Are you sure harg? I think they should be reversed, based on the name of the user who reported this, the name on the sign sticking out sideways, and their website: https://londongoldcentre.co.uk/

Plus Companies House:
https://find-and-update.company-information.service.gov.uk/company/11873870

Both "Premier Jewellers" and "London Gold Centre" could be adjective names, but I think we should favour the ones they've registered/trading as.