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     <!-- Project:        I:\CONVER\ny13177.eep                                            -->
     <!-- Control Number: ny13177                                                          -->
     <!-- Rev Number:     057930/3                                                         -->
     <!-- Client Name:    Playboy Enterprises, Inc.                                        -->
     <!-- Project Name:   8K                                                               -->
     <!-- Firm Name:      Michael McGrane                                                  -->
     <TITLE>Playboy Enterprises, Inc. 8K</TITLE>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=3>SECURITIES AND EXCHANGE COMMISSION  </FONT></H1></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Washington,
D.C. 20549 </FONT></H1></TD></TR>
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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>FORM
8-K  </FONT></H1></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=3>CURRENT
REPORT </FONT></H1></TD></TR>
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<TD>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Pursuant
to Section 13 or 15(d) of the<BR> Securities Exchange Act of 1934  </FONT></H1></TD></TR>
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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Date
of Report (Date of Earliest Event Reported): August 5, 2004  </FONT></TD></TR>
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<TD><HR SIZE=1 NOSHADE WIDTH=20% ALIGN=CENTER></TD></TR></TABLE><BR>

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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>PLAYBOY
ENTERPRISES, INC. </FONT></H1></TD></TR>
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<TD><HR SIZE=1 NOSHADE WIDTH=20% ALIGN=CENTER></TD></TR></TABLE><BR>

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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Exact
Name of Registrant as Specified in its Charter) </FONT></TD></TR>
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<TD ALIGN=CENTER WIDTH=33%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>DELAWARE<!-- STATE--> </FONT></TD>
<TD ALIGN=CENTER WIDTH=34%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>001-14790<!-- FILE NO.--> </FONT></TD>
<TD ALIGN=CENTER WIDTH=33%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>36-4249478<!-- IRS NO.--> </FONT></TD>
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<TD ALIGN=CENTER><HR SIZE=1 NOSHADE WIDTH=90%></TD>
<TD ALIGN=CENTER><HR SIZE=1 NOSHADE WIDTH=90%></TD>
<TD ALIGN=CENTER><HR SIZE=1 NOSHADE WIDTH=90%></TD>
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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(State or Other Jurisdiction<BR>Of Incorporation or Organization)
</FONT></TD>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Commission<BR>File Number) </FONT></TD>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>( IRS Employer<BR> Identification No.) </FONT></TD>
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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>680
NORTH LAKE SHORE DRIVE, CHICAGO, ILLINOIS 60611 </FONT></TD></TR>
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<TD><HR SIZE=1 NOSHADE WIDTH=60% ALIGN=CENTER></TD></TR></TABLE>

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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Address
of Principal Executive Offices) (Zip Code) </FONT></TD></TR>
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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Registrant's
telephone number, including area code: (312) 751-8000 </FONT></TD></TR>
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<TD><HR SIZE=1 NOSHADE WIDTH=20% ALIGN=CENTER></TD></TR></TABLE><BR>

<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="BOTTOM">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">NOT APPLICABLE<!-- FORMER NAME OR ADDRESS --></FONT></TD></TR>
<TR VALIGN="MIDDLE">
     <TD WIDTH="600" ALIGN="CENTER"><HR NOSHADE SIZE=1 WIDTH=60%></TD></TR>
<TR VALIGN="TOP">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Former Name or Former Address, if Changed Since Last Report) </FONT></TD></TR>
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<TD WIDTH=13%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item 12. </FONT></TD>
<TD WIDTH=3%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=84%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
Results of Operations and Financial Condition. </FONT></TD>
</TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc. (the &#147;Company&#148;), dated August 5, 2004, reporting the
Company&#146;s financial results for the second quarter ended June 30, 2004. </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
information set forth under &#147;Item 12. Results of Operations and Financial
Condition,&#148; including the Exhibit attached hereto, shall not be deemed
&#147;filed&#148; for purposes of Section 18 of the Securities Act of 1934, nor shall it
be deemed incorporated by reference in any filing under the Securities Act of 1933, except
as shall be expressly set forth by specific reference in such filing. </FONT></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SIGNATURES </FONT></H1></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized. </FONT></TD></TR>
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  <TR VALIGN="BOTTOM">
    <TD WIDTH="6%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Date:&nbsp;&nbsp;  <!-- TYPE "DATE:" HERE--> </FONT></TD>
    <TD WIDTH="46%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;August 5, 2004 </FONT></TD>
    <TD WIDTH="48%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">PLAYBOY ENTERPRISES, INC.<!-- COMPANY --> </FONT></TD>
  </TR>
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    <TD WIDTH="8%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="39%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; <!-- DATE--> </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">By: </FONT></TD>
    <TD WIDTH="43%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;/s/ Linda G. Havard <!-- NAME --> </FONT></TD>
  </TR>
  <TR VALIGN="TOP">
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD>&nbsp; </TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD> <HR NOSHADE SIZE="1"> </TD>
  </TR>
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    <TD WIDTH="57%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="43%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">
Executive Vice President,<BR>
Finance and Operations, and<BR>
Chief Financial Officer<BR></FONT></TD>
</TR>
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<BR><BR>


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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>EXHIBIT
INDEX </FONT></H1></TD></TR>
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<TD WIDTH=13%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>               Exhibit<BR><U>Number</U>  </FONT></TD>
<TD WIDTH=3%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=84%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
<BR>        <U>Description</U> </FONT></TD>
</TR>
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<TD WIDTH=13%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>                 99.1  </FONT></TD>
<TD WIDTH=3%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH=84%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Press
Release issued by Playboy Enterprises, Inc. on August 5, 2004. </FONT></TD>
</TR>
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[{"type": "8-K", "sequence": "1", "filename": "chi469652.htm", "description": "CURRENT REPORT", "secsgml_size_bytes": 12124}]
{"company-data": {"conformed-name": "PLAYBOY ENTERPRISES INC", "cik": "0001072341", "assigned-sic": "4841", "irs-number": "364249478", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14790", "film-number": "04954913"}, "business-address": {"street1": "680 NORTH LAKE SHORE DRIVE", "city": "CHICAGO", "state": "IL", "zip": "60611", "phone": "3127518000"}, "mail-address": {"street1": "680 NORTH LAKE SHORE DR", "city": "CHICAGO", "state": "IL", "zip": "60611"}, "former-company": {"former-conformed-name": "NEW PLAYBOY INC", "date-changed": "19981020"}}
Playboy Enterprises, Inc. 8K
SECURITIES AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date
of Report (Date of Earliest Event Reported): August 5, 2004
PLAYBOY
ENTERPRISES, INC.
(Exact
Name of Registrant as Specified in its Charter)
DELAWARE
001-14790
36-4249478
(State or Other Jurisdiction
Of Incorporation or Organization)
(Commission
File Number)
( IRS Employer
Identification No.)
680
NORTH LAKE SHORE DRIVE, CHICAGO, ILLINOIS 60611
(Address
of Principal Executive Offices) (Zip Code)
Registrant's
telephone number, including area code: (312) 751-8000
NOT APPLICABLE
(Former Name or Former Address, if Changed Since Last Report)
Item 12.
Results of Operations and Financial Condition.
Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc. (the "Company"), dated August 5, 2004, reporting the
Company's financial results for the second quarter ended June 30, 2004.
The
information set forth under "Item 12. Results of Operations and Financial
Condition," including the Exhibit attached hereto, shall not be deemed
"filed" for purposes of Section 18 of the Securities Act of 1934, nor shall it
be deemed incorporated by reference in any filing under the Securities Act of 1933, except
as shall be expressly set forth by specific reference in such filing.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized.
Date:
August 5, 2004
PLAYBOY ENTERPRISES, INC.
By:
/s/ Linda G. Havard
Executive Vice President,
Finance and Operations, and
Chief Financial Officer
EXHIBIT
INDEX
Exhibit
Number
Description
99.1
Press
Release issued by Playboy Enterprises, Inc. on August 5, 2004.