================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): January 27, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                001-14498                 13-3612110
  ----------------------------    ------------        ----------------------
  (State or other jurisdiction    (Commission              (IRS Employer
        of incorporation)         File Number)        Identification Number)

    42 West 39th Street, New York, New York                   10018
   ----------------------------------------                ----------
   (Address of principal executive offices)                (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000


         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     [ ]  Written communications pursuant to Rule 425 under the Securities
Act (17 CFR 230.425)

     [ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
Act (17 CFR 240.14a-12)

     [ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

================================================================================

<PAGE>

                 SECTION 5 - CORPORATE GOVERNANCE AND MANAGEMENT

           ITEM 5.02(b). DEPARTURE OF DIRECTORS OR PRINCIPAL OFFICERS;
            ELECTION OF DIRECTORS; APPOINTMENT OF PRINCIPAL OFFICERS.

On January 27,  2007,  Alan Kane  resigned as a member of the Board of Directors
(the "Board"), the Audit Committee and the Nominating Committee of Bluefly, Inc.
(the  "Company").  Mr.  Kane also  served as the  non-executive  Chairman of the
Board. Mr Kane served as a Board member since August 2002 and became Chairman in
August 2004.  Mr Kane  advised the Company that he was  resigning as a result of
his  appointment  to the  American  Eagle  Outfitters  (NASDAQ:  AEOS)  Board of
Directors on January 25, 2007.

The Company will name a new Chairman at its regularly scheduled Board meeting on
February 23, 2007.

<PAGE>

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)  EXHIBITS

None.

<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                              BLUEFLY, INC.
                                              (Registrant)


Date: January 31, 2007                        By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief  Financial Officer
[{"type": "8-K", "sequence": "1", "filename": "bf70171.txt", "description": "FORM 8-K", "secsgml_size_bytes": 3845}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "07567203"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): January 27, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                001-14498                 13-3612110
  ----------------------------    ------------        ----------------------
  (State or other jurisdiction    (Commission              (IRS Employer
        of incorporation)         File Number)        Identification Number)

    42 West 39th Street, New York, New York                   10018
   ----------------------------------------                ----------
   (Address of principal executive offices)                (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000

         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     [ ]  Written communications pursuant to Rule 425 under the Securities
Act (17 CFR 230.425)

     [ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
Act (17 CFR 240.14a-12)

     [ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

================================================================================
SECTION 5 - CORPORATE GOVERNANCE AND MANAGEMENT

           ITEM 5.02(b). DEPARTURE OF DIRECTORS OR PRINCIPAL OFFICERS;
            ELECTION OF DIRECTORS; APPOINTMENT OF PRINCIPAL OFFICERS.

On January 27,  2007,  Alan Kane  resigned as a member of the Board of Directors
(the "Board"), the Audit Committee and the Nominating Committee of Bluefly, Inc.
(the  "Company").  Mr.  Kane also  served as the  non-executive  Chairman of the
Board. Mr Kane served as a Board member since August 2002 and became Chairman in
August 2004.  Mr Kane  advised the Company that he was  resigning as a result of
his  appointment  to the  American  Eagle  Outfitters  (NASDAQ:  AEOS)  Board of
Directors on January 25, 2007.

The Company will name a new Chairman at its regularly scheduled Board meeting on
February 23, 2007.
SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)  EXHIBITS

None.
SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                              BLUEFLY, INC.
                                              (Registrant)

Date: January 31, 2007                        By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief  Financial Officer