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  <TITLE> aQuantive, Inc. (Form: 8-K) </TITLE>
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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	July 10, 2007
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  	aQuantive, Inc.
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Washington
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  	0-29361
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  	91-1819567
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  _____________________<BR>
  	(State or other jurisdiction
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  _____________<BR>
  	(Commission
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  ______________<BR>
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	821 Second Avenue, 18th Floor, Seattle, Washington
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  	98104
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  _________________________________<BR>
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  ___________<BR>
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  	Registrant&#146;s telephone number, including area code:
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  	206-816-8800
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
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  <P><FONT SIZE="2">
  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  <B>
  	Item 8.01 Other Events.
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  In connection with the Agreement and Plan of Merger dated May 17, 2007, by and among aQuantive, Inc. ("aQuantive"), Microsoft Corporation ("Microsoft") and Arrow Acquisition Company (the "Merger Agreement"), aQuantive and Microsoft received antitrust clearance with respect to the merger from the German Federal Cartel Office (Bundeskartellamt) on July 10, 2007.  Accordingly, while the closing of the Merger Agreement remains subject to a number of closing conditions, including approval by aQuantive's shareholders at a special meeting that has been scheduled for August 9, 2007, no further antitrust approvals are required as a condition to the completion of the merger.  Subject to satisfaction of the closing conditions and approval by aQuantive's shareholders at the special meeting on August 9, 2007, aQuantive expects the closing to occur by mid-August.
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  <BR><BR><BR><BR><P ALIGN="LEFT" STYLE="FONT-SIZE: 10PT">NOTE ON FORWARD-LOOKING STATEMENT <br><br>The statement in this current report regarding the expected timing of the closing of the Merger Agreement is a forward-looking statement.  One factor that could cause actual results to differ from those discussed in the forward-looking statement is the failure of conditions to closing in the Merger Agreement to be satisfied by the expected time of closing.  Readers are cautioned not to place undue reliance on this forward-looking statement, which speaks only as of the date of this report.  We undertake no obligation to revise the forward-looking statement to reflect events or circumstances that may subsequently arise. </P><!-- PageBreak START -->
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	aQuantive, Inc.
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  <I>
  	July 12, 2007
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  	By:
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  <I>
  	Linda Schoemaker
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  <I>
  	Name: Linda Schoemaker
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  	Title: SVP and General Counsel
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_21401.htm", "description": "LIVE FILING", "secsgml_size_bytes": 9700}]
metadata_filer: {"company-data": {"conformed-name": "AQUANTIVE INC", "cik": "0001071806", "assigned-sic": "7389", "irs-number": "911819567", "state-of-incorporation": "WA", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-29361", "film-number": "07975367"}, "business-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98101", "phone": "2068168700"}, "mail-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98104"}, "former-company": {"former-conformed-name": "AVENUE A INC", "date-changed": "19991104"}}
text: aQuantive, Inc. (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  July 10, 2007
  aQuantive, Inc.
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Washington
  0-29361
  91-1819567
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  821 Second Avenue, 18th Floor, Seattle, Washington
  98104
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  206-816-8800
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 8.01 Other Events.
  In connection with the Agreement and Plan of Merger dated May 17, 2007, by and among aQuantive, Inc. ("aQuantive"), Microsoft Corporation ("Microsoft") and Arrow Acquisition Company (the "Merger Agreement"), aQuantive and Microsoft received antitrust clearance with respect to the merger from the German Federal Cartel Office (Bundeskartellamt) on July 10, 2007.  Accordingly, while the closing of the Merger Agreement remains subject to a number of closing conditions, including approval by aQuantive's shareholders at a special meeting that has been scheduled for August 9, 2007, no further antitrust approvals are required as a condition to the completion of the merger.  Subject to satisfaction of the closing conditions and approval by aQuantive's shareholders at the special meeting on August 9, 2007, aQuantive expects the closing to occur by mid-August.
  NOTE ON FORWARD-LOOKING STATEMENT
  The statement in this current report regarding the expected timing of the closing of the Merger Agreement is a forward-looking statement.  One factor that could cause actual results to differ from those discussed in the forward-looking statement is the failure of conditions to closing in the Merger Agreement to be satisfied by the expected time of closing.  Readers are cautioned not to place undue reliance on this forward-looking statement, which speaks only as of the date of this report.  We undertake no obligation to revise the forward-looking statement to reflect events or circumstances that may subsequently arise.
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  aQuantive, Inc.
  July 12, 2007
  By:
  Linda Schoemaker
  Name: Linda Schoemaker
  Title: SVP and General Counsel