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  <TITLE> Alliance Data Systems Corporation (Form: 8-K) </TITLE>
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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	August 17, 2006
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  	Alliance Data Systems Corporation
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Delaware
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  	001-15749
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  	31-1429215
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  _____________________<BR>
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  _____________<BR>
  	(Commission
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  ______________<BR>
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	17655 Waterview Parkway, Dallas, Texas
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  	75252
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  _________________________________<BR>
  	(Address of principal executive offices)
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  ___________<BR>
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  	Registrant&#146;s telephone number, including area code:
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  	(972) 348-5100
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
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  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  	Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
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  The Board of Directors of Alliance Data Systems Corporation (the "Company") has appointed John W. Scullion to the newly created position of President and Chief Operating Officer, effective October 2, 2006.  Mr. Scullion will continue to report directly to J. Michael Parks, the Chairman of the Board of Directors and the Chief Executive Officer. Mr. Scullion will be responsible for overseeing the Company's Loyalty and Marketing Services and Utilities Services businesses.  He will also oversee corporate ITS, corporate Human Resources and the Corporate Development and Innovation Group.<br><br>As Chairman and CEO, Mr. Parks will continue to oversee and focus on long-term growth, the Company's Private Label business, and corporate governance responsibilities, as well as corporate Legal, Financial and administrative functions.  As such, Ivan M. Szeftel, Executive Vice President and President, Private Label Services; Alan M. Utay, Executive Vice President, General Counsel, Chief Administrative Officer and Secretary; and Edward J. Heffernan, Executive Vice President and Chief Financial Officer, will continue to report to Mr. Parks.  With this change in structure, Mr. Parks will be in a position to delegate many of the day-to-day operations activities of the Company, allowing him to focus more deeply on the demands faced by companies moving towards large-cap status, including developing current and future leaders, building new client relationships, securing deeper relationships with existing clients, and maintaining strong relationships in the investment community. <br><br>Mr. Scullion has been with the Company since its acquisition of The Loyalty Group in 1998, serving most recently as Executive Vice President and President, Loyalty and Marketing Services.  Additional information regarding Mr. Scullion's employment history with the Company and his compensation can be found in the Company's Definitive Proxy Statement, filed with the SEC on April 28, 2006.<br>
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	Alliance Data Systems Corporation
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  <I>
  	August 18, 2006
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  <I>
  	Edward J. Heffernan
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  	Name: Edward J. Heffernan
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  	Title: Executive Vice President and Chief Financial Officer
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_14505.htm", "description": "LIVE FILING", "secsgml_size_bytes": 10327}]
metadata_filer: {"company-data": {"conformed-name": "ALLIANCE DATA SYSTEMS CORP", "cik": "0001101215", "assigned-sic": "7389", "irs-number": "311429215", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-15749", "film-number": "061042198"}, "business-address": {"street1": "17655 WATERVIEW PARKWAY", "city": "DALLAS", "state": "TX", "zip": "75252", "phone": "9723485100"}}
text: Alliance Data Systems Corporation (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  August 17, 2006
  Alliance Data Systems Corporation
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Delaware
  001-15749
  31-1429215
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  17655 Waterview Parkway, Dallas, Texas
  75252
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  (972) 348-5100
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
  The Board of Directors of Alliance Data Systems Corporation (the "Company") has appointed John W. Scullion to the newly created position of President and Chief Operating Officer, effective October 2, 2006.  Mr. Scullion will continue to report directly to J. Michael Parks, the Chairman of the Board of Directors and the Chief Executive Officer. Mr. Scullion will be responsible for overseeing the Company's Loyalty and Marketing Services and Utilities Services businesses.  He will also oversee corporate ITS, corporate Human Resources and the Corporate Development and Innovation Group.
  As Chairman and CEO, Mr. Parks will continue to oversee and focus on long-term growth, the Company's Private Label business, and corporate governance responsibilities, as well as corporate Legal, Financial and administrative functions.  As such, Ivan M. Szeftel, Executive Vice President and President, Private Label Services; Alan M. Utay, Executive Vice President, General Counsel, Chief Administrative Officer and Secretary; and Edward J. Heffernan, Executive Vice President and Chief Financial Officer, will continue to report to Mr. Parks.  With this change in structure, Mr. Parks will be in a position to delegate many of the day-to-day operations activities of the Company, allowing him to focus more deeply on the demands faced by companies moving towards large-cap status, including developing current and future leaders, building new client relationships, securing deeper relationships with existing clients, and maintaining strong relationships in the investment community.
  Mr. Scullion has been with the Company since its acquisition of The Loyalty Group in 1998, serving most recently as Executive Vice President and President, Loyalty and Marketing Services.  Additional information regarding Mr. Scullion's employment history with the Company and his compensation can be found in the Company's Definitive Proxy Statement, filed with the SEC on April 28, 2006.
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  Alliance Data Systems Corporation
  August 18, 2006
  By:
  Edward J. Heffernan
  Name: Edward J. Heffernan
  Title: Executive Vice President and Chief Financial Officer