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  <TITLE> aQuantive, Inc. (Form: 8-K) </TITLE>
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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	August 1, 2006
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  	aQuantive, Inc.
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Washington
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  	0-29361
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  	91-1819567
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  _____________________<BR>
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  _____________<BR>
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  ______________<BR>
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	&nbsp;&nbsp;
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  	821 Second Avenue, 18th Floor, Seattle, Washington
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  	98104
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  _________________________________<BR>
  	(Address of principal executive offices)
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  	&nbsp;
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  ___________<BR>
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  	Registrant&#146;s telephone number, including area code:
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  	206-816-8800
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
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  <P><FONT SIZE="2">
  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  	Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
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  Effective August 1, 2006, aQuantive, Inc., a Washington company (the "Company"), promoted Scott Howe to the role of President, DRIVEpm/MediaBrokers and Atlas International.  In this role, Mr. Howe will lead the Company's international efforts for digital performance media (MediaBrokers) and digital marketing technologies (Atlas), as well as retain his responsibilities for DRIVEpm in the U.S.<br><br>Mr. Howe, age 38, has been with aQuantive since October 1999.  Most recently, Mr. Howe has led the Company's DRIVEpm business, serving as its President since September 2005 and as general manager since DRIVEpm's founding in December 2003.  Prior to that, he served as the vice president and general manager of Avenue A.  Before joining the Company, from 1994 to 1999, Mr. Howe held a number of positions with Boston Consulting Group, most recently as a manager, and from 1990 to 1992 Mr. Howe was an analyst with Kidder, Peabody and Co., an investment bank.  Mr. Howe holds an MBA from Harvard Business School and a bachelor&#x2019;s degree in economics from Princeton University.<br><br>There is no employment agreement between the Company and Mr. Howe.  As President, DRIVEpm/Media Brokers and Atlas International, Mr. Howe's employment arrangement will include an annual base salary and participation in the Company's 2006 Executive Committee bonus program (as such bonus program was described in the Current Report on Form 8-K dated January 30, 2006 previously filed by the Company with the SEC).  In addition, Mr. Howe has in the past from time to time as an employee of the Company been awarded options to purchase shares of the Company's common stock under the Company's stock option plans, and he may be awarded additional stock options or other equity-based compensation under those plans from time to time in the future.<br>
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	aQuantive, Inc.
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  <I>
  	August 1, 2006
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  	By:
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  <I>
  	Linda Schoemaker
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  <I>
  	Name: Linda Schoemaker
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  	Title: Senior Vice President and General Counsel
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_14064.htm", "description": "LIVE FILING", "secsgml_size_bytes": 10117}]
metadata_filer: {"company-data": {"conformed-name": "AQUANTIVE INC", "cik": "0001071806", "assigned-sic": "7389", "irs-number": "911819567", "state-of-incorporation": "WA", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-29361", "film-number": "06994427"}, "business-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98101", "phone": "2068168700"}, "mail-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98104"}, "former-company": {"former-conformed-name": "AVENUE A INC", "date-changed": "19991104"}}
text: aQuantive, Inc. (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  August 1, 2006
  aQuantive, Inc.
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Washington
  0-29361
  91-1819567
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  821 Second Avenue, 18th Floor, Seattle, Washington
  98104
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  206-816-8800
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
  Effective August 1, 2006, aQuantive, Inc., a Washington company (the "Company"), promoted Scott Howe to the role of President, DRIVEpm/MediaBrokers and Atlas International.  In this role, Mr. Howe will lead the Company's international efforts for digital performance media (MediaBrokers) and digital marketing technologies (Atlas), as well as retain his responsibilities for DRIVEpm in the U.S.
  Mr. Howe, age 38, has been with aQuantive since October 1999.  Most recently, Mr. Howe has led the Company's DRIVEpm business, serving as its President since September 2005 and as general manager since DRIVEpm's founding in December 2003.  Prior to that, he served as the vice president and general manager of Avenue A.  Before joining the Company, from 1994 to 1999, Mr. Howe held a number of positions with Boston Consulting Group, most recently as a manager, and from 1990 to 1992 Mr. Howe was an analyst with Kidder, Peabody and Co., an investment bank.  Mr. Howe holds an MBA from Harvard Business School and a bachelor's degree in economics from Princeton University.
  There is no employment agreement between the Company and Mr. Howe.  As President, DRIVEpm/Media Brokers and Atlas International, Mr. Howe's employment arrangement will include an annual base salary and participation in the Company's 2006 Executive Committee bonus program (as such bonus program was described in the Current Report on Form 8-K dated January 30, 2006 previously filed by the Company with the SEC).  In addition, Mr. Howe has in the past from time to time as an employee of the Company been awarded options to purchase shares of the Company's common stock under the Company's stock option plans, and he may be awarded additional stock options or other equity-based compensation under those plans from time to time in the future.
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  aQuantive, Inc.
  August 1, 2006
  By:
  Linda Schoemaker
  Name: Linda Schoemaker
  Title: Senior Vice President and General Counsel