Agreement contains customary termination rights, including the right of
either party to terminate the Marketing Agreement upon thirty (30) calendar days' written notice in the event of an
uncured "material breach" (as defined in the Marketing Agreement) or upon ninety (90) calendar days'
written notice without cause.
The foregoing description of the Marketing Agreement does not
purport to be complete and is qualified in its entirety by reference to the Marketing Agreement which the Company will file as
an exhibit to its Form 10-Q for the quarter ended June 30, 2012.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Dated: August 3, 2012
GRANDPARENTS.COM, INC.
By:
/s/ Joseph Bernstein
Joseph Bernstein
Co-Chief Executive Officer, Chief Financial Officer and Treasurer