A lead generation website is similar to a niche website, but with a small twist. 

Instead of making sales, your job is just to generate qualified leads and send them to the related businesses and get paid per lead.

This business model is easier because generating leads takes lesser efforts than making sales.

Leads are generated when visitors register their interest via filling an optin form on your website.

This business model works in all types of industries such as real estate, automobiles, chiropractors, attorneys, dentists, interior designers and so on.

You can build such website on Wordpress platform using landing page building tools such as Optimizepress, Thrive Architect, etc.

Once your website is ready, you should rank it in search engines for the right keywords by doing SEO.

If the amount you’re earning per lead is high, you can even use paid ads for promotion.

Following is an example of a lead generation website built for generating leads for a dentist.

http://4getpain.com/



How to monetize - 
Most of the local businesses don’t have resources and knowledge to build their own lead generation website.

You can sign a deal these businesses and offer them generate targeted leads for a price.

For example, You can sign a contract with the local real estate developer for helping him to generate leads for his multistoried residential project at a fixed price per lead.
 
Most of the SEO experts use this model to generate thousands of dollars, and you too do it. So why wait? Get started ASAP.