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<DIV align=center><STRONG>UNITED STATES </STRONG></DIV>
<DIV align=center><STRONG>SECURITIES AND EXCHANGE COMMISSION </STRONG></DIV>
<DIV align=center>Washington, D.C. 20549 </DIV>
<DIV align=center>________________________</DIV>
<DIV align=center><BR></DIV>
<DIV align=center><STRONG>FORM 8-K </STRONG></DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=center><STRONG>CURRENT REPORT </STRONG></DIV>
<DIV align=center>Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 </DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=center>Date of report (Date of earliest event reported): September 14, 2004 </DIV>
<DIV align=center>________________________</DIV>
<DIV align=center><BR></DIV>
<DIV align=center><STRONG>McDONALD'S CORPORATION </STRONG></DIV>
<DIV align=center>(Exact name of registrant as specified in its charter) </DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=center><BR></DIV>
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<TR>
<TD vAlign=top align=middle width="27%">
<DIV align=center><STRONG>Delaware</STRONG></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><STRONG>1-5231</STRONG></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><STRONG>36-2361282</STRONG></DIV></TD></TR>
<TR>
<TD vAlign=top align=middle width="27%">
<DIV align=center>(State or other jurisdiction</DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center>(Commission </DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center>(IRS Employer</DIV></TD></TR>
<TR>
<TD vAlign=top align=middle width="27%">
<DIV align=center>of incorporation)</DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center>File Number)</DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center>Identification No.)</DIV></TD></TR></TABLE>
<DIV align=center><BR></DIV>
<DIV align=center>____________________________</DIV>
<DIV align=center><BR></DIV>
<DIV align=center><STRONG>One McDonald's Plaza </STRONG></DIV>
<DIV align=center><STRONG>Oak Brook, Illinois </STRONG></DIV>
<DIV align=center>(Address of principal executive offices)</DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=center><STRONG>60523</STRONG></DIV>
<DIV align=center>(Zip Code)</DIV>
<DIV align=center>_______________________________</DIV>
<DIV align=center><BR></DIV>
<DIV align=center>Registrant's telephone number, including area code: <STRONG>(630) 623-3000</STRONG> </DIV>
<DIV align=center><BR></DIV>
<DIV align=center>_______________________________</DIV>
<DIV align=center><BR></DIV>
<DIV align=center><STRONG>Not Applicable</STRONG></DIV>
<DIV align=center>(Former name or address, if changed since last proxy)</DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=left>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): </DIV>
<DIV align=left>&nbsp;</DIV>
<DIV align=left>[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) </DIV>
<DIV align=left>&nbsp;</DIV>
<DIV align=left>[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) </DIV>
<DIV align=left>&nbsp;</DIV>
<DIV align=left>[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) </DIV>
<DIV align=left>&nbsp;</DIV>
<DIV align=left>[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</DIV>
<DIV align=center>&nbsp;</DIV><BR>
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<DIV align=left>&nbsp;</DIV></TD></TR>
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<TD align=middle width="34%">&nbsp;1</TD>
<TD align=right width="33%">&nbsp;</TD></TR>
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<DIV align=left><STRONG>Item 8.01 Other Events.</STRONG></DIV>
<DIV align=left>&nbsp;</DIV>
<DIV align=left><FONT id=TAB1 style="MARGIN-LEFT: 36pt"></FONT>On September 14, 2004, McDonald&#146;s Corporation (the "Company") issued a press release&nbsp;announcing an increase in&nbsp;the Company&#146;s annual cash dividend. The press release is furnished as Exhibit 99 and is attached hereto. </DIV><BR>
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<TD width="100%" colSpan=3>&nbsp;
<DIV align=center>&nbsp;</DIV></TD></TR>
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<TD align=middle width="34%">&nbsp;2</TD>
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<DIV align=center>SIGNATURE</DIV>
<DIV align=center><BR></DIV>
<DIV align=left><FONT id=TAB1 style="MARGIN-LEFT: 36pt"></FONT>Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. </DIV>
<DIV align=left><BR></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><BR></DIV>
<TABLE cellSpacing=0 cellPadding=0 width="100%" border=0>
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<TD vAlign=center align=left width="5%">&nbsp;</TD>
<TD vAlign=center align=left width="39%">&nbsp;</TD>
<TD vAlign=center align=left width="1%">
<DIV align=left>&nbsp;</DIV></TD>
<TD vAlign=center align=left width="34%">&nbsp;</TD></TR>
<TR>
<TD vAlign=center align=left width="5%">&nbsp;</TD>
<TD vAlign=center align=left width="39%">&nbsp;</TD>
<TD vAlign=center align=left width="1%">&nbsp;</TD>
<TD vAlign=top align=left width="34%">McDONALD'S CORPORATION
<DIV align=left>(Registrant)
<DIV align=left>&nbsp;</DIV></DIV></TD></TR>
<TR>
<TD vAlign=center align=left width="5%">&nbsp;</TD>
<TD vAlign=center align=left width="39%">&nbsp;</TD>
<TD vAlign=center align=left width="1%">&nbsp;</TD>
<TD vAlign=center align=left width="34%">&nbsp;</TD></TR>
<TR>
<TD vAlign=center align=left width="5%">&nbsp;</TD>
<TD vAlign=center align=left width="39%">&nbsp;</TD>
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<TD vAlign=top align=left width="5%">
<DIV align=left>Date: </DIV></TD>
<TD vAlign=top align=left width="39%">
<DIV align=left>September 15, 2004 </DIV></TD>
<TD vAlign=top align=left width="1%">
<DIV align=left>By:</DIV></TD>
<TD vAlign=center align=left width="34%">
<DIV align=left><U>/s/ Peter J. Bensen</U></DIV>
<DIV align=left>Peter J. Bensen</DIV>
<DIV align=left>Corporate Vice President - Assistant Controller</DIV></TD></TR>
<TR>
<TD vAlign=center align=left width="5%">&nbsp;</TD>
<TD vAlign=center align=left width="39%">&nbsp;</TD>
<TD vAlign=center align=left width="1%">&nbsp;</TD>
<TD vAlign=center align=left width="34%">&nbsp;</TD></TR></TABLE><BR>
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<TR vAlign=top>
<TD width="100%" colSpan=3>&nbsp;
<DIV align=left>&nbsp;</DIV>
<DIV align=center>&nbsp;</DIV></TD></TR>
<TR>
<TD align=left width="33%">&nbsp;</TD>
<TD align=middle width="34%">&nbsp;3</TD>
<TD align=right width="33%">&nbsp;</TD></TR>
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<TD vAlign=bottom width="100%">&nbsp;</TD></TR></TABLE><BR>
<DIV align=left><BR></DIV>
<DIV align=center>Exhibit Index </DIV>
<DIV align=center><BR></DIV>
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<TD vAlign=top align=left width="19%">
<DIV align=left>Exhibit No. 99 </DIV></TD>
<TD vAlign=center align=left width="50%">
<DIV align=left></DIV>
<DIV align=left>News Release of McDonald&#146;s Corporation issued </DIV>
<DIV align=left>September 14, 2004: McDonald's Boosts Dividend 38% to 55 Cents Per Share, </DIV>
<DIV align=left>Dividend Has More Than Doubled Over TwoYears</DIV></TD></TR>
<TR>
<TD vAlign=center align=left width="19%">&nbsp;</TD>
<TD vAlign=center align=left width="50%">&nbsp;</TD></TR></TABLE>
<DIV align=center><BR></DIV>
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<DIV></DIV>
<DIV><BR>
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<TD width="100%" colSpan=3>&nbsp;</TD></TR>
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<TD align=left width="33%"><FONT size=1>&nbsp;</FONT></TD>
<TD align=middle width="34%"><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">&nbsp;4</FONT></TD>
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Dividend 8-K Main Body
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
________________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934
Date of report (Date of earliest event reported): September 14, 2004
________________________
McDONALD'S CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
1-5231
36-2361282
(State or other jurisdiction
(Commission
(IRS Employer
of incorporation)
File Number)
Identification No.)
____________________________
One McDonald's Plaza
Oak Brook, Illinois
(Address of principal executive offices)
60523
(Zip Code)
_______________________________
Registrant's telephone number, including area code:
(630) 623-3000
_______________________________
Not Applicable
(Former name or address, if changed since last proxy)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
1
Item 8.01 Other Events.
On September 14, 2004, McDonald's Corporation (the "Company") issued a press release announcing an increase in the Company's annual cash dividend. The press release is furnished as Exhibit 99 and is attached hereto.
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
McDONALD'S CORPORATION
(Registrant)
Date:
September 15, 2004
By:
/s/ Peter J. Bensen
Peter J. Bensen
Corporate Vice President - Assistant Controller
3
Exhibit Index
Exhibit No. 99
News Release of McDonald's Corporation issued
September 14, 2004: McDonald's Boosts Dividend 38% to 55 Cents Per Share,
Dividend Has More Than Doubled Over TwoYears
4