Hi,
I'm going to have to decline a debate on the meaning of words, as the owner of the shop has taken down the "ELAINE hats" sign, repainted the shop front white (now blank), and appears to be selling sweets (no hats to be seen).

There is now a large stick of rock hanging in the window, but no other signage (rock = cylindrical sugar candy with embedded longitudinal text https://en.wikipedia.org/wiki/Rock_(confectionery) ). 

The original choice of product was 'eccentric' for a small shop in a seaside town, but I've not checked if their new product manages to fit the full name of  "Newbiggin by the Sea" - doubt it somehow!

I hope shop=confectionery causes less debate.
https://www.openstreetmap.org/node/3837781195/history

Happy Mapping,

James