================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): April 11, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                    001-14498                13-3612110
------------------------------        ------------        ----------------------
       (State or other                (Commission            (IRS Employer
jurisdiction of incorporation)        File Number)        Identification Number)

        42 West 39th Street, New York, New York                   10018
       ----------------------------------------                 ---------
       (Address of principal executive offices)                 (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000
       ------------------------------------------------------------------


         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written communications  pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[ ]  Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
     CFR 240.14a-12)

[ ]  Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================

<PAGE>

                SECTION 5 - REGISTRANT'S BUSINESS AND OPERATIONS

             ITEM 1.01. ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

On April 11, 2007,  the Company  entered into a Fulfillment  Services  Agreement
(the "Agreement") with Fulfillment  Technologies,  LLC ("Filltek"),  pursuant to
which Filltek will provide order  fulfillment  and  warehousing  services to the
Company. Attached as Exhibit 99.1 is a copy of the Agreement.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)  EXHIBITS

*99.1 Fulfillment Services Agreement, dated as of April 11, 2007, by and between
the Company and Filltek.

*  Confidential  treatment  has been  requested  as to certain  portions of this
Exhibit. Such portions have been redacted.

<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                             BLUEFLY, INC.
                                             (Registrant)


Date: April 17, 2007
                                             By:    /s/ Patrick C. Barry
                                                    ----------------------------
                                             Name:  Patrick C. Barry
                                             Title: Chief Operating Officer and
                                                    Chief Financial Officer

<PAGE>

                                INDEX TO EXHIBITS

Exhibit No.
-----------

*99.1 Fulfillment Services Agreement, dated as of April 11, 2007, by and between
the Company and Filltek.

*  Confidential  treatment  has been  requested  as to certain  portions of this
Exhibit. Such portions have been redacted.
[{"type": "8-K", "sequence": "1", "filename": "bi70816.txt", "description": "FORM 8-K", "secsgml_size_bytes": 4128}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "07770413"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): April 11, 2007

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

           Delaware                    001-14498                13-3612110
------------------------------        ------------        ----------------------
       (State or other                (Commission            (IRS Employer
jurisdiction of incorporation)        File Number)        Identification Number)

        42 West 39th Street, New York, New York                   10018
       ----------------------------------------                 ---------
       (Address of principal executive offices)                 (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000
       ------------------------------------------------------------------

         --------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written communications  pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[ ]  Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
     CFR 240.14a-12)

[ ]  Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================
SECTION 5 - REGISTRANT'S BUSINESS AND OPERATIONS

             ITEM 1.01. ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

On April 11, 2007,  the Company  entered into a Fulfillment  Services  Agreement
(the "Agreement") with Fulfillment  Technologies,  LLC ("Filltek"),  pursuant to
which Filltek will provide order  fulfillment  and  warehousing  services to the
Company. Attached as Exhibit 99.1 is a copy of the Agreement.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(c)  EXHIBITS

*99.1 Fulfillment Services Agreement, dated as of April 11, 2007, by and between
the Company and Filltek.

*  Confidential  treatment  has been  requested  as to certain  portions of this
Exhibit. Such portions have been redacted.
SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                             BLUEFLY, INC.
                                             (Registrant)

Date: April 17, 2007
                                             By:    /s/ Patrick C. Barry
                                                    ----------------------------
                                             Name:  Patrick C. Barry
                                             Title: Chief Operating Officer and
                                                    Chief Financial Officer
INDEX TO EXHIBITS

Exhibit No.
-----------

*99.1 Fulfillment Services Agreement, dated as of April 11, 2007, by and between
the Company and Filltek.

*  Confidential  treatment  has been  requested  as to certain  portions of this
Exhibit. Such portions have been redacted.