<HTML><HEAD><TITLE>Form 8-K March 23 2005</TITLE><!-- Licensed to: mcdonald's--><!-- Document Created using EDGARIZER HTML --><!-- Copyright 2004 EDGARfilings, Ltd., an IEC company.--><!-- All rights reserved EDGARfilings.com -->
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>UNITED STATES </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>SECURITIES AND EXCHANGE COMMISSION </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Washington, DC 20549 </FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>FORM 8-K </STRONG></FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>CURRENT REPORT </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 </FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Date of report (Date of earliest event reported): March 23, 2005 </FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>McDONALD'S CORPORATION </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Exact Name of Registrant as Specified in Its Charter) </FONT></DIV>
<DIV align=center><BR></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Delaware</STRONG></FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>1-5231</STRONG></FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>36-2361282</STRONG></FONT></DIV></TD></TR>
<TR>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(State or Other Jurisdiction</FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Commission </FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(IRS Employer</FONT></DIV></TD></TR>
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<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">of Incorporation)</FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">File Number)</FONT></DIV></TD>
<TD vAlign=top align=middle width="27%">
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Identification No.)</FONT></DIV></TD></TR></TABLE>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">____________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>One McDonald's Plaza </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Oak Brook, Illinois </STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Address of Principal Executive Office)</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>60523</STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Zip Code)</FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">_______________________________</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">Registrant's Telephone Number, Including Area Code: </FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>(630) 623-3000</STRONG></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"> </FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">_______________________________</FONT></DIV>
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<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Not Applicable</STRONG></FONT></DIV>
<DIV align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(Former Name or Former Address, if Changed Since Last Report)</FONT></DIV>
<DIV align=center><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (</FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><EM>see</EM></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"> General Instruction A.2. below): </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) </FONT></DIV>
<DIV align=left><BR></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act </FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp; (17 CFR 240.14d-2(b)) </FONT></DIV>
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<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act </FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: -36pt" align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp; (17 CFR 240.13e-4(c))</FONT></DIV><BR>
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<TD width="100%" colSpan=3>&nbsp; </TD></TR>
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<TD align=middle width="34%"><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">&nbsp;1</FONT></TD>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>1.01. Entry into a Material Definitive Agreement.</STRONG></FONT></DIV>
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<TD style="WIDTH: 27pt" align=right><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(a)&nbsp;&nbsp;</FONT></TD>
<TD><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">On March 23, 2005, the Compensation Committee of the Board of Directors of McDonald&#146;s Corporation (the "Company") approved an increase in the target benefit payable to Ralph Alvarez under the Company&#146;s long-term cash bonus plan ("CPUP") for the period ending on December 31, 2006 as a result of his promotion to President - North America in early 2005. Mr. Alvarez&#146;s target benefit under the terms of the CPUP was increased from $670,000 to $870,000 (prorated based upon an effective date for the adjustment of January 1, 2005). Under the terms of the CPUP, the amount of the target benefit to be received by Mr. Alvarez will be adjusted by financial performance factors for the Company, including compounded annual constant currency operating income growth and average return on total assets, during the relevant time period. </FONT></TD></TR></TABLE>
<DIV align=left>&nbsp;</DIV>
<TABLE id=list cellSpacing=0 cellPadding=0 width="100%" border=0>
<TR style="LINE-HEIGHT: 1.25" vAlign=top>
<TD style="WIDTH: 27pt" align=right><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">(b)&nbsp;&nbsp;</FONT></TD>
<TD><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">On March 24, 2005, the Board of Directors of the Company (the "Board") approved an amendment to the Directors&#146; Stock Plan reflecting an increase in the annual Stock Equivalent Benefit accrued for each Director from $30,000 to $60,000 beginning in 2005.</FONT></TD></TR></TABLE>
<DIV align=left><BR></DIV>
<TABLE id=list cellSpacing=0 cellPadding=0 width="100%" border=0>
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<TD style="WIDTH: 27pt" align=right><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>5.02.&nbsp;&nbsp;</STRONG></FONT></TD>
<TD><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Departure of Directors or Principal Officers; Election of Directors;</STRONG></FONT></TD></TR></TABLE>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>Appointment of Principal Officers.</STRONG></FONT></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 27pt; TEXT-INDENT: -27pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=left><BR></DIV>
<DIV style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">On March 24, 2005, the Board approved a slate of nominees for Directors to be elected by the shareholders of the Company at the Annual Shareholders&#146; Meeting to be held on May 11, 2005. Hall Adams, Jr. was approved as a nominee to stand for election as a Director to hold office for a three-year term expiring in 2008. If elected, Mr. Adams would be expected to retire as a member of the Board at the 2007 Annual Shareholders&#146; Meeting in accordance with the Company&#146;s Corporate Governance Principles (the "Principles"). The Principles provide that a Director is expected to retire on date of the Shareholders&#146; Meeting immediately following his or her 73</FONT><FONT style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><SUP>rd</SUP></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"> birthday. The Principles can be found at </FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; COLOR: #0000ff; FONT-FAMILY: Times New Roman"><STRONG><U>www.governance.mcdonalds.com</U></STRONG></FONT><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">. </FONT></DIV>
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<DIV style="DISPLAY: block; MARGIN-LEFT: -18pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt; 0: " align=center><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman"><STRONG>SIGNATURES</STRONG></FONT></DIV>
<DIV align=center>&nbsp;</DIV>
<DIV align=left><FONT id=TAB2 style="LETTER-SPACING: 9pt">&nbsp;&nbsp;&nbsp;</FONT>&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</DIV>
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<TD vAlign=center align=left width="34%">&nbsp;<FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">McDONALD'S CORPORATION </FONT>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (Registrant)</FONT></DIV></TD></TR>
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<TD vAlign=center align=left width="5%">Date:<FONT id=TAB2 style="LETTER-SPACING: 9pt">&nbsp;</FONT>&nbsp;</TD>
<TD vAlign=center align=left width="39%">March 25, 2005&nbsp;</TD>
<TD vAlign=center align=left width="1%">&nbsp;</TD>
<TD vAlign=center align=left width="34%">By:&nbsp; <U>/s/ Denise A. Horne</U>&nbsp;</TD></TR>
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<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Denise A. Horne</FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Vice President, Associate General </FONT></DIV>
<DIV align=left><FONT style="DISPLAY: inline; FONT-SIZE: 12pt; FONT-FAMILY: Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Counsel and Assistant Secretary</FONT></DIV></TD></TR>
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Form 8-K March 23 2005
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
________________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): March 23, 2005
________________________
McDONALD'S CORPORATION
(Exact Name of Registrant as Specified in Its Charter)
Delaware
1-5231
36-2361282
(State or Other Jurisdiction
(Commission
(IRS Employer
of Incorporation)
File Number)
Identification No.)
____________________________
One McDonald's Plaza
Oak Brook, Illinois
(Address of Principal Executive Office)
60523
(Zip Code)
_______________________________
Registrant's Telephone Number, Including Area Code:
(630) 623-3000
_______________________________
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (
see
General Instruction A.2. below):
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))
1
1.01. Entry into a Material Definitive Agreement.
(a)
On March 23, 2005, the Compensation Committee of the Board of Directors of McDonald's Corporation (the "Company") approved an increase in the target benefit payable to Ralph Alvarez under the Company's long-term cash bonus plan ("CPUP") for the period ending on December 31, 2006 as a result of his promotion to President - North America in early 2005. Mr. Alvarez's target benefit under the terms of the CPUP was increased from $670,000 to $870,000 (prorated based upon an effective date for the adjustment of January 1, 2005). Under the terms of the CPUP, the amount of the target benefit to be received by Mr. Alvarez will be adjusted by financial performance factors for the Company, including compounded annual constant currency operating income growth and average return on total assets, during the relevant time period.
(b)
On March 24, 2005, the Board of Directors of the Company (the "Board") approved an amendment to the Directors' Stock Plan reflecting an increase in the annual Stock Equivalent Benefit accrued for each Director from $30,000 to $60,000 beginning in 2005.
5.02.
Departure of Directors or Principal Officers; Election of Directors;
Appointment of Principal Officers.
On March 24, 2005, the Board approved a slate of nominees for Directors to be elected by the shareholders of the Company at the Annual Shareholders' Meeting to be held on May 11, 2005. Hall Adams, Jr. was approved as a nominee to stand for election as a Director to hold office for a three-year term expiring in 2008. If elected, Mr. Adams would be expected to retire as a member of the Board at the 2007 Annual Shareholders' Meeting in accordance with the Company's Corporate Governance Principles (the "Principles"). The Principles provide that a Director is expected to retire on date of the Shareholders' Meeting immediately following his or her 73
rd
birthday. The Principles can be found at
www.governance.mcdonalds.com
.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
McDONALD'S CORPORATION
(Registrant)
Date:
March 25, 2005
By:
/s/ Denise A. Horne
Denise A. Horne
Vice President, Associate General
Counsel and Assistant Secretary
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