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  <TITLE> aQuantive, Inc. (Form: 8-K) </TITLE>
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  		UNITED STATES<BR>
  	SECURITIES AND EXCHANGE COMMISSION
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  	WASHINGTON, D.C. 20549
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  	FORM 8-K
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  	CURRENT REPORT
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  	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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  	Date of Report (Date of Earliest Event Reported):
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  	&nbsp;
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  	October 31, 2006
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  	aQuantive, Inc.
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  <BR>__________________________________________<BR>
  	(Exact name of registrant as specified in its charter)
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  	Washington
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  	0-29361
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  	91-1819567
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  _____________________<BR>
  	(State or other jurisdiction
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  _____________<BR>
  	(Commission
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  ______________<BR>
  	(I.R.S. Employer
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  	of incorporation)
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  	File Number)
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  	Identification No.)
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  	&nbsp;&nbsp;
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  	821 Second Avenue, 18th Floor, Seattle, Washington
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  	98104
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  _________________________________<BR>
  	(Address of principal executive offices)
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  ___________<BR>
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  	Registrant&#146;s telephone number, including area code:
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  	206-816-8800
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  	Not Applicable
  <BR>______________________________________________<BR>
  	Former name or former address, if changed since last report
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  	&nbsp;
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  <!-- CoverPageRegistrant END --><P><FONT SIZE="2">
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:</FONT>
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  <P><FONT SIZE="2">
  [&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
  [&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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  <B>
  	Item 8.01 Other Events.
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  	Effective October 31, 2006, aQuantive, Inc., a Washington corporation ("aQuantive"), completed the acquisition of e-Crusade Marketing Company Ltd. and e-Crusade Holding Company Ltd., entities formed under the laws of Hong Kong, and a Wholly Foreign-Owned Enterprise formed under the laws of the PRC and located in Shanghai, PRC (collectively, the "e-Crusade Companies"), through the purchase of all of the outstanding shares of the e-Crusade Companies.  The e-Crusade Companies are interactive marketing agencies based in Hong Kong and Shanghai and have approximately 40 employees.  The e Crusade Companies will be operated as a subsidiary of Avenue A | Razorfish and will be reported within aQuantive's digital marketing services segment.  <br><br>	An initial payment of HKD 23 million (approximately US$3 million) was paid at closing as a nonrefundable advance on the earnout.  aQuantive will also pay the selling shareholders an additional amount which will be calculated based on the e-Crusade Companies&#x2019; net asset value as of the closing.  The purchase agreement also includes a future contingent payment which will be based on the e-Crusade Companies&#x2019; earnings before interest expense and income taxes ("EBIT") over a 4-year period through November 2010 (the "Earnout Period").  aQuantive will pay an advance on the earnout following the end of the second year of the Earnout Period.  The earnout payment is capped and the final payment will be determined and become payable to the selling shareholders following the end of the Earnout Period if  the specified EBIT goals are achieved.
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  	SIGNATURES
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  	Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
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  	aQuantive, Inc.
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  	&nbsp;&nbsp;
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  <I>
  	November 6, 2006
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  <I>
  	By:
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  	&nbsp;
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  <I>
  	Linda Schoemaker
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  <BR>
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  	&nbsp;
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  <I>
  	Name: Linda Schoemaker
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  <I>
  	Title: Senior VP and General Counsel
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metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "htm_16113.htm", "description": "LIVE FILING", "secsgml_size_bytes": 9789}]
metadata_filer: {"company-data": {"conformed-name": "AQUANTIVE INC", "cik": "0001071806", "assigned-sic": "7389", "irs-number": "911819567", "state-of-incorporation": "WA", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-29361", "film-number": "061190658"}, "business-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98101", "phone": "2068168700"}, "mail-address": {"street1": "821 SECOND AVENUE, SUITE 1800", "city": "SEATTLE", "state": "WA", "zip": "98104"}, "former-company": {"former-conformed-name": "AVENUE A INC", "date-changed": "19991104"}}
text: aQuantive, Inc. (Form: 8-K)
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  WASHINGTON, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
  Date of Report (Date of Earliest Event Reported):
  October 31, 2006
  aQuantive, Inc.
  __________________________________________
  (Exact name of registrant as specified in its charter)
  Washington
  0-29361
  91-1819567
  _____________________
  (State or other jurisdiction
  _____________
  (Commission
  ______________
  (I.R.S. Employer
  of incorporation)
  File Number)
  Identification No.)
  821 Second Avenue, 18th Floor, Seattle, Washington
  98104
  _________________________________
  (Address of principal executive offices)
  ___________
  (Zip Code)
  Registrant's telephone number, including area code:
  206-816-8800
  Not Applicable
  ______________________________________________
  Former name or former address, if changed since last report
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any
  of the following provisions:
  [  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Top of the Form
  Item 8.01 Other Events.
  Effective October 31, 2006, aQuantive, Inc., a Washington corporation ("aQuantive"), completed the acquisition of e-Crusade Marketing Company Ltd. and e-Crusade Holding Company Ltd., entities formed under the laws of Hong Kong, and a Wholly Foreign-Owned Enterprise formed under the laws of the PRC and located in Shanghai, PRC (collectively, the "e-Crusade Companies"), through the purchase of all of the outstanding shares of the e-Crusade Companies.  The e-Crusade Companies are interactive marketing agencies based in Hong Kong and Shanghai and have approximately 40 employees.  The e Crusade Companies will be operated as a subsidiary of Avenue A | Razorfish and will be reported within aQuantive's digital marketing services segment.
  An initial payment of HKD 23 million (approximately US$3 million) was paid at closing as a nonrefundable advance on the earnout.  aQuantive will also pay the selling shareholders an additional amount which will be calculated based on the e-Crusade Companies' net asset value as of the closing.  The purchase agreement also includes a future contingent payment which will be based on the e-Crusade Companies' earnings before interest expense and income taxes ("EBIT") over a 4-year period through November 2010 (the "Earnout Period").  aQuantive will pay an advance on the earnout following the end of the second year of the Earnout Period.  The earnout payment is capped and the final payment will be determined and become payable to the selling shareholders following the end of the Earnout Period if  the specified EBIT goals are achieved.
  Top of the Form
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  	registrant has duly caused this report to be signed on its behalf by the
  	undersigned hereunto duly authorized.
  aQuantive, Inc.
  November 6, 2006
  By:
  Linda Schoemaker
  Name: Linda Schoemaker
  Title: Senior VP and General Counsel