Verschillende producten en categorieën treden de 'hete zone' op verschillende momenten binnen: die met lage prijzen, zoals snacks en drankjes, raken doorgaans al betrekkelijk vroeg in trek; schoonheidsproducten iets later; en luxegoederen, zoals merkmode, nóg later.
Different products and categories enter the “hot zone” at different moments: those with low price points, such as snacks and beverages, typically take off relatively early; beauty products somewhat later; and luxury goods, such as branded fashion, later still.