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<TITLE> The Boston Beer Company, Inc. (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	&nbsp;
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	January 8, 2016
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	The Boston Beer Company, Inc.
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<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	Massachusetts
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	001-14092
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	04-3284048
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
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	of incorporation)
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	File Number)
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	Identification No.)
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	One Design Center Place, Suite 850, Boston, Massachusetts
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	02210
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_________________________________<BR>
	(Address of principal executive offices)
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___________<BR>
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	Registrant&#146;s telephone number, including area code:
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	(617) 368-5000
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
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[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>Item&nbsp;5.02 Departure of Certain Officers; Election of Directors; Appointment of Certain
Officers; Compensatory Arrangements of Certain Officers.</B>
</FONT>

<P align="left" style="font-size: 11pt; text-indent: 4%">On January&nbsp;8, 2016, The Boston Beer Company, Inc. (NYSE: SAM) (the &#147;Company&#148;) announced that
Quincy B. Troupe will join the Company as Senior Vice President, Supply Chain in late January. Mr.
Troupe will report to Chief Executive Officer Martin F. Roper and will have primary responsibility
for overseeing the Company&#146;s supply chain, including brewery management, engineering, safety,
production quality, and scheduling.


<P align="left" style="font-size: 11pt; text-indent: 4%">Mr.&nbsp;Troupe, 49, previously worked for Campbell Soup Company, Inc. of Camden, New Jersey from
2010 through 2015, most recently as Vice President, Manufacturing and Supply Chain Strategy,
Pepperidge Farm division from 2013 to 2015. He held the position of Vice President, Supply Chain,
Campbell North America from 2010 to 2013. Prior to that, Mr.&nbsp;Troupe worked in various senior
operational roles with Mars, Inc. of McLean, Virginia from 1997 to 2010.


<P align="left" style="font-size: 11pt; text-indent: 4%">Mr.&nbsp;Troupe&#146;s annual salary will be $350,000, with his bonus potential determined by the
Company&#146;s performance against its &#147;Goals&#148; in accordance with its bonus &#147;Scale&#148;, both of which are
described in the Current Report on Form 8-K filed by the Company on December&nbsp;15, 2015. If the
Company achieves the 100% payout level on the Scale, Mr.&nbsp;Troupe&#146;s bonus will be 50% of his base
salary.


<P align="left" style="font-size: 11pt; text-indent: 4%">Additionally, the Company will grant Mr.&nbsp;Troupe an option (the &#147;Option&#148;) to purchase shares of
the Company&#146;s Class&nbsp;A Common Stock (&#147;Class&nbsp;A Shares&#148;) valued at approximately $2&nbsp;million. The
Option will be granted during the open window period following the Company&#146;s next earnings release
(the &#147;Grant Date&#148;) after he joins the Company. The number of shares will be determined on the
Grant Date based on the market price of the Class&nbsp;A Shares on the day prior to the Grant Date (the
&#147;Closing Price&#148;), and the per share exercise price will be the Closing Price. The Option will be
contingent upon Mr.&nbsp;Troupe&#146;s continued employment with the Company, with 20% of the shares vesting
on the anniversary of the Grant Date in each of the years 2019 through 2023, subject to accelerated
vesting upon the occurrence of certain specified events.


<P align="left" style="font-size: 11pt; text-indent: 4%">The Company will also grant Mr.&nbsp;Troupe a restricted stock award for a number of Class&nbsp;A Shares
on the Grant Date valued at approximately $750,000. The number of shares will be determined on the
Grant Date based on the Closing Price, and the per share exercise price will be the Closing Price.
The restricted stock award will be contingent upon Mr.&nbsp;Troupe&#146;s continued employment with the
Company, with one-third of the shares vesting on the anniversary of the Grant Date in each of the
years 2017 through 2019, subject to accelerated vesting upon the occurrence of certain specified
events.


<P align="left" style="font-size: 11pt; text-indent: 4%">Mr.&nbsp;Troupe has no familial or other material relationship with the Company, either directly or
as a partner, shareholder, or officer of an organization that has a relationship with the Company.


<P align="left" style="font-size: 11pt; text-indent: 4%">The Company issued a press release regarding such appointment, which is attached hereto as
Exhibit&nbsp;99.1 and is incorporated by reference herein.



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	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	The Boston Beer Company, Inc.
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<I>
	January 8, 2016
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	By:
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	/s/ Martin F. Roper
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	Name: Martin F. Roper
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	Title: Chief Executive Officer
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	Exhibit&nbsp;Index
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	Exhibit No.
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	Description
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	99.1
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Press Release of The Boston Beer Company, Inc. dated January 8, 2016.
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The Boston Beer Company, Inc. (Form: 8-K)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
January 8, 2016
The Boston Beer Company, Inc.
__________________________________________
(Exact name of registrant as specified in its charter)
Massachusetts
001-14092
04-3284048
_____________________
(State or other jurisdiction
_____________
(Commission
______________
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)
One Design Center Place, Suite 850, Boston, Massachusetts
02210
_________________________________
(Address of principal executive offices)
___________
(Zip Code)
Registrant's telephone number, including area code:
(617) 368-5000
Not Applicable
______________________________________________
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:
[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Top of the Form
Item 5.02 Departure of Certain Officers; Election of Directors; Appointment of Certain
Officers; Compensatory Arrangements of Certain Officers.
On January 8, 2016, The Boston Beer Company, Inc. (NYSE: SAM) (the "Company") announced that
Quincy B. Troupe will join the Company as Senior Vice President, Supply Chain in late January. Mr.
Troupe will report to Chief Executive Officer Martin F. Roper and will have primary responsibility
for overseeing the Company's supply chain, including brewery management, engineering, safety,
production quality, and scheduling.
Mr. Troupe, 49, previously worked for Campbell Soup Company, Inc. of Camden, New Jersey from
2010 through 2015, most recently as Vice President, Manufacturing and Supply Chain Strategy,
Pepperidge Farm division from 2013 to 2015. He held the position of Vice President, Supply Chain,
Campbell North America from 2010 to 2013. Prior to that, Mr. Troupe worked in various senior
operational roles with Mars, Inc. of McLean, Virginia from 1997 to 2010.
Mr. Troupe's annual salary will be $350,000, with his bonus potential determined by the
Company's performance against its "Goals" in accordance with its bonus "Scale", both of which are
described in the Current Report on Form 8-K filed by the Company on December 15, 2015. If the
Company achieves the 100% payout level on the Scale, Mr. Troupe's bonus will be 50% of his base
salary.
Additionally, the Company will grant Mr. Troupe an option (the "Option") to purchase shares of
the Company's Class A Common Stock ("Class A Shares") valued at approximately $2 million. The
Option will be granted during the open window period following the Company's next earnings release
(the "Grant Date") after he joins the Company. The number of shares will be determined on the
Grant Date based on the market price of the Class A Shares on the day prior to the Grant Date (the
"Closing Price"), and the per share exercise price will be the Closing Price. The Option will be
contingent upon Mr. Troupe's continued employment with the Company, with 20% of the shares vesting
on the anniversary of the Grant Date in each of the years 2019 through 2023, subject to accelerated
vesting upon the occurrence of certain specified events.
The Company will also grant Mr. Troupe a restricted stock award for a number of Class A Shares
on the Grant Date valued at approximately $750,000. The number of shares will be determined on the
Grant Date based on the Closing Price, and the per share exercise price will be the Closing Price.
The restricted stock award will be contingent upon Mr. Troupe's continued employment with the
Company, with one-third of the shares vesting on the anniversary of the Grant Date in each of the
years 2017 through 2019, subject to accelerated vesting upon the occurrence of certain specified
events.
Mr. Troupe has no familial or other material relationship with the Company, either directly or
as a partner, shareholder, or officer of an organization that has a relationship with the Company.
The Company issued a press release regarding such appointment, which is attached hereto as
Exhibit 99.1 and is incorporated by reference herein.
Top of the Form
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
The Boston Beer Company, Inc.
January 8, 2016
By:
/s/ Martin F. Roper
Name: Martin F. Roper
Title: Chief Executive Officer
Top of the Form
Exhibit Index
Exhibit No.
Description
99.1
Press Release of The Boston Beer Company, Inc. dated January 8, 2016.