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    <title>Unassociated Document</title>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">UNITED STATES</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 12pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">&#160;SECURITIES AND EXCHANGE
COMMISSION</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">WASHINGTON, D.C.
20549</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 14pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">FORM 8-K</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">CURRENT REPORT</font></font></div>
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THE</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">&#160;SECURITIES EXCHANGE ACT OF
1934</font></font></div>
    <div style="DISPLAY: block; TEXT-INDENT: 0pt"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">Date of report (Date of earliest event
reported): </font><font style="DISPLAY: inline; COLOR: #000000">October
5</font><font style="DISPLAY: inline; COLOR: #000000">, 2009</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 20pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000; TEXT-DECORATION: underline">BLUEFLY,
INC.</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">(Exact name of registrant as specified
in its charter)</font></font></div>
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      </font></td>
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      </font></td>
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      jurisdiction</font></font></div>
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      Employer</font></font></div>
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      No.)</font></font></div>
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              <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: times new roman"><font style="DISPLAY: inline; COLOR: #000000">42 West 39</font><font style="DISPLAY: inline; FONT-SIZE: 70%; VERTICAL-ALIGN: super; COLOR: #000000">th</font><font style="DISPLAY: inline; COLOR: #000000"> Street, New York, New
      York</font></font></div>
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            <td align="left" valign="bottom" width="4%"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: times new roman">&#160;
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  Code)</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">Registrant&#8217;s Telephone Number, Including
Area </font><font style="DISPLAY: inline; COLOR: #000000">Code:</font><font style="DISPLAY: inline; FONT-WEIGHT: bold; COLOR: #000000; TEXT-DECORATION: underline">
(212)&#160;944-8000</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt; TEXT-ALIGN: center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; FONT-WEIGHT: bold; COLOR: #000000; TEXT-DECORATION: none">N/A</font></font></div>
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changed since last report.)</font></font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">Check the appropriate box below if the
Form&#160;8-K filing is intended to simultaneously satisfy the filing obligation
of the registrant under any of the following provisions:</font></font></div>
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      Rule&#160;425 under the Securities Act (17 CFR
    230.425)</font></font></div>
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      Rule&#160;14a-12 under the Exchange Act (17 CFR
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      pursuant to Rule&#160;14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))</font></font></div>
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      pursuant to Rule&#160;13e-4(c) under the Exchange Act (17 CFR
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="left"><font style="DISPLAY: inline; FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font style="DISPLAY: inline; COLOR: #000000">ITEM 5.02. DEPARTURE OF DIRECTORS OR
CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS;
COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS.</font></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">On
October 5, 2009, the Compensation Committee (the &#8220;Committee&#8221;) of the Board of
Directors (the &#8220;Board&#8221;) of Bluefly, Inc. (the &#8220;Company&#8221;) approved the adoption
of a cash bonus plan for fiscal 2009 (the &#8220;Bonus Plan&#8221;) for Melissa
Payner-Gregor, the Company&#8217;s Chief Executive Officer (the &#8220;CEO&#8221;), and Kara
Jenny, the Company&#8217;s Chief Financial Officer (the &#8220;CFO&#8221;).&#160;&#160;The Bonus
Plan provides for the payment of a cash bonus to the CEO in the amount of
$125,000 to be paid this week and cash bonuses of $75,000 to the CEO and $33,000
to the CFO to be paid promptly after the Company&#8217;s fiscal year end, subject to
certain conditions, including their respective continued employment at fiscal
year end. The Bonus Plan also provides for contingent bonus payments to the CEO
and CFO if the Company achieves specified adjusted EBITDA target
levels.&#160;&#160;The range of the contingent bonuses which may become payable
under the Bonus Plan is between zero and $180,000 for the CEO and between zero
and $60,000 for the CFO. The contingent bonus payments, if any, are payable as
soon as practicable following the availability of the Company&#8217;s audited
financial statements (but in no event later than March 15, 2010), subject to the
respective continued employment of the CEO and CFO at fiscal year end. The Bonus
Plan is not in limitation of additional discretionary bonuses for performance
above the specified target levels.</font></div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Times New Roman"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font><font style="DISPLAY: inline; COLOR: #000000">Pursuant to the requirements of the
Securities Exchange Act of 1934, the Registrant has duly caused this report to
be signed on its behalf by the undersigned hereunto duly
authorized.</font></font></div>
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              <td valign="top" width="48%"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: times new roman">&#160;
      </font></td>
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    INC.</font></font></div>
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            <tr>
              <td valign="top" width="48%"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: times new roman">&#160;
      </font></td>
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            <tr>
              <td valign="top" width="48%"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: times new roman">&#160;
      </font></td>
              <td valign="top" width="4%"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: times new roman">&#160;
      </font></td>
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      2009</font></div>
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      Jenny</font></font></div>
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[{"type": "8-K", "sequence": "1", "filename": "k162344_8k.htm", "secsgml_size_bytes": 28358}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "0403"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "091112433"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
Unassociated Document
UNITED STATES
SECURITIES AND EXCHANGE
COMMISSION
WASHINGTON, D.C.
20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE
SECURITIES EXCHANGE ACT OF
1934
Date of report (Date of earliest event
reported):
October
5
, 2009
BLUEFLY,
INC.
(Exact name of registrant as specified
in its charter)
Delaware
001-14498
13-3612110
(State or other
      jurisdiction
of
      incorporation)
(Commission
      file
number)
(I.R.S.
      Employer
Identification
      No.)
42 West 39
th
Street, New York, New
      York
10018
(Address of principal executive
      offices)
(Zip
  Code)
Registrant's Telephone Number, Including
Area
Code:
(212) 944-8000
N/A
(Former name or former address, if
changed since last report.)
Check the appropriate box below if the
Form 8-K filing is intended to simultaneously satisfy the filing obligation
of the registrant under any of the following provisions:
o
Written communications pursuant to
      Rule 425 under the Securities Act (17 CFR
    230.425)
o
Soliciting material pursuant to
      Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)
o
Pre-commencement communications
      pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))
o
Pre-commencement communications
      pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
      240.13e-4(c))
ITEM 5.02. DEPARTURE OF DIRECTORS OR
CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS;
COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS.
On
October 5, 2009, the Compensation Committee (the "Committee") of the Board of
Directors (the "Board") of Bluefly, Inc. (the "Company") approved the adoption
of a cash bonus plan for fiscal 2009 (the "Bonus Plan") for Melissa
Payner-Gregor, the Company's Chief Executive Officer (the "CEO"), and Kara
Jenny, the Company's Chief Financial Officer (the "CFO").  The Bonus
Plan provides for the payment of a cash bonus to the CEO in the amount of
$125,000 to be paid this week and cash bonuses of $75,000 to the CEO and $33,000
to the CFO to be paid promptly after the Company's fiscal year end, subject to
certain conditions, including their respective continued employment at fiscal
year end. The Bonus Plan also provides for contingent bonus payments to the CEO
and CFO if the Company achieves specified adjusted EBITDA target
levels.  The range of the contingent bonuses which may become payable
under the Bonus Plan is between zero and $180,000 for the CEO and between zero
and $60,000 for the CFO. The contingent bonus payments, if any, are payable as
soon as practicable following the availability of the Company's audited
financial statements (but in no event later than March 15, 2010), subject to the
respective continued employment of the CEO and CFO at fiscal year end. The Bonus
Plan is not in limitation of additional discretionary bonuses for performance
above the specified target levels.
SIGNATURES
Pursuant to the requirements of the
Securities Exchange Act of 1934, the Registrant has duly caused this report to
be signed on its behalf by the undersigned hereunto duly
authorized.
BLUEFLY,
    INC.
(Registrant)
Date:
October 8,
      2009
By:
/s/ Kara B.
      Jenny
Name:
Kara B.
    Jenny
Title:
Chief Financial
      Officer