UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K


                                 CURRENT REPORT
     PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

      DATE OF REPORT: (DATE OF EARLIEST EVENT REPORTED):  DECEMBER 9, 2004

                         COMMISSION FILE NO.:  000-32885

                                    XA, INC.
                          -----------------------------
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

               NEVADA                                88-0471263
      ---------------------------           -------------------------------
     (STATE OR OTHER JURISDICTION          (IRS EMPLOYER IDENTIFICATION NO.)
      OF INCORPORATION)

         875 NORTH MICHIGAN AVENUE, SUITE 2626, CHICAGO, ILLINOIS 60611
                 -----------------------------------------------
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (312) 397-9100
                                 --------------
                            (ISSUER TELEPHONE NUMBER)


                          THE EXPERIENTIAL AGENCY, INC.
                          ----------------------------
                                  (FORMER NAME)

ITEM 8.01 OTHER EVENTS.

XA,  Inc.,  formerly  The  Experiential  Agency,  Inc.  (the  "Company") filed a
Certificate of Amendment ("Amendment") to its Articles of Incorporation with the
Secretary of State of Nevada, which became effective December 9, 2004, to affect
a name change, increase its authorized shares, affect a reverse stock split, and
reauthorize  the  par  value of its common stock.  The Amendment affected a name
change  of  the  Company  to  "XA, Inc.", increased the authorized shares of the
Company  to  Two  Hundred  Million  (200,000,000)  shares  of  common stock, and
authorized  the  issuance of Ten Million (10,000,000) shares of preferred stock.

As a result of a 1:20 reverse stock split affected in the Amendment, the Company
now  has  Ten  Million  (10,000,000)  shares  of  common  stock and Five Hundred
Thousand  (500,000)  shares  of  preferred  stock authorized. The Amendment also
re-authorized the par value of $.001 per share of the Company's common stock and
re-authorized  a  par value of $.001 per share of the Company's preferred stock.

<PAGE>

Shares  of the preferred stock of the Company may be issued from time to time in
one or more series, each of which shall have distinctive designation or title as
shall  be  determined  by  the  Board  of  Directors  of  the Company ("Board of
Directors")  prior to the issuance of any shares thereof.  Preferred stock shall
have  such  voting  powers,  full  or  limited,  or  no  voting powers, and such
preferences  and  relative,  participating, optional or other special rights and
such  qualifications, limitations or restrictions thereof, as shall be stated in
such  resolution  or resolutions providing for the issue of such class or series
of preferred stock as may be adopted from time to time by the Board of Directors
prior to the issuance of any shares thereof.  The number of authorized shares of
preferred  stock  may  be  increased  or  decreased (but not below the number of
shares  thereof  then  outstanding)  by the affirmative vote of the holders of a
majority  of  the voting power of all the then outstanding shares of the capital
stock  of  the  Company entitled to vote generally in the election of directors,
voting together as a single class, without a separate vote of the holders of the
preferred  stock,  or  any  series thereof, unless a vote of any such holders is
required  pursuant  to  any  preferred  stock  designation.

The  Amendment  was  approved  at  the Company's annual meeting ("Meeting") held
December  3,  2004.  The  number  of shares of the Company outstanding as of the
record  date  of the Meeting was 65,971,084 and the number of shares entitled to
vote  at  the Meeting was the same.  The number of shares which voted to approve
the  Amendment was 42,284,636 shares, which represented a majority of the issued
and  outstanding  shares  of  the  Company.

As  a result of the name change, the Company's common stock will trade under the
new  stock  symbol  "XAIN"  beginning  on  December  9,  2004.

ITEM  9.1          FINANCIAL  STATEMENTS  AND  EXHIBITS

c)     Exhibits:

3.1     Certificate of Amendment to the Company's Articles of Incorporation

                                   Signatures

Pursuant  to  the  requirement  of  the  Securities  Exchange  Act  of 1934, the
Registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  thereunto  duly  authorized.

XA, Inc.

December 9, 2004

/s/ Frank Goldstin
-------------------------
Frank Goldstin
Chief Executive Officer

<PAGE>
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{"company-data": {"conformed-name": "EXPERIENTIAL AGENCY INC", "cik": "0001132034", "assigned-sic": "8741", "irs-number": "880471263", "state-of-incorporation": "NV", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-32885", "film-number": "041191665"}, "business-address": {"street1": "JOHN HANCOCK CENTER", "street2": "875 NORTH MICHIGAN AVENUE, SUITE 2626", "city": "CHICAGO", "state": "IL", "zip": "60611", "phone": "312-397-9100"}, "mail-address": {"street1": "JOHN HANCOCK CENTER", "street2": "875 NORTH MICHIGAN AVENUE, SUITE 2626", "city": "CHICAGO", "state": "IL", "zip": "60611"}, "former-company": {"former-conformed-name": "SYNREAL SERVICES CORP", "date-changed": "20010109"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

      DATE OF REPORT: (DATE OF EARLIEST EVENT REPORTED):  DECEMBER 9, 2004

                         COMMISSION FILE NO.:  000-32885

                                    XA, INC.
                          -----------------------------
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

               NEVADA                                88-0471263
      ---------------------------           -------------------------------
     (STATE OR OTHER JURISDICTION          (IRS EMPLOYER IDENTIFICATION NO.)
      OF INCORPORATION)

         875 NORTH MICHIGAN AVENUE, SUITE 2626, CHICAGO, ILLINOIS 60611
                 -----------------------------------------------
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (312) 397-9100
                                 --------------
                            (ISSUER TELEPHONE NUMBER)

                          THE EXPERIENTIAL AGENCY, INC.
                          ----------------------------
                                  (FORMER NAME)

ITEM 8.01 OTHER EVENTS.

XA,  Inc.,  formerly  The  Experiential  Agency,  Inc.  (the  "Company") filed a
Certificate of Amendment ("Amendment") to its Articles of Incorporation with the
Secretary of State of Nevada, which became effective December 9, 2004, to affect
a name change, increase its authorized shares, affect a reverse stock split, and
reauthorize  the  par  value of its common stock.  The Amendment affected a name
change  of  the  Company  to  "XA, Inc.", increased the authorized shares of the
Company  to  Two  Hundred  Million  (200,000,000)  shares  of  common stock, and
authorized  the  issuance of Ten Million (10,000,000) shares of preferred stock.

As a result of a 1:20 reverse stock split affected in the Amendment, the Company
now  has  Ten  Million  (10,000,000)  shares  of  common  stock and Five Hundred
Thousand  (500,000)  shares  of  preferred  stock authorized. The Amendment also
re-authorized the par value of $.001 per share of the Company's common stock and
re-authorized  a  par value of $.001 per share of the Company's preferred stock.
Shares  of the preferred stock of the Company may be issued from time to time in
one or more series, each of which shall have distinctive designation or title as
shall  be  determined  by  the  Board  of  Directors  of  the Company ("Board of
Directors")  prior to the issuance of any shares thereof.  Preferred stock shall
have  such  voting  powers,  full  or  limited,  or  no  voting powers, and such
preferences  and  relative,  participating, optional or other special rights and
such  qualifications, limitations or restrictions thereof, as shall be stated in
such  resolution  or resolutions providing for the issue of such class or series
of preferred stock as may be adopted from time to time by the Board of Directors
prior to the issuance of any shares thereof.  The number of authorized shares of
preferred  stock  may  be  increased  or  decreased (but not below the number of
shares  thereof  then  outstanding)  by the affirmative vote of the holders of a
majority  of  the voting power of all the then outstanding shares of the capital
stock  of  the  Company entitled to vote generally in the election of directors,
voting together as a single class, without a separate vote of the holders of the
preferred  stock,  or  any  series thereof, unless a vote of any such holders is
required  pursuant  to  any  preferred  stock  designation.

The  Amendment  was  approved  at  the Company's annual meeting ("Meeting") held
December  3,  2004.  The  number  of shares of the Company outstanding as of the
record  date  of the Meeting was 65,971,084 and the number of shares entitled to
vote  at  the Meeting was the same.  The number of shares which voted to approve
the  Amendment was 42,284,636 shares, which represented a majority of the issued
and  outstanding  shares  of  the  Company.

As  a result of the name change, the Company's common stock will trade under the
new  stock  symbol  "XAIN"  beginning  on  December  9,  2004.

ITEM  9.1          FINANCIAL  STATEMENTS  AND  EXHIBITS

c)     Exhibits:

3.1     Certificate of Amendment to the Company's Articles of Incorporation

                                   Signatures

Pursuant  to  the  requirement  of  the  Securities  Exchange  Act  of 1934, the
Registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  thereunto  duly  authorized.

XA, Inc.

December 9, 2004

/s/ Frank Goldstin
-------------------------
Frank Goldstin
Chief Executive Officer