-1-
PAGE
<PAGE>
  As filed with the Securities and Exchange Commission on September 17, 1997

                                                  Registration No. 333-_______

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                             ____________________

                                   FORM S-8
                            REGISTRATION STATEMENT
                                    UNDER
                          THE SECURITIES ACT OF 1933
                             ____________________

                            GIBSON GREETINGS, INC.

              (Exact name of issuer as specified in its charter)


             Delaware                              52-1242761
     ________________________         ____________________________________
     (State of Incorporation)         (I.R.S. Employer Identification No.)


       2100 Section Road, Cincinnati, Ohio                45237
     _____________________________________________________________________
     (Address of Principal Executive Offices)           (Zip Code)


                            GIBSON GREETINGS, INC.
                          1991 STOCK INCENTIVE PLAN
                           (Full Title of the Plan)

                    Harold L. Caldwell, 2100 Section Road
                           Cincinnati, Ohio  45237
                   (Name and address of agent for service)

                    Telephone number, including area code,
                    of agent for service:  (513) 841-6653
                    _____________________________________


<TABLE>
                       CALCULATION OF REGISTRATION FEE
                       _______________________________
<CAPTION>
   Title of        Amount    Proposed maximum   Proposed maximum
  securities       to be      offering price       aggregate        Amount of
    to be        registered      per share       offering price   registration
  registered        (1)            (2)                (2)             fee
______________   __________  ________________   ________________  ____________
<C>              <C>         <C>                <C>               <C>
 Common Stock,   1,500,000
par value $.01     shares         $22 13/16        $34,218,750     $10,369.32

</TABLE>

                                     -2-
PAGE
<PAGE>
[FN]
(1) This  registration  statement  also  covers  such indeterminable number of
    additional shares of Common Stock of Gibson Greetings, Inc. as may  become
    issuable  with  respect  to  all  or  any  of  such  shares  pursuant   to
    antidilution provisions in the plan.

(2) Inserted solely for purposes of computing the registration fee and  based,
    pursuant to Rule 457(h) under the Securities Act of 1933, as amended, upon
    the average of the  high and low prices  of the Common Stock  on September
    12, 1997, as reported on the Nasdaq National Market.

This Registration Statement also  relates to Form S-8  Registration Statements
No. 33-44633 and 33-67782 of the Registrant.












































                                     -3-
PAGE
<PAGE>

                                   PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT



     This  Registration  Statement,  being  filed  in  accordance with General
Instruction E to Form S-8, incorporates by reference the contents of Form  S-8
Registration Statements No. 33-44633 and 33-67782.





Item 8.  Exhibits
_________________


Exhibit Number
______________

   5              Opinion of Taft, Stettinius & Hollister
  23.1            Consent of Deloitte & Touche LLP
  23.2            Consent of Counsel (included in Exhibit 5)
  24              Power of Attorney






























                                    II-1
                                     -4-
PAGE
<PAGE>
                                  SIGNATURES


     The Registrant.   Pursuant to the  requirements of the  Securities Act of
1933, as amended, the registrant  certifies that it has reasonable  grounds to
believe that it meets all of the  requirements for filing on Form S-8 and  has
duly caused  this registration  statement to  be signed  on its  behalf by the
undersigned, thereunto duly  authorized, in the  City of Cincinnati,  State of
Ohio as of the 16th day of September, 1997.



                                      GIBSON GREETINGS, INC.


                                      By: /s/ Frank J. O'Connell
                                         ____________________________________
                                      Frank J. O'Connell, President and Chief
                                      Executive Officer



     Pursuant to the requirements of  the Securities Act of 1933,  as amended,
this registration statement  has been signed  by the following  persons in the
capacities indicated as of the 16th day of September, 1997.

              Signature                                Title
              _________                                _____


      /s/ Frank J. O'Connell            Chairman of the Board, President and
      _________________________         Chief Executive Officer
      Frank J. O'Connell                (principal executive officer)


      /s/ Paul W. Farley                Assistant Treasurer
      _________________________         (principal accounting officer)
      Paul W. Farley


      /s/ George M. Gibson              Director
      _________________________
      George M. Gibson


      /s/ Charles D. Lindberg           Director
      _________________________
      Charles D. Lindberg


      /s/ Albert R. Pezzillo            Director
      _________________________
      Albert R. Pezzillo




                                     -5-
PAGE
<PAGE>

      /s/ Frank Stanton                 Director
      _________________________
      Frank Stanton


      /s/ Charlotte St. Martin          Director
      _________________________
      Charlotte St. Martin


      /s/ C. Anthony Wainwright         Director
      _________________________
      C. Anthony Wainwright









































                                    II-2
                                     -6-
PAGE
<PAGE>
[{"type": "S-8", "sequence": "1", "description": "FORM S-8", "secsgml_size_bytes": 6262}]
{"company-data": {"conformed-name": "GIBSON GREETINGS INC", "cik": "0000717829", "assigned-sic": "2670", "irs-number": "521242761", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-35787", "film-number": "97681509"}, "business-address": {"street1": "2100 SECTION RD", "city": "CINCINNATI", "state": "OH", "zip": "45237", "phone": "5138416600"}}
-1-
PAGE
As filed with the Securities and Exchange Commission on September 17, 1997

                                                  Registration No. 333-_______

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                             ____________________

                                   FORM S-8
                            REGISTRATION STATEMENT
                                    UNDER
                          THE SECURITIES ACT OF 1933
                             ____________________

                            GIBSON GREETINGS, INC.

              (Exact name of issuer as specified in its charter)

             Delaware                              52-1242761
     ________________________         ____________________________________
     (State of Incorporation)         (I.R.S. Employer Identification No.)

       2100 Section Road, Cincinnati, Ohio                45237
     _____________________________________________________________________
     (Address of Principal Executive Offices)           (Zip Code)

                            GIBSON GREETINGS, INC.
                          1991 STOCK INCENTIVE PLAN
                           (Full Title of the Plan)

                    Harold L. Caldwell, 2100 Section Road
                           Cincinnati, Ohio  45237
                   (Name and address of agent for service)

                    Telephone number, including area code,
                    of agent for service:  (513) 841-6653
                    _____________________________________

                       CALCULATION OF REGISTRATION FEE
                       _______________________________
Title of        Amount    Proposed maximum   Proposed maximum
  securities       to be      offering price       aggregate        Amount of
    to be        registered      per share       offering price   registration
  registered        (1)            (2)                (2)             fee
______________   __________  ________________   ________________  ____________
Common Stock,   1,500,000
par value $.01     shares         $22 13/16        $34,218,750     $10,369.32
-2-
PAGE
[FN]
(1) This  registration  statement  also  covers  such indeterminable number of
    additional shares of Common Stock of Gibson Greetings, Inc. as may  become
    issuable  with  respect  to  all  or  any  of  such  shares  pursuant   to
    antidilution provisions in the plan.

(2) Inserted solely for purposes of computing the registration fee and  based,
    pursuant to Rule 457(h) under the Securities Act of 1933, as amended, upon
    the average of the  high and low prices  of the Common Stock  on September
    12, 1997, as reported on the Nasdaq National Market.

This Registration Statement also  relates to Form S-8  Registration Statements
No. 33-44633 and 33-67782 of the Registrant.

                                     -3-
PAGE
PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

     This  Registration  Statement,  being  filed  in  accordance with General
Instruction E to Form S-8, incorporates by reference the contents of Form  S-8
Registration Statements No. 33-44633 and 33-67782.

Item 8.  Exhibits
_________________

Exhibit Number
______________

   5              Opinion of Taft, Stettinius & Hollister
  23.1            Consent of Deloitte & Touche LLP
  23.2            Consent of Counsel (included in Exhibit 5)
  24              Power of Attorney

                                    II-1
                                     -4-
PAGE
SIGNATURES

     The Registrant.   Pursuant to the  requirements of the  Securities Act of
1933, as amended, the registrant  certifies that it has reasonable  grounds to
believe that it meets all of the  requirements for filing on Form S-8 and  has
duly caused  this registration  statement to  be signed  on its  behalf by the
undersigned, thereunto duly  authorized, in the  City of Cincinnati,  State of
Ohio as of the 16th day of September, 1997.

                                      GIBSON GREETINGS, INC.

                                      By: /s/ Frank J. O'Connell
                                         ____________________________________
                                      Frank J. O'Connell, President and Chief
                                      Executive Officer

     Pursuant to the requirements of  the Securities Act of 1933,  as amended,
this registration statement  has been signed  by the following  persons in the
capacities indicated as of the 16th day of September, 1997.

              Signature                                Title
              _________                                _____

      /s/ Frank J. O'Connell            Chairman of the Board, President and
      _________________________         Chief Executive Officer
      Frank J. O'Connell                (principal executive officer)

      /s/ Paul W. Farley                Assistant Treasurer
      _________________________         (principal accounting officer)
      Paul W. Farley

      /s/ George M. Gibson              Director
      _________________________
      George M. Gibson

      /s/ Charles D. Lindberg           Director
      _________________________
      Charles D. Lindberg

      /s/ Albert R. Pezzillo            Director
      _________________________
      Albert R. Pezzillo

                                     -5-
PAGE
/s/ Frank Stanton                 Director
      _________________________
      Frank Stanton

      /s/ Charlotte St. Martin          Director
      _________________________
      Charlotte St. Martin

      /s/ C. Anthony Wainwright         Director
      _________________________
      C. Anthony Wainwright

                                    II-2
                                     -6-
PAGE