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<P style="margin:0pt; text-indent:107.7pt; font-family:Times New Roman; font-size:12pt" align=justify>SECURITIES AND EXCHANGE COMMISSION</P>
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<P style="margin:0pt; text-indent:170.55pt; font-family:Times New Roman; font-size:12pt" align=justify>Washington, D.C. 20549</P>
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<P style="margin:0pt; text-indent:202.6pt; font-family:Times New Roman; font-size:12pt" align=justify>FORM 8-K</P>
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<P style="margin:0pt; text-indent:177.9pt; font-family:Times New Roman; font-size:12pt" align=justify>CURRENT REPORT</P>
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<P style="margin:0pt; text-indent:148.7pt; font-family:Times New Roman; font-size:12pt" align=justify>Pursuant to Section 13 or 15(d) of</P>
<P style="margin:0pt; text-indent:142.5pt; font-family:Times New Roman; font-size:12pt" align=justify>the Securities Exchange Act of 1934</P>
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<P style="margin:0pt; font-family:Times New Roman; font-size:12pt" align=justify>Date of Report (Date of earliest event reported) August 19, 2010</P>
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<P style="margin:0pt; text-indent:106.85pt; font-family:Times New Roman; font-size:12pt" align=justify>PACIFIC LAND AND COFFEE CORPORATION</P>
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<P style="margin:0pt; text-indent:106.25pt; font-family:Times New Roman; font-size:12pt" align=justify>(Exact name of registrant as specified in its charter)</P>
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<P style="margin:0pt; text-indent:207.4pt; font-family:Times New Roman; font-size:12pt" align=justify><U>Delaware</U></P>
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<P style="margin-top:0pt; margin-bottom:-14pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</P>
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<P style="margin-top:0pt; margin-bottom:-14pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;0-30595 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</P>
<P style="margin:0pt; text-indent:369.8pt; font-family:Times New Roman; font-size:12pt" align=justify><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;33-0619256</U></P>
<P style="margin-top:0pt; margin-bottom:-14pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify>(Commission File Number)</P>
<P style="margin:0pt; text-indent:295.3pt; font-family:Times New Roman; font-size:12pt" align=justify>(IRS Employer Identification No.)</P>
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<P style="margin:0pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=center><U>201 St. Charles Ave., Ste. 2500, New Orleans, LA &nbsp;70170-1000</U></P>
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<P style="margin:0pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=center><U>(808) 478-9894</U></P>
<P style="margin:0pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=center>(Issuer&#146;s Telephone Number, including Area Code)</P>
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<P style="margin:0pt; text-indent:36pt; font-family:Times New Roman CYR; font-size:12pt" align=justify>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</P>
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<P style="margin:0pt; font-family:Times New Roman CYR; font-size:12pt" align=justify>[] Written communications pursuant to Rule 425 under the Securities Act</P>
<P style="margin:0pt; font-family:Times New Roman CYR; font-size:12pt" align=justify>[] Soliciting material pursuant to Rule 14a-12 under the Exchange Act</P>
<P style="margin:0pt; font-family:Times New Roman CYR; font-size:12pt" align=justify>[] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act.</P>
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<P style="margin-top:0pt; margin-bottom:-14pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify><B><U>Item 5.02.</U></B></P>
<P style="margin:0pt; text-indent:72pt; font-family:Times New Roman; font-size:12pt" align=justify><B><U>Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers</U></B></P>
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<P style="margin:0pt; text-indent:36pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify>On August 19, 2010, Rod Solow resigned as President. Mr. Solow was provided an opportunity to provide a statement for inclusion in this Current Report but has not done so.</P>
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<P style="margin:0pt; text-indent:-126.5pt; font-family:Times New Roman; font-size:12pt" align=justify>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On August 19. John L. Hales was appointed as Chief Executive Officer, a position he previously held with the Company until June 28 2010. </P>
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<B><P style="margin:0pt; text-indent:193.1pt; font-family:Times New Roman; font-size:12pt" align=justify>SIGNATURES</B></P>
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<P style="margin:0pt; text-indent:54.2pt; font-family:Times New Roman; font-size:12pt" align=justify>Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.</P>
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<P style="margin-top:0pt; margin-bottom:-14pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify>Dated: &nbsp;August 31, 2010</P>
<B><P style="margin:0pt; text-indent:189pt; font-family:Times New Roman; font-size:12pt" align=justify>PACIFIC LAND AND COFFEE CORPORATION</B></P>
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<P style="margin-top:0pt; margin-bottom:-14pt; text-indent:189pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify>By: </P>
<P style="margin-top:0pt; margin-bottom:-14pt; text-indent:216pt; line-height:14pt; font-family:Times New Roman; font-size:12pt" align=justify><U>/s/ John L. Hales</U></P>
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<P style="margin:0pt; text-indent:216pt; font-family:Times New Roman; font-size:12pt" align=justify>John L. Hales</P>
<P style="margin:0pt; text-indent:216pt; font-family:Times New Roman; font-size:12pt" align=justify>Chief Executive Officer</P>
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Converted by EDGARwiz
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported) August 19, 2010
PACIFIC LAND AND COFFEE CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation)
0-30595
33-0619256
(Commission File Number)
(IRS Employer Identification No.)
201 St. Charles Ave., Ste. 2500, New Orleans, LA  70170-1000
(Address of Principal Executive Offices)
(808) 478-9894
(Issuer's Telephone Number, including Area Code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[] Written communications pursuant to Rule 425 under the Securities Act
[] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
[] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act.
Item 5.02.
Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers
On August 19, 2010, Rod Solow resigned as President. Mr. Solow was provided an opportunity to provide a statement for inclusion in this Current Report but has not done so.
On August 19. John L. Hales was appointed as Chief Executive Officer, a position he previously held with the Company until June 28 2010.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Dated:  August 31, 2010
PACIFIC LAND AND COFFEE CORPORATION
By:
/s/ John L. Hales
John L. Hales
Chief Executive Officer