https://www.openstreetmap.org/node/1837376792/history

What was meant by shop=online on https://www.openstreetmap.org/node/1837376792/history ( OrderHouse GmbH ) ?

Is there pickup point of bought products (nowadays marked as shop=outpost)

Office of shop company (office=company would fit better)

Officially registered business address, with no on-the-ground activity?

Something else? 

(asked already on https://www.openstreetmap.org/changeset/12483332 )