title_left:  "SONY HX400V COMPACT CAMERA WITH 50X OPTICAL ZOOM - DSC-HX400V"@en
description_left: "
  Capture 20.4 megapixel detail, even in low light
  
  Shoot detail-packed stills and movies, even indoors or in dim light, with the 20.4 effective megapixels Exmor R CMOS sensor
  
  
  
  BIONZ X for more detail and less noise
  
  To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time
  
  
  
  Powerful zoom with less to carry
  
  Travel, wildlife and more, everythings covered by the high quality Carl Zeiss Vario-Sonnar T lens with powerful 50x optical zoom
  
  
  
  Lock-on AF for enhanced photo opportunities
  
  Simply press the shutter button halfway to activate Lock-on AF . It automatically adjusts the AF target frame size to match the subject size, improve tracking performance, and take full advantage of every photo opportunity
  
  
  
  Adjust light and exposure levels manually
  
  Use the P/S/A/M manual modes to control the aperture or shutter speed and play with the creative effects in your photos
  
  
  
  Compose with a realistic view
  
  Easily frame and view your shots and movies on the bright, high resolution 7.5cm (3.0 ) Xtra Fine LCD screen
  
  
  
  Multi interface shoe
  
  Attach a range of accessories to your camera, like external flashes, studio microphones, and more. The hotshoe powers these fixings to enhance your shooting
  
  
  
  Electronic viewfinder
  
  Take the guesswork out of composing shots. A 201-dot resolution electronic viewfinder gives you a clear, real-time preview with 100% frame coverage ideal for framing, focusing, and reviewing shots. A built-in eye-sensor automatically switches you between the LCD display and the viewfinder.
  
  
  
  Shoot smooth, steady Full HD movies
  
  Film smooth, steady video clips in Full HD 24p, even when youre walking or zooming, with Optical SteadyShot Active Mode
  
  
  
  Get clear close-ups
  
  A powerful 100x Clear Image Zoom fills the frame, for dramatic close-ups that always stay clear and detail-packed
  
  
  
  One-touch remote and one-touch sharing
  
  One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC-enabled Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC No problem. You can also pair the devices manually
  
  
  
  PlayMemories Camera Apps add personality
  
  Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality " they are the ultimate means of personalizing your camera to fulfil your photographic aims. Note: Services availability depends on region
  
  
  
  GPS charts your course
  
  The built-in GPS geotags photos and movies, so you can track your trip's shooting locations precisely. Later, to relive the fun that's been captured in the footage, use Sony PlayMemories Home software to recall journeys, wherever on Earth you shot them on camera. With Map View mode, the path and images of a journey appear on a trail map
  
  
  
  Focus on the moment
  
  After autofocusing, you can rotate a lens ring to use Direct Manual Focus to make fine adjustments, for fantastic focusing speed, precision, and control for shooting macro and fast-moving subjects.
  
  
  
  Shoot high quality pictures quickly
  
  The BIONZ X processor is key to high-speed continuous shooting at 10 frames per second and finely detailed image quality
  
  
  
  Intelligent Active Mode keeps blur away
  
  Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilisation, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action
  
  
  
  Enjoy DSLR-like creative control
  
  Get the shot you want with a manual ring for smooth zoom/focus, jog dial, custom buttons and memory for favourite settings
  
  
  
  Boost your flash photography
  
  Advanced Flash brightens up dim scenes, lighting up subjects who are further away from the camera
  
  
  
  Add artistic picture effects
  
  Add up to 13 different creative effects to stills, movies, and panoramas without having to download and use image-editing software
  
  
  
  Capture full panoramas with movement and faces
  
  Just press the shutter button and sweep the camera for extra-wide panoramas of landscapes, city scenes and packed parties
  
  
  
  Works with iMovie and Final Cut Pro X
  
  This product is compatible with Final Cut Pro X and iMovie.
  
  "@en 
title_right:  "Fujifilm WCL-X100S Wide Conversion Lens (Silver)"@en " Fujifilm (Silver) | Digital SLR Camera Cameras Toronto Canada Store Aden "@en
description_right: "
                          The WCL-X100 Wide Conversion Lens attaches directly onto the X100 / X100s camera and increases picture taking versatility by multiplying the fixed focal length by 0.8x, converting it from 23mm (35mm in 35mm equivalent) fixed focal length to a 19mm wide angle (28mm in 35mm equivalent).
                      "@en 