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<div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">CURRENT REPORT</font></div>

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<div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">ITEM 7.01.&#160;&#160;REGULATION FD DISCLOSURE</font></div>

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<div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">On July 7, 2011, Select Comfort Corporation announced the details for accessing its second quarter 2011 earnings conference call, scheduled for July 20, 2011 at 5:00pm Eastern Time.&#160;&#160;A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.</font></div>

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{"company-data": {"conformed-name": "SELECT COMFORT CORP", "cik": "0000827187", "assigned-sic": "2510", "irs-number": "411597886", "state-of-incorporation": "MN", "fiscal-year-end": "0101"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-25121", "film-number": "11956442"}, "business-address": {"street1": "9800 59TH AVENUE NORTH", "city": "MINNEAPOLIS", "state": "MN", "zip": "55442", "phone": "7635517000"}, "mail-address": {"street1": "9800 59TH AVENUE NORTH", "city": "MINNEAPOLIS", "state": "MN", "zip": "55442"}}
form8k070711.htm
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported):
July 7, 2011
SELECT COMFORT CORPORATION
(Exact name of registrant as specified in its charter)
Minnesota
(State or other jurisdiction of incorporation or organization)
0-25121
41-1597886
(Commission File No.)
(IRS Employer Identification No.)
9800 59
th
Avenue North, Minneapolis, MN  55442
(Address of principal executive offices)      (Zip Code)
(763) 551-7000
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
ITEM 7.01.  REGULATION FD DISCLOSURE
On July 7, 2011, Select Comfort Corporation announced the details for accessing its second quarter 2011 earnings conference call, scheduled for July 20, 2011 at 5:00pm Eastern Time.  A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K.
ITEM 9.01.  FINANCIAL STATEMENTS AND EXHIBITS
(c)           Exhibits.
Exhibit 99.1                                Press Release dated July 7, 2011
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
SELECT COMFORT CORPORATION
(Registrant)
Dated:  July 7, 2011
By:
Name:  Mark A. Kimball
Title:    Senior Vice President
INDEX TO EXHIBITS
The exhibit listed in this index is being furnished pursuant to Item 9.01 of Form 8-K and shall not be deemed "filed" for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference into any document filed under the Securities Act of 1933, as amended, or under the Securities Exchange Act of 1934, as amended, except as otherwise expressly stated in any such filing.
Exhibit No.
Description of Exhibit
99.1                                Press Release dated July 7, 2011
2