Thats not the way it is explicitly explaineed in the German OSM-Wiki: "name=nicht der des Liftes, der gehört an den entsprechenden aerialway=*"

So, unless a building has its own name on its facade, that is different from that of the lift line, there's need to name stations.

If you still think, thats a mistake - please open a discussion within the community-forum. And if a majority of mappers is against actual German Wiki explaination of name-tag we could introduce station naming again.