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<TITLE> The Boston Beer Company, Inc. (Form: 8-K) </TITLE>
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		UNITED STATES<BR>
	SECURITIES AND EXCHANGE COMMISSION
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	WASHINGTON, D.C. 20549
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	FORM 8-K
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	CURRENT REPORT
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	Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934
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	Date of Report (Date of Earliest Event Reported):
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	February 9, 2016
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	The Boston Beer Company, Inc.
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	(Exact name of registrant as specified in its charter)
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	Massachusetts
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	001-14092
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	04-3284048
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_____________________<BR>
	(State or other jurisdiction
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_____________<BR>
	(Commission
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	(I.R.S. Employer
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	of incorporation)
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	File Number)
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	Identification No.)
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	One Design Center Place, Suite 850, Boston, Massachusetts
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	02210
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_________________________________<BR>
	(Address of principal executive offices)
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___________<BR>
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	Registrant&#146;s telephone number, including area code:
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	(617) 368-5000
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	Not Applicable
<BR>______________________________________________<BR>
	Former name or former address, if changed since last report
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	&nbsp;
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Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:</FONT>
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[&nbsp;&nbsp;]&nbsp;&nbsp;Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))<br>
[&nbsp;&nbsp;]&nbsp;&nbsp;Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))<br>
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<P align="left" style="font-size: 10pt"><FONT style="font-size: 11pt"><B>Item&nbsp;5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of
Principal Officers; Compensatory Arrangements of Certain Officers.</B>
</FONT>

<P align="left" style="font-size: 11pt">(a)&nbsp;<U>Retirement of William F. Urich</U>


<P align="left" style="font-size: 11pt; text-indent: 4%">On February&nbsp;10, 2016, William F. Urich advised the Board of Directors of the Company that he
will retire from his position of Treasurer and Chief Financial Officer effective as of the close of
business on February&nbsp;19, 2016. In August&nbsp;2015, Mr.&nbsp;Urich had informed the Company that he intended
to retire at an undetermined time in 2016, as reported in a Current Report on Form 8-K filed by the
Company on August&nbsp;12, 2015. Mr.&nbsp;Urich, 59, was appointed Treasurer and Chief Financial Officer of
the Company in September&nbsp;2003.


<P align="left" style="font-size: 11pt"><FONT style="font-size: 12pt">(b) </FONT><FONT style="font-size: 11pt"><U>Appointment of Frank H. Smalla as Treasurer and Chief Financial Officer</U>
</FONT>

<P align="left" style="font-size: 11pt; text-indent: 4%">On February&nbsp;10, 2016, the Company appointed </FONT><FONT style="font-size: 12pt">Frank H. Smalla, 50, to the position of
</FONT><FONT style="font-size: 11pt">Treasurer and Chief Financial Officer, effective as of the close of business on February&nbsp;19,
2016. As reported in a Current Report on Form 8-K filed by the Company on December&nbsp;18, 2015, Mr.
Smalla joined the Company as Senior Vice President, Finance on January&nbsp;4, 2016, with the
understanding that he would be appointed Treasurer and Chief Financial Officer upon Mr.&nbsp;Urich&#146;s
retirement. There are no changes to the compensation of Mr.&nbsp;Smalla, as reported in the December&nbsp;18,
2015 Current Report on Form 8-K, in connection with this appointment.
</FONT>

<P align="left" style="font-size: 11pt">(c)&nbsp;<U>Named Executive Officer Bonuses and Salaries</U>


<P align="left" style="font-size: 11pt; text-indent: 4%">At its meeting on February&nbsp;9, 2016, the Compensation Committee of the Company&#146;s Board of
Directors approved the payment of bonuses earned in 2015 for President and Chief Executive Officer
Martin F. Roper, Chairman C. James Koch, and the other Named Executive Officers of the Company,
namely Mr.&nbsp;Urich, Chief Sales Officer John C. Geist, Vice President, Brand Development Robert P.
Pagano, and Vice President, Operations Thomas W. Lance. The Committee approved bonuses of:



<P align="left" style="margin-left:4%; font-size: 11pt">$93,960 for Mr.&nbsp;Roper, or 15% of his potential base bonus, and 0% of his Stretch Goals;
<BR>
$81,000 for Mr.&nbsp;Koch, or 20% of his potential bonus;
<BR>
$146,250 for Mr.&nbsp;Urich, or 65% of his potential bonus;
<BR>
$85,500 for Mr.&nbsp;Geist, or 38% of his potential bonus;
<BR>
$69,615 for Mr.&nbsp;Pagano, or 39% of his potential bonus; and
<BR>
$48,880 for Mr.&nbsp;Lance, or 26% of his potential bonus;


<P align="left" style="font-size: 11pt">Additionally, the Compensation Committee awarded Mr.&nbsp;Urich a discretionary bonus of $150,000 in
recognition of his contributions and achievements throughout the 2015 Fiscal Year, particularly
with respect to his management of the Company&#146;s Boston operational team. The Compensation
Committee also deducted 10% of Mr.&nbsp;Lance&#146;s bonus earnings, or $4,888, due to brewery processing
errors, for a total bonus of $43,992.


<P align="left" style="font-size: 11pt">The Committee also approved 2016 base salaries for its Named Executive Officers of:



<P align="left" style="margin-left:4%; font-size: 11pt">$783,000 for Mr.&nbsp;Roper, a 0% increase from his 2015 base salary;
<BR>
$405,000 for Mr.&nbsp;Koch, a 0% increase from his 2015 base salary;
<BR>
$464,000 for Mr.&nbsp;Urich, a 3.1% increase from his 2015 base salary;
<BR>
$357,000 for Mr.&nbsp;Pagano, a 0% increase from his 2015 base salary; and
<BR>
$376,000 for Mr.&nbsp;Lance, a 0% increase from his 2015 base salary.


<P align="left" style="font-size: 11pt">The increase in Mr.&nbsp;Urich&#146;s salary is for the period from January&nbsp;1, 2016 through February&nbsp;19,
2016. Mr.&nbsp;Pagano&#146;s and Mr.&nbsp;Lance&#146;s salaries are for the period from January&nbsp;1, 2016 through March
31, 2016.


<P align="left" style="font-size: 11pt"><B>Item&nbsp;8.01 Other Events.</B>


<P align="left" style="font-size: 11pt"><U>Amendment to Compensation Committee Charter</U>


<P align="left" style="font-size: 11pt; text-indent: 4%">On February&nbsp;10, 2016, the Board of Directors voted to amend the Charter of the Compensation
Committee, a copy of which is posted on the Company&#146;s investor relations website at
www.bostonbeer.com.


<P align="left" style="font-size: 11pt"><U>Increase in Aggregate Expenditure Limit to Stock Repurchase Program</U>


<P align="left" style="font-size: 11pt; text-indent: 4%">On February&nbsp;10, 2016, the Board of Directors authorized an increase in the aggregate
expenditure limit for the Company&#146;s stock repurchase program by $50.0&nbsp;million, thereby increasing
the limit from $525.0&nbsp;million to $575.0&nbsp;million.



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	SIGNATURES
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	Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
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	The Boston Beer Company, Inc.
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	February 12, 2016
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	/s/ William F. Urich
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	Name: William F. Urich
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	Title: Chief Financial Officer
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The Boston Beer Company, Inc. (Form: 8-K)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
February 9, 2016
The Boston Beer Company, Inc.
__________________________________________
(Exact name of registrant as specified in its charter)
Massachusetts
001-14092
04-3284048
_____________________
(State or other jurisdiction
_____________
(Commission
______________
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)
One Design Center Place, Suite 850, Boston, Massachusetts
02210
_________________________________
(Address of principal executive offices)
___________
(Zip Code)
Registrant's telephone number, including area code:
(617) 368-5000
Not Applicable
______________________________________________
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any
of the following provisions:
[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Top of the Form
Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of
Principal Officers; Compensatory Arrangements of Certain Officers.
(a)
Retirement of William F. Urich
On February 10, 2016, William F. Urich advised the Board of Directors of the Company that he
will retire from his position of Treasurer and Chief Financial Officer effective as of the close of
business on February 19, 2016. In August 2015, Mr. Urich had informed the Company that he intended
to retire at an undetermined time in 2016, as reported in a Current Report on Form 8-K filed by the
Company on August 12, 2015. Mr. Urich, 59, was appointed Treasurer and Chief Financial Officer of
the Company in September 2003.
(b)
Appointment of Frank H. Smalla as Treasurer and Chief Financial Officer
On February 10, 2016, the Company appointed
Frank H. Smalla, 50, to the position of
Treasurer and Chief Financial Officer, effective as of the close of business on February 19,
2016. As reported in a Current Report on Form 8-K filed by the Company on December 18, 2015, Mr.
Smalla joined the Company as Senior Vice President, Finance on January 4, 2016, with the
understanding that he would be appointed Treasurer and Chief Financial Officer upon Mr. Urich's
retirement. There are no changes to the compensation of Mr. Smalla, as reported in the December 18,
2015 Current Report on Form 8-K, in connection with this appointment.
(c)
Named Executive Officer Bonuses and Salaries
At its meeting on February 9, 2016, the Compensation Committee of the Company's Board of
Directors approved the payment of bonuses earned in 2015 for President and Chief Executive Officer
Martin F. Roper, Chairman C. James Koch, and the other Named Executive Officers of the Company,
namely Mr. Urich, Chief Sales Officer John C. Geist, Vice President, Brand Development Robert P.
Pagano, and Vice President, Operations Thomas W. Lance. The Committee approved bonuses of:
$93,960 for Mr. Roper, or 15% of his potential base bonus, and 0% of his Stretch Goals;
$81,000 for Mr. Koch, or 20% of his potential bonus;
$146,250 for Mr. Urich, or 65% of his potential bonus;
$85,500 for Mr. Geist, or 38% of his potential bonus;
$69,615 for Mr. Pagano, or 39% of his potential bonus; and
$48,880 for Mr. Lance, or 26% of his potential bonus;
Additionally, the Compensation Committee awarded Mr. Urich a discretionary bonus of $150,000 in
recognition of his contributions and achievements throughout the 2015 Fiscal Year, particularly
with respect to his management of the Company's Boston operational team. The Compensation
Committee also deducted 10% of Mr. Lance's bonus earnings, or $4,888, due to brewery processing
errors, for a total bonus of $43,992.
The Committee also approved 2016 base salaries for its Named Executive Officers of:
$783,000 for Mr. Roper, a 0% increase from his 2015 base salary;
$405,000 for Mr. Koch, a 0% increase from his 2015 base salary;
$464,000 for Mr. Urich, a 3.1% increase from his 2015 base salary;
$357,000 for Mr. Pagano, a 0% increase from his 2015 base salary; and
$376,000 for Mr. Lance, a 0% increase from his 2015 base salary.
The increase in Mr. Urich's salary is for the period from January 1, 2016 through February 19,
2016. Mr. Pagano's and Mr. Lance's salaries are for the period from January 1, 2016 through March
31, 2016.
Item 8.01 Other Events.
Amendment to Compensation Committee Charter
On February 10, 2016, the Board of Directors voted to amend the Charter of the Compensation
Committee, a copy of which is posted on the Company's investor relations website at
www.bostonbeer.com.
Increase in Aggregate Expenditure Limit to Stock Repurchase Program
On February 10, 2016, the Board of Directors authorized an increase in the aggregate
expenditure limit for the Company's stock repurchase program by $50.0 million, thereby increasing
the limit from $525.0 million to $575.0 million.
Top of the Form
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
	registrant has duly caused this report to be signed on its behalf by the
	undersigned hereunto duly authorized.
The Boston Beer Company, Inc.
February 12, 2016
By:
/s/ William F. Urich
Name: William F. Urich
Title: Chief Financial Officer