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     <TD noWrap align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=5>SECURITIES AND EXCHANGE COMMISSION</FONT></B>&nbsp;</TD></TR>
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     <TD align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>Washington, D.C. 20549</FONT></B></TD></TR>
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     <TD align=center>___________________</TD></TR>
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     <TD align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=5>FORM 8-K</FONT></B></TD></TR>
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     <TD align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">CURRENT REPORT</FONT></B></TD></TR>
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     <TD align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Pursuant to Section 13 or 15(d) of the</FONT></B></TD></TR>
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     <TD align=center><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Securities Exchange Act of 1934</FONT></B></TD></TR>
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     <TD align=center><FONT face="Times New Roman,Arial,Helvetica,sans-serif">Date of Report: </FONT><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">July 20, 2010</FONT></B></TD></TR>
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     <TD align=center><FONT face="Times New Roman,Arial,Helvetica,sans-serif">(Date of earliest event reported)</FONT></TD></TR></TABLE></DIV>
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     <TD noWrap align=center colSpan=3><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=5>PRINCIPAL FINANCIAL GROUP, INC.</FONT></B>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 5px" noWrap align=center colSpan=3><FONT face="Times New Roman,Arial,Helvetica,sans-serif">(Exact name of registrant as specified in its charter)</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 10px" noWrap align=left><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Delaware</FONT></B>&nbsp;</TD>
     <TD noWrap align=left colSpan=2><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1-16725&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></B>&nbsp;<B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>42-1520346</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (State or other jurisdiction</FONT>&nbsp;</TD>
     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (Commission file number)</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>(I.R.S. Employer</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 5px" noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;of incorporation)</FONT>&nbsp;</TD>
     <TD noWrap align=left colSpan=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>Identification Number)</FONT>&nbsp;</TD></TR></TABLE></DIV>
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     <TD align=center colSpan=2><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>711 High Street, Des Moines, Iowa 50392</FONT></B></TD></TR>
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     <TD align=center colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>(Address of principal executive offices)</FONT></TD></TR>
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     <TD align=center colSpan=2><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif" size=2>(515) 247-5111</FONT></B></TD></TR>
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     <TD align=center colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>(Registrant&#146;s telephone number, including area code)</FONT></TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; obligation of the registrant under any of the following provisions:</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&nbsp;&nbsp; &nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&nbsp;&nbsp; &nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&nbsp;&nbsp; &nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>240.14d-2(b))</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [&nbsp;&nbsp; &nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left>&nbsp;</TD>
     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif" size=2>240.13e-4(c))</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Item 7.01</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><B><FONT face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Regulation FD Disclosure</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This report is filed quarterly to disclose assets under management (&#147;AUM&#148;) by</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">asset manager, prior to the availability of Principal Financial Group, Inc's (the</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">"Company") quarterly earnings release. The amounts presented herein will be consistent</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">with the format of AUM by asset manager and presented again in such format within the</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">Company's financial supplement for the quarter ended June 30, 2010 when that document</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">is posted to the Company's investor relations web site on or about August 2, 2010. AUM</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">may include assets managed directly and pursuant to dual employment agreements</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">among affiliated companies.</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As of June 30, 2010, the assets under management by asset manager were $202.1</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">billion for Principal Global Investors and $36.0 billion for Principal International.</FONT>&nbsp;</TD></TR></TABLE></DIV>
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     <TD align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;SIGNATURE</FONT></TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">registrant has duly caused this report to be signed on its behalf by the undersigned</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif">thereunto duly authorized.</FONT>&nbsp;</TD>
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     <TD style="TEXT-INDENT: 61px" noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; PRINCIPAL FINANCIAL GROUP, INC.</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; By:</FONT>&nbsp;&nbsp;<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </U><FONT face="Times New Roman,Arial,Helvetica,sans-serif"><U>/s/ John Egan&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></FONT><U>&nbsp; </U></TD></TR>
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     <TD style="TEXT-INDENT: 61px" noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Name:&nbsp;&nbsp;&nbsp;John Egan</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 61px" noWrap align=left colSpan=2><FONT face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Title:&nbsp;&nbsp;&nbsp;&nbsp; Vice President &#150; Investor Relations</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT face="Times New Roman,Arial,Helvetica,sans-serif">Date: July 20, 2010</FONT>&nbsp;</TD>
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{"company-data": {"conformed-name": "PRINCIPAL FINANCIAL GROUP INC", "cik": "0001126328", "assigned-sic": "6321", "irs-number": "421520346", "state-of-incorporation": "DE", "fiscal-year-end": "0224"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-16725", "film-number": "10961191"}, "business-address": {"street1": "711 HIGH STREET", "city": "DES MOINES", "state": "IA", "zip": "50392-0300", "phone": "5152475111"}, "mail-address": {"street1": "711 HIGH STREET", "city": "DES MOINES", "state": "IA", "zip": "50392-0300"}}
secondqtraumbymanager8k.htm - Generated by SEC Publisher for SEC Filing
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
___________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report:
July 20, 2010
(Date of earliest event reported)
PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware
1-16725
42-1520346
(State or other jurisdiction
(Commission file number)
(I.R.S. Employer
of incorporation)
Identification Number)
711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
(515) 247-5111
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing
obligation of the registrant under any of the following provisions:
[    ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[    ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[    ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
[    ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
___________________
Item 7.01
Regulation FD Disclosure
This report is filed quarterly to disclose assets under management ("AUM") by
asset manager, prior to the availability of Principal Financial Group, Inc's (the
"Company") quarterly earnings release. The amounts presented herein will be consistent
with the format of AUM by asset manager and presented again in such format within the
Company's financial supplement for the quarter ended June 30, 2010 when that document
is posted to the Company's investor relations web site on or about August 2, 2010. AUM
may include assets managed directly and pursuant to dual employment agreements
among affiliated companies.
As of June 30, 2010, the assets under management by asset manager were $202.1
billion for Principal Global Investors and $36.0 billion for Principal International.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the undersigned
thereunto duly authorized.
PRINCIPAL FINANCIAL GROUP, INC.
By:
/s/ John Egan
Name:   John Egan
Title:     Vice President – Investor Relations
Date: July 20, 2010