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  <TITLE>Stifel Financial Corp. Form 8-K dated 8/23/04</TITLE>
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  <B><FONT FACE="Bookman Old Style,Georgia" SIZE=5><P ALIGN="CENTER">UNITED STATES<BR>
  SECURITIES AND EXCHANGE COMMISSION<BR>
  </FONT><FONT FACE="Bookman Old Style,Georgia" SIZE=4>Washington, DC 20549</P>
  </B></FONT><FONT FACE="Bookman Old Style,Georgia" SIZE=2><P ALIGN="CENTER">&nbsp;</P>
  </FONT><B><FONT FACE="Bookman Old Style,Georgia" SIZE=5><P ALIGN="CENTER">FORM 8-K</P>
  </FONT><FONT FACE="Bookman Old Style,Georgia"><P ALIGN="CENTER">CURRENT REPORT<BR>
  Pursuant To Section 13 OR 15(d) of The Securities Exchange Act of 1934</P>
  </B><P ALIGN="CENTER">Date of Report (Date of earliest event reported): <B>August 23, 2004</P>
  </FONT><U><FONT FACE="Bookman Old Style,Georgia" SIZE=5><P ALIGN="CENTER">STIFEL FINANCIAL CORP.<BR>
  </B></U></FONT><FONT FACE="Bookman Old Style,Georgia" SIZE=2>(Exact name of registrant as specified in its charter)</P>
  </FONT><FONT FACE="Bookman Old Style,Georgia"><P ALIGN="CENTER">&nbsp;</P></FONT>
  <P ALIGN="CENTER"><CENTER><TABLE CELLSPACING=0 BORDER=0 CELLPADDING=7 WIDTH=631>
  <TR><TD WIDTH="33%" VALIGN="TOP">
  <B><U><P ALIGN="CENTER">Delaware<BR>
  </B></U>(State of incorporation)</TD>
  <TD WIDTH="33%" VALIGN="TOP">
  <B><U><P ALIGN="CENTER">1-9305<BR>
  </B></U>(Commission File Number)</TD>
  <TD WIDTH="33%" VALIGN="TOP">
  <B><U><P ALIGN="CENTER">43-1273600<BR>
  </B></U>(IRS Employer<BR>
  Identification No.)</TD>
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  <FONT FACE="Bookman Old Style,Georgia"><P ALIGN="CENTER">&nbsp;</P>
  <B><P ALIGN="CENTER">One Financial Plaza<BR>
  501 North Broadway</B><BR>
  <B><U>St. Louis, Missouri 63102-2102<BR>
  </B></U>(Address of principal executive offices, including zip code)</P>
  </FONT><FONT FACE="Bookman Old Style,Georgia" SIZE=2><P ALIGN="CENTER">Registrant's telephone number, including area code </FONT><B><U><FONT FACE="Bookman Old Style,Georgia">(314) 342-2000</P>
  </B></U></FONT><P>&nbsp;</P>
  <U><FONT FACE="Bookman Old Style,Georgia" SIZE=2><P ALIGN="CENTER">___________________________N/A___________________________</U><BR>
  (Former name or former address, if changed since last report)</P>
  </FONT><FONT FACE="TimesNewRoman" SIZE=2><P>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):</P>
  <P>[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</P>
  <P>[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</P>
  <P>[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</P>
  <P>[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</P>
  
  <P ALIGN="CENTER" ><FONT SIZE=2 COLOR ="#708090"> </I></FONT><BR>
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  </FONT><B><FONT SIZE=4><P ALIGN="LEFT">Item 8.01 Other Events.</P>
  </B></FONT><P ALIGN="JUSTIFY">On August 23, 2004, Stifel Financial Corp. (the "Registrant") announced a four-for-three stock split which will be made in the form of a 33% stock dividend. The additional shares will be distributed on September 15, 2004, to shareholders of record September 1, 2004. Each shareholder will receive one additional share for every three shares owned. Cash will be distributed in lieu of fractional shares. The Company has approximately 7.4 million shares outstanding and, after the split, will have approximately 9.9 million shares outstanding.</P>
  <B><FONT SIZE=4><P>&nbsp;</P>
  <P>Item 9.01 Financial Statements and Exhibits.</P><DIR>
  <DIR>
  
  </B></FONT><P ALIGN="JUSTIFY">(c) Exhibits:</P><DIR>
  
  <P ALIGN="JUSTIFY">The following exhibit is furnished pursuant to Item 8 "Other Events," is not to be considered "filed" under the Securities Exchange Act of 1934, as amended, ("Exchange Act") and shall not be incorporated by reference into any filing by Stifel Financial Corp. under the Securities Act of 1933, as amended, ("Securities Act") or the Exchange Act.</P><DIR>
  
  <B><P ALIGN="JUSTIFY">Exhibit 99:</B>&nbsp;&nbsp;Stifel Financial Corp.'s press release dated August 23, 2004. </P>
  <B><FONT SIZE=2><P>&nbsp;</P>
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  <B><FONT SIZE=4><P ALIGN="CENTER">SIGNATURE</P></B></B>
  <P ALIGN="JUSTIFY">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P><DIR>
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  <P ALIGN="JUSTIFY">STIFEL FINANCIAL CORP.</P></DIR>
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  <TABLE CELLSPACING=0 BORDER=0 CELLPADDING=7 WIDTH=638>
  <TR><TD WIDTH="50%" VALIGN="TOP">
  <P>Date: August 23, 2004</TD>
  <TD WIDTH="50%" VALIGN="TOP">
  <P>By: &#9;<U> /s/ James M. Zemlyak&#9;</U></TD>
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  <TR><TD WIDTH="50%" VALIGN="TOP">
  <P>&nbsp;</TD>
  <TD WIDTH="50%" VALIGN="TOP">
  <P>Name:&#9;James M. Zemlyak</TD>
  </TR>
  <TR><TD WIDTH="50%" VALIGN="TOP">
  <P>&nbsp;</TD>
  <TD WIDTH="50%" VALIGN="TOP">
  <P>Title:&#9;Chief Financial Officer</TD>
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  <P ALIGN="CENTER" ><FONT SIZE=2 COLOR ="#708090"> </I></FONT><BR>
  <HR NOSHADE></P>
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  <B><P ALIGN="CENTER">Exhibit Index</P></B>
  <P ALIGN="CENTER"><CENTER><TABLE CELLSPACING=0 BORDER=0 WIDTH=522>
  <TR><TD WIDTH="16%" VALIGN="MIDDLE">
  <P>&nbsp;</TD>
  <TD WIDTH="4%" VALIGN="BOTTOM">
  <P>&nbsp;</TD>
  <TD WIDTH="80%" VALIGN="MIDDLE">
  <P>&nbsp;</TD>
  </TR>
  <TR><TD WIDTH="16%" VALIGN="BOTTOM">
  <B><FONT SIZE=2><P><U>Exhibit&nbsp;No.</U></B></FONT></TD>
  <TD WIDTH="4%" VALIGN="BOTTOM">
  <FONT SIZE=2><P>&nbsp;</FONT></TD>
  <TD WIDTH="80%" VALIGN="BOTTOM">
  <B><FONT SIZE=2><P><U>Description<U></B></FONT></TD>
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  <TR><TD WIDTH="16%" VALIGN="TOP">
  <FONT SIZE=3><P ALIGN="CENTER">99</FONT></TD>
  <TD WIDTH="4%" VALIGN="BOTTOM">
  <FONT SIZE=3><P>&nbsp;</FONT></TD>
  <TD WIDTH="80%" VALIGN="BOTTOM">
  <FONT SIZE=3><P>Stifel Financial Corp.'s press release dated August 23, 2004. </FONT></TD>
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metadata_filer: {"company-data": {"conformed-name": "STIFEL FINANCIAL CORP", "cik": "0000720672", "assigned-sic": "6211", "irs-number": "431273600", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-09305", "film-number": "041002843"}, "business-address": {"street1": "ATTN: JAMES G. LASCHOBER", "street2": "501 N. BROADWAY", "city": "ST. LOUIS", "state": "MO", "zip": "63102-2102", "phone": "314-342-2000"}, "mail-address": {"street1": "ATTN: JAMES G. LASCHOBER", "street2": "501 N. BROADWAY", "city": "ST. LOUIS", "state": "MO", "zip": "63102-2102"}}
text: Stifel Financial Corp. Form 8-K dated 8/23/04
  UNITED STATES
  SECURITIES AND EXCHANGE COMMISSION
  Washington, DC 20549
  FORM 8-K
  CURRENT REPORT
  Pursuant To Section 13 OR 15(d) of The Securities Exchange Act of 1934
  Date of Report (Date of earliest event reported):
  August 23, 2004
  STIFEL FINANCIAL CORP.
  (Exact name of registrant as specified in its charter)
  Delaware
  (State of incorporation)
  1-9305
  (Commission File Number)
  43-1273600
  (IRS Employer
  Identification No.)
  One Financial Plaza
  501 North Broadway
  St. Louis, Missouri 63102-2102
  (Address of principal executive offices, including zip code)
  Registrant's telephone number, including area code
  (314) 342-2000
  ___________________________N/A___________________________
  (Former name or former address, if changed since last report)
  Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
  [ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
  Item 8.01 Other Events.
  On August 23, 2004, Stifel Financial Corp. (the "Registrant") announced a four-for-three stock split which will be made in the form of a 33% stock dividend. The additional shares will be distributed on September 15, 2004, to shareholders of record September 1, 2004. Each shareholder will receive one additional share for every three shares owned. Cash will be distributed in lieu of fractional shares. The Company has approximately 7.4 million shares outstanding and, after the split, will have approximately 9.9 million shares outstanding.
  Item 9.01 Financial Statements and Exhibits.
  (c) Exhibits:
  The following exhibit is furnished pursuant to Item 8 "Other Events," is not to be considered "filed" under the Securities Exchange Act of 1934, as amended, ("Exchange Act") and shall not be incorporated by reference into any filing by Stifel Financial Corp. under the Securities Act of 1933, as amended, ("Securities Act") or the Exchange Act.
  Exhibit 99:
  Stifel Financial Corp.'s press release dated August 23, 2004.
  SIGNATURE
  Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
  STIFEL FINANCIAL CORP.
  Date: August 23, 2004
  By:
  /s/ James M. Zemlyak
  Name:	James M. Zemlyak
  Title:	Chief Financial Officer
  Exhibit Index
  Exhibit No.
  Description
  99
  Stifel Financial Corp.'s press release dated August 23, 2004.