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     <!-- Control Number: form8k                                                           -->
     <!-- Filing Type:    8k                                                               -->
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>UNITED
STATES<BR>SECURITIES AND EXCHANGE COMMISSION<BR>Washington, D.C. 20549  </FONT></H1></TD></TR>
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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>FORM 8-K  </FONT></H1></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=3>CURRENT REPORT </FONT></H1></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Pursuant to Section 13 or 15(d) of the<BR> Securities Exchange Act of 1934  </FONT></H1></TD></TR>
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<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Date of Report (Date of earliest event reported):&nbsp;&nbsp;May 6, 2004</FONT></TD></TR>
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     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="3"><B>PLAYBOY ENTERPRISES, INC.</B></FONT></TD></TR>
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     <TD WIDTH="600" ALIGN="CENTER"><HR NOSHADE SIZE=1 width=50%></TD></TR>
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<TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Exact Name of Registrant as Specified in Charter)</FONT></TD></TR>
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<td Align=CENTER Width=33%><Font Face="Times New Roman, Times, Serif" Size=2>DELAWARE</font></td>
<td Align=CENTER Width=34%><Font Face="Times New Roman, Times, Serif" Size=2>001-14790  </font></td>
<td Align=CENTER Width=33%><Font Face="Times New Roman, Times, Serif" Size=2> 36-4249478 </font></td>
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<td Align=CENTER><Hr Size=1 Noshade Width=90%></td>
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<td Align=CENTER><Font Face="Times New Roman, Times, Serif" Size=2>(State or Other Jurisdiction <br>of Incorporation)
</font></td>
<td Align=CENTER><Font Face="Times New Roman, Times, Serif" Size=2>(Commission<br>File Number) </font></td>
<td Align=CENTER><Font Face="Times New Roman, Times, Serif" Size=2>(IRS Employer<br> Identification No.) </font></td>
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     <TD WIDTH="75" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
<TD WIDTH="350" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"> 680 NORTH LAKE SHORE DRIVE, CHICAGO, ILLINOIS</FONT></TD>
     <TD WIDTH="100" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">60611 </FONT></TD>
     <TD WIDTH="75" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD></TR>
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     <TD COLSPAN=4 ALIGN="CENTER"><HR NOSHADE SIZE=1 width=96%></TD></TR>
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     <TD WIDTH="75" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD WIDTH="350" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Address of Principal Executive Offices) </FONT></TD>
     <TD WIDTH="100" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Zip Code)</FONT></TD>
     <TD WIDTH="75" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD></TR>
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(Registrant's Telephone Number, including Area Code):&nbsp;&nbsp;&nbsp; (312) 751-8000 </FONT></TD></TR>
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     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">NOT APPLICABLE</FONT></TD></TR>
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     <TD WIDTH="600" ALIGN="CENTER"><HR NOSHADE SIZE=1 width=96%></TD></TR>
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     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Former Name or Former Address, if Changed Since Last Report) </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Item
9.&nbsp;&nbsp;&nbsp;Regulation FD Disclosure.</B> </FONT></TD></TR></TABLE><BR>

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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On
April 26, 2004, Playboy Enterprises, Inc. (the &#147;Company&#148;) completed a public
offering of 6,021,340 shares of the Company&#146;s Class B common stock at $12.69 per
share, before underwriting discounts. Included in the offering were 4,385,392 shares sold
by Playboy, 1,485,948 shares sold by Hugh Hefner, the Company&#146;s Editor-in-Chief, and
150,000 shares sold by Christie Hefner, the Company&#146;s Chairman and Chief Executive
Officer. The shares sold by Mr. Hefner consisted of all of the shares of Class B common
stock he received upon conversion of all of the outstanding shares of the Company&#146;s
Series A convertible preferred stock at the time of the offering.  </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net
proceeds to the Company from the sale of its shares were approximately $51.8 million. As
previously announced, the Company intends to use $38.9 million of the net proceeds from
the sale to redeem $35.0 million in aggregate principal amount of its outstanding 11.00%
senior secured notes due 2010, and pay approximately $0.5 million of accrued and unpaid
interest through the date of redemption.  </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;During
the earnings release conference call to be held by the Company on May 6, 2004, the
Company intends to disclose that in the second quarter of 2004, the cash flow and
earnings benefits of the bond redemption and elimination of the Series A convertible
preferred stock will be offset by a related $6.0 million non-operating charge, resulting in
negative earnings per share for the June 30 period. Approximately $3.9 million of the $6.0
million charge represents cash related to the bond premium and the remaining $2.1 million
is a non-cash write off of debt acquisition costs, which would have otherwise been
amortized over the life of the bonds.. Despite the one-time expenses, the Company expects
the combination of these transactions to be accretive on an annualized basis.  </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>
<B>Item 12.&nbsp;&nbsp;&nbsp; Results of Operations and Financial Condition.</B> </FONT></TD></TR></TABLE><BR>

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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc. (the &#147;Company&#148;), dated May 6, 2004, reporting the
Company&#146;s financial results for the first quarter ended March 31, 2004.  </FONT></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
information in this report, including the information reported under Items 9 and 12 hereof and the Exhibit attached hereto, shall not be deemed
&#147;filed&#148; for purposes of Section 18 of the Securities Act of 1934, nor shall it
be deemed incorporated by reference in any filing under the Securities Act of 1933,
except as shall be expressly set forth by specific reference in such filing.  </FONT></TD></TR>
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<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SIGNATURES </FONT></H1></TD></TR>
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<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant
has duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized.  </FONT></TD></TR>
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    <TD WIDTH="25%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Date:&nbsp; May 6, 2004 </FONT></TD>
    <TD WIDTH="27%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="48%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><B>PLAYBOY ENTERPRISES, INC.</B> </FONT></TD>
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    <TD WIDTH="8%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"> &nbsp; </FONT></TD>
    <TD WIDTH="39%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; <!-- DATE--> </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">By: </FONT></TD>
    <TD WIDTH="43%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;/s/ Linda G. Havard<!-- NAME --> </FONT></TD>
  </TR>
  <TR VALIGN="TOP">
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD>&nbsp; </TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD> <HR NOSHADE SIZE="1"> </TD>
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    <TD WIDTH="8%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="39%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;  </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"> &nbsp; </FONT></TD>
    <TD WIDTH="43%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Linda G. Havard<BR>
Executive Vice President,  <BR>
Finance and Operations, and<BR>
Chief Financial Officer
 </FONT></TD>
  </TR>
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<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>EXHIBIT INDEX  </FONT></H1></TD></TR>
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     <Td><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Exhibit<BR>
<U>Number</U></FONT></Td>
     <Td><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Description</U></FONT></Td></TR>
<TR VALIGN=Bottom>
     <TD WIDTH=20% ALIGN=RIGHT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
     <TD WIDTH=80% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD></TR>

<TR VALIGN=Bottom>
     <TD WIDTH=20% ALIGN=left><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;99.1</FONT></TD>
     <TD WIDTH=80% ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Press Release issued by Playboy Enterprises, Inc. on May 6, 2004.</FONT></TD></TR>
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{"company-data": {"conformed-name": "PLAYBOY ENTERPRISES INC", "cik": "0001072341", "assigned-sic": "4841", "irs-number": "364249478", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14790", "film-number": "04783618"}, "business-address": {"street1": "680 NORTH LAKE SHORE DRIVE", "city": "CHICAGO", "state": "IL", "zip": "60611", "phone": "3127518000"}, "mail-address": {"street1": "680 NORTH LAKE SHORE DR", "city": "CHICAGO", "state": "IL", "zip": "60611"}, "former-company": {"former-conformed-name": "NEW PLAYBOY INC", "date-changed": "19981020"}}
8K Form
UNITED
STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):  May 6, 2004
PLAYBOY ENTERPRISES, INC.
(Exact Name of Registrant as Specified in Charter)
DELAWARE
001-14790
36-4249478
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
680 NORTH LAKE SHORE DRIVE, CHICAGO, ILLINOIS
60611
(Address of Principal Executive Offices)
(Zip Code)
(Registrant's Telephone Number, including Area Code):    (312) 751-8000
NOT APPLICABLE
(Former Name or Former Address, if Changed Since Last Report)
Item
9.   Regulation FD Disclosure.
On
April 26, 2004, Playboy Enterprises, Inc. (the "Company") completed a public
offering of 6,021,340 shares of the Company's Class B common stock at $12.69 per
share, before underwriting discounts. Included in the offering were 4,385,392 shares sold
by Playboy, 1,485,948 shares sold by Hugh Hefner, the Company's Editor-in-Chief, and
150,000 shares sold by Christie Hefner, the Company's Chairman and Chief Executive
Officer. The shares sold by Mr. Hefner consisted of all of the shares of Class B common
stock he received upon conversion of all of the outstanding shares of the Company's
Series A convertible preferred stock at the time of the offering.
Net
proceeds to the Company from the sale of its shares were approximately $51.8 million. As
previously announced, the Company intends to use $38.9 million of the net proceeds from
the sale to redeem $35.0 million in aggregate principal amount of its outstanding 11.00%
senior secured notes due 2010, and pay approximately $0.5 million of accrued and unpaid
interest through the date of redemption.
During
the earnings release conference call to be held by the Company on May 6, 2004, the
Company intends to disclose that in the second quarter of 2004, the cash flow and
earnings benefits of the bond redemption and elimination of the Series A convertible
preferred stock will be offset by a related $6.0 million non-operating charge, resulting in
negative earnings per share for the June 30 period. Approximately $3.9 million of the $6.0
million charge represents cash related to the bond premium and the remaining $2.1 million
is a non-cash write off of debt acquisition costs, which would have otherwise been
amortized over the life of the bonds.. Despite the one-time expenses, the Company expects
the combination of these transactions to be accretive on an annualized basis.
Item 12.    Results of Operations and Financial Condition.
Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc. (the "Company"), dated May 6, 2004, reporting the
Company's financial results for the first quarter ended March 31, 2004.
The
information in this report, including the information reported under Items 9 and 12 hereof and the Exhibit attached hereto, shall not be deemed
"filed" for purposes of Section 18 of the Securities Act of 1934, nor shall it
be deemed incorporated by reference in any filing under the Securities Act of 1933,
except as shall be expressly set forth by specific reference in such filing.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant
has duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized.
Date:  May 6, 2004
PLAYBOY ENTERPRISES, INC.
By:
/s/ Linda G. Havard
Linda G. Havard
Executive Vice President,
Finance and Operations, and
Chief Financial Officer
EXHIBIT INDEX
Exhibit
Number
Description
99.1
Press Release issued by Playboy Enterprises, Inc. on May 6, 2004.