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<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>
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<P align="center" style="font-size: 10pt">As filed with the Securities and Exchange Commission on February __, 2005


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    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Registration No.&nbsp;333-</TD>
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<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<P align="center" style="font-size: 14pt"><B>SECURITIES AND EXCHANGE COMMISSION</B>

<DIV align="center" style="font-size: 12pt"><B>Washington, D.C. 20549</B>
</DIV>

<P align="center" style="font-size: 18pt"><B>FORM S-8</B>


<P align="center" style="font-size: 10pt"><B>REGISTRATION STATEMENT UNDER<BR>
THE SECURITIES ACT OF 1933</B>


<P align="center" style="font-size: 24pt"><B>DOUBLECLICK INC.</B>


<DIV align="center" style="font-size: 10pt">(Exact Name of Registrant as Specified in Its Charter)</DIV>


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    <TD align="center" valign="top"><B>Delaware</B><BR>
(State or Other Jurisdiction of Incorporation<BR>
or Organization)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>13-3870996</B><BR>
(I.R.S. Employer<BR>
Identification No.)</TD>
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    <TD align="center" valign="top"><B>111 Eighth Avenue, 10th Floor<BR>
New York, New York</B><BR>
(Address of Principal Executive Offices)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>10011</B><BR>
<br>
(Zip Code)</TD>
</TR>
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</DIV>


<P align="center" style="font-size: 10pt"><B>DoubleClick Inc. 1997 Stock Incentive Plan<BR>
DoubleClick Inc. 1999 Employee Stock Purchase Plan</B><BR>
(Full Title of the Plans)



<P align="center" style="font-size: 10pt"><B>Bruce D. Dalziel<BR>
Chief Financial Officer<BR>
DoubleClick Inc.<BR>
111 Eighth Avenue, 10th Floor<BR>
New York, New York 10011</B><BR>
(Name and Address of Agent For Service)



<P align="center" style="font-size: 10pt"><B>(212)&nbsp;683-0001</B><BR>
(Telephone Number, Including Area Code, of Agent For Service)



<P align="center" style="font-size: 10pt"><B>CALCULATION OF REGISTRATION FEE</B>


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    <TD width="1%">&nbsp;</TD>
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    <TD nowrap align="left" colspan="21" style="border-bottom: 2px solid #000000">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">    <TD width="1%">&nbsp;</TD>

    <TD nowrap align="center"><B>Title of Securities to be</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center"><B>Amount to be</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Proposed Maximum</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Proposed Maximum</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Amount of</B></TD>
    <TD width="1%">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">    <TD width="1%">&nbsp;</TD>

    <TD nowrap align="center"><B>Registered</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center"><B>Registered(1)</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Offering Price Per Share</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Aggregate Offering Price</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Registration Fee</B></TD>
    <TD width="1%">&nbsp;</TD>
</TR>

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                    <TD valign="top" style="border-top: 1px solid #000000"><DIV style="margin-left:0px; text-indent:-0px">Common Stock,$0.001 par
value per share
</DIV></TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD align="center" valign="bottom" style="border-top: 1px solid #000000">1,900,000 shares(2)
</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD nowrap align="right" valign="bottom" style="border-top: 1px solid #000000">$</TD>
    <TD align="right" valign="bottom" style="border-top: 1px solid #000000">7.84</TD>
    <TD nowrap valign="bottom" style="border-top: 1px solid #000000">(3)</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD nowrap align="right" valign="bottom" style="border-top: 1px solid #000000">$</TD>

<TD align="right" valign="bottom" style="border-top: 1px solid #000000">14,896,000</TD>
    <TD nowrap valign="bottom" style="border-top: 1px solid #000000">(3)</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD nowrap align="right" valign="bottom" style="border-top: 1px solid #000000">$</TD>

<TD align="right" valign="bottom" style="border-top: 1px solid #000000">1,753</TD>
    <TD nowrap valign="bottom" style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD width="1%" style="border-top: 1px solid #000000">&nbsp;</TD>
</TR>
<TR style="font-size: 1px" valign="bottom">
    <TD nowrap align="left" colspan="21" style="border-top: 2px solid #000000">&nbsp;</TD>
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    <TD width="1%" nowrap align="left">(1)&nbsp;&nbsp;</TD>
    <TD>In accordance with Rule&nbsp;416 under the Securities Act of 1933, as amended, this registration
statement shall be deemed to cover any additional securities that may from time to time be
offered or issued to prevent dilution resulting from stock splits, stock dividends or similar
transactions.</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(2)&nbsp;&nbsp;</TD>
    <TD>Consists of (i)&nbsp;1,000,000 shares issuable under the DoubleClick Inc. 1997 Stock Incentive
Plan and (ii)&nbsp;900,000 shares issuable under the DoubleClick 1999 Employee Stock Purchase Plan.</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(3)&nbsp;&nbsp;</TD>
    <TD>Estimated solely for the purpose of calculating the registration fee pursuant to Rules 457(c)
and 457(h) of the Securities Act of 1933, as amended, and based upon the average of the high
and low prices of the Registrant&#146;s Common Stock as reported on the Nasdaq National Market on
February&nbsp;8, 2005.</TD>
</TR>

</TABLE>


<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>





<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif">


<P align="center" style="font-size: 10pt"><B>STATEMENT OF INCORPORATION BY REFERENCE</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This Registration Statement on Form S-8 incorporates by reference the contents of the
following Registration Statements on Form S-8 previously filed by the Registrant with the
Securities and Exchange Commission:


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<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(1)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-48277), filed on March&nbsp;19, 1998,
relating to 3,000,000 shares of Common Stock to be offered and sold under the Registrant&#146;s
1997 Stock Incentive Plan;</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(2)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-90653), filed on November&nbsp;9, 1999,
relating to an additional 8,000,000 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan and 500,000 shares of Common Stock to be offered and
sold under the Registrant&#146;s 1999 Employee Stock Purchase Plan;</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(3)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-30726), filed on February&nbsp;18, 2000,
relating to an additional 4,748,152 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan;</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(4)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-55618), filed on February&nbsp;14, 2001,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant&#146;s 1999 Employee Stock Purchase Plan;</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(5)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-81346), filed on January&nbsp;24, 2002,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant&#146;s 1999 Employee Stock Purchase Plan;</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(6)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-103175), filed on February&nbsp;13, 2003,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant&#146;s 1999 Employee Stock Purchase Plan; and</TD>
</TR>

<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="1%" nowrap align="left">(7)&nbsp;&nbsp;</TD>
    <TD>Registration Statement on Form S-8 (File No.&nbsp;333-112820), filed on February&nbsp;13, 2004,
relating to an additional 2,000,000 shares of Common Stock to be offered and sold under the
Registrant&#146;s 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant&#146;s 1999 Employee Stock Purchase Plan.</TD>
</TR>

</TABLE>


<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

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<!-- TOC -->
<A name="toc"><DIV align="CENTER" style="page-break-before:always"><U><B>TABLE OF CONTENTS</B></U></DIV></A>

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<TR><TD colspan="9"><A HREF="#000">SIGNATURES</A></TD></TR>
<TR><TD colspan="9"><A HREF="#001">INDEX TO EXHIBITS</A></TD></TR>
<TR><TD colspan="9"><A HREF="y05526exv5w1.htm">EX-5.1: OPINION OF WILMER CUTLER PICKERING ETAL</A></TD></TR>
<TR><TD colspan="9"><A HREF="y05526exv23w1.htm">EX-23.1: CONSENT OF PRICEWATERHOUSE COOPERS LLP</A></TD></TR>
</TABLE>
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<P align="center" style="font-size: 10pt"><B>SIGNATURES</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it
has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and
has duly caused this registration statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in City of New York, State of New York, on this 9th day of February,
2005.


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<TR>
    <TD width="48%">&nbsp;</TD>
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    <TD width="35%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<TR>
    <TD valign="top" align="left">&nbsp;</TD>
    <TD colspan="3" align="left">DOUBLECLICK INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>
    <TD colspan="2" style="border-bottom: 1px solid #000000" align="left">/s/Kevin P. Ryan
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2" align="left">Kevin P. Ryan&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2" align="left">Chief Executive Officer and Director&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>

<P align="center" style="font-size: 10pt"><B>POWER OF ATTORNEY AND SIGNATURES</B>




<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We, the undersigned officers and directors of DoubleClick Inc., hereby severally constitute
and appoint Kevin P. Ryan and Bruce D. Dalziel, and each of them singly, our true and lawful
attorneys with full power to them, and each of them singly, to sign for us and in our names in the
capacities indicated below, the registration statement on Form S-8 filed herewith and any and all
subsequent amendments to said registration statement, and generally to do all such things in our
names and on our behalf in our capacities as officers and directors to enable DoubleClick Inc. to
comply with the provisions of the Securities Act of 1933, as amended, and all requirements of the
Securities and Exchange Commission, hereby ratifying and confirming our signatures as they may be
signed by our said attorneys, or any of them, to said registration statement and any and all
amendments thereto.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Act of 1933, this registration statement has
been signed by the following persons in the capacities and on the dates indicated.

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    <TD width="33%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="33%">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>Signature</B></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>Title</B></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>Date</B></TD>
</TR>

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<TR valign="bottom">
    <TD align="center" nowrap valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Kevin J. O&#146;Connor
<HR size="1" noshade color="#000000">
Kevin J. O&#146;Connor</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Chairman of the Board
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Kevin P. Ryan
<HR size="1" noshade color="#000000">
Kevin P. Ryan</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Chief Executive Officer and
Director<br>
(principal executive officer)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Bruce D. Dalziel
<HR size="1" noshade color="#000000">
Bruce D. Dalziel</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Chief Financial Officer<br>
(principal financial officer)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Cory Douglas
<HR size="1" noshade color="#000000">
Cory Douglas</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Corporate Controller<br>
(principal accounting officer)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Dwight A. Merriman
<HR size="1" noshade color="#000000">
Dwight A. Merriman</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/David N. Strohm
<HR size="1" noshade color="#000000">
David N. Strohm</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Mark E. Nunnelly
<HR size="1" noshade color="#000000">
Mark E. Nunnelly</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/W. Grant Gregory
<HR size="1" noshade color="#000000">
W. Grant Gregory</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Don Peppers
<HR size="1" noshade color="#000000">
Don Peppers</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
<TR valign="bottom" style="padding-top: 1em">
    <TD align="left" nowrap valign="top">/s/Thomas S. Murphy
<HR size="1" noshade color="#000000">
Thomas S. Murphy</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">
Director
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">February 9, 2005</TD>
</TR>
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</DIV>


<P align="center" style="font-size: 10pt">&nbsp;
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<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">
<!-- link1 "INDEX TO EXHIBITS" -->
<DIV align="left"><A NAME="001"></A></DIV>

<P align="center" style="font-size: 10pt"><B>INDEX TO EXHIBITS</B>


<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="10%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="87%">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">
    <TD nowrap align="center"><B>Exhibit</B></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>Number</B></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" style="border-bottom: 1px solid #000000"><B>Exhibit</B></TD>
</TR>

<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">4.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Amended and Restated Certificate of Incorporation, as amended
(Incorporated by reference to Exhibit&nbsp;4.1 of the Registrant&#146;s
Registration Statement on Form&nbsp;S-3 (File No.&nbsp;333-108789))</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">4.2
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Amended and Restated Bylaws (Incorporated by reference to Exhibit
3.5 of the Registrant&#146;s Registration Statement on Form&nbsp;S-1 (File
No.&nbsp;333-4232))</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">5.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Opinion of Wilmer Cutler Pickering Hale and Dorr LLP</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">23.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Consent of PricewaterhouseCoopers
LLP, Independent Registered Public Accounting Firm</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">23.2
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Consent of Wilmer Cutler Pickering Hale and Dorr LLP, (included in
Exhibit&nbsp;5.1)</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="right" valign="top"><DIV style="margin-left:0px; text-indent:-0px">24.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Power of Attorney (included on the signature page to this
registration statement)</TD>
</TR>
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</TABLE>
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</DIV>

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</HTML>
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S-8
Table of Contents
As filed with the Securities and Exchange Commission on February __, 2005
Registration No. 333-
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-8
REGISTRATION STATEMENT UNDER
THE SECURITIES ACT OF 1933
DOUBLECLICK INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware
(State or Other Jurisdiction of Incorporation
or Organization)
13-3870996
(I.R.S. Employer
Identification No.)
111 Eighth Avenue, 10th Floor
New York, New York
(Address of Principal Executive Offices)
10011
(Zip Code)
DoubleClick Inc. 1997 Stock Incentive Plan
DoubleClick Inc. 1999 Employee Stock Purchase Plan
(Full Title of the Plans)
Bruce D. Dalziel
Chief Financial Officer
DoubleClick Inc.
111 Eighth Avenue, 10th Floor
New York, New York 10011
(Name and Address of Agent For Service)
(212) 683-0001
(Telephone Number, Including Area Code, of Agent For Service)
CALCULATION OF REGISTRATION FEE
Title of Securities to be
Amount to be
Proposed Maximum
Proposed Maximum
Amount of
Registered
Registered(1)
Offering Price Per Share
Aggregate Offering Price
Registration Fee
Common Stock,$0.001 par
value per share
1,900,000 shares(2)
$
7.84
(3)
$
14,896,000
(3)
$
1,753
(1)
In accordance with Rule 416 under the Securities Act of 1933, as amended, this registration
statement shall be deemed to cover any additional securities that may from time to time be
offered or issued to prevent dilution resulting from stock splits, stock dividends or similar
transactions.
(2)
Consists of (i) 1,000,000 shares issuable under the DoubleClick Inc. 1997 Stock Incentive
Plan and (ii) 900,000 shares issuable under the DoubleClick 1999 Employee Stock Purchase Plan.
(3)
Estimated solely for the purpose of calculating the registration fee pursuant to Rules 457(c)
and 457(h) of the Securities Act of 1933, as amended, and based upon the average of the high
and low prices of the Registrant's Common Stock as reported on the Nasdaq National Market on
February 8, 2005.
Table of Contents
STATEMENT OF INCORPORATION BY REFERENCE
This Registration Statement on Form S-8 incorporates by reference the contents of the
following Registration Statements on Form S-8 previously filed by the Registrant with the
Securities and Exchange Commission:
(1)
Registration Statement on Form S-8 (File No. 333-48277), filed on March 19, 1998,
relating to 3,000,000 shares of Common Stock to be offered and sold under the Registrant's
1997 Stock Incentive Plan;
(2)
Registration Statement on Form S-8 (File No. 333-90653), filed on November 9, 1999,
relating to an additional 8,000,000 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan and 500,000 shares of Common Stock to be offered and
sold under the Registrant's 1999 Employee Stock Purchase Plan;
(3)
Registration Statement on Form S-8 (File No. 333-30726), filed on February 18, 2000,
relating to an additional 4,748,152 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan;
(4)
Registration Statement on Form S-8 (File No. 333-55618), filed on February 14, 2001,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant's 1999 Employee Stock Purchase Plan;
(5)
Registration Statement on Form S-8 (File No. 333-81346), filed on January 24, 2002,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant's 1999 Employee Stock Purchase Plan;
(6)
Registration Statement on Form S-8 (File No. 333-103175), filed on February 13, 2003,
relating to an additional 2,400,000 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant's 1999 Employee Stock Purchase Plan; and
(7)
Registration Statement on Form S-8 (File No. 333-112820), filed on February 13, 2004,
relating to an additional 2,000,000 shares of Common Stock to be offered and sold under the
Registrant's 1997 Stock Incentive Plan and an additional 900,000 shares of Common Stock to
be offered and sold under the Registrant's 1999 Employee Stock Purchase Plan.
TABLE OF CONTENTS
SIGNATURES
INDEX TO EXHIBITS
EX-5.1: OPINION OF WILMER CUTLER PICKERING ETAL
EX-23.1: CONSENT OF PRICEWATERHOUSE COOPERS LLP
Table of Contents
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it
has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and
has duly caused this registration statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in City of New York, State of New York, on this 9th day of February,
2005.
DOUBLECLICK INC.
By:
/s/Kevin P. Ryan
Kevin P. Ryan
Chief Executive Officer and Director
POWER OF ATTORNEY AND SIGNATURES
We, the undersigned officers and directors of DoubleClick Inc., hereby severally constitute
and appoint Kevin P. Ryan and Bruce D. Dalziel, and each of them singly, our true and lawful
attorneys with full power to them, and each of them singly, to sign for us and in our names in the
capacities indicated below, the registration statement on Form S-8 filed herewith and any and all
subsequent amendments to said registration statement, and generally to do all such things in our
names and on our behalf in our capacities as officers and directors to enable DoubleClick Inc. to
comply with the provisions of the Securities Act of 1933, as amended, and all requirements of the
Securities and Exchange Commission, hereby ratifying and confirming our signatures as they may be
signed by our said attorneys, or any of them, to said registration statement and any and all
amendments thereto.
Pursuant to the requirements of the Securities Act of 1933, this registration statement has
been signed by the following persons in the capacities and on the dates indicated.
Signature
Title
Date
/s/Kevin J. O'Connor
Kevin J. O'Connor
Chairman of the Board
February 9, 2005
/s/Kevin P. Ryan
Kevin P. Ryan
Chief Executive Officer and
Director
(principal executive officer)
February 9, 2005
/s/Bruce D. Dalziel
Bruce D. Dalziel
Chief Financial Officer
(principal financial officer)
February 9, 2005
/s/Cory Douglas
Cory Douglas
Corporate Controller
(principal accounting officer)
February 9, 2005
/s/Dwight A. Merriman
Dwight A. Merriman
Director
February 9, 2005
/s/David N. Strohm
David N. Strohm
Director
February 9, 2005
/s/Mark E. Nunnelly
Mark E. Nunnelly
Director
February 9, 2005
/s/W. Grant Gregory
W. Grant Gregory
Director
February 9, 2005
/s/Don Peppers
Don Peppers
Director
February 9, 2005
/s/Thomas S. Murphy
Thomas S. Murphy
Director
February 9, 2005
Table of Contents
INDEX TO EXHIBITS
Exhibit
Number
Exhibit
4.1
Amended and Restated Certificate of Incorporation, as amended
(Incorporated by reference to Exhibit 4.1 of the Registrant's
Registration Statement on Form S-3 (File No. 333-108789))
4.2
Amended and Restated Bylaws (Incorporated by reference to Exhibit
3.5 of the Registrant's Registration Statement on Form S-1 (File
No. 333-4232))
5.1
Opinion of Wilmer Cutler Pickering Hale and Dorr LLP
23.1
Consent of PricewaterhouseCoopers
LLP, Independent Registered Public Accounting Firm
23.2
Consent of Wilmer Cutler Pickering Hale and Dorr LLP, (included in
Exhibit 5.1)
24.1
Power of Attorney (included on the signature page to this
registration statement)