<HTML>
<!-- Produced by EDGARsuite software, Advanced Computer Innovations, Inc., Copyright (C) 2008-2019 [PPXK5GW761L0VHPW5T9T]. www.edgarsuite.com -->
<HEAD>
</HEAD>
<BODY>
<DIV style=margin-left:36pt;width:540pt><P align=center style='font:16pt Times New Roman;margin:0;color:#000000'><B>UNITED STATES</B></P>
<P align=center style='font:16pt Times New Roman;margin:0;color:#000000'><B>SECURITIES AND EXCHANGE COMMISSION</B></P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>Washington, D.C. 20549</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:16pt Times New Roman;margin:0;color:#000000'><B>FORM 8-K</B></P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'><B>CURRENT REPORT</B></P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'><B>Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934</B></P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>Date of Report (Date of earliest event reported): January 14, 2020</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:18pt Times New Roman;margin:0;color:#000000'><B>Mobivity Holdings Corp.</B></P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>(Exact name of registrant as specified in its charter)</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<TABLE align=center style=border-collapse:collapse><TR style=height:12.4pt><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'><FONT style='border-bottom:1px solid #000000'><B>Nevada</B></FONT></P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'><FONT style='border-bottom:1px solid #000000'><B>000-53851</B></FONT></P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'><FONT style='border-bottom:1px solid #000000'><B>26-3439095</B></FONT></P>
</TD></TR>
<TR style=height:12.4pt><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>(State or Other Jurisdiction</P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>(Commission File</P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>(I.R.S. Employer</P>
</TD></TR>
<TR style=height:12.4pt><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>of Incorporation)</P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>Number)</P>
</TD><TD valign=top style=width:180pt><P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>Identification Number)</P>
</TD></TR>
</TABLE>
<P style='font:10pt Times New Roman;margin:0;color:#000000'>&#160;</P>
<P align=center style='font:10pt Times New Roman;margin:0'><B>55 N. Arizona Place, Suite 310</B></P>
<P align=center style='font:10pt Times New Roman;margin:0'><FONT style='border-bottom:1px solid #000000'><B>Chandler, Arizona &nbsp;85225</B></FONT></P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'> (Address of principal executive offices) (zip code)</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0'><FONT style='border-bottom:1px solid #000000'><B>(866) 282-7660</B></FONT></P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'> (Registrant&#8217;s telephone number, including area code)</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>(Former name or former address, if changed since last report)</P>
<P align=center style='font:10pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0'>Sec<B>urities registered pursuant to Section 12(b)of the Act</B>:<B> &nbsp;</B></P>
<P align=center style='font:10pt Times New Roman;margin:0'>&nbsp;</P>
<P align=center style='font:10pt Times New Roman;margin:0'>None</P>
<P align=center style='font:10pt Times New Roman;margin:0;color:#000000'>&nbsp;</P>
<P style='font:8pt Times New Roman;margin:0'>&nbsp;</P>
<P style='font:10pt Times New Roman;margin:0'>Check the appropriate box below if the Form&#160;8-K filing is intended to simultaneously satisfy the filing obligations of the registrant under any of the following provisions.</P>
<P style='font:10pt Times New Roman;margin:0'>&#160;</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:18pt'><KBD style='position:absolute;font:10pt Times New Roman;margin-left:-18pt'>&#9633;</KBD>Written communications pursuant to Rule&#160;425 under the Securities Act (17 CFR 230.425)&nbsp;</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:18pt'><KBD style='position:absolute;font:10pt Times New Roman;margin-left:-18pt'>&#9633;</KBD>Soliciting material pursuant to Rule&#160;14a-12 under the Exchange Act (17 CFR 240.14d-2(b)&nbsp;</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:18pt'><KBD style='position:absolute;font:10pt Times New Roman;margin-left:-18pt'>&#9633;</KBD>Pre-commencement communications pursuant to Rule&#160;14d-2(b)&#160;under the Exchange Act (17 CFR 240.14d-2(b)&nbsp;</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:18pt'><KBD style='position:absolute;font:10pt Times New Roman;margin-left:-18pt'>&#9633;</KBD>Pre-commencement communications pursuant to Rule&#160;13e-4(c)&#160;under the Exchange Act (17 CFR 240.13e-4(c)&nbsp;</P>
<P style='font:10pt Times New Roman;margin:0;text-indent:-36pt;margin-left:36pt'>&#160;&#160;</P>
<P align=justify style='font:10pt Times New Roman;margin:0'>Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (&#167;230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (&#167;240.12b-2 of this chapter).</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:288pt;color:#000000'>Emerging growth company  &#9633;</P>
<P style='font:10pt Times New Roman;margin:0;margin-left:288pt;color:#000000'>&nbsp;</P>
<P align=justify style='font:10pt Times New Roman;margin:0'>If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. &#9633;</P>
<P style='font:10pt Times New Roman;margin:0;color:#000000'>&#160;<A name=pgbrk /></P>
<HR style='page-break-after:always;border:0;height:3.75pt;background-color:#919191;margin:15pt 0'><P style=line-height:0;margin:0></P>
<P style='font:10pt Times New Roman;margin:0;color:#000000'>&nbsp;</P>
<P style='font:2pt Times New Roman;margin:0'><A name=hdr /><A name=glhdr />&nbsp;</P>
<P style='font:11pt Times New Roman;margin:0'><A name=part_1_2_1 /><A name=item_1_26_1 /><A name=fis_entry_material_agreement /><A name=part_1_2_6 /><A name=item_1_42_1 /><A name=part_1_2_7 /><A name=item_1_47_1 /><A name=fis_financial_statements_and_exh /><A name=part_1_2_8 /><KBD style='position:absolute;font:11pt Times New Roman;margin-left:0pt'><B>Item 8.01</B></KBD><KBD style=margin-left:72pt></KBD><B>Other Information </B>&nbsp;</P>
<P style='font:11pt Times New Roman;margin:0;text-indent:36pt'>&#160;</P>
<P align=justify style='font:11pt Times New Roman;margin:0;text-indent:36pt'>On January 14, 2020, we entered into an amendment to a software services and licensing agreement with our largest customer. &nbsp;The original agreement was entered into in 2015 and, pursuant to the amendment, we have extended and expanded the services we provide to the customer, which is expected to add $2,500,000 to our annual gross revenues, of which more than $2,000,000 will be accretive to our annual gross margins. In addition, the amended agreement includes minimum volume commitments for SMS and MMS messaging. &nbsp;By way of the amendment, the term of the software services and licensing agreement has been extended through December 31, 2024. </P>
<P align=justify style='font:11pt Times New Roman;margin:0;text-indent:36pt'>&nbsp;</P>
<P style='font:11pt Times New Roman;margin-top:0pt;margin-bottom:9pt'><B>Safe Harbor</B></P>
<P align=justify style='font:10pt Times New Roman;margin:0;text-indent:36pt'><FONT style=font-size:10pt>This Current Report on Form 8-K contains forward-looking statements concerning Mobivity Holdings Corp. &nbsp;Forward-looking statements include, but are not limited to, our plans, objectives, expectations and intentions and other statements that contain words such as &#8220;expects,&#8221; &#8220;contemplates,&#8221; &#8220;anticipates,&#8221; &#8220;plans,&#8221; &#8220;intends,&#8221; &#8220;believes&#8221; and variations of such words or similar expressions that predict or indicate future events or trends, or that do not relate to historical matters. &nbsp;The forward-looking statements in this report include expectations for our receipt of approximately $2,500,000 of additional revenue, including approximately $2,000,000 of additional gross margin, annually as a result of an amendment to a software services and licensing agreement with our largest customer. Those forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause actual results to differ materially. Among those factors are: (1) the expectations concerning the additional revenues are based on the customer maintaining certain current usage rates, of which there can be no assurance, (2) the risk of the customer&#8217;s early termination of the software services and licensing agreement pursuant to its rights set forth in the agreement and (3) those other risks disclosed in the section &#8220;Risk Factors&#8221; included in the Company&#8217;s Annual Report on Form 10-K filed on April 15, 2019 and subsequent SEC filings.  Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. The Company does not undertake, and specifically disclaims any obligation, to update or revise such statements to reflect new circumstances or unanticipated events as they occur, except as required by law.</FONT></P>
<HR style='page-break-after:always;border:0;height:3.75pt;background-color:#919191;margin:15pt 0'><P style=line-height:0;margin:0></P>
<P style='font:11pt Times New Roman;margin:0'>&nbsp;</P>
<P align=justify style='font:11pt Times New Roman;margin:0;text-indent:36pt'>&nbsp;</P>
<P style='font:11pt Times New Roman;margin:0'>&#160;</P>
<P align=center style='font:11pt Times New Roman;margin:0;text-indent:36pt'><B>SIGNATURES</B></P>
<P style='font:11pt Times New Roman;margin:0'>&nbsp;</P>
<P style='font:11pt Times New Roman;margin:0'>Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.</P>
<P style='font:11pt Times New Roman;margin:0'>&#160;</P>
<TABLE align=center style=border-collapse:collapse;width:100%><TR><TD valign=top style=width:43%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD><TD colspan=2 valign=top style=width:36%><P style='font:11pt Times New Roman;margin:0'><B>MOBIVITY HOLDINGS CORP.</B></P>
<P style='font:11pt Times New Roman;margin:0'>&#160;</P>
<P style='font:11pt Times New Roman;margin:0'>&#160;</P>
</TD><TD valign=top style=width:10%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD></TR>
<TR><TD valign=top style=width:43%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD><TD valign=top style=width:5%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD><TD valign=top style=width:31%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD><TD valign=top style=width:10%><P style='font:11pt Times New Roman;margin:0'>&#160; </P>
</TD></TR>
<TR><TD valign=top style=width:43%;padding-bottom:1.5pt><P style='font:11pt Times New Roman;margin:0'><I>January 14, 2020</I></P>
</TD><TD valign=top style=width:5%;padding-bottom:1.5pt><P style='font:11pt Times New Roman;margin:0'>By:</P>
</TD><TD valign=top style='width:31%;border-bottom:1.5pt solid #000000'><P style='font:11pt Times New Roman;margin:0'><I>/s/&#160;Dennis Becker</I></P>
</TD><TD valign=top style=width:10%;padding-bottom:1.5pt><P style='font:11pt Times New Roman;margin:0'>&#160;</P>
</TD></TR>
<TR><TD valign=top style=width:43%><P style='font:11pt Times New Roman;margin:0'><I>&#160;</I></P>
</TD><TD valign=top style=width:5%><P style='font:11pt Times New Roman;margin:0'>&#160;</P>
</TD><TD valign=top style=width:31%><P style='font:11pt Times New Roman;margin:0'>Dennis Becker,</P>
<P style='font:11pt Times New Roman;margin:0'>Chief Executive Officer</P>
</TD><TD valign=top style=width:10%><P style='font:11pt Times New Roman;margin:0'>&#160;</P>
</TD></TR>
</TABLE>
<P style='font:11pt Times New Roman;margin:0'>&nbsp;</P>
</DIV>
</BODY>
</HTML>
[{"type": "8-K", "sequence": "1", "filename": "mfon_8k.htm", "description": "8-K", "secsgml_size_bytes": 13421}]
{"company-data": {"conformed-name": "MOBIVITY HOLDINGS CORP.", "cik": "0001447380", "assigned-sic": "7372", "irs-number": "263439095", "state-of-incorporation": "NV", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-53851", "film-number": "20527342"}, "business-address": {"street1": "55 NORTH ARIZONA PLACE, #310", "city": "CHANDLER", "state": "AZ", "zip": "85225", "phone": "877-282-7660"}, "mail-address": {"street1": "55 NORTH ARIZONA PLACE, #310", "city": "CHANDLER", "state": "AZ", "zip": "85225"}, "former-company": [{"former-conformed-name": "COMMERCETEL CORP", "date-changed": "20101007"}, {"former-conformed-name": "ARES VENTURES CORP.", "date-changed": "20081008"}]}
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): January 14, 2020
Mobivity Holdings Corp.
(Exact name of registrant as specified in its charter)
Nevada
000-53851
26-3439095
(State or Other Jurisdiction
(Commission File
(I.R.S. Employer
of Incorporation)
Number)
Identification Number)
55 N. Arizona Place, Suite 310
Chandler, Arizona  85225
(Address of principal executive offices) (zip code)
(866) 282-7660
(Registrant's telephone number, including area code)
(Former name or former address, if changed since last report)
Sec
urities registered pursuant to Section 12(b)of the Act
:
None
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligations of the registrant under any of the following provisions.
□
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
□
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14d-2(b)
□
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)
□
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company  □
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □
Item 8.01
Other Information
On January 14, 2020, we entered into an amendment to a software services and licensing agreement with our largest customer.  The original agreement was entered into in 2015 and, pursuant to the amendment, we have extended and expanded the services we provide to the customer, which is expected to add $2,500,000 to our annual gross revenues, of which more than $2,000,000 will be accretive to our annual gross margins. In addition, the amended agreement includes minimum volume commitments for SMS and MMS messaging.  By way of the amendment, the term of the software services and licensing agreement has been extended through December 31, 2024.
Safe Harbor
This Current Report on Form 8-K contains forward-looking statements concerning Mobivity Holdings Corp.  Forward-looking statements include, but are not limited to, our plans, objectives, expectations and intentions and other statements that contain words such as "expects," "contemplates," "anticipates," "plans," "intends," "believes" and variations of such words or similar expressions that predict or indicate future events or trends, or that do not relate to historical matters.  The forward-looking statements in this report include expectations for our receipt of approximately $2,500,000 of additional revenue, including approximately $2,000,000 of additional gross margin, annually as a result of an amendment to a software services and licensing agreement with our largest customer. Those forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause actual results to differ materially. Among those factors are: (1) the expectations concerning the additional revenues are based on the customer maintaining certain current usage rates, of which there can be no assurance, (2) the risk of the customer's early termination of the software services and licensing agreement pursuant to its rights set forth in the agreement and (3) those other risks disclosed in the section "Risk Factors" included in the Company's Annual Report on Form 10-K filed on April 15, 2019 and subsequent SEC filings.  Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. The Company does not undertake, and specifically disclaims any obligation, to update or revise such statements to reflect new circumstances or unanticipated events as they occur, except as required by law.
SIGNATURES
Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
MOBIVITY HOLDINGS CORP.
January 14, 2020
By:
/s/ Dennis Becker
Dennis Becker,
Chief Executive Officer