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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	August 16, 2006
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  	ValueVision Media, Inc.
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Minnesota
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  	0-20243
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  	41-1673770
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  _____________________<BR>
  	(State or other jurisdiction
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  _____________<BR>
  	(Commission
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  ______________<BR>
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	6740 Shady Oak Road, Eden Prairie, Minnesota
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  	55344-3433
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  _________________________________<BR>
  	(Address of principal executive offices)
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  	&nbsp;
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  ___________<BR>
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  	Registrant&#146;s telephone number, including area code:
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  	(952) 943-6000
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
  </P>
  <P><FONT SIZE="2">
  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  <B>
  	Item 2.02 Results of Operations and Financial Condition.
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  The following information is furnished in this Current Report on Form 8-K.<br><br>On August 16, 2006, we issued a press release discussing our results of operations and financial condition for our fiscal quarter ended August 5, 2006. A copy of the press release is furnished as Exhibit 99 hereto.<br><br>We held an earnings conference call at 11:00 a.m eastern time on August 17, 2006 to discuss the press release announcing our second quarter financial results, which was issued after close of market on August 16, 2006.  Information regarding the earnings conference call was made publicly available by means of a press release issued on August 8, 2006.  A telephonic replay of the conference call is available for 48 hours after the call, and can be accessed by dialing 1-800-879-5206.  In addition, the replay is available for 30 days after the call via internet audio streaming.  This can be accessed by logging on to https://e-meetings.mci.com and using the conference number 9665576 with the pass code 'VALUEVISION'.<br><br>In addition to reviewing the contents of the second quarter earnings release, during the call other topics were discussed as well, including the following: (1) our selling and distribution expense during the second quarter ended August 5, 2006 was $55.3 million, excluding the impact of stock option expensing, representing a 9% increase over the prior year; (2) our general and administrative expense for the second quarter was $6.9 million, excluding the impact of stock option expensing, representing an 11% increase over the prior year; (3) the contribution to equity income from our investment in Polo.com in the second quarter was approximately $1.0 million; and (4) the estimated depreciation and amortization expense for fiscal year 2006 will be $22 million.<br><br>Our selling and distribution expense during the second quarter ended August 5, 2006 was $55.5 million, including the impact of $0.2 million of stock option expense, representing a 9% increase over the prior year, and our general and administrative expense for the second quarter was $7.1 million, including the impact of $0.2 million of stock option expense, representing a 14% increase over the prior year.
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  	Item 9.01 Financial Statements and Exhibits.
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  99 Press Release dated August 16, 2006
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	ValueVision Media, Inc.
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  	&nbsp;&nbsp;
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  <I>
  	August 17, 2006
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  	&nbsp;
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  	By:
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  <I>
  	Nathan E. Fagre
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  <I>
  	Name: Nathan E. Fagre
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  <I>
  	Title: Senior Vice President, General Counsel & Secretary
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  	Exhibit&nbsp;Index
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  	Exhibit No.
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  	99
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  Press Release dated August 16, 2006
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_14488.htm", "description": "LIVE FILING", "secsgml_size_bytes": 11915}]
metadata_filer: {"company-data": {"conformed-name": "VALUEVISION MEDIA INC", "cik": "0000870826", "assigned-sic": "5961", "irs-number": "411673770", "state-of-incorporation": "MN", "fiscal-year-end": "0131"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-20243", "film-number": "061040343"}, "business-address": {"street1": "6740 SHADY OAK RD", "city": "MINNEAPOLIS", "state": "MN", "zip": "55344-3433", "phone": "6129475200"}, "mail-address": {"street1": "6740 SHADY OAK RAOD", "city": "EDEN PRAIRIE", "state": "MN", "zip": "55344-3433"}, "former-company": {"former-conformed-name": "VALUEVISION INTERNATIONAL INC", "date-changed": "19930328"}}
text: ValueVision Media, Inc. (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  August 16, 2006
  ValueVision Media, Inc.
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Minnesota
  0-20243
  41-1673770
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  6740 Shady Oak Road, Eden Prairie, Minnesota
  55344-3433
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  (952) 943-6000
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 2.02 Results of Operations and Financial Condition.
  The following information is furnished in this Current Report on Form 8-K.
  On August 16, 2006, we issued a press release discussing our results of operations and financial condition for our fiscal quarter ended August 5, 2006. A copy of the press release is furnished as Exhibit 99 hereto.
  We held an earnings conference call at 11:00 a.m eastern time on August 17, 2006 to discuss the press release announcing our second quarter financial results, which was issued after close of market on August 16, 2006.  Information regarding the earnings conference call was made publicly available by means of a press release issued on August 8, 2006.  A telephonic replay of the conference call is available for 48 hours after the call, and can be accessed by dialing 1-800-879-5206.  In addition, the replay is available for 30 days after the call via internet audio streaming.  This can be accessed by logging on to https://e-meetings.mci.com and using the conference number 9665576 with the pass code 'VALUEVISION'.
  In addition to reviewing the contents of the second quarter earnings release, during the call other topics were discussed as well, including the following: (1) our selling and distribution expense during the second quarter ended August 5, 2006 was $55.3 million, excluding the impact of stock option expensing, representing a 9% increase over the prior year; (2) our general and administrative expense for the second quarter was $6.9 million, excluding the impact of stock option expensing, representing an 11% increase over the prior year; (3) the contribution to equity income from our investment in Polo.com in the second quarter was approximately $1.0 million; and (4) the estimated depreciation and amortization expense for fiscal year 2006 will be $22 million.
  Our selling and distribution expense during the second quarter ended August 5, 2006 was $55.5 million, including the impact of $0.2 million of stock option expense, representing a 9% increase over the prior year, and our general and administrative expense for the second quarter was $7.1 million, including the impact of $0.2 million of stock option expense, representing a 14% increase over the prior year.
  Item 9.01 Financial Statements and Exhibits.
  99 Press Release dated August 16, 2006
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  ValueVision Media, Inc.
  August 17, 2006
  By:
  Nathan E. Fagre
  Name: Nathan E. Fagre
  Title: Senior Vice President, General Counsel & Secretary
  Top of the Form
  Exhibit Index
  Exhibit No.
  Description
  99
  Press Release dated August 16, 2006