content: <html>
  
  <head>
  <title>New Page 1</title>
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  <body>
  
  <b><font FACE="TimesNewRoman,Bold" SIZE="2">
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">&nbsp;
  <hr ALIGN="RIGHT" WIDTH="26%" SIZE="1">
  <br>
  <p ALIGN="CENTER">UNITED STATES</p>
  <p ALIGN="CENTER">SECURITIES AND EXCHANGE COMMISSION</p>
  <p ALIGN="CENTER">Washington, D.C. 20549<br>
  </p>
  <p ALIGN="CENTER">FORM 8-K<br>
  </p>
  <p ALIGN="CENTER">CURRENT REPORT</p>
  <p ALIGN="CENTER">Pursuant to Section 13 OR 15(d) of The Securities Exchange Act
  of 1934<br>
  </p>
  </font></b><font FACE="TimesNewRoman" SIZE="2">
  <p>Date of Report (Date of earliest event reported)</font><u><font FACE="TimesNewRoman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;September</font><font FACE="TimesNewRoman" SIZE="2">
  10,
  2004&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><font FACE="TimesNewRoman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font></u><font FACE="TimesNewRoman"><br>
  </p>
  </font><u><font FACE="TimesNewRoman" SIZE="2">
  <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Raymond
  James Financial,
  Inc.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
  </font></u><font FACE="TimesNewRoman" SIZE="2">
  <p ALIGN="CENTER">(Exact name of registrant as specified in its charter)<br>
  </p>
  <u>
  <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Florida&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1-9109&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;No.
  59-1517485&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
  </u>
  <p>(State or other jurisdiction (Commission (IRS Employer</p>
  <p>of incorporation) File Number) Identification No.)<br>
  </p>
  <u>
  <p>880 Carillon Parkway St. Petersburg,
  Florida&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;33716&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>
  </u>
  <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Address
  of principal executive offices)
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Zip
  Code)<br>
  </p>
  <p>Registrant's telephone number, including area code</font><font FACE="TimesNewRoman">
  </font><u><font FACE="TimesNewRoman" SIZE="2">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(727)-567-1000&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font></u><font FACE="TimesNewRoman"><br>
  </p>
  </font><font FACE="TimesNewRoman" SIZE="2">
  <p>______________________________________________________________________________________</p>
  <p ALIGN="CENTER">(Former name or former address, if changed since last report.)</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p>Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any of the
  following provisions (see General Instruction A.2. below):<br>
  </p>
  <p>[ ] Written communications pursuant to Rule 425 under the Securities Act (17
  CFR 230.425)<br>
  </p>
  <p>[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
  CFR 240.14a-12)<br>
  </p>
  <p>[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
  Exchange Act (17 CFR 240.14d-2(b))<br>
  </p>
  <p>[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
  Exchange Act (17 CFR 240.13e-4(c))</p>
  </font>
  <p>&nbsp;</p>
  <font FACE="Arial" SIZE="2">
  <p>ITEM 7.01 Regulation FD Disclosure</p>
  <p>The following information was contained in a press release issued on
  September 10, 2004.</p>
  </font><font FACE="Courier New">
  </font>
  <p ALIGN="JUSTIFY">&nbsp;</p>
  <p>ST. PETERSBURG, Fla. - In an effort to provide timely information to enable
  analysts and investors to stay better informed about the general trends in our
  major business segments, we are releasing selected operating statistics. Due to
  the limited nature of this data, a consistent correlation to earnings should not
  be assumed.</p>
  <p>Raymond James Financial (NYSE-RJF) is a&nbsp;Florida-based
  diversified&nbsp;holding company providing financial services to individuals,
  corporations and municipalities through its&nbsp;subsidiary companies. Its three
  wholly owned&nbsp;broker/dealers, Raymond James &amp; Associates, Raymond James
  Financial Services and Raymond James Ltd.&nbsp;have more than 5,200 financial
  advisors serving 1.3 million accounts in 2,200 locations throughout the United
  States, Canada&nbsp;and overseas. In addition, total client assets are currently
  over $108 billion, of which approximately $22 billion are managed by the firm's
  asset management subsidiaries.</p>
  <table BORDER="1" CELLSPACING="1" CELLPADDING="7" WIDTH="687">
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p><a NAME="RANGE!B184:AI191"></a></font></td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">Aug. 2004</font></b></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">July 2004</font></b></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">Aug. 2003</font></b></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">(4 weeks)</font></b></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">(5 weeks)</font></b></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><b><font FACE="Arial" SIZE="2">
        <p ALIGN="CENTER">(5 weeks)</font></b></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="11">
        <p></p>
      </td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p>Securities commissions/fees <sup>(1)</sup></font></td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$101.7 mil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$109.3 mil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$94.1 mil.</font></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="5">
        <p></p>
      </td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p>Assets under management <sup>(2)</sup></font></td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$ 22.0 bil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$ 21.9 bil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$ 19.2 bil.</font></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="7">
        <p></p>
      </td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p># of managed/co-managed underwritings<sup> (3)</sup></font></td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">7</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">14</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">7</font></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p>Total customer assets under administration</font></td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$ 108.6 bil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$107.6 bil.</font></td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="22">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="22"><font FACE="Arial" SIZE="2">
        <p ALIGN="RIGHT">$ 96.0 bil.</font></td>
    </tr>
    <tr>
      <td WIDTH="42%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="18%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="2%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
      <td WIDTH="17%" VALIGN="BOTTOM" HEIGHT="12">
        <p></p>
      </td>
    </tr>
  </table>
  <ol>
    <li>Includes all securities commissions and fees generated by our financial
      advisors, domestic and international, private client and institutional.</li>
    <p>&nbsp;</p>
    <li>This is the primary revenue driver for the asset management segment. Just
      under half of the assets under management are subject to billing quarterly
      in advance, with the balance billed mainly based on average daily assets.</li>
    <li>This is only one of several key revenue sources for the capital markets
      segment, including institutional sales commissions.</li>
  </ol>
  <p ALIGN="CENTER">- 30 -</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">&nbsp;</p>
  <p ALIGN="CENTER">For more information, please contact Michael White at
  727-567-2824.</p>
  <p ALIGN="CENTER"><br>
  <b>Please visit the Raymond James Press Center at www.RaymondJames.com/media.
  </b>
  
  </p>
  <p ALIGN="CENTER">&nbsp;</p>
  <font FACE="Arial" SIZE="2">
  <p>SIGNATURES</p>
  <p>&nbsp;</p>
  <p>Pursuant to the requirements of the Securities Exchange Act of 1934, the
  Registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.</p>
  <p>&nbsp;</p>
  <p>&nbsp;</p>
  <u>
  <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; September 10, 2004&nbsp;</u><br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Date)</p>
  <p>RAYMOND JAMES FINANCIAL, INC.</p>
  <p>&nbsp;&nbsp;</p>
  <p>&nbsp;</p>
  <p>BY:&nbsp;/s/ <u>Thomas A. James</u><br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Thomas A. James<br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chairman and Chief<br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive Officer</p>
  <p>&nbsp;</p>
  <p>&nbsp;</p>
  <p>&nbsp;</p>
  <p>BY:&nbsp;/s/ <u>Jeffrey P. Julien</u><br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jeffrey P. Julien<br>
  &nbsp;&nbsp;&nbsp;&nbsp;Senior Vice President - Finance<br>
  &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and Chief Financial Officer</p>
  </font>
  <p ALIGN="CENTER">&nbsp;</p>
  
  </body>
  
  </html>
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metadata_filer: {"company-data": {"conformed-name": "RAYMOND JAMES FINANCIAL INC", "cik": "0000720005", "assigned-sic": "6211", "irs-number": "591517485", "state-of-incorporation": "FL", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-09109", "film-number": "041025956"}, "business-address": {"street1": "880 CARILLON PKWY", "street2": "P O BOX 12749", "city": "ST PETERSBURG", "state": "FL", "zip": "33716", "phone": "727-567-1000"}, "mail-address": {"street1": "P O BOX 12749", "city": "ST. PETERSBURG", "state": "FL", "zip": "33716"}, "former-company": {"former-conformed-name": "RJ FINANCIAL CORP/FL", "date-changed": "19870303"}}
text: New Page 1
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  Washington, D.C. 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant to Section 13 OR 15(d) of The Securities Exchange Act
  of 1934
  Date of Report (Date of earliest event reported)
  September
  10,
  2004
  Raymond
  James Financial,
  Inc.
  (Exact name of registrant as specified in its charter)
  Florida                                                       1-9109                                                 No.
  59-1517485
  (State or other jurisdiction (Commission (IRS Employer
  of incorporation) File Number) Identification No.)
  880 Carillon Parkway St. Petersburg,
  Florida                                                                              33716
  (Address
  of principal executive offices)
                                                          (Zip
  Code)
  Registrant's telephone number, including area code
  (727)-567-1000
  ______________________________________________________________________________________
  (Former name or former address, if changed since last report.)
  Check the appropriate box below if the Form 8-K filing is intended to
  simultaneously satisfy the filing obligation of the registrant under any of the
  following provisions (see General Instruction A.2. below):
  [ ] Written communications pursuant to Rule 425 under the Securities Act (17
  CFR 230.425)
  [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
  CFR 240.14a-12)
  [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
  Exchange Act (17 CFR 240.14d-2(b))
  [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
  Exchange Act (17 CFR 240.13e-4(c))
  ITEM 7.01 Regulation FD Disclosure
  The following information was contained in a press release issued on
  September 10, 2004.
  ST. PETERSBURG, Fla. - In an effort to provide timely information to enable
  analysts and investors to stay better informed about the general trends in our
  major business segments, we are releasing selected operating statistics. Due to
  the limited nature of this data, a consistent correlation to earnings should not
  be assumed.
  Raymond James Financial (NYSE-RJF) is a Florida-based
  diversified holding company providing financial services to individuals,
  corporations and municipalities through its subsidiary companies. Its three
  wholly owned broker/dealers, Raymond James & Associates, Raymond James
  Financial Services and Raymond James Ltd. have more than 5,200 financial
  advisors serving 1.3 million accounts in 2,200 locations throughout the United
  States, Canada and overseas. In addition, total client assets are currently
  over $108 billion, of which approximately $22 billion are managed by the firm's
  asset management subsidiaries.
  Aug. 2004
  July 2004
  Aug. 2003
  (4 weeks)
  (5 weeks)
  (5 weeks)
  Securities commissions/fees
  (1)
  $101.7 mil.
  $109.3 mil.
  $94.1 mil.
  Assets under management
  (2)
  $ 22.0 bil.
  $ 21.9 bil.
  $ 19.2 bil.
  # of managed/co-managed underwritings
  (3)
  7
  14
  7
  Total customer assets under administration
  $ 108.6 bil.
  $107.6 bil.
  $ 96.0 bil.
  Includes all securities commissions and fees generated by our financial
      advisors, domestic and international, private client and institutional.
  This is the primary revenue driver for the asset management segment. Just
      under half of the assets under management are subject to billing quarterly
      in advance, with the balance billed mainly based on average daily assets.
  This is only one of several key revenue sources for the capital markets
      segment, including institutional sales commissions.
  - 30 -
  For more information, please contact Michael White at
  727-567-2824.
  Please visit the Raymond James Press Center at www.RaymondJames.com/media.
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  Registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.
  September 10, 2004
  (Date)
  RAYMOND JAMES FINANCIAL, INC.
  BY: /s/
  Thomas A. James
  Thomas A. James
  Chairman and Chief
  Executive Officer
  BY: /s/
  Jeffrey P. Julien
  Jeffrey P. Julien
  Senior Vice President - Finance
  and Chief Financial Officer