UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported):          SEPTEMBER 8, 2003


                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


        MINNESOTA                   0-25121              41-1597886
(State of Incorporation)      (Commission File          (IRS Employer
                                    Number)              Identification No.)


        6105 TRENTON LANE NORTH
        MINNEAPOLIS, MINNESOTA                    55442
        (Address of principal                  (Zip Code)
               executive offices)


Registrant's telephone number, including area code: (763) 551-7000





<Page>

ITEM 9. REGULATION FD DISCLOSURE.  The  information  contained in this report is
being furnished under Item 9 of Form 8-K.


FOR IMMEDIATE RELEASE                  CONTACT:   Mark Kimball (763) 551-7070
                                                  Select Comfort Corporation
                                                  mark.kimball@selectcomfort.com

                       SELECT COMFORT CORPORATION EXPECTS
               THIRD QUARTER SALES AND EARNINGS TO EXCEED GUIDANCE

MINNEAPOLIS,  MINN.  (September 8, 2003) - Select Comfort  Corporation  (NASDAQ:
SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed,
announced  today that it expects to exceed  previously  announced  third quarter
guidance.

        The company  anticipates  net sales of $113  million to $116 million and
earnings per fully  diluted  share of $0.16 to $0.17,  exceeding  the  company's
previously announced third quarter guidance of $105 to $109 million in net sales
and $0.13 to $0.15 earnings per fully diluted share. The company plans to report
results for the third quarter ended September 27, 2003, on October 14, 2003.

        "Our same-store sales continue to be  exceptionally  strong in the third
quarter,  with  year-to-date  same-store  growth  exceeding 30 percent on top of
full-year 2002  same-store  growth of 27 percent.  We've  continued our two-year
momentum of improving  operating margins and are on track to exceed an 8 percent
operating  margin in 2003,  up from 6.3 percent in 2002," said Bill  McLaughlin,
president and chief executive officer.

        Noel  Schenker,  senior vice  president  of  marketing  and new business
development,  commented on the company's  advertising program. "Our strong sales
in the first two months of the third quarter have been driven by our  successful
Sleep  Number(R)  advertising  campaign.  Increased  sales  are  allowing  us to
continue our practice of investing  incremental  profits back into  advertising,
adding $2 million to our planned  advertising  budget for the third quarter.  We
increased  spending on national  cable TV,  began airing a new  infomercial  and
continued  the  expansion of our local radio  personality  endorsement  program.
These moves set a strong foundation for future awareness and sales growth."



                                       2
<Page>

        The company expects to continue its increased advertising  investment in
the  fourth  quarter  of 2003  and  anticipates  achieving  the  high end of its
previously  announced earnings guidance for full-year 2003 of $0.56 to $0.63 per
fully diluted share.

        Select Comfort also reported that a lawsuit has been filed in California
state court alleging  non-compliance  with certain wage and hour laws applicable
to its California  store managers and seeking class  certification.  The company
believes that it has complied with all  applicable law and intends to vigorously
defend this litigation. Because this litigation is in the very early stages, the
financial impact to the company, if any, cannot be predicted and the company has
not accrued any liability related to this litigation.

          On September 10, 2003,  Select Comfort will host a meeting of analysts
at company  headquarters.  The company's webcast of this presentation  begins at
9:00 a.m.  Central  Time on  September  10, 2003 and ends at 11:00 a.m.  Central
Time. To access the simultaneous  webcast,  go to the Investor Relations section
of  WWW.SELECTCOMFORT.COM.  An  archived  replay of the  webcast may be accessed
after  approximately  1:00 p.m.  Central  Time on September  10,  2003,  through
approximately 5:00 p.m. Central Time on September 17, 2003.

    Founded in 1987,  Select  Comfort  Corporation  is the nation's  leading bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 342 retail stores  located  nationwide,
including 13 leased  departments in Bed Bath & Beyond stores;  through  selected
bedding retailers;  through its national direct marketing operations; and on the
Internet at WWW.SELECTCOMFORT.COM.

                                      ###


    Statements  used in this press release that relate to future plans,  events,
financial results or performance are forward-looking statements that are subject
to certain risks and  uncertainties  including,  among  others,  such factors as
general and industry economic trends,  uncertainties  arising from war and other
global  events,  consumer  confidence,  effectiveness  of  our  advertising  and
promotional efforts,  our ability to secure suitable retail locations,  consumer
acceptance  of  our  products  and  product  innovation,  industry  competition,
warranty expenses, California wage



                                       3
<Page>

and  hour  litigation,   our  dependence  on  significant  suppliers,   and  the
vulnerability of any suppliers to recessionary  pressures,  labor  negotiations,
liquidity  concerns,  and risks of increased  governmental  regulation  or other
factors as well as the risk  factors  listed from time to time in the  company's
filings with the SEC,  including  the  company's  Annual Report on Form 10-K and
other periodic reports filed with the SEC.

    The  company  has no  obligation  to  publicly  update or revise  any of the
forward-looking statements that may be in this news release.

(1) TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 26, 2003






                                       4
<Page>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             SELECT COMFORT CORPORATION
                                             (Registrant)


Dated:  September 8, 2003                    By:    /S/ MARK A. KIMBALL
                                                -------------------------------
                                             Title: SENIOR VICE PRESIDENT
                                                   ----------------------------





                                       5
<Page>
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{"company-data": {"conformed-name": "SELECT COMFORT CORP", "cik": "0000827187", "assigned-sic": "2510", "irs-number": "410157886", "state-of-incorporation": "MN", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-25121", "film-number": "03886525"}, "business-address": {"street1": "6105 TRENTON LANE NORTH", "city": "MINNEAPOLIS", "state": "MN", "zip": "55442", "phone": "7635517000"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):          SEPTEMBER 8, 2003

                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)

        MINNESOTA                   0-25121              41-1597886
(State of Incorporation)      (Commission File          (IRS Employer
                                    Number)              Identification No.)

        6105 TRENTON LANE NORTH
        MINNEAPOLIS, MINNESOTA                    55442
        (Address of principal                  (Zip Code)
               executive offices)

Registrant's telephone number, including area code: (763) 551-7000
ITEM 9. REGULATION FD DISCLOSURE.  The  information  contained in this report is
being furnished under Item 9 of Form 8-K.

FOR IMMEDIATE RELEASE                  CONTACT:   Mark Kimball (763) 551-7070
                                                  Select Comfort Corporation
                                                  mark.kimball@selectcomfort.com

                       SELECT COMFORT CORPORATION EXPECTS
               THIRD QUARTER SALES AND EARNINGS TO EXCEED GUIDANCE

MINNEAPOLIS,  MINN.  (September 8, 2003) - Select Comfort  Corporation  (NASDAQ:
SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed,
announced  today that it expects to exceed  previously  announced  third quarter
guidance.

        The company  anticipates  net sales of $113  million to $116 million and
earnings per fully  diluted  share of $0.16 to $0.17,  exceeding  the  company's
previously announced third quarter guidance of $105 to $109 million in net sales
and $0.13 to $0.15 earnings per fully diluted share. The company plans to report
results for the third quarter ended September 27, 2003, on October 14, 2003.

        "Our same-store sales continue to be  exceptionally  strong in the third
quarter,  with  year-to-date  same-store  growth  exceeding 30 percent on top of
full-year 2002  same-store  growth of 27 percent.  We've  continued our two-year
momentum of improving  operating margins and are on track to exceed an 8 percent
operating  margin in 2003,  up from 6.3 percent in 2002," said Bill  McLaughlin,
president and chief executive officer.

        Noel  Schenker,  senior vice  president  of  marketing  and new business
development,  commented on the company's  advertising program. "Our strong sales
in the first two months of the third quarter have been driven by our  successful
Sleep  Number(R)  advertising  campaign.  Increased  sales  are  allowing  us to
continue our practice of investing  incremental  profits back into  advertising,
adding $2 million to our planned  advertising  budget for the third quarter.  We
increased  spending on national  cable TV,  began airing a new  infomercial  and
continued  the  expansion of our local radio  personality  endorsement  program.
These moves set a strong foundation for future awareness and sales growth."

                                       2
The company expects to continue its increased advertising  investment in
the  fourth  quarter  of 2003  and  anticipates  achieving  the  high end of its
previously  announced earnings guidance for full-year 2003 of $0.56 to $0.63 per
fully diluted share.

        Select Comfort also reported that a lawsuit has been filed in California
state court alleging  non-compliance  with certain wage and hour laws applicable
to its California  store managers and seeking class  certification.  The company
believes that it has complied with all  applicable law and intends to vigorously
defend this litigation. Because this litigation is in the very early stages, the
financial impact to the company, if any, cannot be predicted and the company has
not accrued any liability related to this litigation.

          On September 10, 2003,  Select Comfort will host a meeting of analysts
at company  headquarters.  The company's webcast of this presentation  begins at
9:00 a.m.  Central  Time on  September  10, 2003 and ends at 11:00 a.m.  Central
Time. To access the simultaneous  webcast,  go to the Investor Relations section
of  WWW.SELECTCOMFORT.COM.  An  archived  replay of the  webcast may be accessed
after  approximately  1:00 p.m.  Central  Time on September  10,  2003,  through
approximately 5:00 p.m. Central Time on September 17, 2003.

    Founded in 1987,  Select  Comfort  Corporation  is the nation's  leading bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 342 retail stores  located  nationwide,
including 13 leased  departments in Bed Bath & Beyond stores;  through  selected
bedding retailers;  through its national direct marketing operations; and on the
Internet at WWW.SELECTCOMFORT.COM.

                                      ###

    Statements  used in this press release that relate to future plans,  events,
financial results or performance are forward-looking statements that are subject
to certain risks and  uncertainties  including,  among  others,  such factors as
general and industry economic trends,  uncertainties  arising from war and other
global  events,  consumer  confidence,  effectiveness  of  our  advertising  and
promotional efforts,  our ability to secure suitable retail locations,  consumer
acceptance  of  our  products  and  product  innovation,  industry  competition,
warranty expenses, California wage

                                       3
and  hour  litigation,   our  dependence  on  significant  suppliers,   and  the
vulnerability of any suppliers to recessionary  pressures,  labor  negotiations,
liquidity  concerns,  and risks of increased  governmental  regulation  or other
factors as well as the risk  factors  listed from time to time in the  company's
filings with the SEC,  including  the  company's  Annual Report on Form 10-K and
other periodic reports filed with the SEC.

    The  company  has no  obligation  to  publicly  update or revise  any of the
forward-looking statements that may be in this news release.

(1) TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 26, 2003

                                       4
SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             SELECT COMFORT CORPORATION
                                             (Registrant)

Dated:  September 8, 2003                    By:    /S/ MARK A. KIMBALL
                                                -------------------------------
                                             Title: SENIOR VICE PRESIDENT
                                                   ----------------------------

                                       5