UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported): November 12, 2008

                                  BLUEFLY, INC.
                                  -------------
             (Exact name of registrant as specified in its charter)

         Delaware                     001-14498                13-3612110
----------------------------   ----------------------   ------------------------
(State or other jurisdiction      (Commission file          (I.R.S. Employer
    of incorporation)                  number)             Identification No.)

       42 West 39th Street, New York, New York             10018
     --------------------------------------------    --------------------
      (Address of principal executive offices)          (Zip Code)

       Registrant's Telephone Number, Including Area Code: (212) 354-4900
                                                          ---------------

                                      N/A
--------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

[ ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
      CFR 240.14a-12)

[ ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

[ ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))
<PAGE>

ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On November 12, 2008, Bluefly, Inc. (the "Company"), issued a press release (the
"Press  Release")  announcing  its results for the quarter  ended  September 30,
2008.  Further  details are  contained in the Press  Release,  which is attached
hereto as Exhibit 99.1 and is incorporated herein by reference.

The  information  contained in this  Current  Report on Form 8-K and the Exhibit
99.1  attached  hereto shall not be deemed to be "filed" for purposes of Section
18 of the Securities  Exchange Act of 1934, as amended,  or otherwise subject to
the liabilities of that section.  Such  information  will not be incorporated by
reference  into any  registration  statement  filed  by the  Company  under  the
Securities Act of 1933, as amended,  unless  specifically  identified therein as
being incorporated by reference.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits

    Exhibit No.   Description
    ------------  --------------------------------------------------------------
    99.1          Press Release dated November 12, 2008.
<PAGE>

                                   SIGNATURES

    Pursuant  to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                           BLUEFLY, INC.
                                           (Registrant)

Date:  November 12, 2008                   By:  /s/ Kara B. Jenny
                                                -------------------------------
                                                Name:   Kara B. Jenny
                                                Title:  Chief Financial Officer
[{"type": "8-K", "sequence": "1", "filename": "bf80940.txt", "secsgml_size_bytes": 3846}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "0403"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "081181469"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported): November 12, 2008

                                  BLUEFLY, INC.
                                  -------------
             (Exact name of registrant as specified in its charter)

         Delaware                     001-14498                13-3612110
----------------------------   ----------------------   ------------------------
(State or other jurisdiction      (Commission file          (I.R.S. Employer
    of incorporation)                  number)             Identification No.)

       42 West 39th Street, New York, New York             10018
     --------------------------------------------    --------------------
      (Address of principal executive offices)          (Zip Code)

       Registrant's Telephone Number, Including Area Code: (212) 354-4900
                                                          ---------------

                                      N/A
--------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[ ]   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

[ ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
      CFR 240.14a-12)

[ ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

[ ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))
ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On November 12, 2008, Bluefly, Inc. (the "Company"), issued a press release (the
"Press  Release")  announcing  its results for the quarter  ended  September 30,
2008.  Further  details are  contained in the Press  Release,  which is attached
hereto as Exhibit 99.1 and is incorporated herein by reference.

The  information  contained in this  Current  Report on Form 8-K and the Exhibit
99.1  attached  hereto shall not be deemed to be "filed" for purposes of Section
18 of the Securities  Exchange Act of 1934, as amended,  or otherwise subject to
the liabilities of that section.  Such  information  will not be incorporated by
reference  into any  registration  statement  filed  by the  Company  under  the
Securities Act of 1933, as amended,  unless  specifically  identified therein as
being incorporated by reference.

ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits

    Exhibit No.   Description
    ------------  --------------------------------------------------------------
    99.1          Press Release dated November 12, 2008.
SIGNATURES

    Pursuant  to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                           BLUEFLY, INC.
                                           (Registrant)

Date:  November 12, 2008                   By:  /s/ Kara B. Jenny
                                                -------------------------------
                                                Name:   Kara B. Jenny
                                                Title:  Chief Financial Officer