UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT
    Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): March 15, 2005

                          General Binding Corporation
          __________________________________________________________
            (Exact name of registrant as specified in its charter)

            Delaware                  000-02604              36-0887470
_______________________________   ________________  ____________________________
(State or other jurisdiction of   (Commission File  (IRS Employer Identification
         incorporation)               Number)                   No.)

                   One GBC Plaza, Northbrook, Illinois 60062
            ______________________________________________________
              (Address of principal executive offices) (Zip Code)

      Registrant's telephone number, including area code: (847) 272-3700


                                Not Applicable.
       ________________________________________________________________
        (Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of
the following provisions:

|X| Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

|X| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
   (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b)
    under the Exchange Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c)
    under the Exchange Act (17 CFR 240.13e-4(c))

<PAGE>

Item 1.01.  Entry into a Material Definitive Agreement.

         Merger Agreement

         On March 15, 2005, General Binding Corporation ("GBC") entered into
an Agreement and Plan of Merger (the "Merger Agreement") with Fortune Brands,
Inc. ("Fortune"), ACCO World Corporation, a subsidiary of Fortune ("ACCO"),
and Gemini Acquisition Sub, Inc., a wholly-owned subsidiary of ACCO
("Acquisition Sub").

         The Merger Agreement provides that Acquisition Sub will merge (the
"Merger") with and into GBC, with GBC as the surviving corporation. As a
result of the Merger, GBC will become a wholly-owned subsidiary of ACCO. The
Merger will occur immediately after the pro rata distribution to Fortune
stockholders of all of the shares of ACCO common stock owned by Fortune (the
"Distribution"). At the effective time of the Merger, (i) each outstanding
share of GBC common stock and GBC Class B common stock will be converted into
the right to receive one share of ACCO common stock and (ii) each outstanding
share of Acquisition Sub common stock will be converted into one share of GBC
common stock. Following the Distribution and the Merger, shares of ACCO common
stock will be listed on the New York Stock Exchange and former GBC
stockholders will hold 34% of the fully diluted shares of ACCO common stock.

         The Merger Agreement provides that, following the Merger, David D.
Campbell will be Chief Executive Officer of ACCO. The Merger Agreement also
provides that, following the Merger, ACCO will have a nine-member board of
directors, which will include six persons to be named by the board of
directors of Fortune, including Mr. Campbell, and three persons to be named by
the board of directors of GBC. Mr. Campbell will be the Chairman of the Board
of ACCO, and Fortune and GBC will agree prior to the effective time of the
Merger on the appointment of one of the remaining directors as an independent
lead director.

         The parties have made customary representations, warranties and
covenants in the Merger Agreement, including, among others, covenants to
conduct the businesses of GBC and ACCO in the ordinary course between the
execution of the Merger Agreement and the consummation of the Merger and not
to engage in certain kinds of transactions during such period. GBC also makes
customary covenants (i) to cause a stockholder meeting to be held to consider
the approval and adoption of the Merger Agreement and the Merger, (ii) not to
solicit alternative transactions and (iii) subject to certain exceptions, that
its board of directors will recommend approval and adoption of the Merger
Agreement and the Merger by GBC stockholders and that it will not enter into
discussions concerning, or provide confidential information in connection
with, alternative transactions.

         Consummation of the Merger is subject to customary conditions,
including, among others, (i) approval of GBC stockholders, (ii) the absence of
legal impediments prohibiting the consummation of the Merger, (iii) expiration
or termination of the applicable Hart-Scott-Rodino Act waiting period and
receipt of certain other regulatory approvals, (iv) the Distribution having
occurred, (v) the approval for listing on the New York Stock Exchange of ACCO
common stock to be issued in the Distribution and the Merger, (vi) ACCO
entering into certain financing arrangements, (vii) subject to certain
exceptions, the accuracy of representations and warranties and (viii) receipt
of customary tax opinions.

         The Merger Agreement contains certain termination rights for both
Fortune and GBC, and further provides that, upon termination of the Merger
Agreement under specified circumstances, GBC may be required to pay Fortune a
termination fee of $9,500,000 and to pay certain transaction expenses incurred
by Fortune and ACCO.

         In connection with the execution of the Merger Agreement, Lane
Industries, Inc., GBC's majority stockholder, has entered into a Voting
Agreement with Fortune and ACCO, pursuant to which, among other things, Lane
has agreed to vote all of its shares of GBC common stock and GBC Class B
common stock in favor of the Merger Agreement, the Merger and any other
transactions contemplated by the Merger Agreement.

         The foregoing description of the Merger Agreement is qualified in its
entirety by reference to the Merger Agreement which is filed as Exhibit 2.1
hereto and incorporated herein by reference.

         Employee Matters

         In connection with the execution of the Merger Agreement, GBC,
Fortune and ACCO entered into an agreement that provides, among other things,
that (i) bonuses to applicable GBC employees under GBC's 2005 short term
incentive plan will be paid pro rata at target as soon as practicable
following the consummation of the Merger and such short term incentive plan
shall remain in effect for the remainder of 2005 following the consummation of
the Merger, with the actual bonus determined under that plan being offset (but
not below zero) by the pro rata target bonus already paid and (ii) upon
consummation of the Merger, restricted stock units granted to GBC employees in
2004, including executive officers, that do not vest in full upon the
consummation of the Merger will convert into restricted stock units with
respect to shares of ACCO common stock with a vesting date of February 26,
2007 (with the recipient of such restricted stock units needing to be employed
by GBC or an affiliate thereof on February 26, 2007 in order for such
restricted stock units to vest).

         Amendments to Executive Severance/Change In Control Agreements

         Following the execution of the Merger Agreement, on March 17, 2005,
GBC entered into agreements with Steve Rubin, John E. Turner and Govind K.
Arora (each of whom is an executive officer of GBC) (each an "Amendment
Agreement" and, collectively, the "Amendment Agreements") amending each such
executive's rights and obligations under his respective Executive
Severance/Change In Control Agreement with GBC (each a "CIC Agreement").

         The Amendment Agreements modify each respective CIC Agreement to
provide that should the executive's employment with GBC be terminated in a
Change of Control Termination (as defined in the CIC Agreement) or
involuntarily terminated for any reason other than Cause (as defined in the
CIC Agreement) or for certain other reasons, the executive will be deemed to
have satisfied the age and service requirements for retiree medical benefits
as in effect on February 10, 2005 and he and his eligible dependents may
commence coverage for such retiree benefits at any time following the
expiration of the active employee medical and dental continuation coverage
period as described in his respective CIC Agreement to the same extent and on
the same cost-sharing basis as do other GBC retirees with the same combined
age and years of service as of the executive's date of termination.

         The foregoing description of the Amendment Agreements is qualified in
its entirety by reference to the form of Amendment Agreement which is filed as
Exhibit 10.1 hereto and incorporated herein by reference.

         Related Party Agreement

         In connection with the execution of the Merger Agreement, GBC and
Lane entered into a side letter (the "Side Letter") that makes effective, for
the period between the signing of the Merger Agreement and the closing of the
Merger (or termination of the Merger Agreement), certain provisions of the
form of tax allocation agreement between GBC and Lane that is expected to be
executed in connection with the closing of the Merger. These provisions govern
the rights and obligations of GBC and Lane regarding any settlement of an
ongoing dispute with the Internal Revenue Service related to the tax year
1999, and are to apply instead of the existing tax allocation agreement
between GBC and Lane during the period between the signing of the Merger
Agreement and the closing of the Merger (or termination of the Merger
Agreement).

         The foregoing description of the Side Letter is qualified in its
entirety by reference to the Side Letter which is filed as Exhibit 10.2 hereto
and is incorporated herein by reference.

         Stock Option/Restricted Stock Unit Grants

         On February 23, 2005, the GBC Board of Directors determined the
material terms of options to be granted to selected participants, including
certain executive officers, under GBC's 2001 Stock Incentive Plan for
Employees. The stock option grants were effective as of February 23, 2005 at a
grant price of $12.77 (the fair market value of GBC's common stock on the
grant date), and Stock Option Agreements were executed by grantees beginning
March 16, 2005. The following grants of stock options were made to certain GBC
executive officers:

               Name                      Number of Securities Underlying Options
               ----                      ---------------------------------------
               Dennis J. Martin          100,000
               Don Civgin                50,000
               John E. Turner            40,000
               Govind K. Arora           40,000

         Twenty-five percent (25%) of each option first becomes exercisable
one year after the respective grant date and an additional 25% vests on each
successive anniversary of the grant date. Generally, options vest 100% upon a
change-in-control, however the transactions contemplated by the Merger
Agreement are not deemed to be a change-in-control for purposes of the Stock
Option Agreements.

         The Stock Option Agreements generally provide that if an employee is
terminated at the time of or after the Merger in a manner that would cause the
employee to be entitled to receive severance pursuant to any written plan of
GBC or written agreement between GBC and the employee, in lieu of any full
vesting to which the employee may be entitled under such plan or agreement,
the options would continue to vest during the period over which severance is
paid and/or calculated. Mr. Martin's Stock Option Agreement does not include
this provision and, among other things, instead provides that if Mr. Martin's
employment is terminated due to a Change In Control Termination (as defined in
Mr. Martin's employment agreement with GBC), the options granted to Mr. Martin
will become vested and exercisable in full.

         In addition, on February 23, 2005, GBC granted Thomas Stenebring, an
executive officer of GBC, 25,600 restricted stock units pursuant to the terms
of GBC's 2001 Stock Incentive Plan for Employees. Such restricted stock units
will vest and convert into shares of GBC common stock on a one-for-one basis
on February 23, 2008 provided that Mr. Stenebring remains an employee of GBC
on such date. Generally, such restricted stock units will vest upon a
change-in-control, however the transactions contemplated by the Merger
Agreement are not deemed to be a change-in-control for purposes of this
restricted stock unit grant. The restricted stock unit grant generally
provides that if Mr. Stenebring is terminated at the time of or after the
Merger in a manner that would cause Mr. Stenebring to be entitled to receive
severance pursuant to any written plan of GBC or written agreement between GBC
and Mr. Stenebring, in lieu of any full vesting to which Mr. Stenebring may be
entitled under such plan or agreement, the restricted stock units would
continue to vest during the period over which severance is paid and/or
calculated.

         The foregoing description of the Stock Option Agreements and the
restricted stock unit grant is qualified in its entirety by reference to (i)
the Form of Stock Option Agreement which is filed as Exhibit 10.3 hereto and
incorporated herein by reference, (ii) the Stock Option Agreement, dated March
16, 2005, between Dennis J. Martin and GBC which is filed as Exhibit 10.4
hereto and incorporated herein by reference and (iii) the Form of 2005
Restricted Stock Unit Grant Notice which is filed as Exhibit 10.5 hereto and
incorporated herein by reference.

                                     # # #

         This material is not a substitute for the registration statement ACCO
and GBC will file with the Securities and Exchange Commission in connection
with the transaction, or the proxy statement/prospectus-information statement
to be mailed to stockholders. Investors are urged to read the proxy
statement/prospectus-information statement which will contain important
information, including detailed risk factors, when it becomes available. The
proxy statement/prospectus-information statement and other documents which
will be filed by Fortune Brands, ACCO and GBC with the Securities and Exchange
Commission will be available free of charge at the SEC's website, www.sec.gov,
or by directing a request when such a filing is made to ACCO World
Corporation, 300 Tower Parkway, Lincolnshire, IL, 60069, Attention: Investor
Relations; or by directing a request when such a filing is made to General
Binding Corporation, One GBC Plaza, Northbrook, IL, 60062, Attention: Investor
Relations.

         GBC, its directors, and certain of its executive officers may be
considered participants in the solicitation of proxies in connection with the
proposed transaction. Information about the participants in the solicitation
will be set forth in the proxy statement/prospectus-information statement when
it becomes available.


Item 9.01. Financial Statements and Exhibits.

(c) Exhibits.

2.1      Agreement and Plan of Merger, dated as of March 15, 2005, by and
         among Fortune, ACCO, Acquisition Sub and GBC (excluding exhibits).

10.1     Form of Amendment to the Executive Severance/Change In Control
         Agreement.

10.2     Side Letter, dated March 15, 2005, between Lane and GBC.

10.3     Form of Stock Option Agreement.

10.4     Stock Option Agreement, dated March 16, 2005, between Dennis J.
         Martin and GBC.

10.5     Form of 2005 Restricted Stock Unit Grant Notice.

<PAGE>

                                  SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                             GENERAL BINDING CORPORATION


March 21, 2005                               By:  /s/ Steven Rubin
                                                 -------------------------------
                                                  Steven Rubin
                                                  Vice President, Secretary and
                                                  General Counsel

<PAGE>

                                 EXHIBIT INDEX

Exhibit
Number            Description
-------           -----------

2.1      Agreement and Plan of Merger, dated as of March 15, 2005, by and
         among Fortune, ACCO, Acquisition Sub and GBC (excluding exhibits).

10.1     Form of Amendment to the Executive Severance/Change In Control
         Agreement.

10.2     Side Letter, dated March 15, 2005, between Lane and GBC.

10.3     Form of Stock Option Agreement.

10.4     Stock Option Agreement, dated March 16, 2005, between Dennis J.
         Martin and GBC.

10.5     Form of 2005 Restricted Stock Unit Grant Notice.
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UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT
    Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): March 15, 2005

                          General Binding Corporation
          __________________________________________________________
            (Exact name of registrant as specified in its charter)

            Delaware                  000-02604              36-0887470
_______________________________   ________________  ____________________________
(State or other jurisdiction of   (Commission File  (IRS Employer Identification
         incorporation)               Number)                   No.)

                   One GBC Plaza, Northbrook, Illinois 60062
            ______________________________________________________
              (Address of principal executive offices) (Zip Code)

      Registrant's telephone number, including area code: (847) 272-3700

                                Not Applicable.
       ________________________________________________________________
        (Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of
the following provisions:

|X| Written communications pursuant to Rule 425 under the Securities Act
    (17 CFR 230.425)

|X| Soliciting material pursuant to Rule 14a-12 under the Exchange Act
   (17 CFR 240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b)
    under the Exchange Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c)
    under the Exchange Act (17 CFR 240.13e-4(c))
Item 1.01.  Entry into a Material Definitive Agreement.

         Merger Agreement

         On March 15, 2005, General Binding Corporation ("GBC") entered into
an Agreement and Plan of Merger (the "Merger Agreement") with Fortune Brands,
Inc. ("Fortune"), ACCO World Corporation, a subsidiary of Fortune ("ACCO"),
and Gemini Acquisition Sub, Inc., a wholly-owned subsidiary of ACCO
("Acquisition Sub").

         The Merger Agreement provides that Acquisition Sub will merge (the
"Merger") with and into GBC, with GBC as the surviving corporation. As a
result of the Merger, GBC will become a wholly-owned subsidiary of ACCO. The
Merger will occur immediately after the pro rata distribution to Fortune
stockholders of all of the shares of ACCO common stock owned by Fortune (the
"Distribution"). At the effective time of the Merger, (i) each outstanding
share of GBC common stock and GBC Class B common stock will be converted into
the right to receive one share of ACCO common stock and (ii) each outstanding
share of Acquisition Sub common stock will be converted into one share of GBC
common stock. Following the Distribution and the Merger, shares of ACCO common
stock will be listed on the New York Stock Exchange and former GBC
stockholders will hold 34% of the fully diluted shares of ACCO common stock.

         The Merger Agreement provides that, following the Merger, David D.
Campbell will be Chief Executive Officer of ACCO. The Merger Agreement also
provides that, following the Merger, ACCO will have a nine-member board of
directors, which will include six persons to be named by the board of
directors of Fortune, including Mr. Campbell, and three persons to be named by
the board of directors of GBC. Mr. Campbell will be the Chairman of the Board
of ACCO, and Fortune and GBC will agree prior to the effective time of the
Merger on the appointment of one of the remaining directors as an independent
lead director.

         The parties have made customary representations, warranties and
covenants in the Merger Agreement, including, among others, covenants to
conduct the businesses of GBC and ACCO in the ordinary course between the
execution of the Merger Agreement and the consummation of the Merger and not
to engage in certain kinds of transactions during such period. GBC also makes
customary covenants (i) to cause a stockholder meeting to be held to consider
the approval and adoption of the Merger Agreement and the Merger, (ii) not to
solicit alternative transactions and (iii) subject to certain exceptions, that
its board of directors will recommend approval and adoption of the Merger
Agreement and the Merger by GBC stockholders and that it will not enter into
discussions concerning, or provide confidential information in connection
with, alternative transactions.

         Consummation of the Merger is subject to customary conditions,
including, among others, (i) approval of GBC stockholders, (ii) the absence of
legal impediments prohibiting the consummation of the Merger, (iii) expiration
or termination of the applicable Hart-Scott-Rodino Act waiting period and
receipt of certain other regulatory approvals, (iv) the Distribution having
occurred, (v) the approval for listing on the New York Stock Exchange of ACCO
common stock to be issued in the Distribution and the Merger, (vi) ACCO
entering into certain financing arrangements, (vii) subject to certain
exceptions, the accuracy of representations and warranties and (viii) receipt
of customary tax opinions.

         The Merger Agreement contains certain termination rights for both
Fortune and GBC, and further provides that, upon termination of the Merger
Agreement under specified circumstances, GBC may be required to pay Fortune a
termination fee of $9,500,000 and to pay certain transaction expenses incurred
by Fortune and ACCO.

         In connection with the execution of the Merger Agreement, Lane
Industries, Inc., GBC's majority stockholder, has entered into a Voting
Agreement with Fortune and ACCO, pursuant to which, among other things, Lane
has agreed to vote all of its shares of GBC common stock and GBC Class B
common stock in favor of the Merger Agreement, the Merger and any other
transactions contemplated by the Merger Agreement.

         The foregoing description of the Merger Agreement is qualified in its
entirety by reference to the Merger Agreement which is filed as Exhibit 2.1
hereto and incorporated herein by reference.

         Employee Matters

         In connection with the execution of the Merger Agreement, GBC,
Fortune and ACCO entered into an agreement that provides, among other things,
that (i) bonuses to applicable GBC employees under GBC's 2005 short term
incentive plan will be paid pro rata at target as soon as practicable
following the consummation of the Merger and such short term incentive plan
shall remain in effect for the remainder of 2005 following the consummation of
the Merger, with the actual bonus determined under that plan being offset (but
not below zero) by the pro rata target bonus already paid and (ii) upon
consummation of the Merger, restricted stock units granted to GBC employees in
2004, including executive officers, that do not vest in full upon the
consummation of the Merger will convert into restricted stock units with
respect to shares of ACCO common stock with a vesting date of February 26,
2007 (with the recipient of such restricted stock units needing to be employed
by GBC or an affiliate thereof on February 26, 2007 in order for such
restricted stock units to vest).

         Amendments to Executive Severance/Change In Control Agreements

         Following the execution of the Merger Agreement, on March 17, 2005,
GBC entered into agreements with Steve Rubin, John E. Turner and Govind K.
Arora (each of whom is an executive officer of GBC) (each an "Amendment
Agreement" and, collectively, the "Amendment Agreements") amending each such
executive's rights and obligations under his respective Executive
Severance/Change In Control Agreement with GBC (each a "CIC Agreement").

         The Amendment Agreements modify each respective CIC Agreement to
provide that should the executive's employment with GBC be terminated in a
Change of Control Termination (as defined in the CIC Agreement) or
involuntarily terminated for any reason other than Cause (as defined in the
CIC Agreement) or for certain other reasons, the executive will be deemed to
have satisfied the age and service requirements for retiree medical benefits
as in effect on February 10, 2005 and he and his eligible dependents may
commence coverage for such retiree benefits at any time following the
expiration of the active employee medical and dental continuation coverage
period as described in his respective CIC Agreement to the same extent and on
the same cost-sharing basis as do other GBC retirees with the same combined
age and years of service as of the executive's date of termination.

         The foregoing description of the Amendment Agreements is qualified in
its entirety by reference to the form of Amendment Agreement which is filed as
Exhibit 10.1 hereto and incorporated herein by reference.

         Related Party Agreement

         In connection with the execution of the Merger Agreement, GBC and
Lane entered into a side letter (the "Side Letter") that makes effective, for
the period between the signing of the Merger Agreement and the closing of the
Merger (or termination of the Merger Agreement), certain provisions of the
form of tax allocation agreement between GBC and Lane that is expected to be
executed in connection with the closing of the Merger. These provisions govern
the rights and obligations of GBC and Lane regarding any settlement of an
ongoing dispute with the Internal Revenue Service related to the tax year
1999, and are to apply instead of the existing tax allocation agreement
between GBC and Lane during the period between the signing of the Merger
Agreement and the closing of the Merger (or termination of the Merger
Agreement).

         The foregoing description of the Side Letter is qualified in its
entirety by reference to the Side Letter which is filed as Exhibit 10.2 hereto
and is incorporated herein by reference.

         Stock Option/Restricted Stock Unit Grants

         On February 23, 2005, the GBC Board of Directors determined the
material terms of options to be granted to selected participants, including
certain executive officers, under GBC's 2001 Stock Incentive Plan for
Employees. The stock option grants were effective as of February 23, 2005 at a
grant price of $12.77 (the fair market value of GBC's common stock on the
grant date), and Stock Option Agreements were executed by grantees beginning
March 16, 2005. The following grants of stock options were made to certain GBC
executive officers:

               Name                      Number of Securities Underlying Options
               ----                      ---------------------------------------
               Dennis J. Martin          100,000
               Don Civgin                50,000
               John E. Turner            40,000
               Govind K. Arora           40,000

         Twenty-five percent (25%) of each option first becomes exercisable
one year after the respective grant date and an additional 25% vests on each
successive anniversary of the grant date. Generally, options vest 100% upon a
change-in-control, however the transactions contemplated by the Merger
Agreement are not deemed to be a change-in-control for purposes of the Stock
Option Agreements.

         The Stock Option Agreements generally provide that if an employee is
terminated at the time of or after the Merger in a manner that would cause the
employee to be entitled to receive severance pursuant to any written plan of
GBC or written agreement between GBC and the employee, in lieu of any full
vesting to which the employee may be entitled under such plan or agreement,
the options would continue to vest during the period over which severance is
paid and/or calculated. Mr. Martin's Stock Option Agreement does not include
this provision and, among other things, instead provides that if Mr. Martin's
employment is terminated due to a Change In Control Termination (as defined in
Mr. Martin's employment agreement with GBC), the options granted to Mr. Martin
will become vested and exercisable in full.

         In addition, on February 23, 2005, GBC granted Thomas Stenebring, an
executive officer of GBC, 25,600 restricted stock units pursuant to the terms
of GBC's 2001 Stock Incentive Plan for Employees. Such restricted stock units
will vest and convert into shares of GBC common stock on a one-for-one basis
on February 23, 2008 provided that Mr. Stenebring remains an employee of GBC
on such date. Generally, such restricted stock units will vest upon a
change-in-control, however the transactions contemplated by the Merger
Agreement are not deemed to be a change-in-control for purposes of this
restricted stock unit grant. The restricted stock unit grant generally
provides that if Mr. Stenebring is terminated at the time of or after the
Merger in a manner that would cause Mr. Stenebring to be entitled to receive
severance pursuant to any written plan of GBC or written agreement between GBC
and Mr. Stenebring, in lieu of any full vesting to which Mr. Stenebring may be
entitled under such plan or agreement, the restricted stock units would
continue to vest during the period over which severance is paid and/or
calculated.

         The foregoing description of the Stock Option Agreements and the
restricted stock unit grant is qualified in its entirety by reference to (i)
the Form of Stock Option Agreement which is filed as Exhibit 10.3 hereto and
incorporated herein by reference, (ii) the Stock Option Agreement, dated March
16, 2005, between Dennis J. Martin and GBC which is filed as Exhibit 10.4
hereto and incorporated herein by reference and (iii) the Form of 2005
Restricted Stock Unit Grant Notice which is filed as Exhibit 10.5 hereto and
incorporated herein by reference.

                                     # # #

         This material is not a substitute for the registration statement ACCO
and GBC will file with the Securities and Exchange Commission in connection
with the transaction, or the proxy statement/prospectus-information statement
to be mailed to stockholders. Investors are urged to read the proxy
statement/prospectus-information statement which will contain important
information, including detailed risk factors, when it becomes available. The
proxy statement/prospectus-information statement and other documents which
will be filed by Fortune Brands, ACCO and GBC with the Securities and Exchange
Commission will be available free of charge at the SEC's website, www.sec.gov,
or by directing a request when such a filing is made to ACCO World
Corporation, 300 Tower Parkway, Lincolnshire, IL, 60069, Attention: Investor
Relations; or by directing a request when such a filing is made to General
Binding Corporation, One GBC Plaza, Northbrook, IL, 60062, Attention: Investor
Relations.

         GBC, its directors, and certain of its executive officers may be
considered participants in the solicitation of proxies in connection with the
proposed transaction. Information about the participants in the solicitation
will be set forth in the proxy statement/prospectus-information statement when
it becomes available.

Item 9.01. Financial Statements and Exhibits.

(c) Exhibits.

2.1      Agreement and Plan of Merger, dated as of March 15, 2005, by and
         among Fortune, ACCO, Acquisition Sub and GBC (excluding exhibits).

10.1     Form of Amendment to the Executive Severance/Change In Control
         Agreement.

10.2     Side Letter, dated March 15, 2005, between Lane and GBC.

10.3     Form of Stock Option Agreement.

10.4     Stock Option Agreement, dated March 16, 2005, between Dennis J.
         Martin and GBC.

10.5     Form of 2005 Restricted Stock Unit Grant Notice.
SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                             GENERAL BINDING CORPORATION

March 21, 2005                               By:  /s/ Steven Rubin
                                                 -------------------------------
                                                  Steven Rubin
                                                  Vice President, Secretary and
                                                  General Counsel
EXHIBIT INDEX

Exhibit
Number            Description
-------           -----------

2.1      Agreement and Plan of Merger, dated as of March 15, 2005, by and
         among Fortune, ACCO, Acquisition Sub and GBC (excluding exhibits).

10.1     Form of Amendment to the Executive Severance/Change In Control
         Agreement.

10.2     Side Letter, dated March 15, 2005, between Lane and GBC.

10.3     Form of Stock Option Agreement.

10.4     Stock Option Agreement, dated March 16, 2005, between Dennis J.
         Martin and GBC.

10.5     Form of 2005 Restricted Stock Unit Grant Notice.