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     <TD noWrap align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">SECURITIES AND EXCHANGE COMMISSION</FONT></B>&nbsp;</TD></TR>
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     <TD align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Washington, D.C. 20549</FONT></B></TD></TR>
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     <TD align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">FORM 8-K</FONT></B></TD></TR>
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     <TD align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">CURRENT REPORT</FONT></B></TD></TR>
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     <TD align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Pursuant to Section 13 or 15(d) of the</FONT></B></TD></TR>
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     <TD align=center><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Securities Exchange Act of 1934</FONT></B></TD></TR>
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     <TD align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Date of Report: </FONT><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">December 1, 2010</FONT></B></TD></TR>
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     <TD align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">(Date of earliest event reported)</FONT></TD></TR>
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     <TD noWrap align=center><B><FONT size=5 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">PRINCIPAL FINANCIAL GROUP, INC.</FONT></B>&nbsp;</TD></TR>
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     <TD align=center><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">(Exact name of registrant as specified in its charter)</FONT></TD></TR></TABLE></DIV>
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     <TD noWrap align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Delaware</FONT></B>&nbsp;</TD>
     <TD noWrap align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">1-16725</FONT></B>&nbsp;</TD>
     <TD noWrap align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">42-1520346</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(State or other jurisdiction</FONT>&nbsp;</TD>
     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(Commission file number)</FONT>&nbsp;</TD>
     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(I.R.S. Employer</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">of incorporation)</FONT>&nbsp;</TD>
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     <TD noWrap align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Identification Number)</FONT>&nbsp;</TD></TR></TABLE></DIV>
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     <TD colSpan=2 align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">711 High Street, Des Moines, Iowa 50392</FONT></B></TD></TR>
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     <TD colSpan=2 align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(Address of principal executive offices)</FONT></TD></TR>
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     <TD colSpan=2 align=center><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">(515) 247-5111</FONT></B></TD></TR>
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     <TD colSpan=2 align=center><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(Registrant&#146;s telephone number, including area code)</FONT></TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">registrant under any of the following provisions:</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">240.14d-2(b))</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">[&nbsp;&nbsp;&nbsp;&nbsp; ]</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">240.13e-4(c))</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Item 7.01</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Regulation FD Disclosure</FONT></B>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">The following information is being furnished under Item 7.01 "Regulation FD Disclosure." This</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">of 1934, as amended (the "Exchange Act") or otherwise subject to the liabilities of that section, nor</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">filing.</FONT>&nbsp;</TD>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">On December 1, 2010, Principal Financial Group, Inc. announced its outlook for 2011 operating</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">earnings. The text of the announcement is included herewith as Exhibit 99.</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Item 9.01</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><B><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Financial Statements and Exhibits</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Exhibit 99</FONT>&nbsp;</TD>
     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Press Release Concerning 2011 Outlook Dated December 1, 2010</FONT>&nbsp;</TD></TR></TABLE></DIV>
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     <TD colSpan=2 align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; SIGNATURE</FONT></TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">this report to be signed on its behalf by the undersigned thereunto duly authorized.</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 61px" colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; PRINCIPAL FINANCIAL GROUP, INC.</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; By:&nbsp;&nbsp;<U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</U></FONT><U>&nbsp;</U><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif"><U>/s/ John Egan</U></FONT><U>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </U></TD></TR>
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     <TD style="TEXT-INDENT: 61px" colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Name:&nbsp;&nbsp; John Egan</FONT>&nbsp;</TD></TR>
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     <TD style="TEXT-INDENT: 61px" colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Title:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Vice President &#150; Investor Relations</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Date: December 1, 2010</FONT>&nbsp;</TD>
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     <TD colSpan=2 noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; EXHIBIT 99</FONT></B>&nbsp;</TD></TR>
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     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">RELEASE:</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">On receipt: December 1, 2010</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">MEDIA CONTACT:</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Susan Houser, 515-248-2268, houser.susan@principal.com</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">I</FONT><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">NVESTOR RELATIONS CONTACT:</FONT></B>&nbsp;</TD>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">John Egan, 515-235-9500, egan.john@principal.com</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=center><B><I><FONT size=3 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">PRINCIPAL FINANCIAL GROUP, INC. ANNOUNCES OUTLOOK FOR 2011</FONT></I></B>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">(Des Moines, Iowa) &#150; Principal Financial Group, Inc. (NYSE:PFG) today announced that the company</FONT>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">expects 2011 operating earnings per diluted share (EPS) to range from $2.80 to $3.00.</FONT><SUP><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">1,2</FONT></SUP>&nbsp;</TD></TR>
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     <TD colSpan=2 noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Guidance for 2011 incorporates certain assumptions including:</FONT>&nbsp;</TD></TR></TABLE></DIV>
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<LI><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">An average S&amp;P 500 Index of 1,250 in 2011, resulting in a 9 to 10 percent increase in</FONT> <FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">average assets under management in 2011 compared to 2010;</FONT>
<LI><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Operating losses for the Corporate segment of $100 million to $120 million</FONT>
<LI><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">A diluted weighted average number of common shares outstanding ranging from 315 - 319</FONT> <FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">million</FONT> </LI></UL>
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     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif"><U>Conference call information</U></FONT></B><U>&nbsp;</U></TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">There is a 30-minute conference call at </FONT><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">9 a.m. ET on Dec. 2, 2010</FONT></B><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">. Company senior leaders will provide</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">additional detail on current performance and 2011 EPS guidance and answer questions. Slides will be</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">available at </FONT><FONT color=#0000ff size=3 face="Times New Roman,Arial,Helvetica,sans-serif"><U>www.principal.com/investor</U> </FONT><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">approximately one-half hour prior to the start of the call.</FONT>&nbsp;</TD></TR>
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     <TD>_____________________</TD></TR>
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     <TD noWrap align=left><SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">1 </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Guidance speaks only as of the date it is made. The company does not undertake to update annual guidance during the year, but</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">may do so if significant changes occur in general business conditions or company operations.</FONT>&nbsp;</TD></TR>
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     <TD noWrap align=left><SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">2 </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">EPS, which is not measured in accordance with U.S. generally accepted accounting principles (U.S. GAAP), should not be viewed</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">as a substitute for net income available to common stockholders (net income) per diluted share determined in accordance with U.S.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">GAAP. EPS is calculated by dividing operating earnings by weighted average shares outstanding. Operating earnings are</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">determined by adjusting net income for the effect of net realized capital gains and losses, as adjusted, and other after-tax</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">adjustments. After-tax adjustments have occurred in the past and could recur in future reporting periods. While these items may be</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">significant components in understanding and assessing the company's consolidated financial performance, management believes the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">presentation of operating earnings per diluted share enhances the understanding of results of operations by highlighting earnings</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">attributable to the normal, ongoing operations of the company's businesses.</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
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<DIV align=left>
<TABLE style="WIDTH: 80%" border=0 cellSpacing=0>
<TR>
     <TD width="100%"></TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">The call can be accessed the following ways:</FONT>&nbsp;</TD></TR></TABLE></DIV>
<P style="MARGIN: 0px">&nbsp;</P>
<TABLE border=0 cellSpacing=0>
<TR>
     <TD vAlign=top width="2%" noWrap><FONT size=3 face="Courier New,Courier New,Courier,monospace">&nbsp;o</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </TD>
     <TD width="98%"><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Via live Internet webcast. Please go to </FONT><U><FONT color=#0000ff size=3 face="Times New Roman,Arial,Helvetica,sans-serif">www.principal.com/investor </FONT></U><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">at least 10-15 minutes prior to the start of the call to register, and to download and install any necessary audio software.</FONT> </TD></TR>
<TR>
     <TD vAlign=top width="2%" noWrap><FONT size=3 face="Courier New,Courier New,Courier,monospace">&nbsp;o</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </TD>
     <TD width="98%"><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Via telephone by dialing 800-374-1609 (U.S. and Canadian callers) or 706-643-7701 (International callers) approximately 10 minutes prior to the start of the call. The access code is 26701500.</FONT> </TD></TR>
<TR>
     <TD vAlign=top width="2%" noWrap><FONT size=3 face="Courier New,Courier New,Courier,monospace">&nbsp;o</FONT>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </TD>
     <TD width="98%"><FONT size=3 face="Times New Roman,Arial,Helvetica,sans-serif">Replay of the guidance call via telephone is available by dialing 800-642-1687 (U.S. and Canadian callers) or 706-645-9291 (International callers). The access code is 26701500. This replay will be available approximately two hours after the completion of the live guidance call through the end of day Dec. 9, 2010.</FONT> </TD></TR></TABLE>
<DIV align=left>
<TABLE style="WIDTH: 80%" border=0 cellSpacing=0 cellPadding=0>
<TR>
     <TD width="100%"></TD></TR>
<TR height=20>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif"></FONT></B></TD></TR>
<TR height=20>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif"></FONT></B></TD></TR>
<TR height=20>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif"></FONT></B></TD></TR>
<TR height=20>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif"></FONT></B></TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">Forward looking and cautionary statements</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">This press release contains forward-looking statements, including, without limitation, statements as to operating</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">earnings, net income available to common stockholders, net cash flows, realized and unrealized losses, capital</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">and liquidity positions, sales and earnings trends, and management's beliefs, expectations, goals and opinions.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">The company does not undertake to update or revise these statements, which are based on a number of</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">assumptions concerning future conditions that may ultimately prove to be inaccurate. Future events and their</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">effects on the company may not be those anticipated, and actual results may differ materially from the results</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">anticipated in these forward-looking statements. The risks, uncertainties and factors that could cause or contribute</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">to such material differences are discussed in the company's annual report on Form 10-K for the year ended</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">December 31, 2009, and in the company&#146;s quarterly report on Form 10-Q for the quarter ended September 30,</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">2010, filed by the company with the Securities and Exchange Commission, as updated or supplemented from</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">time to time in subsequent filings. These risks and uncertainties include, without limitation: adverse capital and</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">credit market conditions that may significantly affect the company&#146;s ability to meet liquidity needs, access to</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">capital and cost of capital; a continuation of difficult conditions in the global capital markets and the general</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">economy that may materially adversely affect the company&#146;s business and results of operations; the actions of the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">U.S. government, Federal Reserve and other governmental and regulatory bodies for purposes of stabilizing the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">financial markets might not achieve the intended effect; the risk from acquiring new businesses, which could</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">result in the impairment of goodwill and/or intangible assets recognized at the time of acquisition; impairment of</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">other financial institutions that could adversely affect the company; investment risks which may diminish the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">value of the company&#146;s invested assets and the investment returns credited to customers, which could reduce</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">sales, revenues, assets under management and net income; requirements to post collateral or make payments</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">related to declines in market value of specified assets may adversely affect company liquidity and expose the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">company to counterparty credit risk; changes in laws, regulations or accounting standards that may reduce</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">company profitability; fluctuations in foreign currency exchange rates that could reduce company profitability;</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Principal Financial Group, Inc.&#146;s primary reliance, as a holding company, on dividends from its subsidiaries to</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">meet debt payment obligations and regulatory restrictions on the ability of subsidiaries to pay such dividends;</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">competitive factors; volatility of financial markets; decrease in ratings; interest rate changes; inability to attract</FONT>&nbsp;</TD></TR></TABLE></DIV>
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<DIV align=left>
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<TR>
     <TD width="100%"></TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">and retain sales representatives; international business risks; a pandemic, terrorist attack or other catastrophic</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">event; and default of the company&#146;s re-insurers.</FONT>&nbsp;</TD></TR>
<TR>
     <TD>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><B><FONT size=2 face="Times New Roman,Bold,Arial,Helvetica,sans-serif">About the Principal Financial Group</FONT></B>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">The Principal Financial Group</FONT><SUP><FONT size=2 face=Symbol,Symbol>&#210; </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">(The Principal </FONT><SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">&#174; </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">)</FONT><SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">3 </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">is a leader in offering businesses, individuals and</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">institutional clients a wide range of financial products and services, including retirement and investment</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">services, life and health insurance, and banking through its diverse family of financial services companies.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">A member of the Fortune 500, the Principal Financial Group has $305.7 billion in assets under</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">management</FONT><SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">4 </FONT></SUP><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe,</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">Exchange under the ticker symbol PFG. For more information, visit </FONT><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">www.principal.com</FONT><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">.</FONT>&nbsp;</TD></TR>
<TR>
     <TD>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD style="TEXT-INDENT: 66px" noWrap align=left><FONT size=2 face="Times New Roman,Arial,Helvetica,sans-serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ###</FONT>&nbsp;</TD></TR>
<TR>
     <TD>&nbsp;</TD></TR>
<TR>
     <TD>&nbsp;</TD></TR>
<TR>
     <TD>&nbsp;</TD></TR>
<TR height=20>
     <TD></TD></TR>
<TR height=20>
     <TD></TD></TR>
<TR height=20>
     <TD></TD></TR>
<TR height=20>
     <TD></TD></TR>
<TR>
     <TD>_____________________&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><SUP><FONT size=1 face="Times New Roman,Arial,Helvetica,sans-serif">3 </FONT></SUP><FONT size=1 face="Times New Roman,Arial,Helvetica,sans-serif">"The Principal Financial Group" and &#147;The Principal&#148; are registered service marks of Principal Financial Services, Inc., a member of the</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><FONT size=1 face="Times New Roman,Arial,Helvetica,sans-serif">Principal Financial Group.</FONT>&nbsp;</TD></TR>
<TR vAlign=bottom>
     <TD noWrap align=left><SUP><FONT size=1 face="Times New Roman,Arial,Helvetica,sans-serif">4 </FONT></SUP><FONT size=1 face="Times New Roman,Arial,Helvetica,sans-serif">As of September 30, 2010</FONT>&nbsp;</TD></TR></TABLE></DIV>
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outlook20111.htm - Generated by SEC Publisher for SEC Filing
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_________________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report:
December 1, 2010
(Date of earliest event reported)
PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware
1-16725
42-1520346
(State or other jurisdiction
(Commission file number)
(I.R.S. Employer
of incorporation)
Identification Number)
711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
(515) 247-5111
(Registrant's telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:
[     ]
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[     ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[     ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
[     ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
_________________________
Item 7.01
Regulation FD Disclosure
The following information is being furnished under Item 7.01 "Regulation FD Disclosure." This
information shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act
of 1934, as amended (the "Exchange Act") or otherwise subject to the liabilities of that section, nor
shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as
amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a
filing.
On December 1, 2010, Principal Financial Group, Inc. announced its outlook for 2011 operating
earnings. The text of the announcement is included herewith as Exhibit 99.
Item 9.01
Financial Statements and Exhibits
Exhibit 99
Press Release Concerning 2011 Outlook Dated December 1, 2010
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned thereunto duly authorized.
PRINCIPAL FINANCIAL GROUP, INC.
By:
/s/ John Egan
Name:   John Egan
Title:      Vice President – Investor Relations
Date: December 1, 2010
EXHIBIT 99
RELEASE:
On receipt: December 1, 2010
MEDIA CONTACT:
Susan Houser, 515-248-2268, houser.susan@principal.com
I
NVESTOR RELATIONS CONTACT:
John Egan, 515-235-9500, egan.john@principal.com
PRINCIPAL FINANCIAL GROUP, INC. ANNOUNCES OUTLOOK FOR 2011
(Des Moines, Iowa) – Principal Financial Group, Inc. (NYSE:PFG) today announced that the company
expects 2011 operating earnings per diluted share (EPS) to range from $2.80 to $3.00.
1,2
Guidance for 2011 incorporates certain assumptions including:
An average S&P 500 Index of 1,250 in 2011, resulting in a 9 to 10 percent increase in
average assets under management in 2011 compared to 2010;
Operating losses for the Corporate segment of $100 million to $120 million
A diluted weighted average number of common shares outstanding ranging from 315 - 319
million
Conference call information
There is a 30-minute conference call at
9 a.m. ET on Dec. 2, 2010
. Company senior leaders will provide
additional detail on current performance and 2011 EPS guidance and answer questions. Slides will be
available at
www.principal.com/investor
approximately one-half hour prior to the start of the call.
_____________________
1
Guidance speaks only as of the date it is made. The company does not undertake to update annual guidance during the year, but
may do so if significant changes occur in general business conditions or company operations.
2
EPS, which is not measured in accordance with U.S. generally accepted accounting principles (U.S. GAAP), should not be viewed
as a substitute for net income available to common stockholders (net income) per diluted share determined in accordance with U.S.
GAAP. EPS is calculated by dividing operating earnings by weighted average shares outstanding. Operating earnings are
determined by adjusting net income for the effect of net realized capital gains and losses, as adjusted, and other after-tax
adjustments. After-tax adjustments have occurred in the past and could recur in future reporting periods. While these items may be
significant components in understanding and assessing the company's consolidated financial performance, management believes the
presentation of operating earnings per diluted share enhances the understanding of results of operations by highlighting earnings
attributable to the normal, ongoing operations of the company's businesses.
The call can be accessed the following ways:
o
Via live Internet webcast. Please go to
www.principal.com/investor
at least 10-15 minutes prior to the start of the call to register, and to download and install any necessary audio software.
o
Via telephone by dialing 800-374-1609 (U.S. and Canadian callers) or 706-643-7701 (International callers) approximately 10 minutes prior to the start of the call. The access code is 26701500.
o
Replay of the guidance call via telephone is available by dialing 800-642-1687 (U.S. and Canadian callers) or 706-645-9291 (International callers). The access code is 26701500. This replay will be available approximately two hours after the completion of the live guidance call through the end of day Dec. 9, 2010.
Forward looking and cautionary statements
This press release contains forward-looking statements, including, without limitation, statements as to operating
earnings, net income available to common stockholders, net cash flows, realized and unrealized losses, capital
and liquidity positions, sales and earnings trends, and management's beliefs, expectations, goals and opinions.
The company does not undertake to update or revise these statements, which are based on a number of
assumptions concerning future conditions that may ultimately prove to be inaccurate. Future events and their
effects on the company may not be those anticipated, and actual results may differ materially from the results
anticipated in these forward-looking statements. The risks, uncertainties and factors that could cause or contribute
to such material differences are discussed in the company's annual report on Form 10-K for the year ended
December 31, 2009, and in the company's quarterly report on Form 10-Q for the quarter ended September 30,
2010, filed by the company with the Securities and Exchange Commission, as updated or supplemented from
time to time in subsequent filings. These risks and uncertainties include, without limitation: adverse capital and
credit market conditions that may significantly affect the company's ability to meet liquidity needs, access to
capital and cost of capital; a continuation of difficult conditions in the global capital markets and the general
economy that may materially adversely affect the company's business and results of operations; the actions of the
U.S. government, Federal Reserve and other governmental and regulatory bodies for purposes of stabilizing the
financial markets might not achieve the intended effect; the risk from acquiring new businesses, which could
result in the impairment of goodwill and/or intangible assets recognized at the time of acquisition; impairment of
other financial institutions that could adversely affect the company; investment risks which may diminish the
value of the company's invested assets and the investment returns credited to customers, which could reduce
sales, revenues, assets under management and net income; requirements to post collateral or make payments
related to declines in market value of specified assets may adversely affect company liquidity and expose the
company to counterparty credit risk; changes in laws, regulations or accounting standards that may reduce
company profitability; fluctuations in foreign currency exchange rates that could reduce company profitability;
Principal Financial Group, Inc.'s primary reliance, as a holding company, on dividends from its subsidiaries to
meet debt payment obligations and regulatory restrictions on the ability of subsidiaries to pay such dividends;
competitive factors; volatility of financial markets; decrease in ratings; interest rate changes; inability to attract
and retain sales representatives; international business risks; a pandemic, terrorist attack or other catastrophic
event; and default of the company's re-insurers.
About the Principal Financial Group
The Principal Financial Group
Ò
(The Principal
®
)
3
is a leader in offering businesses, individuals and
institutional clients a wide range of financial products and services, including retirement and investment
services, life and health insurance, and banking through its diverse family of financial services companies.
A member of the Fortune 500, the Principal Financial Group has $305.7 billion in assets under
management
4
and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe,
Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock
Exchange under the ticker symbol PFG. For more information, visit
www.principal.com
.
###
_____________________
3
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the
Principal Financial Group.
4
As of September 30, 2010