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                272-5000</strong></font></div>
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            <td valign="bottom" width="8%">&#160;</td>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="left">&#160;</div>
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      the
      appropriate box below if the Form 8-K filing is intended to simultaneously
      satisfy the filing obligation of the registrant under any of the following
      provisions:</font></div>
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            <td align="left" style="width: 27pt;"><font style="DISPLAY: inline; FONT-FAMILY: Wingdings">o</font></td>
            <td align="left">
              <div align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Written
                communications pursuant to Rule 425 under the Securities Act (17
                CFR
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              <div align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Soliciting
                material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
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                  <div align="left"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Pre-commencement
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<font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">(17
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    <div id="PGBRK" style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt">
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        <div id="GLFTR" style="WIDTH: 100%" align="left">&#160;</div>
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            <td align="left" valign="bottom" style="width: 63pt;"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><strong>Item
              5.02</strong></font></td>
            <td align="left" valign="bottom">
              <div align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><strong>Departure
                of Directors or Principal Officers; Election of Directors;
                </strong></font><font id="TAB2" style="COLOR: black; LETTER-SPACING: 27pt">&#160;</font><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><strong>Appointment
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    <div>&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="justify"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">On
      August
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      and elected Paul Traub as an additional director. He was not elected pursuant
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      any arrangement or understanding with any third person. Mr. Traub co-founded
      Traub, Bonacquist &amp; Fox, LLP, a New York based law firm, in 1982, focusing
      on strategic asset acquisitions and disposition, insolvency and corporate
      restructuring, distressed financings and litigation. In connection with his
      election to the Board, Mr.&#160;Traub received a ten-year option to purchase
      50,000 shares of the Company&#8217;s Common Stock at $5.44 per share.</font></div>
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      is
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      fiscal year, any transaction with the Company in which Mr. Traub has or had
      a
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      <div>
        <table align="center" border="0" cellpadding="0" cellspacing="0" id="hangingindent" width="100%" style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt">

            <tr valign="top" style="line-height: 1.25;">
              <td align="left" valign="bottom" style="width: 63pt;"><strong><font size="2">Item
                9.01</font></strong></td>
              <td align="left" valign="bottom"><strong><font size="2">Financial
                Statements and
                Exhibits.</font></strong></td>
            </tr>

        </table>
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      <div>&#160;</div>
    </div>
    <div>
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          <tr valign="top" style="line-height: 1.25;">
            <td style="width: 63pt;">
            </td>
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              <div><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">(d)</font></div>
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            <td align="left">
              <div align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Exhibits:</font></div>
            </td>
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      </table>
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    <div>&#160;</div>
    <div>
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          <tr valign="top" style="line-height: 1.25;">
            <td style="width: 90pt;">
            </td>
            <td align="left" style="width: 72pt;"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Exhibit
              99.1</font></td>
            <td align="left">
              <div align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Press
                release dated August 3, 2006.</font></div>
            </td>
          </tr>

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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="left">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="left">&#160;</div>
    <div id="PGBRK" style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt">
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        <div style="WIDTH: 100%; TEXT-ALIGN: center"><font style="DISPLAY: inline; FONT-SIZE: 8pt; FONT-FAMILY: Times New Roman">2</font></div>
        <div style="WIDTH: 100%; TEXT-ALIGN: center">
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        </div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="justify"><br></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="justify"><font id="TAB1" style="MARGIN-LEFT: 36pt"></font><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Pursuant
      to the requirements of the Securities Exchange Act of 1934, the Registrant
      has
      duly caused this report to be signed on its behalf by the undersigned hereunto
      duly authorized.</font></div>
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      August 4, 2006</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="justify">
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          <tr valign="top" bgcolor="#ffffff">
            <td width="50%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;</font></td>
            <td width="1%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;</font></td>
            <td width="49%"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;</font></td>
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            <td colspan="2"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">UBID.COM
              HOLDINGS,
              INC.</font></td>
          </tr>
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            <td><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;<br>&#160;</font></td>
            <td><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;<br>&#160;</font></td>
            <td><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">&#160;<br>&#160;</font></td>
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            <td>&#160;</td>
            <td><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">By:&#160;&#160;</font></td>
            <td><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: ">/s/&#160;Miguel
              A.
              Martinez, Jr.</font></td>
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              A. Martinez, Jr.</font></td>
          </tr>
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      AND EXCHANGE COMMISSION</strong></font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman"><strong>Washington,
      D.C. 20549</strong></font></div>
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      INDEX TO FORM 8-K</strong></font></div>
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          <tr bgcolor="white">
            <td width="25%"><font size="2">Date of Report:</font></td>
            <td width="25%">&#160;</td>
            <td width="25%">&#160;</td>
            <td width="25%">
              <div style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="right"><font size="2">Commission
                File No.:</font></div>
            </td>
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          <tr bgcolor="white">
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</font>
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      </div>
    </div>
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    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="center"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">UBID.COM
      HOLDINGS, INC.</font></div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="center">&#160;</div>
    <div style="DISPLAY: block; MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; LINE-HEIGHT: 1.25; MARGIN-RIGHT: 0pt" align="left">
      <hr style="COLOR: black" align="left" noshade size="2" width="100%">&#160;<br></div>
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            <td align="left" style="width: 81pt;"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">EXHIBIT
              NO.</font></td>
            <td align="left">
              <div align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">ITEM</font></div>
            </td>
          </tr>

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              <div style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">99.1</font></div>
            </td>
            <td align="left">
              <div style="MARGIN-LEFT: 0pt; TEXT-INDENT: 0pt; MARGIN-RIGHT: 0pt" align="justify"><font style="DISPLAY: inline; FONT-SIZE: 10pt; FONT-FAMILY: Times New Roman">Press
                release dated August 3, 2006</font></div>
            </td>
          </tr>

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{"company-data": {"conformed-name": "uBid.com Holdings, Inc.", "cik": "0001219097", "assigned-sic": "5961", "irs-number": "522372260", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-50995", "film-number": "061005651"}, "business-address": {"street1": "8550 WEST BRYN MAWR", "street2": "SUITE 200", "city": "CHICAGO", "state": "IL", "zip": "60631", "phone": "(773) 272-5000"}, "mail-address": {"street1": "8550 WEST BRYN MAWR", "street2": "SUITE 200", "city": "CHICAGO", "state": "IL", "zip": "60631"}, "former-company": {"former-conformed-name": "CAPE COASTAL TRADING CORP", "date-changed": "20030219"}}
UNITED
      STATES
SECURITIES
      AND EXCHANGE COMMISSION
Washington,
      DC 20549
FORM
      8-K
Current
      Report Pursuant to Section 13 or 15(d)
Of
      the
      Securities Exchange Act of 1934
Date
      of
      Report (Date of earliest event reported):
August
      1, 2006
uBid.com
      Holdings, Inc.
(Exact
      name of registrant as specified in its charter)
Delaware
(State
                or Other Jurisdiction of Incorporation)
000-50995
52-2372260
(Commission
                File Number)
(IRS
                Employer
Identification
                No.)
8550
                West Bryn Mawr, Suite 200
Chicago,
                Illinois 60631
(Address
                of Principal Executive Offices) (Zip Code)
(773)
                272-5000
(Registrant's
                telephone number, including area code)
Not
                Applicable
(Former
                Name or Former Address, if changed since last report)
Check
      the
      appropriate box below if the Form 8-K filing is intended to simultaneously
      satisfy the filing obligation of the registrant under any of the following
      provisions:
o
Written
                communications pursuant to Rule 425 under the Securities Act (17
                CFR
                230.425)
o
Soliciting
                material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
                240.14a-12)
o
Pre-commencement
                    communications pursuant to Rule 14d-2(b) under the Exchange Act
(17
                    CFR 240.14d-2(b))
o
Pre-commencement
                    communications pursuant to Rule 13e-4(c) under the Exchange Act
                    (17 CFR
                    240.13e-4(c))
Item
              5.02
Departure
                of Directors or Principal Officers; Election of Directors;
Appointment
                of Principal Officers.
On
      August
      1, 2006, uBid.com Holdings, Inc. increased its Board from two to three members
      and elected Paul Traub as an additional director. He was not elected pursuant
      to
      any arrangement or understanding with any third person. Mr. Traub co-founded
      Traub, Bonacquist & Fox, LLP, a New York based law firm, in 1982, focusing
      on strategic asset acquisitions and disposition, insolvency and corporate
      restructuring, distressed financings and litigation. In connection with his
      election to the Board, Mr. Traub received a ten-year option to purchase
      50,000 shares of the Company's Common Stock at $5.44 per share.
There
      is
      not currently, nor has there been since the beginning of the Company's last
      fiscal year, any transaction with the Company in which Mr. Traub has or had
      a
      direct or indirect material interest.
Item
                9.01
Financial
                Statements and
                Exhibits.
(d)
Exhibits:
Exhibit
              99.1
Press
                release dated August 3, 2006.
2
SIGNATURE
Pursuant
      to the requirements of the Securities Exchange Act of 1934, the Registrant
      has
      duly caused this report to be signed on its behalf by the undersigned hereunto
      duly authorized.
Dated:
      August 4, 2006
UBID.COM
              HOLDINGS,
              INC.
By:
/s/ Miguel
              A.
              Martinez, Jr.
Miguel
              A. Martinez, Jr.
Vice
              President, Finance
3
SECURITIES
      AND EXCHANGE COMMISSION
Washington,
      D.C. 20549
EXHIBIT
      INDEX TO FORM 8-K
Date of Report:
Commission
                File No.:
August 1, 2006
000-50995
UBID.COM
      HOLDINGS, INC.
EXHIBIT
              NO.
ITEM
99.1
Press
                release dated August 3, 2006
4