old_contents: import subprocess
  from setuptools import setup, find_packages
  
  LONG_DESCRIPTION = (
      "Serves up pandas dataframes via the Django REST Framework for client-side"
      "(i.e. d3.js) visualizations"
  )
  
  
  def parse_markdown_readme():
      """
      Convert README.md to RST via pandoc, and load into memory
      (fallback to LONG_DESCRIPTION on failure)
      """
      try:
          subprocess.call(
              ['pandoc', '-t', 'rst', '-o', 'README.rst', 'README.md']
          )
      except OSError:
          return LONG_DESCRIPTION
  
      # Attempt to load output
      try:
          readme = open('README.rst')
      except IOError:
          return LONG_DESCRIPTION
      else:
          return readme.read()
  
  setup(
      name='rest-pandas',
      version='1.0.1-dev',
      author='S. Andrew Sheppard',
      author_email='andrew@wq.io',
      url='https://github.com/wq/django-rest-pandas',
      license='MIT',
      packages=['rest_pandas'],
      package_data={
          'rest_pandas': [
              'mustache/*.*',
          ]
      },
      description=LONG_DESCRIPTION.strip(),
      long_description=parse_markdown_readme(),
      install_requires=[
          'djangorestframework>=3.3.1',
          'pandas>=0.19.0',
      ],
      classifiers=[
          'Framework :: Django',
          'Development Status :: 5 - Production/Stable',
          'Environment :: Web Environment',
          'License :: OSI Approved :: MIT License',
          'Natural Language :: English',
          'Programming Language :: Python :: 2',
          'Programming Language :: Python :: 2.7',
          'Programming Language :: Python :: 3',
          'Programming Language :: Python :: 3.4',
          'Programming Language :: Python :: 3.5',
          'Programming Language :: Python :: 3.6',
          'Framework :: Django',
          'Framework :: Django :: 1.8',
          'Framework :: Django :: 1.9',
          'Framework :: Django :: 1.10',
          'Framework :: Django :: 1.11',
          'Topic :: Scientific/Engineering :: Information Analysis',
          'Topic :: Scientific/Engineering :: Visualization',
      ],
      test_suite='tests',
      tests_require=[
          'wq.io', 'xlwt', 'openpyxl', 'matplotlib',
          'django', 'django-mustache'
      ],
  )
  
new_contents: from setuptools import setup, find_packages
  
  LONG_DESCRIPTION = (
      "Serves up pandas dataframes via the Django REST Framework for client-side"
      "(i.e. d3.js) visualizations"
  )
  
  
  def readme():
      try:
          readme = open('README.md')
      except IOError:
          return LONG_DESCRIPTION
      else:
          return readme.read()
  
  setup(
      name='rest-pandas',
      use_scm_version=True,
      author='S. Andrew Sheppard',
      author_email='andrew@wq.io',
      url='https://github.com/wq/django-rest-pandas',
      license='MIT',
      packages=['rest_pandas'],
      package_data={
          'rest_pandas': [
              'mustache/*.*',
          ]
      },
      description=LONG_DESCRIPTION.strip(),
      long_description=readme(),
      long_description_content_type='text/markdown',
      install_requires=[
          'djangorestframework>=3.3.1',
          'pandas>=0.19.0',
      ],
      classifiers=[
          'Framework :: Django',
          'Development Status :: 5 - Production/Stable',
          'Environment :: Web Environment',
          'License :: OSI Approved :: MIT License',
          'Natural Language :: English',
          'Programming Language :: Python :: 2',
          'Programming Language :: Python :: 2.7',
          'Programming Language :: Python :: 3',
          'Programming Language :: Python :: 3.4',
          'Programming Language :: Python :: 3.5',
          'Programming Language :: Python :: 3.6',
          'Framework :: Django',
          'Framework :: Django :: 1.8',
          'Framework :: Django :: 1.9',
          'Framework :: Django :: 1.10',
          'Framework :: Django :: 1.11',
          'Topic :: Scientific/Engineering :: Information Analysis',
          'Topic :: Scientific/Engineering :: Visualization',
      ],
      test_suite='tests',
      tests_require=[
          'wq.io', 'xlwt', 'openpyxl', 'matplotlib',
          'django', 'django-mustache'
      ],
      setup_requires=[
          'setuptools_scm',
      ],
  )
  
subject: use setuptools_scm & markdown readme