La idea de poder blando se incorporó al documento “Concepto de la Política Exterior de Rusia 2013”, y en marzo de 2016, el jefe del Estado Mayor ruso, Valery Gerasimov, declaró que responder a amenazas externas de esa clase “con tropas convencionales es imposible; sólo pueden contrarrestarse con los mismos métodos híbridos”.
The concept of soft power was incorporated into Russia’s 2013 Foreign Policy Concept, and in March 2016, Russian Chief of General Staff Valery Gerasimov stated that responding to such foreign threats “using conventional troops is impossible; they can be counteracted only with the same hybrid methods.”