<HTML>
<HEAD>
<TITLE></TITLE>
</HEAD>
<BODY>
<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A001></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=3>SECURITIES AND
EXCHANGE COMMISSION </FONT><BR><FONT FACE="Times New Roman, Times, Serif" SIZE=2>WASHINGTON, D.C. 20549 </FONT></H1>


<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A003></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>FORM 8-K </FONT></H1>

<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A004></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>CURRENT REPORT </FONT></H1>

<!-- MARKER FORMAT-SHEET="Head Minor Center Bold" FSL="Default" -->
<A NAME=A005></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Pursuant to Section 13
or 15(d) of the <BR>Securities Exchange
Act of 1934 </FONT></H1>


<!-- MARKER FORMAT-SHEET="Head Minor Center" FSL="Default" -->
<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Date of Report (Date of
Earliest Event Reported): May 7, 2003<BR> ______________  </FONT></P>

<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A007></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=4>PLAYBOY ENTERPRISES,
INC. </FONT></H1>

<!-- MARKER FORMAT-SHEET="Head Major Center Bold 1" FSL="Default" -->
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=3>_________________  </FONT></H1>

<!-- MARKER FORMAT-SHEET="Head Minor Center" FSL="Default" -->
<A NAME=A008></A>
<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(Exact Name of
Registrant as Specified in Charter) </FONT></P>


<!-- MARKER FORMAT-SHEET="Reg Cover Table 3 Col" FSL="Project" -->
<Table Width="600" Cellpadding="0" Cellspacing="0" Align="Center">
<tr Valign=TOP>
<Td Align="Center" Width="33%"><Font Face="Times New Roman, Times, Serif" Size=2>DELAWARE</font></td>
<Td Align="Center" Width="34%"><Font Face="Times New Roman, Times, Serif" Size=2> 001-14790 </font></td>
<Td Align="Center" Width="33%"><Font Face="Times New Roman, Times, Serif" Size=2>36-4249478</font></td>
</tr>
<tr Valign=TOP>
<Td Align="Center"><Font Face="Times New Roman, Times, Serif" Size=2>(State or Other Jurisdiction of  Incorporation) </font></td>
<Td Align="Center"><Font Face="Times New Roman, Times, Serif" Size=2>   (Commission File Number)  </font></td>
<Td Align="Center"><Font Face="Times New Roman, Times, Serif" Size=2> (IRS Employer Identification No.)</font></td>
</tr></table>
<br>










<!-- MARKER FORMAT-SHEET="Head Minor Center" FSL="Default" -->
<A NAME=A009></A>
<P Align=CENTER><Font Face="Times New Roman, Times, Serif" Size=2> 680 NORTH LAKE SHORE
DRIVE, CHICAGO, ILLINOIS 60611<BR>__________________________________________________<BR> (Address of Principal
Executive Offices) (Zip Code) </font></p>


<!-- MARKER FORMAT-SHEET="Head Minor Center" FSL="Default" -->
<P Align=CENTER><Font Face="Times New Roman, Times, Serif" Size=2>Registrant&#146;s
telephone number, including area code: (312) 751-8000<BR> ______________  </font></p>

<BR>
<!-- MARKER FORMAT-SHEET="Head Minor Center" FSL="Default" -->
<A NAME=A011></A>
<P ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>NOT APPLICABLE <BR>__________________________________________________<BR>
(Former Name or Former
Address, if Changed Since Last Report)</FONT></P>

<!-- MARKER PAGE="sheet: 9; page: 9" -->
<HR SIZE=5 COLOR=GRAY NOSHADE>



<!-- MARKER FORMAT-SHEET="Para Flush" FSL="Default" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><B>Item 7. &nbsp;&nbsp;Financial Statements, Pro
Forma Financial Information and Exhibits.</B> </FONT> </p>

<!-- MARKER FORMAT-SHEET="Head Sub 2 Left" FSL="Default" -->
<A NAME=A012></A>
<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2> &nbsp;&nbsp;
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c)&nbsp;&nbsp;&nbsp;Exhibits  </FONT></P>




<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 ALIGN=Center WIDTH=600>
<TR VALIGN=Bottom>
     <Th Colspan="6" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><BR>
 </FONT></TH>
     <Th Colspan="3" Align="center"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"></FONT></TH></TR>

<TR VALIGN=Bottom>
     <Td Width="4%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD><Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2> </FONT></TD>
        <Td Width="23%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2> <U>Exhibit Number</U></FONT></TD>
     <Td Width="70%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Description</U> </FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD></TR>



<TR VALIGN=Bottom>
     <Td Width="4%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD><Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
        <Td Width="3%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>99.1</FONT></TD>
     <Td Width="90%" Align="left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Press Release issued by Playboy Enterprises, Inc. on May 7, 2003.</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD></TR>

</TABLE>

<BR>

<!-- MARKER FORMAT-SHEET="Width Begin" FSL="Project" -->
<Table Width=600 Cellspacing=0 Cellpadding=0 Border=0>
<tr Valign=TOP>
<td>


<!-- MARKER FORMAT-SHEET="Para Flush" FSL="Default" -->
<A NAME=A013></A>
<P><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><B>Item 9.&nbsp;&nbsp;Regulation FD Disclosure.</B> </FONT> </p>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This
information set forth under &#147;Item 9. Regulation FD Disclosure&#148; is intended to be
furnished under Item 9 and also under &#147;Item 12. Results Of Operations And Financial
Condition&#148; in accordance with SEC Release No. 33-8216. Such information, including
the Exhibit attached hereto, shall not be deemed &#147;filed&#148; for purposes of Section
18 of the Securities Act of 1934, nor shall it be deemed incorporated by reference in any
filing under the Securities Act of 1933, except as shall be expressly set forth by
specific reference in such filing. </FONT></P>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc., dated May 7, 2003, reporting Playboy Enterprises, Inc.&#146;s
financial results for the first quarter of 2003. </FONT></P>

<!-- MARKER FORMAT-SHEET="Width End" FSL="Project" -->
</td>
</tr>
</table>
<br>
<!-- MARKER PAGE="sheet: 9; page: 9" -->
<HR SIZE=5 COLOR=GRAY NOSHADE>


<!-- MARKER FORMAT-SHEET="Width Begin" FSL="Project" -->
<Table Width=600 Cellspacing=0 Cellpadding=0 Border=0>
<tr Valign=TOP>
<td>
<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A014></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SIGNATURES </FONT></H1>

<!-- MARKER FORMAT-SHEET="Para Indent" FSL="Default" -->
<P><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized. </FONT></P>
<!-- MARKER FORMAT-SHEET="Width End" FSL="Project" -->
</td>
</tr>
</table>
<br>






<!-- MARKER FORMAT-SHEET="Company Right" FSL="Project" -->
<Table Width="600" Border="0" Cellspacing="0" Cellpadding="0">
  <Tr Valign="BOTTOM">
    <Td Width="38"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; <!-- Type "date:" Here--> </font></td>
    <Td Width="238"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; Date:&nbsp;May 6, 2003</font></td>
    <Td Width="254"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;<!-- Company --> <B>PLAYBOY ENTERPRISES, INC.</B> </FONT></td>
  </tr>
</table>
<br>

<!-- MARKER FORMAT-SHEET="Date By Signature" FSL="Project" -->
<Table Width="600" Border="0" Cellspacing="0" Cellpadding="0">
  <Tr Valign="BOTTOM">
    <Td Width="38"><Font Face="Times New Roman, Times, Serif" Size="2"> </font></td>
    <Td Width="219"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; <!-- Date--> </font></td>
    <Td Width="28"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td Width="26"><Font Face="Times New Roman, Times, Serif" Size="2">By: </font></td>
    <Td Width="238"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp;/s/ <!-- Name --> Linda Havard</font></td>
  </tr>
  <Tr Valign="TOP">
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td>   </td>
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td> <hr Noshade Size="1"> </td>
  </tr>
</table>



<!-- MARKER FORMAT-SHEET="Date By Signature" FSL="Project" -->
<Table Width="600" Border="0" Cellspacing="0" Cellpadding="0">
  <Tr Valign="BOTTOM">
    <Td Width="38"><Font Face="Times New Roman, Times, Serif" Size="2"> </font></td>
    <Td Width="219"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; <!-- Date--> </font></td>
    <Td Width="28"><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td Width="26"><Font Face="Times New Roman, Times, Serif" Size="2"> </font></td>
    <Td Width="238"><Font Face="Times New Roman, Times, Serif" Size="2">  <!-- Name --> Linda Havard<BR>ExecutiveVice President
<BR>Finance and Operations, and<BR>Chief Financial Officer</font></td>
  </tr>
  <Tr Valign="TOP">
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td>   </td>
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td><Font Face="Times New Roman, Times, Serif" Size="2">&nbsp; </font></td>
    <Td>   </td>
  </tr>
</table>




<!-- MARKER PAGE="sheet: 10; page: 10" -->
<HR SIZE=5 COLOR=GRAY NOSHADE>



<!-- MARKER FORMAT-SHEET="Head Major Center Bold" FSL="Default" -->
<A NAME=A015></A>
<H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>EXHIBIT INDEX </FONT></H1>

<TABLE CELLPADDING=0 CELLSPACING=0 BORDER=0 ALIGN=Center WIDTH=600>
<TR VALIGN=Bottom>
     <Th Colspan="6" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><BR>
 </FONT></TH>
     <Th Colspan="3" Align="center"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"></FONT></TH></TR>

<TR VALIGN=Bottom>
     <Td Width="4%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD><Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2> </FONT></TD>
        <Td Width="23%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2> <U>Exhibit Number</U></FONT></TD>
     <Td Width="70%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2><U>Description</U> </FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD></TR>



<TR VALIGN=Bottom>
     <Td Width="4%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD><Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2></FONT></TD>
        <Td Width="3%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>99.1</FONT></TD>
     <Td Width="90%" Align="left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Press Release issued by Playboy Enterprises, Inc. on May 7, 2003.</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
     <Td Width="1%" Align="Left"><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD></TR>
<TR>
     <TD COLSPAN=3></TD>
     <TD COLSPAN=3></TD></TR>
</TABLE>

</BODY>
</HTML>
[{"type": "8-K", "sequence": "1", "filename": "ch391099.htm", "secsgml_size_bytes": 12599}]
{"company-data": {"conformed-name": "PLAYBOY ENTERPRISES INC", "cik": "0001072341", "assigned-sic": "2721", "irs-number": "364249478", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14790", "film-number": "03685093"}, "business-address": {"street1": "680 NORTH LAKE SHORE DRIVE", "city": "CHICAGO", "state": "IL", "zip": "60611", "phone": "3127518000"}, "mail-address": {"street1": "680 NORTH LAKE SHORE DR", "city": "CHICAGO", "state": "IL", "zip": "60611"}, "former-company": {"former-conformed-name": "NEW PLAYBOY INC", "date-changed": "19981020"}}
SECURITIES AND
EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13
or 15(d) of the
Securities Exchange
Act of 1934
Date of Report (Date of
Earliest Event Reported): May 7, 2003
______________
PLAYBOY ENTERPRISES,
INC.
_________________
(Exact Name of
Registrant as Specified in Charter)
DELAWARE
001-14790
36-4249478
(State or Other Jurisdiction of  Incorporation)
(Commission File Number)
(IRS Employer Identification No.)
680 NORTH LAKE SHORE
DRIVE, CHICAGO, ILLINOIS 60611
__________________________________________________
(Address of Principal
Executive Offices) (Zip Code)
Registrant's
telephone number, including area code: (312) 751-8000
______________
NOT APPLICABLE
__________________________________________________
(Former Name or Former
Address, if Changed Since Last Report)
Item 7.   Financial Statements, Pro
Forma Financial Information and Exhibits.
(c)   Exhibits
Exhibit Number
Description
99.1
Press Release issued by Playboy Enterprises, Inc. on May 7, 2003.
Item 9.  Regulation FD Disclosure.
This
information set forth under "Item 9. Regulation FD Disclosure" is intended to be
furnished under Item 9 and also under "Item 12. Results Of Operations And Financial
Condition" in accordance with SEC Release No. 33-8216. Such information, including
the Exhibit attached hereto, shall not be deemed "filed" for purposes of Section
18 of the Securities Act of 1934, nor shall it be deemed incorporated by reference in any
filing under the Securities Act of 1933, except as shall be expressly set forth by
specific reference in such filing.
Attached
and incorporated herein by reference as Exhibit 99.1 is a copy of a press release of
Playboy Enterprises, Inc., dated May 7, 2003, reporting Playboy Enterprises, Inc.'s
financial results for the first quarter of 2003.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has
duly caused this report to be signed on its behalf by the undersigned hereunto duly
authorized.
Date: May 6, 2003
PLAYBOY ENTERPRISES, INC.
By:
/s/
Linda Havard
Linda Havard
ExecutiveVice President
Finance and Operations, and
Chief Financial Officer
EXHIBIT INDEX
Exhibit Number
Description
99.1
Press Release issued by Playboy Enterprises, Inc. on May 7, 2003.