content: FORM 8-K
  
  CURRENT REPORT
  
  Pursuant to Section 13 or 15(d) of the
  Securities Exchange Act of 1934
  
  Date of Report: July 18, 2002
  (date of earliest event reported July 15,2002)
  
  Commission File Number:  0-11596
  
  
  ExperTelligence, Inc.
  (Exact name of registrant as specified in its charter)
  
  California                                     95-3506403
  (State or Other Jurisdiction of            (I.R.S. Employer
       Incorporation)                        Identification No.)
  
  25 East Ortega Street, Santa Barbara, California 93010
  (Address of principal executive offices and zip code)
  
  
  Registrant's telephone number:  (805) 962-2558
  
  Item 5 - OTHER EVENTS
  On July 18, 2002, Expertelligence (the "Company") hired
  William P. Urschel as CEO of the
  Company. A copy of the News Release, which is hereby
  incorporated by reference in this Current Report on Form 8-
  K, is attached hereto as Exhibit 99.
  
  Item 7 - FINANCIAL STATEMENTS AND EXHIBITS
  (c) Exhibits.
  
  The following Exhibit is filed as part of this report:
  
  Exhibit No.
  99
  Description
  News Release dated July 18, 2002
  
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act
  of 1934, the Registrant has duly caused this report to be
  signed on its behalf by the undersigned thereunto duly
  authorized.
  Dated: July 18, 2002
  ExperTelligence, Inc.
  By: /s/ Denison Bollay
  Name: Denison Bollay
  Title: Chairman
  
  EXHIBIT INDEX
  Exhibit No.
  Under Reg.
  S-K Item
  601
  99
  Form 8-K
  Exhibit
  No.
  99
  Description of Exhibit
  News Release dated July 18, 2002
  
  EXHIBIT NO . 99
  
  News Release dated July 18, 2002
  
  ExperTelligence Appoints New CEO
  
  SANTA BARBARA, Calif., July 18, 2002 --
  ExperTelligence, Inc. (OTC: EXGP) announced today
  that it has appointed William Urschel as the
  company's new chief executive officer and a
  member of the board of directors.  Denison
  Bollay, founder and chairman, remains as
  president and chief technology officer.  The
  company develops infrastructure technology and
  programming tools for the Internet.
  
  "Mr. Urschel has a strong background building
  teams, building alliances, and taking new
  products to market," said Mr. Bollay, "which is
  exactly what we need right now."  Mr. Bollay said
  the company is preparing to launch a major new
  product it calls Advertising Commerce NetworkT.
  Company sources say that in mid-April, 2002, Mr.
  Urschel had entered into a binding letter of
  intent to acquire ExperClick.com, Inc., the
  wholly-owned subsidiary of ExperTelligence that
  created that product, but both he and company
  later realized there was more value in combining
  forces.
  
  "ExperTelligence owns some truly remarkable
  technology - and it has the patents to back it
  up," said Mr. Urschel.  "My job is to turn that
  technology into products and make it pay for our
  shareholders."
  
  Mr. Urschel, 46, has founded and run several
  successful companies, all located in Santa
  Barbara.
  
  In 2000 he started The Narrative Press,
  Inc., a digitally-based book publishing company
  with 78 titles.  He recently turned over day-to-
  day management of that company to a new president
  so that he could join ExperTelligence full time.
  
  In 1998 and 1999, as the principal of InterQuest
  Partners, Mr. Urschel provided licensing and
  asset sale consulting services to small software
  companies.  Clients included companies that
  produced medical, manufacturing, entertainment,
  and user-interface software.
  
  In 1994 he founded Alliance Manufacturing
  Software, Inc., which quickly became a leading
  publisher of MRP/ERP software to small and mid-
  sized manufacturers.  The company opened
  subsidiaries in England and Australia in 1997,
  and built an extensive dealer network in the
  United States and the United Kingdom.   That
  company was sold to Kewill Systems in May, 2001.
  
  In 1986 Mr. Urschel founded Arc Tangent, Inc.,
  which published the first sophisticated mailing
  list management and list processing software for
  the IBM PC and compatibles.  He sold that company
  to Group 1 Software (Nasdaq: GSOF) in 1992.
  
  In the early and mid-1980's Mr. Urschel produced
  several software products for other publishers,
  including several versions of stock market
  analysis and portfolio management software for
  Hayden Book Company, and Ready-to-Run Accounting,
  which may have been the first low-priced
  accounting package for the IBM PC and
  compatibles, for Alfred Publishing (later
  Manusoft).  Mr. Urschel has also written two
  computer books and over 40 magazine articles on
  computer-related subjects.
  
  ExperTelligence Inc., founded by Mr. Bollay in
  1984, has operated as a technology incubator,
  creating over 15 separate products with 7 patents
  granted or pending.  The company has
  approximately 2.7 million shares outstanding, and
  is traded over the counter.
  
  ExperTelligence, Inc. 25 E. Ortega Street Santa
  Barbara, CA 93101. Tel: (805) 962-2558. Fax:
  (805) 962-5188. Web: www.expertelligence.com
  ###
metadata_documents: [{"type": "8-K", "sequence": "1", "filename": "urschel8k.txt", "description": "URSCHEL CEO", "secsgml_size_bytes": 4836}]
metadata_filer: {"company-data": {"conformed-name": "EXPERTELLIGENCE INC", "cik": "0000723533", "assigned-sic": "7372", "irs-number": "953506403", "state-of-incorporation": "CA", "fiscal-year-end": "0930"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-16851", "film-number": "02706503"}, "business-address": {"street1": "25 EAST ORTEGA STREET", "street2": "STE B", "city": "SANTA BARBARA", "state": "CA", "zip": "93010", "phone": "8059622558"}, "former-company": {"former-conformed-name": "ORIGINAL COMPUTER CAMP INC", "date-changed": "19841023"}}
text: FORM 8-K
  
  CURRENT REPORT
  
  Pursuant to Section 13 or 15(d) of the
  Securities Exchange Act of 1934
  
  Date of Report: July 18, 2002
  (date of earliest event reported July 15,2002)
  
  Commission File Number:  0-11596
  
  ExperTelligence, Inc.
  (Exact name of registrant as specified in its charter)
  
  California                                     95-3506403
  (State or Other Jurisdiction of            (I.R.S. Employer
       Incorporation)                        Identification No.)
  
  25 East Ortega Street, Santa Barbara, California 93010
  (Address of principal executive offices and zip code)
  
  Registrant's telephone number:  (805) 962-2558
  
  Item 5 - OTHER EVENTS
  On July 18, 2002, Expertelligence (the "Company") hired
  William P. Urschel as CEO of the
  Company. A copy of the News Release, which is hereby
  incorporated by reference in this Current Report on Form 8-
  K, is attached hereto as Exhibit 99.
  
  Item 7 - FINANCIAL STATEMENTS AND EXHIBITS
  (c) Exhibits.
  
  The following Exhibit is filed as part of this report:
  
  Exhibit No.
  99
  Description
  News Release dated July 18, 2002
  
  SIGNATURES
  Pursuant to the requirements of the Securities Exchange Act
  of 1934, the Registrant has duly caused this report to be
  signed on its behalf by the undersigned thereunto duly
  authorized.
  Dated: July 18, 2002
  ExperTelligence, Inc.
  By: /s/ Denison Bollay
  Name: Denison Bollay
  Title: Chairman
  
  EXHIBIT INDEX
  Exhibit No.
  Under Reg.
  S-K Item
  601
  99
  Form 8-K
  Exhibit
  No.
  99
  Description of Exhibit
  News Release dated July 18, 2002
  
  EXHIBIT NO . 99
  
  News Release dated July 18, 2002
  
  ExperTelligence Appoints New CEO
  
  SANTA BARBARA, Calif., July 18, 2002 --
  ExperTelligence, Inc. (OTC: EXGP) announced today
  that it has appointed William Urschel as the
  company's new chief executive officer and a
  member of the board of directors.  Denison
  Bollay, founder and chairman, remains as
  president and chief technology officer.  The
  company develops infrastructure technology and
  programming tools for the Internet.
  
  "Mr. Urschel has a strong background building
  teams, building alliances, and taking new
  products to market," said Mr. Bollay, "which is
  exactly what we need right now."  Mr. Bollay said
  the company is preparing to launch a major new
  product it calls Advertising Commerce NetworkT.
  Company sources say that in mid-April, 2002, Mr.
  Urschel had entered into a binding letter of
  intent to acquire ExperClick.com, Inc., the
  wholly-owned subsidiary of ExperTelligence that
  created that product, but both he and company
  later realized there was more value in combining
  forces.
  
  "ExperTelligence owns some truly remarkable
  technology - and it has the patents to back it
  up," said Mr. Urschel.  "My job is to turn that
  technology into products and make it pay for our
  shareholders."
  
  Mr. Urschel, 46, has founded and run several
  successful companies, all located in Santa
  Barbara.
  
  In 2000 he started The Narrative Press,
  Inc., a digitally-based book publishing company
  with 78 titles.  He recently turned over day-to-
  day management of that company to a new president
  so that he could join ExperTelligence full time.
  
  In 1998 and 1999, as the principal of InterQuest
  Partners, Mr. Urschel provided licensing and
  asset sale consulting services to small software
  companies.  Clients included companies that
  produced medical, manufacturing, entertainment,
  and user-interface software.
  
  In 1994 he founded Alliance Manufacturing
  Software, Inc., which quickly became a leading
  publisher of MRP/ERP software to small and mid-
  sized manufacturers.  The company opened
  subsidiaries in England and Australia in 1997,
  and built an extensive dealer network in the
  United States and the United Kingdom.   That
  company was sold to Kewill Systems in May, 2001.
  
  In 1986 Mr. Urschel founded Arc Tangent, Inc.,
  which published the first sophisticated mailing
  list management and list processing software for
  the IBM PC and compatibles.  He sold that company
  to Group 1 Software (Nasdaq: GSOF) in 1992.
  
  In the early and mid-1980's Mr. Urschel produced
  several software products for other publishers,
  including several versions of stock market
  analysis and portfolio management software for
  Hayden Book Company, and Ready-to-Run Accounting,
  which may have been the first low-priced
  accounting package for the IBM PC and
  compatibles, for Alfred Publishing (later
  Manusoft).  Mr. Urschel has also written two
  computer books and over 40 magazine articles on
  computer-related subjects.
  
  ExperTelligence Inc., founded by Mr. Bollay in
  1984, has operated as a technology incubator,
  creating over 15 separate products with 7 patents
  granted or pending.  The company has
  approximately 2.7 million shares outstanding, and
  is traded over the counter.
  
  ExperTelligence, Inc. 25 E. Ortega Street Santa
  Barbara, CA 93101. Tel: (805) 962-2558. Fax:
  (805) 962-5188. Web: www.expertelligence.com
  ###