================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of Earliest Event Reported): January 10, 2007

                                  BLUEFLY, INC.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

            Delaware                   001-14498               13-3612110
  ----------------------------        ------------       ----------------------
  (State or Other Jurisdiction        (Commission           (I.R.S. Employer
       of Incorporation)              File Number)       Identification Number)

         42 West 39th Street, New York, NY                       10018
      ----------------------------------------                 ----------
      (Address of Principal Executive Offices)                 (Zip Code)

                                 (212) 944-8000
              ----------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
          -------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications pursuant to Rule 425 under the Securities
     Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

================================================================================

<PAGE>

ITEM 7.01.  REGULATION FD DISCLOSURE.

         At a  presentation  at  the  Cowen  and  Company  5th  Annual  Consumer
Conference  on January 10, 2007,  the Company will be  providing  the  following
preliminary  sales  information - final results will not be available  until the
week of February 26, 2007:

         1. Estimated net sales for the 12 month period ending December 31, 2006
were up between 30% - 31% over net sales for the 12 month period ending December
31, 2005;

         2. Estimated  net sales in the 4th  quarter  2006 were up between 26% -
28% over net sales in the 4th quarter of 2005; and

         3. The  estimated  growth in net sales in the month of December  slowed
relative  to the  growth  rate in the rest  the  quarter,  primarily  due to the
softness in cold weather  categories such as Men's and Women's  outerwear,  hats
gloves and scarves, and sweaters.  In addition,  the Company's year end deferred
revenue  (orders  that shipped but did not get  received by the  customers)  was
approximately 118% higher in 2006 than 2005.

         The information in this Form 8-K is being furnished under Item 7.01 and
shall  not be  deemed  to be  "filed"  for the  purposes  of  Section  18 of the
Securities and Exchange Act of 1934 (the "Exchange  Act"), or otherwise  subject
to the  liabilities  of such  section,  nor  shall  such  information  be deemed
incorporated  by reference in any filing under the Securities Act of 1933 or the
Exchange Act,  except as shall be expressly  set forth by specific  reference in
such a filing.

<PAGE>

                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Dated: January 10, 2007

                                              BLUEFLY, INC.


                                              By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief Financial Officer
[{"type": "8-K", "sequence": "1", "filename": "bi70048.txt", "description": "FORM 8-K", "secsgml_size_bytes": 4601}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "07521814"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of Earliest Event Reported): January 10, 2007

                                  BLUEFLY, INC.
             ------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

            Delaware                   001-14498               13-3612110
  ----------------------------        ------------       ----------------------
  (State or Other Jurisdiction        (Commission           (I.R.S. Employer
       of Incorporation)              File Number)       Identification Number)

         42 West 39th Street, New York, NY                       10018
      ----------------------------------------                 ----------
      (Address of Principal Executive Offices)                 (Zip Code)

                                 (212) 944-8000
              ----------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
          -------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]  Written communications pursuant to Rule 425 under the Securities
     Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[ ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

================================================================================
ITEM 7.01.  REGULATION FD DISCLOSURE.

         At a  presentation  at  the  Cowen  and  Company  5th  Annual  Consumer
Conference  on January 10, 2007,  the Company will be  providing  the  following
preliminary  sales  information - final results will not be available  until the
week of February 26, 2007:

         1. Estimated net sales for the 12 month period ending December 31, 2006
were up between 30% - 31% over net sales for the 12 month period ending December
31, 2005;

         2. Estimated  net sales in the 4th  quarter  2006 were up between 26% -
28% over net sales in the 4th quarter of 2005; and

         3. The  estimated  growth in net sales in the month of December  slowed
relative  to the  growth  rate in the rest  the  quarter,  primarily  due to the
softness in cold weather  categories such as Men's and Women's  outerwear,  hats
gloves and scarves, and sweaters.  In addition,  the Company's year end deferred
revenue  (orders  that shipped but did not get  received by the  customers)  was
approximately 118% higher in 2006 than 2005.

         The information in this Form 8-K is being furnished under Item 7.01 and
shall  not be  deemed  to be  "filed"  for the  purposes  of  Section  18 of the
Securities and Exchange Act of 1934 (the "Exchange  Act"), or otherwise  subject
to the  liabilities  of such  section,  nor  shall  such  information  be deemed
incorporated  by reference in any filing under the Securities Act of 1933 or the
Exchange Act,  except as shall be expressly  set forth by specific  reference in
such a filing.
SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Dated: January 10, 2007

                                              BLUEFLY, INC.

                                              By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief Financial Officer