UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported):                AUGUST 5, 2003


                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


         MINNESOTA                        0-25121                    41-1597886
(State of Incorporation)            (Commission File              (IRS Employer
                                              Number)       Identification No.)


         6105 TRENTON LANE NORTH
         MINNEAPOLIS, MINNESOTA                                        55442
         (Address of principal                                     (Zip Code)
                  executive offices)


Registrant's telephone number, including area code: (763) 551-7000




<PAGE>


ITEM 9. REGULATION FD DISCLOSURE.  The  information  contained in this report is
        ------------------------
being provided under Items 9 and 12 of Form 8-K.


FOR IMMEDIATE RELEASE                   CONTACT:  Ann Folkman (763) 551-7496
                                                  Select Comfort Corporation
                                                  ann.folkman@selectcomfort.com

        SELECT COMFORT NAMES NEW SENIOR VICE PRESIDENT OF HUMAN RESOURCES

MINNEAPOLIS  (August 5, 2003) - Select Comfort Corporation  (NASDAQ:  SCSS), the
nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed,  announced
today the appointment of Scott Peterson to the position of senior vice president
of human resources.  The company's human resources function had reported to Mark
Kimball, who will continue to serve as senior vice president and general counsel
for Select Comfort.

Peterson  spent 10 years at Pillsbury - most recently as vice president of human
resources  - prior to  joining  Minneapolis-based  Lifetime  Fitness  in 2001 as
senior vice  president of human  resources.  Before  Pillsbury,  Peterson held a
variety of human resources  positions at Quaker Oats and Philip Morris.  He also
served as chief people officer for Simon Delivers.  He holds a master of arts in
industrial  relations  from the  University  of Minnesota and a bachelor of arts
degree from Marquette University.

"At Select Comfort,  our employees have built the foundation for our success and
will be the drivers of our continued  growth.  We are very fortunate to now have
Scott  Peterson's  leadership  of  our  human  resources  function,"  said  Bill
McLaughlin,  president and CEO of Select Comfort.  "The addition of Scott to our
team  demonstrates our commitment to making our company a great place to build a
career.  He has an  excellent  track record of leading  human  resources at both
Fortune 500 and  fast-growth  companies,  and he shares our passion for customer
satisfaction and making our front line successful."

Founded  in  1987,  Select  Comfort  Corporation  is the  nation's  leading  bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 338 retail stores  located  nationwide,
including 13 leased departments in Bed Bath & Beyond


                                       2
<PAGE>

stores;  through  selected  bedding  retailers;   through  its  national  direct
marketing operations; and on the Internet at www.selectcomfort.com.

                                      # # #

(1) Top 25 Bedding Retailers, Furniture Today, May 26, 2003


                                       3
<PAGE>




                                   SIGNATURES
                                   ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                         SELECT COMFORT CORPORATION
                                         (Registrant)


Dated:  August 5, 2003                   By:      /s/ Mark A. Kimball
                                            -----------------------------------

                                      Title:      Senior Vice President
                                            -----------------------------------


                                       4
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{"company-data": {"conformed-name": "SELECT COMFORT CORP", "cik": "0000827187", "assigned-sic": "2510", "irs-number": "410157886", "state-of-incorporation": "MN", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-25121", "film-number": "03822883"}, "business-address": {"street1": "6105 TRENTON LANE NORTH", "city": "MINNEAPOLIS", "state": "MN", "zip": "55442", "phone": "7635517000"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):                AUGUST 5, 2003

                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)

         MINNESOTA                        0-25121                    41-1597886
(State of Incorporation)            (Commission File              (IRS Employer
                                              Number)       Identification No.)

         6105 TRENTON LANE NORTH
         MINNEAPOLIS, MINNESOTA                                        55442
         (Address of principal                                     (Zip Code)
                  executive offices)

Registrant's telephone number, including area code: (763) 551-7000
ITEM 9. REGULATION FD DISCLOSURE.  The  information  contained in this report is
        ------------------------
being provided under Items 9 and 12 of Form 8-K.

FOR IMMEDIATE RELEASE                   CONTACT:  Ann Folkman (763) 551-7496
                                                  Select Comfort Corporation
                                                  ann.folkman@selectcomfort.com

        SELECT COMFORT NAMES NEW SENIOR VICE PRESIDENT OF HUMAN RESOURCES

MINNEAPOLIS  (August 5, 2003) - Select Comfort Corporation  (NASDAQ:  SCSS), the
nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed,  announced
today the appointment of Scott Peterson to the position of senior vice president
of human resources.  The company's human resources function had reported to Mark
Kimball, who will continue to serve as senior vice president and general counsel
for Select Comfort.

Peterson  spent 10 years at Pillsbury - most recently as vice president of human
resources  - prior to  joining  Minneapolis-based  Lifetime  Fitness  in 2001 as
senior vice  president of human  resources.  Before  Pillsbury,  Peterson held a
variety of human resources  positions at Quaker Oats and Philip Morris.  He also
served as chief people officer for Simon Delivers.  He holds a master of arts in
industrial  relations  from the  University  of Minnesota and a bachelor of arts
degree from Marquette University.

"At Select Comfort,  our employees have built the foundation for our success and
will be the drivers of our continued  growth.  We are very fortunate to now have
Scott  Peterson's  leadership  of  our  human  resources  function,"  said  Bill
McLaughlin,  president and CEO of Select Comfort.  "The addition of Scott to our
team  demonstrates our commitment to making our company a great place to build a
career.  He has an  excellent  track record of leading  human  resources at both
Fortune 500 and  fast-growth  companies,  and he shares our passion for customer
satisfaction and making our front line successful."

Founded  in  1987,  Select  Comfort  Corporation  is the  nation's  leading  bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 338 retail stores  located  nationwide,
including 13 leased departments in Bed Bath & Beyond

                                       2
stores;  through  selected  bedding  retailers;   through  its  national  direct
marketing operations; and on the Internet at www.selectcomfort.com.

                                      # # #

(1) Top 25 Bedding Retailers, Furniture Today, May 26, 2003

                                       3
SIGNATURES
                                   ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                         SELECT COMFORT CORPORATION
                                         (Registrant)

Dated:  August 5, 2003                   By:      /s/ Mark A. Kimball
                                            -----------------------------------

                                      Title:      Senior Vice President
                                            -----------------------------------

                                       4