<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2 Final//EN">
<HTML>
<HEAD>
     <!-- Created by EDGAR Ease Plus (EDGAR Ease+ 1.4a) -->
     <!-- Project:        I:\CONVER\ny12622.eep                                            -->
     <!-- Control Number: ny12622                                                          -->
     <!-- Rev Number:     8-K                                                              -->
     <!-- Client Name:    Mrs. Fields Famous Brands, Inc.                                  -->
     <!-- Project Name:   NY12622                                                          -->
     <!-- Firm Name:      Mrs. Fields' Original Cookies, Inc.                              -->
     <TITLE>8-K</TITLE>
</HEAD>
<BODY>
<BR><BR>


<!-- MARKER FORMAT-SHEET="Page Break Table" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><HR SIZE=5 NOSHADE COLOR="BLACK">
</TD></TR></TABLE><BR>
<BR>


<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="TOP">
     <TD WIDTH="75%" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD WIDTH="25%"ALIGN="CENTER"><HR NOSHADE SIZE="1"></TD></TR>
<TR VALIGN="TOP">
     <TD  ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD  ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2" >OMB APPROVAL</FONT></TD></TR>
<TR VALIGN="TOP">
     <TD ><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD><HR NOSHADE SIZE="1"></TD></TR>
<TR VALIGN="TOP">
     <TD ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2" >OMB Number: 3235-0060</FONT></TD></TR>
<TR VALIGN="TOP">
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD><HR NOSHADE SIZE="1"></TD></TR>
<TR VALIGN="TOP">
     <TD ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2" >Expires: October 31, 2005</FONT></TD></TR>
<TR VALIGN="TOP">
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD><HR NOSHADE SIZE="1"></TD></TR>
<TR VALIGN="TOP">
     <TD ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD  ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Estimated average burden<BR>hours per response...1.25</FONT></TD></TR>
<TR VALIGN="TOP">
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD><HR NOSHADE SIZE="1"></TD></TR>
</TABLE>
<BR><BR>


<!-- MARKER FORMAT-SHEET="Head Center 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=BOTTOM>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>UNITED
STATES<BR>SECURITIES AND EXCHANGE COMMISSION<BR>Washington, D.C. 20549</B>  </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Center 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=BOTTOM>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>FORM
8-K</B>  </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Center 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=BOTTOM>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>CURRENT
REPORT<BR>Pursuant to Section 13 or 15(d) of the Securities Exchange Act
of 1934</B>  </FONT></TD></TR>
</TABLE>
<BR>


<!-- MARKER FORMAT-SHEET="Head Center 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=BOTTOM>
<TD ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Date
of Report (Date of earliest event reported) March 10, 2004<!-- DATE --> </FONT></TD></TR>
</TABLE>
<BR>

<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="BOTTOM">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;Mrs. Fields' Original Cookies, Inc.<!-- Name of Registrant --></FONT></TD></TR>
<TR VALIGN="MIDDLE">
     <TD WIDTH="600" ALIGN="CENTER"><HR NOSHADE SIZE=1 width=96%></TD></TR>
<TR VALIGN="TOP">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Exact name of registrant as specified in its charter)</FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="8k Cover table 3" FSL="Project" -->
<TABLE WIDTH="600" CELLPADDING="0" CELLSPACING="0" BORDER="0">
<tr Valign=BOTTOM>
<TD WIDTH="33%" ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>Delaware<!-- State--></font></td>
<TD WIDTH="34%" ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>333-45179<!-- File No.--></font></td>
<TD WIDTH="33%" ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>87-0552899<!-- Irs No.--></font></td>
</tr>
<tr Valign=TOP>
<TD ALIGN="CENTER"><Hr Size=1 Noshade></td>
<td Align=CENTER><Hr Size=1 Noshade></td>
<TD ALIGN="CENTER"><Hr Size=1 Noshade></td>
</tr>
<tr Valign=TOP>
<TD ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>(State or other jurisdiction <br>of incorporation)</font></td>
<td ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>(Commission<br>File Number) </font></td>
<TD ALIGN="CENTER"><Font Face="Times New Roman, Times, Serif" Size=2>(IRS Employer<br> Identification No.) </font></td>
</tr>
</table>
<BR>

<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="BOTTOM">
     <TD WIDTH="70%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">       2855 East Cottonwood Parkway, Suite 400<BR>
Salt Lake City, Utah<!-- ADDRESS --></FONT></TD>
     <TD WIDTH="10%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD WIDTH="20%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">84121-7050<!-- ZIP CODE --></FONT></TD></TR>
<TR VALIGN="TOP">
     <TD><HR NOSHADE SIZE=1></TD>
     <TD><HR NOSHADE SIZE=1></TD>
     <TD><HR NOSHADE SIZE=1></TD></TR>
<TR VALIGN="TOP">
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Address of principal executive offices)</FONT></TD>
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;</FONT></TD>
     <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Zip Code)</FONT></TD></TR>
</TABLE>
<BR>

<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="BOTTOM">
     <TD WIDTH="100%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Registrant's telephone number, including
area code&nbsp; <U>(801) 736-5600</U></FONT></TD></TR>
</TABLE>
<BR>

<TABLE WIDTH="600" BORDER="0" CELLPADDING="0" CELLSPACING="0">
<TR VALIGN="BOTTOM">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2"><!-- FORMER NAME OR ADDRESS --></FONT></TD></TR>
<TR VALIGN="MIDDLE">
     <TD WIDTH="600" ALIGN="CENTER"><HR NOSHADE SIZE=1></TD></TR>
<TR VALIGN="TOP">
     <TD WIDTH="600" ALIGN="CENTER"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">(Former name or former address, if changed since last report) </FONT></TD></TR>
</TABLE><BR><BR><BR>

<!-- MARKER FORMAT-SHEET="Page Break Table" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><HR SIZE=5 NOSHADE COLOR="BLACK">
<BR></TD></TR></TABLE>



<!-- MARKER FORMAT-SHEET="Head Center Bold 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>INFORMATION
TO BE INCLUDED IN THE REPORT  </FONT></H1></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Left Bold 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD>
<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Item
5.&nbsp;&nbsp;  Other Events and Regulation FD Disclosure.</B></FONT></H1></TD></TR>
</TABLE>
<BR>


<!-- MARKER FORMAT-SHEET="Para Flush Left" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Mrs.
 Fields Famous Brands, LLC (&#147;MFFB&#148;), a wholly-owned subsidiary of the
          Registrant, issued a press release, dated March 10, 2004, announcing the
pricing           of $115 million aggregate principal amount of 11-1/2% senior secured
notes due           2011 of it and its wholly owned subsidiary, Mrs. Fields Financing
Company, Inc.,           in a private offering that is expected to be completed on March
16, 2004,           assuming the satisfaction or waiver of certain conditions. The press
release           also announced the extension of MFFB&#146;s previously announced tender
and           exchange offers for the outstanding 10-1/8% Senior Notes due 2004 of the
          Registrant through 11:00 A.M., New York City time, on March 16, 2004, to
          correspond to the anticipated completion of the private offering. The press
          release is attached hereto as Exhibit 99.1 and incorporated herein.  </FONT></TD></TR></TABLE><BR>




<!-- MARKER FORMAT-SHEET="Head Left Bold 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD>
<H1 ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Item
7.&nbsp;&nbsp;  Financial Statements, Pro Forma Financial Information and Exhibits.</FONT></H1></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Left 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD>
<P ALIGN=LEFT><FONT FACE="Times New Roman, Times, Serif" SIZE=2>(c)
         <U>Exhibits</U>.  </FONT></P></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Flush Left" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>Exhibit
99.1 &nbsp;&nbsp;&nbsp;&nbsp;Press Release of the Registrant, dated March 10, 2004.
 </FONT></TD></TR></TABLE><BR>

<BR>
<!-- MARKER FORMAT-SHEET="Head Center Bold 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>SIGNATURES  </FONT></H1></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, hereunto duly
authorized.  </FONT></TD></TR>
</TABLE>
<BR>


<!-- MARKER FORMAT-SHEET="Company Right" FSL="Project" -->
<TABLE WIDTH="600" BORDER="0" CELLSPACING="0" CELLPADDING="0">
  <TR VALIGN="BOTTOM">
    <TD WIDTH="8%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; <!-- TYPE "DATE:" HERE--> </FONT></TD>
    <TD WIDTH="44%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="48%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;<B>MRS. FIELDS' ORIGINAL COOKIES, INC.</B><!-- COMPANY --> </FONT></TD>
  </TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Date By Signature" FSL="Project" -->
<TABLE WIDTH="600" BORDER="0" CELLSPACING="0" CELLPADDING="0">
  <TR VALIGN="BOTTOM">
    <TD WIDTH="8%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="39%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; <!-- DATE--> </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="5%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">By: </FONT></TD>
    <TD WIDTH="43%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp;/s/ MICHAEL R. WARD<!-- NAME --> </FONT></TD>
  </TR>
  <TR VALIGN="TOP">
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD>&nbsp; </TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD> <HR NOSHADE SIZE="1"> </TD>
  </TR>
</TABLE>


<!-- MARKER FORMAT-SHEET="Name Title Right" FSL="Project" -->
<TABLE WIDTH="600" BORDER="0" CELLSPACING="0" CELLPADDING="0">
  <TR VALIGN="BOTTOM">
    <TD WIDTH="52%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD WIDTH="48%"><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Name:&nbsp;&nbsp;Michael R. Ward</FONT></TD>
</TR>
  <TR VALIGN="BOTTOM">
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">&nbsp; </FONT></TD>
    <TD><FONT FACE="Times New Roman, Times, Serif" SIZE="2">Title:&nbsp;&nbsp;&nbsp;Senior Vice President</FONT></TD></TR>
</TABLE>
<BR>



<!-- MARKER FORMAT-SHEET="Left Date" FSL="Project" -->
<TABLE WIDTH="600" BORDER="0" CELLSPACING="0" CELLPADDING="0">
  <TR VALIGN="BOTTOM">
<TD WIDTH=8%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;Dated: </FONT></TD>
<TD WIDTH=39%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;March 11, 2004<!-- DATE--></FONT></TD>
<TD WIDTH=53%><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;</FONT></TD>
</TR>
</TABLE>
<BR>


<!-- MARKER FORMAT-SHEET="Page Break Table" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><HR SIZE=5 NOSHADE COLOR="BLACK">
</TD></TR></TABLE><BR>


<!-- MARKER FORMAT-SHEET="Head Right 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD ALIGN=RIGHT>
<FONT FACE="Times New Roman, Times, Serif" SIZE=2><B>Exhibit
99.1</B>  </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Head Center Bold 2 600" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><H1 ALIGN=CENTER><FONT FACE="Times New Roman, Times, Serif" SIZE=2>MRS.FIELDS
FAMOUS BRANDS, LLC PRICES PRIVATE OFFERING<BR>
 OF SENIOR SECURED NOTES DUE 2011 <BR>
AND EXTENDS TENDER AND EXCHANGE OFFERS </FONT></H1></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
SALT
LAKE CITY, UTAH &#151; March 10, 2004 &#151; Mrs. Fields Famous Brands, LLC (the
&#147;Company&#148;), a subsidiary of Mrs. Fields&#146; Original Cookies, Inc.
(&#147;MFOC&#148;), a leading franchisor in the premium snack-food industry, today
announced the pricing of $115 million aggregate principal amount of 11-1/2% senior secured
notes due 2011 (the &#147;144A Notes&#148;) of the Company and its wholly owned
subsidiary, Mrs. Fields Financing Company, Inc., in a private offering that is expected to
be completed on March 16, 2004, assuming the satisfaction or waiver of certain conditions. </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In
connection with the pricing of the 144A Notes, the Company also announced today that it is
extending its previously announced tender and exchange offers for the outstanding 10-1/8%
Senior Notes due 2004 of MFOC (the &#147;MFOC Notes&#148;) through 11:00 A.M., New York
City time, on March 16, 2004, to correspond to the anticipated completion of the private
offering described above. The tender and exchange offers previously were scheduled to
expire at 11:00 A.M., New York City time, on March 15, 2004. The closing of the 144A Notes
offering is conditioned upon the consummation of the tender and exchange offers. </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;According
to the Tender and Exchange Agent, through 5:00 P.M., New York City time, on March 10,
2004, tenders for exchange pursuant to the exchange offer aggregated approximately
$80,727,000 principal amount of the Notes and tenders for purchase for cash pursuant to
the offers aggregated approximately $31,931,000 principal amount of the Notes, together
representing approximately 80.5% of the outstanding Notes. Holders of the MFOC Notes who
have tendered or who subsequently tender the MFOC Notes prior to the expiration of the
tender and exchange offers will be unable, under the terms of the tender and exchange
offers, to withdraw their tenders. </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Project" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
Company expects to use the net proceeds from the offering of the 144A Notes, the notes
issued in the exchange offer and an investment in its parent companies to retire
substantially all of the existing indebtedness of MFOC and its subsidiaries (including the
MFOC Notes purchased for cash in the tender and exchange offers), for general corporate
purposes and to pay the fees and expenses associated with the tender and exchange offers
and the offering of the 144A Notes. </FONT></TD></TR>
</TABLE>
<BR>

<!-- MARKER FORMAT-SHEET="Para Indent 0" FSL="Default" -->
<TABLE WIDTH=600 CELLSPACING=0 CELLPADDING=0 BORDER=0>
<TR VALIGN=TOP>
<TD><FONT FACE="Times New Roman, Times, Serif" SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This
announcement is not an offer to purchase, a solicitation of an offer to purchase or a
solicitation of consent with respect to any securities. Neither the 144A Notes nor the 9%
Notes offered as part of the exchange offer have been registered under the Securities Act
or any state securities laws and may not be offered or sold in the United States absent
registration or an applicable exemption from registration requirements. This press release
may include forward-looking statements that are covered under the &#147;Safe-Harbor&#148;
clause of the Private Securities Litigation Reform Act of 1995. Such statements are based
upon current expectations and assumptions. Actual results could differ materially from
those currently anticipated as a result of known and unknown risks and uncertainties. Each
of the Company and MFOC disclaims any obligation to update any forward-looking statements
to incorporate developments occurring after release of this announcement. </FONT></TD></TR>
</TABLE>
<BR>
</BODY>
</HTML>
[{"type": "8-K", "sequence": "1", "filename": "nyc476719.htm", "description": "FORM 8-K", "secsgml_size_bytes": 19197}]
{"company-data": {"conformed-name": "MRS FIELDS ORIGINAL COOKIES INC", "cik": "0001043482", "assigned-sic": "5400", "irs-number": "870552899", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "333-45179", "film-number": "04663227"}, "business-address": {"street1": "2855 EAST COTTONWOOD PARKWAY", "street2": "SUITE 400", "city": "SALT LAKE CITY", "state": "UT", "zip": "84121-7050", "phone": "8017365600"}, "mail-address": {"street1": "2855 EAST COTTONWOOD PARKWAY", "street2": "SUITE 400", "city": "SALT LAKE CITY", "state": "UT", "zip": "84121-7050"}, "former-company": {"former-conformed-name": "FIELDS MRS ORIGINAL COOKIES INC", "date-changed": "19970806"}}
8-K
OMB APPROVAL
OMB Number: 3235-0060
Expires: October 31, 2005
Estimated average burden
hours per response...1.25
UNITED
STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act
of 1934
Date
of Report (Date of earliest event reported) March 10, 2004
Mrs. Fields' Original Cookies, Inc.
(Exact name of registrant as specified in its charter)
Delaware
333-45179
87-0552899
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
2855 East Cottonwood Parkway, Suite 400
Salt Lake City, Utah
84121-7050
(Address of principal executive offices)
(Zip Code)
Registrant's telephone number, including
area code
(801) 736-5600
(Former name or former address, if changed since last report)
INFORMATION
TO BE INCLUDED IN THE REPORT
Item
5.    Other Events and Regulation FD Disclosure.
Mrs.
 Fields Famous Brands, LLC ("MFFB"), a wholly-owned subsidiary of the
          Registrant, issued a press release, dated March 10, 2004, announcing the
pricing           of $115 million aggregate principal amount of 11-1/2% senior secured
notes due           2011 of it and its wholly owned subsidiary, Mrs. Fields Financing
Company, Inc.,           in a private offering that is expected to be completed on March
16, 2004,           assuming the satisfaction or waiver of certain conditions. The press
release           also announced the extension of MFFB's previously announced tender
and           exchange offers for the outstanding 10-1/8% Senior Notes due 2004 of the
          Registrant through 11:00 A.M., New York City time, on March 16, 2004, to
          correspond to the anticipated completion of the private offering. The press
          release is attached hereto as Exhibit 99.1 and incorporated herein.
Item
7.    Financial Statements, Pro Forma Financial Information and Exhibits.
(c)
Exhibits
.
Exhibit
99.1     Press Release of the Registrant, dated March 10, 2004.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, hereunto duly
authorized.
MRS. FIELDS' ORIGINAL COOKIES, INC.
By:
/s/ MICHAEL R. WARD
Name:  Michael R. Ward
Title:   Senior Vice President
Dated:
March 11, 2004
Exhibit
99.1
MRS.FIELDS
FAMOUS BRANDS, LLC PRICES PRIVATE OFFERING
OF SENIOR SECURED NOTES DUE 2011
AND EXTENDS TENDER AND EXCHANGE OFFERS
SALT
LAKE CITY, UTAH — March 10, 2004 — Mrs. Fields Famous Brands, LLC (the
"Company"), a subsidiary of Mrs. Fields' Original Cookies, Inc.
("MFOC"), a leading franchisor in the premium snack-food industry, today
announced the pricing of $115 million aggregate principal amount of 11-1/2% senior secured
notes due 2011 (the "144A Notes") of the Company and its wholly owned
subsidiary, Mrs. Fields Financing Company, Inc., in a private offering that is expected to
be completed on March 16, 2004, assuming the satisfaction or waiver of certain conditions.
In
connection with the pricing of the 144A Notes, the Company also announced today that it is
extending its previously announced tender and exchange offers for the outstanding 10-1/8%
Senior Notes due 2004 of MFOC (the "MFOC Notes") through 11:00 A.M., New York
City time, on March 16, 2004, to correspond to the anticipated completion of the private
offering described above. The tender and exchange offers previously were scheduled to
expire at 11:00 A.M., New York City time, on March 15, 2004. The closing of the 144A Notes
offering is conditioned upon the consummation of the tender and exchange offers.
According
to the Tender and Exchange Agent, through 5:00 P.M., New York City time, on March 10,
2004, tenders for exchange pursuant to the exchange offer aggregated approximately
$80,727,000 principal amount of the Notes and tenders for purchase for cash pursuant to
the offers aggregated approximately $31,931,000 principal amount of the Notes, together
representing approximately 80.5% of the outstanding Notes. Holders of the MFOC Notes who
have tendered or who subsequently tender the MFOC Notes prior to the expiration of the
tender and exchange offers will be unable, under the terms of the tender and exchange
offers, to withdraw their tenders.
The
Company expects to use the net proceeds from the offering of the 144A Notes, the notes
issued in the exchange offer and an investment in its parent companies to retire
substantially all of the existing indebtedness of MFOC and its subsidiaries (including the
MFOC Notes purchased for cash in the tender and exchange offers), for general corporate
purposes and to pay the fees and expenses associated with the tender and exchange offers
and the offering of the 144A Notes.
This
announcement is not an offer to purchase, a solicitation of an offer to purchase or a
solicitation of consent with respect to any securities. Neither the 144A Notes nor the 9%
Notes offered as part of the exchange offer have been registered under the Securities Act
or any state securities laws and may not be offered or sold in the United States absent
registration or an applicable exemption from registration requirements. This press release
may include forward-looking statements that are covered under the "Safe-Harbor"
clause of the Private Securities Litigation Reform Act of 1995. Such statements are based
upon current expectations and assumptions. Actual results could differ materially from
those currently anticipated as a result of known and unknown risks and uncertainties. Each
of the Company and MFOC disclaims any obligation to update any forward-looking statements
to incorporate developments occurring after release of this announcement.