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<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:18.0pt;line-height:120%;">UNITED STATES</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:18.0pt;line-height:120%;">SECURITIES AND EXCHANGE
COMMISSION</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">WASHINGTON, DC 20549</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:18.0pt;line-height:120%;">FORM&nbsp;8-K</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:12.0pt;line-height:120%;">CURRENT REPORT</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:12.0pt;line-height:120%;">PURSUANT TO SECTION&nbsp;13 OR
15(d)&nbsp;OF THE SECURITIES EXCHANGE ACT OF 1934</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">Date of report (Date of earliest event
reported):&nbsp; </font><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">March 17, 2017</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:18.0pt;line-height:120%;">JRjr33, INC.</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">(Exact name of registrant as specified in
its charter)</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

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  <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit style="font-size:10.0pt;line-height:normal;">Florida</font></b></p>
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  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Commission</font></p>
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  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit style="font-size:10.0pt;line-height:normal;">98-0534701</font></b></p>
  </td>
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  <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">(State or other jurisdiction</font></p>
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  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
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  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">File No.: </font><b><font face=inherit style="font-size:10.0pt;line-height:normal;">001-36755</font></b></p>
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  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">(IRS Employer</font></p>
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  <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">of incorporation or organization)</font></p>
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  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=32% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=2% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
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  <p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Identification No.)</font></p>
  </td>
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</table>

</div>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">2950 North Harwood Street, 22nd
Floor, Dallas, Texas 75201</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">(Address of principal executive offices and
zip code)</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">(469)&nbsp;913-4115</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">(Registrant&#8217;s telephone number, including
area code)</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">Check
the appropriate box below if the Form&nbsp;8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=wingdings lang=EN-US style="font-size:10.0pt;line-height:120%;">o</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;"> </font><font face=inherit lang=EN-US style="font-size:5.0pt;line-height:120%;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">
Written communications pursuant to Rule&nbsp;425 under the Securities Act (17
CFR 230.425)</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=wingdings lang=EN-US style="font-size:10.0pt;line-height:120%;">o</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;"> </font><font face=inherit lang=EN-US style="font-size:5.0pt;line-height:120%;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">
Soliciting material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17 CFR
240.14a-12)</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=wingdings lang=EN-US style="font-size:10.0pt;line-height:120%;">o</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;"> </font><font face=inherit lang=EN-US style="font-size:5.0pt;line-height:120%;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">
Pre-commencement communications pursuant to Rule&nbsp;14d-2(b)&nbsp;under the
Exchange Act (17 CFR 240.14d-2(b))</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-indent:-.25in;"><font face=wingdings lang=EN-US style="font-size:10.0pt;line-height:120%;">o</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;"> </font><font face=inherit lang=EN-US style="font-size:5.0pt;line-height:120%;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">
Pre-commencement communications pursuant to Rule&nbsp;13e-4(c)&nbsp;under the
Exchange Act (17 CFR 240.13e-4(c))</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>


</DIV><HR noshade align="center" width="100%" size=2><DIV STYLE="page-break-before: always">&nbsp;</DIV>
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<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

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<hr align=center size=2 width="100%">

&nbsp;</div>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">Item
3.01.&#160; Notice of Delisting or Failure to Satisfy a Continued Listing Rule or
Standard; Transfer of Listing.</font></b></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">On January 10, 2017, JRjr33, Inc. (the
&#8220;Company&#8221;) received notification (the &#8220;Deficiency Letter&#8221;) from the NYSE MKT
LLC (the &#8220;NYSE MKT&#8221;) that it was not in compliance with certain NYSE MKT
continued listing standards relating to stockholders&#8217; equity as of September
30, 2016. Specifically, the Deficiency Letter stated that the Company is not in
compliance with Section 1003(a)(i) (requiring stockholders&#8217; equity of $2.0
million or more if it has reported losses from continuing operations and/or net
losses in two its three most recent fiscal years), Section 1003(a)(ii)
(requiring stockholders&#8217; equity of $4.0 million or more if it has reported
losses from continuing operations and/or net losses in three of its four most
recent fiscal years); and Section 1003(a)(iii) (requiring stockholders&#8217; equity
of $6.0 million or more if it has reported losses from continuing operations
and/or net losses in its five most recent fiscal years). The Deficiency Letter
noted that the Company had a stockholders&#8217; equity deficit of $(4,895,000) as of
September 30, 2016, and has reported net losses in its five most recent fiscal
years ended December 31, 2015. </font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">Pursuant to the Deficiency Letter the
Company was required to submit a plan to the NYSE MKT by February 9, 2017
advising of actions it has taken or will take to regain compliance with the
continued listing standards by July 10, 2018. The Company submitted its plan on
February 9, 2017 (the &#8220;Plan&#8221;). </font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">On March&nbsp;17, 2017, the NYSE MKT
notified the Company that it has reviewed the Company&#8217;s Plan and determined to
accept the Plan and grant a Plan period through July 10, 2018.&#160; NYSE Regulation
Staff will review the Company periodically for compliance with the initiatives
outlined in the Plan.&#160; If the Company is not in compliance with the continued
listing standards by July 18, 2018 or if the Company does not make progress
consistent within the Plan period, NYSE Regulation staff will initiate
delisting proceedings as appropriate.</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">The Company&#8217;s common stock will continue
to be listed on the NYSE MKT while it attempts to regain compliance with the
listing standards noted, subject to the Company&#8217;s compliance with other
continued listing requirements. The Company&#8217;s common stock will continue to
trade under the symbol &#8220;JRJR,&#8221; but will have an added designation of &#8220;.BC&#8221; to
indicate that the Company is not in compliance with the NYSE MKT&#8217;s listing standards.
The NYSE MKT notification does not affect the Company&#8217;s business operations or
its Securities and Exchange Commission reporting requirements and does not
conflict with or cause an event of default under any of the Company&#8217;s material
agreements.</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">&nbsp;</font></p>

<p style="margin:0in;margin-bottom:.0001pt;text-align:justify;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;">The Company issued a press release on March
21, 2017, announcing that it had received the notice of continued noncompliance
and acceptance of the Plan. A copy of the press release is attached to this
Current Report on Form 8-K as Exhibit 99.1.</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">Item
9.01 Financial Statements and Exhibits.</font></b></p>

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<table cellpadding=0 cellspacing=0 border=0 style="border-collapse:collapse;width:100.0%;">
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<tr>
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 <td width=96% style="padding:0in 0in 0in 0in;">&nbsp;</td>
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<tr>
  <td valign=bottom width=4% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">(d)</font></p>
  </td>
 <td valign=bottom width=96% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Exhibits</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=4% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=96% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Exhibit
  99.1.&#160;&#160;&#160;&#160;&#160; &#160;Press release issued by JRjr33, Inc. dated March 22, 2017</font></p>
  </td>
 </tr>
</table>

</div>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:12.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></b></p>




<p style="margin-bottom:8.0pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:107%;">&nbsp;</font></b></p>


</DIV><HR noshade align="center" width="100%" size=2><DIV STYLE="page-break-before: always">&nbsp;</DIV>
<a name="page_3"></a><a name="_bclPageBorder1"></a><DIV STYLE="PADDING-RIGHT: 0%; PADDING-LEFT: 0%">
<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">SIGNATURES</font></b></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.</font></p>

<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;&nbsp;</font></p>

<div align=center>

<table cellpadding=0 cellspacing=0 border=0 style="border-collapse:collapse;width:100.0%;">
 <tr>
  <td colspan=3 width=100% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 </tr>
<tr>
  <td width=45% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td width=6% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td width=49% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td colspan=2 valign=bottom width=55% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">JRjr33,
  Inc.</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=6% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=49% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=6% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=49% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Date: March
  22, 2017</font></p>
  </td>
 <td valign=bottom width=6% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">By:</font></p>
  </td>
 <td valign=bottom width=49% style="border-bottom:solid black 1.0pt;padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">/s/ John
  P. Rochon</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=6% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=49% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">John P.
  Rochon</font></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=45% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=6% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>
  </td>
 <td valign=bottom width=49% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><i><font face=inherit style="font-size:10.0pt;line-height:normal;">Chief
  Executive Officer and President</font></i></p>
  </td>
 </tr>
</table>

</div>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>




<p style="margin-bottom:8.0pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:107%;">&nbsp;</font></b></p>


</DIV><HR noshade align="center" width="100%" size=2><DIV STYLE="page-break-before: always">&nbsp;</DIV>
<a name="page_4"></a><a name="_bclPageBorder1"></a><DIV STYLE="PADDING-RIGHT: 0%; PADDING-LEFT: 0%">
<p align=center style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:center;"><b><font face=inherit lang=EN-US style="font-size:10.0pt;line-height:120%;">EXHIBIT
INDEX</font></b></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<div align=center>

<table cellpadding=0 cellspacing=0 border=0 style="border-collapse:collapse;width:100.0%;">
 <tr>
  <td colspan=4 width=100% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 </tr>
<tr>
  <td width=10% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td width=1% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td width=2% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td width=87% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 </tr>
<tr>
  <td colspan=2 valign=bottom width=11% style="border-bottom:solid black 1.0pt;padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit style="font-size:10.0pt;line-height:normal;">Exhibit
  No.</font></b></p>
  </td>
 <td valign=bottom width=2% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;&nbsp;</font></b></p>
  </td>
 <td valign=bottom width=87% style="border-bottom:solid black 1.0pt;padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><b><font face=inherit style="font-size:10.0pt;line-height:normal;">Description</font></b></p>
  </td>
 </tr>
<tr>
  <td valign=bottom width=10% style="padding:1.5pt 0in 1.5pt 1.5pt;">
  <p align=right style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;text-align:right;"><font face=inherit style="font-size:10.0pt;line-height:normal;">99.1</font></p>
  </td>
 <td valign=bottom width=1% style="padding:0in 0in 0in 0in;">&nbsp;</td>
 <td valign=bottom width=2% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">&nbsp;&nbsp;</font></p>
  </td>
 <td valign=bottom width=87% style="padding:1.5pt 1.5pt 1.5pt 1.5pt;">
  <p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=inherit style="font-size:10.0pt;line-height:normal;">Press
  release issued by JRjr33, Inc. dated March 22, 2017</font></p>
  </td>
 </tr>
</table>

</div>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:normal;">&nbsp;</font></p>

<p style="margin-bottom:.0001pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face="times new roman" lang=EN-US style="font-size:10.0pt;line-height:120%;">&nbsp;</font></p>

<p style="margin-bottom:8.0pt;margin-left:0in;margin-right:0in;margin-top:0in;"><font face=Calibri,sans-serif lang=EN-US style="font-size:11.0pt;line-height:107%;">&nbsp;</font></p>




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</HTML>
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{"company-data": {"conformed-name": "JRjr33, Inc.", "cik": "0001403085", "assigned-sic": "5960", "irs-number": "980534701", "state-of-incorporation": "FL", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-36755", "film-number": "17706714"}, "business-address": {"street1": "2950 NORTH HARWOOD STREET", "street2": "22ND FLOOR", "city": "DALLAS", "state": "TX", "zip": "75201", "phone": "972-398-7120"}, "mail-address": {"street1": "2950 NORTH HARWOOD STREET", "street2": "22ND FLOOR", "city": "DALLAS", "state": "TX", "zip": "75201"}, "former-company": [{"former-conformed-name": "CVSL INC.", "date-changed": "20130529"}, {"former-conformed-name": "Computer Vision Systems Laboratories Corp.", "date-changed": "20110714"}, {"former-conformed-name": "CARDIO VASCULAR MEDICAL DEVICE CORP", "date-changed": "20070613"}]}
form8-kjrjr3172017.htm - Generated by SEC Publisher for SEC Filing
UNITED STATES
SECURITIES AND EXCHANGE
COMMISSION
WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR
15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event
reported):
March 17, 2017
JRjr33, INC.
(Exact name of registrant as specified in
its charter)
Florida
Commission
98-0534701
(State or other jurisdiction
File No.:
001-36755
(IRS Employer
of incorporation or organization)
Identification No.)
2950 North Harwood Street, 22nd
Floor, Dallas, Texas 75201
(Address of principal executive offices and
zip code)
(469) 913-4115
(Registrant's telephone number, including
area code)
Check
the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17
CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))
Item
3.01.  Notice of Delisting or Failure to Satisfy a Continued Listing Rule or
Standard; Transfer of Listing.
On January 10, 2017, JRjr33, Inc. (the
"Company") received notification (the "Deficiency Letter") from the NYSE MKT
LLC (the "NYSE MKT") that it was not in compliance with certain NYSE MKT
continued listing standards relating to stockholders' equity as of September
30, 2016. Specifically, the Deficiency Letter stated that the Company is not in
compliance with Section 1003(a)(i) (requiring stockholders' equity of $2.0
million or more if it has reported losses from continuing operations and/or net
losses in two its three most recent fiscal years), Section 1003(a)(ii)
(requiring stockholders' equity of $4.0 million or more if it has reported
losses from continuing operations and/or net losses in three of its four most
recent fiscal years); and Section 1003(a)(iii) (requiring stockholders' equity
of $6.0 million or more if it has reported losses from continuing operations
and/or net losses in its five most recent fiscal years). The Deficiency Letter
noted that the Company had a stockholders' equity deficit of $(4,895,000) as of
September 30, 2016, and has reported net losses in its five most recent fiscal
years ended December 31, 2015.
Pursuant to the Deficiency Letter the
Company was required to submit a plan to the NYSE MKT by February 9, 2017
advising of actions it has taken or will take to regain compliance with the
continued listing standards by July 10, 2018. The Company submitted its plan on
February 9, 2017 (the "Plan").
On March 17, 2017, the NYSE MKT
notified the Company that it has reviewed the Company's Plan and determined to
accept the Plan and grant a Plan period through July 10, 2018.  NYSE Regulation
Staff will review the Company periodically for compliance with the initiatives
outlined in the Plan.  If the Company is not in compliance with the continued
listing standards by July 18, 2018 or if the Company does not make progress
consistent within the Plan period, NYSE Regulation staff will initiate
delisting proceedings as appropriate.
The Company's common stock will continue
to be listed on the NYSE MKT while it attempts to regain compliance with the
listing standards noted, subject to the Company's compliance with other
continued listing requirements. The Company's common stock will continue to
trade under the symbol "JRJR," but will have an added designation of ".BC" to
indicate that the Company is not in compliance with the NYSE MKT's listing standards.
The NYSE MKT notification does not affect the Company's business operations or
its Securities and Exchange Commission reporting requirements and does not
conflict with or cause an event of default under any of the Company's material
agreements.
The Company issued a press release on March
21, 2017, announcing that it had received the notice of continued noncompliance
and acceptance of the Plan. A copy of the press release is attached to this
Current Report on Form 8-K as Exhibit 99.1.
Item
9.01 Financial Statements and Exhibits.
(d)
Exhibits
Exhibit
  99.1.       Press release issued by JRjr33, Inc. dated March 22, 2017
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the Registrant has
duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
JRjr33,
  Inc.
Date: March
  22, 2017
By:
/s/ John
  P. Rochon
John P.
  Rochon
Chief
  Executive Officer and President
EXHIBIT
INDEX
Exhibit
  No.
Description
99.1
Press
  release issued by JRjr33, Inc. dated March 22, 2017