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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="5" face="Times New Roman" style="font-size:18.0pt;font-weight:bold;">UNITED STATES<br> SECURITIES AND EXCHANGE COMMISSION</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Washington, D.C. 20549</font></b></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="5" face="Times New Roman" style="font-size:18.0pt;font-weight:bold;">FORM 8-K</font></b></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="3" face="Times New Roman" style="font-size:12.0pt;font-weight:bold;">CURRENT REPORT</font></b></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="3" face="Times New Roman" style="font-size:12.0pt;font-weight:bold;">Pursuant to Section 13 or 15(d) of<br> The Securities Exchange Act of 1934</font></b></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Date of Report (Date of earliest event reported): <b>October 2, 2013</b></font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="5" face="Times New Roman" style="font-size:18.0pt;font-weight:bold;">United Online, Inc.</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(Exact name of registrant as specified in its charter)</font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Delaware</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">000-33367</font></b></p>    </td>
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<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">77-0575839</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(State   or other jurisdiction of<br>   incorporation or organization)</font></p>    </td>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(Commission   File Number)</font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(I.R.S.   Employer Identification<br>   Number)</font></p>    </td>   </tr>  </table>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">21301 Burbank Boulevard<br>   Woodland Hills, California</font></b></p>    </td>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">91367</font></b></p>    </td>   </tr>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Registrant&#146;s telephone number, including area code:<b> (818) 287-3000</b></font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">N/A</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(Former name or former address, if changed since last report)</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font><font size="2" style="font-size:10.0pt;">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font><font size="2" style="font-size:10.0pt;">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font><font size="2" style="font-size:10.0pt;">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Wingdings" style="font-size:10.0pt;">o</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font><font size="2" style="font-size:10.0pt;">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</font></p>
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<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Item 5.02.</font></b><b><font size="1" style="font-size:3.0pt;font-weight:bold;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font></b><b><font size="2" style="font-size:10.0pt;font-weight:bold;">Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</font></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As previously disclosed, on April 30, 2013, Mark R. Goldston, Chairman, President and Chief Executive Officer of United Online, Inc. (the &#147;Company&#148;), announced that, upon completion of the planned spin&nbsp;off of the Company&#146;s wholly-owned subsidiary, FTD Companies, Inc. (&#147;FTD&#148;), as an independent, publicly-traded company (the &#147;Separation&#148;), he would resign as a director and officer of the Company and any of its subsidiaries immediately thereafter.</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><u><font size="2" face="Times New Roman" style="font-size:10.0pt;">Appointment of President and Chief Executive Officer</font></u></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">On October 3, 2013, the Company announced that Francis Lobo will become President and Chief Executive Officer of the Company and a member of its Board of Directors on November 5, 2013.&#160; Mr. Lobo, age 38, served in various executive roles at AOL over the past nine years, and most recently was the President of AOL Services, which included the management of multiple AOL properties, including AOL.com, AOL Mail, AOL Search, AIM and MapQuest.&#160; Mr. Lobo was a member of the Global Operating Committee.&#160; Prior to joining AOL, Mr. Lobo founded VishwaGram Info Marketing Services Pvt. Ltd., a vendor of telecom products and services in India.&#160; Previous to VishwaGram, he worked at Frank Lynn &amp; Associates, a business-to-business market strategy consulting firm in Chicago, Illinois, as a consultant.&#160; Mr. Lobo received his Bachelors of Commerce from St. Joseph&#146;s College at Bangalore University in India and his MBA from Loyola University in Chicago, Illinois.</font></p>
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<p style="margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">In connection with his appointment, on October 2, 2013, the Company entered into an employment agreement with Mr. Lobo effective as of November 5, 2013 (the &#147;Employment Agreement&#148;).&#160; The key provisions of the Employment Agreement may be summarized as follows:</font></p>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(i)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The   contract term will commence on November 5, 2013 (the &#147;Effective Date&#148;) and   will extend through November 5, 2016, unless sooner terminated in connection   with a cessation of service event.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(ii)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The   annual base salary will be $700,000.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(iii)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">For   2013, Mr. Lobo&#146;s bonus will be $175,000. For each subsequent fiscal year, </font><font size="2" style="font-size:10.0pt;">he will be eligible for an   annual target bonus of up to 100% of annual base salary tied to the   attainment of performance goals. The actual bonus amount for any year may be   above or below the target level based on the actual goal attainment and other   relevant factors.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(iv)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">At the   Company&#146;s next regularly scheduled grant of equity awards to executive   officers, which grant is currently expected to occur in March 2014, the   Company&#146;s Board of Directors will grant to Mr. Lobo (i) a number of   restricted stock units relating to the Company&#146;s common stock with an   aggregate value of $1,500,000; and (ii) a number of options to purchase the   Company&#146;s common stock equal to 1.33 multiplied by the number of restricted   stock units granted, with an exercise price equal to the per-share closing   price on the date of grant. These awards will vest at the rate of one-third   on each of the first three anniversaries of the Effective Date.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(v)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">In   order to compensate Mr. Lobo for potential payments which he is forfeiting   from his prior employer by virtue of his termination of employment with that   employer, he will be (i) paid, within thirty (30) days following the   Effective Date, a lump sum cash payment of $1,100,000, subject to partial   repayment upon certain terminations of employment on or prior to October 31,   2014; and (ii) granted, as soon as practicable following the Effective Date,   restricted stock units with an aggregate value of $500,000, which will vest   on the first anniversary of the date of grant.</font></p>    </td>   </tr>
<tr>
<td width="7%" valign="top" style="padding:0in 0in 0in 0in;width:7.14%;">
<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="7%" valign="top" style="padding:0in 0in 0in 0in;width:7.14%;">
<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(vi)</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">In   order to assist Mr. Lobo with the costs associated with relocation, the   Company will provide him with a lump sum payment of $150,000, which amount is   subject to repayment upon certain terminations on or prior to October 31,   2014.</font></p>    </td>   </tr>  </table>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">2<a name="PB_2_230712_7056"></a></font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(vii)</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Should   his employment be terminated without cause (including a resignation under   specified circumstances), then he will be entitled to a cash severance   payment equal to two times his annual base salary, paid in equal installments   over a 12-month period or paid in a lump sum should such termination occur in   connection with certain change in control or ownership events.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(viii)</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Such   severance payment will be conditioned upon his delivery of an enforceable   general release of all claims and compliance with a non-solicitation   covenant. Upon the delivery of such release, Mr. Lobo will also become   entitled to the following additional severance benefits:</font></p>    </td>   </tr>
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<td width="7%" valign="top" style="padding:0in 0in 0in 0in;width:7.14%;">
<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="7%" valign="top" style="padding:0in 0in 0in 0in;width:7.14%;">
<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.25in;"><font size="2" face="Symbol" style="font-size:10.0pt;">&#183;</font><font size="1" style="font-size:3.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font size="2" style="font-size:10.0pt;">any earned but unpaid bonus for   the fiscal year preceding termination;</font></p>
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.25in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.25in;"><font size="2" face="Symbol" style="font-size:10.0pt;">&#183;</font><font size="1" style="font-size:3.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font size="2" style="font-size:10.0pt;">a portion of the bonus he would   have earned for the year of termination based on the actual level of   performance goal attainment for that year and his period of service prior to   termination; however, if such termination occurs during the same year as a   change in control or ownership event, then such prorated bonus will be based   on his target bonus for such year; and</font></p>
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.25in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.25in;"><font size="2" face="Symbol" style="font-size:10.0pt;">&#183;</font><font size="1" style="font-size:3.0pt;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font><font size="2" style="font-size:10.0pt;">accelerated vesting of all of   his outstanding equity awards held on the date of termination.</font></p>    </td>   </tr>
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<td width="7%" valign="top" style="padding:0in 0in 0in 0in;width:7.14%;">
<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="92%" valign="top" style="padding:0in 0in 0in 0in;width:92.86%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt 10.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">(ix)</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Should   his employment cease by reason of death or disability, his outstanding equity   awards will vest on an accelerated basis as to that number of additional   shares in which he would have otherwise vested had he completed an additional   12 months of employment under an assumed monthly vesting schedule for each   such award.</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt 1.0in;text-indent:-.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The foregoing description of the material terms of the Employment Agreement does not purport to be a complete description of such agreement and is qualified in its entirety by reference to the Employment Agreement, which will be filed as an exhibit to the Company&#146;s Form 10-Q for the quarterly period ending September 30, 2013.</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">3<a name="PB_3_230724_5335"></a></font></p>
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<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">SIGNATURES</font></b></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.75in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.75in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;text-indent:.75in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Date: </font><font size="2" style="font-size:10.0pt;">October 8</font><font size="2" style="font-size:10.0pt;">, 2013</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">UNITED   ONLINE, INC.</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.84%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">BY:</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">/s/   Neil P. Edwards</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Neil P.   Edwards</font></p>    </td>   </tr>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
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<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Executive   Vice President and Chief Financial Officer</font></p>    </td>   </tr>  </table>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">4<a name="PB_4_230758_5796"></a></font></p>
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{"company-data": {"conformed-name": "UNITED ONLINE INC", "cik": "0001142701", "assigned-sic": "7370", "irs-number": "770575839", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-33367", "film-number": "131141751"}, "business-address": {"street1": "21301 BURBANK BOULEVARD", "city": "WOODLAND HILLS", "state": "CA", "zip": "91367", "phone": "818-287-3000"}, "mail-address": {"street1": "21301 BURBANK BOULEVARD", "city": "WOODLAND HILLS", "state": "CA", "zip": "91367"}}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
October 2, 2013
United Online, Inc.
(Exact name of registrant as specified in its charter)
Delaware
000-33367
77-0575839
(State   or other jurisdiction of
incorporation or organization)
(Commission   File Number)
(I.R.S.   Employer Identification
Number)
21301 Burbank Boulevard
Woodland Hills, California
91367
(Address   of principal executive offices)
(Zip   Code)
Registrant's telephone number, including area code:
(818) 287-3000
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 5.02.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
As previously disclosed, on April 30, 2013, Mark R. Goldston, Chairman, President and Chief Executive Officer of United Online, Inc. (the "Company"), announced that, upon completion of the planned spin off of the Company's wholly-owned subsidiary, FTD Companies, Inc. ("FTD"), as an independent, publicly-traded company (the "Separation"), he would resign as a director and officer of the Company and any of its subsidiaries immediately thereafter.
Appointment of President and Chief Executive Officer
On October 3, 2013, the Company announced that Francis Lobo will become President and Chief Executive Officer of the Company and a member of its Board of Directors on November 5, 2013.  Mr. Lobo, age 38, served in various executive roles at AOL over the past nine years, and most recently was the President of AOL Services, which included the management of multiple AOL properties, including AOL.com, AOL Mail, AOL Search, AIM and MapQuest.  Mr. Lobo was a member of the Global Operating Committee.  Prior to joining AOL, Mr. Lobo founded VishwaGram Info Marketing Services Pvt. Ltd., a vendor of telecom products and services in India.  Previous to VishwaGram, he worked at Frank Lynn & Associates, a business-to-business market strategy consulting firm in Chicago, Illinois, as a consultant.  Mr. Lobo received his Bachelors of Commerce from St. Joseph's College at Bangalore University in India and his MBA from Loyola University in Chicago, Illinois.
In connection with his appointment, on October 2, 2013, the Company entered into an employment agreement with Mr. Lobo effective as of November 5, 2013 (the "Employment Agreement").  The key provisions of the Employment Agreement may be summarized as follows:
(i)
The   contract term will commence on November 5, 2013 (the "Effective Date") and   will extend through November 5, 2016, unless sooner terminated in connection   with a cessation of service event.
(ii)
The   annual base salary will be $700,000.
(iii)
For   2013, Mr. Lobo's bonus will be $175,000. For each subsequent fiscal year,
he will be eligible for an   annual target bonus of up to 100% of annual base salary tied to the   attainment of performance goals. The actual bonus amount for any year may be   above or below the target level based on the actual goal attainment and other   relevant factors.
(iv)
At the   Company's next regularly scheduled grant of equity awards to executive   officers, which grant is currently expected to occur in March 2014, the   Company's Board of Directors will grant to Mr. Lobo (i) a number of   restricted stock units relating to the Company's common stock with an   aggregate value of $1,500,000; and (ii) a number of options to purchase the   Company's common stock equal to 1.33 multiplied by the number of restricted   stock units granted, with an exercise price equal to the per-share closing   price on the date of grant. These awards will vest at the rate of one-third   on each of the first three anniversaries of the Effective Date.
(v)
In   order to compensate Mr. Lobo for potential payments which he is forfeiting   from his prior employer by virtue of his termination of employment with that   employer, he will be (i) paid, within thirty (30) days following the   Effective Date, a lump sum cash payment of $1,100,000, subject to partial   repayment upon certain terminations of employment on or prior to October 31,   2014; and (ii) granted, as soon as practicable following the Effective Date,   restricted stock units with an aggregate value of $500,000, which will vest   on the first anniversary of the date of grant.
(vi)
In   order to assist Mr. Lobo with the costs associated with relocation, the   Company will provide him with a lump sum payment of $150,000, which amount is   subject to repayment upon certain terminations on or prior to October 31,   2014.
2
(vii)
Should   his employment be terminated without cause (including a resignation under   specified circumstances), then he will be entitled to a cash severance   payment equal to two times his annual base salary, paid in equal installments   over a 12-month period or paid in a lump sum should such termination occur in   connection with certain change in control or ownership events.
(viii)
Such   severance payment will be conditioned upon his delivery of an enforceable   general release of all claims and compliance with a non-solicitation   covenant. Upon the delivery of such release, Mr. Lobo will also become   entitled to the following additional severance benefits:
·
any earned but unpaid bonus for   the fiscal year preceding termination;
·
a portion of the bonus he would   have earned for the year of termination based on the actual level of   performance goal attainment for that year and his period of service prior to   termination; however, if such termination occurs during the same year as a   change in control or ownership event, then such prorated bonus will be based   on his target bonus for such year; and
·
accelerated vesting of all of   his outstanding equity awards held on the date of termination.
(ix)
Should   his employment cease by reason of death or disability, his outstanding equity   awards will vest on an accelerated basis as to that number of additional   shares in which he would have otherwise vested had he completed an additional   12 months of employment under an assumed monthly vesting schedule for each   such award.
The foregoing description of the material terms of the Employment Agreement does not purport to be a complete description of such agreement and is qualified in its entirety by reference to the Employment Agreement, which will be filed as an exhibit to the Company's Form 10-Q for the quarterly period ending September 30, 2013.
3
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date:
October 8
, 2013
UNITED   ONLINE, INC.
BY:
/s/   Neil P. Edwards
Neil P.   Edwards
Executive   Vice President and Chief Financial Officer
4