UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                 Current Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported) March 18, 2005


                            BRANDPARTNERS GROUP INC.
                            ------------------------
               (EXACT NAME OF COMPANY AS SPECIFIED IN ITS CHARTER)


         DELAWARE                          0-16530                 13-3236325
         --------                          -------                 ----------
(STATE OR OTHER JURISDICTION       (COMMISSION FILE NUMBER)     (I.R.S. EMPLOYER
     OF INCORPORATION)                                           IDENTIFICATION)


                       10 MAIN STREET, ROCHESTER, NH 03839
                       -----------------------------------
               (Address of principal executive offices) (Zip Code)


       Registrant's telephone number, including area code: (603) 335-1400


                                       N/A
                                       ---
          (Former name or former address, if changed since last report)


|_|   Written  communication  pursuant to Rule 425 under the  Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement  communications  pursuant  to  Rule  14d-2(b)  under  the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement  communications  pursuant  to  Rule  13e-4(c)  under  the
      Exchange Act (17 CFR 40.13e-4(c))
<PAGE>

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On March 18, 2005,  BrandPartners  Group, Inc. issued a press release discussing
its  financial  results for the fourth  quarter and the year ended  December 31,
2004.  A copy of the press  release is furnished as Exhibit 99.1 to this Current
Report.  The information  contained in the website cited in the press release is
not a part of this Current Report.

The  information  of this  Current  Report on Form 8-K,  including  Exhibit 99.1
attached  hereto,  shall not deemed to be "filed" for  purposes of Section 18 of
the  Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  or
otherwise  subject  to  the  liability  of  that  section,   and  shall  not  be
incorporated  by reference  into any filing under the Securities Act of 1933, as
amended, or the Exchange Act, except as shall be expressly set forth by specific
reference in such filing.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

      (c)   Exhibits furnished with this report:

      99.1  Press Release dated March 18, 2005 of BrandPartners Group, Inc.


                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Dated: March 21, 2005                      BrandPartners Group, Inc.
                                           (Registrant)


                                           /s/ James F. Brooks
                                           -------------------------------------
                                           James F. Brooks
                                           Chief Executive Officer and President
{"company-data": {"conformed-name": "BRANDPARTNERS GROUP INC", "cik": "0000798600", "assigned-sic": "8742", "irs-number": "133236325", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-16530", "film-number": "05693389"}, "business-address": {"street1": "10 MAIN STREET", "city": "ROCHESTER", "state": "NH", "zip": "03839", "phone": "603-335-1400"}, "mail-address": {"street1": "10 MAIN STREET", "city": "ROCHESTER", "state": "NH", "zip": "03839"}, "former-company": {"former-conformed-name": "FINANCIAL PERFORMANCE CORP", "date-changed": "19940406"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                 Current Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported) March 18, 2005

                            BRANDPARTNERS GROUP INC.
                            ------------------------
               (EXACT NAME OF COMPANY AS SPECIFIED IN ITS CHARTER)

         DELAWARE                          0-16530                 13-3236325
         --------                          -------                 ----------
(STATE OR OTHER JURISDICTION       (COMMISSION FILE NUMBER)     (I.R.S. EMPLOYER
     OF INCORPORATION)                                           IDENTIFICATION)

                       10 MAIN STREET, ROCHESTER, NH 03839
                       -----------------------------------
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (603) 335-1400

                                       N/A
                                       ---
          (Former name or former address, if changed since last report)

|_|   Written  communication  pursuant to Rule 425 under the  Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement  communications  pursuant  to  Rule  14d-2(b)  under  the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement  communications  pursuant  to  Rule  13e-4(c)  under  the
      Exchange Act (17 CFR 40.13e-4(c))
ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On March 18, 2005,  BrandPartners  Group, Inc. issued a press release discussing
its  financial  results for the fourth  quarter and the year ended  December 31,
2004.  A copy of the press  release is furnished as Exhibit 99.1 to this Current
Report.  The information  contained in the website cited in the press release is
not a part of this Current Report.

The  information  of this  Current  Report on Form 8-K,  including  Exhibit 99.1
attached  hereto,  shall not deemed to be "filed" for  purposes of Section 18 of
the  Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  or
otherwise  subject  to  the  liability  of  that  section,   and  shall  not  be
incorporated  by reference  into any filing under the Securities Act of 1933, as
amended, or the Exchange Act, except as shall be expressly set forth by specific
reference in such filing.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

      (c)   Exhibits furnished with this report:

      99.1  Press Release dated March 18, 2005 of BrandPartners Group, Inc.

                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Dated: March 21, 2005                      BrandPartners Group, Inc.
                                           (Registrant)

                                           /s/ James F. Brooks
                                           -------------------------------------
                                           James F. Brooks
                                           Chief Executive Officer and President