Look at today’s social media world scenario; you’ll see Facebook and Twitter are ruling it. Large companies  and online businesses spend tons of money on advertising on these platforms.
 
It helps them to acquire more customers and grow their businesses, but they are so focused on using the platforms mentioned above that they completely ignore one powerful platform, and that is Pinterest.

Now let me explain, how you can leverage this situation for making more online. But first look at its facts below.

1. Pinterest has over 100 million active users and 176 million registered users, out of which 71% are women. 

It's good news if you are trying to sell a product that is relevant to women customers. You can showcase your products to a mostly female audience with very less effort.

2. 93% of its users have bought something online.
 
This is a great sign as most of its users are accustomed to online shopping.

That means they are confident about making online purchases and you don’t need to convince them or mainly gain their trust to sell your online products. 

3. Pinterest has two important features:

First, it allows visitors to enjoy its Pins without signing up 
Second, Pinterest boards rank high in search engines
Both the features mentioned above allow you leverage Pinterest’s authority in search engines and help you reach audiences that are not even on Pinterest, thus hugely amplifying your reach at no cost.

In this image you can see that I searched a keyword “birthday party ideas,” you can also see on the red box that Pinterest’s page is ranking at the top organically. 

If you have a board related to birthday party ideas, then there’s a very high chance that people will see it through this link and visit your website or online store.

It's a great way of driving traffic even if your site or online store is not ranking high in search engines.

Finally, the biggest advantage of Pinterest is the lack of competition when compared to Facebook and Twitter. 

As very