content: SECURITIES AND EXCHANGE COMMISSION
  
                               Washington, D.C. 20549
  
                                      FORM 8-K
  
                                   CURRENT REPORT
  
       PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  
  
  
  
          Date of Report (Date of Earliest Event Reported) October 17, 2003
  
  
  
                          New World Restaurant Group, Inc.
  --------------------------------------------------------------------------------
               (Exact Name of Registrant as Specified in its Charter)
  
  
  
  Delaware                             0-27148                         13-3690261
  --------------------------------------------------------------------------------
  (State or Other                    (Commission                  (I.R.S. Employer
  Jurisdiction of                    File Number)                   Identification
  Incorporation)                                                              No.)
  
  
  
  
  
  
                                 1687 Cole Boulevard
                               Golden, Colorado 80401
  --------------------------------------------------------------------------------
                 (Address of Principal Executive Offices) (Zip Code)
  
  
  
                                   (303) 568-8000
  --------------------------------------------------------------------------------
                (Registrant's Telephone Number, Including Area Code)
  
  
  
  --------------------------------------------------------------------------------
           (Former Name or Former Address, If Changed Since Last Report.)
  
  
                                         1
  
  <PAGE>
  
  
  ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE.
  
                 Reference is made to the New World  Restaurant  Group,  Inc. (the
  "Company")  press release  attached hereto as Exhibit 99.1, and  incorporated by
  reference herein (including,  without  limitation,  the information set forth in
  the  cautionary  statement  contained  in the press  release),  relating  to the
  Company's post-split shares of common stock that, beginning on October 20, 2003,
  will trade in the Pink Sheets under a new symbol "NWRG."
  
  ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.
  
  (c)  EXHIBITS.
  
  EXHIBIT        DESCRIPTION
  
  99.1           Press Release issued October 17, 2003.
  
  
  
  <PAGE>
  
  
                                     SIGNATURES
  
          Pursuant to the requirements of the Securities Exchange Act of 1934, the
  Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
  undersigned hereunto duly authorized.
  
                                              NEW WORLD RESTAURANT GROUP, INC.
  
  
  
  
                                              BY:  /s/ PAUL J.B. MURPHY III
                                                  ------------------------------
                                                  Name:  Paul J.B. Murphy III
                                                  Title:  Chief Executive Officer
  
  
  
  Date:  October 20, 2003
  
  
  <PAGE>
  
  
                                                                      Exhibit 99.1
  
  
  
                  POST-SPLIT NEW WORLD SHARE PRICE TO BE REFLECTED
                 IN TRADING ON MONDAY, OCTOBER 20, UNDER NEW SYMBOL
  
  GOLDEN, Colo.  (10/17/03)--New  World Restaurant Group, Inc. (NWCI.PK) announced
  today that  beginning  on Monday,  October 20, its  post-split  shares of common
  stock  will  trade in the Pink  Sheets  under a new  symbol  "NWRG."  New  World
  anticipates  that the share price of its common  stock will  reflect the forward
  and reverse  stock splits that were effected on September 30, 2003 in connection
  with New World's equity restructuring.
  
  New World is a  leading  company  in the quick  casual  sandwich  industry,  the
  fastest growing restaurant  segment.  The company operates  locations  primarily
  under the  Einstein  Bros.  and Noah's  New York  Bagels  brands  and  primarily
  franchises  locations  under the  Manhattan  Bagel and  Chesapeake  Bagel Bakery
  brands.  As of October 15, 2003,  the company's  retail system  consisted of 464
  company-operated locations, as well as 241 franchised, and 34 licensed locations
  in 33 states.  The company also operates dough  production  and coffee  roasting
  facilities.
  
                                        *****
  
  Certain statements in this press release constitute  forward-looking  statements
  or statements which may be deemed or construed to be forward- looking statements
  within the meaning of the Private Securities  Litigation Reform Act of 1995. The
  words "forecast,"  "estimate," "project," "intend," "expect," "should," "would,"
  "believe" and similar  expressions  and all statements  which are not historical
  facts are intended to identify forward-looking statements. These forward-looking
  statements involve and are subject to known and unknown risks, uncertainties and
  other  factors  which  could cause the  company's  actual  results,  performance
  (financial or operating),  or  achievements  to differ from the future  results,
  performance  (financial or operating),  or achievements  expressed or implied by
  such forward-looking  statements.  The above factors are more fully discussed in
  the company's SEC filings.
  
                                              *****
  
  CONTACTS: Media/Investors: Bill Parness, (732) 290-0121, or Marty Gitlin, (914)
  528-7702; parnespr@optonline.net
metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "e237724.txt", "secsgml_size_bytes": 5332}]
metadata_filer: {"company-data": {"conformed-name": "NEW WORLD RESTAURANT GROUP INC", "cik": "0000949373", "assigned-sic": "5812", "irs-number": "133690261", "state-of-incorporation": "DE", "fiscal-year-end": "1228"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-27148", "film-number": "03948048"}, "business-address": {"street1": "246 INDUSTRIAL WAY WEST", "street2": "C/O NEW WORLD HOLDINGS", "city": "EATONTOWN", "state": "NJ", "zip": "07724", "phone": "7325440155"}, "mail-address": {"street1": "246 INDUSTRIAL WAY WEST", "street2": "C/O NEW WORLD HOLDINGS", "city": "EATONTOWN", "state": "NJ", "zip": "07724"}, "former-company": [{"former-conformed-name": "NEW WORLD COFFEE MANHATTAN BAGEL INC", "date-changed": "19990413"}, {"former-conformed-name": "NEW WORLD COFFEE & BAGELS INC /", "date-changed": "19981007"}, {"former-conformed-name": "NEW WORLD COFFEE INC", "date-changed": "19950815"}]}
text: SECURITIES AND EXCHANGE COMMISSION
  
                               Washington, D.C. 20549
  
                                      FORM 8-K
  
                                   CURRENT REPORT
  
       PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
  
          Date of Report (Date of Earliest Event Reported) October 17, 2003
  
                          New World Restaurant Group, Inc.
  --------------------------------------------------------------------------------
               (Exact Name of Registrant as Specified in its Charter)
  
  Delaware                             0-27148                         13-3690261
  --------------------------------------------------------------------------------
  (State or Other                    (Commission                  (I.R.S. Employer
  Jurisdiction of                    File Number)                   Identification
  Incorporation)                                                              No.)
  
                                 1687 Cole Boulevard
                               Golden, Colorado 80401
  --------------------------------------------------------------------------------
                 (Address of Principal Executive Offices) (Zip Code)
  
                                   (303) 568-8000
  --------------------------------------------------------------------------------
                (Registrant's Telephone Number, Including Area Code)
  
  --------------------------------------------------------------------------------
           (Former Name or Former Address, If Changed Since Last Report.)
  
                                         1
  ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE.
  
                 Reference is made to the New World  Restaurant  Group,  Inc. (the
  "Company")  press release  attached hereto as Exhibit 99.1, and  incorporated by
  reference herein (including,  without  limitation,  the information set forth in
  the  cautionary  statement  contained  in the press  release),  relating  to the
  Company's post-split shares of common stock that, beginning on October 20, 2003,
  will trade in the Pink Sheets under a new symbol "NWRG."
  
  ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.
  
  (c)  EXHIBITS.
  
  EXHIBIT        DESCRIPTION
  
  99.1           Press Release issued October 17, 2003.
  SIGNATURES
  
          Pursuant to the requirements of the Securities Exchange Act of 1934, the
  Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
  undersigned hereunto duly authorized.
  
                                              NEW WORLD RESTAURANT GROUP, INC.
  
                                              BY:  /s/ PAUL J.B. MURPHY III
                                                  ------------------------------
                                                  Name:  Paul J.B. Murphy III
                                                  Title:  Chief Executive Officer
  
  Date:  October 20, 2003
  Exhibit 99.1
  
                  POST-SPLIT NEW WORLD SHARE PRICE TO BE REFLECTED
                 IN TRADING ON MONDAY, OCTOBER 20, UNDER NEW SYMBOL
  
  GOLDEN, Colo.  (10/17/03)--New  World Restaurant Group, Inc. (NWCI.PK) announced
  today that  beginning  on Monday,  October 20, its  post-split  shares of common
  stock  will  trade in the Pink  Sheets  under a new  symbol  "NWRG."  New  World
  anticipates  that the share price of its common  stock will  reflect the forward
  and reverse  stock splits that were effected on September 30, 2003 in connection
  with New World's equity restructuring.
  
  New World is a  leading  company  in the quick  casual  sandwich  industry,  the
  fastest growing restaurant  segment.  The company operates  locations  primarily
  under the  Einstein  Bros.  and Noah's  New York  Bagels  brands  and  primarily
  franchises  locations  under the  Manhattan  Bagel and  Chesapeake  Bagel Bakery
  brands.  As of October 15, 2003,  the company's  retail system  consisted of 464
  company-operated locations, as well as 241 franchised, and 34 licensed locations
  in 33 states.  The company also operates dough  production  and coffee  roasting
  facilities.
  
                                        *****
  
  Certain statements in this press release constitute  forward-looking  statements
  or statements which may be deemed or construed to be forward- looking statements
  within the meaning of the Private Securities  Litigation Reform Act of 1995. The
  words "forecast,"  "estimate," "project," "intend," "expect," "should," "would,"
  "believe" and similar  expressions  and all statements  which are not historical
  facts are intended to identify forward-looking statements. These forward-looking
  statements involve and are subject to known and unknown risks, uncertainties and
  other  factors  which  could cause the  company's  actual  results,  performance
  (financial or operating),  or  achievements  to differ from the future  results,
  performance  (financial or operating),  or achievements  expressed or implied by
  such forward-looking  statements.  The above factors are more fully discussed in
  the company's SEC filings.
  
                                              *****
  
  CONTACTS: Media/Investors: Bill Parness, (732) 290-0121, or Marty Gitlin, (914)
  528-7702; parnespr@optonline.net