UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT


     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


                Date of Report (Date of earliest event reported):
                       August 16, 2005 (August 15, 2005)



                        MEDIALINK WORLDWIDE INCORPORATED
             (Exact name of registrant as specified in its charter)


        DELAWARE                        0-21989                   52-1481284
(State or other jurisdiction    (Commission File Number)      (I.R.S. Employer
    of incorporation)                                        Identification No.)



708 THIRD AVENUE, NEW YORK, NY                               10017
(Address of principal executive offices)                 (Zip Code)

       Registrant's telephone number, including area code: (212) 682-8300

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[_]   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

[_]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

[_]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

[_]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))


<PAGE>


Item 1.01. Entry into a Material Definitive Agreement.

      On July 11, 2005, Medialink  Worldwide  Incorporated  (the  "Company")
entered into an  employment  agreement  with Kenneth G.  Torosian,  the terms of
which are described below in Item 5.02.

Item 5.02. Departure of Directors or Principal Officers;  Election of Directors;
Appointment of Principal Officers.

      Effective August 15, 2005, the Company promoted J. Graeme  McWhirter,  the
Company's Chief Financial Officer,  to Chief Executive Officer of its TeletraxTM
subsidiary,  and appointed Kenneth G. Torosian to succeed Mr. McWhirter as Chief
Financial  Officer  of the  Company.  Mr.  McWhirter  continues  in his  role as
Executive Vice  President of the Company and Chairman of TeletraxTM.  Details of
these  management  changes are  contained  in the press  release of the Company,
dated  August 16,  2005,  and  included  in this  Current  Report on Form 8-K as
Exhibit 99.1.

      From April 2004 until his  appointment as Chief  Financial  Officer of the
Company,  Mr.  Torosian,  43,  served  as  the  principal  of  Kerop  Management
Consultants LLC, a consulting  firm.  Through April 2004, Mr. Torosian served in
various capacities at Applied Graphics Technologies, Inc., a provider of digital
prepress and asset management  services,  including as Corporate Controller from
January 1997 until August  2000,  as Vice  President of Finance from August 2000
until September  2001, and as Senior Vice President and Chief Financial  Officer
from September 2001 until August 2003.

      The Company has entered into an  employment  agreement  with Mr.  Torosian
pursuant to which Mr.  Torosian is to receive an annual base salary of $220,000.
In  addition,  Mr.  Torosian is eligible to receive a bonus for each year of his
employment  in  accordance  with the terms of his  employment  agreement  and as
determined by the  Compensation  Committee of the Company's  Board of Directors.
The employment agreement continues in effect until terminated in accordance with
its   provisions.    Mr.   Torosian's   agreement   contains   non-compete   and
non-solicitation provisions that are applicable during the term and extend for a
period of twenty four months upon the termination of the agreement,  except that
such  period  shall be  reduced  to  twelve  months  in the  event  the  Company
terminates  Mr.  Torosian's  employment  other  than for  Cause or Mr.  Torosian
terminates  his  employment  for Good  Reason (as such terms are  defined in the
employment agreement).

Item 9.01 Financial Statements and Exhibits.

      (a)   Financial statements of business acquired

      Not applicable

      (b)   Pro forma financial information

      Not applicable

      (c)   Exhibits

            99.1 Press release of the Company,  dated August 16, 2005,  entitled
"Medialink  Promotes McWhirter to Teletrax CEO; Digital Asset Management Veteran
Torosian to Succeed McWhirter as Medialink CFO."


<PAGE>


                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                   Medialink Worldwide Incorporated
                                   ---------------------------------------------
                                   Registrant


Date:  August 16, 2005             By: /s/ Laurence Moskowitz
                                      ------------------------------------------
                                      Laurence Moskowitz
                                      Chairman of the Board,
                                      Chief Executive Officer, and President


<PAGE>


                                  EXHIBIT INDEX

   Exhibit No.                        Description
--------------                        -----------
      99.1         Press release of the Company, dated August 16, 2005, entitled
                   "Medialink Promotes McWhirter to Teletrax CEO; Digital Asset
                   Management Veteran Torosian to Succeed McWhirter as Medialink
                   CFO."
{"company-data": {"conformed-name": "MEDIALINK WORLDWIDE INC", "cik": "0000812890", "assigned-sic": "4899", "irs-number": "521481284", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "8-K", "act": "34", "file-number": "000-21989", "film-number": "051031095"}, "business-address": {"street1": "708 THIRD AVE", "city": "NEW YORK", "state": "NY", "zip": "10017", "phone": "2126828300"}, "mail-address": {"street1": "708 THIRD AVE", "city": "NEW YORK", "state": "NY", "zip": "10017"}, "former-company": {"former-conformed-name": "VIDEO BROADCASTING CORP", "date-changed": "19960809"}}
UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

                Date of Report (Date of earliest event reported):
                       August 16, 2005 (August 15, 2005)

                        MEDIALINK WORLDWIDE INCORPORATED
             (Exact name of registrant as specified in its charter)

        DELAWARE                        0-21989                   52-1481284
(State or other jurisdiction    (Commission File Number)      (I.R.S. Employer
    of incorporation)                                        Identification No.)

708 THIRD AVENUE, NEW YORK, NY                               10017
(Address of principal executive offices)                 (Zip Code)

       Registrant's telephone number, including area code: (212) 682-8300

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[_]   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

[_]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

[_]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

[_]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))
Item 1.01. Entry into a Material Definitive Agreement.

      On July 11, 2005, Medialink  Worldwide  Incorporated  (the  "Company")
entered into an  employment  agreement  with Kenneth G.  Torosian,  the terms of
which are described below in Item 5.02.

Item 5.02. Departure of Directors or Principal Officers;  Election of Directors;
Appointment of Principal Officers.

      Effective August 15, 2005, the Company promoted J. Graeme  McWhirter,  the
Company's Chief Financial Officer,  to Chief Executive Officer of its TeletraxTM
subsidiary,  and appointed Kenneth G. Torosian to succeed Mr. McWhirter as Chief
Financial  Officer  of the  Company.  Mr.  McWhirter  continues  in his  role as
Executive Vice  President of the Company and Chairman of TeletraxTM.  Details of
these  management  changes are  contained  in the press  release of the Company,
dated  August 16,  2005,  and  included  in this  Current  Report on Form 8-K as
Exhibit 99.1.

      From April 2004 until his  appointment as Chief  Financial  Officer of the
Company,  Mr.  Torosian,  43,  served  as  the  principal  of  Kerop  Management
Consultants LLC, a consulting  firm.  Through April 2004, Mr. Torosian served in
various capacities at Applied Graphics Technologies, Inc., a provider of digital
prepress and asset management  services,  including as Corporate Controller from
January 1997 until August  2000,  as Vice  President of Finance from August 2000
until September  2001, and as Senior Vice President and Chief Financial  Officer
from September 2001 until August 2003.

      The Company has entered into an  employment  agreement  with Mr.  Torosian
pursuant to which Mr.  Torosian is to receive an annual base salary of $220,000.
In  addition,  Mr.  Torosian is eligible to receive a bonus for each year of his
employment  in  accordance  with the terms of his  employment  agreement  and as
determined by the  Compensation  Committee of the Company's  Board of Directors.
The employment agreement continues in effect until terminated in accordance with
its   provisions.    Mr.   Torosian's   agreement   contains   non-compete   and
non-solicitation provisions that are applicable during the term and extend for a
period of twenty four months upon the termination of the agreement,  except that
such  period  shall be  reduced  to  twelve  months  in the  event  the  Company
terminates  Mr.  Torosian's  employment  other  than for  Cause or Mr.  Torosian
terminates  his  employment  for Good  Reason (as such terms are  defined in the
employment agreement).

Item 9.01 Financial Statements and Exhibits.

      (a)   Financial statements of business acquired

      Not applicable

      (b)   Pro forma financial information

      Not applicable

      (c)   Exhibits

            99.1 Press release of the Company,  dated August 16, 2005,  entitled
"Medialink  Promotes McWhirter to Teletrax CEO; Digital Asset Management Veteran
Torosian to Succeed McWhirter as Medialink CFO."
SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                   Medialink Worldwide Incorporated
                                   ---------------------------------------------
                                   Registrant

Date:  August 16, 2005             By: /s/ Laurence Moskowitz
                                      ------------------------------------------
                                      Laurence Moskowitz
                                      Chairman of the Board,
                                      Chief Executive Officer, and President
EXHIBIT INDEX

   Exhibit No.                        Description
--------------                        -----------
      99.1         Press release of the Company, dated August 16, 2005, entitled
                   "Medialink Promotes McWhirter to Teletrax CEO; Digital Asset
                   Management Veteran Torosian to Succeed McWhirter as Medialink
                   CFO."