UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


         Date of Report (Date of earliest event reported): MAY 25, 2004


                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                                    MINNESOTA
         (State or other jurisdiction of incorporation or organization)

        0-25121                                          41-1597886
(Commission File No.)                          (IRS Employer Identification No.)

              6105 Trenton Lane North, Minneapolis, Minnesota 55442
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)



                                 (763) 551-7000
              (Registrant's telephone number, including area code)




<PAGE>




ITEM 9.  REGULATION FD DISCLOSURE.  The information contained in this report is
         ------------------------
being furnished under Item 9 of Form 8-K.

On May 25, 2004 Select Comfort  Corporation issued a press release announcing an
exclusive  brand  agreement with Carlson Hotels  Worldwide.  A copy of the press
release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

The information in this Current Report on Form 8-K, including the attached press
release,  is being  furnished,  and not filed, for purposes of Section 18 of the
Securities  Exchange  Act  of  1934,  as  amended,  and is  not  subject  to the
liabilities of that Section.  The information in this Current Report on Form 8-K
shall not be incorporated by reference into any registration  statement or other
filing under the Securities Act of 1933, as amended, or into any report or other
filing  under  the  Securities  Exchange  Act of 1934,  as  amended,  except  as
otherwise expressly stated in any such filing.


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                   SELECT COMFORT CORPORATION
                                                   (Registrant)


Dated:  May 25, 2004                    By: Mark A. Kimball
                                           -------------------------------------

                                     Title: Senior Vice President
                                           -------------------------------------



                                INDEX TO EXHIBITS

The exhibit listed in this index is being furnished  pursuant to Item 12 of Form
8-K and shall not be deemed "filed" for purposes of the Securities  Exchange Act
of 1934, as amended,  or incorporated by reference into any document filed under
the Securities Act of 1933, as amended,  or under the Securities Exchange Act of
1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.           Description of Exhibit
99.1                  Press Release, dated May 25, 2004



                                       2
<PAGE>
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{"company-data": {"conformed-name": "SELECT COMFORT CORP", "cik": "0000827187", "assigned-sic": "2510", "irs-number": "410157886", "state-of-incorporation": "MN", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-25121", "film-number": "04828834"}, "business-address": {"street1": "6105 TRENTON LANE NORTH", "city": "MINNEAPOLIS", "state": "MN", "zip": "55442", "phone": "7635517000"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported): MAY 25, 2004

                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)

                                    MINNESOTA
         (State or other jurisdiction of incorporation or organization)

        0-25121                                          41-1597886
(Commission File No.)                          (IRS Employer Identification No.)

              6105 Trenton Lane North, Minneapolis, Minnesota 55442
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)

                                 (763) 551-7000
              (Registrant's telephone number, including area code)
ITEM 9.  REGULATION FD DISCLOSURE.  The information contained in this report is
         ------------------------
being furnished under Item 9 of Form 8-K.

On May 25, 2004 Select Comfort  Corporation issued a press release announcing an
exclusive  brand  agreement with Carlson Hotels  Worldwide.  A copy of the press
release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

The information in this Current Report on Form 8-K, including the attached press
release,  is being  furnished,  and not filed, for purposes of Section 18 of the
Securities  Exchange  Act  of  1934,  as  amended,  and is  not  subject  to the
liabilities of that Section.  The information in this Current Report on Form 8-K
shall not be incorporated by reference into any registration  statement or other
filing under the Securities Act of 1933, as amended, or into any report or other
filing  under  the  Securities  Exchange  Act of 1934,  as  amended,  except  as
otherwise expressly stated in any such filing.

                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                   SELECT COMFORT CORPORATION
                                                   (Registrant)

Dated:  May 25, 2004                    By: Mark A. Kimball
                                           -------------------------------------

                                     Title: Senior Vice President
                                           -------------------------------------

                                INDEX TO EXHIBITS

The exhibit listed in this index is being furnished  pursuant to Item 12 of Form
8-K and shall not be deemed "filed" for purposes of the Securities  Exchange Act
of 1934, as amended,  or incorporated by reference into any document filed under
the Securities Act of 1933, as amended,  or under the Securities Exchange Act of
1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.           Description of Exhibit
99.1                  Press Release, dated May 25, 2004

                                       2