Registration No. 333-
    ========================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               FORD MOTOR COMPANY
             (Exact name of registrant as specified in its charter)


       Delaware                                                38-0549190
(State or other jurisdiction of                             (I.R.S. Employee
incorporation or organization)                             Identification No.)


       One American Road
       Dearborn, Michigan                                      48126-1899
(Address of principal executive offices)                       (Zip Code)

                          1998 Long-Term Incentive Plan
                            (Full Title of the Plan)

                              J. M. RINTAMAKI, Esq.
                               Ford Motor Company
                                 P. O. Box 1899
                                One American Road
                          Dearborn, Michigan 48126-1899
                                 (313) 323-2260
 (Name, address and telephone number, including area code, of agent for service)
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE

========================== ======================== ======================== ======================== =======================
                                                                                Proposed maximum
        Title of                                           Proposed            aggregate offering
    securities to be       Amount to be registered     maximum offering             price (e)               Amount of
       registered                                   price per share (b),(d)                            registration fee (f)
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
<S>                             <C>                      <C>                   <C>                        <C>
Common Stock,                   1,829,717 (a)            $27.7980 (b)                 _____                   _____
$.01 par value                     shares
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
Common Stock,                   2,750,000 (c)            $29.0400 (d)                 _____                   _____
$.01 par value                     shares
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
                                                                               $130,722,473.17 (e)        $32,680.62 (f)
========================== ======================== ======================== ======================== =======================
</TABLE>

(a)  The number of shares being registered  includes  1,829,717 shares of Common
     Stock of the Company (a) 1,580,025 of which are subject to options  granted
     under the 1998  Long-Term  Incentive Plan (the "Plan") and 249,692 of which
     relate to options  granted  under The Hertz  Corporation  Long-Term  Equity
     Contribution  Plan and  converted  to these  options  subject to the Common
     Stock of the Company as a result of the merger of Ford FSGII, Inc. with and
     into The Hertz Corporation.

<PAGE>

                                      -2-

(b)  Based on the  volume-weighted  average option price of (a) 1,580,025 shares
     of Common Stock of the Company  subject to options  granted  under the Plan
     and  outstanding on March 22, 2001,  with an option price of $27.42 and (b)
     249,692  shares of Common Stock  subject to options  granted under the Plan
     and  outstanding  on March  22,  2001,  with an  option  price of $30.19 in
     accordance with Rule 457(h) under the Securities Act of 1933.
(c)  The number of shares being registered  includes  2,750,000 shares of Common
     Stock of the Company issued or to be issued as awards to participants under
     the Plan.
(d)  Based on the market price of Common Stock of the Company on March 21, 2001,
     in accordance with Rule 457(c) under the Securities Act of 1933.
(e)  This  amount  is the sum of (a) the  aggregate  option  price of  1,829,717
     shares of Common Stock of the Company  subject to options granted under the
     Plan and  outstanding  on March 22, 2001,  with a  volume-weighted  average
     option  price of  $27.7980,  in  accordance  with  Rule  457(h)  under  the
     Securities Act of 1933, and (b) the assumed aggregate offering price of the
     remaining  2,750,000 shares of Common Stock being registered,  based on the
     market  price  of  Common  Stock  of the  Company  on March  21,  2001,  in
     accordance with Rule 457(c) under the Securities Act of 1933.
(f)  This amount is based on the proposed  maximum  aggregate  offering price of
     $130,722,473.17. See note (e).

<PAGE>

                                      -3-

                          1998 Long-Term Incentive Plan
                             _______________________


           INCORPORATION OF CONTENTS OF PRIOR REGISTRATION STATEMENTS

     The  contents of  Registration  Statement  Nos.  333-37542,  333-70447  and
333-52399 are incorporated herein by reference.


Item 8. Exhibits.


Exhibit 4.1    -    Ford Motor Company 1998 Long-Term Incentive Plan. Filed as
                    Exhibit 10-W to Ford's Annual  Report on Form 10-K for the
                    year ended  December 31, 1997 and incorporated herein by
                    reference.

Exhibit 4.2    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    January 1, 1999.  Filed as Exhibit 10-U-1 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 4.3    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    March 10, 2000. Filed as Exhibit 10-U-2 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 5      -    Opinion of Kathryn S. Lamping, an Assistant Secretary and
                    Counsel of Ford Motor Company, with respect to the legality
                    of the securities being registered hereunder.  Filed with
                    this Registration Statement.

Exhibit 23     -    Consent of Independent Certified Public Accountants. Filed
                    with this Registration Statement.

Exhibit 24.1   -    Powers of Attorney authorizing signature.  Filed as Exhibit
                    24.A to Registration Statement No.333-37396 and incorporated
                    herein by reference.

Exhibit 24.2   -    Power of Attorney authorizing signature.  Filed as Exhibit
                    24.2 to Registration Statement No.333-56660 and incorporated
                    herein by reference.

Exhibit 24.3   -    Certified resolutions of Board of Directors authorizing
                    signature pursuant to a power of attorney. Filed as Exhibit
                    24.B to Registration Statement No.333-37396 and incorporated
                    herein by reference.

<PAGE>

                                      -4-

     The Registrant. Pursuant to the requirements of the Securities Act of 1933,
the registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-8 and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Dearborn, State of Michigan, on this 26th day of
March, 2001.


                                         FORD MOTOR COMPANY

                                         By:  William Clay Ford, Jr.*
                                            ----------------------------------
                                             (William Clay Ford, Jr.)
                                             Chairman of the Board of Directors


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated.
<TABLE>
<CAPTION>

         Signature                                         Title                                Date
         ---------                                         -----                                ----
<S>                                             <C>                                       <C>


William Clay Ford, Jr.*                         Director, Chairman of the
-----------------------------                   Board and Chairman of the
(William Clay Ford, Jr.)                        Environmental and Public
                                                Policy Committee, the Finance
                                                Committee and the Nominating
                                                and Governance Committee

Jacques Nasser*                                 Director and President
-----------------------------                   and Chief Executive Officer
(Jacques Nasser)                                (principal executive officer)


John R. H. Bond*                                Director                                  March 26, 2001
-----------------------------
(John R. H. Bond)


Michael D. Dingman*                             Director and
-----------------------------                   Chairman of the
(Michael D. Dingman)                            Compensation
                                                Committee

Edsel B. Ford II*                               Director
-----------------------------
(Edsel B. Ford II)


William Clay Ford*                              Director
-----------------------------
(William Clay Ford)

<PAGE>

                                      -5-


         Signature                                         Title                                Date
         ---------                                         -----                                ----


Irvine O. Hockaday, Jr.*                        Director and
-----------------------------                   Chairman of the
(Irvine O. Hockaday, Jr.)                       Audit Committee


Marie-Josee Kravis*                             Director
-----------------------------
(Marie-Josee Kravis)


Ellen R. Marram*                                Director
-----------------------------
(Ellen R. Marram)


Homer A Neal*                                   Director
-----------------------------
(Homer A. Neal)


Jorma Ollila*                                   Director                                  March 26, 2001
-----------------------------
(Jorma Ollila)


Carl E. Reichardt*                              Director
-----------------------------
(Carl E. Reichardt)


Robert E. Rubin*                                Director
-----------------------------
(Robert E. Rubin)


John L. Thornton*                               Director
-----------------------------
(John L. Thornton)

<PAGE>

                                      -6-

         Signature                                         Title                                Date
         ---------                                         -----                                ----


Henry D. G. Wallace*                            Group Vice President and
-----------------------------                   Chief Financial Officer
(Henry D. G. Wallace)                           (principal financial officer)


Lloyd E. Hansen*                                Vice President and
-----------------------------                   Controller
(Lloyd E. Hansen)                               (principal accounting officer)

</TABLE>


*By:/s/K. S. Lamping
    -------------------------
    (K. S. Lamping,
     Attorney-in-Fact)

<PAGE>

                                      -7-

<TABLE>
<CAPTION>
                                  EXHIBIT INDEX
                                                                                      Sequential Page
                                                                                      at Which Found
                                                                                      (or Incorporated
                                                                                       by Reference)
                                                                                       -------------

<S>                 <C>                                                               <C>
Exhibit 4.1    -    Ford Motor Company 1998 Long-Term Incentive Plan. Filed as
                    Exhibit 10-W to Ford's Annual  Report on Form 10-K for the
                    year ended  December 31, 1997 and incorporated herein by
                    reference.

Exhibit 4.2    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    January 1, 1999.  Filed as Exhibit 10-U-1 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 4.3    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    March 10, 2000. Filed as Exhibit 10-U-2 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 5      -    Opinion of Kathryn S. Lamping, an Assistant Secretary and
                    Counsel of Ford Motor Company, with respect to the legality
                    of the securities being registered hereunder.  Filed with
                    this Registration Statement.

Exhibit 23     -    Consent of Independent Certified Public Accountants. Filed
                    with this Registration Statement.

Exhibit 24.1   -    Powers of Attorney authorizing signature.  Filed as Exhibit
                    24.A to Registration Statement No.333-37396 and incorporated
                    herein by reference.

Exhibit 24.2   -    Power of Attorney authorizing signature.  Filed as Exhibit
                    24.2 to Registration Statement No.333-56660 and incorporated
                    herein by reference.

Exhibit 24.3   -    Certified resolutions of Board of Directors authorizing
                    signature pursuant to a power of attorney. Filed as Exhibit
                    24.B to Registration Statement No.333-37396 and incorporated
                    herein by reference.

</TABLE>
[{"type": "S-8", "sequence": "1", "filename": "0001.txt", "description": "1998 LTIP", "secsgml_size_bytes": 14958}]
{"company-data": {"conformed-name": "FORD MOTOR CO", "cik": "0000037996", "assigned-sic": "3711", "irs-number": "380549190", "state-of-incorporation": "DE", "fiscal-year-end": "1231"}, "filing-values": {"form-type": "S-8", "act": "33", "file-number": "333-57598", "film-number": "1578983"}, "business-address": {"street1": "ONE AMERICAN ROAD", "city": "DEARBORN", "state": "MI", "zip": "48126", "phone": "3133223000"}}
Registration No. 333-
    ========================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               FORD MOTOR COMPANY
             (Exact name of registrant as specified in its charter)

       Delaware                                                38-0549190
(State or other jurisdiction of                             (I.R.S. Employee
incorporation or organization)                             Identification No.)

       One American Road
       Dearborn, Michigan                                      48126-1899
(Address of principal executive offices)                       (Zip Code)

                          1998 Long-Term Incentive Plan
                            (Full Title of the Plan)

                              J. M. RINTAMAKI, Esq.
                               Ford Motor Company
                                 P. O. Box 1899
                                One American Road
                          Dearborn, Michigan 48126-1899
                                 (313) 323-2260
 (Name, address and telephone number, including area code, of agent for service)
CALCULATION OF REGISTRATION FEE

========================== ======================== ======================== ======================== =======================
                                                                                Proposed maximum
        Title of                                           Proposed            aggregate offering
    securities to be       Amount to be registered     maximum offering             price (e)               Amount of
       registered                                   price per share (b),(d)                            registration fee (f)
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
Common Stock,                   1,829,717 (a)            $27.7980 (b)                 _____                   _____
$.01 par value                     shares
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
Common Stock,                   2,750,000 (c)            $29.0400 (d)                 _____                   _____
$.01 par value                     shares
-------------------------- ------------------------ ------------------------ ------------------------ -----------------------
                                                                               $130,722,473.17 (e)        $32,680.62 (f)
========================== ======================== ======================== ======================== =======================
(a)  The number of shares being registered  includes  1,829,717 shares of Common
     Stock of the Company (a) 1,580,025 of which are subject to options  granted
     under the 1998  Long-Term  Incentive Plan (the "Plan") and 249,692 of which
     relate to options  granted  under The Hertz  Corporation  Long-Term  Equity
     Contribution  Plan and  converted  to these  options  subject to the Common
     Stock of the Company as a result of the merger of Ford FSGII, Inc. with and
     into The Hertz Corporation.
-2-

(b)  Based on the  volume-weighted  average option price of (a) 1,580,025 shares
     of Common Stock of the Company  subject to options  granted  under the Plan
     and  outstanding on March 22, 2001,  with an option price of $27.42 and (b)
     249,692  shares of Common Stock  subject to options  granted under the Plan
     and  outstanding  on March  22,  2001,  with an  option  price of $30.19 in
     accordance with Rule 457(h) under the Securities Act of 1933.
(c)  The number of shares being registered  includes  2,750,000 shares of Common
     Stock of the Company issued or to be issued as awards to participants under
     the Plan.
(d)  Based on the market price of Common Stock of the Company on March 21, 2001,
     in accordance with Rule 457(c) under the Securities Act of 1933.
(e)  This  amount  is the sum of (a) the  aggregate  option  price of  1,829,717
     shares of Common Stock of the Company  subject to options granted under the
     Plan and  outstanding  on March 22, 2001,  with a  volume-weighted  average
     option  price of  $27.7980,  in  accordance  with  Rule  457(h)  under  the
     Securities Act of 1933, and (b) the assumed aggregate offering price of the
     remaining  2,750,000 shares of Common Stock being registered,  based on the
     market  price  of  Common  Stock  of the  Company  on March  21,  2001,  in
     accordance with Rule 457(c) under the Securities Act of 1933.
(f)  This amount is based on the proposed  maximum  aggregate  offering price of
     $130,722,473.17. See note (e).
-3-

                          1998 Long-Term Incentive Plan
                             _______________________

           INCORPORATION OF CONTENTS OF PRIOR REGISTRATION STATEMENTS

     The  contents of  Registration  Statement  Nos.  333-37542,  333-70447  and
333-52399 are incorporated herein by reference.

Item 8. Exhibits.

Exhibit 4.1    -    Ford Motor Company 1998 Long-Term Incentive Plan. Filed as
                    Exhibit 10-W to Ford's Annual  Report on Form 10-K for the
                    year ended  December 31, 1997 and incorporated herein by
                    reference.

Exhibit 4.2    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    January 1, 1999.  Filed as Exhibit 10-U-1 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 4.3    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    March 10, 2000. Filed as Exhibit 10-U-2 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 5      -    Opinion of Kathryn S. Lamping, an Assistant Secretary and
                    Counsel of Ford Motor Company, with respect to the legality
                    of the securities being registered hereunder.  Filed with
                    this Registration Statement.

Exhibit 23     -    Consent of Independent Certified Public Accountants. Filed
                    with this Registration Statement.

Exhibit 24.1   -    Powers of Attorney authorizing signature.  Filed as Exhibit
                    24.A to Registration Statement No.333-37396 and incorporated
                    herein by reference.

Exhibit 24.2   -    Power of Attorney authorizing signature.  Filed as Exhibit
                    24.2 to Registration Statement No.333-56660 and incorporated
                    herein by reference.

Exhibit 24.3   -    Certified resolutions of Board of Directors authorizing
                    signature pursuant to a power of attorney. Filed as Exhibit
                    24.B to Registration Statement No.333-37396 and incorporated
                    herein by reference.
-4-

     The Registrant. Pursuant to the requirements of the Securities Act of 1933,
the registrant certifies that it has reasonable grounds to believe that it meets
all of the  requirements  for  filing  on  Form  S-8 and has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Dearborn, State of Michigan, on this 26th day of
March, 2001.

                                         FORD MOTOR COMPANY

                                         By:  William Clay Ford, Jr.*
                                            ----------------------------------
                                             (William Clay Ford, Jr.)
                                             Chairman of the Board of Directors

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated.
Signature                                         Title                                Date
         ---------                                         -----                                ----
William Clay Ford, Jr.*                         Director, Chairman of the
-----------------------------                   Board and Chairman of the
(William Clay Ford, Jr.)                        Environmental and Public
                                                Policy Committee, the Finance
                                                Committee and the Nominating
                                                and Governance Committee

Jacques Nasser*                                 Director and President
-----------------------------                   and Chief Executive Officer
(Jacques Nasser)                                (principal executive officer)

John R. H. Bond*                                Director                                  March 26, 2001
-----------------------------
(John R. H. Bond)

Michael D. Dingman*                             Director and
-----------------------------                   Chairman of the
(Michael D. Dingman)                            Compensation
                                                Committee

Edsel B. Ford II*                               Director
-----------------------------
(Edsel B. Ford II)

William Clay Ford*                              Director
-----------------------------
(William Clay Ford)
-5-

         Signature                                         Title                                Date
         ---------                                         -----                                ----

Irvine O. Hockaday, Jr.*                        Director and
-----------------------------                   Chairman of the
(Irvine O. Hockaday, Jr.)                       Audit Committee

Marie-Josee Kravis*                             Director
-----------------------------
(Marie-Josee Kravis)

Ellen R. Marram*                                Director
-----------------------------
(Ellen R. Marram)

Homer A Neal*                                   Director
-----------------------------
(Homer A. Neal)

Jorma Ollila*                                   Director                                  March 26, 2001
-----------------------------
(Jorma Ollila)

Carl E. Reichardt*                              Director
-----------------------------
(Carl E. Reichardt)

Robert E. Rubin*                                Director
-----------------------------
(Robert E. Rubin)

John L. Thornton*                               Director
-----------------------------
(John L. Thornton)
-6-

         Signature                                         Title                                Date
         ---------                                         -----                                ----

Henry D. G. Wallace*                            Group Vice President and
-----------------------------                   Chief Financial Officer
(Henry D. G. Wallace)                           (principal financial officer)

Lloyd E. Hansen*                                Vice President and
-----------------------------                   Controller
(Lloyd E. Hansen)                               (principal accounting officer)
*By:/s/K. S. Lamping
    -------------------------
    (K. S. Lamping,
     Attorney-in-Fact)
-7-
EXHIBIT INDEX
                                                                                      Sequential Page
                                                                                      at Which Found
                                                                                      (or Incorporated
                                                                                       by Reference)
                                                                                       -------------
Exhibit 4.1    -    Ford Motor Company 1998 Long-Term Incentive Plan. Filed as
                    Exhibit 10-W to Ford's Annual  Report on Form 10-K for the
                    year ended  December 31, 1997 and incorporated herein by
                    reference.

Exhibit 4.2    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    January 1, 1999.  Filed as Exhibit 10-U-1 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 4.3    -    Amendment to 1998 Long-Term Incentive Plan, effective as of
                    March 10, 2000. Filed as Exhibit 10-U-2 to Ford's Annual
                    Report on Form 10-K for the year ended December 31, 1999 and
                    incorporated herein by reference.

Exhibit 5      -    Opinion of Kathryn S. Lamping, an Assistant Secretary and
                    Counsel of Ford Motor Company, with respect to the legality
                    of the securities being registered hereunder.  Filed with
                    this Registration Statement.

Exhibit 23     -    Consent of Independent Certified Public Accountants. Filed
                    with this Registration Statement.

Exhibit 24.1   -    Powers of Attorney authorizing signature.  Filed as Exhibit
                    24.A to Registration Statement No.333-37396 and incorporated
                    herein by reference.

Exhibit 24.2   -    Power of Attorney authorizing signature.  Filed as Exhibit
                    24.2 to Registration Statement No.333-56660 and incorporated
                    herein by reference.

Exhibit 24.3   -    Certified resolutions of Board of Directors authorizing
                    signature pursuant to a power of attorney. Filed as Exhibit
                    24.B to Registration Statement No.333-37396 and incorporated
                    herein by reference.