================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 ---------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): August 5, 2005

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Delaware                    001-14498                 13-3612110
----------------------------         ------------         ----------------------
(State or other jurisdiction          (Commission             (IRS Employer
      of incorporation)              File Number)         Identification Number)

         42 West 39th Street, New York, New York                10018
         ----------------------------------------            ----------
         (Address of principal executive offices)            (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000


--------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written communications pursuant to Rule 425 under the Securities
     Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================

<PAGE>

                 SECTION 5 - CORPORATE GOVERNANCE AND MANAGEMENT

 ITEM 5.02. DEPARTURE OF DIRECTORS OR PRINCIPAL OFFICERS; ELECTION OF DIRECTORS;
                       APPOINTMENT OF PRINCIPAL OFFICERS.

On August 5, 2005, Ann W. Jackson was appointed to the Company's Board of
Directors. Ms. Jackson, age 53, is currently a partner at private equity fund
Ripplewood Holdings. From 1980 to 2003, Ms. Jackson worked in diverse
departments and publications at Time, Inc. From 2002 to 2003, she served as
Group President of InStyle, Real Simple, Parenting and Essence Magazines. She
was the founding publisher of InStyle, which launched in 1994. During her tenure
at Time, Inc., Ms. Jackson also held positions in corporate finance, direct mail
for Time-Life Books in Europe and served as business manager for Money Magazine
and general manager for Sports Illustrated and People.

Attached as Exhibit 99.1 is a copy of the press release issued by the Company on
August 8, 2005 announcing the appointment of Ms. Jackson.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(C) EXHIBITS

99.1 Press Release Issued on August 8, 2005.

<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                              BLUEFLY, INC.
                                              (Registrant)

Date: August 8, 2005                          By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief  Financial Officer

<PAGE>

                                INDEX TO EXHIBITS

Exhibit No.
-----------
99.1          Press Release Issued on August 8, 2005.
[{"type": "8-K", "sequence": "1", "filename": "bi50809.txt", "secsgml_size_bytes": 4232}]
{"company-data": {"conformed-name": "BLUEFLY INC", "cik": "0001030896", "assigned-sic": "5961", "irs-number": "133612110", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "001-14498", "film-number": "051005416"}, "business-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018", "phone": "2129448000"}, "mail-address": {"street1": "42 WEST 39TH ST", "city": "NEW YORK", "state": "NY", "zip": "10018"}, "former-company": {"former-conformed-name": "PIVOT RULES INC", "date-changed": "19970305"}}
================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 ---------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES AND EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): August 5, 2005

                                  Bluefly, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

          Delaware                    001-14498                 13-3612110
----------------------------         ------------         ----------------------
(State or other jurisdiction          (Commission             (IRS Employer
      of incorporation)              File Number)         Identification Number)

         42 West 39th Street, New York, New York                10018
         ----------------------------------------            ----------
         (Address of principal executive offices)            (Zip Code)

       Registrant's telephone number, including area code: (212) 944-8000

--------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]  Written communications pursuant to Rule 425 under the Securities
     Act (17 CFR 230.425)

[ ]  Soliciting material pursuant to Rule 14a-12 under the Exchange
     Act (17 CFR 240.14a-12)

[ ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

================================================================================
SECTION 5 - CORPORATE GOVERNANCE AND MANAGEMENT

 ITEM 5.02. DEPARTURE OF DIRECTORS OR PRINCIPAL OFFICERS; ELECTION OF DIRECTORS;
                       APPOINTMENT OF PRINCIPAL OFFICERS.

On August 5, 2005, Ann W. Jackson was appointed to the Company's Board of
Directors. Ms. Jackson, age 53, is currently a partner at private equity fund
Ripplewood Holdings. From 1980 to 2003, Ms. Jackson worked in diverse
departments and publications at Time, Inc. From 2002 to 2003, she served as
Group President of InStyle, Real Simple, Parenting and Essence Magazines. She
was the founding publisher of InStyle, which launched in 1994. During her tenure
at Time, Inc., Ms. Jackson also held positions in corporate finance, direct mail
for Time-Life Books in Europe and served as business manager for Money Magazine
and general manager for Sports Illustrated and People.

Attached as Exhibit 99.1 is a copy of the press release issued by the Company on
August 8, 2005 announcing the appointment of Ms. Jackson.

                  SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

                  ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS

(C) EXHIBITS

99.1 Press Release Issued on August 8, 2005.
SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                              BLUEFLY, INC.
                                              (Registrant)

Date: August 8, 2005                          By:    /s/ Patrick C. Barry
                                                     ---------------------------
                                              Name:  Patrick C. Barry
                                              Title: Chief Operating Officer and
                                                     Chief  Financial Officer
INDEX TO EXHIBITS

Exhibit No.
-----------
99.1          Press Release Issued on August 8, 2005.