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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>UNITED STATES </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>SECURITIES AND EXCHANGE COMMISSION </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Washington, D.C. 20549 </FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>FORM 8-K </STRONG></FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>CURRENT REPORT </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934 </FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Date of Report (Date of earliest event reported): November 22, 2004 </FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>McDONALD'S CORPORATION </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Exact name of registrant as specified in its charter) </FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Delaware</STRONG></FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>1-5231</STRONG></FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>36-2361282</STRONG></FONT></DIV></TD></TR>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(State or other jurisdiction</FONT></DIV></TD>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Commission </FONT></DIV></TD>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(IRS Employer</FONT></DIV></TD></TR>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">of incorporation)</FONT></DIV></TD>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">File Number)</FONT></DIV></TD>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Identification No.)</FONT></DIV></TD></TR></TABLE>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">____________________________</FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>One McDonald's Plaza </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Oak Brook, Illinois </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Address of principal executive offices)</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>60523</STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Zip Code)</FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">_______________________________</FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Registrant's telephone number, including area code: </FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>(630) 623-3000</STRONG></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"> </FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">_______________________________</FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Not Applicable</STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Former name or former address, if changed since last report.)</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below): </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act </FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;(17 CFR 240.14d-2(b)) </FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act </FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp; (17 CFR 240.13e-4(c))</FONT></DIV>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><STRONG>Item 1.01. Entry into a Material Definitive Agreement.</STRONG></FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify>&nbsp;</DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">As reported in Item 5.02 of this Form 8-K, Charlie Bell stepped down as President and Chief Executive Officer of McDonald&#146;s Corporation. In that connection, the Company has agreed to make the corporate jet available at no expense to Mr. Bell and his family for one trip.</FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify>&nbsp;</DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><STRONG>Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers. </STRONG></FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify>&nbsp;</DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Charlie Bell stepped down as President and Chief Executive Officer of McDonald&#146;s Corporation on November 22, 2004 to focus on his battle with cancer. Mr. Bell remains as a Director. Effective on that date, the Board of Directors named James Skinner,&nbsp;currently Vice Chairman of the Company, as the Company&#146;s Chief Executive Officer and a member of the Board of Directors. Additionally, the Board of Directors appointed Michael Roberts, previously Chief Executive Officer of McDonald&#146;s USA, as President and Chief Operating Officer of the Company and a member of the Board of Directors. The Company&#146;s press release announcing these changes is filed as Exhibit 99 and incorporated by reference herein.</FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Mr. Skinner has been with the Company for 33 years, beginning as a restaurant manager trainee. During his tenure, he has held numerous leadership positions within the Company. From 1997 to 2001, Mr. Skinner was President of McDonald&#146;s Europe. He then became President and Chief Operating Officer of McDonald&#146;s Europe/Asia/Pacific and Middle East. Prior to becoming Vice Chairman, Mr. Skinner served as President and Chief Operating Officer of the McDonald&#146;s Restaurant Group, with operating responsibility for McDonald&#146;s restaurants worldwide. </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Prior to becoming President and Chief Operating Officer, Mr. Roberts was Chief Executive Officer of McDonald&#146;s USA. Mr. Roberts previously served as President of McDonald&#146;s USA, and before that, President, West Division for McDonald&#146;s USA. Mr. Roberts began his McDonald&#146;s career as a regional purchasing manager in 1977. </FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify>&nbsp;</DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><STRONG>Item 9.01. Financial Statements and Exhibits. </STRONG></FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"></FONT>&nbsp;</DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">(c) Exhibits </FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"></FONT>&nbsp;</DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">McDonald's News&nbsp;Advisory issued November 22, 2004: Charlie Bell Steps Down; Board Elects Jim Skinner CEO and Mike Roberts President &amp; COO</FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=justify>&nbsp;</DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">SIGNATURE</FONT></DIV>
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<DIV align=left><FONT id=TAB1 style="MARGIN-LEFT: 36pt"></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. </FONT></DIV>
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<TD vAlign=center align=left width="34%" colSpan=2><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">McDONALD'S CORPORATION </FONT>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Registrant)</FONT></DIV></TD></TR>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Date:&nbsp; <FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">November 24, 2004</FONT></FONT></DIV></TD>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">By: <U>/s/ Gloria Santona<FONT id=TAB2 style="LETTER-SPACING: 9pt">&nbsp;&nbsp;&nbsp;</FONT>&nbsp;<FONT id=TAB2 style="LETTER-SPACING: 9pt">&nbsp;&nbsp;&nbsp;</FONT>&nbsp;<FONT id=TAB2 style="LETTER-SPACING: 9pt">&nbsp;&nbsp;&nbsp;</FONT>&nbsp;</U></FONT></DIV></TD></TR>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gloria Santona</FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Corporate Executive Vice President -</FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; General Counsel and Secretary</FONT></DIV></TD></TR>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Exhibit Index </FONT></DIV>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">McDonald's News Advisory&nbsp;issued November 22, 2004: </FONT></DIV></TD></TR>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Charlie Bell Steps Down; Board Elects Jim Skinner CEO and Mike Roberts President &amp; COO</FONT></DIV></TD></TR></TABLE>
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November 22 2004 Main Body
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
________________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): November 22, 2004
________________________
McDONALD'S CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
1-5231
36-2361282
(State or other jurisdiction
(Commission
(IRS Employer
of incorporation)
File Number)
Identification No.)
____________________________
One McDonald's Plaza
Oak Brook, Illinois
(Address of principal executive offices)
60523
(Zip Code)
_______________________________
Registrant's telephone number, including area code:
(630) 623-3000
_______________________________
Not Applicable
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))
1
Item 1.01. Entry into a Material Definitive Agreement.
As reported in Item 5.02 of this Form 8-K, Charlie Bell stepped down as President and Chief Executive Officer of McDonald's Corporation. In that connection, the Company has agreed to make the corporate jet available at no expense to Mr. Bell and his family for one trip.
Item 5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
Charlie Bell stepped down as President and Chief Executive Officer of McDonald's Corporation on November 22, 2004 to focus on his battle with cancer. Mr. Bell remains as a Director. Effective on that date, the Board of Directors named James Skinner, currently Vice Chairman of the Company, as the Company's Chief Executive Officer and a member of the Board of Directors. Additionally, the Board of Directors appointed Michael Roberts, previously Chief Executive Officer of McDonald's USA, as President and Chief Operating Officer of the Company and a member of the Board of Directors. The Company's press release announcing these changes is filed as Exhibit 99 and incorporated by reference herein.
Mr. Skinner has been with the Company for 33 years, beginning as a restaurant manager trainee. During his tenure, he has held numerous leadership positions within the Company. From 1997 to 2001, Mr. Skinner was President of McDonald's Europe. He then became President and Chief Operating Officer of McDonald's Europe/Asia/Pacific and Middle East. Prior to becoming Vice Chairman, Mr. Skinner served as President and Chief Operating Officer of the McDonald's Restaurant Group, with operating responsibility for McDonald's restaurants worldwide.
Prior to becoming President and Chief Operating Officer, Mr. Roberts was Chief Executive Officer of McDonald's USA. Mr. Roberts previously served as President of McDonald's USA, and before that, President, West Division for McDonald's USA. Mr. Roberts began his McDonald's career as a regional purchasing manager in 1977.
Item 9.01. Financial Statements and Exhibits.
(c) Exhibits
McDonald's News Advisory issued November 22, 2004: Charlie Bell Steps Down; Board Elects Jim Skinner CEO and Mike Roberts President & COO
2
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
McDONALD'S CORPORATION
(Registrant)
Date:
November 24, 2004
By:
/s/ Gloria Santona
Gloria Santona
Corporate Executive Vice President -
General Counsel and Secretary
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Exhibit Index
Exhibit No. 99
McDonald's News Advisory issued November 22, 2004:
Charlie Bell Steps Down; Board Elects Jim Skinner CEO and Mike Roberts President & COO
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