================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): November 13, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

         Delaware                    001-14498                 13-3612110
---------------------------   ------------------------   ----------------------
(State or other jurisdiction   (Commission File Number)      (IRS Employer
      of incorporation)                                   Identification Number)

 42 West 39th Street, New York, New York                         10018
----------------------------------------                       ----------
(Address of principal executive offices)                       (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000


         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written  communications  pursuant to Rule 425 under the  Securities
     Act (17 CFR 230.425)

[ ]  Soliciting  material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================

<PAGE>

                        SECTION 5 - FINANCIAL INFORMATION

            ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION

On November 13, 2007,  Bluefly,  Inc. (the  "Company")  issued a press  release,
announcing  its  financial  results for the quarter  ended  September  30, 2007.
Attached to this  Current  Report on Form 8-K as Exhibit  99.1 is a copy of such
press release.

The  information  in this  Current  Report on Form 8-K and the Exhibit  attached
hereto  shall not be deemed to be "filed" for the  purposes of Section 18 of the
Securities  Exchange  Act of 1934,  as  amended,  or  otherwise  subject  to the
liabilities  of that  section.  Such  information  will not be  incorporated  by
reference  into any  registration  statement  filed  by the  Company  under  the
Securities Act of 1933, as amended,  unless  specifically  identified therein as
being incorporated by reference.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c) EXHIBITS

99.1 Press Release dated November 13, 2007

<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                            BLUEFLY, INC.
                                            (Registrant)


Date:  November 14, 2007                    By:     /s/ Patrick C. Barry
                                                    ----------------------------
                                            Name:   Patrick C. Barry
                                            Title:  Chief Operating Officer and
                                                    Chief  Financial Officer

<PAGE>

                                INDEX TO EXHIBITS

Exhibit No.
----------
99.1         Press release issued by the Company on November 13, 2007.
[{"type": "8-K", "sequence": "1", "filename": "bf71808.txt", "description": "FORM 8-K", "secsgml_size_bytes": 4149}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "071242039"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): November 13, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

         Delaware                    001-14498                 13-3612110
---------------------------   ------------------------   ----------------------
(State or other jurisdiction   (Commission File Number)      (IRS Employer
      of incorporation)                                   Identification Number)

 42 West 39th Street, New York, New York                         10018
----------------------------------------                       ----------
(Address of principal executive offices)                       (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000

         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written  communications  pursuant to Rule 425 under the  Securities
     Act (17 CFR 230.425)

[ ]  Soliciting  material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================
SECTION 5 - FINANCIAL INFORMATION

            ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION

On November 13, 2007,  Bluefly,  Inc. (the  "Company")  issued a press  release,
announcing  its  financial  results for the quarter  ended  September  30, 2007.
Attached to this  Current  Report on Form 8-K as Exhibit  99.1 is a copy of such
press release.

The  information  in this  Current  Report on Form 8-K and the Exhibit  attached
hereto  shall not be deemed to be "filed" for the  purposes of Section 18 of the
Securities  Exchange  Act of 1934,  as  amended,  or  otherwise  subject  to the
liabilities  of that  section.  Such  information  will not be  incorporated  by
reference  into any  registration  statement  filed  by the  Company  under  the
Securities Act of 1933, as amended,  unless  specifically  identified therein as
being incorporated by reference.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c) EXHIBITS

99.1 Press Release dated November 13, 2007
SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                            BLUEFLY, INC.
                                            (Registrant)

Date:  November 14, 2007                    By:     /s/ Patrick C. Barry
                                                    ----------------------------
                                            Name:   Patrick C. Barry
                                            Title:  Chief Operating Officer and
                                                    Chief  Financial Officer
INDEX TO EXHIBITS

Exhibit No.
----------
99.1         Press release issued by the Company on November 13, 2007.