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     <TD colSpan=4 align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">SECURITIES AND EXCHANGE COMMISSION</FONT></B></TD></TR>
<TR>
     <TD colSpan=4>&nbsp;</TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Washington, D.C. 20549</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">FORM 8-K</FONT></B></TD></TR>
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     <TD colSpan=4>&nbsp;</TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">CURRENT REPORT</FONT></B></TD></TR>
<TR>
     <TD colSpan=4>&nbsp;</TD></TR>
<TR>
     <TD colSpan=4>&nbsp;</TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Pursuant to Section 13 or 15(d) of the</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Securities Exchange Act of 1934</FONT></B></TD></TR>
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     <TD colSpan=4>&nbsp;</TD></TR>
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     <TD colSpan=4 align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Date of Report: </FONT><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">April 1<FONT size=3 face="Times New Roman">9</FONT>, 2011</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">(Date of earliest event reported)</FONT></TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">PRINCIPAL FINANCIAL GROUP, INC.</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">(Exact name of registrant as specified in its charter)</FONT></TD></TR>
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     <TD noWrap align=left>&nbsp;</TD>
     <TD style="TEXT-INDENT: 20px" noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Delaware</FONT></B>&nbsp;</TD>
     <TD colSpan=2 noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1-16725</FONT></B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">42-1520346</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (State or other jurisdiction</FONT>&nbsp;</TD>
     <TD colSpan=2 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (Commission file number)</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(I.R.S. Employer</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left>&nbsp;</TD>
     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; of incorporation)</FONT>&nbsp;</TD>
     <TD colSpan=2 noWrap align=left>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Identification Number)</FONT>&nbsp;</TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">711 High Street, Des Moines, Iowa 50392</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(Address of principal executive offices)</FONT></TD></TR>
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     <TD colSpan=4 align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">(515) 247-5111</FONT></B></TD></TR>
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     <TD colSpan=4 align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(Registrant&#146;s telephone number, including area code)</FONT></TD></TR>
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<TR vAlign=bottom>
     <TD colSpan=4 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">registrant under any of the following provisions:</FONT>&nbsp;</TD>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp; ]</FONT>&nbsp;</TD>
     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp; ]</FONT>&nbsp;</TD>
     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp; ]</FONT>&nbsp;</TD>
     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">240.14d-2(b))</FONT>&nbsp;</TD>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp; ]</FONT>&nbsp;</TD>
     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">240.13e-4(c))</FONT></TD></TR>
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     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Item 7.01</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Regulation FD Disclosure</FONT></B>&nbsp;</TD>
     <TD noWrap align=left>&nbsp;</TD></TR>
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     <TD colSpan=3>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">This report is filed quarterly to disclose assets under management (&#147;AUM&#148;) by asset manager,</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">prior to the availability of Principal Financial Group, Inc's (the "Company") quarterly earnings</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">release. The amounts presented herein will be consistent with the format of AUM by asset manager</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">and presented again in such format within the Company's financial supplement for the quarter</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">ended March 31, 2011 when that document is posted to the Company's investor relations web site</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">on or about May <FONT size=3 face="Times New Roman">2</FONT>, 2011<FONT size=3 face="Times New Roman">.</FONT> AUM may include assets managed directly and pursuant to dual</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">employment agreements among affiliated companies.</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">As of March 31, 2011, the assets under management by asset manager were $222.9 billion for</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Principal Global Investors and $46.1 billion for Principal International.</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; SIGNATURE</FONT></TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">this report to be signed on its behalf by the undersigned thereunto duly authorized.</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 41px" colSpan=3 noWrap align=left>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">PRINCIPAL FINANCIAL GROUP, INC.</FONT>&nbsp;</TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; By:&nbsp;&nbsp;&nbsp;<U>&nbsp;&nbsp;&nbsp;&nbsp;</U></FONT><U>&nbsp;</U><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif"><U>/s/ John Egan</U></FONT><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </U></TD></TR>
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     <TD colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Name:&nbsp; John Egan</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 41px" colSpan=3 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Title:&nbsp;&nbsp;&nbsp;&nbsp;Vice President &#150; Investor Relations</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Date: April 1<FONT size=3 face="Times New Roman">9</FONT>, 2011</FONT>&nbsp;</TD>
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{"company-data": {"conformed-name": "PRINCIPAL FINANCIAL GROUP INC", "cik": "0001126328", "assigned-sic": "6321", "irs-number": "421520346", "state-of-incorporation": "DE", "fiscal-year-end": "0224"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-16725", "film-number": "11768454"}, "business-address": {"street1": "711 HIGH STREET", "city": "DES MOINES", "state": "IA", "zip": "50392-0300", "phone": "5152475111"}, "mail-address": {"street1": "711 HIGH STREET", "city": "DES MOINES", "state": "IA", "zip": "50392-0300"}}
firstqaumbymanager8k.htm - Generated by SEC Publisher for SEC Filing
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report:
April 1
9
, 2011
(Date of earliest event reported)
PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware
1-16725
42-1520346
(State or other jurisdiction
(Commission file number)
(I.R.S. Employer
of incorporation)
Identification Number)
711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
(515) 247-5111
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:
[     ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[     ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[     ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
[     ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
_______________________
Page 2
Item 7.01
Regulation FD Disclosure
This report is filed quarterly to disclose assets under management ("AUM") by asset manager,
prior to the availability of Principal Financial Group, Inc's (the "Company") quarterly earnings
release. The amounts presented herein will be consistent with the format of AUM by asset manager
and presented again in such format within the Company's financial supplement for the quarter
ended March 31, 2011 when that document is posted to the Company's investor relations web site
on or about May
2
, 2011
.
AUM may include assets managed directly and pursuant to dual
employment agreements among affiliated companies.
As of March 31, 2011, the assets under management by asset manager were $222.9 billion for
Principal Global Investors and $46.1 billion for Principal International.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned thereunto duly authorized.
PRINCIPAL FINANCIAL GROUP, INC.
By:
/s/ John Egan
Name:  John Egan
Title:    Vice President – Investor Relations
Date: April 1
9
, 2011