market_trends = {
    "market_position": "Top 3 in Indian digital payments.",
    "key_competitors": ["Stripe", "PayPal", "PayU"],
    "market_share": "20% of India's digital payment market.",
    "industry_trends": ["Digital Payments Growth", "UPI Dominance"],
    "swot_analysis": {
        "strengths": ["Strong brand", "Innovative products"],
        "weaknesses": ["High competition"],
        "opportunities": ["Global expansion"],
        "threats": ["Regulatory challenges"]
    }
}