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     <TD align=center colSpan=4><B><FONT face=serif size=5>SECURITIES AND EXCHANGE COMMISSION</FONT></B> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif size=2>Washington, D.C. 20549</FONT></B> </TD></TR>
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     <TD align=center colSpan=4>_________________________________</TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif size=5>FORM 8-K</FONT></B> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif>CURRENT REPORT</FONT></B> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif>Pursuant to Section 13 or 15(d) of the</FONT></B> </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif>Securities Exchange Act of 1934</FONT></B> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><FONT face=serif>Date of Report: </FONT><B><FONT face=serif>April 17, 2009</FONT></B> </TD></TR>
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     <TD align=center colSpan=4><FONT face=serif>(Date of earliest event reported)</FONT> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif size=5>PRINCIPAL FINANCIAL GROUP, INC.</FONT></B> </TD></TR>
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     <TD align=center colSpan=4><FONT face=serif>(Exact name of registrant as specified in its charter)</FONT> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=left>&nbsp;</TD>
     <TD align=center>&nbsp;&nbsp;<B><FONT face=serif size=2>Delaware</FONT></B>&nbsp; </TD>
     <TD align=center><B><FONT face=serif size=2>1-16725</FONT></B>&nbsp; </TD>
     <TD align=center><B><FONT face=serif size=2>42-1520346</FONT></B>&nbsp; </TD></TR>
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     <TD align=left>&nbsp;</TD>
     <TD align=center><FONT face=serif size=2>(State or other jurisdiction</FONT>&nbsp; </TD>
     <TD align=center><FONT face=serif size=2>(Commission file number)</FONT>&nbsp; </TD>
     <TD align=center><FONT face=serif size=2>(I.R.S. Employer</FONT>&nbsp; </TD></TR>
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     <TD align=left>&nbsp;</TD>
     <TD align=center><FONT face=serif size=2>of incorporation)</FONT>&nbsp; </TD>
     <TD align=center>&nbsp; </TD>
     <TD align=center><FONT face=serif size=2>Identification Number)</FONT>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif size=2>711 High Street, Des Moines, Iowa 50392</FONT></B> </TD></TR>
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     <TD align=center colSpan=4><FONT face=serif size=2>(Address of principal executive offices)</FONT> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=center colSpan=4><B><FONT face=serif size=2>(515) 247-5111</FONT></B> </TD></TR>
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     <TD align=center colSpan=4><FONT face=serif size=2>(Registrant&#146;s telephone number, including area code)</FONT> </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=left colSpan=4><FONT face=serif size=2>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=3><FONT face=serif size=2>obligation of the registrant under any of the following provisions:</FONT>&nbsp; </TD>
     <TD align=left>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif size=2>[ &nbsp; ]</FONT>&nbsp; </TD>
     <TD align=left colSpan=3><FONT face=serif size=2>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif size=2>[&nbsp; &nbsp;]</FONT>&nbsp; </TD>
     <TD align=left colSpan=3><FONT face=serif size=2>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif size=2>[&nbsp; &nbsp;]</FONT>&nbsp; </TD>
     <TD align=left colSpan=3><FONT face=serif size=2>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT size=2>240.14d-2(b))</FONT></TD>
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     <TD align=left><FONT face=serif size=2>[&nbsp; &nbsp;]</FONT>&nbsp; </TD>
     <TD align=left colSpan=3><FONT face=serif size=2>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=3><FONT size=2>240.13e-4(c))</FONT></TD></TR>
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     <TD align=left><B><FONT face=serif>Item 7.01</FONT></B>&nbsp; </TD>
     <TD align=left><B><FONT face=serif>Regulation FD Disclosure</FONT></B>&nbsp; </TD></TR>
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     <TD colSpan=2>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This report is filed quarterly to disclose assets under management by asset</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>manager, prior to the availability of Principal Financial Group, Inc's (the "Company")</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>quarterly earnings release. The amounts presented herein will be consistent with the</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>format of assets under management by asset manager and presented again in such format</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>within the Company's financial supplement for the quarter ended March 31, 2009 when</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>that document is posted to the Company's investor relations web site on or about May 4,</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif>2009.</FONT>&nbsp; </TD>
     <TD align=left>&nbsp; </TD></TR>
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     <TD colSpan=2>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As of March 31, 2009, the assets under management by asset manager were</FONT>&nbsp; </TD></TR>
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     <TD align=left colSpan=2><FONT face=serif>$180.5 billion for Principal Global Investors and $21.7 billion for Principal International.</FONT>&nbsp; </TD></TR></TABLE><BR>
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     <TD align=left><FONT face=serif>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;SIGNATURE</FONT> </TD></TR>
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     <TD align=left><FONT face=serif>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pursuant to the requirements of the Securities Exchange Act of 1934, the</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif>registrant has duly caused this report to be signed on its behalf by the undersigned</FONT>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif>thereunto duly authorized.</FONT>&nbsp; </TD></TR></TABLE><BR>
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     <TD align=left>&nbsp; </TD>
     <TD align=left>&nbsp; </TD>
     <TD align=left colSpan=2><FONT face=serif>PRINCIPAL FINANCIAL GROUP, INC.</FONT>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=left>&nbsp; </TD>
     <TD align=left>&nbsp; </TD>
     <TD align=left><FONT face=serif>By:</FONT>&nbsp; </TD>
     <TD align=left><FONT face=serif>&nbsp;&nbsp;<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; /s/ Thomas J. Graf</U></FONT><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</U></TD></TR>
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     <TD align=left>&nbsp; </TD>
     <TD align=left>&nbsp; </TD>
     <TD align=left colSpan=2><FONT face=serif>Name: Thomas J. Graf</FONT>&nbsp; </TD></TR>
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     <TD align=left>&nbsp; </TD>
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     <TD align=left><FONT face=serif>Title:</FONT>&nbsp; </TD>
     <TD align=left><FONT face=serif>&nbsp;Senior Vice President &#150; Investor</FONT>&nbsp; </TD></TR>
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     <TD align=left>&nbsp; </TD>
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     <TD align=left>&nbsp; </TD>
     <TD align=left><FONT face=serif>&nbsp;Relations</FONT>&nbsp; </TD></TR>
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     <TD colSpan=4>&nbsp; </TD></TR>
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     <TD align=left><FONT face=serif>Date:</FONT>&nbsp; </TD>
     <TD align=left><FONT face=serif>April 17, 2009</FONT>&nbsp; </TD>
     <TD align=left>&nbsp; </TD>
     <TD align=left>&nbsp; </TD></TR></TABLE><BR>
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firstqaumbymanager8k.htm -- Converted by SEC Publisher, created by BCL Technologies Inc., for SEC Filing
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_________________________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report:
April 17, 2009
(Date of earliest event reported)
PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware
1-16725
42-1520346
(State or other jurisdiction
(Commission file number)
(I.R.S. Employer
of incorporation)
Identification Number)
711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
(515) 247-5111
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing
obligation of the registrant under any of the following provisions:
[   ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[   ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[   ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
[   ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
_____________________________
Item 7.01
Regulation FD Disclosure
This report is filed quarterly to disclose assets under management by asset
manager, prior to the availability of Principal Financial Group, Inc's (the "Company")
quarterly earnings release. The amounts presented herein will be consistent with the
format of assets under management by asset manager and presented again in such format
within the Company's financial supplement for the quarter ended March 31, 2009 when
that document is posted to the Company's investor relations web site on or about May 4,
2009.
As of March 31, 2009, the assets under management by asset manager were
$180.5 billion for Principal Global Investors and $21.7 billion for Principal International.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the undersigned
thereunto duly authorized.
PRINCIPAL FINANCIAL GROUP, INC.
By:
/s/ Thomas J. Graf
Name: Thomas J. Graf
Title:
Senior Vice President – Investor
Relations
Date:
April 17, 2009