old_contents: //
  // Hooks into Segment's analytics object events and tries to mimic the
  // equivalent in snowplow.
  //
  
  // Segment automatically includes an analytics.page() call so to mimic that
  // we send a page view to snowplow here.
  snowplow('trackPageView');
  
  analytics.on('track', function(event, properties, options){
    snowplow(event, /*consult Will*/);
  })
  
  
new_contents: //
  // Hooks into Segment's analytics object events and tries to mimic the
  // equivalent in snowplow.
  //
  
  // Segment automatically includes an analytics.page() call so to mimic that
  // we send a page view to snowplow here.
  snowplow('trackPageView');
  
  analytics.on('track', function(event, properties, options) {
    // consult Will
    // snowplow(event);
  });
  
subject: Disable Snowplow call for now