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<P ALIGN="CENTER"><FONT SIZE=2><B>As filed with the Securities and Exchange Commission on May&nbsp;24, 2002  </B></FONT></P>

<P ALIGN="RIGHT"><FONT SIZE=2><B> Registration No.&nbsp;333-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </B></FONT></P>

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<P ALIGN="CENTER"><FONT SIZE=5><B>SECURITIES AND EXCHANGE COMMISSION<BR>  </B></FONT><FONT SIZE=2><B>Washington, D.C. 20549  </B></FONT></P>

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<P ALIGN="CENTER"><FONT SIZE=5><B>FORM S-8<BR>  </B></FONT><FONT SIZE=2><B>REGISTRATION STATEMENT<BR>
Under<BR>
The Securities Act of 1933  </B></FONT></P>

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<P ALIGN="CENTER"><FONT SIZE=5><B>EQUITY MARKETING,&nbsp;INC.<BR>  </B></FONT><FONT SIZE=2>(Exact name of registrant as specified in its charter) </FONT></P>

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<TD WIDTH="50%" ALIGN="CENTER"><FONT SIZE=2><B>Delaware<BR> </B></FONT><FONT SIZE=2>(State or other jurisdiction of<BR>
incorporation or organization)</FONT></TD>
<TD WIDTH="50%" ALIGN="CENTER"><FONT SIZE=2><B>13-3534145<BR> </B></FONT><FONT SIZE=2>(I.R.S. Employer<BR>
Identification No.)</FONT></TD>
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<P ALIGN="CENTER"><FONT SIZE=2><B>6330 San Vicente Boulevard<BR>
Los Angeles, California 90048<BR>
(323)&nbsp;932-4300<BR>  </B></FONT><FONT SIZE=2>(Address, including zip code, and telephone number, including area code,<BR>
of registrant's principal executive offices) </FONT></P>

<P ALIGN="CENTER"><FONT SIZE=2><B>Equity Marketing,&nbsp;Inc. 2000 Stock Option Plan<BR>  </B></FONT><FONT SIZE=2>(Full title of the plan) </FONT></P>

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<P ALIGN="CENTER"><FONT SIZE=2><B>Leland P. Smith<BR>
Senior Vice President, General Counsel and Secretary<BR>
Equity Marketing,&nbsp;Inc.<BR>
6330 San Vicente Boulevard<BR>
Los Angeles, California 90048<BR>
(323)&nbsp;932-4300<BR>  </B></FONT><FONT SIZE=2>(Name, address, including zip code, and telephone number, including area code, of agent for service) </FONT></P>

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<P ALIGN="CENTER"><FONT SIZE=2><I>Copies to:<BR>  </I></FONT><FONT SIZE=2><B>Paul G. Lane, Esq.<BR>
Riordan&nbsp;&amp; McKinzie<BR>
300 S. Grand Avenue, 29th Floor<BR>
Los Angeles, California 90071-3109<BR>
(213)&nbsp;629-4824  </B></FONT></P>

<P ALIGN="CENTER"><FONT SIZE=2><B> CALCULATION OF REGISTRATION FEE  </B></FONT></P>

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<TD WIDTH="35%" ALIGN="CENTER" VALIGN="BOTTOM"><FONT SIZE=1><B>Title of each class of<BR>
securities to be registered</B></FONT></TD>
<TD WIDTH="1%" VALIGN="BOTTOM"><FONT SIZE=1>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="BOTTOM"><FONT SIZE=1><B>Amount to<BR>
be Registered(1)</B></FONT></TD>
<TD WIDTH="1%" VALIGN="BOTTOM"><FONT SIZE=1>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER" VALIGN="BOTTOM"><FONT SIZE=1><B>Proposed<BR>
Maximum Offering<BR>
Price Per Share(2)</B></FONT></TD>
<TD WIDTH="1%" VALIGN="BOTTOM"><FONT SIZE=1>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER" VALIGN="BOTTOM"><FONT SIZE=1><B>Proposed<BR>
Maximum Aggregate<BR>
Offering Price</B></FONT></TD>
<TD WIDTH="1%" VALIGN="BOTTOM"><FONT SIZE=1>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER" VALIGN="BOTTOM"><FONT SIZE=1><B>Amount of<BR>
Registration Fee</B></FONT></TD>
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<TD WIDTH="35%"><FONT SIZE=2>Common Stock, $.001 par value per share</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER"><FONT SIZE=2>750,000 shares</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER"><FONT SIZE=2>$13.97</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER"><FONT SIZE=2>$10,477,500</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="15%" ALIGN="CENTER"><FONT SIZE=2>$963.93</FONT></TD>
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<DT style='margin-bottom:-11pt;'><FONT SIZE=2>(1)</FONT></DT><DD><FONT SIZE=2>750,000
shares of the registrant's Common Stock were previously registered pursuant to the registrant's Registration Statement on Form&nbsp;S-8 (Registration
No.&nbsp;333-45414), filed with the Securities and Exchange Commission on September&nbsp;8, 2000.
<BR><BR></FONT></DD><DT style='margin-bottom:-11pt;'><FONT SIZE=2>(2)</FONT></DT><DD><FONT SIZE=2>Estimated
solely for the purpose of calculating the registration fee pursuant to Rule&nbsp;457(h) under the Securities Act of 1933, as amended, based on the average of the high and
low sales prices of registrant's Common Stock on May 21, 2002, as reported on the Nasdaq National Market. </FONT></DD></DL>
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<BR></FONT><FONT SIZE=2><B>PART II<BR>  INFORMATION REQUIRED IN THE REGISTRATION STATEMENT    <BR>  </B></FONT></P>

<P><FONT SIZE=2><B>Item 3. Incorporation of Documents by Reference.  </B></FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On February&nbsp;21, 2002, the Board of Directors of Equity Marketing,&nbsp;Inc. (the "Company") approved an increase in the number of shares of common stock
reserved for issuance under the Company's 2000 Stock Option Plan by 750,000 shares. Pursuant to General Instruction E to Form&nbsp;S-8, regarding the registration of additional shares,
the Company hereby incorporates herein by reference the contents of the registration statement on Form&nbsp;S-8 of the Company (Registration No.&nbsp;333-45414), filed with
the Securities and Exchange Commission on September&nbsp;8, 2000, with respect to the Company's 2000 Stock Option Plan. This registration statement registers additional securities of the same class
as the securities registered by such prior registration statement, and the securities registered hereby will be issued pursuant to the Company's 2000 Stock Option Plan. </FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The
following documents which have been filed by the Company with the Securities and Exchange Commission, as noted below, are incorporated by reference into this registration statement: </FONT></P>

<UL>
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<DT style='margin-bottom:-11pt;'><FONT SIZE=2>(1)</FONT></DT><DD><FONT SIZE=2>The
Annual Report of the Company on Form&nbsp;10-K for the fiscal year ended December&nbsp;31, 2001;
<BR><BR></FONT></DD><DT style='margin-bottom:-11pt;'><FONT SIZE=2>(2)</FONT></DT><DD><FONT SIZE=2>The
Notice of Annual Meeting and Proxy Statement of the Company dated April&nbsp;12, 2002;
<BR><BR></FONT></DD><DT style='margin-bottom:-11pt;'><FONT SIZE=2>(3)</FONT></DT><DD><FONT SIZE=2>The
Quarterly Report of the Company on Form&nbsp;10-Q dated March&nbsp;31, 2002;
<BR><BR></FONT></DD><DT style='margin-bottom:-11pt;'><FONT SIZE=2>(4)</FONT></DT><DD><FONT SIZE=2>The
Current Reports of the Company on Form&nbsp;8-K dated March&nbsp;1, 2002, March&nbsp;18, 2002 and April&nbsp;25, 2002; and
<BR><BR></FONT></DD><DT style='margin-bottom:-11pt;'><FONT SIZE=2>(5)</FONT></DT><DD><FONT SIZE=2>The
description of the Company's common stock contained in the Registration Statement of the Company on Form&nbsp;8-A filed on October&nbsp;26, 1993 (Registration
No.&nbsp;000-22878). </FONT></DD></DL>
</UL>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;All
documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amended, and prior to the filing of a
post-effective amendment to the registration statement that indicates that all securities offered hereby have been sold or that deregisters all such securities remaining unsold, shall be
deemed to be incorporated by reference herein and to be a part hereof from the date of filing such documents. Any statement contained herein or in any document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded for purposes of this registration statement to the extent that a statement contained herein or in any other subsequently
filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed to constitute a
part of this registration statement, except as so modified or superseded. </FONT></P>

<P><FONT SIZE=2><B>Item 5. Interests of Named Experts and Counsel.  </B></FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Certain legal matters with respect to the validity of the Company's common stock being registered hereby have been passed upon for the Company by Leland P. Smith,
General Counsel of the Company. </FONT></P>

<P><FONT SIZE=2><B>Item 8. Exhibits.  </B></FONT></P>

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<TD WIDTH="6%" ALIGN="RIGHT"><FONT SIZE=2>5.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="92%"><FONT SIZE=2>Opinion of Leland P. Smith, General Counsel, Equity Marketing,&nbsp;Inc.</FONT></TD>
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23.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="92%"><FONT SIZE=2><BR>
Consent of Leland P. Smith, General Counsel, Equity Marketing,&nbsp;Inc. (included in Exhibit&nbsp;5.1).</FONT></TD>
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<TD WIDTH="6%" ALIGN="RIGHT"><FONT SIZE=2><BR>
23.2</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
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Consent of Arthur Andersen LLP.</FONT></TD>
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24.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="92%"><FONT SIZE=2><BR>
Powers of Attorney (included on page II-2).</FONT></TD>
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<P ALIGN="CENTER"><FONT SIZE=2>II-1</FONT></P>

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<BR></FONT><FONT SIZE=2><B>SIGNATURES    <BR>  </B></FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form&nbsp;S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Los
Angeles, State of California, on May&nbsp;24, 2002. </FONT></P>

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<TD COLSPAN=3><FONT SIZE=2>EQUITY MARKETING,&nbsp;INC.</FONT></TD>
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<TD WIDTH="43%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="5%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
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<TD WIDTH="5%"><FONT SIZE=2>By:</FONT></TD>
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<TD WIDTH="48%"><FONT SIZE=2>/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>DONALD A. KURZ</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT></TD>
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<TD WIDTH="43%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="5%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="1%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="48%"><HR NOSHADE><FONT SIZE=2> Donald A. Kurz<BR>
Chairman of the Board and Chief Executive Officer<BR></FONT>
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<P ALIGN="CENTER"><FONT SIZE=2><B>POWERS OF ATTORNEY  </B></FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We, the undersigned directors and officers of Equity Marketing,&nbsp;Inc. do hereby severally constitute and appoint Donald A. Kurz, Leland P. Smith and
Lawrence J. Madden, and each of them, our true and lawful attorneys-in-fact and agents with full power of substitution and resubstitution, for us and in our name, place and
stead, in any and all capacities, to sign any and all amendments to this registration statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing
requisite or necessary to be done in and about the premises, as fully to all intents and purposes as we might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or any of them, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof. </FONT></P>

<P><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant
to the requirements of the Securities Act, this registration statement has been signed by the following persons in the capacities and on the dates indicated. </FONT></P>

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<TH WIDTH="45%" ALIGN="CENTER"><FONT SIZE=1><B>Signature</B></FONT><HR NOSHADE></TH>
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<TH WIDTH="33%" ALIGN="CENTER"><FONT SIZE=1><B>Title</B></FONT><HR NOSHADE></TH>
<TH WIDTH="2%"><FONT SIZE=1>&nbsp;</FONT></TH>
<TH WIDTH="18%" ALIGN="CENTER"><FONT SIZE=1><B>Date</B></FONT><HR NOSHADE></TH>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><BR><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
&nbsp;</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" VALIGN="CENTER"><FONT SIZE=2><BR>
&nbsp;</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2>/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>DONALD A. KURZ</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Donald A. Kurz</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2>Chairman of the Board and Chief Executive Officer (Principal Executive Officer)</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2>May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>LAWRENCE J. MADDEN</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Lawrence J. Madden</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Senior Vice President and Chief Financial Officer (Principal Financial and Accounting Officer)</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>SANFORD R. CLIMAN</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Sanford R. Climan</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Director</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>JEFFREY S. DEUTSCHMAN</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Jeffrey S. Deutschman</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Director</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><BR><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
&nbsp;</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" VALIGN="CENTER"><FONT SIZE=2><BR>
&nbsp;</FONT></TD>
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<P ALIGN="CENTER"><FONT SIZE=2>II-2</FONT></P>

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/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>JONATHAN D. KAUFELT</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Jonathan D. Kaufelt</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Director</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>ALFRED E. OSBORNE, JR.</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Alfred E. Osborne, Jr.</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Director</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<TD WIDTH="45%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
/s/&nbsp;&nbsp;</FONT><FONT SIZE=2>BRUCE RABEN</FONT><FONT SIZE=2>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</FONT><HR NOSHADE><FONT SIZE=2> Bruce Raben</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="33%" VALIGN="CENTER"><FONT SIZE=2><BR>
Director</FONT></TD>
<TD WIDTH="2%" VALIGN="CENTER"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="18%" ALIGN="CENTER" VALIGN="CENTER"><FONT SIZE=2><BR>
May 24, 2002</FONT></TD>
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<P ALIGN="CENTER"><FONT SIZE=2>II-3</FONT></P>

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<BR></FONT><FONT SIZE=2><B>INDEX TO EXHIBITS    <BR>  </B></FONT></P>

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<TH WIDTH="10%" ALIGN="CENTER"><FONT SIZE=1><B>Exhibit<BR>
Number</B></FONT><HR NOSHADE></TH>
<TH WIDTH="3%"><FONT SIZE=1>&nbsp;</FONT></TH>
<TH WIDTH="88%" ALIGN="CENTER"><FONT SIZE=1><B>Description</B></FONT><HR NOSHADE></TH>
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<TD WIDTH="10%" ALIGN="RIGHT"><FONT SIZE=2>5.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2>&nbsp;</FONT></TD>
<TD WIDTH="88%"><FONT SIZE=2>Opinion of Leland P. Smith, General Counsel, Equity Marketing, Inc.</FONT></TD>
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23.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="88%"><FONT SIZE=2><BR>
Consent of Leland P. Smith, General Counsel, Equity Marketing, Inc. (included in Exhibit 5.1).</FONT></TD>
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23.2</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="88%"><FONT SIZE=2><BR>
Consent of Arthur Andersen LLP.</FONT></TD>
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24.1</FONT></TD>
<TD WIDTH="3%"><FONT SIZE=2><BR>&nbsp;</FONT></TD>
<TD WIDTH="88%"><FONT SIZE=2><BR>
Powers of Attorney (included on page II-2).</FONT></TD>
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<FONT SIZE=2><A HREF="#toc_ja1563_1">PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT</A></FONT><BR>

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<FONT SIZE=2><A HREF="#toc_jc1563_1">SIGNATURES</A></FONT><BR>
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<FONT SIZE=2><A HREF="#toc_ka1563_1">INDEX TO EXHIBITS</A></FONT><BR>
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[{"type": "S-8", "sequence": "1", "filename": "a2079154zs-8.htm", "description": "FORM S-8", "secsgml_size_bytes": 22998}]
{"company-data": {"conformed-name": "EQUITY MARKETING INC", "cik": "0000911151", "assigned-sic": "7311", "irs-number": "133534145", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-89070", "film-number": "02662215"}, "business-address": {"street1": "6330 SAN VICENTE BLVD", "city": "LOS ANGELES", "state": "CA", "zip": "90048", "phone": "3108874300"}, "mail-address": {"street1": "6330 SAN VICENTE BLVD", "city": "LOS ANGELES", "state": "CA", "zip": "90048"}}
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As filed with the Securities and Exchange Commission on May 24, 2002
Registration No. 333-
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-8
REGISTRATION STATEMENT
Under
The Securities Act of 1933
EQUITY MARKETING, INC.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of
incorporation or organization)
13-3534145
(I.R.S. Employer
Identification No.)
6330 San Vicente Boulevard
Los Angeles, California 90048
(323) 932-4300
(Address, including zip code, and telephone number, including area code,
of registrant's principal executive offices)
Equity Marketing, Inc. 2000 Stock Option Plan
(Full title of the plan)
Leland P. Smith
Senior Vice President, General Counsel and Secretary
Equity Marketing, Inc.
6330 San Vicente Boulevard
Los Angeles, California 90048
(323) 932-4300
(Name, address, including zip code, and telephone number, including area code, of agent for service)
Copies to:
Paul G. Lane, Esq.
Riordan & McKinzie
300 S. Grand Avenue, 29th Floor
Los Angeles, California 90071-3109
(213) 629-4824
CALCULATION OF REGISTRATION FEE
Title of each class of
securities to be registered
Amount to
be Registered(1)
Proposed
Maximum Offering
Price Per Share(2)
Proposed
Maximum Aggregate
Offering Price
Amount of
Registration Fee
Common Stock, $.001 par value per share
750,000 shares
$13.97
$10,477,500
$963.93
(1)
750,000
shares of the registrant's Common Stock were previously registered pursuant to the registrant's Registration Statement on Form S-8 (Registration
No. 333-45414), filed with the Securities and Exchange Commission on September 8, 2000.
(2)
Estimated
solely for the purpose of calculating the registration fee pursuant to Rule 457(h) under the Securities Act of 1933, as amended, based on the average of the high and
low sales prices of registrant's Common Stock on May 21, 2002, as reported on the Nasdaq National Market.
PART II
INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
Item 3. Incorporation of Documents by Reference.
On February 21, 2002, the Board of Directors of Equity Marketing, Inc. (the "Company") approved an increase in the number of shares of common stock
reserved for issuance under the Company's 2000 Stock Option Plan by 750,000 shares. Pursuant to General Instruction E to Form S-8, regarding the registration of additional shares,
the Company hereby incorporates herein by reference the contents of the registration statement on Form S-8 of the Company (Registration No. 333-45414), filed with
the Securities and Exchange Commission on September 8, 2000, with respect to the Company's 2000 Stock Option Plan. This registration statement registers additional securities of the same class
as the securities registered by such prior registration statement, and the securities registered hereby will be issued pursuant to the Company's 2000 Stock Option Plan.
The
following documents which have been filed by the Company with the Securities and Exchange Commission, as noted below, are incorporated by reference into this registration statement:
(1)
The
Annual Report of the Company on Form 10-K for the fiscal year ended December 31, 2001;
(2)
The
Notice of Annual Meeting and Proxy Statement of the Company dated April 12, 2002;
(3)
The
Quarterly Report of the Company on Form 10-Q dated March 31, 2002;
(4)
The
Current Reports of the Company on Form 8-K dated March 1, 2002, March 18, 2002 and April 25, 2002; and
(5)
The
description of the Company's common stock contained in the Registration Statement of the Company on Form 8-A filed on October 26, 1993 (Registration
No. 000-22878).
All
documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amended, and prior to the filing of a
post-effective amendment to the registration statement that indicates that all securities offered hereby have been sold or that deregisters all such securities remaining unsold, shall be
deemed to be incorporated by reference herein and to be a part hereof from the date of filing such documents. Any statement contained herein or in any document incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded for purposes of this registration statement to the extent that a statement contained herein or in any other subsequently
filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed to constitute a
part of this registration statement, except as so modified or superseded.
Item 5. Interests of Named Experts and Counsel.
Certain legal matters with respect to the validity of the Company's common stock being registered hereby have been passed upon for the Company by Leland P. Smith,
General Counsel of the Company.
Item 8. Exhibits.
5.1
Opinion of Leland P. Smith, General Counsel, Equity Marketing, Inc.
23.1
Consent of Leland P. Smith, General Counsel, Equity Marketing, Inc. (included in Exhibit 5.1).
23.2
Consent of Arthur Andersen LLP.
24.1
Powers of Attorney (included on page II-2).
II-1
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Los
Angeles, State of California, on May 24, 2002.
EQUITY MARKETING, INC.
By:
/s/
DONALD A. KURZ
Donald A. Kurz
Chairman of the Board and Chief Executive Officer
POWERS OF ATTORNEY
We, the undersigned directors and officers of Equity Marketing, Inc. do hereby severally constitute and appoint Donald A. Kurz, Leland P. Smith and
Lawrence J. Madden, and each of them, our true and lawful attorneys-in-fact and agents with full power of substitution and resubstitution, for us and in our name, place and
stead, in any and all capacities, to sign any and all amendments to this registration statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing
requisite or necessary to be done in and about the premises, as fully to all intents and purposes as we might or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or any of them, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
Pursuant
to the requirements of the Securities Act, this registration statement has been signed by the following persons in the capacities and on the dates indicated.
Signature
Title
Date
/s/
DONALD A. KURZ
Donald A. Kurz
Chairman of the Board and Chief Executive Officer (Principal Executive Officer)
May 24, 2002
/s/
LAWRENCE J. MADDEN
Lawrence J. Madden
Senior Vice President and Chief Financial Officer (Principal Financial and Accounting Officer)
May 24, 2002
/s/
SANFORD R. CLIMAN
Sanford R. Climan
Director
May 24, 2002
/s/
JEFFREY S. DEUTSCHMAN
Jeffrey S. Deutschman
Director
May 24, 2002
II-2
/s/
JONATHAN D. KAUFELT
Jonathan D. Kaufelt
Director
May 24, 2002
/s/
ALFRED E. OSBORNE, JR.
Alfred E. Osborne, Jr.
Director
May 24, 2002
/s/
BRUCE RABEN
Bruce Raben
Director
May 24, 2002
II-3
INDEX TO EXHIBITS
Exhibit
Number
Description
5.1
Opinion of Leland P. Smith, General Counsel, Equity Marketing, Inc.
23.1
Consent of Leland P. Smith, General Counsel, Equity Marketing, Inc. (included in Exhibit 5.1).
23.2
Consent of Arthur Andersen LLP.
24.1
Powers of Attorney (included on page II-2).
QuickLinks
PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
SIGNATURES
INDEX TO EXHIBITS