text: For me a department store has a very different "feeling" than Dunelm. I think of Harrods, John Lewis, or House of Fraser. All very different from Dunelm and selling much more upmarket things like clothes, perfumes, electronics etc. Dunelm is always an out-of-town "bulky goods" shop.
  
  But I do see your point. It's quite difficult to categorise. That's probably why I saw so many different tags when I searched for "Dunelm Mill".
  
  I might open as a separate issue the standardisation of tags for Dunelm and other major chains of shops on the mailing list. Whatever choice is made it makes sense to be consistent across the country.