I have walked around this lane just now a few times and could not find any evidence that this is actually the road's name. The nearby intersection would indicate that it might be called Radway Street, but I don't know for certain if it extends this far or if it's a private road. The places in this plaza use Rochdale as their address, so can't use that as the confirmation.

I won't make the proposed change and will close this note for three reasons:

1) As above, I found no evidence that this road is named Superstore Lane. So this change wouldn't represent the on-the-ground truth.

2) This naming seems baseless to me. There's no Superstore in this plaza, so why would the road be called Superstore lane? (The nearby Coop is called "Marketplace" in case it's relevant)

3) I wouldn't normally care what routing engines interpret real-life values as -- we shouldn't accommodate algorithms at the cost of representing ground truth. But in this case where I can't confirm validity, I do care that someone punching "superstore" into a routing tool could be taken here instead of the Superstore down Rochdale. So unless there's evidence for the change, I don't think we should make it. 

If you feel that me closing this note is premature or you have evidence for your note, please leave a comment to reopen the note (you may need to make an account to do this.)