 today announced the launch of MapGPT, a new conversational AI service that allows automakers to create customized voice assistants capable of natural and actionable conversations on the go. MapGPT combines the industry-leading location services from Mapbox with real-time context about the driver's location, destination, and surroundings, making its comprehension and recommendations more relevant than other voice assistants. Customers can customize every aspect of MapGPT by choosing which Large Language Model (LLM) it uses, the knowledge it has access to, and the actions it can perform, along with its voice, avatar, personality, and wake word. With MapGPT, automakers can equip their vehicles with an intelligent and personalized assistant that helps make drivers safer, more comfortable, and more engaged on the go.

Despite the widespread availability of voice assistants in vehicles, their adoption remains limited. With the rise of generative AI, traditional voice assistants that require users to spell out their commands are obsolete. MapGPT is the first AI assistant that is built entirely on generative AI, leveraging live data, and location services from Mapbox to help automakers create new voice assistants that delight