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<title>Prepared By R.R. Donnelley Financial -- Form 8-K</title>
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<b>UNITED STATES </b></font>
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<b>SECURITIES AND EXCHANGE COMMISSION </b></font></div>

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<b>Washington D.C., 20549 </b></font></div>

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<b>Form 8-K </b></font></div> <div><font Size="1">&nbsp;</font></div>

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<b>Current Report </b></font></div>

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<b>Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 </b></font></div>

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<b>Date Of Report (Date Of Earliest Event Reported):&nbsp;&nbsp;02/19/2004 </b></font></div>

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<b>VALASSIS COMMUNICATIONS INC </b></font></div>

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<b>(Exact Name of Registrant as Specified in its Charter)</b></font></div>

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<b>Commission File Number:&nbsp;&nbsp;1-10991        </b></font></div>

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<b>(State or Other Jurisdiction of</b></font>
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<div Align="center"><font Face="times New Roman" Size="2" Color="#000000"><b>(I.R.S. Employer</b></font>
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<b>Incorporation or Organization)</b></font>
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<b>Identification No.)</b></font>
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<b>19975 Victor Parkway  </b></font></div>

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<b>Livonia, MI 48152 </b></font>
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<b>(Address of Principal Executive Offices, Including Zip Code)</b></font>
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<b>734-591-4956 </b></font>
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<b>(Registrant&#146;s Telephone Number, Including Area Code) </b></font>
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Items to be Included in this Report</b>
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<b>Item 7.&nbsp;&nbsp;&nbsp;&nbsp;Financial statements and exhibits</b></font>
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EX-99.1&nbsp;&nbsp;&nbsp;  Press Release of Valassis Communications, Inc. dated February 19, 2004</font>
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<b>Item 12.&nbsp;&nbsp;&nbsp;&nbsp;Results of Operations and Financial Condition</b></font>
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On February 19, 2004, Valassis announced its financial results for the quarter ended and year ended December 31, 2003. A copy of the Company press release related to this event is furnished as an Exhibit to this Form 8-K.<p>In addition to reporting financial results in accordance with generally accepted accounting principles, or GAAP, the press release also discloses two non-GAAP financial measures, earnings and earnings per share prior to a refinance charge and writedowns.  Valassis believes that this information is useful to investors and its management in evaluating on-going business operations.<p>The information contained herein and the accompanying exhibit shall not be incorporated by reference into any filing by Valassis, whether made before or after the date hereof, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.</font>
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<b>Signature(s) </b></font>
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Pursuant to the Requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the Undersigned hereunto
duly authorized. </font>
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	&nbsp;&nbsp;&nbsp;&nbsp;VALASSIS COMMUNICATIONS INC</font>
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	Date: February 19, 2004.</font>
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	By:</font>
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	/s/&nbsp;&nbsp;&nbsp;&nbsp;Robert L. Recchia</font>
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	&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Robert L. Recchia</font>
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	<div Style="margin-left:9%"><font Face="times New Roman" Size="2" Color="#000000">Executive Vice President & Chief Financial Officer</font>
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<b>Exhibit Index </b></font>
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	<b>Exhibit&nbsp;No.</b></font>
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	<b>Description</b></font>
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	EX-99.1</font>
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	Press Release of Valassis Communications, Inc. dated February 19, 2004</font>
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Prepared By R.R. Donnelley Financial -- Form 8-K
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington D.C., 20549
Form 8-K
Current Report
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date Of Report (Date Of Earliest Event Reported):  02/19/2004
VALASSIS COMMUNICATIONS INC
(Exact Name of Registrant as Specified in its Charter)
Commission File Number:  1-10991
DE
38-2760940
(State or Other Jurisdiction of
(I.R.S. Employer
Incorporation or Organization)
Identification No.)
19975 Victor Parkway
Livonia, MI 48152
(Address of Principal Executive Offices, Including Zip Code)
734-591-4956
(Registrant's Telephone Number, Including Area Code)
Items to be Included in this Report
Item 7.    Financial statements and exhibits
EX-99.1     Press Release of Valassis Communications, Inc. dated February 19, 2004
Item 12.    Results of Operations and Financial Condition
On February 19, 2004, Valassis announced its financial results for the quarter ended and year ended December 31, 2003. A copy of the Company press release related to this event is furnished as an Exhibit to this Form 8-K.
In addition to reporting financial results in accordance with generally accepted accounting principles, or GAAP, the press release also discloses two non-GAAP financial measures, earnings and earnings per share prior to a refinance charge and writedowns.  Valassis believes that this information is useful to investors and its management in evaluating on-going business operations.
The information contained herein and the accompanying exhibit shall not be incorporated by reference into any filing by Valassis, whether made before or after the date hereof, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.
Signature(s)
Pursuant to the Requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the Undersigned hereunto
duly authorized.
VALASSIS COMMUNICATIONS INC
Date: February 19, 2004.
By:
/s/    Robert L. Recchia
Robert L. Recchia
Executive Vice President & Chief Financial Officer
Exhibit Index
Exhibit No.
Description
EX-99.1
Press Release of Valassis Communications, Inc. dated February 19, 2004