I looked up this node's entry using the FHRS plugin in JOSM (it possibly searched by address? unsure), which found the name "H & K Rugby Ltd"
Here's a screenshot of the result window: https://www.flickr.com/photos/56815951@N04/shares/iVy59z38Q3

I've looked up H&K Rugby Ltd on ratings.food.gov.uk:
https://ratings.food.gov.uk/business/1727132/h-k-rugby-ltd

Here's a photo of the front of the shop, taken this morning, which says B Booze Plus, and looks like a modification of the sign from when it was called Bargain Booze Plus.

https://www.flickr.com/photos/56815951@N04/shares/94Kz3pB6rC

Looks like the FHRS ID, at least, needs updating.  Unsure which tags should have the official business name "H & K Rugby Ltd" and the name on the sign "B Booze Plus" in this case where they mismatch (name and brand tags respectively?), nor whether extra evidence is needed that the FHRS data I found refers to this shop.