<?xml version="1.0" ?><!--XBRL Document Created with Wdesk from Workiva--><!--Copyright 2023 Workiva--><!--r:bfc0b223-4da2-43b3-b098-acff75ece2a7,g:cf32adb0-a362-4d39-a5e0-f38872866f36,d:6a4611c05942492ea872c559910e7f89--><html xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:ixt-sec="http://www.sec.gov/inlineXBRL/transformation/2015-08-31" xmlns="http://www.w3.org/1999/xhtml" xmlns:dei="http://xbrl.sec.gov/dei/2021q4" xmlns:ixt="http://www.xbrl.org/inlineXBRL/transformation/2020-02-12" xmlns:ix="http://www.xbrl.org/2013/inlineXBRL" xml:lang="en-US"><head><meta http-equiv="Content-Type" content="text/html"/>


<title>inuv-20230522</title></head><body><div style="display:none"><ix:header><ix:hidden><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:AmendmentFlag" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV80L2ZyYWc6YWU4YzMzMTJkYzc4NGQzZGI0ZmIwZmIzOTgyZjI4ZDUvdGFibGU6OTAzYmE3ZDExMWRhNGNjMTlmMTcyZWU2YmQ0YmY1ODkvdGFibGVyYW5nZTo5MDNiYTdkMTExZGE0Y2MxOWYxNzJlZTZiZDRiZjU4OV8wLTEtMS0xLTI3MTAz_e193c739-b3ca-40ac-a39c-5cb0c8862adc">FALSE</ix:nonNumeric><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityCentralIndexKey" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV80L2ZyYWc6YWU4YzMzMTJkYzc4NGQzZGI0ZmIwZmIzOTgyZjI4ZDUvdGFibGU6OTAzYmE3ZDExMWRhNGNjMTlmMTcyZWU2YmQ0YmY1ODkvdGFibGVyYW5nZTo5MDNiYTdkMTExZGE0Y2MxOWYxNzJlZTZiZDRiZjU4OV8xLTEtMS0xLTI3MTAz_50c5745c-b1c7-42e4-a41b-5e6fc506e215">0000829323</ix:nonNumeric><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:CurrentFiscalYearEndDate" format="ixt:date-month-day" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV80L2ZyYWc6YWU4YzMzMTJkYzc4NGQzZGI0ZmIwZmIzOTgyZjI4ZDUvdGFibGU6OTAzYmE3ZDExMWRhNGNjMTlmMTcyZWU2YmQ0YmY1ODkvdGFibGVyYW5nZTo5MDNiYTdkMTExZGE0Y2MxOWYxNzJlZTZiZDRiZjU4OV8yLTEtMS0xLTI3MTU2_da60b35f-fdcd-4113-a03a-0a31fbf79f60">12/31</ix:nonNumeric></ix:hidden><ix:references xml:lang="en-US"><link:schemaRef xlink:type="simple" xlink:href="inuv-20230522.xsd"></link:schemaRef></ix:references><ix:resources><xbrli:context id="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420"><xbrli:entity><xbrli:identifier scheme="http://www.sec.gov/CIK">0000829323</xbrli:identifier></xbrli:entity><xbrli:period><xbrli:startDate>2022-04-20</xbrli:startDate><xbrli:endDate>2022-04-20</xbrli:endDate></xbrli:period></xbrli:context></ix:resources></ix:header></div><div id="i6a4611c05942492ea872c559910e7f89_1"></div><div style="min-height:36pt;width:100%"><div><span><br/></span></div></div><div><span><br/></span></div><div><span><br/></span></div><div style="-sec-extract:summary;text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:100%">UNITED STATES</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:100%">SECURITIES AND EXCHANGE COMMISSION</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:100%">Washington, DC 20549</span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:14pt;font-weight:700;line-height:100%">FORM <ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:DocumentType" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGV4dHJlZ2lvbjo2YTVjZDNkNmJlMTk0OTVjOWE1ZTgyYTkxZjliMzVlYV8yMzk5_2538208f-5f11-4ff2-a742-87f0e88a9428">8-K</ix:nonNumeric></span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:100%">CURRENT REPORT</span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;&#160;</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:100%">Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934</span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div style="text-align:center"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">Date of Report (Date of earliest event reported)&#160;&#160;&#160;&#160;<ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:DocumentPeriodEndDate" format="ixt:date-monthname-day-year-en" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGV4dHJlZ2lvbjo2YTVjZDNkNmJlMTk0OTVjOWE1ZTgyYTkxZjliMzVlYV8yMzU_cdcd6618-f28f-4bcf-8f46-0452c63f2e39">May 22, 2023</ix:nonNumeric></span></div><div style="text-align:justify"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:16pt;font-weight:700;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityRegistrantName" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NDQzZDUyY2NmZTljNDRmNjk5OWUzYTQ5MGRlNGRiMzYvdGFibGVyYW5nZTo0NDNkNTJjY2ZlOWM0NGY2OTk5ZTNhNDkwZGU0ZGIzNl8wLTAtMS0xLTI3MTAz_899fb98d-a012-422b-a595-345c4a2474f8">INUVO, INC.</ix:nonNumeric></span></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(Exact name of registrant as specified in its charter)</span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:37.233%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:27.233%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:32.234%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityIncorporationStateCountryCode" format="ixt-sec:stateprovnameen" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6MTVlZmYxMzQ4MzVkNDVmNGE4Mjg3NDYwMmI1YzIyYjcvdGFibGVyYW5nZToxNWVmZjEzNDgzNWQ0NWY0YTgyODc0NjAyYjVjMjJiN18wLTAtMS0xLTI3MTAz_96213174-515f-475b-b800-db328282613f">Nevada</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityFileNumber" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6MTVlZmYxMzQ4MzVkNDVmNGE4Mjg3NDYwMmI1YzIyYjcvdGFibGVyYW5nZToxNWVmZjEzNDgzNWQ0NWY0YTgyODc0NjAyYjVjMjJiN18wLTEtMS0xLTI3MTAz_1f9f7972-7b17-49a9-8ea8-d6694ef8225e">001-32442</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:700;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityTaxIdentificationNumber" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6MTVlZmYxMzQ4MzVkNDVmNGE4Mjg3NDYwMmI1YzIyYjcvdGFibGVyYW5nZToxNWVmZjEzNDgzNWQ0NWY0YTgyODc0NjAyYjVjMjJiN18wLTItMS0xLTI3MTAz_a0b7753c-a771-4e27-b958-fed8888d998c">87-0450450</ix:nonNumeric></span></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(State or other jurisdiction of incorporation)</span></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(Commission File Number)</span></td><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(IRS Employer Identification No.)</span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:77.884%"><tr><td style="width:1.0%"></td><td style="width:58.982%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:12.068%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:12.686%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:11.864%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityAddressAddressLine1" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NTNkMDZlZjk2ZWUyNDQ1MGFkNWQzODE5YmEwZGYwMDgvdGFibGVyYW5nZTo1M2QwNmVmOTZlZTI0NDUwYWQ1ZDM4MTliYTBkZjAwOF8wLTAtMS0xLTI3MTAz_5be515e7-6c84-41ef-a6e6-734e016e6542">500 President Clinton Ave., Ste. 300</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityAddressCityOrTown" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NTNkMDZlZjk2ZWUyNDQ1MGFkNWQzODE5YmEwZGYwMDgvdGFibGVyYW5nZTo1M2QwNmVmOTZlZTI0NDUwYWQ1ZDM4MTliYTBkZjAwOF8wLTEtMS0xLTI3MTAz_706112cd-89df-4428-b26f-ad5ff540149c">Little Rock</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityAddressStateOrProvince" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NTNkMDZlZjk2ZWUyNDQ1MGFkNWQzODE5YmEwZGYwMDgvdGFibGVyYW5nZTo1M2QwNmVmOTZlZTI0NDUwYWQ1ZDM4MTliYTBkZjAwOF8wLTItMS0xLTI3MTAz_88551fdf-62b7-43bb-956b-f6dd3dc4d1ce">AR</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityAddressPostalZipCode" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NTNkMDZlZjk2ZWUyNDQ1MGFkNWQzODE5YmEwZGYwMDgvdGFibGVyYW5nZTo1M2QwNmVmOTZlZTI0NDUwYWQ1ZDM4MTliYTBkZjAwOF8wLTMtMS0xLTI3MTAz_2caa3415-b41f-4e39-a421-0bb84ab8464e">72201</ix:nonNumeric></span></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(Address of principal executive offices)</span></td><td colspan="3" style="padding:0 1pt"></td><td colspan="3" style="padding:0 1pt"></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">(Zip Code)</span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:94.551%"><tr><td style="width:1.0%"></td><td style="width:58.222%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:22.120%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:16.358%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Registrant's telephone number, including area code</span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:CityAreaCode" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6YzBlY2NkMWU4YjIwNGI5NDgyZGE1YmYwYzg1NWFhYTQvdGFibGVyYW5nZTpjMGVjY2QxZThiMjA0Yjk0ODJkYTViZjBjODU1YWFhNF8wLTEtMS0xLTI3MTAz_6e651bb7-8658-48fa-b63f-a89ecfff13fa">501</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:LocalPhoneNumber" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6YzBlY2NkMWU4YjIwNGI5NDgyZGE1YmYwYzg1NWFhYTQvdGFibGVyYW5nZTpjMGVjY2QxZThiMjA0Yjk0ODJkYTViZjBjODU1YWFhNF8wLTItMS0xLTI3MTAz_39519ea6-dd93-4e4f-b342-0855aaf52ffc">205-8508</ix:nonNumeric></span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">&#160;(Former name or former address, if changed since last report)</span></td></tr></table></div><div><span><br/></span></div><div style="padding-right:-26.4pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):</span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:9.733%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:88.067%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:WrittenCommunications" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6MGQ3MWQxODRhNzdkNDJlMDg4MDFiYzQ4Y2UzYWM1NmEvdGFibGVyYW5nZTowZDcxZDE4NGE3N2Q0MmUwODgwMWJjNDhjZTNhYzU2YV8wLTAtMS0xLTI3MTAz_8ff23b8f-ffad-4adc-a65d-f9a38ed13400"></ix:nonNumeric></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</span></td></tr></table></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:9.733%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:88.067%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:SolicitingMaterial" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NjYxZjUwMjNlODZmNGY2YTg2ZjFiNTEyMzg2NTk3ZjQvdGFibGVyYW5nZTo2NjFmNTAyM2U4NmY0ZjZhODZmMWI1MTIzODY1OTdmNF8wLTAtMS0xLTI3MTAz_46caf04e-8302-44ef-9db9-9f130dedb367"></ix:nonNumeric></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</span></td></tr></table></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">&#160;</span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:9.995%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:87.805%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:PreCommencementTenderOffer" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6NzY5OTA0YzNmZGEwNGNiOTk0NTgxMTE3YjZmNzZjOGIvdGFibGVyYW5nZTo3Njk5MDRjM2ZkYTA0Y2I5OTQ1ODExMTdiNmY3NmM4Yl8wLTAtMS0xLTI3MTAz_3c34a166-a310-465b-824b-90e5b07f742c"></ix:nonNumeric></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:9.995%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:87.805%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:PreCommencementIssuerTenderOffer" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6MmJjZjZkOWQwZWIyNDRhMzlhNTYyNzFlNDI0NGFkYmMvdGFibGVyYW5nZToyYmNmNmQ5ZDBlYjI0NGEzOWE1NjI3MWU0MjQ0YWRiY18wLTAtMS0xLTI3MTAz_30387a02-c460-4ca8-9edd-527fc00c578e"></ix:nonNumeric></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</span></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="border-bottom:0.75pt solid #000000;padding:2px 1pt 2px 3.77pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">&#160;Securities registered pursuant to Section 12(b) of the Act:</span></td></tr></table></div><div style="padding-left:40.34pt"><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:83.173%"><tr><td style="width:1.0%"></td><td style="width:34.545%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:16.626%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:45.529%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Title of each class</span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Trading Symbol</span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%">Name of each exchange on which registered</span></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:Security12bTitle" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6N2ZkYjEyOGI0MjI3NGJiYzljNDNmZmQyYTAyZWZmNGYvdGFibGVyYW5nZTo3ZmRiMTI4YjQyMjc0YmJjOWM0M2ZmZDJhMDJlZmY0Zl8xLTAtMS0xLTI3MTAz_49ac68d9-bcfb-4ef1-a985-de6c964d924b">Common Stock, $0.001 par value</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:TradingSymbol" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6N2ZkYjEyOGI0MjI3NGJiYzljNDNmZmQyYTAyZWZmNGYvdGFibGVyYW5nZTo3ZmRiMTI4YjQyMjc0YmJjOWM0M2ZmZDJhMDJlZmY0Zl8xLTEtMS0xLTI3MTAz_4725a5f6-55c2-4c15-bded-8c8f43aa2e96">INUV</ix:nonNumeric></span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:middle"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:133%"><ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:SecurityExchangeName" format="ixt-sec:exchnameen" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGFibGU6N2ZkYjEyOGI0MjI3NGJiYzljNDNmZmQyYTAyZWZmNGYvdGFibGVyYW5nZTo3ZmRiMTI4YjQyMjc0YmJjOWM0M2ZmZDJhMDJlZmY0Zl8xLTItMS0xLTI3MTAz_bb784806-72ab-4aab-ad4e-46d35fbc82b9">NYSE American</ix:nonNumeric></span></td></tr></table></div><div style="margin-top:10pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR &#167;230.405) or Rule&#160;12b-2 of the Securities Exchange Act of 1934 (17 CFR&#160;&#167;240.12b-2).</span></div><div style="margin-top:10pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">Emerging growth company&#160;&#160;<ix:nonNumeric contextRef="ia09ad179c7d14992a4671a90e9a6d8c1_D20220420-20220420" name="dei:EntityEmergingGrowthCompany" format="ixt:fixed-false" id="id3VybDovL2RvY3MudjEvZG9jOjZhNDYxMWMwNTk0MjQ5MmVhODcyYzU1OTkxMGU3Zjg5L3NlYzo2YTQ2MTFjMDU5NDI0OTJlYTg3MmM1NTk5MTBlN2Y4OV8xL2ZyYWc6NmE1Y2QzZDZiZTE5NDk1YzlhNWU4MmE5MWY5YjM1ZWEvdGV4dHJlZ2lvbjo2YTVjZDNkNmJlMTk0OTVjOWE1ZTgyYTkxZjliMzVlYV8yNDAw_821af544-fa89-4e91-aefc-75e8205f26e2">&#9744;</ix:nonNumeric></span></div><div style="margin-top:10pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:100%">If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.&#160;&#160;&#9744;</span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:8pt;font-weight:400;line-height:100%">&#160;&#160;</span></div><div style="text-align:right"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:8pt;font-weight:400;line-height:100%">&#160;</span></div><div><span><br/></span></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><span><br/></span></div></div></div><hr style="page-break-after:always"/><div style="min-height:36pt;width:100%"><div><span><br/></span></div></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Item 5.02              </span><span style="background-color:#ffffff;color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Departure of Director or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangement of Certain Officers.</span></div><div><span><br/></span></div><div style="text-indent:36pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">Inuvo, Inc. (the &#8220;Company&#8221;) announced that its Board of Directors has appointed Barry Lowenthal as President, effective May 22, 2023.</span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">  </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">Mr. Lowenthal, 57, has served as CEO of Media Kitchen, a media planning and buying agency owned by Stagwell Group, from February 2006 through February 2022. Prior to joining Media Kitchen, Mr. Lowenthal was the media director at Bartle Bogle Hegarty, a full-service advertising agency providing creative and media services from 2001 to 2006.</span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">  </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">Mr. Lowenthal has been working in the field of media planning and buying since 1988, shortly after he graduated from the University of Maryland with a Bachelor of General Studies degree in 1987. In 1994 Lowenthal received a Master of Business Administration from the City University of New York, Baruch College.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">                </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">On May 22, 2023, the Company also entered into an employment agreement with Mr. Lowenthal. </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">The employment agreement entered into by Mr. Lowenthal has an initial term of one year, after which the employment agreement automatically renews for additional one-year periods on the same terms and conditions, unless either party to the agreement exercises the respective termination rights available to such party in the agreement. The employment agreement provides for a minimum annual base salary of $300,000 and an initial grant of 1,250,000 restricted stock units vesting 33 1/3% per year of service. The employment agreement . The employment agreement requires the Company to compensate Mr. Lowenthal and provide him with certain benefits if his employment is terminated. The compensation and benefits he is entitled to receive upon termination of employment vary depending on whether his employment is terminated (i) by the Company for cause (as defined in the employment agreement); (ii) by the Company without cause, or by Mr. Lowenthal for good reason (as defined in the employment agreements); (iii) due to death or disability; or (iv) by Mr. Lowenthal without good reason.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">In the event of a termination by the Company without cause or a termination by Mr. Lowenthal for good reason, he would be entitled to receive the following:  (i) his earned but unpaid basic salary through the termination date; (ii) a severance payment equal to his base salary over twelve months (provided, if Mr. Lowenthal has been employed less than twelve months such payment shall be prorated to reflect his employment); and (iii)  any other amounts owing to Mr. Lowenthal under the then applicable employee benefit plan or programs of the Company. In the event of a termination by the Company with cause, Mr. Lowenthal would be entitled to receive the earned but unpaid portion of his base salary through the date of termination.</span></div><div><span><br/></span></div><div style="text-indent:36pt"><span style="background-color:#ffffff;color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">There are no other arrangements or understandings between Mr. Lowenthal and any other person pursuant to which Mr. Lowenthal was appointed as President of the Company. There are also no family relationships between Mr. Lowenthal and any director or executive officer of the Company, and Mr. Lowenthal has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">A press release announcing the appointment of Mr. Lowenthal is attached hereto as Exhibit 99.1 and is incorporated herein by reference.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Item 5.03              </span><span style="background-color:#ffffff;color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Amendment to Articles of Incorporation or Bylaws; Change in Fiscal Year.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">                On May 19, 2023, the Company&#8217;s board of directors amended and restated the bylaws of the Company to update the structure of its officer positions and clarify each&#8217;s duties and responsibilities. A copy of the second amended and restated bylaws of the Company is filed as Exhibit 3(ii).1 to this report. </span></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><span><br/></span></div></div></div><hr style="page-break-after:always"/><div style="min-height:36pt;width:100%"><div><span><br/></span></div></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Item 5.07              Regulation FD Disclosure.</span></div><div><span><br/></span></div><div style="text-align:justify;text-indent:39.6pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">              </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">On May 22, 2023, the Company released a presentation for investors entitled: May 2023 Investor Presentation.  A copy of the presentation is attached as Exhibit 99.2 and is incorporated by reference into this Current Report on Form 8-K.</span></div><div><span><br/></span></div><div style="text-indent:39.6pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be &#8220;filed&#8221; for the purposes of Section18 of the Exchange Act, or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Item 9.01</span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">              </span><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">Financial Statements and Exhibits.</span></div><div><span><br/></span></div><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">(d)           Exhibits.</span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:12.884%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:84.916%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">3 (ii).1</span></div></td><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%"><a style="-sec-extract:exhibit;color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%;text-decoration:none" href="appendixa-inuvobylawsxseon.htm">Bylaw amendment adopted May 19, 2023.</a></span></div></td></tr><tr><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%">10.1</span></td><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%"><a style="-sec-extract:exhibit;color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%;text-decoration:none" href="inuvo-lowenthalemploymenta.htm">Employment Agreement dated May 22, 2023 between Inuvo, Inc. and Barry Lowenthal.</a></span></div></td></tr><tr><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%">99.1</span></td><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%"><a style="-sec-extract:exhibit;color:#000000;font-family:'Times New Roman',sans-serif;font-size:11pt;font-weight:400;line-height:112%;text-decoration:none" href="inuvpresidentpr52223.htm">Press Release, dated May 22, 2023.</a></span></div></td></tr><tr><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">99.2</span></div></td><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%"><a style="-sec-extract:exhibit;color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%;text-decoration:none" href="inuvoirdeck2023.htm">May 2023 Investor Presentation.</a></span></div></td></tr><tr><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">104</span></div></td><td colspan="3" style="background-color:#cceeff;padding:2px 1pt;text-align:left;vertical-align:top"><div><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:10pt;font-weight:400;line-height:112%">Cover Page Interactive Data File (embedded within the Inline XBRL document).</span></div></td></tr></table></div><div><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:98.900%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:center;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">SIGNATURES</span></td></tr></table></div><div><span><br/></span></div><div style="text-indent:27.35pt"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</span></div><div style="text-indent:27.35pt"><span><br/></span></div><div><table style="border-collapse:collapse;display:inline-table;margin-bottom:5pt;vertical-align:text-bottom;width:100.000%"><tr><td style="width:1.0%"></td><td style="width:47.089%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:16.170%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:16.170%"></td><td style="width:0.1%"></td><td style="width:1.0%"></td><td style="width:16.171%"></td><td style="width:0.1%"></td></tr><tr><td colspan="3" style="padding:0 1pt"></td><td colspan="9" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:700;line-height:112%">INUVO, INC.<br/></span></td></tr><tr><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">Date: May 22, 2023</span></td><td colspan="3" style="padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">By:</span></td><td colspan="3" style="border-bottom:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">/s/ John Pisaris</span></td><td colspan="3" style="padding:0 1pt"></td></tr><tr><td colspan="3" style="padding:0 1pt"></td><td colspan="9" style="border-top:1pt solid #000000;padding:2px 1pt;text-align:left;vertical-align:top"><span style="color:#000000;font-family:'Times New Roman',sans-serif;font-size:12pt;font-weight:400;line-height:112%">John Pisaris, General Counsel</span></td></tr></table></div><div><span><br/></span></div><div style="height:72pt;position:relative;width:100%"><div style="bottom:0;position:absolute;width:100%"><div><span><br/></span></div></div></div></body></html>
[{"type": "8-K", "sequence": "1", "filename": "inuv-20230522.htm", "description": "8-K", "secsgml_size_bytes": 44152}]
{"company-data": {"conformed-name": "Inuvo, Inc.", "cik": "0000829323", "assigned-sic": "7310", "irs-number": "870450450", "state-of-incorporation": "NV", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-32442", "film-number": "23945246"}, "business-address": {"street1": "500 PRESIDENT CLINTON AVE., STE. 300", "city": "LITTLE ROCK", "state": "AR", "zip": "72201", "phone": "501-205-8508"}, "mail-address": {"street1": "500 PRESIDENT CLINTON AVE., STE. 300", "city": "LITTLE ROCK", "state": "AR", "zip": "72201"}, "former-company": [{"former-conformed-name": "INUVO, INC.", "date-changed": "20090810"}, {"former-conformed-name": "KOWABUNGA! INC.", "date-changed": "20081106"}, {"former-conformed-name": "THINK PARTNERSHIP INC", "date-changed": "20060315"}]}
inuv-20230522
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM
8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)
May 22, 2023
INUVO, INC.
(Exact name of registrant as specified in its charter)
Nevada
001-32442
87-0450450
(State or other jurisdiction of incorporation)
(Commission File Number)
(IRS Employer Identification No.)
500 President Clinton Ave., Ste. 300
Little Rock
AR
72201
(Address of principal executive offices)
(Zip Code)
Registrant's telephone number, including area code
501
205-8508
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Common Stock, $0.001 par value
INUV
NYSE American
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐
Item 5.02
Departure of Director or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangement of Certain Officers.
Inuvo, Inc. (the "Company") announced that its Board of Directors has appointed Barry Lowenthal as President, effective May 22, 2023.
Mr. Lowenthal, 57, has served as CEO of Media Kitchen, a media planning and buying agency owned by Stagwell Group, from February 2006 through February 2022. Prior to joining Media Kitchen, Mr. Lowenthal was the media director at Bartle Bogle Hegarty, a full-service advertising agency providing creative and media services from 2001 to 2006.
Mr. Lowenthal has been working in the field of media planning and buying since 1988, shortly after he graduated from the University of Maryland with a Bachelor of General Studies degree in 1987. In 1994 Lowenthal received a Master of Business Administration from the City University of New York, Baruch College.
On May 22, 2023, the Company also entered into an employment agreement with Mr. Lowenthal.
The employment agreement entered into by Mr. Lowenthal has an initial term of one year, after which the employment agreement automatically renews for additional one-year periods on the same terms and conditions, unless either party to the agreement exercises the respective termination rights available to such party in the agreement. The employment agreement provides for a minimum annual base salary of $300,000 and an initial grant of 1,250,000 restricted stock units vesting 33 1/3% per year of service. The employment agreement . The employment agreement requires the Company to compensate Mr. Lowenthal and provide him with certain benefits if his employment is terminated. The compensation and benefits he is entitled to receive upon termination of employment vary depending on whether his employment is terminated (i) by the Company for cause (as defined in the employment agreement); (ii) by the Company without cause, or by Mr. Lowenthal for good reason (as defined in the employment agreements); (iii) due to death or disability; or (iv) by Mr. Lowenthal without good reason.
In the event of a termination by the Company without cause or a termination by Mr. Lowenthal for good reason, he would be entitled to receive the following:  (i) his earned but unpaid basic salary through the termination date; (ii) a severance payment equal to his base salary over twelve months (provided, if Mr. Lowenthal has been employed less than twelve months such payment shall be prorated to reflect his employment); and (iii)  any other amounts owing to Mr. Lowenthal under the then applicable employee benefit plan or programs of the Company. In the event of a termination by the Company with cause, Mr. Lowenthal would be entitled to receive the earned but unpaid portion of his base salary through the date of termination.
There are no other arrangements or understandings between Mr. Lowenthal and any other person pursuant to which Mr. Lowenthal was appointed as President of the Company. There are also no family relationships between Mr. Lowenthal and any director or executive officer of the Company, and Mr. Lowenthal has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.
A press release announcing the appointment of Mr. Lowenthal is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
Item 5.03
Amendment to Articles of Incorporation or Bylaws; Change in Fiscal Year.
On May 19, 2023, the Company's board of directors amended and restated the bylaws of the Company to update the structure of its officer positions and clarify each's duties and responsibilities. A copy of the second amended and restated bylaws of the Company is filed as Exhibit 3(ii).1 to this report.
Item 5.07              Regulation FD Disclosure.
On May 22, 2023, the Company released a presentation for investors entitled: May 2023 Investor Presentation.  A copy of the presentation is attached as Exhibit 99.2 and is incorporated by reference into this Current Report on Form 8-K.
The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be "filed" for the purposes of Section18 of the Exchange Act, or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Item 9.01
Financial Statements and Exhibits.
(d)           Exhibits.
3 (ii).1
Bylaw amendment adopted May 19, 2023.
10.1
Employment Agreement dated May 22, 2023 between Inuvo, Inc. and Barry Lowenthal.
99.1
Press Release, dated May 22, 2023.
99.2
May 2023 Investor Presentation.
104
Cover Page Interactive Data File (embedded within the Inline XBRL document).
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
INUVO, INC.
Date: May 22, 2023
By:
/s/ John Pisaris
John Pisaris, General Counsel