text_original: Their idea was that the higher the charge for letters the greater the return to the revenue. He started on the assumption that the smaller the charge the greater the profit.
text_transcription: THEIR IDEA WAS THAT THE HIGHER THE CHARGE FOR LETTERS THE GREATER THE RETURN TO REVENUE HE STARTED ON THE ASSUMPTION THAT THE SMALLER THE CHARGE THE GREATER THE PROFIT
phonemes: ðɛɹ aɪdˈiə wʌz ðætðə hˈaɪɚ ðə tʃˈɑːɹdʒ fɔːɹ lˈɛɾɚz ðə ɡɹˈeɪɾɚ ðə ɹᵻtˈɜːn tə ðə ɹˈɛvənˌuː. hiː stˈɑːɹɾᵻd ɔnðɪ ɐsˈʌmpʃən ðætðə smˈɔːlɚ ðə tʃˈɑːɹdʒ ðə ɡɹˈeɪɾɚ ðə pɹˈɑːfɪt.