<PAGE>












                    U. S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported): October 25, 2000


                                STYLECLICK, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


          Delaware                        333-33194             13-4106745
-------------------------------        --------------     ---------------------
(State or other jurisdiction of         (Commission           (IRS Employer
incorporation or organization)          File Number)       Identification No.)



                   3861 Sepulveda Blvd., Culver City, CA 90230
          -------------------------------------------------------------
          (Address, including zip code, of principal executive offices)

                                 (310) 751-2100
              ----------------------------------------------------
              (Registrant's telephone number, including area code)

<PAGE>


Item 9. Regulation FD Disclosure

The following  information  is furnished  pursuant to  Regulation  FD; it is not
filed:

The registrant  forecasts:  (a) fourth  quarter 2000 revenue of $6,000,000;  (b)
2000 pro forma combined revenue of $25,000,000; (c) 2001 revenue of $60,000,000;
(d) 2002  revenue of  $100,000,000;  (e) fourth  quarter  2000 EBITDA  (earnings
before interest,  taxes,  depreciation and amortization) of  $(9,000,000);  (f)
2000  pro  forma  combined   EBITDA  of   $(44,000,000);   (g)  2001  EBITDA  of
$(20,000,000); and (h) 2002 EBITDA of $(5,000,000).

All of the foregoing constitute forward-looking statements about the registrant.
These  forward-looking   statements  involve  risks  and  uncertainties.   These
forward-looking  statements are based on the registrant's expectations as of the
date of this release and the registrant undertakes no obligation to update these
statements.  Investors  are cautioned  that such results or events  predicted in
these  statements  may differ  materially  from actual future events or results.
Factors  that could cause  actual  events or results to differ from  anticipated
events or results include the registrant's limited operating history, history of
losses and anticipation of continued losses,  potential  volatility of quarterly
operating  results,  and other  risks  that are  contained  in the  registrant's
reports and documents  filed from time to time with the  Securities and Exchange
Commission.






                                   SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                   Styleclick, Inc.


Date: October 25, 2000             By:   /s/  BARRY HALL
                                      ----------------------------------
                                      Barry Hall
                                      Executive Vice President, Finance and
                                      Chief Financial Officer
[{"type": "8-K", "sequence": "1", "filename": "0001.txt", "description": "8-K", "secsgml_size_bytes": 3422}]
{"company-data": {"conformed-name": "STYLECLICK INC", "cik": "0001109705", "assigned-sic": "6770", "irs-number": "134106745", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-31043", "film-number": "745811"}, "business-address": {"street1": "3861 SEPULVEDA BLVD", "city": "CULVER CITY", "state": "CA", "zip": "90230", "phone": "2123147300"}, "mail-address": {"street1": "3861 SEPULVEDA BLVD", "city": "CULVER CITY", "state": "CA", "zip": "90230"}}
U. S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): October 25, 2000

                                STYLECLICK, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Delaware                        333-33194             13-4106745
-------------------------------        --------------     ---------------------
(State or other jurisdiction of         (Commission           (IRS Employer
incorporation or organization)          File Number)       Identification No.)

                   3861 Sepulveda Blvd., Culver City, CA 90230
          -------------------------------------------------------------
          (Address, including zip code, of principal executive offices)

                                 (310) 751-2100
              ----------------------------------------------------
              (Registrant's telephone number, including area code)
Item 9. Regulation FD Disclosure

The following  information  is furnished  pursuant to  Regulation  FD; it is not
filed:

The registrant  forecasts:  (a) fourth  quarter 2000 revenue of $6,000,000;  (b)
2000 pro forma combined revenue of $25,000,000; (c) 2001 revenue of $60,000,000;
(d) 2002  revenue of  $100,000,000;  (e) fourth  quarter  2000 EBITDA  (earnings
before interest,  taxes,  depreciation and amortization) of  $(9,000,000);  (f)
2000  pro  forma  combined   EBITDA  of   $(44,000,000);   (g)  2001  EBITDA  of
$(20,000,000); and (h) 2002 EBITDA of $(5,000,000).

All of the foregoing constitute forward-looking statements about the registrant.
These  forward-looking   statements  involve  risks  and  uncertainties.   These
forward-looking  statements are based on the registrant's expectations as of the
date of this release and the registrant undertakes no obligation to update these
statements.  Investors  are cautioned  that such results or events  predicted in
these  statements  may differ  materially  from actual future events or results.
Factors  that could cause  actual  events or results to differ from  anticipated
events or results include the registrant's limited operating history, history of
losses and anticipation of continued losses,  potential  volatility of quarterly
operating  results,  and other  risks  that are  contained  in the  registrant's
reports and documents  filed from time to time with the  Securities and Exchange
Commission.

                                   SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                   Styleclick, Inc.

Date: October 25, 2000             By:   /s/  BARRY HALL
                                      ----------------------------------
                                      Barry Hall
                                      Executive Vice President, Finance and
                                      Chief Financial Officer