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<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>UNITED STATES</B></P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>SECURITIES AND EXCHANGE COMMISSION</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Washington, D.C. 20549</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>FORM 8-K</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>CURRENT REPORT</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Pursuant to Section&nbsp;13 or 15(d) of the
Securities Exchange Act of 1934</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Date of Report (Date of earliest event reported):</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>February 16, 2012</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 18pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>VITACOST.COM, INC.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Exact name of registrant as specified in its
charter)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE ALIGN="CENTER" CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; border-collapse: collapse; font-family: Times New Roman, Times, Serif">
<TR>
    <TD STYLE="width: 27%; vertical-align: top; text-autospace: none; font-size: 10pt; font-weight: bold; text-align: center">Delaware</TD>
    <TD STYLE="width: 2%; vertical-align: bottom; text-autospace: none; font-size: 10pt">&nbsp;</TD>
    <TD STYLE="width: 39%; vertical-align: top; text-autospace: none; font-size: 10pt; font-weight: bold; text-align: center">001-34468</TD>
    <TD STYLE="width: 2%; vertical-align: bottom; text-autospace: none; font-size: 10pt">&nbsp;</TD>
    <TD STYLE="width: 30%; vertical-align: top; text-autospace: none; font-size: 10pt; font-weight: bold; text-align: center">37-1333024</TD></TR>
<TR>
    <TD STYLE="vertical-align: top">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(State or other jurisdiction of</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">incorporation)</P></TD>
    <TD STYLE="vertical-align: bottom; text-autospace: none; font-size: 10pt">&nbsp;</TD>
    <TD STYLE="vertical-align: top">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Commission</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">File Number)</P></TD>
    <TD STYLE="vertical-align: bottom; text-autospace: none; font-size: 10pt">&nbsp;</TD>
    <TD STYLE="vertical-align: top">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(IRS Employer</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Identification No.)</P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">5400 Broken Sound Blvd. - NW, Suite 500</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>Boca Raton, Florida 33487-3521</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Address of Principal Executive Offices)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Zip Code)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">Registrant&rsquo;s telephone number, including
area code:<B> (561) 982-4180</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">(Former name or former address, if changed since
last report)</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><FONT STYLE="letter-spacing: -0.15pt">Check the appropriate box
below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following
provisions (<I>see </I>General Instruction A.2. below):</FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 4%; text-autospace: none">&nbsp;</TD>
    <TD STYLE="width: 4%; text-autospace: none; font-family: Wingdings">&uml;</TD>
    <TD STYLE="width: 92%; text-autospace: none">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none; font-family: Wingdings">&uml;</TD>
    <TD STYLE="text-autospace: none">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none; font-family: Wingdings">&uml;</TD>
    <TD STYLE="text-autospace: none">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">(17 CFR 240.14d-2(b))</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none; font-family: Wingdings">&uml;</TD>
    <TD STYLE="text-autospace: none">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">(17 CFR 240.13e-4(c))</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>ITEM 1.01.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Entry
into a Material Definitive Agreement.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">On February 16, 2012, Vitacost.com, Inc. (<I>&ldquo;Vitacost&rdquo;</I>)
entered into a Purchase Agreement (the &ldquo;<I>Purchase Agreement</I>&rdquo;) by and among Vitacost, JHH Capital, LLC (an entity
affiliated with Jeffrey Horowitz, Vitacost&rsquo;s Chief Executive Officer, &ldquo;<I>JHH</I>&rdquo;), Great Hill Equity Partners
III, L.P. (&ldquo;<I>Great Hill III</I>&rdquo;), Great Hill Equity Partners IV, L.P. (&ldquo;<I>Great Hill IV</I>&rdquo;), Great
Hill Investors, LLC (&ldquo;<I>Great Hill Investors</I>&rdquo;), Freshford Partners, LP (&ldquo;<I>Freshford Partners</I>&rdquo;),
Freshford Master Fund, Ltd (&ldquo;<I>Freshford Master Fund</I>&rdquo;) and Baron Small Cap Fund (&ldquo;<I>Baron</I>&rdquo; and,
together with JHH, Great Hill III, Great Hill IV, Great Hill Investors, Freshford Partners, Freshford Master Fund, collectively,
the &ldquo;<I>Investors</I>&rdquo;) pursuant to which the Investors purchased, and Vitacost sold, an aggregate of 4,920,288 shares
of Vitacost common stock at a purchase price of $7.04 per share, and warrants to purchase an aggregate of 1,680,601 shares of Vitacost
common stock for an aggregate purchase price of $34,848,902.67. The warrants have an exercise price of $7.04 per share and a term
of four years.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Concurrently with entering into the Purchase Agreement, Vitacost
entered into a registration rights agreement (the &ldquo;Registration Rights Agreement&rdquo;) with Jeffrey Horowitz and JHH which
provides Jeffrey Horowitz and JHH with demand, shelf and piggyback registration rights. The Registration Rights Agreement further
provides that if Vitacost enters into a registration rights agreement (or similar agreement) with any person or entity on more
favorable terms than those contained in the Registration Rights Agreement, the Registration Rights Agreement will be amended to
include such more favorable terms. Pursuant to the Registration Rights Agreement, Vitacost has agreed to pay all of the registration
costs and expenses incurred in connection with such demand, shelf and piggyback registrations.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">The foregoing summary of the Purchase Agreement and the
Registration Rights Agreement do not purport to be complete and are  qualified in their  entirety by the full text of
the Purchase Agreement attached hereto as Exhibit 2.1 and the Registration Rights Agreement attached hereto as Exhibit 10.1,
which are  hereby incorporated by reference into this Item 1.01.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Item&nbsp;3.02. &#9;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Unregistered Sales of Equity Securities.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">On February 16, 2012, Vitacost sold 4,920,288 shares of Vitacost
common stock and warrants to purchase 1,680,601 shares of Vitacost common stock for an aggregate purchase price of $34,848,902.67
to the Investors pursuant to the terms of the Purchase Agreement. Vitacost issued the shares of Vitacost common stock and the warrants
to purchase shares of Vitacost common stock to the Investors in reliance upon the exemption from registration contained in Section
4(2) of the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder, including Regulation D.</P>



<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>Item&nbsp;9.01.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Financial
Statements and Exhibits.</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.25in">(d)&nbsp;&nbsp;Exhibits</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 6%; text-autospace: none">&nbsp;</TD>
    <TD STYLE="width: 6%; text-autospace: none">2.1</TD>
    <TD STYLE="width: 88%; text-autospace: none">Purchase Agreement among Vitacost.com, Inc. and the Purchasers identified on Exhibit A thereto, dated February 16, 2012.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">4.1</TD>
    <TD STYLE="text-autospace: none">Form of Warrant to Purchase Common Stock</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">10.1</TD>
    <TD STYLE="text-autospace: none">Registration Rights Agreement among Vitacost.com, Inc., Jeffrey Horowitz and JHH Capital, LLC, dated February 16, 2012.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">99.1</TD>
    <TD STYLE="text-autospace: none">Press Release, dated February 21, 2012, by Vitacost.com, Inc. announcing the closing of the transactions contemplated by the Purchase Agreement.* </TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0 0 0 1in; text-indent: -0.5in">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">*&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#9;&nbsp;This exhibit is &ldquo;furnished&rdquo; as part of this Current
Report on Form&nbsp;8-K and not &ldquo;filed&rdquo; for purposes of Section&nbsp;18 of the Securities Exchange Act of 1934, or
otherwise subject to the liabilities of that section and may only be incorporated by reference into another filing under the Securities
Exchange Act of 1934 or the Securities Act of 1933 if, and to the extent, such subsequent filing specifically references this exhibit.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0"><B>&nbsp;</B></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">SIGNATURE</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in">Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-autospace: none">VITACOST.COM, INC.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD COLSPAN="3" STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 51%; text-autospace: none">Date:&nbsp;&nbsp;February 21, 2012</TD>
    <TD STYLE="width: 5%; text-autospace: none">By:</TD>
    <TD STYLE="width: 28%; border-bottom: windowtext 1pt solid; text-autospace: none">&nbsp;/s/ Stephen E. Markert</TD>
    <TD STYLE="width: 16%; text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD COLSPAN="2">
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Stephen E. Markert</P>
        <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">Interim Chief Financial Officer</P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center"><B>EXHIBIT INDEX</B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0; text-align: center">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 10%; text-autospace: none">2.1</TD>
    <TD STYLE="width: 90%; text-autospace: none">Purchase Agreement among Vitacost.com, Inc. and the Purchasers identified on Exhibit A thereto, dated February 16, 2012.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">4.1</TD>
    <TD STYLE="text-autospace: none">Form of Warrant to Purchase Common Stock</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">10.1</TD>
    <TD STYLE="text-autospace: none">Registration Rights Agreement among Vitacost.com, Inc., Jeffrey Horowitz and JHH Capital, LLC, dated February 16, 2012.</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">&nbsp;</TD>
    <TD STYLE="text-autospace: none">&nbsp;</TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="text-autospace: none">99.1</TD>
    <TD STYLE="text-autospace: none">Press Release, dated February 21, 2012, by Vitacost.com, Inc. announcing the closing of the transactions contemplated by the Purchase Agreement.*</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="font: 10pt Times New Roman, Times, Serif; width: 100%; border-collapse: collapse">
<TR STYLE="vertical-align: top">
    <TD STYLE="width: 10%; text-autospace: none">&nbsp;</TD>
    <TD STYLE="width: 5%; text-autospace: none">*</TD>
    <TD STYLE="width: 85%; text-autospace: none">This exhibit is &ldquo;furnished&rdquo; as part of this Current Report on Form 8-K and not &ldquo;filed&rdquo; for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liabilities of that section and may only be incorporated by reference into another filing under the Securities Exchange Act of 1934 or the Securities Act of 1933 if, and to the extent, such subsequent filing specifically references this exhibit.</TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0">&nbsp;&nbsp;</P>

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{"company-data": {"conformed-name": "Vitacost.com, Inc.", "cik": "0001401688", "assigned-sic": "5961", "irs-number": "371333024", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-34468", "film-number": "12625023"}, "business-address": {"street1": "5400 BROKEN SOUND BLVD NW", "street2": "SUITE 500", "city": "BOCA RATON", "state": "FL", "zip": "33487-3521", "phone": "(561) 982-4180"}, "mail-address": {"street1": "5400 BROKEN SOUND BLVD NW", "street2": "SUITE 500", "city": "BOCA RATON", "state": "FL", "zip": "33487-3521"}}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
February 16, 2012
VITACOST.COM, INC.
(Exact name of registrant as specified in its
charter)
Delaware
001-34468
37-1333024
(State or other jurisdiction of
incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
5400 Broken Sound Blvd. - NW, Suite 500
Boca Raton, Florida 33487-3521
(Address of Principal Executive Offices)
(Zip Code)
Registrant's telephone number, including
area code:
(561) 982-4180
(Former name or former address, if changed since
last report)
Check the appropriate box
below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following
provisions (
see
General Instruction A.2. below):
¨
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))
¨
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))
ITEM 1.01.         Entry
into a Material Definitive Agreement.
On February 16, 2012, Vitacost.com, Inc. (
"Vitacost"
)
entered into a Purchase Agreement (the "
Purchase Agreement
") by and among Vitacost, JHH Capital, LLC (an entity
affiliated with Jeffrey Horowitz, Vitacost's Chief Executive Officer, "
JHH
"), Great Hill Equity Partners
III, L.P. ("
Great Hill III
"), Great Hill Equity Partners IV, L.P. ("
Great Hill IV
"), Great
Hill Investors, LLC ("
Great Hill Investors
"), Freshford Partners, LP ("
Freshford Partners
"),
Freshford Master Fund, Ltd ("
Freshford Master Fund
") and Baron Small Cap Fund ("
Baron
" and,
together with JHH, Great Hill III, Great Hill IV, Great Hill Investors, Freshford Partners, Freshford Master Fund, collectively,
the "
Investors
") pursuant to which the Investors purchased, and Vitacost sold, an aggregate of 4,920,288 shares
of Vitacost common stock at a purchase price of $7.04 per share, and warrants to purchase an aggregate of 1,680,601 shares of Vitacost
common stock for an aggregate purchase price of $34,848,902.67. The warrants have an exercise price of $7.04 per share and a term
of four years.
Concurrently with entering into the Purchase Agreement, Vitacost
entered into a registration rights agreement (the "Registration Rights Agreement") with Jeffrey Horowitz and JHH which
provides Jeffrey Horowitz and JHH with demand, shelf and piggyback registration rights. The Registration Rights Agreement further
provides that if Vitacost enters into a registration rights agreement (or similar agreement) with any person or entity on more
favorable terms than those contained in the Registration Rights Agreement, the Registration Rights Agreement will be amended to
include such more favorable terms. Pursuant to the Registration Rights Agreement, Vitacost has agreed to pay all of the registration
costs and expenses incurred in connection with such demand, shelf and piggyback registrations.
The foregoing summary of the Purchase Agreement and the
Registration Rights Agreement do not purport to be complete and are  qualified in their  entirety by the full text of
the Purchase Agreement attached hereto as Exhibit 2.1 and the Registration Rights Agreement attached hereto as Exhibit 10.1,
which are  hereby incorporated by reference into this Item 1.01.
Item 3.02. 	         Unregistered Sales of Equity Securities.
On February 16, 2012, Vitacost sold 4,920,288 shares of Vitacost
common stock and warrants to purchase 1,680,601 shares of Vitacost common stock for an aggregate purchase price of $34,848,902.67
to the Investors pursuant to the terms of the Purchase Agreement. Vitacost issued the shares of Vitacost common stock and the warrants
to purchase shares of Vitacost common stock to the Investors in reliance upon the exemption from registration contained in Section
4(2) of the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder, including Regulation D.
Item 9.01.         Financial
Statements and Exhibits.
(d)  Exhibits
2.1
Purchase Agreement among Vitacost.com, Inc. and the Purchasers identified on Exhibit A thereto, dated February 16, 2012.
4.1
Form of Warrant to Purchase Common Stock
10.1
Registration Rights Agreement among Vitacost.com, Inc., Jeffrey Horowitz and JHH Capital, LLC, dated February 16, 2012.
99.1
Press Release, dated February 21, 2012, by Vitacost.com, Inc. announcing the closing of the transactions contemplated by the Purchase Agreement.*
*        	 This exhibit is "furnished" as part of this Current
Report on Form 8-K and not "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, or
otherwise subject to the liabilities of that section and may only be incorporated by reference into another filing under the Securities
Exchange Act of 1934 or the Securities Act of 1933 if, and to the extent, such subsequent filing specifically references this exhibit.
SIGNATURE
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
VITACOST.COM, INC.
Date:  February 21, 2012
By:
/s/ Stephen E. Markert
Stephen E. Markert
Interim Chief Financial Officer
EXHIBIT INDEX
2.1
Purchase Agreement among Vitacost.com, Inc. and the Purchasers identified on Exhibit A thereto, dated February 16, 2012.
4.1
Form of Warrant to Purchase Common Stock
10.1
Registration Rights Agreement among Vitacost.com, Inc., Jeffrey Horowitz and JHH Capital, LLC, dated February 16, 2012.
99.1
Press Release, dated February 21, 2012, by Vitacost.com, Inc. announcing the closing of the transactions contemplated by the Purchase Agreement.*
*
This exhibit is "furnished" as part of this Current Report on Form 8-K and not "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liabilities of that section and may only be incorporated by reference into another filing under the Securities Exchange Act of 1934 or the Securities Act of 1933 if, and to the extent, such subsequent filing specifically references this exhibit.