customer_insights = {
    "customer_base": "Small and medium businesses",
    "key_clients": ["Swiggy", "Zomato", "Oyo"],
    "customer_reviews": {
        "trustpilot": 4.6,
        "google_reviews": 4.4
    },
    "common_feedback": {
        "praises": ["Easy to use", "Great support"],
        "complaints": ["High transaction fees"]
    },
    "nps": 72
}