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<P align="center" style="font-size: 10pt">As filed with the Securities and Exchange Commission on July&nbsp;15, 2004



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<P align="center" style="font-size: 14pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>

<DIV align="center" style="font-size: 12pt"><B>Washington, D.C. 20549</B>
</DIV>


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<P align="center" style="font-size: 18pt"><B>FORM S-8</B>

<DIV align="center" style="font-size: 10pt">REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933</DIV>


<P align="center" style="font-size: 24pt"><B>Greenfield Online, Inc.</B>

<DIV align="center" style="font-size: 10pt"><HR align="center" size="1" noshade width="100%">
(Exact name of registrant as specified in its charter)</DIV>


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    <TD align="center" valign="top"><B>Delaware</B><BR>
(State or other jurisdiction<BR>
of incorporation or organization)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>06-1440369</B><BR>
(IRS Employer<BR>
Identification No.)</TD>
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<P align="center" style="font-size: 10pt"><B>21 River Road<BR>
Wilton, CT 06897<BR>
(203)&nbsp;834-8585</B>


<DIV align="center" style="font-size: 10pt"><HR align="center" size="1" noshade width="100%">
(Address of registrant&#146;s Principal Executive Offices)</DIV>



<P align="center" style="font-size: 10pt">GREENFIELD ONLINE, INC. 2004 EQUITY INCENTIVE PLAN<BR>
(Full title of the plan)



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<P align="center" style="font-size: 10pt">Dean A. Wiltse<BR>
President and Chief Executive Officer<BR>
Greenfield Online, Inc.<BR>
21 River Road<BR>
Wilton, CT 06897<BR>
(203)&nbsp;834-8585<BR>
(Name, address, including ZIP code, and telephone number, including area code, of agent for service)



<P align="center" style="font-size: 10pt">Copies to:


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    <TD align="center" valign="top">Gary J. Kocher, Esq.<BR>
Michael W. Moyer, Esq.<BR>
Preston Gates &#038; Ellis LLP<BR>
925 Fourth Avenue, Suite&nbsp;2900<BR>
Seattle, WA 98104<BR>
(206)&nbsp;623-7580
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">Jonathan A. Flatow, Esq.<BR>
Vice President and General Counsel<BR>
Greenfield Online, Inc.<BR>
21 River Road<BR>
Wilton, CT 06897<BR>
(203)&nbsp;834-8585</TD>
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<P align="center" style="font-size: 10pt">CALCULATION OF REGISTRATION FEE


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    <TD nowrap align="left" colspan="23" style="border-bottom: 3px solid #000000">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">    <TD width="1%">&nbsp;</TD>

    <TD nowrap align="left"><B>Title of each class</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Proposed maximum</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Proposed maximum</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>&nbsp;</B></TD>
    <TD width="1%">&nbsp;</TD>
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    <TD nowrap align="left"><B>of securities to be</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Amount to be</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>offering price per</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>aggregate offering</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>Amount of</B></TD>
    <TD width="1%">&nbsp;</TD>
</TR>

<TR style="font-size: 8pt" valign="bottom">    <TD width="1%">&nbsp;</TD>

    <TD nowrap align="left"><B>registered</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>registered (1)</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>share (2)</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>price (2)</B></TD>
    <TD style="border-right: 1px solid #000000">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center" colspan="3"><B>registration fee</B></TD>
    <TD width="1%">&nbsp;</TD>
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                    <TD style="border-top: 1px solid #000000"><DIV style="margin-left:10px; text-indent:-10px">Common Stock, par
value $0.0001 per
share</DIV></TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD colspan="3" align="center" style="border-top: 1px solid #000000">785,714 shares</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000">$</TD>
    <TD align="right" style="border-top: 1px solid #000000">13.00</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>

<TD align="right" style="border-top: 1px solid #000000">10,214,282</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-right: 1px solid #000000; border-top: 1px solid #000000">&nbsp;</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD align="right" style="border-top: 1px solid #000000">$</TD>
    <TD align="right" style="border-top: 1px solid #000000">1,294</TD>
    <TD style="border-top: 1px solid #000000">&nbsp;</TD>
    <TD width="1%" style="border-top: 1px solid #000000">&nbsp;</TD>
</TR>

<TR style="font-size: 1px" valign="bottom">
    <TD nowrap align="left" colspan="23" style="border-top: 3px solid #000000">&nbsp;</TD>
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    <TD width="1%" nowrap align="right">(1)</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="96%">Together with an indeterminate number of additional shares which may be
necessary to adjust the number of shares reserved for issuance pursuant to
such plan as the result of any future stock split, stock dividend or
similar adjustment of the outstanding Common Stock of the Company.</TD>
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<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

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    <TD width="1%" nowrap align="right">(2)</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="96%">Estimated solely for purposes of calculating the amount of registration
fee, based upon the initial public offering price of $13.00 per share
set forth in the prospectus relating to the Company&#146;s initial public
offering of Common Stock.</TD>
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<A name="toc"><DIV align="CENTER" style="page-break-before:always"><U><B>TABLE OF CONTENTS</B></U></DIV></A>

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<TR><TD colspan="9"><A HREF="#000">PART I. INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS</A></TD></TR>
<TR><TD colspan="9"><A HREF="#001">PART II. INFORMATION REQUIRED IN THE REGISTRATION STATEMENT</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#002">Item&nbsp;3. Incorporation of Documents by Reference.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#003">Item&nbsp;4. Description of Securities.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#004">Item&nbsp;5. Interests of Named Experts and Counsel.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#005">Item&nbsp;6. Indemnification of Directors and Officers.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#006">Item&nbsp;7. Exemption from Registration Claimed.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#007">Item&nbsp;8. Exhibits.</A></TD></TR>
<TR><TD></TD><TD colspan="8"><A HREF="#008">Item&nbsp;9. Undertakings.</A></TD></TR>
<TR><TD colspan="9"><A HREF="#009">SIGNATURES</A></TD></TR>
<TR><TD colspan="9"><A HREF="#010">POWER OF ATTORNEY</A></TD></TR>
<TR><TD colspan="9"><A HREF="#011">INDEX TO EXHIBITS</A></TD></TR>
<TR><TD colspan="9"><A HREF="y99100exv5w1.htm">OPINION OF PRESTON GATES & ELLIS LLP</A></TD></TR>
<TR><TD colspan="9"><A HREF="y99100exv23w1.htm">CONSENT OF PRICEWATERHOUSECOOPERS LLP</A></TD></TR>
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<P align="center" style="font-size: 10pt"><B>PART I. INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In accordance with Rule&nbsp;428 under the Securities Act of 1933, as amended
(the &#147;Securities Act&#148;), and the instructional Note to Part&nbsp;I of Form S-8, the
information required by Part&nbsp;I to be contained in the Section 10(a) prospectus
has been omitted from this Registration Statement.

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<P align="center" style="font-size: 10pt"><B>PART II. INFORMATION REQUIRED IN THE REGISTRATION STATEMENT</B>


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<P align="left" style="font-size: 10pt"><B>Item&nbsp;3. Incorporation of Documents by Reference.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The following documents filed with the Securities and Exchange
Commission (the &#147;Commission&#148;) by Greenfield Online, Inc. (the &#147;Company&#148;) are
incorporated herein by reference:



<P align="left" style="margin-left:3%; font-size: 10pt">(a)&nbsp;The prospectus included in the Registration Statement on Form S-1 of
the Company (Reg. No.&nbsp;333-114391) and the prospectus related
thereto as filed by the Company pursuant to Rule&nbsp;424(b).



<P align="left" style="margin-left:3%; font-size: 10pt">(b)&nbsp;None.



<P align="left" style="margin-left:3%; font-size: 10pt">(c)&nbsp;The description of the Company&#146;s common stock contained in the
Registration Statement on Form 8-A filed on April&nbsp;21, 2004 under Section
12 of the Securities Exchange Act of 1934, as amended (the &#147;Exchange
Act&#148;), including any amendments or reports filed for the purpose of
updating such description.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;All documents subsequently filed by the Company with the Commission
pursuant to Sections&nbsp;13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to
the filing of a post-effective amendment to this Registration Statement which
indicates that all securities offered hereby have been sold or which
deregisters all securities then remaining unsold, shall be deemed to be
incorporated in this Registration Statement by reference and to be a part
hereof from the date of filing of such documents, other than information in the
documents that is not deemed to be filed with the Commission. Unless
specifically stated to the contrary, none of the information that the Company
discloses under Items 9 or 12 of any Current Report on Form 8-K that the
Company may from time to time furnish to the Commission will be incorporated by
reference into, or otherwise included in, this Registration Statement.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A statement contained herein or in a document incorporated or deemed to be
incorporated by reference herein, shall be deemed to be modified or superseded
for purposes of this prospectus to the extent that a statement contained in any
subsequently filed document which is incorporated by reference herein, modifies
or supersedes the statement. Any statements so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of
this prospectus.


<P align="center" style="font-size: 10pt">II-1
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<P align="left" style="font-size: 10pt"><B>Item&nbsp;4. Description of Securities.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not Applicable.

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<P align="left" style="font-size: 10pt"><B>Item&nbsp;5. Interests of Named Experts and Counsel.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not Applicable.

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<P align="left" style="font-size: 10pt"><B>Item&nbsp;6. Indemnification of Directors and Officers.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;As permitted by Section&nbsp;145 of the Delaware General Corporation Law, the
Company&#146;s certificate of incorporation includes a provision that eliminates the
personal liability of its directors for monetary damages for breach of their
fiduciary duty as directors. In addition, as permitted by Section&nbsp;145 of the
Delaware General Corporation Law, the Company&#146;s bylaws provide that: (1)&nbsp;the
Company is required to indemnify its directors and officers for serving the
Company in those capacities or for serving other business enterprises at the
Company&#146;s request, to the fullest extent permitted by Delaware law, including
in those circumstances in which indemnification would otherwise be
discretionary; (2)&nbsp;the Company may, in its discretion, indemnify employees and
agents in those circumstances where indemnification is not required by law; (3)
the Company is required to advance expenses, as incurred, to its directors and
officers in connection with defending a proceeding, except that such director
or officer shall undertake to repay such advances if it is ultimately
determined that such person is not entitled to indemnification; (4)&nbsp;the Company
will not be obligated pursuant to the bylaws to indemnify a person with respect
to proceedings initiated by that person, except with respect to proceedings
authorized by the Company&#146;s board of directors or brought to enforce a right to
indemnification; (5)&nbsp;the rights conferred in the bylaws are not exclusive, and
the Company is authorized to enter into indemnification agreements with its
directors, officers, employees and agents and to obtain insurance to indemnify
such persons; and (6)&nbsp;the Company may not retroactively amend the bylaw
provisions to reduce its indemnification obligations to directors, officers,
employees and agents in these matters arising prior to such time.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Company&#146;s policy is to enter into indemnification agreements with each
of its directors and executive officers that provide the maximum indemnity
allowed to directors and executive officers by Section&nbsp;145 of the Delaware
General Corporation Law and the bylaws, as well as certain additional
procedural protections. The Company has also obtained directors and officers
insurance to insure such persons against certain liabilities.

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<P align="left" style="font-size: 10pt"><B>Item&nbsp;7. Exemption from Registration Claimed.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not Applicable.


<P align="center" style="font-size: 10pt">II-2
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<P align="left" style="font-size: 10pt"><B>Item&nbsp;8. Exhibits.</B>


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Exhibits to this Registration Statement are listed in the Index to
Exhibits on page&nbsp;II-6.

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<P align="left" style="font-size: 10pt"><B>Item&nbsp;9. Undertakings.</B>

<P align="left" style="font-size: 10pt">(a)&nbsp;The Company hereby undertakes:



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1)&nbsp;To file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement:



<P align="left" style="margin-left:3%; font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) To include any prospectus required by Section&nbsp;10(a)(3) of the
Securities Act;



<P align="left" style="margin-left:3%; font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) To reflect in the prospectus any facts or events arising after
the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth in
the Registration Statement. Notwithstanding the foregoing, any increase
or decrease in volume of securities offered (if the total dollar value of
securities offered would not exceed that which was registered) and any
deviation from the low or high end of the estimated maximum offering
range may be reflected in the form of prospectus filed with the
Commission pursuant to Rule 424(b) if, in the aggregate, the changes in
volume and price represent no more than 20&nbsp;percent change in the maximum
aggregate offering price set forth in the &#147;Calculation of Registration
Fee&#148; table in the effective registration statement;



<P align="left" style="margin-left:3%; font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) To include any material information with respect to the plan
of distribution not previously disclosed in the Registration Statement or
any material change to that information in the Registration Statement;


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;provided, however, that clauses (i)&nbsp;and (ii)&nbsp;above do not apply if the
information required to be included in a post-effective amendment by such
clauses is contained in periodic reports filed with or furnished to Commission
by the Company pursuant to Section&nbsp;13 or Sections 15(d) of the Exchange Act
that are incorporated by reference in the Registration Statement.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2)&nbsp;That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3)&nbsp;To remove from registration by means of a post-effective amendment
any of the securities being registered that remain unsold at the termination of
the offering.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4)&nbsp;That, for purposes of determining any liability under the Securities
Act, each filing of the Company&#146;s annual report pursuant to Section 13(a) or
Section 15(d) of the Exchange Act that


<P align="center" style="font-size: 10pt">II-3
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<DIV style="font-family: 'Times New Roman',Times,serif">
<P align="left" style="font-size: 10pt">is incorporated by reference in this Registration Statement shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.


<P align="left" style="font-size: 10pt">(b)&nbsp;Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has
been advised that in the opinion of the Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
by a director, officer or controlling person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director,
officer or controlling person in connection with the securities being
registered, the Company will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.



<P align="center" style="font-size: 10pt">II-4
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">
<!-- link1 "SIGNATURES" -->
<DIV align="left"><A NAME="009"></A></DIV>

<P align="center" style="font-size: 10pt"><B>SIGNATURES</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Act of 1933, as amended,
the Company certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this its
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Wilton, State of Connecticut, on the 15th day
of July, 2004.


<TABLE width="100%" border="0" cellspacing="0" cellpadding="0" style="font-size: 10pt">
<TR>
    <TD width="48%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="35%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<TR>
    <TD valign="top">&nbsp;</TD>
    <TD colspan="3">GREENFIELD ONLINE, INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>

<TD align="center" colspan="2" style="border-bottom: 1px solid #000000"><i>/s/ Dean A. Wiltse</i></TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2">Dean A. Wiltse&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2"><I>President and Chief Executive Officer</I>&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>
<!-- link1 "POWER OF ATTORNEY" -->
<DIV align="left"><A NAME="010"></A></DIV>

<P align="center" style="font-size: 10pt"><B>POWER OF ATTORNEY</B>




<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Jonathan A. Flatow and Robert E. Bies,
jointly and severally, each in his own capacity, his true and lawful
attorneys-in-fact, with full power of substitution, for him and his name, place
and stead, in any and all capacities, to sign any and all amendments (including
post-effective amendments) to this registration statement, and to file the
same, with all exhibits thereto and other documents in connection therewith,
with the Securities and Exchange Commission, granting unto such said
attorneys-in-fact and agents with full power and authority to do so and perform
each and every act and thing requisite and necessary to be done in and about
the premises, as fully to all intents and purposes as he might or could do in
person, hereby ratifying and confirming all that said attorneys-in-fact, or
their substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement on Form S-8 has been signed by the following
persons in the capacities indicated on July&nbsp;15, 2004.

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="80%">

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    <TD width="27%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="68%">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">
    <TD nowrap align="left"><B>Signature</B><HR size="1" noshade></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center"><B>Title</B><HR size="1" noshade></TD>
</TR>


<!-- End Table Head -->

<!-- Begin Table Body -->
<TR valign="bottom">

<TD align="center" nowrap valign="top"><DIV style="margin-left:10px; text-indent:-10px"><i>/s/ Dean A. Wiltse</i><BR>
<HR size="1" noshade>
Dean A. Wiltse</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
President and Chief Executive Officer, Director<BR>
(Principal Executive Officer)</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Robert E. Bies</i><BR>
<HR size="1" noshade>
Robert E. Bies</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Chief Financial Officer and Treasurer<BR>
(Principal Financial and Accounting Officer)</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Jeffrey Horing</i><BR>
<HR size="1" noshade>
Jeffrey Horing</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>


<!-- End Table Body -->
</TABLE>
</DIV>



<P align="center" style="font-size: 10pt">II-5
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always"><A HREF="#toc">Table of Contents</A></H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="80%">

<!-- Begin Table Head --><TR valign="bottom">
    <TD width="27%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="68%">&nbsp;</TD>
</TR>


<!-- End Table Head -->

<!-- Begin Table Body -->
<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Peter Sobiloff</i><BR>
<HR size="1" noshade>
Peter Sobiloff</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Joel R. Mesznik</i><BR>
<HR size="1" noshade>
Joel R. Mesznik</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Lawrence R. Handen</i><BR>
<HR size="1" noshade>
Lawrence R. Handen</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Burton J. Manning</i><BR>
<HR size="1" noshade>
Burton J. Manning</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Lise J. Buyer</i><BR>
<HR size="1" noshade>
Lise J. Buyer</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>

<TR valign="bottom" style="padding-top: 1em">
    <TD align="center" nowrap valign="top"><i>/s/ Vikas Kapoor</i><BR>
<HR size="1" noshade>
Vikas Kapoor</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
Director</TD>
</TR>


<!-- End Table Body -->
</TABLE>
</DIV>


<!-- link1 "INDEX TO EXHIBITS" -->
<DIV align="left"><A NAME="011"></A></DIV>

<P align="center" style="font-size: 10pt"><B>INDEX TO EXHIBITS</B>


<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">

<!-- Begin Table Head --><TR valign="bottom">
    <TD width="10%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="85%">&nbsp;</TD>
</TR>
<TR style="font-size: 8pt" valign="bottom">
    <TD nowrap align="left"><B>Exhibit Number</B><HR size="1" noshade></TD>
    <TD>&nbsp;</TD>
    <TD nowrap align="center"><B>Description</B><HR size="1" noshade></TD>
</TR>


<!-- End Table Head -->

<!-- Begin Table Body -->
<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">5.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Opinion of Preston Gates &#038; Ellis LLP</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">23.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Consent of PricewaterhouseCoopers, LLP, Independent
Registered Public Accounting Firm</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">23.2
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Consent of Preston Gates &#038; Ellis LLP (included in Exhibit&nbsp;5.1)</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">24
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Power of Attorney (included as part of the signature page to
this Registration Statement and incorporated hereby
reference)</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">&nbsp;</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">99.1
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">Greenfield Online, Inc. 2004 Equity Incentive Plan
(incorporated by reference as Exhibit&nbsp;10.3 to the
Registration Statement on Form&nbsp;S-1 (Registration No.
333-114391)</TD>
</TR>


<!-- End Table Body -->
</TABLE>
</DIV>



<P align="center" style="font-size: 10pt">II-6
</DIV>

</BODY>
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GREENFIELD ONLINE, INC.
Table of Contents
As filed with the Securities and Exchange Commission on July 15, 2004
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-8
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
Greenfield Online, Inc.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction
of incorporation or organization)
06-1440369
(IRS Employer
Identification No.)
21 River Road
Wilton, CT 06897
(203) 834-8585
(Address of registrant's Principal Executive Offices)
GREENFIELD ONLINE, INC. 2004 EQUITY INCENTIVE PLAN
(Full title of the plan)
Dean A. Wiltse
President and Chief Executive Officer
Greenfield Online, Inc.
21 River Road
Wilton, CT 06897
(203) 834-8585
(Name, address, including ZIP code, and telephone number, including area code, of agent for service)
Copies to:
Gary J. Kocher, Esq.
Michael W. Moyer, Esq.
Preston Gates & Ellis LLP
925 Fourth Avenue, Suite 2900
Seattle, WA 98104
(206) 623-7580
Jonathan A. Flatow, Esq.
Vice President and General Counsel
Greenfield Online, Inc.
21 River Road
Wilton, CT 06897
(203) 834-8585
CALCULATION OF REGISTRATION FEE
Title of each class
Proposed maximum
Proposed maximum
of securities to be
Amount to be
offering price per
aggregate offering
Amount of
registered
registered (1)
share (2)
price (2)
registration fee
Common Stock, par
value $0.0001 per
share
785,714 shares
$
13.00
10,214,282
$
1,294
(1)
Together with an indeterminate number of additional shares which may be
necessary to adjust the number of shares reserved for issuance pursuant to
such plan as the result of any future stock split, stock dividend or
similar adjustment of the outstanding Common Stock of the Company.
Table of Contents
(2)
Estimated solely for purposes of calculating the amount of registration
fee, based upon the initial public offering price of $13.00 per share
set forth in the prospectus relating to the Company's initial public
offering of Common Stock.
TABLE OF CONTENTS
PART I. INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS
PART II. INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
Item 3. Incorporation of Documents by Reference.
Item 4. Description of Securities.
Item 5. Interests of Named Experts and Counsel.
Item 6. Indemnification of Directors and Officers.
Item 7. Exemption from Registration Claimed.
Item 8. Exhibits.
Item 9. Undertakings.
SIGNATURES
POWER OF ATTORNEY
INDEX TO EXHIBITS
OPINION OF PRESTON GATES & ELLIS LLP
CONSENT OF PRICEWATERHOUSECOOPERS LLP
Table of Contents
PART I. INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS
In accordance with Rule 428 under the Securities Act of 1933, as amended
(the "Securities Act"), and the instructional Note to Part I of Form S-8, the
information required by Part I to be contained in the Section 10(a) prospectus
has been omitted from this Registration Statement.
PART II. INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
Item 3. Incorporation of Documents by Reference.
The following documents filed with the Securities and Exchange
Commission (the "Commission") by Greenfield Online, Inc. (the "Company") are
incorporated herein by reference:
(a) The prospectus included in the Registration Statement on Form S-1 of
the Company (Reg. No. 333-114391) and the prospectus related
thereto as filed by the Company pursuant to Rule 424(b).
(b) None.
(c) The description of the Company's common stock contained in the
Registration Statement on Form 8-A filed on April 21, 2004 under Section
12 of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), including any amendments or reports filed for the purpose of
updating such description.
All documents subsequently filed by the Company with the Commission
pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to
the filing of a post-effective amendment to this Registration Statement which
indicates that all securities offered hereby have been sold or which
deregisters all securities then remaining unsold, shall be deemed to be
incorporated in this Registration Statement by reference and to be a part
hereof from the date of filing of such documents, other than information in the
documents that is not deemed to be filed with the Commission. Unless
specifically stated to the contrary, none of the information that the Company
discloses under Items 9 or 12 of any Current Report on Form 8-K that the
Company may from time to time furnish to the Commission will be incorporated by
reference into, or otherwise included in, this Registration Statement.
A statement contained herein or in a document incorporated or deemed to be
incorporated by reference herein, shall be deemed to be modified or superseded
for purposes of this prospectus to the extent that a statement contained in any
subsequently filed document which is incorporated by reference herein, modifies
or supersedes the statement. Any statements so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of
this prospectus.
II-1
Table of Contents
Item 4. Description of Securities.
Not Applicable.
Item 5. Interests of Named Experts and Counsel.
Not Applicable.
Item 6. Indemnification of Directors and Officers.
As permitted by Section 145 of the Delaware General Corporation Law, the
Company's certificate of incorporation includes a provision that eliminates the
personal liability of its directors for monetary damages for breach of their
fiduciary duty as directors. In addition, as permitted by Section 145 of the
Delaware General Corporation Law, the Company's bylaws provide that: (1) the
Company is required to indemnify its directors and officers for serving the
Company in those capacities or for serving other business enterprises at the
Company's request, to the fullest extent permitted by Delaware law, including
in those circumstances in which indemnification would otherwise be
discretionary; (2) the Company may, in its discretion, indemnify employees and
agents in those circumstances where indemnification is not required by law; (3)
the Company is required to advance expenses, as incurred, to its directors and
officers in connection with defending a proceeding, except that such director
or officer shall undertake to repay such advances if it is ultimately
determined that such person is not entitled to indemnification; (4) the Company
will not be obligated pursuant to the bylaws to indemnify a person with respect
to proceedings initiated by that person, except with respect to proceedings
authorized by the Company's board of directors or brought to enforce a right to
indemnification; (5) the rights conferred in the bylaws are not exclusive, and
the Company is authorized to enter into indemnification agreements with its
directors, officers, employees and agents and to obtain insurance to indemnify
such persons; and (6) the Company may not retroactively amend the bylaw
provisions to reduce its indemnification obligations to directors, officers,
employees and agents in these matters arising prior to such time.
The Company's policy is to enter into indemnification agreements with each
of its directors and executive officers that provide the maximum indemnity
allowed to directors and executive officers by Section 145 of the Delaware
General Corporation Law and the bylaws, as well as certain additional
procedural protections. The Company has also obtained directors and officers
insurance to insure such persons against certain liabilities.
Item 7. Exemption from Registration Claimed.
Not Applicable.
II-2
Table of Contents
Item 8. Exhibits.
The Exhibits to this Registration Statement are listed in the Index to
Exhibits on page II-6.
Item 9. Undertakings.
(a) The Company hereby undertakes:
(1) To file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement:
(i) To include any prospectus required by Section 10(a)(3) of the
Securities Act;
(ii) To reflect in the prospectus any facts or events arising after
the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the
aggregate, represent a fundamental change in the information set forth in
the Registration Statement. Notwithstanding the foregoing, any increase
or decrease in volume of securities offered (if the total dollar value of
securities offered would not exceed that which was registered) and any
deviation from the low or high end of the estimated maximum offering
range may be reflected in the form of prospectus filed with the
Commission pursuant to Rule 424(b) if, in the aggregate, the changes in
volume and price represent no more than 20 percent change in the maximum
aggregate offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement;
(iii) To include any material information with respect to the plan
of distribution not previously disclosed in the Registration Statement or
any material change to that information in the Registration Statement;
provided, however, that clauses (i) and (ii) above do not apply if the
information required to be included in a post-effective amendment by such
clauses is contained in periodic reports filed with or furnished to Commission
by the Company pursuant to Section 13 or Sections 15(d) of the Exchange Act
that are incorporated by reference in the Registration Statement.
(2) That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.
(3) To remove from registration by means of a post-effective amendment
any of the securities being registered that remain unsold at the termination of
the offering.
(4) That, for purposes of determining any liability under the Securities
Act, each filing of the Company's annual report pursuant to Section 13(a) or
Section 15(d) of the Exchange Act that
II-3
Table of Contents
is incorporated by reference in this Registration Statement shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.
(b) Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has
been advised that in the opinion of the Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
by a director, officer or controlling person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director,
officer or controlling person in connection with the securities being
registered, the Company will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
II-4
Table of Contents
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, as amended,
the Company certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this its
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Wilton, State of Connecticut, on the 15th day
of July, 2004.
GREENFIELD ONLINE, INC.
By:
/s/ Dean A. Wiltse
Dean A. Wiltse
President and Chief Executive Officer
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Jonathan A. Flatow and Robert E. Bies,
jointly and severally, each in his own capacity, his true and lawful
attorneys-in-fact, with full power of substitution, for him and his name, place
and stead, in any and all capacities, to sign any and all amendments (including
post-effective amendments) to this registration statement, and to file the
same, with all exhibits thereto and other documents in connection therewith,
with the Securities and Exchange Commission, granting unto such said
attorneys-in-fact and agents with full power and authority to do so and perform
each and every act and thing requisite and necessary to be done in and about
the premises, as fully to all intents and purposes as he might or could do in
person, hereby ratifying and confirming all that said attorneys-in-fact, or
their substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.
Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement on Form S-8 has been signed by the following
persons in the capacities indicated on July 15, 2004.
Signature
Title
/s/ Dean A. Wiltse
Dean A. Wiltse
President and Chief Executive Officer, Director
(Principal Executive Officer)
/s/ Robert E. Bies
Robert E. Bies
Chief Financial Officer and Treasurer
(Principal Financial and Accounting Officer)
/s/ Jeffrey Horing
Jeffrey Horing
Director
II-5
Table of Contents
/s/ Peter Sobiloff
Peter Sobiloff
Director
/s/ Joel R. Mesznik
Joel R. Mesznik
Director
/s/ Lawrence R. Handen
Lawrence R. Handen
Director
/s/ Burton J. Manning
Burton J. Manning
Director
/s/ Lise J. Buyer
Lise J. Buyer
Director
/s/ Vikas Kapoor
Vikas Kapoor
Director
INDEX TO EXHIBITS
Exhibit Number
Description
5.1
Opinion of Preston Gates & Ellis LLP
23.1
Consent of PricewaterhouseCoopers, LLP, Independent
Registered Public Accounting Firm
23.2
Consent of Preston Gates & Ellis LLP (included in Exhibit 5.1)
24
Power of Attorney (included as part of the signature page to
this Registration Statement and incorporated hereby
reference)
99.1
Greenfield Online, Inc. 2004 Equity Incentive Plan
(incorporated by reference as Exhibit 10.3 to the
Registration Statement on Form S-1 (Registration No.
333-114391)
II-6