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<TITLE> The Boston Beer Company, Inc. (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	&nbsp;
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	December 7, 2016
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	The Boston Beer Company, Inc.
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<BR>__________________________________________<BR>
	(Exact name of registrant as specified in its charter)
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	Massachusetts
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	001-14092
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	04-3284048
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
	(Commission
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______________<BR>
	(I.R.S. Employer
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	of incorporation)
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	File Number)
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	Identification No.)
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	One Design Center Place, Suite 850, Boston, Massachusetts
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	02210
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_________________________________<BR>
	(Address of principal executive offices)
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	&nbsp;
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___________<BR>
	(Zip Code)
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	Registrant&#146;s telephone number, including area code:
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	(617) 368-5000
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
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[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>Item&nbsp;5.02 Departure of Certain Officers; Election of Directors; Appointment of Certain
Officers; Compensatory Arrangements of Certain Officers.</B>
</FONT>

<P align="left" style="font-size: 11pt"><U><B>2017 Bonus Opportunities</B></U>


<P align="left" style="font-size: 11pt; text-indent: 4%">At its meeting on December&nbsp;7, 2016, the Compensation Committee of the Board of Directors of
the Company approved Shared Company-Wide Goals (the &#147;Goals&#148;) and related 2017 bonus objectives for
the Company&#146;s Named Executive Officers (&#147;NEOs&#148;). The Goals consist of achieving: (1)&nbsp;certain
depletions growth targets over 2016, which are weighted as 60% of the Goals; (2)&nbsp;certain Earnings
Before Interest & Tax (&#147;EBIT&#148;) targets, which are weighted as 20% of the Goals; and (3)&nbsp;the
generation of certain resource efficiency and cost savings targets, which are weighted as 20% of
the Goals. Bonus payouts will be determined in accordance with a scale that provides for between
0% and 250% payout, based on the Company&#146;s performance against the depletions growth, EBIT, and
resource efficiency targets in 2017 (the &#147;Scale&#148;). The payout levels will be based on the
weighting and achievement of those targets. Assessment of the achievement of the Goals is within
the purview of the Compensation Committee.


<P align="left" style="font-size: 11pt; text-indent: 4%">The 2017 bonus opportunities for the NEOs, approved by the Compensation Committee, will be
100% based on the Company&#146;s performance against the Goals in accordance with the Scale. If the
Company achieves the 100% payout level on the Scale, the bonus potential of the NEOs will range
between 60% and 100% of their respective base salaries. The bonus potential of the Company&#146;s
currently-serving NEOs are as follows:



<P align="left" style="margin-left:6%; font-size: 11pt">Martin F. Roper, President and Chief Executive Officer: 80% of base salary;
<BR>
C. James Koch, Founder and Executive Chairman: 100% of base salary;
<BR>
John C. Geist, Chief Sales Officer: 60% of base salary; and
<BR>
Frank H. Smalla, Chief Financial Officer and Treasurer, 60% of base salary.


<P align="left" style="font-size: 11pt">The bonus potential of the Company&#146;s other executive officers will range between 25% and 50% of
their respective base salaries, with payout levels to be calculated in accordance with the Scale.


<P align="left" style="font-size: 11pt"><U><B>Equity Compensation</B></U>


<P align="left" style="font-size: 11pt; text-indent: 4%">At its meeting on December&nbsp;7, 2016, the Compensation Committee approved, subject to
ratification and approval by the full Board of Directors, the following option and restricted stock
award grants of shares of the Company&#146;s Class&nbsp;A Common Stock, pursuant to the Company&#146;s Employee
Equity Incentive Plan. The grants were subsequently ratified and approved by the full Board of
Directors at its December&nbsp;8, 2016 meeting and will be effective January&nbsp;1, 2017.


<P align="left" style="font-size: 11pt"><I>Grant of Options to Executive Chairman</I>


<P align="left" style="font-size: 11pt; text-indent: 4%">The Compensation Committee approved a grant to Mr.&nbsp;Koch of an option, effective on January&nbsp;1,
2017. The option will have an accounting value of $225,000, based on the closing price of the
Company&#146;s Class&nbsp;A Common Stock on December&nbsp;30, 2016. The number of shares that may become
exercisable will be dependent upon the Company achieving certain compounded annual growth rate
targets based on depletions growth in Fiscal Year 2019 over Fiscal Year 2016. The determination of
the eligibility for vesting of these options will be made by the Compensation Committee before
March&nbsp;1, 2020. If the primary depletions target is achieved, 33% of the eligible shares will vest
on March&nbsp;1, 2020, 33% of the shares will vest on January&nbsp;1, 2021, and 34% of the shares will on
January&nbsp;21, 2022, contingent on continued employment on the applicable vesting dates and subject to
accelerated vesting upon the occurrence of certain specified events. If the secondary depletions
target is achieved and the primary depletions target is not achieved, 16.5% of the eligible shares
will vest on March&nbsp;1, 2020, 16.5% of the shares will vest on January&nbsp;1, 2021, and 17% of the shares
will on January&nbsp;21, 2022, contingent on continued employment on the applicable vesting dates and
subject to accelerated vesting upon the occurrence of certain specified events. The options will
lapse to the extent that the depletions targets are not met.


<P align="left" style="font-size: 11pt"><I>Other Equity Grants</I>


<P align="left" style="font-size: 11pt; text-indent: 4%">In addition to the option to be granted to the Executive Chairman, an option with an
accounting value of $200,000, based on the closing price of the Company&#146;s Class&nbsp;A Common Stock on
December&nbsp;30, 2016, will be granted to another executive officer of the Company. The option will be
subject to the same vesting criteria and schedule as the option granted to the Executive Chairman.


<P align="left" style="font-size: 11pt; text-indent: 4%">The approved equity grants also include an aggregate of $2,112,000 in restricted stock award
grants to be awarded to two executive officers and to other senior managers and key employees of
the Company, effective as of January&nbsp;1, 2017. These restricted stock awards will vest 20% per year
on January 1 in each of the years 2018 through 2022, contingent on continued employment on the
respective vesting dates, and subject to accelerated vesting upon the occurrence of certain
specified events. No NEOs will receive restricted stock awards.


<P align="left" style="font-size: 11pt"><U><B>Approval of Class&nbsp;B Stockholders</B></U>


<P align="left" style="font-size: 11pt; text-indent: 4%">All of the bonus opportunities and equity compensation grants described above were approved by
the holders of the Company&#146;s Class&nbsp;B Common Stock.



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	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	The Boston Beer Company, Inc.
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<I>
	December 13, 2016
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	By:
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<I>
	Frank H. Smalla
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	Name: Frank H. Smalla
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<I>
	Title: Chief Financial Officer
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The Boston Beer Company, Inc. (Form: 8-K)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
December 7, 2016
The Boston Beer Company, Inc.
__________________________________________
(Exact name of registrant as specified in its charter)
Massachusetts
001-14092
04-3284048
_____________________
(State or other jurisdiction
_____________
(Commission
______________
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)
One Design Center Place, Suite 850, Boston, Massachusetts
02210
_________________________________
(Address of principal executive offices)
___________
(Zip Code)
Registrant's telephone number, including area code:
(617) 368-5000
Not Applicable
______________________________________________
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:
[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Top of the Form
Item 5.02 Departure of Certain Officers; Election of Directors; Appointment of Certain
Officers; Compensatory Arrangements of Certain Officers.
2017 Bonus Opportunities
At its meeting on December 7, 2016, the Compensation Committee of the Board of Directors of
the Company approved Shared Company-Wide Goals (the "Goals") and related 2017 bonus objectives for
the Company's Named Executive Officers ("NEOs"). The Goals consist of achieving: (1) certain
depletions growth targets over 2016, which are weighted as 60% of the Goals; (2) certain Earnings
Before Interest & Tax ("EBIT") targets, which are weighted as 20% of the Goals; and (3) the
generation of certain resource efficiency and cost savings targets, which are weighted as 20% of
the Goals. Bonus payouts will be determined in accordance with a scale that provides for between
0% and 250% payout, based on the Company's performance against the depletions growth, EBIT, and
resource efficiency targets in 2017 (the "Scale"). The payout levels will be based on the
weighting and achievement of those targets. Assessment of the achievement of the Goals is within
the purview of the Compensation Committee.
The 2017 bonus opportunities for the NEOs, approved by the Compensation Committee, will be
100% based on the Company's performance against the Goals in accordance with the Scale. If the
Company achieves the 100% payout level on the Scale, the bonus potential of the NEOs will range
between 60% and 100% of their respective base salaries. The bonus potential of the Company's
currently-serving NEOs are as follows:
Martin F. Roper, President and Chief Executive Officer: 80% of base salary;
C. James Koch, Founder and Executive Chairman: 100% of base salary;
John C. Geist, Chief Sales Officer: 60% of base salary; and
Frank H. Smalla, Chief Financial Officer and Treasurer, 60% of base salary.
The bonus potential of the Company's other executive officers will range between 25% and 50% of
their respective base salaries, with payout levels to be calculated in accordance with the Scale.
Equity Compensation
At its meeting on December 7, 2016, the Compensation Committee approved, subject to
ratification and approval by the full Board of Directors, the following option and restricted stock
award grants of shares of the Company's Class A Common Stock, pursuant to the Company's Employee
Equity Incentive Plan. The grants were subsequently ratified and approved by the full Board of
Directors at its December 8, 2016 meeting and will be effective January 1, 2017.
Grant of Options to Executive Chairman
The Compensation Committee approved a grant to Mr. Koch of an option, effective on January 1,
2017. The option will have an accounting value of $225,000, based on the closing price of the
Company's Class A Common Stock on December 30, 2016. The number of shares that may become
exercisable will be dependent upon the Company achieving certain compounded annual growth rate
targets based on depletions growth in Fiscal Year 2019 over Fiscal Year 2016. The determination of
the eligibility for vesting of these options will be made by the Compensation Committee before
March 1, 2020. If the primary depletions target is achieved, 33% of the eligible shares will vest
on March 1, 2020, 33% of the shares will vest on January 1, 2021, and 34% of the shares will on
January 21, 2022, contingent on continued employment on the applicable vesting dates and subject to
accelerated vesting upon the occurrence of certain specified events. If the secondary depletions
target is achieved and the primary depletions target is not achieved, 16.5% of the eligible shares
will vest on March 1, 2020, 16.5% of the shares will vest on January 1, 2021, and 17% of the shares
will on January 21, 2022, contingent on continued employment on the applicable vesting dates and
subject to accelerated vesting upon the occurrence of certain specified events. The options will
lapse to the extent that the depletions targets are not met.
Other Equity Grants
In addition to the option to be granted to the Executive Chairman, an option with an
accounting value of $200,000, based on the closing price of the Company's Class A Common Stock on
December 30, 2016, will be granted to another executive officer of the Company. The option will be
subject to the same vesting criteria and schedule as the option granted to the Executive Chairman.
The approved equity grants also include an aggregate of $2,112,000 in restricted stock award
grants to be awarded to two executive officers and to other senior managers and key employees of
the Company, effective as of January 1, 2017. These restricted stock awards will vest 20% per year
on January 1 in each of the years 2018 through 2022, contingent on continued employment on the
respective vesting dates, and subject to accelerated vesting upon the occurrence of certain
specified events. No NEOs will receive restricted stock awards.
Approval of Class B Stockholders
All of the bonus opportunities and equity compensation grants described above were approved by
the holders of the Company's Class B Common Stock.
Top of the Form
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
The Boston Beer Company, Inc.
December 13, 2016
By:
Frank H. Smalla
Name: Frank H. Smalla
Title: Chief Financial Officer