What is a chat bot?

In simple terms, a chatbot is a software that can communicate with your leads on your behalf but in a humanly manner, allowing you to engage, qualify and develop an intimate connection with your leads, without talking to them personally.

Chat bots communicate with your leads using messaging apps like Facebook Messenger. Like email marketing, they deliver messages, but via messaging apps.

Why are chat bots the future of marketing?

Marketing on messaging apps will be the future as it’s highly efficient. 

Businesses who are using messaging apps for marketing have seen over 70% open rates and over 20% link click rates which is significantly higher than any other online marketing medium. 

Following are some statistics which indicate that marketing via messaging apps and chat bots is going to be the future.

- Nowadays people prefer to communicate with each other via messaging apps more than email as they are more convenient to use.

- Facebook Messenger solely has 1.2 billion monthly active users worldwide.

- Top 4 messaging apps have more monthly active users than top 4 social networks. 

How are some early adopters using chat bots to grow their business?

Early adopters of chat bots offer a free lead magnet and ask their visitors to subscribe to Facebook Messenger receive it.

Subscribing on Facebook Messenger can be done with a click and visitors doesn’t need to enter their email id, it’s easy and reduces friction thus increasing lead generation.

Businesses also use chat bots for retargeting on Facebook, any person who clicks on messenger ad and doesn’t make a purchase will get a message of 10% discount coupon.

Chat bots are also helping businesses to nurture their leads through a communication sequence leading them to purchase a product.

You can see how chat bots are helping businesses from increasing lead generation till closing a sale.

How can you make money from this opportunity?

As industry will move towards marketing on messaging 