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  <TITLE> aQuantive, Inc. (Form: 8-K) </TITLE>
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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	January 31, 2007
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  	aQuantive, Inc.
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Washington
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  	0-29361
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  	91-1819567
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  _____________________<BR>
  	(State or other jurisdiction
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  _____________<BR>
  	(Commission
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  ______________<BR>
  	(I.R.S. Employer
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	821 Second Avenue, 18th Floor, Seattle, Washington
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  	98104
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  _________________________________<BR>
  	(Address of principal executive offices)
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  	&nbsp;
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  ___________<BR>
  	(Zip Code)
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  	Registrant&#146;s telephone number, including area code:
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  	206-816-8800
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
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  <P><FONT SIZE="2">
  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  	Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
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  At a meeting held on January 31, 2007, the Compensation Committee of the Board of Directors of aQuantive, Inc. (the "Company") approved the 2007 Executive Committee bonus program (the "EC Bonus Plan").  This bonus plan covers the Company&#x2019;s Chief Executive Officer and his six executive officer direct reports.  Under the EC Bonus Plan, executive officer bonuses relating to 2007 performance will be determined by the Compensation Committee based upon achievement of specified adjusted operating income targets for the year, as well as other qualitative factors.  <br><br>Under the 2007 EC Bonus Plan, the Compensation Committee established a target bonus amount for each executive officer, which is based on a percentage of base salary.  The target bonus amounts range from 50% to 80% of base salary.  At the conclusion of the fiscal year, the EC Bonus Plan will be funded at a level determined based on the Company's performance with respect to the adjusted operating income targets.  The EC Bonus Plan provides for funding of 100% of the aggregate bonus target amounts if the "on target" adjusted operating income target is met, for partial funding in certain circumstances if performance is below the target level, and for funding of up to 200% of the aggregate bonus target amounts if stretch adjusted operating income targets are achieved.  If the stretch targets are exceeded, the Compensation Committee may in its discretion fund the EC Bonus Plan with additional amounts.  Once the aggregate pool, if any, is determined, each executive officer's bonus amount will be determined based on both achievement of financial goals and on the executive officer's performance as measured against his or her objectives for the year.  Both the size of the bonus pool and individual bonus awards are subject to the discretion of the Compensation Committee.<br>
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	aQuantive, Inc.
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  <I>
  	February 6, 2007
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  	By:
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  <I>
  	Linda Schoemaker
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  <I>
  	Name: Linda Schoemaker
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  	Title: SVP and General Counsel
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_18018.htm", "description": "LIVE FILING", "secsgml_size_bytes": 10172}]
metadata_filer: {"company-data": {"conformed-name": "AQUANTIVE INC", "cik": "0001071806", "assigned-sic": "7389", "irs-number": "911819567", "state-of-incorporation": "WA", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-29361", "film-number": "07584816"}, "business-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98101", "phone": "2068168700"}, "mail-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98104"}, "former-company": {"former-conformed-name": "AVENUE A INC", "date-changed": "19991104"}}
text: aQuantive, Inc. (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  January 31, 2007
  aQuantive, Inc.
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Washington
  0-29361
  91-1819567
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  821 Second Avenue, 18th Floor, Seattle, Washington
  98104
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  206-816-8800
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
  At a meeting held on January 31, 2007, the Compensation Committee of the Board of Directors of aQuantive, Inc. (the "Company") approved the 2007 Executive Committee bonus program (the "EC Bonus Plan").  This bonus plan covers the Company's Chief Executive Officer and his six executive officer direct reports.  Under the EC Bonus Plan, executive officer bonuses relating to 2007 performance will be determined by the Compensation Committee based upon achievement of specified adjusted operating income targets for the year, as well as other qualitative factors.
  Under the 2007 EC Bonus Plan, the Compensation Committee established a target bonus amount for each executive officer, which is based on a percentage of base salary.  The target bonus amounts range from 50% to 80% of base salary.  At the conclusion of the fiscal year, the EC Bonus Plan will be funded at a level determined based on the Company's performance with respect to the adjusted operating income targets.  The EC Bonus Plan provides for funding of 100% of the aggregate bonus target amounts if the "on target" adjusted operating income target is met, for partial funding in certain circumstances if performance is below the target level, and for funding of up to 200% of the aggregate bonus target amounts if stretch adjusted operating income targets are achieved.  If the stretch targets are exceeded, the Compensation Committee may in its discretion fund the EC Bonus Plan with additional amounts.  Once the aggregate pool, if any, is determined, each executive officer's bonus amount will be determined based on both achievement of financial goals and on the executive officer's performance as measured against his or her objectives for the year.  Both the size of the bonus pool and individual bonus awards are subject to the discretion of the Compensation Committee.
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  aQuantive, Inc.
  February 6, 2007
  By:
  Linda Schoemaker
  Name: Linda Schoemaker
  Title: SVP and General Counsel