content: <PAGE>
   
                         SECURITIES AND EXCHANGE COMMISSION
  
                              WASHINGTON, D.C.  20549
  
  
                              ________________________
  
                                      FORM 8-K
  
                                   CURRENT REPORT
  
                          PURSUANT TO SECTION 13 OR 15(d)
  
                       OF THE SECURITIES EXCHANGE ACT OF 1934
  
       DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):  October 21, 1997
  
                                  ONSALE, Inc.
              ----------------------------------------------------
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
  
                                    Delaware
              -----------------------------------------------------
                   (STATE OR OTHER JURISDICTION OF INCORPORATION)
  
             000-29244                                   77-0408319
        -------------------                         -----------------------
            (COMMISSION                                   (IRS EMPLOYER
            FILE NUMBER)                                IDENTIFICATION NO.)
  
        1861 Landings Drive, Mountain View, California                94043
  ----------------------------------------------------------    -----------------
           (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                 (ZIP CODE)
  
                                 (650) 428-0600
  --------------------------------------------------------------------------------
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)
  
                                 Not Applicable
  -------------------------------------------------------------------------------
           (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT)
  <PAGE>
   
  ITEM 5.   OTHER EVENTS
  
            On October 21, 1997, the Registrant issued a press release announcing
  its results of operations for the three and nine months ended September 30,
  1997.  A copy of the financial statements attached to the press release is filed
  as Exhibit 99.1 and incorporated herein by reference.
   
  ITEM 7.    FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS
  
       (c) Exhibits
  
       Exhibit Number      Exhibit
       --------------      -------
       99.1                Financial Statements attached to Press Release, dated
                           October 21, 1997, of ONSALE, Inc.
  <PAGE>
   
                                     SIGNATURES
  
            Pursuant to the requirements of the Securities Exchange Act of 1934,
  the Registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.
  
  
                                        ONSALE, Inc.
                                        (Registrant)
  
  
                                            /s/ John F. Sauerland
  Date:  October 21, 1997               By:______________________________________
                                            John F. Sauerland,
                                            Chief Financial Officer
  <PAGE>
   
                                 INDEX TO EXHIBITS
  
  
  Exhibit Number    Exhibit
  --------------    -------
  99.1              Financial Statements attached to Press Release, dated
                    October 21, 1997, of ONSALE, Inc.
metadata_documents: [{"type": "8-K", "sequence": "1", "description": "FORM 8-K", "secsgml_size_bytes": 3212}]
metadata_filer: {"company-data": {"conformed-name": "ONSALE INC", "cik": "0001026506", "assigned-sic": "5961", "irs-number": "770408319", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-29184", "film-number": "97698938"}, "business-address": {"street1": "1861 LANDINGS DR", "city": "MOUNTAIN VIEW", "state": "CA", "zip": "94043", "phone": "4154280600"}, "mail-address": {"street1": "1861 LANDINGS DRIVE", "city": "MOUNTAIN VIEW", "state": "CA", "zip": "94043"}, "former-company": {"former-conformed-name": "ONSALE", "date-changed": "19961216"}}
text: SECURITIES AND EXCHANGE COMMISSION
  
                              WASHINGTON, D.C.  20549
  
                              ________________________
  
                                      FORM 8-K
  
                                   CURRENT REPORT
  
                          PURSUANT TO SECTION 13 OR 15(d)
  
                       OF THE SECURITIES EXCHANGE ACT OF 1934
  
       DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):  October 21, 1997
  
                                  ONSALE, Inc.
              ----------------------------------------------------
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
  
                                    Delaware
              -----------------------------------------------------
                   (STATE OR OTHER JURISDICTION OF INCORPORATION)
  
             000-29244                                   77-0408319
        -------------------                         -----------------------
            (COMMISSION                                   (IRS EMPLOYER
            FILE NUMBER)                                IDENTIFICATION NO.)
  
        1861 Landings Drive, Mountain View, California                94043
  ----------------------------------------------------------    -----------------
           (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                 (ZIP CODE)
  
                                 (650) 428-0600
  --------------------------------------------------------------------------------
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)
  
                                 Not Applicable
  -------------------------------------------------------------------------------
           (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT)
  ITEM 5.   OTHER EVENTS
  
            On October 21, 1997, the Registrant issued a press release announcing
  its results of operations for the three and nine months ended September 30,
  1997.  A copy of the financial statements attached to the press release is filed
  as Exhibit 99.1 and incorporated herein by reference.
   
  ITEM 7.    FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS
  
       (c) Exhibits
  
       Exhibit Number      Exhibit
       --------------      -------
       99.1                Financial Statements attached to Press Release, dated
                           October 21, 1997, of ONSALE, Inc.
  SIGNATURES
  
            Pursuant to the requirements of the Securities Exchange Act of 1934,
  the Registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.
  
                                        ONSALE, Inc.
                                        (Registrant)
  
                                            /s/ John F. Sauerland
  Date:  October 21, 1997               By:______________________________________
                                            John F. Sauerland,
                                            Chief Financial Officer
  INDEX TO EXHIBITS
  
  Exhibit Number    Exhibit
  --------------    -------
  99.1              Financial Statements attached to Press Release, dated
                    October 21, 1997, of ONSALE, Inc.