<Page>

   As filed with the Securities and Exchange Commission on October 16, 2002

                                                  Registration No. 333-_______




                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ----------------------

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                             ----------------------

                              24/7 Real Media, Inc.
             (Exact name of registrant as specified in its charter)


               Delaware                              13-3995672
    (State or other jurisdiction of        (I.R.S. Employer Identification
    incorporation or organization)                     Number)

                            1250 Broadway, 28th Floor
                            New York, New York 10001
                                 (212) 231-7100
               (Address of principal executive offices) (Zip code)
                            -------------------------

                                 DAVID J. MOORE
                      President and Chief Executive Officer
                              24/7 Real Media, Inc.
                            1250 Broadway, 28th Floor
                            New York, New York 10001
                                 (212) 231-7100
                               Fax (212) 760-1081
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                      ---------------------------------

                        COPIES OF ALL COMMUNICATIONS TO:
                              Ronald R. Papa, Esq.
                               Proskauer Rose LLP
                                  1585 Broadway
                          New York, New York 10036-8299
                                 (212) 969-3000
                               Fax (212) 969-2900
                        ---------------------------------

<Page>

                         CALCULATION OF REGISTRATION FEE

<Table>
<Caption>
====================================================================================================

Title of               Amount to be         Proposed maximum    Proposed maximum      Amount of
securities to be        registered           offering price    aggregate offering   Registration
registered                                     per share             price               Fee
----------------------------------------------------------------------------------------------------
<S>                 <C>                        <C>               <C>                   <C>
Common Stock,
par value $.01 per  10,000,000 shares
share                      (1)                 $0.275 (3)        $2,750,000 (2)        $253.00
====================================================================================================
</Table>


      (1)   The maximum number of shares as to which awards may be granted under
            the 2002 Stock Incentive Plan. Pursuant to Rule 416, there are also
            being registered such additional indeterminate number of shares as
            may be required to cover possible adjustments under the 2002 Stock
            Incentive Plan.

      (2)   Estimated solely for the purpose of calculating the registration fee
            pursuant to Rule 457(h) calculated on the basis of the average of
            the high and low sale prices of the Common Stock as reported on the
            NASDAQ National Market on October 10, 2002.

      (3)   Estimated solely for the purpose of calculating the registration fee
            pursuant to Rule 457(c) calculated on the basis of the average of
            the high and low sale prices of the Common Stock as reported on the
            NASDAQ National Market on October 10, 2002.

                                     PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

      ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.

      The following documents filed with the Securities and Exchange Commission
by 24/7 Real Media, Inc., a Delaware corporation (the "Corporation" or the
"Registrant"), are incorporated herein by reference:

            (a)   The Corporation's  Annual Report on Form 10-K for the fiscal
                  year ended December 31, 2001 (File No. 0-29768).

            (b)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  February 6, 2002 (File No. 0-29768).

            (c)   The  Corporation's  Quarterly  Report  on Form  10-Q for the
                  quarter ended March 31, 2002 (File No. 0-29768).

            (d)   The  Corporation's  Current  Report on Form 8-K filed on May
                  3, 2002 (File No. 0-29768);  and as amended pursuant to Form
                  8-K/A filed on May 20, 2002 (File No. 0-29768).

            (e)   The  Corporation's  Quarterly  Report  on Form  10-Q for the
                  quarter ended June 30, 2002 (File No. 0-29768).


                                       2
<Page>

            (f)   The  Corporation's  Current Report on Form 8-K filed on July
                  3, 2002 (File No. 0-29768);  and as amended pursuant to Form
                  8-K/A filed on July 12, 2002 (File No. 0-29768).

            (g)   The Corporation's Proxy Statement dated August 9, 2002, filed
                  in connection with the Corporation's September 10, 2002 Annual
                  Meeting of Stockholders (File No. 0-29768).

            (h)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  August 13, 2002 (File No. 0-29768).

            (i)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  August 14, 2002 (File No. 0-29768).

            (j)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  October 4, 2002 (File No. 0-29768).

            (k)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  October 16, 2002 (File No. 0-29768).

            (l)   The  description  of the  Corporation's  Common  Stock,  par
                  value $.01 per share,  contained in the  Corporation's  Form
                  8-A filed on July 28, 1998 (File No. 1-14355).

            All documents subsequently filed by the Corporation pursuant to
      Sections 13(a), 13(c), 14, and 15(d) of the Securities Exchange Act of
      1934 (the "Exchange Act"), prior to the filing of a post-effective
      amendment which indicated that all remaining securities offered have been
      sold or which de-registers all securities then remaining unsold, shall be
      deemed to be incorporated by reference in this Registration Statement and
      to be part thereof from the date of filing such documents.

            Any statement in a document incorporated or deemed to be
      incorporated by reference herein shall be deemed to be modified or
      superseded for the purposes of this Registration Statement to the extent
      that a statement contained herein or in any other subsequently filed
      document which also is or is deemed to be incorporated by reference herein
      modifies or supersedes such statement. Any statement so modified or
      superseded shall not be deemed, except as so modified or superseded, to
      constitute a part of this Registration Statement.

      ITEM 4.  DESCRIPTION OF SECURITIES.

      Not applicable.


                                       3
<Page>

      ITEM 5.  INTEREST OF NAMED EXPERTS AND COUNSEL.

      Not applicable.

      ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

            The Corporation's Certificate of Incorporation provides that the
Corporation shall, to the full extent permitted by law, indemnify any person who
is or was a director, officer, incorporator, employee or agent of the
Corporation against liability arising by reason of the fact that such person is
or was a director, officer, incorporator, employee or agent of the Corporation,
provided that such person acted in good faith and in a manner he or she
reasonably believed was not opposed to the best interests of the Corporation.

            Article Eight of the Corporation's Certificate of Incorporation
provides that no director of the Corporation shall be liable to the Corporation
or its stockholders for monetary damages for breach of fiduciary duty as a
director, to the fullest extent now or hereafter permitted by the laws of the
State of Delaware.

      ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

      Not applicable.

      ITEM 8.  EXHIBITS.

      4.1   Certificate of Incorporation of the Corporation (incorporated by
            reference to Exhibit 3.1 to the Corporation's Registration Statement
            on Form S-1 (Registration No. 333-56085))

      *4.2  2002 Stock Incentive Plan

      *5    Opinion of Proskauer Rose LLP

      *23.1 Consent of KPMG LLP

      *23.2 Consent of Proskauer Rose LLP (included in Exhibit 5)

       24   Powers of Attorney: Included on Page II-5

-----------------------
*  Filed herewith.


      ITEM 9.  UNDERTAKINGS.


                                       4
<Page>

      (a)   The undersigned Registrant hereby undertakes:

                  (1) to file, during any period in which offers or sales are
            being made, a post-effective amendment to this registration
            statement;

                  (i)   to  include   any   prospectus   required  by  Section
            10(a)(3) of the Securities Act of 1933;

                  (ii) to reflect in the prospectus any facts or events arising
            after the effective date of the registration statement (or the most
            recent post-effective amendment thereof) which, individually or in
            the aggregate, represent a fundamental change in the information set
            forth in the registration statement. Notwithstanding the foregoing,
            any increase or decrease in volume of securities offered (if the
            total dollar value of securities offered would not exceed that which
            was registered) and any deviation from the low or high end of the
            estimated maximum offering range may be reflected in the form of
            prospectus filed with the Commission pursuant to Rule 424(b) if, in
            the aggregate, the changes in volume and price represent no more
            than 20 percent change in the maximum aggregate offering price set
            forth in the "Calculation of Registration Fee" table in the
            effective registration statement;

                  (iii) to include any material information with respect to the
            plan of distribution not previously disclosed in the registration
            statement or any material change to such information in the
            registration statement;

                  PROVIDED, HOWEVER, that paragraphs (a)(1)(i) and (a)(1)(ii) do
            not apply if the registration statement is on Form S-3, Form S-8 or
            Form F-3, and the information required to be included in a
            post-effective amendment by those paragraphs is contained in
            periodic reports filed with or furnished to the Commission by the
            registrant pursuant to Section 13 or 15(d) of the Securities
            Exchange Act of 1934 that are incorporated by reference in the
            registration statement.

                  (2) That, for the purpose of determining any liability under
            the Securities Act of 1933, each such post-effective amendment shall
            be deemed to be a new registration statement relating to the
            securities offered therein, and the offering of such securities at
            the time shall be deemed to be the initial bona fide offering
            thereof.

                  (3) To remove from registration by means of a post-effective
            amendment any of the securities being registered which remain unsold
            at the termination of the offering.


                                       5
<Page>

      (b) The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 that is incorporated by reference in the registration
statement shall be deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

      (c) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the Registrant pursuant to the foregoing provisions, or otherwise,
the Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.


                                       6
<Page>

                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1933, as amended,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of New York, State of New York on October 16, 2002.

                                    24/7 REAL MEDIA, INC.

                                    By:   /s/ David J. Moore
                                          ----------------------------
                                          Name:  David J. Moore
                                          Title: Chief Executive Officer


                               POWERS OF ATTORNEY

      KNOW ALL MEN BY THESE PRESENTS that each person whose signature appears
below constitutes and appoints David J. Moore and Mark E. Moran, or either of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and re-substitution, to act, without the other, for him and in his
name, place, and stead, in any and all capacities, to sign a Registration
Statement on Form S-8 of 24/7 Real Media, Inc. and any or all amendments
(including post-effective amendments) thereto, relating to the registration,
under the Securities Act of 1933, as amended, of shares of Common Stock of the
Corporation to be issued pursuant to the Corporation's 2002 Stock Incentive Plan
and to file the same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents full power and authority to do and perform
each and every act and thing requisite and necessary to be done in and about the
premises, as full to all intents and purposes as he might or could do in person,
hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, their substitute or substitutes may lawfully do or cause to be done
by virtue hereof.

      Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed below by the following persons in
the capacities indicated as of October 16, 2002.


                                       7
<Page>

   SIGNATURES                         TITLE

/s/ David J. Moore                 Chief Executive Officer and Chairman of
----------------------             the Board (PRINCIPAL EXECUTIVE OFFICER)
David J. Moore


/s/ ARNIE SEMSKY                   Director
----------------------
Arnie Semsky


                                   Director
----------------------
Richard Burns


/s/ Philipp Gerbert                Director
----------------------
Philipp Gerbert


/s/ Robert J. Perkins              Director
----------------------
Robert J. Perkins


/s/ MORITZ F. WUTTKE               Director
----------------------
Moritz F. Wuttke


/s/ Joseph J. Waechter             Director
----------------------
Joseph J. Waechter


/s/ NORMAN M. BLASHKA              Executive Vice President and
----------------------             Chief Financial Officer
Norman M. Blashka                  (PRINCIPAL ACCOUNTING AND FINANCIAL OFFICER)
[{"type": "S-8", "sequence": "1", "filename": "a2091312zs-8.txt", "description": "FORM S-8", "secsgml_size_bytes": 17274}]
{"company-data": {"conformed-name": "24/7 MEDIA INC", "cik": "0001062195", "assigned-sic": "7310", "irs-number": "133995672", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-100582", "film-number": "02790792"}, "business-address": {"street1": "1250 BROADWAY", "street2": "27TH FLOOR", "city": "NEW YORK", "state": "NY", "zip": "10001", "phone": "2122317100"}, "mail-address": {"street1": "1250 BROADWAY", "city": "NEW YORK", "state": "NY", "zip": "10001"}}
As filed with the Securities and Exchange Commission on October 16, 2002

                                                  Registration No. 333-_______

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ----------------------

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                             ----------------------

                              24/7 Real Media, Inc.
             (Exact name of registrant as specified in its charter)

               Delaware                              13-3995672
    (State or other jurisdiction of        (I.R.S. Employer Identification
    incorporation or organization)                     Number)

                            1250 Broadway, 28th Floor
                            New York, New York 10001
                                 (212) 231-7100
               (Address of principal executive offices) (Zip code)
                            -------------------------

                                 DAVID J. MOORE
                      President and Chief Executive Officer
                              24/7 Real Media, Inc.
                            1250 Broadway, 28th Floor
                            New York, New York 10001
                                 (212) 231-7100
                               Fax (212) 760-1081
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                      ---------------------------------

                        COPIES OF ALL COMMUNICATIONS TO:
                              Ronald R. Papa, Esq.
                               Proskauer Rose LLP
                                  1585 Broadway
                          New York, New York 10036-8299
                                 (212) 969-3000
                               Fax (212) 969-2900
                        ---------------------------------
CALCULATION OF REGISTRATION FEE
====================================================================================================

Title of               Amount to be         Proposed maximum    Proposed maximum      Amount of
securities to be        registered           offering price    aggregate offering   Registration
registered                                     per share             price               Fee
----------------------------------------------------------------------------------------------------
Common Stock,
par value $.01 per  10,000,000 shares
share                      (1)                 $0.275 (3)        $2,750,000 (2)        $253.00
====================================================================================================
(1)   The maximum number of shares as to which awards may be granted under
            the 2002 Stock Incentive Plan. Pursuant to Rule 416, there are also
            being registered such additional indeterminate number of shares as
            may be required to cover possible adjustments under the 2002 Stock
            Incentive Plan.

      (2)   Estimated solely for the purpose of calculating the registration fee
            pursuant to Rule 457(h) calculated on the basis of the average of
            the high and low sale prices of the Common Stock as reported on the
            NASDAQ National Market on October 10, 2002.

      (3)   Estimated solely for the purpose of calculating the registration fee
            pursuant to Rule 457(c) calculated on the basis of the average of
            the high and low sale prices of the Common Stock as reported on the
            NASDAQ National Market on October 10, 2002.

                                     PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

      ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE.

      The following documents filed with the Securities and Exchange Commission
by 24/7 Real Media, Inc., a Delaware corporation (the "Corporation" or the
"Registrant"), are incorporated herein by reference:

            (a)   The Corporation's  Annual Report on Form 10-K for the fiscal
                  year ended December 31, 2001 (File No. 0-29768).

            (b)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  February 6, 2002 (File No. 0-29768).

            (c)   The  Corporation's  Quarterly  Report  on Form  10-Q for the
                  quarter ended March 31, 2002 (File No. 0-29768).

            (d)   The  Corporation's  Current  Report on Form 8-K filed on May
                  3, 2002 (File No. 0-29768);  and as amended pursuant to Form
                  8-K/A filed on May 20, 2002 (File No. 0-29768).

            (e)   The  Corporation's  Quarterly  Report  on Form  10-Q for the
                  quarter ended June 30, 2002 (File No. 0-29768).

                                       2
(f)   The  Corporation's  Current Report on Form 8-K filed on July
                  3, 2002 (File No. 0-29768);  and as amended pursuant to Form
                  8-K/A filed on July 12, 2002 (File No. 0-29768).

            (g)   The Corporation's Proxy Statement dated August 9, 2002, filed
                  in connection with the Corporation's September 10, 2002 Annual
                  Meeting of Stockholders (File No. 0-29768).

            (h)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  August 13, 2002 (File No. 0-29768).

            (i)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  August 14, 2002 (File No. 0-29768).

            (j)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  October 4, 2002 (File No. 0-29768).

            (k)   The  Corporation's  Current  Report  on Form  8-K  filed  on
                  October 16, 2002 (File No. 0-29768).

            (l)   The  description  of the  Corporation's  Common  Stock,  par
                  value $.01 per share,  contained in the  Corporation's  Form
                  8-A filed on July 28, 1998 (File No. 1-14355).

            All documents subsequently filed by the Corporation pursuant to
      Sections 13(a), 13(c), 14, and 15(d) of the Securities Exchange Act of
      1934 (the "Exchange Act"), prior to the filing of a post-effective
      amendment which indicated that all remaining securities offered have been
      sold or which de-registers all securities then remaining unsold, shall be
      deemed to be incorporated by reference in this Registration Statement and
      to be part thereof from the date of filing such documents.

            Any statement in a document incorporated or deemed to be
      incorporated by reference herein shall be deemed to be modified or
      superseded for the purposes of this Registration Statement to the extent
      that a statement contained herein or in any other subsequently filed
      document which also is or is deemed to be incorporated by reference herein
      modifies or supersedes such statement. Any statement so modified or
      superseded shall not be deemed, except as so modified or superseded, to
      constitute a part of this Registration Statement.

      ITEM 4.  DESCRIPTION OF SECURITIES.

      Not applicable.

                                       3
ITEM 5.  INTEREST OF NAMED EXPERTS AND COUNSEL.

      Not applicable.

      ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

            The Corporation's Certificate of Incorporation provides that the
Corporation shall, to the full extent permitted by law, indemnify any person who
is or was a director, officer, incorporator, employee or agent of the
Corporation against liability arising by reason of the fact that such person is
or was a director, officer, incorporator, employee or agent of the Corporation,
provided that such person acted in good faith and in a manner he or she
reasonably believed was not opposed to the best interests of the Corporation.

            Article Eight of the Corporation's Certificate of Incorporation
provides that no director of the Corporation shall be liable to the Corporation
or its stockholders for monetary damages for breach of fiduciary duty as a
director, to the fullest extent now or hereafter permitted by the laws of the
State of Delaware.

      ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

      Not applicable.

      ITEM 8.  EXHIBITS.

      4.1   Certificate of Incorporation of the Corporation (incorporated by
            reference to Exhibit 3.1 to the Corporation's Registration Statement
            on Form S-1 (Registration No. 333-56085))

      *4.2  2002 Stock Incentive Plan

      *5    Opinion of Proskauer Rose LLP

      *23.1 Consent of KPMG LLP

      *23.2 Consent of Proskauer Rose LLP (included in Exhibit 5)

       24   Powers of Attorney: Included on Page II-5

-----------------------
*  Filed herewith.

      ITEM 9.  UNDERTAKINGS.

                                       4
(a)   The undersigned Registrant hereby undertakes:

                  (1) to file, during any period in which offers or sales are
            being made, a post-effective amendment to this registration
            statement;

                  (i)   to  include   any   prospectus   required  by  Section
            10(a)(3) of the Securities Act of 1933;

                  (ii) to reflect in the prospectus any facts or events arising
            after the effective date of the registration statement (or the most
            recent post-effective amendment thereof) which, individually or in
            the aggregate, represent a fundamental change in the information set
            forth in the registration statement. Notwithstanding the foregoing,
            any increase or decrease in volume of securities offered (if the
            total dollar value of securities offered would not exceed that which
            was registered) and any deviation from the low or high end of the
            estimated maximum offering range may be reflected in the form of
            prospectus filed with the Commission pursuant to Rule 424(b) if, in
            the aggregate, the changes in volume and price represent no more
            than 20 percent change in the maximum aggregate offering price set
            forth in the "Calculation of Registration Fee" table in the
            effective registration statement;

                  (iii) to include any material information with respect to the
            plan of distribution not previously disclosed in the registration
            statement or any material change to such information in the
            registration statement;

                  PROVIDED, HOWEVER, that paragraphs (a)(1)(i) and (a)(1)(ii) do
            not apply if the registration statement is on Form S-3, Form S-8 or
            Form F-3, and the information required to be included in a
            post-effective amendment by those paragraphs is contained in
            periodic reports filed with or furnished to the Commission by the
            registrant pursuant to Section 13 or 15(d) of the Securities
            Exchange Act of 1934 that are incorporated by reference in the
            registration statement.

                  (2) That, for the purpose of determining any liability under
            the Securities Act of 1933, each such post-effective amendment shall
            be deemed to be a new registration statement relating to the
            securities offered therein, and the offering of such securities at
            the time shall be deemed to be the initial bona fide offering
            thereof.

                  (3) To remove from registration by means of a post-effective
            amendment any of the securities being registered which remain unsold
            at the termination of the offering.

                                       5
(b) The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 that is incorporated by reference in the registration
statement shall be deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

      (c) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the Registrant pursuant to the foregoing provisions, or otherwise,
the Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       6
SIGNATURES

      Pursuant to the requirements of the Securities Act of 1933, as amended,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-8 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of New York, State of New York on October 16, 2002.

                                    24/7 REAL MEDIA, INC.

                                    By:   /s/ David J. Moore
                                          ----------------------------
                                          Name:  David J. Moore
                                          Title: Chief Executive Officer

                               POWERS OF ATTORNEY

      KNOW ALL MEN BY THESE PRESENTS that each person whose signature appears
below constitutes and appoints David J. Moore and Mark E. Moran, or either of
them, his true and lawful attorney-in-fact and agent, with full power of
substitution and re-substitution, to act, without the other, for him and in his
name, place, and stead, in any and all capacities, to sign a Registration
Statement on Form S-8 of 24/7 Real Media, Inc. and any or all amendments
(including post-effective amendments) thereto, relating to the registration,
under the Securities Act of 1933, as amended, of shares of Common Stock of the
Corporation to be issued pursuant to the Corporation's 2002 Stock Incentive Plan
and to file the same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact and agents full power and authority to do and perform
each and every act and thing requisite and necessary to be done in and about the
premises, as full to all intents and purposes as he might or could do in person,
hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, their substitute or substitutes may lawfully do or cause to be done
by virtue hereof.

      Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed below by the following persons in
the capacities indicated as of October 16, 2002.

                                       7
SIGNATURES                         TITLE

/s/ David J. Moore                 Chief Executive Officer and Chairman of
----------------------             the Board (PRINCIPAL EXECUTIVE OFFICER)
David J. Moore

/s/ ARNIE SEMSKY                   Director
----------------------
Arnie Semsky

                                   Director
----------------------
Richard Burns

/s/ Philipp Gerbert                Director
----------------------
Philipp Gerbert

/s/ Robert J. Perkins              Director
----------------------
Robert J. Perkins

/s/ MORITZ F. WUTTKE               Director
----------------------
Moritz F. Wuttke

/s/ Joseph J. Waechter             Director
----------------------
Joseph J. Waechter

/s/ NORMAN M. BLASHKA              Executive Vice President and
----------------------             Chief Financial Officer
Norman M. Blashka                  (PRINCIPAL ACCOUNTING AND FINANCIAL OFFICER)